CN107027058B - Price evaluation method of online media file, client and server - Google Patents
Price evaluation method of online media file, client and server Download PDFInfo
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- CN107027058B CN107027058B CN201610066617.2A CN201610066617A CN107027058B CN 107027058 B CN107027058 B CN 107027058B CN 201610066617 A CN201610066617 A CN 201610066617A CN 107027058 B CN107027058 B CN 107027058B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4756—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for rating content, e.g. scoring a recommended movie
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/482—End-user interface for program selection
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/8126—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts
- H04N21/8133—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video program
Abstract
The application discloses a price evaluation method of an online media file, a client and a server. The method is applied to the client and comprises the following steps: displaying information of each media file to be pre-estimated, and providing a user operation option for each media file to be pre-estimated, wherein the user operation option is used for providing an option for the user to operate the media file; and for each media file to be estimated, responding to the operation of a user on the user operation option of the media file, and sending a user operation instruction of the media file to the server, wherein the user operation instruction is used for indicating the operation of the user on the media file, so that the server estimates the price of the media file based on one or more user operation instructions received in a preset time period. By using the technical scheme, the price of the media file can be estimated more accurately, and the resource utilization rate of the server is improved.
Description
Technical Field
The present application relates to the field of internet technologies, and in particular, to a price evaluation method for an online media file, a client, and a server.
Background
Currently, more and more users log on to media websites through the internet to watch various media files, such as movies, television shows, news, music, etc. For the media website, the copyright purchase cost of the media file is one of the most important expenditure items in the business operation link. To maximize the Return On Investment (ROI), the media website purchases as "good value" media files as possible. Therefore, it is critical to accurately estimate the price of a media file.
It is known to estimate the price of a media file based on the attribute information of the title to which the media file relates, for example, by the director, screenwriter, material, introduction of the scenario, etc. of the title. However, since the works of a specific director or a specific director are not always able to stably maintain high quality or high popularity, it is not reasonable to measure the popularity of the current drama purely by the popularity of the past works. In addition, some special factors cannot be used in the evaluation, for example, a topic is very hot recently, or a movie is very good for virus marketing, a star or director pops up personal news, a subject is very hot recently, or some subjects are saturated recently, and so on.
Therefore, the estimation method of the media files of the current media website is not accurate enough, the provided media files cannot meet the watching requirements of the user, and the user often cannot search the media files expected to be watched when browsing the media website, so that the return on investment of the media website is reduced, and the resource utilization rate when the server plays the media files and the media file watching experience of the user are reduced.
Disclosure of Invention
In view of the above, the present invention provides a price evaluation method for an online media file, a client and a server, which can estimate the price of the media file more accurately and improve the resource utilization rate of the server.
The technical scheme of the invention is realized as follows:
the invention provides a price evaluation method of an online media file, which is applied to a client and comprises the following steps: displaying information of each media file to be pre-estimated, and providing a user operation option for each media file to be pre-estimated, wherein the user operation option is used for providing an option for operation performed on the media file for a user;
and for each media file to be estimated, responding to the operation of a user on the user operation option of the media file, and sending a user operation instruction of the media file to a server, wherein the user operation instruction is used for instructing the user to operate the media file, so that the server estimates the price of the media file based on one or more user operation instructions received in a preset time period.
The invention also provides a price evaluation method of the online media file, which is applied to the server and comprises the following steps: sending information of each media file to be pre-estimated to a client so that the client displays the information of each media file to be pre-estimated and provides a user operation option for each media file to be pre-estimated, wherein the user operation option is used for providing an option for operation performed on the media file for a user;
for each media file to be pre-estimated, receiving a user operation instruction of the media file from the client, wherein the user operation instruction is used for instructing a user to operate the media file; and a process for the preparation of a coating,
the price of the media file is estimated based on one or more user operation instructions received within a predetermined time period.
The invention provides a client, comprising: the display module is used for displaying the information of each media file to be estimated;
the system comprises a user interface module, a storage module and a display module, wherein the user interface module is used for providing user operation options for each media file to be pre-estimated, and the user operation options are used for providing options for the operation of the media file for a user; for each media file to be estimated, receiving the operation of the user on the user operation option of the media file; and a process for the preparation of a coating,
and the sending module is used for sending a user operation instruction of the media file to the server according to the operation received in the user interface module, wherein the user operation instruction is used for indicating the operation of the user on the media file, so that the server can pre-estimate the price of the media file based on one or more user operation instructions received in a preset time period.
The present invention provides a server, comprising: the system comprises a sending module, a storage module and a display module, wherein the sending module is used for sending information of each media file to be pre-estimated to a client so that the client can display the information of each media file to be pre-estimated and provide a user operation option for each media file to be pre-estimated, and the user operation option is used for providing an option for the operation of the media file for a user;
the receiving module is used for receiving a user operation instruction of each media file to be pre-estimated from the client, wherein the user operation instruction is used for instructing a user to operate the media file; and a process for the preparation of a coating,
and the estimation module is used for estimating the price of the media file based on one or more user operation instructions received by the receiving module in a preset time period.
