CN117528170A - Information display method, device, equipment, medium and product based on live broadcasting room - Google Patents

Information display method, device, equipment, medium and product based on live broadcasting room Download PDF

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Publication number
CN117528170A
CN117528170A CN202311440633.XA CN202311440633A CN117528170A CN 117528170 A CN117528170 A CN 117528170A CN 202311440633 A CN202311440633 A CN 202311440633A CN 117528170 A CN117528170 A CN 117528170A
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CN
China
Prior art keywords
room
live
portal
interface
direct
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN202311440633.XA
Other languages
Chinese (zh)
Inventor
殷瑞娟
高露
芦佳佳
丁振新
董澈
刘妍
唐巧
郭浩
夏子友
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Hanhai Information Technology Shanghai Co Ltd
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Hanhai Information Technology Shanghai Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Hanhai Information Technology Shanghai Co Ltd filed Critical Hanhai Information Technology Shanghai Co Ltd
Priority to CN202311440633.XA priority Critical patent/CN117528170A/en
Publication of CN117528170A publication Critical patent/CN117528170A/en
Pending legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21Server components or server architectures
    • H04N21/218Source of audio or video content, e.g. local disk arrays
    • H04N21/2187Live feed
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/475End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815Electronic shopping
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting

Abstract

The application discloses an information display method, device, equipment, medium and product based on a live broadcasting room, and belongs to the field of man-machine interaction. The method comprises the following steps: displaying a first direct broadcast interface of a first direct broadcast room; displaying a live broadcasting room entrance on the first direct broadcasting interface, wherein the live broadcasting room entrance is used for recommending a second live broadcasting room and/or commodities sold in the second live broadcasting room to the audience account of the first live broadcasting room; the first living broadcast room and the second living broadcast room are different living broadcast rooms, and the commodity sold in the second living broadcast room and the commodity sold in the first living broadcast room have correlation. According to the method, the live broadcasting room entrance is displayed on the live broadcasting interface of the first live broadcasting room, so that the second live broadcasting room is recommended to the audience account in the first live broadcasting room and/or commodities sold in the second live broadcasting room are recommended, the interaction mode in the first live broadcasting room is expanded, and the live broadcasting audience can realize richer and more flexible interaction operation in the first live broadcasting room.

Description

Information display method, device, equipment, medium and product based on live broadcasting room
Technical Field
The embodiment of the application relates to the field of man-machine interaction, in particular to an information display method, device, equipment, medium and product based on a live broadcast room.
Background
With the advent of the network age, the live broadcast industry gradually developed, and more users choose to watch live broadcast to enrich daily life. During the webcast process, the viewer may conduct live interaction in the live room, such as the viewer being able to purchase the anchor recommended merchandise in the live room.
However, in the live broadcast process, the information that can be provided in each live broadcast room is limited, if the audience is not interested in the current live broadcast room, the audience needs to exit the current live broadcast room, search for other live broadcast rooms, and then select a target live broadcast room from other live broadcast rooms to enter for viewing.
Disclosure of Invention
The application provides an information display method, device, equipment, medium and product based on a live broadcasting room. The technical scheme is as follows:
according to an aspect of the present application, there is provided a live room-based information presentation method, which is performed by a viewer client, the method comprising:
displaying a first direct broadcast interface of a first direct broadcast room;
displaying a live broadcasting room entrance on the first direct broadcasting interface, wherein the live broadcasting room entrance is used for recommending a second live broadcasting room and/or commodities sold in the second live broadcasting room to an audience account of the first live broadcasting room;
The first live broadcasting room and the second live broadcasting room are different live broadcasting rooms, and the commodity sold in the second live broadcasting room and the commodity sold in the first live broadcasting room have correlation.
According to another aspect of the present application, there is provided a live room-based information presentation method, which is performed by a server, the method including:
transmitting a first direct broadcast picture of a first direct broadcast room to a viewer client;
under the condition that information display conditions are met, sending entrance information corresponding to a live broadcasting room entrance to the audience client, wherein the live broadcasting room entrance is used for recommending a second live broadcasting room and/or commodities sold in the second live broadcasting room to an audience account of the first live broadcasting room;
the first living broadcast room and the second living broadcast room are different living broadcast rooms, and the information display condition is used for indicating that the commodity sold in the second living broadcast room has correlation with the commodity sold in the first living broadcast room.
According to another aspect of the present application, there is provided an information presentation apparatus based on a living room, the apparatus including:
the display module is used for displaying a first direct-broadcasting interface between the first direct-broadcasting interfaces;
The display module is further used for displaying a live broadcasting room entrance on the first direct broadcasting interface, and the live broadcasting room entrance is used for recommending a second live broadcasting room and/or commodities sold in the second live broadcasting room to the audience account of the first live broadcasting room;
the first live broadcasting room and the second live broadcasting room are different live broadcasting rooms, and the commodity sold in the second live broadcasting room and the commodity sold in the first live broadcasting room have correlation.
According to another aspect of the present application, there is provided an information presentation apparatus based on a living room, the apparatus including:
the sending module is used for sending a first direct broadcasting picture of the first direct broadcasting room to the audience client;
the sending module is further configured to send, to the audience client, entry information corresponding to a live broadcast room entry, where the live broadcast room entry is used to recommend a second live broadcast room and/or a commodity sold in the second live broadcast room to an audience account of the first live broadcast room, where the information display condition is satisfied;
the first living broadcast room and the second living broadcast room are different living broadcast rooms, and the information display condition is used for indicating that the commodity sold in the second living broadcast room has correlation with the commodity sold in the first living broadcast room.
According to another aspect of the present application, there is provided a computer device comprising: a processor and a memory, the memory storing at least one computer program that is loaded and executed by the processor to implement the live room-based information presentation method as described in the above aspect.
According to another aspect of the present application, there is provided a computer readable storage medium having stored therein at least one computer program, the at least one computer program being loaded and executed by a processor to implement the live room based information presentation method as described in the above aspect.
According to another aspect of the present application, there is provided a computer program product comprising at least one computer program, the at least one computer program being stored in a computer readable storage medium; the at least one computer program is read from the computer readable storage medium and executed by a processor of a computer device to cause the computer device to perform the live room-based information presentation method as described in the above aspect.
The beneficial effects that this application provided technical scheme brought include at least:
The direct broadcasting room entrance for recommending the second direct broadcasting room and/or selling goods in the second direct broadcasting room is displayed on the first direct broadcasting interface of the first direct broadcasting room, so that information display on the second direct broadcasting room and/or selling goods in the second direct broadcasting room can be achieved in the first direct broadcasting room in an information display mode, the interaction mode in the first direct broadcasting room is expanded, and a direct broadcasting audience can achieve richer and more flexible interaction operation in the first direct broadcasting room. In addition, the method for displaying the direct broadcasting room entrance for recommending the second direct broadcasting room and/or the commodity sold in the second direct broadcasting room on the first direct broadcasting interface can display more direct broadcasting information to the audience, so that the audience can acquire other direct broadcasting information except the direct broadcasting information provided by the first direct broadcasting room more quickly, the audience can be helped to find high-quality direct broadcasting content more quickly, and the enthusiasm of the audience to participate in online interaction and watch direct broadcasting can be further improved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are needed in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a block diagram of a computer system provided in an exemplary embodiment of the present application;
fig. 2 is an interface diagram of a live-room-based information presentation method according to an exemplary embodiment of the present application;
fig. 3 is a flowchart of a method for showing information based on a living broadcast room according to an exemplary embodiment of the present application;
fig. 4 is a flowchart of a method for showing information based on a living broadcast room according to an exemplary embodiment of the present application;
fig. 5 is a flowchart of a method for showing information based on a living broadcast room according to an exemplary embodiment of the present application;
fig. 6 is a flowchart of a method for showing information based on a living broadcast room according to an exemplary embodiment of the present application;
fig. 7 is an interface schematic diagram of a live-room-based information presentation method according to an exemplary embodiment of the present application;
fig. 8 is a flowchart of a method for showing information based on a living broadcast room according to an exemplary embodiment of the present application;
fig. 9 is an interface schematic diagram of a live-room-based information presentation method according to an exemplary embodiment of the present application;
fig. 10 is a flowchart of a method for showing information based on a living broadcast room according to an exemplary embodiment of the present application;
fig. 11 is a flowchart of a method for showing information based on a living broadcast room according to an exemplary embodiment of the present application;
Fig. 12 is an interface schematic diagram of a live-room-based information presentation method according to an exemplary embodiment of the present application;
fig. 13 is an interface schematic diagram of a live-room-based information presentation method according to an exemplary embodiment of the present application;
fig. 14 is a flowchart of a method for showing information based on a living broadcast room according to an exemplary embodiment of the present application;
fig. 15 is an interface schematic diagram of a live-room-based information presentation method according to an exemplary embodiment of the present application;
fig. 16 is an interface schematic diagram of a live-room-based information presentation method according to an exemplary embodiment of the present application;
fig. 17 is a flowchart of a method for showing information based on a living broadcast room according to an exemplary embodiment of the present application;
fig. 18 is a flowchart of a method for showing information based on a living broadcast room according to an exemplary embodiment of the present application;
fig. 19 is a flowchart of a method for showing information based on a living broadcast room according to an exemplary embodiment of the present application;
fig. 20 is a flowchart of a method for showing information based on a living broadcast room according to an exemplary embodiment of the present application;
fig. 21 is a flowchart of a method for showing information based on a living broadcast room according to an exemplary embodiment of the present application;
Fig. 22 is a flowchart of a method for showing information based on a living broadcast room according to an exemplary embodiment of the present application;
fig. 23 is a flowchart of a method for showing information based on a living broadcast room according to an exemplary embodiment of the present application;
FIG. 24 is a block diagram of a live room-based information presentation apparatus provided in one exemplary embodiment of the present application;
fig. 25 is a block diagram of a live room-based information presentation apparatus provided in an exemplary embodiment of the present application;
fig. 26 is a schematic diagram of an apparatus structure of a computer device according to an exemplary embodiment of the present application.
Detailed Description
For the purpose of making the objects, technical solutions and advantages of the present application more apparent, the embodiments of the present application will be described in further detail below with reference to the accompanying drawings. Reference will now be made in detail to exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numbers in different drawings refer to the same or similar elements, unless otherwise indicated. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present application. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present application as detailed in the accompanying claims.
The terminology used in the present application is for the purpose of describing particular embodiments only and is not intended to be limiting of the present application. As used in this application and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used herein refers to and encompasses any or all possible combinations of one or more of the associated listed items. It should be understood that although the terms first, second, third, etc. may be used herein to describe various information, these information should not be limited by these terms. These terms are only used to distinguish one type of information from another.
FIG. 1 illustrates a block diagram of a computer system 100 provided in an exemplary embodiment of the present application. The computer system 100 includes: a terminal 120 and a server 140.
In some embodiments, terminal 120 includes an audience client 121 and/or a anchor client 122. The viewer client 121 installs and runs an application that supports viewing live broadcasts. The application may be any one of an application for live broadcasting, a video application including live broadcasting, and an application providing a viewing live broadcasting service. The spectator client 121 is a client used by spectators watching a live broadcast provided by a host in a live broadcast room, and the spectators use the spectator client 121 to perform interactive activities within the live broadcast room, including, but not limited to: at least one of comments, praise, company, gift, and purchase merchandise. The anchor client 122 installs and runs applications that support live broadcast. The anchor client 122 is a client used by an anchor that plays live, and the anchor uses the anchor client 122 to play live events, including interactions with the audience of the audience client 121.
