CN115757899A - Information searching and displaying method and related equipment - Google Patents

Abstract

The disclosure provides an information searching and displaying method and related equipment. The method comprises the following steps: in response to receiving a search request including a keyword related to a purchase demand, acquiring a multimedia resource and purchase information of a target object corresponding to the keyword, wherein the multimedia resource includes service content of the target object; and displaying the multimedia resources and the purchase information of the target object on a search result page.

Description

Information searching and displaying method and related equipment

Technical Field

The present disclosure relates to the field of computer technologies, and in particular, to an information search and display method and a related device.

Background

The clothes and eating habits are the basic needs of human life and directly influence the life quality of people.

In the related art, only some general search results can be obtained when searching for related information of a clothing and eating behavior, and targeted information cannot be provided for a user, which may cause the user to continuously change search words or search strategies or change search paths (e.g., switching application programs (APPs)), thereby causing low search efficiency.

Disclosure of Invention

The present disclosure provides an information searching and displaying method and related device to solve or partially solve the above problems.

In a first aspect of the present disclosure, an information display method is provided, including:

in response to receiving a search request including a keyword related to a purchase demand, acquiring a multimedia resource and purchase information of a target object corresponding to the keyword, wherein the multimedia resource includes service content of the target object;

and displaying the multimedia resources and the purchase information of the target object on a search result page.

In a second aspect of the present disclosure, an information searching method is provided, including:

receiving an information search request sent by terminal equipment;

in response to determining that the information search request comprises a keyword related to purchase demand, acquiring multimedia resources and purchase information of a target object corresponding to the keyword, wherein the multimedia resources comprise service content of the target object; and

and sending the multimedia resource and the purchase information of the target object to the terminal equipment.

In a third aspect of the present disclosure, an information display apparatus is provided, including:

an acquisition module configured to: in response to receiving a search request including a keyword related to a purchase demand, acquiring a multimedia resource and purchase information of a target object corresponding to the keyword, wherein the multimedia resource includes service content of the target object; and

a presentation module configured to: and displaying the multimedia resources and the purchase information of the target object on a search result page.

In a fourth aspect of the present disclosure, there is provided an information search apparatus including:

a receiving module configured to: receiving an information search request sent by terminal equipment;

an acquisition module configured to: in response to determining that the information search request comprises a keyword related to purchase demand, acquiring multimedia resources and purchase information of a target object corresponding to the keyword, wherein the multimedia resources comprise service content of the target object; and

a transmit module configured to: and sending the multimedia resource and the purchase information of the target object to the terminal equipment.

In a fifth aspect of the disclosure, a computer device is provided, comprising one or more processors, memory; and one or more programs, wherein the one or more programs are stored in the memory and executed by the one or more processors, the programs comprising instructions for performing the method according to the first or second aspect.

A sixth aspect of the disclosure provides a non-transitory computer readable storage medium containing a computer program which, when executed by one or more processors, causes the processors to perform the method of the first or second aspect.

In a seventh aspect of the present disclosure, there is provided a computer program product comprising computer program instructions which, when run on a computer, cause the computer to perform the method of the first or second aspect.

According to the information searching and displaying method and the related equipment, when the user searches the information related to the purchase demand, the multimedia resources with the target object as the aggregation dimension and the corresponding purchase information can be displayed in the search result page, so that the user can know the information of the specific target object more intuitively, and the user experience is improved.

Drawings

In order to more clearly illustrate the technical solutions in the present disclosure or related technologies, the drawings needed to be used in the description of the embodiments or related technologies are briefly introduced below, and it is obvious that the drawings in the following description are only embodiments of the present disclosure, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.

Fig. 1 illustrates a schematic diagram of an exemplary system provided by an embodiment of the present disclosure.

FIG. 2A illustrates a schematic diagram of an exemplary page in accordance with an embodiment of the present disclosure.

Fig. 2B shows a schematic diagram of one exemplary method according to an embodiment of the present disclosure.

FIG. 3A shows a schematic diagram of an exemplary page in accordance with an embodiment of the present disclosure.

FIG. 3B illustrates a schematic diagram of an exemplary page in accordance with an embodiment of the present disclosure.

FIG. 3C shows a schematic diagram of an exemplary page in accordance with an embodiment of the present disclosure.

FIG. 3D illustrates a schematic diagram of an exemplary page in accordance with an embodiment of the present disclosure.

FIG. 4A shows a schematic diagram of an exemplary page in accordance with an embodiment of the present disclosure.

FIG. 4B shows a schematic diagram of an exemplary page in accordance with an embodiment of the present disclosure.

Fig. 5 illustrates a schematic diagram of an exemplary method provided by an embodiment of the present disclosure.

Fig. 6 shows a schematic diagram of another exemplary method provided by an embodiment of the present disclosure.

Fig. 7 shows a hardware structure diagram of an exemplary computer device provided by the embodiment of the present disclosure.

Fig. 8 illustrates a schematic diagram of an exemplary apparatus provided by an embodiment of the present disclosure.

Fig. 9 illustrates a schematic diagram of another exemplary apparatus provided by an embodiment of the present disclosure.

Detailed Description

For the purpose of promoting a better understanding of the objects, aspects and advantages of the present disclosure, reference is made to the following detailed description taken in conjunction with the accompanying drawings.

It is to be noted that technical terms or scientific terms used in the embodiments of the present disclosure should have a general meaning as understood by those having ordinary skill in the art to which the present disclosure belongs, unless otherwise defined. The use of "first," "second," and similar terms in the embodiments of the disclosure is not intended to indicate any order, quantity, or importance, but rather to distinguish one element from another. The word "comprising" or "comprises", and the like, means that the element or item listed before the word covers the element or item listed after the word and its equivalents, but does not exclude other elements or items. The terms "connected" or "coupled" and the like are not restricted to physical or mechanical connections, but may include electrical connections, whether direct or indirect. "upper", "lower", "left", "right", and the like are used merely to indicate relative positional relationships, and when the absolute position of the object being described is changed, the relative positional relationships may also be changed accordingly.

Fig. 1 illustrates a schematic diagram of an exemplary system 100 provided by an embodiment of the present disclosure.

As shown in fig. 1, the system 100 may include at least one terminal device 102 and a server 104.

The terminal device 102 may be a terminal used by an end user, and the terminal device 102 may be any terminal device. For example, the terminal device 102 may be a mobile terminal (e.g., a mobile phone, a tablet computer (Pad)), or a fixed terminal (e.g., a Personal Computer (PC), a notebook computer). The terminal device 102 may run an application program, and the application program may provide a corresponding service for the user.

The server 104 may be a single server or a plurality of servers, which in a multiple server scenario may employ a distributed architecture between them and may be formed as a server cluster.

In some embodiments, as shown in fig. 1, the system 100 may further include a database server 106 for storing data, and the server 104 may retrieve required data, such as video data, picture data, merchandise information, and the like, from the database server 106.

As an optional application scenario, the system 100 may be a video service system, and an end user may obtain a corresponding video service from the server 104 by using the terminal device 102 running a video application. The video service may be various types of video services, such as a movie service, a short video service, and the like.

In the related art, a video-class service generally provides a service for viewing various videos. Whereas for life services, e.g. food services, it is often provided by other applications. If the life service function can be added to the video service, the user experience can be prompted.

In addition, when the user uses the life service, the user can search for the life service required by the user in a searching mode. However, in the related art, the display of the corresponding search results is usually aggregated by taking a store as a center, which is not beneficial for the user to screen the corresponding product. For example, when a user inputs a search term related to a group purchase (e.g., "XX ice cream group purchase"), information on stores of merchants providing the group purchase is generally displayed in a search result page, and further entry into a detail page of the corresponding stores is required to see related group purchase goods and information. However, the user's desire may be to be able to find the group purchase item directly on the search results page and know about the relevant group purchase package.

In view of this, an embodiment of the present disclosure provides an information displaying method, including: in response to receiving a search request including a keyword related to a purchase demand, acquiring a multimedia resource and purchase information of a target object corresponding to the keyword, wherein the multimedia resource includes service content of the target object; and displaying the multimedia resources and the purchase information of the target object on a search result page. Therefore, when the user searches the information related to the purchase demand, the multimedia resources with the target object as the aggregation dimension and the corresponding purchase information can be displayed in the search result page, so that the user can know the related information of the specific target object more intuitively, and the user experience is improved.

