CN115689682A - Commodity explanation sequence adjusting method, device, medium and equipment in live broadcast process - Google Patents
Commodity explanation sequence adjusting method, device, medium and equipment in live broadcast process Download PDFInfo
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Abstract
According to the commodity explanation sequence adjusting method, device, medium and equipment in the live broadcasting process, before the live broadcasting of the target broadcasting room, a commodity list configured for the target broadcasting room in advance can be obtained, the commodity list comprises commodity information corresponding to a plurality of commodities which are sequenced according to initial attention, after the live broadcasting of the target broadcasting room is started, current flow data of the target broadcasting room can be obtained, the current attention of each commodity in the commodity list is calculated according to the current flow data, the commodity information in the commodity list is reordered according to the current attention of each commodity, and the reordered commodity list is sent to the main broadcasting end, so that a user of the main broadcasting end can adjust the current commodity explanation sequence by referring to the sequencing result of each commodity in the commodity list, so that the commodities with higher current attention of the user are preferentially recommended and explained, further, the exchange conversion rate is promoted, and the commodity sales efficiency of a platform is improved.
Description
Technical Field
The present application relates to the field of live broadcast technologies, and in particular, to a method, an apparatus, a medium, and a device for adjusting a commodity explanation sequence in a live broadcast process.
Background
With the rise of live broadcast platforms, people's daily life has also changed greatly, and more live broadcast users recommend and sell commodities through live broadcast platforms.
At present, when a user wants to recommend and sell commodities on a live broadcasting platform, a corresponding live broadcasting room is generally established on the live broadcasting platform, before broadcasting, an explanation sequence of each commodity is preset according to self experience by an anchor broadcaster or a professional, the commodities are explained in sequence according to the fixed sequence after broadcasting, audiences entering the live broadcasting room have certain randomness, and different audience demands are different. Therefore, the explanation of the commodities in the order determined in the above manner may not well meet the purchasing demand of the dynamically changing viewers, resulting in a low transaction conversion rate and sales efficiency of the commodities.
Disclosure of Invention
The purpose of this application aims at solving one of above-mentioned technical defect at least, and especially live among the prior art in-process commodity explanation order is fixed, explains the commodity according to fixed explanation order, probably can not satisfy the spectator's that dynamic change purchase demand well to lead to the lower technical defect of the transaction conversion rate and the sales efficiency of commodity.
The application provides a commodity explanation sequence adjusting method in a live broadcasting process, which comprises the following steps:
the method comprises the steps of obtaining a commodity list configured for a target live broadcast room in advance, wherein the commodity list comprises commodity information corresponding to a plurality of commodities which are sequenced according to initial attention;
acquiring current flow data of the target live broadcast room in the starting process of the target live broadcast room;
calculating the current attention of each commodity in the commodity list according to the current flow data, and reordering the commodity information in the commodity list according to the current attention of each commodity;
and pushing the reordered commodity list to an anchor terminal so that a user of the anchor terminal can adjust the current commodity explanation sequence by referring to the reordered commodity list.
Optionally, the calculating the current attention of each commodity in the commodity list according to the current flow data includes:
determining the current newly increased flow of each commodity in the commodity list, the current flow source of the current newly increased flow and the corresponding PV number according to the current flow data;
and aiming at each commodity, calculating the current attention increment of the commodity according to the current flow source of the commodity and the corresponding PV number, and calculating the current attention of the commodity according to a comparison result between the current attention increment and the attention increment at the last moment.
Optionally, the determining, according to the current flow data, a current newly added flow of each commodity in the commodity list, a current flow source of the current newly added flow, and a corresponding PV number includes:
acquiring last-time flow data of the target live broadcasting room;
comparing the current flow data with the current flow data at the last moment, and determining the current newly increased total flow of the target live broadcast room according to the comparison result;
dividing the current newly added total flow according to the commodity identification in the current newly added total flow, and determining the current newly added flow of each commodity in the commodity list according to the dividing result;
and aiming at each commodity, determining the current flow source of the current newly increased flow and the corresponding PV number according to the flow type of the current newly increased flow of the commodity.
Optionally, the traffic type of the current newly added traffic includes access traffic and interactive traffic;
the determining the current flow source of the current newly added flow and the corresponding PV number according to the flow type of the current newly added flow of the commodity comprises the following steps:
when the flow type of the current newly added flow of the commodity is access flow, determining a current flow source of the current newly added flow according to the access source of the access flow, and determining the PV number of the current flow source according to the access behavior of the visitor in the target live broadcast room brought by the access source;
when the flow type of the current newly added flow of the commodity is interactive flow, determining a current flow source of the current newly added flow according to interactive information of the interactive flow, and determining the PV number of the current flow source according to interactive behaviors in the interactive information.
