CN117522476A

CN117522476A - Object display method and device and electronic equipment

Info

Publication number: CN117522476A
Application number: CN202311568649.9A
Authority: CN
Inventors: 郑丹丹; 李亮
Original assignee: Alipay Hangzhou Information Technology Co Ltd
Current assignee: Alipay Hangzhou Information Technology Co Ltd
Priority date: 2020-11-23
Filing date: 2020-11-23
Publication date: 2024-02-06
Also published as: CN112270578A; CN112270578B

Abstract

The embodiment of the specification discloses an object display method, an object display device and electronic equipment, wherein image information of a plurality of pedestrians passing through an object display terminal is collected; judging the attention degree of the object display terminal according to the behavior information of the pedestrian contained in the image information; if the attention degree is lower than a threshold value, identifying target attribute information reflected by the pedestrians according to the image information; determining an object display strategy adapted in the object display terminal according to the attribute information; and according to the determined object display strategy, performing object display on the object display terminal.

Description

Object display method and device and electronic equipment

Technical Field

Embodiments of the present disclosure relate to the field of computer technologies, and in particular, to an object display method, an object display device, and an electronic device.

Background

When advertisement delivery or commodity promotion is performed, the advertisement content or commodity promotion content which is manufactured in advance is generally delivered to designated equipment for display, such as advertisement animation, small video, images and the like, so that the user group watched is expanded, the interest of the user in the displayed advertisement content or commodity promotion content is improved, and more users can learn commodity information. In the prior art, the display of the object is generally performed in the form of an offline advertisement or an online advertisement.

Offline advertisements, BTL (Below-the-Line) are forms of advertising as opposed to ATL (online advertisements). Traditional offline advertisements mainly adopt the forms of serving advertisements, posting publicity posters and the like, and the advertisement content is fixed and single. With the development of science and technology, the current off-line advertisement mainly adopts an electronic screen to put advertisements in various physical places, so that the off-line advertisement display is more vivid and attractive, and the off-line advertisement displayed by the electronic billboard is very popular in places such as elevators, subways, markets, public places and the like so as to attract the attention of pedestrians to the displayed off-line advertisement content.

Disclosure of Invention

In view of this, the embodiments of the present disclosure provide an object display method, device and electronic device, which are used for solving the problem that the display effect of the offline display object cannot be effectively known in the prior art.

The embodiment of the specification adopts the following technical scheme:

the embodiment of the specification provides an object display method, which comprises the following steps:

collecting image information of a plurality of pedestrians passing through an object display terminal;

judging the attention degree of the object display terminal according to the behavior information of the pedestrian contained in the image information;

If the attention degree is lower than a threshold value, identifying target attribute information reflected by the pedestrians according to the image information;

determining an object display strategy adapted in the object display terminal according to the target attribute information;

and according to the determined object display strategy, performing object display on the object display terminal.

The embodiment of the specification also provides an object display device, which comprises:

the acquisition module acquires image information of a plurality of pedestrians passing through the object display terminal;

the judging module is used for judging the attention degree of the object display terminal according to the behavior information of the pedestrian contained in the image information;

the identification module is used for identifying target attribute information reflected by the pedestrians according to the image information if the attention degree is lower than a threshold value;

the determining module is used for determining an object display strategy adapted in the object display terminal according to the target attribute information;

and the display module is used for displaying the object at the object display terminal according to the determined object display strategy.

The present embodiments also provide an electronic device comprising at least one processor and a memory, the memory storing a program and configured to cause the at least one processor to perform the steps of:

The above-mentioned at least one technical scheme that this description embodiment adopted can reach following beneficial effect:

the method comprises the steps of acquiring image information of pedestrians passing through an object display terminal, judging the attention degree of the object display terminal by utilizing behavior information of the pedestrians contained in the acquired image information, and further identifying target attribute information of a plurality of pedestrians according to the image information if the attention degree is lower than a threshold value, and further determining an object display strategy adapted in the object display terminal by utilizing the target attribute information so as to display the objects at the object display terminal according to the determined object display strategy.

Therefore, the degree of interest of the object display terminal is judged through the behavior information of the pedestrian, the degree of attraction of the object displayed by the object display terminal can be quantified, so that the object display strategy can be timely determined, the display object in the object display terminal can be better attached to the interest point of the pedestrian, and the object display effect and the conversion rate are improved.

Drawings

The accompanying drawings, which are included to provide a further understanding of embodiments of the present specification and are incorporated in and constitute a part of this specification, illustrate embodiments of the present specification and together with the description serve to explain the present application and do not constitute an undue limitation to the present application. In the drawings:

fig. 1 is a flow chart of an object display method according to an embodiment of the present disclosure;

fig. 2 is a flow chart of an object display method according to an embodiment of the present disclosure;

FIG. 3 is a schematic diagram of an object display system according to an embodiment of the present disclosure;

fig. 4 is a flow chart of an object display method according to an embodiment of the present disclosure;

fig. 5 is a schematic structural diagram of an object display device according to an embodiment of the present disclosure.

Detailed Description

Under general conditions, the conventional offline advertisements cannot effectively know the release effect after release, release resources are screened by experience before release, quantization indexes and data are absent after release, offline advertisement release values are difficult to self-prove, and beliefs are absent in monitoring. Overall, the offline advertising effect cannot be effectively measured by performing effect conversion in a browsing, clicking or other manner like online advertising.

Therefore, conventional offline advertisements are typically sold directly through time slots or geographic locations, and cannot be sold in a time/space fragmented manner as predicted by the effect or TA group (target audience).

In the prior art, the on-line advertisement can be put based on the crowd circle selection mode of POI (information points), but the measurement of real-time attention of pedestrians to the on-line advertisement cannot be completed, the putting effect of the on-line advertisement cannot be known in real time, and further, data support cannot be provided for the following on-line advertisement putting.

