CN115983959A

CN115983959A - Information pushing method and device, intelligent terminal and storage medium

Info

Publication number: CN115983959A
Application number: CN202211477779.7A
Authority: CN
Inventors: 刘攀伟
Original assignee: Ping An Bank Co Ltd
Current assignee: Ping An Bank Co Ltd
Priority date: 2022-11-23
Filing date: 2022-11-23
Publication date: 2023-04-18

Abstract

The embodiment of the application discloses an information pushing method, an information pushing device, an intelligent terminal and a storage medium, wherein the method comprises the following steps: the method comprises the steps of obtaining login employee information corresponding to a login behavior of a first bank employee in a target bank application, determining employee roles contained in the target bank application and role topics contained in each employee role of the first bank employee, determining the target employee roles and the target role topics based on selection operation of the first bank employee on the employee roles and the role topics, presenting the target role topics on a display interface of the target bank application, obtaining browsing information of the first bank employee in the target bank application, analyzing the browsing information, determining information types interested by the first bank employee based on analysis results, and pushing information to the first bank employee based on the information types interested and the target employee roles. By the mode, interesting application login and application information browsing are realized, and effective information push is realized.

Description

Information pushing method and device, intelligent terminal and storage medium

Technical Field

The present application relates to the field of computer technologies, and in particular, to an information pushing method and apparatus, an intelligent terminal, and a storage medium.

Background

The existing bank is used for managing staff or login interfaces of bank application programs related to work content of the bank staff are the same, interestingness is lacked, information push is carried out after the bank staff log in the bank application programs, the information push is only information updated and released by the bank application programs, and targeted information recommendation and effective information recommendation cannot be achieved.

Disclosure of Invention

The embodiment of the application provides an information pushing method and device, an intelligent terminal and a storage medium, which are used for solving the problems in the background art.

In a first aspect, an embodiment of the present application provides an information pushing method, where the method includes:

acquiring login employee information corresponding to a login behavior of a first bank employee in a target bank application, and determining employee roles contained in the target bank application and role themes contained in each employee role based on the login employee information;

determining a target employee role and a target role theme based on the selection operation of the first bank employee on the employee role and the role theme, wherein a display interface of the target bank application presents the target role theme;

based on the role of the target employee, acquiring browsing information of the first bank employee in the target bank application, and analyzing the browsing information;

and determining the type of information which is interested by the first bank employee based on the analysis result, and pushing the information to the first bank employee based on the type of the information which is interested and the role of the target employee.

In some embodiments, in the determining a target employee role and a target role topic based on the selection operation of the first banking employee for the employee role and the role topic, the target banking application display interface presenting the target role topic, the method further comprises:

determining the bank employee level corresponding to the employee role;

and when the employee level is the primary employee, automatically closing the role selection permission of the first bank employee in the target bank application, and setting a preset default theme as a target role theme.

In some embodiments, when the employee level is a primary employee, automatically closing the role selection permission of the first bank employee in the target banking application, and setting a preset default theme as a target role theme, includes:

when the employee level is a primary employee, determining an experience value of the first bank employee;

when the experience value is larger than a basic experience value, automatically closing the role selection authority of the first bank employee in the target bank application, and determining a role theme matched with the experience value;

determining a target role theme based on the selection operation of the first bank employee on the role theme;

and when the experience value is smaller than the basic experience value, automatically closing the role selection permission of the first bank employee in the target bank application, and setting a preset default theme as a target role theme.

In some embodiments, the determining a target employee role and a target role topic based on the selection operation of the first banking employee for the employee role and the role topic, the target banking application having a display interface presenting the target role topic includes:

acquiring a default role theme which is pre-selected and set for the role of the employee in the target bank application by the first bank employee;

and determining a target employee role based on the selection operation of the first bank employee for the employee role, and determining a default role theme corresponding to the target employee role as a target role theme.