Optionally, the calculating a current attention increment of the commodity according to the current flow source of the commodity and the corresponding PV number includes:
determining a weight coefficient corresponding to the current flow source of the commodity;
and calculating the current attention increment of the commodity according to the weight coefficient and the PV number corresponding to the current flow source.
Optionally, the calculating the current attention of the product according to the comparison result between the current attention increment and the attention increment at the previous time includes:
comparing the current attention increment with the attention increment of the commodity at the last moment;
if the current attention increment is smaller than the previous-time attention increment, determining a reduction coefficient corresponding to the previous-time attention of the commodity, and calculating the current attention of the commodity according to the previous-time attention, the reduction coefficient and the current attention increment;
and if the current attention increment is not smaller than the previous attention increment, calculating the current attention of the commodity according to the previous attention of the commodity and the current attention increment.
Optionally, the pushing the reordered product list to the anchor terminal includes:
acquiring the live broadcast progress of the target live broadcast room;
determining commodity information and commodity sequencing corresponding to unexplained commodities in a reordered commodity list according to the live broadcast progress;
generating an unexplained commodity list according to the commodity information and the commodity sequence corresponding to the unexplained commodities;
and pushing the reordered commodity list and the unexplained commodity list to an anchor terminal.
The application also provides a commodity explanation order adjusting device in the live broadcast process, including:
the system comprises a first acquisition module, a second acquisition module and a display module, wherein the first acquisition module is used for acquiring a commodity list which is configured for a target live broadcast room in advance, and the commodity list comprises commodity information corresponding to a plurality of commodities which are sequenced according to initial attention;
the second acquisition module is used for acquiring the current flow data of the target live broadcast room in the starting process of the target live broadcast room;
the commodity ordering module is used for calculating the current attention degree of each commodity in the commodity list according to the current flow data and reordering the commodity information in the commodity list according to the current attention degree of each commodity;
and the order adjusting module is used for pushing the reordered commodity list to an anchor terminal so that a user of the anchor terminal can adjust the current commodity explanation order by referring to the reordered commodity list.
The present application further provides a storage medium, in which computer readable instructions are stored, and when the computer readable instructions are executed by one or more processors, the one or more processors execute the steps of the method for adjusting the explanation sequence of the commodities in the live broadcast process as described in any one of the above embodiments.
The present application further provides a computer device, comprising: one or more processors, and a memory;
the memory stores computer readable instructions, and when the computer readable instructions are executed by the one or more processors, the method for adjusting the explanation sequence of the commodities in the live broadcast process according to any one of the above embodiments is executed.
According to the technical scheme, the embodiment of the application has the following advantages:
according to the commodity explanation sequence adjusting method, device, medium and equipment in the live broadcasting process, before a target live broadcasting room is started, a commodity list configured for the target live broadcasting room in advance can be obtained, the commodity list comprises commodity information corresponding to a plurality of commodities which are sequenced according to initial attention, after the target live broadcasting room is started, current flow data of the target live broadcasting room can be obtained, and the current attention of each commodity in the commodity list is calculated according to the current flow data, so that the favorite and interested commodities of a main user in the target live broadcasting room can be quantified in real time.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without inventive exercise.
Fig. 1 is a schematic diagram of an application architecture provided in an embodiment of the present application;
fig. 2 is a schematic flowchart of a method for adjusting an explanation order of a commodity in a live broadcast process according to an embodiment of the present application;
fig. 3 is a schematic structural diagram of a device for adjusting an explanation sequence of a commodity in a live broadcast process according to an embodiment of the present application;
fig. 4 is a schematic internal structural diagram of a computer device according to an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments in the present application without making any creative effort belong to the protection scope of the present application.
At present, when a user wants to recommend and sell commodities on a live broadcast platform, a corresponding live broadcast room is generally established on the live broadcast platform, an explanation sequence of each commodity is preset according to self experience by a main broadcast or a professional before broadcasting, the commodities are explained in sequence according to the fixed sequence after broadcasting, audiences entering the live broadcast room have certain randomness, and different audience requirements are different. Therefore, the explanation of the commodities in the order determined in the above manner may not well meet the purchase demand of the dynamically changing viewers, resulting in a low transaction conversion rate and sales efficiency of the commodities. Based on this, the following technical solutions are proposed in the present application, specifically see the following:
before explaining a specific implementation process of the present application, an application environment of the present application is first explained, specifically referring to fig. 1, where fig. 1 is a schematic diagram of an application architecture provided in an embodiment of the present application; the application architecture in fig. 1 includes a server 110 and a client 120, and the server 110 may be of various types and may be divided into a background server, a plug-in center server, a basic voice server, a gift server, an identity authentication server, an attention server, and the like according to its functions; the client 120 may be an application installed on a terminal device, which may be various electronic devices having a display screen, including but not limited to a smart phone and a computer device, wherein the computer device may be at least one of a desktop computer, a portable computer, a laptop computer, a tablet computer, and the like; the application program can be an instant messaging application program, a live webcast application program, a living service application program, an online shopping application program and the like. The server 110 is connected to the terminal 120 through a network, which includes but is not limited to a wide area network, a metropolitan area network, or a local area network.
