CN117150077A

CN117150077A - Method, device, electronic equipment and medium for displaying recommended information set

Info

Publication number: CN117150077A
Application number: CN202311140118.XA
Authority: CN
Inventors: 孙可倾; 赵长冯; 王晓玲; 毛昱陆
Original assignee: Beijing Youzhuju Network Technology Co Ltd
Current assignee: Beijing Youzhuju Network Technology Co Ltd
Priority date: 2023-09-05
Filing date: 2023-09-05
Publication date: 2023-12-01

Abstract

Embodiments of the present disclosure relate to methods, apparatuses, electronic devices, and media for displaying a recommendation information set. The method includes detecting a first behavior of a user on a first video displayed on an application interface. The method also includes determining a set of videos associated with the first video in response to detecting the first behavior on the first video. The method also includes displaying, in the application interface, a set of recommendation information associated with the set of videos. In addition, the method further includes displaying a page corresponding to the recommendation information in the application interface in response to detecting the user clicking on the recommendation information in the recommendation information set. According to the embodiment of the disclosure, the video set is determined according to the interesting behavior of the user on the currently watched video, and the recommendation information set corresponding to the video set is pushed to the user, so that the instantaneity and the accuracy of pushing the content to the user are improved.

Description

Method, device, electronic equipment and medium for displaying recommended information set

Technical Field

The present disclosure relates generally to the field of computers, and more particularly, to a method, apparatus, electronic device, and medium for displaying a set of recommended information.

Background

With the development of the internet, application scenes of online content recommendation are becoming more and more. With the technology update of online content recommendation, content recommendation can be more accurately performed to a specific user in the current mode, so that the recommendation effect is improved. Based on this, how to ensure reasonable analysis and configuration of online traffic becomes more important to online content recommendation.

Because there are a large number of inaccurately pushed recommended videos in the information stream of the online content, and many unmet needs also exist for users, it is necessary to accurately push the recommended videos to users having corresponding needs. Based on this, how to determine the needs of the user is of great importance to online content recommendation.

Disclosure of Invention

The embodiment of the disclosure provides a method, a device, electronic equipment and a medium for displaying a recommended information set.

In a first aspect of the present disclosure, a method for displaying a set of recommendation information is provided. The method includes detecting a first behavior of a user on a first video displayed on an application interface. The method also includes determining a set of videos associated with the first video in response to detecting the first behavior on the first video. The method also includes displaying, in the application interface, a set of recommendation information associated with the set of videos. In addition, the method further includes displaying a page corresponding to the recommendation information in the application interface in response to detecting the user clicking on the recommendation information in the recommendation information set.

In a second aspect of the present disclosure, an apparatus for displaying a set of recommendation information is provided. The apparatus includes a first behavior detection module configured to detect a first behavior of a user on a first video displayed on an application interface. The apparatus also includes a video set determination module configured to determine a video set associated with the first video in response to detecting the first behavior on the first video. The apparatus also includes a recommendation information set display module configured to display a recommendation information set associated with the video set in the application interface. In addition, the device further comprises a page display module which is configured to respond to detection of clicking of the recommended information in the recommended information set by the user, and display a page corresponding to the recommended information in the application interface.

In a third aspect of the present disclosure, an electronic device is provided. The electronic device comprises a processor and a memory coupled to the processor, the memory having instructions stored therein, which when executed by the processor, cause the electronic device to perform the method according to the first aspect.

In a fourth aspect of the present disclosure, a computer-readable storage medium is provided. The computer-readable storage medium has stored thereon computer-executable instructions, wherein the computer-executable instructions are executed by a processor to implement the method according to the first aspect.

The summary is provided to introduce a selection of concepts in a simplified form that are further described below in the detailed description. This summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used to limit the scope of the claimed subject matter.

Drawings

The above and other features, advantages and aspects of embodiments of the present disclosure will become more apparent by reference to the following detailed description when taken in conjunction with the accompanying drawings. In the drawings, wherein like or similar reference numerals denote like or similar elements, in which:

FIG. 1 illustrates a schematic diagram of an example environment in which certain embodiments of the present disclosure may be implemented;

FIG. 2 illustrates a flow chart of a method for displaying a recommendation information set in accordance with certain embodiments of the present disclosure;

FIG. 3A illustrates a schematic diagram of an interface for currently viewing video in accordance with certain embodiments of the present disclosure;

FIG. 3B illustrates a schematic diagram of another interface for currently viewing video in accordance with certain embodiments of the present disclosure;

FIG. 4A illustrates a schematic diagram of an interface for a set of recommendation information in accordance with certain embodiments of the present disclosure;

FIG. 4B illustrates a schematic diagram of another interface of a set of recommendation information in accordance with certain embodiments of the present disclosure;

FIG. 5A illustrates a schematic diagram of a landing page corresponding to a single recommendation message in accordance with certain embodiments of the present disclosure;

FIG. 5B illustrates a schematic diagram of a landing page corresponding to a set of recommendation information in accordance with certain embodiments of the present disclosure;

FIG. 6 illustrates a flowchart of a method of optimizing recommendation models based on behavior of interest in certain embodiments of the present disclosure;

FIG. 7 illustrates a block diagram of an apparatus for displaying a recommendation information set in accordance with certain embodiments of the present disclosure; and

fig. 8 illustrates a block diagram of an electronic device of certain embodiments of the present disclosure.

The same or similar reference numbers will be used throughout the drawings to refer to the same or like elements.

Detailed Description

It will be appreciated that the data (including but not limited to the data itself, the acquisition or use of the data) involved in the present technical solution should comply with the corresponding legal regulations and the requirements of the relevant regulations.

It will be appreciated that prior to using the technical solutions disclosed in the embodiments of the present disclosure, the user should be informed and authorized of the type, usage range, usage scenario, etc. of the personal information related to the present disclosure in an appropriate manner according to the relevant legal regulations.

