CN116467033A - Information display method and device, storage medium and computer equipment - Google Patents

Information display method and device, storage medium and computer equipment Download PDF

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Publication number
CN116467033A
CN116467033A CN202310457474.8A CN202310457474A CN116467033A CN 116467033 A CN116467033 A CN 116467033A CN 202310457474 A CN202310457474 A CN 202310457474A CN 116467033 A CN116467033 A CN 116467033A
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information
unit
display
target
user
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韩振伟
董晶
刘记平
周靖
尹乾
王朝宇
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Rajax Network Technology Co Ltd
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Rajax Network Technology Co Ltd
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Priority to CN202310457474.8A priority Critical patent/CN116467033A/en
Publication of CN116467033A publication Critical patent/CN116467033A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/451—Execution arrangements for user interfaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/903—Querying
    • G06F16/9035—Filtering based on additional data, e.g. user or group profiles
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F18/00—Pattern recognition
    • G06F18/20—Analysing
    • G06F18/21—Design or setup of recognition systems or techniques; Extraction of features in feature space; Blind source separation
    • G06F18/214—Generating training patterns; Bootstrap methods, e.g. bagging or boosting
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F18/00—Pattern recognition
    • G06F18/20—Analysing
    • G06F18/24—Classification techniques
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/445—Program loading or initiating
    • G06F9/44505—Configuring for program initiating, e.g. using registry, configuration files
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V30/00—Character recognition; Recognising digital ink; Document-oriented image-based pattern recognition
    • G06V30/40—Document-oriented image-based pattern recognition
    • G06V30/41—Analysis of document content
    • G06V30/412—Layout analysis of documents structured with printed lines or input boxes, e.g. business forms or tables
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V30/00—Character recognition; Recognising digital ink; Document-oriented image-based pattern recognition
    • G06V30/40—Document-oriented image-based pattern recognition
    • G06V30/41—Analysis of document content
    • G06V30/413—Classification of content, e.g. text, photographs or tables
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02P—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN THE PRODUCTION OR PROCESSING OF GOODS
    • Y02P90/00—Enabling technologies with a potential contribution to greenhouse gas [GHG] emissions mitigation
    • Y02P90/30—Computing systems specially adapted for manufacturing

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
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  • Bioinformatics & Computational Biology (AREA)
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  • Evolutionary Computation (AREA)
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  • Databases & Information Systems (AREA)
  • Human Computer Interaction (AREA)
  • Computational Linguistics (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The application discloses an information display method, an information display device, a storage medium and computer equipment, and relates to the field of Internet. The method comprises the following steps: responding to an information display request of a target scene, and acquiring identity information of a client in the information display request; determining a unit set and material information corresponding to a target scene; matching a target unit template from the information unit set according to the user type corresponding to the identity information; configuring a target unit template according to the material information to generate a display unit; and sending the data stream of the display interface corresponding to the target scene to the client. The method can enable the user to accurately acquire the core attention information in the display interface, achieves the aim of accurately pushing the information, is beneficial to improving the click rate of the user and the conversion rate of the information, and simultaneously achieves diversified typesetting patterns of different areas in the same interface and improves the browsing experience of the user.

Description

Information display method and device, storage medium and computer equipment
Technical Field
The present disclosure relates to the field of the internet, and in particular, to an information display method, an information display device, a storage medium, and a computer device.
Background
With the rapid development of internet technology, application programs of terminal devices have become one of the indispensable common tools in daily life. At present, once a typesetting style of a User Interface (UI) of an application program is set unless a software operator manually changes, the typesetting style of the User Interface is always unchanged, so that the problem of poor flexibility exists. Particularly, in a recommendation scene for a plurality of users to commonly use an application program, a single typesetting style may not meet the requirements of all users, so that the users cannot accurately acquire core attention information in a user interface, and the user access rate and the recommendation information conversion rate are reduced.
Disclosure of Invention
In view of this, the present application provides an information display method, system, storage medium and computer device, and mainly aims to solve the technical problem that it is difficult for a user interface to perform differential typesetting style expression for different users.
According to a first aspect of the present application, there is provided an information display method, applied to a server, the method including:
responding to an information display request of a target scene, and acquiring identity information of a client in the information display request;
Determining a unit set and material information corresponding to a target scene, wherein the unit set comprises a plurality of unit templates, and the unit templates comprise at least one of material content types, material layout and display patterns;
matching a target unit template from the information unit set according to the user type corresponding to the identity information;
configuring a target unit template according to the material information to generate a display unit;
and sending the data stream of the display interface corresponding to the target scene to the client for rendering the display interface by the client, wherein the display interface comprises at least one display unit.
Further, after the target unit template is matched from the information unit set according to the user type corresponding to the identity information, the information display method further comprises the following steps:
and if the number of the target unit templates is multiple, screening the multiple target unit templates according to preset screening conditions, wherein the preset screening conditions comprise at least one of user information, material characteristics in the material information and scene characteristics of a target scene.
Further, the screening process is performed on the target unit template according to preset screening conditions, including:
determining a target material content type and/or a target material layout corresponding to a preset screening condition;
Determining a target display style corresponding to the target material content type and/or the target material layout according to the corresponding relation among the material content type, the material layout and the display style;
and selecting a target unit template containing the content type and/or the layout of the target materials and the target display style.
Further, the information display method further comprises the following steps:
determining user information corresponding to the identity information;
inputting the user information into a preset algorithm model to obtain the user type, wherein the preset algorithm model is obtained through training of sample user information and corresponding type labels.
Further, after inputting the user information into the preset algorithm model to obtain the user type, the information display method further comprises the following steps:
associating and storing identity information and user types;
before the target unit template is matched from the information unit set according to the user type corresponding to the identity information, the information display method further comprises the following steps:
the stored user type associated with the identity information is retrieved.
Further, determining a set of units corresponding to the target scene includes:
and if the user information corresponding to the identity information accords with the preset user information of the target scene, determining a unit set corresponding to the target scene.
Further, the information display method further comprises the following steps:
displaying a preset unit template, wherein the preset unit template comprises layout modules of different material content types;
responding to a first operation of a layout module, and adjusting the material content type and the material layout of a preset unit template; and/or the number of the groups of groups,
responding to a second operation of the layout module, and determining a display style of the layout module in the preset unit template;
storing a preset unit template to generate a unit template.
Further, the information display method further comprises the following steps:
acquiring a unit image;
carrying out identification processing on the unit images, and determining the material content types, material layout and/or display patterns corresponding to the unit images;
and generating and storing a unit template according to the material content type, the material layout and/or the display style corresponding to the unit image.
Further, the information display method further comprises the following steps:
in response to the third operation, determining a material content type, a material layout and/or a display style of the unit template;
and storing the unit template.
According to a second aspect of the present application, there is provided an information presentation method, applied to a client, the method including:
receiving a data stream of a display interface corresponding to a target scene sent by a server;
Rendering a display interface according to a data stream, wherein the display interface comprises at least one display unit, the display unit is generated by a server according to a target unit template and material information corresponding to a target scene, the target unit template is obtained by matching a unit set corresponding to the target scene according to identity information of a client, the unit set comprises a plurality of unit templates, and the unit templates comprise at least one of material content types, material layout and display patterns.
Further, the target unit template is obtained by screening the server according to preset screening conditions, wherein the preset screening conditions comprise at least one of user information, material characteristics in the material information and scene characteristics of a target scene.
