CN109905333B

CN109905333B - Media information processing method, device and storage medium

Info

Publication number: CN109905333B
Application number: CN201711305867.8A
Authority: CN
Inventors: 胡勇
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2017-12-11
Filing date: 2017-12-11
Publication date: 2021-12-10
Anticipated expiration: 2037-12-11
Also published as: CN109905333A

Abstract

The embodiment of the invention provides a media information processing method, which comprises the following steps: acquiring actual use flow of a media information bit corresponding to a media platform, wherein the actual use flow comprises the times of media information request of the media platform aiming at the media information bit; obtaining the flow quota of the demand side platform corresponding to the media information bit; determining a matching result of the actual usage traffic and the traffic quota; updating the traffic quota of the demand side platform based on the matching result of the actual usage traffic and the traffic quota; identifying a type of traffic to which a media information request from the media platform pertains; and responding to the received media information request according to the flow quota of the corresponding type of flow. The embodiment of the invention also provides a media information processing device and a storage medium.

Description

Media information processing method, device and storage medium

Technical Field

The present invention relates to internet communication technologies, and in particular, to a method, an apparatus, and a storage medium for processing media information.

Background

Currently, internet media information delivery is generally realized based on a programmed trading platform; the program transaction Platform at least comprises a media Platform (SSP), an advertisement transaction Platform (Ad Exchange, ADX) and a Demand Side Platform (DSP); on one hand, because the resources sent by SSP received by ADX are various and the flow is huge, and the concurrent response capability of DSP is limited; thus, there is a need for flow control when the ADX sends a request to the DSP. On the other hand, the DSP has different putting tasks in different time periods, so that the requirements on the media information bits are different; thus, when the ADX sends a request to the DSP, there is a need for traffic screening, i.e., selecting a target traffic required by the DSP.

However, in the existing media information delivery scheme, there are problems that most of media information traffic sent by the ADX to the DSP is not the target traffic required by the DSP, or when the media information traffic received by the DSP reaches the limit of its concurrent response capability, the ADX still sends the media information traffic to the DSP, causing network congestion and resource waste, and there is no effective solution at present.

Disclosure of Invention

Embodiments of the present invention provide a media information processing method, an apparatus, and a storage medium, which can screen traffic sent to a demand side platform based on a concurrent response capability of the demand side platform.

The technical scheme of the embodiment of the invention is realized as follows:

the embodiment of the invention provides a media information processing method, which comprises the following steps:

acquiring actual use flow of a media information bit corresponding to a media platform, wherein the actual use flow comprises the times of media information request of the media platform aiming at the media information bit;

obtaining the flow quota of the demand side platform corresponding to the media information bit;

determining a matching result of the actual usage traffic and the traffic quota;

updating the traffic quota of the demand side platform based on the matching result of the actual usage traffic and the traffic quota;

identifying a type of traffic to which a media information request from the media platform pertains;

and responding to the received media information request according to the flow quota of the corresponding type of flow.

An embodiment of the present invention further provides a media information processing apparatus, including:

a first obtaining unit, configured to obtain an actual usage flow of a media information bit corresponding to a media platform, where the actual usage flow includes a number of times that the media platform makes a media information request for the media information bit;

a second obtaining unit, configured to obtain a traffic quota that the demand side platform has corresponding to the media information bit;

a determining unit, configured to determine a matching result between the actual usage traffic and the traffic quota;

an updating unit, configured to update the traffic quota of the DSP based on a matching result between the actual usage traffic and the traffic quota;

the identification unit is used for identifying the type of the flow to which the media information request from the media platform belongs;

and the response unit is used for responding to the received media information request according to the flow quota of the corresponding type of flow.

In an embodiment, the second obtaining unit is further configured to determine, based on the traffic quota, a product of a concurrent response capability of the demanding platform and an invalid traffic quota weight, an invalid traffic quota for the media information bit by the demanding platform;

the invalid traffic quota weight represents a weight occupied by the invalid traffic quota in the traffic quota, and the invalid traffic quota weight is smaller than the effective traffic quota.

In an embodiment, the updating unit is specifically configured to update the traffic quota allocated to the demand side platform to the actual usage traffic when the traffic quota is greater than the actual usage traffic.

In an embodiment, the updating unit is specifically configured to calculate, for a media information bit in the media information bit set, a sum of differences between a traffic quota of the corresponding media information bit and an actually used traffic;

and updating the flow quota of the media information bits of which the flow quota is smaller than the actual use flow based on the sum of the difference values and the flow quota proportion of the media information bits of which the flow quota is smaller than the actual use flow in the media information bit set.

In an embodiment, the response unit is specifically configured to, when the traffic type to which the media information request belongs is valid traffic,

and when the number of times of media information requests which have been sent by the demander platform for the target media information bits is less than the effective flow quota,

sending the media information request to the demander platform, wherein the target media information bit is used for playing the media information requested by the media information request, and the effective flow quota is the flow quota aiming at the target media information bit and sent to the demander platform;

and receiving a media information release task issued by the platform of the demand party corresponding to the media information request, and sending the media information release task to the media platform to execute the release task.

In an embodiment, the response unit is specifically configured to, when the traffic type to which the media information request belongs is an effective traffic and the number of times of media information requests that have been sent to the demander platform for the target media information bit reaches the effective traffic quota,

inquiring a candidate demander platform with the media information position for releasing the task, wherein the target media information position is used for playing the media information requested by the media information request;

sending a media information request for the target media information bits to the candidate demander platform.

In an embodiment, the response unit is specifically configured to send the media information request to the demander platform when a traffic type to which the media information request belongs is an invalid traffic, and a number of times of sending the media information request to the demander platform for a target media information bit is smaller than the invalid traffic quota;

and sending a media information delivery task issued by the platform of the demand party corresponding to the media information request to the media platform.

In an embodiment, the first obtaining unit is specifically configured to obtain, from different hosts of an advertisement trading platform, actual usage sub-traffic of a media information bit corresponding to the media platform, where the actual usage sub-traffic includes a number of times that the media platform makes a media information request to the host for the media information bit;

and calculating the sum of the actually used sub-flow of the media information bit corresponding to the media platform obtained by each host as the actually used flow of the SSP aiming at the media information bit.