FIG. 2A shows a schematic diagram of an exemplary page 200 according to an embodiment of the disclosure.

In an initial state, a user may open an application (e.g., a video-type application) using the terminal device 102 and then enter the search page 200, as shown in fig. 2A. The manner of entering the search page 200 may be arbitrary, for example, clicking a search button in the main page to enter the search page 200.

Under the search page, the user may find an object that the user wants to search for by entering a search term in the search bar 202.

As shown in FIG. 2A, in some embodiments, a user may enter search terms related to a purchase demand in search field 202 to search for a target object. For example, a user may enter a search term related to a group purchase in the search bar 202 to search for a group purchase item.

After the search word is input, the user clicks a search key, and the terminal apparatus 102 may generate an information search request based on the search word input by the user and may transmit the information search request to the server 104.

Server 104 may receive the information search request and determine the user's search intent based on keywords included in the information search request.

In some embodiments, when the server 104 determines that the information search request includes a keyword related to a purchase demand, it may be determined that the user has an intention to search for the item. As an alternative embodiment, when the server 104 determines that the information search request includes a keyword related to the group purchase, it may be determined that the user has an intention to search for the group purchase item.

The keywords related to the purchase demand (e.g., group purchase demand) may be words reflecting the user's purchase intention (e.g., group purchase intention). As an alternative embodiment, in order to avoid confusion between the user's purchasing intention and other search intention, the keywords related to the purchasing requirement need to include keywords such as "purchase", "buy", and the like, and, on this basis, three types of other keywords may be further included: first, the name of a complete store, e.g., xx ice cream (xx stores); second, the name of the merchant (or brand name), e.g., xx ice creams; third, the venue + business name (or brand name), e.g., xx ice cream. Thus, when the keyword includes "buy", and one of the above three other keywords, the search term inputted by the user may be considered to include the keyword related to the purchase demand. As an alternative embodiment, when the keyword includes "group purchase" and one of the above three other keywords, the search term input by the user may be considered to include the keyword related to the group purchase demand.

After determining that the information search request includes the keyword related to the purchase demand, the server 104 may further acquire the multimedia resource and purchase information (e.g., group purchase information) of the target object (e.g., the item or the group purchase item) corresponding to the keyword.

As an alternative embodiment, the server 104 may determine a corresponding target object according to the keyword, and then obtain the multimedia resource and the group purchase information corresponding to the target object.

For example, assuming that the keyword is xx ice cream group purchase, a corresponding group purchase product (target object) may be determined according to the name of the house or the name of the brand (xx ice cream). The information of the group purchase product may be stored in the database server 106, and the corresponding information of the group purchase product may be retrieved from the database server 106 by matching the keyword. It will be appreciated that, in general, the number of group purchase items of one merchant or one brand may be more than one, and thus, when the group purchase items are matched according to the keywords, a plurality of group purchase items may be matched.

It can be understood that when a user purchases a group purchase product, the user usually wants to search for the group purchase product near the location of the user, so when determining the group purchase product, the location of the user can be determined according to the location information in the keyword, and then the group purchase product related to the location of the user can be called. As an optional embodiment, the group purchase commodity in the city where the user is located can be called out, and the recommendation result can better accord with the use habit of the user.

In some embodiments, if the keyword in the information search request does not include location information, the server 104 may determine the corresponding plurality of group purchase items by determining a current location of the terminal device 102 and according to the current location. Therefore, even if the information search request of the user does not include the position information, the multimedia data and the group purchase information related to the position of the user can be fed back to the user, and the user experience is improved.

After determining the corresponding target object (e.g., group purchase item), the server 104 may further look up the multimedia resource and purchase information associated with the target object.

The multimedia resource may be a resource such as a picture or a video, and may include service content of the target object (for example, content of a group purchase package), or may include multimedia content describing a target object corresponding to the multimedia resource. In this way, when the multimedia resource is displayed in the page of the terminal device 102, the user can obtain the corresponding multimedia content describing the service content of the target object through the multimedia resource, so that the target object can be better known, and the user experience is improved.

The purchase information (e.g., group purchase information) may be purchase information associated with the target object in advance, reflecting information about purchasing the target object. In some embodiments, the purchase information may include at least one of a price, a preferential ratio, a sales quantity, a number of applicable stores, a nearest store distance, and authentication information of the corresponding item. The authentication information may be information that some organization, company, or merchant has in mind to rate the merchant, such as the ten most popular restaurants in a certain city.

In some embodiments, when the multimedia resource corresponding to the target object is obtained, the multimedia data may be selected according to the related information of the multimedia data.

Fig. 2B illustrates a flow diagram of an exemplary method 210 in accordance with an embodiment of the present disclosure.

In obtaining the multimedia resource corresponding to each target object, as shown in fig. 2B, in step 212, a first object (e.g., a premium double meal of xx ice creams) in the plurality of target objects may be determined.

Server 104 may then determine a plurality of candidate resources corresponding to the first object at step 214. These candidate resources may be resources previously associated with the first object, so that after the first object is determined, these candidate resources may be determined accordingly.

As an alternative embodiment, the server 104 may set some filtering rules to the candidate resources, for example, the resources with the correlation degree greater than the preset correlation degree threshold value with the first object are used as the candidate resources. The resources that are screened may be various multimedia resources stored in database server 106. Thus, the resource strongly related to the first object is used as a candidate resource, so that the multimedia data finally pushed to the terminal device 102 can be strongly related to the corresponding group purchase commodity, the information of the group purchase commodity can be better reflected, the selection of the user can be facilitated, and the user experience can be improved.

In some embodiments, the manner of calculating the correlation degree may be implemented by calculating a matching degree between information included in the candidate resource and the group purchase information of the target item.

As an alternative embodiment, the information contained in the candidate resource may be obtained from the topic of the candidate resource. For example, a user uploading or making the candidate resource may name the resource, e.g., xx ice cream premium double restaurant video. In this way, by extracting the information in the theme and then matching the information with the purchase information of the first object, it can be known that the matching degree of the resource with the first object is high, and thus it can be determined that the correlation degree of the resource with the first object is high, and the resource can be used as a candidate resource of the first object.

In some embodiments, besides some text information carried by the candidate resource, the information contained in the resource content may be extracted by identifying the resource content, and the relevance between the candidate resource and the first object may be determined based on the identified information.

For example, assuming that the candidate resource is a video or a picture, text information in the image may be extracted by performing image Recognition (e.g., OCR (optical character Recognition)) as information for calculating the degree of correlation. For example, information (e.g., menu) of the commodity may be captured in some image frames in the video, and corresponding text information may be extracted by recognizing the information. Similarly, text information can also be extracted from the pictures.

For another example, assuming that the candidate resource is a video, the Speech information in the video may be extracted through Speech Recognition (e.g., ASR (Automatic Speech Recognition), and then the correlation between the candidate resource and the first object may be calculated according to the Speech information and then the Speech information.

After determining the candidate resource, in step 216, the server 104 may select a target candidate resource of the candidate resources as the multimedia resource corresponding to the first object according to at least one of the play amount, the interaction data, the quality information, and the aging information of the candidate resources.

The playing amount may refer to the number of times the candidate resource is played, and the interactive data may refer to the number of praise, comment, collection, and the like of the candidate resource. Therefore, the playing amount and the interactive data reflect the popularity of the candidate resources, the video with higher popularity is pushed to the user, the information of the commodity (target object) can be better shown to the user, and the user can make a selection.

The quality information may reflect the quality of the resource, for example, whether the resource is a video, the content of the introduced product (target object) in the video, and the like, and may reflect the quality of the resource. If the video has no motion or the content of the introduced commodity is high in the video, the quality of the resource can be considered to be high. Therefore, the video with better quality is pushed to the user, the information of the commodity can be better displayed for the user, and the user can make a selection.

The aging information may refer to information whether the release time of the candidate resource is during the validation time of the commodity (target object). If the release time of the resource exceeds the effective time of the commodity, the candidate resource cannot be pushed to the terminal device 102 as multimedia data.

In some embodiments, in order to better screen the multimedia resources pushed to the terminal device 102 from the candidate resources, a screening rule may be set based on the above information.

