CN107835439B - Bullet screen pushing method, electronic equipment and computer readable storage medium - Google Patents

Bullet screen pushing method, electronic equipment and computer readable storage medium Download PDF

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Publication number
CN107835439B
CN107835439B CN201711016061.7A CN201711016061A CN107835439B CN 107835439 B CN107835439 B CN 107835439B CN 201711016061 A CN201711016061 A CN 201711016061A CN 107835439 B CN107835439 B CN 107835439B
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China
Prior art keywords
bullet screen
screen data
bullet
pushed
user
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CN201711016061.7A
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CN107835439A (en
Inventor
刘帅君
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China Mobile Communications Group Co Ltd
MIGU Video Technology Co Ltd
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China Mobile Communications Group Co Ltd
MIGU Video Technology Co Ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network-specific arrangements or communication protocols supporting networked applications
    • H04L67/26Push based network services
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/488Data services, e.g. news ticker
    • H04N21/4884Data services, e.g. news ticker for displaying subtitles

Abstract

The invention discloses a bullet screen pushing method, which comprises the following steps: determining first bullet screen data to be pushed preferentially in bullet screen data to be pushed based on a first strategy; determining second bullet screen data to be shielded and pushed in the bullet screen data to be pushed based on a second strategy; shielding the second bullet screen data in the bullet screen data to be pushed to obtain third bullet screen data; determining target pushed bullet screen data according to the relation between the number of bullet screens in the third bullet screen data and the determined bullet screen number threshold; the target pushed bullet screen data is used for being pushed to the terminal to be displayed; the target pushed bullet screen data at least comprises the first bullet screen data. The invention also discloses an electronic device and a computer readable storage medium.

Description

Bullet screen pushing method, electronic equipment and computer readable storage medium
Technical Field
The present invention relates to the field of multimedia communication, and in particular, to a bullet screen pushing method, an electronic device, and a computer-readable storage medium.
Background
With the rapid development of internet technology, the communication and interaction between users become simpler. The current users can communicate and interact through a barrage system besides the traditional social software or instant messaging software.
The bullet screen system can be used for communication and interaction for users, and is essentially a push system. When the terminal sends a bullet screen display request to the server for the played video, the server pushes the bullet screen corresponding to the video so that the terminal can display the bullet screen on the playing picture of the video. However, when the server pushes the barrage, all the barrages corresponding to the video are pushed to the terminal; thus, the number of barrages in the video is large, and the user is inconvenient to watch the barrages and the video. Therefore, in the related art, when the server pushes the bullet screen, the pertinence is poor.
Disclosure of Invention
In order to solve the problems in the prior art, embodiments of the present invention are expected to provide a bullet screen pushing method, an electronic device, and a computer-readable storage medium, which can push a bullet screen in a targeted manner.
The technical scheme of the embodiment of the invention is realized as follows:
the embodiment of the invention provides a bullet screen pushing method, which comprises the following steps:
determining first bullet screen data to be pushed preferentially in bullet screen data to be pushed based on a first strategy; determining second bullet screen data to be shielded and pushed in the bullet screen data to be pushed based on a second strategy;
shielding the second bullet screen data in the bullet screen data to be pushed to obtain third bullet screen data;
determining target pushed bullet screen data according to the relation between the number of bullet screens in the third bullet screen data and the determined bullet screen number threshold; the target pushed bullet screen data is used for being pushed to the terminal to be displayed; the target pushed bullet screen data at least comprises the first bullet screen data.
In the foregoing solution, the determining, based on the first policy, the first bullet screen data to be preferentially pushed in the bullet screen data to be pushed includes:
and determining the first bullet screen data according to the operation data of the first user on the bullet screen.
In the foregoing solution, the determining the first bullet screen data according to the operation data of the first user on the bullet screen includes:
determining first bullet screen data according to the monitored content input by the first user;
performing semantic analysis on the content input by the first user to obtain a first analysis result;
obtaining second bullet screen data based on the first analysis result;
and determining the first bullet screen data according to the first bullet screen data and the second bullet screen data.
In the foregoing embodiment, after obtaining the second bullet screen data based on the first analysis result, the method further includes:
searching at least two second users which preferentially push the first bullet screen data and the second bullet screen data;
acquiring fourth barrage data which is preferentially pushed and corresponds to the second user;
acquiring third bullet screen data with the coincidence degree larger than a first preset value from the fourth bullet screen data;
generating prompt information based on the third bullet screen data; the prompt information is used for prompting the first user whether to select the third bullet screen data as a bullet screen to be pushed preferentially;
and when response operation aiming at the prompt message is received and the response operation is the operation of selecting the third bullet screen data as a bullet screen which is preferentially pushed, determining the first bullet screen data according to the first bullet screen data, the second bullet screen data and the third bullet screen data.
In the foregoing solution, the determining the first bullet screen data according to the operation data of the first user on the bullet screen includes:
determining fourth bullet screen data according to the operation data of the first user on the bullet screen; wherein, the operation data of the first user on the bullet screen comprises at least one of the following data: historical click data, historical search data, historical comment data and historical sharing data of the first user on the bullet screen;
determining the first bullet screen data based on the fourth bullet screen data.
In the foregoing scheme, the determining, based on the second policy, to shield the pushed second bullet screen data in the bullet screen data to be pushed includes:
acquiring fifth bullet screen data of the first user for shielding operation;
performing semantic analysis on the content of the bullet screen in the fifth bullet screen data to obtain a second analysis result;
obtaining sixth bullet screen data based on the second analysis result;
and determining the second bullet screen data according to the fifth bullet screen data and the sixth bullet screen data.
In the foregoing scheme, after obtaining the sixth bullet screen data based on the second analysis result, the method further includes:
searching a third user which preferentially pushes the fifth bullet screen data and the sixth bullet screen data;
acquiring seventh bullet screen data according to the bullet screen content sent by the third user;
and determining the second bullet screen data according to the fifth bullet screen data, the sixth bullet screen data and the seventh bullet screen data.
In the foregoing solution, the bullet screen quantity threshold includes an upper limit value and a lower limit value, and determining target pushed bullet screen data according to a relationship between the quantity of bullet screens in the third bullet screen data and the determined bullet screen quantity threshold includes:
when the number of the bullet screens in the third bullet screen data is smaller than the lower limit value, determining that the target pushed bullet screen data is the third bullet screen data;
when the number of the bullet screens in the third bullet screen data is greater than or equal to the lower limit value and smaller than the upper limit value, determining that the target pushed bullet screen data is the first bullet screen data and the fifth bullet screen data; the fifth barrage data comprises barrage content sent by a fourth user; all the bullet screen data which are preferentially pushed and correspond to the fourth user comprise at least one piece of first bullet screen data, the number of bullet screens in the first bullet screen data is higher than a second preset value, and/or the ratio of the number of the bullet screens in the first bullet screen data to the number of the bullet screens in all the bullet screen data which are preferentially pushed and correspond to the fourth user is higher than a third preset value;
and when the number of the bullet screens in the third bullet screen data is greater than or equal to the upper limit value, determining that the target pushed bullet screen data is the first bullet screen data.
In the foregoing solution, before determining that the target pushes the bullet screen data according to the relationship between the number of bullet screens in the third bullet screen data and the determined bullet screen number threshold, the method further includes:
determining the barrage quantity threshold based on a third strategy.
In the foregoing solution, the determining the threshold of the number of bullet screens based on the third policy includes:
and determining the bullet screen quantity threshold value according to the bullet screen track quantity and/or bullet screen running speed corresponding to the first user.
An embodiment of the present invention further provides an electronic device, where the electronic device includes: a processor, a memory for storing a computer program operable on the processor; wherein the content of the first and second substances,
the processor is used for executing the bullet screen pushing method when the computer program is run.