For example, upon receiving an active request from a user, a prompt is sent to the user to explicitly prompt the user that the operation it is requesting to perform will require the acquisition and use of personal information to the user. Thus, the user can autonomously select whether to provide personal information to software or hardware such as an electronic device, an application program, a server or a storage medium for executing the operation of the technical scheme of the present disclosure according to the prompt information.

As an alternative but non-limiting implementation, in response to receiving an active request from a user, the manner in which the prompt information is sent to the user may be, for example, a popup, in which the prompt information may be presented in a text manner. In addition, a selection control for the user to select to provide personal information to the electronic device in a 'consent' or 'disagreement' manner can be carried in the popup window.

It will be appreciated that the above-described notification and user authorization process is merely illustrative and not limiting of the implementations of the present disclosure, and that other ways of satisfying relevant legal regulations may be applied to the implementations of the present disclosure.

Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure have been shown in the accompanying drawings, it is to be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but are provided to provide a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are for illustration purposes only and are not intended to limit the scope of the present disclosure.

In describing embodiments of the present disclosure, the term "comprising" and its like should be understood to be open-ended, i.e., including, but not limited to. The term "based on" should be understood as "based at least in part on". The term "one embodiment" or "the embodiment" should be understood as "at least one embodiment". The terms "first," "second," and the like, may refer to different or the same object unless explicitly stated otherwise. Other explicit and implicit definitions are also possible below.

There is a large amount of content traffic in the information stream of the media platform that is not precisely pushed to the user, as well as a large amount of unmet incremental user demand. In the related art, in order to achieve accurate pushing of content, a behavior and a feature of a user, such as a user portrait, are generally obtained, and a pushed content service is determined based on the behavior and the feature of the user. However, the user behavior and characteristics in the related art are all historical information of the user, and the content service pushed to the user may not meet the current real-time requirement of the user. Therefore, the related art push content service has the defects of instantaneity and accuracy, so that the user ignores the push content, and the traffic is wasted and the user experience is affected.

According to the embodiment of the disclosure, through the detection result of the interesting behavior (namely the first behavior) of the current watching video (namely the first video of the text) by the user, the video set associated with the current watching video is determined, the recommendation information set corresponding to the video set is displayed in the application, the user can click on the corresponding landing page of the recommendation information into single recommendation information or the landing aggregation page corresponding to a plurality of recommendation information, the recommendation information set is accurately pushed to the user based on the interesting behavior of the user on the current watching video, and the instantaneity and accuracy of recommending contents to the user are improved. And by displaying the recommended information set in the application interface, the utilization rate of the flow information of the user, namely the interesting behavior of the user on the current video watching can be improved, and more transverse selections can be provided for the user.

FIG. 1 illustrates a schematic diagram of an example environment 100 in which certain embodiments of the present disclosure may be implemented. As shown in fig. 1, the example environment 100 may be configured as a computing device 102, where the computing device 102 may be configured as a computing system, a single server, a distributed server, or a cloud-based server, etc., as well as a user terminal, a mobile device, a computer, etc., as well as combinations of the above, e.g., the computing device 102 may be a combination of a server and a user terminal, based on which interaction with a user is enabled.

Referring to FIG. 1, an application is running in computing device 102 and a user may implement interactions with computing device 102 based on an application interface of the application. When a user uses a video media service in an application, computing device 102 performs video playback 104 to play a currently viewed video selected by the user. In some embodiments, the user may select the currently viewed video by swiping up, swiping down, clicking on the "last" button, clicking on the "next" button, etc., or may also click directly on the currently viewed video from a group of videos. In some embodiments, during the process of watching the video, the user may be further presented with information related to the video, such as text introduction, thumbnail, etc. of the video object in the video, and may be further presented with a "view details" button for the user to obtain more information related to the video object.

With continued reference to fig. 1, during playback of the currently viewed video, computing device 102 performs an interesting behavior detection 106 to detect whether the user is generating interesting behavior for the currently viewed video. In some embodiments, buttons such as "focus," "praise," "comment," "collection," "forward," "view details" and the like are also displayed in the application interface, and if the user clicks at least one button to complete the related operation, it is determined that the user has interesting behavior on the currently viewed video, for example, the user clicks the "praise" button to praise the currently viewed video, or the user clicks the "view details" button to jump to a landing page of the detailed information. Alternatively or optionally, in addition to the above-described active user interaction behavior, some passive behavior may also be an interesting behavior for the currently viewed video, including the user playing the currently viewed video for a predetermined time period or a predetermined proportion of the total time period, the user hovering over a landing page for a predetermined time period, etc.

With continued reference to fig. 1, upon detecting a user's interesting behavior for currently viewing video, the computing device 102 performs a video set determination 108 to determine a set of videos to push to the user. In some embodiments, the video objects in the currently viewed video are the same or similar to the categories of video objects in the video collection, e.g., the video objects shown in the currently viewed video are jackets, the video objects shown in the video collection may be the same or similar categories of jackets, hats, scarves, shoes, etc. In some embodiments, the set of videos may include the currently viewed video and a set of related videos (i.e., a set of second videos herein) similar to the currently viewed video, or may include only a set of related videos similar to the currently viewed video.

With continued reference to fig. 1, upon determining a video collection to push to a user, the computing device 102 executes a recommendation information collection display 110 to present to the user a recommendation information collection related to video objects in the video collection. In some embodiments, the recommendation information is descriptive information of a video object shown in one of the videos in the video set, for example, the video object is a jacket, and the recommendation information is descriptive information of the jacket. In some embodiments, each piece of recommended information in the recommended information set is respectively displayed in a card, and a user can select a required recommended information in the recommended information set by sliding the card or the like, and at this time, a video corresponding to the selected recommended information can be automatically played in the application interface. In some embodiments, the recommendation information may be set to correspond to a cover page of the video, a textual description of a video object in the video, and so forth.

