CN114202357A - Digital picture AR advertisement implementation method - Google Patents

Digital picture AR advertisement implementation method Download PDF

Info

Publication number
CN114202357A
CN114202357A CN202111399177.XA CN202111399177A CN114202357A CN 114202357 A CN114202357 A CN 114202357A CN 202111399177 A CN202111399177 A CN 202111399177A CN 114202357 A CN114202357 A CN 114202357A
Authority
CN
China
Prior art keywords
advertisement
terminal
display area
played
digital picture
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN202111399177.XA
Other languages
Chinese (zh)
Inventor
黄震
朱飞
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Anhui Xinhua Media Co ltd
Original Assignee
Anhui Xinhua Media Co ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Anhui Xinhua Media Co ltd filed Critical Anhui Xinhua Media Co ltd
Priority to CN202111399177.XA priority Critical patent/CN114202357A/en
Publication of CN114202357A publication Critical patent/CN114202357A/en
Pending legal-status Critical Current

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/011—Arrangements for interaction with the human body, e.g. for user immersion in virtual reality
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Theoretical Computer Science (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • General Engineering & Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention relates to a digital picture AR advertisement implementation method, which comprises the steps of identifying a trigger medium through a terminal, converting the trigger medium into a digital picture, uploading the digital picture to a cloud server, processing the digital picture by the cloud server, extracting characteristic information, comparing the characteristic information with advertisement identifications corresponding to all AR advertisement files stored in the cloud server, when the similarity between the characteristic information and an nth advertisement identification reaches a trigger threshold value, n is a positive number greater than 1, the AR advertisement file corresponding to the nth advertisement identification is an advertisement file to be played, and transmitting the advertisement file to be played to the terminal by the cloud server and displaying the advertisement file in a display area of the terminal. The digital picture AR advertisement implementation method can increase the display effect of the advertisement, and has the advantages of stronger pertinence, lower cost and better user experience effect.