An embodiment of the present invention further provides an electronic device, where the electronic device includes: the device comprises a first determining module, a shielding module and a second determining module; wherein the content of the first and second substances,
the first determining module is used for determining first bullet screen data to be pushed preferentially in bullet screen data to be pushed based on a first strategy; determining second bullet screen data to be shielded and pushed in the bullet screen data to be pushed based on a second strategy;
the shielding module is used for shielding the second bullet screen data in the bullet screen data to be pushed to obtain third bullet screen data;
the second determining module is configured to determine target pushed bullet screen data according to a relationship between the number of bullet screens in the third bullet screen data and a determined bullet screen number threshold; the target pushed bullet screen data is used for being pushed to the terminal to be displayed; the target pushed bullet screen data at least comprises the first bullet screen data.
The embodiment of the invention also provides a computer-readable storage medium, wherein computer-executable instructions are stored in the computer-readable storage medium, and when a processor executes a computer program of the computer-executable instructions, the bullet screen pushing method is realized.
According to the bullet screen pushing method and the electronic equipment provided by the embodiment of the invention, firstly, first bullet screen data which is preferentially pushed is determined in bullet screen data to be pushed based on a first strategy; determining second bullet screen data to be shielded and pushed in the bullet screen data to be pushed based on a second strategy; then, shielding the second bullet screen data in the bullet screen data to be pushed to obtain third bullet screen data; finally, determining target pushed bullet screen data according to the relation between the number of bullet screens in the third bullet screen data and the determined bullet screen number threshold; the target pushed bullet screen data is used for being pushed to the terminal to be displayed; the target pushed bullet screen data at least comprises the first bullet screen data.
Due to the fact that the second bullet screen data are shielded in the bullet screen data to be pushed, bullet screen content which is disliked by a pushing user can be shielded. Meanwhile, the number of the bullet screens in the target pushed bullet screen data for being pushed to the terminal for displaying is limited by the bullet screen number threshold; and no matter the third bullet screen data that obtain behind the shielding second bullet screen data include many few bullet screens in waiting the bullet screen data of propelling movement, the first bullet screen data of propelling movement can be given priority. Therefore, the embodiment of the invention can push the bullet screens in a targeted manner, so that the moderate bullet screens are recommended to the user on the basis of combining the favorite bullet screen contents of the pushed user; and further, the watching experience of the user is improved, so that the user can not miss interested barrages and can not clearly watch multimedia files due to too many barrages.
Drawings
FIG. 1 is a schematic view of a bullet screen display;
fig. 2 is a schematic flow chart illustrating an implementation of a bullet screen pushing method according to a first embodiment of the present invention;
fig. 3 is a schematic diagram of an optional prompt message according to an embodiment of the present invention;
fig. 4 is a schematic flow chart illustrating an implementation of a second bullet screen pushing method according to an embodiment of the present invention;
FIG. 5 is a schematic diagram of an electronic device according to an embodiment of the present invention;
FIG. 6 is a schematic diagram of a detailed structure of a first determining module in the electronic device shown in FIG. 5;
FIG. 7 is a second schematic diagram of the electronic apparatus according to the second embodiment of the present invention;
fig. 8 is a schematic diagram of a hardware component structure of an electronic device according to an embodiment of the present invention.
Detailed Description
As can be seen from the description of the background art, in the related art, when the server performs barrage pushing, there is a problem of poor pertinence.
For example, during watching a video, a user may send a bullet screen display request to a server; when the server receives the bullet screen display request, the bullet screen is pushed, all bullet screens corresponding to the video are pushed to the terminal corresponding to the user, and the user can watch the bullet screen corresponding to the video on the video client installed on the terminal.
However, the number of bullet screens corresponding to a video is large, and the video may be covered by a large area, so that a user cannot clearly view the video. For example, fig. 1 is a schematic diagram of bullet screen display, and referring to fig. 1, since the number of bullet screens corresponding to the video is large, the user cannot clearly view the people on the video.
In addition, as the bullet screen disappears on the screen after running from one side of the video playing picture to the other side, the excessive bullet screens can cause that the user cannot watch all the bullet screens in time; in this case, the user may miss the bullet screen that is of interest to the user. For example, as shown in fig. 1, the bullet screen data corresponding to the video includes a bullet screen whose bullet screen content is "how the video is, i have trouble when listening for more than 100 times", the bullet screen is a bullet screen which is interested by the user, and the rest bullet screens are all bullet screens which are not interested by the user.
It is thus clear that, because the server does not push the barrage that corresponds to the video pertinently when carrying out barrage propelling movement, the barrage that leads to showing on the video is in great quantity to make the user can't clearly watch barrage and video.
Based on this, the bullet screen pushing scheme provided by the embodiment of the invention is applied to a server, and first bullet screen data which is preferentially pushed is determined in bullet screen data to be pushed based on a first strategy; determining second bullet screen data to be shielded and pushed in the bullet screen data to be pushed based on a second strategy; then, shielding the second bullet screen data in the bullet screen data to be pushed to obtain third bullet screen data; finally, determining target pushed bullet screen data according to the relation between the number of bullet screens in the third bullet screen data and the determined bullet screen number threshold; the target pushed bullet screen data is used for being pushed to the terminal to be displayed; the target pushed bullet screen data at least comprises the first bullet screen data.
Due to the fact that the second bullet screen data are shielded in the bullet screen data to be pushed, bullet screen content which is disliked by a pushing user can be shielded. Meanwhile, the number of the bullet screens in the target pushed bullet screen data for being pushed to the terminal for displaying is limited by the bullet screen number threshold; and no matter the third bullet screen data that obtain behind the shielding second bullet screen data include many few bullet screens in waiting the bullet screen data of propelling movement, the first bullet screen data of propelling movement can be given priority. Therefore, the embodiment of the invention can push the bullet screens in a targeted manner, so that the moderate bullet screens are recommended to the user on the basis of combining the favorite bullet screen contents of the pushed user; and further, the watching experience of the user is improved, so that the user can not miss interested barrages and can not clearly watch multimedia files due to too many barrages.
The implementation, functional features and advantages of the objects of the present invention will be further explained with reference to the accompanying drawings. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
Fig. 2 is a schematic view of an implementation flow of a bullet screen pushing method according to a first embodiment of the present invention, and referring to fig. 2, the bullet screen pushing method according to the present embodiment includes the following steps:
step 101, determining first bullet screen data to be pushed preferentially in bullet screen data to be pushed based on a first strategy; determining second bullet screen data to be shielded and pushed in the bullet screen data to be pushed based on a second strategy;
the bullet screen pushing method is applied to a server, and the server is used for determining target pushing data for pushing the bullet screen data to the terminal for displaying, and recommending a proper number of bullet screens for a user on the basis of combining the bullet screen contents preferred by the pushing user.
Here, the bullet screen data to be pushed are all bullet screen data corresponding to the current playing time of the multimedia file; for example, when the current playing time of the multimedia file is 30 minutes 57 seconds, the bullet screen data to be pushed is all bullet screen data corresponding to 30 minutes 57 seconds. The multimedia file can be a video file, a PPT (Power Point) file, an e-book reading file or a music file; in this embodiment, the multimedia file will be described in detail by taking a video file as an example.
Here, the first bullet screen data may include bullet screen content that the first user determines to like, and the second bullet screen data may include bullet screen content that the first user determines to dislike.
