CN117593074A

CN117593074A - Method, device, equipment and storage medium for displaying commodity display interface

Info

Publication number: CN117593074A
Application number: CN202311435309.9A
Authority: CN
Inventors: 唐巧; 柴箐; 董澈; 吴丽珲
Original assignee: Beijing Sankuai Online Technology Co Ltd
Current assignee: Beijing Sankuai Online Technology Co Ltd
Priority date: 2023-10-31
Filing date: 2023-10-31
Publication date: 2024-02-23

Abstract

The application discloses a display method, a device, equipment and a storage medium of a commodity display interface, belonging to the field of man-machine interaction, wherein the method comprises the following steps: displaying a first commodity display interface, wherein the first commodity display interface displays preferential information and a first price of a first commodity, and the preferential information comprises a preferential strategy and a preferential use control; responding to the operation of triggering the preferential use control, and displaying a price change action effect that the first price is changed into a second price, wherein the second price is obtained by adjusting the first price according to the preferential strategy; displaying a second merchandise display interface, the second merchandise display interface displaying the second price of the first merchandise. The method can intuitively display the preferential strategy to the user, and improves the information transmission efficiency of the preferential strategy.

Description

Method, device, equipment and storage medium for displaying commodity display interface

Technical Field

The present invention relates to the field of man-machine interaction, and in particular, to a method, an apparatus, a device, and a storage medium for displaying a merchandise display interface.

Background

With the development of internet technology, users can make commodity purchases through a network. The user may search for a local service good that he wants to purchase in the local service application and select the local service good from the search results for purchase.

To facilitate the user's purchase of goods, the local service application may push coupons to the user, who may use the coupons to purchase goods at a more preferential price. In the related art, after receiving the coupon, the user may select a local service commodity to be purchased, click on a purchase control, enter a purchase page of the local service commodity, and select a usable coupon in the purchase page to purchase at a more preferential price.

In the method in the related art, the user can see the coupons only by entering the commodity settlement page, the user has weak coupon strength perception on the coupons, and the information transmission efficiency is low.

Disclosure of Invention

The embodiment of the application provides a display method, a device, equipment and a storage medium of a commodity display interface. The technical scheme is as follows:

in one aspect, an embodiment of the present application provides a method for displaying a merchandise display interface, where the method includes:

displaying a first commodity display interface, wherein the first commodity display interface displays preferential information and a first price of a first commodity, and the preferential information comprises a preferential strategy and a preferential use control;

responding to the operation of triggering the preferential use control, and displaying a price change action effect that the first price is changed into a second price, wherein the second price is obtained by adjusting the first price according to the preferential strategy;

Displaying a second merchandise display interface, the second merchandise display interface displaying the second price of the first merchandise.

In another aspect, an embodiment of the present application provides a display device of a merchandise display interface, the device including:

the display module is used for displaying a first commodity display interface, wherein the first commodity display interface displays preferential information and a first price of a first commodity, and the preferential information comprises a preferential strategy and a preferential use control;

the interaction module is used for receiving the operation of triggering the preferential use control;

the display module is used for responding to the operation of triggering the preferential use control, displaying the price change action effect that the first price is changed into the second price, and the second price is obtained by adjusting the first price according to the preferential strategy;

the display module is used for displaying a second commodity display interface, and the second commodity display interface displays the second price of the first commodity.

In another aspect, an embodiment of the present application provides a computer device, where the computer device includes a processor and a memory, where the memory stores a computer program, and the computer program is loaded and executed by the processor to implement the method for displaying a merchandise display interface described above.

In another aspect, embodiments of the present application provide a non-transitory computer-readable storage medium having stored thereon a computer program that, when executed by a processor, implements the method of displaying a merchandise display interface described above.

In another aspect, embodiments of the present application provide a computer program product comprising a computer program stored in a computer readable storage medium; the computer program is read from the computer-readable storage medium and executed by a processor of a computer device, causing the computer device to execute the above-described method of displaying a merchandise display interface.

The technical scheme provided by the embodiment of the application can bring the following beneficial effects:

through the preferential use control of the preferential strategy displayed in the commodity display page, after the preferential use control is triggered by a user, the price of the commodity in the commodity display page can be directly regulated according to the preferential strategy, and the price change brought by the preferential strategy is dynamically displayed through the price change dynamic effect, so that the user can more intuitively perceive the preferential strength of the preferential strategy, the price after the preferential strategy is used can be directly seen when the commodity is purchased, the commodity purchasing page is not required to be entered, the information transmission efficiency of the preferential strategy is improved, the user can conveniently select the commodity to be purchased in the commodity display page according to the preferential price of the preferential strategy, and the commodity purchasing efficiency of the user is improved.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are needed in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.

FIG. 1 illustrates a schematic diagram of a computer system provided in an exemplary embodiment of the present application;

FIG. 2 illustrates a flow chart of a method of displaying a merchandise display interface provided by an exemplary embodiment of the present application;

FIG. 3 illustrates a flow chart of a method of displaying a merchandise display interface provided by an exemplary embodiment of the present application;

FIG. 4 illustrates an interface diagram of a method for displaying a merchandise display interface provided by an exemplary embodiment of the present application;

FIG. 5 illustrates an interface diagram of a method for displaying a merchandise display interface provided by an exemplary embodiment of the present application;

FIG. 6 illustrates an interface diagram of a method for displaying a merchandise display interface provided by an exemplary embodiment of the present application;

FIG. 7 illustrates an interface diagram of a method for displaying a merchandise display interface provided by an exemplary embodiment of the present application;

FIG. 8 illustrates an interface diagram of a method for displaying a merchandise display interface provided by an exemplary embodiment of the present application;

FIG. 9 illustrates an interface diagram of a method for displaying a merchandise display interface provided by an exemplary embodiment of the present application;

FIG. 10 illustrates a block diagram of a display device of a merchandise display interface provided by an exemplary embodiment of the present application;

fig. 11 shows a block diagram of a computer device according to an exemplary embodiment of the present application.

Detailed Description

For the purpose of making the objects, technical solutions and advantages of the present application more apparent, the embodiments of the present application will be described in further detail below with reference to the accompanying drawings.

Reference will now be made in detail to exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numbers in different drawings refer to the same or similar elements, unless otherwise indicated. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present application. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present application as detailed in the accompanying claims.

The terminology used in the present application is for the purpose of describing particular embodiments only and is not intended to be limiting of the present application. As used in this application and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used herein refers to and encompasses any or all possible combinations of one or more of the associated listed items.

It should be noted that, before and during the process of collecting the relevant data of the user, the present application may display a prompt interface, a popup window or output a voice prompt message, where the prompt interface, popup window or voice prompt message is used to prompt the user to collect the relevant data currently, so that the present application only starts to execute the relevant step of obtaining the relevant data of the user after obtaining the confirmation operation sent by the user to the prompt interface or popup window, otherwise (i.e. when the confirmation operation sent by the user to the prompt interface or popup window is not obtained), the relevant step of obtaining the relevant data of the user is finished, i.e. the relevant data of the user is not obtained. In other words, all user data collected in the present application is collected with the consent and authorization of the user, and the collection, use and processing of relevant user data requires compliance with relevant laws and regulations and standards of the relevant country and region.

First, description is made of related terms related to the present application:

in response to: for representing a condition or state upon which an operation is performed, one or more operations performed may be in real-time or with a set delay when the condition or state upon which the operation is dependent is satisfied; without being specifically described, there is no limitation in the execution sequence of the plurality of operations performed.

