CN116485452A - Throwing method and device, electronic equipment and storage medium - Google Patents

Throwing method and device, electronic equipment and storage medium Download PDF

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Publication number
CN116485452A
CN116485452A CN202310493337.XA CN202310493337A CN116485452A CN 116485452 A CN116485452 A CN 116485452A CN 202310493337 A CN202310493337 A CN 202310493337A CN 116485452 A CN116485452 A CN 116485452A
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user
wechat
channels
target channel
drainage
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陈劢
黄冠
周润达
欧阳文睿
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Shenzhen Shifang Ronghai Technology Co ltd
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Shenzhen Shifang Ronghai Technology Co ltd
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Abstract

The invention discloses a delivery method, a delivery device, electronic equipment and a storage medium. The method comprises the following steps: determining a plurality of channels for material delivery and rendering to obtain landing pages corresponding to the channels; invoking data of at least one target channel according to authorization information of a user for the target channel; after the user finishes the appointed operation, the user is associated with the WeChat private domain according to the data of the target channel so as to finish drainage, and the data of the drainage link corresponding to the target channel is tracked. According to the technical scheme, materials are put into the channels, data of the target channels are called, and users from the target channels are led to the WeChat private domain, so that efficient butt joint of various channels is achieved, and the drainage efficiency is improved.

Description

Throwing method and device, electronic equipment and storage medium
Technical Field
The embodiment of the invention relates to the technical field of Internet, in particular to a delivery method, a device, electronic equipment and a storage medium.
Background
In the pull-up and pull-up conversion business model of the internet, user growth is a very important ring. At present, various flow Application programs (APP) are layered endlessly, and advertisement delivery aiming at a single channel obviously cannot meet the popularization requirement of products. However, many different details exist for the docking processes of different channels, how to efficiently dock each APP to perform advertisement delivery, so as to realize efficient and low-loss guidance of WeChat users from each channel to WeChat ecology is a problem to be solved urgently.
Disclosure of Invention
The invention provides a throwing method, a throwing device, electronic equipment and a storage medium, which are used for realizing high-efficiency butt joint of various channels and improving drainage efficiency.
In a first aspect, an embodiment of the present invention provides a delivery method, including:
determining a plurality of channels for material delivery and rendering to obtain landing pages corresponding to the channels;
invoking data of at least one target channel according to authorization information of a user for the target channel;
after the user finishes the appointed operation, the user is associated with the WeChat private domain according to the data of the target channel so as to finish drainage, and the data of the drainage link corresponding to the target channel is tracked.
In a second aspect, an embodiment of the present invention provides a delivery device, including:
the delivery module is used for determining a plurality of channels for delivering materials and rendering to obtain landing pages corresponding to the channels;
the data calling module is used for calling the data of the target channel according to the authorization information of the user for at least one target channel;
the drainage module is used for associating the user with the WeChat private domain according to the data of the target channel after the user finishes the appointed operation so as to finish drainage;
and the tracking module is used for tracking the data of the drainage link corresponding to the target channel.
In a third aspect, an embodiment of the present invention provides an electronic device, including:
one or more processors;
a storage means for storing one or more programs;
the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the delivery method as described in the first aspect.
In a fourth aspect, an embodiment of the present invention further provides a computer readable storage medium having stored thereon a computer program which, when executed by a processor, implements the delivery method according to the first aspect.
The embodiment of the invention provides a delivery method, a device, electronic equipment and a storage medium. The method comprises the following steps: determining a plurality of channels for material delivery and rendering to obtain landing pages corresponding to the channels; invoking data of at least one target channel according to authorization information of a user for the target channel; after the user finishes the appointed operation, the user is associated with the WeChat private domain according to the data of the target channel so as to finish drainage, and the data of the drainage link corresponding to the target channel is tracked. According to the technical scheme, materials are put into the channels, data of the target channels are called, and users from the target channels are led to the WeChat private domain, so that efficient butt joint of various channels is achieved, and the drainage efficiency is improved.
Drawings
The above and other features, advantages, and aspects of embodiments of the present disclosure will become more apparent by reference to the following detailed description when taken in conjunction with the accompanying drawings. The same or similar reference numbers will be used throughout the drawings to refer to the same or like elements. It should be understood that the figures are schematic and that elements and components are not necessarily drawn to scale.
