CN114974046A - Method and system for realizing advertisement playing by utilizing virtual digital image - Google Patents
Method and system for realizing advertisement playing by utilizing virtual digital image Download PDFInfo
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- CN114974046A CN114974046A CN202210589564.8A CN202210589564A CN114974046A CN 114974046 A CN114974046 A CN 114974046A CN 202210589564 A CN202210589564 A CN 202210589564A CN 114974046 A CN114974046 A CN 114974046A
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
Abstract
The invention relates to a method and a system for realizing advertisement playing by utilizing virtual digital images, wherein the method comprises the steps of matching advertisement playing contents with associated virtual digital images; the virtual digital image is combined with the advertisement playing content, and the corresponding advertisement is guided to be played to the user through the virtual digital image according to the advertisement playing content. The system is also provided with a sound instruction packet for controlling the virtual digital image to carry out voice broadcast according to the advertisement playing content; the gesture instruction packet is used for controlling gesture change of the virtual digital image and executing an action instruction; the virtual digital image is combined with the advertisement playing content, and the corresponding advertisement is guided to be played to the user through the virtual digital image according to the advertisement playing content. The invention guides the playing of the advertisement by utilizing the virtual digital image, stimulates the interest of audiences and crowds, increases the sense of scene substitution and improves the advertisement effect.
Description
Technical Field
The invention relates to the technical field of virtual digital image advertisement playing human-computer interaction, in particular to a method and a system for playing advertisements by utilizing virtual digital images.
Background
For the advertiser, on one hand, the content cost and the production cost of the advertisement need to be borne, on the other hand, the higher expenditure is needed to hire the speaker, and meanwhile, the adverse effect on the product sale caused by the speaker self factors also needs to be borne. In terms of playing effect, the existing played advertisement at least has the defects of single material form, weak advertisement substitution sense and the like; from the aspect of advertisement creativity, the existing played advertisement lacks interaction with audience and crowd, so that the played advertisement has the defects of weak expressive force, no vivid advertisement content, poor interaction effect and the like.
The combination degree of the virtual digital image and the advertisement is not high, the virtual digital image and the advertisement cannot be combined, the substituting feeling of the advertisement is not strong, and the advertisement effect is poor.
Disclosure of Invention
In view of the above, the applicant thinks and proposes to improve and upgrade the formation of advertisement playing on the existing broadcast playing terminal, introduce the application of virtual digital image in advertisement playing, and make the virtual character with life breath interact with audience population in a human-computer manner, so as to realize the accurate playing of advertisement. Low-cost virtual digital image goes out of mirror, use it on advertisement broadcast terminal equipment, upgrade advertisement broadcast material, advertisement owner can be by oneself set up virtual human image, interact with the user through virtual digital image, change "someone is with high costs that exist in the current advertisement, there is not the embarrassment of people's effect difference", the effectual problem of advertisement preparation cost height among the prior art of solving, the not strong and not vivid problem of content of expressive force that brings of advertisement intention, and the poor substitution that brings of advertisement effect feels not strong and the interactive effect subalternation problem.
In order to achieve the purpose, the invention adopts the following technical scheme: one aspect of the present invention provides a method for implementing advertisement broadcasting using an avatar,
the advertisement playing content is matched with the associated virtual digital image;
the virtual digital image is combined with the advertisement playing content, and the corresponding advertisement is guided to be played to the user through the virtual digital image according to the advertisement playing content.
Furthermore, the virtual digital image combines the advertisement playing content to present the advertisement playing content through one or more of sound, posture and modifying image attribute.
Furthermore, the image attribute of the virtual digital image is modified to be matched with the scene of the advertisement playing content, and the specific implementation mode is as follows:
rendering the virtual digital image into a new virtual digital image matched with the advertisement scene content;
when the advertisement is played, the virtual digital image appearing simultaneously with the advertisement is re-rendered;
the specific method comprises the following steps: and changing the wearing apparel attribute parameters of the virtual digital image to be matched with the advertisement scene content through the back-end set setting, re-rendering, and fusing the rendered virtual digital image with the advertisement playing scene.
