CN115860828A

CN115860828A - Business object data display method, device, system, equipment and storage medium

Info

Publication number: CN115860828A
Application number: CN202211490248.1A
Authority: CN
Inventors: 魏绪浪
Original assignee: Beijing IQIYI Science and Technology Co Ltd
Current assignee: Beijing IQIYI Science and Technology Co Ltd
Priority date: 2022-11-25
Filing date: 2022-11-25
Publication date: 2023-03-28

Abstract

The embodiment of the invention provides a method, a device and a system for displaying business object data, wherein the method comprises the following steps: acquiring a service object display request from a terminal; distributing target business object data sources from a plurality of business object data sources according to the business object display request; and transmitting data source associated attribute information of the target business object data source to the terminal, wherein the data source associated attribute information is used for the terminal to acquire and display business object data from the target business object data source or other business object data sources. The embodiment of the invention can solve the problem that the display effect of the advertisement on the application program is seriously influenced because the advertisement resource of the advertisement SDK is scarce or the advertisement SDK breaks down when the application program is accessed to the fixed advertisement SDK, enriches the advertisement SDK for the application program to acquire the advertisement, increases the way for the application program to acquire the advertisement and further improves the display effect of the advertisement.

Description

Business object data display method, device, system, equipment and storage medium

Technical Field

The present invention relates to the field of computer technologies, and in particular, to a method, an apparatus, and a system for displaying business object data, an electronic device, and a computer storage medium.

Background

With the progress of science and technology, the functions of the application programs on the terminal are more and more abundant. Meanwhile, the user group of part of the application programs is also very large. Therefore, the advertisement is displayed on the application program, so that the exposure rate of the advertisement can be improved, and the profit of the advertisement can be increased.

Currently, if an advertisement is displayed on an application, the application needs to access an advertisement Software Development Kit (SDK). The display effect of the advertisement depends heavily on the quality of the advertisement SDK. However, the advertisement SDK accessed by the current application program is relatively fixed, and when the advertisement resource of the advertisement SDK accessed by the application program is scarce or the advertisement SDK fails, the display effect of the advertisement on the application program is seriously affected.

Disclosure of Invention

Embodiments of the present invention provide a method, an apparatus, a system, an electronic device, and a computer storage medium for displaying service object data, so as to provide multiple SDKs for an application program and improve the display effect of an advertisement on the application program. The specific technical scheme is as follows:

in a first aspect of the embodiments of the present invention, a method for displaying business object data is provided, which is applied to a business object server, and the method includes: acquiring a service object display request from a terminal; distributing target business object data sources from a plurality of business object data sources according to the business object display request; and transmitting data source associated attribute information of the target service object data source to the terminal, wherein the data source associated attribute information is used for the terminal to acquire service object data from the target service object data source or other service object data sources and display the service object data, and the other service object data sources are service object data sources except the target service object data source in the plurality of service object data sources.

Optionally, the service object display request includes display bit identification information of at least one service object display bit; the allocating target business object data sources from a plurality of business object data sources according to the business object display request comprises: if the distribution rule corresponding to the display bit identification information exists, distributing the target business object data source for the display bit identification information from a plurality of business object data sources according to the distribution rule; wherein the allocation rule includes a correspondence between the presentation bit identification information and the target business object data source.

Optionally, the allocating a target business object data source from a plurality of business object data sources according to the business object display request includes: and if the distribution rule does not exist, selecting the target business object data source from the plurality of business object data sources according to the influence factors of the plurality of business object data sources.

Optionally, the selecting the target business object data source from the plurality of business object data sources according to the influence factors of the plurality of business object data sources includes: screening out a service object data source group corresponding to each showing bit identification information from a plurality of service object data sources, wherein the service object data source group comprises a plurality of candidate service object data sources; respectively calculating the display parameters of each candidate business object data source; calculating the influence factor of each candidate business object data source according to the display parameters; selecting the target business object data source for each presentation bit identification information from each candidate business object data source according to the influence factor; and the display parameters comprise the times of independent visitors and thousands of times of display of corresponding virtual resources.

Optionally, the data source association attribute information includes data source identification information; the transmitting the data source associated attribute information of the target service object data source to the terminal includes: and transmitting the data source identification information of the target service object data source to the terminal.

Optionally, the data source association attribute information further includes priority information; the transmitting the data source associated attribute information of the target service object data source to the terminal further includes: and transmitting the priority information of the plurality of service object data sources to the terminal.

Optionally, after the presenting the business object data, the method further includes: acquiring display information of the service object data from the terminal; setting the distribution rule according to the display information; wherein the presentation information comprises at least one of: the data source identification information, the display parameters of the service object data, the display position identification information of the service object display position where the service object data is located, and the position information of the service object display position at the terminal.

In a second aspect of the embodiments of the present invention, a method for displaying service object data is further provided, where the method is applied to a terminal, and the method includes: sending a business object display request to a business object server, wherein the business object display request is used for the business object server to distribute a target business object data source from a plurality of business object data sources; receiving data source association attribute information of the target business object data source transmitted by the business object server; and acquiring service object data from the target service object data source or other service object data sources according to the data source association attribute information, and displaying the service object data, wherein the other service object data sources are service object data sources except the target service object data source in the plurality of service object data sources.

Optionally, the data source association attribute information includes data source identification information; the acquiring the service object data from the target service object data source or other service object data sources according to the data source association attribute information and displaying the service object data includes: and acquiring the service object data from the target service object data source according to the data source identification information, and displaying the service object data.

Optionally, the data source association attribute information further includes priority information; after the receiving of the data source association attribute information of the target business object data source transmitted by the business object server, the method further includes: and when the service object data is not acquired from the target service object data source according to the data source identification information, switching the target service object data source to be the other service object data sources according to the priority information.

Optionally, after the presenting the business object data, the method further includes: sending display information of the business object data to the business object server, wherein the display information comprises at least one of the following information: the data source identification information, the display parameters of the service object data, the display bit identification information of the service object display bit where the service object data is located, and the position information of the service object display bit at the terminal.

In a third aspect of the embodiments of the present invention, there is further provided a device for displaying business object data, which is applied to a business object server, where the device includes: the acquisition module is used for acquiring a service object display request from a terminal; the distribution module is used for distributing target business object data sources from a plurality of business object data sources according to the business object display request; and the transmission module is used for transmitting the associated attribute information of the target business object data source to the terminal, wherein the data source associated attribute information is used for the terminal to acquire business object data from the target business object data source or other business object data sources and display the business object data, and the other business object data sources are the business object data sources except the target business object data source in the multiple business object data sources.

