CN115733997A

CN115733997A - Method, device, medium and program product for presenting live associated video

Info

Publication number: CN115733997A
Application number: CN202211259080.3A
Authority: CN
Inventors: 谭梁镌
Original assignee: Shanghai Zhangmen Science and Technology Co Ltd
Current assignee: Shanghai Zhangmen Science and Technology Co Ltd
Priority date: 2022-10-14
Filing date: 2022-10-14
Publication date: 2023-03-03

Abstract

An object of the present application is to provide a method, device, medium, and program product for presenting a live associated video, including: acquiring a live video stream to be presented of a current user in relation to a target anchor in a video application; determining at least one live broadcast associated video according to the anchor identification information of the target anchor; and sending the live video stream and the at least one live related video to the user equipment of the current user so that the user equipment can synchronously present the at least one live related video when presenting the live video stream. The method and the device can improve the retention probability of the user to the target anchor, improve the matching degree of the current user and the target anchor more probably, and provide a good live broadcast environment for the user and the anchor.

Description

Method, device, medium and program product for presenting live associated video

Technical Field

The application relates to the field of communication, in particular to a technology for presenting a live associated video.

Background

With the rise of the internet, more and more websites can meet the watching requirements of audiences to the maximum extent through the integration of network live broadcast programs, for example, live broadcast websites with fire explosion day by day, online live broadcast navigation services of sports, military, entertainment and financial programs can be launched for net friends, and the requirements of the net friends for watching television live broadcast, such as game live broadcast or live broadcast with goods, can be met in a simple and rapid manner. However, when the user brushes a strange live broadcast, such as the first brushing of the live broadcast, the user does not know the live broadcast account, and the user is not interested in directly exiting the live broadcast page of the live broadcast account with a high probability.

Disclosure of Invention

It is an object of the present application to provide a method, apparatus, medium, and program product for presenting a live associated video.

According to one aspect of the application, a method for presenting a live associated video is provided, wherein the method is applied to a network device and comprises the following steps:

acquiring a live video stream to be presented about a target anchor in a video application by a current user;

determining at least one live broadcast associated video according to the anchor identification information of the target anchor;

and sending the live video stream and the at least one live related video to the user equipment of the current user so that the user equipment can synchronously present the at least one live related video when presenting the live video stream.

According to another aspect of the application, a method for presenting a live associated video is provided, wherein the method is applied to a user device and comprises the following steps:

receiving a live video stream and at least one live associated video about a target anchor broadcast, which are issued by corresponding network equipment;

synchronously presenting the at least one live associated video while presenting the live video stream through a display device.

According to one aspect of the application, a method of presenting a live associated video is provided, wherein the method comprises:

the method comprises the steps that network equipment obtains a live video stream to be presented about a target anchor in a video application of a current user;

the network equipment determines at least one live broadcast associated video according to the anchor identification information of the target anchor;

the network equipment sends the live video stream and the at least one live related video to user equipment of the current user so that the user equipment can synchronously present the at least one live related video when presenting the live video stream;

and the user equipment receives a live video stream and at least one live related video which are transmitted by the network equipment and related to the target anchor, and synchronously presents the at least one live related video when presenting the live video stream through a display device.

According to one aspect of the application, a device for presenting a live associated video is provided, wherein the device comprises:

a processor; and

a memory arranged to store computer executable instructions which, when executed, cause the processor to perform the steps of the method as described in any one of the above.

According to an aspect of the application, there is provided a computer readable storage medium having stored thereon a computer program/instructions, characterized in that the computer program/instructions, when executed, cause a system to perform the steps of performing the method as described in any of the above.

According to an aspect of the application, there is provided a computer program product comprising computer programs/instructions, characterized in that the computer programs/instructions, when executed by a processor, implement the steps of the method as described in any of the above.

Compared with the prior art, the method and the device have the advantages that when the live video stream to be presented by the current user is obtained, at least one live broadcast associated video is determined according to the anchor identification information of the target anchor; the live video stream and the at least one live related video are sent to the user equipment of the current user, so that the user equipment can synchronously present the at least one live related video when the live video stream is presented; according to the method and the device, the live broadcast associated video of the target anchor can be displayed in the live broadcast page, the current user can improve the knowledge of the target anchor through the live broadcast associated video, so that the target anchor is interested and good, the retention probability of the user to the target anchor is improved, the matching degree of the current user and the target anchor is improved at a higher rate, and a good live broadcast environment is provided for the user and the anchor.

Drawings

Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:

FIG. 1 illustrates a system topology diagram for presenting live associated video according to one embodiment of the present application;

FIG. 2 illustrates a flow diagram of a system method for presenting live associated video according to one embodiment of the present application;

FIG. 3 illustrates a flow diagram of a method of presenting live associated video according to one embodiment of the present application;

FIG. 4 shows a flow diagram of a method of presenting live associated video according to another embodiment of the present application;

FIG. 5 illustrates a device structure diagram of a network device according to one embodiment of the present application;

FIG. 6 illustrates an apparatus structure diagram of a user equipment according to an embodiment of the present application;

FIG. 7 illustrates an exemplary system that can be used to implement the various embodiments described in this application.

The same or similar reference numbers in the drawings identify the same or similar elements.

Detailed Description

The present application is described in further detail below with reference to the attached figures.

In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (e.g., central Processing Units (CPUs)), input/output interfaces, network interfaces, and memory.

The Memory may include forms of volatile Memory, random Access Memory (RAM), and/or non-volatile Memory in a computer-readable medium, such as Read Only Memory (ROM) or Flash Memory. Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase-Change Memory (PCM), programmable Random Access Memory (PRAM), static Random-Access Memory (SRAM), dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), read Only Memory (ROM), electrically Erasable Programmable Read Only Memory (EEPROM), flash Memory or other Memory technology, compact Disc Read Only Memory (CD-ROM), digital Versatile Disc (DVD) or other optical storage, magnetic tape storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device.

