CN106204225A - Data trade method and system - Google Patents
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- CN106204225A CN106204225A CN201610556410.3A CN201610556410A CN106204225A CN 106204225 A CN106204225 A CN 106204225A CN 201610556410 A CN201610556410 A CN 201610556410A CN 106204225 A CN106204225 A CN 106204225A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The present invention is applicable to areas of information technology, it is provided that data trade method and system.The method includes: supplier's platform sends the first data request information to party in request's platform；Party in request's platform sends the second data request information to data management platform；Data management platform returns, to party in request platform, the key assignments that the key of data owning side is corresponding according to the second data request information；Party in request's platform is according to the selected data of throwing in of key assignments of data owning side, and will throw in data return supplier's platform；The feedback information throwing in data is reported to party in request's platform by supplier's platform；Party in request's platform carries out Leakage in Value process according to the feedback information throwing in data to throwing in data.In the present invention, data input side the most directly obtains the initial data of data owning side, it is to avoid the data of data owning sides are disclosed after a transaction, and the value of the data of data owning side is carried out quantification treatment, make the data of data owning side realize its due value.
Description
Technical field
The invention belongs to areas of information technology, particularly relate to data trade method and system.
Background technology
Along with maturation and the development of big data technique, the application commercially of big data is more and more extensive, relevant big data
Mutual, integrate, exchange, the example concluded the business the most increasing.Big data trade arises at the historic moment, therewith to realize the stream of data
Lead to and exchange of value.Some internet sites also are able to provide the transaction of data.But, owing to the repeatability of data consumption is asked
Topic, causes in existing data trade technology, and data are easy to be disclosed after once transaction.Additionally, in existing data
In transaction technology, owing to the value of data does not has business model to make reference, therefore it is difficult to the value of data is quantified, causes
Under many circumstances, data can not realize its due value, thus data owning side can not obtain rational remuneration.
Summary of the invention
In consideration of it, embodiments provide a kind of data trade method and device, to solve existing data trade
In technology, the problem that data are the most easily disclosed and data can not realize its due value.
First aspect, embodiments provides a kind of data trade method, including:
Supplier's platform sends the first data request information to party in request's platform；
Described party in request platform sends the second request of data according to described first data request information to data management platform
Information, described second data request information carries the key of data owning side；
Described data management platform returns described data according to described second data request information to described party in request platform
The key assignments that the key of owning side is corresponding；
Described party in request platform is according to the key assignments selected input data of described data owning side, and described input data is returned
Return described supplier's platform；
The feedback information of described input data is reported to described party in request platform by described supplier's platform；
Described input data are carried out at Leakage in Value by described party in request platform according to the feedback information of described input data
Reason.
For said method, in a kind of possible implementation, described method also includes:
Described party in request platform receives the data to be selected that data input side throws in, and described data to be selected are set up index letter
Breath, so that described supplier's platform can search described data to be selected according to described index information.
For said method, in a kind of possible implementation, described method also includes:
Described data management platform receives what described data owning side was uploaded by cloud trustship mode or cloud logon mode
The key of described data owning side and key assignments.
For said method, in a kind of possible implementation, described party in request platform please according to described first data
Asking information to send the second data request information to data management platform, described second data request information carries data owning side's
Key, particularly as follows:
Described party in request platform, in the case of receiving described first data request information, is gathered around according to each described data
The key of the side of having generates described second data request information, and sends described second request of data letter to described data management platform
Breath, to send described second data request information to each described data owning side.
For said method, in a kind of possible implementation, described data management platform is according to described second data
Solicited message returns, to described party in request platform, the key assignments that the key of described data owning side is corresponding, particularly as follows:
Described data management platform in the case of described data owning side verifies that described second data request information is legal,
Return, to described party in request platform, the key assignments that the key of described data owning side is corresponding according to default data form.
