CN115049441A

CN115049441A - Method and device for acquiring virtual article based on interactive terminal and electronic equipment

Info

Publication number: CN115049441A
Application number: CN202210887593.2A
Authority: CN
Inventors: 刘祖渊; 杨白云
Original assignee: Star River Vision Technology Beijing Co ltd
Current assignee: Star River Vision Technology Beijing Co ltd
Priority date: 2022-07-26
Filing date: 2022-07-26
Publication date: 2022-09-13

Abstract

The embodiment of the disclosure relates to the field of advertisements, and provides a method and a device for acquiring a virtual article based on an interactive terminal, and electronic equipment. The method comprises the following steps: analyzing an interactive interface of the interactive terminal, and determining the position of a visual object corresponding to the virtual article in the interactive interface; performing trigger operation setting on the visual object; and responding to the interactive operation of the user on at least one visual object, determining at least one virtual article and sending the virtual article to the user. In this way, the interactive terminal can obtain the virtual article through interactive operation in the process of using the interactive terminal by the user, and the interactivity and interestingness obtained by the virtual article are increased.

Description

Method and device for acquiring virtual article based on interactive terminal and electronic equipment

Technical Field

The present disclosure relates generally to the field of advertising, and more particularly, to a method, an apparatus, and an electronic device for acquiring a virtual object based on an interactive terminal.

Background

At present, with the increase of the usage amount of application programs and interactive devices, more and more advertisers tend to put virtual articles in the interactive interfaces of the interactive devices, and better propaganda effects are brought by a large amount of usage rates. However, the existing virtual object delivery method is directly implanted in the application program, and when the user uses the virtual object delivery method, the user can naturally view the virtual object when the user goes to the corresponding position, so that the interaction and the interest are lacked.

Disclosure of Invention

The disclosure provides a method and a device for acquiring a virtual article based on an interactive terminal and electronic equipment.

According to a first aspect of the present disclosure, there is provided a method for acquiring a virtual article based on an interactive terminal, including:

analyzing an interactive interface of the interactive terminal, and determining the position of a visual object corresponding to the virtual article in the interactive interface;

performing trigger operation setting on the visual object;

and responding to the interactive operation of the user on at least one visual object, determining at least one virtual article and sending the virtual article to the user.

In some implementations of the first aspect, the interactive terminal comprises: one or more of a mobile phone, a tablet computer, a notebook computer, a desktop computer, an ATM, a KTV song requesting system, an AR device and a VR device.

In some implementations of the first aspect, the method further comprises:

determining a virtual article corresponding to the user identity according to the historical interaction record of the user;

or acquiring a virtual article which is pushed by a third-party data platform and corresponds to the user identity.

In some implementations of the first aspect, the determining the position of the visual object corresponding to the virtual item in the interactive interface includes:

identifying a position in the interactive interface suitable for inserting a visual object;

and/or identifying the position of the visual object corresponding to the virtual object in the interactive interface.

In some implementations of the first aspect, the triggering operation includes:

human-computer interaction and/or automatic pop-up.

In some implementations of the first aspect, the setting a trigger operation on the visual object includes:

determining an interaction area and a corresponding interaction action according to the position of a visual object corresponding to the virtual article in the interaction interface; so that at least one virtual item is determined and sent to the user upon detection of an interaction in the interaction zone.

In some implementations of the first aspect, the determining and sending at least one virtual item to the user comprises:

and determining at least one virtual article, and carrying out pop-up display on the virtual article through a display interface.

In some implementations of the first aspect, the display interface includes:

a display and/or pickup page of the virtual item.

According to a second aspect of the present disclosure, there is provided an apparatus for acquiring a virtual article based on an interactive terminal, including:

the position determining unit is used for analyzing the interactive interface of the interactive terminal and determining the position of the visual object corresponding to the virtual article in the interactive interface;

the object setting unit is used for carrying out trigger operation setting on the visual object;

and the triggering unit is used for responding to the interactive operation of the user on at least one visual object, determining at least one virtual article and sending the virtual article to the user.

According to a third aspect of the present disclosure, there is provided an electronic apparatus, comprising: at least one processor; and a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of the first aspect of the disclosure.