Optionally, the service object display request includes display bit identification information of at least one service object display bit; the distribution module is used for distributing the target business object data source for the display bit identification information from a plurality of business object data sources according to the distribution rule if the distribution rule corresponding to the display bit identification information exists; wherein the allocation rule includes a correspondence between the presentation bit identification information and the target business object data source.

Optionally, the allocation module is configured to select the target business object data source from the multiple business object data sources according to an influence factor of the multiple business object data sources if the allocation rule does not exist.

Optionally, the allocation module includes: a data source grouping module, configured to screen out, for each presentation bit identification information, a service object data source group corresponding to each service object data source from the plurality of service object data sources, where the service object data source group includes a plurality of candidate service object data sources; the parameter calculation module is used for calculating the display parameters of each candidate business object data source respectively; the factor calculation module is used for calculating the influence factor of each candidate business object data source according to the display parameters; a data source selection module, configured to select, for each piece of presentation bit identification information, the target service object data source from each candidate service object data source according to the influence factor; and the display parameters comprise the times of independent visitors and thousands of times of display of corresponding virtual resources.

Optionally, the data source association attribute information includes data source identification information; the transmission module is used for transmitting the data source identification information of the target business object data source to the terminal, so that the terminal can acquire the business object data from the target business object data source according to the data source identification information and display the business object data.

Optionally, the data source association attribute information further includes priority information; the transmission module is further configured to transmit priority information of the plurality of service object data sources to the terminal, so that the terminal switches the target service object data source to the other service object data source according to the priority information when the terminal does not obtain the service object data from the target service object data source according to the data source identification information.

Optionally, the apparatus further comprises: the display information acquisition module is used for acquiring display information of the business object data from the terminal after the terminal displays the business object data; the distribution rule setting module is used for setting the distribution rule according to the display information; wherein the presentation information comprises at least one of: the data source identification information, the display parameters of the service object data, the display bit identification information of the service object display bit where the service object data is located, and the position information of the service object display bit at the terminal.

In a fourth aspect of the embodiments of the present invention, there is provided a device for displaying business object data, which is applied to a terminal, and the device includes: the system comprises a request module, a service object server and a service object display module, wherein the request module is used for sending a service object display request to the service object server, and the service object display request is used for the service object server to distribute a target service object data source from a plurality of service object data sources; a receiving module, configured to receive data source association attribute information of the target service object data source transmitted by the service object server; and the display module is used for acquiring the business object data from the target business object data source or other business object data sources according to the data source association attribute information and displaying the business object data, wherein the other business object data sources are the business object data sources except the target business object data source in the plurality of business object data sources.

Optionally, the data source association attribute information includes data source identification information; and the display module is used for acquiring the business object data from the target business object data source according to the data source identification information and displaying the business object data.

Optionally, the data source association attribute information further includes priority information; the device further comprises: and the data source switching module is used for switching the target service object data source into the other service object data sources according to the priority information when the service object data is not acquired from the target service object data source according to the data source identification information after the receiving module receives the data source association attribute information of the target service object data source transmitted by the service object server.

Optionally, the apparatus further comprises: a display information sending module, configured to send display information of the business object data to the business object server after the display module displays the business object data, where the display information includes at least one of the following: the data source identification information, the display parameters of the service object data, the display bit identification information of the service object display bit where the service object data is located, and the position information of the service object display bit at the terminal.

In a fifth aspect of the embodiments of the present invention, a system for displaying service object data is further provided, including a service object server and a terminal; the business object server is used for acquiring a business object display request from a terminal; distributing target business object data sources from a plurality of business object data sources according to the business object display request; transmitting the data source association attribute information of the target service object data source to the terminal; and the terminal is used for acquiring the service object data from the target service object data source or other service object data sources according to the data source association attribute information and displaying the service object data, wherein the other service object data sources are service object data sources except the target service object data source in the plurality of service object data sources.

Optionally, the data source association attribute information includes data source identification information of the target service object data source and priority information of a plurality of service object data sources; and the terminal is used for switching the target service object data to be the other service object data sources according to the priority information when the service object data is not acquired from the target service object data source according to the data source identification information.

In a fifth aspect of the embodiments of the present invention, there is further provided an electronic device, including a processor, a communication interface, a memory, and a communication bus, where the processor, the communication interface, and the memory complete communication with each other through the communication bus; a memory for storing a computer program; and the processor is used for realizing the method for displaying the business object data in the first aspect or the second aspect when executing the program stored in the memory.

In a sixth aspect of the embodiments of the present invention, there is further provided a computer-readable storage medium, on which a computer program is stored, which when executed by a processor, implements the method for presenting business object data according to the first aspect or the second aspect.

According to the business object data display scheme provided by the embodiment of the invention, the business object server distributes the target business object data sources from the multiple business object data sources to the terminal according to the business object display request of the terminal, and the terminal can acquire and display the business object data from the target business object data sources or other business object data sources, so that the multiple business object data sources can be selected for the terminal. In the actual application scene of the terminal displaying the advertisement, the service object data source can be understood as the advertisement SDK, the service object server can be understood as the advertisement server, and the service object data can be understood as the advertisement data. The advertisement server distributes the target advertisement SDK from the plurality of advertisement SDKs to the terminal according to the advertisement display request of the terminal, the terminal can obtain advertisement data from the target advertisement SDK or other advertisement SDKs and display the advertisement data, the purpose that the plurality of advertisement SDKs can be selected for the terminal is achieved, and when the advertisement data of the target advertisement SDK is scarce or the target advertisement SDK breaks down, the terminal can obtain and display the advertisement data from other advertisement SDKs. The problem that when the application program on the terminal is accessed to the fixed advertisement SDK in the prior art, the display effect of the advertisement on the application program is seriously influenced due to the fact that the advertisement resource of the advertisement SDK is scarce or the advertisement SDK breaks down is solved, the application program on the terminal can obtain advertisement data from the target advertisement SDK or other advertisement SDKs, the advertisement SDK for obtaining the advertisement data by the application program is enriched, the way for obtaining the advertisement data by the application program is increased, and the display effect of the advertisement data is further improved.

Drawings

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below.

