CN108055387B - Recommendation information display method and device, electronic equipment and readable storage medium - Google Patents

Recommendation information display method and device, electronic equipment and readable storage medium Download PDF

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CN108055387B
CN108055387B CN201711065907.6A CN201711065907A CN108055387B CN 108055387 B CN108055387 B CN 108055387B CN 201711065907 A CN201711065907 A CN 201711065907A CN 108055387 B CN108055387 B CN 108055387B
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recommendation information
target
display area
target display
priority
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CN108055387A (en
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田甜
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Beijing Kingsoft Internet Security Software Co Ltd
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Beijing Kingsoft Internet Security Software Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
    • H04M1/724—User interfaces specially adapted for cordless or mobile telephones
    • H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
    • H04M1/7243—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality with interactive means for internal management of messages
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
    • H04M1/724—User interfaces specially adapted for cordless or mobile telephones
    • H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
    • H04M1/72445—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality for supporting Internet browser applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
    • H04M1/724—User interfaces specially adapted for cordless or mobile telephones
    • H04M1/72469—User interfaces specially adapted for cordless or mobile telephones for operating the device by selecting functions from two or more displayed items, e.g. menus or icons
    • H04M1/72472—User interfaces specially adapted for cordless or mobile telephones for operating the device by selecting functions from two or more displayed items, e.g. menus or icons wherein the items are sorted according to specific criteria, e.g. frequency of use

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  • Engineering & Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • General Engineering & Computer Science (AREA)
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  • Databases & Information Systems (AREA)
  • General Physics & Mathematics (AREA)
  • Data Mining & Analysis (AREA)
  • Business, Economics & Management (AREA)
  • General Business, Economics & Management (AREA)
  • Information Transfer Between Computers (AREA)
  • User Interface Of Digital Computer (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The embodiment of the invention provides a recommendation information display method and device, electronic equipment and a readable storage medium. The method is applied to the terminal and comprises the following steps: the method comprises the steps that a terminal obtains the target number of target display areas used for displaying preset recommendation information in a target interface and the recommendation information corresponding to each target display area, when a starting instruction of the target interface is detected, the recommendation information needing to be displayed in the target display area at this time is determined according to a preset sequence aiming at each target display area, the target interface comprising the target number of target display areas is displayed, and the determined recommendation information is displayed in each target display area of the target interface. According to the method provided by the embodiment of the invention, the terminal can determine the recommendation information required to be displayed every time the recommendation information is required to be displayed, and the determined recommendation information is only displayed in the target display areas with the target number, so that the overall click rate of the recommendation information can be improved.

Description

Recommendation information display method and device, electronic equipment and readable storage medium
Technical Field
The present invention relates to the field of computer technologies, and in particular, to a method and an apparatus for displaying recommended information, an electronic device, and a computer-readable storage medium.
Background
After an application program of a smart terminal (such as a smart phone, a tablet computer, and a desktop computer) executes a certain function, a result page for executing the function is displayed. The result page is used for displaying the result of executing the function, and some recommended information is usually displayed in the lower area of the displayed result. The recommendation information includes information such as other functions and advertisements that can be provided by the application program. The user can select corresponding recommendation information on the result page according to needs.
When the number of pieces of recommendation information that can be provided by the application program is large, the user must perform operations such as page turning or slide-up of the interface to select the recommendation information arranged in the bottom position display area. The application typically displays the recommendations in a fixed order. For example, the recommendation information is displayed in the order of the click rate from high to low within a certain time, the recommendation information a with the highest click rate is arranged in the display area at the top of the result page, and the recommendation information Z with the lowest click rate is arranged in the display area at the bottom of the result page. When the user needs the recommendation information Z or other recommendation information arranged in the bottom display area of the result page, the user usually chooses to jump out of the result page because the user does not see the recommendation information needed by the user in the top display area, resulting in a low overall click rate of the recommendation information on the result page.
Disclosure of Invention
The embodiment of the invention aims to provide a recommendation information display method, a recommendation information display device, electronic equipment and a computer readable storage medium, so as to improve the overall click rate of recommendation information. The specific technical scheme is as follows:
in a first aspect, to achieve the above object, an embodiment of the present invention discloses a method for displaying recommendation information, where the method includes:
acquiring the target number of target display areas used for displaying preset recommendation information in a target interface and the recommendation information corresponding to each target display area;
when an opening instruction of the target interface is detected, determining recommendation information needing to be displayed in the target display area at this time according to a preset sequence aiming at each target display area;
and displaying a target interface comprising the target display areas with the target number, and displaying the determined recommendation information in each target display area of the target interface.
Optionally, the obtaining of the target number of the target display area for displaying preset recommendation information in the target interface includes:
acquiring the average number of recommended information browsed by a user once, wherein the average number is obtained by calculation according to the number of recommended information browsed by a preset number of users once in a preset first time period;
determining the average number as the target number.
Optionally, the obtaining of the recommendation information corresponding to each target display area includes:
obtaining a sorting result corresponding to each piece of recommendation information, wherein the sorting result is obtained by sorting each piece of recommendation information according to a pre-calculated first priority of each piece of recommendation information;
and determining recommendation information corresponding to each target display area according to the sorting result.
Optionally, the calculating process of the first priority of each piece of recommendation information includes:
acquiring the click rate, the utilization rate and the user value of each piece of recommended information within a preset second time period;
aiming at each piece of recommendation information, calculating a first priority value of the recommendation information according to the click rate, the utilization rate and the user value of the recommendation information in the second time period;
and determining the first priority of each piece of recommended information according to the first priority value of each piece of recommended information.
Optionally, the obtaining of the recommendation information corresponding to each target display area includes:
obtaining a classification result corresponding to each piece of recommendation information, wherein the classification result is obtained by classifying each piece of recommendation information according to a preset type of each piece of recommendation information;
and determining recommendation information corresponding to each target display area according to the classification result.
Optionally, the determining, for each target display area, recommendation information that needs to be displayed in the target display area at this time according to a preset sequence includes:
aiming at each target display area, acquiring a second priority of recommendation information corresponding to the target display area;
and determining the recommended information which needs to be displayed in the target display area at this time according to the second priority.
