CN115002518A - Data monitoring method and device and computer readable storage medium - Google Patents
Data monitoring method and device and computer readable storage medium Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
- H04N21/2408—Monitoring of the upstream path of the transmission network, e.g. client requests
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
- H04N21/2407—Monitoring of transmitted content, e.g. distribution time, number of downloads
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Abstract
The invention discloses a data monitoring method, a data monitoring device and a computer readable storage medium, wherein the method comprises the following steps: acquiring a live stream in the content distribution network based on a data monitoring task, and playing the live stream; and if the currently played live stream is video information corresponding to the data monitoring task, sending the data monitoring task to a user terminal playing the live stream, so that the user terminal sends a data exposure request to a data monitoring platform based on the data monitoring task, and a data monitoring result is obtained by counting the received data exposure request by the data monitoring platform. The invention can monitor the video information corresponding to the data monitoring task according to the live stream played by the node, and send the data exposure request to the data monitoring platform through the user terminal, thereby completing the acquisition of the audience rating data of the video information and further improving the accuracy of the audience rating of the video information.
Description
Technical Field
The present invention relates to the field of data processing technologies, and in particular, to a data monitoring method and apparatus, and a computer-readable storage medium.
Background
The existing advertisement implanting mode of the internet television is generally adopted by the traditional television station. The live broadcast channel of the traditional television station has a corresponding call sign, a third-party audience rating survey company is generally adopted to assist in surveying the audience rating of the live broadcast channel, the advertising value of the channel at different time points is determined according to the audience rating report and the market quotation, and a pricing basis is provided for advertising sales.
The audience rating report is realized by adopting data survey of a small part of user samples to evaluate all user playing behaviors, the evaluation result can only represent one trend but cannot represent the actual behaviors of all current users, and a certain difference still exists between the evaluation result and the actual result, so that the evaluation result of the audience rating is inaccurate.
Disclosure of Invention
The invention mainly aims to provide a data monitoring method, a data monitoring device and a computer readable storage medium, and aims to solve the technical problem that the evaluation result of the existing audience rating is inaccurate.
In order to achieve the above object, the present invention provides a data monitoring method applied to a node of a content distribution network, the data monitoring method including the steps of:
acquiring a live stream in the content distribution network based on a data monitoring task, and playing the live stream;
and if the currently played live stream is video information corresponding to the data monitoring task, sending the data monitoring task to a user terminal playing the live stream, so that the user terminal sends a data exposure request to a data monitoring platform based on the data monitoring task, and a data monitoring result is obtained by counting the received data exposure request by the data monitoring platform.
Further, if the currently played live stream is video information corresponding to a data monitoring task, before the step of sending the data monitoring task to the user terminal corresponding to the live stream, the method further includes:
determining the playing time of video information corresponding to a data monitoring task in the live stream based on an electronic program guide;
and if the current moment reaches the playing moment, determining the currently played live stream as video information corresponding to the data monitoring task.
Further, before the step of sending the data monitoring task to the user terminal corresponding to the live stream if the currently played live stream is the video information corresponding to the data monitoring task, the method further includes:
acquiring a currently played image frame of a live stream in real time;
and if the image frame is a preset label frame, determining that the currently played live stream is video information corresponding to the data monitoring task.
Further, if the currently played live stream is video information corresponding to a data monitoring task, sending the data monitoring task to a user terminal playing the live stream, so that the user terminal sends a data exposure request to a data monitoring platform based on the data monitoring task, and the step of obtaining a data monitoring result by counting the received data exposure request by the data monitoring platform includes:
and if the currently played live stream is video information corresponding to the data monitoring task, sending the data monitoring task to the user terminal, so that the user terminal sends a data exposure request to a data monitoring platform when a first channel ID of the data monitoring task is consistent with a second channel ID of the currently played live stream of the user terminal, and a data monitoring result is obtained by counting the received data exposure request by the data monitoring platform.
Further, the data monitoring task comprises a plurality of subdata monitoring tasks; if the currently played live stream is video information corresponding to a data monitoring task, the step of sending the data monitoring task to a user terminal corresponding to the live stream comprises the following steps:
if the currently played live stream is video information corresponding to a data monitoring task, acquiring a third channel ID corresponding to the currently played live stream and a first channel ID corresponding to each subdata monitoring task;
determining a target channel ID matched with the first channel ID and the third channel ID;
and sending the subdata monitoring task corresponding to the target channel ID to the user terminal.