Compared with the prior art, the method provided by the invention can fully utilize the attention degree and the pre-participation behavior of the user to the media file to be played, more accurately and reasonably estimate the price of the media file, and the media files which can be watched by the user are all expected to be watched by the user in the playing page of the media file, thereby improving the watching experience of the user, increasing the return on investment of a media website and improving the resource utilization rate when the server plays the media file.
Drawings
FIG. 1 is a flowchart illustrating a method for price estimation of an online media file according to an embodiment of the invention;
FIG. 2 is a schematic diagram of an interface showing a media file to be pre-estimated and user operation options thereof according to an embodiment of the invention;
FIG. 3 is a schematic diagram of an interface showing each media file to be pre-estimated and its user operation options according to another embodiment of the present invention;
FIG. 4 is a schematic diagram of an interface showing a movie to be pre-estimated and user operation options thereof according to another embodiment of the present invention;
FIG. 5 is a flowchart illustrating a method for price estimation of an online media file according to another embodiment of the invention;
FIG. 6 is a schematic diagram of an interface for displaying promotional information and pre-purchase options according to an embodiment of the present invention;
FIG. 7 is a diagram illustrating an interface for playing a media file according to an embodiment of the invention;
FIG. 8 is a flowchart illustrating a method for price estimation of an online media file according to an embodiment of the invention;
FIG. 9 is a flowchart illustrating a method for price estimation of an online media file according to another embodiment of the invention;
FIG. 10 is an interaction diagram illustrating a method for price estimation of an online media file according to another embodiment of the invention;
FIG. 11 is a block diagram of a client according to an embodiment of the present invention;
FIG. 12 is a diagram illustrating a client according to another embodiment of the present invention;
FIG. 13 is a block diagram of a server according to an embodiment of the present invention;
FIG. 14 is a diagram illustrating a server according to another embodiment of the present invention;
fig. 15 is a schematic structural diagram of a server according to another embodiment of the invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In the application, the client provides a media application platform, such as a video website, for the user, and the user can browse a media file to be played, such as a movie that is not yet shown, a tv series to be played, and the like, on the media application platform. For the media files to be played, the user can participate in comments, share with friends and the like on line on the media application platform. The server side evaluates the prices of the media files to be played on line according to the operation of the user, and estimates the price of each media file in advance to provide reference and basis for subsequent purchasing decision.
FIG. 1 is a flowchart illustrating a method for price estimation of an online media file according to an embodiment of the invention. The method is applied to the client. Referring to fig. 1, the method includes:
The information of each media file to be estimated comprises the name, main content, one or more pictures and the like of the media file. The user action options are used to provide the user with options for actions to be performed on the media file, including, for example, commenting, forwarding, selecting whether any or any of the media files will be viewed.
FIG. 2 is a diagram illustrating an interface 200 showing media files to be pre-estimated and user operation options thereof according to an embodiment of the invention. The name of a media file to be pre-estimated (see box 201), the main content (see box 202), and the picture (see box 203) are shown in the upper half of the interface 200, three user operation options are displayed in the lower half of the interface 200, including making a comment in box 211, clicking a button shown at 212 to forward to a friend or public sharing platform of the user, such as Tencent space, WeChat friend circle, etc., and the user can click "yes" to select to view the media file or click "no" to select not to view the media file in box 213.
In another embodiment, the user operation options include any one or any number of likes, steps, forwards, view details. The user clicks the comment corresponding to the user selection to watch the media file, and clicks the comment corresponding to the user selection not to watch the media file, after the user checks the details, the user displays the more detailed content of the media file in another window, and provides a comment option in the window.
FIG. 3 is a diagram illustrating an interface 300 showing each media file to be pre-estimated and its user operation options according to another embodiment of the present invention. A plurality of media files to be pre-estimated are displayed in the interface 300, and through the fuzzy search box given by the box 301, the user can search out the media files interested by the user according to the names of the media files, the date on which the media files are going to be shown, the main actors, the director, the drama, the story type and the like. Different media file types are provided for the user to make categorical selections such as movies, television shows, animations, news, etc. in block 302. In the blocks 310 and 320 … 3n0, information of n media files to be pre-estimated is displayed respectively, and 4 user operation options are displayed below the n media files respectively, including praise 311, 321 … 3n1, click 312, 322 … 3n2, forward 313, 323 … 3n3, view details 314 and 324 … 3n 4.
After the user clicks on the view details 314, 324 … 3N4, the client creates a new window to show more detailed information about the media file, such as details shown in box 430 of fig. 4, including director, screenplay, cast, subject matter, brief introduction, date, etc., N series of shots are shown in the boxes 441 to 44N therebelow, comment options are provided for the user to enter comment information in box 422, and all of the user's comments are shown in box 450 for the user to browse, comment on each other, etc.
In addition, in the interface 400 shown in fig. 4, in addition to the comment option 422, another recommendation option 421 is provided, which is equivalent to both the like and forward operations in fig. 3, i.e., the like and forward buttons in fig. 3 are combined into one recommendation button, so as to simplify the user operation options. If the user clicks on the recommendation option 421, this indicates that the user selection will view the media file.