FIG. 1 is a flowchart of a delivery method according to a first embodiment of the present invention;
fig. 2 is a flowchart of a delivery method according to a second embodiment of the present invention;
FIG. 3 is a schematic illustration of delivering the second embodiment of the present invention to different channels;
fig. 4 is a schematic diagram of obtaining authorization information of a target channel according to a second embodiment of the present invention;
FIG. 5 is a schematic diagram of a delivery and drainage process according to a second embodiment of the present invention;
fig. 6 is a schematic structural diagram of a delivery device according to a third embodiment of the present invention;
fig. 7 is a schematic structural diagram of an electronic device according to a third embodiment of the present invention.
Detailed Description
The invention is described in further detail below with reference to the drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting thereof. Furthermore, embodiments of the invention and features of the embodiments may be combined with each other without conflict. It should be further noted that, for convenience of description, only some, but not all of the structures related to the present invention are shown in the drawings.
Before discussing exemplary embodiments in more detail, it should be mentioned that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although a flowchart depicts steps as a sequential process, many of the steps may be implemented in parallel, concurrently, or with other steps. Furthermore, the order of the steps may be rearranged. The process may be terminated when its operations are completed, but may have additional steps not included in the figures. The processes may correspond to methods, functions, procedures, subroutines, and the like.
Example 1
Fig. 1 is a flowchart of a delivery method according to a first embodiment of the present invention, where the embodiment is applicable to a situation where materials are delivered to different channels. Specifically, the delivery method may be performed by a delivery device, which may be implemented in software and/or hardware and integrated in an electronic device. Further, the electronic device includes, but is not limited to: desktop computers, notebook computers, smart phones, servers, and the like.
As shown in fig. 1, the method specifically includes the following steps:
s110, determining a plurality of channels for material delivery and rendering to obtain landing pages corresponding to the channels.
Specifically, the materials put in can be commodities or advertisements, the sources of the materials can be different platforms or APP, and the final drainage can be carried out on different platforms or APP. In this embodiment, material is delivered to a plurality of different channels to attract users from the different channels. Channels are for example live rooms, web pages, chat windows, short video APP or shopping software etc. One channel corresponds to one link which is actually put out, each link corresponds to one channel number, and the channel numbers can be displayed by hash IDs outwards. One channel can be associated with carriers under a WeChat system such as public numbers, applets and the like, and is used for finally draining to a place where WeChat ecology users remain; if there is no associated carrier, a default parameter may be directly associated so that the user may directly remain in the added or enterprise micro signal.
Users can guide to public numbers of different channels for retention, and different public numbers can be used for bearing different directional users by putting in the WeChat ecology, so that a WeChat ecology public number matrix is formed. A channel number belongs to a popularization main account number, the popularization main account number can be understood as an expansion table of channel public numbers, and each channel public number of a final receiving user can exist as the popularization main account number. The method can take individual public numbers and small programs as carriers when the micro-letter is put under ecology, the budget, the amount of the accomplishment and the like put by each carrier can be counted by using the expansion table, and the related settlement benefits can be recorded by using the expansion table according to advertisement modes such as the public number push version position and the like of the channel in the micro-letter, so that the acquisition cost is calculated.
The landing page can be understood as the first page that a potential user clicks into through various channels in order to guide the user through specified operations such as filling in information, registering members, downloading APP, or purchasing products and services, etc. The landing page is usually an H5 page, and content presentation can be performed for the thrown materials based on the H5 page. Different channels may correspond to different landing pages.
S120, according to authorization information of a user for at least one target channel, data of the target channel are called.
In particular, the target channel may be one or more. In this embodiment, a plurality of target channels may be docked. For convenience of description, the following description will mainly be made with respect to a case of docking one target channel. The user enters a landing page corresponding to the target channel, views the thrown material, authorizes the target channel if the user has further intention, and is guided to complete the appointed operation. For example, the materials put in include introduction promotion and order link of a commodity, the corresponding channel can be short video APP, the introduction promotion and the next link are displayed on a main interface of the short video APP, after a user logs in the short video APP, clicking to check the introduction promotion and the next link, after authorization, the short video APP is used as a target channel, user identification, authorization credentials, order related information (such as time of next order, amount of delivery, order quantity and the like) and the like can be recorded, and the data of the target channel can be called by a server for subsequent completion of drainage, test of the put-in effect and the like.