The method and the device have the advantages that the visual objects are triggered to operate and set, the interactive operation of the user is responded, the user interacts with the corresponding interactive terminal in the process of using the interactive terminal to obtain the virtual object, and the interactivity and the interestingness of the virtual object are improved.

It should be understood that the statements herein reciting aspects are not intended to limit the critical or essential features of the embodiments of the present disclosure, nor are they intended to limit the scope of the present disclosure. Other features of the present disclosure will become apparent from the following description.

Drawings

The above and other features, advantages and aspects of various embodiments of the present disclosure will become more apparent by referring to the following detailed description when taken in conjunction with the accompanying drawings. The accompanying drawings are included to provide a further understanding of the present disclosure, and are not intended to limit the disclosure thereto, and the same or similar reference numerals will be used to indicate the same or similar elements, where:

fig. 1 is a flowchart of a method for acquiring a virtual article based on an interactive terminal according to an embodiment of the present disclosure;

fig. 2 is a block diagram of an apparatus for acquiring a virtual article based on an interactive terminal according to an embodiment of the present disclosure;

fig. 3 shows a block diagram of an electronic device for implementing the method for acquiring a virtual article based on an interactive terminal according to the embodiment of the present disclosure.

Detailed Description

To make the objects, technical solutions and advantages of the embodiments of the present disclosure more clear, the technical solutions of the embodiments of the present disclosure will be described clearly and completely with reference to the drawings in the embodiments of the present disclosure, and it is obvious that the described embodiments are some, but not all embodiments of the present disclosure. All other embodiments, which can be derived by a person skilled in the art from the embodiments disclosed herein without making any creative effort, shall fall within the protection scope of the present disclosure.

In addition, the term "and/or" herein is only one kind of association relationship describing an associated object, and means that there may be three kinds of relationships, for example, a and/or B, which may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.

Before the present disclosure, in the prior art, an advertisement is implanted into a suitable video object in a video, but the advertisement is not easily perceived in the video, and when a user wants to carefully look up advertisement content, the user needs to pause the video, enlarge the video, carefully read the advertisement content, and the experience feeling is poor.

Therefore, the method and the device have the advantages that the triggering operation setting is carried out on the visual object, the interactive operation of the user is responded, the user interacts with the video in the process of watching the video, the virtual object can be obtained, and the interactivity and the interestingness of the virtual object are improved. And the video is extended according to the video, and the visual object is implanted into the interactive interfaces of other interactive terminals in the same way, so that the interactivity and the interestingness of the virtual object are increased.

Fig. 1 is a flowchart of a method 100 for acquiring a virtual article based on an interactive terminal according to an embodiment of the present disclosure.

As shown in fig. 1, the method 100 for acquiring a virtual article based on an interactive terminal includes:

and S101, analyzing the interactive interface of the interactive terminal, and determining the position of the visual object corresponding to the virtual article in the interactive interface.

In some embodiments, the interactive terminal comprises: one or more of a mobile phone, a tablet computer, a notebook computer, a desktop computer, an ATM, a KTV song requesting system, an AR device and a VR device.

When the interactive terminal is operating in user mode, it can interact with the user and has a visual user interface. The interactive terminal should have an application corresponding thereto, which in some embodiments includes: one or more of video, games, trading platforms, KTV applications. The application programs such as videos and games can be operated on a mobile phone, a tablet computer, a notebook computer, a desktop computer, AR equipment or VR equipment and the like; the application program can run on an AR device or a VR device and the like; the transaction platform can be operated on a mobile phone, a tablet computer, a notebook computer, a desktop computer, an ATM machine and the like; the KTV application program can run in a KTV song requesting system and the like. The interaction is completed on an interactive interface of the interactive terminal.

The interactive interface may be an interface of an App running on the interactive terminal, or an interface of an operating system of the interactive terminal.

The interactive interface may be a touch display screen of the interactive terminal, or a display screen interacted by a keyboard and a mouse.

In this disclosure, when the interactive interface corresponding to the interactive terminal is a video playing interface of a video application program, in the process of playing the video, the visual object may be an object existing in the video itself, such as clothes of a leading woman in the video, or an object implanted at a later stage, such as a coffee cup implanted on a blank desktop in the video.

The virtual articles, i.e., non-physical, non-tangible articles, include, but are not limited to, advertisements, red packs, and in some specific environments, virtual weapons, virtual currency, group chat links, and the like.