In an embodiment, the first obtaining unit is further configured to calculate a ratio of the actual usage sub-traffic obtained by each host to the actual usage traffic obtained by the advertisement trading platform;

and obtaining the flow quota which can be distributed by each host based on the ratio.

In an embodiment, the response unit is specifically configured to respond to the received media information request based on a traffic quota allocated to the response unit.

Embodiments of the present invention also provide a computer storage medium having an executable program stored thereon, where the executable program, when executed by a processor, implements the steps of the above-mentioned method.

An embodiment of the present invention further provides a media information processing apparatus, including: a memory configured to store an executable program;

a processor configured to implement the above-described media information processing method by executing the executable program stored in the memory.

The embodiment of the invention has the following beneficial effects:

according to the embodiment of the invention, the media information bit data thrown by the demander platform in the current sampling period is obtained, the obtained media information bit data is analyzed, the flow quota sent to the demander platform in the subsequent period is screened according to the characteristic that the demander platform has smooth change on the requirements for the media information bit in different periods and based on the statistical condition of the media information bit resource in the current sampling period, the actual requirements of the demander platform on the media information bit in the subsequent period can be accurately met, and the accurate management of the media information request sent to the demander platform is realized. Therefore, a wider media information bit selection range is provided for the demand side platform, and media information released by the demand side platform can be matched with a high-quality target audience, so that a release task is consumed quickly.

Drawings

FIG. 1 is a diagram illustrating a DSP setting a media information resource receiving right according to an embodiment of the present invention;

FIG. 2 is a schematic diagram illustrating traffic type distribution received by a DSP according to an embodiment of the present invention;

fig. 3 is a schematic diagram of a topology structure of a media information processing method according to an embodiment of the present invention;

FIG. 4 is a diagram illustrating the software/hardware structure of the media information processing apparatus implemented as ADX according to the embodiment of the present invention;

FIG. 5 is a schematic diagram of an alternative flow chart of a media information processing method according to an embodiment of the present invention;

FIG. 6 is a flow chart illustrating a process of determining a traffic quota possessed by a media information bit according to an embodiment of the present invention;

fig. 7 is a schematic diagram illustrating a distribution of traffic types received by a DSP according to the media information processing method provided by the embodiment of the present invention;

FIG. 8 is an alternative diagram of updating the traffic quota of a DSP according to an embodiment of the present invention;

FIG. 9 is a schematic diagram of an alternative architecture in which an ADX includes multiple hosts according to an embodiment of the present invention;

FIG. 10 is a diagram illustrating another alternative media information processing method according to an embodiment of the present invention;

FIG. 11 is a block diagram of a media information processing apparatus according to an embodiment of the present invention;

fig. 12 is a schematic diagram of traffic distribution sent to a DSP according to an embodiment of the present invention.

Best mode for carrying out the invention

The present invention will be described in further detail below with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.

Before further detailed description of the present invention, terms and expressions referred to in the embodiments of the present invention are described, and the terms and expressions referred to in the embodiments of the present invention are applicable to the following explanations.

1) The SSP, a media side platform, for managing a media bit inventory, comprising: and performing resource integration on the media information bits, and sending media information requests aiming at different media information bits to ADX to help a media party to improve the profit.

2) ADX, advertisement trading platform, is the trading place of media information traffic, is used for realizing the programmed transaction between SSP and DSP.

3) The DSP and the demand side platform collect the stock of various media side platforms and provide a comprehensive management platform for advertisers and agent companies, and the advertisers bid and place bills on the media information by using the DSP.

4) Actually using the flow, the SSP sends the media information to ADX for the times of media information request aiming at the media information bit; in practical application, when the advertisee generates access traffic for the internet, the media information delivery end delivers the media information traffic to the access traffic generated by the advertisee (for example, the access traffic to the media information bits generated by the advertisee through accessing a webpage and various internet-based applications).

5) And the flow quota and the request number aiming at the media information bits and sent to the DSP by the ADX in the subsequent period of the sampling period, wherein the media information bits comprise the media information bits released by the DSP in the sampling period and the media information bits not released by the DSP.

6) And the ADX sends the flow quota aiming at the media information bit released by the DSP in the sampling period to the DSP in the subsequent period.

7) And the ADX sends the flow quota aiming at the media information bits which are not released by the DSP in the sampling period to the DSP in the subsequent period.

8) And (4) sampling period, ADX counts the actual use flow of the media information bit corresponding to SSP and the time interval between the putting tasks of the media information bit corresponding to DSP.

In an optional embodiment of the present invention, when media information delivery is performed, the DSP sets a black list or a white list for media information bit resources based on an interface provided by the ADX, and the ADX sends only media information bit resources that are not the black list to the DSP, or sends only media information bit resources of the white list to the DSP, see fig. 1. However, in general, a DSP requires a variety of traffic, such as news, video, and flash traffic, over a wide period of time (e.g., one day), and only news traffic for a particular period of time (e.g., one hour of the day) over a wide period of time. However, in a specific time period, the traffic sent by the ADX to the DSP includes, in addition to news traffic as target traffic, other types of traffic that are not needed by the DSP in the specific time period, and even only a very small amount of target traffic is included in the total traffic received by the DSP; as shown in fig. 2, the total flow received by the DSP includes only 2% of the target flow. Thus, the DSP has no wider media information bit selection range when the DSP reaches the task of delivering the media information. Moreover, based on the minimum target traffic, when the DSP competes with other DSPs to obtain the corresponding media information bits, the DSP may fail to obtain the media information bits due to the failure of the competition, thereby reducing the gains of ADX and SSP.