S130, after the user finishes the appointed operation, associating the user with WeChat private domain according to the data of the target channel to finish drainage, and tracking the data of the corresponding drainage link of the target channel.
In particular, the designated operation may be understood as an operation of the landing page guiding the user with respect to the delivered material, such as filling in information, registering members, downloading APP, or purchasing products and services, etc. After the potential user finishes the appointed operation, the potential user can be related to the WeChat private domain to become a user for draining to WeChat ecology.
The association of the user with the WeChat private domain may be implemented by UnionID or OpenID, etc. The UnionID can be used for distinguishing the unionID of the user, and is unique for mobile application, website application and public account under the micro-letter ecology, that is, the UnionID of the user is the same for different applications under the same micro-letter open platform. While OpenID is an identity of a user for an applet or public number, the same user may use a different applet or public number to generate a different OpenID.
In this embodiment, on the basis of completing drainage, the method and the device can be related to the data of the target channel to track the data of the whole link of the target channel, and the delivery cost and the delivery effect of the target channel can be determined by acquiring the data of the target channel, so that the target channel can be evaluated, optimized or selected.
Optionally, the data of the drainage link corresponding to the target channel includes at least one of the following: the delivery cost of the target channel (such as the cost consumed by delivering the target channel), the access quantity (such as the number of users accessing the target channel or the access times), the reserved quantity (such as the number of effective contact ways of the users acquired through the target channel), the drainage work amount (such as the quantity of users successfully associated with WeChat private domain), the code scanning identification amount, the addition amount of individual WeChat or enterprise WeChat, and the customer service session amount. On the basis, the full link association and the opening of the target channel data are realized.
According to the delivery method provided by the embodiment of the invention, materials are delivered to a plurality of channels, the user is guided to finish the appointed operation by using the landing pages of different channels, and is guided to enter the WeChat ecology in a plurality of ways when the appointed operation is finished, so that the drainage success rate is improved, and the drainage of the target channel user to the WeChat private domain is finished. Furthermore, a plurality of channels can be docked through a general template design mode, the authorization of putting account numbers into the plurality of channels can be rapidly realized, the data of a plurality of target channels are pulled, and the data of the target channels are linked with the data of the WeChat drained by the user, so that the effect of the whole passenger acquisition link of the target channels can be seen. In some embodiments, the policies such as landing pages can be quickly adjusted through the JSON high-collocation design, so that the drainage effect of the blind channel is improved.
Example two
Fig. 2 is a flowchart of a delivery method according to a second embodiment of the present invention, where the delivery and drainage processes are specifically described by optimizing the delivery method based on the foregoing embodiments. It should be noted that technical details not described in detail in this embodiment may be found in any of the above embodiments.
Specifically, as shown in fig. 2, the method specifically includes the following steps:
s210, setting a plurality of switch parameters by adopting a JSON data structure so as to throw materials into different channels, and displaying the materials in landing pages corresponding to the channels by adopting corresponding skins.
Specifically, the skin can be understood as the material configuration displayed on the floor page, which is the core of the H5 page display, such as Banner advertisement (Banner), detail drawing, marketing configuration (red package) and the like, which belong to the skin configuration, and a plurality of skins can be configured for one material, so that a plurality of types of goods can be realized. The channel number is directly associated with the skin, and one skin can correspond to a plurality of channel numbers.
Fig. 3 is a schematic diagram of delivering the second embodiment of the present invention to different channels. As shown in fig. 3, the delivery process is highly configurable, and is configurable from configuration of content (commodity, skin, public number related), drainage path, operation policy, payment configuration, guidance after successful payment, and return of each delivery channel, and can be specifically designed based on JSON field of MySQL. With all core configurations in the skin and channels. The specific configuration mode can be that a JSON data structure is utilized, and a plurality of switching parameters are set. Therefore, the jump paths are different when the same commodity, different skins and different channel users visit, the configuration of each path is a Key, and whether to walk the configuration is determined by 0 and 1. For example, whether a filling frame of the mobile phone number of the user appears in the H5 landing page, or whether logic of obtaining the mobile phone number is directly performed by skipping a link URL schema skipping applet through a WeChat applet in H5, and for example, the user can be controlled to enter WeChat customer service through a switch. The distinction on the user paths is determined by the configuration in the JSON, and on the basis, a path with the best rationality and user experience can be found.
