CN115456645A - Member management method, system, equipment and medium for multi-state and multi-membership - Google Patents
Member management method, system, equipment and medium for multi-state and multi-membership Download PDFInfo
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- CN115456645A CN115456645A CN202211017648.0A CN202211017648A CN115456645A CN 115456645 A CN115456645 A CN 115456645A CN 202211017648 A CN202211017648 A CN 202211017648A CN 115456645 A CN115456645 A CN 115456645A
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Abstract
The invention provides a member management method, a system, equipment and a medium for multi-business and multi-membership. The member management method for multiple businesses and multiple nationalities comprises the following steps: acquiring at least one state, wherein each state comprises at least one cadastral, setting a state identifier for each state, and setting a cadastral identifier for each cadastral; acquiring business data of a member, adding an industry identifier and a membership identifier for the business data according to the industry information and the membership information of the business data, and storing the business data; and acquiring the unique identification of the member, acquiring basic data of the member and business data of the member in each business state according to the unique identification of the member, and drawing a member picture and a data view. The invention can effectively improve the data utilization efficiency and effectively reduce the member operation management cost of enterprise main bodies of diversified or multi-brand operation.
Description
Technical Field
The invention relates to the field of Internet, in particular to a member management method, a member management system, a member management device and a member management medium for multiple businesses and multiple nationalities.
Background
The existing membership rights are designed based on a single-state single-membership system, and only the customer service with a single state can be supported. However, in the current market, the diversification and complication of the business of each enterprise leads to the situation that multiple membership systems in different statuses exist at the same time for differentiated management, such as members in different statuses (real estate members, retail status members, hotel status members, etc.), and different membership systems (common member membership, paid members, employee member membership, etc.) are required in each status. The operation requirements of enterprises for different business states and different membership systems are completely different, if the enterprises are respectively managed aiming at different business states and different membership systems, because a common software system does not support a plurality of business states and a plurality of membership systems to operate simultaneously, the enterprises need to deploy a plurality of software systems and consume more hardware resources, not only can additionally consume enterprise resources and improve the operation cost of the enterprises, but also can cause data isolation among different systems, and can not effectively integrate and utilize the enterprise data resources.
Disclosure of Invention
The technical problem to be solved by the present invention is to provide a member management system method, system, device and medium with multiple business states and multiple membership books, which can reduce the operation management cost and improve the resource utilization rate, aiming at the above-mentioned defects of the prior art.
The technical scheme adopted by the invention for solving the technical problem is as follows: the member management method for multi-business and multi-membership is provided, and comprises the following steps:
acquiring at least one business state, wherein each business state comprises at least one conference home, setting a business state identifier for each business state, and setting a conference home identifier for each conference home;
acquiring business data of a member, adding an industry identifier and a membership identifier to the business data according to the industry information and the membership information of the business data, and storing the business data;
and acquiring the unique identification of the member, acquiring basic data of the member and business data of the member in each business state according to the unique identification, and drawing a member portrait and a data view of the member.
The member management method for multi-business and multi-membership further comprises the following steps:
acquiring a member interest rule set for each state, and adding the member interest rule to the state identifier of the state to which the member interest rule belongs;
after the step of adding the state identifier and the membership identifier to the service data according to the state information and the membership information of the service data and then storing the added state identifier and membership identifier, the method includes:
and acquiring the member rights and interests of the member in each state according to the member rights and interests rule and the business data of the member in each state.
After the step of obtaining the member rights of the member in each business state according to the business data stored in each business space and the member rights rule, the method comprises the following steps:
and acquiring at least two different interaction business states selected by the member from the at least one business state, and exchanging the member interest of the member in one of the at least two interaction business states into the member interest of the other interaction business states according to a preset exchange ratio and an exchange rule between the at least two interaction business states.
Wherein the step of redeeming the member's member interests in one of the at least two interaction states for member interests in the remaining interaction states comprises:
mapping the member rating of the member in one of the interaction business states to the member ratings of the remaining interaction business states.