For example, if it is determined from the aging information that the candidate resource has exceeded the effective time of the commodity (target object), the candidate resource is rejected.

For another example, if it is determined from the quality information that the quality of the candidate resource is low (for example, the content of the introduced product (target object) is 0 in the video), the candidate resource is eliminated.

Then, after some candidate resources are removed based on the rule, a comprehensive score of the remaining candidate resources may be calculated based on the information, and then the candidate resources are ranked from high to low according to the score, and the first or top ranked candidate resource is pushed to the terminal device 102 as the multimedia resource corresponding to the first object.

By adopting the method 210, the relevant multimedia resources can be screened out for each target object to be pushed to the terminal device 102.

In this way, the server 104 may send the multimedia resource and the purchase information to the terminal device 102 after determining the multimedia resource and the purchase information corresponding to the target object.

Then, the terminal device 102 may acquire the multimedia resource and the purchase information of the target object corresponding to the keyword from the server 104 and then present the multimedia resource and the purchase information in the search result page.

FIG. 3A shows a schematic diagram of another exemplary page 300, according to an embodiment of the present disclosure.

As shown in fig. 3A, the terminal device 102 may present a plurality of multimedia assets 302 and a plurality of purchase information 304 corresponding to a plurality of target objects in a search results page 300.

As an alternative embodiment, as shown in fig. 3A, the multimedia asset 302 and corresponding purchase information 304 may be presented in the form of a card 306. Thus, when the plurality of multimedia resources 302 and the plurality of group purchase information 304 are arranged in the page 300 according to the preset rule, the page 300 can be more concise and beautiful, and the style is more unique.

In some embodiments, when the multimedia asset 302 is presented, if the multimedia asset 302 is a picture, the corresponding position in the page 300 may present a thumbnail of the picture, and if the multimedia asset 302 is a video, the corresponding position in the page 300 may present a key frame of the video, where the key frame may be a video frame with the largest service content of the target object in the video. As an optional embodiment, when the multimedia resource 302 is displayed, the description information (not shown in the figure) of the multimedia resource can be displayed on one side (for example, below) of the multimedia resource, and the description information is selected from the literature of the multimedia resource or the comment of the multimedia resource, so that the content of the multimedia resource can be roughly known before the multimedia resource is opened for detailed viewing, and the user can be helped to quickly obtain the relevant information. Optionally, if the multimedia resource 302 is a video, the video may also be directly played at a corresponding position in the page 300. Thus, the user can know the package contents of the group purchase commodity more directly. As an alternative embodiment, the aforementioned description information may also be displayed in a superimposed manner in the playing window, which is helpful for the user to quickly obtain the relevant information.

In some embodiments, the target object may be a single target object or a combination of target objects. The single target object may be only one applicable store corresponding to the target object (e.g., a group purchase product), the target object combination may be multiple applicable stores of the target object, and the composition and purchase information of the target object combination are corresponding, that is, the purchase information corresponding to the target object combination is the same, for example, all are the same group purchase package. In this way, when the target object is the target object combination, the terminal device 102 may aggregate a plurality of target objects in the target object combination into one result for display by using purchase information corresponding to the target object as an aggregation dimension, thereby saving a page display space and simplifying information display. As shown in fig. 3A, the two-person dinner with the excess value and the four-person dinner with the chang correspond to a plurality of applicable stores, and are respectively displayed in an aggregated manner, so that the page layout is simplified, and the user can obtain more information.

In some embodiments, the purchase information may include store information (applicable store information), the terminal device 102 may obtain the store information corresponding to the target object when the search result page shows the multimedia resource and the purchase information of the target object, and may show the store information in the search result page in an aggregation manner when it is determined that the number of stores corresponding to the target object is multiple, so that the page layout may be simplified, and meanwhile, the user may obtain more information.

As an alternative embodiment, as shown in fig. 3A, when the shop information is collectively displayed, the number information of the shop information may be displayed on the search result page, so that the user can know how many applicable shops of the target object exist, and the decision making by the user is facilitated (many applicable shops, a large selection range of description).

As an alternative embodiment, as shown in fig. 3B, when displaying the store information in an aggregate manner, the store information of the store closest to the search result page may be displayed, so that the user may determine whether the store consumption is convenient according to the distance, which is helpful for the user to make a decision.

In some embodiments, since the store information is displayed in an aggregated manner, in order to further display more information, in response to a trigger operation for the displayed store information in an aggregated manner, the terminal device 102 may display a plurality of store locations 312 corresponding to the store information, a card-punch identification 314 around the store locations, or identifications of other stores associated with the store information (for example, other stores that the user may be associated with for consumption) in the search result page or in the map page 310 in the form of a map. In this way, the positions of the shops corresponding to the shop information are displayed by using the map, so that the user can obtain the position information of the current positions of the applicable shops relative to the user from the map perspective, and the decision making by the user is facilitated. Moreover, by displaying the card punch place identification 314 (for example, the identification of the net red card punch place) around the shop position in the map, the activities of the user after consumption can be enriched, and the decision making of the user can be further assisted. In addition, by displaying the identifications of other stores associated with the store information (e.g., other stores that the user may associate with for consumption) in a map, the user can select the corresponding stores according to consumption habits, and further help the user make decisions.

The aggregation display is performed by taking the target object as an aggregation dimension, so that page layout can be well realized, and a user can be helped to master information and make a decision. It will be appreciated that other polymerization schemes may be used in addition to the polymerization scheme described above.

In some embodiments, the number of the target objects and the number of the multimedia resources are multiple, and if the terminal device 102 determines that a target multimedia resource in the multiple multimedia resources corresponds to multiple target objects, the target multimedia resource is displayed on the search result page and a number tag is marked for the target multimedia resource, where the number tag is used to indicate the number of the target objects corresponding to the target multimedia resource.

FIG. 3D shows a schematic diagram of an exemplary page 320, according to an embodiment of the present disclosure.

As shown in fig. 3D, when there are a plurality of target objects corresponding to the target multimedia resource 322A, the terminal device 102 may present a quantity tag 3222A in a position corresponding to the target multimedia resource 322A in the search result page 320, for explaining the quantity of the target objects corresponding to the target multimedia resource. Similarly, when there are a plurality of target objects corresponding to the target multimedia resource 322B, the terminal device 102 may further present a quantity tag 3222B in a position corresponding to the target multimedia resource 322B in the search result page 320. In this way, regardless of whether the plurality of target objects corresponding to the target multimedia resources 322A and 322B can be aggregated, the terminal device 102 may aggregate and display the related information of the target objects by using the target multimedia resources 322A and 322B as an aggregation dimension, which is beneficial to simplifying the page layout, and at the same time, the user can obtain more useful information from the page.

In some embodiments, the multimedia resources and purchase information of the target object are presented in a search result page, further comprising: and in response to that the plurality of target objects corresponding to the target multimedia resources comprise a first object and a second object with different service contents, displaying purchase information of the first object and purchase information of the second object in the purchase information.

As shown in fig. 3D, in the search result page 320, the purchase information corresponding to the target multimedia asset 322A may include purchase information 3242A and 3244A corresponding to the first object and the second object (two group purchase products), respectively, and similarly, the purchase information corresponding to the target multimedia asset 322B may include purchase information 3242B and 3244B corresponding to the third object and the fourth object (two group purchase products), respectively. In this way, although the information is aggregated based on the target multimedia resource, when the target object corresponding to the target multimedia resource has a plurality of objects with different service contents, the purchase information of the objects with different service contents can be displayed on one side (for example, the lower side) of the target multimedia resource, so that the user can obtain more useful information from the purchase information, which is beneficial to helping the user make a decision.

Similarly, after the purchase information 3242A and 3244A, 3242B and 3244B are triggered, they can also be shown in the aforementioned graph form, and have corresponding technical effects, which are not described herein again.

As an optional embodiment, the quantity tags 3222A and 3222B may also be trigger controls, and when the quantity tags 3222A or 3222B are triggered, the store positions of the target objects corresponding to the quantity tags 3222A or 3222B, the card-punching identifiers around the store positions, or the identifiers of other stores associated with the store information (for example, other stores that the user may be associated with consuming) may also be shown in a map format, and have corresponding technical effects, which are not described herein again.