Therefore, the embodiment of the specification provides an object display method, an object display device and electronic equipment, which judge the attention degree of an object display terminal through the behavior information of pedestrians, and can quantify the attraction degree of an object displayed by the object display terminal, so that an object display strategy can be timely determined, the display object in the object display terminal can be better attached to the interest point of the pedestrians, and the object display effect and the conversion rate are improved.

For the purposes of making the objects, technical solutions and advantages of the present application more apparent, the technical solutions of the present application will be clearly and completely described below with reference to specific embodiments of the present application and corresponding drawings. It will be apparent that the described embodiments are only some, but not all, of the embodiments of the present specification. All other embodiments, which can be made by one of ordinary skill in the art without undue burden from the present disclosure, are intended to be within the scope of the present application based on the embodiments herein.

The following describes in detail the technical solutions provided by the embodiments of the present specification with reference to the accompanying drawings.

Fig. 1 is a schematic flow chart of an object display method according to an embodiment of the present disclosure.

S101: image information of a plurality of pedestrians passing through the object display terminal is collected.

In this embodiment of the present disclosure, the object display terminal may refer to a terminal device that displays an object according to a service requirement to attract attention of a pedestrian to the object, so as to perform a promotion service of the object, where the object may be advertisement information, news information, recruitment information, and the like, and is not limited herein specifically. The object display terminal may be a fixed terminal, specifically may be an advertisement putting device, a self-service payment machine, etc., for example, an advertisement image playing device, a self-service inquiry device, etc. in a mall, a playing device on public transportation such as a bus subway, etc., which is not limited herein.

Specifically, the object display terminal can carry an image acquisition device for monitoring pedestrians, and the image acquisition device can be integrated with the terminal into an integrated device and can be separated from the terminal, so that the image acquisition device can acquire image information of the pedestrians passing through the object display terminal without specific limitation. The image acquisition device can be a camera or the like.

The pedestrian can refer to a pedestrian passing near the terminal, in order to draw attention of the pedestrian to the object displayed by the object display terminal so as to popularize the corresponding service of the object, the pedestrian passing through the object display terminal can be subjected to real-time image acquisition so as to capture the behavior information of the pedestrian to the object displayed by the terminal in real time and determine whether the pedestrian is interested in the displayed object, so that the object can be displayed and updated in a targeted manner according to the acquired image information, and the display effect of the object currently displayed by the object display terminal is maximized.

Specifically, the image acquisition device can shoot pedestrians passing through the object display terminal in real time, collect image information of the pedestrians in real time, on one hand, can analyze and judge the people stream environment information of the current object display terminal so as to provide data support for the object display strategy of the object display terminal, and on the other hand, can also judge whether the pedestrians passing through are interested in the current displayed object according to the collected image information so as to determine whether the current displayed object needs to be updated.

As an application embodiment, collecting image information of a plurality of pedestrians passing through an object display terminal may include:

The object display terminal is displaying an object while collecting image information of a plurality of pedestrians passing through the object display terminal.

In the embodiment of the specification, the object display terminal displays the object in real time, and the attention degree of the object displayed at present is determined by collecting the image information of the pedestrian passing through the terminal in real time, so that the display effect of the advertisement displayed at present can be determined, if the attention degree is lower than the threshold value, that is, the display effect does not reach the expected value, the object display strategy can be adjusted according to the collected image information, so that the object displayed by the object display terminal can be better attached to the crowd near the object display terminal, and the display effect of the object is improved.

S103: and judging the attention degree of the object display terminal according to the behavior information of the pedestrian contained in the image information.

In the embodiment of the present disclosure, the attention degree may be understood as the attention degree of a pedestrian to the object display terminal, or the attention degree may be used to measure the effect of displaying the object relatively objectively and reasonably, so that when the attention degree is lower than a threshold value, the object display policy in the object display terminal may be adjusted in time, so as to maintain the object display effect of the object display terminal as much as possible.

The behavior information may be understood as action behavior of the pedestrian on the object display terminal, so as to represent the interest degree of the pedestrian on the object display terminal, that is, the attention degree.

Wherein the behavior information may include at least one of:

the pedestrian displays the duration of the terminal facing the object;

the pedestrian displays the facial expression of the terminal facing the object;

the pedestrian faces the object to display eyeball actions when the terminal;

and the limbs of the pedestrians act.

As an application embodiment, determining the attention degree of the object display terminal according to the behavior information of the pedestrian included in the image information includes:

respectively identifying behavior information of the pedestrian on the object display terminal according to the image information;

judging whether the attention degree of the pedestrian to the object display terminal reaches a preset condition or not according to the behavior information;

and determining the attention degree of the object display terminal according to the attention degree of each pedestrian.

In general, when passing through the object display terminal, the pedestrian can ignore the object display terminal and directly walk through, which indicates that the pedestrian is not interested in the display object; or, when passing through the object display terminal, the pedestrian can also perform some action behaviors on the object display terminal so as to represent the attention or dislike of the pedestrian on the object display terminal.

Specifically, the behavior information of the pedestrian on the display object may be the gaze of the pedestrian on the object display terminal, for example, may be the duration of the pedestrian facing the object display terminal, or the facial expression of the pedestrian facing the object display terminal, and the like, which is not limited herein.

The duration of the pedestrian object-oriented display terminal, that is, the time of the pedestrian's gazing at the object display terminal, if the duration of the pedestrian object-oriented display terminal exceeds a threshold, for example, 3s, then the pedestrian is interested in the display object, and if the pedestrian is just scanned and stays too short (for example, 1 s), then the pedestrian is not interested in the display object and does not pay attention to the content displayed by the object.