And 102, for each media file to be estimated, responding to the operation of a user on the user operation option of the media file, and sending a user operation instruction of the media file to the server.
The user operation instruction is used for indicating the operation of the user on the media file, so that the server can estimate the price of the media file based on one or more user operation instructions received in a preset time period.
Here, the user operation indication may carry a media file identifier, a user identifier, and a user operation identifier, where the user operation identifier and the user operation option are in one-to-one correspondence, such as the user operation options shown in fig. 2 to fig. 4. Taking the user operation options shown in fig. 3 as an example, the user operation identifiers corresponding to the user operation options 311, 312, 313, and 314 of the media file 1 (including the operation of the user to comment in the detail presentation page) can be represented by two bits, 00, 01, 10, and 11 respectively. The more user operation options are provided for the user, the richer the information expressed by the user operation instructions is, and the higher the accuracy of the price estimated by the server is.
For example, a movie to be shown corresponds to the media file 1, the predetermined period is 3 months, and the server receives a plurality of user operation instructions for the movie within a period of 3 months. For example, the user operation indications correspond to the user operation options shown in fig. 3, the user operation indication 1 indicates that the user a approves of the movie, the user operation indication 2 indicates that the user B forwards the movie, and the user operation indication 3 indicates that the user C views the details and makes comments in the details presentation page.
In the embodiment, by displaying the information of each media file to be forecasted and providing the user operation options for each media file to be forecasted, the attention and expectation of the user on the media files which are shown or played in the future are fully utilized. For example, if the user A likes to see the "star wars", he would be very interested in the information of "star wars 7". As another example, user B is a fan of a star, and she must also know in advance the movies starred by her idol. Therefore, the information of the media file to be estimated is shown to the user, so that the user can be attracted to participate in the evaluation or comment of the media file in advance.
And then, according to the operation of the user on the user operation option of the media file, sending the user operation instruction of the media file to the server, so that the server can evaluate the media file according to the user operation instructions of all the users, the price of the media file can be estimated more accurately and reasonably, the media files which can be watched by the user are all expected to be watched by the user in a media file playing page, the watching experience of the user is improved, the return on investment of a video website is increased, and the resource utilization rate of the video website server when the media file is played is improved.
FIG. 5 is a flowchart illustrating a method for price estimation of an online media file according to another embodiment of the invention. The method is applied to the client. Referring to fig. 5, on the basis of steps 101 and 102 shown in fig. 1, when the user operation indication indicates that the user selects to view the media file, step 103 and step 106 can be further performed.
And 103, receiving promotion information corresponding to the media file from the server, and displaying the promotion information to the user.
When a user selects a media file to be viewed in the presentation page, for example, a praise indicating that the user is interested in the media file, or waits until the media file is shown to be viewed. Then, after receiving the user operation instruction, the server sends the promotion information to the client, and the client displays the promotion information to the user.
Fig. 6 is a schematic diagram of an interface 600 for displaying promotion information and pre-purchase options according to an embodiment of the invention. As shown in fig. 6, the media file to be predicted is the movie "star wars 7-original arousal", and when the user clicks on button 611 for approval, the promotional information is displayed in box 615: "we will try to win this drama for you, so you can watch it in the Tencent video. "
And 104, receiving an instruction for allowing the media file to be purchased in advance from the server, and outputting a purchase option of the media file to the user.
The option of pre-purchasing may include price information for pre-purchasing the media file, and usually the price information is lower than the price of the media file when the media file is officially released. For example, on the Tencent video website, for praise users, they can purchase praise movies at a low price (e.g., 1 Yuan), while the cost of a member in the Tencent video Hollywood is typically 20 Yuan a month. When the video website purchases the movie and finally decides to buy and show, the pre-purchased user can watch it directly for free, and the cost of general Tencent video Hollywood members is 20 yuan per month. As shown in fig. 6, after the user approves, a pre-purchase button 616 is output, in which information "low price pre-purchase: 1 yuan.
And step 105, responding to the operation of the user on the pre-purchase option, sending a user pre-purchase instruction of the media file to the server, so that the server determines whether the user has the right to view the media file according to the user pre-purchase instruction.
When the user clicks the pre-purchase button 616, a payment application, such as a payment method using a WeChat wallet, QQ member recharge, etc., is started, and a user pre-purchase instruction is sent to the server, where the user pre-purchase instruction carries payment information of the user. For example, after the user successfully pays through the payment application, the user pre-purchase indication carries an identification of "successful payment". Thus, the server confirms that the user pays after receiving the user pre-purchase instruction, completes the pre-purchase and has the authority of watching the media file free of charge.
And 106, receiving an instruction for reminding the user of watching the media file from the server, and outputting a playing option of the media file to the user.
When the server determines to purchase the media file according to the estimated price, for example, after purchasing the playing copyright of the media file from a copyright party, the server can play the media file on a video website, then the server sends an instruction for watching the media file to a pre-purchased user at this time, and the client can output the playing option of the media file to the user. FIG. 7 is a diagram illustrating an interface 700 for playing a media file according to an embodiment of the invention. The user is reminded in box 710 that the movie "star wars 7-original wakefulness" you have purchased for showing, dedicating to watching free, "and a play window and progress control buttons 730 are displayed in box 720 for user operation.