According to a third aspect of the present application, there is provided an information presentation method, the method comprising:
the method comprises the steps that a server side responds to an information display request of a target scene, and identity information of a client side in the information display request is obtained;
the method comprises the steps that a server side determines a unit set and material information corresponding to a target scene, wherein the unit set comprises a plurality of unit templates, and the unit templates comprise at least one of material content types, material layout and display patterns;
The server matches a target unit template from the information unit set according to the user type corresponding to the identity information;
the server side carries out configuration processing on the target unit template according to the material information to generate a display unit;
the server side sends the data stream of the display interface corresponding to the target scene to the client side;
the client receives a data stream of a display interface corresponding to a target scene sent by the server;
the client renders a presentation interface according to the data stream, wherein the presentation interface comprises at least one presentation unit. Further, after the server matches the target unit template from the information unit set according to the user type corresponding to the identity information, the information display method further includes:
if the number of the target unit templates is multiple, the server performs screening processing on the multiple target unit templates according to preset screening conditions, wherein the preset screening conditions comprise at least one of user information corresponding to the identity information, material characteristics in the material information and scene characteristics of a target scene.
Further, the server performs screening processing on the target unit template according to a preset screening condition, including:
the server determines a target material content type and/or a target material layout corresponding to a preset screening condition;
The server determines a target display style corresponding to the target material content type and/or the target material layout according to the corresponding relation among the material content type, the material layout and the display style;
the server selects a target unit template containing the content type and/or the layout of the target materials and the target display style.
Further, the information display method further comprises the following steps:
the server determines user information corresponding to the identity information;
the server inputs the user information into a preset algorithm model to obtain the user type, wherein the preset algorithm model is obtained through training of sample user information and corresponding type labels.
Further, after the server inputs the user information into the preset algorithm model to obtain the user type, the method further comprises the steps of:
the server side stores identity information and user types in an associated mode;
further, before the server matches the target unit template from the information unit set according to the user type corresponding to the identity information, the method further includes:
the server side invokes the stored user type associated with the identity information.
Further, the server determines a unit set corresponding to the target scene, including:
if the user information corresponding to the identity information accords with the preset user information of the target scene, the server determines a unit set corresponding to the target scene.
Further, the information display method further comprises the following steps:
the server side displays a preset unit template, wherein the preset unit template comprises layout modules of different material content types;
the server responds to the first operation of the layout module and adjusts the material content type and the material layout of a preset unit template; and/or the number of the groups of groups,
the server side responds to the second operation of the layout module and determines the display style of the layout module in the preset unit template;
the server stores a preset unit template to generate the unit template.
Further, the information display method further comprises the following steps:
the server acquires a unit image;
the server side performs identification processing on the unit images and determines the material content types, material layout and/or display patterns corresponding to the unit images;
and the server generates and stores a unit template according to the material content type, the material layout and/or the display style corresponding to the unit image.
Further, the information display method further comprises the following steps:
the server responds to the third operation, and determines the material content type, the material layout and/or the display style of the unit template;
the server stores the unit template.
According to a fourth aspect of the present application, there is provided an information display apparatus, applied to a server, the apparatus comprising:
The acquisition module is used for responding to the information display request of the target scene and acquiring the identity information of the client in the information display request;
the first determining module is used for determining a unit set and material information corresponding to a target scene, wherein the unit set comprises a plurality of unit templates, and the unit templates comprise at least one of material content types, material layout and display patterns;
the matching module is used for matching the target unit template from the information unit set according to the user type corresponding to the identity information;
the generating module is used for carrying out configuration processing on the target unit template according to the material information to generate a display unit;
and the communication module is used for sending the data stream of the display interface corresponding to the target scene to the client so as to render the display interface by the client, wherein the display interface comprises at least one display unit.
Further, the information display device further includes:
and the screening module is used for screening the plurality of target unit templates according to preset screening conditions if the number of the target unit templates is multiple, wherein the preset screening conditions comprise at least one of user information corresponding to the identity information, material characteristics in the material information and scene characteristics of a target scene.
Further, the first determining module is further configured to determine a target material content type and a target material layout corresponding to a preset screening condition; determining a target display style corresponding to the target material content type and the target material layout according to the corresponding relation among the material content type, the material layout and the display style;
the screening module is specifically used for selecting a target unit template containing a target material content type and/or a target material layout and a target display style.
Further, the first determining module is further configured to determine user information corresponding to the identity information; inputting the user information into a preset algorithm model to obtain the user type, wherein the preset algorithm model is obtained through training of sample user information and corresponding type labels.
Further, the information display device further includes:
the first storage module is used for storing identity information and user types in an associated mode;
the first determining module is specifically configured to invoke a stored user type associated with the identity information.
Further, the first determining module is specifically configured to determine a unit set corresponding to the target scene if the user information corresponding to the identity information accords with the preset user information of the target scene.
Further, the information display device further includes:
the display module is used for displaying a preset unit template, wherein the preset unit template comprises a layout module of different material content types;
the first configuration module is used for responding to the first operation of the layout module and adjusting the material content type and the material layout of the preset unit template; and/or, in response to a second operation on the layout module, determining a display style of the layout module in the preset unit template;
the second storage module is used for storing a preset unit template to generate the unit template.
Further, the acquisition module is also used for acquiring the unit image;
the information display device further includes:
the identification module is used for carrying out identification processing on the unit images and determining the material content types, the material layout and the display patterns corresponding to the unit images;
the second configuration module is used for generating a unit template according to the material content type, the material layout and/or the display style corresponding to the unit image;
and the second storage module is used for storing the unit templates.
Further, the information display device further includes:
the second determining module is used for determining the material content type, the material layout and/or the display style of the unit template in response to the third operation;
And the second storage module is used for storing the unit templates.
According to a fifth aspect of the present application, there is provided an information presentation apparatus, for application to a client, the apparatus comprising:
the communication module is used for receiving the data stream of the display interface corresponding to the target scene sent by the server;
the display module is used for rendering a display interface according to a data stream, wherein the display interface comprises at least one display unit, the display unit is generated by a server according to a target unit template and material information corresponding to a target scene, the target unit template is obtained by matching a unit set corresponding to the target scene according to identity information of a client, the unit set comprises a plurality of unit templates, and the unit templates comprise at least one of material content types, material layout and display patterns.
Further, the target unit template is obtained by screening the server according to preset screening conditions, wherein the preset screening conditions comprise at least one of user information corresponding to the identity information, material characteristics in the material information and scene characteristics of the target scene.
According to a sixth aspect of the present application, there is provided an information display apparatus comprising: the first control module is used for controlling the server to respond to the information display request of the target scene and acquiring the identity information of the client in the information display request; the control server determines a unit set and material information corresponding to the target scene, wherein the unit set comprises a plurality of unit templates, and the unit templates comprise at least one of material content types, material layout and display patterns; the control server matches a target unit template from the information unit set according to the user type corresponding to the identity information; the control server side carries out configuration processing on the target unit template according to the material information to generate a display unit; the control server side sends the data stream of the display interface corresponding to the target scene to the client side;
The second control module is used for controlling the client to receive the data flow of the display interface corresponding to the target scene sent by the server; and rendering a display interface by the client according to the data stream, wherein the display interface comprises at least one display unit.
Further, the first control module is further configured to, if the number of the target unit templates is multiple, control the server to perform screening processing on the multiple target unit templates according to a preset screening condition, where the preset screening condition includes at least one of user information corresponding to the identity information, a material feature in the material information, and a scene feature of the target scene.
Further, the first control module is specifically configured to control the server to determine a target material content type and/or a target material layout corresponding to a preset screening condition; the control server determines a target display style corresponding to the target material content type and/or the target material layout according to the corresponding relation among the material content type, the material layout and the display style; and the control server selects a target unit template comprising the content type and/or the layout of the target materials and the target display style.
