CN117075766A

CN117075766A - Content-based interaction method, device, computer equipment and storage medium

Info

Publication number: CN117075766A
Application number: CN202310990252.2A
Authority: CN
Inventors: 张新磊
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2023-08-04
Filing date: 2023-08-04
Publication date: 2023-11-17

Abstract

The present application relates to a content-based interaction method, apparatus, computer device, storage medium and computer program product. The method comprises the following steps: displaying a content search area and a content display area; the content display area displays a portion of the content clip stream and is configured to update the portion of the content clip stream displayed in the content display area in response to a predefined operation; determining a target content card with the stay time displayed in the content display area reaching a preset time; displaying recommended search information in the content search area when a portion of the target content card moves out of the content display area after responding to the predefined operation; the recommended search information is associated with the content linked to the target content card; in response to a search trigger operation for the recommended search information, a content card associated with the recommended search information is updated and displayed in the content display area. By adopting the method, the use efficiency of the hardware equipment supporting the recommended search can be improved.

Description

Content-based interaction method, device, computer equipment and storage medium

Technical Field

The present application relates to the field of computer technology, and in particular, to a content-based interaction method, apparatus, computer device, storage medium, and computer program product.

Background

With the development of computer technology, an application program for content browsing has emerged, by which browsing of contents such as news information, movie drama, novels, game information, sports information, etc. can be realized.

In the conventional art, a search bar is generally provided in an application program for content browsing, and a browsing object can implement information search using the search bar. When a browsing object does not search in the search bar, the search bar is typically populated with content such as a current event hot spot that recommends a search.

However, in the case of contents such as a current spot of a recommended search filled in a search bar, contents which are not desired to be searched by a browsing object are often not searched, and a large number of invalid pushing operations may occur, resulting in low use efficiency of hardware devices supporting the recommended search.

Disclosure of Invention

In view of the foregoing, it is desirable to provide a content-based interaction method, apparatus, computer device, computer-readable storage medium, and computer program product that can improve the efficiency of use of hardware devices supporting recommended searches.

In a first aspect, the present application provides a content-based interaction method. The method comprises the following steps:

Displaying a content search area and a content display area; the content display area displays a portion of a content card stream and is configured to update a portion of the content card stream displayed in the content display area in response to a predefined operation; a plurality of content cards in the content card stream are arranged in sequence;

determining a target content card with the stay time displayed in the content display area reaching a preset time;

displaying recommended search information in the content search area when a portion of the target content card moves out of the content display area after responding to the predefined operation; the recommended search information is associated with content linked to the target content card;

in response to a search trigger operation for the recommended search information, content cards associated with the recommended search information are updated and displayed in the content display area.

In a second aspect, the present application also provides a content-based interactive apparatus. The device comprises:

the area display module is used for displaying a content search area and a content display area; the content display area displays a portion of a content card stream and is configured to update a portion of the content card stream displayed in the content display area in response to a predefined operation; a plurality of content cards in the content card stream are arranged in sequence;

The processing module is used for determining a target content card with the stay time displayed in the content display area reaching a preset time;

a recommended search information display module for displaying recommended search information in the content search area when a portion of the target content card moves out of the content display area after responding to the predefined operation; the recommended search information is associated with content linked to the target content card;

and the content card display module is used for responding to the search triggering operation aiming at the recommended search information and updating and displaying the content card associated with the recommended search information in the content display area.

In a third aspect, the present application also provides a computer device. The computer device comprises a memory storing a computer program and a processor which when executing the computer program performs the steps of:

In a fourth aspect, the present application also provides a computer-readable storage medium. The computer readable storage medium having stored thereon a computer program which when executed by a processor performs the steps of:

In a fifth aspect, the present application also provides a computer program product. The computer program product comprises a computer program which, when executed by a processor, implements the steps of:

According to the content-based interaction method, the device, the computer equipment, the storage medium and the computer program product, the content search area and the content display area are displayed, a part of the content card stream is displayed in the content display area, the browsable content card stream can be displayed, further, on the basis that the stay time displayed in the content display area reaches the target content card with the preset time length, after the part of the content card stream is displayed in the content display area in response to the predefined operation, when the part of the target content card moves out of the content display area, the recommendation search information related to the content linked with the target content card is displayed in the content search area, the related recommendation search information is recommended by combining the content linked with the target content card with the stay time length reaching the preset time length, and the content card related to the recommendation search information is updated and displayed in the content display area in response to the search triggering operation aiming at the recommendation search information, invalid information pushing can be avoided, and the use efficiency of the hardware equipment supporting recommendation search is improved.

Drawings

FIG. 1 is an application environment diagram of a content-based interaction method in one embodiment;

FIG. 2 is a flow chart of a content-based interaction method in one embodiment;

FIG. 3 is a schematic layout of a content search area and a content display area in one embodiment;

FIG. 4 is a schematic layout of a content search area and a content display area in another embodiment;

FIG. 5 is a schematic diagram of a portion of a content clip stream shown in one embodiment;

FIG. 6 is a schematic diagram of a portion of a content clip stream shown in another embodiment;

FIG. 7 is a schematic diagram of a display of content cards in response to predefined operations in one embodiment;

FIG. 8 is a schematic diagram of a target content card moving out of a content display area in one embodiment;

FIG. 9 is a schematic diagram showing content cards associated with recommended search information in one embodiment;

FIG. 10 is a schematic diagram showing a sequence of content cards in one embodiment;

FIG. 11 is a diagram illustrating display of recommended search information in one embodiment;

FIG. 12 is a schematic diagram showing a content card associated with recommended search information in yet another embodiment;

FIG. 13 is a diagram of displaying content linked by a content card in one embodiment;

FIG. 14 is a logical schematic of a content-based interaction method in one embodiment;

FIG. 15 is an interaction logic diagram of a content-based interaction method in one embodiment;

FIG. 16 is an application scenario diagram of a content-based interaction method in one embodiment;

FIG. 17 is an application scenario diagram of a content-based interaction method in another embodiment;

FIG. 18 is an application scenario diagram of a content-based interaction method in yet another embodiment;

FIG. 19 is an application scenario diagram of a content-based interaction method in yet another embodiment;

FIG. 20 is an application scenario diagram of a content-based interaction method in yet another embodiment;

FIG. 21 is a technical overall logic diagram of a content-based interaction method in one embodiment;

FIG. 22 is a block diagram of a content-based interaction device in one embodiment;

fig. 23 is an internal structural view of the computer device in one embodiment.

Detailed Description

The present application will be described in further detail with reference to the drawings and examples, in order to make the objects, technical solutions and advantages of the present application more apparent. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the application.

The content-based interaction method provided by the embodiment of the application can be applied to an application environment shown in fig. 1. Wherein the terminal 102 communicates with the server 104 via a network. The data storage system may store data that the server 104 needs to process. The data storage system may be integrated on the server 104 or may be located on the cloud or other servers. The terminal 102 is provided with a client for realizing the interaction based on the content, and the client can be an application program for browsing the content, a webpage client or a sub-application running in the running environment of the parent application. The terminal 102 acquires a content card stream from the server 104, and displays a content search area and a content display area; the content display area displays a portion of the content clip stream and is configured to update the portion of the content clip stream displayed in the content display area in response to a predefined operation; a plurality of content cards in the content card stream are arranged in sequence, target content cards with the stay time reaching the preset time length displayed in the content display area are determined, and after the predefined operation is responded, when part of the target content cards moves out of the content display area, recommendation search information is displayed in the content search area; the recommended search information is associated with the content linked to the target content card, and the content card associated with the recommended search information is updated and displayed in the content display area in response to a search trigger operation for the recommended search information.

The terminal 102 may be, but not limited to, various desktop computers, notebook computers, smart phones, tablet computers, internet of things devices, and portable wearable devices, where the internet of things devices may be smart speakers, smart televisions, smart air conditioners, smart vehicle devices, and the like. The portable wearable device may be a smart watch, smart bracelet, headset, or the like. The server 104 may be implemented as a stand-alone server or as a server cluster of multiple servers.

In one embodiment, as shown in fig. 2, a content-based interaction method is provided, which may be performed by a terminal or a server alone or in conjunction with the terminal and the server. In the embodiment of the application, the method is applied to the terminal for illustration, and comprises the following steps:

step 202, displaying a content search area and a content display area; the content display area displays a portion of the content clip stream and is configured to update the portion of the content clip stream displayed in the content display area in response to a predefined operation; the plurality of content cards in the content card stream are arranged in sequence.

The content search area is an area for searching for content. For example, the content search area may specifically be a search bar for performing content searches. The content display area refers to an area for displaying browsable content. For example, the browsable content may be a part of a content clip stream, where a plurality of content clips are included, and the plurality of content clips in the content clip stream are arranged in sequence. The content card is used to generally describe the linked content. For example, in the case where the linked content is video, the content card may be a video cover of the video. Also for example, in the case where the linked content is news information, the content card may be a part of the news information. By way of further example, in the case where the linked content is a novel, the content card may be the cover of the novel as well as the brief introduction. For another example, the browsable content may be content linked to a content card, such as video, news information, novels, and the like.

