CN117474600A - Interaction method and device based on delivered content, computer equipment and storage medium - Google Patents
Interaction method and device based on delivered content, computer equipment and storage medium Download PDFInfo
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Abstract
The application relates to an interaction method, device, computer equipment and storage medium based on delivered content. Comprising the following steps: displaying information flow on an information flow page corresponding to the target identity, which is provided by the content social platform; the information stream includes advertisement delivery content; responding to triggering operation aiming at the advertisement delivery content, and displaying the acquisition prompt information of the digital collection matched with the advertisement delivery content; the digital collection comprises the advertisement delivery content; and responding to the retrieval operation aiming at the retrieval prompt information, and displaying the retrieval success prompt information of successfully retrieving the digital collection under the condition that the digital collection is retrieved by the target identity. The method can improve the utilization rate of resources.
Description
Technical Field
The present disclosure relates to the field of computer technologies, and in particular, to an interaction method, apparatus, computer device, and storage medium based on delivered content.
Background
With the development of computer technology and internet technology, content is increasingly pushed through a network, for example, video, pictures or articles can be pushed.
In the conventional method, during the content pushing process, the content is generally pushed to more objects, so that the content pushing process generally needs to consume more resources.
However, since in many cases the interaction between the pushed content and the object is limited, the consumed resources are not utilized efficiently, resulting in a low resource utilization.
Disclosure of Invention
In view of the foregoing, it is desirable to provide a method, an apparatus, a computer device, a computer-readable storage medium, and a computer program product for delivering content-based interaction that can improve resource utilization.
In one aspect, the application provides an interaction method based on delivered content. The method comprises the following steps: displaying information flow on an information flow page corresponding to the target identity, which is provided by the content social platform; the information stream includes advertisement delivery content; responding to triggering operation aiming at the advertisement delivery content, and displaying the acquisition prompt information of the digital collection matched with the advertisement delivery content; the digital collection comprises the advertisement delivery content; and responding to the retrieval operation aiming at the retrieval prompt information, and displaying the retrieval success prompt information of successfully retrieving the digital collection under the condition that the digital collection is retrieved by the target identity.
On the other hand, the application also provides an interaction device based on the released content. The device comprises: the information flow display module is used for displaying information flows on an information flow page corresponding to the target identity, which is provided by the content social platform; the information stream includes advertisement delivery content; the acquisition information display module is used for responding to the triggering operation of the advertisement delivery content and displaying acquisition prompt information of the digital collection matched with the advertisement delivery content; the digital collection comprises the advertisement delivery content; and the success information display module is used for responding to the retrieval operation aiming at the retrieval prompt information and displaying the retrieval success prompt information for successfully retrieving the digital collection under the condition that the digital collection is retrieved by the target identity.
In some embodiments, the apparatus is further to: responding to the change of the terminal gesture, triggering the advertisement putting content to change along with the change of the terminal gesture; the digital collection comprises advertisement delivery content corresponding to the target moment in the changing process.
In some embodiments, the apparatus is further to: responding to the environmental sound, and triggering the advertisement delivery content to change along with the environmental sound; the digital collection comprises advertisement delivery content corresponding to a target moment in the changing process; and stopping the advertisement delivery content from changing in response to the stopping event of the environmental sound.
In some embodiments, the apparatus is further to: responding to the environmental sound, and triggering target elements in the advertisement delivery content to change along with the environmental sound; the digital stock comprises advertisement delivery content corresponding to target time in the process of changing the target element.
In some embodiments, the apparatus is further to: identifying a content input area in the advertising content; presenting content input into the content input area in response to an input operation for the content input area; the digital collection also includes the entered content.
In some embodiments, the success information display module is further configured to display a pickup success prompt message for successfully picking up the digital collection, and display a viewing entry of the digital collection; the device is also used for responding to the triggering operation of the view entrance of the digital collection and displaying the digital collection.
In some embodiments, the content social platform is a platform provided by the social application and used for social connection based on content, the viewing portal of the digital collection is a portal of a digital collection application providing a function of browsing digital collections, and the digital collection application is a sub-application of the social application; the device is further used for responding to the triggering operation of an inlet of the digital collection application and displaying the digital collection in the digital collection application; the information flow display module is further used for displaying an entry of the content social platform in the social application; and responding to the triggering operation of the entrance of the content social platform, displaying an information flow page corresponding to the target identity on the content social platform, and displaying the information flow on the information flow page.
In some embodiments, the advertising content includes campaign information for a target campaign; the device is also used for responding to the triggering operation of the view entrance of the digital collection and displaying the activity entrance of the target activity while displaying the digital collection.
In some embodiments, the success information display module is further configured to display a pickup success prompt message for successfully picking up the digital collection; displaying a viewing inlet of the digital collection, and displaying content-associated identity information corresponding to the advertisement delivery content at the viewing inlet of the digital collection; the content-associated identity information is identity information related to the advertising content.
In some embodiments, the apparatus further comprises: the acquisition triggering inlet display module is used for displaying an acquisition triggering inlet of the digital collection corresponding to the advertisement delivery content under the condition that the digital collection matched with the advertisement delivery content is not successfully acquired by the target identity; and the acquisition information display module is also used for responding to the triggering operation of the acquisition triggering inlet for the digital collection and displaying acquisition prompt information of the digital collection matched with the advertisement putting content.
In some embodiments, the retrieval trigger entry display module is further configured to display a floating window in a page area where the advertisement delivery content is located, and display a retrieval trigger entry of the digital collection in the floating window.
In some embodiments, the apparatus is further to: under the condition that the digital collection is picked up by the target identity, a picking trigger inlet for displaying the digital collection is canceled; and displaying the acquired prompt information of the digital collection corresponding to the advertisement delivery content.
In some embodiments, the apparatus is further to: when the digital collection is received by the target identity, displaying a viewing inlet of the digital collection corresponding to the advertisement putting content; and displaying the digital collection in response to a trigger operation for a viewing portal of the digital collection.
In some embodiments, the apparatus is further to: under the condition that the digital collection is picked up by the target identity, displaying an avatar to generate an entry; responding to a triggering operation of generating an entry for the head portrait, and displaying a head portrait editing area; responding to the head portrait generating operation, obtaining editing information input to the head portrait editing area; generating an avatar picture containing the editing information based on the editing information and the digital collection; the avatar picture includes at least a portion of the digital stock.
In some embodiments, the digital collection is pre-generated; the digital collection generation module is used for carrying out picture conversion based on the advertisement delivery content to obtain a digital collection matched with the advertisement delivery content; the arrangement form of the advertisement putting contents in the digital collection is consistent with the arrangement form of the advertisement putting contents in the information flow page.
In some embodiments, the success information display module is further configured to send a digital collection pickup request to a server in response to a pickup operation for the pickup prompt information; the digital collection acquisition request carries the target identity, and the server gives the attribution right of the digital collection to a target object represented by the target identity; and under the condition that the attribution right of the digital collection is given to the target object, displaying acquisition success prompt information of successfully acquiring the digital collection.
In another aspect, the present application also provides a computer device. The computer device comprises a memory and a processor, wherein the memory stores a computer program, and the processor realizes the steps in the interaction method based on the released content when executing the computer program.
In another aspect, the present application also provides a computer-readable storage medium. The computer readable storage medium has stored thereon a computer program which, when executed by a processor, implements the steps in the above-described interactive method based on delivered content.
In another aspect, the present application also provides a computer program product. The computer program product comprises a computer program which, when executed by a processor, implements the steps of the above-described interactive method based on delivered content.
The interaction method, the interaction device, the computer equipment, the storage medium and the computer program product based on the released content show the information flow on the information flow page corresponding to the target identity and provided by the content social platform; the information flow comprises advertisement putting contents, and the acquisition prompt information of the digital collection matched with the advertisement putting contents is displayed in response to the triggering operation aiming at the advertisement putting contents; the digital collection comprises advertisement delivery content, and in response to the retrieval operation aiming at the retrieval prompt information, retrieval success prompt information of successfully retrieving the digital collection is displayed under the condition that the digital collection is retrieved by the target identity. Therefore, interaction forms are enriched, and the resource utilization rate is improved.
Drawings
FIG. 1 is an application environment diagram of an interactive method based on delivered content in some embodiments;
FIG. 2 is a flow diagram of an interactive method based on delivered content in some embodiments;
FIG. 3 is a schematic diagram of an information flow page in some embodiments;
FIG. 4 is a schematic diagram of a digital collection retrieval page in some embodiments;
FIG. 5 is a schematic diagram of a get results display page in some embodiments;
FIG. 6 is a schematic diagram of a digital collection page in some embodiments;
FIG. 7 is a schematic diagram of an information flow page in some embodiments;
FIG. 8 is a schematic diagram of an information flow page in some embodiments;
FIG. 9 is a schematic diagram of an information flow page in some embodiments;
FIG. 10 is a schematic diagram of an information flow page in some embodiments;
FIG. 11 is a schematic diagram of a get results display page in some embodiments;
FIG. 12 is a flow diagram of an interactive method based on delivered content in some embodiments;
FIG. 13 is a frame diagram of generating a digital collection in some embodiments;
FIG. 14 is a block diagram of an architecture of an interactive apparatus based on delivering content in some embodiments;
FIG. 15 is an internal block diagram of a computer device in some embodiments;
FIG. 16 is an internal block diagram of a computer device in some embodiments.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the present application will be further described in detail with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the present application.
The interaction method based on the released content, provided by the embodiment of the application, can be applied to an application environment shown in fig. 1. Wherein the terminal 102 communicates with the server 104 via a network. The data storage system may store data that the server 104 needs to process. The data storage system may be integrated on the server 104 or may be located on the cloud or other servers.
Specifically, the terminal 102 may display an information flow page provided by the content social platform and corresponding to the target identity, and display an information flow on the information flow page, where the information flow includes advertisement delivery content. The terminal 102 can respond to the triggering operation for the advertisement delivery content and display the acquisition prompt information of the digital collection matched with the advertisement delivery content; the digital collection includes advertising content. The terminal 102 may respond to the retrieval operation for retrieving the prompt information, and display the retrieval success prompt information of successfully retrieving the digital collection under the condition that the digital collection is retrieved with the target identity.