Further, before the step of acquiring a live stream in the content distribution network based on the data monitoring task and playing the live stream, the method further includes:
receiving a data monitoring strategy issued by a data monitoring platform, and acquiring a first channel ID corresponding to the data monitoring strategy;
and generating the data monitoring task based on the first channel ID.
In addition, in order to achieve the above object, the present invention further provides a data monitoring method applied to a user terminal, wherein the data monitoring method comprises the following steps:
playing the live stream;
receiving a data monitoring task, wherein the data monitoring task is sent by a node of a content distribution network when a live stream currently played by the node is video information corresponding to the data monitoring task;
and if the channel ID of the data monitoring task is consistent with the channel ID of the current live stream of the user terminal, sending a data exposure request to a data monitoring platform, wherein the data monitoring result is obtained by counting the received data exposure request by the data monitoring platform.
In addition, in order to achieve the above object, the present invention further provides a data monitoring device applied to a node of a content distribution network, the data monitoring device comprising
An acquisition module, configured to acquire a live stream in the content delivery network based on a data monitoring task and play the live stream;
the sending module is used for sending the data monitoring task to a user terminal playing the live stream if the live stream played currently is video information corresponding to the data monitoring task, so that the user terminal sends a data exposure request to a data monitoring platform based on the data monitoring task, and a data monitoring result is obtained by counting the received data exposure request by the data monitoring platform.
In addition, in order to achieve the above object, the present invention further provides a data monitoring device, which is applied to a user terminal, wherein the data monitoring device comprises:
the playing module is used for playing the live stream;
the receiving module is used for receiving a data monitoring task, wherein the data monitoring task is sent by a node of a content distribution network when a live stream currently played by the node is video information corresponding to the data monitoring task;
and the second sending module is used for sending a data exposure request to the data monitoring platform if the channel ID of the data monitoring task is consistent with the channel ID of the current live stream of the user terminal, wherein the data monitoring result is obtained by counting the received data exposure request by the data monitoring platform.
In addition, to achieve the above object, the present invention also provides a computer readable storage medium, which stores thereon a data monitoring program, and the data monitoring program, when executed by a processor, implements the steps of the aforementioned data monitoring method.
According to the method and the device, the live stream is obtained in the content distribution network based on the data monitoring task, the live stream is played, then if the currently played live stream is the video information corresponding to the data monitoring task, the data monitoring task is sent to the user terminal playing the live stream, so that the user terminal sends the data exposure request to the data monitoring platform based on the data monitoring task, the data monitoring result is obtained by counting the received data exposure request through the data monitoring platform, the video information corresponding to the data monitoring task can be monitored according to the live stream played by the node, and the data exposure request is sent to the data monitoring platform through the user terminal, the acquisition of the audience rating data of the video information is completed, and the accuracy of the audience rating of the video information is further improved.
Drawings
FIG. 1 is a schematic structural diagram of a data monitoring device in a hardware operating environment according to an embodiment of the present invention;
FIG. 2 is a schematic flow chart of a data monitoring method according to a first embodiment of the present invention;
FIG. 3 is a schematic flow chart of another embodiment of a data monitoring method according to the present invention;
FIG. 4 is a functional block diagram of an embodiment of a data monitoring device according to the present invention;
fig. 5 is a schematic diagram of functional modules of another embodiment of the data monitoring device of the present invention.
The implementation, functional features and advantages of the objects of the present invention will be further explained with reference to the accompanying drawings.
Detailed Description
It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
FIG. 1 is a schematic structural diagram of a data monitoring device in a hardware operating environment according to an embodiment of the present invention;
the data monitoring equipment of the embodiment of the invention can be a server such as a PC.
As shown in fig. 1, the data monitoring apparatus may include: a processor 1001, such as a CPU, a network interface 1004, a user interface 1003, a memory 1005, a communication bus 1002. The communication bus 1002 is used to implement connection communication among these components. The user interface 1003 may include a Display (Display), an input unit such as a Keyboard (Keyboard), and the optional user interface 1003 may also include a standard wired interface, a wireless interface. The network interface 1004 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface). The memory 1005 may be a high-speed RAM memory or a non-volatile memory (e.g., a magnetic disk memory). The memory 1005 may alternatively be a storage device separate from the processor 1001 described previously.