FIG. 1 illustrates a schematic diagram of a computer system provided in an exemplary embodiment of the present application. The computer system may include: terminal equipment 110, server 140.

The terminal device 110 may be a laptop portable computer, a desktop computer, a cell phone, a tablet computer, an electronic book reader, an electronic game machine, and the like.

The terminal device 110 includes a memory and a processor therein; the memory may include one or more computer-readable storage media. The computer-readable storage medium includes at least one of a random access Memory (Random Access Memory, RAM), a Read Only Memory (ROM), and a Flash Memory (Flash). The memory has an operating system and application programs installed therein.

The operating system is the underlying software that provides applications with secure access to computer hardware, and may be Android or apple systems (IOS). The operating system supports the downloading and installation of applications.

Optionally, the terminal device 110 further includes a touch screen; the touch screen may be a capacitive screen or a resistive screen. The touch screen is used to enable interaction between the terminal device and the user 130. In the embodiment of the application, the terminal device obtains the interactive operation of the interface in the application program triggered by the user 130 through the touch screen.

The terminal device 110 is installed and runs an application program designed with a merchandise display interface 120. The merchandise display interface 120 is used to display at least one merchandise that may be sold. The terminal device 110 is a terminal device used by the user 130, and the user 130 may select and purchase goods in the goods presentation interface 120.

In some embodiments, the computer system further comprises a server 140. Server 140 may be any of a number of servers, virtual cloud storage, or cloud computing centers. Optionally, the server 140 is configured to provide an installation package of the application program for the terminal device 110; or, the server 140 is used for providing the terminal device 110 with the merchandise display interface 120.

In some embodiments, the connection between terminal device 110 and server 140 is made via a wired or wireless network.

Fig. 2 shows a schematic diagram of a method for displaying a merchandise display interface provided by an exemplary embodiment of the present application, which is performed by a terminal device, which may be the terminal device as shown in fig. 1. The method comprises the following steps.

Step 210: and displaying a first commodity display interface, wherein the first commodity display interface displays preferential information and a first price of the first commodity, and the preferential information comprises a preferential strategy and a preferential use control.

The method is performed by an application running on the terminal device or the method is performed by a client of the application. The application is an application with a purchase goods/shopping function. For example, the application may be at least one of: local service class applications, electronic commerce class applications, shopping applications, short video applications, information applications, music applications, gaming applications, travel service applications.

Wherein the goods sold by the application program can comprise at least one of the following: virtual goods, physical goods, services. For example, the virtual good may include: members, virtual currency, financial products, game props, charge rights and interests, copyrighted goods, coupons, and the like. The physical commodity may include: daily department stores, electronic products, home furnishings, catering foods, home furnishings, medical health care, luggage and shoes, business offices, books and the like. The service may include: catering services, travel services, entertainment services, home services, travel services, course instruction, etc.

The merchandise display interface is a user interface for displaying selectable items of merchandise to a user. And the commodity display interface displays commodity information corresponding to at least one commodity, and the commodity information at least comprises the price of the commodity. The merchandise information may also include at least one of the following: commodity name, commodity picture, commodity introduction, commodity provider, commodity preferential information, commodity sales, commodity evaluation, commodity recommendation information, commodity allowance and commodity use rule.

In an alternative embodiment, the merchandise display interface is a merchant-corresponding display interface for displaying at least one item sold by the merchant. For example, in response to an operation to open a merchant homepage of a first merchant, a commodity display interface is displayed in which at least one commodity sold by the first merchant is displayed.

In another alternative embodiment, the merchandise display interface is an interface that is displayed after a user searches for keywords. For example, in response to an operation of searching for the first keyword in a search box of the application, a commodity display interface is displayed in which commodities related to the first keyword are displayed.

In another alternative embodiment, the merchandise display interface is a display interface corresponding to at least two merchants, and the merchandise display interface includes at least two merchant display areas, each merchant display area being configured to display merchandise sold by one merchant. For example, in response to an operation to open a merchant home page of a first merchant, a merchandise display interface is displayed in which a first merchant display area and a second merchant display area are displayed, the first merchant display area displaying at least one item sold by the first merchant and the second merchant display area displaying at least one item sold by the second merchant.

The merchandise display interface is distinct from the purchase interface. The commodity display interface is used for displaying commodities which can be purchased by a user, and the commodity display interface displays commodities which the user has selected to purchase. In the merchandise display interface the user may pick a portion of the merchandise therein to generate a purchase order into the purchase interface. The goods displayed in the purchase interface are those that the user has determined to be purchased, and the user cannot select to purchase the goods in the purchase interface.

The commodity display interface can display a purchase control corresponding to each commodity respectively, and the purchase interface of the commodity is displayed in response to receiving the operation of triggering the purchase control. Or, the commodity display interface can display a purchase control corresponding to each commodity respectively, and the commodity is displayed to be added into the shopping cart in response to receiving the operation of triggering the purchase control; a settlement control is displayed in the shopping cart, and in response to an operation of triggering the settlement control, a purchase interface is displayed for settling at least one commodity in the shopping cart.

It should be noted that the first merchandise display interface and the second merchandise display interface are respectively two display states of the merchandise display interface. For example, at a first moment in time, the merchandise display interface is displayed as a first merchandise display interface; at a second moment, the merchandise display interface is displayed as a second merchandise display interface; wherein the first time is earlier than the second time.

Besides the commodities, the first commodity display interface also displays preferential information, and the preferential information comprises a preferential strategy and a preferential use control. The offer information is used for showing the obtained offer strategy to the user, or the offer information is used for showing the acceptable offer strategy to the user.

The offer policy may be an offer policy applicable to at least two items (i.e., the offer policy is not an offer policy set for a single item). The offer policy may be an offer policy determined from the merchandise displayed in the first merchandise display interface. For example, when the first merchandise display interface is used to display merchandise sold by the first merchant, the offer policy may be specific to the merchandise sold by the first merchant. For another example, the server/application may determine the offer policy based on the category of merchandise displayed in the first merchandise display interface; when the number of the first type of goods in the first goods presentation interface is the largest, the offer policy may be an offer policy specific to the first type of goods.

It should be noted that the preferential policy is applicable to at least one commodity in the first commodity display interface.

The offer information includes at least one of the following: the method comprises the steps of text introduction of the preferential strategy, picture introduction of the preferential strategy, preferential amount of the preferential strategy, preferential discount of the preferential strategy, use rules of the preferential strategy, acquisition mode of the preferential strategy, acquisition state of the preferential strategy and validity period of the preferential strategy. The preferential information is the information of the preferential strategy obtained by the user account.

For example, the coupon policy may include a restaurant coupon 100 minus 8 blocks. For another example, the coupon policy may also include a taxi class 8 coupon.

Illustratively, the application has a first user account logged on. The first user account may have obtained the offer policy prior to entering the first merchandise display interface; the first user account can also automatically acquire the preferential strategy when entering the first commodity display interface; the first user account may also obtain the offer policy in the first merchandise display interface after entering the first merchandise display interface.

For example, after the first user account has obtained the offer policy, an offer use control for the offer policy may be displayed on the first merchandise display interface.

The preferential use control is used for controlling the commodity display interface to update commodity price according to the preferential strategy so as to intuitively display the preferential price brought by the preferential strategy to a user in the commodity display interface.

In an alternative embodiment, at least two preference strategies can be displayed in the first commodity display interface, and each preference strategy corresponds to a preference use control. That is, one preference policy corresponds to one preference use control.

