CN116233542A

CN116233542A - Video playing method, device, equipment and storage medium

Info

Publication number: CN116233542A
Application number: CN202111458128.9A
Authority: CN
Inventors: 胡俊成; 徐军; 范增辉; 凌周骏一; 卓晓光
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2021-12-02
Filing date: 2021-12-02
Publication date: 2023-06-06

Abstract

The embodiment of the application provides a video playing method, a device, equipment and a storage medium, which can be applied to various scenes such as cloud technology, artificial intelligence, intelligent traffic, vehicle-mounted and the like, and the method comprises the following steps: and in the playing process of the target video, monitoring the target time length of the target object watching the target video. And when the target duration meets the preset multimedia information triggering condition, determining a target inserting position of the target multimedia information in the un-broadcast video part of the target video. And then playing the target multimedia information when the target video is played to the target inserting position. Whether to trigger inserting the target multimedia information in the target video is determined by monitoring the target time length of the target object watching the target video, so that not only is the missing of the multimedia information avoided, but also the short-time throwing of the multimedia information in the target object watching the target video is avoided, the effect of playing the multimedia information in the video is improved, and the video watching experience of the target object is further improved.

Description

Video playing method, device, equipment and storage medium

Technical Field

The embodiment of the application relates to the technical field of computers, in particular to a video playing method, a video playing device, video playing equipment and a storage medium.

Background

In recent years, with optimization of network environment and popularization of mobile intelligent devices, video is rapidly developed as a content bearing form, and is a popular medium for target objects, which attracts a large number of third party objects, and multimedia information is put in the video.

In the related art, the position of the inserted multimedia information in the video is fixed. For example, taking the example that the multimedia information is an advertisement, assuming that the duration of one video is 50 minutes, the first playing position of the multimedia information is the 10 th minute of the video and the second playing position of the multimedia information is the 40 th minute of the video.

However, in the process of watching the video by the target object, if the playing progress of the video is adjusted by dragging the video progress bar, the effect of playing the multimedia information in the video is poor, which specifically includes the following two cases: case 1: if the new play start position is close to the play position of the multimedia information, the multimedia information can be immediately started to be played. Case 2: if the new play start position crosses the play position of the multimedia information, the multimedia information will not be played.

Therefore, the above method for inserting multimedia information at a fixed position in video can easily result in poor effect of playing multimedia information in video.

Disclosure of Invention

The embodiment of the application provides a video playing method, device, equipment and storage medium, which are used for improving the effect of playing multimedia information in video.

In one aspect, an embodiment of the present application provides a video playing method, where the method includes:

in the playing process of a target video, monitoring the target time length of watching the target video by a target object;

when the target duration meets a preset multimedia information triggering condition, determining a target spot of target multimedia information in an un-broadcast video part of the target video;

and when the target video is played to the target inserting position, playing the target multimedia information.

In one aspect, an embodiment of the present application provides a video playing device, including:

the monitoring module is used for monitoring the target time length of watching the target video by the target object in the playing process of the target video;

the processing module is used for determining a target inserting position of target multimedia information in an un-broadcast video part of the target video when the target duration meets a preset multimedia information triggering condition;

and the playing module is used for playing the target multimedia information when the target video is played to the target inserting position.

Optionally, the monitoring module is specifically configured to:

and monitoring the target time length of the target object for watching the target video by taking the time point of starting to play the target video or taking the time point of ending to play the multimedia information last time as the starting point.

Optionally, the processing module is specifically configured to:

when the target duration reaches a first preset duration and the number of times of inserting the multimedia information in the target video is smaller than a preset number of times, determining a target inserting position of the target multimedia information in an un-inserted video part of the target video.

Optionally, the playing module is specifically configured to:

acquiring at least one target candidate point in the un-broadcast video part from each candidate point in the target video;

and taking the target candidate point position, the time interval of which with the current playing position meets the preset condition, in the at least one target candidate point position as the target inserting position of the target multimedia information.

Optionally, the candidate points are: and the difference degree in the target video is larger than the demarcation point between two adjacent video clips with preset threshold values.

Optionally, the system further comprises a screening module;

The screening module is specifically used for:

acquiring at least one non-candidate point in the target video before acquiring at least one target candidate point in the non-broadcast video part from each candidate point in the target video;

for the at least one non-candidate point location, the following steps are performed: and removing candidate points in the target video, wherein the time interval between the candidate points and one non-candidate point is smaller than a second preset duration.

Optionally, the playing module is specifically configured to:

when the target video is played to the target spot, sending a multimedia request carrying the target spot to a server, so that the server determines the video content of the target video at the target spot and acquires target multimedia information associated with the video content;

and receiving the target multimedia information sent by the server and playing the target multimedia information.

Optionally, the playing module is specifically configured to:

when the target video is played to the target spot, sending a multimedia request carrying a target object identifier to a server so that the server obtains a history play record of the target object identifier, determining a viewing preference attribute of the target object identifier based on the history play record, and obtaining target multimedia information associated with the viewing preference attribute;

Optionally, the playing module is further configured to:

and displaying prompt information for playing the multimedia information before the target video is played to the target inserting position.

In one aspect, embodiments of the present application provide a computer device including a memory, a processor, and a computer program stored on the memory and executable on the processor, where the processor implements the steps of the video playing method described above when the processor executes the program.

In one aspect, embodiments of the present application provide a computer readable storage medium storing a computer program executable by a computer device, which when run on the computer device, causes the computer device to perform the steps of the video playing method described above.

In one aspect, embodiments of the present application provide a computer program product comprising a computer program stored on a computer readable storage medium, the computer program comprising program instructions which, when executed by a computer device, cause the computer device to perform the steps of the video playback method described above.

In the embodiment of the application, whether the inter-cut target multimedia information is triggered in the target video is determined by monitoring the target time length of the target object watching the target video, so that not only is the missing of the multimedia information avoided, but also the short-time throwing of the multimedia information in the time length of the target object watching the target video is avoided, the effect of playing the multimedia information in the video is improved, and further the video watching experience of the target object is improved.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings that are needed in the description of the embodiments will be briefly described below, it will be apparent that the drawings in the following description are only some embodiments of the present invention, and that other drawings can be obtained according to these drawings without inventive effort for a person skilled in the art.

