CN116187727B - Agricultural product marketing budget management method and system - Google Patents

Agricultural product marketing budget management method and system Download PDF

Info

Publication number
CN116187727B
CN116187727B CN202310483499.5A CN202310483499A CN116187727B CN 116187727 B CN116187727 B CN 116187727B CN 202310483499 A CN202310483499 A CN 202310483499A CN 116187727 B CN116187727 B CN 116187727B
Authority
CN
China
Prior art keywords
budget
time
marketing
type label
under
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
CN202310483499.5A
Other languages
Chinese (zh)
Other versions
CN116187727A (en
Inventor
高一龙
赵斌
张继群
王�琦
张问银
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Linyi University
Original Assignee
Linyi University
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Linyi University filed Critical Linyi University
Priority to CN202310483499.5A priority Critical patent/CN116187727B/en
Publication of CN116187727A publication Critical patent/CN116187727A/en
Application granted granted Critical
Publication of CN116187727B publication Critical patent/CN116187727B/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063—Operations research, analysis or management
    • G06Q10/0631—Resource planning, allocation, distributing or scheduling for enterprises or organisations
    • G06Q10/06312—Adjustment or analysis of established resource schedule, e.g. resource or task levelling, or dynamic rescheduling
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/02—Agriculture; Fishing; Mining
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02P—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN THE PRODUCTION OR PROCESSING OF GOODS
    • Y02P90/00—Enabling technologies with a potential contribution to greenhouse gas [GHG] emissions mitigation
    • Y02P90/30—Computing systems specially adapted for manufacturing

Abstract

The invention relates to a method and a system for managing agricultural product marketing budget, belonging to the technical field of marketing data processing, wherein the method comprises the following steps: obtaining a marketing input yield time sequence corresponding to each budget funds allocation instance under each budget type label in enterprise historical data; according to the marketing investment yield time sequence, calculating a short time effect characteristic value and a long time effect characteristic value of each budget funds allocation example under each budget type label; calculating the fund priority distribution regulation and control time stamp of each budget declaration project according to the short time effect characteristic value and the long time effect characteristic value; approving each budget declaration item according to the fund distribution regulation and control time stamp of each budget declaration item; the invention provides a method capable of automatically approving budget declaration forms of different marketing businesses, so that the scheduling investment of the whole budget is more suitable for the timeliness characteristic of agricultural product marketing businesses, and the effective implementation of enterprise marketing strategies is ensured.