Further, the first control module is further used for controlling the server to determine user information corresponding to the identity information; and the control server inputs the user information into a preset algorithm model to obtain the user type, wherein the preset algorithm model is obtained through training of sample user information and corresponding type labels.
Further, the first control module is further used for controlling the server to store identity information and user types in an associated mode; and the control server side invokes the stored user type associated with the identity information.
Further, the first control module is specifically configured to control the server to determine a set of units corresponding to the target scene if the user information corresponding to the identity information matches the preset user information of the target scene.
Further, the first control module is further used for controlling the server to display a preset unit template, wherein the preset unit template comprises a layout module of different material content types; the control server responds to the first operation of the layout module and adjusts the material content type and the material layout of the preset unit template; and/or the control server responds to the second operation of the layout module and determines the display style of the layout module in the preset unit template; and the server stores a preset unit template to generate the unit template.
Further, the first control module is further used for controlling the server to acquire the unit image; the control server side performs identification processing on the unit images and determines the material content types, material layout and/or display patterns corresponding to the unit images; and the control server generates and stores a unit template according to the material content type, the material layout and/or the display style corresponding to the unit image.
Further, the first control module is further configured to control the server to determine a material content type, a material layout and/or a display style of the unit template in response to the third operation; and controlling the storage unit template of the server.
According to a seventh aspect of the present application, there is provided a storage medium having stored thereon a computer program which when executed by a processor implements the above-described information presentation method.
According to an eighth aspect of the present application, there is provided a computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, the processor implementing the above information presentation method when executing the program.
According to the information display method, the information display device, the storage medium and the computer equipment, when a user needs to access an interface of a target scene, a client side to which the user belongs sends an information display request containing user identity information to a server side. And the server determines the displayable material information and a plurality of unit templates in different display forms matched with the target scene through the target scene required by the user. Further, the identity information is used for analyzing the attention tendency of the user, and the user type of the user is determined according to the attention tendency. A target unit template capable of highlighting a user focus is matched from a plurality of unit templates by using a user type matched with the identity information. And then, the target unit template is used as a template, and the required material information is configured in the target unit template to form a display unit for displaying the material information. And finally, sending the display interface data stream containing at least one display unit to the client. And rendering and displaying the display interface after the client receives the data stream. On one hand, different people can be classified, and according to an analysis algorithm of the attention tendency of the user, different user differentiated interfaces are disassembled to display the appeal, so that a client can display the differentiated user interfaces by using the user type matching typesetting style, the information display of multiple people and multiple faces is realized, further, different users can accurately acquire core attention information in the display interface, the aim of accurately pushing information is achieved, and the click rate of the user and the conversion rate of the information are improved. On the other hand, the display units in the interfaces are used as the basis of display form matching, so that display form differences of different areas in the same interface can be thinned, and diversified typesetting patterns of different areas in the same interface are realized. On the other hand, the dynamically configured display interface can omit frequent configuration operation of an operator on the user interface, the interface adjustment is more flexible, the operation cost and the configuration difficulty are reduced, and the interface browsing experience of the user is improved.
The foregoing description is only an overview of the technical solutions of the present application, and may be implemented according to the content of the specification in order to make the technical means of the present application more clearly understood, and in order to make the above-mentioned and other objects, features and advantages of the present application more clearly understood, the following detailed description of the present application will be given.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiments of the application and together with the description serve to explain the application and do not constitute an undue limitation to the application. In the drawings:
fig. 1 is a schematic flow chart of an information display method according to an embodiment of the present application;
fig. 2 is a schematic flow chart of another information display method according to an embodiment of the present application;
fig. 3 is an interaction schematic diagram of an information display method according to an embodiment of the present application;
FIG. 4 shows a schematic diagram of a unit template provided by an embodiment of the present application;
FIG. 5 shows a schematic diagram of another unit template provided by an embodiment of the present application;
FIG. 6 shows a schematic diagram of yet another unit template provided by an embodiment of the present application;
fig. 7 is a schematic view of a scenario of an information presentation method according to an embodiment of the present application;
Fig. 8 is a schematic structural diagram of an information display device according to an embodiment of the present application;
fig. 9 shows a schematic structural diagram of another information display device according to an embodiment of the present application.
Detailed Description
The present application will be described in detail hereinafter with reference to the accompanying drawings in conjunction with embodiments. It should be noted that, in the case of no conflict, the embodiments and features in the embodiments may be combined with each other.
In one embodiment, as shown in fig. 1, an information display method is provided, and the method is applied to a server and a client for illustration, and includes the following steps:
101. and responding to the information display request of the target scene, and acquiring the identity information of the client in the information display request by the server.
In particular, the identity information may include user numbers, user account numbers, nicknames, etc. that can be used to distinguish between different users.
In this embodiment, the client is a user-operable program installed on the terminal, such as a browser, business shopping software, or the like. The terminal can be a mobile phone, a tablet computer, a notebook computer and other devices. The server may be an independent server or a server cluster composed of servers for processing a plurality of different services, for example, as shown in fig. 3, the server includes a first server responsible for client interaction, a second server for processing a unit template, a third server for storing a unit template, and a fourth server for performing algorithm operation.
102. And the server determines the unit set and the material information corresponding to the target scene.
The unit set can be configured in advance by operators, and different target scenes are associated with the unit set for storage. The unit set comprises a plurality of unit templates, the unit templates are used for displaying one display unit for information aggregation in the interface, the display unit can be a Feeds card or an information display area, and the like, as shown in fig. 7, the store display interface comprises 3 Feeds cards for displaying information of different stores. The material information is related to the target scene, for example, if in the instant messaging scene, the material information is contact information of the user, and if in the commodity recommendation scene, the material information is related information of different commodities, and in fig. 7, the material information is related information of different shops.
In the embodiment, a plurality of unit templates conforming to the target scene are selected according to the target scene, so that the display units in the interface are used as a basis for display form matching, display form differences of different areas in the same interface can be refined, and diversified typesetting patterns of different areas in the same interface are realized. And acquiring the material information which can be displayed in the target scene, so that the material information can be conveniently displayed to the user according to different unit templates, the information display of multiple people and multiple faces is realized, and the interface browsing experience of the user is improved.
Specifically, the unit template is composed of at least one of a material content type, a material layout and a display style. The material layout refers to the position information of different types of material contents in the unit template, the display style refers to the style of different types of material contents presented in the unit template, and the display style can be text size, text space, text color, background color, whether a salient frame is added, whether a salient mark is added or not, and the like. Further, if the material content type, the material layout and the display style contain more content, the material content type, the material layout and the display style in the unit template can be indicated by unique identifiers, for example, style 1 represents a number 4 word, song Ti, thickening and highlighting; pattern 1 represents word 5, red, highlighted box and highlighted logo.
It can be understood that the content corresponding to the material content type can be adjusted according to the actual information, and the material content types in different scenes are different. Taking a store recommended scene as an example, the material content type may be a store identifier (corresponding content such as store a and store B), basic information (corresponding content such as a month and a list and a distance B m), recommended information (corresponding content such as an n-th item of area a, a round trip m person within 2 days, high cost performance), image information (corresponding content such as store LOGO and a hot-sell product picture), and the like, taking a navigation scene as an example, the material content type may be a starting point (corresponding content such as XX street YY number), a destination (corresponding content such as XX building and XX community), expected arrival time (corresponding content such as x minutes and y hours), a travel mode (corresponding content such as walking, driving and riding), and the like.