Wherein the predefined operation refers to a predefined operation performed in the content display area. For example, the predefined operation may specifically be a sliding operation performed on the content display area for instructing updating of a portion of the content card stream displayed on the content display area in accordance with the sliding direction instructed by the sliding operation. The sliding operation may specifically be an up-sliding operation for instructing to update a portion of the content clip stream displayed in the content display area in an up-sliding manner, for example.

Specifically, the terminal displays a content search area for performing a content search and a content display area for updating a portion of the content clip stream displayed in the content display area in response to a predefined operation. The plurality of content cards in the content card stream may be specifically a plurality of content cards arranged in sequence according to the heat index of the content linked by the plurality of content cards.

In a specific application, the layout of the displayed content search area and content display area may be as shown in fig. 3, with the content search area displayed above the content display area. The layout of the displayed content search area and content display area may also be such that the content search area is displayed below the content display area as shown in fig. 4.

In a specific application, the content card may be square, rectangular, circular, etc., and the shape of the content card is not limited in this embodiment. For example, taking a rectangular shape of a content card as an example, a part of the content card stream displayed in the content display area may be content cards arranged in the longitudinal direction as shown in fig. 5. As shown in fig. 5, when a part of the content card stream is displayed, there may be content cards that cannot be displayed completely. As another example, taking a rectangular shape of a content card as an example, a part of the content card stream displayed in the content display area may be content cards arranged in the lateral direction as shown in fig. 6. As shown in fig. 6, when a part of the content card stream is displayed, there may be content cards that cannot be displayed completely.

In a specific application, if the browsing object wants to browse other parts of the content card stream that are not displayed in the content display area when the content display area displays a part of the content card stream, the predefined operation may be triggered, and the terminal, in response to the predefined operation, updates the part of the content card stream that is displayed in the content display area according to the update direction indicated by the predefined operation. In a specific application, the predefined operation may be a sliding operation of the content display area, and the terminal updates the portion of the content card stream displayed in the content display area according to the sliding direction indicated by the sliding operation.

In a specific application, taking a portion of the content card stream displayed in the content display area as, for example, content cards arranged in the longitudinal direction, as shown in fig. 7, it is assumed that a portion of the content card stream displayed in the content display area includes a portion of the content card 1, the content card 2, the content card 3, and the content card 4, and in response to a predefined operation (assumed to be a sliding-up operation), the terminal updates the portion of the content card stream displayed in the content display area by sliding up, and the updated portion displayed in the content display area may be a portion of the content card 3, the complete content card 4, the content card 5, and the content card 6.

Step 204, determining a target content card with the stay time displayed in the content display area reaching the preset time.

The stay time refers to the time for which the line of sight of the browsing object stays. The preset duration is a duration which is preset and can be configured according to an actual application scene. For example, the preset time period may be specifically 3 seconds.

Specifically, in the case of displaying the content search area and the content display area, the terminal may determine, based on the line-of-sight stay detection, a stay time of the browsing object for each content card in the content card stream displayed in the content display area, and further may determine, based on the stay time of the browsing object for each content card, a target content card in which the stay time displayed in the content display area reaches a preset time.

In a specific application, the line-of-sight stay detection refers to detecting a position where the line of sight of the browsing object stays, and by detecting the position where the line of sight of the browsing object stays, a duration, that is, a stay duration, of each content card in the content card stream displayed in the content display area, where the implementation of the browsing object stays, can be determined.

Step 206, after responding to the predefined operation, when a part of the target content card moves out of the content display area, displaying recommended search information in the content search area; the recommended search information is associated with content linked to the target content card.

The recommended search information refers to recommended information for searching, and the recommended search information is associated with the content linked with the target content card. For example, the recommended search information may specifically refer to information for describing the content linked to the target content card recommended for searching. For example, in the case where the content linked to the target content card is video, the recommended search information may specifically be a generalized description of the video content. By way of further example, in the case where the content linked to the target content card is a novel, the recommended search information may specifically be a generalized description of the novel scenario. For another example, in the case where the content linked to the target content card is news information, the recommended search information may be specifically a general description of the news information.

Specifically, in response to a predefined operation, the terminal updates a portion of the content display area where the content card stream is displayed, and during the updating, when a portion of the target content card moves out of the content display area, the terminal displays recommendation search information associated with the content linked to the target content card in the content search area.

In a specific application, the content search area is displayed above the content display area, a part of the content card stream displayed in the content display area is a content card arranged along a longitudinal direction, and the target content card is a content card 2, as shown in fig. 8, and in response to a predefined operation (a sliding-up operation as shown in fig. 8), the terminal updates the part of the content card stream displayed in the content display area, and when a part of the content card 2 moves out of the content display area, the terminal displays recommended search information in the content search area.

In response to the search trigger operation for the recommended search information, the content card associated with the recommended search information is updated and displayed in the content display area, step 208.

The search triggering operation refers to an operation of triggering searching based on recommended search information. The content card associated with the recommended search information is a card that generally describes the content associated with the recommended search information, and the content associated with the recommended search information is linked. The content associated with the recommended search information is obtained by searching based on the recommended search information. For example, in the case where the recommended search information is a general description of video content, the content associated with the recommended search information may specifically be a video similar to the video content. For another example, in the case where the recommended search information is a general description of a scenario of a novice, the content associated with the recommended search information may specifically be a scenario-like novice. For another example, in the case where the recommended search information is a general description of news information, the content associated with the recommended search information may specifically be related news information.

Specifically, in response to a search trigger operation for recommended search information, the terminal updates and displays a content card associated with the recommended search information in the content display area. In a specific application, the search triggering operation for the recommended search information may specifically be one of operations of clicking, double clicking, long pressing, and the like for the recommended search information. In a specific application, as shown in fig. 9, taking a search triggering operation as an example for a single click operation of recommended search information, if a browsing object clicks the recommended search information, the terminal will respond to the click of the recommended search information by the browsing object, and update and display content cards associated with the recommended search information in the content display area (including content card 01, content card 02, content card 03, and content card 04 as shown in fig. 9).

In a specific application, in response to a search triggering operation for the recommended search information, the terminal searches by using the recommended search information to obtain content associated with the recommended search information, and updates and displays a content card for linking the content associated with the recommended search information, that is, a content card associated with the recommended search information, in the content display area.

According to the content-based interaction method, the content search area and the content display area are displayed, a part of the content card stream is displayed in the content display area, the browsable content card stream can be displayed, further, on the basis that the target content card with the retention time reaching the preset time length displayed in the content display area is determined, after the part of the content card stream displayed in the content display area is updated in response to the predefined operation, when the part of the target content card moves out of the content display area, the recommendation search information related to the content linked with the target content card is displayed in the content search area, the recommendation search information related to the content linked with the target content card is recommended by combining the content linked with the target content card with the retention time length reaching the preset time length, and the content card related to the recommendation search information is updated and displayed in the content display area in response to the search triggering operation aiming at the recommendation search information, so that information pushing can be avoided, and the use efficiency of hardware equipment supporting recommendation search is improved.

In one embodiment, the content cards associated with the recommended search information constitute a sequence of content cards; in the content display area, updating and displaying the content card associated with the recommended search information includes:

Updating and displaying a content card sequence in the content display area; the content modality of at least one content card from the beginning of the sequence of content cards corresponds to the content modality of the target content card.

Wherein a plurality of content cards associated with the recommended search information in the sequence of content cards are arranged in order. The content form refers to the corresponding content form of the content linked by the card. For example, the content form may be long video, short video, graphics context, novel, etc.

Specifically, the content cards associated with the recommended search information form a content card sequence, in response to a search trigger operation for the recommended search information, the terminal updates and displays the content card sequence in the content display area, and the content form of at least one content card from the beginning of the content card sequence is consistent with the content form of the target content card, i.e., at least one content card consistent with the content form of the target content card is preferentially displayed in the content display area.

In a specific application, in the case where the content form of the target content card is a short video, at least one content card whose content form is a short video is preferentially displayed in the content display area. When the content form of the target content card is a long video, at least one content card whose content form is a long video is preferentially displayed in the content display area. In the case where the content aspect of the target content card is novels, at least one content card whose internal aspect is novels is preferentially displayed in the content display area.

In the embodiment, the content card consistent with the content form of the target content card can be preferentially displayed, so that the browsing object can conveniently and directly acquire the content from the content card consistent with the content form, invalid pushing is reduced, and the use efficiency of hardware equipment supporting recommendation searching is improved. Meanwhile, continuous browsing experience can be formed, and the use viscosity of browsing objects can be improved.

In one embodiment, updating the display content card sequence in the content display area includes:

displaying at least one content card in an arrangement according to a first content heat index order in the case that the number of the at least one content card is a plurality of; the first content heat index order refers to an order of heat indexes of contents to which at least one content card is respectively linked.