The virtual object and the visual object have a corresponding relation, the corresponding relation can be divided into strong correlation, weak correlation and no correlation, the strong correlation means that the virtual object and the visual object have a direct logical relation, if the virtual object is a cola advertisement, the visual object can be a cola can, a cup or a cola logo; the weak association is an indirect logical relationship between the virtual object and the visual object, and if the virtual object is a cola advertisement, the visual object can be a sprite, beer or fried chicken; the non-association means that there is no logical relationship between the virtual object and the visual object, and if the virtual object is a red packet, the visual object may be any object.

In some embodiments, before step S101, the method further comprises:

The user identity identification is an identification capable of identifying the user identity, such as a user name, a user ID, a user mobile phone number and the like.

The determining the virtual article corresponding to the user identity from the user historical interaction record comprises: and analyzing the historical interaction records of the user on the interactive terminal, presuming the category to which the user belongs, and determining the virtual article to be pushed according to the category to which the user belongs.

It can be understood that, when the interactive interface corresponding to the interactive terminal is a video playing interface of a video application program, and in the process of playing the video by the video application program, when a user watches the video, the user interacts with a visual object in the video, the visual object pushes a virtual article, the historical interaction record refers to an interaction record of the user and the visual object, and the user historical interaction record is analyzed to infer the category to which the user belongs, for example, if the visual object appearing in the user historical interaction record is coffee and an electronic product, the user identity can be inferred to be a working group aged 20-40 years; for another example, if the visual objects appearing in the user history interaction record are mostly health products, medicines and flowers and plants, the user identity can be presumed to be the middle-aged and the elderly.

Similarly, the obtaining of the virtual item corresponding to the user identity identifier and pushed by the third-party data platform includes: and the third-party data platform determines the category of the user and determines the virtual article to be pushed according to the category of the user.

It can be understood that the third-party data platform can directly acquire the user identity, for example, directly acquire the user identity according to the user ID, the identity filled when the user registers the account, the age and other information, and further determine the category to which the corresponding user belongs; the third-party data platform can also estimate the category to which the user belongs according to other data of the user, such as estimating the category to which the user belongs according to the history of browsing web page records and the like of the user.

After the category of the user is determined, the virtual article related to the category of the user can be pushed, in the two examples, if the user identity is determined to be a working family, the virtual article corresponding to an electronic product, a fashion product, a cosmetic product and the like can be correspondingly pushed, and if the user identity is determined to be an old person, the virtual article corresponding to an old sports product, a travel group and the like can be correspondingly pushed.

The virtual articles can be from a virtual article library, that is, a virtual article library is established in advance, the category to which the user corresponding to each virtual article belongs can be marked in the virtual article library, and then corresponding matching is performed when the user identity is determined.

According to the embodiment of the disclosure, the user identity and the corresponding recommended virtual article are determined according to the historical interaction records of the user, so that different user groups see different visual objects and different triggered virtual articles when interacting with the interactive terminal, and therefore, the appropriate virtual article can be pushed according to different user groups.

In some embodiments, the determining the position of the visual object corresponding to the virtual article in the interactive interface includes:

identifying a position in the interactive interface suitable for inserting the visual object, namely the visual object is inserted into the interactive interface;

and/or identifying a position of a visual object corresponding to the virtual object in the interactive interface, namely the visual object is already existed in the interactive interface.

The position suitable for inserting the visual object can be determined according to the content of the visual object and the corresponding content in the application program, and specifically, the scene coefficient S can be specified _i The scene coefficient can reflect the degree of engagement between the visual object and the video to a certain extent, that is, the higher the scene coefficient is, the higher the degree of engagement is. The interactive terminal or the visual object is also provided with an interactive terminal tag or a visual object tag, respectively, which reflects the characteristics of the interactive terminal or the visual object.

In one example, the scene coefficient S _i Can be set manually; in another example, the scene coefficient S _i The calculation method of (2) can be calculated according to the number of matches to obtain: s _i ＝M _i Wherein M is _i M of the tags representing the ith visual object are matched with the tags of the interactive terminal in the same way.

