CN114611023A

CN114611023A - Search result display method, device, equipment, medium and program product

Info

Publication number: CN114611023A
Application number: CN202210255962.6A
Authority: CN
Inventors: 王璐
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2022-03-15
Filing date: 2022-03-15
Publication date: 2022-06-10

Abstract

The application discloses a method, a device, equipment, a medium and a program product for displaying a search result, and relates to the technical field of computers. The method comprises the following steps: receiving a search operation aiming at a target keyword; displaying a target search result interface based on search operation, wherein the target search result interface comprises a result recommendation area and a video display area, the result recommendation area is used for displaying a first recommendation item obtained by searching and matching based on a target keyword, and the video display area is used for displaying a target video corresponding to the target keyword; and playing the target video in the video display area, wherein the video content of the target video comprises at least two video clips, and different video clips are used for displaying different second recommended items. The search results are displayed through the target videos, and the diversity of the display of the search results is improved.

Description

Search result display method, device, equipment, medium and program product

Technical Field

The present application relates to the field of computer technologies, and in particular, to a method, an apparatus, a device, a medium, and a program product for displaying search results.

Background

With the development of the internet, various search applications provide a search function which is convenient day by day for users, and provide great convenience for acquiring resources.

In the related art, the search application may perform intelligent matching according to search content, recall search results according to keywords indicated in the search content, and sequentially display the search results according to a certain arrangement manner, for example, arrange and display the search results according to a degree of correlation with the search content.

However, in the process of displaying results according to the user search content, the corresponding result display form is single and traditional, and the display effect of the recall result is poor because the recall result and the web page search result are both text-form contents.

Disclosure of Invention

The embodiment of the application provides a method, a device, equipment, a medium and a program product for displaying search results, which can improve the display diversity of the search results. The technical scheme is as follows:

in one aspect, a method for displaying search results is provided, where the method includes:

receiving a search operation aiming at a target keyword;

displaying a target search result interface based on the search operation, wherein the target search result interface comprises a result recommendation area and a video display area, the result recommendation area is used for displaying a first recommendation item obtained by searching and matching based on the target keyword, and the video display area is used for displaying a target video corresponding to the target keyword;

and playing the target video in the video display area, wherein the video content of the target video comprises at least two video clips, and different video clips are used for displaying different second recommended items.

In another aspect, there is provided a display apparatus of search results, the apparatus including:

the receiving module is used for receiving search operation aiming at the target keyword;

the display module is used for displaying a target search result interface based on the search operation, the target search result interface comprises a result recommendation area and a video display area, the result recommendation area is used for displaying a first recommendation item obtained by search matching based on the target keyword, and the video display area is used for displaying a target video corresponding to the target keyword;

and the playing module is used for playing the target video in the video display area, the video content of the target video comprises at least two video clips, and different video clips are used for displaying different second recommended items.

In another aspect, a computer device is provided, where the terminal includes a processor and a memory, where the memory stores at least one instruction, at least one program, a code set, or a set of instructions, and the at least one instruction, the at least one program, the code set, or the set of instructions is loaded and executed by the processor to implement the method for displaying search results according to any one of the embodiments of the present application.

In another aspect, a computer-readable storage medium is provided, in which at least one program code is stored, and the program code is loaded and executed by a processor to implement the method for displaying search results according to any one of the embodiments of the present application.

In another aspect, a computer program product or computer program is provided, the computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The processor of the computer device reads the computer instructions from the computer readable storage medium, and the processor executes the computer instructions to enable the computer device to execute the display method of the search result in any of the above embodiments.

The technical scheme provided by the application at least comprises the following beneficial effects:

when a user carries out related search through a target keyword, a result recommendation area and a video display area are displayed in a target search result interface, wherein a first recommendation item obtained by carrying out search matching according to the target keyword is displayed through the result recommendation area, and target videos displaying different second recommendation items through different video clips are displayed through the video display area. In other words, in a search scene, besides displaying a conventional search result, a part of the search result is displayed through a video, so that the diversity of the display of the search result is improved.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

FIG. 1 is a schematic view showing a searching process of a literature in the related art;

FIG. 2 is a schematic illustration of a display of search results provided by an exemplary embodiment of the present application;

FIG. 3 is a schematic illustration of an implementation environment provided by an exemplary embodiment of the present application;

FIG. 4 is a flowchart of a method for displaying search results provided by an exemplary embodiment of the present application;

FIG. 5 is a search path diagram provided by an exemplary embodiment of the present application;

FIG. 6 is a search path diagram provided by another exemplary embodiment of the present application;

FIG. 7 is a search path diagram provided by another exemplary embodiment of the present application;

FIG. 8 is a search path schematic provided by another exemplary embodiment of the present application;

FIG. 9 is a flowchart of a method for displaying search results provided by another exemplary embodiment of the present application;

FIG. 10 is a schematic illustration of a display of search results provided by an exemplary embodiment of the present application;

FIG. 11 is a flowchart of a method for displaying search results provided by another exemplary embodiment of the present application;

FIG. 12 is a schematic diagram illustrating a display of a jumping element provided by an exemplary embodiment of the present application;

FIG. 13 is a schematic illustration of a display of a jumping element provided by another exemplary embodiment of the present application;

FIG. 14 is a schematic illustration of a display of a jumping element provided by another exemplary embodiment of the present application;

FIG. 15 is a schematic illustration of a display of a jumping element provided by another exemplary embodiment of the present application;

FIG. 16 is a pictorial illustration of a work browsing interface for a candidate work provided by an exemplary embodiment of the present application;

FIG. 17 is an interface diagram of a list display control provided by an exemplary embodiment of the present application;

FIG. 18 is a second sub-area display schematic provided by an exemplary embodiment of the present application;

FIG. 19 is a second sub-area display schematic provided by another exemplary embodiment of the present application;

FIG. 20 is a second sub-area display schematic provided by another exemplary embodiment of the present application;

FIG. 21 is a second sub-area display schematic provided by another exemplary embodiment of the present application;

FIG. 22 is a flowchart of a method for displaying search results provided by another exemplary embodiment of the present application;

FIG. 23 is a flowchart of a method for displaying search results provided by another exemplary embodiment of the present application;

FIG. 24 is a flowchart of a method for displaying search results provided by an exemplary embodiment of the present application;

FIG. 25 is a block diagram of a display device for displaying search results according to an exemplary embodiment of the present application;

fig. 26 is a block diagram of a terminal according to an exemplary embodiment of the present application.

Detailed Description

To make the objects, technical solutions and advantages of the present application more clear, embodiments of the present application will be described in further detail below with reference to the accompanying drawings.

First, terms referred to in the embodiments of the present application are briefly described:

artificial Intelligence (AI) is a theory, method, technique and application system that uses a digital computer or a machine controlled by a digital computer to simulate, extend and expand human Intelligence, perceive the environment, acquire knowledge and use the knowledge to obtain the best results. In other words, artificial intelligence is a comprehensive technique of computer science that attempts to understand the essence of intelligence and produce a new intelligent machine that can react in a manner similar to human intelligence. Artificial intelligence is the research of the design principle and the realization method of various intelligent machines, so that the machines have the functions of perception, reasoning and decision making.

The artificial intelligence technology is a comprehensive subject and relates to the field of extensive technology, namely the technology of a hardware level and the technology of a software level. The artificial intelligence base technologies generally include technologies such as sensors, dedicated artificial intelligence chips, cloud computing, distributed storage, big data processing technologies, operation/interaction systems, mechatronics, and the like. The artificial intelligence software technology mainly comprises a computer vision technology, a voice processing technology, a natural language processing technology, machine learning/deep learning, automatic driving, intelligent traffic and the like.

Machine Learning (ML) is a multi-domain cross discipline, and relates to a plurality of disciplines such as probability theory, statistics, approximation theory, convex analysis, algorithm complexity theory and the like. The special research on how a computer simulates or realizes the learning behavior of human beings so as to acquire new knowledge or skills and reorganize the existing knowledge structure to continuously improve the performance of the computer. Machine learning is the core of artificial intelligence, is the fundamental approach for computers to have intelligence, and is applied to all fields of artificial intelligence. Machine learning and deep learning generally include techniques such as artificial neural networks, belief networks, reinforcement learning, transfer learning, inductive learning, and teaching learning. In the embodiment of the application, the content recommendation process for the target account is completed based on machine learning/deep learning in artificial intelligence.

