CN111681039A - Global member management application system, global member management system and method - Google Patents
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Abstract
The invention relates to the field of member operation and marketing, in particular to an application system for global member management, a global member management system and a global member management method. The application system comprises a member management module, a potential user management module and a member distribution management module, wherein the potential user management module acquires potential client data through a plurality of channels, analyzes the potential client data and converts potential clients into members, the member management module integrates and manages member data of existing members and members converted by the potential client management module and transmits data integration results to the member distribution management module, the member distribution management module acquires member data of members capable of performing distribution operation according to the data integration results, and manages and maintains basic information data, distribution data and distribution user relations of the members, so that universal member management is realized. The invention can effectively manage the customers in a plurality of channels, accurately and completely cognize customer consumption information and improve the sustainable management capability of enterprises to the customers.
Description
Technical Field
The invention relates to the field of member operation and marketing, in particular to an application system for global member management, a global member management system and a global member management method.
Background
As the traffic dividends of platform e-commerce and social e-commerce gradually disappear, the competition of member marketing focuses on data resource acquisition and private traffic construction, and the low-cost acquisition and sales transformation of customers are emphasized.
The traditional customer relationship management system CRM (comprising SCRM) only manages members (customers) of the existing self-built platform of the enterprise, and has three major disadvantages;
firstly, an enterprise does not only develop services on a self-built platform, but even most of the services are completed on a third-party platform, so that most of customers cannot be effectively managed;
secondly, data of each third-party platform cannot be communicated with each other and a self-built platform cannot be communicated with each other, so that consumption preference information/consumption capability information of a client cannot be accurately and completely known by an enterprise;
third, CRM systems do not have the ability to analyze marketing and relationship maintenance, relying too much on the purchase platform traffic, resulting in enterprise profit microthin business difficulties.
Therefore, an enterprise relying on a self customer relationship management system cannot effectively manage customers of multiple channel platforms, cannot accurately and completely recognize consumption information of the customers, and lacks analysis marketing and relationship maintenance capabilities of the customers, so that the sustainable operation capability of the customers is poor.
Disclosure of Invention
The present invention provides an application system for global member management, a global member management system and a method thereof, which solve the problems that the existing enterprise cannot effectively manage clients in multiple channels, cannot accurately and completely recognize consumption information of the clients, and has poor sustainable management capability for the clients.
The technical scheme adopted by the invention for solving the technical problems is as follows: provided is a system for a middlebox for global member management, including:
the member management module is used for integrating member data of a plurality of channels and managing the integrated member data;
the potential customer management module is used for acquiring and analyzing potential customer data and converting potential customers into members; and
the member distribution management module is used for managing and maintaining basic information data, distribution data and distribution user relationship of distribution members, and the distribution members are members capable of performing distribution operation; wherein the content of the first and second substances,
the member distribution management module acquires member data of members capable of being subjected to distribution operation according to the data integration result, manages and maintains basic information data, distribution data and distribution user relationship of the members, and realizes universal member operation.
Further preferred embodiments of the present invention are: the member management module comprises a channel getting through unit, a member data integration unit and a member data management unit, wherein the channel getting through unit gets through member accounts, member points and level rights and interests of each channel, the member data integration unit integrates the member accounts in the member data of each channel after getting through, and the member data management unit manages the member data after integration.
Further preferred embodiments of the present invention are: the member management module further comprises a member identification subunit, wherein the member identification subunit is used for identifying the integrated member data and merging the member data of a plurality of account numbers of the same member.
Further preferred embodiments of the present invention are: the member distribution management module also comprises a distribution auditing management unit, a distribution data management unit and a distribution network relationship maintenance unit, wherein the distribution auditing management unit is used for auditing members capable of performing distribution operation, giving distribution authority and rights to the members and managing basic information data; the distribution data management unit is used for managing distribution data of the distribution members, and the distribution network relationship maintenance unit is used for analyzing and maintaining member network relationships.
Further preferred embodiments of the present invention are: the member data management unit comprises a growth value configuration subunit, a grade configuration subunit, an equity configuration subunit, a unified member equity subunit and a loyalty analysis subunit, wherein the loyalty analysis subunit is combined with the member data analysis output of the growth value configuration subunit, the grade configuration subunit, the equity configuration subunit and the unified member equity subunit to output loyalty data of members.