In yet another example, the scene coefficient S _i The calculation method of (2) can be obtained according to the weight of the set interactive terminal label:

wherein m represents m video tags, V _k Representing the weight value of the kth interactive terminal label, and the y value rule is as follows: and if the kth interactive terminal label is matched with one label in the visual object, the value is 1, otherwise, the value is 0.

Therefore, through the calculation, the visual object is highly matched with the content corresponding to the interactive interface of the interactive terminal, and the user can not feel obtrusive during interaction. For example, when the interactive interface of the interactive terminal is the video playing interface of the video application program, if there is a desktop in the video and the visual object is cola, the scene coefficient S is _i And the position is higher and is suitable for inserting the visual object, and on the contrary, if the visual object is a football, the scene coefficient is lower and is not suitable for inserting into the desktop. The visual object corresponding to the virtual article is generally a visual object related to the virtual article, for example, the virtual article is cola, and the corresponding visual object may be a cola bottle, a cola cup, a cola-shaped ornament, or the like. However, sometimes the virtual object and the visual object are weakly associated, for example, when a certain cola company performs red packet interaction with a user, the user interacts with the visual object in any cola shape, the corresponding virtual object is a red packet, and the weight value of the interactive terminal tag can be specifically adjusted to perform association adjustment.

According to the embodiment of the disclosure, the visual object is inserted into the proper position in the interactive interface of the interactive terminal, the content of the interactive interface substantial expression of the interactive terminal is not influenced, so that the user does not feel uncomfortable during interaction, and the acceptance degree of the user on the virtual article can be improved.

In some embodiments, the determining the position of the visual object corresponding to the virtual object in the interactive terminal interactive interface includes pre-confirmation or real-time confirmation.

The method comprises the steps that pre-confirmation is carried out before an interactive terminal interface is issued, and the interactive terminal acquires background preset data to confirm the position of a visual object corresponding to a virtual article in the interactive terminal interactive interface; the real-time confirmation comprises the real-time position analysis of the interactive terminal, and the position confirmation or change is mainly realized through the analysis service of the server side or the analysis service of the client side.

And S102, carrying out trigger operation setting on the visual object.

In some embodiments, the triggering operation comprises:

human-computer interaction and/or automatic pop-up.

The man-machine interaction means that a certain dialogue language is used between a person and a computer, and a certain interaction mode is used for completing the virtual article exchange process between the person and the computer, and the mode includes but is not limited to: the visual object is clicked by the mouse, the visual object is triggered by the gesture of the moving end, the visual object is triggered by the gesture of the body sensing, the interphalangeal interface is triggered, and other driving programs are triggered. It can be understood that, with the development of future technologies, the starting manner of human-computer interaction can be a more convenient manner. When the interactive interface corresponding to the interactive terminal is a video playing interface of a game application program, the man-machine interaction mode can be realized by calling through an SDK or API means, for example, the game scene is that a role is performing wall surface triggering operation, a treasure buried point is implanted in a wall surface, the buried point is identified and interacted to pop up a treasure prompt, and the treasure prompt or the direct popup of the treasure can be in a mode that a game access person controls a program presentation mode of the SDK.

When the interactive terminal is a KTV song requesting system, and the interactive interface is a KTV screen, a buried point can be set in the live video of the KTV screen, a user can use a code scanning mode through mobile phones H5/APP and the like for interaction, and when the mobile phones scan specific articles or characters, the virtual article popup window can be popped up by using the mode application at the mobile phone end in the H5/APP and the like.

And when the automatic ejection, namely the application program, is carried out to the corresponding step, the virtual object is automatically ejected from the position of the visual object. If the application program is a video application program, when the user watches the corresponding position of the video in the process of playing the video by the video application program, the virtual object automatically pops up from the position of the visual object.

According to the embodiment of the disclosure, various trigger operations are provided, and the interactive interestingness of the trigger operations is further improved.

In some embodiments, the performing a trigger operation setting on the visual object comprises:

The interaction action is man-machine interaction operation, specifically, the interaction action can be mouse and touch screen gestures, body feeling of body sensing equipment and brain wave signal sending for interaction operation. It is understood that the interaction defined by the present disclosure may be any interaction as long as the human-computer interaction can be recognized by the interactive terminal.