Alternatively, the applications installed on viewer client 121 and anchor client 122 are the same, or the applications installed on the two clients are the same type of application on different operating system platforms (android or IOS). Audience client 121 may refer broadly to one of a plurality of audience clients and anchor client 122 may refer broadly to one of a plurality of anchor clients, the present embodiment being illustrated with only audience client 121 and anchor client 122. The device types of the audience client 121 and the anchor client 122 are the same or different, and the device types include: at least one of a smart phone, a smart watch, a smart television, a tablet computer, an electronic book reader, an MP3 player, an MP4 player, a laptop portable computer, and a desktop computer.
Those skilled in the art will recognize that the number of terminals may be greater or lesser. Such as the above-mentioned terminals may be only one, or the above-mentioned terminals may be several tens or hundreds, or more. The number of terminals and the device type are not limited in the embodiment of the present application.
The terminal 120 is connected to the server 140 through a wireless network or a wired network.
Server 140 includes at least one of a server, a plurality of servers, a cloud computing platform, and a virtualization center. The server 140 includes a processor 144 and a memory 142, where the memory 142 includes a receiving module 1421, a judging module 1422, and a sending module 1423, where the receiving module 1421 is configured to receive a request sent by a client, for example, an interface jump request sent by the client to jump a display interface from a first on-air interface to a target interface; the judging module 1422 is used for judging whether the information display condition for information display in the live broadcasting room is met; the send module 1423 is configured to send a response to the client, such as sending a live room portal displayed on the live interface to the client.
Optionally, the server 140 is configured to provide background services for applications that support live broadcast. Optionally, the server 140 is configured to provide a background service for applications that support viewing live. Optionally, the server 140 takes on primary computing work and the terminal 120 takes on secondary computing work; alternatively, the server 140 takes on secondary computing work and the terminal 120 takes on primary computing work; alternatively, the server 140 and the terminal 120 perform collaborative computing using a distributed computing architecture.
In the related technology, the interaction mode of the anchor and the audience is relatively single, mainly comprises modes of text chat, gift giving and the like, has weak real-time performance and interactivity, and cannot meet the increasing interaction demands of the audience. Meanwhile, the information display mode of the live broadcasting room is also relatively fixed, and the information display mode cannot be flexibly adjusted according to different interaction requirements, so that the experience of the audience in the live broadcasting room is affected to a certain extent.
In order to solve the above-mentioned problems, an embodiment of the present application provides an information display method based on a live broadcast room, which displays, on a first live broadcast interface of a first live broadcast room, a live broadcast room entry for recommending a second live broadcast room and/or a commodity sold in the second live broadcast room, so that information display can be implemented in the first live broadcast room in an information display manner, and information display can be implemented on the second live broadcast room and/or the commodity sold in the second live broadcast room through the live broadcast room entry, so that an interactive manner in the first live broadcast room is expanded, and a live broadcast audience can implement richer and more flexible interactive operations in the first live broadcast room. In addition, the method for displaying the direct broadcasting room entrance for recommending the second direct broadcasting room and/or the commodity sold in the second direct broadcasting room on the first direct broadcasting interface can display more direct broadcasting information to the audience, so that the audience can acquire other direct broadcasting information except the direct broadcasting information provided by the first direct broadcasting room more quickly, the audience can be helped to find high-quality direct broadcasting content more quickly, and the enthusiasm of the audience to participate in online interaction and watch direct broadcasting can be further improved. Illustratively, as shown in fig. 2, the terminal 120 includes a viewer client 121 supporting viewing of live broadcast, and a first direct broadcast interface 10 of a first direct broadcast room is displayed on the viewer client 121 supporting viewing of live broadcast, where the first direct broadcast interface 10 is used to provide live broadcast pictures provided by a hosting client to a viewer account. A live room portal 11 is displayed on the first live interface 10, the live room portal 11 being used to recommend to a viewer account of the first live room a second live room and/or merchandise sold in the second live room.
In some embodiments, the live room portal 11 is displayed on the first live interface 10 based on display opportunities. Optionally, the display opportunity is determined by at least one of an attribute of the living room, an attribute of a commodity sold in the living room, and a heat value of the living room. The attributes of the living broadcast room comprise the attributes of the first living broadcast room and/or the attributes of the second living broadcast room, the attributes of the commodities sold in the living broadcast room comprise the attributes of the commodities sold in the first living broadcast room and/or the attributes of the commodities sold in the second living broadcast room, and the heat value of the living broadcast room comprises the heat value of the first living broadcast room and/or the heat value of the second living broadcast room. Illustratively, the live room portal 11 is displayed on the first live interface 10 based on the first live room's attributes being the same as the second live room's attributes.
In this embodiment, the viewer can more quickly acquire other live information than the live information provided in the first direct broadcast room through the viewer client 121. The viewer can achieve a richer and more flexible interoperation through the live room portal 11.
Fig. 3 is a flowchart of a method for showing information based on a live room according to an exemplary embodiment of the present application. The method may be performed by an audience client 121 in a computer system 100 as shown in fig. 1. The method comprises the following steps:
Step 220: displaying a first direct broadcast interface of a first direct broadcast room;
in some embodiments, the server transmits live pictures within each live room in real-time to the viewer client. The viewer client is broadly referred to herein as any one of all viewer clients viewing live simultaneously. Optionally, the live view includes a live view provided by the anchor client and/or a live view generated based on artificial intelligence (Artificial Intelligence, AI).
In some embodiments, the server transmits live pictures within the first direct-cast room in real-time to the viewer client. The first live broadcast room corresponds to a live broadcast room provided by a first anchor account. Optionally, the first anchor account corresponds to a first anchor client. Optionally, the first anchor account corresponds to a first AI anchor.
In some embodiments, the first direct-play interface is a direct-play interface displayed on the viewer client that is associated with a direct-play screen within the first direct-play room.
Step 240: and displaying the live room entrance on the first direct broadcast interface.
In some embodiments, the live room portal is used to recommend items to the viewer account of the first live room that are sold in and/or by the second live room. Optionally, in response to a triggering operation for the entrance of the live broadcast room, the first direct broadcast interface is switched and displayed as a second direct broadcast interface of the second live broadcast room. Optionally, in response to a triggering operation for the entrance of the living broadcast room, the first direct broadcast interface is switched and displayed as a commodity selection interface corresponding to the commodity sold in the second living broadcast room. The triggering operation for the live room entrance includes at least one of single click, double click, left-right sliding, up-down sliding, long press, hover, face recognition, and voice recognition. It should be noted that, the triggering operation for the live room portal includes, but is not limited to, the above mentioned several types, and those skilled in the art should be aware that any operation capable of implementing the above mentioned functions falls within the scope of the embodiments of the present application.
In some embodiments, the live room portal is not displayed in a unique manner. Optionally, the live room entrance is directly displayed on the first direct broadcast interface in a popup window covering manner. Optionally, the live room portal is displayed on the first direct broadcast interface in a fixed size. Optionally, the live room portal is displayed in a fixed position on the first direct broadcast interface.
In some embodiments, the display of the live room portal is adjustable. The display mode of the live broadcasting room entrance includes at least two display modes, and if the display mode of the live broadcasting room entrance includes a list and a floating window, a user of the live broadcasting room can switch and display the display mode of the live broadcasting room entrance through a switching operation. In some embodiments, the display of the live room portal is not adjustable.
In some embodiments, the display size of the live room portal can be automatically adjusted. Illustratively, the display size of the live room portal can be adaptively adjusted on the first direct broadcast interface. Based on the display state of the first direct-play interface, the method adaptively adjusts to a shape that does not obscure display elements in the first direct-play interface. The display element comprises at least one of a main broadcasting state picture, a barrage window and a control used for triggering in the first direct broadcasting interface. In some embodiments, the display size of the live room portal can be manually adjusted.
In some embodiments, the display position of the live room portal can be manually adjusted. Illustratively, the viewer can manually drag the live room portal to bring the display position of the live room portal to a position that does not obscure the viewer's needs.
In some embodiments, the first live room and the second live room are different live rooms. Optionally, the first direct broadcasting room is a direct broadcasting room provided by the first main broadcasting account, and the second direct broadcasting room is a direct broadcasting room provided by the second main broadcasting account. Optionally, the first direct broadcasting room is a direct broadcasting room provided by the anchor account, and the second direct broadcasting room is a direct broadcasting room provided by the AI anchor. Optionally, the first direct broadcast room is a direct broadcast room provided by a first AI anchor, and the second direct broadcast room is a direct broadcast room provided by a second AI anchor.
In some embodiments, there is a correlation between the merchandise sold in the second direct broadcast room and the merchandise sold in the first direct broadcast room. In some embodiments, the correlation between the merchandise sold within the second living room and the merchandise sold within the first living room is determined based on living broadcast information including at least one of attributes of the living room, attributes of the merchandise sold within the living room, and a heat value of the living room.
Optionally, the live information includes attributes of the live room. The attribute of the live broadcast room corresponds to at least one of industries to which live broadcast content belongs, categories to which live broadcast commodities belong, and cities to which the live broadcast room belongs.
In some embodiments, where the attributes of the first living room and the attributes of the second living room are the same, a correlation is determined between the merchandise sold in the second living room and the merchandise sold in the first living room. Illustratively, in the case where the first direct broadcast room belongs to a direct broadcast room of the food industry and the second direct broadcast room also belongs to a direct broadcast room of the food industry, a correlation is determined between the merchandise sold in the second direct broadcast room and the merchandise sold in the first direct broadcast room.
In some embodiments, a correlation is determined between merchandise sold in the second live room and merchandise sold in the first live room in the event that a similarity of an attribute of the first live room and an attribute of the second live room is greater than a live room similarity threshold. Optionally, the live room similarity threshold is fixed. Optionally, the live room similarity threshold is dynamically adjusted.
In an exemplary embodiment, the attribute of the first live room is determined based on the head portrait of the first live room, the attribute of the second live room is determined based on the head portrait of the second live room, and the attribute of the first live room and the attribute of the second live room are determined to be the same or similar when the head portraits of the first live room and the second live room are the same or similar.
Optionally, the live information includes attributes of merchandise sold within the live room. The property of the commodity sold in the living broadcast room corresponds to at least one of the category to which the commodity belongs, the area to which the commodity belongs, and the sales volume of the commodity.
In some embodiments, where the properties of the merchandise sold in the first direct broadcast room are the same as the properties of the merchandise sold in the second direct broadcast room, a correlation is determined between the merchandise sold in the second direct broadcast room and the merchandise sold in the first direct broadcast room. In an exemplary scenario, where the merchandise sold in the first direct broadcast room belongs to a beverage category and the merchandise sold in the second direct broadcast room also belongs to a beverage category, a correlation is determined between the merchandise sold in the second direct broadcast room and the merchandise sold in the first direct broadcast room.
In some embodiments, a correlation is determined between the merchandise sold in the second direct broadcast room and the merchandise sold in the first direct broadcast room in the event that a similarity of an attribute of the merchandise sold in the first direct broadcast room and an attribute of the merchandise sold in the second direct broadcast room is greater than a merchandise similarity threshold. Optionally, the commodity similarity threshold is fixed. Optionally, the commodity similarity threshold is dynamically adjusted. For example, the attribute of the merchandise sold in the first direct broadcast room is determined based on the function of the merchandise sold in the first direct broadcast room, the attribute of the merchandise sold in the second direct broadcast room is determined based on the function of the merchandise sold in the second direct broadcast room, and in the case that the function of the merchandise sold in the first direct broadcast room is the same as or similar to the function of the merchandise sold in the second direct broadcast room, the attribute of the merchandise sold in the first direct broadcast room is determined to be the same as or similar to the attribute of the merchandise sold in the second direct broadcast room.