Fig. 1a is a schematic diagram of a video playing interface according to an embodiment of the present application;

fig. 1b is a schematic diagram of a video playing interface according to an embodiment of the present application;

fig. 1c is a schematic diagram of a video playing interface according to an embodiment of the present application;

fig. 2 is a schematic structural diagram of a system architecture according to an embodiment of the present application;

Fig. 3a is a schematic diagram of a video playing interface according to an embodiment of the present application;

fig. 3b is a schematic diagram of a video playing interface according to an embodiment of the present application;

fig. 4 is a flow chart of a video playing method according to an embodiment of the present application;

fig. 5 is a schematic diagram of a video playing interface according to an embodiment of the present application;

FIG. 6a is a schematic diagram of a video playing timeline and a natural timeline according to an embodiment of the present application;

FIG. 6b is a schematic diagram of a video playback timeline and a natural timeline according to an embodiment of the present application;

FIG. 7 is a schematic diagram of a video playing timeline and a natural timeline according to an embodiment of the present application;

fig. 8 is a schematic diagram of a video playing interface according to an embodiment of the present application;

fig. 9a is a schematic diagram of a video playing interface according to an embodiment of the present application;

fig. 9b is a schematic diagram of a video playing interface according to an embodiment of the present application;

fig. 9c is a schematic diagram of a video playing interface according to an embodiment of the present application;

fig. 10 is a flowchart of a method for obtaining target multimedia information according to an embodiment of the present application;

fig. 11 is a flowchart of a method for obtaining target multimedia information according to an embodiment of the present application;

Fig. 12 is a flowchart of a video playing method according to an embodiment of the present application;

fig. 13 is a flowchart of a video playing method according to an embodiment of the present application;

fig. 14 is a schematic structural diagram of a video playing device according to an embodiment of the present application;

fig. 15 is a schematic structural diagram of a computer device according to an embodiment of the present application.

Detailed Description

In order to make the objects, technical solutions and advantageous effects of the present invention more apparent, the present invention will be further described in detail with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the invention.

For ease of understanding, the terms involved in the embodiments of the present invention are explained below.

Media: the medium for transmitting information refers to a means, channel, carrier, intermediary or technical means for transmitting information and acquiring information by a person, and also refers to a means and means for transmitting information such as characters, sound and the like. Advertising media refers to some application programs in the internet that are able to reach users, such as video applications, instant messaging applications, live applications, short video applications, shopping applications, etc.

An advertiser: and a main body for advertising.

Advertisement position: a location in a medium where an advertisement can be inserted.

Advertisement library: the magnitude of the advertisement library is larger in the set of advertisements delivered by a certain media.

Advertisement engine: for interaction between media and advertisement library, it is responsible for distributing proper advertisement to advertisement position of media for playing.

Advertisement request: before inserting an advertisement in a medium, an advertisement request is initiated to an advertisement engine, wherein the advertisement request needs to carry the following information: the advertisement space request time length and the advertisement space request paste number.

Advertisement request duration: the advertisement duration of the media request to the advertisement engine, for example, when the advertisement request duration is 120 seconds, indicates that the advertisement duration of the maximum play is 120s.

Number of advertisement request pastes: the number of advertisements requested by the media from the advertisement engine, for example, when the number of advertisement request posts is 4, indicates that the number of advertisements played at most is 4.

Inserting patch advertisements in video: the video playing method can also be called as a middle-mounted advertisement or a middle-inserted advertisement, and is played at a middle position of video playing. For example, one video is 50 minutes long, then the advertisement played at both the 10 th and 40 th minutes of the video is a tile advertisement in the video.

Middle paste advertisement point position: the insertion position of the insertion patch advertisement in the video. For example, the duration of one video is 50 minutes, and advertisements are inserted in 10 th minute of the video and 40 th minute of the video, so that the 10 th minute of the video and the 40 th minute of the video are the inserting advertisement points.

Number of advertisement spots on the middle sticker: the number of spot sizes of the in-spot ads in one video indicates the number of spot sizes of the in-spot ads that can be inserted in one video. For example, the duration of one video is 50 minutes, and advertisements are posted in the 10 th minute of the video and the 40 th minute of the video, so the number of the interposed advertisement points in the video is 2. Generally, the longer the time of one video, the larger the number of the in-break points, but there is an upper limit value for the number of in-break points in one video.

Middle paste advertisement point position interval: the time interval between two adjacent ad spot insertion in a video. For example, the duration of one video is 50 minutes, and advertisements are posted in the 10 th minute and 40 th minute of the video, so that in the video, the first inter-cut advertisement point is the 10 th minute of the video, the second inter-cut advertisement point is the 40 th minute of the video, and the inter-cut advertisement point interval between the first inter-cut advertisement point and the second inter-cut advertisement point is 30 minutes.

If there are at least three in-break spots in a video, then the average in-break spot spacing needs to be calculated. For example, the duration of one video is 50 minutes, and advertisements are inserted in 10 minutes of the video, 30 minutes of the video and 40 minutes of the video, so that in the video, the first insertion advertisement point is the 10 minutes of the video, the second insertion advertisement point is the 30 minutes of the video, and the third insertion advertisement point is the 40 minutes of the video. The inter-break spot spacing between the first inter-break spot and the second inter-break spot is 20 minutes, the inter-break spot spacing between the second inter-break spot and the third inter-break spot is 10 minutes, and then the inter-break spot spacing is 15 minutes.

The following describes the design ideas of the embodiments of the present application.

Video is rapidly developed as a content bearing form, and is a popular medium for target objects, which attracts a large number of third party objects, and multimedia information is put in the video. In the related art, the position of the inserted multimedia information in the video is fixed.

For example, taking a multimedia message as an advertisement as shown in fig. 1a, assume that a video has a duration of 50 minutes, a first playing position 101 of the advertisement is a 10 th minute of the video, and a second playing position 102 of the advertisement is a 40 th minute of the video.

However, in the process of watching the video by the target object, if the playing progress of the video is adjusted by dragging the video progress bar, the effect of playing the multimedia information in the video is poor, which specifically includes the following two cases:

in case 1, referring to fig. 1b, if the new play start position 103 is the 9 th minute of the video, then the advertisement starts to be played after viewing the video for 1 minute, thereby bringing bad experience to the user.

In case 2, referring to fig. 1c, if the new play start position 104 is the 11 th minute of the video, then the advertisement at the first play position 101 will not be played any more, resulting in poor advertisement delivery effect.

In view of this, an embodiment of the present application provides a video playing method, including:

and in the playing process of the target video, monitoring the target time length of the target object watching the target video. And when the target duration meets the preset multimedia information triggering condition, determining a target inserting position of the target multimedia information in the un-broadcast video part of the target video. And then playing the target multimedia information when the target video is played to the target inserting position.

Referring to fig. 2, a system architecture diagram applicable to the embodiments of the present application at least includes a terminal device 201 and a server 202, where the number of terminal devices 201 may be one or more, and the number of servers 202 may be one or more, and the number of terminal devices 201 and the number of servers 202 are not specifically limited in the present application.