Description

Agricultural product marketing budget management method and system
Technical Field
The invention belongs to the technical field of marketing data processing, and particularly relates to a method and a system for managing agricultural product marketing budget.
Background
Agricultural products are main products of agricultural production, and occupy huge agricultural market share, along with the promotion of agricultural modernization and mechanization processes, the enterprise operation scale of taking agricultural products as main products is also increasingly expanded, and accordingly more complex marketing business and the declaration management of marketing budgets corresponding to the business are carried out.
The existing budget management system generally searches a budget list through budgets, and if a budget declaration item is in the budget list, a declaration report form is directly generated, and budget approval is carried out by an approval end. However, since the marketing of agricultural products has seasonal and deadline characteristics, that is, the agricultural products need to ensure the smoothness of the sales channel in the marketing process to achieve the purpose of ensuring the sales quality and the expected income, in practice, the schedulable budget reserves of different enterprises are not full, that is, time is needed for carrying out funds reflow, while in the marketing process of agricultural products, the budget types corresponding to different marketing services are different, and some marketing services need budgets with short timeliness, that is, the effective budget input time range is smaller, if no accurate budget input is carried out, the limited budget funds are wasted, the effective implementation of the marketing strategy is influenced, and some marketing services need budgets with long timeliness, that is, the effective budget input time range is larger, that is, the larger budget input time range is available.
Disclosure of Invention
The invention provides an agricultural product marketing budget management method, which is used for solving the problems that a budget management system in the prior art is not suitable for the marketing of agricultural products, has seasonal and deadly characteristics, and cannot accurately input budget according to the timeliness of marketing business budget.
The agricultural product marketing budget management method adopts the following technical scheme:
obtaining a marketing input yield time sequence corresponding to each budget funds allocation instance under each budget type label in enterprise historical data;
calculating the short-time effectiveness of each budget funds allocation instance under each budget type label according to the yield difference of any two time stamps in the marketing investment yield time sequence;
according to the time difference between two time stamps in the marketing investment yield time sequence and the yield difference at any two time stamps, calculating the long aging degree of each budget funds allocation instance under each budget type label;
according to the short-time effectiveness of each budget funds allocation instance under each budget type label, calculating a short-time effectiveness characteristic value corresponding to each budget type label; according to the long aging degree of each budget funds allocation example under each budget type label, calculating a long aging characteristic value corresponding to each budget type label;
calculating the fund priority allocation regulation and control time stamp of each budget declaration item according to the budget plan input time stamp and the budget approval time stamp of each budget declaration item and the short time effect characteristic value and the long time effect characteristic value corresponding to the budget type label of each budget declaration item;
and approving each budget declaration project according to the funds distribution regulation and control time stamp of each budget declaration project.
Further, the step of obtaining the marketing investment yield time sequence corresponding to each budget funds allocation example comprises the following steps:
obtaining marketing budget input values of each budget funds distribution instance under each budget type label in enterprise historical data under different time stamps, wherein the marketing budget input values under the different time stamps form a marketing budget input time sequence;
obtaining marketing income values of each budget funds distribution instance under each budget type label in enterprise historical data under different time stamps, and forming a marketing income time sequence by the marketing income values under different time stamps;
the ratio of the marketing income value to the marketing budget investment value under the same time stamp in the marketing income time sequence and the marketing budget investment time sequence corresponding to each budget fund allocation example is used as the marketing investment income rate under the same time stamp;
and the marketing investment yield rate corresponding to each budget funds allocation example is formed by marketing investment yield rates under different time stamps corresponding to each budget funds allocation example.
Further, the step of calculating the short duration of each budget funds allocation instance under each budget type label includes:
according to the profit rate difference of any two time stamps in the marketing investment profit rate time sequence, calculating the short timeliness degree of each budget funds distribution instance under each budget type label under each time stamp in the time sequence;
and taking the short-time effectiveness average value of each budget funds allocation example under each budget type label under different time stamps in the time sequence as the short-time effectiveness of each budget funds allocation example under each budget type label.
Further, the step of calculating the long-term aging degree of each budget funds allocation instance under each budget type label includes:
according to the time difference between two time stamps in the marketing investment yield time sequence and the yield difference at any two time stamps, calculating the long aging degree of each budget funds distribution instance under each budget type label under each time stamp in the time sequence;
and taking the long aging degree average value of each budget funds allocation example under each budget type label under different time stamps in the time sequence as the long aging degree of each budget funds allocation example under each budget type label.
Further, according to the short-term effectiveness of each budget funds allocation instance under each budget type label, the step of calculating the short-term effectiveness characteristic value corresponding to each budget type label includes:
and taking the short-time effectiveness average value of different budget funds allocation examples under each budget type label as a short-time effectiveness characteristic value corresponding to each budget type label.
Further, according to the long aging degree of each budget funds allocation instance under each budget type label, the step of calculating the long aging characteristic value corresponding to each budget type label comprises the following steps:
and taking the average value of the long aging degree of different budget funds allocation examples under each budget type label as the corresponding long aging characteristic value of each budget type label.