Taking a feed card for showing information related to a take-out store as an example, as shown in fig. 4, a unit template of the feed card is divided into 7 areas, wherein the areas correspond to a picture, a store name (store a), basic information P1 (score: a score, sales volume: b, delivery time: x), basic information P2 (delivery: c, delivery fee: d), a delivery label (special delivery), a recommendation reason (Hangzhou side dish ranking nth name, full meat) and marketing information (xx minus yy, r-element store red packet, ww minus tt) from left to right, the areas of other contents account for one third of the total area of the feed card, the areas of the basic information P2 and the delivery label are located in the same row, and the line spacing among the areas of the store name, the basic information P1, the basic information P2, the recommendation reason and the marketing information is the same; for the display style, the basic information P1 and the basic information P2 are displayed in gray, the recommended reason is that a gray background frame is added, the font of the shop name is enlarged and thickened, and the marketing information is added with a background-free color frame so as to display more comprehensive information. As shown in fig. 5, the unit template of the Feeds card is divided into 5 areas, which respectively correspond to a picture, a shop name (shop a), basic information (score: a score, sales volume: b, delivery fee: c), recommendation reasons (Hangzhou's dish ranking nth name) and marketing information (r-ary red packet, xx minus yy) from left to right and from top to bottom, wherein the picture area occupies one third of the total area of the Feeds card, the area of other contents occupies two thirds of the total area of the Feeds card, and the line spacing between the recommendation reasons and the area of the basic information is larger than the line spacing between the recommendation reasons and the area of the marketing information; for the display style, the font of the shop name is enlarged and thickened, the score in the basic information is displayed in dark gray, the sales volume and the distribution fee in the basic information are displayed in light gray, the recommendation reason is added with a gray background frame and a 'ranking' mark, the text of the recommendation reason is thickened, the marketing information is added with a gray background frame, and the text of the marketing information adopts the difference color of the background color so as to highlight the recommendation reason and the marketing information. As shown in fig. 6, the unit template of the Feeds card is divided into 5 areas, which correspond to the picture, the shop name (shop a), the basic information (score: a score, people: e, delivery time: x), the recommended reason (Hangzhou's dish ranking nth name) and marketing information (r-ary red pack, xx minus yy) from left to right and from top to bottom, respectively, and the picture area occupies two fifths of the total area of the Feeds card, the area of the other contents occupies three fifths of the total area of the Feeds card, and the line spacing among the areas of the shop name, the basic information, the recommended reason and the marketing information is the same; for the display style, the font of the shop name is enlarged and thickened, the basic information is displayed in light gray, no background color frame is added to the recommended reason and marketing information, and the text is thickened, so that the complicated information display is simplified.
It should be noted that the generating unit template includes the following ways:
firstly, displaying a preset unit template; responding to a first operation of a layout module, and adjusting the material content type and the material layout of a preset unit template; responding to a second operation of the layout module, and determining a display style of the layout module in the preset unit template; storing a preset unit template to generate a unit template.
The preset unit template comprises a layout module of different material content types.
In this embodiment, the initial preset unit template is presented in the editing interface of the unit template, and the preset presentation may contain a layout module of a plurality of possible material content types. The unit designer can adjust the position of the layout module in the preset unit template through the first operation or remove the layout module from the preset unit template so as to achieve the purpose of changing the material content type and the material layout corresponding to different material content types. Further, the unit designer can edit the style of the layout module through the second operation, so that the display style of the layout module corresponding to the material content is determined. And finally, storing the designed preset unit template to obtain a unit template for personalized matching. Therefore, the editing flexibility of the unit template is improved, the unit template editing flow is optimized, manpower and material resources are saved, and a sufficient data basis is provided for the subsequent multi-user multi-face interface display.
For example, a plurality of layout modules are displayed in the preset unit template, and different layout modules are respectively used for displaying material contents of different material content types. The unit designer can change the positions of the layout modules corresponding to different types in a dragging mode, after the positions of the layout modules are determined, the unit designer can click on the layout modules, and at the moment, a style editing window is popped up on the interface, wherein the style editing window comprises changeable style information such as font size, font color and the like. The unit designer selects the presentation style of the layout module through a style editing window.
Obtaining a unit image; carrying out identification processing on the unit images, and determining the material content types, material layout and/or display patterns corresponding to the unit images; and generating and storing a unit template according to the material content type, the material layout and/or the display style corresponding to the unit image.
In this embodiment, in consideration of the behavior habit of the cell designer to hand-print a design draft or in a scene where the computer device is inconvenient to use, the purpose of storing the cell template is to be achieved. The unit designer can draw the unit image of the unit template in advance and upload the unit image to the server. The server side performs identification processing on the unit images, and identifies at least one of the content types, the material layout and the display patterns of the materials displayed in the unit images. And generating and storing a unit designer demand unit template based on the information. On the basis of fully considering the design habit of the unit designer and the limitation of the design scene, the personalized editing of the unit template is realized, and a sufficient data basis is provided for the subsequent multi-user and multi-face interface display.
It should be noted that, because of possible accuracy errors in image recognition, the newly generated unit templates may be presented for validation by the unit designer prior to storing the unit templates. If the unit template generated according to the unit image does not conform to the manuscript of the unit designer, the operation method provided in the first mode can be used for editing the unit template again, and the detailed description of the application is omitted.
In a third mode, determining the material content type, the material layout and/or the display style of the unit template in response to a third operation; and storing the unit template.
In this embodiment, the unit designer may directly input the required material content type, material layout and/or presentation style through the third operation to draw the required unit template through the computer device. Therefore, personalized editing of the unit template is realized, the step of hand-drawing design manuscript is omitted, the efficiency of editing the unit template is improved, and the method is beneficial to providing sufficient data base for subsequent multi-user and multi-face interface display.
Further, after the required unit templates are generated, the material content types, the material layout and/or the display patterns in the unit templates can be associated with possible user types and preset screening conditions, so that the unit templates can be screened through the user types and the preset screening conditions.
The first operation, the second operation, or the third operation includes, but is not limited to, a click operation, a key operation, a fingerprint input operation, a sliding operation, and a pressing operation. The key operation includes, but is not limited to, a single click operation, a double click operation, a long press operation, or a combination key operation on a power key, a volume key, and a main menu key of the client.
Further, step 102, that is, the server determines the unit set corresponding to the target scene, specifically includes:
102-1, if the user information corresponding to the identity information accords with the preset user information of the target scene, the server determines a unit set corresponding to the target scene.
The user information includes information related to users such as user attribute characteristics (e.g., gender, age, occupation, region, income), fingerprint characteristics, behavior characteristics (e.g., access times and consumption limits), user habit preferences (e.g., frequent commodities and frequent video users), face characteristics, voice characteristics (e.g., tone color and voice frequency), position characteristics and the like. The user information is bound with the user identity information and stored in the server. After the identity information is obtained, the user information of the current user can be obtained according to the binding relationship between the user information and the identity information.
It can be understood that the preset user information is used for screening the users capable of realizing dynamic interface configuration, and can be reasonably set according to actual service requirements.
In this embodiment, the user who can implement the dynamic interface configuration is screened through preset user information of the target scene. Under the condition that the user information corresponding to the user identity information accords with the preset user information of the target scene, the user is the user which accords with the service requirement of an operator, and the target scene can be used for selecting the unit set which accords with the target scene at the moment, so that diversified interface display can be conveniently realized through a plurality of unit templates in the unit set. Through the embodiment, diversified service requirements of operators and the operation pressure of the service end are fully considered, the operators are not only prevented from independently designing independent algorithms for different services, the application range of dynamic display interfaces is widened, manpower and material resources are saved, the operation pressure of the service end and the diversified design pressure of the unit templates can be reduced as much as possible, and particularly, the use experience of the users is greatly improved under the condition that massive users access the same interfaces at the same time.