In an embodiment, the server may determine, based on a first policy, first bullet screen data to be preferentially pushed in bullet screen data to be pushed; that is to say, the server determines the first bullet screen data according to the operation data of the first user on the bullet screen. The first policy may include determining the first bullet screen data in two ways:
the first way is that when the content input by the first user is monitored, the server first determines first bullet screen data, and the first bullet screen data is defaulted by the server to be the bullet screen content which the first user determines to like. Then, the server performs semantic analysis based on the content input by the first user to obtain a first analysis result, where the first analysis result may be a content obtained by expanding the content input by the first user, so that second bullet screen data may be obtained based on the first analysis result, and the second bullet screen data also determines favorite bullet screen content for the first user. At this time, the server may determine the first bullet screen data according to the first bullet screen data and the second bullet screen data; wherein the first bullet screen data comprises the first bullet screen data and the second bullet screen data. Finally, the server searches for at least two second users who like the bullet screen contents in the first bullet screen data and the second bullet screen data, and obtains other favorite bullet screen contents with the second user contact ratio larger than a first preset value; and simultaneously recommending the bullet screen contents to the first user, and monitoring whether the first user accepts the recommendation. The first preset value can be set according to actual needs, and the server can preset the contact ratio of different bullet screen contents, for example, the contact ratio of the bullet screen contents and bullet screen contents obtained after the bullet screen contents are extended can be set to 80%, for example, the contact ratio of "travel" and "tour" is 80%; in this case, the first preset value may be set to 80%.
Here, the content input by the first user may be semantically analyzed according to an existing or new semantic analysis model. For example, the content input by the first user may be semantically analyzed according to an existing Probabilistic Latent Semantic Analysis (PLSA) model or an implicit Dirichlet Allocation (LDA) model, so as to obtain the second bullet screen data.
Here, the server monitors the input operation of the first user in real time to acquire the content input by the first user. The server can monitor the input operation of the first user by receiving the content sent by the terminal corresponding to the first user, wherein the content sent by the terminal corresponding to the first user is the content input by the first user; the server may also monitor the input operation of the first user by receiving an input instruction sent by a terminal corresponding to the first user, where the input instruction may be an instruction triggered by the terminal based on the input operation of the first user, and after receiving the input instruction sent by the terminal corresponding to the first user, the server may continue to monitor the content input by the first user, so as to obtain the content input by the first user.
It should be noted that the server may monitor the input operation of the first user by monitoring whether the first user has started the barrage editing function; if the server monitors that the first user starts the barrage editing function, it can be determined that the input operation of the first user is monitored.
For example, when the server detects that the first user has started the barrage editing function and detects that the first user inputs the content "travel", first, semantic analysis can be performed on the content "travel" according to the existing PLSA model to obtain the extended contents "play", "travel", and "tour". Then, the resulting extended contents "play", "travel", "tour", and the input content "travel" may be determined as the bullet-screen content that the first user likes.
After the second bullet screen data is obtained, the server may first search for at least two second users who like the bullet screen contents similarly according to the bullet screen contents in the first bullet screen data and the second bullet screen data, and obtain fourth bullet screen data preferentially pushed by each second user, where the fourth bullet screen data is other bullet screen contents that the second users like in addition to the bullet screen contents in the first bullet screen data and the second bullet screen data. Then, third bullet screen data with the contact ratio larger than a first preset value are obtained from the fourth bullet screen data; generating prompt information based on the third bullet screen data; the prompt information is used for prompting whether the first user selects the third bullet screen data as a bullet screen which is preferentially pushed. Finally, when response operation aiming at the prompt message is received and the response operation is the operation of selecting the third bullet screen data as a bullet screen which is preferentially pushed, determining the first bullet screen data according to the first bullet screen data, the second bullet screen data and the third bullet screen data; that is, the first bullet screen data includes third bullet screen data in addition to the first bullet screen data and the second bullet screen data.
When the server searches for the second user, the server can search for the second user according to the bullet screen content and/or the user tag frequently input by the second user. The user label can be an evaluation label which is determined by the server according to the historical bullet screen data sent by the second user and is based on the favorite bullet screen characteristics of the user; and other users can also be provided with evaluation labels based on the favorite bullet screen features of the user according to the knowledge of the favorite bullet screen features of the user.
For example, after determining that the bullet-screen contents liked by the first user a are "travel", "play", "travel", "tour", the server may search for a second user who also likes these bullet-screen contents according to the bullet-screen contents liked by the first user a. For example, if the server finds that the second user B often inputs "play" in the bullet screen input box, it may be determined that the second user B is a user who also likes the bullet screen content; for another example, if the server finds that the user tag of the second user C includes "travel", it may also determine that the second user C is a user who also likes the bullet-screen content.
After determining that the second user B and the second user C are users who like the bullet screen content, the server may obtain other favorite bullet screen contents of the second user B and the second user C; then, other bullet screen contents which are liked by the second user B and the second user C are obtained from other bullet screen contents which are liked by the second user B and the second user C. For example, the second user B often inputs bullet screen contents such as "quest", "sport", and "landscape" in the bullet screen input box, in addition to liking the bullet screen content "play"; the second user C likes "travel" and the user tags include tags such as "sports", "music", and "novel", and the server may determine that other barrage content that the second user B and the second user C like is "sports". Finally, the bullet screen content 'motion' is recommended to the first user A, and whether the first user A accepts the recommendation is monitored. If the recommendation is accepted, the server can determine the bullet screen content as the bullet screen content liked by the user; if the recommendation is not accepted or the recommendation is not accepted within a preset time period, the server determines the bullet screen content as bullet screen content which is disliked by the user, namely the bullet screen content is determined as bullet screen content in the second bullet screen data which is shielded and pushed.
It should be noted that the server may recommend the bullet screen content "motion" to the first user a by means of a prompt box. For example, the server may generate a prompt message based on the bullet screen content "motion", where the prompt message is used to prompt the first user a whether to select the bullet screen content "motion" as the favorite bullet screen content, as shown in fig. 3, which is an optional prompt message diagram provided in the embodiment of the present invention. Referring to fig. 3, the prompt message includes a message for prompting the user, for example, the message may be "users who like" travel "like you like" sports ", and" valley guess "like" also; the prompt message further comprises two options, wherein the first option is a 'like' option, the second option is a 'dislike' option, and the first option can represent that the bullet screen content 'motion' is determined as the bullet screen content which is liked by the first user A; the second option may represent bullet-screen content determined to be "sports" that the first user a dislikes.
If the first user a clicks the first option in fig. 3, the server may determine that the bullet screen content "motion" is the bullet screen content that the user likes; if the first user a clicks the second option in fig. 3 or does not click the first option within 10 seconds, the server may determine the bullet screen content "motion" as bullet screen content that the user dislikes.
The second mode is that the server firstly determines fourth bullet screen data according to the operation data of the first user on the bullet screen; wherein, the operation data of the first user on the bullet screen comprises at least one of the following data: historical click data, historical search data, historical comment data and historical sharing data of the first user on the bullet screen; then, the first bullet screen data is determined based on the fourth bullet screen data.
It should be noted that determining the first bullet screen data based on the fourth bullet screen data may be understood as: the first bullet screen data may include only the fourth bullet screen data; it can also be understood that: the first bullet screen data simultaneously comprises first bullet screen data, second bullet screen data and fourth bullet screen data; it can also be understood that: the first bullet screen data simultaneously comprises first bullet screen data, second bullet screen data, third bullet screen data and fourth bullet screen data.
In an embodiment, a server may obtain a history click record of a first user on a bullet screen, a history search record, a history comment record, and a history sharing record in a multimedia client (e.g., a video client) installed in a terminal corresponding to the first user, and count the number of operations of the history records; and determining whether the operation objects of the historical records, namely the bullet screen contents, are the bullet screen contents preferred by the first user according to the statistical result. The historical click record may include click behavior of a user on a barrage (e.g., a comment on the barrage), and the historical comment record may include comments presented in a barrage manner and comments of a comment area in the multimedia client.