In some embodiments, when the number of multimedia resources is multiple, the multimedia resources and the purchase information may be ranked when presented in the search result page, and then presented in order. Accordingly, presenting the multimedia asset and the purchase information in a search results page may further comprise: sequencing the plurality of multimedia resources according to at least one of commodity information and shop information corresponding to the plurality of target objects; and displaying the plurality of multimedia resources and the plurality of purchase information in the search result page according to the ranking order. In this way, according to the commodity information and/or the shop information corresponding to the target objects, the multimedia resources can be sequenced together with the corresponding purchase information, so that the group purchase commodity with higher quality is recommended to the user.

In some embodiments, the commodity information may include at least one of a correlation between a commodity title and the keyword, a discount rate of a commodity, a selling amount of a commodity, commodity quality information, a user rating of a commodity, and commodity entitlement information.

The correlation between the product title and the keyword may be whether information included in the product title matches the keyword. For example, if the keyword includes "xx ice cream" and the product title also includes "xx ice cream", it indicates that the product title has a high correlation with the keyword and can be ranked at the top in the ranking.

The preferential proportion of the commodity can be the proportion of the current price and the original price of the commodity, the preferential strength of the commodity can be reflected, and the position with larger preferential strength can be arranged in the front during sorting.

The sales volume of the product may be a sales volume within a predetermined period (for example, a period from the start of a group to the present), and represents the heat of the target object. For a target object with high heat, it may be arranged at a front position.

The commodity quality information can reflect the quality of the target object, and can be judged according to the exquisite degree of the package depicted by the package content included in the purchase information of the target object. For example, whether the title information is rich (for example, the "xx ice cream premium double-person set" is richer relative to the "double-person set", contains more information, and is more beneficial to user selection), and the number of applicable persons can reflect the quality of the product. For another example, the package information in the purchase information may also reflect the product quality information, such as whether the package contains a special dish of the store, whether the dishes of the package are abundant, whether the package contains a staple food, and the like.

As an optional embodiment, since the measurement of the quality information of the commodity is complicated, the quality of the target object may be evaluated by using a machine learning model to obtain a quality score, and a high quality score is ranked at a front position. The machine learning model may employ any machine learning model, for example, a neural network model. The data sets of the training models may be integrated based on data existing in the database server 106.

The user rating of the product may be a rating given to the target object by the user, for example, a rating with a full score of five stars. According to the user evaluation, the recommendation degree of the target object can be judged, and the higher-grade object is ranked at the front position.

The commodity interest information can reflect the guarantee degree of the commodity on the user interest, and can be considered from the aspects of after-sale service and verification and sale convenience of the commodity. For example, a store corresponding to the commodity needs to queue for a long time, the service is not good, the environment is not good, the serving speed is not good, a large amount of refunds exist, and the like, which reflect that the guarantee degree of the commodity on the user rights and interests is low, and such target objects need to be arranged backwards during the ordering.

In some embodiments, a comprehensive score of the target object in terms of commodity information can be calculated based on the information, then the multimedia resources are ranked from high to low according to the score, and then the multimedia data are arranged according to the sequence, so that information of the target object which is beneficial to the user to select is better ranked in front, and the user experience is improved.

In some embodiments, the store information may include at least one of a number of applicable stores, a nearest store distance among the applicable stores, store quality information, store popularity information, and a user rating of the stores. Thus, when the chain stores all have the same product, the chain store information can be collectively displayed under the target object.

The target objects with a large number of suitable stores can help the user flexibly eat, and therefore the target objects can be ranked in front.

The method is suitable for solving the appeal of eating immediately by the user when the nearest store is closer, so that the ordering can be advanced.

The store quality information can reflect the quality of the store corresponding to the target object, and can be obtained according to the decoration information of the store and the comprehensive judgment of the number of applicable packages (or group purchase packages). The fitment information may be determined from the information in the store detail page. E.g., whether a header is included, whether a featured dish is present, whether a dish category is present, etc. For stores without head pictures, special dishes and dish categories, the information is insufficient, the selection by the user is not facilitated, and therefore the decoration score is low and the ranking is further backward. For another example, if the number of target objects provided by one store is smaller, the user is less likely to be selected, and the ranking is further backward.

The store popularity information may reflect popularity of stores corresponding to the target object, and may be depicted according to browsing depth (e.g., browsing times, duration of each browsing, collected times, etc.) of the stores on the platform. Target objects with higher store hotness can naturally be ranked top.

The user evaluation of the store may be an evaluation of the store corresponding to the target object by the user, for example, an evaluation with a score of five stars. According to the user evaluation, the recommendation degree of the store corresponding to the target object can be judged, and the higher-grade store is ranked at the front position.

In some embodiments, a comprehensive score of a store corresponding to the target object may be calculated based on the information, the multimedia resources are ranked according to the score from high to low, and the multimedia data is arranged according to the ranking, so that information of the target object which is helpful for the user to select is better ranked in front, and the user experience is improved.

As an alternative embodiment, as shown in fig. 3A, the purchase information 304 presented in the search result page 300 may include at least one of a price (e.g., a present price and an original price) of the corresponding target object, a discount ratio (e.g., x-fold), a sale quantity (e.g., xx shares sold), a suitable store quantity (e.g., xx family stores available, general store-wide), a nearest store distance (e.g., xx meters), and authentication information (e.g., whether it is a merchant authenticated by an organization). The authentication information may be information that some organization, company, or merchant has in mind to rate the merchant, such as the ten most popular restaurants in a certain city.

The price can help a user to make a quick decision, the selling quantity can help the user to know the commodity popularity, the authentication information can help to establish the sense of trust, the user can be helped to have a flexible meal in a store, and the appeal of the user when the user has a dinner immediately can be solved by the nearest store distance. By displaying the information, the user can be better helped to make a decision, and the user experience is improved.

FIG. 3B shows a schematic diagram of another search results page 300 in which replacing the number of available stores with the nearest store information and their distance better addresses the user's quest to eat immediately.

In some embodiments, in response to a trigger instruction for a target resource of the plurality of multimedia resources, the terminal device 102 may present multimedia content describing a target object corresponding to the target resource.

FIG. 4A shows a schematic diagram of yet another exemplary page 400 according to an embodiment of the present disclosure.

As shown in fig. 4A, after the user selects a multimedia resource in the page 300, the terminal device 102 may enter the page 400 in response to a trigger command of the multimedia resource, and play the multimedia resource (e.g., video) in the page 400.

Based on the foregoing embodiment, the multimedia resource includes multimedia content for describing a target object corresponding to the multimedia resource. Thus, the user can better understand the group purchase product and make a selection by watching the multimedia content.

In some embodiments, in response to a trigger instruction for a target purchase information of the plurality of purchase information, the terminal device 102 may present a detail page corresponding to the target purchase information.

FIG. 4B shows a schematic diagram of yet another exemplary page 410, according to an embodiment of the present disclosure.

As shown in fig. 4B, after the user selects a certain purchase information (e.g., group purchase information) in the page 300, the terminal device 102, in response to a trigger instruction of the purchase information, may enter the page 410 and present a detail page of the corresponding target object in the page 410, so that the user may know the specific information of the target object to help the user make a selection.

It will be appreciated that the manner of entering the details page 410 may be arbitrary. For example, the display area of the purchase information is used as a corresponding control, or a separate control (e.g., a jump icon) for jumping to the details page is provided in the display area of the purchase information, so that when the control is triggered, the details page 410 can be jumped to.

The system 100 provided by the embodiment of the present disclosure provides a search result page with target objects (e.g., commodities) as aggregation dimensions to a user when it is determined that the user has a group buying intention, and highlights packages in the form of aggregation of the target object dimensions, which is more beneficial for the user to select the target objects. On the basis, the information which the user wants to know can be quickly found by the user through identifying the card. Meanwhile, the available stores and distances are informed in the purchase information, so that the user can be helped to make a quick decision. In addition, the selection and ordering in aggregating purchasing cards in the target object dimension references the merchandise information and store information, which can better help the user make decisions. In addition, the multimedia data is presented in a video form, so that a user can be helped to quickly know the target object on the result page, and compared with the evaluation of characters, the vividness of the video is more credible.