Further, the technical solution of the present application may be implemented on the basis of the client 120, may also be implemented on the basis of the server 110, and may also be executed by the client 120 and the server 110 together. For example, when the technical solution of the present application is executed by the server 110, the client 120 may be an online shopping application client, and a user may perform corresponding operations in the online shopping application client to create a live broadcast or enter a live broadcast; the client 120 creating the live broadcast room may be used as a main broadcast end, and the other clients 120 entering the live broadcast room may be used as audience ends.
Taking an e-commerce live broadcast scene as an example, in the present application, a user at a anchor end may create a target live broadcast room in an e-commerce platform, before starting, the anchor or a professional may set an explanation sequence of each commodity according to an initial attention of the commodity and form a commodity list, the server 110 may obtain and store the commodity list, and in the starting process of the target live broadcast room, obtain current flow data of the target live broadcast room, such as the number of viewers entering the target live broadcast room through various channels, an interaction flow of the target live broadcast room, and the like, then, the server 110 may calculate a current attention of each commodity in the commodity list according to the current flow data, reorder commodity information in the commodity list according to the current attention of each commodity, and then push the reordered commodity list to the anchor end 120, so that the user at the anchor end 120 adjusts the commodity explanation sequence with reference to the reordered commodity list. For example, when a user at the anchor terminal is explaining a certain jeans under the brand, the next item to be explained in the original item list is a blouse, but after the server 110 calculates the current attention of each item in the item list according to the current flow data, the audience in the current live broadcast room is more interested in the explosion dress in the item list, and at this time, the user at the anchor terminal can replace the next item to be explained with the explosion dress from the original blouse, so that the conversion rate of the deal is more easily promoted, the deal amount is promoted, and the sale efficiency of the platform items is improved.
The technical solution of the present application is described below with specific examples. In an embodiment, as shown in fig. 2, fig. 2 is a schematic flowchart of a method for adjusting an explanation sequence of a commodity in a live broadcast process according to an embodiment of the present application; the application provides a commodity explanation sequence adjusting method in a live broadcast process, which can comprise the following steps:
s110: and acquiring a commodity list configured for the target live broadcast room in advance.
In this step, before performing quantitative evaluation on the live broadcast condition of the target live broadcast room, the server 110 may obtain a commodity list configured for the target live broadcast room in advance, where the commodity list includes commodity information corresponding to a plurality of commodities that are ordered according to the initial attention, and a user of the anchor terminal 120 may sequentially explain the corresponding commodities according to an order of arrangement of the commodity information in the commodity list.
It can be understood that the target live broadcast room in the present application refers to a live broadcast room to be played for adjusting the order of explaining commodities, and the live broadcast room can be selected by the background, or configured according to the user requirement of the anchor terminal, for example, when the user of the anchor terminal wants to increase the volume of the branded commodities, the live broadcast room to be played can be selected as the live broadcast room to be adjusted for adjusting the order of explaining commodities, so that the server 110 can obtain the list of commodities in the live broadcast room before the live broadcast room is played; or the background can select one or more to-be-played live broadcast rooms of the brands as a target live broadcast room according to the commodity conversion rate of each brand in a planning manner, and obtain the commodity list of the target live broadcast room before playing so as to adjust the explanation sequence of the commodity information in the commodity list according to the live broadcast condition of the target live broadcast room.
Furthermore, each commodity id in the target live broadcasting room in the application has a corresponding attention index, when the commodities are broadcasted in the live broadcasting room, the initial attention of each commodity is set to be a default initial value, the default initial value can be set according to the shelf-loading time, sales volume and the like of the commodity, and after the initial attention of each commodity is set, each commodity information in the commodity list can be sequenced according to the initial attention so as to form an initial commodity list.
S120: and acquiring current flow data of the target live broadcasting room in the starting process of the target live broadcasting room.
In this step, the server 110 may obtain current traffic data of the target live broadcast room during the live broadcast process of the target live broadcast room, and quantize the favorite and interested commodities of the subject user of the target live broadcast room in real time according to the current traffic data, thereby promoting the conversion rate of the successful transaction.
The current flow data refers to flow data of a target live broadcast room at the moment of acquisition, and the flow data comprises flows generated when visitors from different flow sources perform different behaviors in the target live broadcast room. For example, the current traffic data may be traffic data generated by a user who enters the target live broadcast room from a shopping cart page to access, traffic data generated by a user who enters the target live broadcast room from a favorite page to access, traffic data generated by an interactive audience in the current target live broadcast room, and the like, and the interactive behavior may be to receive a coupon in the target live broadcast room and inquire related information of a certain commodity.