Further preferred embodiments of the present invention are: the loyalty optimization subunit sets up a membership grade advanced planning and grade rules according to the loyalty data output by the loyalty analysis subunit so as to optimize the loyalty data of the membership.
Further preferred embodiments of the present invention are: the potential customer management module comprises a potential customer data acquisition unit, a potential customer grouping unit and a potential customer analysis unit, wherein the potential customer data acquisition unit acquires potential customer data from a plurality of channels, the potential customer grouping unit groups potential customers according to the potential customer data, and the potential customer analysis unit analyzes the grouped potential customer data and converts the potential customers into members.
Further preferred embodiments of the present invention are: the potential customer analysis unit comprises a user identification acquisition unit for acquiring user identification, a user channel identification acquisition unit for acquiring user channel identification, a user enterprise identification acquisition unit for acquiring user enterprise identification and a member conversion unit, wherein the member conversion unit establishes a customer portrait according to the acquired user identification, the user channel identification and the user enterprise identification, acquires the similarity between the customer portrait and a preset member portrait, and converts a potential customer into a member according to the similarity.
Further preferred embodiments of the present invention are: the potential customer management module further comprises a potential customer identification unit, and the potential customer identification unit identifies potential customer data of the grouped potential customers and combines a plurality of account data of the same potential customer.
The technical scheme adopted by the invention for solving the technical problems is as follows: the utility model provides a universe member management system, including channel system, intelligent shopping guide system, customer service system, financial system, marketing system, commodity transaction system, data analysis and label system, office automation system and as above arbitrary universe member management's midstation system, universe member management's midstation system obtains the member data and the potential customer data of a plurality of channels from the channel system to dock with intelligent shopping guide system, customer service system, financial system, marketing system, commodity transaction system, data analysis and label system and office automation system respectively, realize universe member management.
The technical scheme adopted by the invention for solving the technical problems is as follows: a universal member management method is provided, which comprises the following steps:
acquiring potential customer data through multiple channels, analyzing the potential customer data, and converting potential customers into members;
integrating and managing the existing members of a plurality of channels and the member data of the members converted by the potential customer management module;
and acquiring member data of the members capable of performing distribution operation according to the data integration result, and managing and maintaining the basic information data, the distribution data and the distribution user relationship to realize universal member operation.
Further preferred embodiments of the present invention are: the member data of the existing members in the channels is integrated and managed by getting through the member account numbers, the member points and the member level rights and interests of the members in the channels.
The invention has the advantages that compared with the prior art, the potential client management module acquires potential client data and analyzes the data by setting the member management module, the potential client management module and the member distribution management module, the potential client is converted into members, the member management module integrates member data of a plurality of channels, manages the member data of the existing members and the members after the potential client is converted, establishes a social distribution mechanism by the member distribution management module, acquires new members by using the members to realize universal member operation, the universal member management center system can improve the number of the newly added members, reduce the cost of acquiring a single member, meet the requirements of multi-channel multi-platform member operation, solve the problems of non-intercommunication of a plurality of channels and member data fragmentation, and realize the more comprehensive and more accurate understanding of the preference and consumption capability of enterprises to clients, the requirement of sustainable operation of the members is met, the loss rate of the customers is reduced by a member loyalty system, the benefits are given, high-quality services and high-quality commodities are realized, and a win-win symbiosis relationship is formed; the requirement of member operation standardization is met, the manpower analysis cost is reduced, the operation efficiency is improved, and the trial-and-error cost of the operation strategy is reduced.
Drawings
The invention will be further described with reference to the accompanying drawings and examples, in which:
FIG. 1 is a block diagram of the global membership management application of the present invention;
FIG. 2 is a block diagram of the structure of a member management module of the present invention;
fig. 3 is a block diagram showing the construction of a member data management unit of the present invention;
FIG. 4 is a block diagram of the architecture of a potential customer management module of the present invention;
FIG. 5 is a block diagram of the architecture of a potential customer analysis unit of the present invention;
FIG. 6 is a block diagram showing the construction of a member distribution management module of the present invention;
FIG. 7 is a block flow diagram of the universal member management system of the present invention;
fig. 8 is a block diagram illustrating a method for global membership management according to the present invention.