Optionally, the live information includes a hotness value of the live room. The hotness value of the living broadcast room corresponds to at least one of the number of simultaneous online people in the living broadcast room, sales of all goods/a plurality of goods in the living broadcast room, and sales of target goods in the living broadcast room. For example, assuming that the number of simultaneous online persons in the first living room is 1000 persons and the number of simultaneous online persons in the second living room is 2000 persons, the heat value of the first living room is smaller than that of the second living room.
In some embodiments, a correlation is determined between merchandise sold in the second living room and merchandise sold in the first living room in the event that the second living room has a heat value greater than a living room heat threshold. Optionally, the live room heat threshold is fixed. Optionally, the live room heat threshold is dynamically adjusted.
In some embodiments, a correlation is determined between merchandise sold in the second live room and merchandise sold in the first live room in the event that the hotness value of the second live room is greater than the hotness values of other live rooms other than the second live room.
In some embodiments, a correlation is determined between items sold in the second direct broadcast room and items sold in the first direct broadcast room in the event that a difference between a heat value of the second direct broadcast room and a maximum heat value of the heat values of the other direct broadcast rooms is greater than a heat difference threshold. Optionally, the heat difference threshold is fixed. Optionally, the heat difference threshold is dynamically adjusted. Illustratively, the popularity value of the first live room and the popularity value of the second live room are determined through a popularity value list. The popularity value list is used for ranking at least two live rooms based on popularity values. Optionally, the popularity value list is used for arranging at least two live broadcasting rooms from high to low according to popularity values, so that the popularity value of the first live broadcasting room and the popularity value of the second live broadcasting room can be determined according to the positions of the first live broadcasting room and the second live broadcasting room on the popularity value list.
In summary, according to the method provided by the embodiment, the direct broadcasting room entrance for recommending the second direct broadcasting room and/or the goods sold in the second direct broadcasting room is displayed on the first direct broadcasting interface of the first direct broadcasting room, so that the information display on the second direct broadcasting room and/or the goods sold in the second direct broadcasting room through the direct broadcasting room entrance can be realized in the first direct broadcasting room in an information display mode, the interaction mode in the first direct broadcasting room is expanded, and the direct broadcasting audience can realize richer and flexible interaction operation in the first direct broadcasting room. In addition, the method for displaying the direct broadcasting room entrance for recommending the second direct broadcasting room and/or the commodity sold in the second direct broadcasting room on the first direct broadcasting interface can display more direct broadcasting information to the audience, so that the audience can acquire other direct broadcasting information except the direct broadcasting information provided by the first direct broadcasting room more quickly, the audience can be helped to find high-quality direct broadcasting content more quickly, and the enthusiasm of the audience to participate in online interaction and watch direct broadcasting can be further improved.
In some embodiments, the live room portal includes at least one of a first portal and a second portal. The first entrance is used for recommending the second living broadcasting room and/or the commodities sold in the second living broadcasting room to the audience account number of the first living broadcasting room, and the second entrance is used for recommending the target commodities sold in the second living broadcasting room to the audience account number of the first living broadcasting room.
Optionally, the live room portal includes a first portal, as shown in fig. 4, and the step 240 may be replaced by the following sub-steps:
step 241: a first portal is displayed on a first direct broadcast interface.
In some embodiments, the first portal is used to recommend merchandise to a viewer account of the first live room that is sold in and/or by the second live room. Optionally, in response to a trigger operation for the first portal, the first direct broadcast interface is switched to be displayed as a second direct broadcast interface of the second direct broadcast room. Optionally, in response to a triggering operation for the first portal, the first direct broadcast interface is switched and displayed as a first commodity selection interface corresponding to the commodity sold in the second direct broadcast room. The triggering operation for the first portal includes at least one of single click, double click, left-right sliding, up-down sliding, long press, hover, face recognition, voice recognition. It should be noted that, the triggering operation for the first portal includes, but is not limited to, the above mentioned several types, and those skilled in the art should be aware that any operation capable of implementing the above mentioned functions falls within the scope of the embodiments of the present application.
In some embodiments, the first portal is not displayed in a unique manner. Optionally, the first portal is displayed directly on the first direct broadcast interface by overlaying. Optionally, the first portal is displayed on the first direct broadcast interface in a fixed size. Optionally, the first portal is displayed in a fixed position on the first direct broadcast interface. In some embodiments, the first portal is displayed in an adjustable manner. The display mode of the first portal includes at least two display modes, and if the display mode of the first portal includes a list and a floating window, a user in the live broadcasting room can switch and display the display mode of the first portal through a switching operation. In some embodiments, the first portal is displayed in a non-adjustable manner. In some embodiments, the display size of the first portal can be automatically adjusted. Illustratively, the display size of the first portal is capable of being adaptively adjusted on the first direct broadcast interface. Based on the display state of the first direct-play interface, the method adaptively adjusts to a shape that does not obscure display elements in the first direct-play interface. The display element comprises at least one of a main broadcasting state picture, a barrage window and a control used for triggering in the first direct broadcasting interface. In some embodiments, the display size of the first portal is manually adjustable. In some embodiments, the display position of the first portal is manually adjustable. Illustratively, the viewer can manually drag the first portal such that the display position of the first portal is in a position that does not obscure the viewer's needs.
Optionally, the live room portal includes a second portal, as shown in fig. 5, and the step 240 may be replaced by the following sub-steps:
step 242: a second portal is displayed on the first direct broadcast interface.
In some embodiments, the second portal is used to recommend target merchandise sold within the second living room to a viewer account of the first living room. Optionally, in response to a triggering operation for the second portal, the first direct broadcast interface is switched and displayed as a second commodity selection interface corresponding to the target commodity sold in the second direct broadcast room. The triggering operation for the second portal includes at least one of single click, double click, left-right sliding, up-down sliding, long press, hover, face recognition, voice recognition. It should be noted that, the triggering operation for the second portal includes, but is not limited to, the above mentioned several types, and those skilled in the art should be aware that any operation capable of implementing the above mentioned functions falls within the scope of the embodiments of the present application.
In some embodiments, the second portal is not displayed in a unique manner. Optionally, the second portal is displayed directly on the first direct broadcast interface by overlaying. Optionally, the second portal is displayed on the first direct broadcast interface in a fixed size. Optionally, the second portal is displayed in a fixed position on the first direct broadcast interface.
In some embodiments, the second portal is displayed in an adjustable manner. The display mode of the second portal includes at least two display modes, and if the display mode of the second portal includes a list and a floating window, a user in the live broadcasting room can switch and display the display mode of the second portal through a switching operation. In some embodiments, the second portal is displayed in a non-adjustable manner.
In some embodiments, the display size of the second portal can be automatically adjusted. Illustratively, the display size of the second portal can be adaptively adjusted on the first direct broadcast interface. Based on the display state of the first direct-play interface, the method adaptively adjusts to a shape that does not obscure display elements in the first direct-play interface. The display element comprises at least one of a main broadcasting state picture, a barrage window and a control used for triggering in the first direct broadcasting interface. In some embodiments, the display size of the second portal is manually adjustable.
In some embodiments, the display position of the second portal is manually adjustable. Illustratively, the viewer can manually drag the second portal such that the display position of the second portal is in a position that does not obscure the viewer's needs.
Optionally, the live room portal includes a first portal and a second portal, as shown in fig. 6, and the step 240 may be replaced by the following sub-steps:
step 243: the first portal and the second portal are displayed on a first direct broadcast interface.
Illustratively, as shown in fig. 7, a first portal 12 and a second portal 13 are displayed on the first direct broadcast interface 10.
The first portal 12 is used to recommend merchandise to a viewer account of the first living room that is sold in and/or by the second living room. Optionally, in response to a triggering operation for the first portal 12, the first direct broadcast interface 10 is displayed as a second direct broadcast interface of the second direct broadcast room. Optionally, in response to a triggering operation for the first portal 12, the first direct broadcast interface 10 is displayed in a switching manner as a first commodity selection interface corresponding to a commodity sold in the second direct broadcast room. The triggering operation for the first portal 12 includes at least one of a single click, a double click, a left-right slide, a up-down slide, a long press, a hover, a face recognition, and a voice recognition. It should be noted that the triggering operation for the first inlet 12 includes, but is not limited to, the above mentioned several operations, and those skilled in the art should be aware that any operation capable of implementing the above mentioned functions falls within the scope of the embodiments of the present application.
The second portal 13 is used to recommend target merchandise sold in the second direct broadcast room to the viewer account of the first direct broadcast room. Optionally, in response to a triggering operation for the second portal 13, the first direct broadcast interface 10 is switched and displayed as a second commodity selection interface corresponding to the target commodity sold in the second direct broadcast room. The triggering operation for the second portal 13 includes at least one of a single click, a double click, a left-right slide, a up-down slide, a long press, a hover, a face recognition, and a voice recognition. It should be noted that the triggering operation for the second inlet 13 includes, but is not limited to, the above mentioned several operations, and those skilled in the art should be aware that any operation capable of implementing the above mentioned functions falls within the scope of the embodiments of the present application.
In some embodiments, the first portal and the second portal are displayed in the same manner, display size, and display location. In some embodiments, the first portal and the second portal are displayed simultaneously on a first direct broadcast interface. That is, the display timing of the first portal and the display timing of the second portal are the same. In some embodiments, the second portal is displayed expanded with the first portal already displayed. Optionally, the deployment of the second portal comprises manual deployment or automatic deployment. For example, as shown in fig. 8, the above step 243 may be replaced by the following sub-steps:
Step 2431: displaying a first portal on a first direct broadcast interface;
in some embodiments, the first portal is used to recommend merchandise to a viewer account of the first live room that is sold in and/or by the second live room. Optionally, in response to a trigger operation for the first portal, the first direct broadcast interface is switched to be displayed as a second direct broadcast interface of the second direct broadcast room. Optionally, in response to a triggering operation for the first portal, the first direct broadcast interface is switched and displayed as a first commodity selection interface corresponding to the commodity sold in the second direct broadcast room. The triggering operation for the first portal includes at least one of single click, double click, left-right sliding, up-down sliding, long press, hover, face recognition, voice recognition. It should be noted that, the triggering operation for the first portal includes, but is not limited to, the above mentioned several types, and those skilled in the art should be aware that any operation capable of implementing the above mentioned functions falls within the scope of the embodiments of the present application.
In some embodiments, the first portal is not displayed in a unique manner. Optionally, the first portal is displayed directly on the first direct broadcast interface by overlaying. Optionally, the first portal is displayed on the first direct broadcast interface in a fixed size. Optionally, the first portal is displayed in a fixed position on the first direct broadcast interface.
In some embodiments, the first portal is displayed in an adjustable manner. The display mode of the first portal includes at least two display modes, and if the display mode of the first portal includes a list and a floating window, a user in the live broadcasting room can switch and display the display mode of the first portal through a switching operation. In some embodiments, the first portal is displayed in a non-adjustable manner.
In some embodiments, the display size of the first portal can be automatically adjusted. Illustratively, the display size of the first portal is capable of being adaptively adjusted on the first direct broadcast interface. Based on the display state of the first direct-play interface, the method adaptively adjusts to a shape that does not obscure display elements in the first direct-play interface. The display element comprises at least one of a main broadcasting state picture, a barrage window and a control used for triggering in the first direct broadcasting interface. In some embodiments, the display size of the first portal is manually adjustable.