Second aspect, embodiments provides a kind of data transacting system, including:
Supplier's platform, party in request's platform and data management platform；
Described supplier's platform, for sending the first data request information to described party in request platform, and will throw in number
According to feedback information report to described party in request platform；
Described party in request platform, for sending second according to described first data request information to described data management platform
Data request information, described second data request information carries the key of data owning side, according to the key assignments of described data owning side
Described input data are returned described supplier's platform, and the feedback information according to described input data by selected input data
Described input data are carried out Leakage in Value process；
Described data management platform, for returning described according to described second data request information to described party in request platform
The key assignments that the key of data owning side is corresponding.
For said apparatus, in a kind of possible implementation, described party in request platform, it is additionally operable to receive data and throws in
The data to be selected that side throws in, and described data to be selected are set up index information, so that described supplier's platform can be according to described
Index information searches described data to be selected.
For said apparatus, in a kind of possible implementation, described data management platform, it is additionally operable to receive described number
The key of the described data owning side uploaded by cloud trustship mode or cloud logon mode according to owning side and key assignments.
For said apparatus, in a kind of possible implementation, described party in request platform specifically for:
Described party in request platform, in the case of receiving described first data request information, is gathered around according to each described data
The key of the side of having generates described second data request information, and sends described second request of data letter to described data management platform
Breath, to send described second data request information to each described data owning side.
For said apparatus, in a kind of possible implementation, described data management platform specifically for:
Described data management platform in the case of described data owning side verifies that described second data request information is legal,
Return, to described party in request platform, the key assignments that the key of described data owning side is corresponding according to default data form.
The embodiment of the present invention compared with prior art exists and provides the benefit that: the embodiment of the present invention is put down by supplier
Platform, party in request's platform and data management platform realize data trade, and data input side the most directly obtains the original of data owning side
Data, the data merely with data owning side complete once to throw in, thus avoid the data of data owning side after a transaction by
Open, and the value of the data of data owning side is carried out quantification treatment, make the data of data owning side realize its due valency
Value.
Accompanying drawing explanation
For the technical scheme being illustrated more clearly that in the embodiment of the present invention, below will be to embodiment or description of the prior art
The accompanying drawing used required in is briefly described, it should be apparent that, the accompanying drawing in describing below is only some of the present invention
Embodiment, for those of ordinary skill in the art, on the premise of not paying creative work, it is also possible to according to these
Accompanying drawing obtains other accompanying drawing.
Fig. 1 illustrates the flowchart of the data trade method of the embodiment of the present invention；
Fig. 2 illustrates an exemplary flowchart of the data trade method that the embodiment of the present invention provides；
Fig. 3 illustrates an exemplary flowchart of the data trade method that the embodiment of the present invention provides；
Fig. 4 illustrates the system architecture diagram of the data transacting system that the embodiment of the present invention provides.
Detailed description of the invention
In order to make the purpose of the present invention, technical scheme and advantage clearer, below in conjunction with drawings and Examples, right
The present invention is further elaborated.Should be appreciated that specific embodiment described herein only in order to explain the present invention, and
It is not used in the restriction present invention.
Embodiment 1
Fig. 1 illustrates the flowchart of the data trade method of the embodiment of the present invention, and details are as follows:
In step S101, supplier's platform sends the first data request information to party in request's platform.
Wherein, supplier's platform (SSP, Supply Side Platform) can be that the advertisement position management of flow media is flat
Platform；Party in request's platform (DSP, Demand Side Platform) can be the advertiser's service platform in precision marketing business.
Such as, supplier's platform can be advertisement to the data of party in request's platform request.As the embodiment of the present invention one
Individual example, supplier's platform please to marketing plan (Marketing Solution) module of party in request's platform by first interface
Ask advertisement, and generate the first data request information according to the information asking this advertisement.
In step s 102, party in request's platform sends the second data according to the first data request information to data management platform
Solicited message, the second data request information carries the key of data owning side.