FIG. 1 is a flowchart illustrating steps of a method for displaying business object data according to an embodiment of the present invention;

FIG. 2 is a flowchart illustrating a step of selecting a target business object data source according to an embodiment of the present invention;

FIG. 3 is a flowchart illustrating steps of another method for displaying business object data according to an embodiment of the present invention;

FIG. 4 is a schematic diagram illustrating a dynamic advertisement delivery scheme according to an embodiment of the present invention;

FIG. 5 is a functional block diagram of a device for displaying business object data according to an embodiment of the present invention;

FIG. 6 is a functional block diagram of another apparatus for displaying business object data in an embodiment of the present invention;

fig. 7 is a schematic structural diagram of a system for displaying business object data in an embodiment of the present invention.

Fig. 8 is a schematic structural diagram of an electronic device in an embodiment of the invention.

Detailed Description

The technical solutions in the embodiments of the present invention will be described below with reference to the drawings in the embodiments of the present invention.

Referring to fig. 1, fig. 1 is a flowchart illustrating a method for displaying business object data according to an embodiment of the present invention. The business object data display method can be applied to a business object server. The business object server can be a promotion server of the business object, a storage server of the business object, a management server of the business object, and the like. The embodiment of the invention does not specifically limit the configuration, brand, model, network environment and the like of the business object server.

In the method for displaying the service object data, the service object data can be understood as a multimedia resource, and in practical application, the multimedia resource can be an advertisement or advertisement data and the like. Hereinafter, the service object data will be described as an example of an advertisement or advertisement data. Therefore, the method of displaying the service object data may be regarded as a method of displaying an advertisement or advertisement data. Similarly, the business object server may be an advertisement or advertisement data server. The method for displaying the business object data may specifically include the following steps.

Step 101, obtaining a service object display request from a terminal.

In the embodiment of the invention, the terminal can be in communication connection with the business object server. The terminal can be used for acquiring and displaying the business object data. In particular, an application may be installed or deployed on the terminal. And the application program on the terminal can acquire and display the business object data. The application may expose multiple business object data simultaneously. Each business object data may be exposed at each business object exposure bit of the application.

In practical applications, the application program may generate a business object presentation request when the application program is started or pre-started. And then, the terminal transmits the service object display request to the service object server.

And 102, distributing target business object data sources from a plurality of business object data sources according to the business object display requests.

In embodiments of the present invention, an application may access multiple business object data sources. In practical application, the service object server allocates the target service object data source from the plurality of service object data sources to the application program on the terminal, that is, the application program can access the target service object data source from the plurality of service object data sources. Moreover, when the target business object data source is unavailable, the application program can also access other business object data sources besides the target business object data source. The business object data source may provide business object data for an application. The service object data provided by the service object data sources may be different from each other. After receiving the business object display request, the business object server may allocate one or more business object data sources for the application from a plurality of business object data sources accessed by the application. Wherein, the allocated one or more business object data sources can be called target business object data sources.

And 103, transmitting data source associated attribute information of the target service object data source to the terminal, wherein the data source associated attribute information is used for the terminal to acquire service object data from the target service object data source or other service object data sources and display the service object data.

In the embodiment of the present invention, after the service object server allocates the target service object data source, the service object server may transmit the data source association attribute information of the target service object data source to the terminal. The data source association attribute information may include, but is not limited to: attribute information of the target business object data source, and attribute information of a business object data source associated with the target business object data source. The attribute information may be a name, number, identification, priority, etc. The application program on the terminal can further determine a target business object data source or other business object data sources according to the data source association attribute information. And the other business object data sources are business object data sources except the target business object data source in the plurality of business object data sources. Further, the application program on the terminal acquires the service object data from the target service object data source or other service object data sources. And if the business object data is acquired from the target business object data source or other business object data sources, displaying the business object data at the corresponding business object display position.

In practical applications, the application program may be connected to multiple business object data sources, that is, the application program may access multiple business object data sources. When the application program needs to show the business object data, the application program can obtain the business object data from one or some of the accessed multiple business object data sources. Therefore, the service object server can allocate a target service object data source for the application program from a plurality of service object data sources accessed by the application program, and the application program can acquire service object data from the target service object data source. If the application program can not obtain the service object data from the target service object data source, the application program can also obtain the service object data from other accessed service object data sources. That is, the application may obtain business object data from one or more target business object data sources, or from one or more other business object data sources, and expose the business object data.

In an exemplary embodiment of the present invention, the service object presentation request may include presentation bit identification information of at least one service object presentation bit. For example, if the application needs to display the service object data at 5 service object display bits, the generated service object display request may at least include the display bit identification information of the 5 service object display bits. The display bit identification information is used for uniquely determining the display bit of the business object. In addition, the service object presentation request may further include terminal identification information of the terminal, application identification information of the application program, account identification information of an account of the application program, and the like. The embodiment of the present invention does not specifically limit the content, format, and the like carried in the service object display request. The embodiment of the invention realizes the batch pulling of the business object data and improves the pulling and displaying efficiency of the business data by carrying a plurality of display bit identification information in the business object display request.

In an exemplary embodiment of the present invention, one implementation manner of allocating a target business object data source from a plurality of business object data sources according to a business object display request is to determine whether an allocation rule corresponding to display bit identification information in the business object display request exists in a business object server. If an allocation rule corresponding to the display bit identification information in the service object display request exists in the service object server, specifically, if an allocation rule corresponding to one or more display bit identification information in the service object display request exists in the service object server, a target service object data source is allocated to each display bit identification information having an allocation rule from a plurality of service object data sources according to the allocation rule.

The distribution rule may include a correspondence between the presentation bit identification information and the target service object data source. Specifically, the allocation rule may include a correspondence between the presentation bit identification information and the data source identification information of the target business object data source. In addition, the allocation rule may further include an association relationship among the presentation bit identification information, the number of times of presentation of the service object data, and the data source identification information of the target service object data source. The embodiment of the invention can preset the allocation rule for the common or important display position, pull the common or important display position and manually intervene the display business object, meet the actual display requirement of the common or important display position and the business object data of part of the business object data sources, and improve the customizable degree of the display business object data.

In an exemplary embodiment of the present invention, another implementation manner of allocating a target business object data source from a plurality of business object data sources according to a business object display request is to determine whether an allocation rule corresponding to display bit identification information in a business object display request exists in a business object server. If there is no allocation rule corresponding to the display bit identification information in the service object display request in the service object server, specifically, there is no allocation rule corresponding to one or more display bit identification information in the service object display request in the service object server. A target business object data source is selected from the plurality of business object data sources according to the impact factors of the plurality of business object data sources.