Optionally, the obtaining of the second priority of the recommendation information corresponding to the target display area includes:
acquiring the click rate, the utilization rate and the user value of the recommendation information corresponding to the target display area in a preset third time period;
calculating a second priority value of the recommendation information according to the click rate, the utilization rate and the user value of the recommendation information in the third time period aiming at each recommendation information corresponding to the target display area;
and determining the second priority of the recommendation information corresponding to the target display area according to the second priority value of the recommendation information corresponding to the target display area.
Optionally, after determining the second priority of the recommendation information corresponding to the target display area, the method further includes:
receiving a priority setting message which is sent by a server and corresponds to target recommendation information, wherein the priority setting message carries a target priority value of the target recommendation information;
and updating the second priority of each piece of recommendation information in the target display area to which the target recommendation information belongs according to the priority setting message.
In a second aspect, to achieve the above object, an embodiment of the present invention discloses a recommendation information display device, where the device includes:
the acquisition module is used for acquiring the target number of target display areas for displaying preset recommendation information in a target interface and the recommendation information corresponding to each target display area;
the determining module is used for determining recommendation information which needs to be displayed in the target display area at this time according to a preset sequence aiming at each target display area when the starting instruction of the target interface is detected;
and the display module is used for displaying a target interface comprising the target display areas with the target number and displaying the determined recommendation information in each target display area of the target interface.
Optionally, the obtaining module includes:
the first obtaining submodule is used for obtaining the average number of the recommended information browsed by the users once, wherein the average number is obtained by calculation according to the number of the recommended information browsed by the users once in the preset first time period;
a first determining sub-module for determining the average number as the target number.
Optionally, the obtaining module includes:
the second obtaining submodule is used for obtaining a sorting result corresponding to each piece of recommended information, wherein the sorting result is obtained by sorting each piece of recommended information according to a pre-calculated first priority of each piece of recommended information;
and the second determining submodule is used for determining the recommendation information corresponding to each target display area according to the sorting result.
Optionally, the calculating process of the first priority of each piece of recommendation information includes:
acquiring the click rate, the utilization rate and the user value of each piece of recommended information within a preset second time period;
aiming at each piece of recommendation information, calculating a first priority value of the recommendation information according to the click rate, the utilization rate and the user value of the recommendation information in the second time period;
and determining the first priority of each piece of recommended information according to the first priority value of each piece of recommended information.
Optionally, the obtaining module includes:
a third obtaining sub-module, configured to obtain a classification result corresponding to each piece of recommendation information, where the classification result is obtained by classifying each piece of recommendation information according to a preset type of each piece of recommendation information;
and the third determining submodule is used for determining the recommendation information corresponding to each target display area according to the classification result.
Optionally, the determining module includes:
the fourth obtaining submodule is used for obtaining a second priority of the recommendation information corresponding to each target display area;
and the fourth determining submodule is used for determining the recommendation information which needs to be displayed in the target display area according to the second priority.
Optionally, the fourth obtaining sub-module includes:
the acquisition unit is used for acquiring the click rate, the utilization rate and the user value of the recommendation information corresponding to the target display area in a preset third time period;
the calculation unit is used for calculating a second priority value of the recommendation information according to the click rate, the utilization rate and the user value of the recommendation information in the third time period aiming at each recommendation information corresponding to the target display area;
and the determining unit is used for determining the second priority of the recommendation information corresponding to the target display area according to the second priority value of the recommendation information corresponding to the target display area.
Optionally, the fourth obtaining sub-module further includes:
the system comprises a receiving unit and a processing unit, wherein the receiving unit is used for receiving a priority setting message which is sent by a server and corresponds to target recommendation information, and the priority setting message carries a target priority value of the target recommendation information;
and the updating unit is used for updating the second priority of each piece of recommendation information in the target display area to which the target recommendation information belongs according to the priority setting message.
In another aspect of the present invention, to achieve the above object, an embodiment of the present invention further discloses an electronic device, where the electronic device includes:
a memory for storing a computer program;
a processor configured to implement the recommended information display method according to the first aspect when executing the program stored in the memory.
In yet another aspect of the present invention, there is also provided a computer-readable storage medium, in which instructions are stored, and when the computer-readable storage medium runs on a computer, the recommendation information display method according to the first aspect is implemented.
In another aspect of the present invention, an embodiment of the present invention further provides a computer program product containing instructions, which when run on a computer, causes the computer to execute the recommendation information display method according to the first aspect.
The embodiment of the invention provides a recommendation information display method, a recommendation information display device, electronic equipment and a computer readable storage medium. The application terminal, the above-mentioned method includes: the terminal obtains the target number of target display areas used for displaying preset recommendation information in a target interface and the recommendation information corresponding to each target display area. When an opening instruction of a target interface is detected, the terminal determines recommendation information needing to be displayed in the target display area according to a preset sequence for each target display area, displays the target interface comprising the target display areas with the target number, and displays the determined recommendation information in each target display area of the target interface. Therefore, the terminal can determine the recommendation information to be displayed at this time when the recommendation information needs to be displayed each time, and the determined recommendation information is only displayed in the target display areas with the target number, so that the overall click rate of the recommendation information can be improved. Of course, it is not necessary for any product or method of practicing the invention to achieve all of the above-described advantages at the same time.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a flowchart of a recommendation information display method according to an embodiment of the present invention;
fig. 2 is a schematic display diagram of a partitioned target display area list according to an embodiment of the present invention;
fig. 3 is a schematic display diagram of a second division target display area list according to an embodiment of the present invention;
fig. 4 is a schematic display diagram of another time point in the same manner as the target display area list division manner adopted in fig. 2 according to the embodiment of the present invention;
FIG. 5 is a flowchart of a method for determining a target number according to an embodiment of the present invention;
fig. 6 is a flowchart of a first method for allocating recommendation information to each target display area according to an embodiment of the present invention;
FIG. 7 is a flowchart of a method for calculating a first priority according to an embodiment of the present invention;
fig. 8 is a flowchart of a second method for allocating recommendation information to each target display area according to an embodiment of the present invention;
fig. 9 is a flowchart of a method for determining recommendation information that needs to be displayed in a target display area in this time according to an embodiment of the present invention;
fig. 10 is a flowchart of a method for obtaining a second priority according to an embodiment of the present invention;
FIG. 11 is a diagram illustrating a method for updating a second priority according to an embodiment of the present invention;
fig. 12 is a schematic structural diagram of a recommended information display device according to an embodiment of the present invention;
fig. 13 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The invention provides a recommendation information display method and device, electronic equipment and a computer readable storage medium. The above method is generally applied to smart terminals, such as smart phones, tablet computers and desktop computers; alternatively, the method can also be applied to a certain application program or plug-in of the intelligent terminal. The embodiment takes the application of the method to the intelligent terminal as an example for explanation, and other situations are similar. An intelligent terminal (hereinafter, referred to as a terminal) applied to the above method may first acquire the number of targets and recommendation information corresponding to each target display area. When an opening instruction of the target interface is detected, the terminal can determine the recommended information which needs to be displayed in the target display area according to a preset sequence for each target display area. Then, the terminal may display the target interface and display the determined recommendation information in each target display area of the target interface. Therefore, the terminal can determine the recommendation information to be displayed at this time when the recommendation information needs to be displayed each time, and the determined recommendation information is only displayed in the target display areas with the target number, so that the overall click rate of the recommendation information can be improved.