With continued reference to FIG. 1, after the computing device 102 displays the set of recommended information, click behavior detection 112 is performed to obtain the user's click behavior on the recommended information. In some embodiments, the recommendation information is respectively set in a plurality of cards, and the user can slide and select a required card to obtain the corresponding recommendation information and further click on a single recommendation information in the card. In some embodiments, a "view more" button (i.e., the first control herein) is also provided in the application interface below the plurality of cards, which the user can click on to indicate that the user has clicked on multiple recommendation information in the plurality of cards simultaneously.

With continued reference to FIG. 1, upon detection of a user click on the recommendation, the computing device 102 performs a page jump 114 to jump to the corresponding landing page based on the recommendation clicked by the user. In some embodiments, when the user clicks on the single recommendation information, the user jumps to the landing page corresponding to the single recommendation information, and details the information of the video object corresponding to the single recommendation information to the user. In some embodiments, if the user clicks the "view more" button corresponding to the plurality of recommendation information, the user jumps to the floor aggregate page corresponding to the plurality of recommendation information, and the user may view the information of the corresponding plurality of video objects in the floor aggregate page.

According to the method and the device, the video set is determined based on the interesting behavior of the user on the currently watched video, and the recommended information set corresponding to the video set is pushed to the user, so that the instantaneity and the accuracy of pushing the content to the user are improved. It should be understood that the architecture and functionality in the example environment 100 are described for illustrative purposes only and are not meant to suggest any limitation as to the scope of the disclosure. Embodiments of the present disclosure may also be applied to other environments having different structures and/or functions.

A process according to an embodiment of the present disclosure will be described in detail below in conjunction with fig. 2 to 8. For ease of understanding, specific data set forth in the following description are intended to be exemplary and are not intended to limit the scope of the disclosure. It will be appreciated that the embodiments described below may also include additional actions not shown and/or may omit shown actions, the scope of the present disclosure being not limited in this respect.

FIG. 2 illustrates a flow diagram of a method 200 for displaying a recommendation information set in accordance with certain embodiments of the present disclosure, where the computing device 102 of FIG. 1 may be the subject of execution of the method 200. At block 202, a first behavior of a user on a first video displayed on an application interface is detected, i.e., whether the computing device 102 detects a behavior of interest the user generates for the currently viewed video. In some embodiments, if the user clicks on the "attention," "praise," "comment," "collection," "forward," "view details," etc. buttons, it is determined that the user has generated an interesting behavior for the currently viewed video. Alternatively or optionally, in addition to the above-described active user interaction behavior, some passive behavior may also be an interesting behavior for the currently viewed video, including the user playing the currently viewed video for a predetermined time period or a predetermined proportion of the total time period, the user hovering over a landing page for a predetermined time period, etc.

At blocks 204-206, a determination is made as to whether a first behavior is detected for the first video, and if so, a video set associated with the first video is determined. In some embodiments, the video objects in the currently viewed video are the same or similar to the categories of video objects in the video collection. In some embodiments, the video set may include the currently viewed video and a set of related videos similar to the currently viewed video, or may include only a set of related videos similar to the currently viewed video.

At block 208, a set of recommendation information associated with the set of videos is displayed in the application interface. In some embodiments, the recommendation information is descriptive information of a video object presented by one of the videos in the video collection. In some embodiments, each piece of recommended information in the recommended information set is respectively displayed in a card, and a user can select a required recommended information in the recommended information set by sliding the card or the like, and at this time, a video corresponding to the selected recommended information can be automatically played in the application interface. In some embodiments, the recommendation information may be set to correspond to a cover page of the video, a textual description of a video object in the video, and so forth.

At blocks 210-212, it is determined whether a user click on the recommendation information in the recommendation information set is detected, and if so, a page corresponding to the recommendation information is displayed in the application interface. In some embodiments, the recommended information is respectively set in a plurality of cards, the user can slide and select a required card to obtain corresponding recommended information, and further click on a single recommended information in the card, at this time, the computing device 102 jumps to a landing page corresponding to the single recommended information, and details information of a video object corresponding to the single recommended information to the user. In some embodiments, a "view more" button is further disposed below the plurality of cards in the application interface, and the user may click on the "view more" button, at which time the computing device 102 jumps to a landing aggregated page corresponding to the plurality of recommended information, and the user may view information of the corresponding plurality of video objects in the landing aggregated page.

In the embodiment of the disclosure, through the detection result of the interesting behavior of the user on the currently watched video, the video set associated with the currently watched video is determined, and the recommendation information set corresponding to the video set is displayed in the application, the user can click on the corresponding landing page of the recommendation information into single recommendation information or the landing aggregation page corresponding to a plurality of recommendation information, so that the recommendation information set is accurately pushed to the user based on the interesting behavior of the user on the currently watched video in real time, and the instantaneity and accuracy of recommending contents to the user are improved. And by displaying the recommended information set in the application interface, the utilization rate of the flow information of the user, namely the interesting behavior of the user on the current video watching can be improved, and more transverse selections can be provided for the user.

In some embodiments, the currently viewed video is recommended to the user based on user characteristics of the user, which may be user portraits, user history behavior, user preferences, etc., without limitation in this disclosure. The computing device 102 may also display related information of the currently viewed video, such as information related to a video object in the currently viewed video, including text information, picture information, and the like, in the application interface while playing the currently viewed video. It can be appreciated that the current viewing video is recommended to the user through the user characteristics, so that the correlation between the current viewing video and the user requirement can be improved, the possibility of generating interesting behaviors of the user is further improved, and the accuracy of the recommended information set is improved.