In some embodiments, the display position of the first portal is manually adjustable. Illustratively, the viewer can manually drag the first portal such that the display position of the first portal is in a position that does not obscure the viewer's needs.
For manual deployment of the second portal:
step 2432: displaying a second portal in response to a deployment operation for the first portal;
in some embodiments, the expanding operation for the first portal includes at least one of single click, double click, left-right swipe, up-down swipe, long press, hover, facial recognition, voice recognition. It should be noted that the deployment operation for the first inlet includes, but is not limited to, the above mentioned several operations, and those skilled in the art should be aware that any operation capable of implementing the above mentioned functions falls within the scope of the embodiments of the present application. Illustratively, as shown in fig. 9, a first portal 12 is displayed on the first direct broadcast interface 10. In response to the expansion operation for the first portal 12, the second portal 13 is displayed expanded on the first direct broadcast interface 10.
For the automatically deployed second portal:
step 2433: the second portal is displayed in response to the expanded display condition being satisfied.
In some embodiments, the expanded display condition is satisfied, including at least one of:
the display time of the first portal is greater than the display time threshold;
the sales heat value of the target commodity is greater than the commodity sales heat threshold.
Optionally, in response to the display time of the first portal being greater than the display time threshold, displaying the second portal on the first direct broadcast interface. Optionally, the display time threshold is fixed. Optionally, the display time threshold is dynamically adjusted. Illustratively, as shown in fig. 9, assuming a display time threshold of 1 minute, the second portal 13 is displayed on the first direct broadcast interface 10 in response to the first portal 12 being displayed on the first direct broadcast interface 10 for a time greater than 1 minute. Optionally, in response to the sales heat value of the target commodity sold in the second live room being greater than the commodity sales heat threshold, displaying a second portal on the first live interface. Optionally, the commodity sales heat threshold is fixed. Optionally, the commodity sales heat threshold is dynamically adjusted.
In summary, according to the method provided by the embodiment, the first entrance and/or the second entrance are displayed on the first direct broadcasting interface of the first direct broadcasting room, so that information display can be performed on the second direct broadcasting room and/or the commodities sold in the second direct broadcasting room through the direct broadcasting room entrance in an information display mode in the first direct broadcasting room, the interaction mode in the first direct broadcasting room is expanded, and the direct broadcasting audience can achieve richer and more flexible interaction operation in the first direct broadcasting room. In addition, the method for displaying the direct broadcasting room entrance for recommending the second direct broadcasting room and/or the commodity sold in the second direct broadcasting room on the first direct broadcasting interface can display more direct broadcasting information to the audience, so that the audience can acquire other direct broadcasting information except the direct broadcasting information provided by the first direct broadcasting room more quickly, the audience can be helped to find high-quality direct broadcasting content more quickly, and the enthusiasm of the audience to participate in online interaction and watch direct broadcasting can be further improved.
According to the method provided by the embodiment of the application, the second portal is displayed on the first direct broadcast interface in a manual unfolding mode or an automatic unfolding mode, and more selectivity is provided for the unfolding of the second portal, so that the requirements of more audiences or users can be met.
Fig. 10 is a flowchart of a method for showing information based on a living room according to an exemplary embodiment of the present application. The method may be performed by an audience client 121 in a computer system 100 as shown in fig. 1. The method further comprises the steps of:
step 260: and responding to the triggering operation for the entrance of the living broadcast room, and displaying the first direct broadcast interface as a target interface in a switching way.
In some embodiments, the triggering operation for the live room portal includes at least one of single click, double click, left-right swipe, up-down swipe, long press, hover, facial recognition, voice recognition. It should be noted that, the triggering operation for the live room portal includes, but is not limited to, the above mentioned several types, and those skilled in the art should be aware that any operation capable of implementing the above mentioned functions falls within the scope of the embodiments of the present application.
In some embodiments, the target interface comprises at least one of a second live interface, a first merchandise selection interface, and a second merchandise selection interface of the second live room. The first commodity selection interface comprises all commodities or a plurality of commodities sold in the second living broadcast room, and the second commodity selection interface is a commodity selection interface corresponding to the target commodities sold in the second living broadcast room.
Optionally, the live room portal includes a first portal. The first portal is used to recommend merchandise to a viewer account of the first live room that is sold in and/or by the second live room. In some embodiments, as shown in fig. 11, the above step 260 may be replaced with the following sub-steps:
step 261: responding to a triggering operation for the first portal, and displaying the first direct broadcast interface as a second direct broadcast interface in a switching way;
in some embodiments, the triggering operation for the first portal includes at least one of single click, double click, left-right swipe, up-down swipe, long press, hover, facial recognition, voice recognition. It should be noted that, the triggering operation for the first portal includes, but is not limited to, the above mentioned several types, and those skilled in the art should be aware that any operation capable of implementing the above mentioned functions falls within the scope of the embodiments of the present application. Illustratively, as shown in fig. 12, the first live interface 10 is switchably displayed as the second live interface 14 in response to a trigger operation for the first portal 12.
In some embodiments, the first portal corresponds to a first trigger control. And responding to the triggering operation for the first triggering control, and displaying the first direct broadcast interface as a second direct broadcast interface in a switching way. Optionally, the triggering operation for the first triggering control includes at least one of clicking, double clicking, sliding left and right, sliding up and down, long pressing, hovering, face recognition, and voice recognition. It should be noted that, the triggering operation for the first triggering control includes, but is not limited to, the above mentioned several types, and those skilled in the art should be aware that any operation capable of implementing the above mentioned functions falls within the scope of the embodiments of the present application. Illustratively, as shown in fig. 12, the first live interface 10 is switchably displayed as the second live interface 14 in response to a triggering operation of the first triggering control 15 for the first portal 12.
Step 262: and responding to the triggering operation for the first entrance, and displaying the first direct broadcasting interface as a first commodity selection interface in a switching way.
In some embodiments, the first merchandise selection interface includes all of the merchandise or the plurality of merchandise sold within the second living room. Illustratively, as shown in fig. 13, the first direct broadcast interface 10 is switchably displayed as the first merchandise selection interface 16 in response to a trigger operation for the first portal 12. In some embodiments, the first portal corresponds to a first trigger control. And responding to the triggering operation for the first triggering control, and displaying the first direct broadcasting interface as a first commodity selection interface in a switching way.
In some embodiments, the first merchandise selection interface is a shopping interface within the second living room. Optionally, the order of arrangement of the items in the first item selection interface is consistent with the order of shopping carts in the second living room. Optionally, the order of the goods in the first goods selection interface is random. Optionally, the order of arrangement of the goods in the first goods selection interface is determined based on the arrangement condition. For example, the products in the first product selection interface are arranged according to the sales heat value. Illustratively, as shown in fig. 13, the products in the first product selection interface 16 are arranged with the sales heat value from high to low, i.e., the sales heat value of latte 1 is higher than the sales heat value of latte 2 and higher than the sales heat value of latte 3.
In some embodiments, the above method further comprises: responding to a triggering operation for the first portal, and displaying the first direct broadcast interface as a second direct broadcast interface in a switching way; and responding to the triggering operation on the second live interface, and displaying the first commodity selection interface.
Optionally, the second live broadcast interface includes a trigger control for triggering and displaying the first commodity selection interface, and the first commodity selection interface is displayed in response to a triggering operation for the trigger control for triggering and displaying the first commodity selection interface.
Optionally, the live room portal includes a second portal. The second portal is for recommending to the viewer account of the first living room targeted items sold in the second living room. In some embodiments, as shown in fig. 14, the above step 260 may be replaced with the following sub-steps:
step 263: responding to the triggering operation for the second entrance, and displaying the first direct broadcasting interface as a first commodity selection interface in a switching way;
in some embodiments, the triggering operation for the second portal includes at least one of single click, double click, left-right swipe, up-down swipe, long press, hover, facial recognition, voice recognition. It should be noted that, the triggering operation for the second portal includes, but is not limited to, the above mentioned several types, and those skilled in the art should be aware that any operation capable of implementing the above mentioned functions falls within the scope of the embodiments of the present application. Illustratively, as shown in fig. 15, the first direct broadcast interface 10 is switchably displayed as the first commodity selection interface 16 in response to a trigger operation for the second portal 13.
In some embodiments, the second portal corresponds to a second trigger control, and the first direct broadcast interface is displayed as the first merchandise selection interface in response to a trigger operation for the second trigger control. Optionally, the triggering operation for the second triggering control includes at least one of clicking, double clicking, sliding left and right, sliding up and down, long pressing, hovering, face recognition, and voice recognition. It should be noted that, the triggering operation for the second triggering control includes, but is not limited to, the above mentioned several types, and those skilled in the art should be aware that any operation capable of implementing the above mentioned functions falls within the scope of the embodiments of the present application.
In some embodiments, the first merchandise selection interface is a shopping interface within the second living room. Optionally, the order of arrangement of the items in the first item selection interface is consistent with the order of shopping carts in the second living room. Optionally, the order of the goods in the first goods selection interface is random. Optionally, the order of arrangement of the goods in the first goods selection interface is determined based on the arrangement condition. For example, the products in the first product selection interface are arranged according to the sales heat value.
In some embodiments, the target commodity corresponds to a first display state in the first commodity selection interface, and the other commodities in the first commodity selection interface correspond to a second display state, wherein the first display state has a higher visual saliency than the second display state. For example, as shown in fig. 15, assuming that the target commodity is latte 1, latte 1 corresponds to a first display state in the first commodity selection interface 16, and other commodities in the first commodity selection interface 16 other than latte 1 correspond to a second display state, and the visual saliency of the first display state is higher than the visual saliency of the second display state. In some embodiments, the target commodity is displayed in a top-set in the first commodity selection interface. In some embodiments, the target merchandise is highlighted in the first merchandise selection interface.
Step 264: and responding to the triggering operation for the second entrance, and displaying the first direct broadcasting interface as a second commodity selection interface in a switching way.
In some embodiments, the second merchandise selection interface is a merchandise selection interface corresponding to a target merchandise sold within the second living room. Illustratively, as shown in fig. 16, the first direct broadcast interface 10 is switchably displayed as the second commodity selection interface 17 in response to a trigger operation for the second portal 13.
In some embodiments, the second portal corresponds to a second trigger control, and the first direct broadcast interface is displayed as a second merchandise selection interface in response to a trigger operation for the second trigger control.
In summary, according to the method provided by the embodiment, by responding to the triggering operation for the entrance of the living broadcast room, the first direct broadcast interface is switched and displayed as the target interface, so that the second living broadcast room with higher live broadcast heat or similar to the first direct broadcast room and the commodities sold in the second living broadcast room can be recommended to the audience, more living broadcast information is displayed to the audience, and the audience can acquire other living broadcast information except the living broadcast information provided by the first direct broadcast room more quickly, thereby being beneficial to further improving the enthusiasm of the audience to participate in online interaction and watch living broadcast.
Fig. 17 is a flowchart of a method for showing information based on a living broadcast room according to an exemplary embodiment. The method may be performed by a server 140 in a computer system 100 as shown in fig. 1, the method comprising:
step 320: transmitting a first direct broadcast picture of a first direct broadcast room to a viewer client;
in some embodiments, the server transmits live pictures within each live room in real-time to the viewer client. The viewer client is broadly referred to herein as any one of all viewer clients viewing live simultaneously. Optionally, the live view includes a live view provided by the anchor client and/or a live view generated based on AI.