S220, acquiring configuration parameters of the target channel based on the SDK.
S230, checking the configuration parameters and converting the configuration parameters into unified parameters.
S240, carrying the unified parameters in the authorized link and returning the unified parameters to the user.
S250, acquiring authorization information of a user for a target channel.
Specifically, a software tool development kit (Software Development Kit, SDK) as an integrated development tool for interfacing to various high-flow platforms can template the docking process. For the scenario of putting in, the core is abstracted into account authorization, resource creation, data reporting, data and resource pulling.
The core framework of the SDK comprises a configuration layer of parameters of each channel and a service layer for calling each channel interface;
the service layer comprises:
the base class layer is used for calling general configuration parameters of each channel;
the sub-class layer is used for calling the special configuration parameters of each channel;
and the parameter conversion layer is used for converting the configuration parameters of each channel into uniform parameters.
Specifically, the code core architecture is divided into a configuration layer (Config layer, configuration layer such as ID or key related to each delivery platform) and a Service layer (Service layer for calling the Service layer of the related delivery platform interface); the Service layer is divided into three layers, namely a unified base class layer (which is an interface of account authorization, data feedback and data pull-down which are common to each channel, wherein the interface is provided with a calling scene of some bases such as addition, deletion, check and the like), a sub-class layer of each channel which is inherited to the base class and is used for writing a part (such as a requested domain name, a requested mode, a requested basic parameter, a data structure and the like) with unique characteristics of each channel, and a parameter conversion layer which is used for calling party Service, because each channel is different in size, the SDK unifies the parameter entering definition of each channel, so that for a user of the SDK, only relevant parameters need to be transmitted, the parameter details of each channel are shielded, and convenience is provided for the user.
S260, according to the authorization information of the user for at least one target channel, the data of the target channel is called.
Fig. 4 is a schematic diagram of acquiring authorization information of a target channel according to a second embodiment of the present invention. As shown in fig. 4, the user only needs to configure channel related parameters (request URL, application key, etc.), input SDK unified parameters, use Authentication (Authentication module for checking configuration parameters of different channels) to obtain authorization URL, bizAuthentication (service Authentication module for conversion of configuration parameters of different channels), and then call a unified process_grant method to process authorization at callback, and use the BizClient (service client module for SDK maintenance) to maintain the authorized Token (Token) by get_token. The other operations of acquiring information such as account numbers, or data back reporting, or pulling or data are unified, the Token definition parameters are acquired, data acquisition is requested, and related data is returned.
Maintenance for SDKs is also a unified way at development: the configuration parameters of the new channels, inheriting the interfaces of the template base class writing related channels, and adjusting the parameter conversion to unify the interface writing at the sub-hierarchy. In addition, a calling mode of the responsibility chain is provided, and combined calling, such as one request, acquisition of authorization information of a plurality of channels and the like, can be realized.
S270, after the user finishes the appointed operation, the user is associated with the WeChat private domain according to the data of the target channel so as to finish the drainage, and the data of the corresponding drainage link of the target channel is tracked.
Optionally, after the user completes the specified operation, associating the user with the WeChat private domain according to the data of the target channel to complete the drainage, including at least one of:
the URL Scheme based on the WeChat applet in the floor page guides the user to open the appointed WeChat applet, and the user is associated with the WeChat private domain by utilizing the user identity corresponding to the WeChat applet so as to finish drainage;
guiding a user to enter a customer service session based on a WeChat customer service URL in a landing page, and associating the user with a WeChat private domain by utilizing a user identity corresponding to a public number so as to finish drainage;
and guiding the user to search for the appointed public number in the floor page, triggering message pushing based on the appointed public number, and guiding the user to add a micro or enterprise micro two-dimensional code through H5 link so as to associate the user with the WeChat private domain to finish drainage.
In this embodiment, three ways of guiding the user to enter the WeChat are provided:
mode one: the most efficient mode guides the user to enter the applet, and the user opens the appointed WeChat applet directly at the non-WeChat APP by utilizing the URL schema function of the WeChat applet, so that the user is associated by utilizing the applet UnionID mode, and the functions of acquiring the mobile phone number by one key and the like can be provided in the WeChat applet. The drainage effect can be achieved by only checking that the user identity displays micro or enterprise micro two-dimensional codes in the applet.