The terminal device 201 is pre-installed with video applications, where the video applications include a video playing application, a short video application, a live broadcast application, and the like, and the types of video applications include a client application, a web page application, an applet application, and the like. The terminal device 201 may be, but is not limited to, a smart phone, a tablet computer, a notebook computer, a desktop computer, a smart home appliance, a smart voice interaction device, a smart car-mounted device, and the like.

The server 202 is a background server of the video application, and the server 202 may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, a content distribution network (Content Delivery Network, CDN), basic cloud computing services such as big data and an artificial intelligence platform. The terminal device 201 and the server 202 may be directly or indirectly connected through wired or wireless communication, which is not limited herein.

The video processing method in the embodiment of the present application may be executed by the terminal device 201, may be executed by the server 202, or may be executed by the terminal device 201 and the server 202 interactively.

The video playing method in the embodiment of the present application executed by the terminal device 201 includes the following steps:

the terminal device 201 monitors a target duration of the target object watching the target video during the playing of the target video. And when the target duration meets the preset multimedia information triggering condition, determining a target inserting position of the target multimedia information in the un-broadcast video part of the target video. And then playing the target multimedia information when the target video is played to the target inserting position.

In practical application, the video playing method in the embodiment of the application can be applied to any multimedia information playing scene.

For example, the duration of the target video is set to 50 minutes by taking the multimedia information as a middle-mounted advertisement. The terminal device 201 plays the target video in response to the operation of starting the target video, and monitors the target duration for the target object to watch the target video.

As shown in fig. 3a, when the target duration reaches 10 minutes, it is determined that the target duration meets a preset multimedia information triggering condition, and in the un-broadcast video portion of the target video, the target spot 301 of the middle-mounted advertisement, that is, the 11 th minute of video playing, is determined.

As shown in fig. 3b, when the target video is played to 11 th minute, a 30 second midcast advertisement is played.

Whether the inter-cut advertisement is triggered in the target video is determined by monitoring the target time length of the target object watching the target video, so that the inter-cut advertisement is avoided, meanwhile, the inter-cut advertisement is avoided being played in the short time length of the target object watching the target video, the inter-cut advertisement playing effect is improved, and further the video watching experience of the target object is improved.

Based on the system architecture diagram shown in fig. 2, the embodiment of the present application provides a flow of a video playing method, as shown in fig. 4, where the flow of the method is performed by a computer device, and the computer device may be the terminal device 201 and/or the server 202 shown in fig. 2, and includes the following steps:

Step 401, during the playing process of the target video, monitoring the target time length of the target object watching the target video.

Specifically, starting playing the target video until exiting from playing the target video is the life cycle of the target video, and monitoring the target time length of the target object watching the target video in the life cycle of the target video, wherein the target time length is the natural time length in the playing process of the target video.

For example, it is assumed that from the start play position of the target video, play is paused from 10 minutes of the target video in the normal play mode for a pause period of 5 minutes, and then from 10 minutes of the target video, play is paused from 15 minutes of the target video in the normal play mode. Since the target video is not played within 5 minutes of the pause, the target duration for watching the target video by the obtained target object is monitored to be 15 minutes.

For example, assume that from the start play position of the target video, play is performed to the 10 th minute of the target video in the normal play mode. The target object drags the video progress bar to 15 minutes of the target video, and then starts from 15 minutes of the target video, and plays to 20 minutes of the target video according to the normal play mode. At this time, the target length of time for which the obtained target object is monitored to view the target video is 15 minutes.

For example, assume that the terminal device starts the target video in the video application, when playing the target video from the initial playing position of the target video to the 10 th minute of the target video according to the normal playing mode, the terminal device switches to the instant messaging application, switches back to the video application again after 10 minutes, and continues playing the target video to the 15 th minute of the target video according to the normal playing mode. Since the target video is not played within 10 minutes of switching to the instant messaging application, the target duration of watching the target video by the target object obtained by monitoring is 15 minutes.

For example, assuming that from the initial playing position of the target video, playing is performed to the 10 th minute of the target video according to the double-speed playing mode, and the natural duration of the process is 5 minutes, the target duration of watching the target video by the obtained target object is monitored to be 5 minutes.

Step 402, when the target duration meets the preset multimedia information triggering condition, determining a target spot of the target multimedia information in the un-broadcast video portion of the target video.

Specifically, the multimedia information triggering condition may be set according to actual needs, for example, the target duration reaches the preset duration. When the target video allows multiple triggers of inserting multimedia information, the triggering conditions of the corresponding multimedia information can be the same or different each time. For example, the triggering condition of the first time triggering the inter-cut multimedia information is that the target duration reaches 10 minutes, and the triggering condition of the second time triggering the inter-cut multimedia information is that the target duration reaches 30 minutes.

The targeted multimedia information may be advertisements, notifications, etc., wherein the types of advertisements include mid-paste advertisements, operation advertisements, sponsor advertisements, public welfare advertisements, etc. The target spot of the multimedia information may be the current playing position or the target spot in the un-played video part.

Step 403, playing the target multimedia information when the target video is played to the target spot.

Specifically, if the target spot is the current playing position, playing the target multimedia information when the target duration meets the preset multimedia information triggering condition. If the target spot is the target point in the un-broadcast video part, continuing to play the target video to the target point when the target duration meets the preset multimedia information triggering condition, and then playing the target multimedia information at the target point.

Optionally, before the target video is played to the target spot, a prompt message for playing the multimedia information may be displayed, where the prompt message for playing the multimedia information may be a text, a countdown timer, an animation effect, and the like.

For example, as shown in fig. 5, assuming that the target spot is the 10 th minute of the target video, when playing from the initial playing position of the target video to the 9 th minute of the target video for 30 seconds according to the normal playing mode, the text information of "about to enter advertisement" and a countdown timer are displayed, wherein the countdown timer starts to count down from 30 s.

Before the target video is played to the target inserting position, prompt information of playing the multimedia information is displayed so as to remind the target object of the target multimedia information to be played, and therefore video watching experience of the target object is improved.

When the target spot of the target multimedia information is determined, the terminal equipment sends a multimedia request to the server, wherein the multimedia request comprises total playing time length, total number and the like of the multimedia information, and the total playing time length and the total number of the multimedia information are determined according to factors such as video content types, video time length, regions where target objects are located and the like. And the terminal equipment receives the target multimedia information returned by the server, and plays the target multimedia information when the target video is played to the target inserting position.

For example, when the target inserting position of the target multimedia information is determined, an advertisement request is sent to a server, wherein the advertisement request carries advertisement request duration and advertisement request number, the advertisement request duration is 60s, and the advertisement request number is 3.