Wherein, the first content heat index sequence refers to the sequence of heat indexes of the content linked by each of the at least one content card. The heat index is an index obtained by extracting information related to specified events, figures, brands, regions and the like on the basis of collecting massive information from an internet platform and performing standardized calculation on the extracted information. The heat index can objectively reflect the attention degree of events, people, brands, regions and the like on the Internet. In this embodiment, the heat index is an index obtained by performing standardized calculation on the content linked to the content card on the basis of collecting massive information from the internet platform, and the heat index can objectively reflect the attention degree of the content linked to the content card on the internet.

Specifically, in the case that the number of at least one content card is plural, the terminal may display at least one content card in the first content heat index order, that is, the order of the heat indexes of the contents linked to each of the at least one content card. In a specific application, before arranging and displaying at least one content card, the terminal determines the heat index of the content linked by each of the at least one content card, and ranks the heat indexes of the content linked by each of the at least one content card to obtain a first content heat index order.

In the embodiment, the card linked with the content with high heat index can be preferentially displayed, so that a browsing object can directly acquire the content with high heat index and high attention, invalid pushing is reduced, and the use efficiency of hardware equipment supporting recommended searching is improved.

In one embodiment, the at least one content card comprises a preset display number of content cards; displaying at least one content card in an array in a first content heat index order includes:

and arranging and displaying the content cards with preset display quantity according to the first content heat index sequence.

The preset display quantity refers to the quantity of content cards which are preset and need to be displayed in the content display area and are consistent with the content form of the target content card, and the preset display quantity can be configured according to the actual application scene.

Specifically, the at least one content card includes content cards with preset display quantity, and in the content display area, the terminal can display the content cards with preset display quantity in an arrangement mode according to the first content heat index sequence. By the method, the content cards with the consistent content forms can be preferentially displayed, so that browsing objects can conveniently and directly acquire the content from the content cards with the consistent content forms, invalid pushing is reduced, and the use efficiency of hardware equipment supporting recommendation searching is improved. Meanwhile, continuous browsing experience can be formed, and the use viscosity of browsing objects can be improved.

in the content display area, arranging the rest content cards after at least one content card in the content card sequence is displayed according to the second content heat index order; the second content heat index order refers to an order of heat indexes of contents linked by the content cards in the remaining content cards.

Wherein the remaining content cards include content cards arranged behind at least one content card and having a different content form from the target content card.

Specifically, when updating the display content card sequence in the content display area, the terminal will display at least one content card in the content card sequence, which is identical to the content form of the target content card, and then display the rest content cards in the content card sequence, which are different from the content form of the target content card, after at least one content card. When the remaining content cards are displayed in the content display area, the terminal may display the remaining content cards in the second content heat index order, that is, the order of the heat indexes of the contents linked by the content cards in the remaining content cards. In a specific application, before arranging and displaying the remaining content cards, the terminal determines the heat index of the content linked by the content cards in the remaining content cards, and sorts the heat indexes of the content linked by the content cards in the remaining content cards to obtain a second content heat index order.

In a specific application, taking the content form of the target content card as a short video, at least one content card includes a content card 1 and a content card 2, the rest content cards include a content card 3 with a content form of graphics and texts and a content card 4 with a content form of novels, the heat index of the content linked to the content card 1 is greater than the heat index of the content linked to the content card 2, the heat index of the content linked to the content card 4 is greater than the heat index of the content linked to the content card 3, for example, the sequence of the content cards displayed in the content display area may be as shown in fig. 10, where the display sequence is the content card 1, the content card 2, the content card 4 and the content card 3.

In one embodiment, the content search area is configured to display search information matched with the search information input operation according to a default display style in response to the search information input operation;

when a portion of the target content card moves out of the content display area, displaying recommended search information in the content search area includes:

and displaying recommended search information according to the rendering display style in the content search area when a part of the target content card moves out of the content display area.

Wherein the search information input operation is used for inputting search information in the content search area. The default display style and the rendering display style can be configured according to the actual application scene, and the default display style and the rendering display style are different. The default display style may specifically be a no-fill ground color, while the rendered display style may be a fill gradient ground color.

Specifically, the content search area is configured to display, in response to a search information input operation, search information matched with the search information input operation according to a default display style, that is, when the search information input operation is monitored, the terminal displays, in the content search area, the search information matched with the search information input operation according to the default display style. When a part of the target content card moves out of the content display area, the terminal displays recommended search information in the content search area according to the rendering display style. In a specific application, the rendering display style may be to fill in a gradient base color and add rendering icons, such as asterisks, exclamation marks, etc. In a specific application, taking the default display style as the non-filled base color and the rendering display style as the filled gradient base color as an example, the search information and the recommended search information displayed in the content search area may be as shown in fig. 11. For convenience of illustration, fig. 11 shows the filled gradation base color by bold.

In the present embodiment, by displaying the recommended search information in the content search area in the rendering display style when a portion of the target content card moves out of the content display area, the recommended search information can be highlighted in the content search area, unlike the search information displayed in the default display style.

In one embodiment, displaying the recommended search information in the content search area when a portion of the target content card moves out of the content display area includes:

and when a part of the target content card moves out of the content display area, and the target content card meets the search recommendation triggering condition in the residual card display area of the content display area, displaying recommendation search information in the content search area.

The remaining card display area refers to an area where a part of the target content card is still displayed in the content display area when a part of the target content card moves out of the content display area. The search recommendation triggering condition refers to a condition for triggering search recommendation, and can be configured according to an actual application scene. For example, the search recommendation triggering condition may specifically be that a ratio of a size of a display area of the remaining cards to a size of the target content card is smaller than a preset area proportion threshold, where the preset area proportion threshold may be configured according to an actual application scenario. For example, the preset area proportion threshold may be specifically 50%, and when the size of the remaining card display area is half of the size of the target content card, the search recommendation triggering condition is satisfied.

Specifically, when a part of the target content card moves out of the content display area, the terminal detects the remaining card display area of the content display area of the target content card in the process that the target content card gradually moves out of the content display area, and when the remaining card display area meets the search recommendation triggering condition, recommendation search information is displayed in the content search area.

In a specific application, a part of the content card stream displayed in the content display area is content cards arranged along the longitudinal direction, and the width of the target content card is unchanged in the process that the target content card gradually moves out of the content display area, so that the ratio of the height of the residual card display area to the height of the target content card can be directly used as the ratio of the size of the residual card display area to the size of the target content card, namely, whether the residual card display area meets the search recommendation triggering condition can be determined only by comparing the height of the residual card display area with the height of the target content card. In a specific application, when the ratio of the size of the remaining card display area to the size of the target content card is smaller than the preset area ratio threshold, and the preset area ratio threshold is 50%, the search recommendation triggering condition can be considered to be satisfied as long as the height of the remaining card display area is 50% of the height of the target content card.

In the embodiment, the recommended search information is displayed in the content search area only when the remaining card display area of the target content card meets the search recommendation triggering condition, so that the situation that the recommended search information is invalid due to false touch can be avoided, and the recommended search information is accurately displayed along with the gradual movement of the target content card out of the content display area.

In one embodiment, the content-based interaction method further comprises:

displaying a search trigger control in the content search area under the condition that the recommended search information is displayed in the content search area;

and triggering a search triggering operation for recommending search information in response to the triggering operation for the search triggering control.

Specifically, when the content search area displays recommended search information, the terminal displays a search trigger control in the content search area, where the search trigger control is used to trigger a search trigger operation for the recommended search information, and when the browsing object needs to search based on the recommended search information, the terminal can trigger the trigger operation for the search trigger control, and the terminal responds to the trigger operation for the search trigger control and triggers the search trigger operation for the recommended search information. In a specific application, the triggering operation for the search triggering control may be a single click, double click, long press, etc. operation for the search triggering control.

In a specific application, as shown in fig. 12, in a case where the recommended search information is displayed in the content search area, the terminal may display a search trigger control (i.e., a "search" control shown in fig. 12) on the right side of the recommended search information in the content search area, trigger a search trigger operation for the recommended search information in response to a trigger operation for the search trigger control, and update and display content cards associated with the recommended search information in the content display area in response to the search trigger operation for the recommended search information (as shown in fig. 12, content card 01, content card 02, content card 03, content card 04).

In this embodiment, by displaying the search trigger control in the content search area, the search trigger control can be used to trigger the search trigger operation for the recommended search information, so that the display of the content card associated with the recommended search information can be achieved in response to the search trigger operation for the recommended search information.

In one embodiment, the content-based interaction method further comprises:

responding to a triggering operation of a content card associated with the recommended search information;

in the content display area, the content linked to the content card associated with the recommended search information is displayed.

Specifically, in response to a trigger operation on a content card associated with the recommended search information, the terminal displays, in the content display area, content linked to the content card associated with the recommended search information. In a specific application, the triggering operation on the content card associated with the recommended search information may specifically be a single click, double click, long press, etc. In a specific application, as shown in fig. 13, in the case where a content card (including a content card 1, a content card 2, a content card 3, and a content card 4 as shown in fig. 13) associated with the recommended search information is displayed in the content display area, if the browsing object wants to view the content linked by the content card 2, a triggering operation to the content card 2 may be triggered, and the terminal may display the content linked by the content card 2 in the content display area in response to the triggering operation to the content card 2.