The overall click rate of the recommendation information is the ratio of the number of times that the user selects a recommendation information in the target display area to the number of times that the terminal displays the recommendation information in a certain time period. The terminal can display each piece of recommendation information in the target display area in a text mode, a picture mode or other modes.
The present invention will be described in detail with reference to specific examples.
Referring to fig. 1, fig. 1 is a flowchart of a recommendation information display method according to an embodiment of the present invention, including:
s101: and acquiring the target number of target display areas used for displaying preset recommendation information in the target interface and the recommendation information corresponding to each target display area.
In one implementation, the terminal may obtain a locally pre-generated target number; alternatively, the terminal may also send a first display request message to the server, where the first display request message may be used to request, from the server, the number of target display areas (i.e., the target number) that need to be displayed in the target interface. The server may transmit the target number to the terminal after receiving the first display request message. The terminal may receive the target number transmitted by the server. The target number may be generated by the server in advance, or may be set by a technician in advance based on an empirical value. After the terminal obtains the target number, the target interface may be divided into display areas (i.e., target display areas) of the target number. In one display process, only one piece of recommendation information is displayed in one target display area.
The terminal may send the second display request message to the server, for example, the terminal may send the second display request message to the server when displaying the recommendation information; a second display request message may also be periodically sent to the server to update the recommendation information to be displayed. After receiving the second display request message, the server may send all recommendation information that needs to be displayed to the terminal, and the terminal may receive the recommendation information that needs to be displayed and sent by the server. The terminal can determine all recommendation information corresponding to each target display area according to a preset distribution mode.
Or, the terminal may also send a message carrying the preset identifier of each target display area to the server. After receiving the message, the server can determine the recommendation information corresponding to each target display area during the display according to a preset distribution mode, and then sends the recommendation information to the terminal. The terminal may receive the recommendation information sent by the server. The preset allocation manner may be various, and will be described in detail later.
S102: when an opening instruction of a target interface is detected, for each target display area, determining recommendation information needing to be displayed in the target display area at the time according to a preset sequence.
In one implementation, when a user needs to open a target interface, the user may click on the terminal to open the target interface, and the terminal may receive a start instruction of the target interface. For each target display area, the terminal may select one piece of recommendation information from the recommendation information corresponding to the target display area according to a preset sequence, and the selected recommendation information is used as the recommendation information which needs to be displayed in the target display area at this time. In addition, the terminal may directly display a target interface after executing a certain function designated by the user, where the target interface may include an area for displaying a result of executing the function.
For each target display area, the step in which the terminal may select one piece of recommendation information from the recommendation information corresponding to the target display area according to a preset order, as the recommendation information that needs to be displayed in the target display area at this time may include: the target display area corresponds to the N pieces of recommendation information, and the terminal sorts the N pieces of recommendation information according to a preset sequence. When displaying for the first time, the terminal can determine the first recommendation information corresponding to the target display area according to a preset sequence, and the first recommendation information is the recommendation information which needs to be displayed in the target display area at this time; when displaying for the second time, the terminal may determine, according to a preset sequence, second recommendation information corresponding to the target display area, which is the recommendation information that needs to be displayed in the target display area at this time. By analogy, when the nth information is displayed, the terminal can determine the nth recommendation information corresponding to the target display area according to a preset sequence, and the nth recommendation information is the recommendation information which needs to be displayed in the target display area at this time. When the (N + 1) th display is performed, the terminal may determine the first recommendation information corresponding to the target display area, which is the recommendation information that needs to be displayed in the target display area at this time. When the (N + 2) th display is performed, the terminal may determine the second recommendation information corresponding to the target display area, which is the recommendation information that needs to be displayed in the target display area at this time. In this loop, for each target display area, the recommendation information displayed by the display area each time is different from that displayed last time.
For the situation that the terminal acquires the recommendation information corresponding to each target display area from the server, the server determines, for each target display area, the recommendation information that needs to be displayed in the target display area at this time according to a preset sequence.
Or, the terminal may also directly obtain, from the server, the recommended information that needs to be displayed in each target display area this time, and specifically, for each target display area, the terminal may send, to the server, a message carrying an identifier of the target display area when receiving an opening instruction of the target interface. After receiving the message, the server may select one piece of recommendation information from the recommendation information corresponding to the target display area to which the identifier belongs according to a preset sequence, and send the selected recommendation information to the terminal as the recommendation information that needs to be displayed in the target display area. The terminal can receive the recommendation information sent by the server and serve as the recommendation information needing to be displayed in the target display area.
S103: and displaying a target interface comprising a target number of target display areas, and displaying the determined recommendation information in each target display area of the target interface.
In one implementation mode, the terminal can display a target interface and display the determined recommendation information required to be displayed in each target display area of the target interface. The terminal can divide the target display interface into a target number of target display areas in a list form. Each line in the divided target display area list may have one target display area (see fig. 2), and each line may also have a plurality of target display areas (see fig. 3).