Further, a sound instruction packet and a posture instruction packet are also provided;
the sound instruction packet is used for controlling the virtual digital image to carry out voice broadcast according to advertisement playing contents;
the gesture instruction packet is used for controlling gesture change of the virtual digital image and executing an action instruction.
Further, the words of the advertisement playing content are stored in a word mode, and the words are converted into voice to be output; each section of the advertisement playing content is edited into an instruction.
Further, the gesture instruction packet controls the gesture of the virtual digital image to perform action change so as to present a preset gesture action for the user.
Further, the gesture instruction packet directs the persons and/or objects appearing in the advertisement playing content by controlling the gesture actions of the virtual digital image.
Furthermore, the gesture action of the virtual digital image comprises a plurality of instruction strings, the background sets the instruction strings aiming at each gesture action of the virtual digital image, each gesture action packs the instruction strings into a gesture instruction packet, each gesture instruction packet is named, and the change of executing the gesture action is issued through the name of the instruction packet.
Further, the instruction string is also used to control the extension length and/or extension angle of the gesture in the avatar.
Furthermore, the virtual digital image is combined with the advertisement playing content, the virtual digital image is combined with the advertisement content to present the advertisement content through sound and gestures, and the virtual digital image is used for guiding and broadcasting; or alternatively
The virtual digital image is fused with the advertisement content, and the virtual digital image is broadcasted in the whole course by matching with gestures, clothes and voice in a mode of appearing above the advertisement picture.
The second aspect of the present invention provides a system for implementing advertisement playing by using a virtual digital person, said system being used for implementing the above method, and the system comprising:
the matching module is used for matching the virtual digital image associated with the advertisement playing content according to the advertisement playing content;
the sound instruction packet is used for controlling the virtual digital image to carry out voice broadcast according to the advertisement playing content;
the gesture instruction packet is used for controlling gesture change of the virtual digital image and executing an action instruction;
the virtual digital image is combined with the advertisement playing content, and the corresponding advertisement is guided to be played to the user through the virtual digital image according to the advertisement playing content.
The system further comprises an image attribute correction module, wherein the image attribute correction module is used for modifying the image attribute of the virtual digital image, and the virtual digital image after attribute modification is matched with the scene of the advertisement playing content.
Further, the gesture command packet performs action change by controlling the gesture of the virtual digital image to present a preset gesture action for the user, and/or
The gesture instruction packet directs the persons and/or articles appearing in the advertisement playing content by controlling the gesture actions of the virtual digital image.
Furthermore, the gesture action of the virtual digital image comprises a plurality of instruction strings, the background sets the instruction strings aiming at each gesture action of the virtual digital image, each gesture action packs the instruction strings into a gesture instruction packet, each gesture instruction packet is named, and the change of executing the gesture action is issued through the name of the instruction packet.
Further, the virtual digital image comprises a virtual digital image formed by an avatar human, a cartoon or an animal; the advertisement playing equipment has the capability of rendering and displaying the virtual digital image.
By adopting the technical scheme, the invention at least has the following beneficial effects:
1. the method improves and upgrades the formation of advertisement playing on the existing broadcast playing terminal, introduces the virtual digital image to be applied in the advertisement playing, and matches the advertisement playing content with the associated virtual digital image; the virtual digital image is combined with the advertisement playing content, and the corresponding advertisement is guided to be played to the user through the virtual digital image according to the advertisement playing content. The virtual digital image is combined with advertisement content to broadcast and guide through modes such as sound and gesture, so that the interest of people is stimulated, the scene substitution sense is increased, and the advertisement effect is improved.
2. The invention transmits the advertisement content to the user through the virtual digital image, and adopts a unique playing mode combined with the virtual digital image, thereby attracting the attention of viewers, improving the advertisement effect and simultaneously reducing the advertisement cost.