Natural Language Processing (NLP) is an important direction in the fields of computer science and artificial intelligence. It studies various theories and methods that enable efficient communication between humans and computers using natural language. Natural language processing is a science integrating linguistics, computer science and mathematics. Therefore, the research in this field will involve natural language, i.e. the language that people use everyday, so it is closely related to the research of linguistics. Natural language processing techniques typically include text processing, semantic understanding, machine translation, robotic question and answer, knowledge mapping, and the like.

In the embodiment of the application, whether the requirement of the user in the search stage is the search requirement of the entertainment works is determined through the intention identification in the natural language processing, so that when the search requirement of the user is the search requirement of the entertainment works, the display process of the search results of the related works is carried out through the display method of the search results provided by the embodiment of the application.

In the related art, the search application performs intelligent matching according to search contents, recalls search results of related tags, and displays the search results in a search result page in the form of web search results. Taking a search process of literary works as an example, as shown in fig. 1, which shows a schematic view of a search process of a literary work in the related art, a search application identifies a search content "suspicion novel recommendation" 110 to obtain a keyword "suspicion novel", acquires a web search result item 120 related to the "suspicion novel" from a database, and displays the web search result item 120 in a search result interface 100.

In the embodiment of the application, after the terminal receives the search operation, the corresponding target video is matched according to the search content, and the target video is played in the search result interface. Illustratively, also taking a literature search process as an example, as shown in fig. 2, which shows a display diagram of a search result provided by an exemplary embodiment of the present application, in a search result interface 200, a search result for search content "suspense novel recommendations" 201 is displayed, where the search result includes a plurality of first recommendations displayed by a result recommendation area 210, and a target video 221 displayed by a video presentation area 220, and the target video is used for presenting at least two second recommendations. Compared with the related art, the display method of the search result provided by the embodiment of the application has more diversity in the display process of the search result.

Illustratively, in addition to the search scenes of the literary works exemplified above, the display method of the search result provided in the embodiment of the present application may also be applied to other search scenes, for example, a search scene of a musical work, a search scene of a video, and the like, and the specific application scene is not limited herein.

As shown in fig. 3, it shows a schematic diagram of an implementation environment provided by an exemplary embodiment of the present application, and a computer system of the implementation environment includes: terminal device 310, server 320, and communication network 330.

The terminal device 310 includes various types of devices such as a mobile phone, a tablet computer, a desktop computer, a portable notebook computer, an intelligent appliance, and a vehicle-mounted terminal. A target application is running in the terminal device 310, which can provide a search function. The search function provides corresponding search results when the user searches for the target content. Illustratively, the target application may be traditional application software, may be cloud application software, may be implemented as an applet or an application module in a host application program, and may also be a certain web page platform, which is not limited herein.

The server 320 is configured to provide a backend service to the target application in the terminal device 310, where the backend service includes intent recognition for the target content and content matching to return a corresponding search result to the terminal device 310. Illustratively, when receiving a search operation of a user for a target content through a target application, a terminal device 310 sends a search request corresponding to the target content to a server, after receiving the search request, the server 320 performs keyword extraction on the target content, determines relevant target keywords available for content retrieval, performs matching and sorting in a database according to the target keywords to obtain corresponding result items, recalls the target video when the target video corresponding to the target keywords is stored in the database, returns the target video and the result items to the terminal device 310 together, and assembles and displays a corresponding target search result interface by the terminal device 310, wherein the target video and the other result items are displayed in the target search result interface.

It should be noted that the server 320 may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a Network service, cloud communication, a middleware service, a domain name service, a security service, a Content Delivery Network (CDN), a big data and artificial intelligence platform, and the like.

The Cloud Technology (Cloud Technology) is a hosting Technology for unifying series resources such as hardware, software, network and the like in a wide area network or a local area network to realize calculation, storage, processing and sharing of data. The cloud technology is based on the general names of network technology, information technology, integration technology, management platform technology, application technology and the like applied in the cloud computing business model, can form a resource pool, is used as required, and is flexible and convenient. Cloud computing technology will become an important support. Background services of the technical network system require a large amount of computing and storage resources, such as video websites, picture-like websites and more web portals. With the high development and application of the internet industry, each article may have its own identification mark and needs to be transmitted to a background system for logic processing, data in different levels are processed separately, and various industrial data need strong system background support and can only be realized through cloud computing.

In some embodiments, the server 320 may also be implemented as a node in a blockchain system. The Blockchain (Blockchain) is a novel application mode of computer technologies such as distributed data storage, point-to-point transmission, a consensus mechanism, an encryption algorithm and the like.

Illustratively, the terminal device 310 and the server 320 are connected through a communication network 330, where the communication network 330 may be a wired network or a wireless network, and is not limited herein.

Referring to fig. 4, a method for displaying a search result according to an embodiment of the present application is shown, and in the embodiment of the present application, the method is applied to a terminal device shown in fig. 3, and the method includes:

step 401, receiving a search operation for a target keyword.

Optionally, the target keyword may be included in search content input by the user through the terminal device, may also be included in the link/hyperlink, and may also be included in the associated control, that is, when the associated control receives the trigger operation, the terminal device automatically sends the search operation for the target keyword to the server, which is not limited herein.

After receiving the search operation aiming at the target keyword, the terminal equipment displays a target search result interface based on the target keyword, wherein the target search result interface is used for displaying search result content matched with the target keyword.

Optionally, the search content may be content for video content, voice content, and text content, which is not limited herein.

Step 402, displaying a target search result interface based on the search operation.

In the embodiment of the application, the target search result interface comprises a result recommendation area and a video display area, wherein the result recommendation area is used for displaying a first recommendation item obtained by searching and matching based on a target keyword, and the video display area is used for displaying a target video corresponding to the target keyword.

In some embodiments, after receiving a search operation for a target keyword, a terminal device sends a search request to a server, and the server performs search matching in a database according to the target keyword, obtains a first recommended item corresponding to the target keyword, and returns the first recommended item to the terminal. In one example, when the target application is a web page search application, the first recommendation item is a web page search result item obtained by matching the search engine according to search content, and in another example, when the target application is a video platform application, the first recommendation item is a plurality of recommended videos obtained by matching the search engine according to the search content.

Optionally, the target search result interface may be an interface displayed after searching for the target content, that is, receiving a search operation on the target content in the search interface, and displaying the target search result interface according to the search operation, where the target content includes the target keyword.

In an example, as shown in fig. 5, which illustrates a search path diagram provided by an exemplary embodiment of the present application, a user may input target content 511 through an input control in a search interface 510 of a target application/target web page for searching, the target application/target web page displays a corresponding target search interface 520 according to the target content 511, and the target search interface 520 includes a video display area 521 for displaying a target video 522 and a result recommendation area 523 for displaying a first recommendation item.

Optionally, the target search result page may also be an interface displayed after the diversion is performed through the diversion tag, illustratively, a selection operation on the target diversion tag is received in a first search result interface, and the target search result interface is displayed according to the selection operation, where the first search result interface is used to display a search result on associated content, the associated content has an association relationship with at least two second recommended items, the target diversion tag includes a target keyword, and the target diversion tag corresponds to at least two second recommended items. Namely, after the target application searches according to the associated content, a first search result interface is displayed, at least one flow guide label is displayed in a related search area of the first search result interface, and the corresponding flow guide search result interface can be accessed through triggering operation of the flow guide label.

In an example, as shown in fig. 6, which illustrates a search path diagram provided in another exemplary embodiment of the present application, a user inputs associated content 611 through an input control in a search interface 610 of a target application/target web page to search, the target application/target web page displays a corresponding first search result interface 620 according to the associated content 611, a target diversion label 622 is displayed in a related search area 621 of the first search result interface 620, the target diversion label 622 corresponds to the at least two second recommendation items, when the target diversion label 622 receives a selection operation, the target application/target web page displays a target search interface 630, and the target search interface 630 includes a target video 631.