The interaction method based on the delivered content can be based on a blockchain technology, for example, digital stock is generated based on the blockchain technology and stored in a blockchain. Blockchain (Blockchain) is a new application mode of computer technologies such as distributed data storage, point-to-point transmission, consensus mechanisms, encryption algorithms, and the like. The blockchain is essentially a decentralised database, which is a series of data blocks generated by cryptographic methods, each data block containing a batch of information of network transactions for verifying the validity (anti-counterfeiting) of the information and generating the next block. The blockchain may include a blockchain underlying platform, a platform product services layer, and an application services layer.
A blockchain is a data sharing system that may include multiple nodes, which may be individual clients in the data sharing system. Each node may receive input information while operating normally and maintain shared data within the data sharing system based on the received input information. In order to ensure the information intercommunication in the data sharing system, information connection can exist between each node in the data sharing system, and the nodes can transmit information through the information connection. For example, when any node in the data sharing system receives input information, other nodes in the data sharing system acquire the input information according to a consensus algorithm, and store the input information as data in the shared data, so that the data stored on all nodes in the data sharing system are consistent.
Each node in the data sharing system has a node identifier corresponding to the node identifier, and each node in the data sharing system can store the node identifiers of other nodes in the data sharing system, so that the generated block can be broadcast to other nodes in the data sharing system according to the node identifiers of other nodes. Each node can maintain a node identification list shown in the following table, and the node names and the node identifications are correspondingly stored in the node identification list.
The terminal 102 may be, but not limited to, various desktop computers, notebook computers, smart phones, tablet computers, internet of things devices, and portable wearable devices, where the internet of things devices may be smart speakers, smart televisions, smart air conditioners, smart vehicle devices, and the like. The portable wearable device may be a smart watch, smart bracelet, headset, or the like. The server 104 may be implemented as a stand-alone server or as a server cluster of multiple servers. Server 104 may join the blockchain network as one of the nodes. The type of blockchain network is flexible and diverse, and can be any of public, private or alliance chains, for example, with digital collections having unique digital certificates in the blockchain.
In some embodiments, as shown in fig. 2, there is provided an interaction method based on delivered content, where the method may be performed by a terminal, and may also be performed by the terminal and a server together, and the method is applied to the terminal 102 in fig. 1, and is described by taking as an example, the following steps:
step 202, an information flow page corresponding to a target identity is provided by a content social platform, and the information flow is displayed; the information stream includes advertising content.
The content social platform is a platform for social contact based on content. The content may be in any form of content including, but not limited to, at least one of text, pictures, voice, or video. The content social platform may be a platform in a social application, which may be a social application providing personal social functionality or a social application providing community social functionality, which may be an instant messaging application, for example, and the content social platform may be a circle of friends in the social application, for example.
The target identity is a unique identity for representing the identity of a user, different users have different identities, the target identity can be specifically account information of the user in an application program, or can be other identity information for uniquely representing the user, and the target identity can comprise at least one of a mobile phone number, an identity card number or a passport number.
Information streams (Feeds) are carriers of information, which may contain at least one of text, pictures, voice, video. The information stream is a continuously updated information stream that is presented to the user content. An information stream is a content stream that can be scrolled through and can appear anywhere on a page. The information flow page is a page showing the information flow. The information flow page may be used to present at least one of social media user friend dynamics, information media, or audiovisual media content flows. The information flow page can be, for example, a page corresponding to a friend circle in social application, and is used for displaying information shared in the friend circle, and the like. Advertising content refers to content contained by the advertising that is being placed, and may include, for example, at least one of advertising text, pictures, or video.
The information stream may include a impression content card, the card content of the impression content card including advertising impression content. Card content refers to content displayed in a content card, and the card content comprises advertisement content, can also comprise other content, for example, can also comprise at least one of a head portrait for advertisement, a nickname for advertisement or an advertisement component. The card content may be, for example, an advertisement outer layer that may include at least one of a head portrait for an advertisement, a nickname for an advertisement, an advertisement document, a picture, a video, or an advertisement component.
Specifically, the terminal may display an entry of the content social platform in a social application logged in with a target identity, respond to a trigger operation for the entry of the content social platform, display an information flow page provided by the content social platform and corresponding to the target identity, and display an information flow corresponding to the target identity on the information flow page. The terminal scrolls the presentation information stream in response to a sliding or scrolling operation triggered at the information stream page.
In some embodiments, the terminal may refresh the presentation information stream in response to an information stream refresh operation triggered at an information stream page. Wherein the information stream refresh operation includes, but is not limited to, at least one of a pull-down brush or a pull-down refresh. The pull-down refreshing refers to the operation of loading or refreshing the displayed information in a smart terminal such as a smart phone, a tablet or a computer. And under the condition that the terminal does not detect the information flow refreshing operation, the terminal can keep the information displayed in the information flow page unchanged. For example, when the user's information flow page stays, the information presented in the information flow page is kept unchanged. When the page stays, the user stays on the page, and the refreshing operation, such as the up-sliding operation and the down-sliding operation, is not performed. As shown in fig. 3, an information flow page 300 is illustrated, and an area in the information flow page 300 located in a dashed box 302 is an area occupied by a content card to be delivered, where the content card can be understood as an area in the page. The content in the information flow page 300 located in the dashed box 302 is card content and the content in the region 304 is advertising content.
Step 204, responding to the triggering operation for the advertisement delivery content, and displaying the acquisition prompt information of the digital collection matched with the advertisement delivery content; the digital collection includes advertising content.
Wherein the triggering operation includes, but is not limited to, at least one of a click operation, a double click operation, a drag operation, or a long press operation. The acquisition prompt information is used for prompting acquisition of digital collection. The trigger operation for the advertisement delivery content may be a trigger operation for any position of the advertisement delivery content, or a trigger operation for any content in the card content of the delivery content card, which is not limited herein.
Digital collections are in essence regulated NFTs (Non-heterogeneous digital assets), which are specific works, artwork, and merchandise, such as digital drawings, pictures, music, video, 3D models, etc., that are uniquely identified using blockchain technology. Each digital collection maps to a unique sequence on a particular blockchain, is not tamperable, is not divisible, and is not interchangeable. Each digital collection has a unique digital voucher, which is a digital voucher that characterizes the uniqueness of the digital collection, and is a non-repeating digital voucher that is assigned to the digital collection stored on the blockchain based on blockchain technology. Unique digital certificates are generated for digital collections based on blockchain technology to enable the issued digital collections to be unique. It should be noted that, the uniqueness of the digital collection is not necessarily the uniqueness of the specific product expression, but is the uniqueness of the digital certificate. For digital collections having the same manifestation, the distinction can be made by different digital certificates, but the number of releases of digital collections having the same product manifestation is constant. For example, if a certain issuer makes a total of 10 digital images for the same digital drawing based on the blockchain technique, the 10 digital images have the same image content, but the 10 digital images each have different digital identifications. The digital stock that matches the advertising content is pre-generated.
The digital collection includes advertising content, which may include, for example, at least one of advertising text, pictures, or video. The arrangement form of the advertisement putting contents in the digital collection is the same as the arrangement form of the advertisement putting contents in the information flow page.
It should be noted that, the form of the advertisement delivery content in the digital collection may be different from or the same as the attribute of the advertisement delivery content in the information flow page, where the attribute includes at least one of a link attribute or a response attribute, the link attribute refers to a correspondence between the content and the link, when a trigger operation for the content is received, the content pointed to by the link having a correspondence with the content is displayed, and the response attribute refers to a page that when a trigger operation for the content is received, the terminal may be triggered to update the display page, for example, when the terminal receives the trigger operation for the content, the corresponding drop-down list is displayed, for example, in a case that the content has a function of triggering the display drop-down list. The same content may be in a different form in the digital stock than in the information flow page or may be the same, e.g. the information flow page includes a picture with response properties, and the digital stock may include only the same picture as the picture.
The digital collection matched with the advertisement delivery content can be generated before the advertisement delivery content is pushed to the information flow page corresponding to the target identity, or can be generated after the advertisement delivery content is pushed to the information flow page corresponding to the target identity. For example, after the terminal displays the advertisement delivery content, the advertisement delivery content may be updated according to the gesture of the terminal or the environmental sound, for example, an element in the advertisement delivery content may be changed, or a new element may be added to the advertisement delivery content.
Specifically, the terminal responds to triggering operation for advertisement delivery content triggered by the target identity, a digital collection acquisition page is displayed, and acquisition prompt information for digital collections matched with the advertisement delivery content is displayed on the digital collection acquisition page. As shown in FIG. 4, a digital collection retrieval page 400 is illustrated, with retrieval prompts such as the "click to get" control 402 of FIG. 4.
In some embodiments, the terminal displays a digital collection retrieval page in response to a triggering operation for advertisement delivery content, and displays retrieval prompt information and digital collections on the digital collection retrieval page.
In some embodiments, the terminal displays a digital collection pickup page in response to a triggering operation for advertisement delivery content, and displays pickup prompt information, digital collections and identification information of the digital collections, for example, a collection number and a collection name of the digital collections in the digital collection pickup page. As shown in fig. 4, the collection number "12345678" of the digital collection and the collection name "advertising digital collection" are displayed in the digital collection pickup page. The identification information of the digital collection includes information that is indicative of the digital collection, including but not limited to at least one of a collection number or a collection name of the digital collection.
In some embodiments, the terminal displays a digital collection acquisition page in response to a triggering operation for advertisement delivery content, in the digital collection acquisition page, acquisition prompt information and information of a mode of generating the digital collection may be displayed, for example, the information of the mode of generating the digital collection may be "advertisement just browsed is packaged" in fig. 4, which indicates that the digital collection is generated based on packaging an advertisement outer layer, for example, a picture corresponding to the advertisement outer layer may be generated, the digital collection may be obtained based on the generated picture, and for example, the generated picture may be used as the digital collection.