Fig. 3A illustrates a schematic diagram of an interface 300A for currently viewing video in accordance with certain embodiments of the present disclosure. In some embodiments, during the playing of the currently viewed video, the interface 300A of the computing device 102 is displayed as an application interface 302A of the cell phone terminal application for displaying video information and other information in the application. In the application interface 302A, it includes: the status bar display component 304A sequentially comprises a time status, a mobile phone signal status and an electric quantity status from left to right; content tab bar component 306A, including "focus," "mall," "recommend," and also including a leftmost button for adding content tabs and a rightmost button for searching for content tabs; a video display area 308A in which the user displays a currently viewed video; the operation bar component 310A is provided with buttons corresponding to "focus", "praise", "comment", "collection", "forwarding" and "music" in sequence from top to bottom; page tab component 312A, including "first page", "friend", "message", "My", can switch different pages by clicking; the video information display area 314A is used for displaying text information related to the video object in the currently viewed video.

Fig. 3B illustrates a schematic diagram of another interface 300B for currently viewing video in accordance with certain embodiments of the present disclosure. In some embodiments, the interface 300B of the computing device 102 is displayed as an application interface 302B of the cell phone terminal application during the playing of the currently viewed video. In the application interface 302B, information related to a video object in the currently viewed video may be displayed in the card 304B, where the information related to the video object may be either picture information or text information. In some embodiments, a "view more" button 306B may also be included in card 304B that the user may click to view details of the video object.

In some embodiments, during a user playing a currently viewed video based on the application interface 302A in fig. 3A or the application interface 302B in fig. 3B, the computing device 102 detects whether the user is generating an interesting behavior based on the currently viewed video. In some embodiments, the user clicks the buttons corresponding to "focus," "praise," "comment," "collect," "forward" of the action bar component 310A in FIG. 3A, at which point it is determined that the user has generated an interesting behavior. Alternatively or optionally, the playing of the currently viewed video ends, at which point the user may be determined to be interested in the currently viewed video and the act of ending the playing may be determined to be the act of interest. Alternatively or in addition, the user may determine that the user has generated an interesting behavior by clicking on the "View details" button 306B in FIG. 3B and hovering over the page of detailed information for a period of time.

In some embodiments, when the computing device 102 detects that the user has generated an interesting behavior, an associated video set is obtained based on the currently viewed video. Wherein the video set comprises a currently watched video and a group of related videos related to the currently watched video. In the process of acquiring the video set, the video features of the currently watched video may be extracted first, where the video features include but are not limited to features of categories, functions, values, etc. of video objects in the currently watched video, and then a group of videos with the same or similar video features as those of the currently watched video is extracted in the video repository as a group of related videos. For example, the category of video objects currently watching video is jacket, and the category of video objects in a group of related videos may be hat, scarf, pantyhose, etc. It can be understood that the correlation search and pushing are performed on the videos in the video resource library through the video features, so that the matching degree of the related videos and the user requirements can be improved, the probability of the user for generating conversion behaviors on the video objects in the related videos is further improved, and more choices of the related requirements are provided for the user.

In some embodiments, after the user generates interesting behavior for the currently viewed video and the computing device 102 determines the video set, instead of playing all videos directly, the user is presented with recommendation information corresponding to the videos in the video set, and the user may select the needed recommendation information in the recommendation information set to play the corresponding videos and generate further transformation behavior.

FIG. 4A illustrates a schematic diagram of an interface 400A of a set of recommendation information in accordance with certain embodiments of the present disclosure. In some embodiments, the recommendation information includes a video cover, text description information, etc., and the recommendation information is displayed in the card. Referring to FIG. 4A, an interface 400A of the computing device 102 is presented as an application interface 402A, the application interface 402A including a card sliding region 404A in which a plurality of cards, such as cards 406A-1, 406A-2, etc., may be displayed, and cards 406A-1, etc., may present covers of corresponding videos in a video collection. An information presentation area 408A-1 may also be included in card 406A-1 for presenting thumbnail and textual description information for the corresponding video. Similarly, a similar information presentation area 408A-2 is also included in card 406A-2.

In some embodiments, the user may slide a selection card in card sliding area 404A to view corresponding recommendation information. And, after the user selects the corresponding card, the video in the corresponding video set can be played. Specifically, when the user performs a sliding operation in the card sliding region 404A, the card 406A-1 and the left half of the card 406A-2 are displayed in the card sliding region 404A (the combination of these two parts corresponds to a target region to which the sliding operation is directed herein); determining the current card among the plurality of cards displayed in the card sliding region 404A may, for example, take the card having the largest display area in the card sliding region 404 or the card closest to the center of the card sliding region 404A as the current card, here, the card 406A-1 as the current card; and determining the video in the video set corresponding to the recommendation information in the current card 406A-1 as the current video, and playing the current video in the application interface 402A or the current card 406A-1. It can be understood that in this embodiment, a group of recommended information is displayed through the card, and the user can slidably select the required recommended information and play the corresponding video, so that the richness of pushing content to the user is improved, the interaction process is simple, and the probability of generating conversion behaviors by the user is improved. In addition, because the display area in the single card is larger and the display content is more, the user can conveniently view the single recommendation information in a group of recommendation information.

FIG. 4B illustrates a schematic diagram of another interface 400B of a set of recommendation information in accordance with certain embodiments of the present disclosure. In some embodiments, the recommendation information includes a video cover, text description information, etc., and the recommendation information is displayed in the thumbnail area. The interface 400B of the computing device 102 presents an application interface 402B, the application interface 402B including a background card 404B, the background card 404B including a thumbnail sliding area 406B, the thumbnail sliding area 406B having a plurality of thumbnail areas disposed therein, such as a thumbnail area 408B-1, a thumbnail area 408B-2, and a thumbnail area 408B-3. The recommendation information displayed in the thumbnail area comprises a thumbnail of a corresponding video in the video set and text description information.