Determining that the interaction action can be marked in an AI or manual manner, for example, when the interaction interface corresponding to the interactive terminal is a video playing interface of a video application program, in the process of playing the video by the video application program, a logo or a certain brand of coffee in the existing video can be designed as a dug-bao interaction, and the marker is marked as a baby marker in an AI or manual manner, namely a so-called buried point, which can also be called as an interaction hotspot area, which is hereinafter referred to as a hotspot for short. The moving track of the interactive hot spot of the treasure in the video is set, the marker is marked as a treasure hot spot area through AI or a manual mode, the marker tracks the moving track of the marker through AI or a computer tracking algorithm, the moving track can be the movement relative to an object or the moving track relative to a lens, and the track can be converted into screen pixel coordinates to form the track of the hot spot area synchronously aligned with the treasure marker. And setting the running track of the pre-interactive hotspot, tracking the motion track of the identifier by using a real-time AI or computer tracking algorithm when the video is shot, and storing the motion track when the video is shot.

It can be understood that the number of times of interaction between the user and the visual object and the number of the virtual objects may not be equal, specifically, when the application program is a video application program, a rule may be preset for the trigger operation by the background in the process of playing the video by the video application program, and the interaction operation between the user and each object may be recorded in the process of watching the video by the user, and after the preset rule is satisfied, the virtual object is pushed to the user in response to the trigger operation. The preset rule can be single-point judgment or multi-point collection judgment, and in the treasure digging interaction, the virtual article corresponding to the interaction at one time can be set, namely, the single-point judgment, and the treasure digging interaction is used for popping up a treasure box content display mode at one time. The method can also be set to be a virtual article corresponding to multiple interactions, namely multipoint collection judgment, and the content display mode of the treasure box is popped up only by collecting multiple treasure collections through multiple scenes in the treasure digging interaction and judging the same.

According to the embodiment of the disclosure, the interaction region and the interaction action of the visual object corresponding to the virtual article are set, so that when a user interacts with the interactive terminal, the user interacts with the visual object in the interactive terminal through a specific interaction action, and the interaction interest of the user and the visual object is further improved.

In some embodiments, the interaction comprises interaction through an AR device or VR somatosensory gesture interaction.

The AR and VR interaction is not limited to any AR or VR form, for example, the early stage of AR is to scan two-dimensional codes or color pictures, the later stage is to identify objects, and then the later stage user can wear special AR glasses to interact with the AR glasses until the current latest technology can realize somatosensory interaction. Similarly, the VR interaction described in this disclosure also does not define the form of VR interaction.

At present, the experience difference between AR and VR is not obvious, and the main difference is that the two are different in operation, for example, VR interaction generally includes a handheld device, that is, when a user performs VR interaction, interaction with a visual object is generally performed through the handheld device.

The AR application interaction has good performance, for example, when an interactive terminal (which may also be a real scene) assumes that a zoo is a scene, a corresponding virtual article prompt pops up when a user identifies a location where a virtual article in the zoo is buried through AR equipment (AR glasses/smart phone), and the user can receive the virtual article operation through an AR interaction mode. In some embodiments, the real-world embedding technology of the AR is that the positioning anchor point of the AR is subjected to pre-embedding marking operation and stored in the cloud in association with map longitude and latitude. The interaction of AR searches for the virtual article in the range set by the positioning anchor point, when the SDK is called, the matching cloud data virtual article is triggered and presented on the anchor point in an AR form, and the user can conduct somatosensory operation on the AR equipment to obtain the virtual article.

And S103, responding to the interactive operation of the user on at least one visual object, determining at least one virtual article and sending the virtual article to the user.

In some embodiments, said determining and sending at least one virtual item to said user comprises:

The display interface popup display mainly shows the virtual article in a highlight manner in the display interface so as to ensure that a user can notice the virtual article or prompt the user to get the virtual article when interacting with the visual object.

Specifically, a rule can be preset for the popup by the background, and when the user performs an interactive operation, the corresponding one or more virtual objects are sent to the user, for example, one-to-one popup display, one-to-many popup display, and many-to-one popup display can be set, where one-to-one popup display is that the user interacts with one visual object once, and one popup is performed once, and one virtual object corresponds to one popup; one-to-many popup window display means that a user interacts with one visual object once, and a plurality of popup windows correspond to a plurality of virtual objects; and the many-to-one popup window display means that the user interacts with one visual object for many times, and the popup window is one time and corresponds to one virtual object. In some embodiments, the pop-up window and the user can perform an interactive operation, for example, the pop-up window is in a game form, and after the user passes a game, a corresponding virtual object can be obtained; or setting the pop-up window into a turntable form, and when a user clicks the turntable, obtaining a corresponding virtual article according to a random stopping result of the turntable, or the pop-up window is a shopping mall activity page and comprises a plurality of display virtual articles for the user to select.