The device referred to in this application includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product, such as a smart phone, a tablet computer, etc., capable of performing human-computer interaction with a user (e.g., human-computer interaction through a touch panel), and the mobile electronic product may employ any operating system, such as an Android operating system, an iOS operating system, etc. The network Device includes an electronic Device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an Application Specific Integrated Circuit (ASIC), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), an embedded Device, and the like. The network device includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud of a plurality of servers; here, the Cloud is composed of a large number of computers or web servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, one virtual supercomputer consisting of a collection of loosely coupled computers. Including, but not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless Ad Hoc network (Ad Hoc network), etc. Preferably, the device may also be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.

Of course, those skilled in the art will appreciate that the foregoing is by way of example only, and that other existing or future devices, which may be suitable for use in the present application, are also encompassed within the scope of the present application and are hereby incorporated by reference.

In the description of the present application, "a plurality" means two or more unless specifically limited otherwise.

Fig. 1 illustrates a network device 100 cooperating with a user device 200 to complete presentation of a live associated video according to an exemplary scenario herein. The user equipment includes, but is not limited to, any mobile electronic product, such as a personal computer, a tablet computer, or a mobile phone, which can perform human-computer interaction with a user (e.g., human-computer interaction through a touch panel). The user equipment is provided with a corresponding video application which is used for presenting videos uploaded by users or anchor video streams and the like; the user equipment establishes communication connection with the network equipment corresponding to the video application, and transmits related data to the network equipment, so that the network equipment can synchronously present the live related video and the like. The network device includes, but is not limited to, a computer, a network host, a single network server, multiple sets of network servers, or a cloud of multiple servers.

Referring to the system topology shown in FIG. 1, FIG. 2 shows a method of presenting live associated video, according to one aspect of the subject application, the method comprising:

the method comprises the steps that network equipment obtains a live video stream to be presented of a current user in relation to a target anchor in video application;

the network equipment transmits the live video stream and the at least one live related video to the user equipment of the current user, so that the user equipment can synchronously present the at least one live related video when presenting the live video stream;

Referring to the system topology shown in fig. 1 and the system method shown in fig. 2, we specifically describe a method for presenting live associated video in the present application from the perspective of a network device and a user device, respectively.

Network device 100

Fig. 3 shows a method for presenting a live associated video according to an aspect of the present application, which is applied to a network device and mainly includes step S101, step S102, and step S103. In step S101, a live video stream to be presented about a target anchor in a video application by a current user is acquired; in step S102, determining at least one live associated video according to the anchor identification information of the target anchor; in step S103, the live video stream and the at least one live related video are sent to the user equipment of the current user, so that the user equipment synchronously presents the at least one live related video when presenting the live video stream.

Specifically, in step S101, a live video stream to be presented of a current user in a video application with respect to a target anchor is acquired. For example, a current user holds user equipment (e.g., a mobile phone, etc.), a corresponding video application is installed on the user equipment, the user equipment may present a corresponding video or an anchor video stream, etc. in the video application based on a user operation of the current user in the user equipment, for example, the video application includes a corresponding video recommendation page or a live broadcast recommendation page, etc., the user equipment may implement continuous video presentation at the user equipment end based on a touch operation of the user on a video recommendation control in the video recommendation page, such as presenting a plurality of push short videos in a short video continuous broadcast manner, etc.; the user equipment can also recommend one or more live recommended pages to the user in the live recommended pages, and sends corresponding live broadcast requests to the network equipment based on touch operation of the user on one of the one or more live recommended pages, so that the corresponding live broadcast video streams enter the corresponding live broadcast pages to be presented after the network equipment returns the corresponding live broadcast video streams, and the like. In other cases, the user equipment may also push a corresponding live broadcast page (for example, push anchor identification information of the live broadcast page or an access link of the live broadcast page, etc.) to the user while presenting a video or other live broadcast video streams, and if a touch operation of the current user on pushing the live broadcast page is obtained, the user equipment may send a corresponding live broadcast request to the network equipment, request the network equipment to return the live broadcast video stream of the pushed live broadcast page, etc. Correspondingly, the network device may determine a corresponding target anchor based on a live broadcast request of a user or an autonomous recommendation of a server, and call a live broadcast video stream to be presented by the target anchor, where the determination of the corresponding target anchor when the network device autonomously recommends may be determined based on user portrait information of a current user, and the user portrait information includes, but is not limited to, a video type and a live broadcast type frequently watched by the current user, or any one or any combination of a video type and a live broadcast type preferred to be watched by the current user, for example, the live broadcast type of the corresponding target anchor is the same as or similar to the corresponding video type/live broadcast type in the user portrait. The live video stream is used to indicate a plurality of continuous and stable Real-Time video frames uploaded by the target anchor, and the Streaming transmission of the plurality of Real-Time video frames is implemented by a specific Real Time Streaming Protocol (RTSP). The network device may first determine anchor identification information corresponding to the target anchor, and call a live video stream currently uploaded by the target anchor based on the anchor identification information, and the like. In some embodiments, the target anchor comprises an anchor that is not of interest to the current user, and/or the like. For example, in order to improve the retention rate of the current user in the video application, the network device may push the corresponding live video stream to the current user from the anchor not concerned by the current user, so as to expand the anchor contact number of the user, push the corresponding live associated video to the current user, and improve the retention rate when the user contacts a new anchor, and the like.

In step S102, at least one live associated video is determined according to the anchor identification information of the target anchor. The live related video comprises wonderful videos which can rapidly and vividly present live contents, live styles and the like of the target anchor, such as videos with high liveliness or videos with high evaluation. The live broadcast associated video can be set by the target anchor, and can also be determined by the network equipment according to the activity and/or update time of the related video of the target anchor.