In the case that at least two of the offer policies may be used in superposition, the terminal device may update the price of the goods displayed in the display goods interface according to the offer use control that has been triggered. The terminal equipment can superimpose at least one discount strategy corresponding to the triggered discount use control to calculate the updated commodity price. For example, there are two types of coupons displayed in the merchandise display interface: full 50 minus 10 coupons, and 5 fold coupons. When the user triggers the coupon using control of 50 minus 10, the first commodity with the initial price of 50 yuan in the commodity display interface is updated to 40 yuan, and when the user triggers the coupon using control of 5-fold coupons, the price of the first commodity is updated to 20 yuan from 40 yuan. For example, the preferential calculation mode of various preferential strategies during superposition can be set arbitrarily according to the needs. Therefore, the user can select at least two types of preferential strategies to be used in the commodity display interface, so that commodity prices after the preferential strategies are overlapped and used are displayed in the commodity display interface.

In the case that at least two of the offer policies cannot be used in superposition, the terminal device may update the price of the goods displayed in the display interface of the goods according to the newly penalized offer use control. For example, two types of offer strategies are displayed in the merchandise display interface: full 50 minus 10 coupons, and 9 fold coupons. And updating the first commodity with the initial price of 50 yuan in the commodity display interface to 40 yuan after the user triggers the preferential use control of 50 minus 10 coupons, and updating the price of the first commodity from 40 yuan to 45 yuan after the user triggers the preferential use control of 9-fold coupons.

Step 220: and in response to the operation of triggering the preferential use control, displaying a price change action of changing the first price into the second price, wherein the second price is obtained by adjusting the first price according to the preferential strategy.

For example, the application may calculate the second price after being offered according to the offer policy and display the price change effectiveness; the application program can also request the server to calculate the second price after being preferential according to the preferential strategy, and the application program displays the price change dynamic effect after receiving the second price sent by the server.

When the user triggers the preferential use control, the application program updates the commodity price in the commodity display interface according to the preferential strategy corresponding to the preferential use control. Taking a first commodity in a commodity display interface as an example, before a preferential strategy is not used, the first commodity is a first price; after using the offer policy, the first commodity is updated to the second price.

The first item is one item in the item display interface, or the first item may also refer to at least one item in the item display interface. The first commodity is a commodity satisfying the usage rule of the preferential policy.

The price change action is used to transition the price change of the commodity, transitioning the commodity price from an initial price to an updated price. The price change action is used for attracting the attention of the user, so that the user notices the commodity with the price change and the change amplitude of the commodity price.

The price change dynamic effect can adopt any dynamic effect. The price change dynamic effect is a small-range dynamic effect which is only played at the price display position of the commodity, is only used for shielding the initial price of the commodity, and exposes the updated price of the commodity after the dynamic effect playing is finished.

The first commodity is displayed as a first price before the price change dynamic effect play (first commodity display interface) and is displayed as a second price after the price change dynamic effect play (second commodity display interface).

Illustratively, the second price is a price obtained after adjusting the first price in accordance with the offer policy offer. The second price is typically lower than the first price. For example, the offer policy is 100 full minus 5 yuan, the first price is 100 yuan, and the second price is 95 yuan.

The first price is a purchase price of the first commodity displayed in the first commodity display interface, and the second price is a purchase price of the first commodity displayed in the second commodity display interface. The commodity display interface may also be marked with a commodity price of the first commodity, and the first price and the second price are both different from the commodity price. Typically, the commodity price is higher than a first price, which is higher than a second price.

In an alternative embodiment, in response to triggering the operation of the preferential use control, the terminal device may highlight at least one commodity available for the preferential policy in the commodity display interface, display a price change action of the selected at least one commodity in response to selecting the operation of the highlighted at least one commodity, and update the commodity price of the commodity according to the preferential policy. That is, after the user triggers the preferential use control, the terminal device displays the commodities of which the preferential policy is available in the commodity display interface to the user, and then the user can select at least one commodity from the commodities, so that the terminal device automatically updates the commodity prices of the commodities according to the preferential policy.

By combining the examples of the plurality of preferential use controls corresponding to the plurality of preferential strategies, the user can also respectively trigger the plurality of preferential use controls and respectively select different commodities to apply different preferential strategies, so that the price of the different commodities after being preferential according to the different preferential strategies is displayed in the commodity display interface.

For example, in response to triggering the operation of the first preference control, the terminal device may highlight at least one commodity available in the first preference policy (the first preference policy corresponding to the first preference control) in the commodity display interface, in response to selecting the operation of the highlighted first group of commodities, display a price change action of the first group of commodities, and update a commodity price of the first group of commodities according to the first preference policy; and responding to the operation of selecting the highlighted second group of commodities, displaying the price change dynamic effect of the second group of commodities, and updating the commodity price of the second group of commodities according to the second preferential strategy. Wherein the first set of items and the second set of items may be two entirely different sets of items (the first set of items and the second set of items have no intersection); the first set of items and the second set of items may also have partially identical items (the first set of items and the second set of items have an intersection). Under the condition that the first group of commodities and the second group of tenses have intersection, if the first preferential strategy and the second preferential strategy can be overlapped for use, the commodity price of the intersection commodity is the price of the overlapped first preferential strategy and the second preferential strategy; if the first preferential strategy and the second preferential strategy can not be overlapped, the commodity price of the intersection commodity is the price preferential according to the second preferential strategy.

Step 230: and displaying a second commodity display interface, wherein the second commodity display interface displays a second price of the first commodity.

The second commodity display interface is a commodity display interface displayed after the price change dynamic effect playing is finished, and in the commodity display interface, the commodity price of the first commodity is updated to be the second price.

For example, after the preference control is triggered, the terminal device may cancel displaying the preference information, and the preference information is not displayed in the second merchandise display interface. Or after the preferential use control is triggered, the terminal equipment can reduce and display preferential information, and the reduced preferential information can be displayed in the second commodity display interface.

If the user places an order to purchase the first commodity in the second commodity display interface, the preferential strategy can be directly used in the order settlement interface, and the purchase price is displayed as the second price.

In summary, according to the method provided by the embodiment, by displaying the preferential use control of the preferential strategy in the commodity display page, after the preferential use control is triggered by the user, the price of the commodity in the commodity display page can be directly adjusted according to the preferential strategy, and the price change brought by the preferential strategy is dynamically displayed through the price change action effect, so that the user can more intuitively perceive the preferential strength of the preferential strategy, the information transmission efficiency of the preferential strategy is improved, the commodity which is wanted to be purchased is conveniently selected in the commodity display page according to the preferential price of the preferential strategy by the user, and the commodity purchasing efficiency of the user is improved.

Exemplary, an embodiment is presented in which the commodity price of the applicable commodity in the commodity display interface is automatically updated according to the usage rules of the offer policy.

Fig. 3 shows a schematic diagram of a method for displaying a merchandise display interface provided by an exemplary embodiment of the present application, the method being performed by a terminal device, which may be the terminal device as shown in fig. 1. Based on the embodiment shown in fig. 2, step 210 includes step 211, step 220 includes step 221, step 230 includes step 231, and step 240 is further included after step 230.

Step 211: and responding to the operation of opening the commodity display interface, and automatically popping up and displaying a preferential window in the first commodity display interface.

Illustratively, the offer information is displayed in an offer window. The preferential window is displayed on the upper layer of the commodity display page in a popup window mode, the commodity display page is used for displaying at least one commodity, the at least one commodity comprises a first commodity, and the preferential window is displayed with a preferential strategy and a preferential use control.