In an optional embodiment of the present invention, the ADX further performs traffic allocation on the DSP in a machine learning manner, that is, trains a machine learning model through a large amount of sample data, so that the machine learning model has a performance of predicting media information bit traffic required by the DSP according to the sample data. On one hand, since the machine learning needs a lot of sample data as a support, in order to predict the accuracy of the media information bit flow rate required by the DSP, the machine learning cycle needs at least several hours, and therefore, the requirement change of the DSP for the media information bit flow rate in a short time (e.g., several minutes) cannot be satisfied by using this scheme. On the other hand, the result of machine learning is usually a numerical value, and whether the threshold value is the media information bit flow rate required by the DSP is judged, which still needs to be manually specified by the user according to an empirical value, and the threshold value cannot be dynamically changed according to the actual situation, so that the prediction accuracy is reduced. Whereas the choice of media information bits is strongly regular, i.e. a well-defined result is obtained according to a simple rule. Therefore, combining the above two factors, and the computational cost and technical requirements of machine learning, flow allocation by way of machine learning is not a preferred solution.

In view of the foregoing problems, embodiments of the present invention further provide a method and an apparatus for processing media information, where the apparatus for processing media information, as an entity implementing the method for processing media information, may be implemented in various ways in practical applications, for example, as a platform system using a server or a server cluster as a bearer, and exchanges with an SSP and a DSP in a network service manner; as another example, the functional module is embedded in an existing platform (e.g., ADX), and shares hardware resources (e.g., communication interfaces and computing resources) with the embedded platform. The media information processing device will be described below as an example of an ADX implementation, and other embodiments of the media information processing device may be implemented by those skilled in the art in light of the description below.

The topology structure diagram of the media information processing method provided by the embodiment of the invention, as shown in fig. 3, includes an SSP 100, an ADX 200 and a plurality of DSPs 300; the description is given separately.

The DSP 300 is configured to set a corresponding targeting condition for the delivered media information, including a targeting delivery of the media information according to an attribute of a terminal presenting the media information (for example, a type of the terminal, a networking mode of the terminal, an operator of a communication service used by the terminal, a networking scene of the terminal), and an attribute of a terminal user (a region, a gender, an age group, an education level, and an interest preference of the terminal user), so as to achieve a technical effect of exposing the media information at the terminal.

SSP 100 for acquiring a plurality of media information bit resources and transmitting a media information request for each media information bit to ADX 200 (step S01); wherein the media information bit resource at least comprises: the information such as carrier, location, and format of the media information is presented, and the number of times of the media information request sent by the SSP 100 to the ADX 200 is the access traffic of the media audience to the carrier of the media information.

The ADX 200 is configured to query the first DSP 300 matching each media information bit from the plurality of DSPs 300 according to the direction condition set by the DSP 300, and send a media information request for the media information bit to the matching first DSP 300 (step S02).

Accordingly, the DSP 300 is further configured to filter the received media information requests to obtain media information requests for the target media information bits (step S03). And issues a media information delivery task based on the target media information bit to SSP 100 through ADX 200 (step S04).

In the embodiment of the present invention, the media information bits may be implemented in various manners, for example, the media information bits may include a specific area or an active window in a webpage locally loaded by the terminal, and a specific area in an execution interface of an Application (APP) (e.g., an interface before application start, and a specific area in an application execution interface). The terminal can be implemented in various ways, for example, it can be a desktop computer, a TV set-top box, a Xbox/PS3 game machine, an outdoor advertisement display screen and other fixed terminals; the mobile terminal can also be a mobile terminal such as a smart phone, a notebook computer, a tablet computer, a vehicle-mounted advertisement display screen and the like.

As for the software/hardware configuration when the media information processing apparatus is implemented as the ADX, referring to fig. 4, it includes: a hardware layer, an intermediate layer, an operating system layer, and an application layer. However, it should be understood by those skilled in the art that the structure of the ADX 200 shown in fig. 4 is merely an example, and does not constitute a limitation on the structure of the ADX 200. For example, ADX 200 may have more components than shown in fig. 4, or may omit some components, as desired.

The hardware layers of ADX 200 include a processor 161, an input/output interface 163, a memory 164, and a network interface 162, which components may communicate via a system bus connection.

The processor 161 may be implemented by a Central Processing Unit (CPU), a Microprocessor (MCU), an Application Specific Integrated Circuit (ASIC), or a Field-Programmable Gate Array (FPGA).

The input/output interface 163 may be implemented using input/output devices such as a display screen, touch screen, speakers, or the like.

The memory 164 may be implemented by a nonvolatile storage medium such as a flash memory, a hard disk, and an optical disc, or may also be implemented by a volatile storage medium such as a Double Data Rate (DDR) dynamic cache, in which an executable instruction for executing the advertisement effect analysis method is stored.

The network interface 162 provides the processor 161 with access capability based on a network transmission Protocol (TCP)/User Data Protocol (UDP) of external data such as a remotely located memory 164.

The driver layer includes middleware 165 for the operating system 166 to recognize and communicate with the components of the hardware layer, such as may be a collection of drivers for the components of the hardware layer.

The operating system 166 is used to provide a graphical interface for users (such as advertisers and advertiser system operation and maintenance personnel), and the operating system 166 supports the users to control the devices via the graphical interface, and the embodiment of the present invention does not limit the software environments of the devices, such as the types and versions of the operating systems, and may be, for example, a Linux operating system, a UNIX operating system, and the like.

The application layer comprises related applications for realizing the media information processing method, such as a media information processing application 167, for obtaining an actual usage flow of media information bits corresponding to the SSP, where the actual usage flow includes the number of times that the SSP makes media information requests for the media information bits; obtaining the flow quota of the media information bit corresponding to the DSP; determining a matching result of the actual usage traffic and the traffic quota; updating the flow quota of the DSP based on the matching result of the actual use flow and the flow quota; identifying a type of traffic to which a media information request from the SSP belongs; and responding to the received media information request according to the flow quota of the corresponding type of flow.

It should be noted that the above-mentioned division of the functional structure of the application layer is merely an example, and some functional units may be split or some functional units may be combined, and on the basis of implementing the advertisement effectiveness analysis method described in the embodiment of the present invention, the embodiment of the present invention does not exclude other functional structures from being used.