In some embodiments, the user may slide select a corresponding thumbnail region in the thumbnail slide region 406B to view corresponding recommendation information, and when the user selects a thumbnail region, the corresponding video in the video collection may also be played. Specifically, when the user performs a sliding operation in the thumbnail sliding area 406B, the thumbnail area 408B-1, the thumbnail area 408B-2, and the thumbnail area 408B-3 are displayed in the thumbnail sliding area 406B (the combination of these three parts corresponds to the target area to which the sliding operation is directed herein); determining the current thumbnail area among the plurality of thumbnail areas displayed in the thumbnail sliding area 406B, for example, a leftmost thumbnail area in the thumbnail sliding area 406B or a thumbnail area closest to the center of the thumbnail sliding area 406B may be regarded as the current thumbnail area, here, the thumbnail area 408B-1 is regarded as the current thumbnail area; the video in the video set corresponding to the recommendation information in the current thumbnail area 408B-1 is determined to be the current video and played in the application interface 402B or in the background card 404B. It can be understood that in this embodiment, a group of recommended information is displayed through the thumbnail, and the user can slidably select the required recommended information and play the corresponding video, so that the richness of pushing content to the user is improved, the interaction process is simple, and the probability of generating conversion behaviors by the user is improved. And moreover, the display area of the thumbnail areas of the users is smaller, and more thumbnail areas can be displayed in the application interface, so that the users can simultaneously view and compare a plurality of recommendation information.

Alternatively or optionally, if the user does not perform a sliding operation in the thumbnail sliding area 406B to select the current thumbnail area, the videos in the corresponding video set may be sequentially played in the background card 404B or the application interface 402B in the order of the thumbnail areas in the thumbnail sliding area 406B in a carousel manner.

FIG. 5A illustrates a schematic diagram of a landing page 500A corresponding to a single recommendation message in accordance with certain embodiments of the present disclosure. In some embodiments, after displaying the set of recommended information to the user in the application interface, if the user clicks on the recommended information in the set of recommended information, such as a single card in fig. 4A, or a single thumbnail area in fig. 4B, the page corresponding to the single recommended information selected by the user is jumped to. Referring to fig. 5A, a floor page 500A appears as a page 502A of video object information for a video in a video collection. The page 502A includes a video object presentation area 504A for presenting a cover image of the video object and may also include thumbnail areas 506A-1, 506A-2, 506A-3. Further, page 502A also includes an operation button associated with the video object, such as an "enter live room" button 508A.

FIG. 5B illustrates a schematic diagram of a landing page 500B corresponding to a set of recommendation information in accordance with certain embodiments of the present disclosure. In some embodiments, the user may choose to click on the "view more" button 410A in FIG. 4A or the "view more" button 410B in FIG. 4B to jump to the floor aggregate page corresponding to the recommended information collection. Referring to fig. 5B, the landing page 500B appears as an aggregate page 502B of a plurality of video object information for a plurality of videos in a video collection, including a first video object presentation area 504B-1 for a first video object, a second video object presentation area 504B-2 for a second video object, and so on. Taking the first video object presentation area 504B-1 as an example, the first video object presentation area 504B-1 includes a picture of the video object and an associated textual description 506B, and may further include an operation button, such as an "buy immediately" button 508B, for the first video object.

In some embodiments, if the user clicks on the "not interested" button 412A in fig. 4A or the "not interested" button 412B in fig. 4B (i.e., the second control herein), the recommendation information is no longer displayed and the next video is pushed to the user. Alternatively, the user may continue to watch the next video through a swipe operation.

FIG. 6 illustrates a flow chart of a method 600 of optimizing recommendation models based on behavior of interest in certain embodiments of the present disclosure. In some embodiments, after jumping to the page corresponding to fig. 5A or fig. 5B, the transformation behavior (i.e., the second behavior herein) generated by the user in the page is acquired, and the transformation behavior is attributed to the corresponding recommended video, so as to obtain the attribution result of the transformation behavior. In some embodiments, referring to fig. 6, at block 602, a second behavior is obtained, which is obtained after the computing device 102 detects that the user generated the transformation behavior; at block 604, attributing the second behavior to the behavior of interest, the computing device 102 determining the behavior of interest that resulted in the user producing the converted behavior, resulting in attribution of the converted behavior to the behavior of interest; at block 606, determining the behavior of interest with the best conversion effect (i.e., the target first behavior herein) based on a plurality of attribution results of the conversion behavior to the behavior of interest; at block 608, the recommendation model is optimized according to the behavior of interest with the best conversion effect, thereby improving the accuracy of video pushing.

In some embodiments, after the user generates the interesting behavior of the currently watched video, if the playing of the currently watched video is completed, or when the user plays the next video by a gesture operation or the like, the recommendation information set may be directly displayed to the user. Alternatively or optionally, after the user generates the interesting behavior of the currently watched video, a certain number of conventional videos may be pushed to the user first, and when playing a certain conventional video is completed, or the user plays the next video of the conventional video by a mode of a swipe operation or the like, a recommendation information set is displayed to the user.

Fig. 7 illustrates a block diagram of an apparatus 700 for displaying a recommendation information set in accordance with certain embodiments of the present disclosure. As shown in fig. 7, the apparatus 700 includes a first behavior detection module 702 configured to detect a first behavior of a user on a first video displayed on an application interface. The apparatus 700 also includes a video set determination module 704 configured to determine a video set associated with the first video in response to detecting the first behavior on the first video. The apparatus 700 further includes a recommendation information set display module 706 configured to display a recommendation information set associated with the video set in the application interface. The apparatus 700 further includes a page display module 708 configured to display a page corresponding to the recommendation information in the application interface in response to detecting a user click on the recommendation information in the recommendation information set.