For example, after the user opens the merchandise display interface, a first merchandise display interface as shown in fig. 4 is displayed, and the first merchandise display interface displays a pop-up window 301 and a merchandise display page 302. Wherein, the preferential information is displayed in the preferential popup window 301, and the preferential information comprises: the preferential strategy is a 20-element coupon, the expiration date of the preferential strategy is counted down, and the preferential use control of the preferential strategy is adopted.

For example, the offer policy may be automatically obtained by the user account upon entering the first merchandise display interface. The terminal equipment is logged in with a first user account; and responding to the operation of opening the commodity display interface, popping up a preferential window in the first commodity display interface, and displaying the first user account to obtain a preferential strategy.

In another alternative embodiment, the preference policy may also be obtained in the first merchandise display interface after the user account enters the first merchandise display interface.

For example, as shown in fig. 5, in response to an operation of opening the merchandise display interface, a first merchandise display interface is displayed, the first merchandise display interface including a merchandise display page 302 and a pickup floating window 303 of the offer information; a getting control with a preferential strategy is displayed in the getting suspension window; in response to an operation of triggering the pickup control, a pop-up display preferential popup window 301 is displayed on the commodity display page 302; the first user account is prompted to have obtained the offer policy and an offer usage control 304 for the offer policy is displayed in an offer popup window 301.

The preferential window can be automatically popped up by a user when the commodity display interface is opened, can be manually popped up by the user after the commodity display interface is opened (for example, the user clicks a pickup control in the interface), can be automatically popped up at a preset time after the commodity display interface is opened by the user (for example, 2 minutes after the interface is opened), and can be automatically popped up according to the current place (for example, the user detects the current place of the terminal device after the commodity display interface is opened, and the preferential window is automatically popped up under the condition that the current place meets the pop-up condition).

Step 221: and in response to the operation of triggering the preferential use control, displaying a price change dynamic effect, and adjusting the initial price of the target commodity to be an updated price, wherein the updated price is obtained by adjusting the initial price according to a preferential strategy.

The terminal device can automatically detect commodities which can be used by the preferential strategy in the commodity display interface, and update the prices of the available commodities.

The first commodity display interface displays initial prices corresponding to at least one commodity respectively; the at least one commodity comprises a first commodity. Wherein the target commodity comprises at least one commodity which accords with the use rule of the preferential strategy; the target commodity comprises a first commodity, the initial price of the target commodity comprises a first price of the first commodity, and the updated price of the target commodity comprises a second price of the first commodity.

The initial price is a purchase price of the item displayed in the first item display interface. The updated price is the purchase price of the commodity displayed in the second commodity display interface. That is, the updated price is a price obtained by offering the initial price using an offer policy.

The terminal device obtains a commodity list of all commodities displayed in the first commodity display interface; screening target commodities conforming to the use rules from the commodity list according to the use rules of the preferential strategies; acquiring an initial price of a target commodity; calculating an updated price based on the initial price of the commodity according to the preferential strategy; displaying the price change dynamic effect according to the initial price and the updated price; wherein the usage rules include rules set from at least one of the following dimensions: the type of goods allowed to be used, the time period allowed to be used, the lowest use price and the use priority of the preferential strategy.

For example, the commodity types may include: a coupon commodity, a package commodity, a takeaway commodity, a store self-picking commodity and the like. The usage rules may specify that some or all of the commodity types of commodities may use the offer policy.

The lowest usage price is the starting price for using the offer policy, e.g., the usage rules specify that 100 yuan is available, then the lowest usage price is 100 yuan, and only the price of the good is 100 yuan.

For example, the application program may provide multiple offers, different offers may have different use priorities, and after some offers with higher use priorities are used, the terminal device may not allow overlapping to use other offers, and may further integrate the use priority of the offers currently enjoyed by the commodity and the use priority of the offer policy to comprehensively evaluate whether the commodity can currently use the offer policy.

If the multiple offers do not allow for overlapping use, the terminal device may be processed in at least one of the following ways.

Mode one: and calculating the commodity price according to the preferential with the highest use priority.

And under the condition that the existing offers of the commodity and the offer strategies in the offer information are not allowed to be overlapped and used, and the use priority of the existing offers is higher than that of the offer strategies, determining that the commodity does not use the offer strategies, and taking the commodity as a target commodity, namely, the price of the commodity is unchanged and the price change dynamic effect is not played.

And under the condition that the existing offers of the commodity and the offer strategies in the offer information are not allowed to be overlapped and used and the use priority of the existing offers is lower than that of the offer strategies, determining that the commodity uses the offer strategies, and playing the price change dynamic effects corresponding to the offer strategies without using the existing offers. That is, the first price is a price calculated according to an existing offer from the commodity price of the commodity, and the second price is a price calculated according to an offer policy from the commodity price of the commodity. For example, the existing offer is 7-fold, the offer policy is 100 full minus 50, and the original price of the commodity is 100 yuan. The first price displayed on the first merchandise display interface is 100 x 0.7 = 70 yuan and the second merchandise price displayed on the second merchandise display interface is 100-50 = 50 yuan.

Mode two: and calculating the commodity price according to the lowest preferential price.

And under the condition that the existing offers of the commodity and the offer strategies in the offer information are not allowed to be overlapped and used and the existing offered price of the existing offers is lower than the offered price of the offer strategies, determining that the commodity does not use the offer strategies, and taking the commodity as a target commodity, namely, the price of the commodity is unchanged and the price change action effect is not played.

And under the condition that the existing offers of the commodity and the offer strategies in the offer information are not allowed to be overlapped and used and the existing offered price is higher than the offered price of the offer strategies, determining that the commodity uses the offer strategies, and playing the price change action corresponding to the offer strategies without using the existing offers. For example, the existing offer is 7-fold, the offer policy is 100 full minus 50, and the original price of the commodity is 100 yuan; after triggering the preferential use control, the terminal equipment calculates preferential prices of two preferential types respectively, wherein the preferential price of the preferential type is 100 x 0.7=70 yuan, the preferential price of the preferential strategy is 100-50=50 yuan, the first price displayed on the first commodity display interface is 100 x 0.7=70 yuan, and the second commodity price displayed on the second commodity display interface is 100-50=50 yuan.

Namely, after triggering the preferential use control, the terminal equipment calculates the preferential price of the existing preferential of each commodity in the commodity display interface and the preferential price of the preferential strategy; the terminal equipment can select the preferential with the lowest price after preferential, if the price of the preferential strategy is lower, the terminal equipment can play the price change dynamic effect to update the commodity price, and if the existing preferential price is lower, the terminal equipment can not update the commodity price.

In an alternative embodiment, the price change effect may be a digital scrolling effect. The terminal equipment displays the digital rolling dynamic effect corresponding to each digit in the initial price, and controls the digital rolling dynamic effect corresponding to each digit to stop updating the value corresponding to the current digit at the end of playing; the rolling directions of the digital rolling dynamic effects corresponding to each digit are the same, or the rolling directions of the digital rolling dynamic effects corresponding to each digit are different, or the rolling directions of the digital rolling dynamic effects corresponding to adjacent digits are different.

The digital scrolling action may include at least one of: the numbers scroll up, the numbers scroll down, the numbers scroll left, and the numbers scroll right. That is, the scrolling direction includes at least one of: upward, downward, leftward, rightward. For example, a number scrolling action from 7 to 1 may be scrolling the numbers 7, 6, 5, 4, 3, 2, 1 in sequence and stopping at 1.