And when the server determines that the media file cannot be purchased according to the estimated price, the server returns all the pre-purchase money of the user to the user by calling the pre-purchase application program.
In the above embodiment, when the user operation instruction indicates that the user selects to view the media file, the promotion information and the pre-purchase option are displayed to the user, so that the user is encouraged and stimulated to select to view, approve or recommend the user, the user can be further attracted to actively participate in the evaluation and discussion of the to-be-played drama, so that as many user operation behaviors as possible are collected for the pre-evaluation of the media file, the more samples are collected, the more accurate the server is to pre-evaluate the price, the closer the server is to the viewing will and evaluation of the audience when the media file is shown, thereby providing a reliable basis for the purchase of the media file, and the popular media file meeting the expectation of the audience can be purchased at a reasonable price. In addition, by means of the measures of displaying the information of the media files to be estimated, the promotion information and the output of the pre-purchase options to the user, certain revenues such as advertisement putting income, business recruitment income, replacement and distribution income, member recharging and the like can be increased for the video website, and accordingly, the return on investment of the video website is increased.
In addition, the collected behavior data such as the user operation instruction and the user pre-purchase instruction can be used for other purposes. For example, it may be used in conjunction with other playback platforms for media files, such as movie theaters, to provide user data and forecasted prices to the movie theaters to facilitate optimal film striping. As another example, hot movies may be identified based on pre-engagement by the user in cooperation with a platform selling movie tickets, and these platforms may be assisted in making decisions to purchase tickets for these hot movies in advance. As another example, the media file creator may collaborate with a media file creator to assist them in pre-heating through a presentation page, gathering popularity prior to formal playback.
FIG. 8 is a flowchart illustrating a method for price estimation of an online media file according to an embodiment of the invention. The method is applied to the server. Referring to fig. 8, the method includes:
Corresponding to the description of the step 101, the client acquires the information of each media file to be estimated from the server side, displays the information on the display page, and provides user operation options for each media file to be estimated.
Corresponding to the description of step 102, the client sends the user operation indication of the media file to the server in response to an operation of a user on a user operation option of a media file to be pre-estimated.
Wherein each user operation indication corresponds to a user, a media file and a user operation option. When the user operation options comprise comments, forwarding and selecting whether the media file is to be watched or not, respectively counting the number of users who comment, forward and select whether the media file is to be watched or not and select whether the media file is not to be watched according to the received multiple user operation instructions; and then, calculating the promotion information price of the media file according to the counted number of the users and the preset weight.
In one embodiment, the estimated price P ═ k × R, where k is an empirical coefficient, which can be determined based on the accuracy of previous estimates of the media file; r is a heat coefficient. If the favorable user number a1, the forwarded user number a2, the click user number B1 and the comment user number C1 are determined according to the received multiple user operation instructions, the popularity coefficient R can be calculated according to the following formula:
R＝(A1*i2+A2–B1+C1*i1)*Z2/Z1 (1)
wherein, i1, i2, Z1 and Z2 are four preset weights. Specifically, i1 is a comment significant coefficient, for example, the value is 0.1, and is used for correcting the number of users participating in the comment C1; i2 is a pre-purchase enthusiasm coefficient, which can be set as a fixed value, or calculated according to the time length when the current media file reaches the upper limit of the number of pre-purchased users, i2 can be used for correcting and selecting the number A1 of users who will watch the media file; z1 is the total audience number of the media application platform, and Z2 is the total audience number of Chinese Internet users.
FIG. 9 is a flowchart illustrating a method for price estimation of an online media file according to another embodiment of the invention.
Step 902, for each media file to be estimated, receiving a user operation instruction of the media file from the client.
When the user operation indication indicates that the user selects to view the media file, the following steps 903 and 910 are performed.
And step 903, sending promotion information corresponding to the media file to the client so that the client displays the promotion information to the user.
And 904, judging whether the user is allowed to pre-purchase the media file according to the upper limit of the number of pre-purchased users. When the user is determined to be allowed to pre-purchase the media file, execute step 906; otherwise, step 905 is performed.
And 905, sending a prompt message which cannot be purchased in advance to the client so that the client displays the prompt message to the user.
For example, in FIG. 6, after the user clicks button 616, the prompt message is displayed: "you can not buy the movie" star wars 7-original power arousal "because you have reached the upper limit of pre-purchase, please select other pre-purchased movies".
Referring to the method for calculating R in the above formula (1), the pre-purchase aggressiveness factor i2 is a preset weight for the number a1 of complimentary users. Wherein, i2 can be calculated according to the user's instruction of purchasing in advance that receives, specifically is: and taking the ratio of the average time length of all the media files reaching the corresponding upper limit of the number of the pre-purchased users to the time length of the current media files reaching the upper limit of the number of the pre-purchased users as i 2. For example, a time period t1 when the number of users who purchased the media file reaches the upper limit of the number of users who purchased the media file is determined. Averaging the time length when the number of the users of each media file to be estimated reaches the upper limit of the corresponding number of the pre-purchased users to obtain the average time length t0, if i2 is t0/t1, then multiplying the i2 serving as a coefficient by A1 as shown in formula (1) to correct A1.