The embodiment of the disclosure also provides an information display method. Fig. 5 illustrates a flow diagram of an exemplary method 500 provided by an embodiment of the present disclosure. As shown in fig. 5, the method 500 may be applied to the terminal device 102 of fig. 1 and may further include the following steps.

In step 502, in response to receiving a search request including a keyword related to a purchase demand, a multimedia resource and purchase information of a target object corresponding to the keyword are acquired, the multimedia resource including service content of the target object.

At step 504, the multimedia asset (e.g., multimedia asset 302 of FIG. 3A) and the purchase information (e.g., purchase information 304 of FIG. 3A) of the target object are presented in a search results page (e.g., page 300 of FIG. 3A or 3B). The multimedia resources may include multimedia content for describing a group purchase product corresponding to the multimedia resources.

According to the information display method provided by the embodiment of the disclosure, when the user searches the information related to the purchase demand, the multimedia resource with the target object as the aggregation dimension and the corresponding purchase information can be displayed in the search result page, so that the user can know the information of the specific target object more intuitively, and the user experience is improved.

In some embodiments, the target object may be a single target object or a combination of target objects. The single target object may be only one applicable store corresponding to the target object (e.g., a group purchase product), the target object combination may be multiple applicable stores of the target object, and the composition and purchase information of the target object combination are corresponding, that is, the purchase information corresponding to the target object combination is the same, for example, all are the same group purchase package. In this way, when the target object is the target object combination, the terminal device 102 may aggregate a plurality of target objects in the target object combination into one result for display by using purchase information corresponding to the target object as an aggregation dimension, thereby saving a page display space and simplifying information display. As shown in fig. 3A, the two-person dinner with the excess value and the four-person dinner with the chang correspond to a plurality of applicable stores, and are respectively displayed in an aggregated manner, so that the page layout is simplified, and the user can obtain more information.

In some embodiments, the purchase information includes store information, and the multimedia resource and the purchase information of the target object are presented on a search result page, including: obtaining shop information corresponding to the target object; and in response to the fact that the number of the shops corresponding to the target object is determined to be multiple, the shop information is displayed on the search result page in an aggregation mode, so that page layout can be simplified, and meanwhile, a user can obtain more information.

In some embodiments, the aggregation of the shop information on the search results page comprises: the number information of the store information is displayed on the search result page, so that the user can know how many applicable stores of the target object are, and the user can make a decision (many applicable stores, a wide description selection range), as shown in fig. 3A.

In some embodiments, the aggregation of the shop information on the search results page comprises: the store information of the store closest to the search result page is displayed, so that the user can judge whether the store consumption is convenient according to the distance, and the decision of the user is facilitated, as shown in fig. 3B.

In some embodiments, the method further comprises: in response to a trigger operation for the shop information displayed in an aggregation manner, a plurality of shop locations (for example, the shop location 312 in fig. 3C), card-punching place identifications (for example, the identification 314 in fig. 3C) around the shop location, or identifications of other shops associated with the shop information are displayed in the form of a map on the search result page (or the map page 310). In this way, the positions of the shops corresponding to the shop information are displayed by using the map, so that the user can obtain the position information of the current positions of the applicable shops relative to the user from the map perspective, and the decision making by the user is facilitated. Moreover, by displaying the card punch place identification 314 (e.g., the identification of the net red card punch place) around the store location in the map, activities after the user consumes can be enriched, further helping the user make decisions. In addition, by displaying the identifications of other stores associated with the store information (e.g., other stores that the user may associate with for consumption) in a map, the user can select the corresponding stores according to consumption habits, and further help the user make decisions.

In some embodiments, obtaining the multimedia resource of the target object corresponding to the keyword includes: determining a target object corresponding to the keyword; and acquiring the multimedia resource matched with the target object, so that the multimedia resource is matched according to the target object, the multimedia content reflecting the service content of the target object can be acquired, and the user decision is facilitated.

In some embodiments, the target object and the multimedia resource are multiple in number, and the displaying of the multimedia resource and the purchase information of the target object on the search result page includes: in response to determining that a target multimedia asset of the plurality of multimedia assets corresponds to a plurality of target objects, the target multimedia asset (e.g., target multimedia assets 322A, 322B of FIG. 3D) is presented on the search results page and a quantity label (e.g., labels 3222A, 3222B of FIG. 3D) is placed on the target multimedia asset, the quantity label describing a quantity of target objects corresponding to the target multimedia asset. In this way, regardless of whether the plurality of target objects corresponding to the target multimedia resources 322A and 322B can be aggregated, the terminal device 102 may aggregate and display the related information of the target objects by using the target multimedia resources 322A and 322B as an aggregation dimension, which is beneficial to simplifying the page layout, and at the same time, the user can obtain more useful information from the page.

In some embodiments, the multimedia resources and purchase information of the target object are presented in a search result page, further comprising: in response to that the plurality of target objects corresponding to the target multimedia resources include a first object and a second object with different service contents, the purchase information of the first object (e.g., purchase information 3242A and 3242B of fig. 3D) and the purchase information of the second object (e.g., purchase information 3244A and 3244B of fig. 3D) are presented in the purchase information. In this way, although the information is aggregated based on the target multimedia resource, when the target object corresponding to the target multimedia resource has a plurality of objects with different service contents, the purchase information of the objects with different service contents can be displayed on one side (for example, the lower side) of the target multimedia resource, so that the user can obtain more useful information from the purchase information, which is beneficial to helping the user make a decision.

In some embodiments, presenting the multimedia asset and purchase information of the target object in a search results page comprises: and sequencing the plurality of multimedia resources according to at least one of the commodity information and the shop information corresponding to the plurality of target objects. The selection and ranking when purchasing cards in a commodity dimension aggregation group refers to commodity information and store information, and can better help a user to make decisions.

In some embodiments, presenting the multimedia asset and purchase information of the target object in a search results page comprises: and in response to the fact that the multimedia resource of the target object is determined to be a video, displaying key frames of the multimedia resource on the search result page, wherein the key frames are video frames with the largest service content of the target object, and are beneficial to a user to master more useful information.

In some embodiments, the multimedia resources and purchase information of the target object are presented in a search result page, further comprising: the description information of the multimedia resource is displayed on one side of the multimedia resource, and the description information is selected from the literature of the multimedia resource or the comment of the multimedia resource, so that the content of the multimedia resource can be roughly known before the multimedia resource is opened for detailed viewing, and a user can quickly obtain related information.

In some embodiments, the number of multimedia resources is multiple, the method further comprising: and responding to a triggering instruction aiming at a target resource in the plurality of multimedia resources, and showing the multimedia content for describing a target object corresponding to the target resource. The user can better understand the group purchase commodity and further make a better choice by watching the multimedia content.

In some embodiments, the number of the purchase information is plural, the method further comprising: and in response to a trigger instruction aiming at target purchase information in the plurality of purchase information, displaying a detail page corresponding to the target purchase information, so that the user can know specific information of the group purchase commodity and is helpful for the user to make a selection.

In some embodiments, the presenting the multimedia assets and purchase information of the target object in a search results page includes: the multimedia asset and the corresponding purchase information of the multimedia asset are shown in the search result page in the form of a card (e.g., card 306 of fig. 3A). The information is presented to the user in a card form, and the user can quickly find the information which the user wants to know by identifying the card.

In some embodiments, the commodity information includes at least one of a correlation between a commodity title and the keyword, a price of the commodity, a discount rate of the commodity, a selling amount of the commodity, commodity quality information, a user rating of the commodity, and commodity interest information.

In some embodiments, the store information includes at least one of a number of applicable stores, a nearest store distance among the applicable stores, store quality information, store popularity information, and a user rating of the stores.

In some embodiments, the group purchase information includes at least one of a price, a preferential proportion, a selling amount, an applicable store amount, a nearest store distance, and authentication information of the corresponding group purchase item. The price can help a user to make a quick decision, the selling quantity can help the user to know the commodity popularity, the authentication information can help to establish the sense of trust, the user can be helped to have a flexible meal in a store, and the appeal of the user when the user has a dinner immediately can be solved by the nearest store distance. By displaying the information, the user can be better helped to make a decision, and the user experience is improved.