In some embodiments, the server transmits live pictures within the first direct-cast room in real-time to the viewer client. The first live broadcast room corresponds to a live broadcast room provided by a first anchor account. Optionally, the first anchor account corresponds to a first anchor client. Optionally, the first anchor account corresponds to a first AI anchor.
Step 340: and sending entrance information corresponding to the entrance of the living broadcast room to the audience client under the condition that the information display condition is met.
In some embodiments, the portal information corresponding to the live room portal is used to instruct the viewer client to display the live room portal based on the portal information. The portal information includes at least one of an image of the second living room, a name of the second living room, a number of goods sold in the second living room, an image of goods sold in the second living room, a name of goods sold in the second living room, and a price of goods sold in the second living room. The live broadcast room entrance is used for recommending the second live broadcast room and/or commodities sold in the second live broadcast room to the audience account of the first live broadcast room. The live room portal is displayed on a first live interface of a first live room.
In some embodiments, the live room portal is not displayed in a unique manner. Optionally, the live room portal is displayed on the first direct broadcast interface directly by overlaying. Optionally, the live room portal is displayed on the first direct broadcast interface in a fixed size. Optionally, the live room portal is displayed in a fixed position on the first direct broadcast interface. In some embodiments, the display of the live room portal is adjustable. The display mode of the live broadcasting room entrance includes at least two display modes, and if the display mode of the live broadcasting room entrance includes a list and a floating window, a user of the live broadcasting room can switch and display the display mode of the live broadcasting room entrance through a switching operation. In some embodiments, the display of the live room portal is not adjustable. In some embodiments, the display size of the live room portal can be automatically adjusted. Illustratively, the display size of the live room portal can be adaptively adjusted on the first direct broadcast interface. Based on the display state of the first direct-play interface, the method adaptively adjusts to a shape that does not obscure display elements in the first direct-play interface. The display element comprises at least one of a main broadcasting state picture, a barrage window and a control used for triggering in the first direct broadcasting interface. In some embodiments, the display size of the live room portal can be manually adjusted.
In some embodiments, the display position of the live room portal can be manually adjusted. Illustratively, the viewer can manually drag the live room portal to bring the display position of the live room portal to a position that does not obscure the viewer's needs.
In some embodiments, the first live room and the second live room are different live rooms. Optionally, the first direct broadcasting room is a direct broadcasting room provided by the first main broadcasting account, and the second direct broadcasting room is a direct broadcasting room provided by the second main broadcasting account. Optionally, the first direct broadcasting room is a direct broadcasting room provided by the anchor account, and the second direct broadcasting room is a direct broadcasting room provided by the AI anchor. Optionally, the first direct broadcast room is a direct broadcast room provided by a first AI anchor, and the second direct broadcast room is a direct broadcast room provided by a second AI anchor.
In some embodiments, the information presentation condition is used to indicate that there is a correlation between merchandise sold in the second direct broadcast room and merchandise sold in the first direct broadcast room. In some embodiments, the correlation between the merchandise sold within the second living room and the merchandise sold within the first living room is determined based on living broadcast information including at least one of attributes of the living room, attributes of the merchandise sold within the living room, and a heat value of the living room.
In some embodiments, the information presentation condition is satisfied, including at least one of:
the attributes of the first live room and the second live room are the same;
the similarity of the attributes of the first live room and the second live room is greater than a live room similarity threshold;
the properties of the merchandise sold in the first direct broadcast room are the same as those of the merchandise sold in the second direct broadcast room;
the similarity of the properties of the merchandise sold in the first direct broadcast room and the properties of the merchandise sold in the second direct broadcast room is greater than a merchandise similarity threshold;
the second live room hotness value is greater than the live room hotness threshold;
the hotness value of the second live room is larger than the hotness value of other live rooms except the second live room;
the difference between the heat value of the second live room and the largest of the heat values of the other live rooms is greater than a heat difference threshold.
Optionally, the live information includes attributes of the live room. The attribute of the live broadcast room corresponds to at least one of industries to which live broadcast content belongs, categories to which live broadcast commodities belong, and cities to which the live broadcast room belongs. In some embodiments, where the attributes of the first living room and the attributes of the second living room are the same, a correlation is determined between the merchandise sold in the second living room and the merchandise sold in the first living room. Illustratively, in the case where the first direct broadcast room belongs to a direct broadcast room of the food industry and the second direct broadcast room also belongs to a direct broadcast room of the food industry, a correlation is determined between the merchandise sold in the second direct broadcast room and the merchandise sold in the first direct broadcast room. In some embodiments, a correlation is determined between merchandise sold in the second live room and merchandise sold in the first live room in the event that a similarity of an attribute of the first live room and an attribute of the second live room is greater than a live room similarity threshold. Optionally, the live room similarity threshold is fixed. Optionally, the live room similarity threshold is dynamically adjusted. In an exemplary embodiment, the attribute of the first live room is determined based on the head portrait of the first live room, the attribute of the second live room is determined based on the head portrait of the second live room, and the attribute of the first live room and the attribute of the second live room are determined to be the same or similar when the head portraits of the first live room and the second live room are the same or similar.
Optionally, the live information includes attributes of merchandise sold within the live room. The property of the commodity sold in the living broadcast room corresponds to at least one of the category to which the commodity belongs, the area to which the commodity belongs, and the sales volume of the commodity. In some embodiments, where the properties of the merchandise sold in the first direct broadcast room are the same as the properties of the merchandise sold in the second direct broadcast room, a correlation is determined between the merchandise sold in the second direct broadcast room and the merchandise sold in the first direct broadcast room. In an exemplary scenario, where the merchandise sold in the first direct broadcast room belongs to a beverage category and the merchandise sold in the second direct broadcast room also belongs to a beverage category, a correlation is determined between the merchandise sold in the second direct broadcast room and the merchandise sold in the first direct broadcast room. In some embodiments, a correlation is determined between the merchandise sold in the second direct broadcast room and the merchandise sold in the first direct broadcast room in the event that a similarity of an attribute of the merchandise sold in the first direct broadcast room and an attribute of the merchandise sold in the second direct broadcast room is greater than a merchandise similarity threshold. Optionally, the commodity similarity threshold is fixed. Optionally, the commodity similarity threshold is dynamically adjusted. For example, the attribute of the merchandise sold in the first direct broadcast room is determined based on the function of the merchandise sold in the first direct broadcast room, the attribute of the merchandise sold in the second direct broadcast room is determined based on the function of the merchandise sold in the second direct broadcast room, and in the case that the function of the merchandise sold in the first direct broadcast room is the same as or similar to the function of the merchandise sold in the second direct broadcast room, the attribute of the merchandise sold in the first direct broadcast room is determined to be the same as or similar to the attribute of the merchandise sold in the second direct broadcast room.
Optionally, the live information includes a hotness value of the live room. The hotness value of the living broadcast room corresponds to at least one of the number of simultaneous online people in the living broadcast room, sales of all goods/a plurality of goods in the living broadcast room, and sales of target goods in the living broadcast room. For example, assuming that the number of simultaneous online persons in the first living room is 1000 persons and the number of simultaneous online persons in the second living room is 2000 persons, the heat value of the first living room is smaller than that of the second living room. In some embodiments, a correlation is determined between merchandise sold in the second living room and merchandise sold in the first living room in the event that the second living room has a heat value greater than a living room heat threshold. Optionally, the live room heat threshold is fixed. Optionally, the live room heat threshold is dynamically adjusted. In some embodiments, a correlation is determined between merchandise sold in the second live room and merchandise sold in the first live room in the event that the hotness value of the second live room is greater than the hotness values of other live rooms other than the second live room. In some embodiments, a correlation is determined between items sold in the second direct broadcast room and items sold in the first direct broadcast room in the event that a difference between a heat value of the second direct broadcast room and a maximum heat value of the heat values of the other direct broadcast rooms is greater than a heat difference threshold. Optionally, the heat difference threshold is fixed. Optionally, the heat difference threshold is dynamically adjusted. Illustratively, the popularity value of the first live room and the popularity value of the second live room are determined through a popularity value list. The popularity value list is used for ranking at least two live rooms based on popularity values. Optionally, the popularity value list is used for arranging at least two live broadcasting rooms from high to low according to popularity values, so that the popularity value of the first live broadcasting room and the popularity value of the second live broadcasting room can be determined according to the positions of the first live broadcasting room and the second live broadcasting room on the popularity value list.
In summary, according to the method provided by the embodiment, by sending the entry information corresponding to the live broadcast room entry for recommending the second live broadcast room and/or the merchandise sold in the second live broadcast room to the audience client, the information display on the second live broadcast room and/or the merchandise sold in the second live broadcast room through the live broadcast room entry can be realized in the first live broadcast room in an information display manner, so that the interactive manner in the first live broadcast room is expanded, and the live broadcast audience can realize richer and flexible interactive operation in the first live broadcast room. In addition, the method for displaying the direct broadcasting room entrance for recommending the second direct broadcasting room and/or the commodity sold in the second direct broadcasting room on the first direct broadcasting interface can display more direct broadcasting information to the audience, so that the audience can acquire other direct broadcasting information except the direct broadcasting information provided by the first direct broadcasting room more quickly, the audience can be helped to find high-quality direct broadcasting content more quickly, and the enthusiasm of the audience to participate in online interaction and watch direct broadcasting can be further improved.
In some embodiments, the live room portal includes at least one of a first portal and a second portal. The first entrance is used for recommending the second living broadcasting room and/or the commodities sold in the second living broadcasting room to the audience account number of the first living broadcasting room, and the second entrance is used for recommending the target commodities sold in the second living broadcasting room to the audience account number of the first living broadcasting room.
Optionally, the live room portal includes a first portal, as shown in fig. 18, and the step 340 may be replaced by the following sub-steps:
step 341: and under the condition that the information display condition is met, sending first entry information corresponding to the first entry to the audience client.
In some embodiments, the first portal is used to recommend merchandise to a viewer account of the first live room that is sold in and/or by the second live room. The first portal information corresponding to the first portal is used for indicating the audience client to display the first portal based on the first portal information. The first portal information includes at least one of an image of the second living room, a name of the second living room, an image of merchandise sold in the second living room, a name of merchandise sold in the second living room, and a price of merchandise sold in the second living room.
In some embodiments, the first portal is not displayed in a unique manner. Optionally, the first portal is displayed directly on the first direct broadcast interface by overlaying. Optionally, the first portal is displayed on the first direct broadcast interface in a fixed size. Optionally, the first portal is displayed in a fixed position on the first direct broadcast interface. In some embodiments, the first portal is displayed in an adjustable manner. The display mode of the first portal includes at least two display modes, and if the display mode of the first portal includes a list and a floating window, a user in the live broadcasting room can switch and display the display mode of the first portal through a switching operation. In some embodiments, the first portal is displayed in a non-adjustable manner. In some embodiments, the display size of the first portal can be automatically adjusted. Illustratively, the display size of the first portal is capable of being adaptively adjusted on the first direct broadcast interface. Based on the display state of the first direct-play interface, the method adaptively adjusts to a shape that does not obscure display elements in the first direct-play interface. The display element comprises at least one of a main broadcasting state picture, a barrage window and a control used for triggering in the first direct broadcasting interface. In some embodiments, the display size of the first portal is manually adjustable. In some embodiments, the display position of the first portal is manually adjustable. Illustratively, the viewer can manually drag the first portal such that the display position of the first portal is in a position that does not obscure the viewer's needs.
Optionally, the live room portal includes a second portal, as shown in fig. 19, and the step 340 may be replaced by the following sub-steps:
step 342: and sending second entry information corresponding to the second entry to the audience client under the condition that the information display condition is met.