3. According to the invention, a new virtual digital person matched with the advertisement scene content can be rendered according to the requirement of an advertisement owner, so that the image of the virtual digital person is combined with the advertisement material, the advertisement material is presented by the content through sound, gestures and the like, the interest of audience people is stimulated through the guidance and broadcast of the virtual digital image, the scene substitution sense is increased, and the advertisement effect is improved. Therefore, the brand and product value can be effectively transmitted to audiences.
4. The virtual digital person and advertisement material integrated playing mode is introduced into the advertisement playing terminal, the virtual digital person and advertisement material integrated playing mode can be widely applied to a plurality of application scenes such as hotels, airports, stations, subways, business surpasses, buildings, communities and cinemas, and brands and product values can be effectively transmitted to audiences.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flow chart of a method for playing an advertisement using an avatar according to the present invention;
FIG. 2 is a schematic view of a person or object appearing in the content of an advertisement as directed by a gesture of an avatar of the present invention;
FIG. 3 is a schematic diagram of the gesture operation of the avatar of the present invention;
fig. 4 is a schematic structural diagram of the system for realizing advertisement playing by using the virtual digital image in the invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the technical solutions of the present invention will be described in detail below. It is to be understood that the described embodiments are merely exemplary of the invention, and not restrictive of the full scope of the invention. All other embodiments, which can be derived by a person skilled in the art from the examples given herein without any inventive step, are within the scope of the present invention.
The technical solution of the present invention is further described in detail by the accompanying drawings and embodiments.
As shown in fig. 1, a first aspect of the present embodiment provides a method for implementing advertisement playing by using an avatar,
the advertisement playing content is matched with the associated virtual digital image;
the virtual digital image is combined with the advertisement playing content, and the corresponding advertisement is guided to be played to the user through the virtual digital image according to the advertisement playing content.
As a preferred implementation, in this embodiment, the virtual digital character combines with the advertisement playing content to present the advertisement playing content through one or a combination of two or more of sound, posture and character attribute modification.
As a preferred implementation, in this embodiment, the image attribute of the modified virtual digital image is adapted to the scene of the advertisement playing content, and the specific implementation manner is as follows:
rendering the virtual digital image into a new virtual digital image matched with the advertisement scene content;
when the advertisement is played, the virtual digital image which appears simultaneously with the advertisement is re-rendered;
the specific method comprises the following steps: and changing the wearing apparel attribute parameters of the virtual digital image to be matched with the advertisement scene content through the back-end set setting, re-rendering, and fusing the rendered virtual digital image with the advertisement playing scene.
As a preferred implementation, in this example, a sound instruction packet and a gesture instruction packet are also provided;
the sound instruction packet is used for controlling the virtual digital image to carry out voice broadcast according to advertisement playing contents;
the gesture instruction packet is used for controlling gesture change of the virtual digital image and executing an action instruction.
It should be noted that, in this embodiment, the dialect of the advertisement playing content is stored in a text manner, and the text is converted into voice for output; each section of the advertisement playing content is edited into an instruction.
And the gesture instruction packet performs action change by controlling the gesture of the virtual digital image to present a preset gesture action for the user. The gesture instruction packet directs the persons and/or articles appearing in the advertisement playing content by controlling the gesture actions of the virtual digital image.
As shown in fig. 2, an avatar is presented in the advertising device, and gestures of the avatar point to people and/or objects appearing in the advertising area in the advertising content. It should be noted that the direction of the gesture is adapted to the content of the advertisement, when people and/or objects appear, in order to highlight the objects and guide the user to watch specific objects, the gesture of the virtual digital image is directed to the objects and introduced or described.
The gesture actions of the virtual digital image comprise a plurality of instruction strings, the background sets the instruction strings aiming at each gesture action of the virtual digital image, each gesture action packs the instruction strings into a gesture instruction packet, each gesture instruction packet is named, and the change of executing the gesture actions is issued through the name of the instruction packet.