When using AR equipment or VR equipment to interact, the popup window can be interacted by the body, and the interactive mode is consistent with the interactive description of the AR or VR.

When the pop-up window display is performed, the interactive terminal can be set to pause or continue to perform, and specifically, the user can perform user-defined setting according to the preference of the user.

The user can get the virtual article from the terminal platform or the external link platform, for example, the virtual article is taken from the terminal platform, and when the final page of the virtual article is displayed to the user, the user completes the exchange on the terminal platform through human-computer interaction; and if the virtual article is picked up on the outer chain platform, when the final page of the virtual article is displayed to the user, the user jumps to the outer chain platform through human-computer interaction, and picks up the virtual article on the outer chain platform. The man-machine interaction mode includes but is not limited to code scanning.

It can be understood that, since the virtual item may be various coupons, the resulting redemption not only includes item redemption, such as shopping full or reduction based on the coupons, but also includes redemption for corresponding services, such as the virtual item being a 4S store experience card, sharing a link to obtain member services, and the like.

According to the embodiment of the disclosure, popup display is performed, so that a user can conveniently view details of the virtual article.

In some embodiments, the display interface comprises:

a display and/or pickup page of the virtual item.

The content of the virtual article display page is determined according to the property of the virtual article, and if the virtual article corresponds to an entity article, the corresponding display content can be the shape, price and function introduction of the virtual article. If the virtual article is a non-solid article, such as a game, the corresponding display content can be an advertisement of the virtual article, and if the virtual article is a virtual asset, the display content can be a two-dimensional code, so that a user can scan the code to pick up the virtual asset.

It is noted that while for simplicity of explanation, the foregoing method embodiments have been described as a series of acts or combination of acts, it will be appreciated by those skilled in the art that the present disclosure is not limited by the order of acts, as some steps may, in accordance with the present disclosure, occur in other orders and concurrently. Further, those skilled in the art should also appreciate that the embodiments described in the specification are exemplary embodiments and that acts and modules referred to are not necessarily required by the disclosure.

The above is a description of embodiments of the method, and the embodiments of the apparatus are described below to further illustrate the aspects of the disclosure.

Fig. 2 is a block diagram of an apparatus 200 for acquiring a virtual article based on an interactive terminal according to an embodiment of the present disclosure.

As shown in fig. 2, the apparatus 200 for acquiring a virtual article based on an interactive terminal includes:

a position determining unit 201, configured to analyze an interactive interface of an interactive terminal, and determine a position of a visual object corresponding to a virtual article in the interactive interface;

an object setting unit 202, configured to perform trigger operation setting on the visual object;

a triggering unit 203, configured to determine and send at least one virtual article to a user in response to an interactive operation of the user on at least one of the visual objects.

It can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working process of the described module may refer to the corresponding process in the foregoing method embodiment, and is not described herein again.

In the technical scheme of the disclosure, the acquisition, storage, application and the like of the personal information of the related user all accord with the regulations of related laws and regulations, and do not violate the good customs of the public order.

The present disclosure also provides an electronic device, a readable storage medium, and a computer program product according to embodiments of the present disclosure.

FIG. 3 shows a schematic block diagram of an electronic device 300 that may be used to implement embodiments of the present disclosure. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular phones, smart phones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be examples only, and are not meant to limit implementations of the disclosure described and/or claimed herein.

The device 300 comprises a computing unit 301 which may perform various suitable actions and processes in accordance with a computer program stored in a Read Only Memory (ROM)302 or a computer program loaded from a storage unit 308 into a Random Access Memory (RAM) 303. In the RAM 303, various programs and data required for the operation of the device 300 can also be stored. The calculation unit 301, the ROM 302, and the RAM 303 are connected to each other via a bus 304. An input/output (I/O) interface 305 is also connected to bus 304.