With respect to ADX executing the media information processing method provided by the embodiment of the present invention, referring to fig. 5, fig. 5 is an optional flowchart of the media information processing method provided by the embodiment of the present invention, and includes the following steps:

step S101, SSP obtains the media information bit resource.

In an alternative embodiment, the media information bit resource obtained by the SSP includes:

type of media information bit resource: a web page or APP, such as fixed-location or floating touch in a web page, an open screen window of an APP, various pop-up windows, and display windows of various information streams (e.g., friend trends);

attributes of media information bit resources: information flow, screen insertion, screen opening, or roulette, etc.

Step S102, SSP sends the real usage flow of media information bit to ADX.

In the embodiment of the invention, ADX obtains the actual use flow of the media information bits sent by SSP in the sampling period.

When the SSP samples the actually used traffic, it may sample the used traffic of the media information bits in each sampling period, and use the used traffic obtained in the current sampling period as the actually used traffic. Or sampling the use flow of the media information bits in the sampling period, and taking the use flow obtained in the sampling period as the actual use flow, namely, sampling at intervals; when sampling is performed at intervals, the interval period can be flexibly set to be one sampling period or a plurality of sampling periods.

Step S103, the DSP sends the launching task of the media information bit to the ADX.

In an optional embodiment, the DSP sends a task of delivering each media information bit required to be used by the DSP in a sampling period to the ADX; the multiple media information bits needed by the DSP form a set of media information bits.

It should be noted that, in step S101, step S102 and step S103, there is no execution sequence; that is, step S101 and step S102 may be executed first, and then step S103 may be executed; step S103 may be executed first, and then step S101 and step S102 may be executed.

In summary, by counting the actual usage flow of the media information bits sent by the SSP and the delivery tasks of the media information bits sent by the DSP in real time, the related data of the media information bits currently being delivered by the DSP can be obtained.

Step S104, ADX obtains the flow quota of the media information bit corresponding to the DSP.

In a preferred embodiment, the process of determining the traffic quota possessed by the media information bits, see fig. 6, includes:

in step S1041, ADX calculates the traffic quota ratio of the media information bits.

In an embodiment, the media information bits are used as dimensions, and ADX calculates, by using formula (1), a ratio of the number of delivered tasks that have been completed by the DSP corresponding to one media information bit to the number of delivered tasks that have been completed by the DSP corresponding to the media information bit set in a sampling period, which is used as a traffic quota ratio of the media information bits.

locN_rate＝locN_recv/(loc1_recv+loc2_recv+...+locN_recv) (1)

The locN _ recv represents the number of delivery tasks that the nth media information bit has completed, the locN _ rate represents the traffic quota proportion of the nth media information bit, and N is a positive integer.

Step S1042, the ADX determines a traffic quota corresponding to the traffic quota ratio according to the concurrent response capability of the DSP.

In one embodiment, ADX determines a traffic quota corresponding to a proportion of the traffic quota in the concurrent response capability of the DSP during the sampling period by the following equation (2).

locN_total＝dspM_qps*locN_rate (2)

The locN _ total represents a flow quota corresponding to the flow quota proportion in the concurrent response capacity of the DSP in the subsequent period of the sampling period; dspM _ qps represents the concurrent response capability of the DSP and is a fixed value formed based on hardware attributes such as the configuration of the DSP; locN _ rate represents the traffic quota ratio for the nth bit of media information. Here, the subsequent period of the sampling period refers to a period after the current sampling period.

Step S1043, the ADX determines the effective traffic quota of the DSP for the media information bit based on the product of the traffic quota and the effective traffic quota weight.

In an embodiment, the traffic quota includes an effective traffic quota and an invalid traffic quota; ADX determines the effective traffic quota for the DSP on the media information bits in the subsequent period of the sampling period by equation (3) below.

locN_send＝locN_total*RATE (3)

Wherein locN _ send represents an effective traffic quota of the DSP for media information bit N; locN _ total represents a flow quota corresponding to the flow quota ratio in the concurrent response capacity of the DSP in the subsequent period of the sampling period; RATE denotes the effective traffic quota weight.

Step S1044 is performed, the ADX determines an invalid traffic quota of the DSP for the media information bit based on the product of the traffic quota, the concurrent response capability of the DSP, and the invalid traffic quota weight.

In one embodiment, ADX determines the invalid traffic quota for the DSP for the media information bits in the subsequent period of the sampling period by equation (4) below.

locother_send＝dspM_qps*(1-RATE) (4)

Wherein, the logther _ send represents the invalid traffic quota of the DSP for the media information bits, and the (1-RATE) represents the weight of the invalid traffic quota.

In the embodiment of the present invention, the effective traffic quota weight may be flexibly set according to actual needs, and the effective traffic quota weight is greater than the invalid traffic quota weight, for example, the effective traffic quota weight is set to 80%, and the invalid traffic quota weight is set to 20%. Because the embodiment of the invention is based on the release task of the media information bit corresponding to the DSP in the sampling period, the ADX is used as the reference of the flow quota sent to the DSP in the subsequent period of the sampling period; the requirement of the DSP on the media information bit in the subsequent period of the sampling period is different from the requirement on the media information bit in the previous sampling period; therefore, the effective traffic quota weight is used to calculate a traffic quota for the media information bit released by the DSP in the previous sampling period, which is sent by the ADX to the DSP in the subsequent period of the sampling period, as an effective traffic quota. And the invalid traffic quota weight is used for calculating the traffic quota aiming at the media information bits which are not released by the DSP in the previous sampling period and are sent to the DSP by the ADX in the subsequent period of the sampling period, and the traffic quota is used as the invalid traffic quota.

For example, in the previous sampling period, the DSP issues a delivery task for a first media information bit and a second media information bit, where the size of the first media information bit is 3 × 3, the size of the second media information bit is 4 × 4, the effective traffic quota weight is set to 80%, and the invalid traffic quota weight is set to 20%. In the subsequent period of the sampling period, the ADX sends the sum of the flow quota to the DSP aiming at the first media information bit and the second media information bit, and occupies 80% of the flow quota sent by the ADX to the DSP; 20% of the traffic quota sent by the ADX to the DSP is for other media information bits than the first media information bit and the second media information bit. When the ADX receives that the size of the media information bit corresponding to the media information request sent by the SSP is 5 x 5 and the times of the media information requests corresponding to other media information bits sent by the ADX to the DSP are smaller than the invalid flow quota, the ADX sends the media information request corresponding to the media information bit with the size of 5 x 5 to the DSP so as to meet the requirements of the DSP on different media information bits in the period; the other media information bits refer to media information bits other than the first media information bits and the second media information bits.