S130: and calculating the current attention of each commodity in the commodity list according to the current flow data, and reordering the commodity information in the commodity list according to the current attention of each commodity.
In this step, after the commodity list configured for the target live broadcast room in advance is obtained through S110 and the current flow data of the target live broadcast room is obtained through S120, the present application may dynamically calculate the current attention of each commodity in the commodity list in real time according to the current flow data, and reorder the commodity information in the commodity list according to the current attention of each commodity.
In a specific implementation manner, a calculation formula of commodity attention can be defined, and indexes in the calculation formula can include current flow sources entering a target live broadcast room, such as flow entering the live broadcast room from the modes of commodity details, searching, shopping carts and the like, and current live broadcast room interaction flow, such as public screen messages, coupon receipts and the like; then, the current attention of each commodity in the commodity list can be calculated in real time according to the current flow data of the target live broadcast room, and the commodity information in the commodity list is reordered according to the current attention of each commodity, for example, the commodity information with the highest current attention in the commodity list can be arranged at the top, the commodity information with the second current attention is arranged at the second position, and the like, and the commodity information with the lowest current attention is arranged at the last position.
S140: and pushing the reordered commodity list to the anchor terminal so that a user of the anchor terminal can adjust the current commodity explanation sequence by referring to the reordered commodity list.
In this step, after reordering the commodity information in the commodity list according to the current attention of each commodity through S130, the server 110 may push the reordered commodity list to the anchor, so that the user of the anchor refers to the reordered commodity list to adjust the current commodity explanation order.
Further, when the reordered commodity list is pushed to the anchor terminal, an IM pushing mode may be adopted, and other pushing modes may also be adopted, which is not limited herein.
It can be understood that in the application, the current attention of each commodity in the commodity list is calculated in real time according to the current flow data in the process of starting the target live broadcasting room, the sequence of the commodity information corresponding to each commodity in the commodity list is adjusted according to the calculation result, and meanwhile, the user at the anchor end also explains the detailed condition of the commodity in real time in the target live broadcasting room. Therefore, when the method calculates the current attention of each commodity according to the current flow data of the target live broadcast room, and reorders the commodity information of each commodity in the commodity list, the explained commodities may be arranged at the first or the first few digits in the commodity list, which indicates that the newly increased flow in the target live broadcast room in the current stage still concerns the explained commodities, and at this time, the user at the main broadcast end can automatically select to further explain the commodities or give play to own subjective decision to make other explanation selections, the reordered commodity list reflects the commodity attention of the commodities only through data objective, assists the user in live broadcast explanation, and the user can make own decision to select the commodities needing explanation while referring to the commodity list without limitation.
In the above embodiment, before the target live broadcasting room is started, a commodity list configured for the target live broadcasting room in advance may be obtained, where the commodity list includes commodity information corresponding to a plurality of commodities ordered according to an initial attention degree, after the target live broadcasting room is started, current flow data of the target live broadcasting room may be obtained, and a current attention degree of each commodity in the commodity list may be calculated according to the current flow data, so as to quantify a preference and an interested commodity of a main user of the target live broadcasting room in real time.
In one embodiment, the calculating the current attention of each product in the product list according to the current flow data in S130 may include:
s131: and determining the current newly added flow of each commodity in the commodity list, the current flow source of the current newly added flow and the corresponding PV number according to the current flow data.
S132: and aiming at each commodity, calculating the current attention increment of the commodity according to the current flow source of the commodity and the corresponding PV number, and calculating the current attention of the commodity according to a comparison result between the current attention increment and the attention increment at the last moment.
In this embodiment, when calculating the current attention of each product in the product list according to the current flow data, the current newly added flow of each product in the product list, the current flow source of the current newly added flow, and the corresponding PV number may be determined according to the current flow data, so that for each product, the current attention increment of the product may be calculated according to the current flow source of the product and the corresponding PV number, and the current attention of the product may be calculated according to a comparison result between the current attention increment and the attention increment at the previous time, so as to obtain the current attention of all the products in the product list.
The current traffic source of the present application may include a commodity detail page, a shopping cart page, a collection page, a search page, a public screen message, a coupon pickup page outside the live broadcast room, and a coupon pickup page inside the live broadcast room, which are not limited herein, and the PV number corresponding to the current traffic source in the present application refers to an access amount or a click amount or a browsing amount corresponding to the current traffic source.
In one embodiment, the determining, in S131, the current newly added flow rate of each product in the product list, the current flow source of the current newly added flow rate, and the corresponding PV number according to the current flow rate data may include:
s1310: and acquiring the last-time flow data of the target live broadcast room.
S1311: and comparing the current flow data with the current flow data at the last moment, and determining the current newly increased total flow of the target live broadcast room according to a comparison result.