Wherein, data management platform (DMP, Data Management Platform) can be in precision marketing business
User's representation data management platform.
In a kind of possible implementation, party in request's platform is sent out to data management platform according to the first data request information
The second data request information, the second data request information is sent to carry the key of data owning side, particularly as follows: party in request's platform is receiving
In the case of the first data request information, generate the second data request information according to the key of each data owning side, and to number
The second data request information is sent, to send the second data request information to each data owning side according to management platform.As
One example of this implementation, party in request's platform is sent to each data owning side of data management platform by the second interface
Second data request information.
In step s 103, data management platform has to party in request's platform return data according to the second data request information
The key assignments that square key is corresponding.
It should be noted that the key of data owning side (Key) can be following any one: cell-phone number, IMEI
(International Mobile Equipment Identity, International Mobile Station Equipment Identification) number, IDFA (Identifier
For Advertising, ad identifier), hostid (Host Cookie ID), identification card number and social security card number.Number
Key assignments (Value) according to owning side can be for institute's likely value structure of user's Figure Characteristics of data management platform definition
Body, such as key assignments can include the primary attributes such as sex, such as, the sex of a certain data owning side can with value be man, female or
Person maintains secrecy.All data owning sides need to determine key and key assignments according to the portrait system of data management platform, thus could be with need
The side's of asking platform docking.
As an example of the embodiment of the present invention, data management platform can access data by disclosed protocol security
The data of owning side, thus carry out the accurate input of advertisement.
In a kind of possible implementation, data management platform returns to party in request's platform according to the second data request information
Return the key assignments that the key of data owning side is corresponding, particularly as follows: data management platform verifies the second request of data letter data owning side
Cease legal in the case of, return, to party in request platform, the key assignments that the key of data owning side is corresponding according to default data form.Make
For an example of this implementation, data management platform verifies, data owning side, the situation that the second data request information is legal
Under, return, to party in request platform, the key assignments that the key of data owning side is corresponding by the 3rd interface according to default data form.
In step S104, party in request's platform is according to the key assignments selected input data of data owning side, and will throw in data
Return supplier's platform.
As an example of the embodiment of the present invention, party in request's platform will be thrown in data by the 4th interface and return supplier
Platform.
In step S105, the feedback information throwing in data is reported to party in request's platform by supplier's platform.
Such as, input data are advertisement, and the feedback information of advertisement can be light exposure, click volume and subsequent transformation information
Deng, in this no limit.As an example of the embodiment of the present invention, supplier's platform will throw in data by the 5th interface
Feedback information reports to the value of party in request's platform and measures (Value Metering) module, is worth measurement module and is carrying out anti-evil
Meaning responds supplier's platform by the 6th interface after judging.
In step s 106, party in request's platform is carried out at Leakage in Value throwing in data according to the feedback information throwing in data
Reason.
As an example of the embodiment of the present invention, party in request's platform can carry out Leakage in Value by being worth measurement module
Process, and be divided into data owning side according to default sharing agreement, calculate the profit of data owning side, and by the 7th
Interface is transferred accounts to data owning side.
Fig. 2 illustrates an exemplary flowchart of the data trade method that the embodiment of the present invention provides.Such as Fig. 2 institute
Showing, the method includes:
In step s 201, party in request's platform receives the input data that data input side throws in, and sets up throwing in data
Index information, so that supplier's platform can be searched according to index information throws in data；
In step S202, supplier's platform sends the first data request information to party in request's platform；
In step S203, party in request's platform sends the second data according to the first data request information to data management platform
Solicited message, the second data request information carries the key of data owning side；
In step S204, data management platform returns data according to the second data request information to party in request's platform and has
The key assignments that square key is corresponding；
In step S205, party in request's platform is according to the key assignments selected input data of data owning side, and will throw in data
Return supplier's platform；
In step S206, the feedback information throwing in data is reported to party in request's platform by supplier's platform；
In step S207, party in request's platform is carried out at Leakage in Value throwing in data according to the feedback information throwing in data
Reason.