When a pedestrian looks at the display object, the facial image of the pedestrian can be acquired, so that the facial expression of the pedestrian when facing the object display terminal can be identified, and if the facial expression of the pedestrian is identified as an aversive expression, the pedestrian is not interested in the display object.

Further, the attention degree of the pedestrian to the object display terminal can also be determined by identifying the eyeball activity of the pedestrian when the object display terminal faces the object, for example, if the eyeball activity of the pedestrian is identified to be frequent, the pedestrian is indicated to be interested in the displayed object content.

Besides the gazing time and the facial expression, the pedestrian can also express the interest degree of the pedestrian on the display object through some limb actions, for example, fingers can display the object to the object display terminal, discuss the display object content with the nearby pedestrian, shoot the object display terminal and the like, and the method is not limited in detail.

In the embodiment of the present disclosure, the attention degree may be understood as the attention degree or interest degree of a single pedestrian on the object display terminal, and by judging the attention degree of the single pedestrian on the object display terminal, the attention degree of all collected pedestrians on the object display terminal, that is, the attention degree of the object display terminal may be estimated.

Specifically, in order to objectively and reasonably determine the attention degree of each pedestrian to the object display terminal, the attention degree of the pedestrian to the object display terminal can be preset to different levels, for example, 0 level to 2 level, according to the behavior information of the pedestrian, wherein 0 level indicates that the pedestrian is not paying attention to the object display terminal at all, and only walks through; the level 1 indicates that when a pedestrian passes by, the object-oriented display terminal looks up object contents, but the behavior information of the pedestrian indicates that the attention degree of the pedestrian to the object display terminal is general; the level 2 indicates that when the pedestrian passes by, the object-oriented display terminal views the object content, and the attention degree of the pedestrian to the object display terminal can be judged to be good according to the behavior information.

The level of attention may be a value of 0-1, for example, the attention degree of the pedestrian to the object display terminal may be determined according to the behavior information of the pedestrian, and the attention degree may be a value of different sizes such as 0, 0.2, 0.5, 0.8, or 1, and the like, which is not particularly limited herein.

In this embodiment of the present disclosure, according to the implementation manner described in the foregoing embodiment, the attention degree of the pedestrian to the object display terminal may be determined according to the behavior information, and then the pedestrian interested in the display object is counted, that is, the pedestrian proportion with the statistical attention degree higher than the preset condition, for example, the pedestrian proportion with the attention degree of 1 level or more, or the pedestrian proportion with the attention degree higher than 0.5, so as to obtain the pedestrian proportion with the higher attention degree to the display object, and further the overall attention degree of the object display terminal may be determined according to the pedestrian proportion.

The pedestrian proportion may specifically be a proportion of the number of pedestrians with a degree of attention higher than a preset condition to the number of all pedestrians collected.

Specifically, the embodiment of the specification can count and accumulate the attention degree of pedestrians to the object display terminal in real time so as to count the attention degree of the display object in real time, thus, the playing effect of the display object can be focused in real time, if the attention degree of the pedestrians to the display object has a descending trend, the descending reason can be determined in time by analyzing the collected image information, and thus, the object display strategy in the object display terminal can be adjusted in time.

The pedestrian proportion mentioned in the embodiment of the present specification may be a proportion compared to the number of pedestrians collected in a preset period of time. In this case, image information of a plurality of pedestrians passing through the object display terminal within a preset period of time may be collected; and judging the attention degree of the object display terminal according to the image information of the pedestrians in the preset time period.

S105: and if the attention degree is lower than a threshold value, identifying target attribute information of the pedestrians according to the image information.

In this embodiment of the present disclosure, the threshold may be understood as a minimum value, for example, 50%, of the attention degree of the object display terminal, if the attention degree of the object display terminal is lower than 50%, it indicates that the adhesion degree of the display object and the current pedestrian does not reach the expectation, in this case, attribute information of identifying the pedestrian may be analyzed according to the collected image information, and the object display policy of the object display terminal may be adjusted in time to display the object content of interest of the pedestrian.

The attention degree can be understood as the proportion of pedestrians whose attention degree exceeds a preset condition.

The target attribute information may be a pedestrian feature that can be known from the collected image information, for example, age, sex, height, fat-lean degree, dressing feature, online shopping habit, and the like of the pedestrian, and is not particularly limited herein.

In a specific application scene, the image recognition technology can be utilized to analyze the attribute of the pedestrians in the collected image information, so as to obtain the target attribute information of different pedestrians and obtain the attribute labels of different pedestrians.

In the embodiment of the present specification, identifying the target attribute information reflected by the plurality of pedestrians from the image information may include:

extracting attribute information of each pedestrian from the image information;

grouping the extracted attribute information of the pedestrians, wherein each group of attribute information is positioned in the same category range;

screening target groups with the number of pedestrians reaching preset conditions from all groups of the attribute information;

and determining the target attribute information according to the attribute information of the target packet.

In the embodiment of the specification, the attribute information is grouped, so that the pedestrians can be grouped, the pedestrians in each group have the same or similar attribute, the pedestrians in each group correspond to a target user group with a certain attribute, and the distribution condition of the pedestrians near the object display terminal is obtained, so that the objects to be displayed, which are possibly interested in the target user group, can be determined, and the objects which are possibly concerned by the pedestrians can be effectively determined.

Specifically, the extracted attribute information of the plurality of pedestrians may be grouped according to a preset attribute information classification condition. The attribute information classification condition in the embodiment of the present specification may be predetermined.

The preset attribute information classification condition may refer to a preset standard for classifying pedestrians of the object to be displayed, and specifically may be one or a combination of at least two of gender, age group, dressing, occupation, and the like of the pedestrians, which is not particularly limited herein.