In some embodiments, after the determining, based on the parsing result, a type of information of interest to the first banker, and performing information push to the first banker based on the type of information of interest and the target employee role, the method further includes:

receiving an information push request initiated by the first bank employee in the target bank application based on the role of the target employee;

acquiring the employee management authority of the first bank employee under the role of the target employee based on the information pushing request;

and calling employee information of a second bank employee corresponding to the employee management authority, and sending push information corresponding to the information push request to an employee terminal corresponding to the employee information based on the employee information.

acquiring the client management authority of the first bank employee under the role of the target employee, and calling the client information of the bank client corresponding to the client management authority;

based on the customer information, acquiring a preference analysis table of the bank customer for the service type set by the bank;

based on the preference analysis table, the first bank employee pushes business information to the bank client through the target bank application.

In some embodiments, the pushing of the business information to the bank customer by the first bank employee through the target banking application based on the preference analysis table includes:

acquiring the customer grade of the bank customer, and classifying the bank customer into a corresponding customer category based on the customer grade and the preference analysis table;

and determining an information pushing mode of each client category, and based on the information pushing mode, the first bank employee pushes business information to the bank client through the target bank application.

In a second aspect, an embodiment of the present application further provides an information pushing apparatus, where the apparatus includes:

the system comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring login employee information corresponding to a login behavior of a first bank employee in a target bank application, and determining employee roles contained in the target bank application and role themes contained in each employee role based on the login employee information;

the determining unit is used for determining a target employee role and a target role theme based on the selection operation of the first bank employee on the employee role and the role theme, and a display interface of the target bank application presents the target role theme;

the analysis unit is used for acquiring browsing information of the first bank employee in the target bank application based on the role of the target employee and analyzing the browsing information;

and the pushing unit is used for determining the type of information which is interested by the first bank employee based on the analysis result, and pushing the information to the first bank employee based on the type of the information which is interested and the role of the target employee.

In a third aspect, an embodiment of the present application further provides an intelligent terminal, which includes a memory and a processor, where the memory is used to store instructions and data, and the processor is used to execute the information push method.

In a fourth aspect, an embodiment of the present application further provides a storage medium, where multiple instructions are stored in the storage medium, and the instructions are adapted to be loaded by a processor to perform the information pushing method described above.

According to the information pushing method in the embodiment of the application, the staff role and the role theme are set in the target bank application for the first bank staff, so that the first bank staff can select the target staff role and the target role theme to be displayed after logging in the target bank application, the interestingness of the target bank application is improved, and the interest of the first bank staff in logging in the target bank application is improved. Under the role of the target staff, the information pushing is carried out by acquiring the browsing information of the first bank staff and analyzing the interested information type of the first bank staff, so that the pushing is more targeted, and the information pushing effect is improved.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings required to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the description below are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

Fig. 1 is a flowchart of an information pushing method according to an embodiment of the present application.

Fig. 2 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present application.

Fig. 3 is a schematic structural diagram of an intelligent terminal according to an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

In the description of the embodiments of the present application, it should be understood that the terms "first", "second", and the like are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implying any number of technical features indicated. Thus, features defined as "first", "second", may explicitly or implicitly include one or more of the described features. In the description of the embodiments of the present application, "a plurality" means two or more unless specifically defined otherwise.

The following description is presented to enable any person skilled in the art to make and use the application. In the following description, details are set forth for the purpose of explanation. It will be apparent to one of ordinary skill in the art that the present application may be practiced without these specific details. In other instances, well-known processes have not been described in detail so as not to obscure the description of the embodiments of the present application with unnecessary detail. Thus, the present application is not intended to be limited to the embodiments shown, but is to be accorded the widest scope consistent with the principles and features disclosed in the embodiments herein.

The embodiment of the application provides an information pushing method and device, an intelligent terminal and a storage medium, which are respectively described in detail below.

Referring to fig. 1, fig. 1 is a flowchart of an information pushing method according to an embodiment of the present application, including the following contents:

101. the method comprises the steps of obtaining login employee information corresponding to a login behavior of a first bank employee in a target bank application, and determining employee roles contained in the target bank application and role themes contained in each employee role based on the login employee information.