Further, the calculation formula of the short aging degree of each budget funds allocation instance under each budget type label under each time stamp in the time sequence is as follows:
wherein, the liquid crystal display device comprises a liquid crystal display device,represent the firstThe first under the individual budget type labelTime stamping of budget funds allocation instances in a time seriesThe short duration of the following process;represent the firstThe first under the individual budget type labelThe last timestamp in the time series of the individual budget funds allocation instance;represent the firstThe first under the individual budget type labelDividing time stamps in a time sequence by individual budget funds allocation instancesOuter firstA time stamp;representing a time stampWith time stampsTime difference between;representing natural constants;represent the firstThe first under the individual budget type labelMarketing investment yield time sequence corresponding to each budget funds allocation instance is time stampedSequence values at;represent the firstThe first under the individual budget type labelMarketing investment yield time sequence corresponding to each budget funds allocation instance is time stampedSequence values at.
Further, the calculation formula of the long aging degree of each budget funds allocation instance under each budget type label under each time stamp in the time sequence is as follows:
wherein, the liquid crystal display device comprises a liquid crystal display device,represent the firstThe first under the individual budget type labelTime stamping of budget funds allocation instances in a time seriesThe long aging degree below;represent the firstThe first under the individual budget type labelThe last timestamp in the time series of the individual budget funds allocation instance;represent the firstThe first under the individual budget type labelDividing time stamps in a time sequence by individual budget funds allocation instancesOuter firstA time stamp;representing a time stampWith time stampsTime difference between;represent the firstThe first under the individual budget type labelMarketing investment yield time sequence corresponding to each budget funds allocation instance is time stampedSequence values at;represent the firstThe first under the individual budget type labelMarketing investment yield time sequence corresponding to each budget funds allocation instance is time stampedSequence values at.
Further, the calculation formula of the fund priority allocation regulation time stamp of each budget declaration project is as follows:
wherein, the liquid crystal display device comprises a liquid crystal display device,representing budget declaration itemsA regulation time stamp is allocated to the fund priority of (a);representing pre-emphasisCalculation reporting projectA budget plan input time stamp;representing budget declaration itemsA budget approval timestamp of (a);representing budget declaration itemsIs the first of (2)Short-term effective characteristic values corresponding to the budget type labels;representing budget declaration itemsIs the first of (2)And a long-aging characteristic value corresponding to each budget type label.
An agricultural product marketing budget management system, comprising:
the data acquisition module is used for acquiring a marketing input income ratio time sequence corresponding to each budget funds allocation instance under each budget type label in the enterprise historical data;
the short-time effectiveness degree calculation module is used for calculating the short-time effectiveness degree of each budget funds allocation instance under each budget type label according to the income ratio difference of any two time stamps in the marketing input income ratio time sequence;
the long-time-effectiveness degree calculation module is used for calculating the long-time-effectiveness degree of each budget funds allocation instance under each budget type label according to the time difference between two time stamps in the marketing investment yield time sequence and the yield difference at any two time stamps;
the characteristic value calculation module is used for calculating a short-time effective characteristic value corresponding to each budget type label according to the short-time effectiveness of each budget funds allocation instance under each budget type label; according to the long aging degree of each budget funds allocation example under each budget type label, calculating a long aging characteristic value corresponding to each budget type label;
the fund priority allocation regulation time calculation module is used for calculating the fund priority allocation regulation time stamp of each budget declaration item according to the budget plan investment time stamp and the budget approval time stamp of each budget declaration item and the short time effect characteristic value and the long time effect characteristic value corresponding to the budget type label of each budget declaration item;
and the budget declaration project approval module is used for approving each budget declaration project according to the fund allocation regulation and control time stamp of each budget declaration project.
The beneficial effects of the invention are as follows:
firstly, a marketing input income rate time sequence corresponding to each budget fund allocation example under each budget type label in enterprise historical data is obtained, and for different time stamps on the marketing input income rate time sequence, the short aging degree is that the income rate corresponding to the position with smaller time difference is very short when the income rate difference corresponding to the position is larger, so that the aging for keeping the income rate at a level is very short; for different time stamps on the marketing input rate of return time sequence, the long-time aging degree is that if the rate of return corresponding to the position with larger time difference is smaller, the rate of return is maintained at a level, so that the invention can obtain the short-time efficiency and the long-time aging degree of each budget funds distribution instance under each budget type label under each time stamp in the time sequence according to the marketing input rate of return time sequence; and obtaining the short time effect characteristic value and the long time effect characteristic value corresponding to each budget type label according to the short time effect degree and the long time effect degree of each budget funds distribution instance under each budget type label in the time sequence under each time stamp.
According to the marketing investment income ratio time sequence corresponding to each budget fund allocation example, the time effectiveness length for indicating that the income ratio is maintained at a level can be indicated after the short effectiveness degree and the long effectiveness degree are calculated, namely, the short effectiveness characteristic value and the long effectiveness characteristic value corresponding to each budget type label are indicated, for one budget declaration project, the short effectiveness characteristic value and the long effectiveness characteristic value corresponding to the budget type label are obtained, when the enterprise budget funds are insufficient, the fund priority allocation degree of each marketing budget project is calculated through the short effectiveness characteristic value and the long effectiveness characteristic value of the budget type label of different marketing budget projects, the effective implementation of the enterprise marketing plan is ensured to the greatest extent, and the enterprise can have more time to transfer the fund flow.