In addition, fig. 4 is a schematic display diagram of another time point in the same manner as the division target display area list manner adopted in fig. 2 according to the embodiment of the present invention. It can be seen that fig. 2 and 4 can be schematic display diagrams of the target interface two times in succession, respectively. Comparing fig. 2 and fig. 4, the recommendation information displayed in the same target display area twice consecutively is not the same.
As can be seen from the above, with the recommendation information display method provided in the embodiments of the present invention, the terminal can determine the recommendation information to be displayed at this time when the recommendation information needs to be displayed each time, and display the determined recommendation information only in the target display areas with the target number. Based on the processing, the terminal can improve the probability that the displayed recommendation information is browsed by the user on the whole, and further improve the integral click rate of the recommendation information.
In the embodiment of the invention, the average number can be determined according to the number of the recommended information browsed by a plurality of users once. Specifically, referring to fig. 5, fig. 5 is a flowchart of a method for determining a target number according to an embodiment of the present invention, where the method includes:
s501: and acquiring the average number of the recommended information browsed by the user once.
In one implementation manner, the average number may be obtained by calculating the number of recommended information viewed by a preset number of users in a single time within a preset first time period. The first time period may be a preset periodic time period, or a time period randomly selected by the terminal. The terminal can acquire the average number stored in advance from the server, or acquire the number of the recommended information browsed by the user once in the preset number from the server, and then calculate the average number according to the average number generation algorithm stored in the terminal.
For example, the terminal may obtain, from the server, the number of times each user browses the recommendation information in the preset number of users in the first time period, and the number of recommendation information browsed by the user each time. And calculating the total number of the recommended information browsed by the user in the first time period for each user. According to the total number and the times of browsing the recommended information by the user, the single average browsing number of the user is calculated, and further the single average browsing number (namely, the average number) of the preset number of users can be calculated.
Specifically, the method for generating the average number pre-stored in the server may refer to the method for calculating the average number by the terminal, and is not described in detail.
S502: the average number is determined as the target number.
As can be seen from the above, with the recommendation information display method provided by the embodiment of the present invention, the terminal can use the average number of the recommendation information browsed by a preset number of users at a time as the target number. The terminal can display each piece of recommendation information in the target display areas with the target number, the probability that the recommendation information displayed by the terminal is browsed by a user can be integrally improved, and the integral click rate of the recommendation information is further improved.
In the embodiment of the present invention, the method for allocating recommendation information to each target display area may be various. The following provides several possible examples of methods for embodiments of the present invention.
Referring to fig. 6, fig. 6 is a flowchart of a first method for allocating recommendation information to each target display area according to an embodiment of the present invention. In the method, the recommendation information can be allocated to each target display area according to the first priority of the recommendation information. The specific treatment process comprises the following steps:
s601: and obtaining a sequencing result corresponding to each piece of recommendation information.
The ranking result is obtained by ranking the recommendation information according to the pre-calculated first priority of the recommendation information; the first priority of each piece of recommendation information can be determined according to any one or any combination of the click rate, the utilization rate and the user value of the recommendation information, the application of the invention is not limited, and the calculation process of the first priority of each piece of recommendation information will be described in detail later.
In one implementation manner, the terminal may store a first priority of each piece of recommendation information, and when each piece of recommendation information is displayed, sort each piece of recommendation information according to the first priority.
S602: and determining recommendation information corresponding to each target display area according to the sorting result.
In an implementation manner, the terminal may allocate the same number of pieces of recommendation information to each target display area according to the sorting result, and if there is one target display area in each row in the list of target display areas obtained by dividing the terminal, the recommendation information with a higher first priority may be allocated to the target display area at the top position of the target interface, and the recommendation information with a lower first priority may be allocated to the target display area at the bottom position of the target interface. The terminal can also allocate less recommendation information to the target display area at the top position of the target interface and allocate more recommendation information to the target display area at the bottom position of the target interface according to the sorting result. If each line in the list of the target display areas obtained by the terminal through division has a plurality of target display areas, the terminal can allocate a preset first number of pieces of recommendation information with higher first priority to the target display area at the leftmost end of the first line in the target interface, sequentially allocate a corresponding preset second number of pieces of recommendation information to each target display area according to the sequencing result and the sequence of the target display areas of the line from left to right until a corresponding preset third number of pieces of recommendation information are allocated to the target display area at the rightmost end of the first line, and then allocate a corresponding preset fourth number of pieces of recommendation information to the target display area at the leftmost end of the second line. And repeating the steps until the terminal allocates corresponding recommendation information to all the target display areas.
Or, for the case that the terminal acquires the recommendation information corresponding to each target display area from the server each time, the server may determine the recommendation information corresponding to each target display area, and the specific processing process may refer to the method for determining the recommendation information corresponding to each target display area according to the sorting result by the terminal, which is not described again.
As can be seen from the above, with the recommendation information display method provided by the embodiment of the present invention, the terminal may sort the recommendation information according to the first priority, and determine the recommendation information corresponding to each target display area according to the sorting result. Based on the processing, the user can conveniently select the recommendation information with higher first priority, and the user experience is improved.
In this embodiment of the present invention, referring to fig. 7, an embodiment of the present invention further provides a flowchart of a method for calculating a first priority, where the method includes:
s701: and acquiring the click rate, the utilization rate and the user value of each piece of recommended information in a preset second time period.
In one implementation manner, the terminal may obtain, from the server, a click rate, a usage rate, and a user value of each piece of recommendation information in a second time period, where the second time period may be the same as the first time period, or may be a time period additionally selected by the terminal.
The click rate of a certain piece of recommendation information may be a ratio of the number of times that the user clicks the recommendation information to the number of times that the target display area displays the recommendation information in the second time period.
The usage rate of a certain piece of recommendation information may be a ratio of the number of times that the user clicks and uses the recommendation information to the number of times that the user clicks the recommendation information in the second time period, where using the recommendation information may be using a function recommended in the recommendation information, browsing an advertisement included in the recommendation information, or downloading an application program recommended in the recommendation information.
The user value of a certain recommendation information may be the value brought by the function, advertisement and application program provided for the user in the second time period.
S702: and aiming at each piece of recommendation information, calculating a first priority value of the recommendation information according to the click rate, the utilization rate and the user value of the recommendation information in a second time period.