For example, a group of white-collar users 25-35 years old may be a group that may be targeted users for offline advertising of female business fashion items; alternatively, a male user aged 15-25 may be a group that may be targeted for cola offline advertising.

In another embodiment, the attribute information of the plurality of pedestrians may be subjected to cluster analysis, so as to obtain the group. Therefore, the attribute information classification conditions can be determined in real time by utilizing the identified attribute information according to the image information acquired in real time, so that the acquired pedestrians can be effectively classified and grouped. For example, for an object display terminal near a park, the collected pedestrians may be mainly old, middle-aged or parents with children, and at this time, the ages and whether the parents with children are used as classification standards.

The number of pedestrians contained in the grouping of different categories is an important index for measuring the quality of people, and the higher the number of pedestrians is, the more the number of users occupied by the corresponding grouping pedestrians in the current time period is, so that the attribute information corresponding to the grouping pedestrians can be used as target attribute information in the current time period to display the objects to be displayed corresponding to the grouping pedestrians, and the more the number of users can be reached, the better the object display effect is.

In a specific application scene, the pedestrian numbers of different groups can be sequenced, so that groups with higher pedestrian numbers in different time periods can be obtained, the target attribute information is determined according to the attribute information corresponding to the groups, and the effective adjustment of the object display strategy can be performed.

S107: and determining an object display strategy adapted in the object display terminal according to the target attribute information.

In the embodiment of the specification, the target attribute information can be used for analyzing the people flow distribution situation around the object display terminal, so that the distribution situation of pedestrians nearby the terminal can be analyzed and determined through the target attribute information, and therefore the adaptation and the determination of the object display strategy can be performed in a targeted manner, and the object displayed by the terminal can be better attached to the current pedestrian distribution situation of the terminal.

For the object displayed by the object display terminal, in order to obtain the best possible display effect and achieve the aim of promoting the content of the object, the object needs to be displayed to be attached to the interest point of the pedestrian as much as possible, so when the object display strategy of the terminal is adjusted, the object matched with the pedestrian can be determined by analyzing the attribute information of the pedestrian, and the object display strategy of the terminal is adjusted.

As an application embodiment, the object display terminal may be displaying an object while collecting image information of a plurality of pedestrians passing through the object display terminal.

In another embodiment, the object display terminal may not display the object while collecting image information of a plurality of pedestrians passing through the object display terminal.

When the object display terminal is displaying the object, determining the object display policy adapted in the object display terminal according to the target attribute information may include:

judging whether attribute information corresponding to an object being displayed by the object display terminal is consistent with the target attribute information;

and adjusting an object display strategy containing the object in the object display terminal according to the judging result.

In the embodiment of the present disclosure, before determining the object display policy adapted in the object display terminal, attribute information of an object being displayed by the object display terminal may be compared with the identified target attribute information, and if the attribute information is consistent with the identified target attribute information, it indicates that the distribution situation of pedestrians around the object display terminal does not change greatly, where in this case, the pedestrians may be attracted to the displayed object by replacing the object being displayed in the object display terminal with an object of a different version or a different type.

If the object display policy and the target attribute information are inconsistent, the pedestrian distribution situation around the object display terminal is greatly changed, and in this case, the object display policy containing the object can be updated according to the corresponding relation between the target attribute information and the object display policy, so that the object content attached to the target attribute information of the current pedestrian is updated and displayed in the object display terminal, and the attention of the display object in the object display terminal is improved.

In addition, the object display policy can be adjusted by adding a specified element to the object according to the judgment result. The specified element may be an animation element or other element related to the crowd of the target attribute information, which is not particularly limited herein.

In a specific application scenario, determining an object display policy adapted in the object display terminal according to the target attribute information includes:

and determining an adaptive object display strategy in the object display terminal according to the target attribute information and the surrounding environment information of the object display terminal.

When determining the object display policy, the surrounding environment information of the object display terminal may be combined, where the surrounding environment information may refer to service environment information, weather information, time period information, season or geographic location information of the object display terminal, and the like, which are not specifically limited herein.

Specifically, when the attention of the winter advertisement being displayed is lower than the threshold value in the winter snowing environment, the object display strategy needs to be adjusted, and the winter advertisement can be adjusted to be hot drinks or hot pot advertisements and the like by combining the current weather environment information so as to attract the attention of pedestrians.

As another application embodiment, determining the object exhibition policy adapted in the object exhibition terminal according to the target attribute information may further include:

and determining an adaptive object display strategy based on the target implementation information and the news hot information.

In the embodiment of the specification, the adaptive object presentation strategy can be determined in combination with news hot information, such as hot news, in the current society. For example, during epidemic situation, epidemic prevention article advertisements or epidemic prevention propaganda advertisements with different versions can be used as adjusted object display strategies, and attention of pedestrians can be effectively attracted while epidemic prevention is promoted.

S109: and according to the determined object display strategy, performing object display on the object display terminal.

Specifically, the adjusted object showing policy may be to show an updated object at the object showing terminal, where the updated object may be different versions of the object content of the object currently shown by the terminal, for example, before the object showing policy is adjusted, the object shown by the terminal is an animated version of the cola advertisement, and after the object showing policy is adjusted, a live version of the cola advertisement may be shown at the terminal.

The adjusted object display policy may further be to increase the speed at which the object display terminal performs object display to attract the attention of pedestrians to display objects, for example, before the object display policy is adjusted, the object display terminal displays object content according to the speed of 2 s/frame, after the object display policy is adjusted, the object display terminal may perform displaying objects with the same content according to the speed of 1 s/frame, so as to attract the attention of pedestrians through the accelerated display object, and increase the attention of pedestrians to display objects.