Detailed Description
The preferred embodiments of the present invention will now be described in detail with reference to the accompanying drawings.
As shown in FIG. 1, the present invention provides a preferred embodiment of a universal membership management application system 1000.
Referring to fig. 1, the universal member management application system 1000 includes a member management module 100, a potential customer management module 200, and a member distribution management module 300, wherein the member management module 100 is configured to integrate member data of multiple channels and manage the integrated member data; the potential customer management module 200 is used for acquiring potential customer data and analyzing the data to convert potential customers into members; and the member distribution management module 300 is used for managing and maintaining basic information data, distribution data and distribution user relationship of distribution members, wherein the distribution members are members capable of performing distribution operation; the member distribution management module 300 acquires member data of a member capable of performing distribution operation according to the data integration result, manages and maintains basic information data, distribution data and distribution user relationship of the member, and realizes general member management.
By arranging the member management module 100, the potential client management module 200 and the member distribution management module 300, the potential client management module 200 acquires potential client data and analyzes the potential client data to convert the potential client into a member, the member management module 100 integrates member data of a plurality of channels to manage the member data of existing members and the members after the potential client conversion, a social distribution mechanism is established through the member distribution management module 300, a new member is acquired by the member to realize universal member operation, the universal member management application system 1000 can improve the number of newly added members, reduce the cost for acquiring a single member, meet the requirements of multi-channel and multi-platform member operation, solve the problems of non-intercommunication and member data splitting of a plurality of channels, realize more comprehensive and more accurate understanding of preference and consumption capability of an enterprise to the client, and meet the requirements of member sustainable operation, the loss rate of the customers is reduced by a member loyalty system, the benefits are given, high-quality services and high-quality commodities are realized, and a win-win symbiotic relationship is formed; the demand of member operation standardization is satisfied, the human analysis cost is reduced, the operation efficiency is improved, the trial-and-error cost of the operation strategy is reduced, and the accurate marketing of enterprises is facilitated.
Among the members that can perform the distribution operation may be a group leader, a salesman, and a distributor.
The universal member management application system 1000 comprises potential clients, members, group leaders, business members and distributors, covers from consumers which can become actual members of enterprises to members which form service relations with the enterprises, and then to group leaders, business members or distributors which have deep cognition on the enterprises and are willing to become ecological partners, supports the management of members with various identities, the conversion of identities and the complete operation mode of the members under each identity, realizes universal member operation and improves the sustainable operation capability of the clients.
Further, referring to fig. 2, the member management module 100 in this embodiment includes a channel getting-through unit 110, a member data integration unit 120, and a member data management unit 130, wherein the channel getting-through unit 110 gets through the member account, the member point, and the level rights and interests of each channel, the member data integration unit 120 integrates the member data of the member account in each channel after getting through, and the member data management unit 130 manages the integrated member data.
Specifically, the channel getting through unit 110 integrates a member system including multiple channels such as WeChat, Paibao, Taobao, Tianmao, Zan, Jingdong, public praise, and store system through getting through the store POS member system, and realizes getting through of member registration and login through association of multi-channel account numbers; and by docking with a plurality of channels, the cross-system point mutual communication and the grade equity mutual communication are realized, for example, the point mutual communication and the grade equity mutual communication of a plurality of channel members are realized by docking a member general of a Tianmao, a favorable development platform, a public platform of WeChat, a Paibao and the like.
In addition, the member data integrated by the member data integration unit 120 includes member basic information, member tag information, member consumption information, and member preference information. The member basic information comprises basic information such as member names, mobile phones, sexes, occupation, registration time, registration channels, member states, identification cards, member types, marital conditions, member cards, birthdays, education levels, incomes and the like. The member tag information includes a subjective tag and an objective tag. The member consumption information comprises all consumption information of the member in the enterprise, and the member consumption information is beneficial to the knowledge of the enterprise on the consumption preference and the consumption capability of the member. The member coupon information includes member information such as a member coupon, a gift card, a gift, and a promotion qualification. The enterprise can query and expand information for various kinds of information in the member data through the member data management unit 130.