In the embodiment, accurate display of the content linked to the content card associated with the recommended search information can be achieved by responding to the trigger operation of the content card associated with the recommended search information.

In one embodiment, determining a target content card in which a stay time period displayed in a content display area reaches a preset time period includes:

For each content card in the content card stream displayed in the content display area, determining a stay time length of the targeted content card based on the line-of-sight stay detection;

and taking the targeted content card as a target content card under the condition that the residence time of the targeted content card reaches the preset time.

Specifically, for each content card in the content card stream displayed in the content display area, the terminal may determine a residence time length of the targeted content card based on the line-of-sight residence detection, and further may compare the residence time length of the targeted content card with a preset time length, and when the residence time length of the targeted content card reaches the preset time length, use the targeted content card as the target content card. The preset duration can be configured according to an actual application scene. For example, the preset time period may be specifically 3 seconds.

In a specific application, a front-facing camera is disposed on the terminal, and when the browsing object browses a part of the content card stream displayed in the content display area, the terminal can collect eye movement information of the browsing object through the front-facing camera, and determine a position where the line of sight of the browsing object stays based on the eye movement information of the browsing object.

In this embodiment, the line-of-sight residence detection can be used to determine the residence time of each content card in the content card stream displayed in the content display area, and further the residence time and the preset time can be used to determine the target content card.

In one embodiment, the content-based interaction method further comprises:

in the case that the target content card exists, responding to the recommended search information generation event, extracting the content linked with the target content card, and determining content description information;

and generating recommended search information based on the content description information to obtain the recommended search information.

Wherein the recommended search information generation event is used to instruct generation of recommended search information associated with the content linked to the target content card. The content description information refers to information for describing the content linked to the target content card. For example, the content description information may specifically be at least one of a content category and a content keyword of the content linked to the target content card.

Specifically, in the case that the target content card exists, the terminal monitors a recommended search information generation event, when the recommended search information generation event is triggered, the terminal responds to the recommended search information generation event, extracts content of the content linked by the target content card, and obtains content description information for describing the content linked by the target content card, and further, the recommended search information generation can be performed by using the content description information, so that recommended search information is obtained. It will be appreciated that the content description information is the basis for generating the recommended search information.

In this embodiment, content extraction is performed on the content linked to the target content card in response to the recommended search information generation event, so that content description information can be obtained, further recommended search information generation can be performed by using the content description information, and accurate recommended search information can be obtained, so that effective information pushing can be realized by using the obtained accurate recommended search information, and the use efficiency of hardware equipment supporting recommended search is improved.

In one embodiment, in response to a recommended search information generation event, content extraction is performed on content linked to the target content card, and determining the content description information includes:

Responding to the recommended search information generation event, extracting the content linked with the target content card, and determining the content category and the content keyword corresponding to the content linked with the target content card;

the content category and the content keyword are used as the content description information.

The content category is used for describing the category to which the content linked by the target content card belongs. It should be noted that, the category to which the content linked by the target content card belongs is one of preset categories, and the preset categories can be configured according to the actual application scenario. For example, the preset categories include streaming consultation, long video, novel content, sports content, game content, etc.

Wherein content keywords refer to keywords that may be used to characterize content linked by a target content card. For example, the content keyword may specifically be a tag of the content linked to the target content card. For example, in the case where the content linked to the target content card is a game video, the content keyword may specifically be a game+a game name+a video type (e.g., fun, etc.). For another example, the content keyword may specifically be basic information for describing the content linked to the target content card. For example, in the case where the content linked to the target content card is a novel, the content keyword may be information describing a novel profile, a novel owner name, a novel author, or the like.

Specifically, in response to the recommended search information generation event, the terminal may perform content extraction on the content linked to the target content card, determine a content category and a content keyword corresponding to the content linked to the target content guest, and use the content category and the content keyword as the content description information. In a specific application, the tag of the content linked to the target content card may be already generated in advance, so that the terminal may directly acquire the tag of the content linked to the target content card when extracting the content. In addition, the terminal can determine basic information and content category for describing the content linked by the target content card by identifying the content linked by the target content card. After obtaining the tag and the basic information of the content linked by the target content card, the terminal takes the tag and the basic information of the content linked by the target content card as content keywords.

In this embodiment, content extraction is performed on the content linked to the target content card in response to the recommended search information generation event, so that a content category and a content keyword corresponding to the content linked to the target content card can be determined, and further, the content category and the content keyword can be used as content description information, and accurate description of the content linked to the target content card is achieved by using the content category and the content keyword.

In one embodiment, the content-based interaction method further comprises:

in the presence of the target content card, a recommendation search information generation event is triggered in response to a touch operation with respect to the content display area.

Specifically, when the target content card exists, the terminal monitors the touch operation on the content display area in real time, and when the touch operation on the content display area is monitored, the recommended search information generation event is triggered.

In this embodiment, on the basis of determining the target content card, accurate triggering of the recommended search information generation event can be achieved through monitoring of the touch operation on the content display area, and the recommended search information generation event is triggered only when the touch operation on the content display area is monitored, so that computing resources can be effectively saved when the recommended search information is generated.

In one embodiment, generating the recommended search information based on the content description information includes:

acquiring a plurality of candidate search information; the candidate search information refers to search information with a search heat index greater than a heat index threshold;

and respectively carrying out similarity comparison on the plurality of candidate search information and the content description information, and selecting recommended search information from the plurality of candidate search information according to a similarity comparison result.

The search heat index is used for reflecting the attention degree of candidate search information on the Internet, and refers to an index obtained by carrying out standardized calculation on the candidate search information by utilizing the collected massive information on the basis of collecting the massive information from the Internet. The heat index threshold can be configured according to an actual application scene, the attention degree of the candidate search information can be evaluated by using the heat index threshold, and if the search heat index of the candidate search information is larger than the heat index threshold, the attention degree of the candidate search information can be considered to be high.

Specifically, the terminal may obtain a search heat index of a plurality of real-time search information from the internet, compare the search heat index of the plurality of real-time search information with a heat index threshold, screen a plurality of candidate search information from the plurality of real-time search information, respectively perform similarity comparison on the plurality of candidate search information and the content description information, obtain a similarity between the plurality of candidate search information and the content description information, that is, a similarity comparison result, and select recommended search information from the plurality of candidate search information according to the similarity comparison result.

In a specific application, the number of candidate search information obtained may be configured according to an actual application scenario, which is not specifically limited in this embodiment. When similarity comparison is carried out on the plurality of candidate search information and the content description information respectively, for each of the plurality of candidate search information, the terminal performs feature extraction on the targeted candidate search information to obtain a first feature vector representing the targeted candidate search information, performs feature extraction on the content description information to obtain a second feature vector representing the content description information, calculates the similarity between the first feature vector and the second feature vector, and uses the similarity between the two feature vectors as the similarity between the targeted candidate search information and the content description information.

In a specific application, when the plurality of candidate search information are respectively compared with the content description information in terms of similarity, the terminal can also input the candidate search information and the content description information to be compared into a pre-trained similarity comparison model for similarity comparison. After inputting the targeted candidate search information and content description information into the pre-trained similarity comparison model, the similarity comparison model can directly output the similarity between the targeted candidate search information and content description information. In a specific application, the pre-trained similarity comparison model may be trained according to an actual application scenario, and in this embodiment, training of the pre-trained similarity comparison model is not limited.

In a specific application, when selecting recommended search information from a plurality of candidate search information according to a similarity comparison result, the terminal may directly use one candidate search information with the highest similarity to the content description information as the recommended search information, or may select at least two candidate search information with the highest similarity from the candidate search information according to the similarity comparison result as a further alternative, and then randomly select one candidate search information from the at least two candidate search information as the recommended search information.

In this embodiment, by acquiring a plurality of candidate search information, and comparing the plurality of candidate search information with the content description information in similarity, the recommended search information can be selected from the plurality of candidate search information by using the similarity comparison result, so as to determine the recommended search information.

inputting the content description information into a pre-trained information generation model, obtaining a plurality of candidate search information through the information generation model, and selecting recommended search information from the plurality of candidate search information.

The pre-trained information generation model is a pre-trained model for generating alternative search information, and can be trained according to actual application scenes. For example, the pre-trained information generation model may be specifically a model based on natural language processing. For example, the pre-trained information generation model may be a BERT (Bidirectional Encoder Representation from Transformers, bi-directional encoder representation of the converter) based model, or a ChatGpt (Chat Generative Pre-trained Transformer, language generation model of the converter) model.

Specifically, the terminal may also obtain the recommended search information by using a pre-trained information generation model, where the terminal may input the content description information into the pre-trained information generation model, and after inputting the content description information into the pre-trained information generation model, the pre-trained information generation model may perform content inference based on the content description information to generate a plurality of candidate search information. On the basis of obtaining the plurality of candidate search information, the terminal further compares the plurality of candidate search information with the card content of the target content card to select recommended search information differing from the card content from the plurality of candidate search information.

In a specific application, taking a pre-trained information generation model as a ChatGpt model as an example, the sentence input logic of the pre-trained information generation model can be "content description information+generate a plurality of candidate search information", and after the content description information is input into the ChatGpt model, the pre-trained information generation model directly outputs the plurality of candidate search information.