As shown in fig. 3, the background sets the instruction string of each action, for example: the waving of the hand requires several steps of (1) the lifting of the hand c along with the forearm b, (2) the lifting of the hand c and the forearm b along with the rear arm a, and (3) the shaking of the hand. And each action packs all the small instructions into an instruction packet, a simple and understandable name is given to each instruction packet, and the instruction packet names are issued to execute corresponding posture actions.
Preferably, the instruction string is further used to control the extension length and/or extension angle of the gesture in the avatar.
Preferably, the virtual digital image is combined with the advertisement playing content, the virtual digital image is combined with the advertisement content to present the advertisement content through sound and gestures, and the virtual digital image is used for guiding broadcast; or the virtual digital image is fused with the advertisement content, and the virtual digital image is broadcasted in the whole course by matching with gestures, clothes and voice in a mode of appearing above the advertisement picture.
The first embodiment is as follows: guiding playing
The virtual digital image is combined with the advertisement playing content, and corresponding advertisements are guided to be played to the user through gestures and sound according to the advertisement playing content through the virtual digital image.
Virtual digital image combines advertisement content to carry out advertising material through sound, gesture etc. and presents, through digital people's guide and report, arouses audience crowd's interest, increases the scene and substitutes the sense, promotes advertising effect
Some car brand advertisement is a video of 15 seconds, and within 0-2 seconds of advertisement playing, a digital person will simply introduce the advertisement, for example: "please see your honor of sitting and driving, a certain car, and a life with your experience different; the 14 th second digit of the advertisement shows "thank you for watching, a certain car, and enjoy the fun of driving". Wherein the gestures, voice and advertisements are perfectly combined.
When the advertisement is issued to the advertisement playing equipment, a corresponding series of instructions are issued to the digital person.
For example: second 1: saying that the command comprises a welcome command plus a hand-calling command;
second 2: the arm restores the default position, and the issued instruction comprises a command for restoring the default position;
and (5) second: saying "goodbye" + heart-comparing action, the issued command comprises a "goodbye" command + "heart-comparing" action command;
and (5) second: and the arm restores the default position, and the issued instruction comprises a command for restoring the default position.
The second embodiment: full play
The virtual digital image is combined with the advertisement playing content, and corresponding advertisements are played to the user in the whole course through gestures and sound according to the advertisement playing content through the virtual digital image.
The virtual digital image is highly fused with the advertising materials, digital people match with advertising contents through voice, gestures and the like, and the interests of audience groups are stimulated by the guidance and broadcast of the digital people, so that the scene substitution sense is increased;
the advertisement is a video without audio for 15 seconds, is a virtual digital human image, and is broadcasted in the whole process by being floated above the advertisement picture and matched with gestures, clothes and voice. For example: the digital person converts the clothes attribute into the fixed sales clothes of the vehicle enterprise, and introduces characters, vehicles and the like in the advertisement content one by one through gestures. The self-service mobile enterprise 4s store seems to be placed, the experience and the reality of the audiences are improved, and the scene substitution sense is increased. In the above two implementations, the digital person broadcasting and the advertisement content are simultaneously finished.
Example (c): a certain wine advertisement is a 15-second video, a virtual digital image broadcasts the advertisement in the whole process and issues an instruction along with the advertisement,
second 1: saying "welcome" + hand-waving action
Second 2: full-course advertisement words
Second 8: when the liquor product is positioned at a certain position of the video and stops for a few seconds, adding a pointing motion (as shown in figure 2)
Second 11: the wine product changes the position of the video, and adds a command for recovering the default position
And 13 th second: adding like instructions
And (5) second: the advertisement is played in the whole course, and the instruction of saying 'this is good' + 'like' action instruction is added
And (5) second: the arm returns to the default position.
A second aspect of the present embodiment provides a system for implementing advertisement playing by using a virtual digital person, where the system is configured to implement the above method, and the system includes:
the matching module is used for matching the virtual digital image associated with the advertisement playing content according to the advertisement playing content;
the sound instruction packet is used for controlling the virtual digital image to carry out voice broadcast according to the advertisement playing content;
the gesture instruction packet is used for controlling gesture change of the virtual digital image and executing an action instruction;
the virtual digital image is combined with the advertisement playing content, and the corresponding advertisement is guided to be played to the user through the virtual digital image according to the advertisement playing content.