For each media file, an upper limit of the number of pre-purchased users is determined so that the operator of the video website can control the cost of pre-purchasing the media files. For example, the upper limit of the number of pre-purchased users is 100.
Step 909 determines whether to purchase the media file based on the estimated price.
The estimated price is compared with the quoted price of the copyright party. For example, if the estimated price P is 1 million and the copyright side of the media file has a price of two million, the operator of the video website may decide that the media file is a bought drama, which is worth purchasing, and then decide to purchase the media file.
FIG. 10 is an interactive schematic diagram of a price estimation method for an online media file according to another embodiment of the present invention, which includes a client and a server, and includes the following specific steps:
step 1010, the server sends information of each media file to be pre-estimated to the client.
Step 1020, the client displays information of each media file to be pre-estimated, provides user operation options for each media file to be pre-estimated, and receives operations of the user on the user operation options of the media file.
In step 1030, the client sends a user operation instruction of the media file to the server.
Step 1040, the server determines whether the user operation indication indicates that the user selection will be used to view the media file, if so, the following steps 1050 and/or 1070 are executed.
Step 1050, the server sends the promotion information corresponding to the media file to the client.
Step 1060, the client displays the promotion information to the user.
Step 1070, the server determines whether to allow the user to pre-purchase the media file according to the upper limit of the number of pre-purchased users. If yes, go to step 1091-1096; otherwise, step 1080-.
And 1080, the server sends prompt information that the purchase cannot be performed to the client.
Step 1090, the client displays the prompt information to the user.
Step 1091, the server sends an instruction to the client to allow pre-purchasing the media file.
Step 1092, the client outputs the option of pre-purchasing the media file to the user.
Step 1093, the client sends the user pre-purchase instruction of the media file to the slave server.
Step 1094, the server determines whether the user has the right to view the media file according to the user pre-purchase instruction, estimates the price of the media file based on the user operation instruction and the user pre-purchase instruction received in the predetermined time period, and determines whether to purchase the media file according to the estimated price.
Step 1095, after determining that the user has the right to view the media file and determining to purchase the media file, the server sends an instruction to remind the client to view the media file.
Step 1096, the client outputs the play option of the media file to the user.
Fig. 11 is a schematic structural diagram of a client 1100 according to an embodiment of the invention. As shown in fig. 11, the client 1100 includes:
a display module 1101, configured to display information of each media file to be pre-estimated;
a user interface module 1102, configured to provide a user operation option for each media file to be pre-estimated, where the user operation option is used to provide an option for a user to perform an operation on the media file; for each media file to be estimated, receiving the operation of a user on the user operation option of the media file;
a sending module 1103, configured to send, according to the operation received in the user interface module 1102, a user operation instruction of the media file to the server, where the user operation instruction is used to instruct the user to perform an operation on the media file, so that the server estimates a price of the media file based on one or more user operation instructions received within a predetermined time period.
In one embodiment, when the user operation indicates that the user selects to view the media file, the client 1100 further comprises: a receiving module 1104 for receiving an instruction from the server to allow the media file to be pre-purchased;
the user interface module 1102 is further configured to output a pre-purchase option of the media file to the user based on the instruction received by the receiving module 1104, and receive an operation performed by the user for the pre-purchase option;
the sending module 1103 is further configured to send a user pre-purchase instruction of the media file to the server based on the operation received by the user interface module 1102, so that the server determines whether the user has the right to view the media file according to the user pre-purchase instruction.
In an embodiment, the receiving module 1104 is further configured to receive an instruction from the server to remind the user of viewing the media file;
the user interface module 1102 is further configured to output a play option of the media file to the user based on the instruction received by the receiving module 1104.
In an embodiment, the receiving module 1104 is further configured to receive promotion information corresponding to the media file from a server;
the presentation module 1101 is further configured to present the promotion information received by the receiving module 1104 to the user.
Fig. 12 is a schematic structural diagram of a client 1200 according to another embodiment of the present invention. The client 1200 includes: a processor 1210, memory 1220, ports 1230, and a bus 1240. Processor 1210 and memory 1220 are interconnected by a bus 1240. Processor 1210 can receive and transmit data through port 1230. Wherein the content of the first and second substances,
the user interface module 1222, when executed by the processor 1210, may be: providing user operation options for each media file to be pre-estimated, wherein the user operation options are used for providing options for the user to operate the media file; for each media file to be estimated, receiving the operation of a user on the user operation option of the media file;
the sending module 1223, when executed by the processor 1210, may be: in accordance with the operations received in the user interface module 1222, user operation indications of the media file are sent to the server, where the user operation indications are used to indicate the operations performed by the user on the media file, so that the server can estimate the price of the media file based on one or more user operation indications received within a predetermined time period.