For example, based on the historical access number, the number of non-accessed applications exceeds a preset number of days as preset user information, and when the user who makes the information display request is a user who has not used the applications beyond the preset number of days, a plurality of unit templates in the target scene are obtained, so that accurate and differentiated UI expression patterns are displayed for the user who uses the applications infrequently, the use experience of the user is improved, the user viscosity is further improved, and the access rate of the user who uses the applications infrequently is improved. Or, taking the access application program exceeding the preset times in the preset time period as preset user information, and acquiring a plurality of unit templates under the target scene when the user who makes the information display request is the user who frequently uses the application program, so that the user who frequently accesses the user interface is emphasized in displaying accurate and differentiated UI expression patterns, the novelty and the interestingness of the interface display are ensured, the fatigue of the user on the interface information display is reduced, the user viscosity is further enhanced, and the user is prevented from being bored to reduce the interface access amount.
103. The server matches the target unit template from the information unit set according to the user type corresponding to the identity information.
In particular, user types are used to distinguish the tendentious intent of different users to browse information. Taking an online shopping scene as an example, different users can be divided into a first type, a second type, a third type and the like, wherein the first type of users pay more attention to quality, the second type of users pay more attention to logistics efficiency and the third type of users pay more attention to efficient information acquisition.
It will be appreciated that the number of target unit templates matched by user type may be one or more. Considering that one display unit in the display interface can only be displayed in a unit template of one form, under the condition that a plurality of target unit templates are matched, one target unit template can be randomly selected from the plurality of target unit templates for one display unit to form a foundation for the display unit; or when a plurality of display units are needed in the display interface, a plurality of different target unit templates are adopted to display different display units respectively; or further screening the target unit templates through other conditions to obtain a target unit template finally used for displaying.
For example, the unit templates shown in fig. 4 may be matched for the first type, so that the user's knowledge of the store quality is improved by displaying more comprehensive information; similarly, the first type may match the unit template shown in FIG. 5, thereby enabling the user to quickly locate content related to quality by highlighting the reason for recommendation and marketing information. And for the third type matching unit template shown in FIG. 6, the user can obtain the store related information in a manner of simplifying the information, and meanwhile, the interface area occupied by the single store information is reduced, so that more stores can be displayed in one screen interface, and further, the efficient recommendation of the stores is realized.
In a specific application scenario, before step 103, the method further includes: the server determines user information corresponding to the identity information; and the server inputs the user information into a preset algorithm model to obtain the user type.
The preset algorithm model is obtained through training of sample user information and corresponding type labels, the type labels are used for representing user types of sample users to which the sample user information belongs, and the type labels can be marked manually or generated according to a classification algorithm.
Specifically, the preset algorithm model may be a decision tree model (decision tree mode) or an XGBoost model (Extreme Gradient Boosting), and may also be various neural Network models, for example, a deep neural Network (Deep Neural Networks, DNN) model, a convolutional Network (Convolutional Neural Networks, CNN) model, a recurrent neural Network (Recurrent Neural Networks, RNN) model, and a Residual Network (ResNet) model.
It should be noted that, identity information, user information (including but not limited to user equipment information, user personal information, etc.), and data (including but not limited to data for analysis, stored data, presented data, etc.) referred to in the present application are all information and data authorized by the user or sufficiently authorized by each party, and the collection, use, and processing of relevant data is required to comply with relevant laws and regulations and standards of relevant countries and regions, and is provided with corresponding operation entries for the user to select authorization or rejection.
In this embodiment, the user information related to the user is searched for using the identity information as a search condition. And inputting the user information into a pre-trained preset algorithm model so as to analyze the user intention through the model and determine the corresponding user type. Therefore, the trained preset algorithm model is utilized to quickly and accurately classify the users and determine the user type quantity of each user, so that the user classification efficiency is improved, the accurate classification can highlight the differentiated attention demands of different users, the follow-up unit template matching is convenient, the users can be ensured to clearly and timely learn the concerned information, and the browsing experience of the users on the interface is improved.
Further, after determining the user type through the preset algorithm model for the first time, in order to further improve the user classification efficiency, the operation resources of the server are saved, and the server can store the identity information and the analyzed user type in a correlated manner. Therefore, when the user accesses the interface again, the user type to which the user belongs can be determined from the stored user types directly through the identity information and the association relation. Therefore, the step of model operation is omitted, the offline classification of the user is realized, and the classification efficiency of the user is further improved.
104. The server side carries out configuration processing on the target unit template according to the material information to generate a display unit.
105. And the server sends the data stream of the display interface corresponding to the target scene to the client.
106. The client receives the data stream of the display interface.
107. And rendering the display interface according to the data stream by the client.
The display interface comprises at least one display unit, and different display units are used for displaying different material information. For example, as shown in fig. 7, the store recommendation interface of one screen of the client includes 3 feeds cards for displaying information related to store a, store B and store C, respectively. The data stream of the display interface is continuously updated and presented to the information stream of the display unit of the user material content.
According to the information display method provided by the embodiment, when a user needs to access the interface of the target scene, the client side to which the user belongs sends an information display request containing user identity information to the server side. And the server determines the displayable material information and a plurality of unit templates in different display forms matched with the target scene through the target scene required by the user. Further, the identity information is used for analyzing the attention tendency of the user, and the user type of the user is determined according to the attention tendency. A target unit template capable of highlighting a user focus is matched from a plurality of unit templates by using a user type matched with the identity information. And then, the target unit template is used as a template, and the required material information is configured in the target unit template to form a display unit for displaying the material information. And finally, sending the display interface data stream containing at least one display unit to the client. And rendering and displaying the display interface after the client receives the data stream. On one hand, different people can be classified, and according to an analysis algorithm of the attention tendency of the user, different user differentiated interfaces are disassembled to display the appeal, so that a client can display the differentiated user interfaces by using the user type matching typesetting style, the information display of multiple people and multiple faces is realized, further, different users can accurately acquire core attention information in the display interface, the aim of accurately pushing information is achieved, and the click rate of the user and the conversion rate of the information are improved. On the other hand, the display units in the interfaces are used as the basis of display form matching, so that display form differences of different areas in the same interface can be thinned, and diversified typesetting patterns of different areas in the same interface are realized. On the other hand, the dynamically configured display interface can omit frequent configuration operation of an operator on the user interface, the interface adjustment is more flexible, the operation cost and the configuration difficulty are reduced, and the interface browsing experience of the user is improved.
Further, as shown in fig. 2, as a refinement and extension of the specific implementation manner of the foregoing embodiment, in order to fully describe the implementation process of this embodiment, an information display method is provided, where the method includes the following steps:
201. and responding to the information display request of the target scene, and acquiring the identity information of the client in the information display request by the server.
202. And the server determines the unit set and the material information corresponding to the target scene.
The unit set comprises a plurality of unit templates, and the unit templates comprise at least one of material content types, material layout and display styles.
203. The server matches the target unit template from the information unit set according to the user type corresponding to the identity information.
204. If the number of the target unit templates is multiple, the server performs screening treatment on the multiple target unit templates according to preset screening conditions.
The preset screening conditions comprise at least one of user information corresponding to the identity information, material characteristics in the material information and scene characteristics of a target scene. The material characteristics include: whether the material content contains specified keywords, the word number of the material content, the material historical click quantity, the material historical exposure quantity and the like. The scene features include: scene type, scene age, etc.