As a preferred implementation manner, the embodiment further includes an image attribute modification module, where the image attribute modification module is configured to modify an image attribute of the virtual digital image, and the virtual digital image after attribute modification is adapted to a scene of the advertisement playing content.
In a preferred embodiment, the gesture command packet in this embodiment performs action change by controlling the gesture of the virtual digital image to present a predetermined gesture action to the user, and/or
The gesture instruction packet directs the persons and/or articles appearing in the advertisement playing content by controlling the gesture actions of the virtual digital image.
As a preferred embodiment, the gesture actions of the digital avatar in this embodiment include a plurality of instruction strings, the background sets the instruction string for each gesture action of the digital avatar, each gesture action packages the instruction strings into a gesture instruction packet, names each gesture instruction packet, and issues changes for executing the gesture actions through the instruction packet names.
It should be noted that, in this embodiment, the virtual digital image includes an virtual digital image formed by an avatar, a cartoon image or an animal image; the advertisement playing equipment has the capability of rendering and displaying the virtual digital image.
By adopting the technical scheme, the invention at least has the following beneficial effects:
1. the method improves and upgrades the formation of advertisement playing on the existing broadcast playing terminal, introduces the virtual digital image to be applied in the advertisement playing, and matches the advertisement playing content with the associated virtual digital image; the virtual digital image is combined with the advertisement playing content, and the corresponding advertisement is guided to be played to the user through the virtual digital image according to the advertisement playing content. The virtual digital image is combined with advertisement content to broadcast and guide through modes such as sound and gesture, so that the interest of people is stimulated, the scene substitution sense is increased, and the advertisement effect is improved.
2. The invention transmits the advertisement content to the user through the virtual digital image, and adopts a unique playing mode combined with the virtual digital image, thereby attracting the attention of viewers, improving the advertisement effect and simultaneously reducing the advertisement cost.
3. According to the invention, a new virtual digital person matched with the advertisement scene content can be rendered according to the requirement of an advertisement owner, so that the image is combined with the advertisement material, the advertisement material is presented through sound, gestures and the like by the content, the interest of audience people is stimulated through the guidance and broadcast of the virtual digital image, the scene substitution sense is increased, and the advertisement effect is improved. Therefore, the brand and product value can be effectively transmitted to audiences.
4. A playing mode of fusing virtual digital people and advertisement materials is introduced into the advertisement playing terminal, the method can be widely applied to a plurality of application scenes such as hotels, airports, stations, subways, business supermarkets, buildings, communities and cinemas, and brands and product values can be effectively transmitted to audiences.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims. The terms "first" and "second" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. The term "plurality" means two or more unless explicitly defined otherwise.
Claims (15)
1. A method for realizing advertisement playing by utilizing virtual digital image is characterized in that:
the advertisement playing content is matched with the associated virtual digital image;
the virtual digital image is combined with the advertisement playing content, and the corresponding advertisement is guided to be played to the user through the virtual digital image according to the advertisement playing content.
2. The method for realizing advertisement broadcasting using an avatar according to claim 1, wherein: the virtual digital image combines the advertisement playing content to present the advertisement playing content through one or more than two combinations of sound, posture and modified image attribute.
3. The method for realizing advertisement broadcasting using the virtual digital character according to claim 2, wherein: the image attribute of the virtual digital image is modified to be matched with the scene of the advertisement playing content, and the specific implementation mode is as follows:
rendering the virtual digital image into a new virtual digital image matched with the advertisement scene content;
when the advertisement is played, the virtual digital image appearing simultaneously with the advertisement is re-rendered;
and changing the wearing apparel attribute parameters of the virtual digital image to be matched with the advertisement scene content through the back-end set setting, re-rendering, and fusing the rendered virtual digital image with the advertisement playing scene.