The advertisement engine in the server obtains the advertisement combination with the best advertising benefit from the advertisement library by taking the total duration of the advertisements less than or equal to 60s and the number of advertisement request pastes less than or equal to 3 as screening conditions. Suppose that the advertisement engine obtains the combination of advertisements as: (middle-paste advertisement 1, 40 s) and (middle-paste advertisement 2, 20 s), the advertisement combination is sent to the terminal equipment, and the terminal equipment plays the middle-paste advertisement 1 and the middle-paste advertisement 2 in the advertisement combination at the target inserting position.

It should be noted that, the terminal device may also obtain the target multimedia information from the server when the target video is played to the target spot, or may obtain the target multimedia information from the server when the target video is started, which is not specifically limited in this application.

Optionally, in the step 401, the embodiment of the present application at least provides that the following several embodiments monitor a target duration for a target object to watch the target video:

in the first embodiment, a time point when the target video starts to be played is taken as a starting point, and a target time length when the target object watches the target video is monitored in a playing process of the target video.

Specifically, the time point when the playing of the target video starts is a natural time point, such as 8:00 am.

For example, the time point at which the playing of the target video starts is set to be 8:00 a.m., the terminal device plays from the initial playing position of the target video to the 10 th minute of the target video according to the normal playing mode (the corresponding time point is 8:10 a.m.), and the target duration of watching the target video by the obtained target object is monitored to be 10 minutes.

As shown in fig. 6a, it is assumed that after 60 seconds of the middle-mounted advertisement is inserted in the 10 th minute of the target video, the middle-mounted advertisement is played from the 10 th minute of the target video to the 15 th minute of the target video (corresponding time point is 8:16 a.m.) according to the normal play mode after the middle-mounted advertisement is played. Since the target video is not played when the advertisement is posted in 60 seconds, the target object obtained by monitoring is watched for a target duration of (16-1=15) minutes starting from 8:00 am.

As shown in fig. 6b, it is assumed that after 60 seconds of the middle-mounted advertisement is inserted in the 10 th minute of the target video, the middle-mounted advertisement is played from the 10 th minute of the target video to the 15 th minute of the target video (corresponding time point is 8:13 a.m.) according to the double-speed playing mode after the middle-mounted advertisement is played. Since the target video is not played when the advertisement is posted in 60 seconds, the target object obtained by monitoring is watched for a target duration of (13-1=12) minutes starting from 8:00 am.

In the second embodiment, a time point when the playing of the multimedia information is finished at the last time is taken as a starting point, and a target time length of the target object watching the target video is monitored in a playing process of the target video.

For example, the time point at which the target video starts to be played is set to be 8:00 a.m., from the initial playing position of the target video, the target video is played to the 10 th minute (corresponding time point is 8:10 a.m.) of the target video according to the normal playing mode, and the target duration of watching the target video by the obtained target object is monitored to be 10 minutes.

As shown in fig. 6a, assume that a 60 second mid-post advertisement is inserted at the 10 th minute of the target video, and the time point when the mid-post advertisement spot is played is 8:11 am. After the middle-mounted advertisement position is played, starting from the 10 th minute of the target video, playing the target video to the 15 th minute (corresponding time point is 8:16 am) of the target video according to a normal playing mode, wherein the target video is not played when the middle-mounted advertisement is played for 60 seconds, and therefore the target time length of watching the target video by the obtained target object is monitored to be (16-11=5) minutes by taking 8:11 am as a starting point.

As shown in fig. 7, assuming that a 60 second mid-post advertisement is inserted in the 10 th minute of the target video, wherein the mid-post advertisement is a 60 second video segment embedded in the target video, when the playing of the mid-post advertisement bit is finished, the target video is played to 11 th minute, and at this time, the corresponding time point is 8:11 a.m. After the middle advertisement position is played, starting from the 11 th minute of the target video, playing the target video to the 16 th minute of the target video according to the normal playing mode (the corresponding time point is 8:16 am). Since the target video is not played when the advertisement is posted in 60 seconds, the target object obtained by monitoring is watched for a target duration of (16-11=5) minutes starting from 8:11 am.

In the embodiment of the application, different time points are used as starting points, and in the playing process of the target video, the target time length of the target object watching the target video is monitored, so that the diversity of the monitoring target time length mode is improved, and the diversity of the inserting judgment condition is further improved.

Optionally, when the duration of the target video is long, the number of times that the target duration meets the preset multimedia information triggering condition will be correspondingly large, and at this time, if the target multimedia information is inserted every time the target duration meets the preset multimedia information triggering condition, the target multimedia information will be inserted too frequently, so as to affect the video viewing experience of the target object.

In view of this, in the embodiment of the present application, when the target duration reaches the first preset duration and the number of times of inserting the multimedia information in the target video is smaller than the preset number of times, the target inserting position of the target multimedia information is determined in the un-broadcasted video portion of the target video. And then playing the target multimedia information when the target video is played to the target inserting position.

Specifically, the first preset duration and the preset number of times may be set according to the duration of the target video. It is possible to insert multiple types of multimedia information in one video, such as inserting both in-service ads and running ads. Therefore, in the embodiment of the present application, the number of times of inserting multimedia information into the target video may refer to the number of times of inserting one or more types of multimedia information into the target video. Such as the number of times an advertisement is posted in a commercial break in the target video, or the total number of times an advertisement is posted and an advertisement is operated in a commercial break in the target video.

If the target object slides the video progress bar before the target video is played to the target inter-cut position, and the video playing position is adjusted to the target inter-cut position, namely the target inter-cut position is skipped, the target inter-cut position of the target multimedia information is determined again in the un-cast video part of the target video.

For example, the first preset time period is set to 10 minutes, and the preset times are set to 2 times. And the terminal equipment starts from the initial playing position of the target video and plays the target video to the 10 th minute of the target video according to the normal playing mode. The terminal equipment determines that the number of times of inserting the multimedia information in the target video is less than 2, and the target time length of watching the target video by the target object reaches 10 minutes, and determines that the target inserting position of the middle advertisement is the 12 th minute of the target video in the un-broadcast video part of the target video.

And when the target video is played to the 12 th minute of the target video, playing the middle-paste advertisement.

When the target video is played to the 11 th minute of the target video, responding to the operation of the sliding video progress bar, adjusting the playing position of the target video to the 15 th minute of the target video, and then in the un-played video part of the target video, re-determining the target inserting position of the middle advertisement as the 16 th minute of the target video. And when the target video is played to the 16 th minute of the target video, playing the middle-paste advertisement.

In the embodiment of the application, when the target duration reaches the first preset duration and the number of times of inserting the multimedia information in the target video is smaller than the preset number of times, the multimedia information is inserted in the target video, so that frequent inserting of the multimedia information in the target video is avoided, and the video watching experience of the target object is improved.