Specifically, the server may preset a number threshold, where the number threshold may correspond to the number of times of operations performed by the first user on one kind of history record related to a certain bullet screen content, or may also correspond to the sum of the number of times of operations performed by the first user on multiple kinds of history records related to a certain bullet screen content. For example, the number threshold may correspond to the number of shares in the history share record related to the bullet screen content "travel", or may correspond to the sum of the number of comments in the history comment record related to the bullet screen content "travel", the number of shares in the history share record, and the number of searches in the history search record.
After the number threshold is set, the server may determine whether the number of operations of the first user in the same history record or different history records exceeds the number threshold; if the number exceeds the threshold value, determining that the operation object of the first user, namely the bullet screen content, is the bullet screen content liked by the user; if the number threshold is not exceeded, it may be determined that the bullet screen content, which is the operation object of the first user, is the bullet screen content that is not liked by the user.
For example, the preset number threshold of the server may be 7; wherein the number threshold may correspond to a number of clicks in a historical click record for a particular bullet screen. If the first user clicks the bullet screen whose bullet screen content is "travel" 6 times in total, it may be determined that "travel" is the bullet screen content that the user dislikes. If the user clicks the bullet screen again on the basis of clicking 6 times, the travel can be determined to be the bullet screen content liked by the user.
For another example, the preset number threshold of the server may be 7; wherein the number threshold may correspond to all of the number of operations in different histories for a particular barrage. The method comprises the steps that a first user clicks a bullet screen with a bullet screen content of tourism for 3 times in total, searches the bullet screen with the bullet screen content of tourism for 2 times in a multimedia client, comments the bullet screen with the bullet screen content of tourism for 1 time, and shares the bullet screen with the bullet screen content of tourism for 0 time, so that the bullet screen content which is disliked by the user can be determined as the tourism; if the first user commends the barrage of which the barrage content is the travel, the travel can be determined to be the barrage content liked by the user.
It should be noted that the server may determine the first bullet screen data by using any one of the first policies, or may determine the first bullet screen data by using both of the first policies, which will not be limited herein.
In an embodiment, the server further needs to determine to shield the pushed second bullet screen data in the bullet screen data to be pushed based on a second policy.
Here, the second policy may include: when it is monitored that a first user performs shielding operation on one or a plurality of bullet screens in the bullet screen display process, a server firstly obtains fifth bullet screen data according to bullet screen contents of the first user performing shielding operation, wherein the fifth bullet screen data are bullet screen contents determined by the user to be disliked; then, performing semantic analysis on the content of the bullet screen in the fifth bullet screen data to obtain a second analysis result; obtaining sixth bullet screen data based on the second analysis result, wherein the sixth bullet screen data also determine the disliked bullet screen content for the first user; and finally, determining the second bullet screen data according to the fifth bullet screen data and the sixth bullet screen data. Wherein the second bullet screen data includes the fifth bullet screen data and the sixth bullet screen data.
Specifically, when it is monitored that the first user performs the shielding operation on one or some of the bullet screens in the bullet screen display process, the server can perform semantic analysis on the bullet screen content subjected to the shielding operation to obtain a second analysis result; and obtaining the bullet screen content determined to be disliked by the first user based on the second analysis result. Since the implementation process is consistent with the implementation process of obtaining the bullet screen content determined to be preferred by the user based on the bullet screen content input by the first user, it will not be described herein again.
After the sixth bullet screen data is obtained, the server can search for a third user which preferentially pushes the fifth bullet screen data and the sixth bullet screen data; acquiring seventh bullet screen data according to the bullet screen content sent by the third user; and determining the second bullet screen data according to the fifth bullet screen data, the sixth bullet screen data and the seventh bullet screen data. At this time, the second bullet screen data includes seventh bullet screen data in addition to the fifth bullet screen data and the sixth bullet screen data.
That is, the server may search for a third user who likes the bullet screen content that the first user dislikes, according to the bullet screen content that the first user dislikes; and determining the bullet screen content sent by the third user as the bullet screen content which is disliked by the first user. When the server searches for the third user, the search can be performed according to the bullet screen content and/or the user tags frequently input by the third user.
For example, the current user may be set as a first user a, and the server determines that "bloody smell" is the bullet screen content that is disliked by the first user a by monitoring that the first user a performs a shielding operation on the bullet screen whose bullet screen content is "bloody smell" in the bullet screen display process; then, semantic analysis is carried out on the barrage content of 'bloody smell', and it is determined that the barrage content disliked by the first user A also comprises 'violence' and 'violent'. After determining the bullet screen contents which are disliked by the first user A, the server searches for a third user who likes the bullet screen contents according to the bullet screen contents which are disliked by the first user A. For example, the server finds that the third user B1 often enters the barrage content "bloody smell" in the barrage entry box, the server may determine that the third user B1 is a user who likes the barrage content that the first user a does not like. For another example, if the server finds that the user tag of the third user C1 includes "violence", it may also determine that the third user C1 is a user who likes the bullet screen content that the first user a does not like.
After determining that the third user B1 and the third user C1 are users who like the bullet screen content that the first user a does not like, the server may determine the bullet screen content that the third user B1 and the third user C1 send, and the bullet screen content and the corresponding extended bullet screen content that the first user a performs the blocking operation as the bullet screen content that the first user a does not like.
In addition, the server can determine fifth bullet screen data, namely bullet screen content which the first user may like, while determining the first bullet screen data, namely bullet screen content which the first user likes and the second bullet screen data, namely bullet screen content which the first user dislikes. Specifically, the bullet screen content that the first user may like may include bullet screen content sent by a fourth user of a similar style to the first user; wherein, when determining a fourth user similar to the first user style, the determination may be based on a degree of matching of the user tag of the first user with the user tag of the fourth user; the determination may also be based on a similarity degree of the bullet screen content liked by the first user and the bullet screen content liked by the fourth user. That is to say, all the bullet screen data of the preferential propelling movement that the fourth user corresponds includes at least one first bullet screen data, and the number of bullet screens in the first bullet screen data is higher than the second preset value, and/or the ratio of the number of bullet screens in the first bullet screen data to the number of bullet screens in all the bullet screen data of the preferential propelling movement that the fourth user corresponds is higher than the third preset value. The second preset value and the third preset value can be set according to actual needs; for example, the second preset value may be set to 2, and the third preset value may be set to 50%.
For example, all bullet screen data of the preferred propelling movement that the fourth user corresponds include bullet screen A, bullet screen B, bullet screen C and bullet screen E, first bullet screen data include bullet screen A, bullet screen B, bullet screen C and bullet screen D. As all the preferentially pushed bullet screen data corresponding to the fourth user include three pieces of first bullet screen data, the number of bullet screens in the first bullet screen data is greater than 2, and the ratio of the number of bullet screens in the first bullet screen data to the number of bullet screens in all the preferentially pushed bullet screen data corresponding to the fourth user is 75%, which is higher than a third preset value; therefore, the bullet screen content sent by the fourth user can be determined as the bullet screen content that the user may like.
102, shielding the second bullet screen data in the bullet screen data to be pushed to obtain third bullet screen data;
and shielding the second bullet screen data in the bullet screen data to be pushed to obtain third bullet screen data. For example, treat the bullet screen data of propelling movement for bullet screen A, bullet screen B, bullet screen C, bullet screen D, bullet screen E and bullet screen F, second bullet screen data is bullet screen E and bullet screen F, then third bullet screen data is bullet screen A, bullet screen B, bullet screen C and bullet screen D.
103, determining target pushed bullet screen data according to the relation between the number of bullet screens in the third bullet screen data and the determined bullet screen number threshold; the target pushed bullet screen data is used for being pushed to the terminal to be displayed; the target pushed bullet screen data at least comprises the first bullet screen data.
Here, the bullet screen number threshold may be preset by the server, or may be predetermined by the server based on a third policy; in the following embodiments, the server will specifically describe an example in which the number of bullet screens is predetermined based on the third policy.