In some cases, the network device obtains a historical viewing record of the current user in the video application, and if the historical viewing record does not include the live viewing record of the target anchor, determines at least one live associated video according to anchor identification information of the target anchor. For example, after acquiring a live video stream of a target anchor to be delivered to a current user, the network device determines whether to deliver at least one live associated video corresponding to the target anchor according to a relationship between the target anchor and the current user, for example, if it is determined that the target anchor is an attention anchor of the current user, the current user knows the target anchor relatively, and the network device can directly transmit the live video stream to a user device of the current user; for example, if the current user does not watch the target anchor, the network device may determine one or more live associated videos from the database and transmit the one or more live associated videos to the user device, so that the current user can know the live content, the live genre, and the like of the target anchor. The network device stores one or more historical watching records of a user, each historical watching record comprises user identification information of a current user and video/live video identification information/live broadcasting identification information and the like watched by the user, and the network device can call all historical watching records of the user or historical watching records of a recent time period (for example, within one month, within three months and the like) based on the user identification information of the current user, and inquire whether the live broadcasting watching records of a corresponding target anchor are included or not based on the historical watching records. For example, corresponding video/live broadcast identification information is determined according to each historical viewing record, so that whether the live broadcast identification information is matched with anchor identification information of a target anchor or not is determined according to the live broadcast identification information, wherein the live broadcast identification information is used for indicating indication information of a unique identification of a corresponding live broadcast page, such as any item or any combination of access address information, a serial number and an anchor name of the live broadcast page, the anchor identification information of the corresponding target anchor is used for indicating any item or any combination of the anchor name, a head portrait and an access address, the serial number and the like of the corresponding live broadcast page, and if the corresponding live broadcast identification information is matched with the anchor identification information, the corresponding live broadcast pages are determined to be the same live broadcast page. If it is determined that the historical viewing record matched with the target anchor does not exist in the corresponding historical viewing record, it is determined that the current user is a new audience or a regression audience of the target anchor, and the network device may issue the live broadcast associated video corresponding to the target anchor to the current user.

In some cases, the target anchor may also upload a corresponding broadcast distribution video in the video application while live, so that when the current user matches the historical viewing record, the distribution video of the target anchor may not be considered, for example, only the live viewing record in the historical viewing record of the current user is matched; or, the network device may also match both the live viewing record and the video viewing record when matching the historical viewing record, and if the current user does not view the published video and the live broadcast of the target anchor, determine that the current user does not have any knowledge about the target anchor, and the network device issues the corresponding live broadcast associated video to the current user.

In step S103, the live video stream and the at least one live related video are sent to the user equipment of the current user, so that the user equipment synchronously presents the at least one live related video when presenting the live video stream. For example, after determining the corresponding live video stream and the at least one live related video, the network device issues the live video stream and the at least one live related video to the user device of the current user, and if determining the device identification information of the corresponding user device based on the user identification information of the current user, establishes a communication connection with the user device through the device identification information, and issues the live video stream and the at least one live related video to the corresponding user device through the communication connection. The live video stream and the at least one live associated video may be transmitted to the user equipment at the same time, or the live video stream may be delivered to the corresponding user equipment first, and the corresponding live associated video is subsequently delivered to the user equipment, for example, the network equipment may generate a corresponding associated video control according to the at least one live associated video, and deliver the live video stream and the associated video control to the corresponding user equipment, the user equipment presents the live video stream on a live page of a target anchor broadcast through a display device (e.g., a liquid crystal display, etc.), and presents the corresponding associated video control in the live page, if a touch operation of a current user on the associated video control is obtained, the user equipment sends a video acquisition request related to the at least one live associated video to the network equipment based on the touch operation, and the network equipment may deliver the at least one live associated video to the user equipment based on the video acquisition request. In some cases, the network device may issue a live video stream and at least one live associated video to the user device at the same time, the user device generates a corresponding associated video control according to the at least one live associated video, presents the live video stream on a live page of a target anchor through a display device (e.g., a liquid crystal display, etc.), presents the corresponding associated video control in the live page, and if a touch operation of a current user on the associated video control is obtained, the user device calls the at least one locally cached live associated video based on the touch operation, thereby presenting the live video stream and simultaneously presenting the at least one live associated video in synchronization on the live page.

In some cases, when the live video stream and the at least one live related video are played synchronously, related videos in the at least one live related video are sequentially presented on a live page of the live related video, specifically, the live related video and the corresponding at least one live related video are presented synchronously in a form of split screen, small window, picture-in-picture, or the like. In some cases, when the live video stream and at least one live associated video are synchronously presented on the live page, one of the live video stream and the live associated video is in a silent state, for example, the live video stream or the audio presentation of the live associated video is closed; preferentially, when the live video stream and at least one live related video are synchronously presented on a live page, the user equipment firstly closes the audio presentation of the live video stream, and starts the audio presentation of the live video stream and the like after the at least one live related video is sequentially presented.

In some embodiments, in step S101, a live request sent by a user device of a current user based on a user operation of the current user and related to the target anchor is received, where the live request includes anchor identification information of the target anchor. For example, the user equipment sets a corresponding live broadcast recommendation page in the video application or sets a related live broadcast recommendation area in a live broadcast page of another anchor, or the user equipment can share the live broadcast page in the video application of the user equipment, and the user equipment can send a live broadcast request related to a target anchor to the network equipment based on a touch operation of the user equipment on anchor identification information related to the target anchor, where the anchor identification information of the target anchor can be pushed to a current user by the network equipment (for example, on the corresponding live broadcast recommendation page or another live broadcast page), and can also be shared to the current user by a user friend of the current user through a user chat window or a social space, and the like. After the network device obtains the anchor identification information of the target anchor, the network device may determine a real-time live video stream currently uploaded by the target anchor based on the anchor identification information, and use the real-time live video stream as a live video stream to be presented by a current user, and the like.