It should be noted that the method of the embodiments of the present disclosure may be executed by a single device, such as a computer or a server. The method of the embodiment can also be applied to a distributed scene and is completed by the mutual cooperation of a plurality of devices. In such a distributed scenario, one of the devices may only perform one or more steps of the method of the embodiments of the present disclosure, and the devices may interact with each other to complete the method.

It should be noted that the above describes some embodiments of the disclosure. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments described above and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.

The embodiment of the disclosure also provides an information searching method. Fig. 6 illustrates a flow diagram of another exemplary method 600 provided by an embodiment of the present disclosure. As shown in fig. 6, the method 600 may be implemented by the server 104 of fig. 1 and may further include the following steps.

In step 602, an information search request sent by a terminal device is received.

In step 604, in response to determining that the information search request includes a keyword related to the purchase demand, acquiring a multimedia resource and purchase information of a target object corresponding to the keyword, wherein the multimedia resource includes service content of the target object.

In step 606, the multimedia resource and the purchase information of the target object are sent to the terminal device.

According to the information searching method provided by the embodiment of the disclosure, when the user searches the information related to the purchase demand, the multimedia resource with the target object as the aggregation dimension and the corresponding purchase information can be displayed in the search result page, so that the user can know the information of the specific target object more intuitively, and the user experience is improved.

In some embodiments, in response to determining that the information search request includes a keyword related to a purchase demand, obtaining a multimedia resource and purchase information of a target object corresponding to the keyword includes: determining a corresponding target object according to the keyword; and acquiring the multimedia resource and the purchase information corresponding to the target object.

In some embodiments, determining the corresponding target object according to the keyword includes: determining a current position of the terminal device in response to determining that the keyword does not include position information; and determining a target object corresponding to the current position. Therefore, the target object is recommended based on the user position, the use habit of the user is better met, and even if the search word of the user does not include the position information, the result related to the user position can be fed back, so that the user experience is improved.

In some embodiments, the number of the target objects is multiple, and acquiring the multimedia resource and the purchase information matched with the target objects includes: determining a first object of the plurality of target objects; determining a plurality of candidate resources corresponding to the first object; and selecting a target candidate resource from the candidate resources as a multimedia resource corresponding to the first object according to at least one of the playing amount, the interactive data, the quality information and the time efficiency information of the candidate resources. Therefore, screening is carried out according to the information of the candidate resources, the content of the information of the first object can be better reflected, and the decision making of a user is facilitated.

In some embodiments, the relevance of the plurality of candidate resources to the first object is greater than a preset relevance threshold; the correlation is calculated from a matching degree between information included in the candidate resource and purchase information of the first object. Therefore, the resource strongly related to the first object is used as a candidate resource, so that the multimedia data finally pushed to the terminal device 102 can be strongly related to the corresponding first object, the information of the first object can be better reflected, the selection of the user can be facilitated, and the user experience can be improved.

It should be noted that the method of the embodiment of the present disclosure may be executed by a single device, such as a computer or a server. The method of the embodiment can also be applied to a distributed scene and is completed by the mutual cooperation of a plurality of devices. In such a distributed scenario, one of the devices may only perform one or more steps of the method of the embodiments of the present disclosure, and the devices may interact with each other to complete the method.

It should be noted that the above describes some embodiments of the disclosure. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments described above and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.

The embodiment of the present disclosure further provides a computer device for implementing the method 500 or 600 described above. Fig. 7 shows a hardware architecture diagram of an exemplary computer device 700 provided by an embodiment of the present disclosure. The computer device 700 may be used to implement the terminal device 102 of fig. 1 and may also be used to implement the server 104 of fig. 1. In some scenarios, the computer device 700 may also be used to implement the database server 106 of fig. 1.

As shown in fig. 7, the computer device 700 may include: a processor 702, a memory 704, a network module 706, a peripheral interface 708, and a bus 710. The processor 702, memory 704, network module 706 and peripheral interfaces 708 are communicatively coupled to each other within the computer device 700 via a bus 710.

The processor 702 may be a Central Processing Unit (CPU), an image processor, a neural Network Processor (NPU), a Microcontroller (MCU), a programmable logic device, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits. The processor 702 may be used to perform functions related to the techniques described in this disclosure. In some embodiments, the processor 702 may also include multiple processors integrated into a single logic component. For example, as shown in FIG. 7, the processor 702 may include a plurality of processors 702a, 702b, and 702c.

The memory 704 may be configured to store data (e.g., instructions, computer code, etc.). As shown in fig. 7, the data stored by the memory 704 may include program instructions (e.g., for implementing the methods 500 or 600 of embodiments of the present disclosure) as well as data to be processed (e.g., the memory may store configuration files for other modules, etc.). The processor 702 may also access program instructions and data stored in the memory 704 and execute the program instructions to operate on the data to be processed. The memory 704 may include volatile memory devices or nonvolatile memory devices. In some embodiments, the memory 704 may include Random Access Memory (RAM), read Only Memory (ROM), optical disks, magnetic disks, hard disks, solid State Disks (SSDs), flash memory, memory sticks, and the like.

The network interface 706 may be configured to provide communications with other external devices to the computer device 700 via a network. The network may be any wired or wireless network capable of transmitting and receiving data. For example, the network may be a wired network, a local wireless network (e.g., bluetooth, wiFi, near Field Communication (NFC), etc.), a cellular network, the internet, or a combination of the above. It is to be understood that the type of network is not limited to the specific examples described above.

The peripheral interface 708 may be configured to connect the computer apparatus 700 with one or more peripheral devices to enable input and output of information. For example, the peripheral devices may include input devices such as a keyboard, mouse, touch pad, touch screen, microphone, various sensors, and output devices such as a display, speaker, vibrator, indicator light.

The bus 710 may be configured to transfer information between various components of the computer device 700 (e.g., the processor 702, the memory 704, the network interface 706, and the peripheral interfaces 708), such as internal buses (e.g., processor-memory buses), external buses (USB ports, PCI-E buses), and so forth.

It should be noted that although the architecture of the computer device 700 described above only shows the processor 702, the memory 704, the network interface 706, the peripheral interface 708, and the bus 710, in a specific implementation, the architecture of the computer device 700 may also include other components necessary for normal operation. Moreover, those skilled in the art will appreciate that the architecture of the computer device 700 described above may also include only the components necessary to implement the embodiments of the present disclosure, and need not include all of the components shown in the figures.

The embodiment of the disclosure also provides an information display device. Fig. 8 illustrates a schematic diagram of an exemplary apparatus 800 provided by an embodiment of the present disclosure. As shown in fig. 8, the apparatus 800 may be used to implement the method 500, and may further include the following modules.

An acquisition module 802 configured to: in response to receiving a search request including a keyword related to a purchase demand, acquiring a multimedia resource and purchase information of a target object corresponding to the keyword, wherein the multimedia resource includes service content of the target object; and

a presentation module 804 configured to: and displaying the multimedia resources and the purchase information of the target object on a search result page.

In some embodiments, the target object may be a single target object or a combination of target objects. The single target object may be only one applicable store corresponding to the target object (e.g., a group purchase product), the target object combination may be multiple applicable stores of the target object, and the composition and purchase information of the target object combination are corresponding, that is, the purchase information corresponding to the target object combination is the same, for example, all are the same group purchase package. In this way, when the target object is the target object combination, the terminal device 102 may aggregate a plurality of target objects in the target object combination into one result for display by using purchase information corresponding to the target object as an aggregation dimension, thereby saving a page display space and simplifying information display. As shown in fig. 3A, the two-person dinner with excess value and the four-person dinner with smooth share all correspond to a plurality of applicable stores, and are respectively subjected to aggregation display, so that the page layout is simplified, and the user can obtain more information.

In some embodiments, the purchase information includes store information, and the presentation module 804 is configured to: obtaining shop information corresponding to the target object; and in response to the fact that the number of the shops corresponding to the target object is determined to be multiple, the shop information is displayed on the search result page in an aggregation mode, so that page layout can be simplified, and meanwhile, a user can obtain more information.

In some embodiments, presentation module 804 is configured to: the number information of the store information is displayed on the search result page, so that the user can know how many applicable stores of the target object are, and the user can make a decision (many applicable stores, a wide description selection range), as shown in fig. 3A.