Various components in device 300 are connected to I/O interface 305, including: an input unit 306 such as a keyboard, a mouse, or the like; an output unit 307 such as various types of displays, speakers, and the like; a storage unit 308 such as a magnetic disk, optical disk, or the like; and a communication unit 309 such as a network card, modem, wireless communication transceiver, etc. The communication unit 309 allows the device 300 to exchange information/data with other devices via a computer network such as the internet and/or various telecommunication networks.

The computing unit 301 may be a variety of general and/or special purpose processing components having processing and computing capabilities. Some examples of the computing unit 301 include, but are not limited to, a Central Processing Unit (CPU), a Graphics Processing Unit (GPU), various dedicated Artificial Intelligence (AI) computing chips, various computing units running machine learning model algorithms, a Digital Signal Processor (DSP), and any suitable processor, controller, microcontroller, and so forth. The computing unit 301 performs the various methods and processes described above, such as the method 100. For example, in some embodiments, the method 100 may be implemented as a computer software program tangibly embodied in a machine-readable medium, such as the storage unit 308. In some embodiments, part or all of the computer program may be loaded and/or installed onto device 300 via ROM 302 and/or communication unit 309. When the computer program is loaded into RAM 303 and executed by the computing unit 301, one or more steps of the method 100 described above may be performed. Alternatively, in other embodiments, the computing unit 301 may be configured to perform the method 100 by any other suitable means (e.g., by means of firmware).

Various implementations of the systems and techniques described here above may be implemented in digital electronic circuitry, integrated circuitry, Field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), system on a chip (SOCs), load programmable logic devices (CPLDs), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs that are executable and/or interpretable on a programmable system including at least one programmable processor, which may be special or general purpose, receiving data and instructions from, and transmitting data and instructions to, a storage system, at least one input device, and at least one output device.

Program code for implementing the methods of the present disclosure may be written in any combination of one or more programming languages. These program codes may be provided to a processor or controller of a general purpose computer, special purpose computer, or other programmable data processing apparatus, such that the program codes, when executed by the processor or controller, cause the functions/operations specified in the flowchart and/or block diagram to be performed. The program code may execute entirely on the machine, partly on the machine, as a stand-alone software package, partly on the machine and partly on a remote machine or entirely on the remote machine or server.

In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and a pointing device (e.g., a mouse or a trackball) by which a user may provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user can be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic, speech, or tactile input.

The systems and techniques described here can be implemented in a computing system that includes a back-end component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), Wide Area Networks (WANs), and the Internet.

The computer system may include clients and servers. A client and server are generally remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other. The server may be a cloud server, a server of a distributed system, or a server with a combined blockchain.

It should be understood that various forms of the flows shown above may be used, with steps reordered, added, or deleted. For example, the steps described in the present disclosure may be executed in parallel or sequentially or in different orders, and are not limited herein as long as the desired results of the technical solutions of the present disclosure can be achieved.

The above detailed description should not be construed as limiting the scope of the disclosure. It should be understood by those skilled in the art that various modifications, combinations, sub-combinations and substitutions may be made in accordance with design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present disclosure should be included in the scope of protection of the present disclosure.

Claims

1. A method for acquiring a virtual article based on an interactive terminal is characterized by comprising the following steps:

performing trigger operation setting on the visual object;

2. The method according to claim 1, wherein the interactive terminal comprises: one or more of a mobile phone, a tablet computer, a notebook computer, a desktop computer, an ATM, a KTV song requesting system, an AR device and a VR device.

3. The method of claim 1, further comprising:

4. The method of claim 1, wherein the determining the position of the visual object corresponding to the virtual object in the interactive interface comprises:

5. The method of claim 1, wherein the triggering comprises:

human-computer interaction and/or automatic pop-up.

6. The method of claim 5, wherein the setting the trigger operation on the visual object comprises:

7. The method of claim 1, wherein the determining and sending at least one virtual item to the user comprises:

and determining at least one virtual article, and carrying out pop-up display on the display interface of the virtual article.

8. The method of claim 7, wherein displaying the interface comprises:

a display and/or pickup page of the virtual item.

9. An apparatus for obtaining a virtual object based on interactive terminal interaction, comprising:

10. An electronic device, comprising: at least one processor; and a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-8.