In this embodiment, the content description information is input into the pre-trained information generation model, so that a plurality of candidate search information can be obtained by using the information generation model, and the recommended search information can be selected from the plurality of candidate search information.

In one embodiment, selecting recommended search information from a plurality of candidate search information includes:

acquiring card content of a target content card;

respectively carrying out similarity comparison on the plurality of candidate search information and the card content, and determining at least one piece of selectable search information with the similarity smaller than a similarity threshold value according to a similarity comparison result;

the recommended search information is selected from the at least one selectable search information.

The card content refers to content displayed in the target content card. For example, the card content may specifically be a portion of the content linked to the target content card.

Specifically, the terminal obtains card content of the target content card, compares the similarity between the plurality of candidate search information and the card content respectively to obtain similarity between the plurality of candidate search information and the card content, namely a similarity comparison result, determines at least one selectable search information with similarity smaller than a similarity threshold value from the plurality of candidate search information according to the similarity comparison result, and randomly selects one of the at least one selectable search information as recommended search information.

In a specific application, when the multiple candidate search information is compared with the similarity of the card content, the terminal performs feature extraction on the targeted candidate search information to obtain a third feature vector representing the targeted candidate search information, performs feature extraction on the card content to obtain a fourth feature vector representing the card content, calculates the similarity between the third feature vector and the fourth feature vector, and uses the similarity between the two feature vectors as the similarity between the targeted candidate search information and the card content.

In a specific application, when the multiple pieces of candidate search information are respectively compared with the similarity of the card content, the terminal can also input the aimed candidate search information and the card content into a pre-trained similarity comparison model for similarity comparison aiming at each piece of the multiple pieces of candidate search information. After inputting the aimed alternative search information and the card content into the pre-trained similarity comparison model, the similarity comparison model can directly output the similarity between the aimed alternative search information and the card content. In a specific application, the pre-trained similarity comparison model may be trained according to an actual application scenario, and in this embodiment, training of the pre-trained similarity comparison model is not limited.

In this embodiment, by acquiring the card content of the target content card and comparing the plurality of candidate search information with the card content, the similarity comparison result can be utilized to determine at least one selectable search information with the similarity smaller than the similarity threshold value, so that the recommended search information can be selected from the at least one selectable search information, and the determination of the recommended search information is realized.

It should be noted that, the similarity comparison is utilized to determine at least one selectable search information with similarity smaller than a similarity threshold value from the multiple candidate search information, so as to mainly select candidate search information with text difference with the card content from the multiple candidate search information, and push recommended search information with text difference with the card content on the basis of being different from the card content, so that invalid information pushing can be avoided, and the use efficiency of hardware equipment supporting recommended search is improved.

In one embodiment, the content-based interaction method provided by the application is applied to a browsing platform (specifically, a browser) of a terminal for browsing content by a browsing object, and is described.

The inventor believes that in the conventional art, although a content search area and a content display area are displayed on a display browsing platform on a terminal, the content search area may be empty for a long period of time, and recommendation search information is not generated for a browsing object to search for more effective information. The cases of generating recommended search information for searching the browsing object are generally divided into two types, and firstly, the generated recommended search information is usually a current event hot spot, is irrelevant to the interestingness of the browsing object, is difficult to attract the browsing object to search, and has a large number of invalid pushing cases. Secondly, the recommended search information is usually generated by detecting the recent search behavior of the browsing object, and in this way, although the actual requirements of the matching browsing object are compared, the recommendation mechanism is relatively delayed, so that the browsing object is difficult to continuously browse the content which has been searched or browsed before, and a large number of ineffective pushing situations exist.

In one embodiment, it can be understood that when a browsing object browses content on a browsing platform displayed on a terminal, and when an interested content is found but the description mode, the display document and the like of the content are insufficient to attract the browsing object to click on a content card entered, the browsing object can select to scratch away directly and continue browsing other content below, in this case, a content search area in the conventional technology does not reasonably and timely display recommended search information according to the browsing intention of the browsing object at the moment, so that the use efficiency of hardware equipment supporting recommended search is reduced, and in addition, after the interested content is found, the browsing object is difficult to continuously browse in the current scene, so that the interested content of the browsing object cannot be timely, quickly and efficiently transmitted to the browsing object, and the browsing object cannot timely and efficiently explore and find the content meeting the requirement, so that the use viscosity of the browsing object on the browsing platform is definitely reduced.

Based on the content, the application provides a content-based interaction method, wherein the stay time of each content card in the content card stream displayed in the content display area of a browsed object is detected, the associated recommended search information is recommended by combining the content linked by the target content card with the stay time reaching the preset time, and the content card associated with the recommended search information is updated and displayed in the content display area in response to the search triggering operation aiming at the recommended search information, so that invalid information pushing can be avoided, and the use efficiency of hardware equipment supporting recommended search can be improved. It can be understood that by adopting the content-based interaction method provided by the application, through the algorithm mechanism of stimulating the browsing object, when the browsing object is interested and is about to scratch away, the recommended search display is displayed in the content search area, so that the browsing object can be guided to continuously browse, the cost of acquiring information by the browsing object is reduced rapidly, the effective touch efficiency of the existing information can be improved, the content acquisition efficiency is improved, and the experience and the using viscosity of the browsing object are greatly improved.

In an embodiment, taking a predefined operation as an example, the content-based interaction method is described, when the terminal displays a content search area and a content display area and the up-sliding operation of a browsing object is monitored, the terminal can display recommendation search information associated with the content linked to a target content card focused by the browsing object in real time in the content search area, so that effective information pushing is realized, and the use efficiency of hardware equipment supporting recommendation search is improved. Meanwhile, the method is also beneficial to browsing objects to browse continuously in the browsing platform, and the use viscosity of the browsing objects can be improved.

In one embodiment, the content-based interaction method of the present application is illustrated in a logic diagram as shown in FIG. 14. Referring to the logic diagram shown in fig. 14, the content-based interaction method of the present application can be considered from the browsing object side and the product side. On the browsing object side, the browsing object can initiate a sliding operation in the process of browsing the content by the terminal, and in the process of initiating the sliding operation by the browsing object, the content searching area can display the content (i.e. the target content card) which is associated with the content which is just browsed by the browsing object and accords with the interest of the browsing object (i.e. the recommended searching information), and the browsing object is guided to search by using the recommended searching information so as to obtain more interested information. On the product side, the terminal can determine the content linked by the target content card (the line of sight stay time is longer than 3 seconds) interested by the browsing object by identifying the stay time of the browsing object on the displayed content card (namely identifying the watching stay time), so that the recommended search information associated with the content linked by the target content card can be generated based on the content linked by the target content card, and when the browsing object initiates the up-sliding operation, the generated recommended search information is displayed in the content search area to match the interest degree of the browsing object in real time.

In one embodiment, the product side determines the sliding state of the screen, detects the height of the card in the screen, and identifies the remaining height of the target content card in the screen, and if the remaining height is less than 50%, the card is considered to be scratched. The product side also starts generation of recommended search information, and the recommended search information is generated based on the card content of the target content card, namely the content description information, and the information with the highest ranking is searched in the whole network. In the recommended search information display section, the product side displays recommended search information in accordance with the degree of information correlation (specifically, the content form), the degree of heat, and the like.

In one embodiment, an interaction logic diagram of the content-based interaction method of the present application may be shown in fig. 15. The method mainly comprises the following three steps:

the first step: in the case that the content search area and the content display area are displayed and the content display area displays a part of the content card stream, if a target content card (a card as shown in fig. 15) with a display stay time reaching a preset duration (3 seconds as shown in fig. 15) exists in the content display area during browsing of the browsing object, the terminal considers that the interest of the browsing object on the content linked with the target content card is high, and the terminal searches and generates recommendation search information in real time.

And a second step of: and responding to the up-sliding operation of the browsing object, and if the residual card height of the target content card in the screen is less than 50% of the card height in the up-sliding process, displaying recommended search information associated with the linked content of the target content card in the content search area, and guiding the browsing object to continue browsing.

And a third step of: in response to a search trigger operation for recommended search information, a content card associated with the recommended search information (shown in fig. 15 as a content-related information/content-01 containing video, graphics context, articles, information and other content forms, a content-related information/content-02 containing video, graphics context, articles, information and other content forms, a content-related information/content-03 containing video, graphics context, articles, information and other content forms, a content-related information/content-04 containing video, graphics context, articles, information and other content forms) is updated and displayed in the content display area (i.e., the search result page in fig. 15). Further, at this time, the content card matching the content form of the target content card, that is, the content card matching the content form of the target content card may be preferentially displayed.

In one embodiment, as shown in fig. 16, the content-based interaction method of the present application is illustrated as applied to a streaming scenario.