The adjusted object display policy may also be that different object contents of the same type are displayed at the object display terminal, for example, a male business clothing advertisement and a female business clothing advertisement may be used as different advertisement contents of the same type, and after the object display policy is adjusted, the male business clothing advertisement and the female business clothing advertisement may be alternately displayed at the terminal, so as to display various object contents to pedestrians, thereby improving the attention of pedestrians to the displayed objects.

As another application embodiment, if the adapted object display policy is determined, as the object display policy updated by the object display terminal, performing object display on the object display terminal may include:

And replacing the object being displayed according to the target attribute information.

In the embodiment of the present disclosure, when the target attribute information is completely inconsistent with the attribute information of the object being displayed, it indicates that the distribution situation of pedestrians is greatly changed, and in this case, the object being displayed needs to be replaced by the object matched with the current target attribute information, so as to better fit the current crowd.

For example, before 9 points, pedestrians near the object display terminal are mainly young men and women 25 to 40 years old, and after 9 points, middle-aged and elderly people are mainly, in which case, the business suit advertisement of the men and women being displayed can be replaced with an advertisement suitable for middle-aged and elderly people, such as a supermarket discount information advertisement, a middle-aged and elderly suit advertisement, and the like.

It should be noted that the specific object displaying policy is only an embodiment of a specific application, and does not limit the scope of the embodiments of the present disclosure, but may also include other specific embodiments, which are not described herein in detail.

Fig. 2 is a schematic flow chart of another method for displaying objects according to an embodiment of the present disclosure.

S201: and when the object display terminal does not display the object, collecting image information of a plurality of pedestrians passing through the object display terminal.

In the embodiment of the specification, the object display terminal can collect the pedestrian image information before displaying the object, namely when the object is not displayed, so that the object display terminal can analyze the attribute information of the pedestrian nearby the object display terminal through identifying the collected image information, and accordingly the object can be displayed in a targeted manner, and the object displayed by the object display terminal can attract the attention of the pedestrian better.

S203: and identifying target attribute information of the pedestrians according to behavior information contained in the image information.

In the embodiment of the present disclosure, a specific implementation manner of identifying the target attribute information of the plurality of pedestrians according to the image information is the same as the related embodiment in the above embodiment of the present disclosure, and will not be described herein again.

S205: and determining an object display strategy adapted in the object display terminal according to the target attribute information.

In the embodiment of the present disclosure, by analyzing the target attribute information, attribute features and possible interest points of pedestrians near the object display terminal may be obtained, so that an object display policy that is attached to the interest points of pedestrians near the object display terminal as much as possible may be used to maximize the display effect of the object display terminal in displaying the object.

S207: and according to the determined object display strategy, performing object display on the object display terminal.

In the embodiment of the present specification, the specific implementation manner of performing object display at the object display terminal is the same as the specific implementation manner in the embodiment of the foregoing specification, and will not be described herein again.

Further, after object display is performed in a targeted manner according to attribute information of pedestrians, image information of the pedestrians can be collected in real time, so that the attention degree of the object display terminal can be determined in real time, and when the attention degree is reduced, an object display strategy of the object display terminal can be adjusted in time.

According to the object display method provided by the embodiment of the specification, when the object display terminal does not display an object yet, the pedestrian image information is acquired, the acquired image information is used for identifying the target attribute information of the pedestrian, so that the pedestrian is classified according to the target attribute information to obtain different types of target user groups, and therefore, the object display strategy of the object display terminal can be determined according to the distribution condition of the pedestrian nearby the object display terminal, and the determined display object can be better attached to the pedestrian, so that the object display effect is improved.

Fig. 3 is a schematic structural diagram of an object display system according to an embodiment of the present disclosure, where an offline advertisement is used as a specific application embodiment of a display object.

The object display system comprises a camera 301, display equipment 302, a computing chip 303 and a controller 304, wherein the camera 301, the display equipment 302, the computing chip 303 and the controller 304 are integrated into a whole device.

Before the display device 302 performs online advertisement display, the camera 301 may be used to collect image information of a pedestrian, and send the collected image information to the computing chip 303 in real time, the computing chip 303 performs real-time analysis on the target user group and the duty ratio thereof, and the analysis result is fed back to the controller 304, where the controller 304 determines the current online advertisement display policy of the display device 302 according to the analysis result, so as to perform display of the corresponding online advertisement on the display device 302 according to the determined offline advertisement display policy.

The computing chip 303 may specifically be an RK3399 chip.

After the display device 302 performs the display of the corresponding offline advertisement, the camera 301 may further be used to continuously collect image information of the pedestrian, the computing chip 303 may be used to determine the attention degree of the displayed offline advertisement by analyzing the collected image information in real time, and when the attention degree is lower than the threshold value, the controller 304 may be used to timely adjust the offline advertisement policy, so as to achieve the maximization of the display effect.

Fig. 4 is a schematic flow chart of an object display method provided in an embodiment of the present disclosure, where in the embodiment of the present disclosure, an offline advertisement is taken as a specific application embodiment of a display object, and in addition, the object display method provided in the embodiment of the present disclosure is applied to an offline advertisement display terminal with a camera.

S401: the camera acquires image information in front of a terminal screen in real time.

S403: and detecting a plurality of pedestrians contained in each frame of image in real time by utilizing the acquired image information.

S405: and predicting the orientation of the face or the head of each pedestrian appearing in the image information in real time.

S407: if the face or head of the pedestrian is predicted to be oriented towards the terminal screen, the pedestrian interested in the offline advertisement presented by the terminal can be further determined.

Specifically, by means of REID, multi-target tracking and other technologies, a pedestrian can be continuously tracked, the duration of the pedestrian keeping the head or the face towards the screen and the facial expression of the pedestrian are identified, and whether the person is interested in the screen content or not is judged. For example, if it is determined that 2 pedestrians passing through the terminal face toward the screen for more than 1 second without an offensive expression on the face, it may be determined that the 2 pedestrians are interested in the offline advertisement presented by the terminal.