Optionally, the data monitoring device may further include a camera, a Radio Frequency (RF) circuit, a sensor, an audio circuit, a WiFi module, and the like.
Those skilled in the art will appreciate that the terminal structure shown in FIG. 1 does not constitute a limitation of the data monitoring apparatus and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components.
As shown in fig. 1, a memory 1005, which is a kind of computer storage medium, may include therein an operating system, a network communication module, a user interface module, and a data monitoring program.
In the data monitoring device shown in fig. 1, the network interface 1004 is mainly used for connecting to a background server and performing data communication with the background server; the user interface 1003 is mainly used for connecting a client (user side) and performing data communication with the client; and the processor 1001 may be used to invoke a data monitoring program stored in the memory 1005.
In this embodiment, the data monitoring apparatus includes: the system comprises a memory 1005, a processor 1001 and a picture processing program which is stored on the memory 1005 and can run on the processor 1001, wherein when the processor 1001 calls a data monitoring program stored in the memory 1005, the steps of the data monitoring method in each embodiment are executed.
The present invention further provides a data monitoring method, which is applied to a node of a content distribution network, and referring to fig. 2, fig. 2 is a schematic flow diagram of a first embodiment of the data monitoring method of the present invention.
In this embodiment, the data monitoring method includes the following steps:
step S101, acquiring a live stream in the content distribution network based on a data monitoring task, and playing the live stream;
in this embodiment, the node first obtains a data monitoring task, and then obtains a live stream in the content distribution network based on the data monitoring task, specifically, a play node that plays the live stream corresponding to the content distribution network in the content distribution network may be determined by the data monitoring task, and then obtains the live stream from the play node, for example, the data monitoring task includes a channel ID of video information, the node sends an obtaining request of the play node to a central node based on the channel ID, and the central node feeds back node information corresponding to the play node according to the channel ID, or the node sends an obtaining request of the play node to other nodes except the central node in the content distribution network, and nodes that play the live stream of the channel ID in the other nodes feed back node information corresponding to the play node. And then, the node plays the live stream to realize the synchronous playing of the live stream at the node and the playing node to the user terminal. The channel ID may be a URL of video information, such as a URL of an advertisement video.
It should be noted that the content distribution network includes a central node and edge nodes, the central node issues each live stream to each edge node through the content distribution network, and the edge nodes issue the corresponding live stream to the user terminal, specifically, the edge nodes send the live stream to the terminal when receiving a play request sent by the terminal. In one implementation manner, the content distribution network further includes an edge computing node, where the node in this embodiment is the edge computing node, and in another implementation manner, the node in this embodiment is a central node, or the node in this embodiment is an edge node in the content distribution network. Of course, the flow of this embodiment may also be executed in all edge nodes in the content distribution network, and each edge node is only used to process the live stream delivered by the edge node.
Step S102, if the currently played live stream is video information corresponding to a data monitoring task, the data monitoring task is sent to a user terminal playing the live stream, so that the user terminal sends a data exposure request to a data monitoring platform based on the data monitoring task, and a data monitoring result is obtained by counting the received data exposure request by the data monitoring platform.
In this embodiment, whether the currently played live stream is video information corresponding to the data monitoring task is determined by monitoring the currently played live stream in real time, specifically, by using the playing time, the channel ID, or the preset tag frame of the video information corresponding to the data monitoring task, whether the currently played live stream is video information corresponding to the data monitoring task is determined, and if the currently played live stream is video information corresponding to the data monitoring task, the data monitoring task is sent to the user terminal that plays the live stream, where the node can obtain terminal information of the user terminal that plays the live stream through a playing node of the live stream.
And then, the user terminal sends a data exposure request to the data monitoring platform based on the data monitoring task, acquires a first channel ID of the data monitoring task and a second channel ID of a live stream currently played by the user terminal when receiving the data monitoring task, and sends the data exposure request to the data monitoring platform according to the first channel ID and the second channel ID. The data monitoring platform calculates the received data exposure requests to obtain data monitoring results when receiving the data exposure requests, and specifically, the data monitoring platform can determine the ending time of receiving the data exposure requests according to the playing time of the video information, and when the ending time is reached, calculates all currently received data exposure requests to obtain the data monitoring results, wherein the data monitoring results can include the number of the data exposure requests, the terminal information of the user terminal corresponding to each data exposure request, the time of playing the video information by the user terminal corresponding to each data exposure request, and the like.
