CN115456717A - Social electronic commerce platform operation method - Google Patents

Social electronic commerce platform operation method Download PDF

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Publication number
CN115456717A
CN115456717A CN202211117070.6A CN202211117070A CN115456717A CN 115456717 A CN115456717 A CN 115456717A CN 202211117070 A CN202211117070 A CN 202211117070A CN 115456717 A CN115456717 A CN 115456717A
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China
Prior art keywords
social
commerce platform
platform
electronic commerce
steps
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Application number
CN202211117070.6A
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Chinese (zh)
Inventor
黄河浪
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Xi'an Qianjiu Renren Network Technology Co ltd
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Xi'an Qianjiu Renren Network Technology Co ltd
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Priority to CN202211117070.6A priority Critical patent/CN115456717A/en
Publication of CN115456717A publication Critical patent/CN115456717A/en
Withdrawn legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/08—Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/08—Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
    • G06Q10/087—Inventory or stock management, e.g. order filling, procurement or balancing against orders
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0212—Chance discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0214—Referral reward systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0222—During e-commerce, i.e. online transactions

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Resources & Organizations (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention relates to the technical field of electronic commerce, in particular to an operation method of a social electronic commerce platform, which comprises an electronic commerce platform, wherein the electronic commerce platform comprises a membership method, a group-piecing method, a live broadcasting method, a content method, a group purchasing method, a service method, a sharing method and a guiding method.