If the stay time of the content card 1 in fig. 16 is reached when the browsing object browses information, it indicates that the content card 1 is a target content card, and the browsing object is interested in the content linked to the target content card, but is insufficient to generate click-in browsing, so that the situation may occur because the angle of the descriptive content in the target content card 1 is not attractive enough, at this time, the terminal may display recommended search information in the content search area according to the content descriptive information of the content card 1 (as shown in fig. 16, the "surprise | this is a news"). In response to a search trigger operation of the browsing object on the recommended search information, a content card associated with the recommended search information is updated and displayed in the content display area (as shown in fig. 16, a content form of news-related information/content-01 including video, graphics, articles, information, etc., a content form of news-related information/content-02 including video, graphics, articles, information, etc., a content form of news-related information/content-03 including video, graphics, articles, information, etc., a content form of news-related information/content-04 including video, graphics, articles, information, etc.). In one specific application, the content display area will be ranked according to the total network heat, and the content cards corresponding to the information associated with the recommended search information will be displayed in a ranked order. It should be noted that, when the content cards with the content forms being information are displayed in sequence, the content forms inherit the content interested by the browsing object, so as to form the continuous browsing experience. If the content mode of the content of interest to the user is short video, the content card with the content mode of short video is preferentially displayed in the content display area.

In one embodiment, as shown in fig. 17, the content-based interaction method of the present application will be described by taking an example of application to a sports channel scene.

If the browsing object realizes that the stay time of the content card 1 staying in fig. 17 reaches the preset time during the browsing process, the content card 1 is indicated to be the target content card (as shown in fig. 17, a game is shown, a basket of a person is shot to enlarge score), the browsing object is interested in the content linked with the target content card, but the description is too tedious, and the browsing object is interested, but does not dynamically click the video to be watched. At this time, if the browsing object triggers the up-sliding operation, the content search area may display recommended search information (specifically, may be "some person with high difficulty in entering score" as shown in fig. 17), and by replacing the description text with a more eye-drop, the browsing object is attracted to click to browse more content. In response to a search trigger operation of the browsing object on the recommended search information, a content card associated with the recommended search information is updated and displayed in the content display area (as shown in fig. 17, the content forms of the related sports content-01 including video, graphics, articles, information, etc., the related sports content-02 including video, graphics, articles, information, etc., the related sports content-03 including content forms of video, graphics, articles, information, etc., and the related sports content-04 including content forms of video, graphics, articles, information, etc.). In one specific application, the content display area will be ranked according to the total network heat, and the content cards corresponding to the information associated with the recommended search information will be displayed in a ranked order. It should be noted that, when the content cards with the content forms being information are displayed in sequence, the content forms inherit the content interested by the browsing object, so as to form the continuous browsing experience. If the content mode of the content of interest to the user is short video, the content card with the content mode of short video is preferentially displayed in the content display area.

In one embodiment, as shown in fig. 18, the content-based interaction method of the present application will be described by taking an example of application to a game channel scene.

If the browsing object realizes that the stay time of the content card 1 staying in fig. 18 reaches the preset time during the browsing process, the content card 1 is indicated to be the target content card (the short video of the first game operation is shown in fig. 18), the browsing object is interested in the content linked to the target content card, but the description is too tedious, and the browsing object is interested, but does not dynamically click on the video to be watched. At this time, if the browsing object triggers the up-sliding operation, the content search area will display recommended search information (specifically, may be "too much | someone" as shown in fig. 18), and by replacing the description text with a more eye-catching one, the browsing object is attracted to click to browse more content. In response to a search trigger operation of the browsing object on the recommended search information, a content card associated with the recommended search information is updated and displayed in the content display area (as shown in fig. 18, the content forms of the content-01 including video, graphics, articles, information, etc., the content forms of the content-02 including video, graphics, articles, information, etc., the content forms of the content-03 including video, graphics, articles, information, etc., the content forms of the content-04 including video, graphics, articles, information, etc.), the content forms of the content-04 including video, graphics, articles, information, etc.). In one specific application, the content display area will be ranked according to the total network heat, and the content cards corresponding to the information associated with the recommended search information will be displayed in a ranked order. It should be noted that, when the content cards with the content forms being information are displayed in sequence, the content forms inherit the content interested by the browsing object, so as to form the continuous browsing experience. If the content mode of the content of interest to the user is short video, the content card with the content mode of short video is preferentially displayed in the content display area.

In one embodiment, as shown in fig. 19, the content-based interaction method of the present application will be described by taking an application to a novel scenario as an example.

If the browsing object realizes that the stay time of the content card 1 staying in fig. 19 reaches the preset time during the browsing process, the content card 1 is indicated to be the target content card (as shown in fig. 19, a story profile of a certain novel 1), the browsing object is interested in the content linked to the target content card, but the description is too tedious, and the browsing object is interested, but does not power to click on the video to watch. At this time, if the browsing object triggers the up-sliding operation, the content search area displays recommended search information (specifically, may be "a section profile" as shown in fig. 19), and the browsing object is attracted to click to browse more content by replacing the description text with more eye. In response to the search triggering operation of the browsing object on the recommended search information, a content card associated with the recommended search information is updated and displayed in the content display area (as shown in fig. 19, the content forms of the section summary related section-01 including video, graphics context, articles, information, etc., the section summary related section-02 including content forms of video, graphics context, articles, information, etc., the section summary related section-03 including content forms of video, graphics context, articles, information, etc., and the section summary related section-04 including content forms of video, graphics context, articles, information, etc.). In one specific application, the content display area will be ranked according to the total network heat, and the content cards corresponding to the information associated with the recommended search information will be displayed in a ranked order. It should be noted that, when the content cards with the content forms being information are displayed in sequence, the content forms inherit the content interested by the browsing object, so as to form the continuous browsing experience. If the content form of the content of interest to the user is novels, the content card whose content form is novels is preferentially displayed in the content display area.

In one embodiment, as shown in fig. 20, the content-based interaction method of the present application will be described with respect to application to a auditorium scene.

If the browsing object realizes that the stay time of the content card 1 staying in fig. 20 reaches the preset time during the browsing process, the content card 1 is indicated to be the target content card (as shown in fig. 20, which is a movie profile), and the browsing object is interested in the content linked to the target content card, but the description is too tedious, and the browsing object is interested, but the unpowered clicking video enters to view. At this time, if the browsing object triggers the up-sliding operation, the content search area will display recommended search information (specifically, may be "movie and television drama scenario" as shown in fig. 20), and by replacing the description text with a more eye-drop, the browsing object is attracted to click to browse more content. In response to the search triggering operation of the browsing object on the recommended search information, a content card associated with the recommended search information is updated and displayed in the content display area (as shown in fig. 20, the content forms including video, graphics, articles, information and the like are included in the movie theatrical related movie content-01, the content forms including video, graphics, articles, information and the like are included in the movie theatrical related movie content-02, the content forms including video, graphics, articles, information and the like are included in the movie theatrical related movie content-03, the content forms including video, graphics, articles, information and the like are included in the movie theatrical related movie content-04, and the content forms including video, graphics, articles, information and the like are included in the movie theatrical related movie content-04). In one specific application, the content display area will be ranked according to the total network heat, and the content cards corresponding to the information associated with the recommended search information will be displayed in a ranked order. It should be noted that, when the content cards with the content forms being information are displayed in sequence, the content forms inherit the content interested by the browsing object, so as to form the continuous browsing experience. If the content mode of the content of interest to the user is a movie, the content card whose content mode is a movie will be preferentially displayed in the content display area.

In one embodiment, description will be made of generation of recommended search information related to a content-based interaction method in the present application, and generation of recommended search information related to the present application mainly includes two parts of content extraction and recommended search information generation before generation. The content extraction is mainly used for determining content categories, content keywords and content forms. The recommended search information generating section generates recommended search information mainly in two ways. Specifically, the terminal responds to the recommended search information generation event, extracts the content linked by the target content card, determines the content category and the content keyword corresponding to the content linked by the target content card, and takes the content category and the content keyword as the content description information. On the basis of obtaining the content description information, generation of recommended search information can be performed based on the content description information, and the recommended search information is obtained.

The specific generation mode may include the following two steps, firstly, obtaining a plurality of candidate search information, wherein the candidate search information is search information with a search heat index larger than a heat index threshold, comparing the plurality of candidate search information with content description information in similarity, and selecting recommended search information from the plurality of candidate search information according to a similarity comparison result. Inputting the content description information into a pre-trained information generation model, obtaining a plurality of candidate search information through the information generation model, obtaining card content of a target content card, respectively comparing the plurality of candidate search information with the card content in similarity, determining at least one selectable search information with similarity smaller than a similarity threshold value with the card content according to a similarity comparison result, and selecting recommended search information from the at least one selectable search information.

In one embodiment, as shown in fig. 21, the content-based interaction method of the present application covers aspects of product interaction, product morphology, recommended search information recommendation, background technology implementation, etc., where the overall technology logic may be summarized as three sides including a browsing object side, a product side, and a background side. Specifically, the following contents can be included:

1. understanding content browsing conditions of browsing objects

The browsing object can browse the content in each business scene based on the own interests. Meanwhile, the system can judge which content in the information stream is currently interested by the browsing object through the interaction mode of the front camera, the finger and the screen. If it is detected that the eyeball of the browsing object stays on a certain card (the duration is more than or equal to 3 seconds) [ limiting condition 1 ] and the gesture does not generate a sliding action (the card occupies 100% of the height of the screen) [ limiting condition 2 ], the system determines that the browsing object is interested in one piece of information (namely, the target content card).