In this embodiment, a live stream is acquired in the content distribution network based on a data monitoring task, the live stream is played, then, if the currently played live stream is video information corresponding to the data monitoring task, the data monitoring task is sent to a user terminal playing the live stream, so that the user terminal sends a data exposure request to a data monitoring platform based on the data monitoring task, a data monitoring result is obtained by counting the received data exposure request by the data monitoring platform, the video information corresponding to the data monitoring task can be monitored according to the live stream played by a node, and the data exposure request is sent to the data monitoring platform through the user terminal, thereby completing acquisition of audience rating data of the video information and further improving accuracy of audience rating of the video information.
Based on the first embodiment, a second embodiment of the data monitoring method of the present invention is proposed, in this embodiment, before step S102, the method includes:
step S201, determining a playing time of video information corresponding to a data monitoring task in the live stream based on an electronic program guide.
Step S202, if the current time reaches the playing time, determining the currently played live stream as the video information corresponding to the data monitoring task.
In this embodiment, the node may determine, according to an electronic program guide of a live stream, a playing time of video information corresponding to a data monitoring task in the live stream, where the electronic program guide includes the playing time of each video information in the live stream.
And then, the node monitors the currently played live stream in real time to determine whether the current time reaches the playing time, and if the current time reaches the playing time, the node determines that the currently played live stream is video information corresponding to a data monitoring task, wherein the video information can be advertisement information, wonderful program segments, shooting highlights and the like. Specifically, for example: the node performs a data monitoring task according to the program guide with a start time t1 and an end time t 2. After the live stream is acquired, the live stream is played, and the currently played live stream is determined to be video information corresponding to the data monitoring task until the live stream at the time t1 is monitored by the node corresponding to the data monitoring task.
In the data monitoring method provided by this embodiment, the playing time of video information corresponding to a data monitoring task in the live stream is determined through an electronic program guide; and if the current moment reaches the playing moment, determining the currently played live stream as video information corresponding to the data monitoring task. Whether the currently played live stream is the video information corresponding to the data monitoring task or not is accurately determined according to the playing time of the video information, so that the accuracy of sending the data monitoring task is improved, and the accuracy of the audience rating of the video information is further improved.
Based on the first embodiment, a third embodiment of the data monitoring method of the present invention is proposed, in this embodiment, before step S102, the method includes:
step S301, acquiring a currently played image frame of a live stream in real time;
step S302, if the image frame is a preset label frame, determining that the currently played live stream is video information corresponding to the data monitoring task.
In this embodiment, when playing the live stream, the node may obtain information of an image frame currently played in the live stream in real time.
Then, whether the currently played image frame is the same as a preset tag frame corresponding to the data monitoring task is judged, that is, whether the image frame is the preset tag frame is determined, and if the image frame is the preset tag frame, the currently played image frame is determined to be video information corresponding to the data monitoring task, wherein the preset tag frame can be address information of the image frame of the current live broadcast stream, and the preset tag frame can also be an image frame including preset character information such as 'advertisement', 'collection', 'video', and the like. Specifically, for example: when the preset label frame of the node is an image frame comprising an advertisement, and the image frame of the current live broadcast stream is identified to have an advertisement character, the currently played video information corresponding to the data monitoring task is determined.
In the data monitoring method provided by the embodiment, the currently played image frame of the live stream is obtained in real time; and if the image frame is a preset label frame, determining that the currently played live stream is video information corresponding to the data monitoring task. Whether the currently played live stream is the video information corresponding to the data monitoring task is accurately determined through the image frames in the live stream and the preset label frames, so that the accuracy of sending the data monitoring task is improved, and the accuracy of the audience rating of the video information is further improved.
Based on the first embodiment, a fourth embodiment of the data monitoring method of the present invention is proposed, in this embodiment, step S102 includes:
step S401, if the currently played live stream is video information corresponding to a data monitoring task, the data monitoring task is sent to the user terminal, so that the user terminal sends a data exposure request to a data monitoring platform when a first channel ID of the data monitoring task is consistent with a second channel ID of the currently played live stream of the user terminal, and a data monitoring result is obtained by counting the received data exposure request by the data monitoring platform.