S1312: and dividing the current newly added total flow according to the commodity identification in the current newly added total flow, and determining the current newly added flow of each commodity in the commodity list according to the dividing result.
S1313: and aiming at each commodity, determining the current flow source of the current newly added flow and the corresponding PV number according to the flow type of the current newly added flow of the commodity.
In this embodiment, when determining the current newly added flow of each product in the product list, the current flow source of the current newly added flow, and the corresponding PV number, the last time flow data of the target live broadcasting room may be obtained first, and the current newly added total flow of the target live broadcasting room is obtained after the last time flow data is subtracted from the current flow data, and then, the current newly added total flow may be divided according to the product identifier in the current newly added total flow, so as to determine the current newly added flow corresponding to each product identifier; after the current newly increased flow rate of each commodity in the commodity list is obtained, for each commodity, the current flow rate source of the current newly increased flow rate and the corresponding PV number can be determined according to the flow rate type of the current newly increased flow rate of the commodity, and therefore the current attention of each commodity is calculated.
In one embodiment, the traffic types of the current newly added traffic may include access traffic and interactive traffic; in S1313, determining the current flow source of the current newly added flow and the corresponding PV number according to the flow type of the current newly added flow of the commodity, which may include:
s310: when the flow type of the current newly added flow of the commodity is access flow, determining the current flow source of the current newly added flow according to the access source of the access flow, and determining the PV number of the current flow source according to the access behavior of the visitor in the target live broadcast room brought by the access source.
S311: when the flow type of the current newly added flow of the commodity is interactive flow, determining a current flow source of the current newly added flow according to interactive information of the interactive flow, and determining the PV number of the current flow source according to interactive behaviors in the interactive information.
In this embodiment, when determining the current traffic source of the current newly added traffic and the corresponding PV number, the determination may be performed according to the traffic type of the current newly added traffic. When the flow type is the access flow, the current flow source of the current newly added flow can be determined according to the access source of the access flow, and the PV number of the current flow source can be determined according to the access behaviors of the visitors in the target live broadcast room brought by different access sources.
For example, the front end may enter the target live broadcast room through an internal protocol, and the internal protocol may carry corresponding parameters to identify the source, similarly: the route is/live video/video/action source = product, jumps to a target live broadcast room from different places, and the source references are different. In addition, if the user receives the coupon of the pit position of a certain commodity outside/in the target live broadcast room, the fact that the user is interested in the current pit position commodity is shown, and when the user is in the target live broadcast room, the user can also refer to the commodity id to determine the current flow source when the user calls the coupon interface.
Further, when the traffic type is interactive traffic, a current traffic source of the current newly added traffic may be determined according to the interactive information of the interactive traffic, and the PV number of the current traffic source may be determined according to the interactive behavior in the interactive information.
For example, the public screen message is mainly used for identifying the message of the user and searching whether corresponding commodities exist in a target live broadcast room, so that the commodities which are interested by the current flow are determined. In the process, partial characteristics of the commodity, such as commodity nouns, serial numbers and the like, need to be extracted and put in storage, the front end obtains a user message in real time, the message is submitted through an interface, the server 110 carries out fuzzy matching after the message is obtained, if the commodity characteristics corresponding to the names exist, the current flow source of the commodity is indicated to be a public screen message, and at the moment, the corresponding PV number can be determined according to the click quantity and the browsing quantity of the user in a live broadcast room, or the page refreshing quantity and the like.
In one embodiment, the calculating the current attention increment of the product according to the current traffic source of the product and the corresponding PV number in S132 may include:
s1321: and determining a weight coefficient corresponding to the current flow source of the commodity.
S1322: and calculating the current attention increment of the commodity according to the weight coefficient and the PV number corresponding to the current flow source.
In this embodiment, when calculating the current attention increment of a commodity, the weight coefficient corresponding to the current traffic source of the commodity may be determined first, and then the current attention increment of the commodity is calculated according to the weight coefficient corresponding to the current traffic source and the PV number.
For example, the Product Attention, abbreviated as PA, the default Attention increment per unit time is a constant incriment, abbreviated as IT, the weighting coefficients of current flow sources such as Product details, shopping carts, etc. are source a, source b, source c, etc., abbreviated as SA, SB, SC \8230, the reduction coefficient is a constant decreas, abbreviated as DE, the Attention increment per unit time is abbreviated as IPA, the PV number of each flow source per unit time is PV1, PV2, PV3, etc., IT >0, SA > -1, SB > -1, SC > -1, 0 DE 1, and the calculation formula of the current Attention increment in this application is:
IPA ＝IT*(PV1*SA+PV2*SB+PV3*SC……)
therefore, after the weight coefficient corresponding to the current flow source of the commodity is determined, the current attention increment of the commodity can be calculated according to the weight coefficient corresponding to the current flow source of the commodity and the PV number.