4. A method for realizing advertisement broadcasting using an avatar according to any of claims 1 to 3, wherein: the system also comprises a sound instruction packet and a posture instruction packet;
the sound instruction packet is used for controlling the virtual digital image to carry out voice broadcast according to advertisement playing contents;
the gesture instruction packet is used for controlling gesture change of the virtual digital image and executing an action instruction.
5. The method for realizing advertisement broadcasting using virtual digital image as claimed in claim 4, wherein: storing the dialect of the advertisement playing content in a text mode, and converting the text into voice for outputting; each section of the advertisement playing content is edited into an instruction.
6. The method for realizing advertisement broadcasting using virtual digital image as claimed in claim 4, wherein: and the gesture instruction packet performs action change by controlling the gesture of the virtual digital image to present a preset gesture action for the user.
7. The method for realizing advertisement broadcasting using virtual digital image as claimed in claim 4, wherein: the gesture instruction packet directs the persons and/or articles appearing in the advertisement playing content by controlling the gesture actions of the virtual digital image.
8. The method for realizing advertisement broadcasting using an avatar according to claim 7, wherein: the gesture actions of the virtual digital image comprise a plurality of instruction strings, the background sets the instruction strings aiming at each gesture action of the virtual digital image, each gesture action packs the instruction strings into a gesture instruction packet, each gesture instruction packet is named, and the change of executing the gesture actions is issued through the name of the instruction packet.
9. The method for realizing advertisement broadcasting using an avatar according to claim 8, wherein: the instruction string is also used to control the extension length and/or extension angle of the gesture in the avatar.
10. The method for realizing advertisement broadcasting using an avatar according to any of claims 1-3 and 5-9, wherein:
the virtual digital image is combined with the advertisement playing content, the virtual digital image is combined with the advertisement content to display the advertisement content through sound and gestures, and the advertisement content is guided and broadcasted through the virtual digital image; or
The virtual digital image is fused with the advertisement content, and the virtual digital image is broadcasted in the whole course by matching with gestures, clothes and voice in a mode of appearing above the advertisement picture.
11. A system for realizing advertisement playing by utilizing virtual digital image is characterized in that: the system is used for realizing the method of any one of the preceding claims 1 to 10, and comprises:
the matching module is used for matching the virtual digital image associated with the advertisement playing content according to the advertisement playing content;
the sound instruction packet is used for controlling the virtual digital image to carry out voice broadcast according to the advertisement playing content;
the gesture instruction packet is used for controlling gesture change of the virtual digital image and executing an action instruction;
the virtual digital image is combined with the advertisement playing content, and the corresponding advertisement is guided to be played to the user through the virtual digital image according to the advertisement playing content.
12. The system for implementing advertisement broadcasting using an avatar according to claim 11, wherein: the system also comprises an image attribute correction module, wherein the image attribute correction module is used for modifying the image attribute of the virtual digital image, and the virtual digital image after attribute modification is matched with the scene of the advertisement playing content.
13. The system for implementing advertisement broadcasting using an avatar according to claim 12, wherein: the gesture instruction packet performs action change by controlling the gesture of the virtual digital image to present a preset gesture action for the user, and/or
The gesture instruction packet directs the persons and/or articles appearing in the advertisement playing content by controlling the gesture actions of the virtual digital image.
14. The system for implementing advertisement broadcasting using an avatar according to claim 13, wherein: the gesture actions of the virtual digital image comprise a plurality of instruction strings, the background sets the instruction strings aiming at each gesture action of the virtual digital image, each gesture action packs the instruction strings into a gesture instruction packet, each gesture instruction packet is named, and the change of executing the gesture actions is issued through the name of the instruction packet.
15. A system for implementing advertisement broadcasting using an avatar according to any of claims 11 to 14, wherein: the virtual digital image comprises a virtual digital image formed by a virtual human image, a cartoon image or an animal image; the advertisement playing equipment has the capability of rendering and displaying the virtual digital image.
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