Drawings
In order to more clearly illustrate the embodiments of the invention or the technical solutions in the prior art, the drawings that are required in the embodiments or the description of the prior art will be briefly described, it being obvious that the drawings in the following description are only some embodiments of the invention, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a flowchart illustrating the general steps of an embodiment of a method for agricultural product marketing budget management according to the present invention.
Detailed Description
The following description of the embodiments of the present invention will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present invention, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
An embodiment of a method for managing agricultural product marketing budget according to the present invention, as shown in FIG. 1, includes:
s1, acquiring a marketing input yield time sequence corresponding to each budget funds allocation instance under each budget type label in enterprise historical data.
Agricultural products occupy a huge agricultural market share, the enterprise operation scale of taking agricultural products as main nutrient products is also increasingly enlarged, and accordingly, the marketing business of agricultural product enterprises is also more complicated, each marketing business corresponds to different budget funds distribution, and the budget funds distribution is related to the marketing investment income ratio.
The step of obtaining the marketing investment yield time sequence corresponding to each budget funds allocation example comprises the following steps: obtaining marketing budget input values of each budget funds distribution instance under each budget type label in enterprise historical data under different time stamps, wherein the marketing budget input values under the different time stamps form a marketing budget input time sequence; obtaining marketing income values of each budget funds distribution instance under each budget type label in enterprise historical data under different time stamps, and forming a marketing income time sequence by the marketing income values under different time stamps; the ratio of the marketing income value to the marketing budget investment value under the same time stamp in the marketing income time sequence and the marketing budget investment time sequence corresponding to each budget fund allocation example is used as the marketing investment income rate under the same time stamp; and the marketing investment yield rate corresponding to each budget funds allocation example is formed by marketing investment yield rates under different time stamps corresponding to each budget funds allocation example.
The method comprises the steps of obtaining a marketing budget input time sequence of an enterprise historical budget fund allocation example and a corresponding marketing income time sequence, wherein the historical marketing budget input time sequence is a time stamp, and the ordinate is a time sequence of a marketing budget input value, and the time sequence corresponds to a budget type label, such as an advertising marketing budget label; the marketing income time sequence is a time stamp, and the ordinate is a time sequence of marketing income values, and the time sequence corresponds to a budget type label, such as an advertising marketing budget label, so far, for a budget type label, a plurality of budget funds allocation examples under the label can be obtained, and each budget funds allocation example corresponds to a marketing budget investment time sequence and a marketing income time sequence.
For the firstThe first under the individual budget type labelEach budget funds distribution instance, its corresponding marketing budget input time sequence is recorded asThe time series of marketing income is recorded as. Calculate the firstThe first under the individual budget type labelMarketing investment rate time series corresponding to each budget funds distribution instanceThe method is as follows:
a marketing investment rate time sequence is represented; will be the firstThe first under the individual budget type labelMarketing revenue time sequence corresponding to individual budget funds allocation instancesTime to market budgetSequence(s)The ratio of the marketing income value to the marketing budget investment value under the same time stamp is used as the marketing investment income rate under the same time stamp.
S2, calculating the short-time effectiveness of each budget funds allocation instance under each budget type label according to the yield difference of any two time stamps in the marketing investment yield time sequence.
The step of calculating the short duration of each budget funds allocation instance under each budget type label includes: according to the profit rate difference of any two time stamps in the marketing investment profit rate time sequence, calculating the short timeliness degree of each budget funds distribution instance under each budget type label under each time stamp in the time sequence; and taking the short-time effectiveness average value of each budget funds allocation example under each budget type label under different time stamps in the time sequence as the short-time effectiveness of each budget funds allocation example under each budget type label.
The calculation formula of the short aging degree of each budget funds allocation instance under each budget type label under each timestamp in the time sequence is as follows:
wherein, the liquid crystal display device comprises a liquid crystal display device,represent the firstThe first under the individual budget type labelTime stamping of budget funds allocation instances in a time seriesThe short duration of the following process;represent the firstThe first under the individual budget type labelThe last timestamp in the time series of the individual budget funds allocation instance;represent the firstThe first under the individual budget type labelDividing time stamps in a time sequence by individual budget funds allocation instancesOuter firstA time stamp;representing a time stampWith time stampsTime difference between;representing natural constants;represent the firstThe first under the individual budget type labelMarketing investment yield corresponding to each budget funds allocation instanceTime series at time stampSequence values at;represent the firstThe first under the individual budget type labelMarketing investment yield time sequence corresponding to each budget funds allocation instance is time stampedSequence values at.
In the calculation formula of the short aging degree of each budget funds allocation instance under each budget type label under each time stamp in the time sequence, the time stamp on the marketing investment rate time sequence is as followsIn the case of the point, the short aging degree is that the larger the time difference between the points, the shorter the time difference between the points, that is, the higher the time difference between the points, that is, the time difference between the points, that the time difference between the points is maintained at a levelRepresentation ofRate of return at siteConcern weight for the difference in yield, ifAnd (3) withThe smaller the phase difference, the greater the focus weight,showing theRate of return at siteThe larger this difference is, the larger the change in the rate of return level is.