Optionally, the target search result interface may also be obtained through content recommendation interface diversion, that is, receiving a selection operation on a target video in the content recommendation interface, and displaying the target search result interface according to the selection operation, where the content recommendation interface may be an interface displayed when a target application/target web page is opened. In some embodiments, the target video displayed in the content recommendation interface may be a video cover page corresponding to the target video.

In one example, as shown in fig. 7, which illustrates a search path diagram provided in another exemplary embodiment of the present application, when a target application starts, a content recommendation interface 710 is displayed, where a video cover 711 corresponding to a target video is displayed in the content recommendation interface 710, and when the video cover 711 receives a selection operation, a target search interface 720 is displayed, where the target search interface 720 includes the target video 721.

Optionally, the target search result interface may also be obtained by navigating through a second search result interface, where the second search result interface is configured to display search results of second recommended items in the recommended item set, and the recommended item set corresponds to the target keyword, that is, the recommended item set corresponds to the at least two second recommended items. Illustratively, a selection operation of the recommended item set is received in the second search result interface, and the target search result interface is displayed according to the selection operation.

In one example, as shown in fig. 8, which illustrates a search path diagram provided in another exemplary embodiment of the present application, when a user searches for an a work 811 through a target application/target webpage, a second search result interface 810 is displayed, where, since the a work 811 is included in a recommendation item set, a diversion control 812 corresponding to the recommendation item set is displayed in the second search result interface 810, and when the diversion control 812 receives a selection operation, a target search interface 820 is displayed, and a target video 821 is included in the target search interface 820.

And step 403, playing the target video in the video display area.

Illustratively, the video content of the target video is used to present at least two second recommendations, that is, the target video is a video associated with at least two second recommendations, in some embodiments, the video content of the target video includes at least two video clips, and different video clips are used to present different second recommendations, that is, the ith video clip is used to recommend the ith second recommendation, and i is a positive integer. Optionally, the second recommendation item may be the same recommendation item as the first recommendation item, in an example, the second recommendation item is a part of recommendation items in the first recommendation item, for example, search matching is performed according to a target keyword to obtain recommendation item 1, recommendation item 2, …, and recommendation item n, where the n recommendation items are the first recommendation items, and the second recommendation items included in the target video are recommendation item 2, recommendation item 8, and recommendation item 11 in the first recommendation item; for example, the recommendation items 1, 2, …, and n are obtained by performing search matching according to the target keyword, the second recommendation items are recommendation item 1, recommendation item 2, and recommendation item 3, and the first recommendation item is a recommendation item other than the second recommendation item in all recommendation items, that is, recommendation item 4 to recommendation item n. It should be noted that the above is only a specific description, and the relationship between the first recommended item and the second recommended item may be set according to actual requirements in a specific application scenario, and is not limited herein. Optionally, when the target video is displayed in the video display area, the target video is automatically played. Or, the target video corresponds to a play control, and when the play control receives a trigger operation, the target video is played.

In some embodiments, the target application controls the automatic playing of the target video according to the device state of the terminal. In one example, when the device status of the terminal is connected to a Wireless-Fidelity (WI-FI) network, the target video is automatically played. In other embodiments, the target application may also control the automatic playback of the target video according to user settings.

In some embodiments, when the target video is automatically played, the audio corresponding to the target video is in a play-prohibited state, that is, the target video is played in a mute manner.

Optionally, the target video is video data directly transmitted to the terminal by the server, or the target video is video data transmitted to the terminal by the server in a streaming media form.

In some embodiments, the target video is displayed in a first sub-area of the video presentation area, optionally, other controls for controlling the target video may also be included in the first sub-area, such as a zoom control, a pause/play control, a volume control, and so forth. The zooming control can control the target video to be displayed at a specified position in the target search result interface in a floating window mode, so that a user can browse other contents in the target search result interface conveniently. The pause/play control can be used to control the playing and pausing of the target video, and the volume control can be used to adjust the play volume of the target video.

In some embodiments, the first sub-area is located at the head of the target search result interface displaying the search result content, that is, when the target search result interface is an interface displaying the search result for the target content, the target search result interface preferentially displays the target video.

In some embodiments, when the target search result interface is dragged and the video display area is dragged to be out of the display range of the terminal screen, the target video is automatically reduced to be displayed at a designated position in the target search result interface in a floating window manner.

In summary, according to the search result display method provided in the embodiment of the present application, when a user performs related search through a target keyword, a result recommendation area and a video display area are displayed in a target search result interface, where a first recommended item obtained by performing search matching according to the target keyword is displayed through the result recommendation area, and target videos displaying different second recommended items through different video clips are displayed through the video display area. In other words, in a search scene, besides displaying a conventional search result, a part of the search result is displayed through a video, so that the diversity of search result display is improved.

Referring to fig. 9, a method for displaying a search result according to an embodiment of the present application is shown, in which a convenient reach manner is provided by providing a skip element in a video display area, where the method may be applied after step 403, and the method includes:

and 904, displaying the jump element corresponding to the second recommended item in the video display area based on the video content of the target video.

Illustratively, the skip element is configured to establish a connection with a browsing interface corresponding to the second recommended item, that is, the browsing interface may be displayed through the skip element, and the browsing interface is configured to display recommended content of the second recommended item.

In some embodiments, the at least two second recommendation items correspond to a target order in the video content of the target video, i.e. the target video recommends the at least two second recommendation items in the target order.

Optionally, the jump elements corresponding to the at least two second recommended items may be displayed according to the playing progress of the video content, and in one example, the jump elements are displayed for the second recommended items corresponding to the video content of the current target video; or the jump elements corresponding to the at least two second recommended items may be displayed according to the playing condition of the target video, and in one example, when it is determined that the target video is played, the jump elements corresponding to the at least two second recommended items are displayed in the second sub-area in the video display area.

Optionally, the jumping elements corresponding to the at least two second recommended items may be displayed in the display area corresponding to the target video; alternatively, the skip element may be displayed on the periphery of the display area corresponding to the target video; alternatively, the jump element may be displayed in a popup area superimposed on the target search result interface, which is not limited herein.

Step 905, in response to receiving the triggering operation for the jump element, displaying a browsing interface of the second recommended item indicated by the jump element.

Displaying the jump elements corresponding to the at least two second recommended items in the video display area can provide direct flow guidance of the corresponding recommended items, namely, a user can directly reach a browsing interface capable of browsing the recommended content through the displayed jump elements.

Illustratively, when the user selects the ith second recommended item from the at least two second recommended items, the browsing interface corresponding to the ith second recommended item can be directly reached by triggering a jump element corresponding to the ith second recommended item, wherein i is a positive integer.

In an example, taking a scene of searching for a literary work as an example, as shown in fig. 10, which illustrates a display diagram of a search result provided in an exemplary embodiment of the present application, in a search result interface 1000, a search result of "suspense novel recommendation" 1010 for search content is displayed, where the search result includes a target video 1020 corresponding to the "suspense novel recommendation" 1010, where the video content of the target video 1020 is "6 high-resolution suspense novel recommendations", during the playing of the target video 1020, when a target work is recommended, a corresponding target reach control 1030 is displayed, when the target reach control 1030 receives a trigger operation, a jump is made to a work content interface 1040 corresponding to the target work, and meanwhile, a list display control 1050 is further included in a display area corresponding to the target video 1020, when the list display control 1050 receives the trigger operation, a corresponding list of books 1060 is displayed in the search results interface 1000.

In summary, according to the search result display method provided by the embodiment of the application, when the user performs related search through the target keyword, the result recommendation area and the video display area are displayed in the target search result interface, wherein the first recommendation item obtained by performing search matching according to the target keyword is displayed through the result recommendation area, and the target videos displaying different second recommendation items through different video clips are displayed through the video display area. In other words, in a search scene, besides displaying a conventional search result, a part of the search result is displayed through a video, so that the diversity of search result display is improved. Meanwhile, jump elements corresponding to at least two second recommended items are displayed in the video display area, and a browsing interface corresponding to the recommended items can be accessed through the jump elements, namely, the jump elements corresponding to the recommended items are displayed according to the target video, so that a convenient touch mode is provided for a user, and the efficiency of acquiring recommended contents is improved.