The target bank application may be an application or applet used by the bank to manage the bank employee or related to the content of the bank employee's work. Each bank employee has a corresponding login account and a corresponding login password corresponding to the target bank application, and can login the target bank application through the login account and the login password, so that part or all of functions of the application can be operated on the target bank application. The application has some or all functions including browsing bank information from the application, pushing information, and acquiring information related to personal functions or personal preferences.

Due to different functions of the bank employees or grades of the bank employees, some bank employees may have only one bank function, and correspondingly, the bank employees may have only one corresponding role in the target bank application. Some bank employees may have multiple bank functions and accordingly may be considered to have an employee role for each bank function in the target banking application.

That is, the employee role can be correspondingly set according to each bank function of the bank employee in the bank. For the purpose of differentiation, in the embodiment of the present application, the bank employee who currently logs in the target bank application is set as the first bank employee.

For example, a first bank employee only includes a bank teller in the bank function, and then only one employee role is set in the target bank application, and the employee role is the role set corresponding to the bank teller.

For example, the function of a first bank employee in a bank includes a financial manager of a headquarters and a branch leader of a certain bank branch, and then two corresponding employee roles are provided in the target bank application, and the two employee roles are roles respectively set corresponding to the financial manager and the branch leader.

In addition to setting up employee roles for the first bank employee, in the target banking application, a plurality of role themes are set up for each employee role. The role theme is a theme display effect of the target bank application, and after a certain first bank employee logs in the target bank application and determines the role theme of the first bank employee on the target bank application, the role theme is displayed on a terminal interface of the first bank application, namely the first bank employee operates the target bank application under the role theme.

102. And determining a target employee role and a target role theme based on the selection operation of the first bank employee on the employee role and the role theme, wherein a display interface of the target bank application presents the target role theme.

When the first bank employee includes a plurality of employee roles in the target banking application and each employee role includes a plurality of role topics, the first bank employee may select a certain employee role and role topic from the plurality of employee roles. When the first bank employee includes only one employee role in the target banking application, but includes multiple role topics under that employee role, the first bank employee may not select the employee role, but may select the role topic under that employee role. When the first banking employee includes only one employee role in the target banking application and includes only one default role topic under that employee role, the first banking employee may not select the employee role and the role topic.

The role theme may be determined according to the employee level of the first bank employee, an experience value, a prominent contribution to the bank or the post, or a prominent achievement, and the like, and is not limited herein.

Optionally, in an embodiment of the present application, the step includes: determining the bank employee level corresponding to the employee role, automatically closing the role selection authority of the first bank employee in the target bank application when the employee level is the primary employee, and setting a preset default theme as a target role theme.

The primary staff can be regarded as the basic level staff, and as for the basic level staff, generally, only one function of the basic level staff is available in a bank, a staff role is correspondingly set, and the basic level staff does not have the authority of selecting a role theme by self, the staff roles of the basic level staff may be different, but the role themes of the basic level staff can be set to be the same. After the base level employee logs into the target banking application, the system defaults to displaying the default role theme. Of course, theme on or off keys may be set so that the base level employee may use the default role theme or turn off the default role theme.

For the basic level employees, if the functions of the bank include a plurality of functions, an employee role is set corresponding to each function, the basic level employees can select the employee role by themselves after logging in the target bank application, but the authority of selecting the role theme by themselves is not provided, and each employee role corresponds to the default role theme.

Optionally, in some embodiments, when the employee level is a primary employee, automatically closing the role selection permission of the first bank employee in the target bank application, and setting a preset default theme as the target role theme, where the method includes: when the employee level is a primary employee, determining an experience value of a first bank employee, automatically closing role selection permission of the first bank employee in the target bank application when the experience value is larger than a basic experience value, determining a role theme matched with the experience value, determining the target role theme based on the selection operation of the first bank employee on the role theme, automatically closing the role selection permission of the first bank employee in the target bank application when the experience value is smaller than the basic experience value, and setting a preset default theme as the target role theme.

The experience value may be assessed by the working age of the first banking employee at the bank for characterizing how much of the first banking employee's working experience is at the bank. A variety of experience value benchmarks may be set, including, for example, a base experience value, a medium experience value, and a high experience value, by how much the experience value determines the role theme that the first banking employee may include.