In this embodiment, whether the currently played live stream is video information corresponding to the data monitoring task is determined by monitoring the currently played live stream in real time, specifically, by using the playing time, the channel ID, or a preset tag frame of the video information corresponding to the data monitoring task, and if the currently played live stream is the video information corresponding to the data monitoring task, the data monitoring task is sent to the user terminal.
And then, the user terminal sends a data exposure request to the data monitoring platform based on the data monitoring task, when receiving the data monitoring task, the user terminal obtains a first channel ID of the data monitoring task and a second channel ID of a live stream currently played by the user terminal, determines whether the first channel ID is consistent with the second channel ID, and if the first channel ID is consistent with the second channel ID, the user terminal sends the data exposure request to the data monitoring platform. The data monitoring platform calculates the received data exposure requests to obtain data monitoring results when receiving the data exposure requests, and specifically, the data monitoring platform can determine the ending time of receiving the data exposure requests according to the playing time of the video information, and when the ending time is reached, calculates all currently received data exposure requests to obtain the data monitoring results, wherein the data monitoring results can include the number of the data exposure requests, the terminal information of the user terminal corresponding to each data exposure request, the time of playing the video information by the user terminal corresponding to each data exposure request, and the like.
In the data monitoring method provided by this embodiment, if the currently played live stream is video information corresponding to a data monitoring task, the data monitoring task is sent to the user terminal, so that the user terminal sends a data exposure request to the data monitoring platform when a first channel ID of the data monitoring task is consistent with a second channel ID of the currently played live stream of the user terminal, and a data monitoring result is obtained by counting, by the data monitoring platform, the received data exposure request. The first channel ID of the data monitoring task is compared with the second channel ID of the live stream played by the user terminal currently, so that the data exposure request is sent when the user terminal plays the video information, the accuracy of the data exposure request is improved, and the accuracy of the audience rating of the video information is further improved.
Based on the first embodiment, a fifth embodiment of the data monitoring method of the present invention is provided, in which the data monitoring task includes a plurality of sub data monitoring tasks; the step S102 includes:
step S501, if a currently played live stream is video information corresponding to a data monitoring task, acquiring a third channel ID corresponding to the currently played live stream and a first channel ID corresponding to each subdata monitoring task;
step S502, determining a target channel ID matched with the first channel ID and the third channel ID;
step S503, sending the subdata monitoring task corresponding to the target channel ID to the user terminal.
In this embodiment, if the currently played live stream is video information corresponding to a data monitoring task, a third channel ID corresponding to the live stream being played in the current node and a first channel ID corresponding to each sub-data monitoring task may be obtained, where the third channel ID is a channel ID of the currently played live stream. The data monitoring task comprises a plurality of subdata monitoring tasks, and a first channel ID corresponding to each subdata monitoring task is a channel ID of video information corresponding to each subdata monitoring task.
And then determining a target channel ID matched with the first channel ID and the third channel ID, wherein the target channel ID is that when one channel ID in the first channel ID is the same as the third channel ID, the third channel ID is determined to be the target channel ID, and then the node sends a subdata monitoring task corresponding to the target channel ID to the user terminal.
In the data monitoring method provided in this embodiment, by determining whether a currently played live stream meets a preset condition, if the currently played live stream is video information corresponding to a data monitoring task, a third channel ID corresponding to the currently played live stream and a first channel ID corresponding to each sub-data monitoring task are obtained; determining a target channel ID matched with the first channel ID and the third channel ID; and sending the subdata monitoring task corresponding to the target channel ID to the user terminal. The target channel ID can be accurately determined through the third channel ID, the subdata monitoring task is accurately sent to the user terminal, and the accuracy of the audience rating of the video information is further improved.
Based on the foregoing embodiments, a sixth embodiment of the data monitoring method of the present invention is provided, in this embodiment, before step S101, the data monitoring method further includes:
step S601, receiving a data monitoring strategy issued by a data monitoring platform, and acquiring a first channel ID corresponding to the data monitoring strategy;
step S602, generating the data monitoring task based on the first channel ID.
In this embodiment, the node receives a data monitoring policy issued by the data monitoring platform, where the data monitoring policy includes a corresponding first channel ID, and then generates a data monitoring task of the first channel ID corresponding to the first channel ID based on the first channel ID.