In one embodiment, the calculating the current attention of the product according to the comparison result between the current attention increment and the attention increment at the previous time in S132 may include:
s1323: and comparing the current attention increment with the attention increment of the commodity at the last moment.
S1324: if the current attention increment is smaller than the previous attention increment, determining a reduction coefficient corresponding to the previous attention of the commodity, and calculating the current attention of the commodity according to the previous attention, the reduction coefficient and the current attention increment.
S1325: and if the current attention increment is not smaller than the previous attention increment, calculating the current attention of the commodity according to the previous attention of the commodity and the current attention increment.
In this embodiment, after obtaining the current attention increment of the commodity, in order to calculate the current attention of the commodity, the present application may compare the current attention increment of the commodity with the previous-time attention increment of the commodity, determine a reduction coefficient corresponding to the previous-time attention of the commodity if the current attention increment is smaller than the previous-time attention increment, and calculate the current attention of the commodity according to the previous-time attention, the reduction coefficient, and the current attention increment; if the current attention increment is not smaller than the previous attention increment, the current attention of the commodity can be directly calculated according to the previous attention of the commodity and the current attention increment.
For example, when IPA (current) < IPA (last time), PA (current) = PA (last time) × DE + IPA; and when IPA (current) > = IPA (last time), PA (current) = PA (last time) + IPA (current). This is done to prevent a product from being focused on before, and from being focused on after, which may lead to a long-term overlook. According to the calculation method of the application, when the attention of a certain commodity becomes low, the previous attention is discounted, so that the overlook board is avoided.
In one embodiment, pushing the reordered product list to the anchor 120 in S140 may include:
s141: and acquiring the live broadcast progress of the target live broadcast room.
S142: and determining commodity information and commodity sequencing corresponding to unexplained commodities in the reordered commodity list according to the live broadcast progress.
S143: and generating an unexplained commodity list according to the commodity information and the commodity sequence corresponding to the unexplained commodities.
S144: and pushing the reordered commodity list and the unexplained commodity list to an anchor terminal.
In this embodiment, in the live target broadcasting room, the current attention of each commodity in the commodity list is calculated in real time according to the current flow data in the live target broadcasting room, and the ordering of the commodity information corresponding to each commodity in the commodity list is adjusted according to the calculation result.
Therefore, when the server 110 pushes the reordered commodity list to the anchor 120, the live broadcast schedule of the target live broadcast room may be obtained first, then the commodity information and the commodity ranking corresponding to the unexplained commodities in the reordered commodity list are determined according to the live broadcast schedule, and the unexplained commodity list is generated according to the commodity information and the commodity ranking, and then the server 110 may push the reordered commodity list and the unexplained commodity list to the anchor 120 together, so that the user in the anchor 120 may know the commodity attention ranking list corresponding to the unexplained commodities in time, and thus the explanation sequence of the subsequent commodities to be explained is adjusted.
Of course, in the present application, the server 110 may also determine, according to the live broadcast progress of the target live broadcast room, the commodity information corresponding to the unexplained commodity in the reordered commodity list, and mark the part of the commodity information, so that after the marked commodity list is sent to the user in the anchor terminal 120, the user may view the attention ranking condition corresponding to the explained and unexplained commodities according to the mark in the commodity list, so as to determine how to adjust the subsequent commodity explanation sequence.
The following describes the commodity explanation sequence adjusting device in the live broadcast process provided in the embodiment of the present application, and the commodity explanation sequence adjusting device in the live broadcast process described below and the commodity explanation sequence adjusting method in the live broadcast process described above may be referred to each other correspondingly.
In an embodiment, as shown in fig. 3, fig. 3 is a schematic structural diagram of a device for adjusting an explanation sequence of a commodity in a live broadcast process according to an embodiment of the present application; the present application further provides a device for adjusting the explanation sequence of a commodity in a live broadcast process, which includes a first obtaining module 210, a second obtaining module 220, a commodity sorting module 230, and a sequence adjusting module 240, and specifically includes the following steps:
the first obtaining module 210 is configured to obtain a commodity list configured in advance for a target live broadcast room, where the commodity list includes commodity information corresponding to a plurality of commodities ordered according to an initial attention degree.
A second obtaining module 220, configured to obtain current traffic data of the target live broadcast room in the starting process of the target live broadcast room.
And the commodity ordering module 230 is configured to calculate a current attention degree of each commodity in the commodity list according to the current flow data, and reorder the commodity information in the commodity list according to the current attention degree of each commodity.
The order adjusting module 240 is configured to push the reordered product list to an anchor terminal, so that a user of the anchor terminal refers to the reordered product list to adjust a current product interpretation order.