Mode two: the method has the advantages that the method is high in user viscosity, the user is guided to enter WeChat customer service, the WeChat customer service URL capability is provided in a WeChat enterprise WeChat interface, weChat customer service URL can be opened under non-WeChat ecology, weChat can be called and enter into customer service session, public numbers are bound in enterprise WeChat, unionID of the public numbers is obtained through user information of the enterprise WeChat, communication with a user system under the WeChat ecology is achieved, after the session is entered, a message can be sent through a welcome interface of the enterprise WeChat, the user is guided to click on an H5 link in the WeChat customer service, in this way, user association can be directly carried out on an H5 page, two-dimensional codes of the WeChat or the enterprise WeChat are displayed, communication can be carried out with the user through the enterprise WeChat customer service session, and in addition, unpaid users can pay in the H5 page.
Mode three: if the applet is controlled by wind, the enterprise WeChat is limited, and the user can be guided to search for related public numbers in the WeChat, then the public numbers trigger message pushing, and then H5 links are sent to guide the two-dimensional codes added with the WeChat or the enterprise WeChat.
Optionally, the method further comprises: acquiring a mobile phone number of a user; and acquiring the identity of the user corresponding to the WeChat applet or the public number through the H5 page or applet, and associating the identity with the mobile phone number of the user to be used as the user identity with successful drainage.
Specifically, the user opening part can acquire the mobile phone number of the user, the user can carry the mobile phone number information to the WeChat when entering the WeChat ecology, and the user finally drains to the WeChat to acquire the unique WeChat identifier and then associates with the mobile phone number, so that the association of the mobile phone number of the user and the identity of the user after entering the WeChat can be opened.
For the micro-signal ecology delivery, H5 or a small program can be utilized, a user enters an H5 page silent login main number (main public number) to acquire the OpenID of the main number, the OpenID of the main number is used as the unique identity of the user of the delivery system, and then the silent login channel number is used for delivering back, so that the mode can be used for solving the limitation of the number of the public number and helping countless channel numbers to deliver H5 landing pages; if the applet is put in the WeChat, the H5 page is authorized to log in, the applet acquires the mobile phone number of the user as the unique identity, and the same UnionID association is used for association by using the same open platform binding mode, because the applet bound by the UnionID has limitation on the number of non-identical bodies, the applet can acquire the UnionID by adopting the applet plug-in mode, the applet of different bodies can acquire the UnionID of the plug-in body by using the plug-in, so that the limitation of the binding number of the applet can be avoided, the user can be associated with the H5, and the problem of repeated purchase and repeated addition to the same enterprise WeChat or WeChat can be avoided.
For non-WeChat ecology delivery: the mobile phone number of the user can be obtained, and finally the mobile phone number or the user identification information is transmitted to the WeChat ecology along with the path of the user, so that the binding can be realized. Besides, the WeChat also has a rule that H5 payment is a payment mode provided by the WeChat, a public number is required to be bound and associated, the payment can be initiated when the user does not have the WeChat identity, and the OpenID of the WeChat under the associated public number can be provided after the payment is completed, and the user can directly access the WeChat through the silent login OpenID of the main number even if the user does not enter the WeChat through path guidance.
Fig. 5 is a schematic diagram of a delivery and drainage process according to a second embodiment of the present invention. As shown in fig. 5, the core of the throwing and drainage process is that the commodity, skin and channel render to obtain a first page of a user, namely a landing page; in addition, after the user pays out, the applet is jumped to or a payment success page is entered through a JSON configured switch. Illustratively, there are three ways in which the user may enter the WeChat after payment: the user can be guided to pay attention to a certain channel public number by skipping URL Scheme of the applet or entering through WeChat customer service link, after paying attention to the channel public number, the user can be associated to WeChat private domain after the user clicks by sending the link, and the two-dimensional code of the private domain can be displayed as long as the association can be achieved. On the basis, the user can be opened, and the loss rate is effectively reduced.