According to the embodiment of the invention, the flow quota sent to the DSP by the ADX in the subsequent period of the sampling period aiming at the media information bit released by the DSP in the sampling period is estimated by setting the effective flow quota weight and the ineffective flow quota weight and counting the related data of the media information bit currently released by the DSP in real time; and sending the flow of the media information bits being put as effective flow to the DSP. In the flow quota sent to the DSP by the ADX, a flow quota corresponding to the media information bit which is not released by the DSP in the sampling period is reserved as an invalid flow quota so as to adapt to the requirements of the DSP on the media information bit at different moments; by flexibly setting the effective flow quota weight and the ineffective flow quota weight, and based on the characteristic that the requirements of the DSP on the media information bits in different periods have smooth changes, and based on the statistical condition of the media information bit resources in the current sampling period, the flow quota sent to the DSP in the subsequent period is screened, and the actual requirements of the DSP on the media information bits in the subsequent period can be accurately met.

Based on the embodiment of the present invention, a traffic type distribution diagram received by the DSP in the subsequent period is shown in fig. 7, and by setting the effective traffic quota to be greater than the invalid traffic quota, a larger proportion of the traffic received by the DSP is the target traffic required by the DSP, so as to provide more opportunities for the DSP to select a high-quality audience, and help the DSP to rapidly make a successful delivery.

In step S105, ADX determines a matching result between the actual usage traffic and the traffic quota.

In an optional embodiment, the ADX takes the media information bits as dimensions, and compares the actual usage traffic of each media information bit with the size of the traffic quota corresponding to the media information bit, to obtain a matching result.

And step S106, the ADX updates the flow quota of the DSP based on the matching result of the actual use flow and the flow quota.

In an alternative embodiment, the process of updating the traffic quota of the DSP, referring to fig. 8, includes:

in step S1061, the ADX uses the media information bit as a dimension, and when the traffic quota is greater than the actually used traffic, updates the traffic quota allocated to the DSP to the actually used traffic in a subsequent period of the sampling period.

Step S1062, for the media information bits in the media information bit set whose flow quota is greater than the actually used flow, calculates the sum of the difference values between the flow quota of the corresponding media information bits and the actually used flow.

And locN _ D represents a difference value between the traffic quota of the media information bit N and the actually used traffic, and loc _ D represents a sum of the traffic quota of the corresponding media information bit and the difference value between the actually used traffic for the media information bit of which the traffic quota is greater than the actually used traffic in the media information set.

Loc _ D ═ locX _ D + locY _ D +. locN _ D, accordingly;

where X, Y, N indicates that the traffic quota is greater than the media information bits of the actual used traffic.

In step S1063, ADX updates the traffic quota of the media information bits smaller than the actually used traffic based on the sum of the difference values and the traffic quota ratio of the media information bits in the media information bit set smaller than the actually used traffic.

In an optional embodiment, first, based on the sum of the difference and the ratio of the traffic quotas of the media information bits smaller than the actually used traffic, a traffic quota increment allocated to each media information bit of which the traffic quota is smaller than the actually used traffic in the sum of the difference is calculated.

locX_I＝loc_D*locX_rate (5)

Wherein, locX _ rate represents the task of delivering the media information bit X in the sampling period; locX _ I represents the delta of the traffic quota assigned to media information bit X.

Then, the traffic quota allocated to the corresponding media information bit at the subsequent period of the sampling period is updated by the following formula (6) using the traffic quota increment allocated to the media information bit.

locX_total’＝locX_total+locX_I (6)

locX _ total' is the updated traffic quota allocated to media information bits X.

Step S107, the SSP sends a media information request to the ADX.

In step S108, the ADX identifies the type of traffic to which the media information request belongs.

In an embodiment, when the media information bit corresponding to the media information request identified by the ADX matches the media information bit corresponding to the traffic quota sent to the DSP in the subsequent period of the acquisition period, it is determined that the type of the traffic to which the media information request belongs is an effective traffic.

And when the media information bit corresponding to the media information request is identified by the ADX to be not matched with the media information bit corresponding to the flow quota sent to the DSP in the subsequent period of the acquisition period, determining that the type of the flow to which the media information request belongs is invalid.

Step S109, the ADX responds to the received media information request according to the traffic quota of the corresponding type of traffic.

In an embodiment, when the ADX identifies that the traffic type to which the media information request belongs is an effective traffic, counting media information bits corresponding to the media information request by the ADX in a sampling period, and when the number of times of sending the media information request to the DSP is smaller than an effective traffic quota of the DSP, sending the media information request to the DSP. And when the DSP requests to issue the release task based on the media information sent by the ADX, the ADX sends the release task to the SSP.

In another embodiment, when the ADX identifies that the traffic type to which the media information request belongs is an effective traffic, counting the media information bits corresponding to the media information request by the ADX in the sampling period, and when the number of times of sending the media information request to the DSP reaches the effective traffic quota of the DSP, no longer forwarding the media information request to the DSP. Here, the flow quota of the DSP is determined according to the concurrent response capability of the DSP, and when the number of media information requests received by the DSP reaches the flow quota of the DSP, the media information request is no longer sent to the DSP, thereby avoiding network resource waste caused by the ADX sending the media information request exceeding the DSP carrying capability to the DSP, and media information resource waste caused by the DSP not being able to process the media information request.

In an alternative embodiment, when the ADX determines not to send the media information request to the DSP, it may further query the candidate DSP having the media information bit drop task and forward the media information request to the candidate DSP.