Description

Digital picture AR advertisement implementation method
Technical Field
The invention relates to a digital picture AR advertisement implementation method, and belongs to the technical field of media.
Background
The AR technology has been gradually merged into the daily lives of ordinary people unconsciously. The generation and application of the AR technology are rapidly changing the lifestyle of modern people, and the commercial advertising field is an important embodiment of the social development degree, and also has been changed with the development of society and science and technology.
In recent years, with the rapid development of AR technology, the number of practical application cases in the commercial advertising field is increasing, and the excellent advertisement propagation effect has become one of the inevitable trends in commercial advertising development today. The AR technology is one of representative new media technologies, is a novel information medium which integrates real-time interaction, three-dimensional positioning and virtual-real fusion as main characteristics, and brings brand-new sensory experience for the development of commercial advertisements. The AR technology is also witnessed in the current mainstream commercial advertisement propagation path, plays a certain enlightening role in the development of commercial advertisements, arouses strong interest of audiences, enhances the participation and the feeling of obtainment of the audiences, enriches the diversity of advertisement creation forms of designers and brings brand-new physical and mental experience and sensory enjoyment to the audiences.
In recent years, the continuous breakthrough of network technology and the great popularization of mobile internet devices (such as smart phones, smart internet devices and the like) provide a suitable propagation carrier for the initial application of the AR technology in commercial advertisements. Meanwhile, the coming of the internet era also provides strong vitality for the development of the commercial advertisement field, and promotes the commercial advertisement to enter a fusion media propagation form from a traditional media propagation form. The fusion media advertisement realizes the selection from one-way, linear and non-selectable to two-way, omnibearing and interactive in the transmission mode; the traditional paper commercial advertisement form is transferred to a multimedia platform to carry out cross-media transmission and active selection, and a new media transmission means is combined. In a new propagation environment, people are already accustomed to a new advertisement experience form brought by a new technology, the psychologically higher acceptance and expectation degree of the new technology and new things are generally improved, the application of the AR technology in a diversified commercial advertisement medium reveals a head, great social reverberation is caused, and a large amount of social resources are attracted to be added into the application research of the AR advertisement at a time. Meanwhile, the occupancy rate of new internet digital media in commercial advertisements is rapidly increasing, and AR advertisements, which are used as emerging media for a while, have gradually become a hot problem for research in commercial advertising activities at present.
The application of the AR technology in foreign countries is much earlier than that in domestic countries, and along with the rapid development of the AR technology in the commercial advertising marketing field in recent years, a plurality of international large-scale enterprises make respective AR advertising attempts aiming at the characteristics of the products, such as: the products or services of the family are promoted by adopting an AR advertising system in various varieties of coca cola, lijia, Feitia, Google, Lynx, Haugas and the like. At present, due to the technical limitation and the low popularity of professional AR intelligent devices, the propagation carrier of foreign AR advertisements mainly uses the intelligent mobile terminal and the business of marketing activities to provide the AR augmented reality device capable of human-computer interaction for interactive experience. The AR advertisement based on the intelligent mobile terminal as the carrier is the mainstream form of the current AR advertisement propagation, wherein the reason mainly has two points: firstly, the mobile phone and the intelligent terminal can basically meet the basic requirements of realizing AR advertisement, can be carried about and are not limited by time and space; secondly, the mobile phone and the intelligent mobile terminal device have extremely high popularity in the current society, and gradually become an indispensable part in the daily life of people, so that the method lays a foundation for the nationalized propagation of AR advertisements. The following is an analysis of the actual cases of AR advertising with smart mobile end as the carrier from coca-cola, livingway, and hagedas, which are highly representative. British coca cola company in 2013, working with Spotify music service platform, gave a new definition of canned coca cola packages as music players. As long as a user downloads and installs an AR application through a mobile phone to scan the bottle body, the originally plain and unknowingly pop can becomes a music player, and English songs ranked fifty times in great britain at that time are supported to be played in a switching mode. The AR advertising form of the coca-cola is an AR advertising form combined with the game advertising content experience, a new performance form is given to the advertising package of the pop can, and the game interesting experience of audition sense is brought to audiences based on man-machine interaction. In 2017, based on the release application of the apple augmented reality ARKit application platform, an augmented reality shopping furniture app named IKEEPIis is officially released by the family, and the application platform already has over 2000 pieces of digitally rendered furniture such as sofas, coffee tables, armchairs and the like for facilitating purchase selection of consumers at the initial release stage. The user only needs to enter the IKEA Place shopping platform which is suitable for home through the ARKit platform, the indoor environment is scanned through the mobile phone or the flat panel and the like, the size of the digital rendering home is adjusted according to the size of the indoor space, the digital rendering home can be accurately and vividly superimposed to the real environment, and real sensory experience is brought to the user. The application form of the suitable family in the product marketing process is based on the form of functional application, and the effect of placing furniture products at home can be really seen by a user in the process of purchasing the furniture products through the characteristics of real-time interaction and combination of virtuality and reality of AR technology, so that the most suitable furniture and psychographic furniture are purchased, and the application only