In embodiments of the present invention, party in request's platform receives the input data that data input side throws in.Such as, data are thrown in
Can think advertiser, throwing in data can be advertisement.As an example of the embodiment of the present invention, party in request's platform is by battalion
Pin planning module receives the advertisement that advertiser throws in, and advertisement is set up index information, to facilitate supplier's platform to enter advertisement
Row inquiry.
It should be noted that throw in data to be not necessarily advertisement, the embodiment of the present invention can also be applied to electricity business or trip
In play isotype, in this no limit.
Fig. 3 illustrates an exemplary flowchart of the data trade method that the embodiment of the present invention provides.Such as Fig. 3 institute
Showing, the method includes:
In step S301, data management platform receives data owning side by cloud trustship mode or cloud logon mode
The key of the data owning side passed and key assignments；
In step s 302, supplier's platform sends the first data request information to party in request's platform；
In step S303, party in request's platform sends the second data according to the first data request information to data management platform
Solicited message, the second data request information carries the key of data owning side；
In step s 304, data management platform has to party in request's platform return data according to the second data request information
The key assignments that square key is corresponding；
In step S305, party in request's platform is according to the key assignments selected input data of data owning side, and will throw in data
Return supplier's platform；
In step S306, the feedback information throwing in data is reported to party in request's platform by supplier's platform；
In step S307, party in request's platform is carried out at Leakage in Value throwing in data according to the feedback information throwing in data
Reason.
In embodiments of the present invention, data owning side can provide data by cloud trustship mode or cloud logon mode.
Wherein, cloud trustship mode can (Application Programming Interface, should to include files passe mode, API
With Program Interfaces) upload mode, bury a tracking mode and/or without burying a tracking mode.Wherein, files passe mode is permissible
For the key of data owning side and key assignments information are converted into text formatting, off-line uploads to data management platform；API uploads mode
Can be the cloud API calling data management platform, so that the key of data owning side and key assignments are uploaded to data management platform in real time；
Burying a tracking mode can be by JS-API (JavaScript-API) and Android/iOS primary SDK (Software
Development Kit, SDK) it is integrated in website or APP (Application, application), automatically report
The data of data owning side；Can be to manage platform by authorization data without burying a tracking mode, gather around in network layer access data
The data resource of the side of having, the data of automatic reported data owning side.Cloud logon mode can be: is registered as data the most beyond the clouds
The data owning side of management platform, then key and the key assignments of these data owning side is arranged in the specification locally according to data management platform
Data, the service building KV (Key/Value, key/key assignments) is adjusted back for data management platform.
Should be understood that in embodiments of the present invention, the size of the sequence number of above-mentioned each process is not meant to the elder generation of execution sequence
After, the execution sequence of each process should determine with its function and internal logic, and should be to the implementation process structure of the embodiment of the present invention
Become any restriction.
The embodiment of the present invention realizes data trade, data by supplier's platform, party in request's platform and data management platform
Input side the most directly obtains the initial data of data owning side, and the data merely with data owning side complete once to throw in, thus
The data avoiding data owning side are disclosed after a transaction, and the value of the data of data owning side is carried out quantification treatment,
The data making data owning side realize its due value..
Embodiment 2
Fig. 4 illustrates the system architecture diagram of the data transacting system that the embodiment of the present invention provides.For convenience of description, only illustrate
The part relevant to the embodiment of the present invention.As shown in Figure 4, this system includes: supplier's platform 41, party in request's platform 42 sum
According to management platform 43；Described supplier's platform 41, for sending the first data request information to described party in request platform 42, and
The feedback information throwing in data is reported to described party in request platform 42；Described party in request platform 42, for according to described first
Data request information sends the second data request information to described data management platform 43, and described second data request information carries
The key of data owning side, throws in data according to the key assignments of described data owning side is selected, described input data is returned described confession
Should side's platform 41, and according to the feedback information of described input data, described input data are carried out Leakage in Value process；Described
Data management platform 43, has for returning described data according to described second data request information to described party in request platform 42
The key assignments that square key is corresponding.