For example, the business object presentation request includes presentation bit identification information z1, z2, and z3. The business object server has an allocation rule g1 corresponding to the presentation bit identification information z 1. The distribution rule corresponding to the presentation bit identification information z2 and z3 does not exist in the service object server. Then the target business object data source is allocated for the presentation bit identification information z1 according to the allocation rule g1. And respectively selecting respective target business object data sources for the display bit identification information z2 and z3 according to the influence factors of the plurality of business object data sources accessed by the application program.

In practical applications, the allocation rule may be set according to practical situations. For example, the allocation rule g1 may be that when the service object data is displayed for the first three times within a week by the display bit corresponding to the display bit identification information z1, the service object data may be acquired from the service object data source Y1. When the display bit corresponding to the display bit identification information z1 displays the service object data for the fourth time to the sixth time within a week, the service object data may be acquired from the service object data source Y2. When the display bit corresponding to the display bit identification information z1 displays the service object data for the seventh time and later in a week, the service object data source may be randomly selected from the service object data sources Y1 and Y2, and the service object data may be acquired from the randomly selected service object data source. The embodiment of the present invention does not specifically limit the content, requirements, conditions, criteria, and the like of the allocation rule.

When the target business object data source is allocated or selected for the display bit identification information, on one hand, an allocation rule can be preset, and a specific target business object data source is allocated for the display bit identification information in a targeted manner; on the other hand, a target business object data source can be randomly selected for the display bit identification information, and the balance of the business object data source determined as the target business object data source is ensured.

In an exemplary embodiment of the present invention, one implementation of selecting a target business object data source from a plurality of business object data sources according to impact factors of the plurality of business object data sources may comprise the following steps. Referring to fig. 2, fig. 2 is a flowchart illustrating a step of selecting a target business object data source according to an embodiment of the present invention.

Step 201, screening out the corresponding service object data source group for each display bit identification information from a plurality of service object data sources.

In embodiments of the present invention, each presentation bit identification information may correspond to multiple traffic object data sources. That is, one presentation bit is allowed, business object data is acquired from a business object data source corresponding to its presentation bit identification information, and the business object data is presented. A plurality of service object data sources corresponding to one presentation bit identification information may constitute one service object data source packet. The business object data sources in each business object data source grouping may be referred to as candidate business object data sources. In practical application, the corresponding service object data source group can be screened from a plurality of service object data sources accessed by the application program according to the position, the occupied area size, the page level and the like of the display bit corresponding to the display bit identification information in the application program.

Step 202, calculating the display parameters of each candidate business object data source respectively.

In an embodiment of the present invention, the display parameters of the candidate business object data source may include, but are not limited to: and displaying the corresponding virtual resources for times and thousands of times by using the number of independent visitors (uv for short). The uv number may be understood as a sum of uv numbers of the service object data that can be provided by the candidate service object data source. The virtual resource corresponding to a thousand-time show may be an effective cost per mile (ecpm) average value of the thousand-time show. The ecpm mean can be understood as a mean of ecpm of the service object data available from the candidate service object data source.

And step 203, calculating the influence factor of each candidate business object data source according to the display parameters.

In an embodiment of the present invention, the impact factor of each candidate business object data source may be calculated as follows.

Namely, calculating the influence factor of each candidate business object data source according to weight = Math. Wherein, weight represents an influence factor of the candidate business object data source, and the influence factor may be a weight of the candidate business object data source. Round denotes a computer function for performing mathematical operations.

And step 204, selecting a target business object data source for each display bit identification information from each candidate business object data source according to the influence factors.

In embodiments of the present invention, the target business object data source may be selected based on a random weighting algorithm. Regarding introduction of the random weighting algorithm, each candidate service object data source in the service object data source group corresponding to the display bit identification information z1 and the influence factor are taken as weights for explanation:

and randomly arranging each candidate service object data source in the service object data source group corresponding to the display bit identification information z 1. And traversing each candidate service object data source in the service object data source group corresponding to the display bit identification information z1, and accumulating the weight of each candidate service object data source to obtain the sum of the weights. And, comparing whether the weight of each candidate business object data source is the same as the weights of other candidate business object data sources. If the sum of the weights is greater than the weight threshold (the weight threshold may be set to 0 or other values, and may be specifically set according to the actual situation), and the weight of each candidate business object data source is different from the weights of other candidate business object data sources, a random weight between [ weight threshold, sum of weights ] is obtained. And in the randomly arranged candidate business object data sources, taking the candidate business object data source corresponding to the weight larger than the random weight as a target business object data source. And if the sum of the weights is less than or equal to the weight threshold value and/or candidate service object data sources with the same weight exist in the service object data source group, randomly selecting one service object data source from the randomly arranged candidate service object data sources as a target service object data source.

According to the embodiment of the invention, the target business object data source is selected for displaying the bit identification information according to the random weighting algorithm and the weight, and the weight of the business object data source is also considered on the basis of ensuring the balance of the business object data source determined as the target business object data source, so that the probability that the business object data source with higher weight is determined as the target business object data source is increased.

In an exemplary embodiment of the present invention, an implementation manner of transmitting the data source association attribute information of the target service object data source to the terminal is to transmit the data source identification information of the target service object data source to the terminal, so that the terminal acquires the service object data from the target service object data source according to the data source identification information and displays the service object data. That is, the data source association attribute information may contain data source identification information. The data source identification information is used for uniquely determining the business object data source. And the data source identification information of the target business object data source is used for uniquely determining the target business object data source.

In an exemplary embodiment of the present invention, another implementation manner of transmitting the data source association attribute information of the target service object data source to the terminal is to transmit, in addition to transmitting the data source identification information of the target service object data source to the terminal, priority information of a plurality of service object data sources to the terminal, so that when the terminal does not acquire service object data from the target service object data source according to the data source identification information, the terminal switches the target service object data source to another service object data source according to the priority information. That is, the data source association attribute information may also contain priority information. The priority information of the service object data source may indicate a priority degree of the application program for acquiring the service object data from the service object data source. In practical applications, the priority information may be expressed as 1,2,3, etc. digits. The larger the numerical value, the higher the degree of priority; the smaller the numerical value, the lower the priority.