When the larger the rate of return difference at any two time stamps in the marketing investment rate time sequence corresponding to each budget funds distribution example is, the shorter the time period for maintaining the rate of return at one level is, namely, the larger the rate of return level change corresponding to the budget funds distribution example is.
Calculate the firstThe first under the individual budget type labelShort duration of each budget funds allocation instanceThe formula of (2) is as follows:
wherein, the liquid crystal display device comprises a liquid crystal display device,represent the firstThe first under the individual budget type labelShort duration of each budget funds allocation instance;represent the firstThe first under the individual budget type labelTime stamping of budget funds allocation instances in a time seriesThe short duration of the following process;represent the firstThe first under the individual budget type labelThe last timestamp in the time series of the individual budget funds allocation instance;the value of (2) is in the range of [0,1 ]]The closer to 1 the short ageing degree is, the greater.
And S3, calculating the long aging degree of each budget funds allocation instance under each budget type label according to the time difference between two time stamps in the marketing investment yield time sequence and the yield difference at any two time stamps.
The step of calculating the long-term aging degree of each budget funds allocation instance under each budget type label includes: according to the time difference between two time stamps in the marketing investment yield time sequence and the yield difference at any two time stamps, calculating the long aging degree of each budget funds distribution instance under each budget type label under each time stamp in the time sequence; and taking the long aging degree average value of each budget funds allocation example under each budget type label under different time stamps in the time sequence as the long aging degree of each budget funds allocation example under each budget type label.
The calculation formula of the long aging degree of each budget funds allocation example under each budget type label under each timestamp in the time sequence is as follows:
wherein, the liquid crystal display device comprises a liquid crystal display device,represent the firstThe first under the individual budget type labelTime stamping of budget funds allocation instances in a time seriesThe long aging degree below;represent the firstThe first under the individual budget type labelThe last timestamp in the time series of the individual budget funds allocation instance;represent the firstThe first under the individual budget type labelDividing time stamps in a time sequence by individual budget funds allocation instancesOuter firstA time stamp;representing a time stampWith time stampsTime difference between;represent the firstThe first under the individual budget type labelMarketing investment yield time sequence corresponding to each budget funds allocation instance is time stampedSequence values at;represent the firstThe first under the individual budget type labelMarketing investment yield time sequence corresponding to each budget funds allocation instance is time stampedSequence values at.
In the calculation formula of the long aging degree of each budget funds allocation instance under each budget type label under each time stamp in the time sequence, the time stamp on the marketing investment rate time sequence is as followsWhere the long aging degree is that the larger the time difference, the smaller the rate of return corresponding to the location, the longer the time difference, that is, the time for maintaining the rate of return at a levelRepresentation ofRate of return at siteConcern weight for the difference in yield, ifAnd (3) withThe larger the phase difference, the larger the focus weight,showing theRate of return at siteA difference in the rate of return, a smaller difference indicating a smaller change in the rate of return level, i.eThe larger.
When the smaller the rate of return difference at any two time stamps in the marketing investment rate time sequence corresponding to each budget funds distribution example, the longer the rate of return is maintained at one level, namely the smaller the rate of return level change corresponding to the budget funds distribution example.
Calculate the firstThe first under the individual budget type labelLong aging of individual budgeted funds allocation instancesThe way of (2) is as follows:
represent the firstThe first under the individual budget type labelA long-term aging of the individual budget funds allocation instances;represent the firstThe first under the individual budget type labelTime stamping of budget funds allocation instances in a time seriesThe long aging degree below;represent the firstThe first under the individual budget type labelThe last timestamp in the time series of the individual budget funds allocation instance;the value of (2) is in the range of [0,1 ]]The closer to 1 the longer the ageing degree is, the greater.
S4, calculating a short-term effect characteristic value corresponding to each budget type label according to the short-term effectiveness of each budget funds allocation instance under each budget type label; and calculating a long-time-effect characteristic value corresponding to each budget type label according to the long-time-effect degree of each budget funds allocation example under each budget type label.
According to the short-time effectiveness of each budget funds allocation example under each budget type label, the step of calculating the short-time effective characteristic value corresponding to each budget type label comprises the following steps: and taking the short-time effectiveness average value of different budget funds allocation examples under each budget type label as a short-time effectiveness characteristic value corresponding to each budget type label.
According to the long aging degree of each budget funds allocation example under each budget type label, the step of calculating the long aging characteristic value corresponding to each budget type label comprises the following steps: and taking the average value of the long aging degree of different budget funds allocation examples under each budget type label as the corresponding long aging characteristic value of each budget type label.
For the firstThe first under the individual budget type labelThe budget funds allocation example can obtain the corresponding short-term effectivenessDegree of long aging. Then for the firstFor each budget type. Its short-term effect characteristic valueCharacteristic value of long time effectThe calculation method is as follows:
is the firstAnd calculating the short-time effect characteristic values and the long-time effect characteristic values corresponding to all the budget type labels in the above mode.
S5, calculating the fund priority distribution regulation and control time stamp of each budget declaration item according to the budget plan input time stamp and the budget approval time stamp of each budget declaration item and the short time effect characteristic value and the long time effect characteristic value corresponding to the budget type label of each budget declaration item.