In a kind of possible implementation, described party in request platform 42, it is additionally operable to receive treating of data input side input
Select data, and described data to be selected are set up index information, so that described supplier's platform 41 can be according to described index information
Search described data to be selected.
In a kind of possible implementation, described data management platform 43, it is additionally operable to receive described data and has square tube
Cross cloud trustship mode or the key of described data owning side that cloud logon mode is uploaded and key assignments.
In a kind of possible implementation, described party in request platform 42 specifically for: described party in request platform 42 is connecing
In the case of receiving described first data request information, generating described second data according to the key of each described data owning side please
Seek information, and send described second data request information to described data management platform 43, with by described second request of data letter
Breath sends to each described data owning side.
In a kind of possible implementation, described data management platform 43 is specifically for described data management platform 43
In the case of described data owning side verifies that described second data request information is legal, according to default data form to described
Party in request's platform 42 returns the key assignments that the key of described data owning side is corresponding.
The embodiment of the present invention realizes data trade, data by supplier's platform, party in request's platform and data management platform
Input side the most directly obtains the initial data of data owning side, and the data merely with data owning side complete once to throw in, thus
The data avoiding data owning side are disclosed after a transaction, and the value of the data of data owning side is carried out quantification treatment,
The data making data owning side realize its due value.
Those of ordinary skill in the art are it is to be appreciated that combine the flat of each example of the embodiments described herein description
Platform and algorithm steps, it is possible to being implemented in combination in of electronic hardware or computer software and electronic hardware.These functions are actually
Perform with hardware or software mode, depend on application-specific and the design constraint of technical scheme.Professional and technical personnel
Each specifically should being used for can be used different methods to realize described function, but this realization is it is not considered that exceed
The scope of the present invention.
Those skilled in the art is it can be understood that arrive, for convenience and simplicity of description, and the system of foregoing description
With the specific works process of platform, it is referred to the corresponding process in preceding method embodiment, does not repeats them here.
In several embodiments provided herein, it should be understood that disclosed system and method, can be passed through it
Its mode realizes.Such as, system embodiment described above is only schematically, such as, and the division of described platform, only
Being only a kind of logic function to divide, actual can have other dividing mode when realizing, the most multiple platforms can in conjunction with or
It is desirably integrated into another system, or some features can be ignored, or do not perform.Another point, shown or discussed mutual it
Between coupling or direct-coupling or communication connection can be by some interfaces, the INDIRECT COUPLING of platform or communication connection, permissible
It is electrical, machinery or other form.
The described platform illustrated as separating component can be or may not be physically separate, shows as platform
The parts shown can be or may not be physical location, i.e. may be located at a place, or can also be distributed to multiple
On NE.Some or all of unit therein can be selected according to the actual needs to realize the mesh of the present embodiment scheme
's.
If described function is using the form realization of SFU software functional unit and as independent production marketing or use, permissible
It is stored in a computer read/write memory medium.Based on such understanding, technical scheme is the most in other words
The part contributing prior art or the part of this technical scheme can embody with the form of software product, this meter
Calculation machine software product is stored in a storage medium, including some instructions with so that a computer equipment (can be individual
People's computer, server, or the network equipment etc.) perform all or part of step of method described in each embodiment of the present invention.
And aforesaid storage medium includes: USB flash disk, portable hard drive, read only memory (ROM, Read-Only Memory), random access memory are deposited
The various media that can store program code such as reservoir (RAM, Random Access Memory), magnetic disc or CD.
The above, the only detailed description of the invention of the present invention, but protection scope of the present invention is not limited thereto, and any
Those familiar with the art, in the technical scope that the invention discloses, can readily occur in change or replace, should contain
Cover within protection scope of the present invention.Therefore, protection scope of the present invention should described be as the criterion with scope of the claims.