Here, the third policy may be: and determining the bullet screen quantity threshold value according to the bullet screen track quantity and/or bullet screen running speed corresponding to the first user.
Wherein, the bullet screen quantity threshold value may include an upper limit value and a lower limit value; and, the upper limit value and the lower limit value may be set according to actual situations. For example, when the number of acquired bullet screen tracks is large, the upper limit value and the lower limit value may be large; accordingly, when the number of acquired bullet screen tracks is small, the upper limit value and the lower limit value may be small. Meanwhile, when the acquired bullet screen has a high running speed, the upper limit value and the lower limit value can be high; when the acquired bullet screen running speed is relatively slow, the upper limit value and the lower limit value can be relatively small.
For example, when the number of acquired bullet screen tracks is 10, the upper limit value may be set to 100, and the lower limit value may be set to 50. When the number of acquired bullet screen tracks is 5, the upper limit value may be set to 60, and the lower limit value may be set to 30.
For another example, when the acquired bullet screen running speed is 3 times of the normal bullet screen running speed, the upper limit value may be set to 100, and the lower limit value may be set to 50. When the acquired bullet screen running speed is the bullet screen running speed in the normal case, the upper limit value may be set to 60, and the lower limit value may be set to 30. When the acquired bullet screen running speed is 0.5 times of the normal bullet screen running speed, the upper limit value may be set to 30, and the lower limit value may be set to 15.
In an embodiment, the server first needs to acquire the number of the barrages in the third barrage data; and then, determining target pushed bullet screen data according to the relation between the number of bullet screens in the third bullet screen data and the determined bullet screen number threshold value. Specifically, when the number of bullet screens in the third bullet screen data is smaller than the lower limit value, determining that the target pushed bullet screen data is the third bullet screen data; when the number of the bullet screens in the third bullet screen data is greater than or equal to the lower limit value and smaller than the upper limit value, determining that the target pushed bullet screen data is the first bullet screen data and the fifth bullet screen data; and when the number of the bullet screens in the third bullet screen data is greater than or equal to the upper limit value, determining that the target pushed bullet screen data is the first bullet screen data.
In summary, in the embodiment of the present invention, since the second bullet screen data is shielded in the bullet screen data to be pushed, shielding the bullet screen content that the pushing user does not like can be achieved. Meanwhile, the number of the bullet screens in the target pushed bullet screen data for being pushed to the terminal for displaying is limited by the bullet screen number threshold; and no matter the third bullet screen data that obtain behind the shielding second bullet screen data include many few bullet screens in waiting the bullet screen data of propelling movement, the first bullet screen data of propelling movement can be given priority. Therefore, the embodiment of the invention can push the bullet screens in a targeted manner, so that the moderate bullet screens are recommended to the user on the basis of combining the favorite bullet screen contents of the pushed user; and further, the watching experience of the user is improved, so that the user can not miss interested barrages and can not clearly watch multimedia files due to too many barrages.
In order to more clearly describe the scheme provided by the embodiment of the present invention, a specific implementation process of the bullet screen pushing method according to the embodiment of the present invention will be described in detail below.
Fig. 4 is a schematic view of an implementation flow of a second embodiment of the bullet screen pushing method of the present invention, and referring to fig. 4, the bullet screen pushing method of the present embodiment includes the following steps:
step 201, determining first bullet screen data to be pushed preferentially in bullet screen data to be pushed based on a first strategy; determining second bullet screen data to be shielded and pushed in the bullet screen data to be pushed based on a second strategy;
step 202, determining a bullet screen quantity threshold value based on a third strategy; the bullet screen quantity threshold comprises an upper limit value and a lower limit value;
step 203, shielding the second bullet screen data in the bullet screen data to be pushed to obtain third bullet screen data;
step 204, judging the relationship between the number of the bullet screens in the third bullet screen data and the upper limit value and the lower limit value of the bullet screen number threshold;
step 205, when the number of the bullet screens in the third bullet screen data is smaller than the lower limit value, determining that the target pushed bullet screen data is the third bullet screen data;
step 206, when the number of the bullet screens in the third bullet screen data is greater than or equal to the lower limit value and smaller than the upper limit value, determining that the target pushed bullet screen data is the first bullet screen data and the fifth bullet screen data; the fifth barrage data comprises barrage content sent by a fourth user; all the bullet screen data which are preferentially pushed and correspond to the fourth user comprise at least one piece of first bullet screen data, the number of bullet screens in the first bullet screen data is higher than a second preset value, and/or the ratio of the number of the bullet screens in the first bullet screen data to the number of the bullet screens in all the bullet screen data which are preferentially pushed and correspond to the fourth user is higher than a third preset value;
step 207, when the number of the bullet screens in the third bullet screen data is greater than or equal to the upper limit value, determining that the target pushed bullet screen data is the first bullet screen data.
In order to implement the method of the embodiment of the present invention, an embodiment of the present invention further provides an electronic device, which is used for implementing the details of the bullet screen pushing method, and achieving the same effect. Wherein, the electronic device may be a server.
Fig. 5 is a schematic view of a composition structure of an electronic device according to an embodiment of the present invention, and referring to fig. 5, the electronic device of the embodiment includes: a first determination module 31, a shielding module 32, and a second determination module 33; wherein the content of the first and second substances,
the first determining module 31 is configured to determine, based on a first policy, first bullet screen data to be preferentially pushed in bullet screen data to be pushed; determining second bullet screen data to be shielded and pushed in the bullet screen data to be pushed based on a second strategy;
the shielding module 32 is configured to shield the second bullet screen data from the bullet screen data to be pushed, so as to obtain third bullet screen data;
the second determining module 33 is configured to determine target pushed bullet screen data according to a relationship between the number of bullet screens in the third bullet screen data and a determined bullet screen number threshold; the target pushed bullet screen data is used for being pushed to the terminal to be displayed; the target pushed bullet screen data at least comprises the first bullet screen data.
Optionally, the first determining module 31 is specifically configured to determine the first bullet screen data according to operation data of a first user on a bullet screen.
Optionally, fig. 6 is a schematic diagram of a detailed composition structure of the first determining module in the electronic device shown in fig. 5, and referring to fig. 6, the first determining module 31 includes: a first determination unit 311, a first acquisition unit 312, a second acquisition unit 313, and a second determination unit 314; wherein the content of the first and second substances,
the first determining unit 311 is configured to determine first bullet screen data according to the monitored content input by the first user;
a first obtaining unit 312, configured to perform semantic analysis on the content input by the first user to obtain a first analysis result;
the second obtaining unit 313 is configured to obtain second bullet screen data based on the first analysis result;
the second determining unit 314 is configured to determine the first bullet screen data according to the first bullet screen data and the second bullet screen data.
Optionally, the first determining module 31 further includes: a first search unit 315, a third acquisition unit 316, a fourth acquisition unit 317, a generation unit 318, and a third determination unit 319; wherein the content of the first and second substances,
the first searching unit 315 is configured to search for at least two second users that preferentially push the first bullet screen data and the second bullet screen data;
the third obtaining unit 316 is configured to obtain fourth bullet screen data that is preferentially pushed and corresponds to the second user;
the fourth obtaining unit 317 is configured to obtain third bullet screen data with a coincidence degree greater than a first preset value from the fourth bullet screen data;
the generating unit 318 is configured to generate prompt information based on the third bullet screen data; the prompt information is used for prompting the first user whether to select the third bullet screen data as a bullet screen to be pushed preferentially;
the third determining unit 319 is configured to determine the first bullet screen data according to the first bullet screen data, the second bullet screen data, and the third bullet screen data when a response operation to the prompt message is received and the response operation is an operation of selecting the third bullet screen data as a bullet screen to be preferentially pushed.