In some embodiments, the second portal is used to recommend target merchandise sold within the second living room to a viewer account of the first living room. The second portal information corresponding to the second portal is used for indicating the audience client to display the second portal based on the second portal information. The second portal information includes at least one of an image of the target merchandise sold in the second live broadcast room, a name of the target merchandise sold in the second live broadcast room, and a price of the target merchandise sold in the second live broadcast room.
In some embodiments, the second portal is not displayed in a unique manner. Optionally, the second portal is displayed directly on the first direct broadcast interface by overlaying. Optionally, the second portal is displayed on the first direct broadcast interface in a fixed size. Optionally, the second portal is displayed in a fixed position on the first direct broadcast interface. In some embodiments, the second portal is displayed in an adjustable manner. The display mode of the second portal includes at least two display modes, and if the display mode of the second portal includes a list and a floating window, a user in the live broadcasting room can switch and display the display mode of the second portal through a switching operation. In some embodiments, the second portal is displayed in a non-adjustable manner. In some embodiments, the display size of the second portal can be automatically adjusted. Illustratively, the display size of the second portal can be adaptively adjusted on the first direct broadcast interface. Based on the display state of the first direct-play interface, the method adaptively adjusts to a shape that does not obscure display elements in the first direct-play interface. The display element comprises at least one of a main broadcasting state picture, a barrage window and a control used for triggering in the first direct broadcasting interface. In some embodiments, the display size of the second portal is manually adjustable. In some embodiments, the display position of the second portal is manually adjustable. Illustratively, the viewer can manually drag the second portal such that the display position of the second portal is in a position that does not obscure the viewer's needs.
Optionally, the live room portal includes a first portal and a second portal, as shown in fig. 20, and the step 340 may be replaced by the following sub-steps:
step 343: and sending the first entrance information corresponding to the first entrance and the second entrance information corresponding to the second entrance to the audience client under the condition that the information display condition is met.
In some embodiments, the first portal information corresponding to the first portal and the second portal information corresponding to the second portal are transmitted simultaneously. In some embodiments, the second portal information corresponding to the second portal is sent based on a manual request or automatically based on satisfaction of a spread display condition, if the first portal information corresponding to the first portal has been sent. For example, as shown in fig. 21, the above step 343 may be replaced by the following sub-steps:
step 3431: under the condition that information display conditions are met, first entry information corresponding to a first entry is sent to a client side of a spectator;
in some embodiments, the first portal is used to recommend merchandise to a viewer account of the first live room that is sold in and/or by the second live room. The first portal information corresponding to the first portal is used for indicating the audience client to display the first portal based on the first portal information. The first portal information includes at least one of an image of the second living room, a name of the second living room, an image of merchandise sold in the second living room, a name of merchandise sold in the second living room, and a price of merchandise sold in the second living room.
In some embodiments, the first portal is not displayed in a unique manner. Optionally, the first portal is displayed directly on the first direct broadcast interface by overlaying. Optionally, the first portal is displayed on the first direct broadcast interface in a fixed size. Optionally, the first portal is displayed in a fixed position on the first direct broadcast interface. In some embodiments, the first portal is displayed in an adjustable manner. The display mode of the first portal includes at least two display modes, and if the display mode of the first portal includes a list and a floating window, a user in the live broadcasting room can switch and display the display mode of the first portal through a switching operation. In some embodiments, the first portal is displayed in a non-adjustable manner. In some embodiments, the display size of the first portal can be automatically adjusted. Illustratively, the display size of the first portal is capable of being adaptively adjusted on the first direct broadcast interface. Based on the display state of the first direct-play interface, the method adaptively adjusts to a shape that does not obscure display elements in the first direct-play interface. The display element comprises at least one of a main broadcasting state picture, a barrage window and a control used for triggering in the first direct broadcasting interface. In some embodiments, the display size of the first portal is manually adjustable.
In some embodiments, the display position of the first portal is manually adjustable. Illustratively, the viewer can manually drag the first portal such that the display position of the first portal is in a position that does not obscure the viewer's needs.
For sending the second portal information based on the manual request:
step 3432: receiving an information unfolding request sent by a client of a spectator;
in some embodiments, the information expansion request is for requesting expansion of the second portal on the first direct broadcast interface. In some embodiments, the information expansion request carries at least one of a request for an image of the target commodity sold in the second living broadcast room, a request for a name of the target commodity sold in the second living broadcast room, and a request for a price of the target commodity sold in the second living broadcast room.
Step 3433: and sending second entry information corresponding to the second entry to the audience client based on the information expansion request.
In some embodiments, the second portal is used to recommend target merchandise sold within the second living room to a viewer account of the first living room. The second portal information corresponding to the second portal is used for indicating the audience client to display the second portal based on the second portal information. The second portal information includes at least one of an image of the target merchandise sold in the second live broadcast room, a name of the target merchandise sold in the second live broadcast room, and a price of the target merchandise sold in the second live broadcast room. Optionally, second portal information corresponding to the second portal is sent to the viewer client based on the request for the image of the target merchandise sold in the second live room. Optionally, second portal information corresponding to the second portal is sent to the viewer client based on the request for the name of the target commodity sold in the second live broadcast room. Optionally, second portal information corresponding to the second portal is sent to the viewer client based on a request for a price of the target merchandise sold in the second live room.
For automatically sending the second portal information:
step 3434: and sending second entry information corresponding to the second entry to the audience client when the expanded display condition is met.
In some embodiments, the expanded display condition is satisfied, including at least one of:
the display time of the first portal is greater than the display time threshold;
the sales heat value of the target commodity is greater than the commodity sales heat threshold.
Optionally, if the display time of the first portal is greater than the display time threshold, sending second portal information corresponding to the second portal to the viewer client. Optionally, the display time threshold is fixed. Optionally, the display time threshold is dynamically adjusted. Optionally, if the sales heat value of the target commodity sold in the second live broadcasting room is greater than the commodity sales heat threshold, sending second entrance information corresponding to the second entrance to the audience client. Optionally, the commodity sales heat threshold is fixed. Optionally, the commodity sales heat threshold is dynamically adjusted.
In summary, according to the method provided by the embodiment, by sending the entry information corresponding to the live broadcast room entry for recommending the second live broadcast room and/or the merchandise sold in the second live broadcast room to the audience client, the information display on the second live broadcast room and/or the merchandise sold in the second live broadcast room through the live broadcast room entry can be realized in the first live broadcast room in an information display manner, so that the interactive manner in the first live broadcast room is expanded, and the live broadcast audience can realize richer and flexible interactive operation in the first live broadcast room. In addition, the method for displaying the direct broadcasting room entrance for recommending the second direct broadcasting room and/or the commodity sold in the second direct broadcasting room on the first direct broadcasting interface can display more direct broadcasting information to the audience, so that the audience can acquire other direct broadcasting information except the direct broadcasting information provided by the first direct broadcasting room more quickly, the audience can be helped to find high-quality direct broadcasting content more quickly, and the enthusiasm of the audience to participate in online interaction and watch direct broadcasting can be further improved.
The method provided by the embodiment of the application further provides more selectivity for the expansion of the second portal by means of sending the second portal information based on the manual request or automatically sending the second portal information, so that the requirements of more audiences or users can be met.
Fig. 22 is a flowchart of a method for showing information based on a living broadcast room according to an exemplary embodiment. The method may be performed by a server 140 in a computer system 100 as shown in fig. 1, the method comprising:
step 360: receiving an interface jump request sent by a client of a spectator;
in some embodiments, the interface jump request is for requesting a jump from the first anycast interface to the target interface. The target interface comprises at least one of a second live broadcast interface, a first commodity selection interface and a second commodity selection interface of a second live broadcast room. The first commodity selection interface comprises all commodities or a plurality of commodities sold in the second living broadcast room, and the second commodity selection interface is a commodity selection interface corresponding to the target commodities sold in the second living broadcast room. Optionally, the interface skip request carries at least one of a request for skipping from the first direct broadcast interface to the second direct broadcast interface, a request for skipping from the first direct broadcast interface to the first commodity selection interface, and a request for skipping from the first direct broadcast interface to the second commodity selection interface.
Step 380: and sending a target interface to the audience client based on the interface jump request.
Optionally, based on the request to jump from the first live interface to the second live interface, a live view of the second live room is sent to the viewer client.
Optionally, information of all the goods/goods sold in the second direct broadcast room is sent to the audience client based on the request to jump from the first direct broadcast interface to the first goods selection interface.
In some embodiments, the first merchandise selection interface is a shopping interface within the second living room. Optionally, the order of arrangement of the items in the first item selection interface is consistent with the order of shopping carts in the second living room. Optionally, the order of the goods in the first goods selection interface is random. Optionally, the order of arrangement of the goods in the first goods selection interface is determined based on the arrangement condition. For example, the products in the first product selection interface are arranged according to the sales heat value.
In some embodiments, the target commodity corresponds to a first display state in the first commodity selection interface, and the other commodities in the first commodity selection interface correspond to a second display state, wherein the first display state has a higher visual saliency than the second display state.
Optionally, information of the target merchandise sold in the second living broadcast room is sent to the viewer client based on the request to jump from the first living broadcast interface to the second merchandise selection interface.
In summary, according to the method provided by the embodiment, the target interface is sent to the client of the audience by receiving the interface jump request, so that the second live broadcasting room with higher live broadcasting heat or similar to the first live broadcasting room and the commodities sold in the second live broadcasting room can be recommended to the audience, more live broadcasting information is displayed to the audience, and the audience can acquire other live broadcasting information except the live broadcasting information provided by the first live broadcasting room more quickly, thereby being beneficial to further improving the enthusiasm of the audience for participating in online interaction and watching live broadcasting.
Fig. 23 is a flowchart of a method for showing information based on a living broadcast room according to an exemplary embodiment. The method may be performed in conjunction with a viewer client 121 and a server 140 in a computer system 100 as shown in fig. 1, the method comprising:
step 401: the server sends a first direct broadcast picture of a first direct broadcast room;
see step 320 above for specific implementation steps.
Step 402: the audience client displays a first direct broadcast interface of a first direct broadcast room;
See step 220 above for specific implementation steps.
Step 403: the server sends entrance information corresponding to the entrance of the live broadcasting room under the condition that the information display condition is met;
see step 340 above for specific implementation steps.
Step 404: the audience client displays a live broadcasting room entrance on a first direct broadcasting interface;
see step 240 above for specific implementation steps.
Step 405: the audience clicks on the live room entrance;
step 406: the audience client responds to triggering operation for the entrance of the living broadcast room and sends an interface jump request;
step 407: the server receives an interface jump request;
see step 360 above for specific implementation steps.
Step 408: the server sends a target interface based on the interface jump request;
for specific implementation steps, see step 380 above.
Step 409: the viewer client switches and displays the first direct broadcast interface as a target interface.
See step 260 above for specific implementation steps.
Fig. 24 is a schematic structural diagram of an information presentation device based on a live room according to an exemplary embodiment of the present application. The device comprises:
the display module 2410 is configured to display a first direct-play interface between the first direct-plays.
The display module 2410 is further configured to display, on the first direct broadcast interface, a direct broadcast room portal, where the direct broadcast room portal is configured to recommend a second direct broadcast room and/or merchandise sold in the second direct broadcast room to a viewer account of the first direct broadcast room. The first living broadcast room and the second living broadcast room are different living broadcast rooms, and the commodity sold in the second living broadcast room and the commodity sold in the first living broadcast room have correlation.