Step 206, responding to the retrieval operation aiming at the retrieval prompt information, and displaying the retrieval success prompt information of successfully retrieving the digital collection under the condition that the digital collection is retrieved by the target identity.
The operation of retrieving the prompt message includes, but is not limited to, at least one of clicking or sliding the retrieving prompt message. The acquisition success prompt message is used for prompting that the digital collection is successfully acquired.
Specifically, the terminal responds to the acquisition operation aiming at the acquisition prompt information, sends a digital collection acquisition request to the server, the digital collection acquisition request carries a target identity and identification information of the digital collection, the server assigns the attribution right of the digital collection corresponding to the identification information to a target object represented by the target identity based on the digital collection acquisition request, then returns attribution right assignment success information to the terminal, the attribution right assignment success information is used for representing that the digital collection is successfully acquired by the target identity, and the terminal displays acquisition success prompt information of successfully acquiring the digital collection under the condition that the terminal receives the attribution right assignment success information.
In some embodiments, under the condition that the attribution right of the digital collection is given to the target object, the terminal may display a retrieval result display page of the digital collection, and display a viewing entry of the digital collection and retrieval success prompt information on the retrieval result display page of the digital collection. As shown in FIG. 5, a digital collection pickup results display page 500 is shown, with a viewing portal for the digital collection, such as control 502 in FIG. 5. The terminal responds to the triggering operation of the viewing inlet for the digital collection, can display a digital collection page, and displays the digital collection in the digital collection page. For example, the terminal displays the digital collection page in fig. 6 and displays the digital collection 602 in the digital collection page in response to a click operation on the control 502. The retrieval success notification message may be, for example, "retrieved" in fig. 5.
In some embodiments, the terminal may respond to a trigger operation for the advertisement delivery content to display a retrieval prompt message for the digital collection matched with the advertisement delivery content, if the digital collection matched with the advertisement delivery content is not successfully retrieved with the target identity.
In some embodiments, the terminal may display the acquired prompt for the digital collection if the digital collection is acquired with the target identity. The acquired prompt information of the digital collection is used for prompting that the digital collection is acquired by the target identity. The picked up cue information may include at least one of a picking time of the digital collection, a collection number, or a collection name. The number of the digital collection may be the same as or different from the unique digital certificate, and may be determined according to the distribution logic of the blockchain to distribute the digital certificates to the digital collections.
In the interaction method based on the released content, the information flow page corresponding to the target identity is provided by the content social platform, and the information flow is displayed; the information flow comprises advertisement putting contents, and the acquisition prompt information of the digital collection matched with the advertisement putting contents is displayed in response to the triggering operation aiming at the advertisement putting contents; the digital collection comprises advertisement delivery content, and in response to the retrieval operation aiming at the retrieval prompt information, retrieval success prompt information of successfully retrieving the digital collection is displayed under the condition that the digital collection is retrieved by the target identity. Therefore, interaction forms are enriched, and the resource utilization rate is improved.
In addition, the traditional digital stock is usually customized, such as pre-purchased or designed, and the complexity of generating the digital stock is high, and the digital stock is generated based on the advertisement delivery content, so that the efficiency of generating the digital stock is improved, and the digital stock contains the advertisement delivery content, so that the digital stock embodies the information of the delivered content, further popularization of the delivered content is facilitated, for example, when the delivered content is an advertisement, the conversion rate for the advertisement can be improved.
With the continuous development of social products, the advertising patterns of the social products are also continuously changed, users pursue more and more interesting and rich pattern demands on the basic original forms, and pursue interactive patterns combined with real-time scenes, so that higher demands are put on the interestingness of the advertisements on the forms and originality. The interaction method based on the delivered content can enrich the interaction modes in the field of advertisement delivery, so that the resource utilization rate is improved.
In some embodiments, the method further comprises: responding to the change of the terminal gesture, triggering the advertisement putting content to change along with the change of the terminal gesture; the digital collection comprises advertisement delivery content corresponding to the target moment in the changing process.
The terminal gesture refers to the gesture of the terminal displaying the information flow page. The attitude of the terminal may be expressed in terms of pitch, roll and yaw of the terminal. For example, a preset center point on the terminal is determined, a three-dimensional coordinate system is established by taking the preset center point as a coordinate origin, the three-dimensional coordinate system comprises an X axis, a Y axis and a Z axis which are perpendicular to each other, the direction of the Z axis is the opposite direction of gravity, the direction of the Y axis is the forward direction, and the direction of the X axis is the forward direction. The pitch angle of the terminal may be an angle at which the terminal rotates about the Y axis, the roll angle of the terminal may be an angle at which the terminal rotates about the X axis, and the yaw angle of the terminal may be an angle at which the terminal rotates about the Z axis. The preset center point may be any one of a center point of the content card or a center point of the terminal. The target time may be any time during the course of the change in the advertising content.
Specifically, the terminal may acquire the terminal pose according to the pose sensor of the terminal. Wherein the attitude sensor comprises at least one of sensors including but not limited to a gravity sensor, a gyroscope, an accelerometer, an electronic compass and the like. For example, the terminal can determine the change of the gesture of the terminal by responding to the data transmitted by the gravity sensor, so as to adjust the advertisement delivery content, and further cast a corresponding digital stock.
In some embodiments, in the event of a change in the gesture of the terminal, at least a portion of the ad impression changes, such as a particular one of the ad impressions, or all of the ad impressions. The specific content may be preset as needed, including but not limited to water, feathers, animals, etc. The manner of changing the advertising content includes, but is not limited to, at least one of moving, disappearing, or changing from static to dynamic. For example, when the terminal gesture changes, water in the advertisement delivery content may ripple, feathers in the advertisement delivery content may fly, and so on.
In some embodiments, where the pose of the terminal remains unchanged, the advertising content presented in the terminal may remain unchanged or revert to pre-change advertising content.
In some embodiments, a terminal displays an information stream on an information stream page provided by a content social platform and corresponding to a target identity, the terminal triggers advertisement delivery content to change along with the change of the terminal gesture in response to the change of the terminal gesture, image acquisition is performed in the process of changing the advertisement delivery content, the acquired image comprises the advertisement delivery content corresponding to the target moment in the change process, the acquired image is sent to a server, and the server generates a digital collection matched with the advertisement delivery content based on the acquired image, so that the digital collection comprises the advertisement delivery content corresponding to the target moment in the change process. The terminal can respond to the triggering operation for the advertisement delivery content to display the acquisition prompt information of the digital collection matched with the advertisement delivery content.
In the embodiment, the advertisement delivery content is triggered to change along with the change of the terminal gesture in response to the change of the terminal gesture, and the digital stock comprises the advertisement delivery content corresponding to the target moment in the change process, so that the display content of the digital stock is customized based on the operation of a user, and the flexibility of generating the digital stock is improved.
In some embodiments, the method further comprises: responding to the environmental sound, and triggering the advertisement delivery content to change along with the environmental sound; the digital collection comprises advertisement delivery content corresponding to a target moment in the changing process; and stopping the advertisement delivery content from changing in response to the stopping event of the environmental sound.
The environmental sound refers to a sound in the environment where the terminal displaying the information stream page is located, and may be a sound emitted in nature, for example, a wind sound, or a sound emitted by an artificial person, for example, a speaking sound, an exhaling sound, or the like. The target time may be any time during the course of the change in the advertising content.
Specifically, the terminal may be provided with an audio input device, and the terminal triggers the advertisement delivery content to change along with the environmental sound in response to the environmental sound collected by the audio input device, for example, may trigger at least a part of the advertisement delivery content to change, for example, may be that a specific content in the advertisement delivery content changes, or that the advertisement delivery content changes entirely. The specific content may be preset as needed, including but not limited to water, feathers, animals, etc. The manner of changing the advertising content includes, but is not limited to, at least one of moving, disappearing, or changing from static to dynamic. For example, when the terminal gesture changes, water in the advertisement delivery content may ripple, feathers in the advertisement delivery content may fly, and so on. The audio input device may be, for example, a microphone. Or, the terminal responds to the environmental sound collected by the audio input device, and adds elements which change along with the environmental sound, such as feathers or water waves, to the advertisement delivery content, so that the advertisement delivery content changes.
In some embodiments, the environmental sound is an environmental wind sound, the terminal may trigger the advertisement delivery content to change along with the environmental wind sound in response to the environmental wind sound, and stop the advertisement delivery content from changing in response to a stop event of the environmental wind sound. The environmental wind sound can be natural wind sound or artificial wind sound, for example, the wind sound is generated by blowing a microphone, for example, sound data is collected through the microphone, for example, the wind microphone is blown, and further, the advertisement display content is adjusted, for example, the wind can blow feathers or water waves.
In some embodiments, the terminal stops advertising content from changing when the ambient sound stops, e.g., the advertising content presented in the terminal may remain unchanged or revert to pre-change advertising content.
In some embodiments, a terminal displays an information stream on an information stream page provided by a content social platform and corresponding to a target identity, the terminal responds to environmental sound, triggers advertisement delivery content to change along with the environmental sound, performs image acquisition in the process of changing the advertisement delivery content, the acquired image comprises the advertisement delivery content corresponding to a target moment in the changing process, sends the acquired image to a server, and the server generates a digital collection matched with the advertisement delivery content based on the acquired image, so that the digital collection comprises the advertisement delivery content corresponding to the target moment in the changing process. The terminal can respond to the triggering operation for the advertisement delivery content to display the acquisition prompt information of the digital collection matched with the advertisement delivery content.
In the embodiment, the change of the advertisement putting content is controlled according to the environmental sound, and then the digital stock is generated according to the advertisement putting content in the change, so that the flexibility of generating the digital stock is improved.
In some embodiments, the triggering the advertisement delivery content to follow the ambient sound in response to the ambient sound comprises: responding to the environmental sound, and triggering target elements in the advertisement delivery content to change along with the environmental sound; the digital stock comprises advertisement delivery content corresponding to target time in the process of changing the target element.