Optionally, the first determining module 31 further includes: a fourth determining unit 320 and a fifth determining unit 321; wherein the content of the first and second substances,
the fourth determining unit 320 is configured to determine fourth bullet screen data according to the operation data of the first user on the bullet screen; wherein, the operation data of the first user on the bullet screen comprises at least one of the following data: historical click data, historical search data, historical comment data and historical sharing data of the first user on the bullet screen;
the fifth determining unit 321 is configured to determine the first bullet screen data based on the fourth bullet screen data.
Optionally, the first determining module 31 further includes: a fifth acquiring unit 322, a sixth acquiring unit 323, a seventh acquiring unit 324, and a sixth determining unit 325; wherein the content of the first and second substances,
the fifth obtaining unit 322 is configured to obtain fifth bullet screen data for the first user to perform the shielding operation;
the sixth obtaining unit 323 is configured to perform semantic analysis on the content of the bullet screen in the fifth bullet screen data to obtain a second analysis result;
the seventh obtaining unit 324 is configured to obtain sixth bullet screen data based on the second analysis result;
the sixth determining unit 325 is configured to determine the second bullet screen data according to the fifth bullet screen data and the sixth bullet screen data.
Optionally, the first determining module 31 further includes: a second search unit 326, an eighth obtaining unit 327, and a seventh determining unit 328; wherein the content of the first and second substances,
the second searching unit 326 is configured to search for a third user who preferentially pushes the fifth bullet screen data and the sixth bullet screen data;
the eighth obtaining unit 327 is configured to obtain seventh bullet screen data according to the bullet screen content sent by the third user;
the seventh determining unit 328 is configured to determine the second bullet screen data according to the fifth bullet screen data, the sixth bullet screen data, and the seventh bullet screen data.
Optionally, the threshold of the number of bullet screens includes an upper limit value and a lower limit value, and the second determining module 33 is specifically configured to determine that the target pushed bullet screen data is the third bullet screen data when the number of bullet screens in the third bullet screen data is smaller than the lower limit value; when the number of the bullet screens in the third bullet screen data is greater than or equal to the lower limit value and smaller than the upper limit value, determining that the target pushed bullet screen data is the first bullet screen data and the fifth bullet screen data; the fifth barrage data comprises barrage content sent by a fourth user; all the bullet screen data which are preferentially pushed and correspond to the fourth user comprise at least one piece of first bullet screen data, the number of bullet screens in the first bullet screen data is higher than a second preset value, and/or the ratio of the number of the bullet screens in the first bullet screen data to the number of the bullet screens in all the bullet screen data which are preferentially pushed and correspond to the fourth user is higher than a third preset value; and when the number of the bullet screens in the third bullet screen data is greater than or equal to the upper limit value, determining that the target pushed bullet screen data is the first bullet screen data.
Optionally, the electronic device of this embodiment further includes: a third determination module 34; wherein the content of the first and second substances,
the third determining module 34 is configured to determine the bullet screen quantity threshold based on a third policy.
Optionally, the third determining module 34 is specifically configured to determine the bullet screen number threshold according to the number of bullet screen tracks and/or the bullet screen running speed corresponding to the first user.
In practical applications, the first determining module 31, the shielding module 32, the second determining module 33, the third determining module 34, the first determining unit 311, the first obtaining unit 312, the second obtaining unit 313, the second determining unit 314, the first searching unit 315, the third obtaining unit 316, the fourth obtaining unit 317, the generating unit 318, the third determining unit 319, the fourth determining unit 320, the fifth determining unit 321, the fifth obtaining unit 322, the sixth obtaining unit 323, the seventh obtaining unit 324, the sixth determining unit 325, the second searching unit 326, the eighth obtaining unit 327, and the seventh determining unit 328 may all be implemented by a processor located in an electronic device in combination with a communication interface.
In the electronic device provided in the foregoing embodiment, when performing bullet screen pushing, only the division of the program modules is exemplified, and in practical applications, the processing distribution may be completed by different program modules according to needs, that is, the internal structure of the electronic device is divided into different program modules to complete all or part of the processing described above. In addition, the electronic device provided by the above embodiment and the bullet screen pushing method embodiment belong to the same concept, and specific implementation processes thereof are detailed in the method embodiment and are not described herein again.
Fig. 7 is a second schematic view of a composition structure of an electronic device according to an embodiment of the present invention, and referring to fig. 7, the electronic device of the embodiment includes: a first storage module 41, a first determination module 42, a second storage module 43, a second determination module 44, a processing module 45, a judgment module 46, a third determination module 47, and a push module 48. The bullet screen pushing scheme of the embodiment of the invention can be realized by the cooperation of the modules.
The first storage module 41 is configured to store a preset first policy and a preset second policy;
the first determining module 42 is configured to determine the bullet screen content preferred by the first user according to the first policy stored in the first storing module 41; determining the bullet screen content that the first user dislikes according to the second strategy stored in the first storage module 41;
the second storage module 43 is configured to store a preset third policy;
the second determining module 44 is configured to determine an upper limit value and a lower limit value of the bullet screen quantity threshold according to the third policy stored in the second storing module 43;
the processing module 45 is configured to perform shielding processing on the bullet screen content determined by the first determining module 42 and disliked by the first user;
the judging module 46 is configured to judge a size relationship between the number of the bullet screens in the third bullet screen data obtained after the shielding processing module 45 performs the shielding processing and an upper limit value and a lower limit value of a bullet screen number threshold determined by the second determining module 44;
the third determining module 47 is configured to determine target pushed bullet screen data according to the result determined by the determining module 46;
the pushing module 48 is configured to push the target pushed bullet screen data determined by the third determining module 47 to the terminal, so that the terminal displays a bullet screen in the target pushed bullet screen data.
It should be noted that the composition structure diagram shown in fig. 7 is only one composition structure diagram shown in the present embodiment, and is not limited to the present embodiment. For example, in one case, the first storage module 41 and the second storage module 43 in fig. 7 may be the same storage module.
In order to implement the method of the embodiment of the present invention, an embodiment of the present invention further provides an electronic device, which is used for implementing the details of the bullet screen pushing method, and achieving the same effect. The electronic device may be a server.
Fig. 8 is a schematic diagram of a hardware component structure of an electronic device according to an embodiment of the present invention, and referring to fig. 8, the electronic device in the embodiment includes: a processor 51, a memory 52 for storing computer programs operable on the processor 51, and a communication interface 53; wherein the content of the first and second substances,
the communication interface 53 can perform information interaction with a terminal;
the processor 51 is connected with the communication interface 53 to realize information interaction with a terminal, and is used for executing the bullet screen pushing method when the computer program is run.
Specifically, the processor 51 is configured to, when running the computer program, perform:
determining first bullet screen data to be pushed preferentially in bullet screen data to be pushed based on a first strategy; determining second bullet screen data to be shielded and pushed in the bullet screen data to be pushed based on a second strategy;
shielding the second bullet screen data in the bullet screen data to be pushed to obtain third bullet screen data;
determining target pushed bullet screen data according to the relation between the number of bullet screens in the third bullet screen data and the determined bullet screen number threshold; the target pushed bullet screen data is used for being pushed to the terminal to be displayed; the target pushed bullet screen data at least comprises the first bullet screen data.
Optionally, the processor 51 is configured to execute, when running the computer program, the following steps:
and determining the first bullet screen data according to the operation data of the first user on the bullet screen.
Optionally, the processor 51 is configured to execute, when running the computer program, the following steps:
determining first bullet screen data according to the monitored content input by the first user;
performing semantic analysis on the content input by the first user to obtain a first analysis result;
obtaining second bullet screen data based on the first analysis result;
and determining the first bullet screen data according to the first bullet screen data and the second bullet screen data.