For example, a first bank employee is a teller at a bank outlet, belonging to a junior employee, and a new employee who is less than one year full of employment, and has an experience value lower than the base experience value. Then, there is only one corresponding employee role for the first bank employee, and the role theme includes only the default role theme that is default for the system.

For example, a first bank employee is a teller at a bank outlet and belongs to a junior employee, but the first bank employee belongs to an old employee who has entered the office for three years, and the experience value is higher than the base experience value. Then, there is only one corresponding employee role for the first bank employee, however, the role theme may include a plurality of role themes, and a plurality of role themes are consistent with the experience value of the first bank employee. The first bank employee may not select the employee role by himself, but may select the role theme to be displayed by himself from the role themes included.

Optionally, the first bank employee who is limited to the primary employee and whose experience value is lower than the basic experience value may not have the selection authority of the employee role and the role topic, but after the experience value of the first bank employee rises to different levels, the first bank employee may select an alternative role topic in the role topic library corresponding to the rising experience value level in the system, and after subsequently logging in the target bank application, the first bank employee may not select the employee role by himself, but may select the role topic that is desired to be displayed from the alternative role topic as the target role topic for display.

For example, the experience value of a certain first bank employee rises to a middle-level experience value, and the employee with the middle-level experience value can select the role theme in 3 from the corresponding middle-level role theme library as the standby role theme. Then, the first banking employee may select 3 of the plurality of role topics preset in the intermediate role topic library as the standby role topics, and, after the selection is determined, may select one of the 3 standby role topics in the target banking application as the target role topic for display. However, other ones of the intermediate role topics that are not selected for determination are no longer selectable and displayable.

Optionally, in some embodiments, the method further includes: the method comprises the steps of obtaining a default role theme which is pre-selected and set by a first bank employee in a target bank application for employee roles, determining the target employee roles based on the selection operation of the first bank employee for the employee roles, and determining the default role theme corresponding to the target employee roles as the target role theme.

The embodiment is directed to a case where the employee role of the first bank employee includes a plurality of role topics, in which case, the first bank employee may preset a certain role topic included as a default role topic according to a preference of the first bank employee, and in the case where the first bank employee logs in the target bank application and the employee role is, the target bank application defaults the default role topic as a target role topic, and the target bank application displays the default role topic. And when the first bank employee changes the role theme under the role of the employee, the target bank application displays the changed role theme as a target role theme for display.

In this step, a selectable role theme may also be set based on the role and performance of the first bank employee. For example, a first bank employee who is set to function as a sales clerk may determine from the sales performance whether or not they have permission to select a role theme.

Specifically, after the performance of each month of a first bank employee with the set function as a sales clerk reaches the preset performance, a role theme corresponding to the employee grade can be selected from a role theme library of the system as a standby role theme in the next month of the current month of the preset business.

For example, if a sales clerk is a primary clerk and the sales clerk achieves a predetermined performance in x months, then the first banking clerk can select a role topic as an alternate role topic in x +1 months from a library of role topics in the target banking application that match the primary clerk. When the sales clerk achieves the preset performance again in the x +1 month, the first bank clerk can select a role topic as the standby role topic from the role topic library matched with the primary clerk in the target bank application in the x +2 month. The first clerk's role theme is augmented by two alternate role themes that are selectable and displayable by the first clerk.

It will be appreciated that in embodiments of the present application, when there is only one employee role for a first bank employee, the employee role is defaulted to the target employee role. When the employee role of the first bank employee includes a plurality of roles, the employee role selected by the first bank employee is taken as the target employee role. When the first bank employee has only one employee role and the employee role includes only the system default role theme, the default role theme is defaulted to the target role theme. When the first bank employee comprises a plurality of employee roles and each employee role comprises a plurality of role themes, the employee role selected by the first bank employee is taken as a target employee role, and the role theme selected by the first bank employee under the target employee role is taken as a target role theme.

103. And acquiring browsing information of the first bank employee in the target bank application based on the role of the target employee, and analyzing the browsing information.

104. And determining the type of information which is interested by the first bank employee based on the analysis result, and pushing the information to the first bank employee based on the type of the information which is interested and the role of the target employee.