Wherein the member rights include at least one of virtual asset rights, service rights, and qualification rights.
The step of adding an industry identifier and a membership identifier to the service data according to the industry information and the membership information of the service data and then storing the added industry identifier and membership identifier includes:
acquiring a unified form structure and a unified field format of service data, and storing the service data according to the unified form structure and the unified field format.
Wherein the step of drawing the member portrait and data view is followed by:
and pushing the marketing content of the at least one business state to the member according to the member portrait and the data view.
The technical scheme adopted by the invention for solving the technical problems is as follows: a multi-business multi-membership member management system is provided, which comprises:
the identification module is used for acquiring at least one state, each state comprises at least one conference home, state identification is set for each state, and conference home identification is set for each conference home;
the data module is used for acquiring the business data of the member, adding an industry identifier and a membership identifier to the business data according to the industry information and the membership information of the business data and then storing the business data;
and the drawing module is used for acquiring the basic data of the members and the service data in each service space and drawing the member portrait and the data view.
The technical scheme adopted by the invention for solving the technical problem is as follows: there is provided a smart device comprising: a processor, a memory, the processor coupled to the memory, the memory having stored therein a computer program, the processor executing the computer program to implement the method as described above.
The technical scheme adopted by the invention for solving the technical problem is as follows: there is provided a computer readable storage medium storing a computer program executable by a processor to implement the method as described above.
Compared with the prior art, the method has the advantages that the method adds the business state identifier and the membership identifier to the business data according to the business state information and the membership information of the business data and then stores the business data, can effectively realize the isolation and management of the business data in different business states, keeps independent operation, does not need to set a plurality of systems for respective management, and reduces the cost of the operation and management of enterprise main bodies operated in multiple business states. The basic data of the member and the business data of the member in each business state are obtained according to the unique identity, the member portrait and the data view of the member are drawn, barriers between the business states can be opened, the effective utilization efficiency of the business data is realized, and the member operation management cost of an enterprise main body which is diversified or multi-brand operated can be effectively reduced.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the embodiments or the prior art descriptions will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and other drawings can be obtained by those skilled in the art without creative efforts.
Wherein:
fig. 1 is a schematic flowchart illustrating a first embodiment of a member management method for multi-business and multi-membership provided in the present invention;
FIG. 2 is a flowchart illustrating a second embodiment of a member management method for multi-business and multi-membership provided in the present invention;
fig. 3 is a schematic structural diagram of an embodiment of a multi-business and multi-membership member management system provided in the present invention;
FIG. 4 is a schematic structural diagram of an embodiment of a smart device provided by the present invention;
fig. 5 is a schematic structural diagram of an embodiment of a storage medium provided in the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, fig. 1 is a flowchart illustrating a member management method for multi-state membership according to a first embodiment of the present invention. The member management method of multi-state membership provided by the invention comprises the following steps:
s101: the method comprises the steps of obtaining at least one state, setting state identification for each state, and setting state identification for each state.
In a specific implementation scenario, acquiring at least one state that the business entity needs to set in the system, each state including at least one membership. For example, business entities support property and store businesses and beauty salons, where each business includes general meetings, VIP meetings, and employee meetings. And setting a unique corresponding business state identifier for each business state, and setting a unique corresponding membership identifier for each membership of the business state.
The enterprise main body can edit, modify, delete or add the enterprise state identification and the membership identification according to the actual requirement. For example, the business entity adds an enterprise-wide business, or the business entity closes an enterprise-wide business.
S102: and acquiring the business data of the member, adding the business state identifier and the membership identifier for the business data according to the business state information and the membership information of the business data, and storing the business data.
In a specific implementation scenario, a member may have registered in only one of the states, may have registered in multiple states, or may not have registered in any one of the states. Acquiring business data of the member client, wherein the business data is generated after operations are carried out in one or more business states corresponding to the business states, and the operations can be at least one of registration, consumption, contract signing, card checking, comment issuing and the like.