Optionally, the processor 51 is configured to execute, when running the computer program, the following steps:
after second bullet screen data are obtained based on the first analysis result, at least two second users which preferentially push the first bullet screen data and the second bullet screen data are searched;
acquiring fourth barrage data which is preferentially pushed and corresponds to the second user;
acquiring third bullet screen data with the coincidence degree larger than a first preset value from the fourth bullet screen data;
generating prompt information based on the third bullet screen data; the prompt information is used for prompting the first user whether to select the third bullet screen data as a bullet screen to be pushed preferentially;
and when response operation aiming at the prompt message is received and the response operation is the operation of selecting the third bullet screen data as a bullet screen which is preferentially pushed, determining the first bullet screen data according to the first bullet screen data, the second bullet screen data and the third bullet screen data.
Optionally, the processor 51 is configured to execute, when running the computer program, the following steps:
determining fourth bullet screen data according to the operation data of the first user on the bullet screen; wherein, the operation data of the first user on the bullet screen comprises at least one of the following data: historical click data, historical search data, historical comment data and historical sharing data of the first user on the bullet screen;
determining the first bullet screen data based on the fourth bullet screen data.
Optionally, the processor 51 is configured to execute, when running the computer program, the following steps:
acquiring fifth bullet screen data of the first user for shielding operation;
performing semantic analysis on the content of the bullet screen in the fifth bullet screen data to obtain a second analysis result;
obtaining sixth bullet screen data based on the second analysis result;
and determining the second bullet screen data according to the fifth bullet screen data and the sixth bullet screen data.
Optionally, the processor 51 is configured to execute, when running the computer program, the following steps:
after sixth bullet screen data are obtained based on the second analysis result, a third user which preferentially pushes the fifth bullet screen data and the sixth bullet screen data is searched;
acquiring seventh bullet screen data according to the bullet screen content sent by the third user;
and determining the second bullet screen data according to the fifth bullet screen data, the sixth bullet screen data and the seventh bullet screen data.
Optionally, the barrage number threshold includes an upper limit value and a lower limit value, and the processor 51 is configured to execute, when running the computer program:
when the number of the bullet screens in the third bullet screen data is smaller than the lower limit value, determining that the target pushed bullet screen data is the third bullet screen data;
when the number of the bullet screens in the third bullet screen data is greater than or equal to the lower limit value and smaller than the upper limit value, determining that the target pushed bullet screen data is the first bullet screen data and the fifth bullet screen data; the fifth barrage data comprises barrage content sent by a fourth user; all the bullet screen data which are preferentially pushed and correspond to the fourth user comprise at least one piece of first bullet screen data, the number of bullet screens in the first bullet screen data is higher than a second preset value, and/or the ratio of the number of the bullet screens in the first bullet screen data to the number of the bullet screens in all the bullet screen data which are preferentially pushed and correspond to the fourth user is higher than a third preset value;
and when the number of the bullet screens in the third bullet screen data is greater than or equal to the upper limit value, determining that the target pushed bullet screen data is the first bullet screen data.
The processor 51 is configured to execute, when running the computer program:
and determining the bullet screen quantity threshold value based on a third strategy before determining target bullet screen pushing data according to the relation between the quantity of bullet screens in the third bullet screen data and the determined bullet screen quantity threshold value.
The processor 51 is configured to execute, when running the computer program:
and determining the bullet screen quantity threshold value according to the bullet screen track quantity and/or bullet screen running speed corresponding to the first user.
In practice, of course, the various components are coupled together by a bus system 54, as shown in FIG. 8. It will be appreciated that the bus system 54 is used to enable communications among the components. The bus system 54 includes a power bus, a control bus, and a status signal bus in addition to the data bus. For clarity of illustration, however, the various buses are labeled as bus system 54 in fig. 8.
An embodiment of the present invention further provides a computer-readable storage medium, where the computer-readable storage medium stores an executable program, and when the executable program is executed by the processor 51, the following steps are implemented:
determining first bullet screen data to be pushed preferentially in bullet screen data to be pushed based on a first strategy; determining second bullet screen data to be shielded and pushed in the bullet screen data to be pushed based on a second strategy;
shielding the second bullet screen data in the bullet screen data to be pushed to obtain third bullet screen data;
determining target pushed bullet screen data according to the relation between the number of bullet screens in the third bullet screen data and the determined bullet screen number threshold; the target pushed bullet screen data is used for being pushed to the terminal to be displayed; the target pushed bullet screen data at least comprises the first bullet screen data.
Optionally, when executed by the processor 51, the executable program specifically implements the step of determining, based on a first policy, first bullet screen data to be preferentially pushed in bullet screen data to be pushed:
and determining the first bullet screen data according to the operation data of the first user on the bullet screen.
Optionally, when the executable program is executed by the processor 51, the step of determining the first bullet screen data according to the operation data of the first user on the bullet screen is specifically implemented:
determining first bullet screen data according to the monitored content input by the first user;
performing semantic analysis on the content input by the first user to obtain a first analysis result;
obtaining second bullet screen data based on the first analysis result;
and determining the first bullet screen data according to the first bullet screen data and the second bullet screen data.
Optionally, the executable program, when executed by the processor 51, is adapted to implement the steps of:
after second bullet screen data are obtained based on the first analysis result, at least two second users which preferentially push the first bullet screen data and the second bullet screen data are searched;
acquiring fourth barrage data which is preferentially pushed and corresponds to the second user;
acquiring third bullet screen data with the coincidence degree larger than a first preset value from the fourth bullet screen data;
generating prompt information based on the third bullet screen data; the prompt information is used for prompting the first user whether to select the third bullet screen data as a bullet screen to be pushed preferentially;
and when response operation aiming at the prompt message is received and the response operation is the operation of selecting the third bullet screen data as a bullet screen which is preferentially pushed, determining the first bullet screen data according to the first bullet screen data, the second bullet screen data and the third bullet screen data.
Optionally, when the executable program is executed by the processor 51, the step of determining the first bullet screen data according to the operation data of the first user on the bullet screen is specifically implemented:
determining fourth bullet screen data according to the operation data of the first user on the bullet screen; wherein, the operation data of the first user on the bullet screen comprises at least one of the following data: historical click data, historical search data, historical comment data and historical sharing data of the first user on the bullet screen;
determining the first bullet screen data based on the fourth bullet screen data.
Optionally, when executed by the processor 51, the executable program specifically implements the step of determining, based on a second policy, to shield the pushed second bullet screen data in the bullet screen data to be pushed:
acquiring fifth bullet screen data of the first user for shielding operation;
performing semantic analysis on the content of the bullet screen in the fifth bullet screen data to obtain a second analysis result;
obtaining sixth bullet screen data based on the second analysis result;
and determining the second bullet screen data according to the fifth bullet screen data and the sixth bullet screen data.
Optionally, the executable program, when executed by the processor 51, is adapted to implement the steps of:
after sixth bullet screen data are obtained based on the second analysis result, a third user which preferentially pushes the fifth bullet screen data and the sixth bullet screen data is searched;
acquiring seventh bullet screen data according to the bullet screen content sent by the third user;
and determining the second bullet screen data according to the fifth bullet screen data, the sixth bullet screen data and the seventh bullet screen data.