The browsing information acquired by the first bank employee under the role of the target employee can be information browsed after login, or information browsed after login and browsing information logged in historically. Here, the browsing information can be considered to be related to the role of the employee, regardless of the browsing time.

And acquiring the information type which is interesting for the first bank employee under the role of the target employee or acquiring the attention information element of the information type which is interesting for the first bank employee under the role of the target employee by analyzing the browsing information.

And when the fact that the updated information of the target bank application is matched with the information type is detected, pushing the corresponding updated information to the target bank application end of the first bank employee. Or searching historical information which is released in preset historical time and is matched with the information type, selecting target historical information which is not browsed by the first bank employee from the historical information, and pushing the target historical information to a target bank application side of the first bank employee.

Optionally, a target bank application may be set with a focus application, the first bank employee may add an application program that wants to focus on to the focus application, and when it is detected that updated information in the target bank application and the application program that the first bank employee focuses on matches the information type, push the corresponding updated information to the target bank application of the first bank employee. Or searching historical information which is issued in preset historical time and matched with the information types in the target bank application and the application program concerned by the first bank employee, selecting target historical information which is not browsed by the first bank employee from the historical information, and pushing the target historical information to the target bank application side of the first bank employee.

Optionally, in some embodiments, after this step, the method further includes: receiving an information pushing request initiated by the first bank employee in the target bank application based on the target employee role, acquiring employee management authority of the first bank employee under the target employee role based on the information pushing request, calling employee information of a second bank employee corresponding to the employee management authority, and sending pushing information corresponding to the information pushing request to an employee terminal corresponding to the employee information based on the employee information.

For example, when a certain first bank employee is a sales manager in the bank, a plurality of sales clerks are managed under the first bank employee, the plurality of sales clerks are second bank employees, the employee role of the first bank employee in the target bank application can be set to include the employee role corresponding to the sales manager, and the employee role is set to have employee management authority in which the target bank application of the first bank employee is associated with the target bank application sides of the plurality of sales clerks managed, and the first bank employee can send information to be pushed to the target bank application sides of the plurality of sales clerks managed in the authority through the employee management authority.

Optionally, in this embodiment, it may be set that a first bank employee having an employee management authority may obtain browsing information of managed second bank employees through a target bank application of the first bank employee, and the first bank employee may push certain information to a target bank application side of the second bank employee who may be interested in the information by analyzing and obtaining information types that are interested in each managed second bank employee.

Optionally, in some embodiments, after this step, the method further includes: the method comprises the steps of obtaining a client management authority of a first bank employee under the role of a target employee, calling client information of a bank client corresponding to the client management authority, obtaining a preference analysis table of a bank client for a business type set by a bank based on the client information, and pushing business information to the bank client by the first bank employee through target bank application based on the preference analysis table.

For example, if a first bank employee in the bank serves as a regional manager, the client management authority of the regional manager may be set to correspond to all clients in the region, and the preference analysis table of the client may be analyzed by acquiring information such as browsing information and banking transaction information of the clients in the region. After the bank pushes a new business activity, the zone manager may send a link to the business activity to the terminal of the corresponding customer group.

Optionally, in some embodiments, based on the preference analysis table, the first banking employee performs service information pushing to the banking client through the target banking application, including: the method comprises the steps of obtaining customer grades of bank customers, classifying the bank customers into corresponding customer categories based on the customer grades and a preference analysis table, determining an information pushing mode of each customer category, and pushing business information to the bank customers through target bank application by a first bank employee based on the information pushing mode.

For example, the customer classes include high-potential customers, low-potential customers and ordinary customers, and the service types recorded in the preference analysis table include credit card type, savings type and financing type, so the customer classes after corresponding classification include high-potential customers (credit card type), high-potential customers (savings type), high-potential customers (financing type), low-potential customers (credit card type), low-potential customers (savings type), low-potential customers (financing type), ordinary customers (credit card type), ordinary customers (savings type) and ordinary customers (financing type). If the information pushing mode of the high-latency user is set to be manual online customer service pushing, the information pushing mode of the low-latency client and the information pushing mode of the common client are robot customer service pushing. When a piece of information related to financial management is pushed to a client, the information is pushed to the client category of a high-potential client (financial type) in a manual online customer service pushing mode, and the information is pushed to the client category of a low-potential client (financial type) and a common client (financial type) in a robot customer service pushing mode.