For a budget declaration projectIn other words, get its budget type tagCorresponding short-term effect characteristic valueCharacteristic value of long aging. In addition, the budget declaration item is acquiredBudget plan investment time stampSimultaneous acquisition of budget declaration itemsBudget approval timestamp for a device(multiple budget declaration items are approved at the same time), for budget approval timestampTo the point that it is at budget plan investment time stampBefore.
The calculation formula of the fund priority distribution regulation and control time stamp of each budget declaration project is as follows:
wherein, the liquid crystal display device comprises a liquid crystal display device,representing budget declaration itemsA regulation time stamp is allocated to the fund priority of (a);representing budget declaration itemsA budget plan input time stamp;representing budget declaration itemsA budget approval timestamp of (a);representing budget declaration itemsIs the first of (2)Short-term effective characteristic values corresponding to the budget type labels;representing budget declaration itemsIs the first of (2)And a long-aging characteristic value corresponding to each budget type label.
Wherein, the liquid crystal display device comprises a liquid crystal display device,always atAnd (3) withBetween them.
In the calculation formula for the fund priority allocation regulatory time stamp of each budget declaration project,representing budget declaration itemsThe difference deviation value of the short and long aging characteristic values, that is, if the short aging characteristic value is larger than the long aging characteristic value,the closer to 1, the greater the long-term characteristic value is than the short-term characteristic value,the closer to-1, the moreTo normalize the logic, i.e. if the short aging characteristic value is greater than the long aging characteristic value,the closer to 1, the greater the long-term characteristic value is than the short-term characteristic value,the closer to 0. If budget declares the projectThe larger the short-term effective characteristic value of (2) is, the more the budget funds distribution time is close to the actual use time of the budgetIf budget declares the projectThe larger the long-term aging characteristic value is, the earlier the budget funds distribution moment is as much as possible than the actual use moment of the budgetI.e. the earlier the better the allocation, the better the same as the approval moment. I.e. immediately after approval. Thus, i.eThe closer to 1 the more it is,the closer should be to；The closer to 0 is the approach to the 0,the closer should be to。
After calculating the short aging degree and the long aging degree according to the marketing input income rate time sequence corresponding to each budget funds allocation example, the aging length for indicating that the income rate is maintained at a level can be expressed, namely, the short aging characteristic value and the long aging characteristic value corresponding to each budget type label are expressed, and for one budget declaration itemIn other words, get its budget type tagCorresponding short-time effect characteristic values and long-time effect characteristic values; if budget declares the projectThe larger the short term feature value of (2) is, the more the budget funds distribution time is close to the actual use time of the budget, if the budget declares the projectThe larger the long-term aging characteristic value of (2) is, the better the budget funds are allocated as early as possible to the actual use time of the budget, namely, the earlier the budget funds are allocated, and the same as the approval time is required in the best case, namely, the funds are allocated immediately after approval.
So far, the fund priority distribution regulating and controlling time corresponding to all budget declaration projects is calculated in the mode.
And S6, approving each budget declaration item according to the fund distribution regulation and control time stamp of each budget declaration item.
The step of approving each budget declaration item according to the fund distribution regulation time stamp of each budget declaration item comprises the following steps: and sequencing the fund allocation regulating and controlling time stamps of the budget declaration items according to the time sequence, and preferentially approving the budget declaration items with the previous time sequence and preferentially allocating the budget funds.
For an approval timeIn other words, the funds distribution control moments of the budget declaration projects are ordered according to time sequence, and the time sequence is the first to examine and approve and distribute the budget funds preferentially.
An agricultural product marketing budget management system, comprising:
the data acquisition module is used for acquiring a marketing input income ratio time sequence corresponding to each budget funds allocation instance under each budget type label in the enterprise historical data;
the short-time effectiveness degree calculation module is used for calculating the short-time effectiveness degree of each budget funds allocation instance under each budget type label according to the income ratio difference of any two time stamps in the marketing input income ratio time sequence;
the long-time-effectiveness degree calculation module is used for calculating the long-time-effectiveness degree of each budget funds allocation instance under each budget type label according to the time difference between two time stamps in the marketing investment yield time sequence and the yield difference at any two time stamps;
the characteristic value calculation module is used for calculating a short-time effective characteristic value corresponding to each budget type label according to the short-time effectiveness of each budget funds allocation instance under each budget type label; according to the long aging degree of each budget funds allocation example under each budget type label, calculating a long aging characteristic value corresponding to each budget type label;
the fund priority allocation regulation time calculation module is used for calculating the fund priority allocation regulation time stamp of each budget declaration item according to the budget plan investment time stamp and the budget approval time stamp of each budget declaration item and the short time effect characteristic value and the long time effect characteristic value corresponding to the budget type label of each budget declaration item;
and the budget declaration project approval module is used for approving each budget declaration project according to the fund allocation regulation and control time stamp of each budget declaration project.
The invention provides a method and a system for managing agricultural product marketing budget, which aim at automatically approving a budget declaration form of a marketing service of agricultural products, realize real-time budget approval and budget scheduling when budget fund reserve does not fully support the investment of the whole marketing plan, and ensure that the scheduling investment of the whole budget is more suitable for the timeliness characteristic of the agricultural product marketing service before the back flow supplement fund is injected into the budget reserve fund, thereby providing guarantee for the effective implementation of an enterprise marketing strategy.
The foregoing description of the preferred embodiments of the invention is not intended to be limiting, but rather is intended to cover all modifications, equivalents, alternatives, and improvements that fall within the spirit and scope of the invention.