The target element may be an element that can be affected by environmental sound in the advertisement delivery content, for example, when the environmental sound is environmental wind sound, if an element that can be affected by environmental wind sound exists in the advertisement delivery content, for example, if an element that can be affected by wind sound, such as water or feathers, exists in the advertisement delivery content, then the water or feathers may be the target element. Under the influence of environmental wind sound, the water can be corrugated, the feathers can fly, namely, the water in the advertisement putting content in the change can be corrugated, and the feathers can fly.
In this embodiment, in response to the environmental sound, the target element in the advertisement delivery content is triggered to change along with the environmental sound, so that the element in the advertisement delivery content can be driven to change by using the environmental sound, so that the advertisement delivery content is changed, and further, a digital stock is generated according to the changing advertisement delivery content, and the flexibility of generating the digital stock is improved.
In some embodiments, the method further comprises: identifying a content input area in the advertising content; presenting content input into the content input area in response to an input operation for the content input area; the digital collection also includes the entered content.
Wherein the content input area is an area for receiving content input by a user, and the content input area may present the content input by the user. The content input area may be an area outside of the area where key elements in the ad placement content are located. Key elements include, but are not limited to, key characters or key items in the ad impression content, and the like. Of course, the area where the key element is located may be determined as a content input area, and the specific position of the content input area is not limited here.
Specifically, the terminal may perform image recognition on the advertisement delivery content to identify a content input area in the advertisement delivery content, for example, the terminal may generate an image including the advertisement delivery content, and identify an image area in the image where the advertisement delivery content is located, to obtain the content input area. For example, the terminal may determine an area other than the key element from the image area in which the advertisement delivery content is located, resulting in a content input area. The content entered includes, but is not limited to, a photograph or other picture of the user himself. In some embodiments, after the terminal displays the advertisement delivery content, an image including the advertisement delivery content is generated, the image is sent to the server, the server performs image recognition on the image, a content input area is recognized in the advertisement delivery content, position information of the content input area is returned to the terminal, and the terminal can display the content input area indicated by the position information in the advertisement delivery content.
In some embodiments, the terminal may display the input content, that is, display the input content in the advertisement delivery content, in response to an input operation for the content input area, and may generate an image including the input content and the advertisement delivery content, where it is to be noted that, since the content input area is determined in the advertisement delivery content, the input content may cover a part of the content in the advertisement delivery content, and the generated image may not display the complete advertisement delivery content. The terminal can send the generated image to a server, and the server can generate a digital collection matched with the advertisement delivery content according to the received image.
In some embodiments, the terminal displays the information flow on an information flow page provided by the content social platform and corresponding to the target identity, the terminal can identify a content input area in the advertisement delivery content, respond to the input operation for the content input area, display the content input into the content input area, acquire images after inputting the content, the acquired images comprise the input content and the advertisement delivery content, send the acquired images to the server, and the server generates a digital collection matched with the advertisement delivery content based on the acquired images, so that the digital collection further comprises the input content. The terminal can respond to the triggering operation for the advertisement delivery content to display the acquisition prompt information of the digital collection matched with the advertisement delivery content.
In this embodiment, the content input area may provide an entry for inputting content, so that the display content of the digital collection is customized based on the operation of the user, and flexibility in generating the digital collection is improved.
In some embodiments, displaying the pickup success cue information for successfully picking up the digital collection includes: displaying the prompt information of successful acquisition success of successfully acquiring the digital collection, and displaying the checking entrance of the digital collection; the method further comprises the steps of: in response to a trigger operation for a viewing portal of the digital collection, the digital collection is presented.
The viewing portal of the digital collection is used for triggering and displaying the digital collection, for example, is used for triggering and displaying the digital collection in a collection page of the digital collection, namely, the viewing portal of the digital collection is a triggering portal used for jumping to the collection page of the digital collection when triggering. The viewing entrance of the digital collection can be specifically displayed through modes such as a trigger button, a trigger link and the like. The view operation is a designated operation of a trigger of a view entry of the digital collection, such as a click operation, a long press operation, a double click operation, a drag operation, or the like, triggered by the view entry of the digital collection. The viewing portal of the digital collection may be presented in at least one of the various pages presented after the digital collection is successfully retrieved.
Specifically, the terminal responds to the retrieval operation aiming at the retrieval prompt information, and displays a retrieval result display page of the digital collection under the condition that the digital collection is retrieved by the target identity, and displays the retrieval success prompt information of successfully retrieving the digital collection and displays a viewing inlet of the digital collection in the retrieval result display page of the digital collection. And the terminal responds to the triggering operation of the viewing inlet for the digital collection, displays the collection page of the digital collection, and displays the digital collection on the collection page of the digital collection. So that the user can enter the collection page of the digital collection through the checking entrance to check the digital collection which is picked up by the target identity. For example, in the case where the terminal receives a click operation for the view portal 502 in fig. 5, the page may be adjusted from the retrieval result display page 500 to the digital collection page 600 in fig. 6, and the digital collection 602 retrieved with the target identity is displayed in the page 600.
In this embodiment, the viewing portal for displaying the digital collection is displayed, and the digital collection is displayed in response to the triggering operation of the viewing portal for the digital collection, so that the user can conveniently and quickly view the digital collection acquired by the target identity, the interaction efficiency is improved, and the resource utilization rate is improved.
In some embodiments, the content social platform is a platform provided by a social application that performs social interaction based on content, the viewing portal of the digital collection is a portal of the digital collection application that provides a function of browsing the digital collection, and the digital collection application is a sub-application of the social application; in response to a trigger operation for a viewing portal of the digital collection, displaying the digital collection includes: displaying the digital collection in the digital collection application in response to a trigger operation for an entry of the digital collection application; information flow pages corresponding to the target identity are provided on the content social platform, and information flow displaying comprises: displaying an entry of a content social platform in a social application; and responding to the triggering operation of the entrance of the content social platform, displaying the information flow page corresponding to the target identity on the content social platform, and displaying the information flow on the information flow page.
The digital collection application is an application for providing a function of browsing and viewing digital collections. The digital collection application may be a stand-alone application or a sub-application of a social application. The sub-application is an application that can be implemented in the environment provided by the parent application, and the sub-application may be, for example, an applet, which refers to an application that can be used without downloading or installing. A developer may develop an applet based on certain software in which the applet may be obtained and propagated. The parent application is an application carrying the child application, providing an environment for the implementation of the child application. The parent application is a native application. A native application is an application that can run directly on an operating system. The parent application may be a social application, a dedicated application that specifically supports child applications, a file management application, a music application, a video application, a mail application, or a game application, among others. Social applications include instant messaging applications, SNS (Social Network Software, social network service) applications, short video applications or live applications, among others.
The content social platform belongs to a social application, the content social platform is a platform for social contact based on content provided by the social application, and the digital collection application is a sub-application of the social application. The page of the digital collection application may be entered through a page provided by the social application.
Specifically, the terminal responds to the triggering operation of the entrance of the digital collection application, and the digital collection is displayed in a digital collection page corresponding to the target identity, provided by the digital collection application. For example, the control 502 in fig. 5 is an entry for a digital collection application, fig. 6 is a digital collection page, and when the terminal receives a click operation for the control 502 in fig. 5, the page can be adjusted from 500 to the digital collection page 600 in fig. 6, and the digital collection 602 that is picked up with the target identity is displayed in the digital collection page 600.
In some embodiments, the terminal may display a social page of the social application logged in with the target identity, display an entry of the content social platform in the social page, respond to a trigger operation for the entry of the content social platform, display an information flow page corresponding to the target identity on the content social platform, and display an information flow on the information flow page.
In this embodiment, in response to a trigger operation for an entry of the digital collection application, the digital collection is displayed in the digital collection application, so that when the digital collection is collected by the digital collection application, the collected digital collection can be quickly checked by the entry of the digital collection application, thereby improving interaction efficiency and resource utilization. In addition, the entrance of the content social platform is displayed in the social application, so that the content social platform can be rapidly carried out through the social application, the information flow page can be rapidly displayed, the information flow can be rapidly displayed, the interaction efficiency is improved, and the resource utilization rate is improved.
In some embodiments, the advertising content includes campaign information for the target campaign; in response to a trigger operation for a viewing portal of the digital collection, displaying the digital collection includes: in response to a trigger operation for a view portal of the digital collection, an activity portal of the target activity is presented while the digital collection is presented.
Wherein the activity information of the target activity includes, but is not limited to, at least one of a name, time or place of the target activity, and the like. The target activity may refer to at least one of an on-line organization activity or an off-line organization activity, and the target activity may be, for example, an on-line merchandise promotion activity. For example, the activity information of the target activity may be "abc promotional activity" in fig. 3. The activity entry of the target activity is an entry for triggering entry into an activity page corresponding to the target activity. The activity entry of the target activity may be at least one of a link or a button, for example a button.
Specifically, the terminal responds to the triggering operation of the view entrance for the digital collection, displays a digital collection page, and displays the digital collection and an activity entrance of the target activity on the digital collection page. And the terminal responds to the triggering operation of the activity entrance aiming at the target activity, and displays the activity page corresponding to the target activity.
In some embodiments, the activity portal of the target activity is a portal of a third party application, which is a different application than the social application to which the content social platform belongs. For example, the third party application may be a shopping class application. The terminal responds to the triggering operation of the entry aiming at the third party application, displays an activity page corresponding to the target activity provided by the third party application, and can display information corresponding to the advertisement delivery content, such as information of commodities included in the advertisement delivery content, on the activity page.
In this embodiment, in response to a triggering operation of a viewing portal for a digital collection, the activity portal of a target activity is displayed while the digital collection is displayed, so that the user can quickly jump to an activity page of the target activity according to the activity portal of the target activity, and the interaction efficiency is improved, thereby improving the resource utilization rate.