Optionally, the new preferred service type of the bank client may also be determined according to the recent browsing information of the bank client, and when the first bank employee browses introduction information that some information is the service type and the service type of the introduction information matches with the new preferred service type of the bank client, the information may be pushed to the corresponding bank client, which is beneficial to improving the handling rate of the bank service and promoting the bank service.

Optionally, the favorite activity type of the bank client may also be determined according to the historical banking activities participated by the bank client, and after the banking outlet issues a new banking activity, an introduction connection corresponding to the banking activity may be pushed to the interested bank client through the client management authority.

The information pushing method comprises the steps of obtaining login employee information corresponding to a login behavior of a first bank employee in a target bank application, and determining employee roles contained in the target bank application and role themes contained in each employee role based on the login employee information; determining a target employee role and a target role theme based on the selection operation of a first bank employee on the employee role and the role theme, wherein a display interface of a target bank application presents the target role theme; based on the role of the target employee, acquiring browsing information of the first bank employee in the target bank application, and analyzing the browsing information; and determining the type of information which is interested by the first bank employee based on the analysis result, and pushing the information to the first bank employee based on the type of the information which is interested and the role of the target employee. By the method, interesting employee login management and display of the bank application are achieved, the interest of the employee in logging in the bank application and browsing information in the bank application is improved, the interested information type of the employee is obtained under each employee role, the information is more targeted during information pushing, and the pushing effect is better.

Referring to fig. 2, fig. 2 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present application, where the information pushing apparatus 200 includes the following units:

the obtaining unit 201 is configured to obtain login employee information corresponding to a login behavior of a first bank employee in a target bank application, and determine, based on the login employee information, employee roles included in the target bank application of the first bank employee and role topics included in each employee role.

The determining unit 202 is configured to determine a target employee role and a target role topic based on a selection operation of a first bank employee on the employee role and the role topic, where a display interface of a target bank application presents the target role topic.

And the analysis unit 203 is configured to obtain browsing information of the first bank employee in the target bank application based on the role of the target employee, and analyze the browsing information.

And the pushing unit 204 is configured to determine, based on the analysis result, an information type of interest of the first bank employee, and push information to the first bank employee based on the information type of interest and the role of the target employee.

Optionally, the information pushing apparatus 200 further includes the following units:

and the grade determining unit is used for determining the grade of the bank employee corresponding to the employee role.

And the authority control unit is used for automatically closing the role selection authority of the first bank employee in the target bank application when the employee level is the primary employee, and setting a preset default theme as a target role theme.

and the request initiating unit is used for receiving an information pushing request initiated by the first bank employee in the target bank application based on the target employee role.

And the authority acquiring unit is used for acquiring the employee management authority of the first bank employee under the role of the target employee based on the information pushing request.

And the information calling unit is used for calling the employee information of the second bank employee corresponding to the employee management authority, and sending the push information corresponding to the information push request to the employee terminal corresponding to the employee information based on the employee information.

Optionally, the information pushing apparatus 200 according to the embodiment of the present application further includes other units and sub-units, which are not described herein again.

The information pushing device 200 in the embodiment of the application includes an obtaining unit 201, configured to obtain login employee information corresponding to a login behavior of a first bank employee in a target bank application, and determine, based on the login employee information, an employee role included in the target bank application and a role theme included in each employee role; the determining unit 202 is configured to determine a target employee role and a target role theme based on a selection operation of a first bank employee on the employee role and the role theme, where a display interface of a target bank application presents the target role theme; the analysis unit 203 is used for acquiring browsing information of the first bank employee in the target bank application based on the role of the target employee and analyzing the browsing information; and the pushing unit 204 is configured to determine, based on the analysis result, an information type of interest of the first bank employee, and push information to the first bank employee based on the information type of interest and the role of the target employee. By the aid of the device, interesting staff login management and display of the bank application are achieved, the interest of staff in logging in the bank application and browsing information in the bank application is promoted, the interested information types of the staff are acquired under each staff role, the information is more targeted when information is pushed, and the pushing effect is better.