The business data includes business state information including what kind of operation the member performs in which business state, and the business data further includes membership information including which kind of membership the member performs in. The member performs 5000-yuan consumption operation in the identity of the VIP member. And adding a corresponding business state identifier and a corresponding membership identifier to the business data according to the state information and the membership information, and storing the business data added with the identifiers in a preset physical space.
Further, in order to facilitate the intercommunication between service data with different status identifiers, when the service data is stored, the service data is stored according to a uniform data structure and a uniform field format.
S103: and acquiring the unique identification of the member, acquiring basic data of the member and business data of the member in each business state according to the unique identification of the member, and drawing a member portrait and a data view of the member.
In a specific implementation scenario, the unique id of the member is obtained, and the unique id of the member may be obtained at the same time of obtaining the service data of the member. And acquiring basic data of the member according to the unique identity, wherein the basic data comprises at least one of the name, the age, the birthday, the identity card number, the membership card number, the contact way, the address and the registration age of the client member. The base data is obtained when a client member performs an operation in any of the business industries for the first time. Either actively provided by the customer member or obtained through a registration process (e.g., registration with a micro-signal) by the customer member.
The service data of the member in each business state is acquired, for example, the consumption history, the consumption total amount, the consumption time, the consumption content and the like of the member in each business state can be acquired, and the member portrait and the data view of the member are drawn by combining the service data and the basic data. According to the member portrait and the data view, the consumption habits and the personal habits of the members can be rapidly acquired, so that better services can be provided for the members.
In other implementations, the marketing content of at least one business state is pushed to the member according to the member representation and the data view after the member representation and the data view are acquired.
For example, if the member image and the data view of the member A like to buy the discount commodity, the sales promotion marketing content corresponding to each member system is pushed to the member A. Further, the portrait and data view of the member in each business state can be obtained, and marketing content in the business state can be recommended to the member. And if the member portrait and the data view of the member A in the B system are like to buy luxury goods, the marketing content of the luxury goods promotion corresponding to the B system is pushed to the member A. Therefore, the preference and the demand of the members in different systems are considered simultaneously.
The member has good evaluation in one business state (for example, the membership system is labeled as high liveness, strong purchasing power and no after-sale dispute), and other business states matched with the member portrait and the data view of the member can be selected from other business states of the same enterprise main body as the business state to be marketed, and the business state to be marketed is recommended to the member, so that the drainage of the member is realized.
The marketing needs of the to-be-marketed business states can be acquired, for example, the two business states a and B belong to the same enterprise main body, the business state B needs to purchase strong and highly active members, the members (for example, member a) with the member images and the data views are acquired in the business state a as marketable members, and the marketing content of the system B is sent to the member a, so that the member a is interested in the business state B, and then the consumption or transaction business is performed in the business state B.
And when the marketable member generates interest in the system of the to-be-marketed membership according to the marketing content, consuming in the system of the to-be-marketed membership, acquiring a consumption request of the marketable member in the system of the to-be-marketed membership, acquiring basic data of the to-be-marketed member according to the consumption request, and registering for the member A in the system of the to-be-marketed membership. Since the basic data of the member nail is already existed, the registration can be directly performed according to the basic data. Therefore, the member does not need to apply for the system to be marketed again, the member can be attributed to the multi-membership status to be marketed by operating the background directly, the efficiency of member registration can be effectively improved, the operation complexity is reduced, the customer experience is improved, and the cost of member registration is reduced.
It can be known from the above description that, in this embodiment, the business data is added with the business status identifier and the membership identifier and then stored according to the business status information and the membership information of the business data, thereby effectively realizing the isolation and management of the business data in different business statuses, maintaining independent operation, and not needing to set up a plurality of systems for respective management, thereby reducing the cost of the business main body in multiple statuses for operation management, obtaining the basic data of the member and the business data of the member in each status according to the unique identification, drawing the member portrait and the data view of the member, getting through the barriers between the statuses, effectively improving the data utilization efficiency, and effectively reducing the member operation management cost of the business main body in diversified or multi-brand operation.