In one embodiment, when the user action indicates that the user selects to view the media file, the instruction modules executable by the processor 1210 further include: a receiving module 1224.
The receiving module 1224, when executed by the processor 1210, may be: instructions for receiving, from a server, an instruction to allow the pre-purchase of the media file;
the user interface module 1222, when executed by the processor 1210, may be: outputting a pre-purchase option of the media file to the user and receiving an operation performed by the user for the pre-purchase option based on the instruction received by the receiving module 1224;
the sending module 1223, when executed by the processor 1210, may be: based on the operation received by the user interface module 1222, a user pre-purchase indication of the media file is sent to the server, so that the server determines whether the user has the right to view the media file according to the user pre-purchase indication.
It can thus be seen that the various functions of the presentation module, the user interface module, the transmission module and the reception module in the various embodiments described above may be implemented when modules of instructions stored in memory 1220 are executed by processor 1210.
Fig. 13 is a schematic structural diagram of a server 1300 according to an embodiment of the invention. As shown in fig. 13, the server 1300 includes:
a sending module 1310, configured to send information of each media file to be pre-estimated to a client, so that the client displays the information of each media file to be pre-estimated, and provides a user operation option for each media file to be pre-estimated, where the user operation option is used to provide an option for a user to perform an operation on the media file;
a receiving module 1320, configured to receive, from the client, a user operation instruction of each media file to be pre-estimated, where the user operation instruction is used to instruct a user to perform an operation on the media file;
a forecasting module 1330 configured to forecast the price of the media file based on one or more user operation indications received by the receiving module 1320 within a predetermined time period.
In one embodiment, the estimation module 1330 is configured to: respectively counting the number of users who comment, forward and select to watch the media file and select not to watch the media file according to the user operation instruction; and calculating the price of the media file according to the counted number of the users and the preset weight.
Fig. 14 is a schematic structural diagram of a server 1400 according to another embodiment of the invention. On the basis of the server 1300 shown in fig. 13, when the receiving module 1320 receives the user operation indication indicating that the user selects to view the media file, the server 1400 further includes:
the judging module 1340 is configured to judge whether to allow the user to pre-purchase the media file according to an upper limit of the number of pre-purchased users;
the sending module 1310 is further configured to: when the determining module 1340 determines that the user is allowed to pre-purchase the media file, an instruction for allowing the user to pre-purchase the media file is sent to the client, so that the client outputs a pre-purchase option of the media file to the user.
In an embodiment, the receiving module 1320 is further configured to: receiving a user pre-purchase indication of the media file from the client;
the server 1400 further includes: a first determining module 1350, configured to determine whether the user has the right to view the media file according to the user pre-purchase indication received by the receiving module 1320;
a second determining module 1360 for determining whether to purchase the media file according to the price obtained by the estimating module 1330;
the sending module 1310 is further configured to: when the first determining module 1350 determines that the user has the right to view the media file and the second determining module 1360 determines to purchase the media file, an instruction to remind the client to view the media file is sent to the client, so that the client outputs a play option of the media file to the user.
In an embodiment, the server 1400 further comprises: a calculating module 1370, configured to determine, according to the user pre-purchase instruction received by the receiving module 1320, a time duration when the number of users who pre-purchase the media file reaches an upper limit of the number of pre-purchased users; averaging the time length when the number of the users of each media file to be estimated reaches the upper limit of the corresponding number of the pre-purchased users to obtain the average time length;
the estimation module 1330 is configured to: and correcting the number of users who watch the media file according to the counted selection by taking the ratio of the duration and the average duration obtained by the calculating module 1370 as a preset weight.
In an embodiment, when the user operation indication received by the receiving module 1320 indicates that the user selects to view the media file, the sending module 1310 is further configured to: and sending promotion information corresponding to the media file to the client so that the client displays the promotion information to the user.
Fig. 15 is a schematic structural diagram of a server 1500 according to another embodiment of the invention. The server 1500 includes: a processor 1510, memory 1520, ports 1530, and a bus 1540. The processor 1510 and memory 1520 are interconnected by a bus 1540. Processor 1510 can receive and transmit data through port 1530. Wherein the content of the first and second substances,
the processor 1510 is configured to execute modules of machine-readable instructions stored by the memory 1520.
The memory 1520 stores modules of machine-readable instructions executable by the processor 1510. The processor 1510 can execute instruction modules including: a sending module 1521, a receiving module 1522 and a prediction module 1523. Wherein the content of the first and second substances,
the sending module 1521, when executed by the processor 1510, may be: sending information of each media file to be pre-estimated to a client so that the client can display the information of each media file to be pre-estimated and provide a user operation option for each media file to be pre-estimated, wherein the user operation option is used for providing an option for operation performed on the media file for a user;
the receiving module 1522, when executed by the processor 1510, may be: receiving a user operation instruction of each media file to be estimated from a client, wherein the user operation instruction is used for instructing a user to operate the media file;
the estimation module 1523 when executed by the processor 1510 may be: the price of the media file is estimated based on one or more user operation instructions received by the receiving module 1522 within a predetermined time period.