In an exemplary embodiment of the present invention, when the terminal does not acquire the service object data from the target service object data source according to the data source identification information, the terminal switches the target service object data source to another service object data source in the plurality of service object data sources according to the priority information. In practical applications, if the application program cannot obtain the service object data from the target service object data source, or the target service object data source returns empty service object data to the application program, the application program may switch the target service object data source among the plurality of service object data sources. The priority information may represent priority information of a plurality of business object data sources accessed by the application. For example, the priority information may be an array. The array comprises data source identification information of the service object data source and corresponding priority. If the business object server allocates the target business object data source Y1 for the presentation bit identification information z1, but the target business object data source Y1 returns empty business object data to the application program. In the priority information, the priority corresponding to the target service object data source Y1 is 1, the priority corresponding to the service object data source Y2 is 2, and the priority corresponding to the service object data source Y3 is 3. The application program switches the target service object data source showing the bit identification information z1 from Y1 to Y3, and further obtains the service object data from the target service object data source Y3. If the target service object data source Y3 still returns empty service object data, the application program switches the target service object data source showing the bit identification information z1 from Y3 to Y2, and then acquires the service object data from the target service object data source Y2 until the acquired service object data or all the service object data sources are switched to the target service object data source. In the switching process of the target business object data source, the current target business object data source can be switched to the priority information, which represents the business object data source with the highest priority.

The embodiment of the invention not only returns the target business object data source to the application program, but also returns the priority information of the business object data source. The method fully considers that under the condition that the target business object data source can not provide the business object data, the application program can switch the target business object data source to other business object data sources, and the stability of displaying the business object data by the display bit and the exposure rate of the business object data source are improved.

In an exemplary embodiment of the present invention, after an application program displays service object data, a service object server may obtain display information of the service object data from a terminal, and set an allocation rule according to the display information; wherein, the display information may include at least one of: data source identification information, display parameters of the service object data, display bit identification information of a service object display bit where the service object data is located, position information of the service object display bit at the terminal, and the like. In practical application, each time an application program displays business object data (the business object data can display one business object data or simultaneously display a plurality of business object data), the display information of the business object data is uploaded to a business object server, so that the business object server performs statistical analysis on the business object data and a business object data source where the business object data is located, and finally, an allocation rule is set according to a statistical analysis result.

The application program of the embodiment of the invention can upload the relevant display information to the business object server after the business object data is displayed, so that the business object server can perform statistical analysis on the business object data source according to the display information, and a data basis is provided for setting the distribution rule for the business object server.

Referring to fig. 3, fig. 3 is a flowchart illustrating steps of another business object data presentation method according to an embodiment of the present invention. The method for displaying the business object data can be applied to the terminal. The terminal can obtain the business object data and display the business object data. In practical application, an application program can be installed on the terminal, and then the application program is used for acquiring the business object data and displaying the business object data. The embodiment of the invention does not specifically limit the configuration, brand, model, network environment and the like of the terminal.

In the method for displaying the service object data, the service object data can be understood as a multimedia resource, and in practical application, the multimedia resource can be an advertisement or advertisement data and the like. Hereinafter, the service object data will be described as an example of an advertisement or advertisement data. Therefore, the method of displaying the service object data may be regarded as a method of displaying an advertisement or advertisement data. The method for displaying the business object data may specifically include the following steps.

Step 301, a service object display request is sent to a service object server.

In an embodiment of the invention, the business object exposure request is for a business object server to allocate a target business object data source from a plurality of business object data sources.

Step 302, receiving data source association attribute information of a target service object data source transmitted by a service object server.

In an embodiment of the present invention, the data source association attribute information may include data source identification information. The data source association attribute information may also contain priority information.

Step 303, obtaining the business object data from the target business object data source or other business object data sources according to the data source association attribute information, and displaying the business object data.

In an embodiment of the present invention, the other service object data sources may be service object data sources other than the target service object data source in the plurality of service object data sources.

In practical application, one embodiment of acquiring the service object data from the target service object data source or other service object data sources according to the data source association attribute information and displaying the service object data is to acquire the service object data from the target service object data source according to the data source identification information and display the service object data. And if the service object data is not acquired from the target service object data source according to the data source identification information, switching the target service object data source to other service object data sources according to the priority information, further acquiring the service object data from other service object data sources, and displaying the service object data.

In an exemplary embodiment of the present invention, after presenting the business object data, presentation information of the business object data may be further sent to the business object server, where the presentation information may include at least one of: the data source identification information, the display parameters of the service object data, the display bit identification information of the service object display bit where the service object data is located, and the position information of the service object display bit at the terminal. The business object server can set the distribution rule according to the display information.

Related contents in the another embodiment of the method for displaying business object data shown in fig. 3 may refer to part of the descriptions in the embodiments shown in fig. 1 and fig. 2, and the same parts are not described again.

Based on the above description about the method for displaying the service object data, a dynamic advertisement delivery scheme is introduced below by taking the service object data as an advertisement. Referring to fig. 4, fig. 4 is a schematic diagram illustrating a dynamic advertisement delivery scheme according to an embodiment of the present invention. In the dynamic advertisement delivery scheme, an application program (App) and a background service (BackEnd) are mainly included. The application program may be installed or deployed on the terminal, and the embodiment of the present invention does not specifically limit an operating system, parameters, a model number, and the like of the terminal. The background service may be deployed in a business object server.

The background service provides two hypertext Transfer Protocol (HTTP) interfaces, and the two HTTP interfaces are respectively used for information interaction between the background service and the application program. The application program may upload report information and the like to the background service through the first interface (report. The application program may acquire the delivery information from the background service through the second interface (get _ ad _ slot _ code.

The content and format of the reported information include but are not limited to:

{

ad _ source _ type:1// defines the Ad Source (Business object data Source) as Ad Source A =1, ad Source B =2, and so on

ad _ level 1,2,3// ecpm gear (a plurality of gears divided according to ecpm mean) of defined advertisement, and low, medium and high gear are 1,2,3 respectively

Xxxxxxxx// define slot id, which is the unique identification of the slot.

1111/defining an ad slot entry id, and identification of the position of the ad slot on the application program

}

And reporting information every time the application program uploads the information to show that the application program finishes displaying the advertisement once. The background service can record uv times and ecpm of the advertisement according to the reported information uploaded by the application program.