S409: and counting the total number of pedestrians passing through the terminal in real time, and focusing on the total number of pedestrians of the terminal screen display content.

S411: attribute information of pedestrians is identified using the image information, and can be used as target attribute information.

Specifically, for pedestrians capable of recognizing face images, the face image database is utilized to acquire on-line attribute information of the pedestrians.

For pedestrians who cannot recognize face images, visual attribute information of the pedestrians, such as age, sex, occupation, dressing and the like, is recognized according to the acquired image information.

S413: and grouping TA users (target users) of the downlink advertisements according to the attribute information to obtain target user groups of different categories.

Specifically, the pedestrian can be classified based on different dimension statistics by identifying age segmentation, gender, occupation, dressing and the like of the pedestrian. For example, under 15 years old, 15-25, 25-35, 35-45, 45 or more; male/female; white collar/IT users/takers/others; shorts/short T/long T.

S415: advertisement concentration indicators for different categories of target user groups are determined.

In this embodiment of the present disclosure, the advertisement concentration index may be understood as a ratio index of target users that need to be reached by the offline advertisement, that is, the higher the advertisement concentration index is, the more users the corresponding target user group occupies in the current time period, and then in the current time period, the more target users that can be reached by displaying the offline advertisement corresponding to the target user group, and the better the effect of delivering the offline advertisement.

S417: and adjusting an offline advertisement display strategy of the terminal according to the advertisement concentration index.

As an application embodiment, adjusting the offline advertisement presentation policy of the terminal according to the advertisement concentration index may include:

if the advertisement concentration index reaches a preset value, determining a target user group corresponding to the advertisement concentration index;

judging that the determined target user group is matched with a target user group corresponding to the offline advertisement currently displayed by the terminal;

if not, matching the determined target user group with the target user group corresponding to the offline advertisement to be displayed;

and adjusting the offline advertisement display strategy of the terminal according to the matching result so as to display the offline advertisement corresponding to the determined target user group on the terminal.

In this embodiment of the present disclosure, the preset value of the advertisement concentration index may be understood as a threshold value, for example, 50%, of the advertisement concentration index of the target user group corresponding to the offline advertisement delivery, and if the advertisement concentration index corresponding to one type of target user group reaches 50% in a certain period of time, the offline advertisement corresponding to the target user group may be delivered in the certain period of time.

Thus, the terminal can adjust the off-line advertisement display strategy of the terminal according to the real-time advertisement concentration index of the current time period.

Specifically, when the advertisement concentration index of at least one type of target user group reaches a preset value, firstly judging that the target user group corresponding to the currently displayed offline advertisement is matched with the at least one type of target user group, if so, indicating that the currently displayed offline advertisement accords with the current people stream distribution, and not needing to adjust and update the offline advertisement.

If the target user groups are not matched, the current online advertisement needs to be updated, and in this case, updating and adjusting of the online advertisement displayed by the terminal can be performed according to the online advertisement corresponding to the target user groups.

As another application embodiment, adjusting the offline advertisement presentation policy of the terminal according to the advertisement concentration index may include:

acquiring advertisement concentration indexes corresponding to the target user groups of different categories respectively in different time periods;

and displaying the offline advertisements corresponding to the target user group in a corresponding time period when the advertisement concentration index reaches a preset value.

In the embodiment of the present disclosure, the obtained advertisement concentration indexes may be further ordered by the advertisement concentration indexes corresponding to the obtained target user groups in different time periods, and the offline advertisement display policies in different time periods may be arranged according to the target user groups in which the advertisement concentration indexes in different time periods reach the preset values.

In this application scenario, the historical advertisement concentration index data of the terminal needs to be analyzed to perform offline advertisement delivery in the current time period, for example, according to the advertisement concentration index data collected in the previous day, a male user of 15-25 years old can be obtained, and the proportion of all pedestrians (that is, the advertisement concentration index) is peak in 12 to 2 pm, so that the offline advertisement of cola can be delivered in the time period of 12 to 2 pm.

As another application embodiment, if the image information includes a face image of the pedestrian, the method may further include:

judging whether the pedestrian is interested in the offline advertisement currently displayed by the terminal or not based on the face image;

if yes, counting the number of pedestrians paying attention to the current offline advertisement in the pedestrians, and obtaining the attention degree of the current offline advertisement.

In the embodiment of the specification, whether the pedestrian is interested in the currently displayed offline advertisement or not is judged, so that the attention degree of the pedestrian to the currently displayed offline advertisement can be obtained, and the putting effect of the currently displayed offline advertisement can be quantified.

In a specific application scenario, if the offline advertisement in the current time period is put through analyzing the historical advertisement concentration index data of the terminal, the terminal can further analyze whether the putting strategy of the offline advertisement needs to be optimized according to the attention degree of pedestrians to the offline advertisement, for example, if the attention degree of the current offline advertisement does not reach the expected value, the adjustment and update of the offline advertisement display strategy can be performed according to the real-time distribution situation of the target user group.

S419: and judging whether the attention degree of the displayed offline advertisement is reduced or not, or whether the attention degree of the offline advertisement is reduced or not in real time.

S421: if yes, return to steps S409 to S417 to readjust the optimized offline advertisement presentation policy.

Specifically, if the attention of the currently displayed offline advertisement shows a decreasing trend within a certain period of time, the terminal may be triggered to update and adjust the current offline advertisement.

For example, according to the determined offline advertisement delivery strategy, the offline advertisement of the cola is delivered in the period from 12 to 2 pm, but the attention of the pedestrian to the offline advertisement is continuously reduced in the period from 12 to 1 pm, so as to trigger the terminal to adjust the offline advertisement presentation strategy. The terminal finds through analysis that in the current time period, the target user group with higher advertisement concentration index is not a male user of 15-25 years old, but a female user of 25-35 years old, so that the terminal can timely adjust the offline advertisement to the offline advertisement of the female business fashion corresponding to the female user group of 25-35 years old.