Referring to fig. 11, a method for displaying search results according to an embodiment of the present application is shown, in which a display process of a jump element is described, where the method may be applied after step 403, and includes:

in some embodiments, the skip element is displayed along with the playing progress of the target video, and the execution process of the skip element illustratively comprises steps 1104 to 1105; in other embodiments, the jumping elements are displayed in a second sub-area of the video display area, and the jumping elements corresponding to all the second recommended items are displayed simultaneously, for example, the execution process includes step 1106.

And step 1104, in response to the target video being played to the video content for recommending the ith second recommended item, displaying a jump element corresponding to the ith second recommended item in the video display area.

In some embodiments, the video presentation area includes a first sub-area for displaying the target video. The jumping elements are displayed along with the playing progress of the video content, that is, when the target video is played to the video content for recommending the ith second recommended item, the jumping elements corresponding to the ith second recommended item are displayed in the first sub-area corresponding to the target video, wherein i is a positive integer.

Optionally, the display mode of the jump element includes at least one of the following display modes:

firstly, link information corresponding to the second recommended item is displayed. Illustratively, when the playing progress of the target video at this time corresponds to the ith second recommended item, the corresponding jump element is displayed in the form of link information in the first display area of the target video. Optionally, the link information may be a web page link corresponding to the ith second recommended item, or may be a hyperlink to which a hyperlink corresponding to the recommended content is added, where the recommended title corresponds to the ith second recommended item.

In an example, as shown in fig. 12, which illustrates a display manner diagram of a jump element provided by another exemplary embodiment of the present application, taking a search scene of a literary work as an example, a first sub-area 1210 for displaying a target video, where the target video is used to introduce a work a, a work B, a work C, and a work D, is included in a target search result interface 1200, and when the target video is played to video content for introducing the work B, link information 1212 shown in the form of a work title is displayed at a first position in the first sub-area 1210. Here, the first position for displaying the link information 1212 is illustrated only by way of example, and the first position may be located at any position such as an upper position, a left position, and a right position, other than the lower position of the first sub-region 1210, and is not limited herein.

And secondly, displaying the bullet screen information corresponding to the second recommended item. Illustratively, when the playing progress of the target video at this time corresponds to the ith second recommended item, the corresponding jump element may also be displayed in a bullet screen information form, that is, when the target video is played to the video content corresponding to the ith second recommended item, the corresponding bullet screen information is displayed in the first sub-area, where the bullet screen information includes a hyperlink corresponding to the ith second recommended item, and the user can implement a trigger operation for displaying the recommended content by clicking the bullet screen, and in some embodiments, the hyperlink is included in the recommended title, that is, the displayed content corresponding to the bullet screen information is the recommended title including the hyperlink.

Optionally, the bullet screen information may be composed of one bullet screen or a plurality of bullet screens; the bullet screen information may be displayed at a fixed position in the video content time period corresponding to the ith second recommended item, or a plurality of bullet screens may be scrolled and played in the video content time period, which is not limited herein.

In one example, as shown in fig. 13, which illustrates a display manner diagram of a jump element provided in another exemplary embodiment of the present application, taking a search scene of a literary work as an example, a target search result interface 1300 includes a first sub-area 1310 for displaying a target video, which is used to introduce a work a, a work B, a work C, and a work D, wherein when the target video is played to video content for introducing the work B, bullet screen information 1312 is displayed in a scrolling form in the first sub-area 1310.

And thirdly, displaying the floating window corresponding to the second recommended item. Illustratively, when the playing progress of the target video at this time corresponds to the ith second recommendation item, the corresponding jump element may also be displayed in a floating window form, that is, when playing to the video content corresponding to the ith second recommendation item, the floating window corresponding to the ith second recommendation item is displayed at the second position in the first sub-area, wherein the recommendation thumbnail information of the ith second recommendation item displayed in the floating window is abbreviated. In one example, when the second recommended item is a literature/music/video work, work information corresponding to the ith work may be displayed in the floating window, wherein the work information may include at least one of a title of the work, a brief introduction of the work, a cover of the work, preview content of the work, a link to the work, and the like. The second position may be located at any position of the first sub-region, such as a left position, a right position, an upper position, and a lower position.

In an example, as shown in fig. 14, which illustrates a display manner diagram of a jump element provided by an exemplary embodiment of the present application, taking a search scene of a literary work as an example, a target search result interface 1400 includes a first sub-area 1410 for displaying a target video, where the target video is used to introduce a work a, a work B, a work C, and a work D, where when the target video is played to video content for introducing the work B, a floating window 1412 corresponding to the work B is displayed at a second position in the first sub-area 1410, where the floating window 1412 includes a work cover, a work title, and a work introduction corresponding to the work B.

Fourthly, displaying a rolling pattern corresponding to the second recommended item, wherein the rolling pattern is a pattern for displaying preview information of the second recommended item in turn according to the current playing progress of the target video. In some embodiments, the above-mentioned scroll pattern corresponds to the cover page of the composition corresponding to the second recommended item, that is, when playing to the video content corresponding to the ith second recommended item, the main display pattern of the scroll pattern is a thumbnail of the recommended content corresponding to the ith second recommended item, for example, when the recommended item is a literature/music/movie composition, the above-mentioned pattern may be the cover page of the composition.

In an example, as shown in fig. 15, which illustrates a display manner diagram of a jump element provided in an exemplary embodiment of the present application, taking a search scene of a literary work as an example, a target search result interface 1500 includes a first sub-area 1510 for displaying a target video, where the target video is used to introduce a candidate work a, a candidate work B, a candidate work C, and a candidate work D, where when the target video is played to video content for introducing the candidate work B, a scroll pattern 1512 with a work cover of the candidate work B as a main display pattern is displayed at a third position in the first sub-area 1510, and when the target video is played to video content for introducing the candidate work C, a scroll pattern 1512 with a work cover of the candidate work C as a main display pattern is displayed at a third position in the first sub-area 1510.

Alternatively, the skip element may be displayed in other forms such as a control form, a pop-up window form, a bubble form, etc., and the display manner is merely illustrated here and is not limited specifically.

Step 1105, in response to receiving the trigger operation for the jump element, displaying a browsing interface corresponding to the ith second recommendation item.

And when the jump element corresponding to the ith second recommended item receives the trigger operation, correspondingly displaying the browsing interface corresponding to the ith second recommended item. Optionally, the browsing interface is displayed in an interface jumping display mode, and the recommended content of the ith second recommended item is displayed by the browsing interface; or, overlapping and displaying a browsing interface on the target search result interface in a popup display mode, that is, overlapping and displaying a target popup on the target search result interface, wherein the target popup displays a browsing interface including recommended content; or, invoking a target presentation application to display a browsing interface, where the target application is used to provide a browsing function of the second recommended item, that is, after the jump element receives the trigger operation, the target application invokes the target presentation application to display the browsing interface of the recommended content, for example, when the target application is a browser and the second recommended item is a literary work, the jump element is skipped in a target search result interface displayed by the browser, and when the jump element receives the trigger operation, the browser invokes an e-book application, and the e-book application displays the content of the ith literary work.

Illustratively, taking the second recommended item as a literary work as an example, the recommended content may include information such as a work cover, a work label, a work introduction, and a work chapter of the literary work, and in one example, as shown in fig. 16, it shows a schematic diagram of a work browsing interface 1600 of the literary work provided in an exemplary embodiment of the present application, where a work title 1601, a work cover 1602, a work introduction 1603, and a work chapter 1604 corresponding to the literary work are displayed in the work browsing interface 1600, and when the work chapter 1604 receives a trigger operation, corresponding chapter content may be displayed.

Illustratively, taking the second recommended item as a movie work as an example, the recommended content may include information such as a work cover, a work tag, a work introduction, and video content of the movie work, and after the skip element receives the trigger operation, a page including the video player is displayed to display the video content of the movie work.

Illustratively, taking the second recommended item as a musical composition as an example, the recommended content may include information such as a cover page of the musical composition, musical content, and lyrics of the musical composition, and after the skip element receives the trigger operation, a page including a music player is displayed to display and play the musical content of the musical composition.