The content and format of the delivered information include but are not limited to:

{

11111// defining an advertisement slot entry id, and identifying the position of the advertisement slot on the application program

Xxxxx/ad _ slot _ id defining the ad slot id required by the current advertisement pulling

Ad _ source _ type:2// defines from which ad source an ad is pulled

Default _ ad _ slot _ id xxx111, xxx222, xxxx333// define the advertisement slot of the pocket base (each advertisement slot that needs to show advertisement on the application program)

Default _ ad _ source _ type:1,3// Default _ ad _ source _ type-A one-to-one correspondence defining default pocket priorities (priority of Ad Source) and order of pocket slots (indicating which ad slots need to get ads from which priority Ad Source)

}

When the application program pulls the advertisement for the advertisement position, the issued information can be obtained from the background service.

In practical application of the dynamic advertisement delivery scheme, an application program uploads an advertisement display request to a background service. The ad exposure request may contain an ad slot id of the application, etc. And the background service receives the advertisement display request, allocates a corresponding target advertisement source for the advertisement space id in real time according to the advertisement display request, and returns the priority information of the target advertisement source and all the advertisement sources accessed by the application program to the application program. For example, the background service may preferentially determine whether there is an allocation rule corresponding to the ad slot id, and if there is a corresponding allocation rule, allocate a corresponding target ad source to the ad slot id according to the allocation rule. The allocation rule relates to the uv number of ad slot ids. If the advertisement is pulled from the advertisement source A3 times before the advertisement space corresponding to the advertisement space id, the advertisement is pulled from the advertisement source B4-6 times, and after 7 times, the target advertisement source is selected according to the weight of the advertisement source, and the advertisement is pulled from the target advertisement source.

The application program selects an allocated target advertisement source (advertisement source 2) from a plurality of advertisement sources (advertisement source 1, advertisement source 2, advertisement source 3, advertisement source 4 and the like) provided by an advertisement service provider, further pulls an advertisement for an advertisement slot id from the target advertisement source, and displays the advertisement on the advertisement slot corresponding to the advertisement slot id. Moreover, after each advertisement is shown, the application program can call the first interface to upload uv times of the advertisement, the corresponding advertisement source and the like to the background service, so that the background service can perform statistical analysis on the advertisement and the advertisement source.

Referring to fig. 5, fig. 5 is a functional block diagram of a business object data presentation apparatus according to an embodiment of the present invention. The business object data display device can be applied to a business object server. The business object server can be a promotion server of the business object, a storage server of the business object, a management server of the business object, and the like. The embodiment of the invention does not specifically limit the configuration, brand, model, network environment and the like of the business object server. In the apparatus for displaying the service object data, the service object data may be understood as a multimedia resource, and in practical applications, the multimedia resource may be an advertisement or advertisement data. Hereinafter, the service object data will be described as an example of an advertisement or advertisement data. Therefore, the displaying device of the business object data can be used for displaying the advertisement or the advertisement data. Similarly, the business object server may be an advertisement or advertisement data server. The display device of the business object data may specifically include the following modules.

An obtaining module 51, configured to obtain a service object display request from a terminal;

the distribution module 52 is configured to distribute a target business object data source from a plurality of business object data sources according to the business object display request;

a transmission module 53, configured to transmit data source association attribute information of the target service object data source to the terminal, where the data source association attribute information is used for the terminal to obtain service object data from the target service object data source or another service object data source, and to display the service object data, and the another service object data source is a service object data source other than the target service object data source in the plurality of service object data sources.

In an exemplary embodiment of the present invention, the service object display request includes display bit identification information of at least one service object display bit;

the allocating module 52 is configured to, if there is an allocation rule corresponding to the display bit identifier information, allocate the target service object data source for the display bit identifier information from the plurality of service object data sources according to the allocation rule;

wherein the allocation rule includes a correspondence between the presentation bit identification information and the target business object data source.

In an exemplary embodiment of the present invention, the allocating module 52 is configured to select the target business object data source from the plurality of business object data sources according to an influence factor of the plurality of business object data sources if the allocating rule does not exist.

In an exemplary embodiment of the present invention, the allocating module 52 includes:

a data source grouping module, configured to screen out, for each presentation bit identification information, a service object data source group corresponding to each service object data source from the plurality of service object data sources, where the service object data source group includes a plurality of candidate service object data sources;

the parameter calculation module is used for calculating the display parameters of each candidate business object data source respectively;

the factor calculation module is used for calculating the influence factor of each candidate business object data source according to the display parameters;

a data source selection module, configured to select the target service object data source for each piece of presentation bit identification information from each candidate service object data source according to the impact factor;

and the display parameters comprise the times of independent visitors and thousands of times of display of corresponding virtual resources.

In an exemplary embodiment of the present invention, the data source association attribute information includes data source identification information; the transmission module 53 is configured to transmit the data source identification information of the target service object data source to the terminal, so that the terminal obtains the service object data from the target service object data source according to the data source identification information and displays the service object data.

In an exemplary embodiment of the present invention, the data source association attribute information further includes priority information; the transmission module 53 is further configured to transmit priority information of the multiple service object data sources to the terminal, so that when the terminal does not obtain the service object data from the target service object data source according to the data source identification information, the terminal switches the target service object data source to the other service object data source according to the priority information.

In an exemplary embodiment of the invention, the apparatus further comprises:

the display information acquisition module is used for acquiring display information of the business object data from the terminal after the terminal displays the business object data;

the distribution rule setting module is used for setting the distribution rule according to the display information;

wherein the presentation information comprises at least one of: the data source identification information, the display parameters of the service object data, the display bit identification information of the service object display bit where the service object data is located, and the position information of the service object display bit at the terminal.

Referring to fig. 6, fig. 6 is a functional block diagram of another apparatus for presenting business object data according to an embodiment of the present invention. The display device of the business object data can be applied to the terminal. The terminal can obtain the business object data and display the business object data. In practical application, an application program can be installed on the terminal, and then the application program is used for acquiring the business object data and displaying the business object data. The embodiment of the invention does not specifically limit the configuration, brand, model, network environment and the like of the terminal. In the apparatus for displaying the service object data, the service object data may be understood as a multimedia resource, and in practical applications, the multimedia resource may be an advertisement or advertisement data. Hereinafter, the service object data will be described as an example of an advertisement or advertisement data. Therefore, the displaying device of the business object data can be used for displaying the advertisement or the advertisement data. The display device of the business object data may specifically include the following modules.

A request module 61, configured to send a service object display request to a service object server, where the service object display request is used for the service object server to allocate a target service object data source from multiple service object data sources;

a receiving module 62, configured to receive data source association attribute information of the target business object data source transmitted by the business object server;

a display module 63, configured to obtain service object data from the target service object data source or another service object data source according to the data source association attribute information, and display the service object data, where the another service object data source is a service object data source other than the target service object data source in the multiple service object data sources.