In some embodiments, displaying the pickup success prompt for successful pickup of the digital collection and displaying the view entry for the digital collection comprises: displaying acquisition success prompt information of successfully acquiring the digital collection; displaying a viewing inlet of the digital collection, and displaying content association identity information corresponding to the advertisement putting content at the viewing inlet of the digital collection; the content-associated identity information is identity information related to the advertising content.
The content-associated identity information corresponding to the advertisement delivery content refers to identity information related to the advertisement delivery content, including, but not limited to, at least one of identity information of all parties of the articles in the advertisement delivery content and identity information of a provider providing the articles in the advertisement delivery content. The content-associated identity information of the advertising content may be identity information of an advertiser including, but not limited to, at least one of a head portrait or a nickname used by the advertisement. The avatar or nickname used by the advertisement may be information representing the identity of the advertiser to which the advertisement corresponds.
Specifically, the terminal responds to the retrieval operation aiming at the retrieval prompt information, and displays the retrieval success prompt information of successfully retrieving the digital collection under the condition that the digital collection is retrieved by the advertisement identity, and displays a viewing inlet of the digital collection comprising the content association identity information corresponding to the advertisement delivery content. The content-associated identity information may be, for example, "Zhang Sanj" in the view portal 502 of the digital collection in FIG. 5, and the avatar 504. "Zhang Sanj" is a nickname in a social application or content social platform used by the advertisement and avatar 504 is an avatar used by the advertisement.
In some embodiments, the viewing portal of the digital collection may also display digital collection viewing prompt information, where the digital collection viewing prompt information is used to prompt the viewing of the digital collection. For example, the digital collection viewing hint information may be "view My digital collection" in view entry 502 of the digital collection in FIG. 5.
In the embodiment, the viewing entrance of the digital collection is displayed, and the content association identity information corresponding to the advertisement putting content is displayed at the viewing entrance of the digital collection, so that a user can know the content association identity information in the digital collection in real time, the user can conveniently determine whether to view the digital collection, the interaction efficiency is improved, and the resource utilization rate is improved.
In some embodiments, in the event that a digital collection matching the advertising content is not successfully retrieved with the target identity, displaying a retrieval trigger entry for the digital collection corresponding to the advertising content; responding to the triggering operation aiming at the advertisement delivery content, the method for displaying the acquisition prompt information of the digital collection matched with the advertisement delivery content comprises the following steps: and responding to the triggering operation of the acquisition triggering inlet for the digital collection, and displaying acquisition prompt information of the digital collection matched with the advertisement putting content.
The acquisition triggering inlet of the digital collection is an inlet for triggering a link for acquiring the digital collection. The pickup trigger entry of the digital collection may be an entry in the form of at least one of a link or a key. The acquisition trigger entry of the digital collection can be displayed in the page area where the advertisement putting content is located, or can be displayed outside the page area where the advertisement putting content is located. The trigger access to the digital collection can be displayed in the page area where the content card is put in, or can be displayed outside the page area where the content card is put in.
Specifically, in the case that the digital collection matched with the advertisement delivery content is not successfully received by the target identity, the terminal may display a receiving trigger entry of the digital collection corresponding to the advertisement delivery content. Under the condition that the terminal receives the triggering operation of the acquisition triggering inlet for the digital collection, the acquisition page of the digital collection can be displayed, and acquisition prompt information for the digital collection matched with the advertisement putting content is displayed on the acquisition page of the digital collection.
In some embodiments, presenting a pickup trigger entry for a digital collection corresponding to advertising content includes: and corresponding to the advertisement putting content, displaying a pickup trigger entry of the digital collection outside the page area occupied by the advertisement putting content.
Specifically, the terminal may display the advertisement delivery content and simultaneously display the acquisition trigger entry of the digital collection outside the page area occupied by the advertisement delivery content, which corresponds to the advertisement delivery content, for example, may display the acquisition trigger entry of the digital collection at any one of a position below or above the page area occupied by the advertisement delivery content.
In some embodiments, corresponding to the content card being delivered, the terminal may display a pickup trigger entry of the digital collection corresponding to the advertisement delivery content in an area outside the page area occupied by the content card being delivered. The pickup trigger entry for the digital collection may be, for example, control 702 in information flow page 700 in FIG. 7. And the terminal displays a digital collection acquisition page and displays acquisition prompt information of the digital collection matched with the advertisement delivery content on the digital collection acquisition page under the condition that the terminal receives the click operation of the acquisition trigger entry control 702 for the digital collection.
In some embodiments, the terminal may cancel the retrieval trigger entry for displaying the digital collection corresponding to the advertising content if the digital collection is retrieved with the target identity, e.g., cancel the control 702 in the display information flow page 700 if the digital collection is retrieved with the target identity.
In this embodiment, the access trigger entry for displaying the digital collection corresponds to the advertisement delivery content, so that the user can determine whether to access the digital collection, so that the interaction mode is more flexible, and the resource waste caused by the link that the user does not wish to access the digital collection but accesses to access the digital collection is reduced, thereby improving the resource utilization rate.
In some embodiments, presenting a pickup trigger entry for a digital collection corresponding to advertising content includes: and displaying a floating window in the page area where the advertisement putting content is positioned, and displaying a picking trigger entry of the digital collection in the floating window.
The size of the floating window can be set according to the requirement, and the floating window can have certain transparency or be opaque, which is not limited herein.
Specifically, the terminal can display the advertisement delivery content, display a suspension window occupied by the advertisement delivery content and display a pickup trigger entry of the digital collection in the suspension window corresponding to the advertisement delivery content.
In some embodiments, corresponding to the content card being delivered, the terminal may display a floating window in a page area where the content card is delivered, and display a pickup trigger entry of the digital collection in the floating window. The floating window may be, for example, the floating window 802 in the information flow page 800 in fig. 8, and the pickup trigger entry of the digital collection may be, for example, the control 804 in the floating window 802. The terminal responds to the click operation for the control 804, can display a digital collection acquisition page, and display acquisition prompt information of the digital collection matched with the advertisement delivery content on the digital collection acquisition page.
In some embodiments, the terminal may display a floating window in a page area where the content card is placed, and display a pickup trigger entry of the digital collection and a reject pickup trigger entry of the digital collection in the floating window, where the reject pickup trigger entry of the digital collection may be, for example, a control 806 in the floating window 802. And the terminal responds to the triggering operation aiming at refusing to get the triggering entrance, and cancels the display of the floating window. For example, the terminal cancels the presentation of the floating window 802 in response to a click operation for the control 806.
In the embodiment, the floating window is displayed in the page area where the advertisement putting content is located, and the acquisition trigger inlet of the digital collection is displayed in the floating window, so that whether to acquire the digital collection can be determined by a user, the interaction mode is more flexible, the resource waste caused by the link that the user does not want to acquire the digital collection but enters the acquisition of the digital collection is reduced, and the resource utilization rate is improved.
In some embodiments, the method further comprises: under the condition that the digital collection is picked up by the target identity, a picking trigger inlet for displaying the digital collection is canceled; and displaying the acquired prompt information of the digital collection corresponding to the advertisement delivery content.
The acquired prompt information of the digital collection is used for prompting that the digital collection is acquired by the target identity. The picked up cue information may include at least one of a picking time of the digital collection, a collection number, or a collection name. The acquired prompt information of the digital collection may be displayed at any position above or below the advertisement delivery content, which is not limited herein.
Specifically, under the condition that the digital collection is picked up by the target identity, the terminal can cancel the picking-up trigger entrance for displaying the digital collection, and display the picked-up prompt information of the digital collection corresponding to the advertisement putting content. Or under the condition that the digital collection is picked up by the target identity, the terminal can cancel the picking-up trigger entrance for displaying the digital collection, and display the picked-up prompt information of the digital collection corresponding to the content card. For example, the acquired prompt information of the digital collection may be displayed at any position above or below the released content card, which is not limited herein.
In some embodiments, the terminal may display the corresponding acquired digital collection in response to a trigger operation of the acquired prompt for the digital collection. For example, the terminal displays a digital collection page in response to a trigger operation of the acquired prompt information for the digital collection, and displays the digital collection in the digital collection page. The picked-up cue information for the digital collection may be, for example, control 902 in fig. 9.
In this embodiment, under the condition that the digital collection is picked up by the target identity, the pickup trigger entry for displaying the digital collection is canceled, and the picked prompt information of the digital collection is displayed corresponding to the advertisement delivery content, so that the pickup situation of the digital collection can be updated in time, effective interaction can be conveniently performed, resource waste caused by unnecessary interaction is reduced, and resource utilization rate is improved.
In some embodiments, the method further comprises: under the condition that the digital collection is picked up by the target identity, displaying a viewing inlet of the digital collection corresponding to the advertisement putting content; in response to a trigger operation for a viewing portal of the digital collection, the digital collection is presented.
Wherein, the relative relation between the viewing entrance of the digital stock and the advertisement delivery content can be set according to the requirement, for example, the viewing entrance of the digital stock can be positioned below the advertisement delivery content.
Specifically, under the condition that the digital collection is picked up by the target identity, the terminal can display a viewing inlet of the digital collection in the information flow page corresponding to the advertisement putting content. When the terminal receives the triggering operation of the viewing inlet for the digital collection, the digital collection page is displayed, and the digital collection is displayed in the digital collection page. Alternatively, in the case of picking up the digital collection with the target identity, the terminal may display a viewing portal for the digital collection corresponding to the delivery of the content card, e.g., the viewing portal for the digital collection may be located below or above the delivery of the content card. As shown in fig. 10, a view entry 1002 for a digital collection is presented in a stream page 1000.
In this embodiment, when the digital collection is picked up with the target identity, the viewing entrance of the digital collection is displayed corresponding to the advertisement delivery content, so that when the digital collection is picked up, the picked up digital collection can be rapidly viewed according to the viewing entrance of the digital collection corresponding to the advertisement delivery content, thereby improving interaction efficiency and resource utilization.
In some embodiments, the method further comprises: under the condition that the digital collection is picked up by the target identity, displaying the head portrait to generate an entrance; responding to a triggering operation for the head portrait generation entrance, and displaying a head portrait editing area; acquiring editing information input to an avatar editing area in response to an avatar generation operation; generating an avatar picture containing editing information based on the editing information and the digital collection; the head portrait picture includes at least a portion of the digital stock.