In the above embodiment, before the target live broadcasting room is started, a commodity list configured for the target live broadcasting room in advance may be obtained, where the commodity list includes commodity information corresponding to a plurality of commodities ordered according to an initial attention degree, after the target live broadcasting room is started, current flow data of the target live broadcasting room may be obtained, and a current attention degree of each commodity in the commodity list may be calculated according to the current flow data, so as to quantify a preference and an interested commodity of a main user of the target live broadcasting room in real time.
In one embodiment, the present application further provides a storage medium having computer-readable instructions stored therein, which when executed by one or more processors, cause the one or more processors to perform the steps of the method for adjusting the explanation sequence of the commodities in the live broadcast process according to any one of the above embodiments.
In one embodiment, the present application further provides a computer device comprising: one or more processors, and a memory.
The memory stores computer readable instructions, and when the computer readable instructions are executed by the one or more processors, the method for adjusting the explanation sequence of the commodities in the live broadcast process according to any one of the above embodiments is executed.
Fig. 4 is a schematic diagram illustrating an internal structure of a computer device according to an embodiment of the present disclosure, where the computer device 300 may be provided as a server, as shown in fig. 4. Referring to fig. 4, the computer device 300 includes a processing component 302 that further includes one or more processors and memory resources, represented by memory 301, for storing instructions, such as application programs, that are executable by the processing component 302. The application programs stored in memory 301 may include one or more modules that each correspond to a set of instructions. Further, the processing component 302 is configured to execute instructions to perform the method for adjusting the explanation order of the goods in the live broadcast process of any of the above embodiments.
The computer device 300 may also include a power component 303 configured to perform power management of the computer device 300, a wired or wireless network interface 304 configured to connect the computer device 300 to a network, and an input output (I/O) interface 305. The computer device 300 may operate based on an operating system stored in memory 301, such as Windows Server, mac OS XTM, unix, linux, free BSDTM, or the like.
Those skilled in the art will appreciate that the architecture shown in fig. 4 is merely a block diagram of some of the structures associated with the disclosed aspects and is not intended to limit the computing devices to which the disclosed aspects apply, as particular computing devices may include more or less components than those shown, or may combine certain components, or have a different arrangement of components.
Finally, it should also be noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrases "comprising a," "8230," "8230," or "comprising" does not exclude the presence of additional like elements in a process, method, article, or apparatus that comprises the element.
The embodiments in the present description are described in a progressive manner, each embodiment focuses on differences from other embodiments, the embodiments may be combined as needed, and the same and similar parts may be referred to each other.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present application. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the application. Thus, the present application is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
Claims (10)
1. A commodity explanation sequence adjusting method in a live broadcast process is characterized by comprising the following steps:
acquiring a commodity list configured for a target live broadcast room in advance, wherein the commodity list comprises commodity information corresponding to a plurality of commodities which are sequenced according to initial attention;
acquiring current flow data of the target live broadcast room in the starting process of the target live broadcast room;
calculating the current attention of each commodity in the commodity list according to the current flow data, and reordering the commodity information in the commodity list according to the current attention of each commodity;
and pushing the reordered commodity list to an anchor terminal so that a user of the anchor terminal can adjust the current commodity explanation sequence by referring to the reordered commodity list.
2. The method for adjusting the explanation sequence of the commodities in the live broadcasting process according to claim 1, wherein the calculating the current attention of each commodity in the commodity list according to the current flow data includes:
determining the current newly added flow of each commodity in the commodity list, the current flow source of the current newly added flow and the corresponding PV number according to the current flow data;
and aiming at each commodity, calculating the current attention increment of the commodity according to the current flow source of the commodity and the corresponding PV number, and calculating the current attention of the commodity according to a comparison result between the current attention increment and the attention increment at the last moment.
3. The method as claimed in claim 2, wherein the determining a current new flow rate of each product in the product list, a current flow source of the current new flow rate, and a corresponding PV number according to the current flow rate data comprises:
acquiring last-time flow data of the target live broadcast room;
comparing the last-time flow data with the current flow data, and determining the current newly-increased total flow of the target live broadcast room according to a comparison result;
dividing the current newly added total flow according to the commodity identification in the current newly added total flow, and determining the current newly added flow of each commodity in the commodity list according to the dividing result;
and aiming at each commodity, determining the current flow source of the current newly added flow and the corresponding PV number according to the flow type of the current newly added flow of the commodity.
4. The method for adjusting the commodity explanation sequence in the live broadcasting process according to claim 3, wherein the traffic types of the current newly added traffic include access traffic and interaction traffic;
the determining the current flow source of the current newly added flow and the corresponding PV number according to the flow type of the current newly added flow of the commodity comprises the following steps:
when the flow type of the current newly added flow of the commodity is access flow, determining a current flow source of the current newly added flow according to the access source of the access flow, and determining the PV number of the current flow source according to the access behavior of the visitor in the target live broadcast room brought by the access source;
when the flow type of the current newly added flow of the commodity is interactive flow, determining a current flow source of the current newly added flow according to interactive information of the interactive flow, and determining the PV number of the current flow source according to interactive behaviors in the interactive information.