It should be noted that the data monitoring policy may be preset by an operation manager on the data monitoring platform, or may be automatically generated by the data monitoring platform according to the order demand information (video information playing demand information) of the advertisement delivery platform.
In the data monitoring method provided by this embodiment, a data monitoring policy issued by a data monitoring platform is received, and a first channel ID corresponding to the data monitoring policy is acquired; and then generating the data monitoring task based on the first channel ID. And generating a corresponding data monitoring task through a data monitoring strategy, improving the accuracy of data monitoring and further improving the accuracy of the audience rating of the video information.
The present invention further provides a data monitoring method, which is applied to a user terminal, and referring to fig. 3, fig. 3 is a schematic flow chart of another embodiment of the data monitoring method of the present invention. In this embodiment, the data monitoring method includes:
step S701, playing a live stream;
step S702, receiving a data monitoring task, wherein the data monitoring task is sent by a node of a content distribution network when a live stream currently played by the node is video information corresponding to the data monitoring task;
step S702, if the channel ID of the data monitoring task is consistent with the channel ID of the current live stream of the user terminal, sending a data exposure request to a data monitoring platform, wherein the data monitoring result is obtained by counting the received data exposure request by the data monitoring platform.
In this embodiment, when the user terminal needs to play the live stream, the user terminal sends a live stream acquisition request to a play node (edge node) of the live stream, so as to pull the live stream at the play node and play the live stream. Wherein, the data monitoring task is sent by a node of the content distribution network when the live stream currently played by the node is video information corresponding to the data monitoring task, that is, the node of the content distribution network first obtains the data monitoring task and then obtains the live stream in the content distribution network based on the data monitoring task, specifically, a playing node playing the corresponding live stream in the content distribution network can be determined by the data monitoring task, then obtains the live stream from the playing node, for example, the data monitoring task includes a channel ID of the video information, the node sends an obtaining request of the playing node to a central node based on the channel ID, the central node feeds back node information corresponding to the playing node according to the channel ID, or the node sends the obtaining request of the playing node to other nodes except the central node in the content distribution network, and feeding back node information corresponding to the playing node by the node playing the live stream of the channel ID in other nodes. And then, the node plays the live stream to realize the synchronous playing of the live stream at the node and the playing node to the user terminal. The channel ID may be a URL of video information, such as a URL of an advertisement video. In the process of playing the live stream, the node judges whether the currently played live stream is video information corresponding to the data monitoring task, specifically, whether the currently played live stream is the video information corresponding to the data monitoring task can be determined through the playing time, the channel ID or the preset tag frame of the video information corresponding to the data monitoring task, and if the currently played live stream is the video information corresponding to the data monitoring task, the node sends the data monitoring task to a user terminal playing the live stream. And the user terminal receives a data monitoring task.
And then, when the user terminal receives the data monitoring task, acquiring a first channel ID of the data monitoring task and a second channel ID of a live stream currently played by the user terminal, determining whether the first channel ID is consistent with the second channel ID, and if the first channel ID is consistent with the second channel ID, sending a data exposure request to the data monitoring platform by the user terminal. The data monitoring platform calculates the received data exposure requests to obtain data monitoring results when receiving the data exposure requests, and specifically, the data monitoring platform determines an ending time for receiving the data exposure requests according to the playing time of the video information, and calculates all currently received data exposure requests to obtain the data monitoring results when the ending time is reached, wherein the data monitoring results may include the number of the data exposure requests, the terminal information of the user terminal corresponding to each data exposure request, the time when the user terminal corresponding to each data exposure request plays the video information, and the like.
It should be noted that the received data monitoring task can be performed in many ways, for example: when the user terminal is a set top box, a probe can be implanted in the set top box, and the set top box probe receives a data monitoring task sent by a node; when the user terminal is a mobile device, the data monitoring task sent by the node can be received in the modes of Bluetooth, wifi and the like.
The data monitoring method provided by the embodiment plays a live stream; then receiving a data monitoring task, wherein the data monitoring task is sent by a node of a content distribution network when a live stream currently played by the node is video information corresponding to the data monitoring task; and then if the channel ID of the data monitoring task is consistent with the channel ID of the current live stream of the user terminal, sending a data exposure request to a data monitoring platform, wherein a data monitoring result is obtained by counting the received data exposure request by the data monitoring platform, the data exposure request can be sent to the data monitoring platform according to the video information corresponding to the live stream monitoring data monitoring task played by the node, and the data exposure request is sent to the data monitoring platform through the user terminal, so that the acquisition of the audience rating data of the video information is completed, and the accuracy of the audience rating of the video information is further improved.