Description

Social electronic commerce platform operation method
Technical Field
The invention relates to the technical field of electronic commerce, in particular to an operation method of a social electronic commerce platform.
Background
The electronic commerce platform is a platform for providing online transaction service for enterprises or individuals, and is an important place for coordinating and integrating information flow, commodity flow and fund flow in order, relevance and efficient flow, and the enterprises, the merchants and the individuals can effectively develop own commercial activities at low cost by fully utilizing shared resources such as network infrastructure, payment platforms and the like provided by the electronic commerce platform.
However, the existing e-commerce platform has a single recommendation mode and a low marketing effect, and cannot meet the requirements of merchants and enterprises.
Disclosure of Invention
In order to solve the problems, the application provides an operation method of a social electronic commerce platform.
A social electronic commerce platform operation method comprises an electronic commerce platform, wherein the electronic commerce platform comprises a member method, a group combining method, a live broadcast method, a content method, a group purchasing method, a service method, a sharing method and a guiding method.
Preferably, the membership method: a member distribution electronic commerce platform is adopted to integrate purchasing, logistics, warehousing, after-sales service and lT system electronic commerce elements, platform support is provided for members, the members spread commodity information to consumers by using social tools, commodity sales is achieved, and profit rights and interests are obtained through commodity sales, member service and the like.
Preferably, the grouping method: a social flow is attracted to participate in grouping and price cutting through characteristic and low-price commodities on a social e-commerce platform, a large number of social groups such as grouping guild of the grouping platform and the like help channel merchants and brand merchants to complete sales indexes, and consumers are helped to group and purchase commodities with lower prices.
Preferably, the direct seeding method: through a red-network live broadcast social e-commerce platform, commodities are recommended to a vermicelli group to be introduced in the short video live broadcast process through a red-network koL, commodity sales are completed, and the flow conversion vermicelli operation, IP (Internet protocol) production and high-quality creative video content conversion rate of the platform are improved.
Preferably, the content method: the method is characterized in that a consumer is used as a center, content from the experience and experience of a creator is created, and the content is transmitted through social media and used for triggering the experience and purchasing interest and desire of the consumer, so that the purpose of selling commodities is finally achieved.
Preferably, the group purchase method comprises: the social e-commerce platform highly integrates the advantages of members and groups, surrounds an offline living community, takes community groups as a main transaction scene, takes acquaintance social relations as links, reaches community users through group growth, recruits and manages a supply chain, and achieves a commodity sale target.
Preferably, the service method: the social e-commerce platform service is based on social flow dividends, serves the B-end client, and achieves the purpose of commodity sales bargaining by providing product form App, small programs, public number development technical service, training, drainage, compliance legitimacy, strategic management and other operation services for the client.
Preferably, the sharing method comprises: the social electronic commerce platform allows smart phone users to share product forms such as App, applets, public numbers and the like of the sharing and forwarding platform for WeChat friends with different identity card numbers for compensation, and after automatic identification and confirmation of the platform system, the product forms are immediately and automatically dispatched to a sharing and forwarding person to obtain a proper benefit red packet, so that the purposes of drainage and fission of potential consumer customers and timely sale and deal are achieved.
Preferably, the guiding method comprises: the social electronic commerce platform guides consumers to cultivate the concept of consumption equal to investment by using the rights and interests of sharing profits by holding stocks of the consumers and increasing value of wealth on the market by IPO and the like, and the purpose of returning customers to purchase commodities again is achieved.
One or more technical solutions provided in the embodiments of the present application have at least the following technical effects or advantages:
in the invention, through the mutual cooperation of a member method, a group combining method, a live broadcasting method, a content method, a group purchasing method, a service method, a sharing method and a guiding method arranged in the electronic commerce platform, the recommendation modes of the electronic commerce platform are increased, and the marketing effect is improved.
Detailed Description
The invention discloses a design method of an electronic commerce platform, which can be realized by appropriately improving process parameters by referring to the contents in the text. It is expressly intended that all such similar substitutes and modifications which would be obvious to one skilled in the art are deemed to be included in the invention. While the present invention has been described in terms of preferred embodiments, it will be apparent to those skilled in the art that variations and modifications can be made in the invention and its application and method of use without departing from the spirit and scope of the invention as described herein.
In order to make those skilled in the art better understand the technical solution of the present invention, the following detailed description of the present invention is provided with reference to specific embodiments.
The social e-commerce platform operation method comprises the following steps:
1. membership method
The member distribution e-commerce platform integrates electronic commerce factors such as purchasing, logistics, warehousing, after-sale service and an lT system, provides platform support for the members, enables the members to transmit commodity information to consumers by means of social tools, achieves commodity sales, and obtains profit rights through commodity sales, member service and the like.
2. Ball splicing method
The grouping social e-commerce platform attracts social flow to participate in grouping and price cutting through characteristic and low-price commodities, and grouping guild parties of the grouping platform and other social groups help channel traders and brand traders to complete sales indexes, so that consumers are helped to group and purchase commodities with lower prices.
3. Direct seeding method
The online red live broadcast social e-commerce platform recommends and introduces commodities to vermicelli groups to complete commodity sales in the short video live broadcast process through the online red koL, and improves the flow conversion vermicelli operation, IP (Internet protocol) production and high-quality creative video content conversion rate of the platform.
4. Content method
The content social e-commerce platform takes a consumer as a center, creates content from the experience and experience of a creator, and is used for triggering the experience and the interest and desire of the consumer through social media propagation, so that the purpose of selling commodities is finally achieved.
5. Group buying method
The community group-buying social e-commerce platform highly integrates the advantages of members and groups, surrounds an offline living community, takes community groups as a main transaction scene, takes acquaintance social relations as links, reaches community users through group growth, recruits and manages a supply chain, and achieves a commodity sales target.
6. Service method
The social electronic commerce platform service is served to the client at the B end by depending on social flow dividends, and the purpose of commodity sales and bargaining is achieved by providing product form App, small programs, public number development technical service, training, drainage, compliance legitimacy, strategy management and other operation services for the client.
7. Sharing method
The social e-commerce platform allows smart phone users to share the product forms of the forwarding platform such as App, applets, public numbers and the like for WeChat friends with different identity card numbers for compensation, and after automatic identification and confirmation of the platform system, the product forms are immediately and automatically dispatched to a sharing and forwarding person to obtain a proper interest red envelope, so that the purposes of drainage, fission of potential consumer customers and timely sale and deal are achieved.
8. Guiding method
The social electronic commerce platform guides consumers to cultivate the concept of consumption equal to investment by using the equity interests such as consumer share profit and lP0 added value wealth on the market, and the purpose of returning customers to buy commodities again is achieved.
The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.