In some embodiments, the method further includes step S104 (not shown), in step S104, receiving a video push request in the video application, sent by the user equipment, where the video push request includes user identification information of the current user; determining a plurality of push videos according to the user identification information, and sequentially issuing the push videos to the user equipment so that the user equipment sequentially presents the push videos; in step S101, if the video push number of the multiple push videos meets a preset video push number threshold, a corresponding target anchor is determined from multiple anchors in a live broadcast state, and a live video stream of the target anchor is acquired as a live video stream to be presented of the current user. For example, the video application is provided with a video push function, and after the user equipment triggers the video push function based on a user operation, the user equipment continuously presents a plurality of push videos, for example, the video push function is automatically performed without a user operation after a certain video is played, or a video push page is provided in the video application, a plurality of push videos are continuously pushed in the video push page, and the like, and certainly, the network equipment pushes a live broadcast page after pushing a plurality of push videos, and the like. In some cases, the video application mainly pushes videos, such as continuously pushing videos of a plurality of short videos and then performing live push again, where the short videos generally refer to videos that are spread on new media of the internet within 5 minutes. After the network device sequentially issues the multiple push videos to the user device for presentation, if the video push quantity of the multiple push videos meets a preset video push quantity threshold (for example, five times or six times of push), determining a corresponding target anchor from multiple anchors in a live state in the video application, and acquiring a corresponding live video stream, for example, randomly selecting or selecting a goods-carrying anchor corresponding to a user-associated commodity or a game anchor of a game in which the user is interested, and the like.

In some embodiments, the determining a corresponding target anchor from a plurality of anchors in a live state includes: and if the video publishing user of a certain push video in the plurality of push videos is in a live broadcast state, determining the video publishing user as a corresponding target anchor. For example, the network device may determine, based on the historical viewing record of the current user, that a corresponding target anchor is determined from among the anchors of videos and/or live broadcasts that the user has not viewed; in other situations, the network device firstly performs video stream pushing, determines a corresponding target anchor from video publishing users corresponding to the video pushing in the process of pushing the videos, and performs live broadcast pushing and live broadcast associated video pushing on the basis that the user has certain knowledge about the videos published by the user, so that the knowledge of the user about the target anchor is further improved, the retention rate of the user relative to the target anchor is improved, and the like. The corresponding anchor account can start live broadcasting in the video application, and can also upload corresponding release videos and the like in the video application, and the network equipment can issue the corresponding release videos as push videos to the user equipment, and push live broadcasting pages of the anchor in a live broadcasting state at present when the live broadcasting needs to be pushed.

In some implementations, the plurality of push videos includes an immersive video, and the live video stream includes an immersive live video stream. For example, the plurality of push videos are immersive presented at the user device side, e.g., immersive videos are presented to the user device in a form of filling up a display screen of the user device of the current user, and corresponding immersive live video streams are also presented to the user device in a form of filling up a display screen of the user device. When the network equipment synchronously presents the corresponding live broadcast associated video, the corresponding live broadcast associated video can be presented in the current display screen in the forms of picture-in-picture, small window and the like, and the corresponding live broadcast video stream still fills the display screen; or when the network equipment synchronously presents the corresponding live broadcast associated video, the live broadcast associated video and the live broadcast video stream are presented in a split screen mode, and the live broadcast associated video and the live broadcast video stream fully fill the display screen of the user equipment through reasonable layout.

In some embodiments, the determining at least one live associated video according to the anchor identification information of the target anchor includes: and determining a main broadcast video set of the target main broadcast according to the main broadcast identification information of the target main broadcast, and determining at least one live broadcast associated video from the main broadcast video set. For example, the network device obtains anchor identification information corresponding to the target anchor, for example, receives anchor identification information included in a live broadcast request uploaded by the user device or determines corresponding anchor identification information based on user image information. The network equipment stores a main broadcast video set of each main broadcast, the corresponding main broadcast video set is used for storing videos released by the main broadcast or related to live broadcast, and a mapping relation is established between each main broadcast video set and the corresponding main broadcast identification information. The network device may determine, based on the anchor identification information of the target anchor, an anchor video set corresponding to the target anchor, and determine one or more corresponding live associated videos from the anchor video set of the target anchor, for example, randomly select one or more videos from the anchor video set of the target anchor, or select a video with a high degree of popularity, or the like. As in some embodiments, the anchor video set includes one or more post videos that the target anchor posts; wherein the determining at least one live associated video from the set of anchor videos comprises: and determining at least one live broadcast associated video meeting the video popularity condition according to the video popularity information of the one or more published videos. For example, the anchor video set includes one or more anchor videos that are published in a video application by a target anchor, the one or more anchor videos can be watched, liked, commented, forwarded, and the like by users in the video application, and the network device can count the number of watched, liked, commented, forwarded users, and the like of each anchor video, so as to determine the video popularity information of each anchor video, for example, assign corresponding weights to the number of watched, liked, commented, and forwarded users, and determine the video popularity information of each anchor video in a weighting manner. The network equipment determines a release video with video heat information meeting the video heat condition from one or more release videos, and takes the corresponding release video as a live broadcast associated video, so as to determine at least one live broadcast associated video. The video popularity information meeting the video popularity condition includes but is not limited to: the video heat information is greater than or equal to a video heat threshold value and the like; the video ranking of the video popularity information is top N in one or more release videos, wherein N is a positive integer and the like. Of course, those skilled in the art will appreciate that the above-described video popularity information is merely exemplary, and that other video popularity information, now or hereafter, that may be present and/or later become available and/or available in the present application, is also encompassed within the scope of the present application and is hereby incorporated by reference.