In one implementation manner, for each piece of recommendation information, the terminal may assign weights to the click rate, the usage rate, and the user value of the recommendation information in the second time period, calculate a weighted sum of the click rate, the usage rate, and the user value of the recommendation information, and use the calculated weighted sum as a first priority value of the recommendation information, where each weight may be determined by a technician according to an empirical value.
For example, the first priority value N of the recommendation information may be represented by formula (1).
N＝aC+bU+cV (1)
Wherein C is the click rate of the recommendation information in the second time period, U is the usage rate of the recommendation information in the second time period, V is the user value of the recommendation information in the second time period, a is the weight of the click rate C, b is the weight of the usage rate U, and C is the weight of the user value V.
S703: and determining the first priority of each piece of recommendation information according to the first priority value of each piece of recommendation information.
The terminal may sort the recommendation information according to the calculated order of the first priority values of the recommendation information from large to small, and determine the order of each recommendation information in the recommendation information (i.e., the first priority of each recommendation information).
Or, for the case that the terminal acquires the recommendation information corresponding to each target display area from the server each time, the server may calculate the first priority value of each recommendation information, and determine the first priority of each recommendation information. The method for calculating the first priority value of each piece of recommended information by the specific server may refer to the method for calculating the first priority value of each piece of recommended information by the terminal, and is not described again.
Therefore, by using the recommendation information display method provided by the embodiment of the invention, the terminal can determine the first priority according to the click rate, the utilization rate and the user value of the recommendation information, and the terminal determines the recommendation information corresponding to each target display area according to the first priority, so that the user can conveniently select the recommendation information with higher click rate and utilization rate, and the maximization of the user value of the recommendation information can be realized.
Referring to fig. 8, fig. 8 is a flowchart of a second method for allocating recommendation information to each target display area according to an embodiment of the present invention. In the method, the recommendation information can be distributed to each target display area according to the type of each recommendation information. The specific treatment process comprises the following steps:
s801: and obtaining a classification result corresponding to each piece of recommendation information.
And classifying the recommendation information according to the preset type of the recommendation information to obtain the classification result.
In one implementation, the terminal may classify each piece of recommendation information according to a type of preset recommendation information included in the recommendation information. The types of recommendation information may include function recommendations, application recommendations, and advertisements, among others. The terminal can also obtain the classification result corresponding to each piece of recommendation information from the server.
For example, the terminal may determine functions such as "memory cleaning", "garbage cleaning", and the like as recommendation information of function recommendation classes, may determine information containing a download link of an application such as a game application and a song listening application as recommendation information of application recommendation classes, and may determine information containing a link of an advertisement page as recommendation information of advertisement classes.
Specifically, the method for generating the classification result corresponding to each piece of recommendation information by the server may refer to the method for classifying the recommendation information by the terminal, which is not described in detail.
S802: and determining recommendation information corresponding to each target display area according to the classification result.
In general, the number of types of recommendation information determined by the terminal is less than or equal to the target number.
In an implementation manner, when the number of types of recommendation information is equal to the target number, the terminal may determine that each target display area corresponds to one type of recommendation information, and the types of recommendation information corresponding to each target display area are different.
When the number of the types of the recommendation information is smaller than the target number, the recommendation information of the same type can be distributed into a plurality of target display areas, and the recommendation information corresponding to each target display area is different. Illustratively, the terminal may divide the target interface into a target display area a, a target display area B, and a target display area C, and the types of the recommendation information include a type X and a type Y. Wherein the type X contains recommendation information X1Recommendation information X2Recommendation information X3Recommendation information X4Recommendation information X5And recommendation information X6(ii) a Type Y contains recommendation information Y1Recommendation information Y2And recommendation information Y3. The terminal can recommend the information X1And recommendation information X2Determining the recommendation information corresponding to the target display area A, and recommending the information X3Recommendation information X4Recommendation information X5And recommendation information X6Determining the recommendation information corresponding to the target display area B, and recommending the information Y1Recommendation information Y2And recommendation information Y3And determining the recommendation information corresponding to the target display area C.
Or, for the case that the terminal acquires the recommendation information corresponding to each target display area from the server each time, the terminal may not acquire the classification result, and directly acquire and determine the recommendation information corresponding to each target display area from the server each time a start instruction of the target interface is received. Specifically, the method for determining the recommendation information corresponding to each target display area by the server may refer to the terminal and determine the recommendation information corresponding to each target display area according to the classification result.
Therefore, by using the recommendation information display method provided by the embodiment of the invention, the terminal can only display a certain type of recommendation information in a certain target display area, so that a user can conveniently search and select the recommendation information, and the user experience is improved.
In the embodiment of the invention, the terminal can also determine the recommendation information which needs to be displayed at this time according to the second priority of the recommendation information. Specifically, referring to fig. 9, fig. 9 is a flowchart of a method for determining recommendation information that needs to be displayed in a target display area in this time according to an embodiment of the present invention, where the method includes:
s901: and acquiring a second priority of the recommendation information corresponding to each target display area.
The terminal can obtain the first priority and take the first priority as a second priority; the terminal can also acquire a pre-generated second priority from the server; the terminal can also generate a second priority based on the click rate, the utilization rate and the user value of the recommendation information according to a second priority generation algorithm stored in advance.
S902: and determining the recommended information which needs to be displayed in the target display area according to the second priority.
For each target display area, the terminal may pre-store recommendation information corresponding to the target display area, and select one recommendation information from the recommendation information corresponding to the target display area according to the second priority as the recommendation information that needs to be displayed in the target display area.
For each target display area, the terminal may also send a message carrying the identifier of the target display area to the server when displaying the recommendation information. After receiving the message, the server may select, according to the identifier of the target display area, one piece of recommendation information from the pieces of recommendation information corresponding to the target display area according to the second priority, and send the selected piece of recommendation information to the terminal, where the selected piece of recommendation information is to be displayed in the target display area. The terminal can receive the recommendation information sent by the server as the recommendation information which needs to be displayed in the target display area at this time.
Specifically, the method for determining the recommendation information that needs to be displayed in each target display area according to the second priority may refer to the processing step in S102.