Claims (10)
1. a data trade method, it is characterised in that including:
Supplier's platform sends the first data request information to party in request's platform；
Described party in request platform sends the second data request information according to described first data request information to data management platform,
Described second data request information carries the key of data owning side；
Described data management platform returns described data according to described second data request information to described party in request platform and has
The key assignments that square key is corresponding；
Described party in request platform is according to the selected data of throwing in of key assignments of described data owning side, and described input data are returned institute
State supplier's platform；
The feedback information of described input data is reported to described party in request platform by described supplier's platform；
Described party in request platform carries out Leakage in Value process according to the feedback information of described input data to described input data.
Method the most according to claim 1, it is characterised in that described method also includes:
Described party in request platform receives the described input data that data input side throws in, and described input data are set up index letter
Breath, so that described supplier's platform can search described input data according to described index information.
Method the most according to claim 1, it is characterised in that described method also includes:
Described data management platform receives described in described data owning side uploaded by cloud trustship mode or cloud logon mode
The key of data owning side and key assignments.
Method the most according to claim 1, it is characterised in that described party in request platform is according to described first request of data letter
Breath sends the second data request information to data management platform, and described second data request information carries the key of data owning side,
Particularly as follows:
Described party in request platform is in the case of receiving described first data request information, according to each described data owning side
Key generate described second data request information, and to described data management platform send described second data request information, with
Described second data request information is sent to each described data owning side.
Method the most according to claim 4, it is characterised in that described data management platform is according to described second request of data
Information returns, to described party in request platform, the key assignments that the key of described data owning side is corresponding, particularly as follows:
Described data management platform in the case of described data owning side verifies that described second data request information is legal, according to
The data form preset returns, to described party in request platform, the key assignments that the key of described data owning side is corresponding.
6. a data transacting system, it is characterised in that including:
Supplier's platform, party in request's platform and data management platform；
Described supplier's platform, for sending the first data request information to described party in request platform, and will throw in data
Feedback information reports to described party in request platform；
Described party in request platform, for sending the second data according to described first data request information to described data management platform
Solicited message, described second data request information carries the key of data owning side, selectes according to the key assignments of described data owning side
Throw in data, described input data are returned described supplier's platform, and according to the feedback information of described input data to institute
State input data and carry out Leakage in Value process；
Described data management platform, for returning described data according to described second data request information to described party in request platform
The key assignments that the key of owning side is corresponding.
System the most according to claim 6, it is characterised in that described party in request platform, is additionally operable to receive data input side
The data to be selected thrown in, and described data to be selected are set up index information, so that described supplier's platform can be according to described rope
Draw data to be selected described in information searching.
System the most according to claim 6, it is characterised in that described data management platform, is additionally operable to receive described data
The key of the described data owning side that owning side is uploaded by cloud trustship mode or cloud logon mode and key assignments.
System the most according to claim 6, it is characterised in that described party in request platform specifically for:
Described party in request platform is in the case of receiving described first data request information, according to each described data owning side
Key generate described second data request information, and to described data management platform send described second data request information, with
Described second data request information is sent to each described data owning side.
System the most according to claim 9, it is characterised in that described data management platform specifically for:
Described data management platform in the case of described data owning side verifies that described second data request information is legal, according to
The data form preset returns, to described party in request platform, the key assignments that the key of described data owning side is corresponding.
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|---|---|---|---|
| CN201610556410.3A CN106204225A (en) | 2016-07-14 | 2016-07-14 | Data trade method and system |
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| CN201610556410.3A CN106204225A (en) | 2016-07-14 | 2016-07-14 | Data trade method and system |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109905333A (en) * | 2017-12-11 | 2019-06-18 | 腾讯科技（深圳）有限公司 | A kind of media information processing method, device and storage medium |
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