The present invention also provides a data monitoring apparatus, referring to fig. 4, applied to a node of a content distribution network, the data monitoring apparatus including:
an obtaining module 10, configured to obtain a live stream in the content distribution network based on a data monitoring task, and play the live stream.
The first sending module 20 is configured to send the data monitoring task to a user terminal that plays the live stream if the currently played live stream is video information corresponding to the data monitoring task, so that the user terminal sends a data exposure request to a data monitoring platform based on the data monitoring task, and a data monitoring result is obtained by counting the received data exposure request by the data monitoring platform.
Further, the sending module 20 is further configured to:
determining the playing time of video information corresponding to a data monitoring task in the live stream based on an electronic program guide;
and if the current moment reaches the playing moment, determining the currently played live stream as video information corresponding to the data monitoring task.
Further, the sending module 20 is further configured to:
acquiring a currently played image frame of a live stream in real time;
and if the image frame is a preset label frame, determining that the currently played live stream is video information corresponding to the data monitoring task.
Further, the sending module 20 is further configured to:
and if the currently played live stream is video information corresponding to the data monitoring task, sending the data monitoring task to the user terminal, so that the user terminal sends a data exposure request to a data monitoring platform when a first channel ID of the data monitoring task is consistent with a second channel ID of the currently played live stream of the user terminal, and the data monitoring result is obtained by counting the received data exposure request by the data monitoring platform.
Further, the sending module 20 is further configured to:
if the currently played live stream is video information corresponding to a data monitoring task, acquiring a third channel ID corresponding to the currently played live stream and a first channel ID corresponding to each subdata monitoring task;
determining a target channel ID matched with the first channel ID and the third channel ID;
and sending the subdata monitoring task corresponding to the target channel ID to the user terminal.
Further, the information processing apparatus further includes:
receiving a data monitoring strategy issued by a data monitoring platform, and acquiring a first channel ID corresponding to the data monitoring strategy;
and generating the data monitoring task based on the first channel ID.
The present invention also provides a data monitoring device, which is applied to a user terminal, and referring to fig. 5, the data monitoring device includes:
a playing module 30, configured to play a live stream;
the receiving module 40 is configured to receive a data monitoring task, where the data monitoring task is sent by a node of a content distribution network when a live stream currently played by the node is video information corresponding to the data monitoring task;
and a second sending module 50, configured to send a data exposure request to a data monitoring platform if the channel ID of the data monitoring task is consistent with the channel ID of the current live stream of the user terminal, where a data monitoring result is obtained by counting, by the data monitoring platform, the received data exposure request.
The method executed by each program unit can refer to each embodiment of the data monitoring method of the present invention, and is not described herein again.
In addition, an embodiment of the present invention further provides a data monitoring device, where the data monitoring device includes: the data monitoring method comprises a memory, a processor and a picture processing program stored on the memory and capable of running on the processor, wherein the data monitoring program realizes the steps of the data monitoring method when being executed by the processor.
Furthermore, an embodiment of the present invention further provides a computer-readable storage medium, where a data monitoring program is stored on the computer-readable storage medium, and when the data monitoring program is executed by a processor, the data monitoring program implements the steps of the video processing method described above.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or system that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or system. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or system that comprises the element.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
Through the description of the foregoing embodiments, it is clear to those skilled in the art that the method of the foregoing embodiments may be implemented by software plus a necessary general hardware platform, and certainly may also be implemented by hardware, but in many cases, the former is a better implementation. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) as described above and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present invention.
The above description is only a preferred embodiment of the present invention, and not intended to limit the scope of the present invention, and all modifications of equivalent structures and equivalent processes, which are made by using the contents of the present specification and the accompanying drawings, or directly or indirectly applied to other related technical fields, are included in the scope of the present invention.
Claims (10)
1. A data monitoring method is applied to a node of a content distribution network, and the monitoring processing method comprises the following steps:
acquiring a live stream in the content distribution network based on a data monitoring task, and playing the live stream;
if the currently played live stream is video information corresponding to the data monitoring task, the data monitoring task is sent to a user terminal playing the live stream, so that the user terminal sends a data exposure request to a data monitoring platform based on the data monitoring task, and a data monitoring result is obtained by counting the received data exposure request by the data monitoring platform.