Referring to fig. 3, fig. 3 is a schematic structural diagram of an intelligent terminal according to an embodiment of the present disclosure, where the intelligent terminal 300 may be an intelligent terminal device such as a smart phone, a tablet Computer, a notebook Computer, a touch screen, a game machine, a Personal Computer (PC), a Personal Digital Assistant (PDA), and the like. The intelligent terminal 300 includes a processor 301 having one or more processing cores, a memory 302 having one or more computer-readable storage media, and a computer program stored on the memory 302 and operable on the processor 301. The processor 301 is electrically connected to the memory 302. Those skilled in the art will appreciate that the intelligent terminal architecture shown in the figures does not constitute a limitation of the intelligent terminal and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components.

The processor 301 is a control center of the intelligent terminal 300, connects various parts of the entire intelligent terminal 300 using various interfaces and lines, performs various functions of the intelligent terminal 300 and processes data by running or loading software programs and/or modules stored in the memory 302, and calling data stored in the memory 302, thereby integrally monitoring the intelligent terminal 300.

In this embodiment of the application, the processor 301 in the intelligent terminal 300 loads instructions corresponding to processes of one or more application programs into the memory 302 according to the following steps, and the processor 301 runs the application programs stored in the memory 302, thereby implementing various functions:

determining a target employee role and a target role theme based on the selection operation of a first bank employee for the employee role and the role theme, wherein a display interface of a target bank application presents the target role theme;

The above operations can be implemented in the foregoing embodiments, and are not described in detail herein.

Optionally, the intelligent terminal 300 further includes a touch display screen 303, an input unit 304, and a power source 305, wherein the processor 301 is electrically connected to the touch display screen 303, the input unit 304, and the power source 305. Those skilled in the art will appreciate that the intelligent terminal architecture shown in fig. 3 is not intended to be limiting of intelligent terminals and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components.

The touch display screen 303 may be used for displaying a graphical user interface and receiving an operation instruction generated by a user acting on the graphical user interface, and the touch display screen 303 may include a display panel and a touch panel. Among other things, the display panel may be used to display information input by or provided to a user as well as various graphical user interfaces of the computer device, which may be made up of graphics, text, icons, video, and any combination thereof. Alternatively, the Display panel may be configured in the form of a Liquid Crystal Display (LCD), an Organic Light-Emitting Diode (OLED), or the like. The touch panel may be used to collect touch operations of a user on or near the touch panel (for example, operations of the user on or near the touch panel using any suitable object or accessory such as a finger, a stylus pen, and the like), and generate corresponding operation instructions, and the operation instructions execute corresponding programs. Alternatively, the touch panel may include two parts, a touch detection device and a touch controller. The touch detection device detects the touch direction of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch sensing device, converts the touch information into touch point coordinates, sends the touch point coordinates to the processor 301, and can receive and execute commands sent by the processor 301. The touch panel may overlay the display panel, and when the touch panel detects a touch operation thereon or nearby, the touch panel transmits the touch operation to the processor 301 to determine the type of the touch event, and then the processor 301 provides a corresponding visual output on the display panel according to the type of the touch event. In the embodiment of the present application, the touch panel and the display panel may be integrated into the touch display screen 303 to realize input and output functions. However, in some embodiments, the touch panel and the touch panel can be implemented as two separate components to perform the input and output functions. That is, the touch display screen 303 may also be used as a part of the input unit 304 to implement an input function.

The input unit 304 may be used to receive input numbers, character information, or user characteristic information (e.g., fingerprint, iris, facial information, etc.), and to generate keyboard, mouse, joystick, optical, or trackball signal inputs related to user settings and function control.