Under the condition that the digital collection is picked up by the target identity, the head portrait generating entrance can be displayed on any page, for example, the head portrait generating entrance can be displayed on a picking result display page of the digital collection. The head portrait editing area is used for receiving input editing information. The head portrait picture comprises at least one part of content contained in the digital collection and editing information.
Specifically, under the condition that the digital collection is picked up by the target identity, the terminal can display a picking up result display page of the digital collection, and display an avatar generating entry on the picking up result display page of the digital collection. As shown in fig. 11, a head portrait creation portal 1102 is shown in a pick-up result presentation page 1100 of the digital collection.
In some embodiments, when the terminal receives a trigger operation for the avatar generation portal, the avatar editing area is presented, editing information input to the avatar editing area is acquired in response to the avatar generation operation, and an avatar picture containing the digital surprise and the editing information is generated based on the editing information and the digital surice. The terminal can display the generated head portrait pictures so as to preview the generated head portrait pictures, can display head portrait updating information aiming at the head portrait pictures, wherein the head portrait updating information is used for triggering the updating of the head portrait pictures corresponding to the target identity marks in the content social platform into the head portrait pictures generated based on digital collection, and responds to triggering operation aiming at the head portrait updating information, the head portrait corresponding to the target identity marks in the content social platform is updated and displayed.
In the embodiment, when a digital collection is acquired by a target identity, a head portrait generation entry is displayed, a head portrait editing region is displayed in response to a trigger operation for the head portrait generation entry, editing information input to the head portrait editing region is acquired in response to the head portrait generation operation, and a head portrait picture containing the editing information is generated based on the editing information and the digital collection; the head portrait picture comprises at least one part of the digital stock, so that the method for generating the head portrait picture is provided, interaction modes are enriched, and the resource utilization rate is improved.
In some embodiments, the digital collection is pre-generated; the step of generating the digital collection includes: performing picture conversion based on the advertisement putting content to obtain a digital collection matched with the advertisement putting content; the arrangement form of the advertisement putting contents in the digital collection is consistent with the arrangement form of the advertisement putting contents in the information flow page.
The step of generating the digital collection may be performed by a terminal or by a server. The digital stock may be a picture, and the digital stock may be a picture including advertising content. The digital collection matching the advertising content may be generated prior to pushing the advertising content to the information flow page corresponding to the target identity.
Specifically, before the advertisement delivery content is presented, the server may acquire the advertisement delivery content and generate a target picture including the advertisement delivery content. The arrangement form of the advertisement putting contents in the target picture is consistent with the arrangement form of the advertisement putting contents in the information flow page.
In some embodiments, the terminal may perform picture conversion based on the card content to obtain a digital stock matched with the advertisement delivery content, where the arrangement form of the card content in the digital stock is consistent with the arrangement form of the card content in the information flow page. Taking the card content advertisement outer layer as an example, the digital stock can comprise all the content in the advertisement outer layer, and the arrangement mode of the content in the advertisement outer layer in the digital stock is consistent with the arrangement mode of the advertisement outer layer in the released content card.
In some embodiments, the server may obtain the advertisement delivery content, generate a target picture according to an arrangement form of the advertisement delivery content in the information flow page, and generate the digital collection based on the target picture. The arrangement form of the advertisement putting contents in the target picture is consistent with the arrangement form of the advertisement putting contents in the information flow page.
In some embodiments, the server may obtain associated content related to the advertising content, and generate a target picture including the advertising content and the associated content. The arrangement form of the advertisement putting contents in the target picture is consistent with the arrangement form of the advertisement putting contents in the information flow page. The associated content related to the advertisement delivery content can be preset or obtained according to the advertisement delivery content.
In the embodiment, picture conversion is performed based on the advertisement delivery content to obtain a digital collection matched with the advertisement delivery content; the arrangement form of the advertisement putting contents in the digital collection is consistent with the arrangement form of the advertisement putting contents in the information flow page, so that the digital collection can embody the originality of the advertisement putting contents, and the popularization effect on the advertisement putting contents is improved.
In some embodiments, in response to the retrieval operation for retrieving the prompt information, displaying retrieval success prompt information for successfully retrieving the digital collection if the digital collection is retrieved with the target identity comprises: responding to the acquisition operation aiming at the acquisition prompt information, and sending a digital collection acquisition request to a server; the digital collection acquisition request carries a target identity, and the server gives the attribution right of the digital collection to a target object represented by the target identity; and under the condition that the attribution right of the digital collection is given to the target object, displaying acquisition success prompt information of successfully acquiring the digital collection.
Specifically, when the terminal receives the retrieval operation aiming at the retrieval prompt information, the terminal can send a digital collection retrieval request to the server, wherein the digital collection retrieval request carries the target identity. The server assigns the attribution right of the digital collection to the target object represented by the target identity based on the digital collection acquisition request, and informs the terminal of successful attribution right assignment information, and the terminal displays acquisition success prompt information of successfully acquiring the digital collection under the condition that the terminal receives the attribution right assignment success information.
In this embodiment, in response to a retrieval operation for retrieving the prompt information, a digital collection retrieval request is sent to the server, where the digital collection retrieval request carries a target identity, and the server assigns the attribution right of the digital collection to a target object represented by the target identity, and displays a retrieval success prompt message for successfully retrieving the digital collection when determining that the attribution right of the digital collection is assigned to the target object. Therefore, under the condition that the attribution right of the digital collection is successfully endowed to the target object corresponding to the target identity, the successful acquisition prompt information of successfully acquiring the digital collection is displayed, and the safety of the digital collection is ensured.
In some embodiments, as shown in fig. 12, an interaction method based on delivered content is provided, where the method may be executed by a terminal, and may also be executed by the terminal and a server together, and the method is applied to the terminal, for example, and is described as the following steps:
step 1202, displaying information flow on an information flow page provided by a content social platform and corresponding to a target identity; the information stream includes advertising content.
In step 1204, a digital collection pickup page is presented in response to a trigger operation for the advertising content.
Step 1206, displaying, on the digital collection retrieval page, retrieval prompt information of the digital collection, a viewing entrance of the digital collection, a digital collection name of the digital collection, and a collection number of the digital collection, which are matched with the advertisement delivery content.
The digital collection may be pre-generated and stored in a blockchain corresponding to the server.
Step 1208, in response to the retrieval operation for retrieving the prompt information, a digital collection retrieval request is sent to the server, where the digital collection retrieval request carries the target identity.
The server gives the attribution right of the digital collection to the target object represented by the target identity.
Step 1210, displaying the acquisition success prompt information of successfully acquiring the digital collection on the acquisition result display page of the digital collection under the condition that the digital collection is acquired by the target identity.
Step 1212, displaying the digital collection and the viewing entrance of the digital collection on the acquisition result display page of the digital collection.
Step 1214, in response to a trigger operation for the portal of the digital collection application, a digital collection page is presented.
In step 1216, the digital collection is displayed on the digital collection page.
In the embodiment, the interaction method based on the released content is realized, and the digital collection can be acquired based on the released content, so that the interaction mode is enriched, and the resource utilization rate is improved.
According to the interaction method based on the released content, the advertisement can be packaged into a digital collection, and the digital collection content comprises an advertisement outer layer of a content social platform and comprises a head portrait, a nickname, an advertisement document, a picture, a video and other advertisement components used for the advertisement. And a link for picking up the digital collection corresponding to the advertisement is newly added on the content social platform, so that a user can click the outer layer in the advertisement of the content social platform to enter the color egg landing page, pick up the digital collection on the color egg landing page, jump to the digital collection management page after picking up, and view the digital collection just picked up. Specifically, when the user browses to the advertising position of the WeChat friend circle at the mobile end and the advertising area displayed in a sliding manner exceeds half, the advertising content material begins to be played, in the advertising playing process, the user can click to get the digital collection packaged with the outer advertisement layer, enter the colored egg landing page, click a picking button on the colored egg landing page, pick the pre-packaged WeChat friend circle advertising digital collection, pick the completion page on the collection, click the digital collection jump button, jump to the centralized applet collection management page, and view the digital collection. For example, the digital collection acquisition link includes an information stream page showing the outer layer of the advertisement, a colored egg landing page, a digital collection acquisition completion page, and a centralized applet collection management page. The method comprises the steps that creative information related to advertisements can be browsed on the outer advertisement layer, at least one of characters, pictures or videos is included, the outer layer is clicked to enter a colored egg landing page, the landing page displays digital collection which is formed by packaging the outer advertisement layer in advance by an advertiser, the digital collection comprises information such as collection names, collection numbers and the like, a picking button is clicked to pick up the collection and jump to a corresponding picking completion page, a picking success result is displayed on the picking completion page, meanwhile, the jumping button is clicked to jump to a centralized digital collection management page, and the digital collection which is successfully picked up can be managed on the centralized digital collection management page. The collection acquisition completion page refers to an acquisition result display page. The centralized digital collection management page refers to a digital collection page.