Optionally, the threshold of the number of bullet screens includes an upper limit value and a lower limit value, and when the executable program is executed by the processor 51, the step of determining the target pushed bullet screen data according to the relationship between the number of bullet screens in the third bullet screen data and the determined threshold of the number of bullet screens is specifically implemented:
when the number of the bullet screens in the third bullet screen data is smaller than the lower limit value, determining that the target pushed bullet screen data is the third bullet screen data;
when the number of the bullet screens in the third bullet screen data is greater than or equal to the lower limit value and smaller than the upper limit value, determining that the target pushed bullet screen data is the first bullet screen data and the fifth bullet screen data; the fifth barrage data comprises barrage content sent by a fourth user; all the bullet screen data which are preferentially pushed and correspond to the fourth user comprise at least one piece of first bullet screen data, the number of bullet screens in the first bullet screen data is higher than a second preset value, and/or the ratio of the number of the bullet screens in the first bullet screen data to the number of the bullet screens in all the bullet screen data which are preferentially pushed and correspond to the fourth user is higher than a third preset value;
and when the number of the bullet screens in the third bullet screen data is greater than or equal to the upper limit value, determining that the target pushed bullet screen data is the first bullet screen data.
The executable program, when executed by the processor 51, performs the steps of:
and determining the bullet screen quantity threshold value based on a third strategy before determining target bullet screen pushing data according to the relation between the quantity of bullet screens in the third bullet screen data and the determined bullet screen quantity threshold value.
The executable program, when executed by the processor 51, specifically implements the step of determining the threshold number of bullet screens based on a third policy:
and determining the bullet screen quantity threshold value according to the bullet screen track quantity and/or bullet screen running speed corresponding to the first user.
The above description is only a preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, and improvement made within the spirit and scope of the present invention are included in the protection scope of the present invention.

Claims (9)

1. A bullet screen pushing method is characterized by comprising the following steps:
determining first bullet screen data to be pushed preferentially in bullet screen data to be pushed based on a first strategy; determining second bullet screen data to be shielded and pushed in the bullet screen data to be pushed based on a second strategy;
shielding the second bullet screen data in the bullet screen data to be pushed to obtain third bullet screen data;
determining target pushed bullet screen data according to the relation between the number of bullet screens in the third bullet screen data and the determined bullet screen number threshold; the target pushed bullet screen data is used for being pushed to the terminal to be displayed; the target pushed bullet screen data at least comprises the first bullet screen data; wherein the content of the first and second substances,
the determining of the first bullet screen data preferentially pushed in the bullet screen data to be pushed based on the first strategy comprises the following steps:
determining first bullet screen data according to the monitored content input by the first user; performing semantic analysis on the content input by the first user to obtain a first analysis result; obtaining second bullet screen data based on the first analysis result;
searching at least two second users which preferentially push the first bullet screen data and the second bullet screen data;
acquiring fourth barrage data which is preferentially pushed and corresponds to the second user;
acquiring third bullet screen data with the coincidence degree larger than a first preset value from the fourth bullet screen data;
generating prompt information based on the third bullet screen data; the prompt information is used for prompting the first user whether to select the third bullet screen data as a bullet screen to be pushed preferentially;
when response operation aiming at the prompt message is received and the response operation is operation of selecting the third bullet screen data as a bullet screen which is preferentially pushed, determining the first bullet screen data according to the first bullet screen data, the second bullet screen data and the third bullet screen data; wherein the content of the first and second substances,
the fourth bullet screen data is other bullet screen contents that the second user likes besides the bullet screen contents in the first bullet screen data and the second bullet screen data.
2. The method of claim 1, wherein the determining to mask the pushed second bullet screen data in the bullet screen data to be pushed based on a second policy comprises:
acquiring fifth bullet screen data of the first user for shielding operation;
performing semantic analysis on the content of the bullet screen in the fifth bullet screen data to obtain a second analysis result;
obtaining sixth bullet screen data based on the second analysis result;
and determining the second bullet screen data according to the fifth bullet screen data and the sixth bullet screen data.
3. The method of claim 2, wherein after obtaining sixth sub-air-curtain data based on the second analysis, the method further comprises:
searching a third user which preferentially pushes the fifth bullet screen data and the sixth bullet screen data;
acquiring seventh bullet screen data according to the bullet screen content sent by the third user;
and determining the second bullet screen data according to the fifth bullet screen data, the sixth bullet screen data and the seventh bullet screen data.
4. The method of claim 1, wherein the bullet screen quantity threshold includes an upper limit value and a lower limit value, and the determining the target pushed bullet screen data according to the relationship between the quantity of bullet screens in the third bullet screen data and the determined bullet screen quantity threshold includes:
when the number of the bullet screens in the third bullet screen data is smaller than the lower limit value, determining that the target pushed bullet screen data is the third bullet screen data;
when the number of the bullet screens in the third bullet screen data is greater than or equal to the lower limit value and smaller than the upper limit value, determining that the target pushed bullet screen data is the first bullet screen data and the fifth bullet screen data; the fifth barrage data comprises barrage content sent by a fourth user; the first bullet screen data corresponding to the fourth user and preferentially pushed by the fourth user comprise at least one piece of first bullet screen data, the number of bullet screens in the first bullet screen data, which is comprised in the all bullet screen data corresponding to the fourth user and preferentially pushed by the fourth user, is higher than a second preset value, and/or the ratio of the number of bullet screens in the first bullet screen data to the number of bullet screens in the all bullet screen data corresponding to the fourth user and preferentially pushed by the fourth user is higher than a third preset value;
and when the number of the bullet screens in the third bullet screen data is greater than or equal to the upper limit value, determining that the target pushed bullet screen data is the first bullet screen data.
5. The method of claim 1, wherein before determining the target pushed bullet screen data according to the relationship between the number of bullet screens in the third bullet screen data and the determined bullet screen number threshold, the method further comprises:
determining the barrage quantity threshold based on a third strategy.
6. The method of claim 5, wherein determining the bullet screen number threshold based on a third policy comprises:
and determining the bullet screen quantity threshold value according to the bullet screen track quantity and/or bullet screen running speed corresponding to the first user.
7. An electronic device, characterized in that the electronic device comprises: a processor, a memory for storing a computer program operable on the processor; wherein the content of the first and second substances,
the processor is adapted to perform the steps of the method of any one of claims 1 to 6 when running the computer program.
8. An electronic device, characterized in that the electronic device comprises: the device comprises a first determining module, a shielding module and a second determining module; wherein the content of the first and second substances,
the first determining module is used for determining first bullet screen data to be pushed preferentially in bullet screen data to be pushed based on a first strategy; determining second bullet screen data to be shielded and pushed in the bullet screen data to be pushed based on a second strategy;
the shielding module is used for shielding the second bullet screen data in the bullet screen data to be pushed to obtain third bullet screen data;
the second determining module is configured to determine target pushed bullet screen data according to a relationship between the number of bullet screens in the third bullet screen data and a determined bullet screen number threshold; the target pushed bullet screen data is used for being pushed to the terminal to be displayed; the target pushed bullet screen data at least comprises the first bullet screen data; wherein the content of the first and second substances,
the first determining module is specifically configured to:
determining first bullet screen data according to the monitored content input by the first user; performing semantic analysis on the content input by the first user to obtain a first analysis result; obtaining second bullet screen data based on the first analysis result;
searching at least two second users which preferentially push the first bullet screen data and the second bullet screen data;
acquiring fourth barrage data which is preferentially pushed and corresponds to the second user;
acquiring third bullet screen data with the coincidence degree larger than a first preset value from the fourth bullet screen data;
generating prompt information based on the third bullet screen data; the prompt information is used for prompting the first user whether to select the third bullet screen data as a bullet screen to be pushed preferentially;
when response operation aiming at the prompt message is received and the response operation is operation of selecting the third bullet screen data as a bullet screen which is preferentially pushed, determining the first bullet screen data according to the first bullet screen data, the second bullet screen data and the third bullet screen data; wherein the content of the first and second substances,
the fourth bullet screen data is other bullet screen contents that the second user likes besides the bullet screen contents in the first bullet screen data and the second bullet screen data.
9. A computer-readable storage medium, in which computer-executable instructions are stored, and a computer program of the computer-executable instructions, when executed by a processor, implements the bullet screen pushing method according to any one of claims 1 to 6.
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