Claims (7)

1. A method of marketing budget management for agricultural products, the method comprising:
obtaining a marketing input yield time sequence corresponding to each budget funds allocation instance under each budget type label in enterprise historical data;
calculating the short-time effectiveness of each budget funds allocation instance under each budget type label according to the yield difference of any two time stamps in the marketing investment yield time sequence;
according to the time difference between two time stamps in the marketing investment yield time sequence and the yield difference at any two time stamps, calculating the long aging degree of each budget funds allocation instance under each budget type label;
according to the short-time effectiveness of each budget funds allocation instance under each budget type label, calculating a short-time effectiveness characteristic value corresponding to each budget type label; according to the long aging degree of each budget funds allocation example under each budget type label, calculating a long aging characteristic value corresponding to each budget type label;
the step of calculating the short-term effect characteristic value corresponding to each budget type label comprises the following steps: taking the short-time effectiveness average value of different budget funds allocation examples under each budget type label as a short-time effectiveness characteristic value corresponding to each budget type label;
the calculation formula of the short-time aging characteristic value is as follows:
wherein:is->Short-term effective characteristic values corresponding to the budget type labels; />Indicate->The +.>Short duration of each budget funds allocation instance; />Indicate->The number of budget funds allocation instances under the individual budget type tags;
the step of calculating the long-time effect characteristic value corresponding to each budget type label comprises the following steps: taking the average value of the long aging degree of different budget funds allocation examples under each budget type label as the corresponding long aging characteristic value of each budget type label;
the calculation formula of the long-time aging characteristic value is as follows:
wherein:is->Long-time effect characteristic values corresponding to the budget type labels; />Indicate->The +.>A long-term aging of the individual budget funds allocation instances; />Indicate->The number of budget funds allocation instances under the individual budget type tags;
calculating the fund priority allocation regulation and control time stamp of each budget declaration item according to the budget plan input time stamp and the budget approval time stamp of each budget declaration item and the short time effect characteristic value and the long time effect characteristic value corresponding to the budget type label of each budget declaration item;
the calculation formula of the fund priority distribution regulation and control time stamp of each budget declaration project is as follows:
wherein, the liquid crystal display device comprises a liquid crystal display device,representing budget declaration project->A regulation time stamp is allocated to the fund priority of (a); />Representing budget declaration project->A budget plan input time stamp; />Representing budget declaration project->A budget approval timestamp of (a); />Representing budget declaration project->Is>Short-term effective characteristic values corresponding to the budget type labels; />Representing budget declaration project->Is>Long-time effect characteristic values corresponding to the budget type labels;
and approving each budget declaration project according to the funds distribution regulation and control time stamp of each budget declaration project.
2. The agricultural product marketing budget management method according to claim 1, wherein the obtaining step of the marketing investment rate time sequence corresponding to each budget funds allocation instance comprises:
obtaining marketing budget input values of each budget funds distribution instance under each budget type label in enterprise historical data under different time stamps, wherein the marketing budget input values under the different time stamps form a marketing budget input time sequence;
obtaining marketing income values of each budget funds distribution instance under each budget type label in enterprise historical data under different time stamps, and forming a marketing income time sequence by the marketing income values under different time stamps;
the ratio of the marketing income value to the marketing budget investment value under the same time stamp in the marketing income time sequence and the marketing budget investment time sequence corresponding to each budget fund allocation example is used as the marketing investment income rate under the same time stamp;
and the marketing investment yield rate corresponding to each budget funds allocation example is formed by marketing investment yield rates under different time stamps corresponding to each budget funds allocation example.
3. The agricultural marketing budget management method according to claim 1, wherein the step of calculating a short duration of each budget funds allocation instance under each budget type label comprises:
according to the profit rate difference of any two time stamps in the marketing investment profit rate time sequence, calculating the short timeliness degree of each budget funds distribution instance under each budget type label under each time stamp in the time sequence;
and taking the short-time effectiveness average value of each budget funds allocation example under each budget type label under different time stamps in the time sequence as the short-time effectiveness of each budget funds allocation example under each budget type label.
4. The agricultural marketing budget management method according to claim 1, wherein the step of calculating a long age for each budget funds allocation instance under each budget type label comprises:
according to the time difference between two time stamps in the marketing investment yield time sequence and the yield difference at any two time stamps, calculating the long aging degree of each budget funds distribution instance under each budget type label under each time stamp in the time sequence;
and taking the long aging degree average value of each budget funds allocation example under each budget type label under different time stamps in the time sequence as the long aging degree of each budget funds allocation example under each budget type label.
5. A method of agricultural marketing budget management according to claim 3, wherein the calculation formula for the short aging degree of each budget funds allocation instance under each budget type label in the time series under each time stamp is:
wherein, the liquid crystal display device comprises a liquid crystal display device,indicate->The +.>Time stamping of budget funds allocation instances in a time seriesThe short duration of the following process; />Indicate->The +.>The last timestamp in the time series of the individual budget funds allocation instance; />Indicate->Individual budget class∈10 under label>The individual budget funds allocation instances divide the time stamp +.>External->A time stamp; />Representing a time stamp->And timestamp->Time difference between; />Representing natural constants;indicate->The +.>Marketing investment yield time series corresponding to each budget funds distribution instance is marked with a time stamp +.>Sequence values at; />Indicate->The +.>Marketing investment yield time series corresponding to each budget funds distribution instance is marked with a time stamp +.>Sequence values at.
6. The method of claim 4, wherein the formula for calculating the long aging degree of each budget funds allocation instance under each budget type label under each timestamp in the time sequence is:
wherein, the liquid crystal display device comprises a liquid crystal display device,indicate->The +.>Time stamping of budget funds allocation instances in a time seriesThe long aging degree below; />Indicate->The +.>The last timestamp in the time series of the individual budget funds allocation instance; />Indicate->The +.>The individual budget funds allocation instances divide the time stamp +.>External->A time stamp; />Representing a time stamp->And timestamp->Time difference between; />Indicate->The +.>Marketing investment yield time series corresponding to each budget funds distribution instance is marked with a time stamp +.>Sequence values at; />Indicate->The +.>Marketing investment yield time series corresponding to each budget funds distribution instance is marked with a time stamp +.>Sequence values at.
7. An agricultural product marketing budget management system, comprising:
the data acquisition module is used for acquiring a marketing input income ratio time sequence corresponding to each budget funds allocation instance under each budget type label in the enterprise historical data;
the short-time effectiveness degree calculation module is used for calculating the short-time effectiveness degree of each budget funds allocation instance under each budget type label according to the income ratio difference of any two time stamps in the marketing input income ratio time sequence;
the long-time-effectiveness degree calculation module is used for calculating the long-time-effectiveness degree of each budget funds allocation instance under each budget type label according to the time difference between two time stamps in the marketing investment yield time sequence and the yield difference at any two time stamps;
the characteristic value calculation module is used for calculating a short-time effective characteristic value corresponding to each budget type label according to the short-time effectiveness of each budget funds allocation instance under each budget type label; according to the long aging degree of each budget funds allocation example under each budget type label, calculating a long aging characteristic value corresponding to each budget type label;
the step of calculating the short-term effect characteristic value corresponding to each budget type label comprises the following steps: taking the short-time effectiveness average value of different budget funds allocation examples under each budget type label as a short-time effectiveness characteristic value corresponding to each budget type label;
the calculation formula of the short-time aging characteristic value is as follows:
wherein:is->Short-term effective characteristic values corresponding to the budget type labels; />Indicate->The +.>Short duration of each budget funds allocation instance; />Indicate->The number of budget funds allocation instances under the individual budget type tags;
the step of calculating the long-time effect characteristic value corresponding to each budget type label comprises the following steps: taking the average value of the long aging degree of different budget funds allocation examples under each budget type label as the corresponding long aging characteristic value of each budget type label;
the calculation formula of the long-time aging characteristic value is as follows:
wherein:is->Long-time effect characteristic values corresponding to the budget type labels; />Indicate->The +.>A long-term aging of the individual budget funds allocation instances; />Indicate->The number of budget funds allocation instances under the individual budget type tags;
the fund priority allocation regulation time calculation module is used for calculating the fund priority allocation regulation time stamp of each budget declaration item according to the budget plan investment time stamp and the budget approval time stamp of each budget declaration item and the short time effect characteristic value and the long time effect characteristic value corresponding to the budget type label of each budget declaration item;
the calculation formula of the fund priority distribution regulation and control time stamp of each budget declaration project is as follows:
wherein, the liquid crystal display device comprises a liquid crystal display device,representing budget declarationsItem->A regulation time stamp is allocated to the fund priority of (a); />Representing budget declaration project->A budget plan input time stamp; />Representing budget declaration project->A budget approval timestamp of (a); />Representing budget declaration project->Is>Short-term effective characteristic values corresponding to the budget type labels; />Representing budget declaration project->Is>Long-time effect characteristic values corresponding to the budget type labels;
and the budget declaration project approval module is used for approving each budget declaration project according to the fund allocation regulation and control time stamp of each budget declaration project.
CN202310483499.5A 2023-05-04 2023-05-04 Agricultural product marketing budget management method and system Active CN116187727B (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202310483499.5A CN116187727B (en) 2023-05-04 2023-05-04 Agricultural product marketing budget management method and system