In some implementations, the set of anchor videos includes one or more live clip videos of the target anchor; the method further includes step S105 (not shown), in step S105, acquiring one or more historical live broadcast videos of the target anchor and live broadcast popularity information of the one or more historical live broadcast videos; and if the live broadcast heat information of a live broadcast video interval in the one or more historical live broadcast videos meets the live broadcast heat condition, generating a corresponding live broadcast cutting video according to the live broadcast video interval. For example, the network device may further store a historical live video of the target anchor, and cut out one or more live cut videos and the like from the historical live video of the target anchor, specifically, the network device queries and determines the one or more historical live videos of the target anchor according to anchor identification information of the target anchor, where the historical live video has live popularity information corresponding thereto, for example, live popularity information and the like corresponding to each time period or time in the historical live video, and the live popularity information is determined by the number of viewing users corresponding to the live video, a live value (for example, a live gift and the like), and the like. The network equipment determines a video time length interval of which the live broadcast heat information is greater than or equal to a live broadcast heat threshold value according to the live broadcast heat information of each moment in one or more historical live broadcast videos, cuts the historical live broadcast video corresponding to the video time length interval into independent videos so as to determine the cut videos corresponding to the live broadcast, and the like; the corresponding live broadcast heat threshold may be determined by the network device through statistical data, or determined according to the average heat information of the target anchor (for example, the corresponding live broadcast heat threshold is 1.5 times to 2 times of the average heat information). The network device can determine one or more live broadcast cut videos corresponding to one or more historical live broadcast videos based on the one or more live broadcast videos, the corresponding live broadcast cut videos do not need to correspond to the historical live broadcast videos one by one, and the like. The corresponding anchor video set may include one or a combination of two of the live cut video and the release video, and the like, and of course, the corresponding anchor video set may further include other videos that can indicate the anchor live style and the live content of the target anchor, for example, live related videos of the target anchor made by other users, and the like.

In some implementations, the determining at least one live associated video from the set of anchor videos includes: and determining one or more anchor videos with the video update time closest to the current time according to the video update time of each anchor video in the anchor video set, and determining the one or more anchor videos as at least one live broadcast associated video. For example, in addition to determining the corresponding live associated video according to the video corresponding heat/liveness and the like in the anchor video set, the network device may determine the latest one or more anchor videos according to the video update time of each anchor video, and take the latest one or more anchor videos as the corresponding live associated video, where the anchor videos include, but are not limited to, release videos and/or live clip videos and the like. If the historical viewing record corresponding to the current user is the recent time period (for example, three months or six months) of the current user, etc., the current user may be a regression viewing user of the target anchor, and if the current user has viewed the live broadcast of the target anchor, etc., the recent live broadcast associated video of the target anchor needs to be provided to the regression viewing user, so as to improve the knowledge of the current user about the recent live broadcast content, style, etc. of the target anchor. Specifically, the network device determines one or more anchor videos with video update time closest to the current time according to video update time (corresponding to release time of the video or live time of cutting corresponding historical live videos and the like) of each anchor video in the anchor video set, and determines the one or more anchor videos as at least one live related video and the like.

User equipment 200

Fig. 4 shows a method for presenting a live associated video, applied to a user equipment, according to an aspect of the present application, where the method includes step S201 and step S202. In step S201, receiving a live video stream and at least one live associated video about a target anchor, which are delivered by a corresponding network device; in step S202, the at least one live associated video is synchronously presented while the live video stream is presented by a display device.

For example, a current user holds user equipment (e.g., a mobile phone, etc.), a corresponding video application is installed on the user equipment, the user equipment may present a corresponding video or an anchor video stream, etc. in the video application based on a user operation of the current user in the user equipment, for example, the video application includes a corresponding video recommendation page or a live broadcast recommendation page, etc., the user equipment may implement continuous video presentation at the user equipment end based on a touch operation of the user on a video recommendation control in the video recommendation page, such as presenting a plurality of push short videos in a short video continuous broadcast manner, etc.; the user equipment can also recommend one or more live broadcast recommendation pages to the user in the live broadcast recommendation pages, and sends a corresponding live broadcast request to the network equipment based on the touch operation of the user on one live broadcast recommendation page in the one or more live broadcast recommendation pages, so that the network equipment returns a corresponding live broadcast video stream and then enters the corresponding live broadcast page to present the corresponding live broadcast video stream and the like. In other cases, the user equipment may also push a corresponding live broadcast page (for example, push anchor identification information of the live broadcast page or an access link of the live broadcast page, etc.) to the user while presenting a video or other live broadcast video streams, and if a touch operation of the current user on pushing the live broadcast page is obtained, the user equipment may send a corresponding live broadcast request to the network equipment, request the network equipment to return the live broadcast video stream of the pushed live broadcast page, etc. Correspondingly, the network device may determine a corresponding target anchor based on a live broadcast request of a user or an autonomous recommendation of a server, and call a live broadcast video stream to be presented by the target anchor, where the determination of the corresponding target anchor when the network device autonomously recommends may be determined based on user portrait information of a current user, and the user portrait information includes, but is not limited to, a video type and a live broadcast type frequently watched by the current user, or any one or any combination of a video type and a live broadcast type preferred to be watched by the current user, for example, the live broadcast type of the corresponding target anchor is the same as or similar to the corresponding video type/live broadcast type in the user portrait. The live video stream is used to indicate a plurality of continuous and stable Real-Time video frames uploaded by the target anchor, and the Streaming transmission of the plurality of Real-Time video frames is implemented by a specific Real Time Streaming Protocol (RTSP). The network device may first determine anchor identification information corresponding to the target anchor, and call a live video stream currently uploaded by the target anchor based on the anchor identification information, and the like. In some embodiments, the target anchor comprises an anchor that is not of interest to the current user, and/or the like. For example, in order to improve the retention rate of the current user in the video application, the network device may push the corresponding live video stream to the current user from the anchor not concerned by the current user, so as to expand the anchor contact number of the user, push the corresponding live associated video to the current user, and improve the retention rate when the user contacts a new anchor, and the like.