The method for delivering the target channel data can be related to and communicated with the data of the target channel on the basis of completing drainage, achieves data tracking of the whole drainage link, so as to obtain the delivering cost, access quantity, remaining cost, drainage effort (sweeping code identification quantity, addition quantity of micro or enterprise micro, customer service session quantity and the like) of the target channel, achieves the whole link association and communication of the target channel data on the basis of the method, can achieve ABtest on the delivering effect through a highly configurable design, can find a path with the best reasonable and user experience, can perfectly adapt to the delivering capability of micro-letter and non-micro-letter ecology on the basis of the method, can effectively reduce development and maintenance cost through an abstract docking delivering SDK of each channel, achieves efficient docking, and can reduce the loss rate and effectively and low the loss rate of each user to the micro-letter domain of the drainage by means of URL based on micro-letter small programs, URL or guiding users to search for appointed numbers.
Example III
Fig. 6 is a schematic structural diagram of a delivery device according to a third embodiment of the present invention. As shown in fig. 6, the delivery device provided in this embodiment includes:
the delivery module 310 is used for determining a plurality of channels for delivering materials and rendering to obtain landing pages corresponding to the channels;
a retrieving module 320, configured to retrieve data of at least one target channel according to authorization information of a user for the target channel;
the drainage module 330 is configured to associate the user with a WeChat private domain according to the data of the target channel to complete drainage after the user completes the specified operation;
and the tracking module 340 is used for tracking the data of the drainage link corresponding to the target channel.
According to the throwing device provided by the embodiment of the invention, materials are thrown into a plurality of channels and data of a target channel are called, and a user from the target channel is led to a WeChat private domain, so that efficient butt joint of various channels is realized, and the drainage efficiency is improved.
Based on the above embodiment, the delivery module 310 is specifically configured to:
and setting a plurality of switch parameters by adopting a JSON data structure so as to put the materials into different channels, and displaying the materials in landing pages corresponding to the channels by adopting corresponding skins.
On the basis of the above embodiment, the device further includes:
the parameter acquisition module is used for acquiring configuration parameters of the target channel based on the SDK;
the parameter processing module is used for checking the configuration parameters and converting the configuration parameters into unified parameters;
the authorization module is used for carrying the unified parameters in an authorization link and returning the unified parameters to the user;
and the information acquisition module is used for acquiring the authorization information of the user for the target channel.
On the basis of the above embodiment, the core architecture of the SDK includes a configuration layer of parameters of each channel and a service layer for calling each channel interface;
the service layer comprises:
the base class layer is used for calling the general configuration parameters of each channel;
a sub-hierarchy for invoking dedicated configuration parameters for each of the channels;
and the parameter conversion layer is used for converting the configuration parameters of each channel into uniform parameters.
Based on the above embodiments, the drainage module 330 is used for at least one of the following:
guiding a user to open a specified WeChat applet based on a URL schema of the WeChat applet in the floor page, and associating the user with a WeChat private domain by utilizing a user identity corresponding to the WeChat applet so as to finish drainage;
guiding a user to enter a customer service session based on a WeChat customer service URL in the landing page, and associating the user with a WeChat private domain by utilizing a user identity corresponding to a public number so as to finish drainage;
and guiding the user to search for an appointed public number in the landing page, triggering message pushing based on the appointed public number, and guiding the user to add a micro or enterprise micro two-dimensional code through H5 link so as to associate the user with a WeChat private domain to finish drainage.
On the basis of the above embodiment, the device further includes:
the acquisition module is used for acquiring the mobile phone number of the user;
the identification module is used for acquiring the identity identification of the user corresponding to the WeChat applet or the public number through the H5 page or the applet;
and the association module is used for associating the identity with the mobile phone number of the user as the user identity with successful drainage.
On the basis of the above embodiment, the data of the drainage link corresponding to the target channel includes at least one of the following: the target channel comprises a delivery cost, an access amount, a reserved resource amount, a drainage work amount, a code scanning identification amount, an addition amount of a micro or enterprise micro and a customer service session amount.
The throwing device provided by the third embodiment of the invention can be used for executing the throwing method provided by any embodiment, and has corresponding functions and beneficial effects.
Example IV
Fig. 7 shows a schematic diagram of the structure of an electronic device 10 that may be used to implement an embodiment of the invention. The electronic device 10 is intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device 10 may also represent various forms of mobile equipment, such as personal digital assistants, cellular telephones, smartphones, user equipment, wearable devices (e.g., helmets, eyeglasses, watches, etc.), and other similar computing equipment. The components shown herein, their connections and relationships, and their functions, are meant to be exemplary only, and are not meant to limit implementations of the inventions described and/or claimed herein.