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202310483499.5A CN116187727B (en) 2023-05-04 2023-05-04 Agricultural product marketing budget management method and system

Publications (2)

Publication Number Publication Date
CN116187727A CN116187727A (en) 2023-05-30
CN116187727B true CN116187727B (en) 2023-07-21

Family

ID=86436900

Family Applications (1)

Application Number Title Priority Date Filing Date
CN202310483499.5A Active CN116187727B (en) 2023-05-04 2023-05-04 Agricultural product marketing budget management method and system

Country Status (1)

Country Link
CN (1) CN116187727B (en)

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109993428A (en) * 2019-03-28 2019-07-09 第四范式（北京）技术有限公司 Resource allocation methods and device
CN112016892A (en) * 2020-08-27 2020-12-01 西安热工研究院有限公司 Project management system integrated with multiple systems

Family Cites Families (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2004094688A (en) * 2002-08-30 2004-03-25 Natl Fedelation Of Agricult Coop Assoc System for managing and disclosing agriculture and livestock product production, processing and distribution check certification information
US7873535B2 (en) * 2005-11-04 2011-01-18 Accenture Global Services Ltd. Method and system for modeling marketing data
US20140330646A1 (en) * 2013-05-02 2014-11-06 Go Daddy Operating Company, LLC System and method for activation of marketing allocations using search keywords
US11593821B2 (en) * 2014-02-14 2023-02-28 International Business Machines Corporation Mobile device based inventory management and sales trends analysis in a retail environment
US11635751B2 (en) * 2019-09-10 2023-04-25 Johnson Controls Tyco IP Holdings LLP Model predictive maintenance system with short-term scheduling
CN112163889A (en) * 2020-09-30 2021-01-01 苏宁消费金融有限公司 Marketing investment measuring and calculating system based on time series model
CN113159569A (en) * 2021-04-19 2021-07-23 浙江博润空间科技有限公司 Government investment project full life cycle management system
CN113095800A (en) * 2021-06-09 2021-07-09 中国铁塔股份有限公司湖北省分公司 Base station construction investment approval method, device, equipment and storage medium
CN113763048A (en) * 2021-09-07 2021-12-07 北京深演智能科技股份有限公司 Budget fund allocation method and device
CN114189359B (en) * 2021-11-18 2023-12-01 临沂大学 Internet of things equipment capable of avoiding data tampering, data safety transmission method and system

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109993428A (en) * 2019-03-28 2019-07-09 第四范式（北京）技术有限公司 Resource allocation methods and device
CN112016892A (en) * 2020-08-27 2020-12-01 西安热工研究院有限公司 Project management system integrated with multiple systems

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
完善农业国资预算项目申报的几点建议――基于项目支出绩效评价视角;刘怀;;中国农垦(第12期);第51-52页 *

Also Published As

Publication number Publication date
CN116187727A (en) 2023-05-30

Similar Documents

Publication Publication Date Title
Cachon et al. Matching supply with demand
US11423344B2 (en) Computerized promotion and markdown price scheduling
US20130211878A1 (en) Estimating elasticity and inventory effect for retail pricing and forecasting
Shen et al. Perishable inventory management system with a minimum volume constraint
US10776803B2 (en) Computerized promotion and markdown price scheduling
US20080183553A1 (en) Method and apparatus for workforce demand forecasting
CN106296247A (en) The online sort method of network information resource and device
US20040128214A1 (en) Inventory management method, inventory management apparatus, and recording medium
CN116187727B (en) Agricultural product marketing budget management method and system
US11354686B2 (en) Short life cycle sales curve estimation
US20130290150A1 (en) Method and system for optimum inventory management
Ramı́rez et al. Pricing natural gas distribution in Mexico
CN111222668A (en) Warehouse list prediction method and device, electronic equipment and readable storage medium
US20120130760A1 (en) Adjusting a point prediction that is part of the long-term product life cycle based forecast
CN116151894A (en) Real-time bidding global optimization method and system for multi-channel search advertisement
US8185347B2 (en) Outlier correction with a median method
CN111768157A (en) Dynamic material calculation method and system
CN113283844A (en) Method and device for determining inventory of aging-sensitive materials and electronic equipment
CN113269445A (en) Product scheduling method and device
Fleck Factors affecting agricultural water use and sourcing in irrigation districts of central Arizona
Babukh et al. Assortment policy in the enterprise marketing system
Farahani et al. A hierarchical demand-driven production planning and control framework for the FMCG industry: An SAP-based approach
Murdoch Design and implementation of forecasting and control in the retail industry
Redkin et al. 3.5 PROCEDURES AND TOOLS OF PROJECT MARKETING IN THE CREATION OF INNOVATIONS AND SYSTEMS OF THEIR HIGH-TECH PRODUCTION
Reilly Cost-reducing and Output-enhancing Technologies

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
GR01 Patent grant
GR01 Patent grant