When the receiving module 1522 receives the user operation indication indicating that the user selects to view the media file, the instruction modules executable by the processor 1510 comprise: a decision module 1524, a first determination module 1525, a second determination module 1526, and a calculation module 1527.
The determining module 1524, when executed by the processor 1510, may be: judging whether the user is allowed to pre-purchase the media file or not according to the upper limit of the number of pre-purchased users;
the sending module 1521, when executed by the processor 1510, may be: when the determining module 1524 determines that the user is allowed to pre-purchase the media file, an instruction for allowing the user to pre-purchase the media file is sent to the client, so that the client outputs a pre-purchase option of the media file to the user.
In one embodiment, the receiving module 1522 when executed by the processor 1510 may be: receiving a user pre-purchase indication of the media file from the client;
the first determining module 1525, when executed by the processor 1510, may be: determining whether the user has the right to view the media file according to the user pre-purchase indication received by the receiving module 1522;
the second determining module 1526, when executed by the processor 1510, may be: determining whether to purchase the media file according to the price obtained by the estimation module 1523;
the sending module 1521, when executed by the processor 1510, may be: when the first determining module 1525 determines that the user has the right to view the media file and the second determining module 1526 determines that the media file is purchased, an instruction for reminding the user of viewing the media file is sent to the client, so that the client outputs a play option of the media file to the user.
In one embodiment, the calculation module 1527 when executed by the processor 1510 may be: determining the time length when the number of the users who pre-buy the media file reaches the upper limit of the number of the pre-purchased users according to the user pre-purchase instruction received by the receiving module 1522; averaging the time length when the number of the users of each media file to be estimated reaches the upper limit of the corresponding number of the pre-purchased users to obtain the average time length;
the estimation module 1523 when executed by the processor 1510 may be: the ratio of the time length obtained by the calculation module 1527 to the average time length is used as a preset weight to correct the number of users who will watch the media file according to the counted selection.
It can thus be seen that the instruction modules stored in the memory 1520, when executed by the processor 1510, can implement the various functions of the transmitting module, the receiving module, the estimating module, the judging module, the first determining module, the second determining module, and the calculating module in the various embodiments described above.
In the above device embodiment, the specific method for each module and unit to implement its own function is described in the method embodiment, and is not described herein again.
In addition, functional modules in the embodiments of the present invention may be integrated into one processing unit, or each module may exist alone physically, or two or more modules are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
In addition, each of the embodiments of the present invention can be realized by a data processing program executed by a data processing apparatus such as a computer. It is clear that the data processing program constitutes the invention. Further, the data processing program, which is generally stored in one storage medium, is executed by directly reading the program out of the storage medium or by installing or copying the program into a storage device (such as a hard disk and/or a memory) of the data processing device. Such a storage medium therefore also constitutes the present invention. The storage medium may use any kind of recording method, for example, a paper storage medium (e.g., paper tape, etc.), a magnetic storage medium (e.g., a flexible disk, a hard disk, a flash memory, etc.), an optical storage medium (e.g., a CD-ROM, etc.), a magneto-optical storage medium (e.g., an MO, etc.), and the like.
The invention therefore also discloses a storage medium in which a data processing program is stored which is designed to carry out any one of the embodiments of the method according to the invention described above.
The present invention is not limited to the above preferred embodiments, and any modifications, equivalent substitutions, improvements, etc. within the spirit and principle of the present invention should be included in the scope of the present invention.
Claims (23)
1. A media file promotion method is applied to a client side, and the method comprises the following steps:
displaying information of a media file to be estimated on a first interface, and outputting user operation options;
responding to the operation of the user on the user operation option, sending a user operation instruction to a server, so that the server calculates the pre-participation information of the media file based on the user operation instruction and the preset weight received in a preset time period;
receiving an instruction from a server to allow pre-participation in the media file, and outputting a pre-participation option on the first interface;
responding to the operation of the user on the pre-participation option, sending a user pre-participation indication of the media file to the server, so that the server determines that the user has the permission to view the media file according to the user pre-participation indication;
and receiving an instruction for reminding of watching the media file from the server, and outputting a playing option of the media file in a second interface.
2. The method of claim 1, wherein the information of the media file to be pre-estimated comprises a name, main content, one or more pictures, etc. of the media file.
3. The method of claim 1, wherein the user operation options include any one or any number of likes, steps, forwards, view details.
4. The method of claim 1, wherein the user operation indication carries a media file identifier, a user identifier, and a user operation identifier, wherein the user operation identifier and the user operation option are in one-to-one correspondence.
5. The method of claim 1, wherein prior to outputting a pre-engagement option on the first interface, the method further comprises:
and receiving promotion information corresponding to the media file from the server, and displaying the promotion information on the first interface.
6. The method of claim 1, wherein the user action options include any one or any number of comments, forwards, and selects whether the media file will be viewed.