Optionally, in the step 402, the portion of the target video that is not broadcast includes a plurality of candidate points, where the candidate points are boundary points between two adjacent video segments in the target video with a difference degree greater than a preset threshold.

Specifically, the candidate points may also be referred to as transition points in the target video. The candidate point positions can be identified and obtained in advance by the terminal equipment or the server, and the identification process comprises the following steps:

the target video is divided into a plurality of video segments, each video segment comprising at least one video frame. Then the degree of difference between two adjacent video clips is identified. And if the difference degree is larger than a preset threshold value, taking the demarcation point between the two adjacent video clips as a candidate point.

When the candidate points are used for inserting the middle-paste advertisement, the candidate points are middle-paste advertisement points, and the number of the middle-paste advertisement points and the interval of the middle-paste advertisement points in one video can be set according to actual conditions.

In the embodiment of the application, the boundary point between two adjacent video segments with larger difference in the target video is used as the candidate point, so that when the multimedia information is inserted into the candidate point, the multimedia information is prevented from being inserted into one video scene halfway, and the video watching experience of the target object is improved.

Optionally, at least one target candidate point in the portion of the non-broadcast video is obtained from each candidate point in the target video. And then taking the target candidate point position, the time interval of which with the current playing position meets the preset condition, in the at least one target candidate point position as the target inserting position of the target multimedia information.

Specifically, removing candidate points located in the played video part from candidate points in the target video, and reserving candidate points in the un-played video part. All candidate points in the part of the non-broadcast video can be used as target candidate points, or part of candidate points can be screened out from all candidate points in the part of the non-broadcast video to be used as target candidate points. For example, candidate points with a time interval smaller than a preset duration with the current playing position are screened out and used as target candidate points.

When the target inserting position of the target multimedia information is selected from at least one target candidate point, the time interval between the target inserting position and the current playing position meets the preset condition, which may be the minimum time interval between the target inserting position and the current playing position, the preset time interval between the target inserting position and the current playing position, or other preset conditions.

For example, the first preset time period is set to 20 minutes, and the preset times are set to 2 times. As shown in fig. 8, it is assumed that the target video includes 5 candidate points, namely candidate point 1, candidate point 2, candidate point 3, candidate point 4, and candidate point 5. And the terminal equipment starts from the initial playing position of the target video, plays the target video to the 20 th minute of the target video according to the normal playing mode, and at the moment, the point selection position 1 and the candidate point position 2 are positioned in the played video part, and the candidate point position 3, the candidate point position 4 and the candidate point position 5 are positioned in the un-played video part.

And the terminal equipment monitors that the obtained target object watches the target video for 20 minutes, and if the frequency of inserting the multimedia information in the target video is less than 2 times, the inserting in-inserting advertisement is triggered.

Specifically, the candidate point 1 and the candidate point 2 are removed, and the candidate point 3, the candidate point 4 and the candidate point 5 are used as target candidate points. And (3) taking the candidate point 3 as the target inserting position of the middle advertisement if the time interval between the candidate point 3 and the current playing position (20 minutes of the target video) is the smallest in the target candidate points. And when the target video is played to the candidate point 3, the in-process advertisement is played.

In the embodiment of the application, the boundary points between two adjacent video segments with larger difference in the target video are used as candidate points, when the target time length of watching the target video by the target object meets the triggering condition of the multimedia information, the appropriate candidate points are selected to insert the target multimedia information, play transition between the video and the multimedia information is facilitated, the target object is prevented from being interrupted in the middle of a video scene to watch the target video, and therefore video watching experience of the target object is improved.

Optionally, the target video sometimes includes not only candidate points (i.e., transition points), but also non-candidate points, where the non-candidate points refer to fixed points in the target video, such as operation points, vendor points, fixed middle paste points, and the like. If the time interval between the candidate point and the non-candidate point is smaller, and the multimedia information is inserted into both the candidate point and the non-candidate point, the multimedia information is frequently inserted into the target video, so that the video viewing experience of the target object is affected, and in this regard, the embodiment of the application provides the following methods for screening the candidate point in the target video:

In one possible implementation manner, the terminal device obtains at least one non-candidate point in the target video before obtaining at least one target candidate point in the non-broadcast video part from each candidate point in the target video. Then, for at least one non-candidate point location, the following steps are respectively executed: and removing candidate points with a time interval smaller than a second preset duration from a non-candidate point in the target video.

Specifically, after removing candidate points with a time interval between each candidate point and each non-candidate point being smaller than a second preset time length in the target video, at least one target candidate point in the non-broadcast video part is obtained from the reserved candidate points.

In addition, at least one non-candidate point in the non-broadcast video part can be obtained, and then, for each non-candidate point, the candidate point with the time interval smaller than the second preset time length with the non-candidate point is removed. And the terminal equipment takes each candidate point reserved by the un-broadcast video part as a target candidate point.

For example, the first preset time period is set to 20 minutes, the second preset time period is set to 5 minutes, and the preset times are set to 2 times. As shown in fig. 9a, the target video includes 5 candidate points, namely candidate point 1 (5 th minute of the target video), candidate point 2 (15 th minute of the target video), candidate point 3 (28 th minute of the target video), candidate point 4 (34 th minute of the target video), and candidate point 5 (46 th minute of the target video). The target video includes 3 non-candidate points, namely a non-candidate point A (12 th minute of the target video), a non-candidate point B (25 th minute of the target video) and a non-candidate point C (40 th minute of the target video).

And the terminal equipment starts from the initial playing position of the target video, plays the target video to the 20 th minute of the target video according to the normal playing mode, and at the moment, the candidate point position 1 and the candidate point position 2 are positioned in the played video part, and the candidate point position 3, the candidate point position 4 and the candidate point position 5 are positioned in the un-played video part. The non-candidate point position A is positioned in the broadcast video part, and the non-candidate point position B and the non-candidate point position C are positioned in the non-broadcast video part.

Specifically, as shown in fig. 9b, candidate point 1 and candidate point 2 in the target video are removed. And determining the time interval between the non-candidate point B and the candidate point 3 to be 3 minutes, the time interval between the non-candidate point B and the candidate point 4 to be 9 minutes, and the time interval between the non-candidate point B and the candidate point 5 to be 11 minutes.

And removing the candidate point position 3 because the time interval between the non-candidate point position B and the candidate point position 3 is smaller than the second preset time length. And (4) reserving the candidate point position 4 and the candidate point position 5 as the time intervals between the non-candidate point position B and the candidate point position 4 and the candidate point position 5 are respectively longer than the second preset time length.

And determining the time interval between the non-candidate point C and the candidate point 4 to be 6 minutes, and determining the time interval between the non-candidate point C and the candidate point 5 to be 6 minutes. And (4) reserving the candidate point position 4 and the candidate point position 5 as the time intervals between the non-candidate point position C and the candidate point position 4 and the candidate point position 5 are respectively longer than the second preset time length.