The advertiser can generate a corresponding digital collection by selecting an advertisement form and setting an advertisement creative, the digital collection is packaged into the digital collection by the advertisement outer layer form in the content social platform of the social application and provided for a user to get, the digital collection getting link is added in the advertisement of the content social platform of the social application, and the interest of the user to the advertisement is improved by the scarcity and collection value of the digital collection, so that the click rate and conversion rate of the user to the whole advertisement are improved, and meanwhile, the digital collection is a content social platform advertisement outer layer form and has a certain advertiser brand attribute, and the digital collection and the advertisement outer layer form are combined to be enabled for the advertisement brand spreading of the advertiser. The colored egg landing page refers to an index collection page, and the index collection management page refers to an index collection page. For example, the overall technical architecture and signal interaction flow for generating and capturing digital collections may be described in fig. 13, and an advertiser may first complete advertisement creation on an advertisement delivery platform corresponding to a social application, through an API (Application Programming Interface ) or an SDK (Software Development Kit, software development kit), or the like. The incentive materials are selected to be digital collections in the advertisement creation, and advertisements in a content social platform of the packaged social application are selected from channel sources of the digital collections. The advertiser can simultaneously confirm the advertisement form of the packaged content social platform in the digital collection management to cast the digital collections, and purchase the digital collections with corresponding quantity. After the advertisement creation is completed and the collection buying is completed by the digital collection console, the advertisement delivery platform sends the advertisement outer layer to an advertisement outer layer material management system in the digital collection management platform in a picture form, the picture casting is set as the digital collection, the serial number is given, and the blockchain collection uploading is completed. The block chain bottom layer framework can be realized by adopting a chain, after the chain is finished, digital stock with different numbers is formed, and the digital stock is waited to be called by an advertisement platform to be issued and transferred to a user. In the aspect of social application clients, users finish collection acquisition in corresponding colored egg landing pages by operating on the clients. After collection is picked up, the collection is automatically transferred from the public address to the user address by the digital collection management platform, if the collection is picked up by the user in the first time in the information chain, the user can be automatically helped to create a wallet account in the background, the corresponding blockchain address is allocated, and after collection is completed, the user can manage and check the digital collection by the user in the centralized applet.
By directly taking the outer advertisement layer in the content social platform of the social application as the digital collection and supporting the issuing link of the special digital collection in the content social platform advertisement of the social application, the issuing threshold of the advertisement of the digital collection on the content social platform of the social application is reduced, and more advertisers can issue the digital collection. Meanwhile, the advertisement outer layer is directly used as the digital stock, the advertisement creative can be displayed in the digital stock, and the digital stock comprises a document, a picture and a video, so that the capability of the digital stock for expressing marketing contents of advertisers can be improved, the association degree of the digital stock and the advertisement contents is enhanced, the brand attribute is expressed by the digital stock to the maximum extent, and the brand spreading of the advertisers is enabled.
It should be understood that, although the steps in the flowcharts related to the embodiments described above are sequentially shown as indicated by arrows, these steps are not necessarily sequentially performed in the order indicated by the arrows. The steps are not strictly limited to the order of execution unless explicitly recited herein, and the steps may be executed in other orders. Moreover, at least some of the steps in the flowcharts described in the above embodiments may include a plurality of steps or a plurality of stages, which are not necessarily performed at the same time, but may be performed at different times, and the order of the steps or stages is not necessarily performed sequentially, but may be performed alternately or alternately with at least some of the other steps or stages.
Based on the same inventive concept, the embodiment of the application also provides a device for realizing the interaction method based on the released content. The implementation of the solution provided by the device is similar to the implementation described in the above method, so the specific limitation in the embodiments of one or more interaction devices based on the delivered content provided below may be referred to the limitation of the interaction method based on the delivered content hereinabove, and will not be repeated here.
In some embodiments, as shown in fig. 14, there is provided an interactive apparatus based on delivered content, including: an information flow presentation module 1402, a get information presentation module 1404, and a success information presentation module 1406, wherein:
the information flow display module 1402 is configured to display an information flow on an information flow page provided by the content social platform and corresponding to the target identity; the information stream includes advertising content.
A pickup information display module 1404, configured to display pickup prompt information of a digital collection matched with the advertisement delivery content in response to a trigger operation for the advertisement delivery content; the digital collection includes advertising content.
And the success information display module 1406 is used for responding to the retrieval operation aiming at the retrieval prompt information and displaying the retrieval success prompt information of successfully retrieving the digital collection under the condition that the digital collection is retrieved by the target identity.
In some embodiments, the apparatus is further to: responding to the change of the terminal gesture, triggering the advertisement putting content to change along with the change of the terminal gesture; the digital collection includes advertisement delivery content corresponding to the target moment in the changing process.
In some embodiments, the apparatus is further to: responding to the environmental sound, triggering advertisement delivery content to change along with the environmental sound; the digital collection comprises advertisement putting contents corresponding to target moments in the changing process; in response to a stop event of the ambient sound, the advertising content is stopped from changing.
In some embodiments, the apparatus is further to: responding to the environmental sound, and triggering target elements in the advertisement delivery content to change along with the environmental sound; the digital collection comprises advertisement delivery content corresponding to the target moment in the process of changing the target element.
In some embodiments, the apparatus is further to: identifying a content input area in the advertising content; presenting content input into the content input area in response to an input operation for the content input area; the digital collection also includes the entered content.
In some embodiments, the success information display module is further configured to display a pickup success prompt message of a successful pickup of the digital collection, and display a viewing entry of the digital collection; the device is also used for responding to the triggering operation of the view entrance for the digital collection and displaying the digital collection.
In some embodiments, the content social platform is a platform provided by a social application that performs social interaction based on content, the viewing portal of the digital collection is a portal of the digital collection application that provides a function of browsing the digital collection, and the digital collection application is a sub-application of the social application; means for displaying the digital collection in the digital collection application in response to a trigger operation for an entry to the digital collection application; the information flow display module is also used for displaying an entrance of the content social platform in the social application; and responding to the triggering operation of the entrance of the content social platform, displaying the information flow page corresponding to the target identity on the content social platform, and displaying the information flow on the information flow page.
In some embodiments, the advertising content includes campaign information for the target campaign; the device is also used for displaying the activity entrance of the target activity while displaying the digital collection in response to the triggering operation of the view entrance of the digital collection.
In some embodiments, the success information display module is further configured to display a pickup success prompt message for successfully picking up the digital collection; displaying a viewing inlet of the digital collection, and displaying content association identity information corresponding to the advertisement putting content at the viewing inlet of the digital collection; the content-associated identity information is identity information related to the advertising content.
In some embodiments, the apparatus further comprises: the acquisition triggering inlet display module is used for displaying the acquisition triggering inlet of the digital collection corresponding to the advertisement delivery content under the condition that the digital collection matched with the advertisement delivery content is not successfully acquired by the target identity; and the acquisition information display module is also used for responding to the triggering operation of the acquisition triggering inlet for the digital collection and displaying acquisition prompt information of the digital collection matched with the advertisement delivery content.
In some embodiments, the acquisition trigger entry display module is further configured to display a floating window in a page area where the advertisement delivery content is located, and display an acquisition trigger entry of the digital collection in the floating window.
In some embodiments, the apparatus is further to: under the condition that the digital collection is picked up by the target identity, a picking trigger inlet for displaying the digital collection is canceled; and displaying the acquired prompt information of the digital collection corresponding to the advertisement delivery content.
In some embodiments, the apparatus is further to: under the condition that the digital collection is picked up by the target identity, displaying a viewing inlet of the digital collection corresponding to the advertisement putting content; in response to a trigger operation for a viewing portal of the digital collection, the digital collection is presented.
In some embodiments, the apparatus is further to: under the condition that the digital collection is picked up by the target identity, displaying the head portrait to generate an entrance; responding to a triggering operation for the head portrait generation entrance, and displaying a head portrait editing area; acquiring editing information input to an avatar editing area in response to an avatar generation operation; generating an avatar picture containing editing information based on the editing information and the digital collection; the head portrait picture includes at least a portion of the digital stock.
In some embodiments, the digital collection is pre-generated; the digital collection generation module is used for carrying out picture conversion based on the advertisement delivery content to obtain a digital collection matched with the advertisement delivery content; the arrangement form of the advertisement putting contents in the digital collection is consistent with the arrangement form of the advertisement putting contents in the information flow page.
In some embodiments, the success information display module is further configured to send a digital collection pickup request to the server in response to a pickup operation for the pickup prompt information; the digital collection acquisition request carries a target identity, and the server gives the attribution right of the digital collection to a target object represented by the target identity; and under the condition that the attribution right of the digital collection is given to the target object, displaying acquisition success prompt information of successfully acquiring the digital collection.
The modules in the interactive device based on the delivered content can be implemented in whole or in part by software, hardware and a combination thereof. The above modules may be embedded in hardware or may be independent of a processor in the computer device, or may be stored in software in a memory in the computer device, so that the processor may call and execute operations corresponding to the above modules.
In some embodiments, a computer device is provided, which may be a server, the internal structure of which may be as shown in fig. 15. The computer device includes a processor, a memory, an Input/Output interface (I/O) and a communication interface. The processor, the memory and the input/output interface are connected through a system bus, and the communication interface is connected to the system bus through the input/output interface. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, computer programs, and a database. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage media. The database of the computer device is used for storing data involved in the interaction method based on the delivered content. The input/output interface of the computer device is used to exchange information between the processor and the external device. The communication interface of the computer device is used for communicating with an external terminal through a network connection. The computer program, when executed by a processor, implements a method of interaction based on delivered content.
In some embodiments, a computer device is provided, which may be a terminal, and the internal structure of which may be as shown in fig. 16. The computer device includes a processor, a memory, an input/output interface, a communication interface, a display unit, and an input means. The processor, the memory and the input/output interface are connected through a system bus, and the communication interface, the display unit and the input device are connected to the system bus through the input/output interface. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage media. The input/output interface of the computer device is used to exchange information between the processor and the external device. The communication interface of the computer device is used for carrying out wired or wireless communication with an external terminal, and the wireless mode can be realized through WIFI, a mobile cellular network, NFC (near field communication) or other technologies. The computer program, when executed by a processor, implements a method of interaction based on delivered content. The display unit of the computer equipment is used for forming a visual picture, and can be a display screen, a projection device or a virtual reality imaging device, wherein the display screen can be a liquid crystal display screen or an electronic ink display screen, the input device of the computer equipment can be a touch layer covered on the display screen, can also be a key, a track ball or a touch pad arranged on a shell of the computer equipment, and can also be an external keyboard, a touch pad or a mouse and the like.
It will be appreciated by those skilled in the art that the structures shown in fig. 15 and 16 are merely block diagrams of portions of structures related to the present application and do not constitute a limitation of the computer device to which the present application may be applied, and that a particular computer device may include more or fewer components than shown, or may combine certain components, or have a different arrangement of components.