For example, as shown in fig. 6, a digital scroll effect is displayed for the commodity price of the target commodity 305, and after the digital scroll effect is completed, a second commodity display interface 306 is displayed, and the updated price of the target commodity 305 is displayed in the second commodity display interface 306.

For example, in response to triggering the operation of the offer use control, a reduction action of the offer window is displayed, and the reduced offer window is fixedly displayed at a designated position in the second merchandise display interface. For example, as shown in fig. 7, after the user triggers the preference control, the preference window 301 is gradually reduced to the lower right corner of the merchandise display interface, and finally, the reduced simplified preference window is displayed in the lower right corner of the second merchandise display interface 306.

The first commodity display interface displays at least two display areas in the form of information flow, wherein each display area in the at least two display areas corresponds to one commodity type, and each display area in the at least two display areas is used for displaying commodities of the corresponding commodity type; in response to triggering the preferential use control, scrolling the information stream, scrolling the target display area to a visual center position of the merchandise display interface; the target display areas are display areas corresponding to target commodity types in the at least two display areas, and the target commodity types are commodity types meeting the use rules; the visual center position is a preset position in the commodity display interface; and after the target display area is scrolled to the vision center position, displaying the price change dynamic effect, and adjusting the initial price of the target commodity to be an updated price.

In order to make the user pay more attention to the commodity applicable to the preferential strategy, the terminal equipment can also automatically scroll the commodity display area applicable to the preferential strategy to the visual center position of the interface.

At least two display areas, each for displaying a commodity of a commodity type, are displayed in the commodity display interface in the form of information streams that can be scrolled up and down or left and right in response to a user's sliding operation. When the preferential strategy is only applicable to part of commodity types, the terminal equipment can roll the display area where the part of commodity types are located to the vision center position in order to make the user pay more attention to the price change of the part of commodity types.

For example, as shown in fig. 8, the first merchandise display interface includes a coupon display area 307 and an arrival package display area 308, and after the user triggers the preferential use control, if the preferential policy is only applicable to the arrival package merchandise, the terminal device controls the information flow to automatically scroll upwards, and controls the arrival package display area 308 to scroll to the visual center position.

For example, the visual center position may be a preset position. The visual center position can be a position line or a position area. When the vision center position is a position line, the terminal equipment can control the upper edge of the target display area to scroll to the position line where the vision center position is; when the visual center position is a one-piece position area, the terminal device may control the upper edge of the target display area to scroll to the area upper edge of the visual center position.

For example, when the target presentation area includes at least two presentation areas, the forward-most one of the target presentation areas may be controlled to scroll to the visual center position in accordance with the scroll direction of the information stream. For example, when the scroll direction is scroll-up, the uppermost one of the target presentation areas is controlled to scroll to the visual center position. When the scrolling direction is scrolling down, the lowermost one of the target presentation areas is controlled to scroll to a visual center position. The same applies to scrolling the information flow left or right.

In an optional embodiment, in response to triggering the operation of the preferential use control, the terminal device may display the shrinking action of the preferential window first, and fixedly display the reduced preferential window at a designated position in the second merchandise display interface; then, scrolling the information stream to scroll the target display area to a visual center position of the commodity display interface; and finally, displaying the price change dynamic effect, and adjusting the initial price of the target commodity to be an updated price.

Or, in response to the operation of triggering the preferential use control, the terminal equipment can display the shrinking dynamic effect of the preferential window first, and the reduced preferential window is fixedly displayed at the appointed position in the second commodity display interface; then, scrolling the information stream to scroll the target display area to a visual center position of the commodity display interface; and displaying the price change dynamic effect while scrolling the information flow, and adjusting the initial price of the target commodity to be an updated price.

Or, in response to triggering the operation of the preferential use control, the terminal equipment can scroll the information flow first and scroll the target display area to the visual center position of the commodity display interface; and then displaying the price change dynamic effect, and adjusting the initial price of the target commodity to be the updated price.

Or, in response to triggering the operation of the preferential use control, the terminal equipment can scroll the information flow to scroll the target display area to the visual center position of the commodity display interface; and displaying the price change dynamic effect while scrolling the information flow, and adjusting the initial price of the target commodity to be an updated price.

In another alternative embodiment, the at least two coupon strategies and one coupon use control are included in the coupon information displayed in the first merchandise display interface, and the at least two coupon strategies are used to update merchandise prices simultaneously after the coupon use control is triggered.

Namely, the preferential use control corresponds to at least two preferential strategies; in response to the operation of triggering the preferential use control, the terminal equipment sequentially displays the stage dynamic effects respectively corresponding to at least two preferential strategies according to the use priorities of the at least two preferential strategies; the ith stage action of the ith preferential strategy is used for adjusting the ith updated price of the target commodity to be the (i+1) th updated price, i is a positive integer, and the 1 st updated price is the initial price of the target commodity.

Wherein, according to the use priority, it may refer to: sequentially playing the stage dynamic effects corresponding to each preferential strategy according to the order of the use priority from high to low; or sequentially playing the stage dynamic effects corresponding to each preferential strategy according to the order of the use priority from low to high.

For example, the at least two offer policies include a first offer policy and a second offer policy; in response to triggering the operation of the preferential use control, the terminal equipment firstly displays a first stage action corresponding to the first preferential strategy according to the use priority of at least two preferential strategies (the use priority of the first preferential strategy is higher than that of the second preferential strategy), and the initial price of the target commodity is updated to a first updated price, wherein the first updated price is the preferential price calculated according to the first preferential strategy and the initial price; and then displaying a second-stage dynamic effect corresponding to the second preferential strategy, and updating the first updated price of the target commodity into a second updated price, wherein the second updated price is the preferential price calculated according to the second preferential strategy and the first updated price.

For example, the offer information includes a first offer policy: full 100 minus 2 yuan, and, second benefit policy: 5 folds. Wherein the first preference policy is higher in use priority than the second preference policy. The initial price of the first commodity is 100 yuan. The terminal equipment displays a first digital rolling dynamic effect and dynamically updates the price of the first commodity from 100 yuan to 98 yuan; the second digital scrolling action is then displayed, updating the price of the first commodity from 98 to 49.

Optionally, after the dynamic playing is finished, the countdown of the preferential counter corresponding to each preferential strategy can be displayed on the second commodity display interface.

Namely, at least two preferential strategies respectively correspond to preferential ending time; displaying in a second merchandise display interface: the at least two discount strategies respectively correspond to discount counting down, and discount prices respectively corresponding to the target commodities after the discount counting down of each discount counting down in the at least two discount counting down is finished; wherein the offer end countdown is determined based on the offer end time.

For example, the offer information includes a first offer policy: full 100 minus 2 yuan, and, second benefit policy: 5 folds. Wherein the first offer policy has an offer end time of 1 day and the second offer policy has an offer end time of 2 days. The initial price of the first commodity is 100 yuan. The second price for the first merchandise displayed on the second merchandise display interface is 49 yuan. In addition, the second merchandise display interface also displays: counting down for 1 day, and recovering the price to 50 yuan after counting down for 1 day; and counting down for 2 days, and recovering the price to 100 yuan after counting down for 2 days. So as to show the end time of each discount strategy and the purchase price of the commodity after the discount of each discount strategy to the user.

Step 231: and displaying a second commodity display interface, wherein the second commodity display interface displays a second price and a preferential amplitude of the first commodity.