When the browsing object reaches the above-mentioned limit conditions 1 and 2, the browsing object is considered to be interested in the current content, and at this time, the product side issues a search task (including content extraction and recommendation search information generation) to the background side and temporarily stores the data in the background.

If the browsing object generates the sliding-up action, the product side can detect the residual height of the card in the screen, if the residual height is less than or equal to 50% of the original height, the browsing object is considered to be interested in the content currently, but is insufficient to click in for browsing, at the moment, the background side can send recommended search information to the product side, and the product side displays the recommended search information in the content search area.

2. UI (User Interface) for interactive process and feedback of recommended search information

The product side monitors the remaining height proportion of the target content card in the screen in real time by identifying the sliding process of the browsing object, and when reaching 50% of limit peak value, the product side can render the displayed graph in the content searching area, wherein the rendering display graph comprises but is not limited to: stars, gradient ground colors, etc., inform the browsing object of new content therein in a visually enhanced manner, and display search recommendation information.

3. Background analysis and retrieval process

As described above, the background side performs the task of content extraction and recommendation search information generation after receiving the request issued by the product side.

Wherein the content extraction comprises: content classification + content keyword + content modality, specifically described as: extracting content classification described by the current card, such as: information, novels, long videos, games, etc.; and content-related keyword descriptions such as: game-game name-video type, etc.; and supplements to the morphology of the content (e.g., short video).

The recommended search information is generated according to the content ranking at full network popularity and chatgpt mode. In the process of generating, the background side generates a content extraction model (i.e. an information generation model), such as a C1 model shown in fig. 21, where c1=tag+keyword a+b+c …, where tag+keyword a+b+c represents content description information, where tag represents basic information (such as life information) of a current content card, and A, B, C represents more content keywords of the content.

4. Recommended search information display

Based on the analysis at the background side, recommended search information is generated, such as: and the background side compares the generated result with the existing content description (namely, the card content of the target content card), if the character difference degree is more than or equal to 50%, the generation of the recommendation search information is successful, the recommendation search information is pushed to the product side, and the content search area is displayed.

5. Process for continuously browsing objects

After the sliding distance of the browsing object reaches the set threshold, the recommended search information is displayed in the recommended search information, and the browsing object can click on the recommended search information to enter a search detail page for continuous browsing.

In the content-based interaction method, a seamless experience mode of browsing and recommending search information recommendation is developed by linking a content display area and a content search area. More high-quality recommended search information is recommended and presented in a comprehensive experience mode of 'sight detection + gesture interaction + recommended search information recommendation', so that the cost of information acquisition of a browsing object is reduced rapidly, the matching accuracy of the recommended search information is improved greatly, the effective touch efficiency of existing information of a browsing platform is improved, the content acquisition efficiency is improved, and the user experience and user viscosity of the browsing object are improved greatly.

According to the content-based interaction method, a content recommendation consumption mode from understanding-recommending-consuming is created, a novel content interaction mode is achieved on the aspects of interaction experience and recommendation search information matching, a browsing object can continuously consume interesting content in a seamless mode, and product content consumption experience is greatly improved. Wherein, the consumption refers to the product use behaviors such as browsing information, watching video, novel, using tools and the like. In particular, the method comprises the following advantages:

1. In the matching degree of the content, massive content focuses on the current real-time requirements of the browsing object, and according to the content possibly liked by the browsing object, recommended search information is displayed for the browsing object more quickly, high-quality and accurately.

2. From the interactive experience, the product design is expanded in a sense organ unified mode, when the line of sight of the browsing object stays for more than a period of time, the upward sliding behavior is generated, the recommended search information is displayed in a seamless mode in the interactive process, and the reading habit of the browsing object is more coherent and natural.

3. The method can greatly reduce the cost of the browsing object for acquiring the related information, achieve the psychological expectation of the browsing platform and the browsing object of 'real-time generation', and greatly improve the pleasure of the browsing object to the information experience process.

4. In product public praise and market feedback, the product public praise in the industry can be greatly improved, the average service time of the product is prolonged, and the service viscosity of browsing objects is greatly improved by applying the content-based interaction method to the product (such as a browsing platform).

It should be understood that, although the steps in the flowcharts related to the embodiments described above are sequentially shown as indicated by arrows, these steps are not necessarily sequentially performed in the order indicated by the arrows. The steps are not strictly limited to the order of execution unless explicitly recited herein, and the steps may be executed in other orders. Moreover, at least some of the steps in the flowcharts described in the above embodiments may include a plurality of steps or a plurality of stages, which are not necessarily performed at the same time, but may be performed at different times, and the order of the steps or stages is not necessarily performed sequentially, but may be performed alternately or alternately with at least some of the other steps or stages.

Based on the same inventive concept, the embodiment of the application also provides a content-based interaction device for realizing the above-mentioned related content-based interaction method. The implementation of the solution provided by the device is similar to that described in the above method, so the specific limitations in one or more embodiments of the content-based interaction device provided below can be referred to above for the limitations of the content-based interaction method, which are not repeated here.

In one embodiment, as shown in fig. 22, there is provided a content-based interactive apparatus, comprising: an area display module 2202, a processing module 2204, a recommended search information display module 2206, and a content card display module 2208, wherein:

an area display module 2202 for displaying a content search area and a content display area; the content display area displays a portion of a content card stream and is configured to update a portion of the content card stream displayed in the content display area in response to a predefined operation; a plurality of content cards in the content card stream are arranged in sequence;

a processing module 2204, configured to determine a target content card with a residence time length displayed in the content display area reaching a preset time length;

A recommended search information display module 2206 for displaying recommended search information in the content search area when a portion of the target content card moves out of the content display area after responding to the predefined operation; the recommended search information is associated with content linked to the target content card;

a content card display module 2208 for updating and displaying content cards associated with the recommended search information in the content display area in response to a search trigger operation for the recommended search information.

According to the content-based interaction device, the content search area and the content display area are displayed, a part of the content card stream is displayed in the content display area, the browsable content card stream can be displayed, further, on the basis that the stay time displayed in the content display area reaches the target content card with the preset time length, after the part of the content card stream displayed in the content display area is updated in response to the predefined operation, when the part of the target content card moves out of the content display area, the recommendation search information related to the content linked with the target content card is displayed in the content search area, the recommendation search information related to the content linked with the target content card is recommended by combining the content linked with the target content card with the stay time length reaching the preset time length, and the content card related to the recommendation search information is updated and displayed in the content display area in response to the search triggering operation for the recommendation search information, so that information pushing can be avoided, and the use efficiency of hardware equipment supporting recommendation search is improved.

In one embodiment, the content cards associated with the recommended search information constitute a sequence of content cards; the content card display module is also used for updating and displaying a content card sequence in the content display area; the content modality of at least one content card from the beginning of the sequence of content cards corresponds to the content modality of the target content card.

In one embodiment, the content card display module is further configured to display at least one content card in a first content heat index order in a case where the number of at least one content card is plural; the first content heat index order refers to an order of heat indexes of contents to which at least one content card is respectively linked.

In one embodiment, the at least one content card comprises a preset display number of content cards; the content card display module is also used for displaying the content cards with preset display quantity in an arrangement mode according to the first content heat index sequence.

In one embodiment, the content card display module is further configured to arrange, in the content display area, remaining content cards after displaying at least one content card in the sequence of content cards in the second content heat index order; the second content heat index order refers to an order of heat indexes of contents linked by the content cards in the remaining content cards.

In one embodiment, the content search area is configured to display search information matched with the search information input operation according to a default display style in response to the search information input operation; the recommended search information display module is further configured to display recommended search information in a rendering display style in the content search area when a portion of the target content card moves out of the content display area.

In one embodiment, the recommended search information display module is further configured to display recommended search information in the content search area when a portion of the target content card moves out of the content display area and the target content card satisfies a search recommended trigger condition in the remaining card display area of the content display area.

In one embodiment, the recommended search information display module is further configured to display a search trigger control in the content search area, and trigger a search trigger operation for the recommended search information in response to the trigger operation for the search trigger control, in a case where the recommended search information is displayed in the content search area.

In one embodiment, the recommended search information display module is further configured to display, in the content display area, content linked to the content card associated with the recommended search information in response to a trigger operation on the content card associated with the recommended search information.

In one embodiment, the processing module is further configured to determine, for each content card in the content card stream displayed in the content display area, a stay time length of the targeted content card based on the line-of-sight stay detection, and take the targeted content card as the target content card if the stay time length of the targeted content card reaches a preset time length.

In one embodiment, the recommended search information display module is further configured to, in the presence of the target content card, respond to a recommended search information generation event, perform content extraction on the content linked to the target content card, determine content description information, and perform recommended search information generation based on the content description information to obtain recommended search information.