In some embodiments, a computer device is provided, comprising a memory and a processor, the memory having stored therein a computer program, the processor implementing the steps in the above-described delivery content based interaction method when the computer program is executed.
In some embodiments, a computer readable storage medium is provided, on which a computer program is stored which, when executed by a processor, implements the steps in the above-described delivery content based interaction method.
In some embodiments, a computer program product is provided, comprising a computer program which, when executed by a processor, implements the steps in the above-described delivery content-based interaction method.
It should be noted that, the user information (including, but not limited to, user equipment information, user personal information, etc.) and the data (including, but not limited to, data for analysis, stored data, presented data, etc.) referred to in the present application are information and data authorized by the user or sufficiently authorized by each party, and the collection, use and processing of the related data are required to comply with the related laws and regulations and standards of the related countries and regions.
Those skilled in the art will appreciate that implementing all or part of the above described methods may be accomplished by way of a computer program stored on a non-transitory computer readable storage medium, which when executed, may comprise the steps of the embodiments of the methods described above. Any reference to memory, database, or other medium used in the various embodiments provided herein may include at least one of non-volatile and volatile memory. The nonvolatile Memory may include Read-Only Memory (ROM), magnetic tape, floppy disk, flash Memory, optical Memory, high density embedded nonvolatile Memory, resistive random access Memory (ReRAM), magnetic random access Memory (Magnetoresistive Random Access Memory, MRAM), ferroelectric Memory (Ferroelectric Random Access Memory, FRAM), phase change Memory (Phase Change Memory, PCM), graphene Memory, and the like. Volatile memory can include random access memory (Random Access Memory, RAM) or external cache memory, and the like. By way of illustration, and not limitation, RAM can be in the form of a variety of forms, such as static random access memory (Static Random Access Memory, SRAM) or dynamic random access memory (Dynamic Random Access Memory, DRAM), and the like. The databases referred to in the various embodiments provided herein may include at least one of relational databases and non-relational databases. The non-relational database may include, but is not limited to, a blockchain-based distributed database, and the like. The processors referred to in the embodiments provided herein may be general purpose processors, central processing units, graphics processors, digital signal processors, programmable logic units, quantum computing-based data processing logic units, etc., without being limited thereto.
The technical features of the above embodiments may be arbitrarily combined, and all possible combinations of the technical features in the above embodiments are not described for brevity of description, however, as long as there is no contradiction between the combinations of the technical features, they should be considered as the scope of the description.
The above examples only represent a few embodiments of the present application, which are described in more detail and are not to be construed as limiting the scope of the present application. It should be noted that it would be apparent to those skilled in the art that various modifications and improvements could be made without departing from the spirit of the present application, which would be within the scope of the present application. Accordingly, the scope of protection of the present application shall be subject to the appended claims.
Claims (20)
1. An interactive method based on delivered content, characterized in that the method comprises the following steps:
displaying information flow on an information flow page corresponding to the target identity, which is provided by the content social platform; the information stream includes advertisement delivery content;
responding to triggering operation aiming at the advertisement delivery content, and displaying the acquisition prompt information of the digital collection matched with the advertisement delivery content; the digital collection comprises the advertisement delivery content;
And responding to the retrieval operation aiming at the retrieval prompt information, and displaying the retrieval success prompt information of successfully retrieving the digital collection under the condition that the digital collection is retrieved by the target identity.
2. The method according to claim 1, wherein the method further comprises:
responding to the change of the terminal gesture, triggering the advertisement putting content to change along with the change of the terminal gesture; the digital collection comprises advertisement delivery content corresponding to the target moment in the changing process.
3. The method according to claim 1, wherein the method further comprises:
responding to the environmental sound, and triggering the advertisement delivery content to change along with the environmental sound; the digital collection comprises advertisement delivery content corresponding to a target moment in the changing process;
and stopping the advertisement delivery content from changing in response to the stopping event of the environmental sound.
4. The method of claim 3, wherein the triggering the advertisement delivery content to follow the ambient sound in response to the ambient sound comprises:
responding to the environmental sound, and triggering target elements in the advertisement delivery content to change along with the environmental sound; the digital stock comprises advertisement delivery content corresponding to target time in the process of changing the target element.
5. The method according to claim 1, wherein the method further comprises:
identifying a content input area in the advertising content;
presenting content input into the content input area in response to an input operation for the content input area; the digital collection also includes the entered content.
6. The method of claim 1, wherein the presenting a pickup success cue for successfully picking up the digital collection comprises:
displaying the prompt information of successful acquisition success of successfully acquiring the digital collection, and displaying a viewing inlet of the digital collection;
the method further comprises the steps of:
and displaying the digital collection in response to a trigger operation for a viewing portal of the digital collection.
7. The method of claim 6, wherein the content social platform is a content-based social platform provided by the social application, the viewing portal of the digital collection is a portal of a digital collection application providing a function of browsing digital collections, and the digital collection application is a sub-application of the social application;
the presenting the digital collection in response to a trigger operation for a viewing portal of the digital collection comprises:
Displaying the digital collection in the digital collection application in response to a trigger operation for an entry of the digital collection application; the information flow page provided by the content social platform and corresponding to the target identity, and the information flow display comprises:
displaying an entry of the content social platform in the social application;
and responding to the triggering operation of the entrance of the content social platform, displaying an information flow page corresponding to the target identity on the content social platform, and displaying the information flow on the information flow page.
8. The method of claim 6, wherein the advertising content includes campaign information for a target campaign;
the presenting the digital collection in response to a trigger operation for a viewing portal of the digital collection comprises:
and in response to a trigger operation of a view portal for the digital collection, displaying an activity portal for the target activity while displaying the digital collection.
9. The method of claim 6, wherein the displaying the pickup success cue for successfully picking up the digital collection and displaying the view portal for the digital collection comprises:
Displaying the acquisition success prompt information of successfully acquiring the digital collection;
displaying a viewing inlet of the digital collection, and displaying content-associated identity information corresponding to the advertisement delivery content at the viewing inlet of the digital collection; the content-associated identity information is identity information related to the advertising content.
10. The method according to claim 1, wherein the method further comprises:
under the condition that the digital collection matched with the advertisement putting content is not successfully obtained by the target identity, displaying a obtaining trigger inlet of the digital collection corresponding to the advertisement putting content;
the responding to the triggering operation for the advertisement delivery content, the displaying of the acquisition prompt information of the digital collection matched with the advertisement delivery content comprises the following steps:
and responding to the triggering operation of the acquisition triggering inlet for the digital collection, and displaying acquisition prompt information of the digital collection matched with the advertisement delivery content.
11. The method of claim 9, wherein the presenting a pickup trigger entry for a digital collection corresponding to the advertising content comprises:
and displaying a floating window in the page area where the advertisement putting content is positioned, and displaying a picking trigger entry of the digital collection in the floating window.
12. The method according to claim 9, wherein the method further comprises:
under the condition that the digital collection is picked up by the target identity, a picking trigger inlet for displaying the digital collection is canceled;
and displaying the acquired prompt information of the digital collection corresponding to the advertisement delivery content.
13. The method according to claim 1, wherein the method further comprises:
when the digital collection is received by the target identity, displaying a viewing inlet of the digital collection corresponding to the advertisement putting content;
and displaying the digital collection in response to a trigger operation for a viewing portal of the digital collection.
14. The method according to claim 1, wherein the method further comprises:
under the condition that the digital collection is picked up by the target identity, displaying an avatar to generate an entry;
responding to a triggering operation of generating an entry for the head portrait, and displaying a head portrait editing area;
responding to the head portrait generating operation, obtaining editing information input to the head portrait editing area;
generating an avatar picture containing the editing information based on the editing information and the digital collection; the avatar picture includes at least a portion of the digital stock.
15. The method of claim 1, wherein the digital collection is pre-generated; the step of generating the digital collection comprises:
performing picture conversion based on the advertisement delivery content to obtain a digital collection matched with the advertisement delivery content; the arrangement form of the advertisement putting contents in the digital collection is consistent with the arrangement form of the advertisement putting contents in the information flow page.
16. The method according to any one of claims 1 to 15, wherein in response to the retrieval operation for the retrieval prompt, displaying a retrieval success prompt for successfully retrieving the digital collection if the digital collection is retrieved with the target identity comprises:
responding to the acquisition operation aiming at the acquisition prompt information, and sending a digital collection acquisition request to a server; the digital collection acquisition request carries the target identity, and the server gives the attribution right of the digital collection to a target object represented by the target identity;
and under the condition that the attribution right of the digital collection is given to the target object, displaying acquisition success prompt information of successfully acquiring the digital collection.
17. An interactive apparatus based on delivering content, the apparatus comprising:
the information flow display module is used for displaying information flows on an information flow page corresponding to the target identity, which is provided by the content social platform; the information stream includes advertisement delivery content;
the acquisition information display module is used for responding to the triggering operation of the advertisement delivery content and displaying acquisition prompt information of the digital collection matched with the advertisement delivery content; the digital collection comprises the advertisement delivery content;
and the success information display module is used for responding to the retrieval operation aiming at the retrieval prompt information and displaying the retrieval success prompt information for successfully retrieving the digital collection under the condition that the digital collection is retrieved by the target identity.
18. A computer device comprising a memory and a processor, the memory storing a computer program, characterized in that the processor implements the steps of the method of any one of claims 1 to 16 when the computer program is executed.
19. A computer readable storage medium, on which a computer program is stored, characterized in that the computer program, when being executed by a processor, implements the steps of the method of any of claims 1 to 16.
20. A computer program product comprising a computer program, characterized in that the computer program, when executed by a processor, implements the steps of the method of any one of claims 1 to 16.
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| CN202210841475.8A CN117474600A (en) | 2022-07-18 | 2022-07-18 | Interaction method and device based on delivered content, computer equipment and storage medium |
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| CN202210841475.8A CN117474600A (en) | 2022-07-18 | 2022-07-18 | Interaction method and device based on delivered content, computer equipment and storage medium |
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