Optionally, the browsing interface for displaying the work content of the second recommendation item may be a search result page searched based on the ith second recommendation item, and the search result page includes the recommendation content of the ith second recommendation item, that is, a Question and Answer (QA) search process is quickly implemented directly through a skip element. Or, the interface for displaying the recommended content of the second recommended item may also be an interface corresponding to a recommended item platform for providing the second recommended item, for example, when the second recommended item is a literary work, the interface of the work content is an interface corresponding to a literary work platform, and when the second recommended item is a movie and television work, the interface of the work content is an interface corresponding to a video platform.

And step 1106, responding to the playing condition of the target video meeting the target playing requirement, and displaying the jump element corresponding to the candidate work in the second sub-area.

In the embodiment of the application, the video display area comprises a first sub-area and a second sub-area, wherein the first sub-area is used for displaying the target video, and the second sub-area is used for displaying the jump element. Illustratively, the jump elements corresponding to the at least two second recommendation items are displayed in the second sub-area, and are used for systematically displaying all the second recommendation items recommended in the target video, for example, displaying the at least two second recommendation items in the second sub-area through the work list. Specifically, for example, the literary work with the recommendation item in the form of a book is taken as an example, that is, the target video is used for recommending at least two candidate books, the terminal device displays a list corresponding to the at least two candidate books based on a recommendation sequence between the at least two candidate books in the target video, the list is used for displaying jump elements corresponding to the at least two candidate books respectively, for example, the target video recommends a novel a, a novel B, and a novel C in sequence, and then displays a list corresponding to the novel a, the novel B, and the novel C.

In some embodiments, the target playing requirement may include determining whether the playing duration of the target video reaches the target duration, that is, in response to the playing duration of the target video reaching the target duration, displaying, in the second sub-area, the jump elements corresponding to the at least two second recommended items.

Optionally, the target duration may be a duration preset by the system, or a duration set by a user in a self-defined manner. Optionally, the target duration may be a duration that is set uniformly, for example, when the playing duration of the video reaches 10 seconds, the jump elements corresponding to the at least two second recommended items are displayed, or the target duration may be determined according to the total duration of the target video, for example, when the playing progress of the video reaches 30%, the jump elements are displayed, specifically, when the video duration of the target video is 10 minutes, the target duration corresponds to 3 minutes.

In other embodiments, the display of the jump elements corresponding to the at least two second recommended items is triggered by the list display control. Illustratively, the first sub-area includes a list display control, and in response to the list display control receiving a trigger operation, jump elements corresponding to at least two second recommended items are displayed in the second sub-area. In one example, as shown in fig. 17, which illustrates an interface diagram of a list display control 1711 provided in an exemplary embodiment of the present application, a first sub-area 1710 for displaying a target video is included in a target search result interface 1700, and the list display control 1711 is displayed in the first sub-area 1710. The above is only described by taking the example that the list display control is displayed in the first sub-area, and the list display control may also be displayed in other location areas in the target search result interface, which is not limited herein.

In some embodiments, when the number of the second recommended items is 2 or more, the jumping element of the second recommended item may be displayed through a list. Optionally, the skip elements displayed in the list may be arranged randomly, or may be arranged according to a recommendation order among second recommendation items in the target video, or may be arranged according to recommendation item scores, for example, the recommendation items are scored and sorted according to click rates, conversion rates, and the like corresponding to the recommendation items, which is not limited herein.

Optionally, the display mode of the second sub-area may include the following display modes:

first, the second sub-area is displayed on the peripheral side of the first sub-area.

Illustratively, taking the second sub-area displayed below the first sub-area as an example, as shown in fig. 18, a display diagram of the second sub-area 1820 provided in an exemplary embodiment of the present application is shown, wherein a first sub-area 1810 for displaying a target video for recommending works a, B, and C is included in the target search result interface 1800, a second sub-area 1820 is displayed below the first sub-area 1810, and a jump element a1821 corresponding to the works a, a jump element B1822 corresponding to the works B, and a jump element C1823 corresponding to the works C are displayed in the second sub-area 1820.

Second, the second sub-region is displayed in an embedded manner in the first sub-region.

That is, the second sub-area is a sub-area in the first sub-area, and in an example, as shown in fig. 19, a display diagram of the second sub-area 1920 provided in another exemplary embodiment of the present application is shown, where a target search result interface 1800 includes a first sub-area 1910 for displaying a target video, where the target video is used to recommend a work a, a work B, and a work C, the first sub-area 1910 further includes a second sub-area 1920, and a jump element a corresponding to the work a, a jump element B corresponding to the work B, and a jump element C corresponding to the work C are displayed in the second sub-area 1920, where the second sub-area 1920 is displayed above the target video with a preset transparency, and video content of the target video can still be observed through the second sub-area 1920.

And thirdly, the second sub-area is overlapped and displayed on the target search result interface in a pop-up window mode.

In an example, taking the second sub-area triggered by the list display control as an example, as shown in fig. 20, a display diagram of the second sub-area 2020 provided in another exemplary embodiment of the present application is shown, where the target search result interface 2000 includes a first sub-area 2010 for displaying a target video, where the target video is used to recommend a work a, a work B, and a work C, the first sub-area 2010 further includes a list display control 2011, and after the list display control 2011 receives a trigger operation, the second sub-area 1920 is displayed in an overlapping manner on the target search result interface 2000, and the second sub-area 2020 displays a jump element a2021 corresponding to the work a, a jump element B2022 corresponding to the work B, and a jump element C2023 corresponding to the work C.

Fourthly, the second sub-area is overlapped and displayed on the target search result interface in an independent interface mode.

That is, the second sub-area is displayed as an independent interface, and in an example, taking the second sub-area is triggered by a list display control as an example, as shown in fig. 21, it shows a schematic display diagram of the second sub-area 2120 provided by another exemplary embodiment of the present application, where the target search result interface 2100 includes a first sub-area 2110 for displaying a target video, which is used to recommend work a, work B, and work C, the first sub-area 2110 further includes a list display control 2111, when the list display control 2111 receives a trigger operation, the list display control jumps to the independent interface to display the second sub-area 2120, and the second sub-area 2120 displays a jump element a2121 corresponding to work a, a jump element B2122 corresponding to work B, and a jump element C2123 corresponding to work C.

In summary, according to the display method of the search result provided by the embodiment of the application, in the embodiment corresponding to the steps 1104 to 1105, in the playing process of the target video, the corresponding jump element is displayed according to the second recommended item of the work recommended by the current video content, so that the user can quickly complete touch for the recommended content of the interesting work when watching the target video, and under the condition that the diversity of the search result display is improved, the diversity of touch display modes and the jump efficiency between interfaces are also improved. Aiming at the embodiment corresponding to the step 1106, at least two jump elements corresponding to the second recommended item are displayed in the second sub-area in the target search result interface, and under the condition that the diversity of the search result display is improved, the user can also quickly acquire the jump elements corresponding to all the recommended items in the target video so as to further quickly acquire the recommended content, thereby improving the access amount of the recommended content and realizing the flow amplification.

In some embodiments, the method for displaying search results provided in this application is described as an example of being applied to a work search scenario, and as shown in fig. 22, it shows a method for displaying search results provided in an exemplary embodiment of this application. The method comprises the following steps:

at step 2201, a search operation for a target keyword containing a work search intention is received.

Illustratively, the target keyword may be a word including a search intention of a work, wherein the work indicating the search may be a literary work (book form), a movie work (video form), a musical work (audio form), or the like, without being limited thereto.

In some embodiments, after receiving a search operation for a target keyword, the terminal device sends a search request to the server, and when the server determines that the target keyword has a work search intention, the server obtains a target video matched with the target keyword from the database.

At step 2202, a target search results interface is displayed based on the search operation.

Illustratively, the target search result interface includes a result recommendation area and a video display area, where the result recommendation area is used to display a webpage recommendation item obtained by searching and matching the target keyword. Illustratively, the webpage recommendation items are displayed in the result recommendation area in a preset recommendation sequence.