For example, the live related video includes a highlight video capable of quickly and vividly presenting live content, a live style and the like of the target anchor, such as a video with higher liveness or a video with higher evaluation. The live broadcast associated video can be set by the target anchor, and can also be determined by the network equipment according to the activity and/or the updating time of the related video of the target anchor. In some cases, after acquiring a live video stream of a target anchor to be delivered to a current user, a network device determines whether to deliver at least one live associated video corresponding to the target anchor according to a relationship between the target anchor and the current user, for example, if it is determined that the target anchor is an attention anchor of the current user, the current user knows the target anchor relatively, and the network device can directly transmit the live video stream to a user device of the current user; for example, if the current user does not watch the target anchor, the network device may determine one or more live associated videos from the database and transmit the one or more live associated videos to the user device, so that the current user can know the live content, the live genre, and the like of the target anchor. The network device stores one or more historical watching records of a user, each historical watching record comprises user identification information of a current user and video/live video identification information/live broadcasting identification information and the like watched by the user, and the network device can call all historical watching records of the user or historical watching records of a recent time period (for example, within one month, within three months and the like) based on the user identification information of the current user, and inquire whether the live broadcasting watching records of a corresponding target anchor are included or not based on the historical watching records. For example, corresponding video/live broadcast identification information is determined according to each historical viewing record, so that whether the live broadcast identification information is matched with anchor identification information of a target anchor or not is determined according to the live broadcast identification information, wherein the live broadcast identification information is used for indicating indication information of a unique identification of a corresponding live broadcast page, such as any item or any combination of access address information, a serial number and an anchor name of the live broadcast page, the anchor identification information of the corresponding target anchor is used for indicating any item or any combination of the anchor name, a head portrait and an access address, the serial number and the like of the corresponding live broadcast page, and if the corresponding live broadcast identification information is matched with the anchor identification information, the corresponding live broadcast pages are determined to be the same live broadcast page. If it is determined that the historical viewing record matched with the target anchor does not exist in the corresponding historical viewing record, it is determined that the current user is a new audience or a regression audience of the target anchor, and the network device may issue the live broadcast associated video corresponding to the target anchor to the current user.

In some cases, the target anchor may upload a corresponding broadcast release video in a video application while live, so that when the current user matches a historical viewing record, the release video of the target anchor may not be considered, for example, only the live viewing record in the historical viewing record of the current user is matched; or, the network device may also match both the live viewing record and the video viewing record when matching the historical viewing record, and if the current user does not view the published video and the live broadcast of the target anchor, determine that the current user does not have any knowledge about the target anchor, and the network device issues the corresponding live broadcast associated video to the current user.

For example, after determining the corresponding live video stream and the at least one live related video, the network device issues the live video stream and the at least one live related video to the user device of the current user, and if determining the device identification information of the corresponding user device based on the user identification information of the current user, establishes a communication connection with the user device through the device identification information, and issues the live video stream and the at least one live related video to the corresponding user device through the communication connection. The live video stream and the at least one live associated video may be transmitted to the user equipment at the same time, or the live video stream may be delivered to the corresponding user equipment first, and the corresponding live associated video is subsequently delivered to the user equipment, for example, the network equipment may generate a corresponding associated video control according to the at least one live associated video, and deliver the live video stream and the associated video control to the corresponding user equipment, the user equipment presents the live video stream on a live page of a target anchor broadcast through a display device (e.g., a liquid crystal display, etc.), and presents the corresponding associated video control in the live page, if a touch operation of a current user on the associated video control is obtained, the user equipment sends a video acquisition request related to the at least one live associated video to the network equipment based on the touch operation, and the network equipment may deliver the at least one live associated video to the user equipment based on the video acquisition request. As in some embodiments, the method further includes step S203 (not shown), in step S203, generating a corresponding associated video presentation control according to the at least one live associated video, and presenting the associated video presentation control to a live page of the target anchor; in step S202, if the touch operation of the current user with respect to the associated video presentation control is obtained, the at least one live associated video is presented synchronously while the live video stream is presented through the display device. In some cases, the network device may issue a live video stream and at least one live associated video to the user device at the same time, the user device generates a corresponding associated video control according to the at least one live associated video, presents the live video stream on a live page of a target anchor through a display device (e.g., a liquid crystal display, etc.), presents the corresponding associated video control in the live page, and if a touch operation of a current user on the associated video control is obtained, the user device calls the at least one locally cached live associated video based on the touch operation, thereby presenting the live video stream and simultaneously presenting the at least one live associated video in synchronization on the live page.

In some embodiments, said synchronously presenting the at least one live associated video while presenting the live video stream through a display device comprises: presenting the at least one live associated video in sequence and synchronously while presenting the live video stream through a display device, wherein the at least one live associated video closes audio presentation of the live video stream while being presented; and if the at least one live broadcast associated video is presented completely, restoring the audio presentation of the live broadcast video stream. For example, when the live video stream and the at least one live related video are played synchronously, related videos in the at least one live related video are sequentially presented on a live page of the live related video, specifically, the live related video and the corresponding at least one live related video are presented synchronously in a form of split screen, small window, picture-in-picture, or the like. In some cases, when the live video stream and at least one live associated video are presented on the live page synchronously, one of the live video stream and the live associated video is in a silent state, e.g., the live video stream or the audio presentation of the live associated video is turned off; preferentially, when the live video stream and at least one live related video are synchronously presented on a live page, the user equipment firstly closes the audio presentation of the live video stream, and starts the audio presentation of the live video stream and the like after the at least one live related video is sequentially presented.

Embodiments of a method for presenting a live associated video according to an aspect of the present application are mainly described above, and in addition, specific devices capable of implementing the embodiments are provided, and we now refer to fig. 5 and fig. 6.

Fig. 5 illustrates a network device 100 for presenting live associated video according to an aspect of the subject application, which generally includes a one-to-one module 101, a two-to-two module 102, and a three-to-three module 103. A module 101, configured to obtain a live video stream to be presented in relation to a target anchor in a video application by a current user; a secondary module 102, configured to determine at least one live associated video according to anchor identification information of the target anchor; a third module 103, configured to send the live video stream and the at least one live related video to the user equipment of the current user, so that the user equipment synchronously presents the at least one live related video when presenting the live video stream.

Here, the specific implementation corresponding to the one-to-one module 101, the two-to-two module 102, and the one-to-three module 103 shown in fig. 5 is the same as or similar to the embodiment of the step S101, the step S102, and the step S103 shown in fig. 3, and therefore, the detailed description is omitted, and the specific implementation is included herein by reference.