Fig. 8 shows a block diagram of an electronic device 800 of some embodiments of the present disclosure, where the device 800 may be a device or apparatus described by embodiments of the present disclosure. As shown in fig. 8, device 800 includes a Central Processing Unit (CPU) and/or a Graphics Processing Unit (GPU) 802 that may perform various suitable actions and processes in accordance with computer program instructions stored in a read-only memory (ROM) 804 or loaded from a storage unit 816 into a Random Access Memory (RAM) 806. In the RAM 806, various programs and data required for the operation of the device 800 can also be stored. CPU/GPU 802, ROM 804, and RAM 806 are connected to each other via bus 808. An input/output (I/O) interface 810 is also connected to bus 808. Although not shown in fig. 8, device 800 may also include a coprocessor.

Various components in device 800 are connected to I/O interface 810, including: an input unit 812 such as a keyboard, a mouse, etc.; an output unit 814 such as various types of displays, speakers, and the like; a storage unit 816, such as a magnetic disk, optical disk, etc.; and communication unit 818 such as a network card, modem, wireless communication transceiver, etc. Communication unit 818 allows device 800 to exchange information/data with other devices via a computer network, such as the internet, and/or various telecommunications networks.

The various methods or processes described above may be performed by the CPU/GPU 802. For example, in some embodiments, the method may be implemented as a computer software program tangibly embodied on a machine-readable medium, such as the storage unit 816. In some embodiments, some or all of the computer programs may be loaded and/or installed onto device 800 via ROM 804 and/or communication unit 818. When the computer program is loaded into RAM 806 and executed by CPU/GPU 802, one or more steps or actions in the methods or processes described above may be performed.

In some embodiments, the methods and processes described above may be implemented as a computer program product. The computer program product may include a computer readable storage medium having computer readable program instructions embodied thereon for performing aspects of the present disclosure.

The computer readable storage medium may be a tangible device that can hold and store instructions for use by an instruction execution device. The computer readable storage medium may be, for example, but not limited to, an electronic storage device, a magnetic storage device, an optical storage device, an electromagnetic storage device, a semiconductor storage device, or any suitable combination of the foregoing. More specific examples (a non-exhaustive list) of the computer-readable storage medium would include the following: portable computer disks, hard disks, random Access Memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), static Random Access Memory (SRAM), portable compact disk read-only memory (CD-ROM), digital Versatile Disks (DVD), memory sticks, floppy disks, mechanical coding devices, punch cards or in-groove structures such as punch cards or grooves having instructions stored thereon, and any suitable combination of the foregoing. Computer-readable storage media, as used herein, are not to be construed as transitory signals per se, such as radio waves or other freely propagating electromagnetic waves, electromagnetic waves propagating through waveguides or other transmission media (e.g., optical pulses through fiber optic cables), or electrical signals transmitted through wires.

The computer readable program instructions described herein may be downloaded from a computer readable storage medium to a respective computing/processing device or to an external computer or external storage device over a network, such as the internet, a local area network, a wide area network, and/or a wireless network. The network may include copper transmission cables, fiber optic transmissions, wireless transmissions, routers, firewalls, switches, gateway computers and/or edge servers. The network interface card or network interface in each computing/processing device receives computer readable program instructions from the network and forwards the computer readable program instructions for storage in a computer readable storage medium in the respective computing/processing device.

The computer program instructions for performing the operations of the present disclosure can be assembly instructions, instruction Set Architecture (ISA) instructions, machine-related instructions, microcode, firmware instructions, state setting data, or source or object code written in any combination of one or more programming languages, including an object-oriented programming language and conventional procedural programming languages. The computer readable program instructions may be executed entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computer (for example, through the Internet using an Internet service provider). In some embodiments, aspects of the present disclosure are implemented by personalizing electronic circuitry, such as programmable logic circuitry, field Programmable Gate Arrays (FPGAs), or Programmable Logic Arrays (PLAs), with state information of computer readable program instructions, which can execute the computer readable program instructions.

These computer readable program instructions may be provided to a processing unit of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processing unit of the computer or other programmable data processing apparatus, create means for implementing the functions/acts specified in the flowchart and/or block diagram block or blocks. These computer readable program instructions may also be stored in a computer readable storage medium that can direct a computer, programmable data processing apparatus, and/or other devices to function in a particular manner, such that the computer readable medium having the instructions stored therein includes an article of manufacture including instructions which implement the function/act specified in the flowchart and/or block diagram block or blocks.

The computer readable program instructions may also be loaded onto a computer, other programmable data processing apparatus, or other devices to cause a series of operational steps to be performed on the computer, other programmable apparatus or other devices to produce a computer implemented process such that the instructions which execute on the computer, other programmable apparatus or other devices implement the functions/acts specified in the flowchart and/or block diagram block or blocks.

The flowcharts and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of devices, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of instructions, which comprises one or more executable instructions for implementing the specified logical function(s). In some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two consecutive blocks may in fact be performed substantially in parallel, and they may sometimes be performed in the reverse order, depending on the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The foregoing description of the embodiments of the present disclosure has been presented for purposes of illustration and description, and is not intended to be exhaustive or limited to the embodiments disclosed. Many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the various embodiments described. The terminology used herein was chosen in order to best explain the principles of the embodiments, the practical application, or the technical improvement of the technology in the marketplace, or to enable others of ordinary skill in the art to understand the embodiments disclosed herein.

Some example implementations of the present disclosure are listed below.

Example 1. A method for displaying a set of recommendation information, comprising:

detecting a first behavior of a user on a first video displayed on an application interface;

in response to detecting the first behavior on the first video, determining a set of videos associated with the first video;

displaying a recommendation information set associated with the video set in the application interface; and

and in response to detecting the click of the recommendation information in the recommendation information set by the user, displaying a page corresponding to the recommendation information in the application interface.

Example 2. The method of example 1, further comprising:

acquiring user characteristics of the user;

recommending the first video based on the user characteristics; and

and displaying the first video and information corresponding to the first video in the application interface.