In some embodiments, presentation module 804 is configured to: the store information of the store closest to the search result page is displayed, so that the user can determine whether the store is convenient for consumption according to the distance, and the user can make a decision, as shown in fig. 3B.

In some embodiments, presentation module 804 is configured to: in response to a trigger operation for the shop information displayed in an aggregation manner, a plurality of shop locations (for example, the shop location 312 in fig. 3C), card-punching place identifications (for example, the identification 314 in fig. 3C) around the shop location, or identifications of other shops associated with the shop information are displayed in the form of a map on the search result page (or the map page 310). In this way, the positions of the shops corresponding to the shop information are displayed by using the map, so that the user can obtain the position information of the current positions of the applicable shops relative to the user from the map perspective, and the decision making by the user is facilitated. Moreover, by displaying the card punch place identification 314 (e.g., the identification of the net red card punch place) around the store location in the map, activities after the user consumes can be enriched, further helping the user make decisions. In addition, by displaying the identifications of other stores associated with the store information (e.g., other stores that the user may associate with for consumption) in a map, the user can select the corresponding stores according to consumption habits, and further help the user make decisions.

In some embodiments, the obtaining module 802 is configured to: determining a target object corresponding to the keyword; and acquiring the multimedia resource matched with the target object, so that the multimedia resource is matched according to the target object, the multimedia content reflecting the service content of the target object can be acquired, and the user decision is facilitated.

In some embodiments, the number of the target objects and the number of the multimedia resources are both multiple, and the presentation module 804 is configured to: in response to determining that a target multimedia asset of the plurality of multimedia assets corresponds to a plurality of target objects, the target multimedia asset (e.g., target multimedia assets 322A, 322B of FIG. 3D) is presented on the search results page and a quantity label (e.g., labels 3222A, 3222B of FIG. 3D) is placed on the target multimedia asset, the quantity label describing a quantity of target objects corresponding to the target multimedia asset. In this way, regardless of whether the plurality of target objects corresponding to the target multimedia resources 322A and 322B can be aggregated, the terminal device 102 may aggregate and display the related information of the target objects by using the target multimedia resources 322A and 322B as an aggregation dimension, which is beneficial to simplifying the page layout, and at the same time, the user can obtain more useful information from the page.

In some embodiments, presentation module 804 is configured to: in response to that the plurality of target objects corresponding to the target multimedia resources include a first object and a second object with different service contents, the purchase information of the first object (e.g., purchase information 3242A and 3242B of fig. 3D) and the purchase information of the second object (e.g., purchase information 3244A and 3244B of fig. 3D) are presented in the purchase information. In this way, although the information is aggregated based on the target multimedia resource, when the target object corresponding to the target multimedia resource has a plurality of objects with different service contents, the purchase information of the objects with different service contents can be displayed on one side (for example, the lower side) of the target multimedia resource, so that the user can obtain more useful information from the purchase information, which is beneficial to helping the user make a decision.

In some embodiments, presentation module 804 is configured to: and sequencing the plurality of multimedia resources according to at least one of the commodity information and the shop information corresponding to the plurality of target objects. The selection and ranking when purchasing cards in a commodity dimension aggregation group refers to commodity information and store information, and can better help a user to make decisions.

In some embodiments, presentation module 804 is configured to: and in response to the fact that the multimedia resource of the target object is determined to be a video, displaying key frames of the multimedia resource on the search result page, wherein the key frames are video frames with the largest service content of the target object, and are beneficial to a user to master more useful information.

In some embodiments, presentation module 804 is configured to: the description information of the multimedia resource is displayed on one side of the multimedia resource, and the description information is selected from the file of the multimedia resource or the comment of the multimedia resource, so that the content of the multimedia resource can be roughly known before the multimedia resource is opened for detailed viewing, and a user can quickly obtain related information.

In some embodiments, the number of multimedia resources is multiple, and the presentation module 804 is configured to: and responding to a triggering instruction aiming at a target resource in the plurality of multimedia resources, and showing the multimedia content for describing a target object corresponding to the target resource. The user can better understand the group purchase commodity and further make a better choice by watching the multimedia content.

In some embodiments, the number of the purchase information is multiple, and the presentation module 804 is configured to: and in response to a trigger instruction for target purchase information in the plurality of purchase information, showing a detail page corresponding to the target purchase information, so that the user can know specific information of the group purchase product, and the user is facilitated to make a selection.

In some embodiments, presentation module 804 is configured to: the multimedia asset and the corresponding purchase information of the multimedia asset are shown in the search result page in the form of a card (e.g., card 306 of fig. 3A). The information is presented to the user in a card form, and the user can quickly find the information which the user wants to know by identifying the card.

In some embodiments, the commodity information includes at least one of a correlation between a commodity title and the keyword, a price of the commodity, a discount rate of the commodity, a selling amount of the commodity, commodity quality information, a user rating of the commodity, and commodity interest information.

In some embodiments, the store information includes at least one of a number of applicable stores, a nearest store distance among the applicable stores, store quality information, store popularity information, and a user rating of the stores.

In some embodiments, the group purchase information includes at least one of a price, a preferential proportion, a selling amount, an applicable store amount, a nearest store distance, and authentication information of the corresponding group purchase item. The price can help a user to make a quick decision, the selling quantity can help the user to know the commodity popularity, the authentication information can help to establish the sense of trust, the user can be helped to have a flexible meal in a store, and the appeal of the user when the user has a dinner immediately can be solved by the nearest store distance. By displaying the information, the user can be better helped to make a decision, and the user experience is improved.

For convenience of description, the above devices are described as being divided into various modules by functions, and are described separately. Of course, the functionality of the various modules may be implemented in the same one or more software and/or hardware implementations of the present disclosure.

The apparatus of the foregoing embodiment is used to implement the corresponding method 500 in any of the foregoing embodiments, and has the beneficial effects of the corresponding method embodiment, which are not described herein again.

The embodiment of the disclosure also provides an information searching device. Fig. 9 illustrates a schematic diagram of another exemplary apparatus 900 provided by an embodiment of the present disclosure. As shown in fig. 9, the apparatus 900 may be used to implement the method 600, and may further include the following modules.

A receiving module 902 configured to: receiving an information search request sent by terminal equipment;

an acquisition module 904 configured to: in response to determining that the information search request comprises a keyword related to purchase demand, acquiring multimedia resources and purchase information of a target object corresponding to the keyword, wherein the multimedia resources comprise service content of the target object; and

a sending module 906 configured to: and sending the multimedia resource and the purchase information of the target object to the terminal equipment.

In some embodiments, the obtaining module 904 is configured to: determining a corresponding target object according to the keyword; and acquiring the multimedia resource and the purchase information corresponding to the target object.

In some embodiments, the obtaining module 904 is configured to: determining a current position of the terminal device in response to determining that the keyword does not include position information; and determining a target object corresponding to the current position.

In some embodiments, the number of target objects is multiple, and the obtaining module 904 is configured to: determining a first object of the plurality of target objects; determining a plurality of candidate resources corresponding to the first object; and selecting a target candidate resource from the candidate resources as a multimedia resource corresponding to the first object according to at least one of the playing amount, the interactive data, the quality information and the time efficiency information of the candidate resources.

In some embodiments, the relevance of the plurality of candidate resources to the first object is greater than a preset relevance threshold; the correlation is calculated from a matching degree between information included in the candidate resource and purchase information of the first object.

For convenience of description, the above devices are described as being divided into various modules by functions, and are described separately. Of course, the functionality of the various modules may be implemented in the same one or more pieces of software and/or hardware in practicing the present disclosure.

The apparatus of the foregoing embodiment is used to implement the corresponding method 600 in any of the foregoing embodiments, and has the beneficial effects of the corresponding method embodiment, which are not described herein again.

Based on the same inventive concept, corresponding to any of the embodiment methods described above, the present disclosure also provides a non-transitory computer-readable storage medium storing computer instructions for causing the computer to perform the method 500 or 600 described in any of the above embodiments.

Computer-readable media of the present embodiments, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), read Only Memory (ROM), electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device.

The computer instructions stored in the storage medium of the above embodiment are used to enable the computer to execute the method 500 or 600 according to any of the above embodiments, and have the beneficial effects of the corresponding method embodiment, which are not described herein again.