In an exemplary embodiment of the present invention, the data source association attribute information includes data source identification information; the display module 63 is configured to obtain the service object data from the target service object data source according to the data source identification information, and display the service object data.

In an exemplary embodiment of the present invention, the data source association attribute information further includes priority information; the device further comprises:

a data source switching module, configured to, after the receiving module 62 receives the data source association attribute information of the target service object data source transmitted by the service object server, switch the target service object data source to the other service object data source according to the priority information when the service object data is not acquired from the target service object data source according to the data source identification information.

In an exemplary embodiment of the invention, the apparatus further comprises:

a display information sending module, configured to send, after the display module 63 displays the business object data, display information of the business object data to the business object server, where the display information includes at least one of the following: the data source identification information, the display parameters of the service object data, the display bit identification information of the service object display bit where the service object data is located, and the position information of the service object display bit at the terminal.

The embodiment of the invention also provides a system for displaying the business object data, as shown in fig. 7, which comprises a business object server 71 and a terminal 72.

The service object server 71 is configured to obtain a service object display request from the terminal 72; distributing target business object data sources from a plurality of business object data sources according to the business object display request; transmitting the data source association attribute information of the target service object data source to the terminal 72;

the terminal 72 is configured to obtain service object data from the target service object data source or another service object data source according to the data source association attribute information, and display the service object data, where the another service object data source is a service object data source other than the target service object data source in the plurality of service object data sources.

In an exemplary embodiment of the present invention, the data source association attribute information includes data source identification information of the target business object data source and priority information of a plurality of the business object data sources;

the terminal 72 is configured to switch the target service object data to be the other service object data sources according to the priority information when the service object data is not acquired from the target service object data source according to the data source identification information.

An embodiment of the present invention further provides an electronic device, as shown in fig. 8, which includes a processor 81, a communication interface 82, a memory 83, and a communication bus 84, where the processor 81, the communication interface 82, and the memory 83 complete mutual communication through the communication bus 84,

a memory 83 for storing a computer program;

the processor 81 is configured to implement the following steps when executing the program stored in the memory 83:

acquiring a service object display request from a terminal; distributing target business object data sources from a plurality of business object data sources according to the business object display request; and transmitting data source association attribute information of the target service object data source to the terminal, wherein the data source association attribute information is used for the terminal to acquire service object data from the target service object data source or other service object data sources and display the service object data, and the other service object data sources are service object data sources except the target service object data source in the plurality of service object data sources.

The service object display request comprises display bit identification information of at least one service object display bit; the allocating target business object data sources from a plurality of business object data sources according to the business object display request comprises: if the distribution rule corresponding to the display bit identification information exists, distributing the target business object data source for the display bit identification information from a plurality of business object data sources according to the distribution rule; wherein the allocation rule includes a correspondence between the presentation bit identification information and the target business object data source.

The allocating target business object data sources from a plurality of business object data sources according to the business object display request comprises: and if the distribution rule does not exist, selecting the target business object data source from the plurality of business object data sources according to the influence factors of the plurality of business object data sources.

Selecting the target business object data source from the plurality of business object data sources according to the influence factors of the plurality of business object data sources, including: screening out a service object data source group corresponding to each showing bit identification information from a plurality of service object data sources, wherein the service object data source group comprises a plurality of candidate service object data sources; respectively calculating the display parameters of each candidate business object data source; calculating the influence factor of each candidate business object data source according to the display parameters; selecting the target business object data source for each piece of display bit identification information from each candidate business object data source according to the influence factor; and the display parameters comprise the times of independent visitors and thousands of times of display of corresponding virtual resources.

The data source correlation attribute information comprises data source identification information; the transmitting the data source associated attribute information of the target service object data source to the terminal includes: and transmitting the data source identification information of the target service object data source to the terminal.

The data source association attribute information also comprises priority information; the transmitting the data source associated attribute information of the target service object data source to the terminal further includes: and transmitting the priority information of the plurality of service object data sources to the terminal.

After the presenting the business object data, the method further comprises: acquiring display information of the service object data from the terminal; setting the distribution rule according to the display information; wherein the presentation information comprises at least one of: the data source identification information, the display parameters of the service object data, the display bit identification information of the service object display bit where the service object data is located, and the position information of the service object display bit at the terminal.

The processor 81 is configured to execute the program stored in the memory 83, or to implement the following steps:

sending a business object display request to a business object server, wherein the business object display request is used for the business object server to distribute a target business object data source from a plurality of business object data sources; receiving data source association attribute information of the target business object data source transmitted by the business object server; and acquiring service object data from the target service object data source or other service object data sources according to the data source association attribute information, and displaying the service object data, wherein the other service object data sources are service object data sources except the target service object data source in the plurality of service object data sources.

The data source association attribute information comprises data source identification information; the acquiring the service object data from the target service object data source or other service object data sources according to the data source association attribute information and displaying the service object data includes: and acquiring the service object data from the target service object data source according to the data source identification information, and displaying the service object data.

The data source association attribute information also comprises priority information; after the receiving of the data source association attribute information of the target business object data source transmitted by the business object server, the method further includes: and when the service object data is not acquired from the target service object data source according to the data source identification information, switching the target service object data source to be the other service object data sources according to the priority information.

After the presenting the business object data, the method further comprises: sending display information of the business object data to the business object server, wherein the display information comprises at least one of the following information: the data source identification information, the display parameters of the service object data, the display bit identification information of the service object display bit where the service object data is located, and the position information of the service object display bit at the terminal.

The communication bus mentioned in the above terminal may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The communication bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus.

The communication interface is used for communication between the terminal and other equipment.

The Memory may include a Random Access Memory (RAM) or a non-volatile Memory (non-volatile Memory), such as at least one disk Memory. Optionally, the memory may also be at least one memory device located remotely from the processor.

The Processor may be a general-purpose Processor, and includes a Central Processing Unit (CPU), a Network Processor (NP), and the like; the Integrated Circuit may also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, a discrete Gate or transistor logic device, or a discrete hardware component.

In another embodiment of the present invention, a computer-readable storage medium is further provided, where instructions are stored in the computer-readable storage medium, and when the instructions are executed on a computer, the computer is caused to execute the method for displaying business object data in any of the above embodiments.