In some embodiments, the target anchor comprises an anchor that is not of interest to the current user, and/or the like.

In some embodiments, a module 101 is configured to receive a live request, which is sent by a user device of a current user based on a user operation of the current user and is related to the target anchor, where the live request includes anchor identification information of the target anchor.

In some embodiments, the network device further includes a fourth module (not shown) for receiving a video push request in the video application, where the video push request is sent by the user device, and the video push request includes the user identification information of the current user; determining a plurality of push videos according to the user identification information, and sequentially issuing the push videos to the user equipment so that the user equipment can sequentially present the push videos; the one-to-one module 101 is configured to determine a corresponding target anchor from multiple anchors in a live broadcast state if the video push quantity of the multiple push videos meets a preset video push quantity threshold, and acquire a live video stream of the target anchor as a live video stream to be presented of the current user. In some embodiments, the determining a corresponding target anchor from a plurality of anchors in a live state comprises: and if the video publishing user of a certain push video in the plurality of push videos is in a live broadcast state, determining the video publishing user as a corresponding target anchor.

In some implementations, the plurality of push videos includes an immersive video, and the live video stream includes an immersive live video stream.

In some embodiments, the determining at least one live associated video according to the anchor identification information of the target anchor includes: determining a main broadcast video set of the target main broadcast according to the main broadcast identification information of the target main broadcast, and determining at least one live broadcast associated video from the main broadcast video set. As in some embodiments, the anchor video set includes one or more post videos that the target anchor posts; wherein the determining at least one live associated video from the set of anchor videos comprises: and determining at least one live broadcast associated video meeting the video popularity condition according to the video popularity information of the one or more published videos.

In some implementations, the set of anchor videos includes one or more live tailored videos of the target anchor; the network device further comprises a fifth module (not shown) for acquiring one or more historical live videos of the target anchor and live popularity information of the one or more historical live videos; and if the live broadcast heat information of a certain live broadcast video interval in the one or more historical live broadcast videos meets the live broadcast heat condition, generating a corresponding live broadcast cutting video according to the certain live broadcast video interval.

In some implementations, the determining at least one live associated video from the set of anchor videos includes: and determining one or more anchor videos with the video update time closest to the current time according to the video update time of each anchor video in the anchor video set, and determining the one or more anchor videos as at least one live broadcast associated video.

Here, the specific implementation manners of the four modules and the five modules are the same as or similar to the embodiments of the step S104 and the step S105, and thus are not repeated herein and are included herein by way of reference.

Fig. 6 illustrates a user device 200 for presenting a live associated video according to an aspect of the subject application, the user device 200 including two modules, one 201 and two 202. A module 201, configured to receive a live video stream about a target anchor and at least one live associated video, where the live video stream is sent by a corresponding network device; a second module 202 for synchronously presenting the at least one live associated video when the live video stream is presented by a display device.

In some embodiments, the user equipment further includes a second-third module (not shown) for generating a corresponding associated video presentation control according to the at least one live associated video, and presenting the associated video presentation control to a live page of the target anchor; the second module 202, if the touch operation of the current user about the associated video presentation control is obtained, is configured to synchronously present the at least one live associated video when the live video stream is presented through the display device. In some embodiments, said synchronously presenting the at least one live associated video while presenting the live video stream through a display device comprises: synchronously presenting the at least one live related video in sequence when the live video stream is presented through a display device, wherein the at least one live related video closes the audio presentation of the live video stream when presented; and if the at least one live broadcast associated video is presented completely, restoring the audio presentation of the live broadcast video stream.

Here, the specific implementation of the two-in-one module 201, the two-in-two module 202, and the two-in-three module are the same as or similar to the embodiments of the step S201, the step S202, and the step S203, and therefore are not repeated herein and are included herein by way of reference.

In addition to the methods and apparatus described in the embodiments above, the present application also provides a computer readable storage medium storing computer code that, when executed, performs the method as described in any of the preceding claims.

The present application also provides a computer program product, which when executed by a computer device, performs the method of any of the preceding claims.

The present application further provides a computer device, comprising:

one or more processors;

a memory for storing one or more computer programs;

the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.

FIG. 7 illustrates an exemplary system that can be used to implement the various embodiments described herein;

in some embodiments, as shown in FIG. 7, the system 300 can be implemented as any of the above-described devices in the various embodiments. In some embodiments, system 300 may include one or more computer-readable media (e.g., system memory or NVM/storage 320) having instructions and one or more processors (e.g., processor(s) 305) coupled with the one or more computer-readable media and configured to execute the instructions to implement modules to perform the actions described herein.

For one embodiment, system control module 310 may include any suitable interface controllers to provide any suitable interface to at least one of processor(s) 305 and/or any suitable device or component in communication with system control module 310.

The system control module 310 may include a memory controller module 330 to provide an interface to the system memory 315. Memory controller module 330 may be a hardware module, a software module, and/or a firmware module.

System memory 315 may be used, for example, to load and store data and/or instructions for system 300. For one embodiment, system memory 315 may include any suitable volatile memory, such as suitable DRAM. In some embodiments, the system memory 315 may include a double data rate type four synchronous dynamic random access memory (DDR 4 SDRAM).

For one embodiment, system control module 310 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 320 and communication interface(s) 325.

For example, NVM/storage 320 may be used to store data and/or instructions. NVM/storage 320 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more Hard Disk Drives (HDDs), one or more Compact Disc (CD) drives, and/or one or more Digital Versatile Disc (DVD) drives).

NVM/storage 320 may include storage resources that are physically part of the device on which system 300 is installed or may be accessed by the device and not necessarily part of the device. For example, NVM/storage 320 may be accessible over a network via communication interface(s) 325.

Communication interface(s) 325 may provide an interface for system 300 to communicate over one or more networks and/or with any other suitable device. System 300 may wirelessly communicate with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.

For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) (e.g., memory controller module 330) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be packaged together with logic for one or more controller(s) of the system control module 310 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310. For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with logic for one or more controller(s) of the system control module 310 to form a system on a chip (SoC).