Displaying the corresponding preferential amplitude of the first commodity in the second commodity display interface, wherein the preferential amplitude is calculated according to the commodity price and the second price of the first commodity; the first price is the post-offer price of the first commodity displayed in the first commodity display interface.

The preference may be calculated based on the original price and the updated price of the target commodity, e.g., the preference is equal to the difference between the original price and the updated price. The preference may also be calculated based on the initial price and the updated price of the target commodity, e.g., the preference is equal to the difference between the initial price and the updated price.

For example, as shown in fig. 9, when the commodity price of the first commodity is 140 and the second price is 71, the preference 309 is displayed as "69 yuan for the platform patch.

Step 240: and in response to receiving the operation of triggering the purchase control, displaying a purchase page of the first commodity, wherein the purchase price of the first commodity is displayed on the purchase page, and the purchase price is the second price.

The second merchandise display interface also displays a purchase control for the first merchandise. The user may trigger a purchase control to enter a purchase page, generate a purchase order for the first item in the purchase page, and place an order to purchase the first item.

Illustratively, the preferential policy is used by default in the purchase page, and the purchase price displayed in the purchase page is the second price obtained after the preferential policy is used.

In summary, according to the method provided by the embodiment, the coupon use control of the coupon strategy can be displayed in the commodity display interface, and after the coupon use control is triggered by the user, the commodity price of the applicable commodity in the commodity display interface can be automatically updated according to the use rule of the coupon strategy, so that the user can see the coupon brought by the coupon strategy in the commodity display interface. In addition, in order to enhance the perception of the preferential strategy by the user, the price change of the commodity is highlighted through the price change dynamic effect, and the display area suitable for the preferential strategy is automatically rolled to the vision center position, so that the user can more intuitively perceive the preferential strength of the preferential strategy, the information transmission efficiency of the preferential strategy is improved, the commodity which is required to be purchased is conveniently selected in the commodity display page by the user according to the preferential price of the preferential strategy, and the commodity purchasing efficiency of the user is improved.

It should be noted that the steps and the related descriptions in the foregoing alternative embodiments may be combined with each other to obtain new embodiments.

The following are device embodiments of the present application, which may be used to perform method embodiments of the present application. For details not disclosed in the device embodiments of the present application, please refer to the method embodiments of the present application.

Referring to fig. 10, a block diagram of a display device of a merchandise display interface according to an exemplary embodiment of the present application is shown. The device has the function of realizing the display method example of the commodity display interface, and the function can be realized by hardware or by executing corresponding software by hardware. As shown in fig. 10, the apparatus may include:

the display module 402 is configured to display a first merchandise display interface, where the first merchandise display interface displays coupon information and a first price of a first merchandise, and the coupon information includes a coupon policy and a coupon usage control;

an interaction module 401, configured to receive an operation for triggering the preferential use control;

the display module 402 is configured to display a price change action that the first price changes to a second price in response to an operation of triggering the offer use control, where the second price is obtained by adjusting the first price according to the offer policy;

The display module 402 is configured to display a second merchandise display interface, where the second price of the first merchandise is displayed on the second merchandise display interface.

In an alternative embodiment, the first commodity display interface displays initial prices corresponding to at least one commodity respectively; the at least one commodity comprises the first commodity;

the display module 402 is configured to display the price change dynamic effect, and adjust the initial price of the target commodity to an updated price, where the updated price is obtained by adjusting the initial price according to the preference policy;

wherein the target commodity comprises a commodity which accords with the use rule of the preferential strategy in the at least one commodity; the target commodity includes the first commodity, an initial price of the target commodity includes the first price of the first commodity, and the updated price of the target commodity includes the second price of the first commodity.

In an alternative embodiment, the display module 402 is configured to display a digital rolling action corresponding to each digit in the initial price, and control the digital rolling action corresponding to each digit to stop at a value corresponding to the current digit of the updated price when the playing is finished;

The rolling directions of the digital rolling dynamic effects corresponding to each digit are the same, or the rolling directions of the digital rolling dynamic effects corresponding to each digit are different, or the rolling directions of the digital rolling dynamic effects corresponding to adjacent digits are different.

In an alternative embodiment, the apparatus further comprises:

a calculating module 403, configured to obtain a commodity list of all commodities displayed in the first commodity display interface;

the computing module 403 is configured to screen, according to a usage rule of the preferential policy, a target commodity that meets the usage rule from the commodity list;

the calculating module 403 is configured to obtain an initial price of the target commodity;

the calculating module 403, configured to calculate the update price based on the initial price of the commodity according to the offer policy;

the display module 402 is configured to display the price change dynamic effect according to the initial price and the updated price;

wherein the usage rules include rules set from at least one of the following dimensions: the type of goods allowed to be used, the time period allowed to be used, the lowest use price and the use priority of the preferential strategy.

In an alternative embodiment, the first commodity display interface displays at least two display areas in the form of an information stream, each of the at least two display areas corresponds to one commodity type, and each of the at least two display areas is used for displaying commodities of the corresponding commodity type;

the display module 402 is configured to scroll the information stream to scroll the target display area to a visual center position of the merchandise display interface in response to triggering the preferential use control; the target display area is a display area corresponding to a target commodity type in the at least two display areas, and the target commodity type is a commodity type meeting the use rule; the visual center position is a preset position in the commodity display interface;

and after the target display area is scrolled to the vision center position, displaying the price change dynamic effect, and adjusting the initial price of the target commodity to the updated price.

In an alternative embodiment, the display module 402 is configured to display, in the second merchandise display interface, a preference magnitude corresponding to the first merchandise, where the preference magnitude is calculated according to a price of the first merchandise and the second price;

The first price is a post-offer price of the first commodity displayed in the first commodity display interface.

In an alternative embodiment, the offer information is displayed in an offer window;

the interaction module 401 is configured to receive an operation of opening a merchandise display interface;

the display module 402 is configured to automatically pop up and display the preferential window in the first merchandise display interface in response to an operation of opening the merchandise display interface; the preferential window is displayed on the upper layer of a commodity display page in a popup window mode, the commodity display page is used for displaying at least one commodity, the at least one commodity comprises the first commodity, and the preferential window is displayed with the preferential strategy and the preferential use control;

the display module 402 is configured to display a reduced action of the offer window in response to an operation of triggering the offer use control, and fixedly display the reduced offer window at a designated position in the second merchandise display interface.

In an alternative embodiment, the terminal device logs in with a first user account;

The display module 402 is configured to pop up the preference window in the first merchandise display interface in response to an operation of opening the merchandise display interface, and display the first user account to obtain the preference policy.

In an alternative embodiment, the second merchandise display interface also displays a purchase control for the first merchandise;

the interaction module 401 is configured to receive an operation for triggering the purchase control;

the display module 402 is configured to display a purchase page of the first commodity in response to receiving an operation of triggering the purchase control, where a purchase price of the first commodity is displayed on the purchase page, and the purchase price is the second price.

It should be noted that: in the device provided in the above embodiment, when implementing the functions thereof, only the division of the above functional modules is used as an example, in practical application, the above functional allocation may be implemented by different functional modules according to needs, that is, the internal structure of the device is divided into different functional modules, so as to implement all or part of the functions described above. In addition, the apparatus and the method embodiments provided in the foregoing embodiments belong to the same concept, and specific implementation processes of the apparatus and the method embodiments are detailed in the method embodiments and are not repeated herein.