Further, the member management module 100 further includes a member identification subunit 140, where the member identification subunit 140 is configured to identify the integrated member data, and combine the member data of multiple accounts of the same member. The same member has a plurality of account numbers in different channels, the member data of the members have similarity, and the problem of information dispersion caused by the fact that the same client has a plurality of account numbers can be solved through the member identifying subunit 140, so that enterprises can know the characteristics and the requirements of the clients more completely. Specifically, the member identification subunit 140 calculates the similarity between the members by using an ID-mapping algorithm in combination with the integrated member data, and automatically merges the members when the similarity reaches a threshold, or, of course, manually merges the members by using an operator according to the value of the similarity; and the merging of member service information and assets is realized.
Referring to fig. 3, the member data management unit 130 in the present embodiment includes a growth value configuration subunit 131, a level configuration subunit 132, an equity configuration subunit 133, a unified member equity subunit 134, and a loyalty analysis subunit 135, wherein the loyalty analysis subunit 135 combines the member data analysis output of the growth value configuration subunit 131, the level configuration subunit 132, the equity configuration subunit 133, and the unified member equity subunit 134 to output loyalty data of the members.
Further, the member data management unit 130 further includes a loyalty optimization subunit 136, and the loyalty optimization subunit 136 sets a member level ranking plan and a level rule according to the loyalty data output by the loyalty analysis subunit 135, so as to optimize the loyalty data of the member. The operator can optimize the growth value, the grade and the equity configuration of the designed member according to the output loyalty data, and optimize the loyalty management of the member. Loyalty of the member is embodied in the member points and the member level, in the aspect of the member points, on the basis of getting through of a member system of a plurality of channels, the intercommunication of the points is realized, the point consistency is kept, and the consistency comprises the consistency of point values, point increase and point deduction; the operator can customize the rule of acquiring the member points, including points acquired by consumption (orders) and points acquired by user behaviors; in the aspect of member level, an enterprise plans a level order for a client served by the enterprise, defines a level rule by self, and completes a specific growth task by the member to accumulate a growth value so as to complete the level order. The loyalty optimization subunit 136 may also classify the members into different types according to each level, monitor the change of the number of the members in each type, perform analysis and early warning, and allow the operator to perform targeted work according to the operation policy, thereby implementing the life cycle management of the members.
As shown in fig. 4, the potential customer management module 200 in this embodiment includes a potential customer data obtaining unit 210, a potential customer grouping unit 220, and a potential customer analysis unit 230, where the potential customer data obtaining unit 210 obtains potential customer data from a plurality of channels, the potential customer grouping unit 220 groups potential customers according to the potential customer data, and the potential customer analysis unit 230 analyzes the grouped potential customer data to convert the potential customers into members. Specifically, the potential customer data obtaining unit 210 automatically obtains order data of potential customers from multiple channels such as wechat public numbers, order systems, naoko, kyoto, and mei groups, obtains basic information and order information of the potential customers, groups the potential customers, analyzes the basic information and the order information of the grouped potential customers, facilitates consumption of the potential customers by setting marketing activities, consumption coupons, points, and prizes, converts the potential customers into members, and transmits member data of the members to the member management module 100 for management, thereby implementing public domain traffic to private domain traffic, and continuously operating the members in a private domain, that is, the application system 1000, solving the problem that an enterprise pays traffic fees to the same member for multiple times, and reducing the cost of acquiring customers by the enterprise.
Further, referring to fig. 5, the potential customer analysis unit 230 includes a user identifier obtaining unit 231 for obtaining a user identifier, a user channel identifier obtaining unit 232 for obtaining a user channel identifier, a user enterprise identifier obtaining unit 233 for obtaining a user enterprise identifier, and a member transformation unit 234, where the member transformation unit 234 creates a customer portrait according to the obtained user identifier, the user channel identifier, and the user enterprise identifier, obtains a similarity between the customer portrait and a preset member portrait, and transforms the potential customer into a member according to the similarity. Wherein, when the similarity reaches a threshold, the potential customers are converted into members, and the member conversion unit 234 automatically tracks the conversion conditions of the potential customers and counts the number of conversions and the conversion rate.
Further, the potential customer management module 200 further includes a potential customer identification unit 240, where the potential customer identification unit 240 identifies potential customer data of the grouped potential customers and merges multiple account data of the potential customers. The same potential customer has a plurality of account numbers on different channels, the potential customer data of the potential customers have similarity, the problem of information dispersion caused by the fact that the same potential customer has a plurality of account numbers can be solved through the potential customer identification unit 240, and an enterprise can know the characteristics and requirements of the potential customers more completely.