As shown in fig. 7, the electronic device 10 includes at least one processor 11, and a memory, such as a Read Only Memory (ROM) 12, a Random Access Memory (RAM) 13, etc., communicatively connected to the at least one processor 11, in which the memory stores a computer program executable by the at least one processor, and the processor 11 may perform various appropriate actions and processes according to the computer program stored in the Read Only Memory (ROM) 12 or the computer program loaded from the storage unit 18 into the Random Access Memory (RAM) 13. In the RAM 13, various programs and data required for the operation of the electronic device 10 may also be stored. The processor 11, the ROM 12 and the RAM 13 are connected to each other via a bus 14. An input/output (I/O) interface 15 is also connected to bus 14.
Various components in the electronic device 10 are connected to the I/O interface 15, including: an input unit 16 such as a keyboard, a mouse, etc.; an output unit 17 such as various types of displays, speakers, and the like; a storage unit 18 such as a magnetic disk, an optical disk, or the like; and a communication unit 19 such as a network card, modem, wireless communication transceiver, etc. The communication unit 19 allows the electronic device 10 to exchange information/data with other devices via a computer network, such as the internet, and/or various telecommunication networks, wireless networks.
The processor 11 may be a variety of general and/or special purpose processing components having processing and computing capabilities. Some examples of processor 11 include, but are not limited to, a Central Processing Unit (CPU), a Graphics Processing Unit (GPU), various specialized Artificial Intelligence (AI) computing chips, various processors running machine learning model algorithms, digital Signal Processors (DSPs), and any suitable processor, controller, microcontroller, etc. The processor 11 performs the various methods and processes described above, such as the delivery method.
In some embodiments, the delivery method may be implemented as a computer program tangibly embodied on a computer-readable storage medium, such as storage unit 18. In some embodiments, part or all of the computer program may be loaded and/or installed onto the electronic device 10 via the ROM 12 and/or the communication unit 19. One or more steps of the methods described above may be performed when the computer program is loaded into RAM 13 and executed by processor 11. Alternatively, in other embodiments, the processor 11 may be configured to perform the delivery method in any other suitable way (e.g. by means of firmware).
Various implementations of the systems and techniques described here above may be implemented in digital electronic circuitry, integrated circuit systems, field Programmable Gate Arrays (FPGAs), application Specific Integrated Circuits (ASICs), application Specific Standard Products (ASSPs), systems On Chip (SOCs), load programmable logic devices (CPLDs), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs, the one or more computer programs may be executed and/or interpreted on a programmable system including at least one programmable processor, which may be a special purpose or general-purpose programmable processor, that may receive data and instructions from, and transmit data and instructions to, a storage system, at least one input device, and at least one output device.
A computer program for carrying out methods of the present invention may be written in any combination of one or more programming languages. These computer programs may be provided to a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus, such that the computer programs, when executed by the processor, cause the functions/acts specified in the flowchart and/or block diagram block or blocks to be implemented. The computer program may execute entirely on the machine, partly on the machine, as a stand-alone software package, partly on the machine and partly on a remote machine or entirely on the remote machine or server.
In the context of the present invention, a computer-readable storage medium may be a tangible medium that can contain, or store a computer program for use by or in connection with an instruction execution system, apparatus, or device. The computer readable storage medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. Alternatively, the computer readable storage medium may be a machine readable signal medium. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
To provide for interaction with a user, the systems and techniques described here can be implemented on an electronic device 10, the electronic device 10 having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and pointing device (e.g., a mouse or trackball) by which a user can provide input to the electronic device 10. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user may be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic input, speech input, or tactile input.
The systems and techniques described here can be implemented in a computing system that includes a background component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such background, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), wide Area Networks (WANs), blockchain networks, and the internet.
The computing system may include clients and servers. The client and server are typically remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other. The server can be a cloud server, also called a cloud computing server or a cloud host, and is a host product in a cloud computing service system, so that the defects of high management difficulty and weak service expansibility in the traditional physical hosts and VPS service are overcome.
It should be appreciated that various forms of the flows shown above may be used to reorder, add, or delete steps. For example, the steps described in the present invention may be performed in parallel, sequentially, or in a different order, so long as the desired results of the technical solution of the present invention are achieved, and the present invention is not limited herein.