In one embodiment, the recommended search information display module is further configured to perform content extraction on the content linked to the target content card in response to the recommended search information generation event, determine a content category and a content keyword corresponding to the content linked to the target content card, and use the content category and the content keyword as the content description information.

In one embodiment, the recommended search information display module is further configured to trigger a recommended search information generation event in response to a touch operation for the content display area in the presence of the target content card.

In one embodiment, the recommended search information display module is further configured to obtain a plurality of candidate search information; the candidate search information is search information with a search heat index larger than a heat index threshold, similarity comparison is carried out on the candidate search information and the content description information, and recommended search information is selected from the candidate search information according to a similarity comparison result.

In one embodiment, the recommended search information display module is further configured to input content description information into a pre-trained information generation model, obtain a plurality of candidate search information through the information generation model, and select recommended search information from the plurality of candidate search information.

In one embodiment, the recommended search information display module is further configured to obtain card content of the target content card, compare the plurality of candidate search information with the card content, and determine at least one selectable search information having a similarity with the card content less than a similarity threshold according to the similarity comparison result, and select the recommended search information from the at least one selectable search information.

The various modules in the content-based interaction device described above may be implemented in whole or in part by software, hardware, and combinations thereof. The above modules may be embedded in hardware or may be independent of a processor in the computer device, or may be stored in software in a memory in the computer device, so that the processor may call and execute operations corresponding to the above modules.

In one embodiment, a computer device is provided, which may be a terminal or a server, and the internal structure of the computer device is as shown in fig. 23. The computer device includes a processor, a memory, an input/output interface, a communication interface, a display unit, and an input means. The processor, the memory and the input/output interface are connected through a system bus, and the communication interface, the display unit and the input device are connected to the system bus through the input/output interface. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage media. The input/output interface of the computer device is used to exchange information between the processor and the external device. The communication interface of the computer device is used for carrying out wired or wireless communication with an external terminal, and the wireless mode can be realized through WIFI, a mobile cellular network, NFC (near field communication) or other technologies. The computer program is executed by a processor to implement a content-based interaction method. The display unit of the computer equipment is used for forming a visual picture, and can be a display screen, a projection device or a virtual reality imaging device, wherein the display screen can be a liquid crystal display screen or an electronic ink display screen, the input device of the computer equipment can be a touch layer covered on the display screen, can also be a key, a track ball or a touch pad arranged on a shell of the computer equipment, and can also be an external keyboard, a touch pad or a mouse and the like.

It will be appreciated by those skilled in the art that the structure shown in FIG. 23 is merely a block diagram of some of the structures associated with the present inventive arrangements and is not limiting of the computer device to which the present inventive arrangements may be applied, and that a particular computer device may include more or fewer components than shown, or may combine some of the components, or have a different arrangement of components.

In an embodiment, there is also provided a computer device comprising a memory and a processor, the memory having stored therein a computer program, the processor implementing the steps of the method embodiments described above when the computer program is executed.

In one embodiment, a computer-readable storage medium is provided, on which a computer program is stored which, when executed by a processor, carries out the steps of the method embodiments described above.

In an embodiment, a computer program product is provided, comprising a computer program which, when executed by a processor, implements the steps of the method embodiments described above.

It should be noted that, the user information and data related to the present application (including, but not limited to, data for analysis, stored data, displayed data, etc.) are all information and data authorized by the user or sufficiently authorized by each party, and the collection, use and processing of the related data are required to comply with the related laws and regulations and standards of the related countries and regions.

Those skilled in the art will appreciate that implementing all or part of the above described methods may be accomplished by way of a computer program stored on a non-transitory computer readable storage medium, which when executed, may comprise the steps of the embodiments of the methods described above. Any reference to memory, database, or other medium used in embodiments provided herein may include at least one of non-volatile and volatile memory. The nonvolatile Memory may include Read-Only Memory (ROM), magnetic tape, floppy disk, flash Memory, optical Memory, high density embedded nonvolatile Memory, resistive random access Memory (ReRAM), magnetic random access Memory (Magnetoresistive Random Access Memory, MRAM), ferroelectric Memory (Ferroelectric Random Access Memory, FRAM), phase change Memory (Phase Change Memory, PCM), graphene Memory, and the like. Volatile memory can include random access memory (Random Access Memory, RAM) or external cache memory, and the like. By way of illustration, and not limitation, RAM can be in the form of a variety of forms, such as static random access memory (Static Random Access Memory, SRAM) or dynamic random access memory (Dynamic Random Access Memory, DRAM), and the like. The databases referred to in the embodiments provided herein may include at least one of a relational database and a non-relational database. The non-relational database may include, but is not limited to, a blockchain-based distributed database, and the like. The processor referred to in the embodiments provided in the present application may be a general-purpose processor, a central processing unit, a graphics processor, a digital signal processor, a programmable logic unit, a data processing logic unit based on quantum computing, or the like, but is not limited thereto.

The technical features of the above embodiments may be arbitrarily combined, and all possible combinations of the technical features in the above embodiments are not described for brevity of description, however, as long as there is no contradiction between the combinations of the technical features, they should be considered as the scope of the description.

The foregoing examples illustrate only a few embodiments of the application and are described in detail herein without thereby limiting the scope of the application. It should be noted that it will be apparent to those skilled in the art that several variations and modifications can be made without departing from the spirit of the application, which are all within the scope of the application. Accordingly, the scope of the application should be assessed as that of the appended claims.

Claims

1. A method of content-based interaction, the method comprising:

2. The method of claim 1, wherein the content cards associated with the recommended search information comprise a sequence of content cards; the updating display of the content card associated with the recommended search information in the content display area includes:

in the content display area, updating and displaying the content card sequence; the content form of at least one content card from the beginning of the sequence of content cards is consistent with the content form of the target content card.

3. The method of claim 2, wherein said updating the display of the sequence of content cards in the content display area comprises:

Displaying the at least one content card in a sequence of a first content heat index in a case that the number of the at least one content card is a plurality of; the first content heat index order refers to an order of heat indexes of the content to which each of the at least one content card is linked.

4. The method of claim 3, wherein the at least one content card comprises a preset number of content cards; the displaying the at least one content card in an arrangement according to the first content heat index order includes:

and arranging and displaying the content cards with the preset display quantity according to the first content heat index sequence.

5. The method of claim 2, wherein said updating the display of the sequence of content cards in the content display area comprises:

in the content display area, arranging and displaying the rest content cards after the at least one content card in the content card sequence according to a second content heat index order; the second content heat index order refers to an order of heat indexes of the contents linked by the content cards in the remaining content cards.

6. The method of claim 1, wherein the content search area is configured to display search information matched with a search information input operation according to a default display style in response to the search information input operation;

when a part of the target content card moves out of the content display area, displaying recommended search information in the content search area includes:

and when a part of the target content card moves out of the content display area, displaying recommended search information in the content search area according to a rendering display style.

7. The method of claim 1, wherein displaying recommended search information in the content search area when a portion of the target content card moves out of the content display area comprises:

8. The method according to claim 1, wherein the method further comprises:

and triggering a search triggering operation for the recommended search information in response to the triggering operation for the search triggering control.

9. The method according to claim 1, wherein the method further comprises:

responding to a triggering operation of the content card associated with the recommended search information;

and displaying the content linked with the content card associated with the recommended search information in the content display area.

10. The method of claim 1, wherein the determining a target content card for which the dwell time displayed in the content display area reaches a preset time period comprises:

for each content card in the content card stream displayed in the content display area, determining a dwell time of the targeted content card based on a line-of-sight dwell detection;

11. The method according to any one of claims 1 to 10, further comprising:

In the case that a target content card exists, responding to a recommended search information generation event, extracting content from the content linked with the target content card, and determining content description information;

12. The method of claim 11, wherein the content extraction of the linked content of the target content card in response to the recommended search information generation event, determining content description information comprises:

responding to a recommended search information generation event, extracting content from the content linked with the target content card, and determining content category and content keyword corresponding to the content linked with the target content card;

and taking the content category and the content keyword as content description information.

13. The method of claim 11, wherein the method further comprises:

in the case that the target content card exists, triggering the recommended search information generation event in response to a touch operation for a content display area.

14. The method of claim 11, wherein generating recommended search information based on the content description information comprises:

15. The method of claim 11, wherein generating recommended search information based on the content description information comprises:

16. The method of claim 15, wherein the selecting recommended search information from the plurality of candidate search information comprises:

acquiring card content of the target content card;

respectively comparing the multiple candidate search information with the card content in similarity, and determining at least one piece of selectable search information with similarity smaller than a similarity threshold value with the card content according to a similarity comparison result;

And selecting recommended search information from the at least one selectable search information.

17. A content-based interactive apparatus, the apparatus comprising:

18. A computer device comprising a memory and a processor, the memory storing a computer program, characterized in that the processor implements the steps of the method of any one of claims 1 to 16 when the computer program is executed.

19. A computer readable storage medium, on which a computer program is stored, characterized in that the computer program, when being executed by a processor, implements the steps of the method of any of claims 1 to 16.

20. A computer program product comprising a computer program, characterized in that the computer program, when executed by a processor, implements the steps of the method of any one of claims 1 to 16.