In various embodiments, system 300 may be, but is not limited to being: a server, a workstation, a desktop computing device, or a mobile computing device (e.g., a laptop computing device, a handheld computing device, a tablet, a netbook, etc.). In various embodiments, system 300 may have more or fewer components and/or different architectures. For example, in some embodiments, system 300 includes one or more cameras, a keyboard, a Liquid Crystal Display (LCD) screen (including a touch screen display), a non-volatile memory port, multiple antennas, a graphics chip, an Application Specific Integrated Circuit (ASIC), and speakers.

It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, as an Application Specific Integrated Circuit (ASIC), a general purpose computer or any other similar hardware device. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.

In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Those skilled in the art will appreciate that the form in which the computer program instructions reside on a computer-readable medium includes, but is not limited to, source files, executable files, installation package files, and the like, and that the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Computer-readable media herein can be any available computer-readable storage media or communication media that can be accessed by a computer.

Communication media includes media by which communication signals, including, for example, computer readable instructions, data structures, program modules, or other data, are transmitted from one system to another. Communication media may include conductive transmission media such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (non-conductive transmission) media capable of propagating energy waves such as audio, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied in a modulated data signal, for example, in a wireless medium such as a carrier wave or similar mechanism such as is embodied as part of spread spectrum techniques. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital, or hybrid modulation techniques.

By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory such as random access memory (RAM, DRAM, SRAM); and non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memories (MRAM, feRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed that are capable of storing computer-readable information/data for use by a computer system.

An embodiment according to the present application herein comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or solution according to embodiments of the present application as described above.

It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.

Claims

1. A method for presenting a live associated video, wherein the method is applied to a network device and comprises the following steps:

acquiring a live video stream to be presented of a current user in relation to a target anchor in a video application;

2. The method of claim 1, wherein the obtaining of the live video stream to be presented of the current user in the video application with respect to the target anchor comprises:

and receiving a live broadcast request which is sent by user equipment of a current user based on the user operation of the current user and is about the target anchor, wherein the live broadcast request comprises anchor identification information of the target anchor.

3. The method of claim 1, wherein the method further comprises:

receiving a video pushing request in the video application, which is sent by the user equipment, wherein the video pushing request comprises user identification information of the current user;

determining a plurality of push videos according to the user identification information, and sequentially issuing the push videos to the user equipment so that the user equipment sequentially presents the push videos;

the acquiring of the to-be-presented live video stream of the current user about the target anchor in the video application includes:

if the video push quantity of the push videos meets a preset video push quantity threshold value, determining a corresponding target anchor from a plurality of anchors in a live broadcast state, and acquiring a live broadcast video stream of the target anchor as a live broadcast video stream to be presented of the current user.

4. The method of claim 3, wherein the determining a corresponding target anchor from a plurality of anchors in a live state comprises:

and if the video publishing user of a certain push video in the plurality of push videos is in a live broadcast state, determining the video publishing user as a corresponding target anchor.

5. The method of claim 3 or 4, wherein the plurality of push videos includes an immersive video, and the live video stream includes an immersive live video stream.

6. The method of any of claims 1-5, wherein the determining at least one live associated video from the anchor identification information of the target anchor comprises:

and determining a main broadcast video set of the target main broadcast according to the main broadcast identification information of the target main broadcast, and determining at least one live broadcast associated video from the main broadcast video set.

7. The method of claim 6, wherein the anchor video set includes one or more post videos posted by the target anchor; wherein the determining at least one live associated video from the anchor video set comprises:

and determining at least one live broadcast associated video meeting the video popularity condition according to the video popularity information of the one or more published videos.

8. The method of claim 6, wherein the anchor video collection includes one or more live tailored videos of the target anchor; wherein the method further comprises:

acquiring one or more historical live broadcast videos of the target anchor and live broadcast heat information of the one or more historical live broadcast videos;

and if the live broadcast heat information of a live broadcast video interval in the one or more historical live broadcast videos meets the live broadcast heat condition, generating a corresponding live broadcast cutting video according to the live broadcast video interval.

9. The method of any of claims 6-8, wherein the determining at least one live associated video from the set of anchor videos comprises:

and determining one or more anchor videos with the video update time closest to the current time according to the video update time of each anchor video in the anchor video set, and determining the one or more anchor videos as at least one live broadcast associated video.

10. The method of any of claims 1-9, wherein the target anchor comprises an anchor that is not of interest to the current user.

11. A method for presenting live associated video, wherein the method is applied to user equipment and comprises the following steps:

receiving a live video stream and at least one live associated video which are transmitted by corresponding network equipment and related to a target anchor;

12. The method of claim 11, wherein the method further comprises:

generating a corresponding associated video presentation control according to the at least one live broadcast associated video, and presenting the associated video presentation control to a live broadcast page of the target anchor;

wherein said synchronously presenting the at least one live associated video while presenting the live video stream through a display device comprises:

and if the touch operation of the current user about the associated video presentation control is acquired, synchronously presenting the at least one live associated video when the live video stream is presented through a display device.

13. The method of claim 11 or 12, wherein said synchronously presenting the at least one live associated video while presenting the live video stream via a display device comprises:

synchronously presenting the at least one live related video in sequence when the live video stream is presented through a display device, wherein the at least one live related video closes the audio presentation of the live video stream when presented;

and if the at least one live broadcast associated video is presented completely, restoring the audio presentation of the live broadcast video stream.

14. A method of presenting a live associated video, wherein the method comprises:

15. A device for presenting live associated video, wherein the device comprises:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the steps of the method of any one of claims 1 to 13.

16. A computer-readable storage medium having stored thereon a computer program/instructions, characterized in that the computer program/instructions, when executed, cause a system to perform the steps of performing the method according to any one of claims 1 to 13.

17. A computer program product comprising computer program/instructions, characterized in that the computer program/instructions, when executed by a processor, implement the steps of the method of any of claims 1 to 13.