The above embodiments do not limit the scope of the present invention. It will be apparent to those skilled in the art that various modifications, combinations, sub-combinations and alternatives are possible, depending on design requirements and other factors. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present invention should be included in the scope of the present invention.

Claims (10)

1. A method of delivery, comprising:
determining a plurality of channels for material delivery and rendering to obtain landing pages corresponding to the channels;
invoking data of at least one target channel according to authorization information of a user for the target channel;
after the user finishes the appointed operation, the user is associated with the WeChat private domain according to the data of the target channel so as to finish drainage, and the data of the drainage link corresponding to the target channel is tracked.
2. The method of claim 1, wherein determining a plurality of channels for material delivery and rendering to obtain landing pages corresponding to each of the channels comprises:
and setting a plurality of switch parameters by adopting a JSON data structure so as to put the materials into different channels, and displaying the materials in landing pages corresponding to the channels by adopting corresponding skins.
3. The method as recited in claim 1, further comprising:
acquiring configuration parameters of the target channel based on a Software Development Kit (SDK);
checking the configuration parameters and converting the configuration parameters into unified parameters;
carrying the unified parameters in an authorized link and returning the unified parameters to a user;
and acquiring authorization information of the user for the target channel.
4. The method of claim 3, wherein the core architecture of the SDK includes a configuration layer of parameters for each of the channels and a service layer for invoking each of the channel interfaces;
the service layer comprises:
the base class layer is used for calling the general configuration parameters of each channel;
a sub-hierarchy for invoking dedicated configuration parameters for each of the channels;
and the parameter conversion layer is used for converting the configuration parameters of each channel into uniform parameters.
5. The method of claim 1, wherein associating the user with a WeChat private domain to complete drainage based on the data of the target channel after the user has completed the specified operation comprises at least one of:
a uniform resource locator Sheme based on a WeChat applet in the floor page guides a user to open a specified WeChat applet, and the user is associated with a WeChat private domain by utilizing a user identity corresponding to the WeChat applet so as to finish drainage;
guiding a user to enter a customer service session based on a WeChat customer service uniform resource locator in the landing page, and associating the user with a WeChat private domain by utilizing a user identity corresponding to a public number so as to finish drainage;
and guiding the user to search for an appointed public number in the landing page, triggering message pushing based on the appointed public number, and guiding the user to add a micro or enterprise micro two-dimensional code through H5 link so as to associate the user with a WeChat private domain to finish drainage.
6. The method as recited in claim 1, further comprising:
acquiring a mobile phone number of a user;
acquiring the identity of the user corresponding to the WeChat applet or the public number through an H5 page or applet;
and associating the identity with the mobile phone number of the user to be used as the user identity with successful drainage.
7. The method of claim 1, wherein the data of the corresponding drain link of the target channel comprises at least one of: the target channel comprises a delivery cost, an access amount, a reserved resource amount, a drainage work amount, a code scanning identification amount, an addition amount of a micro or enterprise micro and a customer service session amount.
8. A delivery device, comprising:
the delivery module is used for determining a plurality of channels for delivering materials and rendering to obtain landing pages corresponding to the channels;
the calling module is used for calling the data of the target channel according to the authorization information of the user for at least one target channel;
the drainage module is used for associating the user with the WeChat private domain according to the data of the target channel after the user finishes the appointed operation so as to finish drainage;
and the tracking module is used for tracking the data of the drainage link corresponding to the target channel.
9. An electronic device, comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein,,
the memory stores a computer program executable by the at least one processor to enable the at least one processor to perform the delivery method according to any one of claims 1-7.
10. A computer readable storage medium, on which a computer program is stored, characterized in that the program, when being executed by a processor, implements the delivery method according to any of claims 1-7.
CN202310493337.XA 2023-05-04 2023-05-04 Throwing method and device, electronic equipment and storage medium Pending CN116485452A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN116702104A (en) * 2023-08-08 2023-09-05 阿里健康科技(中国)有限公司 Method, device, equipment and storage medium for associating account information

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN116702104A (en) * 2023-08-08 2023-09-05 阿里健康科技(中国)有限公司 Method, device, equipment and storage medium for associating account information

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