Referring to fig. 2, fig. 2 is a flowchart illustrating a member management method for multi-mode and multi-membership in a second embodiment according to the present invention. The member management method for multi-business and multi-membership provided by the invention comprises the following steps:
s201: and acquiring a member interest rule set for each state, and adding the member interest rule to the state identifier of the state to which the member interest rule belongs.
In one specific implementation scenario, membership equity rules may be set for each business state by a multi-business entity. For example, how the level of general members is raised, how the rate of paid members is reduced, how members enjoy a mail packing service, and the like. The membership rights rule can be modified or added or deleted.
And adding the status identification of the status to which the member interest rule belongs. For example, the member interest rule of the A system is added with the state identification of the A system. Further, the member rights identifier may be added with a regular identifier so as to be distinguished from the service data.
S202: the method comprises the steps of obtaining at least one state, setting state identification for each state, and setting state identification for each state.
S203: and acquiring the business data of the member, adding the business state identifier and the membership identifier to the business data according to the business state information and the membership information of the business data, and storing the business data.
In a specific implementation scenario, steps S202 to S203 are substantially the same as steps S101 to S102 in the first embodiment of the member management method for multi-state affiliate provided by the present invention, and are not described herein again.
S204: and acquiring the member rights of the member in each state according to the member rights rule and the service data of the member in each state.
In a specific implementation scenario, the member rights and interests of the member in each state are obtained according to the member rights and business data of the member in each state. The membership benefits include at least one of virtual asset benefits (e.g., points, merchandise redemption coupons, vouchers, etc.), service benefits (e.g., free delivery to the home, package mail, subscription exemptions, etc.), qualification benefits (e.g., proprietary merchandise, proprietary discounts, etc.). For example, the member A can enjoy free delivery service in the A system, can enjoy exclusive 8.8 discount coupon in the B system, and has a 200-yuan threshold-free voucher in the C system.
S205: acquiring at least two interaction statuses selected by the member from at least one status, and redeeming the member interest of one of the interaction statuses into the member interest of the other interaction statuses according to a preset redeeming proportion and a redeeming rule between the at least two interaction statuses.
In a specific implementation scenario, a member may select at least two business states registered by the member as an interactive member system, and an enterprise main body to which the business states belong sets a preset exchange ratio and an exchange rule for any two business states. For example, a member must exchange points in the a-state to the B-state in excess of 500 points, and the exchange ratio of the points in the a-state to the points in the B-state is 5.
And according to the selection of the member, exchanging the member rights of the member in one interactive member system in the two interactive business states into the member rights of the other business states. For example, the user may choose to exchange at least some of the member rights in the a-business for member rights in the B-business, or may exchange at least some of the member rights in the a-business for member rights in the B-business, with at least some of the remaining member rights being exchanged for member rights in the C-business. For example, the points of the member in the a business state may be redeemed for the B business state, the exclusive discount of the member in the a business state may be redeemed for the exclusive discount of the C business state, and the points of the member in the a business state may be redeemed for the voucher of the C business state. That is, the types of the member equity to be redeemed and the member equity to be redeemed may be the same or different, and may be set by the enterprise main bodies to which a plurality of business states belong.
In other implementations, a member's member rating in one of the interaction states may also be mapped to a member rating of the remaining interaction states. For example, the member level of the member in the a-state is a platinum level, and the member level is mapped to the B-state through a preset mapping relationship, and the member level of the member is a gold level. When the member level in a certain business reaches a preset level (such as gold level, VIP level, etc.), the corresponding member level may be mapped in other businesses in the business entity to which the business belongs. Alternatively, when the member level in one business reaches a predetermined level and another business belonging to the same business entity is registered, the member level in the business entity is mapped to another business entity. Thus, the same member can directly acquire a new member grade by virtue of the member grades in other business states without growing from the lowest grade in different business states of the same enterprise body. The client viscosity can be effectively enhanced, and the client satisfaction degree is improved.