And taking the reserved candidate point positions 4 and 5 as target candidate point positions. And (3) taking the candidate point 4 as the target inserting position of the middle advertisement if the time interval between the candidate point 4 and the current playing position (20 minutes of the target video) is the smallest in the target candidate points. And when the target video is played to the candidate point position 4, playing the in-process advertisement.

In one possible implementation manner, the terminal device or the server may also screen and store candidate points in the target video offline.

Specifically, the terminal device or the server obtains at least one non-candidate point location in the target video. Then, for at least one non-candidate point location, the following steps are respectively executed: and removing candidate points with a time interval smaller than a second preset duration from a non-candidate point in the target video. The terminal equipment or the server stores each non-candidate point in the target video and each reserved candidate point.

In the playing process of the target video, when the target object watches the target duration of the target video, the preset triggering condition of the multimedia information is met, at least one target candidate point in the part of the un-played video is directly obtained from each candidate point in the target video, and then the target candidate point with the smallest time interval with the current playing position in the at least one target candidate point is used as the target inserting position of the target multimedia information.

For example, the first preset time period is set to 20 minutes, the second preset time period is set to 5 minutes, and the preset times are set to 2 times. As shown in fig. 9a, the target video includes 5 candidate points, namely candidate point 1 (5 th minute of the target video), candidate point 2 (15 th minute of the target video), candidate point 3 (28 th minute of the target video), candidate point 4 (34 th minute of the target video), and candidate point 5 (46 th minute of the target video).

The target video includes 3 non-candidate points, namely a non-candidate point A (12 th minute of the target video), a non-candidate point B (25 th minute of the target video) and a non-candidate point C (40 th minute of the target video).

Specifically, as shown in fig. 9c, for the non-candidate point a, the time interval between the non-candidate point a and the candidate point 1 is determined to be 7 minutes, the time interval between the non-candidate point a and the candidate point 2 is determined to be 3 minutes, the time interval between the non-candidate point a and the candidate point 3 is determined to be 16 minutes, the time interval between the non-candidate point a and the candidate point 4 is determined to be 22 minutes, and the time interval between the non-candidate point a and the candidate point 4 is determined to be 34 minutes.

And removing the candidate point position 2 because the time interval between the non-candidate point position A and the candidate point position 2 is smaller than the second preset time length. And if the time between the non-candidate point position A and other candidate point positions is longer than the second preset time length, reserving.

For the non-candidate point B, determining that the time interval between the non-candidate point B and the candidate point 1 is 20 minutes, the time interval between the non-candidate point B and the candidate point 3 is 3 minutes, the time interval between the non-candidate point B and the candidate point 4 is 9 minutes, and the time interval between the non-candidate point B and the candidate point 4 is 21 minutes.

And removing the candidate point position 3 because the time interval between the non-candidate point position B and the candidate point position 3 is smaller than the second preset time length. And if the time between the non-candidate point position B and other candidate point positions is longer than the second preset time length, reserving.

For the non-candidate point C, the time interval between the non-candidate point C and the candidate point 1 is 35 minutes, the time interval between the non-candidate point C and the candidate point 4 is 6 minutes, and the time interval between the non-candidate point C and the candidate point 4 is 6 minutes. And (4) reserving the candidate point 1, the candidate point 4 and the candidate point 5 because the time intervals between the non-candidate point B and the candidate point 1, the candidate point 4 and the candidate point 5 are longer than the second preset time length. And then storing the non-candidate point position A, the non-candidate point position B, the non-candidate point position C, the candidate point position 1, the candidate point position 4 and the candidate point position 5 in an offline manner. And when the non-candidate point positions in the target video are changed, correspondingly updating the candidate point positions in the target video.

And the terminal equipment starts from the initial playing position of the target video and plays the target video to the 20 th minute of the target video according to the normal playing mode. At this time, candidate point 1 of the target video is located in the played video portion, candidate point 4 and candidate point 5 are located in the un-played video portion, and candidate point 4 and candidate point 5 are regarded as target candidate points, wherein the time interval between candidate point 4 and the current playing position (20 th minute of the target video) is the smallest, and candidate point 4 is regarded as the target inserting position of the middle-mounted advertisement. And when the target video is played to the candidate point position 4, playing the in-process advertisement.

In the embodiment of the application, candidate points with the time interval between the non-candidate points being smaller than the second preset duration in the target video are removed, so that frequent multimedia information insertion caused by the small interval between the non-candidate points and the candidate points is avoided, and the effect of multimedia information insertion in the target video is improved.

Optionally, in step 403, when the target video is played to the target spot, the terminal device obtains the target multimedia information from the server and plays the target multimedia information, where the server screens the target multimedia information at least by adopting the following embodiments:

One possible embodiment, as shown in fig. 10, includes the following steps:

in step S1001, when the target video is played to the target spot, the terminal device sends a multimedia request carrying the target spot to the server.

Specifically, a multimedia request carrying the target candidate point location is sent to the server, and in addition, the multimedia request further includes the total duration, total number and the like of the requested multimedia information.

In step S1002, the server determines the video content of the target video at the target spot, and acquires the target multimedia information associated with the video content.

Specifically, since the target candidate point is a demarcation point between two adjacent video segments in the target video, the difference degree of which is greater than a preset threshold, the video content of the video segment before or after the target candidate point can be used as the video content of the target spot.

In step S1003, the server transmits the target multimedia information to the terminal device.

In step S1004, the terminal device plays the target multimedia information.

For example, when the target video is played to the target candidate point, the terminal device sends an advertisement request to the server, wherein the advertisement request includes the target candidate point, an advertisement request duration and an advertisement request paste number, the target candidate point is 20 minutes of the target video, the advertisement request duration is 60s, and the advertisement request paste number is 3.

The server determines that the video segment before the target candidate point is a singing scene of a singer and the video segment after the target candidate point is a clapping scene of a spectator, then the singing scene of the singer can be used as video content of a target inserting position, and then the advertisement combination with the advertisement total duration less than or equal to 60s, the advertisement request number less than or equal to 3 and the singer as screening conditions is obtained from an advertisement library through an advertisement engine in the server. Suppose that the advertisement engine obtains the combination of advertisements as: (middle-paste advertisement 1, 40 s) and (middle-paste advertisement 2, 20 s), the advertisement combination is sent to the terminal device, and the terminal device plays the middle-paste advertisement 1 and the middle-paste advertisement 2 in the advertisement combination.