The computer device 700 may be a portable mobile terminal, also referred to as a mobile terminal in this embodiment. Such as: smart phones, tablet computers, MP3 players (Moving Picture Experts Group Audio Layer III, mpeg 3), MP4 (Moving Picture Experts Group Audio Layer IV, mpeg 4) players. The computer device 700 may also be referred to by other names, such as user device, portable terminal, etc.

In general, the computer device 700 includes: a processor 701 and a memory 702.

Processor 701 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and the like. The processor 701 may be implemented in at least one hardware form of DSP (Digital Signal Processing ), FPGA (Field Programmable Gate Array, field programmable gate array), PLA (Programmable Logic Array ). The processor 701 may also include a main processor, which is a processor for processing data in an awake state, also referred to as a CPU (Central Processing Unit ); a coprocessor is a low-power processor for processing data in a standby state. In some embodiments, the processor 701 may integrate a GPU (Graphics Processing Unit, image processor) for rendering and drawing of content required to be displayed by the display screen. In some embodiments, the processor 701 may also include an AI (Artificial Intelligence ) processor for processing computing operations related to machine learning.

Memory 702 may include one or more computer-readable storage media, which may be tangible and non-transitory. The memory 702 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in the memory 702 is used to store at least one instruction for execution by the processor 701 to implement the display method of the merchandise display interface provided in embodiments of the present application.

In some embodiments, the computer device 700 may further optionally include: a peripheral interface 703 and at least one peripheral. Specifically, the peripheral device includes: at least one of radio frequency circuitry 704, a touch display 705, a camera 706, audio circuitry 707, and a power supply 708.

A peripheral interface 703 may be used to connect I/O (Input/Output) related at least one peripheral device to the processor 701 and memory 702. In some embodiments, the processor 701, memory 702, and peripheral interface 703 are integrated on the same chip or circuit board; in some other embodiments, either or both of the processor 701, the memory 702, and the peripheral interface 703 may be implemented on separate chips or circuit boards, which is not limited in this embodiment.

The Radio Frequency circuit 704 is configured to receive and transmit RF (Radio Frequency) signals, also referred to as electromagnetic signals. The radio frequency circuitry 704 communicates with a communication network and other communication devices via electromagnetic signals. The radio frequency circuit 704 converts an electrical signal into an electromagnetic signal for transmission, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 704 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, etc. The radio frequency circuitry 704 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocol includes, but is not limited to: the world wide web, metropolitan area networks, intranets, generation mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and/or WiFi (Wireless Fidelity ) networks. In some embodiments, the radio frequency circuitry 704 may also include NFC (Near Field Communication ) related circuitry, which is not limited in this application.

The touch display screen 705 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. The touch display 705 also has the ability to collect touch signals at or above the surface of the touch display 705. The touch signal may be input to the processor 701 as a control signal for processing. The touch display 705 is used to provide virtual buttons and/or virtual keyboards, also referred to as soft buttons and/or soft keyboards. In some embodiments, the touch display 705 may be one, providing a front panel of the computer device 700; in other embodiments, the touch display 705 may be at least two, disposed on different surfaces of the computer device 700 or in a folded design; in some embodiments, touch display 705 may be a flexible display disposed on a curved surface or a folded surface of computer device 700. Even more, the touch display 705 may be arranged in a non-rectangular irregular pattern, i.e. a shaped screen. The touch display 705 may be made of LCD (Liquid Crystal Display ), OLED (Organic Light-Emitting Diode) or other materials.

The camera assembly 706 is used to capture images or video. Optionally, the camera assembly 706 includes a front camera and a rear camera. In general, a front camera is used for realizing video call or self-photographing, and a rear camera is used for realizing photographing of pictures or videos. In some embodiments, the number of the rear cameras is at least two, and the rear cameras are any one of a main camera, a depth camera and a wide-angle camera, so as to realize fusion of the main camera and the depth camera to realize a background blurring function, and fusion of the main camera and the wide-angle camera to realize a panoramic shooting function and a Virtual Reality (VR) shooting function. In some embodiments, camera assembly 706 may also include a flash. The flash lamp can be a single-color temperature flash lamp or a double-color temperature flash lamp. The dual-color temperature flash lamp refers to a combination of a warm light flash lamp and a cold light flash lamp, and can be used for light compensation under different color temperatures.

Audio circuitry 707 is used to provide an audio interface between the user and the computer device 700. The audio circuit 707 may include a microphone and a speaker. The microphone is used for collecting sound waves of users and environments, converting the sound waves into electric signals, and inputting the electric signals to the processor 701 for processing, or inputting the electric signals to the radio frequency circuit 704 for voice communication. The microphone may be provided in a plurality of different locations of the computer device 700 for stereo acquisition or noise reduction purposes. The microphone may also be an array microphone or an omni-directional pickup microphone. The speaker is used to convert electrical signals from the processor 701 or the radio frequency circuit 704 into sound waves. The speaker may be a conventional thin film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, not only the electric signal can be converted into a sound wave audible to humans, but also the electric signal can be converted into a sound wave inaudible to humans for ranging and other purposes. In some embodiments, the audio circuit 707 may also include a headphone jack.

The power supply 708 is used to power the various components in the computer device 700. The power source 708 may be an alternating current, a direct current, a disposable battery, or a rechargeable battery. When the power source 708 comprises a rechargeable battery, the rechargeable battery may be a wired rechargeable battery or a wireless rechargeable battery. The wired rechargeable battery is a battery charged through a wired line, and the wireless rechargeable battery is a battery charged through a wireless coil. The rechargeable battery may also be used to support fast charge technology.

In some embodiments, computer device 700 also includes one or more sensors 709. The one or more sensors 709 include, but are not limited to: acceleration sensor 710, gyro sensor 711, pressure sensor 712, optical sensor 713, and proximity sensor 714.

The acceleration sensor 710 may detect the magnitudes of accelerations on three coordinate axes of a coordinate system established with the computer device 700. Such as: the acceleration sensor 710 may be used to detect components of gravitational acceleration in three coordinate axes. The processor 701 may control the touch display screen 705 to display a user interface in a landscape view or a portrait view according to the gravitational acceleration signal acquired by the acceleration sensor 710. Acceleration sensor 710 may also be used for the acquisition of motion data of a game or user.

The gyro sensor 711 may detect the body direction and the rotation angle of the computer device 700, and the gyro sensor 711 may collect the 3D motion of the user on the computer device 700 in cooperation with the acceleration sensor 710. The processor 701 may implement the following functions according to the data collected by the gyro sensor 711: motion sensing (e.g., changing UI according to a tilting operation by a user), image stabilization at shooting, game control, and inertial navigation.

Pressure sensor 712 may be disposed on a side frame of computer device 700 and/or on an underlying layer of touch display 705. When the pressure sensor 712 is disposed at a side frame of the computer device 700, a grip signal of the computer device 700 by a user may be detected, and left-right hand recognition or shortcut operation may be performed according to the grip signal. When the pressure sensor 712 is disposed at the lower layer of the touch display screen 705, control of the operability control on the UI interface can be achieved according to the pressure operation of the user on the touch display screen 705. The operability controls include at least one of a button control, a scroll bar control, an icon control, and a menu control.

The optical sensor 713 is used to collect the intensity of ambient light. In one embodiment, the processor 701 may control the display brightness of the touch display 705 based on the ambient light intensity collected by the optical sensor 713. Specifically, when the intensity of the ambient light is high, the display brightness of the touch display screen 705 is turned up; when the ambient light intensity is low, the display brightness of the touch display screen 705 is turned down. In another embodiment, the processor 701 may also dynamically adjust the shooting parameters of the camera assembly 706 based on the ambient light intensity collected by the optical sensor 713.