Optionally, the preset recommendation sequence corresponding to the web page recommendation items may be obtained by sorting according to recommendation scores among the web page recommendation items, which is schematically indicated, the recommendation score may be obtained by calculating according to a web page click rate corresponding to the web page recommendation item, or may be obtained by calculating according to a correlation between the web page content and the target keyword, and is not specifically limited herein.

Step 2203, displaying target videos corresponding to the at least two candidate works in a video display area in the target search result interface.

Illustratively, the video content of the target video is used for recommending at least two candidate works, that is, the target video is a video associated with at least two candidate works, in some embodiments, the video content of the target video includes at least two video segments, and different video segments are used for recommending different candidate works, that is, the ith video segment is used for recommending the ith candidate work, and i is a positive integer. In one example, the video topic of the target video is "6 suspicion reasoning novels with the highest XX website score", that is, the target video is a video recommending 6 suspicion reasoning novels mentioned in the video, and the candidate work is the 6 suspicion reasoning novels mentioned above.

In some embodiments, the at least two candidate works correspond to a target order in the video content of the target video, i.e., the target video recommends the at least two candidate works in the target order.

Illustratively, jump elements corresponding to the candidate works are displayed in the video display area. Optionally, the jump elements corresponding to the at least two candidate works may be displayed according to the playing progress of the video content, and in one example, the jump elements are displayed for a recommended work corresponding to the video content of the current target video; or, the jumping elements corresponding to the at least two candidate works may be displayed according to the playing condition of the target video, and in one example, when it is determined that the target video is played, the jumping elements corresponding to the at least two candidate works are displayed in the target search result interface.

Optionally, the jump elements corresponding to the at least two candidate works can be displayed in the display areas corresponding to the target video; alternatively, the skip element may be displayed on the periphery of the display area corresponding to the target video; alternatively, the jump element may be displayed in a popup area superimposed on the target search result interface, which is not limited herein.

Through the skipping element, the browsing interface corresponding to the candidate works can be rapidly entered, namely, the content of the works corresponding to the candidate works is displayed through the skipping element, and therefore the reaching efficiency of the works is improved.

To sum up, the display method of the search result provided by the embodiment of the application, when a user performs related search for at least two candidate works, the terminal displays the at least two candidate works by displaying the target video corresponding to the candidate works in the target search result interface, and simultaneously, the jump elements corresponding to the at least two candidate works are displayed in the target search result interface, and the work content corresponding to the works can be acquired through the jump elements, that is, the search result related to the works is displayed through the target video, so that the diversity of search result display is improved, the jump elements corresponding to the candidate works are displayed according to the target video, a convenient touch mode is provided for the user, and the efficiency of acquiring the work content is improved.

In other embodiments, the method for displaying the search result provided by the embodiment of the present application is described as an example when applied to a search scene of a video platform, as shown in fig. 23, which shows a method for displaying the search result provided by an exemplary embodiment of the present application. The method comprises the following steps:

step 2301, receiving a search operation for a target keyword in a video platform application.

Illustratively, the video platform application can provide a search function for video resources in the platform. In some embodiments, search content can be entered via a search bar provided by a video platform application, wherein the search content includes target keywords.

Step 2302, displaying a target search result interface in the video platform application.

Illustratively, the target search result interface includes a result recommendation area and a video display area, where the result recommendation area is used to display a first video obtained by performing search matching based on the target keyword. For example, when the target keyword is "big principle", then the first video is a video that the video platform application retrieves in the video repository that matches the target keyword "big principle".

Schematically, the first videos in the result recommendation area are arranged and displayed in a preset recommendation sequence, where the preset recommendation sequence may be a recommendation sequence obtained by sorting according to the release time corresponding to the first video, may also be a recommendation sequence obtained by randomly sorting, and may also be a recommendation sequence obtained by sorting according to the video click rate, which is not specifically limited herein.

Step 2303, playing the target video in the video display area in the target search result interface.

The target video is a video for recommending at least two second videos. In some embodiments, the second video may be a partial video of the first video, and the target video is generated from the at least two second videos.

In some embodiments, the target video may be a video generated by video production through video covers corresponding to at least two second videos, for example, a video clip is obtained by playing a video cover corresponding to each second video for a specified duration, and the target video is generated from a video clip corresponding to a video cover of each second video.

In other embodiments, the target video may also be obtained by splicing video segments corresponding to at least two second videos, that is, the target video includes at least two video segments, where each video segment is from a different second video. Optionally, the video segment corresponding to the second video may be automatically captured by the system, or may be manually captured. In other embodiments, the at least two second videos may also be directly subjected to video splicing to obtain the target video.

In some embodiments, the second videos are partial videos of the first videos, that is, at least two second videos are obtained from the first videos. Illustratively, the first videos obtained by the search and matching are sorted, at least two second videos are obtained from a first video queue obtained by sorting, for example, the first videos are sorted according to click rates corresponding to the first videos, N first videos with the highest click rates are determined as the second videos, and the target videos are generated from the N second videos, where N is an integer greater than or equal to 2.

In summary, according to the display method of the search result provided by the embodiment of the application, in the search scene applied by the video platform, the multiple videos are quickly recommended through the target video, and the display diversity of the search result is achieved.

Referring to fig. 24, a method for displaying a search result is shown in an embodiment of the present application, which schematically illustrates data interaction between a terminal device and a server in a process of displaying a search result interface in a scene of a work search intention, and includes:

step 2401, in response to the terminal device receiving an input operation for the target content, sending a search request for the target content to the server.

Illustratively, a target application is installed in the terminal device, and the target application is provided with a search function. The method comprises the steps that input target content is detected in a search box provided by a target application, and when a search operation aiming at the target content is received through a search control, the fact that a user needs to search the target content is determined.

Illustratively, the terminal device generates a search request according to the target content, where the search request includes the target content and authentication information corresponding to the terminal device, and the authentication information is information used by the server to determine whether the terminal device has an acquisition result corresponding to the search result.

Step 2402, the server calls a word segmentation module to segment words of the target content to obtain at least one candidate word segmentation.

And after receiving the search request, the server authenticates the used authentication information through the terminal equipment in the search request, and when the terminal equipment is determined to have the search result corresponding to the acquired target content, the server transmits the target content in the search request to the word segmentation module for word segmentation. In some embodiments, the word segmentation module includes a pre-trained word segmentation Model, and the word segmentation Model may employ a dictionary-based word segmentation algorithm, such as a forward maximum matching method, a reverse maximum matching method, a two-way matching word segmentation method, and the like, or may employ a statistical-based Machine learning algorithm, such as a Hidden Markov Model (HMM), a Conditional Random Field (CRF), a Support Vector Machine (SVM), or other deep learning, which is not limited herein.

Step 2403, the server calls an intention identification module to identify the intention of at least one candidate participle, and determines the candidate participle containing the work searching intention as a target participle.

After the word segmentation module carries out word segmentation processing on the target content, at least one candidate word segmentation can be obtained, the server sequentially inputs the at least one candidate word segmentation into the intention recognition model for intention recognition, and whether the word segmentation contains the work searching intention or not is determined.

Illustratively, the intention recognition model may be a model based on conventional machine learning, such as an SVM, or may be a model based on Deep learning, such as a Convolutional Neural Network (CNN), a Recurrent Neural Network (RNN), a Long Short-Term Memory Network (LSTM), a Deep Auto-encoder (Deep Auto-encoders), and the like, which are not limited herein.

In one example, the target content is the "most resistant to seeing, the word segmentation module obtains the candidate word segments" most "," resistant to seeing "," say "," novel ", wherein the target content can be determined to contain the search intention of the literary work from the candidate word segments" say "and" novel ", and the" say "and" novel "or" say novel "are taken as the target word segments.

Step 2404, the server retrieves the content in the database according to the target word segmentation, and recalls at least one candidate display video.

And the server searches according to the target word segmentation and finds out candidate contents having a label matching relationship with the target word segmentation in the database.

In some embodiments, the server determines the target database from the databases of different topics according to the search intention determined by the upper level, and searches the target database according to the target participle, so that the consumption of computing resources during searching is reduced.