In the embodiment of the application, when the target video is played to the target inserting position, the target multimedia information related to the video content of the target inserting position is acquired from the server, and then the target multimedia information is played at the target inserting position, so that the difference between the video content of the target video and the acquired multimedia information is reduced, the natural transition from the target video to the multimedia information is facilitated, and the effect of inserting the multimedia information in the target video is improved.

Another possible embodiment, as shown in fig. 11, comprises the following steps:

in step S1101, when the target video is played to the target spot, the terminal device sends a multimedia request carrying the target object identifier to the server.

Specifically, the multimedia request also includes the total duration, total number, etc. of the requested multimedia information. The target object identification may be a user account number, a device number, etc.

In step S1102, the server obtains a history play record of the target object identifier.

In step S1103, the server determines the viewing preference attribute of the target object identifier based on the history play record, and acquires the target multimedia information associated with the viewing preference attribute.

Specifically, multimedia information of target object preference is predicted based on a history play record of target object identification.

In step S1104, the server transmits the target multimedia information to the terminal device.

In step S1105, the terminal device plays the target multimedia information.

For example, when the target video is played to the target candidate point, the terminal device sends an advertisement request to the server, wherein the advertisement request includes a user account, an advertisement request duration and an advertisement request number, wherein the advertisement request duration is 120s, and the advertisement request number is 4.

And the server determines that the watching preference attribute of the user account is that the basketball game is watched, and then the advertisement engine in the server is used for obtaining the advertisement combination with the best advertising benefit from the advertisement library by taking the total advertisement duration of less than or equal to 120s, the number of advertisement request pastes of less than or equal to 4 and basketball as screening conditions.

Suppose that the advertisement engine obtains the combination of advertisements as: (middle-paste advertisement 1, 40 s), (middle-paste advertisement 2, 20 s) and (middle-paste advertisement 3, 40 s), the advertisement combination is sent to the terminal device, and the terminal device plays the middle-paste advertisement 1, the middle-paste advertisement 2 and the middle-paste advertisement 3 in the advertisement combination.

It will be appreciated that in the specific embodiments of the present application, related data such as user account numbers, historical play records, viewing preference attributes, etc. are referred to, when the embodiments of the present application are applied to specific products or technologies, user permissions or consents need to be obtained, and the collection, use and processing of related data need to comply with related laws and regulations and standards of related countries and regions.

In the embodiment of the application, when the target video is played to the target inter-cut position, the target multimedia information associated with the viewing preference attribute is acquired from the server, and then the target multimedia information is played at the target inter-cut position, so that the interest of the target object in the media information is improved, and the video viewing experience of the target object is reduced and improved.

In order to better explain the embodiments of the present application, a video playing method provided in the embodiments of the present application is described below in conjunction with a specific implementation scenario, where a flow of the method may be executed by the terminal device 201 shown in fig. 2, and includes the following steps, as shown in fig. 12:

step 1201, a target video is started.

Step 1202, obtain all point location information in the target video from the server.

The target video comprises candidate points and non-candidate points, wherein the candidate points are transition points in the target video, the time interval between the candidate points and the non-candidate points is greater than 5 minutes, and the non-candidate points comprise operation points, quotient points, fixed middle paste points and the like.

Step 1203, judging whether the candidate point in the target video is empty, if yes, ending, otherwise executing step 1204.

In step 1204, the target video is played, and a target duration for the target object to watch the target video is monitored.

Before the advertisement is attached in the inserting process, the time point of playing the target video is taken as a starting point, and the target time length of the target object watching the target video is monitored. After inserting at least one advertisement, taking the time point of last playing the advertisement as a starting point, and monitoring the target time length of the target object watching the target video.

Step 1205, determining whether the target duration meets the advertisement triggering condition, if so, executing step 1206, otherwise, executing step 1204.

The advertisement triggering condition for triggering the advertisement for the first time is that the target time length reaches 10 minutes, and the advertisement triggering condition for triggering the advertisement for the second time is that the target time length reaches 15 minutes.

In step 1206, a target candidate point K with the smallest time interval from the current playing position is selected from the candidate points of the un-played video portion.

Step 1207, determining whether the target video is played to the target candidate point K, if yes, executing step 1208, otherwise executing step 1206.

Step 1208, the advertisement is posted and played from the server.

Step 1209, determining whether the target video reaches the upper limit of the middle-mounted advertisement playing, if yes, ending, otherwise executing step 1204.

Specifically, the upper limit of the middle-paste advertisement placement is set to 2.

In order to better explain the embodiments of the present application, a video playing method provided in the embodiments of the present application is described below in connection with a specific implementation scenario, where a flow of the method may be performed by the terminal device 201 shown in fig. 2 and the provider platform in the server 202, and the method includes the following steps, as shown in fig. 13:

in step S1301, after the terminal device starts the target video, a merging and dotting request is sent to the provider platform.

The merging dotting request comprises client version information and attribute information of the target video.

In step S1302, the provider platform determines whether to support the dynamic point location function based on the client version information and the attribute information of the target video, if yes, step S1303 is performed, otherwise step S1314 is performed.

The dynamic point location is the candidate point location in the application. And determining that the dynamic point location function is not supported when the old version client sending the merging point request is determined based on the client version information, otherwise, determining that the dynamic point location function is supported. And determining that the dynamic point location function is not supported when the target video is determined to be a drama based on the attribute information of the target video, otherwise, determining that the dynamic point location function is supported.

In step S1303, the provider platform issues a message for enabling dynamic point location, and fixed point location information in the target video to the terminal device.

In step S1304, the terminal device sends a dynamic point location acquisition request to the provider platform.

In step S1305, the provider platform issues dynamic point location information in the target video to the terminal device.

In step S1306, the terminal device monitors a target duration for the target object to watch the target video.

In step S1307, when determining that the target duration satisfies the advertisement triggering condition, the terminal device removes the dynamic point location before the current playing position.

In step S1308, the terminal device removes the dynamic point location with a time interval less than 5 minutes from the fixed point location in the un-broadcast video portion.

In step S1309, the terminal device obtains the target dynamic point location closest to the current playing position from the reserved dynamic point locations.

In step S1310, the terminal device sends a pull request for the in-process advertisement to the provider platform.

The medium-paste advertisement pulling request comprises advertisement request time length and advertisement request paste number.

In step S1311, the provider platform obtains an advertisement combination with the best advertising benefit from the advertisement library based on the advertisement request time length and the advertisement request paste number.

Specifically, the provider platform obtains the advertisement combination with the best advertising benefit from the advertisement library based on the advertisement request time length and the advertisement request paste number through the advertisement engine.

In step S1312, the provider platform transmits the advertisement combination to the terminal device.

Step S1313, when the terminal device plays the target video to the target dynamic point location, playing the middle-paste advertisement in the advertisement combination.