In yet another optional embodiment, when the ADX identifies that the traffic type to which the media information request belongs is an invalid traffic, counting media information bits other than the media information bits corresponding to the valid traffic by the ADX in a sampling period, and forwarding the media information request to the DSP when the number of times of the media information request sent to the DSP is smaller than an invalid traffic quota. And if the DSP aims at the media information release task issued by the media information request, the ADX sends the release task to the SSP. Therefore, it can be understood that media information bits other than the media information bits corresponding to the valid traffic correspond to all of the invalid traffic quotas.

In a preferred embodiment, in order to reduce the load of ADX, multiple hosts may be configured for ADX, each host that is not ADX allocates a traffic quota for a corresponding type of traffic, and each host responds to a received media information request according to the traffic quota allocated to itself; the detailed description will be given in the following examples.

In regard to the example that the ADX executing the media information processing method provided by the embodiment of the present invention includes a plurality of hosts, and the ADX includes an architecture diagram of a german host, referring to fig. 9, a computing device 21 in the ADX 2 performs information interaction with a plurality of hosts (a first host 22, a second host 23, and a third host 24.. an mth host 2M) of the ADX, which at least includes: each host reports advertisement bit data of the host to the computing equipment once per minute, and the computing equipment distributes flow quota for the host. Fig. 10 is a schematic flow chart of another alternative media information processing method according to an embodiment of the present invention, including the following steps:

in step S201, each host of ADX counts advertisement bit data of the host once per minute.

In an alternative embodiment, the advertisement bit data counted per minute by each host of the ADX comprises: SSP sends the actual use flow of the advertisement space to each host of ADX every minute, and DSP sends the release task of the advertisement space to each host of ADX.

Step S202, each host of ADX reports the self-statistical data to the computing equipment.

In an alternative embodiment, the computing device may be any one of multiple hosts of the ADX, a separate device (e.g., a server) for processing data in the ADX, or a functional module disposed on the ADX.

Step S203, the computing device counts the data reported by each host of ADX every minute to obtain the actual usage flow and the delivery task aiming at each advertisement space every minute.

In step S204, the computing device calculates a traffic quota ratio for the ad slots.

In an embodiment, the ad spots are used as dimensions, and ADX calculates, by using formula (1), a ratio of the number of completed delivery tasks corresponding to one ad spot by the DSP to the number of completed delivery tasks corresponding to the ad spot set in a sampling period, which is used as a traffic quota ratio of the ad spot.

locN_rate＝locN_recv/(loc1_recv+loc2_recv+...+locN_recv) (1)

The locN _ recv represents a delivery task of an nth ad slot, the locN _ rate represents a traffic quota ratio of the nth ad slot, and N is a positive integer.

In step S205, the computing device determines a traffic quota corresponding to the traffic quota ratio in the concurrent response capability of the DSP.

Based on the description in the foregoing step S1042, a scheme of determining the traffic quota corresponding to the advertisement slot in the subsequent period (1 minute) based on the concurrent response capability of the DSP and the traffic quota ratio of the advertisement slot may be easily implemented, and a description thereof is not repeated here.

In step S206, the computing device determines an effective traffic quota and an ineffective traffic quota for the ad slots by the DSP.

Based on the description in the foregoing step S1043, a scheme of determining the effective traffic quota corresponding to the advertisement slot in the subsequent period (1 minute) based on the concurrent response capability of the DSP, the traffic quota proportion of the advertisement slot, and the effective traffic quota weight may be easily implemented, and a description thereof is not repeated here.

Similarly, based on the description in step S1044, a scheme of determining the invalid traffic quota corresponding to the advertisement slot based on the concurrent response capability of the DSP and the invalid traffic quota weight may be easily implemented, and a description thereof is not repeated here.

Step S207, the computing device judges the actual usage flow and the flow quota of each advertisement space, and executes step S208 for the advertisement space with the flow quota larger than the actual usage flow; step S209 is performed for the ad slot for which the traffic quota is determined to be smaller than the actually used traffic.

Step S208, in the subsequent period of the sampling period, the traffic quota allocated to the DSP is updated to the actual usage traffic.

Step S209, for an ad slot in the ad slot set whose traffic quota is greater than the actually used traffic, calculates the sum of the differences between the traffic quota of the corresponding ad slot and the actually used traffic.

Based on the description in step S1062, a scheme of calculating the sum of differences between traffic quotas and actually used traffic in ad slots in the set of ad slots where the traffic quotas are greater than the actually used traffic can be easily implemented, and a description thereof is not repeated here.

Step S210, the updated traffic quota is smaller than the traffic quota of the ad slot actually using the traffic.

Based on the description in the foregoing step S1063, a scheme that the traffic quota is smaller than the traffic quota of the ad slot actually using the traffic based on the sum of the difference values and the traffic quota ratio of the ad slot in the ad slot set that is smaller than the actually used traffic, and the traffic quota is updated to be smaller than the traffic quota of the ad slot actually using the traffic can be easily implemented, and a description is not repeated here. And repeating the step S208 to the step S210 until the traffic quota distributed to the DSP is equal to the actual use traffic for all the advertisement slots.

In step S211, the computing device counts the flow rate of each host in ADX.

In an alternative embodiment, the flow to volume ratio for each host for ADX is calculated by equation (7) below.

loc_ipl_rate＝

locN_ssp_reqL/(loc1_ssp_reqL+loc2_ssp_reqL+...+locN_ssp_reqL) (7)

Where loc _ ipl _ rate represents the traffic ratio of the ad slot N on the host L of ADX, locN _ SSP _ reqL represents the actual usage traffic of the ad slot N sent by SSP to the host L of ADX, (loc1_ SSP _ reqL + loc2_ SSP _ reqL +. + locN _ SSP _ reqL) represents the actual usage traffic of all ad slots sent by SSP to the host L of ADX.

In step S212, the computing device determines a traffic quota that each host can allocate.

In an alternative embodiment, the traffic quota that each host can allocate in the following period (1 minute) is determined using the following equation (8).

ipL_locN_send＝locN_ipL_rate*locN_send (8)

Wherein ipL _ locN _ send represents the traffic quota that can be allocated by the host L of ADX for the ad slot N, locN _ ipL _ rate ad slot N accounts for the traffic on the host L of ADX, and locN _ send represents the effective traffic quota of DSP for the ad slot N.