Claims (9)

1. A social e-commerce platform operation method is characterized in that: the method comprises an electronic commerce platform, wherein the electronic commerce platform comprises a membership method, a group-combining method, a live broadcast method, a content method, a group-buying method, a service method, a sharing method and a guiding method.
2. The method of claim 1, wherein the social e-commerce platform operates as follows: the member method comprises the following steps: a member distribution electronic commerce platform is adopted to integrate purchasing, logistics, warehousing, after-sales service and lT system electronic commerce elements, platform support is provided for members, the members spread commodity information to consumers by using social tools, commodity sales is achieved, and profit rights and interests are obtained through commodity sales, member service and the like.
3. The method of claim 1, wherein the social e-commerce platform operates as follows: the grouping method comprises the following steps: a social flow is attracted to participate in grouping and price cutting through characteristic and low-price commodities on a social e-commerce platform, a large number of social groups such as grouping guild of the grouping platform and the like help channel merchants and brand merchants to complete sales indexes, and consumers are helped to group and purchase commodities with lower prices.
4. The method of claim 1, wherein the social e-commerce platform operates as follows: the direct seeding method comprises the following steps: through a red-network live broadcast social e-commerce platform, commodities are recommended to a vermicelli group to be introduced in the short video live broadcast process through a red-network koL, commodity sales are completed, and the flow conversion vermicelli operation, IP (Internet protocol) production and high-quality creative video content conversion rate of the platform are improved.
5. The method of claim 1, wherein the social e-commerce platform operates as follows: the content method comprises the following steps: the method is characterized in that a consumer is used as a center, content from the experience and experience of a creator is created, and the content is transmitted through social media and used for triggering the experience and purchasing interest and desire of the consumer, so that the purpose of selling commodities is finally achieved.
6. The method of claim 1, wherein the social e-commerce platform operates as follows: the group purchase method comprises the following steps: the social e-commerce platform highly integrates the advantages of members and groups, surrounds offline living communities, takes community groups as main transaction scenes, takes acquaintance social relations as links, reaches community users through group growth, recruits and manages supply chains, and achieves the commodity sale target.
7. The method of claim 1, wherein the social e-commerce platform operates as follows: the service method comprises the following steps: the social e-commerce platform service is based on social flow dividends, serves the B-end client, and achieves the purpose of commodity sales bargaining by providing product form App, small programs, public number development technical service, training, drainage, compliance legitimacy, strategic management and other operation services for the client.
8. The method of claim 1, wherein the social e-commerce platform comprises: the sharing method comprises the following steps: the social electronic commerce platform allows smart phone users to share product forms such as App, applets, public numbers and the like of the sharing and forwarding platform for WeChat friends with different identity card numbers for compensation, and after automatic identification and confirmation of the platform system, the product forms are immediately and automatically dispatched to a sharing and forwarding person to obtain a proper benefit red packet, so that the purposes of drainage and fission of potential consumer customers and timely sale and deal are achieved.
9. The method of claim 1, wherein the social e-commerce platform operates as follows: the guiding method comprises the following steps: the social electronic commerce platform guides consumers to cultivate the concept of consumption equal to investment by using the rights and interests of sharing profits by holding stocks of the consumers and increasing value of wealth on the market by IPO and the like, and the purpose of returning customers to purchase commodities again is achieved.
CN202211117070.6A 2022-09-14 2022-09-14 Social electronic commerce platform operation method Withdrawn CN115456717A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202211117070.6A CN115456717A (en) 2022-09-14 2022-09-14 Social electronic commerce platform operation method

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202211117070.6A CN115456717A (en) 2022-09-14 2022-09-14 Social electronic commerce platform operation method

Publications (1)

Publication Number Publication Date
CN115456717A true CN115456717A (en) 2022-12-09

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Application Number Title Priority Date Filing Date
CN202211117070.6A Withdrawn CN115456717A (en) 2022-09-14 2022-09-14 Social electronic commerce platform operation method

Country Status (1)

Country Link
CN (1) CN115456717A (en)

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Application publication date: 20221209