Referring to fig. 6, the member distribution management module 300 in this embodiment includes a distribution audit management unit 310, a distribution data management unit 320 and a distribution network relationship maintenance unit 330, where the distribution audit management unit 310 is configured to audit members capable of performing distribution operations, and give distribution rights and rights to the members, and manage basic information data; the distribution data managing unit 320 is used for managing member distribution data, and the distribution network relationship maintaining unit 330 is used for analyzing and maintaining member network relationships. Specifically, a member capable of performing distribution operation submits an application, and the distribution auditing management unit 310 audits the application, gives distribution authority and distribution rights and interests to members qualified as a group leader, an employee and a distributor, and manages basic information data; the distribution data management unit 320 manages distribution data of the members, the distribution data including management of the group leader, the salesman, the business development situation, the organization situation, and the income situation of the distributor; the distribution network relationship maintenance unit 330 automatically constructs an interpersonal network relationship map by analyzing the relationship between members and distribution members (including a group leader, a business member, a distributor), the relationship between distribution members and clients, and the relationship between clients and clients, and when the relationship changes, the relationship network is also updated synchronously, and enterprises can find super nodes (key opinion leaders) and analyze influence relationships between nodes through analysis of the relationship network. By means of a member distribution mechanism, the high-loyalty members (namely the group leader, the salesman and the distributor) are popularized and split, new clients with low cost are obtained, and low-cost bargaining is realized.
Wherein, the management of the distribution auditing management unit 310 on the basic information data of the members includes the management of distribution member points and distribution member level rights and interests. Specifically, the distribution member can obtain corresponding points after completing the specified business task, and the points are the basis of level transition and the basis of the distribution member obtaining rewards; the distribution member can obtain grade transition when realizing a certain appointed performance index, and corresponding rights and interests and corresponding rewards can be promoted after the grade is promoted; the incentive mechanism promotes the performance increase, the performance increase reward increases, and the process is circulated; and finally, the high-performance target of the enterprise is realized.
The universal member management application system 1000 of the present invention has the following advantages:
firstly, a universal member operation idea is implemented, besides maintaining the existing member management, the mining and conversion of potential customers are increased, and new customers are obtained at low cost by means of high-loyalty members;
secondly, the gap among a plurality of channels is broken, the unified management of members is realized, the unification of client rights and interests is formed, the unification of user experience is realized, and the service quality of clients is improved;
thirdly, a customer data platform is constructed, complete customer data are collected, and low-cost/high-efficiency comprehensive understanding of customers is formed by means of data analysis and a label system;
and fourthly, establishing a perfect member system and a social distribution system, increasing the loyalty of the customers, and even forming a symbiotic and win-win service and cooperation relationship.
As shown in fig. 7, the present invention also provides a preferred embodiment of a universal member management system.
The global member management system comprises a channel system 2000, an intelligent shopping guide system 3000, a customer service system 4000, a financial system 5000, an office automation system 6000, a commodity transaction system 7000, a data analysis and label system 8000, a marketing system 9000 and an application system 1000 of global member management as described above, wherein the application system 1000 of global member management acquires member data and potential customer data of a plurality of channels from the channel system 2000 and is respectively in butt joint with the intelligent shopping guide system 3000, the customer service system 4000, the financial system 5000, the office automation system 6000, the commodity transaction system 7000, the data analysis and label system 8000 and the marketing system 9000, so that global member management is realized.
As shown in fig. 8, the present invention also provides a preferred embodiment of a universal member management method.
The universal member management method comprises the following steps:
s10, acquiring potential customer data through multiple channels, analyzing the potential customer data, and converting potential customers into members;
s20, integrating and managing the existing members of multiple channels and the member data of the members converted by the potential customer management module;
s30, acquiring member data of members capable of performing distribution operation according to the data integration result, and managing and maintaining the basic information data, the distribution data and the distribution user relationship to realize universal member management.
In step S20, member data of existing members in a plurality of channels is integrated and managed by connecting member accounts, member points, and member level rights and interests of members in a plurality of channels.