The power supply 305 is used to power the various components of the smart terminal 300. Optionally, the power supply 305 may be logically connected to the processor 301 through a power management system, so as to implement functions of managing charging, discharging, and power consumption management through the power management system. The power supply 305 may also include any component of one or more dc or ac power sources, recharging systems, power failure detection circuitry, power converters or inverters, power status indicators, and the like.

Although not shown in fig. 3, the smart terminal 300 may further include a sensor, a radio frequency module, and the like, which are not described in detail herein.

In the foregoing embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.

As can be seen from the above, the intelligent terminal 300 provided in this embodiment obtains login employee information corresponding to a login behavior of a first bank employee in a target bank application, and determines, based on the login employee information, employee roles included in the target bank application of the first bank employee and role topics included in each of the employee roles; determining a target employee role and a target role theme based on the selection operation of a first bank employee for the employee role and the role theme, wherein a display interface of a target bank application presents the target role theme; based on the role of the target employee, acquiring browsing information of the first bank employee in the target bank application, and analyzing the browsing information; and determining the type of information which is interested by the first bank employee based on the analysis result, and pushing the information to the first bank employee based on the type of the information which is interested and the role of the target employee.

It will be understood by those skilled in the art that all or part of the steps of the methods of the above embodiments may be performed by instructions or by associated hardware controlled by the instructions, which may be stored in a computer readable storage medium and loaded and executed by a processor.

To this end, the present application provides a computer-readable storage medium, in which a plurality of computer programs are stored, where the computer programs can be loaded by a processor to execute the steps in any one of the information pushing methods provided by the embodiments of the present application. For example, the computer program may perform the steps of:

Wherein the storage medium may include: a read Only Memory (ROM, re client account d Only Memory), a random access Memory (R client account M, R client account and access Memory), a magnetic disk or an optical disk, and the like.

Since the computer program stored in the storage medium can execute the steps in any information push method provided in the embodiments of the present application, beneficial effects that can be achieved by any information push method provided in the embodiments of the present application can be achieved, and detailed descriptions are omitted here for the foregoing embodiments.

The information pushing method, the information pushing apparatus, the intelligent terminal and the storage medium provided in the embodiments of the present application are described in detail above, and a specific example is applied in this document to explain the principle and the implementation of the present application, and the description of the above embodiments is only used to help understand the method and the core idea of the present application, and meanwhile, for those skilled in the art, according to the idea of the present application, there are changes in the specific implementation and the application scope, and in summary, the content of the present description should not be understood as a limitation to the present application.

Claims

1. An information pushing method, characterized in that the method comprises:

2. The information pushing method according to claim 1, wherein a target employee role and a target role topic are determined based on the selection operation of the first bank employee on the employee role and the role topic, and a display interface of the target bank application presents the target role topic, and the method further comprises:

determining the bank employee level corresponding to the employee role;

and when the employee level is a primary employee, automatically closing the role selection permission of the first bank employee in the target bank application, and setting a preset default theme as a target role theme.

3. The information pushing method according to claim 2, wherein when the employee level is a junior employee, automatically closing the role selection permission of the first bank employee in the target banking application, and setting a preset default theme as a target role theme, includes:

4. The information pushing method according to claim 1, wherein the determining of a target employee role and a target role topic based on the selection operation of the first bank employee on the employee role and the role topic, and the presenting of the target role topic by a display interface of the target bank application comprises:

5. The information pushing method according to claim 1, wherein after the determining, based on the parsing result, an information type of interest of the first banker, and performing information pushing to the first banker based on the information type of interest and the target employee role, the method further comprises:

6. The information pushing method according to claim 1, wherein after the determining, based on the parsing result, an information type of interest of the first banker, and performing information pushing to the first banker based on the information type of interest and the target employee role, the method further comprises:

7. The information pushing method according to claim 6, wherein the pushing of the business information to the banking customer through the target banking application by the first banking employee based on the preference analysis table comprises:

8. An information pushing apparatus, characterized in that the apparatus comprises:

9. An intelligent terminal, comprising a memory for storing instructions and data and a processor for executing the information pushing method according to any one of claims 1-7.

10. A storage medium having stored therein a plurality of instructions adapted to be loaded by a processor to perform the information pushing method according to any one of claims 1 to 7.