In some embodiments, the live room portal includes at least one of a first portal for recommending items to a viewer account of the first live room for sale in the second live room and/or in the second live room, and a second portal for recommending target items to a viewer account of the first live room for sale in the second live room.
The display module 2410 is further configured to display the first portal and the second portal on the first direct broadcast interface.
The display module 2410 is further configured to display the first entry on the first direct broadcast interface.
The display module 2410 is further configured to display the second portal in response to a deployment operation for the first portal.
The display module 2410 is further configured to display the first entry on the first direct broadcast interface.
The display module 2410 is further configured to display the second entry in response to the expanded display condition being satisfied.
In some embodiments, the expanded display condition is satisfied, including at least one of:
the display time of the first portal is greater than a display time threshold;
the sales heat value of the target commodity is greater than the commodity sales heat threshold.
In some embodiments, the correlation between the merchandise sold within the second living room and the merchandise sold within the first living room is determined based on living broadcast information including at least one of attributes of the living room, attributes of the merchandise sold within the living room, and a heat value of the living room.
The display module 2410 is further configured to switch and display, in response to a trigger operation for an entrance of the living broadcast room, the first living broadcast interface as a target interface, where the target interface includes at least one of a second living broadcast interface of a second living broadcast room, a first commodity selection interface, and a second commodity selection interface, the first commodity selection interface includes all commodities or multiple commodities sold in the second living broadcast room, and the second commodity selection interface is a commodity selection interface corresponding to the target commodity sold in the second living broadcast room.
In some embodiments, the live room portal includes a first portal for recommending to a viewer account of the first live room a second live room and/or merchandise sold within the second live room.
The display module 2410 is further configured to switch and display the first direct broadcast interface as the second direct broadcast interface in response to a trigger operation for the first portal; or, in response to a triggering operation for the first portal, displaying the first direct broadcast interface as a first commodity selection interface.
In some embodiments, the live room portal includes a second portal for recommending to the viewer account of the first live room targeted items sold within the second live room.
The display module 2410 is further configured to switch and display the first direct-play interface as a first commodity selection interface in response to a triggering operation for the second portal, where the target commodity corresponds to a first display state in the first commodity selection interface, other commodities in the first commodity selection interface correspond to a second display state, and a visual significance level of the first display state is higher than a visual significance level of the second display state; or, in response to a triggering operation for the second portal, displaying the first direct broadcast interface as a second commodity selection interface.
In some embodiments, the apparatus further comprises:
a sending module 2420, configured to send an interface skip request in response to a triggering operation for the live room portal, where the interface skip request is used to request a skip from the first live interface to the target interface.
The receiving module 2430 is configured to receive a first direct broadcast picture of a first direct broadcast room.
The receiving module 2430 is further configured to receive entry information corresponding to an entry of the live broadcast room.
The receiving module 2430 is further configured to receive target information corresponding to the target interface.
Fig. 25 is a schematic structural diagram of an information display device based on a live room according to an exemplary embodiment of the present application. The device comprises:
A sending module 2510 is used to send the first direct broadcast picture of the first direct broadcast room to the viewer client.
The sending module 2510 is further configured to send, to the viewer client, entry information corresponding to a live broadcast room entry, where the live broadcast room entry is used to recommend, to a viewer account in the first live broadcast room, a second live broadcast room and/or a commodity sold in the second live broadcast room, where the information display condition is satisfied. The first living broadcast room and the second living broadcast room are different living broadcast rooms, and the information display condition is used for indicating that the commodity sold in the second living broadcast room has correlation with the commodity sold in the first living broadcast room.
In some embodiments, the live room portal includes at least one of a first portal for recommending items to a viewer account of the first live room for sale in the second live room and/or in the second live room, and a second portal for recommending target items to a viewer account of the first live room for sale in the second live room.
The sending module 2510 is further configured to send, to the viewer client, first portal information corresponding to the first portal and second portal information corresponding to the second portal when the information display condition is satisfied.
The sending module 2510 is further configured to send, to the viewer client, first portal information corresponding to the first portal if the information display condition is satisfied.
In some embodiments, the apparatus further comprises:
the receiving module 2520 is configured to receive an information expansion request sent by the viewer client, where the information expansion request is used to request expansion of the second portal.
The sending module 2510 is further configured to send, to the viewer client, second portal information corresponding to the second portal based on the information expansion request.
The sending module 2510 is further configured to send, to the viewer client, first portal information corresponding to the first portal if the information display condition is satisfied.
The sending module 2510 is further configured to send, to the viewer client, second portal information corresponding to the second portal when the expanded display condition is satisfied.
In some embodiments, the expanded display condition is satisfied, including at least one of:
the display time of the first portal is greater than a display time threshold;
the sales heat value of the target commodity is greater than the commodity sales heat threshold.
In some embodiments, the correlation between the merchandise sold within the second living room and the merchandise sold within the first living room is determined based on living broadcast information including at least one of attributes of the living room, attributes of the merchandise sold within the living room, and a heat value of the living room.
In some embodiments, the information presentation condition is satisfied, including at least one of:
the attribute of the first live broadcasting room is the same as the attribute of the second live broadcasting room;
the similarity of the attribute of the first live broadcasting room and the attribute of the second live broadcasting room is larger than a similarity threshold value of the live broadcasting room;
the property of the commodity sold in the first direct broadcasting room is the same as the property of the commodity sold in the second direct broadcasting room;
the similarity of the attribute of the commodity sold in the first direct broadcasting room and the attribute of the commodity sold in the second direct broadcasting room is larger than a commodity similarity threshold value;
the hotness value of the second live broadcasting room is larger than the hotness threshold value of the live broadcasting room;
the heat value of the second live broadcasting room is larger than that of other live broadcasting rooms except the second live broadcasting room;
the difference value between the maximum heat value in the heat values of the second direct broadcasting room and the heat values of the other direct broadcasting rooms is larger than a heat difference value threshold;
the receiving module 2520 is further configured to receive an interface skip request sent by the viewer client, where the interface skip request is used to request a skip from the first direct-play interface to the target interface.
The sending module 2510 is further configured to send the target interface to the viewer client based on the interface skip request. The target interface comprises at least one of a second live broadcast interface, a first commodity selection interface and a second commodity selection interface of the second live broadcast room, wherein the first commodity selection interface comprises all commodities or a plurality of commodities sold in the second live broadcast room, and the second commodity selection interface is a commodity selection interface corresponding to the target commodity sold in the second live broadcast room.
In some embodiments, the apparatus further comprises:
the processing module 2530 is configured to determine whether the information display condition is satisfied.
The processing module 2530 is further configured to determine whether the expanded display condition is satisfied.
Fig. 26 shows a block diagram of a computer device 2600 provided in an exemplary embodiment of the present application. The computer device 2600 may be a portable mobile terminal such as: smart phones, tablet computers, MP3 players (Moving Picture Experts Group Audio Layer III, mpeg 3), MP4 (Moving Picture Experts Group Audio Layer IV, mpeg 4) players. The computer device 2600 may also be referred to by other names, such as user device, portable terminal, etc. Generally, the computer device 2600 includes: a processor 2601, and a memory 2602.
The processor 2601 may include one or more processing cores, such as a 4-core processor, an 8-core processor, or the like. The processor 2601 may be implemented in at least one hardware form of a DSP (Digital Signal Processing ), an FPGA (Field Programmable Gate Array, field programmable gate array), and a PLA (Programmable Logic Array ). The processor 2601 may also include a main processor and a coprocessor, wherein the main processor is a processor for processing data in an awake state, and is also called a CPU (Central Processing Unit ); a coprocessor is a low-power processor for processing data in a standby state. In some embodiments, the processor 2601 may integrate a GPU (Graphics Processing Unit, image processor) for rendering and drawing content required to be displayed by the display screen. In some embodiments, the processor 2601 may also include an AI (Artificial Intelligence ) processor for processing computing operations related to machine learning.
The memory 2602 may include one or more computer-readable storage media, which may be tangible and non-transitory. Memory 2602 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 2602 is used to store at least one instruction for execution by processor 2601 to implement the live-room-based gift-gifting method provided in embodiments of the present application.
In some embodiments, computer device 2600 may also optionally include: a peripheral interface 2603, and at least one peripheral. Specifically, the peripheral device includes: at least one of a radio frequency circuit 2604, a touch display 2605, a camera 2606, an audio circuit 2607, and a power source 2608. The peripheral interface 2603 may be used to connect at least one Input/Output (I/O) related peripheral to the processor 2601 and the memory 2602. In some embodiments, the processor 2601, the memory 2602, and the peripheral interface 2603 are integrated on the same chip or circuit board; in some other embodiments, either or both of the processor 2601, the memory 2602, and the peripheral interface 2603 may be implemented on separate chips or circuit boards, which is not limited in this embodiment. The Radio Frequency circuit 2604 is configured to receive and transmit an RF (Radio Frequency) signal, which is also called an electromagnetic signal. The radio frequency circuit 2604 communicates with a communication network and other communication devices through electromagnetic signals. The radio frequency circuit 2604 converts an electric signal into an electromagnetic signal to transmit, or converts a received electromagnetic signal into an electric signal. Optionally, the radio frequency circuit 2604 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, etc. The radio frequency circuit 2604 may communicate with other terminals through at least one wireless communication protocol. The wireless communication protocol includes, but is not limited to: the world wide web, metropolitan area networks, intranets, various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and/or Wi-Fi (Wireless Fidelity ) networks. In some embodiments, the radio frequency circuit 2604 may also include NFC (Near Field Communication ) related circuits, which are not limited in this application.
The touch display 2605 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. The touch display 2605 also has the ability to collect touch signals at or above the surface of the touch display 2605. The touch signal may be input to the processor 2601 as a control signal for processing. The touch display 2605 is used to provide virtual buttons and/or virtual keyboards, also referred to as soft buttons and/or soft keyboards. In some embodiments, the touch display 2605 may be one, providing a front panel of the computer device 2600; in other embodiments, the touch display 2605 may be at least two, disposed on different surfaces of the computer device 2600 or in a folded design; in some embodiments, touch display 2605 may be a flexible display disposed on a curved surface or a folded surface of computer device 2600. Even further, the touch display screen 2605 may be arranged in an irregular pattern other than a rectangle, that is, a shaped screen. The touch display 2605 may be made of LCD (Liquid Crystal Display ), OLED (Organic Light-Emitting Diode) or other materials.
The camera 2606 is used to capture images or video. Optionally, the cameras 2606 include a front camera and a rear camera. In general, a front camera is used for realizing video call or self-photographing, and a rear camera is used for realizing photographing of pictures or videos. In some embodiments, the number of the rear cameras is at least two, and the rear cameras are any one of a main camera, a depth camera and a wide-angle camera, so as to realize fusion of the main camera and the depth camera to realize a background blurring function, and fusion of the main camera and the wide-angle camera to realize a panoramic shooting function and a Virtual Reality (VR) shooting function. In some embodiments, the camera 2606 may also include a flash. The flash lamp can be a single-color temperature flash lamp or a double-color temperature flash lamp. The dual-color temperature flash lamp refers to a combination of a warm light flash lamp and a cold light flash lamp, and can be used for light compensation under different color temperatures.
Audio circuitry 2607 is used to provide an audio interface between the user and computer device 2600. The audio circuitry 2607 may include a microphone and a speaker. The microphone is used for collecting sound waves of a user and the environment, converting the sound waves into electric signals, and inputting the electric signals to the processor 2601 for processing, or inputting the electric signals to the radio frequency circuit 2604 for realizing voice communication. For purposes of stereo acquisition or noise reduction, the microphone may be multiple, each disposed at a different location of the computer device 2600. The microphone may also be an array microphone or an omni-directional pickup microphone. The speaker is used to convert electrical signals from the processor 2601 or the radio frequency circuit 2604 into sound waves. The speaker may be a conventional thin film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, not only the electric signal can be converted into a sound wave audible to humans, but also the electric signal can be converted into a sound wave inaudible to humans for ranging and other purposes. In some embodiments, the audio circuit 2607 may also include a headphone jack.