The universal member management method comprises potential clients, members, group leaders, business members and distributors (members capable of performing distribution operation), and covers the range from consumers which can become actual members of enterprises to members which form service relations with the enterprises, and then to distribution members which have deep cognition on the enterprises and are willing to become ecological partners, and supports the management of members with various identities, the conversion of identities and the complete operation mode of the members under each identity, so that the universal member management is realized, and the sustainable operation capability of the clients is improved.
It should be understood that the above embodiments are only used for illustrating the technical solutions of the present invention, and not for limiting the same, and those skilled in the art can modify the technical solutions described in the above embodiments, or make equivalent substitutions for some technical features; and all such modifications and alterations are intended to fall within the scope of the appended claims.
Claims (12)
1. An application system for universal member management, comprising:
the member management module is used for integrating member data of a plurality of channels and managing the integrated member data;
the potential customer management module is used for acquiring and analyzing potential customer data and converting potential customers into members; and
the member distribution management module is used for managing and maintaining basic information data, distribution data and distribution user relationship of distribution members, and the distribution members are members capable of performing distribution operation; wherein the content of the first and second substances,
the member distribution management module acquires member data of members capable of being subjected to distribution operation according to the data integration result, manages and maintains basic information data, distribution data and distribution user relationship of the members, and realizes universal member operation.
2. The application system of claim 1, wherein the member management module comprises a channel opening unit, a member data integration unit and a member data management unit, the channel opening unit opens the member account, the member points and the level rights and interests of each channel, the member data integration unit integrates the member data of the opened member account in each channel, and the member data management unit manages the integrated member data.
3. The application system according to claim 2, wherein the member management module further comprises a member identification subunit, and the member identification subunit is configured to identify the integrated member data and combine the member data of multiple accounts of the same member.
4. The application system of claim 1, wherein the member distribution management module further comprises a distribution audit management unit, a distribution data management unit and a distribution network relationship maintenance unit, wherein the distribution audit management unit is used for auditing members capable of performing distribution operation, giving distribution authority and rights to the members and managing basic information data; the distribution data management unit is used for managing distribution data of the distribution members, and the distribution network relationship maintenance unit is used for analyzing and maintaining member network relationships.
5. The application system of claim 2, wherein the member data management unit comprises a growth value configuration subunit, a level configuration subunit, an equity configuration subunit, a unified member equity subunit, and a loyalty analysis subunit, and the loyalty analysis subunit combines the member data analysis of the growth value configuration subunit, the level configuration subunit, the equity configuration subunit, and the unified member equity subunit to output loyalty data of the member.
6. The application system according to claim 5, wherein the member data management unit further comprises a loyalty optimization subunit, and the loyalty optimization subunit sets a member level progress scheme and a level rule according to the loyalty data outputted from the loyalty analysis subunit to optimize the loyalty data of the member.
7. The application system of claim 1, wherein the potential customer management module comprises a potential customer data obtaining unit, a potential customer grouping unit and a potential customer analysis unit, the potential customer data obtaining unit obtains potential customer data from a plurality of channels, the potential customer grouping unit groups potential customers according to the potential customer data, and the potential customer analysis unit analyzes the grouped potential customer data to convert the potential customers into members.
8. The application system of claim 7, wherein the potential customer analysis unit comprises a user identifier obtaining unit for obtaining a user identifier, a user channel identifier obtaining unit for obtaining a user channel identifier, a user enterprise identifier obtaining unit for obtaining a user enterprise identifier, and a member transformation unit, wherein the member transformation unit establishes a customer portrait according to the obtained user identifier, the user channel identifier, and the user enterprise identifier, obtains a similarity between the customer portrait and a preset member portrait, and transforms the potential customer into a member according to the similarity.
9. The application system of claim 7, wherein the potential customer management module further comprises a potential customer identification unit, and the potential customer identification unit identifies potential customer data of the grouped potential customers and combines a plurality of account data of the same potential customer.
10. A global member management system is characterized by comprising a channel system, an intelligent shopping guide system, a customer service system, a financial system, a marketing system, a commodity transaction system, a data analysis and label system, an office automation system and the application system of global member management as claimed in any one of claims 1 to 9, wherein the application system of global member management acquires member data and potential customer data of a plurality of channels from the channel system and is respectively connected with the intelligent shopping guide system, the customer service system, the financial system, the marketing system, the commodity transaction system, the data analysis and label system and the office automation system in an abutting mode, and global member management is achieved.