As can be seen from the above description, in this embodiment, at least two interaction statuses selected by the member from the at least one status are obtained, and the member interest of one of the two interaction statuses of the member is exchanged into the member interest of the other interaction statuses according to the preset exchange ratio and the exchange rule between the at least two interaction statuses, so that the flexibility of using the user interest can be further improved, the user viscosity is effectively increased, and the maintenance cost is saved.
Referring to fig. 3, fig. 3 is a schematic structural diagram of an embodiment of a multi-business and multi-membership member management system according to the present invention. The multi-modal multi-membership member management system 10 includes an identification module 11, a data module 12 and a mapping module 13.
The identification module 11 is configured to obtain at least one state, where each state includes at least one conference home, set a state identifier for each state, and set a conference home identifier for each conference home. The data module 12 is configured to obtain service data of a member, add a home identifier and a membership identifier to the service data according to the home information and the membership information of the service data, and store the added home identifier and membership identifier. The drawing module 13 is used for acquiring the unique identification of the member, acquiring the basic data of the member and the business data of the member in each business state according to the unique identification, and drawing the member portrait and the data view of the member.
The identification module 11 is also used for setting member interest rules for each status, and adding status identification of the status to the member interest rules.
The data module 12 is also used for acquiring the member rights and interests of the member in each state according to the member rights and interests rules and the service data of the member in each state.
The data module 12 is further configured to obtain at least two different interaction statuses selected by the member from the at least one status, and exchange the member interest in one of the at least two interaction statuses of the member into the member interest in the other interaction statuses according to a preset exchange ratio and an exchange rule between the at least two interaction statuses.
The data module 12 is also configured to map a member's member rating in one of the interaction modalities to a member rating in the remaining interaction modalities.
Wherein the member rights comprise at least one of virtual asset rights, service rights and qualification rights.
The data module 12 is further configured to obtain a unified table structure and a unified field format of the service data, and store the service data according to the unified table structure and the unified field format.
The drawing module 13 is also used for pushing marketing content of at least one business state to the member according to the member portrait and the data view.
It can be known through the above description that, in this embodiment, store after adding the business state identification and the membership identification for business data through the business state information and the membership information according to business data, can effectively realize the isolation and the management of the business data of different business states, keep independent operation, when can satisfying the business state coexistence, the demand of different system member differentiation operations, need not to dispose a plurality of business states alone and carry out independent management, effectively promote data utilization efficiency, and can effectively reduce the member operation administrative cost of the multi-state enterprise main body of pluralism or multi-brand operation.
Referring to fig. 4, fig. 4 is a schematic structural diagram of an intelligent device according to an embodiment of the present invention. The smart device 20 comprises a processor 21, a memory 22. The processor 21 is coupled to a memory 22. The memory 22 has stored therein a computer program which is executed by the processor 21 in operation to carry out the method as shown in fig. 1-2. The detailed methods can be referred to above and are not described herein.
Referring to fig. 5, fig. 5 is a schematic structural diagram of a storage medium according to an embodiment of the present invention. The storage medium 30 stores at least one computer program 31, and the computer program 31 is used for being executed by a processor to implement the method shown in fig. 1-2, and the detailed method can be referred to above and is not described herein again. In one embodiment, the storage medium 30 may be a memory chip in a terminal, a hard disk, or a removable hard disk or a flash disk, an optical disk, or other readable and writable storage tool, and may also be a server or the like.
Different from the prior art, the invention aims to provide a method and a system for managing the client relationship of a plurality of membership systems for diversified group enterprises and large chain enterprises, which can realize the unified management of headquarters and ensure the independent operation of subordinate organizations, reduce the pain points of chimney-type system development and member data island in the enterprises, help the enterprises to improve the client management capability and efficiency, effectively reduce the client operation management cost and improve the data utilization efficiency.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above may be implemented by hardware that is instructed by a computer program, and the program may be stored in a non-volatile computer-readable storage medium, and when executed, may include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically Programmable ROM (EPROM), electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double Data Rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous Link DRAM (SLDRAM), rambus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).