The power supply 2608 is used to power various components in the computer device 2600. The power source 2608 may be alternating current, direct current, a disposable battery, or a rechargeable battery. When the power source 2608 includes a rechargeable battery, the rechargeable battery may be a wired rechargeable battery or a wireless rechargeable battery. The wired rechargeable battery is a battery charged through a wired line, and the wireless rechargeable battery is a battery charged through a wireless coil. The rechargeable battery may also be used to support fast charge technology.
In some embodiments, computer device 2600 also includes one or more sensors 2609. The one or more sensors 2609 include, but are not limited to: an acceleration sensor 2610, a gyro sensor 2611, a pressure sensor 2612, an optical sensor 2613, and a proximity sensor 2614. Acceleration sensor 2610 may detect the magnitude of acceleration on three coordinate axes of a coordinate system established with computer device 2600. For example, the acceleration sensor 2610 may be used to detect components of gravitational acceleration in three coordinate axes. The processor 2601 may control the touch display 2605 to display a user interface in a landscape view or a portrait view according to a gravitational acceleration signal acquired by the acceleration sensor 2610. The acceleration sensor 2610 may also be used for the acquisition of motion data of a game or a user. The gyro sensor 2611 may detect the body direction and the rotation angle of the computer device 2600, and the gyro sensor 2611 may cooperate with the acceleration sensor 2610 to collect the 3D motion of the user on the computer device 2600. The processor 2601 may implement the following functions based on the data collected by the gyro sensor 2611: motion sensing (e.g., changing UI according to a tilting operation by a user), image stabilization at shooting, game control, and inertial navigation. Pressure sensor 2612 may be disposed on a side bezel of computer device 2600 and/or on an underlying layer of touch display 2605. When the pressure sensor 2612 is provided at the side frame of the computer device 2600, a grip signal of the user to the computer device 2600 may be detected, and left-right hand recognition or quick operation may be performed according to the grip signal. When the pressure sensor 2612 is disposed in the lower layer of the touch display screen 2605, control of the operability control on the UI interface can be achieved according to the pressure operation of the user on the touch display screen 2605. The operability controls include at least one of a button control, a scroll bar control, an icon control, and a menu control. The optical sensor 2613 is used to collect ambient light intensity. In one embodiment, the processor 2601 may control the display brightness of the touch display 2605 based on the intensity of ambient light collected by the optical sensor 2613. Specifically, when the intensity of the ambient light is high, the display luminance of the touch display screen 2605 is turned up; when the ambient light intensity is low, the display brightness of the touch display screen 2605 is turned down. In another embodiment, the processor 2601 may also dynamically adjust the shooting parameters of the camera assembly 2606 according to the ambient light intensity collected by the optical sensor 2613. A proximity sensor 2614, also referred to as a distance sensor, is typically provided on the front of computer device 2600. The proximity sensor 2614 is used to capture the distance between the user and the front of the computer device 2600. In one embodiment, when the proximity sensor 2614 detects a gradual decrease in the distance between the user and the front face of the computer device 2600, the processor 2601 controls the touch display 2605 to switch from the bright screen state to the off screen state; when the proximity sensor 2614 detects that the distance between the user and the front of the computer device 2600 gradually increases, the processor 2601 controls the touch display screen 2605 to switch from the off-screen state to the on-screen state.
Those skilled in the art will appreciate that the architecture shown in fig. 26 is not limiting as to the computer device 2600, and may include more or fewer components than shown, or may combine certain components, or employ a different arrangement of components.
The embodiment of the application also provides a computer device, which comprises: the system comprises a processor and a memory, wherein at least one computer program is stored in the memory, and the at least one computer program is loaded and executed by the processor to realize the information display method based on the live broadcasting room provided by each method embodiment.
The embodiment of the application also provides a computer storage medium, at least one computer program is stored in the computer readable storage medium, and the at least one computer program is loaded and executed by a processor to realize the information display method based on the live broadcasting room provided by the embodiments of the method.
The embodiments also provide a computer program product comprising at least one computer program, the at least one computer program stored in a computer readable storage medium; at least one computer program is read from the computer readable storage medium and executed by a processor of a computer device to cause the computer device to perform the live room-based information presentation method provided by the above method embodiments.
It should be understood that references herein to "a plurality" are to two or more. "and/or", describes an association relationship of an association object, and indicates that there may be three relationships, for example, a and/or B, and may indicate: a exists alone, A and B exist together, and B exists alone. The character "/" generally indicates that the context-dependent object is an "or" relationship.
It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program for instructing relevant hardware, where the program may be stored in a computer readable storage medium, and the storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.
The foregoing description of the preferred embodiments is merely illustrative of the present application and is not intended to limit the invention to the particular embodiments shown, but on the contrary, the intention is to cover all modifications, equivalents, alternatives, and alternatives falling within the spirit and principles of the invention.

Claims (14)

1. A live room-based information presentation method, the method performed by a viewer client, the method comprising:
displaying a first direct broadcast interface of a first direct broadcast room;
Displaying a live broadcasting room entrance on the first direct broadcasting interface, wherein the live broadcasting room entrance is used for recommending a second live broadcasting room and/or commodities sold in the second live broadcasting room to an audience account of the first live broadcasting room;
the first live broadcasting room and the second live broadcasting room are different live broadcasting rooms, and the commodity sold in the second live broadcasting room and the commodity sold in the first live broadcasting room have correlation.
2. The method of claim 1, wherein the live room portal comprises at least one of a first portal for recommending to a viewer account of the first live room items of merchandise sold in the second live room and/or a second portal for recommending to a viewer account of the first live room items of merchandise sold in the second live room;
the displaying the live room entrance on the first direct broadcast interface comprises the following steps:
displaying the first portal and the second portal on the first direct broadcast interface.
3. The method of claim 2, wherein the displaying the first portal and the second portal on the first direct broadcast interface comprises:
Displaying the first portal on the first direct broadcast interface;
the second portal is displayed in response to a deployment operation for the first portal.
4. The method of claim 2, wherein the displaying the first portal and the second portal on the first direct broadcast interface comprises:
displaying the first portal on the first direct broadcast interface;
and displaying the second entry in response to the expanded display condition being satisfied.
5. The method of claim 4, wherein the satisfaction of the extended display condition comprises at least one of:
the display time of the first inlet is greater than a display time threshold;
the sales heat value of the target commodity is larger than the commodity sales heat threshold value.
6. The method according to any one of claims 1 to 5, further comprising:
and responding to the triggering operation aiming at the entrance of the living broadcasting room, switching and displaying the first direct broadcasting interface as a target interface, wherein the target interface comprises at least one of a second living broadcasting interface, a first commodity selection interface and a second commodity selection interface of the second living broadcasting room, the first commodity selection interface comprises all commodities or a plurality of commodities sold in the second living broadcasting room, and the second commodity selection interface is a commodity selection interface corresponding to the target commodity sold in the second living broadcasting room.
7. A live room-based information presentation method, the method being performed by a server, the method comprising:
transmitting a first direct broadcast picture of a first direct broadcast room to a viewer client;
under the condition that information display conditions are met, sending entrance information corresponding to a live broadcasting room entrance to the audience client, wherein the live broadcasting room entrance is used for recommending a second live broadcasting room and/or commodities sold in the second live broadcasting room to an audience account of the first live broadcasting room;
the first living broadcast room and the second living broadcast room are different living broadcast rooms, and the information display condition is used for indicating that the commodity sold in the second living broadcast room has correlation with the commodity sold in the first living broadcast room.
8. The method of claim 7, wherein the live room portal comprises at least one of a first portal for recommending to a viewer account of the first live room items of merchandise sold in the second live room and/or the second live room, and a second portal for recommending to a viewer account of the first live room items of merchandise sold in the second live room;
And sending entrance information corresponding to a live broadcasting room entrance to the audience client under the condition that the information display condition is met, wherein the method comprises the following steps:
and under the condition that the information display condition is met, sending first entrance information corresponding to the first entrance and second entrance information corresponding to the second entrance to the audience client.
9. The method of claim 7, wherein the method further comprises:
receiving an interface jump request sent by the audience client, wherein the interface jump request is used for requesting to jump from the first direct-play interface to a target interface;
transmitting the target interface to the audience client based on the interface jump request;
the target interface comprises at least one of a second live broadcast interface, a first commodity selection interface and a second commodity selection interface of the second live broadcast room, wherein the first commodity selection interface comprises all commodities or a plurality of commodities sold in the second live broadcast room, and the second commodity selection interface is a commodity selection interface corresponding to the target commodities sold in the second live broadcast room.
10. An information display device based on a living broadcast room, characterized in that the device comprises:
The display module is used for displaying a first direct-broadcasting interface between the first direct-broadcasting interfaces;
the display module is further used for displaying a live broadcasting room entrance on the first direct broadcasting interface, and the live broadcasting room entrance is used for recommending a second live broadcasting room and/or commodities sold in the second live broadcasting room to the audience account of the first live broadcasting room;
the first live broadcasting room and the second live broadcasting room are different live broadcasting rooms, and the commodity sold in the second live broadcasting room and the commodity sold in the first live broadcasting room have correlation.
11. An information display device based on a living broadcast room, characterized in that the device comprises:
the sending module is used for sending a first direct broadcasting picture of the first direct broadcasting room to the audience client;
the sending module is further configured to send, to the audience client, entry information corresponding to a live broadcast room entry, where the live broadcast room entry is used to recommend a second live broadcast room and/or a commodity sold in the second live broadcast room to an audience account of the first live broadcast room, where the information display condition is satisfied;
the first living broadcast room and the second living broadcast room are different living broadcast rooms, and the information display condition is used for indicating that the commodity sold in the second living broadcast room has correlation with the commodity sold in the first living broadcast room.
12. A computer device, the computer device comprising: a processor and a memory, the memory having stored therein at least one computer program that is loaded and executed by the processor to implement the live room-based information presentation method of any one of claims 1 to 6 or the live room-based information presentation method of any one of claims 7 to 9.
13. A computer storage medium, wherein at least one computer program is stored in the computer readable storage medium, the at least one computer program being loaded and executed by a processor to implement the live-room-based information presentation method of any one of claims 1 to 6 or the live-room-based information presentation method of any one of claims 7 to 9.
14. A computer program product, characterized in that the computer program product comprises at least one computer program, the at least one computer program being stored in a computer readable storage medium; the at least one computer program is read from the computer readable storage medium and executed by a processor of a computer device, causing the computer device to perform the live room-based information presentation method of any one of claims 1 to 6 or the live room-based information presentation method of any one of claims 7 to 9.
CN202311440633.XA 2023-10-31 2023-10-31 Information display method, device, equipment, medium and product based on live broadcasting room Pending CN117528170A (en)

Priority Applications (1)

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CN202311440633.XA CN117528170A (en) 2023-10-31 2023-10-31 Information display method, device, equipment, medium and product based on live broadcasting room

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202311440633.XA CN117528170A (en) 2023-10-31 2023-10-31 Information display method, device, equipment, medium and product based on live broadcasting room

Publications (1)

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CN117528170A true CN117528170A (en) 2024-02-06

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