According to the object display method provided by the embodiment of the specification, through collecting the image information of pedestrians passing through the terminal, classifying the pedestrians passing through according to the preset dimension by utilizing the image information to obtain different types of target user groups, determining advertisement concentration indexes corresponding to the different types of target user groups, adjusting the off-line advertisement display strategy of the terminal according to the target user groups corresponding to the off-line advertisements to be displayed and the determined advertisement concentration indexes, and updating the off-line advertisements displayed by the terminal.

Therefore, the display effect of the offline advertisements displayed by the terminal is quantified through the collected image information and the determined advertisement concentration indexes corresponding to the target user groups of different types, so that the evaluation of the offline advertisement release effect and the optimization adjustment of the offline advertisement display strategy can be effectively carried out.

Wherein, the object display device includes:

the acquisition module 501 acquires image information of a plurality of pedestrians passing through the object display terminal;

a judging module 502, configured to judge a degree of attention of the object display terminal according to the behavior information of the pedestrian included in the image information;

an identifying module 503, configured to identify target attribute information reflected by the plurality of pedestrians according to the image information if the attention degree is lower than a threshold value;

a determining module 504, configured to determine an object display policy adapted in the object display terminal according to the target attribute information;

and the display module 505 performs object display on the object display terminal according to the determined object display strategy.

Further, the object display terminal is displaying the object while collecting image information of a plurality of pedestrians passing through the object display terminal.

Further, determining an object display policy adapted in the object display terminal according to the target attribute information, including:

Further, according to the judgment result, adjusting an object display policy of the object display terminal including the object, including:

and if the judging result is consistent, replacing the object being displayed in the object display terminal with an object of a different version or a different type.

and if the judging result is inconsistent, updating the object display strategy containing the object according to the corresponding relation between the target attribute information and the object display strategy.

and adding a specified element into the object according to the judgment result.

Further, identifying target attribute information reflected by the plurality of pedestrians according to the image information, includes:

extracting attribute information of each pedestrian from the image information;

Further, judging the attention degree of the object display terminal according to the behavior information of the pedestrian contained in the image information, including:

According to the object display device provided by the embodiment of the specification, the attention degree of the object display terminal is judged through the behavior information of the pedestrians, the attraction degree of the objects displayed by the object display terminal can be quantified, so that the object display strategy can be timely determined, the display objects in the object display terminal can be better attached to the interest points of the pedestrians, and the object display effect and the conversion rate are improved.

Based on the same inventive concept, the present embodiments also provide an electronic device comprising at least one processor and a memory, the memory storing a program and configured to be executed by the at least one processor to:

The other functions of the processor may also be referred to the content described in the above embodiments, which is not described herein.

Based on the same inventive concept, the present embodiments also provide a computer-readable storage medium including a program for use with an electronic device, the program being executable by a processor to perform the steps of:

In the 90 s of the 20 th century, improvements to one technology could clearly distinguish between improvements in hardware (e.g., improvements to circuit structures such as diodes, transistors, switches, etc.) and software (e.g., improvements to the process flow). However, with the development of technology, many improvements of the current method flows can be regarded as direct improvements of hardware circuit structures. Designers almost always obtain corresponding hardware circuit structures by programming improved method flows into hardware circuits. Therefore, an improvement of a method flow cannot be said to be realized by a hardware entity module. For example, a programmable logic device (Programmable Logic Device, PLD) (e.g., a field programmable gate array (Field Programmable gate array, FPGA)) is an integrated circuit whose logic function is determined by the user programming the device. A designer programs to "integrate" a digital system onto a PLD without requiring the chip manufacturer to design and fabricate application-specific integrated circuit chips. Moreover, nowadays, instead of manually manufacturing integrated circuit chips, such programming is mostly implemented by using "logic compiler" software, which is similar to the software compiler used in program development and writing, and the original code before the compiling is also written in a specific programming language, which is called hardware description language (Hardware Description Language, HDL), but not just one of the hdds, but a plurality of kinds, such as ABEL (Advanced Boolean Expression Language), AHDL (Altera Hardware Description Language), confluence, CUPL (Cornell University Programming Language), HDCal, JHDL (Java Hardware Description Language), lava, lola, myHDL, PALASM, RHDL (Ruby Hardware Description Language), etc., VHDL (Very-High-Speed Integrated Circuit Hardware Description Language) and Verilog are currently most commonly used. It will also be apparent to those skilled in the art that a hardware circuit implementing the logic method flow can be readily obtained by merely slightly programming the method flow into an integrated circuit using several of the hardware description languages described above.

The controller may be implemented in any suitable manner, for example, the controller may take the form of, for example, a microprocessor or processor and a computer readable medium storing computer readable program code (e.g., software or firmware) executable by the (micro) processor, logic gates, switches, application specific integrated circuits (Application Specific Integrated Circuit, ASIC), programmable logic controllers, and embedded microcontrollers, examples of which include, but are not limited to, the following microcontrollers: ARC 625D, atmelAT91SAM, microchip PIC18F26K20, and Silicone Labs C8051F320, the memory controller may also be implemented as part of the control logic of the memory. Those skilled in the art will also appreciate that, in addition to implementing the controller in a pure computer readable program code, it is well possible to implement the same functionality by logically programming the method steps such that the controller is in the form of logic gates, switches, application specific integrated circuits, programmable logic controllers, embedded microcontrollers, etc. Such a controller may thus be regarded as a kind of hardware component, and means for performing various functions included therein may also be regarded as structures within the hardware component. Or even means for achieving the various functions may be regarded as either software modules implementing the methods or structures within hardware components.