2. The data monitoring method according to claim 1, wherein before the step of sending the data monitoring task to the user terminal corresponding to the live stream if the currently played live stream is video information corresponding to the data monitoring task, the method further comprises:
determining the playing time of video information corresponding to a data monitoring task in the live stream based on an electronic program guide;
and if the current moment reaches the playing moment, determining the currently played live stream as video information corresponding to the data monitoring task.
3. The data monitoring method according to claim 1, wherein before the step of sending the data monitoring task to the user terminal corresponding to the live stream if the currently played live stream is video information corresponding to the data monitoring task, the method further comprises:
acquiring a currently played image frame of a live stream in real time;
and if the image frame is a preset label frame, determining that the currently played live stream is video information corresponding to the data monitoring task.
4. The data monitoring method according to claim 1, wherein if the currently played live stream is video information corresponding to a data monitoring task, the data monitoring task is sent to a user terminal playing the live stream, so that the user terminal sends a data exposure request to a data monitoring platform based on the data monitoring task, and the step of obtaining a data monitoring result by counting the received data exposure request by the data monitoring platform includes:
and if the currently played live stream is video information corresponding to the data monitoring task, sending the data monitoring task to the user terminal, so that the user terminal sends a data exposure request to a data monitoring platform when a first channel ID of the data monitoring task is consistent with a second channel ID of the currently played live stream of the user terminal, and a data monitoring result is obtained by counting the received data exposure request by the data monitoring platform.
5. The data monitoring method of any one of claims 1 to 4, wherein the data monitoring task comprises a plurality of sub data monitoring tasks; if the currently played live stream is video information corresponding to a data monitoring task, the step of sending the data monitoring task to a user terminal corresponding to the live stream comprises the following steps:
if the currently played live stream is video information corresponding to a data monitoring task, acquiring a third channel ID corresponding to the currently played live stream and a first channel ID corresponding to each subdata monitoring task;
determining a target channel ID matched with the first channel ID and the third channel ID;
and sending the subdata monitoring task corresponding to the target channel ID to the user terminal.
6. The data monitoring method according to claims 1 to 5, wherein before the step of acquiring live streaming information in the content distribution network based on the data monitoring task and playing the live streaming information, the method further comprises:
receiving a data monitoring strategy issued by a data monitoring platform, and acquiring a first channel ID corresponding to the data monitoring strategy;
and generating the data monitoring task based on the first channel ID.
7. A data monitoring method is characterized in that the method is applied to a user terminal, and the monitoring processing method comprises the following steps:
playing the live stream;
receiving a data monitoring task, wherein the data monitoring task is sent by a node of a content distribution network when a live stream currently played by the node is video information corresponding to the data monitoring task;
and if the channel ID of the data monitoring task is consistent with the channel ID of the current live stream of the user terminal, sending a data exposure request to a data monitoring platform, wherein the data monitoring result is obtained by counting the received data exposure request by the data monitoring platform.
8. A data monitoring device, applied to a node of a content distribution network, the data monitoring device comprising:
an acquisition module, configured to acquire a live stream in the content delivery network based on a data monitoring task and play the live stream;
the first sending module is used for sending the data monitoring task to a user terminal playing the live stream if the live stream played at present is video information corresponding to the data monitoring task, so that the user terminal sends a data exposure request to a data monitoring platform based on the data monitoring task, and a data monitoring result is obtained by counting the received data exposure request by the data monitoring platform.
9. A data monitoring device is applied to a user terminal, and comprises:
the playing module is used for playing the live stream;
the receiving module is used for receiving a data monitoring task, wherein the data monitoring task is sent by a node of a content distribution network when a live stream currently played by the node is video information corresponding to the data monitoring task;
and the second sending module is used for sending a data exposure request to the data monitoring platform if the channel ID of the data monitoring task is consistent with the channel ID of the current live stream of the user terminal, wherein the data monitoring result is obtained by counting the received data exposure request by the data monitoring platform.
10. A computer-readable storage medium, having stored thereon a data monitoring program which, when executed by a processor, implements the steps of the data monitoring method of any one of claims 1 to 6 or 7.
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