Example 3 the method of example 1 or 2, wherein the first video and a set of second videos similar to the first video are included in the video set, and obtaining the video set comprises:

determining video features of the first video; and

And determining the group of second videos based on the video characteristics of the first videos, wherein the video characteristics of the second videos in the group of second videos and the video characteristics of the first videos meet the preset similar conditions.

Example 4 the method of any one of examples 1-3, wherein the set of recommendation information is disposed in a set of recommended cards in a card sliding area.

Example 5. The method of any one of examples 1-4, further comprising:

in response to detecting a sliding operation of a user on the card sliding region, displaying a target region pointed by the sliding operation in the application interface;

determining a current video in the video set, wherein at least one part of a recommended card corresponding to the current video is positioned in the target area; and

and displaying the current video in the application interface.

Example 6 the method of any of examples 1-5, wherein displaying the current video in the application interface comprises:

the current video is displayed in the at least a portion of the recommended card located in the target area.

Example 7 the method of any one of examples 1-6, wherein the set of recommendation information is disposed in a set of thumbnail areas in a thumbnail sliding area.

Example 8 the method of any one of examples 1-7, further comprising:

in response to detecting a sliding operation of the thumbnail sliding region by a user, displaying a target region pointed by the sliding operation in the application interface;

determining a current video in the video set, wherein at least one part of a thumbnail area corresponding to the current video is positioned in the target area; and

and displaying the current video in the application interface.

Example 9 the method of any one of examples 1-8, further comprising:

determining current video in the video set in turn based on the arrangement sequence of the thumbnail areas in the thumbnail sliding area in the thumbnail area set; and displaying the current video in the application interface.

Example 10 the method of any of examples 1-9, the application interface having disposed therein a background card associated with the thumbnail sliding area, and the method further comprising:

and displaying the current video in the background card.

Example 11. The method of any one of examples 1-10, further comprising:

displaying a first control associated with the recommendation information set in an application interface; and

And in response to detecting the click of the first control by the user, displaying a page corresponding to the recommended information set in the application interface.

Example 12 the method of any one of examples 1-11, further comprising:

displaying a second control associated with canceling the displaying of the recommended information set in an application interface; and

and in response to detecting the click of the second control by the user, displaying a next video in the application interface.

Example 13 the method of any one of examples 1-12, further comprising:

receiving a second action of the user aiming at the page corresponding to the recommendation information; and

a first attribution result of the second behavior is determined, the first attribution result indicating that the second behavior is attributed to a recommended video corresponding to the recommendation information.

Example 14 the method of any one of examples 1-13, further comprising:

determining a set of second attribution results for a set of second behaviors, the set of second attribution results indicating that the second behavior of the set of second behaviors is attributed to the first behavior of a set of first behaviors; and

a target first behavior is determined in the set of first behaviors based on the set of second attribution results.

Example 15 the method of any one of examples 1-14, further comprising:

and displaying the recommended information set associated with the video set in the application interface in response to the first video playing ending or detecting that the user cancels displaying the first video.

Example 16 the method of any one of examples 1-15, further comprising:

displaying the video after the first video in an application interface; and

and displaying a recommendation information set associated with the video set in the application interface in response to ending of video playing after the first video or detection of the user canceling the display of the video after the first video.

Example 17 an apparatus for displaying a set of recommendation information, comprising:

a first behavior detection module configured to detect a first behavior of a user on a first video displayed on an application interface;

a video set determination module configured to determine a video set associated with the first video in response to detecting the first behavior on the first video;

a recommendation information set display module configured to display a recommendation information set associated with the video set in the application interface; and

And the page display module is configured to respond to detection of clicking of the recommended information in the recommended information set by the user, and display a page corresponding to the recommended information in the application interface.

Example 18 the apparatus of example 17, further comprising:

a user feature acquisition module configured to acquire user features of the user;

a first video recommendation module configured to recommend the first video based on the user characteristics; and

and the first video information display module is configured to display the first video and information corresponding to the first video in the application interface.

Example 19 the apparatus of examples 17 or 18, wherein the first video and a set of second videos similar to the first video are included in the video set, and the video set determination module comprises:

a first video feature determination module configured to determine video features of the first video; and

and the second video determining module is configured to determine the group of second videos based on the video characteristics of the first videos, wherein the video characteristics of the second videos in the group of second videos and the video characteristics of the first videos meet the preset similar conditions.

Example 20 the apparatus of any of examples 17-19, wherein the set of recommendation information is disposed in a set of recommended cards in a card sliding area.

Example 21 the apparatus of any one of examples 17-20, further comprising:

a target area determining module configured to display a target area pointed by a sliding operation in the application interface in response to detection of the sliding operation of the card sliding area by a user;

a current video determining module configured to determine a current video in the video set, at least a part of a recommended card corresponding to the current video being located in the target area; and

and the current video display module is configured to display the current video in the application interface.

Example 22 the apparatus of any one of examples 17-21, wherein the current video display module is further configured to:

Example 23 the apparatus of any of examples 17-22, wherein the set of recommendation information is disposed in a set of thumbnail areas in a thumbnail sliding area.

Example 24 the apparatus of any one of examples 17-23, further comprising:

a target area display module configured to display, in response to detection of a sliding operation of the thumbnail sliding area by a user, a target area to which the sliding operation is directed in the application interface;

a current video determining module configured to determine a current video in the video set, at least a portion of a thumbnail area corresponding to the current video being located in the target area; and

Example 25 the apparatus of any one of examples 17-24, further comprising:

a current video determining module configured to sequentially determine a current video in the video set based on an arrangement order of thumbnail areas in the thumbnail sliding area in the thumbnail area set; and

Example 26 the apparatus of any of examples 17-25, the application interface having disposed therein a background card associated with the thumbnail sliding area, and further comprising:

And the current video display module is configured to display the current video in the background card.