In another embodiment of the present invention, a computer program product containing instructions is further provided, which when run on a computer, causes the computer to execute the method for displaying business object data in any of the above embodiments.

In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, cause the processes or functions described in accordance with the embodiments of the invention to occur, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, from one website site, computer, server, or data center to another website site, computer, server, or data center via wired (e.g., coaxial cable, fiber optic, digital Subscriber Line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that incorporates one or more of the available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., solid State Disk (SSD)), among others.

It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrases "comprising a," "8230," "8230," or "comprising" does not exclude the presence of additional like elements in a process, method, article, or apparatus that comprises the element.

All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is substantially similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.

The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention shall fall within the protection scope of the present invention.

Claims

1. A business object data display method is applied to a business object server, and the method comprises the following steps:

acquiring a service object display request from a terminal;

distributing target business object data sources from a plurality of business object data sources according to the business object display request;

and transmitting data source association attribute information of the target service object data source to the terminal, wherein the data source association attribute information is used for the terminal to acquire service object data from the target service object data source or other service object data sources and display the service object data, and the other service object data sources are service object data sources except the target service object data source in the plurality of service object data sources.

2. The method of claim 1, wherein the service object display request includes display bit identification information of at least one service object display bit;

the allocating target business object data sources from a plurality of business object data sources according to the business object display request comprises:

if the distribution rule corresponding to the display bit identification information exists, distributing the target business object data source for the display bit identification information from a plurality of business object data sources according to the distribution rule;

3. The method of claim 2, wherein said allocating a target business object data source from a plurality of business object data sources according to the business object exposure request comprises:

and if the distribution rule does not exist, selecting the target business object data source from the plurality of business object data sources according to the influence factors of the plurality of business object data sources.

4. The method of claim 3, wherein selecting the target business object data source from a plurality of business object data sources according to impact factors of the plurality of business object data sources comprises:

screening out a service object data source group corresponding to each showing bit identification information from a plurality of service object data sources, wherein the service object data source group comprises a plurality of candidate service object data sources;

respectively calculating the display parameters of each candidate business object data source;

calculating the influence factor of each candidate business object data source according to the display parameters;

selecting the target business object data source for each presentation bit identification information from each candidate business object data source according to the influence factor;

5. The method of claim 2, wherein the data source association attribute information comprises data source identification information; the transmitting the data source associated attribute information of the target service object data source to the terminal includes:

and transmitting the data source identification information of the target service object data source to the terminal.

6. The method of claim 5, wherein the data source association attribute information further comprises priority information; the transmitting the data source associated attribute information of the target service object data source to the terminal further includes:

and transmitting the priority information of the plurality of service object data sources to the terminal.

7. The method of claim 5, wherein after said presenting the business object data, the method further comprises:

acquiring display information of the service object data from the terminal;

setting the distribution rule according to the display information;

8. A method for displaying business object data is applied to a terminal, and the method comprises the following steps:

sending a business object display request to a business object server, wherein the business object display request is used for the business object server to distribute a target business object data source from a plurality of business object data sources;

receiving data source association attribute information of the target business object data source transmitted by the business object server;

and acquiring service object data from the target service object data source or other service object data sources according to the data source association attribute information, and displaying the service object data, wherein the other service object data sources are service object data sources except the target service object data source in the plurality of service object data sources.

9. The method of claim 8, wherein the data source association attribute information comprises data source identification information; the acquiring the service object data from the target service object data source or other service object data sources according to the data source association attribute information and displaying the service object data includes:

and acquiring the service object data from the target service object data source according to the data source identification information, and displaying the service object data.

10. The method of claim 9, wherein the data source association attribute information further comprises priority information; after the receiving the data source association attribute information of the target business object data source transmitted by the business object server, the method further includes:

and when the service object data is not acquired from the target service object data source according to the data source identification information, switching the target service object data source to be the other service object data sources according to the priority information.

11. The method of claim 9, wherein after said presenting said business object data, said method further comprises:

sending display information of the business object data to the business object server, wherein the display information comprises at least one of the following information: the data source identification information, the display parameters of the service object data, the display bit identification information of the service object display bit where the service object data is located, and the position information of the service object display bit at the terminal.

12. A business object data display device is applied to a business object server, and the device comprises:

the acquisition module is used for acquiring a service object display request from a terminal;

the distribution module is used for distributing target business object data sources from a plurality of business object data sources according to the business object display request;

and the transmission module is used for transmitting the associated attribute information of the target business object data source to the terminal, wherein the data source associated attribute information is used for the terminal to acquire business object data from the target business object data source or other business object data sources and display the business object data, and the other business object data sources are the business object data sources except the target business object data source in the multiple business object data sources.

13. A business object data display device is applied to a terminal, and the device comprises:

the system comprises a request module, a service object server and a service object display module, wherein the request module is used for sending a service object display request to the service object server, and the service object display request is used for the service object server to distribute a target service object data source from a plurality of service object data sources;

a receiving module, configured to receive data source association attribute information of the target service object data source transmitted by the service object server;

and the display module is used for acquiring the business object data from the target business object data source or other business object data sources according to the data source association attribute information and displaying the business object data, wherein the other business object data sources are the business object data sources except the target business object data source in the plurality of business object data sources.

14. A display system of business object data is characterized by comprising a business object server and a terminal;

the business object server is used for acquiring a business object display request from a terminal; distributing target business object data sources from a plurality of business object data sources according to the business object display request; transmitting the data source association attribute information of the target service object data source to the terminal;

and the terminal is used for acquiring the service object data from the target service object data source or other service object data sources according to the data source association attribute information and displaying the service object data, wherein the other service object data sources are service object data sources except the target service object data source in the plurality of service object data sources.

15. The system according to claim 4, wherein the data source association attribute information includes data source identification information of the target business object data source and priority information of a plurality of the business object data sources;

and the terminal is used for switching the target service object data to other service object data sources according to the priority information when the service object data is not acquired from the target service object data source according to the data source identification information.

16. An electronic device is characterized by comprising a processor, a communication interface, a memory and a communication bus, wherein the processor and the communication interface are used for realizing mutual communication by the memory through the communication bus;

a memory for storing a computer program;

a processor for implementing the method for displaying the business object data according to any one of claims 1 to 11 when executing the program stored in the memory.

17. A computer-readable storage medium, on which a computer program is stored, which program, when executed by a processor, carries out a method of presenting business object data according to any one of claims 1 to 11.