11. A method for global member management, comprising the steps of:
acquiring potential customer data through multiple channels, analyzing the potential customer data, and converting potential customers into members;
integrating and managing the existing members of a plurality of channels and the member data of the members converted by the potential customer management module;
and acquiring member data of the members capable of performing distribution operation according to the data integration result, and managing and maintaining the basic information data, the distribution data and the distribution user relationship to realize universal member operation.
12. The universal member management method as claimed in claim 11, wherein the member data of the existing members in the plurality of channels is integrated and managed by connecting member accounts, member points and member level rights of the members in the plurality of channels.
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Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112199111A (en) * | 2020-09-30 | 2021-01-08 | 江苏银承网络科技股份有限公司 | Member management system and method applied to bill service |
| CN112288292A (en) * | 2020-11-03 | 2021-01-29 | 广州云徙科技有限公司 | Member distribution capacity evaluation system and method of social distribution network |
| CN112365285A (en) * | 2020-11-13 | 2021-02-12 | 上海源慧信息科技股份有限公司 | Full link marketing method based on private domain flow pool data |
| CN112416420A (en) * | 2020-11-16 | 2021-02-26 | 深圳市橡树黑卡网络科技有限公司 | Member rights configuration management method, device, equipment and storage medium |
| CN112686708A (en) * | 2020-12-31 | 2021-04-20 | 广州云徙科技有限公司 | Member journey analysis system and member journey analysis method |
| CN113535834A (en) * | 2021-06-30 | 2021-10-22 | 上海品付信息科技股份有限公司 | Big data user management system based on mobile media stock management |
| CN113822744A (en) * | 2021-09-26 | 2021-12-21 | 北京慧博科技有限公司 | Method for quickly inquiring all-channel customer list |
| CN115409556A (en) * | 2022-08-31 | 2022-11-29 | 中国建设银行股份有限公司 | Data processing method, device, equipment and medium |
| CN115456645A (en) * | 2022-08-23 | 2022-12-09 | 广东云徙智能科技有限公司 | Member management method, system, equipment and medium for multi-state and multi-membership |
| CN115860821A (en) * | 2023-02-28 | 2023-03-28 | 武汉思拓科技有限公司 | APP system member data operation system |
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Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112199111A (en) * | 2020-09-30 | 2021-01-08 | 江苏银承网络科技股份有限公司 | Member management system and method applied to bill service |
| CN112288292A (en) * | 2020-11-03 | 2021-01-29 | 广州云徙科技有限公司 | Member distribution capacity evaluation system and method of social distribution network |
| CN112288292B (en) * | 2020-11-03 | 2023-11-10 | 广州云徙科技有限公司 | Member distribution capability evaluation system and method of social distribution network |
| CN112365285A (en) * | 2020-11-13 | 2021-02-12 | 上海源慧信息科技股份有限公司 | Full link marketing method based on private domain flow pool data |
| CN112416420A (en) * | 2020-11-16 | 2021-02-26 | 深圳市橡树黑卡网络科技有限公司 | Member rights configuration management method, device, equipment and storage medium |
| CN112686708A (en) * | 2020-12-31 | 2021-04-20 | 广州云徙科技有限公司 | Member journey analysis system and member journey analysis method |
| CN113535834A (en) * | 2021-06-30 | 2021-10-22 | 上海品付信息科技股份有限公司 | Big data user management system based on mobile media stock management |
| CN113822744A (en) * | 2021-09-26 | 2021-12-21 | 北京慧博科技有限公司 | Method for quickly inquiring all-channel customer list |
| CN115456645A (en) * | 2022-08-23 | 2022-12-09 | 广东云徙智能科技有限公司 | Member management method, system, equipment and medium for multi-state and multi-membership |
| CN115409556A (en) * | 2022-08-31 | 2022-11-29 | 中国建设银行股份有限公司 | Data processing method, device, equipment and medium |
| CN115860821A (en) * | 2023-02-28 | 2023-03-28 | 武汉思拓科技有限公司 | APP system member data operation system |
| CN115860821B (en) * | 2023-02-28 | 2023-10-31 | 武汉思拓科技有限公司 | APP system member data operation system |
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