Based on the same inventive concept, corresponding to any of the above described embodiment methods 500 or 600, the present disclosure also provides a computer program product comprising a computer program. In some embodiments, the computer program is executable by one or more processors to cause the processors to perform the method 500 or 600. Corresponding to the execution entities for the steps in the embodiments of the method 500 or 600, the processor executing the corresponding step may be the corresponding execution entity.

The computer program product of the foregoing embodiment is used to enable a processor to execute the method 500 or 600 according to any of the foregoing embodiments, and has the advantages of the corresponding method embodiments, which are not described herein again.

Those of ordinary skill in the art will understand that: the discussion of any embodiment above is meant to be exemplary only, and is not intended to intimate that the scope of the disclosure, including the claims, is limited to these examples; within the idea of the present disclosure, also technical features in the above embodiments or in different embodiments may be combined, steps may be implemented in any order, and there are many other variations of the different aspects of the embodiments of the present disclosure as described above, which are not provided in detail for the sake of brevity.

In addition, well-known power/ground connections to Integrated Circuit (IC) chips and other components may or may not be shown in the provided figures for simplicity of illustration and discussion, and so as not to obscure the embodiments of the disclosure. Further, devices may be shown in block diagram form in order to avoid obscuring embodiments of the disclosure, and also in view of the fact that specifics with respect to implementation of such block diagram devices are highly dependent upon the platform within which the embodiments of the disclosure are to be implemented (i.e., specifics should be well within purview of one skilled in the art). Where specific details (e.g., circuits) are set forth in order to describe example embodiments of the disclosure, it should be apparent to one skilled in the art that the embodiments of the disclosure can be practiced without, or with variation of, these specific details. Accordingly, the description is to be regarded as illustrative instead of restrictive.

While the present disclosure has been described in conjunction with specific embodiments thereof, many alternatives, modifications, and variations of these embodiments will be apparent to those of ordinary skill in the art in light of the foregoing description. For example, other memory architectures, such as Dynamic RAM (DRAM), may use the discussed embodiments.

The disclosed embodiments are intended to embrace all such alternatives, modifications and variances which fall within the broad scope of the appended claims. Therefore, any omissions, modifications, equivalents, improvements, and the like that may be made within the spirit and principles of the embodiments of the disclosure are intended to be included within the scope of the disclosure.

Claims (23)

1. An information display method, comprising:

in response to receiving a search request including a keyword related to a purchase demand, acquiring a multimedia resource and purchase information of a target object corresponding to the keyword, wherein the multimedia resource includes service content of the target object;

and displaying the multimedia resources and the purchase information of the target object on a search result page.

2. The method of claim 1, wherein the target object comprises a single target object or a combination of target objects, the composition of the combination of target objects and the purchase information corresponding.

3. The method of claim 1, wherein the purchase information includes store information, and presenting the multimedia asset and the purchase information of the target object on a search result page comprises:

obtaining shop information corresponding to the target object;

and in response to the fact that the number of shops corresponding to the target object is determined to be multiple, the shop information is displayed in an aggregation mode on the search result page.

4. The method of claim 3, wherein the aggregation of the presentation of the store information at the search results page comprises:

displaying quantity information of the shop information on the search result page; or

And displaying the shop information of the shop closest to the search result page.

5. The method of claim 3, wherein the method further comprises:

in response to a trigger operation aiming at the shop information displayed in an aggregation mode, displaying a plurality of shop positions corresponding to the shop information, card-punching identification around the shop positions or identification of other shops related to the shop information in a map mode on the search result page.

6. The method of claim 1, wherein obtaining the multimedia resource of the target object corresponding to the keyword comprises:

determining a target object corresponding to the keyword;

and acquiring the multimedia resource matched with the target object.

7. The method of claim 1, wherein the target object and the multimedia resource are in a plurality in number, and the presenting of the multimedia resource and the purchase information of the target object in the search result page comprises:

in response to determining that a target multimedia resource of the plurality of multimedia resources corresponds to a plurality of target objects, displaying the target multimedia resource on the search result page and marking a quantity label for the target multimedia resource, wherein the quantity label is used for explaining the quantity of the target objects corresponding to the target multimedia resource.

8. The method of claim 7, wherein the multimedia asset and purchase information of the target object are presented on a search results page, further comprising:

and in response to that the plurality of target objects corresponding to the target multimedia resources comprise a first object and a second object with different service contents, displaying purchase information of the first object and purchase information of the second object in the purchase information.

9. The method of claim 1, wherein presenting the multimedia asset and purchase information of the target object in a search results page comprises:

and sequencing the plurality of multimedia resources according to at least one of the commodity information and the shop information corresponding to the plurality of target objects.

10. The method of claim 1, wherein presenting the multimedia asset and purchase information of the target object in a search results page comprises:

and in response to determining that the multimedia resource of the target object is a video, displaying a key frame of the multimedia resource on the search result page, wherein the key frame is a video frame with the largest service content of the target object.

11. The method of claim 10, wherein the multimedia asset and purchase information of the target object are presented on a search results page, further comprising:

and displaying description information of the multimedia resource on one side of the multimedia resource, wherein the description information is selected from a file of the multimedia resource or a comment of the multimedia resource.

12. The method of claim 1, wherein the number of multimedia resources is plural, the method further comprising:

and responding to a triggering instruction aiming at a target resource in the plurality of multimedia resources, and showing the multimedia content for describing a target object corresponding to the target resource.

13. The method of claim 1, wherein the purchase information is plural in number, the method further comprising:

and in response to a trigger instruction aiming at target purchase information in the plurality of purchase information, showing a detail page corresponding to the target purchase information.

14. An information search method, comprising:

receiving an information search request sent by terminal equipment;

in response to determining that the information search request comprises a keyword related to purchase demand, acquiring multimedia resources and purchase information of a target object corresponding to the keyword, wherein the multimedia resources comprise service content of the target object; and

and sending the multimedia resource and the purchase information of the target object to the terminal equipment.

15. The method of claim 14, wherein, in response to determining that the information search request includes a keyword related to a purchase demand, acquiring multimedia resources and purchase information of a target object corresponding to the keyword comprises:

determining a corresponding target object according to the keyword; and

and acquiring the multimedia resource matched with the target object and purchase information.

16. The method of claim 15, wherein determining a corresponding target object from the keywords comprises:

determining a current position of the terminal device in response to determining that the keyword does not include position information; and

and determining a target object corresponding to the current position.

17. The method of claim 15, wherein the number of the target objects is plural, and acquiring the multimedia resource matched with the target object and the purchase information comprises:

determining a first object of the plurality of target objects;

determining a plurality of candidate resources corresponding to the first object; and

and selecting a target candidate resource from the candidate resources as a multimedia resource corresponding to the first object according to at least one of the playing amount, the interactive data, the quality information and the time efficiency information of the candidate resources.

18. The method of claim 17, wherein the plurality of candidate resources are associated with the first object by more than a preset association threshold; the correlation is calculated from a matching degree between information included in the candidate resource and purchase information of the first object.

19. An information presentation device comprising:

an acquisition module configured to: in response to receiving a search request including a keyword related to a purchase demand, acquiring a multimedia resource and purchase information of a target object corresponding to the keyword, wherein the multimedia resource includes service content of the target object; and

a presentation module configured to: and displaying the multimedia resources and the purchase information of the target object on a search result page.

20. An information search apparatus comprising:

a receiving module configured to: receiving an information search request sent by terminal equipment;

an acquisition module configured to: in response to determining that the information search request comprises a keyword related to purchase demand, acquiring multimedia resources and purchase information of a target object corresponding to the keyword, wherein the multimedia resources comprise service content of the target object; and

a sending module configured to: and sending the multimedia resource and the purchase information of the target object to the terminal equipment.

21. A computer device comprising one or more processors, memory; and one or more programs, wherein the one or more programs are stored in the memory and executed by the one or more processors, the programs comprising instructions for performing the method of any of claims 1-13 or any of claims 14-18.

22. A non-transitory computer-readable storage medium containing a computer program which, when executed by one or more processors, causes the processors to perform the method of any one of claims 1-13 or the method of any one of claims 14-18.

23. A computer program product comprising computer program instructions which, when run on a computer, cause the computer to perform the method of any of claims 1-13 or the method of any of claims 14-18.

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