In step S213, the computing device allocates traffic quotas to the hosts according to the traffic quotas that can be allocated by each host.

In step S214, each host responds to the received advertisement request in the subsequent period (1 minute) according to the allocated traffic quota.

Based on the description in the foregoing step S109, a scheme of responding to the received advertisement request can be easily implemented, and the description is not repeated here.

It should be noted that, when the subsequent period value is different from the sampling period value, the traffic quota is allocated to the DSP in the subsequent period based on the advertisement bit data counted in the sampling period according to the ratio of the subsequent period value to the sampling period value. For example, the sampling period is 1S, and when the traffic quota allocated to the DSP in the subsequent period 1S is a based on the advertisement bit data counted in the sampling period, the traffic quota allocated to the DSP in the subsequent period 3S is 3A.

Based on the foregoing description, it can be understood that the constituent structure of the media information processing apparatus 1 that implements the media information processing method, as shown in fig. 11, may include the following functional units:

the functions of the respective units are explained below.

A first obtaining unit 10, configured to obtain an actual usage traffic of media information bits corresponding to an SSP, where the actual usage traffic includes a number of times that the SSP requests media information for the media information bits;

a second obtaining unit 20, configured to obtain a traffic quota that the DSP corresponds to the media information bit;

a determining unit 30, configured to determine a matching result between the actual usage traffic and the traffic quota;

an updating unit 40, configured to update the traffic quota of the DSP based on a matching result between the actual usage traffic and the traffic quota;

an identifying unit 50 for identifying a type of traffic to which a media information request from the SSP belongs;

a responding unit 60, configured to respond to the received media information request according to the traffic quota of the corresponding type of traffic.

In an embodiment, the second obtaining unit 20 is specifically configured to obtain the number of release tasks that have been completed by the DSP corresponding to the media information bits;

acquiring the number of finished release tasks of a media information bit set corresponding to the DSP, wherein the media information bit set comprises media information bits required to be used by the DSP;

determining the ratio of the number of completed release tasks corresponding to the media information bits by the DSP to the number of completed release tasks corresponding to the media information bit set as the traffic quota ratio of the media information bits;

determining a flow quota corresponding to the flow quota proportion according to the concurrent response capability of the DSP;

determining an effective traffic quota of the DSP for the media information bits based on a product of the traffic quota and an effective traffic quota weight; the effective traffic quota weight represents a weight occupied by the effective traffic quota in the traffic quota.

In an embodiment, the second obtaining unit 20 is further configured to determine, based on the traffic quota, a product of a concurrent response capability of the DSP and an invalid traffic quota weight, an invalid traffic quota for the media information bit by the DSP;

In an embodiment, the updating unit 40 is specifically configured to update the traffic quota allocated to the DSP to the actual usage traffic when the traffic quota is greater than the actual usage traffic.

In an embodiment, the updating unit 40 is specifically configured to calculate, for a media information bit in the media information bit set, a sum of differences between a traffic quota of the corresponding media information bit and an actually used traffic;

In an embodiment, the response unit 60 is specifically configured to, when the traffic type to which the media information request belongs is valid traffic,

when the number of times of the media information request sent by the target media information bit is smaller than the effective flow quota, the media information request is sent to the DSP, and the target media information bit is used for playing the media information requested by the media information request;

and receiving a release task issued by the DSP corresponding to the media information request, and sending the release task to the SSP to execute the release task.

and when the number of media information requests sent by the DSP aiming at the target media information bit reaches the effective flow quota,

querying candidate DSPs of a delivery task with the target media information bit, wherein the target media information bit is used for playing media information requested by the media information request;

sending a media information request for the target media information bit to the candidate DSP.

In an embodiment, the response unit 60 is specifically configured to, when the traffic type to which the media information request belongs is an invalid traffic,

when the number of times of the media information request sent to the DSP aiming at the target media information bit is smaller than the invalid flow quota, the media information request is sent to the DSP;

and sending a media information delivery task issued by the DSP corresponding to the media information request to the SSP.

In an embodiment, the first obtaining unit 10 is specifically configured to obtain, from different hosts of the ADX, actual usage traffic of media information bits corresponding to the SSP;

and calculating the sum of the actual use flow of the media information bits corresponding to the SSP obtained by each host as the actual use flow of the SSP aiming at the media information bits.

In an embodiment, the first obtaining unit 10 is further configured to calculate a ratio of an actual usage flow obtained by each host to an actual usage flow obtained by the ADX;

a memory configured to store an executable program;

the processor is configured to implement the media information processing method according to the embodiment of the present invention by executing the executable program stored in the memory.

Those skilled in the art will understand that: all or part of the steps for implementing the method embodiments may be implemented by hardware related to program instructions, and the program may be stored in a computer readable storage medium, and when executed, the program performs the steps including the method embodiments; and the aforementioned storage medium includes: various media that can store program codes, such as a removable Memory device, a Random Access Memory (RAM), a Read-Only Memory (ROM), a magnetic disk, and an optical disk.

Alternatively, the integrated unit of the present invention may be stored in a computer-readable storage medium if it is implemented in the form of a software functional module and sold or used as a separate product. Based on such understanding, the technical solutions of the embodiments of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the methods described in the embodiments of the present invention. And the aforementioned storage medium includes: a removable storage device, a RAM, a ROM, a magnetic or optical disk, or various other media that can store program code.

In summary, the embodiments of the present invention have the following technical effects

1) The media information bit data thrown by the DSP in the current sampling period is obtained, the obtained media information bit data is analyzed, the flow quota distributed to the DSP in the subsequent period of the current sampling period is controlled, most of the flow quota is the flow quota corresponding to the media information bit thrown by the DSP in the current sampling period, and the least part of the flow quota is the flow quota corresponding to the media information bit not thrown by the DSP in the current sampling period. When the media information launched by the DSP in the acquisition period is taken as a focus picture and a pause position, the flow distribution sent to the DSP in the subsequent period of the sampling period is shown in figure 12, 75% of the flow received by the DSP is expected target flow, a wider media information bit selection range is provided for the DSP, and the media information launched by the DSP can be matched with a high-quality target audience so as to quickly consume a launching task.