In this embodiment, in the case of matching a plurality of target unit templates by user type, the plurality of target unit templates are further subjected to screening processing according to at least one of user information, material characteristics in the material information, and scene characteristics of a target scene, so as to select a target unit template from among a plurality of target unit templates that is more capable of highlighting information that is desired by the user. Therefore, the presentation form of the display unit in the display interface which is more suitable for the user is accurately matched, the user can accurately acquire core attention information in the display interface while the differentiated appeal distinguishing field/style expression of different users is ensured, the good browsing experience of the user is ensured, the click of the user is facilitated, and the higher information conversion rate is realized.
For example, for older people, a target unit template with a larger word size is preferentially selected in consideration of vision problems that may exist for the older people. Or, for the material content with higher historical click rate, the target unit template containing the material content type corresponding to the material content and capable of highlighting the layout or style of the material content is preferentially selected.
In a specific application scenario, step 204, that is, the server performs screening processing on the target unit template according to a preset screening condition, specifically includes the following steps:
204-1, the server determines the content type and/or the layout of the target materials corresponding to the preset screening conditions.
204-2, the server determines a target display style corresponding to the target material content type and/or the target material layout according to the corresponding relation among the material content type, the material layout and the display style.
The unit designer configures the same or different display patterns for different material content types and material arrangements in advance to form the corresponding relation among the material content types, the material arrangements and the display patterns. For example, if the material content type includes three types of ranking list, recommendation reason and daily sales, the corresponding display style may be to add a specified identifier before the content of ranking list, recommendation reason and daily sales, and the font is colored, if the material content type includes only one type of ranking list, recommendation reason and daily sales, the bold display style is adopted.
204-3, the server selects a target unit template containing the content type and/or the layout of the target material and the target display style.
In this embodiment, a target material content type and/or a target material layout more suitable for the focus of the rotting user is determined based on at least one of the user information, the material characteristics in the material information, and the scene characteristics of the target scene. And further determining a corresponding target display style according to the target material content type and/or the target material layout. Therefore, the method ensures that the user accurately acquires core attention information in the display interface while guaranteeing the differentiated appeal distinguishing field/style expression of different users, ensures good browsing experience of the user, is beneficial to promoting the user to click, and realizes higher information conversion rate.
205. The server side carries out configuration processing on the screened target unit templates according to the material information to generate the display unit.
206. And the server sends the data stream of the display interface corresponding to the target scene to the client.
207. The client receives the data stream of the display interface.
208. And rendering the display interface according to the data stream by the client.
The display interface comprises at least one display unit, and different display units are used for displaying different material information.
According to the information display method provided by the embodiment, when a user needs to access the interface of the target scene, the client side to which the user belongs sends an information display request containing user identity information to the server side. And the server determines the displayable material information and a plurality of unit templates in different display forms matched with the target scene through the target scene required by the user. Further, the user identity information is utilized to analyze the attention tendency of the user, and the user type of the user is determined based on the attention tendency. A target unit template capable of highlighting a user focus is matched from a plurality of unit templates by using a user type matched with the identity information. And then the target unit template is used as a template, and the required material information is configured in the target unit template to form a final display interface. And finally, sending the data stream of the display interface to the client. And rendering and displaying the display interface after the client receives the data stream. On one hand, different people can be classified, and according to an analysis algorithm of attention tendencies of users, different user differentiated interfaces are disassembled to display requirements, so that a client can display differentiated user interfaces by using user type matching typesetting patterns, information display of multiple people and multiple faces is realized, further, the users can accurately acquire core attention information in the display interfaces, the aim of accurately pushing information is achieved, and the click rate of the users and the conversion rate of the information are improved. On the other hand, the display units in the interfaces are used as the basis of display form matching, so that display form differences of different areas in the same interface can be thinned, and diversified typesetting patterns of different areas in the same interface are realized. On the other hand, frequent configuration operation of an operator on the user interface is omitted, the interface adjustment is more flexible, and the interface browsing experience of the user is improved while the operation cost is reduced.
Specifically, as shown in fig. 3, a store is developed for users who are stiff and flow, that is, users who have not accessed for more than 30 days. The unit designer develops the unit template on-end and uploads to a third server, generating a set of related units. It should be noted that in the process of developing the unit template, the unit template is added with the algorithm policy fields corresponding to clicking and exposing so as to collect the behavior data of the user and provide screening conditions for subsequent decisions. The cell templates may be draft, handwritten, or dragged using a platform. When the stiff flow user needs to access an interface, uploading a user uid to a first server, after the server determines material information (store information) required by an application scene, sending the material information and the user uid to a second server for processing, then analyzing the user uid by the second server through a user understanding center algorithm model, judging the user type, and simultaneously sending codes of a unit set corresponding to the application scene and the user type to a third server. And the third server determines a list of required target unit templates from the unit set corresponding to the application scene by using the user type and returns the list to the second server. In the case that the target unit template list contains a plurality of target unit templates, the second server sends the plurality of target unit templates to the fourth server for decision making. The fourth server performs algorithm modeling by combining factors such as user crowd attributes, crowd basic characteristics (such as mobile phone operating systems, sexes, account ids and the like), user behavior preferences (such as time interval preferences, ordering preferences, browsing behavior preferences and the like), consumption characteristics, user labels, space-time characteristics (such as time interval characteristics of morning, noon, evening and night and the like), platform flow evaluation results, merchant characteristics (such as high-quality merchants, cost performance merchants, list merchants and the like) and the like, and through model training, flow diversion, real-time decision, crowd strategy and the like, the user decision is deduced, decision results of a plurality of target unit templates are given, and the second server is returned. And the second server generates differentiated crowd Feeds streams by utilizing the decision result and the material information of the target unit template, and returns the crowd Feeds streams to the client through the first server. The client renders according to the Feeds stream and displays a store recommendation interface as shown in fig. 7.
In this embodiment, the lost crowd is divided into different types of users by analyzing the lost cause of the stiff crowd. Aiming at different user groups, according to a user understanding algorithm model, different user differentiation decision factors are disassembled, so that differentiated UI expression patterns are displayed on a store recommendation list, multi-user and multi-face accurate recommendation is realized, and finally the recommendation order size and the purchasing rate of stiff flow users are increased.
It should be noted that, the sequence number of each step in the above embodiment does not mean the sequence of execution sequence, and the execution sequence of each process should be determined by its function and internal logic, and should not constitute any limitation on the implementation process of the embodiment of the present application.
Further, as a specific implementation of the methods shown in fig. 1 and fig. 2, the embodiment provides an information display device, as shown in fig. 8, where the device includes: an acquisition module 81, a first determination module 82, a matching module 83, a generation module 84, a communication module 85.
The obtaining module 81 may be configured to obtain, in response to an information display request of a target scene, identity information of a client in the information display request;
a first determining module 82, configured to determine a unit set and material information corresponding to a target scene, where the unit set includes a plurality of unit templates, and the unit templates include at least one of a material content type, a material layout, and a display style;
A matching module 83, configured to match the target unit template from the information unit set according to the user type corresponding to the identity information;
the generating module 84 is configured to perform configuration processing on the target unit template according to the material information, so as to generate a display unit;
the communication module 85 may be configured to send a data stream of the presentation interface corresponding to the target scene to the client, so that the client renders the presentation interface, where the presentation interface includes at least one presentation unit.
In a specific application scenario, the information display device further includes: and the screening module (not shown in the figure) is used for screening the plurality of target unit templates according to preset screening conditions if the number of the target unit templates is multiple, wherein the preset screening conditions comprise at least one of user information corresponding to the identity information, material characteristics in the material information and scene characteristics of a target scene.
In a specific application scenario, the first determining module 82 may be further configured to determine a target material content type and a target material layout corresponding to a preset screening condition; determining a target display style corresponding to the target material content type and the target material layout according to the corresponding relation among the material content type, the material layout and the display style; the screening module is specifically configured to select a target unit template including a target material content type and/or a target material layout, and a target display style.