In some embodiments, the target database includes a work video database, and the work video database stores videos corresponding to the works and information thereof. In one example, taking the form of a work as a literary work as an example, the data of the video in the work video database includes a video address (URL), whether the URL is a book block, a book block address, a work address, brief introduction content, tags 1-N, and the like, where N is a positive integer, and the tags are classification tags for classifying the work in multiple stages.

And the server screens out at least one candidate display video from the work video database according to the matching degree between the target word segmentation and the videos in the work video database.

Optionally, the videos in the product video database may be collected in a video platform, may also be automatically generated through a preset template, and may also be self-made by platform staff, which is not limited herein.

In step 2405, the server determines a target video from the at least one candidate display video.

Illustratively, when the server screens out a plurality of candidate display videos according to the matching degree between the target word segmentation and the videos in the database, the candidate display videos need to be sorted, and the target video is determined from the sorted candidate display videos.

In some embodiments, scores corresponding to candidate display videos may be calculated by combining algorithm intention identification and relevance, freshness, and user Click Rate (CTR) prediction, the candidate display videos are ranked according to the scores, and the candidate display video at the top of the ranking, that is, the candidate display video with the highest score is determined as the target video, specifically, the score corresponding to the candidate display video is determined by formula one, where f represents a freshness score, α is a weight coefficient corresponding to freshness, and I is a weight coefficient corresponding to freshness₁、…、I_nRespectively represent intention scores, beta, represented in the target content₁、…、β_nN is a positive integer and c represents the CTR prediction score for the purpose of corresponding weight coefficient.

The formula I is as follows: score ═ α f + (β)₁*I₁+…+β_n*I_n)+c

Illustratively, the freshness score is calculated according to the release time corresponding to the work in the candidate display video, and the intention score is determined according to the correlation between the intention corresponding to the target content and the label corresponding to the candidate display video. And the CTR estimated score is obtained by a CTR estimated model obtained by pre-training, wherein the CTR estimated model is a model which is reasonably fitted to a data set and is obtained by using a large amount of data sets relevant to tasks for training and continuously carrying out iterative training through errors of the model on the data set.

Step 2406, the server sends the video information corresponding to the target video to the terminal device.

After the server determines the target video, the server sends video information corresponding to the target video to the terminal device, wherein the video information comprises information such as a video address corresponding to the target video, a work address of a candidate work contained in the target video, work information of the candidate work, a corresponding relation between a time axis of the target video and the candidate work, and the like.

Step 2407, the terminal device displays a target search result interface according to the video information.

Schematically, the terminal device performs interface assembly according to the received video information to obtain a target search result meeting, and displays the target search result interface, wherein a target video is displayed in a video display area in the target search result interface. Optionally, the target video is video data directly transmitted to the terminal by the server, or the target video is video data transmitted to the terminal by the server in a streaming media form.

In summary, according to the display method of the search result interface provided in the embodiment of the present application, the server identifies the search intention corresponding to the target content, and matches the corresponding target video according to the search intention, so that the target video displayed on the terminal device through the target search result interface can meet the search intention of the user, thereby ensuring the accuracy of the content displayed on the target search result interface, and in a search scene based on the search intention for the work, an experience closed loop of "search → browse → revisit → explore" can be opened, thereby improving the propagation efficiency of the work content.

It should be noted that information (including but not limited to user equipment information, user personal information, etc.), data (including but not limited to data for analysis, stored data, presented data, etc.), and signals referred to in this application are authorized by the user or sufficiently authorized by various parties, and the collection, use, and processing of the relevant data is required to comply with relevant laws and regulations and standards in relevant countries and regions. For example, the intent recognition for targeted content referred to in this application is obtained with sufficient authorization.

Referring to fig. 25, a block diagram of a display device for displaying search results according to an exemplary embodiment of the present application is shown, where the display device includes the following modules:

a receiving module 2510, configured to receive a search operation for a target keyword;

a display module 2520, configured to display a target search result interface based on the search operation, where the target search result interface includes a result recommendation area and a video display area, the result recommendation area is used to display a recommendation item obtained by performing search matching based on the target keyword, and the video display area is used to display a target video corresponding to the target keyword;

a playing module 2530, configured to play the target video in the video display area, where the video content of the target video includes at least two video segments, and different video segments are used to display different second recommendation items.

In some optional embodiments, the display module 2520 is further configured to display, in the video display area, a skip element corresponding to the second recommended item based on the video content of the target video, where the skip element is used to establish a connection with a browsing interface corresponding to the second recommended item;

the display module 2520 is further configured to, in response to receiving the trigger operation for the jump element, display a browsing interface of the second recommended item indicated by the jump element.

In some optional embodiments, the display module 2520 is further configured to, in response to the target video being played to a video clip for recommending an ith second recommended item, display a skip element corresponding to the ith second recommended item in the video display area, where i is a positive integer.

In some optional embodiments, the display module 2520 is further configured to display link information corresponding to the second recommended item; or displaying bullet screen information corresponding to the candidate works; or displaying a floating window corresponding to the second recommended item; or displaying a rolling pattern corresponding to the second recommended item, wherein the rolling pattern displays preview information of the second recommended item in turn according to the current playing progress of the target video.

In some optional embodiments, the video display area includes a first sub-area and a second sub-area, the first sub-area is used for displaying the target video, and the second sub-area is used for displaying the skip element;

the display module 2520 is further configured to, in response to that the playing condition of the target video meets a target playing requirement, display a skip element corresponding to the second recommended item in the second sub-area.

In some optional embodiments, the display module 2520 is further configured to display, in response to the play duration of the target video reaching a target duration, a jump element corresponding to the second recommended item in the second sub-area.

In some optional embodiments, a list display control is included in the first sub-region;

the display module 2520 is further configured to, in response to the list display control receiving a trigger operation, display a jump element corresponding to the second recommended item in the second sub-area.

In some alternative embodiments, the second sub-region is displayed on the periphery side of the first sub-region; or the second sub-area is displayed in the first sub-area in an embedded mode; or the second sub-area is overlapped and displayed on the target search result interface in a pop-up window mode; or the second sub-area is displayed on the target search result interface in an independent interface mode in an overlapping mode.

In some optional embodiments, the apparatus further comprises:

the receiving module 2510 is further configured to receive a search operation on target content in a search interface, where the target content includes the target keyword; or receiving a selection operation of a target flow guide label in a first search result interface, wherein the first search result interface is used for displaying a search result of associated content, the associated content and the second recommended item have an association relation, and the target flow guide label comprises the target keyword; or receiving a selection operation of the target video in a content recommendation interface; or receiving a selection operation of a recommended item set in a second search result interface, wherein the second search result interface is used for displaying search results of a second recommended item in the recommended item set, and the recommended item set corresponds to the target keyword.

In some optional embodiments, the apparatus further comprises:

a sending module (not shown in the figure) for sending a search request for the target content to a server, wherein the server is used for performing intention identification and content matching on the target content to determine the target video.

In some optional embodiments, the display module 2520 is further configured to display the browsing interface in an interface jump display manner; or, the browsing interface is displayed on the target search result interface in a popup display mode in an overlapping mode; or calling a target display application to display the browsing interface, wherein the target application is used for providing the browsing function of the second recommended item.

In some optional embodiments, the target video is used to show at least two candidate books;

the display module 2520 is further configured to display a list corresponding to the at least two candidate books in the video display area based on the recommended order between the at least two candidate books in the target video.

In some optional embodiments, the result recommendation area is used for displaying a first video obtained by performing search matching based on the target keyword;

the device further comprises:

an obtaining module (not shown in the figure) for obtaining at least two second videos from the first video;

and a generating module (not shown in the figure) configured to perform video splicing on the at least second candidate video to obtain the target video.

In summary, according to the search result display device provided in the embodiment of the application, when a user performs related search through a target keyword, a result recommendation area and a video display area are displayed in a target search result interface, wherein a first recommended item obtained by performing search matching according to the target keyword is displayed through the result recommendation area, and target videos displaying different second recommended items through different video clips are displayed through the video display area. In other words, in a search scene, besides displaying a conventional search result, a part of the search result is displayed through a video, so that the diversity of search result display is improved.