A proximity sensor 714, also known as a distance sensor, is typically provided on the front of the computer device 700. The proximity sensor 714 is used to capture the distance between the user and the front of the computer device 700. In one embodiment, when the proximity sensor 714 detects a gradual decrease in the distance between the user and the front of the computer device 700, the processor 701 controls the touch display 705 to switch from the bright screen state to the off screen state; when the proximity sensor 714 detects that the distance between the user and the front surface of the computer device 700 gradually increases, the processor 701 controls the touch display screen 705 to switch from the off-screen state to the on-screen state.

Those skilled in the art will appreciate that the architecture shown in fig. 11 is not limiting of the computer device 700, and may include more or fewer components than shown, or may combine certain components, or employ a different arrangement of components.

In an exemplary embodiment, the present application provides a chip including programmable logic circuits and/or program instructions for implementing the method for displaying a merchandise display interface provided by the above method embodiment when the chip is run on a computer device.

The application provides a computer readable storage medium storing a computer program loaded and executed by a processor to implement the method for displaying a merchandise display interface provided by the above method embodiment.

The present application provides a computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The processor of the computer device reads the computer instructions from the computer readable storage medium, and the processor executes the computer instructions, so that the processor of the computer device loads and executes the method for displaying the commodity display interface provided by the method embodiment.

The foregoing embodiment numbers of the present application are merely for describing, and do not represent advantages or disadvantages of the embodiments.

Those of ordinary skill in the art will appreciate that all or a portion of the steps implementing the above embodiments may be implemented by hardware, or may be implemented by a program for instructing relevant hardware, where the program may be stored in a computer readable storage medium, and the above mentioned computer readable storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.

Those skilled in the art will appreciate that in one or more of the examples described above, the functions described in the embodiments of the present application may be implemented in hardware, software, firmware, or any combination thereof. When implemented in software, these functions may be stored on or transmitted over as one or more instructions or code on a computer-readable medium. Computer-readable media includes both computer storage media and communication media including any medium that facilitates transfer of a computer program from one place to another. A storage media may be any available media that can be accessed by a general purpose or special purpose computer.

The foregoing description of the preferred embodiments is merely exemplary in nature and is in no way intended to limit the invention, since it is intended that all modifications, equivalents, improvements, etc. that fall within the spirit and scope of the invention.

Claims

1. A method of displaying a merchandise display interface, the method comprising:

2. The method of claim 1, wherein the first merchandise display interface displays an initial price for each of the at least one merchandise item; the at least one commodity comprises the first commodity;

the price change action for displaying the first price to the second price comprises:

Displaying the price change dynamic effect, and adjusting the initial price of the target commodity to be an updated price, wherein the updated price is obtained by adjusting the initial price according to the preferential strategy;

3. The method of claim 2, wherein displaying the price change effect, adjusting the initial price of the target commodity to an updated price, comprises:

displaying the digital rolling dynamic effect corresponding to each digit in the initial price, and controlling the digital rolling dynamic effect corresponding to each digit to stop at the value corresponding to the current digit of the updated price when the playing is finished;

4. The method of claim 2, wherein the offer use control corresponds to at least two offer policies;

the step of displaying the price change dynamic effect, adjusting the initial price of the target commodity to be an updated price, comprises the following steps:

sequentially displaying the stage dynamic effects respectively corresponding to the at least two preferential strategies according to the use priorities of the at least two preferential strategies;

the ith stage action of the ith preferential strategy is used for adjusting the ith updated price of the target commodity to be the (i+1) th updated price, i is a positive integer, and the 1 st updated price is the initial price of the target commodity.

5. The method of claim 4, wherein the at least two offer policies each correspond to an offer end time; the method further comprises the steps of:

displaying in the second merchandise display interface: the at least two discount strategies respectively correspond to discount counting down, and discount prices respectively corresponding to the target commodity after each discount counting down in the at least two discount counting down is finished;

wherein the offer end countdown is determined based on the offer end time.

6. The method of claim 2, wherein displaying the price change effect, adjusting the initial price of the target commodity to an updated price, comprises:

acquiring a commodity list of all commodities displayed in the first commodity display interface;

screening target commodities conforming to the use rules from the commodity list according to the use rules of the preferential strategies;

acquiring an initial price of the target commodity;

calculating the updated price based on the initial price of the commodity according to the preferential strategy;

displaying the price change dynamic effect according to the initial price and the updated price;

7. The method of claim 2, wherein the first merchandise display interface displays at least two display areas in the form of an information stream, each of the at least two display areas corresponding to a merchandise type, each of the at least two display areas for displaying merchandise of the corresponding merchandise type;

The responding to the operation of triggering the preferential use control displays the price change dynamic effect, and comprises the following steps:

in response to triggering the preferential use control, scrolling the information stream, and scrolling a target display area to a visual center position of a commodity display interface; the target display area is a display area corresponding to a target commodity type in the at least two display areas, and the target commodity type is a commodity type meeting the use rule; the visual center position is a preset position in the commodity display interface;

8. The method according to any one of claims 1 to 7, further comprising:

displaying the corresponding preferential amplitude of the first commodity in the second commodity display interface, wherein the preferential amplitude is calculated according to the commodity price of the first commodity and the second price;

9. The method according to any one of claims 1 to 7, wherein the offer information is displayed in an offer window;

the displaying a first merchandise display interface includes:

responding to the operation of opening the commodity display interface, and automatically popping up and displaying the preferential window in the first commodity display interface; the preferential window is displayed on the upper layer of a commodity display page in a popup window mode, the commodity display page is used for displaying at least one commodity, the at least one commodity comprises the first commodity, and the preferential window is displayed with the preferential strategy and the preferential use control;

the method further comprises the steps of:

and responding to the operation of triggering the preferential use control, displaying the shrinking dynamic effect of the preferential window, and fixedly displaying the reduced preferential window on a designated position in the second commodity display interface.

10. The method of claim 9, wherein the first user account is registered with the terminal device;

the responding to the operation of opening the commodity display interface, automatically popping up and displaying the preferential window in the first commodity display interface, and comprises the following steps:

and responding to the operation of opening the commodity display interface, popping up the preferential window in the first commodity display interface, and displaying the first user account to obtain the preferential strategy.

11. The method of any one of claims 1 to 7, wherein the second merchandise display interface also displays a purchase control for the first merchandise; the method further comprises the steps of:

and responding to the operation of triggering the purchase control, displaying a purchase page of the first commodity, wherein the purchase price of the first commodity is displayed on the purchase page, and the purchase price is the second price.

12. A display device of a merchandise display interface, the device comprising:

13. A computer device, characterized in that it comprises a processor and a memory in which a computer program is stored, which computer program is loaded and executed by the processor to implement a method of displaying a merchandise display interface according to any one of claims 1 to 11.

14. A non-transitory computer-readable storage medium having stored thereon a computer program, wherein the computer program, when executed by a processor, implements a method of displaying a merchandise display interface according to any one of claims 1 to 11.

15. A computer program product, characterized in that the computer program product comprises a computer program, the computer program being stored in a computer readable storage medium; the computer program is read from the computer-readable storage medium and executed by a processor of a computer device, causing the computer device to perform the method of displaying a merchandise display interface according to any one of claims 1 to 11.