In a specific application scenario, the first determining module 82 may be further configured to determine user information corresponding to the identity information; inputting the user information into a preset algorithm model to obtain the user type, wherein the preset algorithm model is obtained through training of sample user information and corresponding type labels.
In a specific application scenario, the information display device further includes: a first storage module (not shown) operable to store identity information and user type in association; the first determining module 82 is specifically configured to invoke a stored user type associated with the identity information.
In a specific application scenario, the first determining module 82 may be specifically configured to determine the unit set and the material information corresponding to the target scenario if the user information corresponding to the identity information matches the preset user information of the target scenario.
In a specific application scenario, the information display device further includes: a display module (not shown in the figure) for displaying a preset unit template, wherein the preset unit template comprises a layout module of different material content types; a first configuration module (not shown) operable to adjust the material content type and the material layout of the preset cell template in response to a first operation of the layout module; and/or, in response to a second operation on the layout module, determining a display style of the layout module in the preset unit template; a second storage module (not shown in the figure) that can be used to store preset unit templates to generate unit templates.
In a specific application scenario, the acquiring module 81 may be further configured to acquire a unit image; the information display device further includes: the identification module (not shown in the figure) can be used for carrying out identification processing on the unit images and determining the material content types, material layout and/or display patterns corresponding to the unit images; the second configuration module (not shown in the figure) can be used for generating a unit template according to the material content type, the material layout and/or the display style corresponding to the unit image; a second storage module (not shown) that is operable to store the cell templates.
In a specific application scenario, the information display device further includes: a second determining module (not shown) operable to determine, in response to a third operation, a material content type, a material layout, and/or a presentation style of the unit template; a second storage module (not shown) that is operable to store the cell templates.
Further, as a specific implementation of the methods shown in fig. 1 and fig. 2, the embodiment provides an information display device, as shown in fig. 9, where the device includes: a communication module 91 and a display module 92.
The communication module 91 is configured to receive a data stream of a display interface corresponding to a target scene sent by a server;
the display module 92 is configured to render a display interface according to a data stream, where the display interface includes at least one display unit, the display unit is generated by a server according to a target unit template and material information corresponding to a target scene, the target unit template is obtained by matching a unit set corresponding to the target scene according to identity information of a client, the unit set includes a plurality of unit templates, and the unit template includes at least one of a material content type, a material layout and a display style.
In a specific application scene, the target unit template is obtained by screening a server according to preset screening conditions, wherein the preset screening conditions comprise at least one of user information corresponding to identity information, material characteristics in material information and scene characteristics of the target scene.
Further, as a specific implementation of the methods shown in fig. 1 and fig. 2, the embodiment provides an information display device, which includes: the system comprises a first control module and a second control module.
The first control module is used for controlling the server to respond to the information display request of the target scene and acquiring the identity information of the client in the information display request; the control server determines a unit set and material information corresponding to the target scene, wherein the unit set comprises a plurality of unit templates, and the unit templates comprise at least one of material content types, material layout and display patterns; the control server matches a target unit template from the information unit set according to the user type corresponding to the identity information; the control server side carries out configuration processing on the target unit template according to the material information to generate a display unit; the control server side sends the data stream of the display interface corresponding to the target scene to the client side;
The second control module is used for controlling the client to receive the data flow of the display interface corresponding to the target scene sent by the server; and rendering a display interface by the client according to the data stream, wherein the display interface comprises at least one display unit.
In a specific application scenario, the first control module is further configured to, if the number of the target unit templates is multiple, control the server to perform screening processing on the multiple target unit templates according to a preset screening condition, where the preset screening condition includes at least one of user information corresponding to the identity information, material characteristics in the material information, and scenario characteristics of the target scenario.
In a specific application scene, the first control module is specifically used for controlling the server to determine a target material content type and/or a target material layout corresponding to a preset screening condition; the control server determines a target display style corresponding to the target material content type and/or the target material layout according to the corresponding relation among the material content type, the material layout and the display style; and the control server selects a target unit template comprising the content type and/or the layout of the target materials and the target display style.
In a specific application scene, the first control module is further used for controlling the server to determine user information corresponding to the identity information; and the control server inputs the user information into a preset algorithm model to obtain the user type, wherein the preset algorithm model is obtained through training of sample user information and corresponding type labels.
In a specific application scene, the first control module is further used for controlling the server to store identity information and user types in an associated mode; and the control server side invokes the stored user type associated with the identity information.
In a specific application scenario, the first control module is specifically configured to control the server to determine a unit set corresponding to the target scenario if the user information corresponding to the identity information accords with preset user information of the target scenario.
In a specific application scene, the first control module is further used for controlling the server to display a preset unit template, wherein the preset unit template comprises layout modules of different material content types; the control server responds to the first operation of the layout module and adjusts the material content type and the material layout of the preset unit template; and/or the control server responds to the second operation of the layout module and determines the display style of the layout module in the preset unit template; and the server stores a preset unit template to generate the unit template.
In a specific application scene, the first control module is further used for controlling the server to acquire a unit image; the control server side performs identification processing on the unit images and determines the material content types, material layout and/or display patterns corresponding to the unit images; and the control server generates and stores a unit template according to the material content type, the material layout and/or the display style corresponding to the unit image.
In a specific application scene, the first control module is further used for controlling the server to respond to the third operation and determining the material content type, the material layout and/or the display style of the unit template; and controlling the storage unit template of the server.
It should be noted that, other corresponding descriptions of each functional unit related to the information display apparatus provided in this embodiment may refer to corresponding descriptions in fig. 1 and fig. 2, and are not described herein again.
Based on the above methods shown in fig. 1 and 2, correspondingly, the present embodiment further provides a storage medium, on which a computer program is stored, which when executed by a processor, implements the above information presentation method shown in fig. 1 and 2.
Based on such understanding, the technical solution of the present application may be embodied in the form of a software product, where the software product to be identified may be stored in a non-volatile storage medium (may be a CD-ROM, a U-disc, a mobile hard disk, etc.), and include several instructions for causing a computer device (may be a personal computer, a server, or a network device, etc.) to execute the method described in each implementation scenario of the present application.
Based on the method shown in fig. 1 and fig. 2 and the embodiment of the information display apparatus shown in fig. 8 and fig. 9, in order to achieve the above object, the present embodiment further provides a computer device for information display, which may specifically be a personal computer, a server, a smart phone, a tablet computer, a smart watch, or other network devices, where the computer device includes a storage medium and a processor; a storage medium storing a computer program and an operating system; a processor for executing a computer program to implement the method as shown in fig. 1 and 2.
Optionally, the computer device may further include an internal memory, a communication interface, a network interface, a camera, a Radio Frequency (RF) circuit, a sensor, an audio circuit, a WI-FI module, a Display screen (Display), an input device such as a Keyboard (Keyboard), and the like, and optionally, the communication interface may further include a USB interface, a card reader interface, and the like. The network interface may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface), etc.
It will be appreciated by those skilled in the art that the computer device structure provided by the present embodiment for identification of an operational action is not limiting of the computer device and may include more or fewer components, or may combine certain components, or a different arrangement of components.
The storage medium may also include an operating system, a network communication module. The operating system is a program for managing the hardware of the computer device and the software resources to be identified, and supports the operation of the information processing program and other software and/or programs to be identified. The network communication module is used for realizing communication among all components in the storage medium and communication with other hardware and software in the information processing computer equipment.