Example 27 the apparatus of any one of examples 17-26, further comprising:

a first control display module configured to display a first control associated with the recommendation information set in an application interface; and

and the page display module is configured to respond to the detection of the click of the first control by the user and display a page corresponding to the recommended information set in the application interface.

Example 28 the apparatus of any one of examples 17-27, further comprising:

a second control display module configured to display a second control associated with canceling the display of the recommendation information set in an application interface; and

and a next video display module configured to display a next video in the application interface in response to detecting the user's click on the second control.

Example 29 the apparatus of any one of examples 17-28, further comprising:

a second behavior receiving module configured to receive a second behavior of the user with respect to a page corresponding to the recommendation information; and

a first attribution result determination module configured to determine a first attribution result of the second behavior, the first attribution result indicating that the second behavior is attributed to a recommended video to which the recommendation information corresponds.

Example 30 the apparatus of any one of examples 17-29, further comprising:

a second attribution result determination module configured to determine a set of second attribution results for a set of second behaviors, the set of second attribution results indicating that the second behavior of the set of second behaviors is attributed to the first behavior of a set of first behaviors; and

the target first behavior determination module is configured to determine a target first behavior in the set of first behaviors based on the set of second attribution results.

Example 31 the apparatus of any one of examples 17-30, further comprising:

and a recommendation information set display module configured to display the recommendation information set associated with the video set in the application interface in response to the first video playing ending or detecting that the user cancels displaying the first video.

Example 32 the apparatus of any one of examples 17-31, further comprising:

a video display module configured to display a video subsequent to the first video in an application interface;

and the recommended information set display module is configured to display a recommended information set associated with the video set in the application interface in response to ending of video playing after the first video or detection of the user canceling the display of the video after the first video.

Example 33 an electronic device, comprising:

a processor; and

a memory coupled with the processor, the memory having instructions stored therein, which when executed by the processor, cause the electronic device to perform actions comprising:

Example 34 the electronic device of example 33, further comprising:

acquiring user characteristics of the user;

recommending the first video based on the user characteristics; and

Example 35 the electronic device of examples 33 or 34, wherein the first video and a set of second videos similar to the first video are included in the video set, and obtaining the video set comprises:

Determining video features of the first video; and

Example 36 the electronic device of any of examples 33-35, wherein the set of recommendation information is disposed in a set of recommended cards in a card sliding area.

Example 37 the electronic device of any of examples 33-36, further comprising:

and displaying the current video in the application interface.

Example 38 the electronic device of any of examples 33-37, wherein displaying the current video in the application interface comprises:

Example 39 the electronic device of any of examples 33-38, wherein the set of recommendation information is disposed in a set of thumbnail areas in a thumbnail sliding area.

Example 40 the electronic device of any of examples 33-39, further comprising:

and displaying the current video in the application interface.

Example 41 the electronic device of any of examples 33-40, further comprising:

Example 42 the electronic device of any of examples 33-41, the application interface having a background card disposed therein that is associated with the thumbnail sliding area, and the actions further comprising:

And displaying the current video in the background card.

Example 43, the electronic device of any one of examples 33-42, further comprising:

Example 44 the electronic device of any one of examples 33-43, further comprising:

Example 45 the electronic device of any of examples 33-44, further comprising:

Example 46 the electronic device of any of examples 33-45, further comprising:

Example 47 the electronic device of any one of examples 33-46, further comprising:

Example 48 the electronic device of any one of examples 33-47, further comprising:

displaying the video after the first video in an application interface; and

Example 49. A computer-readable storage medium having stored thereon computer-executable instructions, wherein the computer-executable instructions are executed by a processor to implement the method according to any of examples 1 to 16.

Example 50. A computer program product tangibly stored on a computer-readable medium and comprising computer-executable instructions that, when executed by an apparatus, cause the apparatus to perform the method of any one of examples 1 to 16.

Although the disclosure has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are example forms of implementing the claims.

Claims

1. A method for displaying a set of recommended information, comprising:

2. The method of claim 1, further comprising:

acquiring user characteristics of the user;

recommending the first video based on the user characteristics; and

3. The method of claim 2, wherein the set of videos includes the first video and a set of second videos similar to the first video, and obtaining the set of videos includes:

determining video features of the first video; and

4. The method of claim 1, wherein the set of recommendation information is disposed in a set of recommendation cards in a card sliding area.

5. The method of claim 4, further comprising:

And displaying the current video in the application interface.

6. The method of claim 5, wherein displaying the current video in the application interface comprises:

7. The method of claim 1, wherein the set of recommendation information is disposed in a set of thumbnail areas in a thumbnail sliding area.

8. The method of claim 7, further comprising:

and displaying the current video in the application interface.

9. The method of claim 7, further comprising:

determining current video in the video set in turn based on the arrangement sequence of the thumbnail areas in the thumbnail sliding area in the thumbnail area set; and

and displaying the current video in the application interface.

10. The method of claim 8 or 9, wherein a background card associated with the thumbnail sliding area is provided in the application interface, and the method further comprises:

and displaying the current video in the background card.

11. The method of claim 1, further comprising:

12. The method of claim 1, further comprising:

13. The method of claim 1, further comprising:

14. The method of claim 13, further comprising:

15. The method of claim 1, further comprising:

16. The method of claim 1, further comprising:

displaying the video after the first video in an application interface; and

17. An apparatus for displaying a set of recommended information, comprising:

18. An electronic device, comprising:

a processor; and

a memory coupled with the processor, the memory having instructions stored therein, which when executed by the processor, cause the electronic device to perform the method of any of claims 1-16.

19. A computer readable storage medium having stored thereon computer executable instructions, wherein the computer executable instructions are executed by a processor to implement the method of any of claims 1 to 16.