5. The method as claimed in claim 2, wherein the step of calculating the current increase of interest of the product according to the current flow source of the product and the corresponding PV number comprises:
determining a weight coefficient corresponding to the current flow source of the commodity;
and calculating the current attention increment of the commodity according to the weight coefficient and the PV number corresponding to the current flow source.
6. The method for adjusting the explanation sequence of a commodity in the live broadcasting process according to claim 2, wherein the calculating the current attention of the commodity according to the comparison result between the current attention increment and the attention increment at the previous time comprises:
comparing the current attention increment with the attention increment of the commodity at the last moment;
if the current attention increment is smaller than the previous-time attention increment, determining a reduction coefficient corresponding to the previous-time attention of the commodity, and calculating the current attention of the commodity according to the previous-time attention, the reduction coefficient and the current attention increment;
and if the current attention increment is not smaller than the previous attention increment, calculating the current attention of the commodity according to the previous attention of the commodity and the current attention increment.
7. The method for adjusting the explanation sequence of the commodities in the live broadcasting process according to claim 1, wherein the pushing the reordered commodity list to a host comprises:
acquiring the live broadcast progress of the target live broadcast room;
determining commodity information and commodity sequencing corresponding to commodities which are not explained in the reordered commodity list according to the live broadcast progress;
generating an unexplained commodity list according to the commodity information corresponding to the unexplained commodities and the commodity sequence;
and pushing the reordered commodity list and the unexplained commodity list to an anchor terminal.
8. The utility model provides a commodity explanation order adjusting device in live broadcast process which characterized in that includes:
the system comprises a first acquisition module, a second acquisition module and a display module, wherein the first acquisition module is used for acquiring a commodity list which is configured for a target live broadcast room in advance, and the commodity list comprises commodity information corresponding to a plurality of commodities which are sequenced according to initial attention;
the second acquisition module is used for acquiring the current flow data of the target live broadcast room in the process of starting the target live broadcast room;
the commodity ordering module is used for calculating the current attention degree of each commodity in the commodity list according to the current flow data and reordering the commodity information in the commodity list according to the current attention degree of each commodity;
and the order adjusting module is used for pushing the reordered commodity list to an anchor terminal so that a user of the anchor terminal can adjust the current commodity explanation order by referring to the reordered commodity list.
9. A storage medium, characterized by: the storage medium stores computer readable instructions which, when executed by one or more processors, cause the one or more processors to perform the steps of the method for adjusting the order of explanation of items in a live broadcast process as claimed in any one of claims 1 to 7.
10. A computer device, comprising: one or more processors, and a memory;
the memory stores computer readable instructions which, when executed by the one or more processors, perform the steps of the method for adjusting the order of explanation of items during live broadcast as claimed in any one of claims 1 to 7.
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN117135370A (en) * | 2023-10-26 | 2023-11-28 | 深圳企域数字科技有限公司 | AIGC-based live broadcasting room operation regulation and control method and system |
| CN117135379A (en) * | 2023-10-26 | 2023-11-28 | 武汉耳东信息科技有限公司 | Live broadcast platform data analysis management system based on big data |
| CN117237059A (en) * | 2023-11-09 | 2023-12-15 | 深圳美云集网络科技有限责任公司 | Commodity recommendation method and terminal |
| CN117314591A (en) * | 2023-11-29 | 2023-12-29 | 武汉商学院 | Matching recommendation method for live agricultural product sales anchor |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN117135370A (en) * | 2023-10-26 | 2023-11-28 | 深圳企域数字科技有限公司 | AIGC-based live broadcasting room operation regulation and control method and system |
| CN117135379A (en) * | 2023-10-26 | 2023-11-28 | 武汉耳东信息科技有限公司 | Live broadcast platform data analysis management system based on big data |
| CN117135379B (en) * | 2023-10-26 | 2023-12-22 | 武汉耳东信息科技有限公司 | Live broadcast platform data analysis management system based on big data |
| CN117135370B (en) * | 2023-10-26 | 2024-02-06 | 深圳企域数字科技有限公司 | AIGC-based live broadcasting room operation regulation and control method and system |
| CN117237059A (en) * | 2023-11-09 | 2023-12-15 | 深圳美云集网络科技有限责任公司 | Commodity recommendation method and terminal |
| CN117314591A (en) * | 2023-11-29 | 2023-12-29 | 武汉商学院 | Matching recommendation method for live agricultural product sales anchor |
| CN117314591B (en) * | 2023-11-29 | 2024-02-20 | 武汉商学院 | Matching recommendation method for live agricultural product sales anchor |
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