From the above description of the embodiments, it will be apparent to those skilled in the art that the present application may be implemented by means of software plus necessary general hardware platforms, or may be implemented by hardware. By applying the technical scheme, the identity information of the client in the information display request is obtained in response to the information display request of the target scene; determining a unit set and material information corresponding to a target scene, wherein the unit set comprises a plurality of unit templates, and the unit templates comprise at least one of material content types, material layout and display patterns; matching a target unit template from the information unit set according to the user type corresponding to the identity information; configuring a target unit template according to the material information to generate a display unit; and sending the data stream of the display interface corresponding to the target scene to the client for rendering the display interface by the client, wherein the display interface comprises at least one display unit. Or receiving a data stream of a display interface corresponding to the target scene sent by the server; and rendering and displaying the display interface according to the data stream, wherein the display interface comprises at least one display unit, and the display unit is generated according to a target unit template matched with the identity information of the client and material information corresponding to the target scene. Compared with the prior art, on one hand, the method can classify different crowds, disassemble the differentiated interfaces of different users to display the appeal according to the analysis algorithm of the attention tendency of the users, enable the client to display the differentiated user interfaces by using the user type matching typesetting style, realize the information display of multiple people and multiple sides, further enable the users to accurately acquire core attention information in the display interface, achieve the aim of accurately pushing information, and facilitate the improvement of the click rate of the users and the conversion rate of the information. On the other hand, the display units in the interfaces are used as the basis of display form matching, so that display form differences of different areas in the same interface can be thinned, and diversified typesetting patterns of different areas in the same interface are realized. On the other hand, frequent configuration operation of an operator on the user interface is omitted, the interface adjustment is more flexible, and the interface browsing experience of the user is improved while the operation cost is reduced. Is not necessarily required to implement the present application. Those skilled in the art will appreciate that modules in an apparatus in an implementation scenario may be distributed in an apparatus in an implementation scenario according to an implementation scenario description, or that corresponding changes may be located in one or more apparatuses different from the implementation scenario. The modules of the implementation scenario may be combined into one module, or may be further split into a plurality of sub-modules.
The foregoing application serial numbers are merely for description, and do not represent advantages or disadvantages of the implementation scenario. The foregoing disclosure is merely a few specific implementations of the present application, but the present application is not limited thereto and any variations that can be considered by a person skilled in the art shall fall within the protection scope of the present application.

Claims (10)

1. An information display method, characterized in that the method comprises:
responding to an information display request of a target scene, and acquiring identity information of a client in the information display request;
determining a unit set and material information corresponding to the target scene, wherein the unit set comprises a plurality of unit templates, and the unit templates comprise at least one of material content types, material layout and display styles;
matching a target unit template from the information unit set according to the user type corresponding to the identity information;
carrying out configuration processing on the target unit template according to the material information to generate a display unit;
and sending the data stream of the display interface corresponding to the target scene to the client for rendering and displaying the display interface by the client, wherein the display interface comprises at least one display unit.
2. The method of claim 1, wherein after the matching the target unit template from the information unit set according to the user type corresponding to the identity information, the method further comprises:
and if the number of the target unit templates is multiple, screening the multiple target unit templates according to preset screening conditions, wherein the preset screening conditions comprise at least one of user information corresponding to the identity information, material characteristics in the material information and scene characteristics of the target scene.
3. The method according to claim 2, wherein the screening the target unit template according to a preset screening condition includes:
determining a target material content type and/or a target material layout corresponding to the preset screening conditions;
determining a target display style corresponding to the target material content type and/or the target material layout according to the corresponding relation among the material content type, the material layout and the display style;
and selecting the target unit template comprising the target material content type and/or the target material layout and the target display style.
4. An information display method, characterized in that the method comprises:
receiving a data stream of a display interface corresponding to a target scene sent by a server;
and rendering and displaying the display interface according to the data stream, wherein the display interface comprises at least one display unit, the display unit is generated by the server according to a target unit template and material information corresponding to the target scene, the target unit template is obtained by matching a unit set corresponding to the target scene according to identity information of a client, the unit set comprises a plurality of unit templates, and the unit templates comprise at least one of material content types, material layout and display styles.
5. An information display method, characterized in that the method comprises:
the method comprises the steps that a server side responds to an information display request of a target scene, and identity information of a client side in the information display request is obtained;
the server determines a unit set and material information corresponding to the target scene, wherein the unit set comprises a plurality of unit templates, and the unit templates comprise at least one of material content types, material layout and display patterns;
The server matches a target unit template from the information unit set according to the user type corresponding to the identity information;
the server side carries out configuration processing on the target unit template according to the material information to generate a display unit;
the server side sends the data stream of the display interface corresponding to the target scene to the client side;
the client receives a data stream of a display interface corresponding to a target scene sent by the server;
and rendering and displaying the display interface by the client according to the data stream, wherein the display interface comprises at least one display unit.
6. An information presentation apparatus, the apparatus comprising:
the acquisition module is used for responding to an information display request of a target scene and acquiring the identity information of a client in the information display request;
the first determining module is used for determining a unit set and material information corresponding to the target scene, wherein the unit set comprises a plurality of unit templates, and the unit templates comprise at least one of material content types, material layout and display styles;
the matching module is used for matching a target unit template from the information unit set according to the user type corresponding to the identity information;
The generating module is used for carrying out configuration processing on the target unit template according to the material information to generate a display unit;
and the communication module is used for sending the data stream of the display interface corresponding to the target scene to the client so as to render and display the display interface by the client, wherein the display interface comprises at least one display unit.
7. An information presentation apparatus, the apparatus comprising:
the communication module is used for receiving the data stream of the display interface corresponding to the target scene sent by the server;
the display module is used for rendering and displaying the display interface according to the data stream, wherein the display interface comprises at least one display unit, the display unit is generated by the server according to a target unit template and material information corresponding to the target scene, the target unit template is obtained by matching a unit set corresponding to the target scene according to identity information of a client, the unit set comprises a plurality of unit templates, and the unit templates comprise at least one of material content types, material layout and display patterns.
8. An information presentation apparatus, the apparatus comprising:
The first control module is used for controlling the server to respond to an information display request of a target scene and acquiring the identity information of the client in the information display request; the method comprises the steps of,
controlling the server to determine a unit set and material information corresponding to the target scene, wherein the unit set comprises a plurality of unit templates, and the unit templates comprise at least one of material content types, material layout and display patterns; the method comprises the steps of,
controlling the server to match a target unit template from the information unit set according to the user type corresponding to the identity information; the method comprises the steps of,
controlling the server to perform configuration processing on the target unit template according to the material information to generate a display unit; the method comprises the steps of,
the server side is controlled to send the data stream of the display interface corresponding to the target scene to the client side;
the second control module is used for controlling the client to receive the data flow of the display interface corresponding to the target scene sent by the server; the method comprises the steps of,
and rendering and displaying the display interface by the client according to the data stream, wherein the display interface comprises at least one display unit.
9. A storage medium having stored thereon a computer program, which when executed by a processor, implements the steps of the method of any of claims 1 to 5.
10. A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the computer program when executed by the processor implements the steps of the method according to any one of claims 1 to 5.
CN202310457474.8A 2023-04-25 2023-04-25 Information display method and device, storage medium and computer equipment Pending CN116467033A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202310457474.8A CN116467033A (en) 2023-04-25 2023-04-25 Information display method and device, storage medium and computer equipment

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202310457474.8A CN116467033A (en) 2023-04-25 2023-04-25 Information display method and device, storage medium and computer equipment

Publications (1)

Publication Number Publication Date
CN116467033A true CN116467033A (en) 2023-07-21

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Family Applications (1)

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Country Status (1)

Country Link
CN (1) CN116467033A (en)

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