2) And according to the media information flow put into the DSP in the current acquisition period, the media information flow sent to the DSP in the subsequent period of the current acquisition period is adjusted in real time, so that the dynamic allocation of the flow is realized.

3) According to the characteristic that the requirements of the DSP on the media information bits in different periods have smooth changes, the flow quota sent to the DSP in the subsequent period is screened based on the statistical condition of the media information bit resources in the current sampling period and the flexible setting of the effective flow quota weight, the actual requirements of the DSP on the media information bits in the subsequent period can be accurately met, and the media information request sent to the DSP can be accurately managed.

The above description is only an embodiment of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of changes or substitutions within the technical scope of the present invention, and the present invention shall be covered thereby. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.

Claims

1. A method for processing media information, comprising:

according to the concurrent response capability of a demand side platform, obtaining the flow quota of the demand side platform corresponding to the media information bit;

2. The method of claim 1, wherein the obtaining the traffic quota that the demand side platform has for the media information bits according to the concurrent response capability of the demand side platform comprises:

acquiring the number of release tasks which are finished by the demand side platform corresponding to the media information bits;

acquiring the number of completed release tasks of a media information bit set corresponding to the demand side platform, wherein the media information bit set comprises media information bits required to be used by the demand side platform;

determining the ratio of the number of completed release tasks corresponding to the media information bits of the demand side platform to the number of completed release tasks corresponding to the media information bit set as the flow quota proportion of the media information bits;

determining a flow quota corresponding to the flow quota proportion according to the concurrent response capacity of the demand side platform;

determining an effective traffic quota of the demander platform for the media information bits based on a product of the traffic quota and an effective traffic quota weight;

the effective traffic quota weight represents a weight occupied by the effective traffic quota in the traffic quota.

3. The method of claim 2, wherein the method further comprises:

determining an invalid traffic quota of the demand side platform for the media information bits based on a product of the traffic quota, a concurrent response capability of the demand side platform and an invalid traffic quota weight;

4. The method of claim 2, wherein the updating the traffic quota for the demand platform based on the matching of the actual usage traffic to the traffic quota comprises:

and when the flow quota is larger than the actual use flow, updating the flow quota distributed to the demand side platform to be the actual use flow.

5. The method of claim 1, wherein the updating the traffic quota for the demand platform based on the matching of the actual usage traffic to the traffic quota comprises:

determining media information bits of which the flow quota is greater than the actually used flow in a media information bit set, and calculating the sum of the difference values of the flow quota of the corresponding media information bits and the actually used flow, wherein the media information bit set comprises the media information bits which need to be used by the demand side platform;

6. The method of claim 2, wherein responding to the received media information request according to the traffic quota for the corresponding type of traffic comprises:

when the flow type of the media information request is effective flow and the number of times of the media information request which is sent to the demand side platform aiming at the target media information bit is less than the effective flow quota,

and receiving a release task issued by the platform of the demand party corresponding to the media information request, and sending the release task to the media platform to execute the release task.

7. The method of claim 6, wherein responding to the received media information request according to the traffic quota for the corresponding type of traffic comprises:

when the flow type of the media information request is effective flow and the number of times of the media information request which is sent to the demand side platform aiming at the target media information bit reaches the effective flow quota,

inquiring a candidate demander platform with the target media information bit for releasing the task, wherein the target media information bit is used for playing the media information requested by the media information request;

8. The method of claim 3, wherein responding to the received media information request according to the traffic quota for the corresponding type of traffic comprises:

when the flow type of the media information request is invalid flow and the number of times of the media information request sent to the demand side platform aiming at the target media information bit is smaller than the invalid flow quota, the media information request is sent to the demand side platform;

9. The method of claim 1, wherein obtaining the actual usage traffic of media information bits corresponding to the media platform comprises:

acquiring actual use sub-flow of a media information bit corresponding to a media platform from different hosts of an advertisement trading platform, wherein the actual use sub-flow comprises the times of media information requests of the media platform to the hosts aiming at the media information bit;

and calculating the sum of the actual use sub-flow of the media information bit corresponding to the media platform obtained by each host as the actual use flow of the media platform aiming at the media information bit.

10. The method of claim 9, further comprising:

calculating the ratio of the actual use sub-flow obtained by each host to the actual use flow obtained by the advertisement trading platform;

11. The method of claim 10, wherein responding to the received media information request according to the traffic quota for the corresponding type of traffic comprises:

each host responds to the received media information request based on the traffic quota assigned to itself.

12. A media information processing apparatus, comprising:

a second obtaining unit, configured to obtain, according to a concurrent response capability of a demand side platform, a traffic quota that the demand side platform has corresponding to the media information bit; a determining unit, configured to determine a matching result between the actual usage traffic and the traffic quota;

an updating unit, configured to update the traffic quota of the demand side platform based on a matching result between the actual usage traffic and the traffic quota;

13. The apparatus according to claim 12, wherein the second obtaining unit is specifically configured to obtain a task of delivering the media information bit corresponding to the demander platform;

acquiring a release task of a media information bit set corresponding to the demand side platform, wherein the media information bit set comprises media information bits required to be used by the demand side platform;

determining the ratio of the release tasks of the demand side platform corresponding to the media information bits to the release tasks corresponding to the media information bit set as the flow quota proportion of the media information bits;

determining an effective traffic quota of the demander platform for the media information bits based on a product of the traffic quota and an effective traffic quota weight; the effective traffic quota weight represents a weight occupied by the effective traffic quota in the traffic quota.

14. A media information processing apparatus, comprising:

a memory for storing an executable program;

a processor for implementing the media information processing method of any one of claims 1 to 11 by executing the executable program stored in the memory.

15. A storage medium storing an executable program which, when executed by a processor, implements the media information processing method of any one of claims 1 to 11.