The system, apparatus, module or unit set forth in the above embodiments may be implemented in particular by a computer chip or entity, or by a product having a certain function. One typical implementation is a computer. In particular, the computer may be, for example, a personal computer, a laptop computer, a cellular telephone, a camera phone, a smart phone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or a combination of any of these devices.

For convenience of description, the above devices are described as being functionally divided into various units, respectively. Of course, the functions of each element may be implemented in one or more software and/or hardware elements when implemented in the present application.

It will be appreciated by those skilled in the art that embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

In one typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include volatile memory in a computer-readable medium, random Access Memory (RAM) and/or nonvolatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of computer-readable media.

Computer readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of storage media for a computer include, but are not limited to, phase change memory (PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), read Only Memory (ROM), electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), digital Versatile Disks (DVD) or other optical storage, magnetic cassettes, magnetic tape disk storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by a computing device. Computer-readable media, as defined herein, does not include transitory computer-readable media (transmission media), such as modulated data signals and carrier waves.

It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article or apparatus that comprises the element.

The application may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. The application may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices.

In this specification, each embodiment is described in a progressive manner, and identical and similar parts of each embodiment are all referred to each other, and each embodiment mainly describes differences from other embodiments. In particular, for system embodiments, since they are substantially similar to method embodiments, the description is relatively simple, as relevant to see a section of the description of method embodiments.

The foregoing is merely exemplary of the present application and is not intended to limit the present application. Various modifications and changes may be made to the present application by those skilled in the art. Any modifications, equivalent substitutions, improvements, etc. that fall within the spirit and principles of the present application are intended to be included within the scope of the claims of the present application.

Claims

1. An object display method, comprising:

judging the attention degree of the object display terminal according to the behavior information of the pedestrian contained in the image information, wherein the attention degree represents the attention degree of the pedestrian to the object display terminal;

2. The method of claim 1, wherein the object display terminal is displaying the object while capturing image information of a plurality of pedestrians passing through the object display terminal.

3. The method of claim 2, determining an adapted object presentation policy in the object presentation terminal based on the target attribute information, comprising:

4. The method of claim 3, adjusting an object display policy including the object in the object display terminal according to the determination result, comprising:

5. The method of claim 3, adjusting an object display policy including the object in the object display terminal according to the determination result, comprising:

6. The method of claim 3, adjusting an object display policy including the object in the object display terminal according to the determination result, comprising:

7. The method of claim 1, identifying target attribute information reflected by the plurality of pedestrians from the image information, comprising:

extracting attribute information of each pedestrian from the image information;

8. The method of claim 7, grouping the extracted attribute information of the plurality of pedestrians, comprising:

and grouping the extracted attribute information of the pedestrians according to preset attribute information classification conditions.

9. The method of claim 7, grouping the extracted attribute information of the plurality of pedestrians, comprising:

and carrying out cluster analysis on the attribute information of the pedestrians to obtain the group.

10. The method of claim 7, the attribute information comprising at least one of:

sex; age, age; height of the body; and (5) dressing.

11. The method of claim 1, determining an adapted object presentation policy in the object presentation terminal based on the target attribute information, comprising:

12. The method of claim 11, further comprising:

and collecting the surrounding environment information of the object display terminal before determining the object display strategy adapted in the object display terminal according to the target attribute information and the surrounding environment information of the object display terminal.

13. The method of claim 1, judging a degree of attention of the object display terminal according to behavior information of the pedestrian included in the image information, comprising:

14. The method of claim 13, the behavior information comprising at least one of:

the pedestrian displays the duration of the terminal facing the object;

the pedestrian faces the object to display eyeball actions when the terminal;

and the limbs of the pedestrians act.

15. The method of claim 1, collecting image information of a plurality of pedestrians passing through the object presentation terminal, comprising:

collecting image information of a plurality of pedestrians passing through an object display terminal in a preset time period;

judging the attention degree of the object display terminal according to the behavior information of the pedestrian contained in the image information, wherein the method comprises the following steps:

and judging the attention degree of the object display terminal according to the image information of the pedestrians in the preset time period.

16. The method of claim 1, the method comprising:

Presetting the attention degree of pedestrians to the object display terminal to different levels according to the behavior information of the pedestrians, wherein the pedestrian proportion with the attention degree higher than the preset condition is counted, and the overall attention degree of the object display terminal is determined according to the pedestrian proportion.

17. The method of claim 1, the determining an adapted object presentation policy in the object presentation terminal according to the target attribute information, comprising:

18. The method of claim 1, wherein the behavior information includes at least one of a finger to object display terminal, a discussion of display of object content with pedestrians next to the finger, and a photograph of the object display terminal.

19. An object display device, comprising:

the judging module is used for judging the attention degree of the object display terminal according to the behavior information of the pedestrian contained in the image information, wherein the attention degree represents the attention degree of the pedestrian to the object display terminal;

20. The apparatus of claim 19, determining an adapted object presentation policy in the object presentation terminal according to the target attribute information, comprising:

21. The apparatus of claim 19, identifying target attribute information reflected by the plurality of pedestrians from the image information, comprising:

extracting attribute information of each pedestrian from the image information;

22. The apparatus of claim 19, determining an adapted object presentation policy in the object presentation terminal according to the target attribute information, comprising:

23. The apparatus of claim 19, wherein determining the degree of interest of the object display terminal based on the behavior information of the pedestrian included in the image information comprises:

24. An electronic device comprising at least one processor and a memory, the memory storing a program and configured to cause the at least one processor to perform the steps of:

25. A computer readable storage medium comprising a program for use in connection with an electronic device, the program being executable by a processor to implement the object presentation method of any one of claims 1-18.