Therefore, by using the recommendation information display method provided by the embodiment of the invention, the terminal can determine the recommendation information which needs to be displayed in each target display area according to the second priority of the recommendation information, so that a user can conveniently search and select the recommendation information, and the user experience is improved.
In the embodiment of the invention, the terminal can calculate the second priority of the recommendation information according to the use condition and the value of the recommendation information. Specifically, referring to fig. 10, fig. 10 is a flowchart of a method for obtaining a second priority according to an embodiment of the present invention, where the method includes:
s1001: and acquiring the click rate, the utilization rate and the user value of the recommendation information corresponding to the target display area in a preset third time period.
In one implementation manner, the terminal may obtain, from the server, a click rate, a usage rate, and a user value of the recommendation information in a third time period, where the third time period may be the same as any one of the first time period and the second time period, or may be a certain time period additionally selected by the terminal.
The click rate of a certain piece of recommendation information may be a ratio of the number of times that the user clicks the recommendation information to the number of times that the target display area displays the recommendation information in the third time period.
The usage rate of a certain piece of recommendation information may be a ratio of the number of times that the user clicks and uses the recommendation information to the number of times that the user clicks the recommendation information in the third time period, where using the recommendation information may be using a function recommended in the recommendation information, browsing an advertisement included in the recommendation information, or downloading an application program recommended in the recommendation information.
The user value of a piece of recommendation information may be the value provided by the functions, advertisements, and applications to the user in the third time period.
S1002: and calculating a second priority value of the recommendation information according to the click rate, the utilization rate and the user value of the recommendation information in a third time period aiming at each recommendation information corresponding to the target display area.
Specifically, the method for calculating the second priority value may refer to the method for calculating the first priority value in step S702, and is not described herein again.
S1003: and determining the second priority of the recommendation information corresponding to the target display area according to the second priority value of the recommendation information corresponding to the target display area.
In one implementation, the terminal may sort, according to a sequence from a large second priority value to a small second priority value of the recommendation information corresponding to the target display area, and determine a sequence of each recommendation information in the recommendation information corresponding to the target display area (i.e., the second priority of the recommendation information corresponding to the target display area).
Or, for the case that the terminal acquires the recommendation information corresponding to each target display area from the server each time, the server may calculate the second priority value of each recommendation information, and determine the second priority of each recommendation information. The method for calculating the second priority value of each piece of recommended information by the specific server may refer to the method for calculating the second priority value of each piece of recommended information by the terminal, and is not described again.
Therefore, by using the recommendation information display method provided by the embodiment of the invention, the terminal can determine the second priority according to the click rate, the utilization rate and the user value of the recommendation information. The terminal determines the recommendation information which needs to be displayed in the target display area according to the second priority, so that the user can conveniently select the recommendation information with higher click rate and utilization rate, and the maximization of the user value of the recommendation information can be realized.
In the embodiment of the invention, the terminal can also adjust the display sequence of the recommendation information according to the message sent by the server. Specifically, referring to fig. 11, fig. 11 is a schematic diagram of a method for updating a second priority according to an embodiment of the present invention, including:
s1101: and receiving a priority setting message which is sent by the server and corresponds to the target recommendation information.
In one implementation, when the user needs to adjust the second priority of the recommendation information, the recommendation information and the target priority value of which the second priority needs to be adjusted may be specified to the server. The server receives the second priority adjustment instruction and sends a priority setting message to the terminal. The priority setting message carries a target priority value corresponding to the target recommendation information, and may also carry an identifier of the target recommendation information.
S1102: and updating the second priority of each piece of recommendation information in the target display area to which the target recommendation information belongs according to the priority setting message.
In one implementation, the terminal may parse the received priority setting message to obtain the target priority value and the identifier of the target recommendation information. The target recommendation information may be identified by one or more identifiers. The terminal may set the second priority value of each target recommendation information as the corresponding target priority value according to the identifier of the target recommendation information.
As can be seen from the above, with the recommendation information display method provided in the embodiments of the present invention, the terminal may update the second priority according to the priority setting message of the server. Based on the processing, the terminal can adjust the display sequence of the recommendation information, and the flexibility of displaying the recommendation information is improved.
Corresponding to the method embodiment shown in fig. 1, referring to fig. 12, fig. 12 is a schematic structural diagram of a recommended information display device according to an embodiment of the present invention, including:
an obtaining module 1201, configured to obtain a target number of target display areas in a target interface, where the target display areas are used to display preset pieces of recommendation information, and recommendation information corresponding to each target display area;
a determining module 1202, configured to determine, according to a preset sequence, recommendation information that needs to be displayed in each target display area when a start instruction of the target interface is detected;
the display module 1203 is configured to display a target interface including target display areas with a target number, and display the determined recommendation information in each target display area of the target interface.
In this embodiment of the present invention, the obtaining module 1201 includes:
the first obtaining submodule is used for obtaining the average number of the recommended information browsed by the user once, and the average number is obtained by calculation according to the number of the recommended information browsed by the user once in the preset first time period;
a first determining sub-module for determining the average number as the target number.
In this embodiment of the present invention, the obtaining module 1201 includes:
the second obtaining submodule is used for obtaining a sorting result corresponding to each piece of recommendation information, and the sorting result is obtained by sorting each piece of recommendation information according to the pre-calculated first priority of each piece of recommendation information;
and the second determining submodule is used for determining the recommendation information corresponding to each target display area according to the sorting result.
In the embodiment of the present invention, the calculation process of the first priority of each piece of recommendation information includes:
acquiring the click rate, the utilization rate and the user value of each piece of recommended information in a preset second time period;
aiming at each piece of recommendation information, calculating a first priority value of the recommendation information according to the click rate, the utilization rate and the user value of the recommendation information in a second time period;
and determining the first priority of each piece of recommendation information according to the first priority value of each piece of recommendation information.
In this embodiment of the present invention, the obtaining module 1201 includes:
the third obtaining submodule is used for obtaining a classification result corresponding to each piece of recommendation information, and the classification result is obtained by classifying each piece of recommendation information according to the type of each piece of preset recommendation information;
and the third determining submodule is used for determining the recommendation information corresponding to each target display area according to the classification result.