In step S1314, the provider platform issues a message that dynamic point location is not enabled and fixed point location information in the target video to the terminal device.

In step S1315, when the terminal device plays the target video to the fixed point, the advertisement corresponding to the fixed point is pulled from the server and played.

In the embodiment of the application, whether the inter-cut target multimedia information is triggered in the target video is determined by monitoring the target time length of the target object watching the target video, so that not only is the missing of the multimedia information avoided, but also the short-time throwing of the multimedia information in the time length of the target object watching the target video is avoided, the effect of playing the multimedia information in the video is improved, and further the video watching experience of the target object is improved. In addition, different multimedia information inserting modes are adopted aiming at the clients of new and old versions, so that the popularization of the dynamic point location function is facilitated.

Based on the same technical concept, the embodiment of the present application provides a schematic structural diagram of a video playing device, as shown in fig. 14, the device 1400 includes:

A monitoring module 1401, configured to monitor a target duration of a target object watching a target video during a playing process of the target video;

a processing module 1402, configured to determine a target spot of the target multimedia information in an un-broadcast video portion of the target video when the target duration meets a preset multimedia information triggering condition;

a playing module 1403, configured to play the target multimedia information when the target video is played to the target spot.

Optionally, the monitoring module 1401 is specifically configured to:

Optionally, the processing module 1402 is specifically configured to:

Optionally, the playing module 1403 is specifically configured to:

Optionally, a screening module 1404 is also included;

the screening module 1404 is specifically configured to:

Optionally, the playing module 1403 is specifically configured to:

Optionally, the playing module 1403 is further configured to:

Based on the same technical concept, the embodiment of the present application provides a computer device, which may be a terminal device and/or a server shown in fig. 2, as shown in fig. 15, including at least one processor 1501 and a memory 1502 connected to the at least one processor, where a specific connection medium between the processor 1501 and the memory 1502 is not limited in the embodiment of the present application, and a bus connection between the processor 1501 and the memory 1502 is exemplified in fig. 15. The buses may be divided into address buses, data buses, control buses, etc.

In the embodiment of the present application, the memory 1502 stores instructions executable by the at least one processor 1501, and the at least one processor 1501 can perform the steps of the video playing method by executing the instructions stored in the memory 1502.

Wherein the processor 1501 is the control center of the computer device, various interfaces and lines can be used to connect the various portions of the computer device, and video playback can be accomplished by running or executing instructions stored in the memory 1502 and invoking data stored in the memory 1502. In the alternative, the processor 1501 may include one or more processing units, and the processor 1501 may integrate an application processor and a modem processor, wherein the application processor primarily processes an operating system, a user interface, an application program, etc., and the modem processor primarily processes wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 1501. In some embodiments, the processor 1501 and the memory 1502 may be implemented on the same chip, or they may be implemented separately on separate chips in some embodiments.

The processor 1501 may be a general purpose processor such as a Central Processing Unit (CPU), digital signal processor, application specific integrated circuit (Application Specific Integrated Circuit, ASIC), field programmable gate array or other programmable logic device, discrete gate or transistor logic, discrete hardware components, or may implement or perform the methods, steps, and logic blocks disclosed in embodiments of the present application. The general purpose processor may be a microprocessor or any conventional processor or the like. The steps of a method disclosed in connection with the embodiments of the present application may be embodied directly in a hardware processor for execution, or in a combination of hardware and software modules in the processor for execution.

The memory 1502 serves as a non-volatile computer-readable storage medium that can be used to store non-volatile software programs, non-volatile computer-executable programs, and modules. The Memory 1502 may include at least one type of storage medium, which may include, for example, flash Memory, hard disk, multimedia card, card Memory, random access Memory (Random Access Memory, RAM), static random access Memory (Static Random Access Memory, SRAM), programmable Read-Only Memory (Programmable Read Only Memory, PROM), read-Only Memory (ROM), charged erasable programmable Read-Only Memory (Electrically Erasable Programmable Read-Only Memory), magnetic Memory, magnetic disk, optical disk, and the like. Memory 1502 is any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer device, but is not limited to such. The memory 1502 in the present embodiment may also be circuitry or any other device capable of implementing a memory function for storing program instructions and/or data.

Based on the same inventive concept, the embodiments of the present application provide a computer-readable storage medium storing a computer program executable by a computer device, which when run on the computer device, causes the computer device to perform the steps of the video playing method described above.

Based on the same inventive concept, embodiments of the present application provide a computer program product comprising a computer program stored on a computer readable storage medium, the computer program comprising program instructions which, when executed by a computer device, cause the computer device to perform the steps of the video playback method described above.

It will be appreciated by those skilled in the art that embodiments of the present invention may be provided as a method, or as a computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer device or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer device or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer device or other programmable apparatus to produce a computer device implemented process such that the instructions which execute on the computer device or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

While preferred embodiments of the present invention have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. It is therefore intended that the following claims be interpreted as including the preferred embodiments and all such alterations and modifications as fall within the scope of the invention.

It will be apparent to those skilled in the art that various modifications and variations can be made to the present invention without departing from the spirit or scope of the invention. Thus, it is intended that the present invention also include such modifications and alterations insofar as they come within the scope of the appended claims or the equivalents thereof.

Claims

1. A video playing method, comprising:

2. The method of claim 1, wherein the monitoring the target object for a target duration of viewing the target video comprises:

3. The method of claim 1, wherein determining the target spot of the target multimedia information in the un-broadcast video portion of the target video when the target duration satisfies a preset multimedia information trigger condition comprises:

4. The method of claim 1, wherein the determining the target spot of the target multimedia information in the un-broadcast video portion of the target video comprises:

5. The method of claim 4, wherein the candidate points are: and the difference degree in the target video is larger than the demarcation point between two adjacent video clips with preset threshold values.

6. The method of claim 4, wherein the obtaining at least one target candidate point in the portion of the un-broadcast video from among the candidate points in the target video further comprises:

obtaining at least one non-candidate point location in the target video;

7. The method according to any one of claims 1 to 6, wherein playing the target multimedia information when the target video is played to the target spot, comprises:

8. The method according to any one of claims 1 to 6, wherein playing the target multimedia information when the target video is played to the target spot, comprises:

9. The method of any one of claims 1 to 6, further comprising:

10. A video playback device, comprising:

11. A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the processor implements the steps of the method of any of claims 1-9 when the program is executed.

12. A computer readable storage medium, characterized in that it stores a computer program executable by a computer device, which program, when run on the computer device, causes the computer device to perform the steps of the method according to any one of claims 1-9.

13. A computer program product comprising a computer program stored on a computer readable storage medium, the computer program comprising program instructions which, when executed by a computer device, cause the computer device to carry out the steps of the method according to any one of claims 1 to 9.