It should be noted that: the display device of the search result provided in the above embodiment is only illustrated by the division of the above functional modules, and in practical applications, the above functions may be distributed by different functional modules according to needs, that is, the internal structure of the device may be divided into different functional modules to complete all or part of the above described functions. In addition, the display device of the search result and the display method of the search result provided by the above embodiments belong to the same concept, and specific implementation processes thereof are detailed in the method embodiments and are not described herein again.

Fig. 26 shows a block diagram of a terminal 2600 provided in an exemplary embodiment of the present application. The terminal 2600 may be: a smart phone, a tablet computer, a motion Picture Experts Group Audio Layer 3 player (MP 3), a motion Picture Experts Group Audio Layer 4 player (MP 4), a notebook computer or a desktop computer. Terminal 2600 may also be referred to as user equipment, portable terminal, laptop terminal, desktop terminal, or other name.

In general, terminal 2600 includes: a processor 2601 and memory 2602.

The processor 2601 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and so forth. The processor 2601 may be implemented in at least one hardware form of Digital Signal Processing (DSP), Field-Programmable Gate Array (FPGA), or Programmable Logic Array (PLA). The processor 2601 may also include a main processor and a coprocessor, where the main processor is a processor for Processing data in an awake state, and is also called a Central Processing Unit (CPU); a coprocessor is a low power processor for processing data in a standby state. In some embodiments, the processor 2601 may be integrated with a Graphics Processing Unit (GPU) which is responsible for rendering and drawing the content required to be displayed on the display screen. In some embodiments, the processor 2601 may further include an Artificial Intelligence (AI) processor for processing computational operations related to machine learning.

Memory 2602 may include one or more computer-readable storage media, which may be non-transitory. Memory 2602 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer-readable storage medium in memory 2602 is used to store at least one instruction for execution by processor 2601 to implement a method of displaying search results provided by method embodiments herein.

Illustratively, terminal 2600 will also include other components, and those skilled in the art will appreciate that the structure shown in fig. 26 is not intended to be limiting of terminal 2600, and may include more or less components than those shown, or may combine some components, or may employ a different arrangement of components.

Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, which may be a computer readable storage medium contained in a memory of the above embodiments; or it may be a separate computer-readable storage medium not incorporated in the terminal. The computer readable storage medium has stored therein at least one instruction, at least one program, a set of codes, or a set of instructions that are loaded and executed by the processor to implement the method for displaying search results as described in any of the above embodiments.

Optionally, the computer-readable storage medium may include: a Read Only Memory (ROM), a Random Access Memory (RAM), a Solid State Drive (SSD), or an optical disc. The Random Access Memory may include a Resistance Random Access Memory (ReRAM) and a Dynamic Random Access Memory (DRAM). The above-mentioned serial numbers of the embodiments of the present application are merely for description and do not represent the merits of the embodiments.

It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program instructing relevant hardware, where the program may be stored in a computer-readable storage medium, and the above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.

The above description is only exemplary of the present application and should not be taken as limiting, as any modification, equivalent replacement, or improvement made within the spirit and principle of the present application should be included in the protection scope of the present application.

Claims

1. A method for displaying search results, the method comprising:

receiving a search operation aiming at a target keyword;

2. The method of claim 1, further comprising:

displaying a skip element corresponding to the second recommended item in the video display area based on the video content of the target video, wherein the skip element is used for establishing connection with a browsing interface corresponding to the second recommended item;

and in response to receiving the triggering operation aiming at the jumping element, displaying a browsing interface of the second recommended item indicated by the jumping element.

3. The method of claim 2, wherein displaying the skip element corresponding to the second recommended item in the video presentation area based on the video content of the target video comprises:

and responding to the target video played to a video clip for recommending the ith second recommended item, and displaying a jump element corresponding to the ith second recommended item in the video display area, wherein i is a positive integer.

4. The method of claim 3, wherein the display of the jumping element comprises at least one of:

displaying link information corresponding to the second recommended item;

alternatively, the first and second electrodes may be,

displaying bullet screen information corresponding to the second recommended item;

alternatively, the first and second electrodes may be,

displaying a floating window corresponding to the second recommended item;

alternatively, the first and second electrodes may be,

and displaying a rolling pattern corresponding to the second recommended item, wherein the rolling pattern displays preview information of the second recommended item in turn according to the current playing progress of the target video.

5. The method according to any one of claims 2 to 4, wherein the video display area comprises a first sub-area and a second sub-area, the first sub-area is used for displaying the target video, and the second sub-area is used for displaying the skip element;

the displaying, based on the video content of the target video, a skip element corresponding to the second recommended item in the video display area includes:

and displaying the jump element corresponding to the second recommended item in the second sub-area in response to the playing condition of the target video reaching a target playing requirement.

6. The method according to claim 5, wherein the displaying, in response to the playing condition of the target video reaching a target playing requirement, a jumping element corresponding to the candidate work in the second sub-area comprises:

and responding to the fact that the playing time length of the target video reaches the target time length, and displaying the jump element corresponding to the second recommended item in the second sub-area.

7. The method of claim 5, wherein the first sub-region includes a list display control therein;

the displaying, in response to the playing condition of the target video meeting the target playing requirement, a skip element corresponding to the second recommended item in the second sub-area includes:

and responding to the trigger operation received by the list display control, and displaying the jump element corresponding to the second recommended item in the second sub-area.

8. The method of claim 7, wherein the second sub-area is displayed on a peripheral side of the first sub-area; or the second sub-area is displayed in the first sub-area in an embedded mode; or the second sub-area is overlapped and displayed on the target search result interface in a pop-up window mode; or the second sub-area is displayed on the target search result interface in an independent interface mode in an overlapping mode.

9. The method of any one of claims 1 to 4, wherein receiving a search operation for a target keyword comprises:

receiving a search operation on target content in a search interface, wherein the target content comprises the target keyword;

alternatively, the first and second electrodes may be,

receiving a selection operation of a target flow guide label in a first search result interface, wherein the first search result interface is used for displaying a search result of associated content, the associated content and the second recommended item have an association relation, and the target flow guide label comprises the target keyword;

alternatively, the first and second electrodes may be,

receiving a selection operation of the target video in a content recommendation interface;

alternatively, the first and second electrodes may be,

receiving a selection operation on a recommended item set in a second search result interface, wherein the second search result interface is used for displaying search results of a second recommended item in the recommended item set, and the recommended item set corresponds to the target keyword.

10. The method of claim 9, wherein after receiving a search operation for target content in a search interface, further comprising:

sending a search request for the target content to a server, the server for determining the target video based on intent recognition and content matching of the target content.

11. The method of any one of claims 2 to 4, wherein the displaying of the browsing interface of the second recommended item indicated by the jumping element comprises:

displaying the browsing interface in an interface skipping display mode;

alternatively, the first and second electrodes may be,

the browsing interface is displayed on the target search result interface in a popup window display mode in an overlapping mode;

alternatively, the first and second electrodes may be,

and calling a target display application to display the browsing interface, wherein the target application is used for providing a browsing function of the second recommended item.

12. The method of any one of claims 1 to 4, wherein the target video is used for displaying at least two candidate books;

the method further comprises the following steps:

displaying a list corresponding to the at least two candidate books in the video display area based on a recommended sequence between the at least two candidate books in the target video.

13. The method according to any one of claims 1 to 4, wherein the result recommendation area is used for displaying a first video obtained by performing search matching based on the target keyword;

before playing the target video in the video display area, the method further comprises:

acquiring at least two second videos from the first video;

and performing video splicing on the at least second candidate video to obtain the target video.

14. An apparatus for displaying search results, the apparatus comprising:

15. A computer device comprising a processor and a memory, the memory having stored therein at least one instruction, at least one program, set of codes, or set of instructions, the at least one instruction, the at least one program, the set of codes, or the set of instructions being loaded and executed by the processor to implement a method of displaying search results according to any one of claims 1 to 13.

16. A computer-readable storage medium having at least one program code stored therein, the program code being loaded and executed by a processor to implement the method of displaying search results according to any one of claims 1 to 13.

17. A computer program product comprising a computer program or instructions which, when executed by a processor, implement a method of displaying search results according to any one of claims 1 to 13.