In an embodiment of the present invention, the determining module 1202 includes:
the fourth obtaining submodule is used for obtaining a second priority of the recommendation information corresponding to each target display area;
and the fourth determining submodule is used for determining the recommendation information which needs to be displayed in the target display area according to the second priority.
In an embodiment of the present invention, the fourth obtaining sub-module includes:
the acquisition unit is used for acquiring the click rate, the utilization rate and the user value of the recommendation information corresponding to the target display area in a preset third time period;
the calculation unit is used for calculating a second priority value of the recommendation information according to the click rate, the utilization rate and the user value of the recommendation information in a third time period aiming at each recommendation information corresponding to the target display area;
and the determining unit is used for determining the second priority of the recommendation information corresponding to the target display area according to the second priority value of the recommendation information corresponding to the target display area.
In this embodiment of the present invention, the fourth obtaining sub-module further includes:
the receiving unit is used for receiving a priority setting message which is sent by the server and corresponds to the target recommendation information, wherein the priority setting message carries a target priority value of the target recommendation information;
and the updating unit is used for updating the second priority of each piece of recommendation information in the target display area to which the target recommendation information belongs according to the priority setting message.
As can be seen from the above, with the recommendation information display device provided in the embodiments of the present invention, the terminal can determine the recommendation information to be displayed at this time when the recommendation information needs to be displayed each time, and display the determined recommendation information only in the target display areas with the target number. Based on the processing, the terminal can improve the probability that the displayed recommendation information is browsed by the user on the whole, and further improve the integral click rate of the recommendation information.
An electronic device is further provided in an embodiment of the present invention, as shown in fig. 13, and includes a memory 1301 and a processor 1302, wherein,
a memory 1301 for storing a computer program;
the processor 1302 is configured to implement the following steps when executing the program stored in the memory 1301:
acquiring the target number of target display areas used for displaying preset recommendation information in a target interface and the recommendation information corresponding to each target display area;
when an opening instruction of a target interface is detected, determining recommendation information needing to be displayed in the target display area at this time according to a preset sequence for each target display area;
and displaying a target interface comprising a target number of target display areas, and displaying the determined recommendation information in each target display area of the target interface.
For specific implementation and related explanation of each step of the method, reference may be made to the foregoing method embodiment, which is not described herein again.
The electronic device may be provided with a communication interface for realizing communication between the electronic device and another device.
The processor 1302, the communication interface, and the memory 1301 communicate with each other via a communication bus, which may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The communication bus may be divided into an address bus, a data bus, a control bus, etc.
The Memory 1301 may include a Random Access Memory (RAM) or a Non-Volatile Memory (NVM), such as at least one disk Memory. Optionally, the memory may also be at least one memory device located remotely from the processor.
The Processor 1302 may be a general-purpose Processor, and includes a Central Processing Unit (CPU), a Network Processor (NP), and the like; the Integrated Circuit may also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, a discrete Gate or transistor logic device, or a discrete hardware component.
When the electronic device provided by the embodiment of the invention displays the recommendation information, the recommendation information required to be displayed at this time can be determined when the recommendation information is required to be displayed every time, and the determined recommendation information is only displayed in the target display areas with the target number. Based on the processing, the terminal can improve the probability that the displayed recommendation information is browsed by the user on the whole, and further improve the integral click rate of the recommendation information.
The embodiment of the invention also provides a computer-readable storage medium, wherein the computer-readable storage medium is stored with instructions, and when the computer-readable storage medium runs on a computer, the computer is enabled to execute the recommendation information display method provided by the embodiment of the invention.
Specifically, the recommended information display method includes:
acquiring the target number of target display areas used for displaying preset recommendation information in a target interface and the recommendation information corresponding to each target display area;
when an opening instruction of a target interface is detected, determining recommendation information needing to be displayed in the target display area at this time according to a preset sequence for each target display area;
and displaying a target interface comprising a target number of target display areas, and displaying the determined recommendation information in each target display area of the target interface.
It should be noted that other implementation manners of the recommended information display method are the same as those of the foregoing method embodiment, and are not described herein again.
By operating the instructions stored in the computer-readable storage medium provided by the embodiment of the invention, when the recommendation information is displayed, the recommendation information required to be displayed at this time can be determined each time the recommendation information is required to be displayed, and the determined recommendation information is only displayed in the target display areas with the target number. Based on the processing, the terminal can improve the probability that the displayed recommendation information is browsed by the user on the whole, and further improve the integral click rate of the recommendation information.
Embodiments of the present invention further provide a computer program product including instructions, which when run on a computer, enable the computer to execute the recommendation information display method provided by embodiments of the present invention.
Specifically, the recommended information display method includes:
acquiring the target number of target display areas used for displaying preset recommendation information in a target interface and the recommendation information corresponding to each target display area;
when an opening instruction of a target interface is detected, determining recommendation information needing to be displayed in the target display area at this time according to a preset sequence for each target display area;
and displaying a target interface comprising a target number of target display areas, and displaying the determined recommendation information in each target display area of the target interface.
It should be noted that other implementation manners of the recommended information display method are the same as those of the foregoing method embodiment, and are not described herein again.
By operating the computer program product provided by the embodiment of the invention, when the recommendation information is displayed, the recommendation information required to be displayed at this time can be determined each time the recommendation information is required to be displayed, and the determined recommendation information is only displayed in the target display areas with the target number. Based on the processing, the terminal can improve the probability that the displayed recommendation information is browsed by the user on the whole, and further improve the integral click rate of the recommendation information.
In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. The procedures or functions described above in accordance with the embodiments of the invention may be generated, in whole or in part, when the computer program instructions described above are loaded and executed on a computer. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, from one website site, computer, server, or data center to another website site, computer, server, or data center via wired (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that includes one or more of the available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., Solid State Disk (SSD)), among others.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the apparatus, the electronic device, the computer-readable storage medium, and the computer program product embodiments, since they are substantially similar to the method embodiments, the description is relatively simple, and for the relevant points, reference may be made to the partial description of the method embodiments.
The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention shall fall within the protection scope of the present invention.