7. A media file promotion method is applied to a server, and the method comprises the following steps:
sending information of a media file to be pre-estimated to a client so that the client displays the information of the media file to be pre-estimated on a first interface, outputting a user operation option, and sending a user operation instruction to the server in response to an operation of a user on the user operation option;
calculating the pre-participation information of the media file based on the user operation instruction and the preset weight received in a preset time period;
sending an instruction for allowing the client to participate in the media file in advance to the client, so that the client outputs a pre-participation option on the first interface when receiving the instruction; responding to the operation of the user on the pre-participation option, and sending a user pre-participation indication of the media file to the server;
receiving the user pre-participation indication from the client, and after determining that the user has the permission to view the media file according to the user pre-participation indication, sending an instruction for reminding the user to view the media file to the client so that the client outputs the playing option of the media file in a second interface.
8. The method of claim 7, wherein the information of the media file to be pre-estimated comprises a name, main content, one or more pictures, etc. of the media file.
9. The method of claim 7, further comprising:
judging whether the user is allowed to participate in the media file in advance according to the upper limit of the number of the users participating in advance;
the sending the instruction to the client to allow pre-participation in the media file comprises:
and when the user is judged to be allowed to participate in the media file in advance, sending an instruction for allowing the user to participate in the media file in advance to the client.
10. The method of claim 7, wherein the user operation options include any one or any number of likes, steps, forwards, view details.
11. The method of claim 7, wherein the user operation indication carries a media file identifier, a user identifier, and a user operation identifier, wherein the user operation identifier and the user operation option are in one-to-one correspondence.
12. The method of claim 7, wherein prior to sending the client an instruction to allow pre-participation in the media file, the method further comprises:
and sending promotion information corresponding to the media file to the client so that the client displays the promotion information on the first interface.
13. A client, comprising:
the display module is used for displaying information of the media file to be pre-estimated on the first interface;
the user interface module is used for outputting user operation options on the first interface and receiving the operation of a user on the user operation options;
a sending module, configured to send a user operation instruction to a server based on an operation performed on the user operation option received by the user interface module, so that the server calculates pre-participation information of the media file based on the user operation instruction and a preset weight received within a predetermined time period;
a receiving module for receiving an instruction from the server to allow participation in the media file in advance;
the user interface module is further used for responding to the instruction, outputting a pre-participation option on the first interface, and receiving the operation of a user on the pre-participation option;
the sending module is further configured to send a user pre-participation instruction of the media file to the server based on the operation performed on the pre-participation option received by the user interface module, so that the server determines that the user has the right to view the media file according to the user pre-participation instruction;
the receiving module is further used for receiving an instruction for reminding of watching the media file from the server;
the user interface module is further used for outputting the playing options of the media files in a second interface based on the instruction which is received by the receiving module and used for reminding the user to watch the media files.
14. The client of claim 13, wherein the information about the media file to be pre-estimated comprises a name, main content, one or more pictures, and the like of the media file.
15. The client of claim 13, wherein the user operation options include any one or any number of likes, steps, forwards, view details.
16. The client according to claim 14 or 15, wherein the receiving module is further configured to receive promotion information corresponding to the media file from the server;
the display module is further used for displaying the promotion information received by the receiving module to the user.
17. A server, comprising:
the sending module is used for sending information of the media file to be estimated to a client so that the client can display the information of the media file to be estimated on a first interface, output user operation options and send a user operation instruction to the server in response to the operation of a user on the user operation options; calculating the pre-participation information of the media file based on the user operation instruction and the preset weight received in a preset time period; sending an instruction for allowing the client to participate in the media file in advance to the client, so that the client outputs a pre-participation option on the first interface when receiving the instruction; responding to the operation of the user on the pre-participation option, and sending a user pre-participation indication of the media file to the server;
a receiving module, configured to receive the user pre-participation indication from the client;
the sending module is further configured to send an instruction for prompting the client to view the media file after determining that the user has the permission to view the media file according to the user pre-participation indication, so that the client outputs a play option of the media file in a second interface.
18. The server of claim 17, wherein the information about the media file to be pre-estimated comprises a name of the media file, primary content, one or more pictures, and the like.
19. The server of claim 17, further comprising:
the judging module is used for judging whether the user is allowed to participate in the media file in advance according to the upper limit of the number of the users participating in advance;
the sending module is further configured to send an instruction allowing the user to participate in the media file in advance to the client when the determining module determines that the user is allowed to participate in the media file in advance.
20. The server of claim 17, wherein the user operation options include any one or any number of likes, steps, forwards, view details.
21. The server according to claim 17, wherein the user operation indication carries a media file identifier, a user identifier, and a user operation identifier, and wherein the user operation identifier and the user operation option are in one-to-one correspondence.
22. The server of any of claims 17 to 21, wherein prior to sending the client an instruction to allow pre-participation in the media file, the sending module is further to: and sending promotion information corresponding to the media file to the client so that the client displays the promotion information on the first interface.
23. A computer-readable storage medium having stored thereon computer-readable instructions for causing at least one processor to perform the method of any one of claims 1 to 16.
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| CN113259728B (en) * | 2021-07-15 | 2021-10-01 | 北京达佳互联信息技术有限公司 | Method and device for recommending video, electronic equipment and storage medium |
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