All possible combinations of the technical features in the above embodiments may not be described for the sake of brevity, but should be considered as being within the scope of the present disclosure as long as there is no contradiction between the combinations of the technical features.
The above examples only express several embodiments of the present application, and the description thereof is more specific and detailed, but not construed as limiting the scope of the present application. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the concept of the present application, which falls within the scope of protection of the present application. Therefore, the protection scope of the present patent application shall be subject to the appended claims.
Claims (10)
1. A member management method for multiple businesses and multiple sites, comprising:
acquiring one or more statuses, wherein each status comprises one or more meetings, setting a status identifier for each status, and setting a meetings identifier for each meetings;
acquiring the service data of a member, adding an industry state identifier and a membership identifier to the service data, and storing the service data;
and acquiring the unique identification of the member, acquiring basic data of the member and business data of the member in each business state according to the unique identification, and drawing a member portrait and a data view of the member.
2. The multi-modal multi-membership member management method according to claim 1, further comprising:
acquiring a member interest rule set for each state, and adding the member interest rule to the state identifier of the state to which the member interest rule belongs;
after the step of adding the home identifier and the membership identifier to the service data and storing the added home identifier and membership identifier according to the home information and the membership information of the service data, the method comprises the following steps:
and acquiring the member rights and interests of the member in each state according to the member rights and interests rules of the member in each state and the membership.
3. The method as claimed in claim 2, wherein the step of obtaining the member rights of the member in each state according to the business data and the member rights rules stored in each state is followed by:
and acquiring at least two different interaction business states selected by the member from the at least one business state, and exchanging the member interest of the member in one of the at least two interaction business states into the member interest of the other interaction business states according to a preset exchange ratio and an exchange rule between the at least two interaction business states.
4. The method as claimed in claim 3, wherein the step of redeeming the member interest in one of the at least two interactive statuses into the rest of the interactive statuses comprises:
and mapping the member grade of the member in one of the interaction states to the member grade of the rest interaction states.
5. The method as claimed in claim 2, wherein the member management method for multi-business and multi-membership,
the member rights include at least one of virtual asset rights, service rights, and qualification rights.
6. The method as claimed in claim 1, wherein the step of adding a status identifier and a membership identifier to the service data according to the status information and the membership information of the service data and storing the added status identifier and membership identifier comprises:
acquiring a unified form structure and a unified field format of service data, and storing the service data according to the unified form structure and the unified field format.
7. The method as claimed in claim 1, wherein the step of drawing the member representation and data view is followed by the steps of:
and pushing the marketing content of at least one business state to the member according to the member portrait and the data view.
8. A multi-business multi-membership member management system, comprising:
the identification module is used for acquiring at least one state, each state comprises at least one conference home, state identification is set for each state, and conference home identification is set for each conference home;
the data module is used for acquiring the business data of the member, adding an industry identifier and a membership identifier to the business data according to the industry information and the membership information of the business data and then storing the business data;
and the drawing module is used for acquiring the basic data of the members and the service data in each service space and drawing the member portrait and the data view.
9. A smart device, comprising: a processor, a memory coupled to the processor, the memory having stored therein a computer program, the processor executing the computer program to implement the method of any of claims 1-7.
10. A computer-readable storage medium, in which a computer program is stored, which computer program is executable by a processor to implement the method according to any one of claims 1-7.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202211017648.0A CN115456645B (en) | 2022-08-23 | 2022-08-23 | Multi-business-state multi-membership member management method, system, equipment and medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202211017648.0A CN115456645B (en) | 2022-08-23 | 2022-08-23 | Multi-business-state multi-membership member management method, system, equipment and medium |
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