Claims (12)

1. A recommendation information display method is applied to a terminal, and the method comprises the following steps:
acquiring the target number of target display areas used for displaying preset recommendation information in a target interface and the recommendation information corresponding to each target display area;
when an opening instruction of the target interface is detected, determining recommendation information needing to be displayed in the target display area at this time from the recommendation information corresponding to the target display area according to a preset sequence aiming at each target display area;
displaying a target interface comprising the target display areas with the target number, and displaying the determined recommendation information in each target display area of the target interface;
the obtaining of the recommendation information corresponding to each target display area includes:
obtaining a sorting result corresponding to each piece of recommendation information, wherein the sorting result is obtained by sorting each piece of recommendation information according to a pre-calculated first priority of each piece of recommendation information;
determining recommendation information corresponding to each target display area according to the sorting result; each line in the target interface has a target display area, the number of the recommendation information corresponding to the target display area which is closer to the top of the target interface is less, and the first priority of the corresponding recommendation information is higher;
the step of determining, for each target display area, recommendation information to be displayed in the target display area in this time according to a preset sequence from the recommendation information corresponding to the target display area includes:
aiming at each target display area, acquiring a second priority of recommendation information corresponding to the target display area;
and selecting one piece of recommendation information from the recommendation information corresponding to the target display area according to a second priority as the recommendation information which needs to be displayed in the target display area at this time.
2. The method according to claim 1, wherein the obtaining of the target number of the target display areas for displaying the preset recommendation information in the target interface comprises:
acquiring the average number of recommended information browsed by a user once, wherein the average number is obtained by calculation according to the number of recommended information browsed by a preset number of users once in a preset first time period;
determining the average number as the target number.
3. The method of claim 1, wherein the calculating of the first priority of each piece of recommendation information comprises:
acquiring the click rate, the utilization rate and the user value of each piece of recommended information within a preset second time period;
aiming at each piece of recommendation information, calculating a first priority value of the recommendation information according to the click rate, the utilization rate and the user value of the recommendation information in the second time period;
and determining the first priority of each piece of recommended information according to the first priority value of each piece of recommended information.
4. The method according to claim 1, wherein the obtaining the second priority of the recommendation information corresponding to the target display area comprises:
acquiring the click rate, the utilization rate and the user value of the recommendation information corresponding to the target display area in a preset third time period;
calculating a second priority value of the recommendation information according to the click rate, the utilization rate and the user value of the recommendation information in the third time period aiming at each recommendation information corresponding to the target display area;
and determining the second priority of the recommendation information corresponding to the target display area according to the second priority value of the recommendation information corresponding to the target display area.
5. The method of claim 4, wherein after determining the second priority of the recommendation information corresponding to the target display area, the method further comprises:
receiving a priority setting message which is sent by a server and corresponds to target recommendation information, wherein the priority setting message carries a target priority value of the target recommendation information;
and updating the second priority of each piece of recommendation information in the target display area to which the target recommendation information belongs according to the priority setting message.
6. A recommendation information display device, applied to a terminal, the device comprising:
the acquisition module is used for acquiring the target number of target display areas for displaying preset recommendation information in a target interface and the recommendation information corresponding to each target display area;
the determining module is used for determining the recommended information which needs to be displayed in the target display area at this time from the recommended information corresponding to the target display area according to a preset sequence aiming at each target display area when the starting instruction of the target interface is detected;
the display module is used for displaying a target interface comprising the target display areas with the target number and displaying the determined recommendation information in each target display area of the target interface;
the acquisition module includes:
the second obtaining submodule is used for obtaining a sorting result corresponding to each piece of recommended information, wherein the sorting result is obtained by sorting each piece of recommended information according to a pre-calculated first priority of each piece of recommended information;
the second determining submodule is used for determining recommendation information corresponding to each target display area according to the sorting result; each line in the target interface has a target display area, the number of the recommendation information corresponding to the target display area which is closer to the top of the target interface is less, and the first priority of the corresponding recommendation information is higher;
the determining module comprises:
the fourth obtaining submodule is used for obtaining a second priority of the recommendation information corresponding to each target display area;
and the fourth determining submodule is used for selecting one piece of recommendation information from the recommendation information corresponding to the target display area according to the second priority, and the selected recommendation information is used as the recommendation information which needs to be displayed in the target display area at this time.
7. The apparatus of claim 6, wherein the obtaining module comprises:
the first obtaining submodule is used for obtaining the average number of the recommended information browsed by the users once, wherein the average number is obtained by calculation according to the number of the recommended information browsed by the users once in the preset first time period;
a first determining sub-module for determining the average number as the target number.
8. The apparatus according to claim 6, wherein the calculation of the first priority of each piece of recommendation information comprises:
acquiring the click rate, the utilization rate and the user value of each piece of recommended information within a preset second time period;
aiming at each piece of recommendation information, calculating a first priority value of the recommendation information according to the click rate, the utilization rate and the user value of the recommendation information in the second time period;
and determining the first priority of each piece of recommended information according to the first priority value of each piece of recommended information.
9. The apparatus of claim 7, wherein the fourth acquisition submodule comprises:
the acquisition unit is used for acquiring the click rate, the utilization rate and the user value of the recommendation information corresponding to the target display area in a preset third time period;
the calculation unit is used for calculating a second priority value of the recommendation information according to the click rate, the utilization rate and the user value of the recommendation information in the third time period aiming at each recommendation information corresponding to the target display area;
and the determining unit is used for determining the second priority of the recommendation information corresponding to the target display area according to the second priority value of the recommendation information corresponding to the target display area.
10. The apparatus of claim 9, wherein the fourth acquisition sub-module further comprises:
the system comprises a receiving unit and a processing unit, wherein the receiving unit is used for receiving a priority setting message which is sent by a server and corresponds to target recommendation information, and the priority setting message carries a target priority value of the target recommendation information;
and the updating unit is used for updating the second priority of each piece of recommendation information in the target display area to which the target recommendation information belongs according to the priority setting message.
11. An electronic device comprising a memory and a processor, wherein,
the memory is used for storing a computer program;
the processor, when executing the program stored in the memory, implementing the method steps of any of claims 1-5.
12. A computer-readable storage medium, characterized in that a computer program is stored in the computer-readable storage medium, which computer program, when being executed by a processor, carries out the method steps of any one of the claims 1-5.
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