supports the apple mobile phone user with the system of iso 11. The AR advertisement case based on the AR augmented reality equipment of the merchant is mostly applied to the field focusing type commercial marketing activities and the advertisement putting in the public field, and the AR advertisement case mainly adopts large display equipment with the augmented reality function, a professional processor and large display equipment in the application form, so that one-to-one ratio of virtual information and a part of real environment can be almost fused and expressed, and the AR advertisement case has more vivid experience effect compared with mobile-end intelligent equipment. In the using process, a technical form of scene triggering is mostly adopted to show the effect of the AR advertisement. In order to embody the fragrance which is difficult to resist of the perfume, the British Lingshi company (Lynx) applies the AR technology to develop an advertisement marketing activity named as 'Angel Ambush' perfume in London Victoria train stations, as long as a passing person stands in the range of a marked floor, raises the head to see a large screen in front, can see that the person in the screen just stands together with the angel 'coming from the heaven to the space of the person', and brings the surprise experience like the heaven to audiences. People spontaneously look around in this event and take out and share the mobile phone and "angel" group photo. The AR advertising form of Lingshi company is based on the fact that the on-site commercial marketing activity innovatively shows the subject brand advertisement of the company through an AR advertising system form, and the audience feels that the Lingshi company wants to transmit the advertisement information to the audience in the surprise interactive experience with the AR advertisement. The same application form also appears in the advertisement of 2011 Disney Mickey mouse during the 83-year commemorative day, in the moving images of Disney cartoon Chinese classic Mickey mouse, Donald duck, white snow princess and the like in Manhattan street in New York City, U.S. the passerby can see the interaction with the moving images through the screen as long as the passerby stands in the range of the attached AR mark. The game is based on the birth commemorative day activity of the Disney classic cartoon Mickey mouse, the cartoon image in the childhood memory of people is presented in the real environment through the AR technology, and a plurality of passersby actively interact with the cartoon image and imitate the cartoon image to show an exaggerated shape. During the 2018 Russian world cup since then, Swiss Coca Cola developed a marketing campaign with Swiss team Mingxerdan Shaqiri kicking balls with the Swiss team Mingxingfront using AR technology at the main train station of Zurich. The activity participants receive 'skill training' of Shaqiiri and play a pitch game with Shaqiiri, after the whole activity experience is finished, the experience participants dispute and Shaqiiri to share the surprised activity experience of the experience participants through personal social circles, and the activity sponsor prepares exquisite gift lottery drawings for each user participating in the activity. Compared with the prior AR advertisement, the AR marketing advertisement of the Swiss Coca Cola company has deeper and more intelligent interaction links in the interaction experience, and the image of the Xherdan Shaqiri is more vivid in the effect expression. Compared with a mobile terminal, the AR advertisement has the advantages of more vivid interactive experience and more fierce field experience atmosphere on the basis of application of more professional AR equipment provided by a merchant; meanwhile, the difficult-to-avoid advertisement form of the field experience is difficult to jump out of the spatial limitation, and although audiences participating in the activity actively and spontaneously share and spread the activity content and experience, other audiences only can feel plum and quench thirst and cannot feel the experience of being personally on the scene.
Therefore, it can be seen from the application examples of the AR technology in commercial advertisement at home and abroad that there has been a certain attempt on the application of the AR advertisement at home and abroad, but the user experience and the use effect of the existing AR advertisement are poor and single. In the existing practical application case, no matter which application form has the disadvantages that can not be solved by the application form, which is the current situation that AR advertisement can not be repudiated in the application examples at home and abroad at present.
Disclosure of Invention
Aiming at the defects in the prior art, the invention provides a digital picture AR advertisement implementation method, which comprises the following specific technical scheme:
a digital picture AR advertisement implementation method comprises the following steps:
the terminal identifies the trigger media and converts the trigger media into digital pictures, the digital pictures are uploaded to the cloud server, the cloud server processes the digital pictures and extracts characteristic information, the characteristic information is compared with the similarity of advertisement identifications corresponding to all AR advertisement files stored in the cloud server, when the similarity between the characteristic information and the nth advertisement identification reaches a trigger threshold value, n is a positive number greater than 1, the AR advertisement file corresponding to the nth advertisement identification is an advertisement file to be played, and the cloud server transmits the advertisement file to be played to the terminal and displays the advertisement file in a display area of the terminal.
As an improvement of the technical scheme, when a user watches images/videos by using the terminal, the space volume corresponding to the display area of the terminal observed by the visual field of the user is VsThe space volume of the advertisement file to be played displayed in the display area of the terminal observed by the visual field of the user is Vg，a＝Vg/Vs；
When the display area of the terminal is divided into one column, the advertisement file to be played is displayed in the display area of the terminal in a full view, wherein a is 1;
when the display area of the terminal is divided into two columns, the advertisement file to be played is displayed in the display area of the terminal in a half-view mode, and a is more than or equal to 0.5 and less than 1;
when the display area of the terminal is divided into x columns, x is a positive number larger than 2, the advertisement file to be played is displayed in a small view in the display area of the terminal, and a is more than or equal to 0.37 and less than 0.5.
As an improvement of the above technical solution, when the display area of the terminal is divided into x columns or two columns, x is a positive number greater than 2, the display area of the file to be advertised on the terminal is an advertising playing column, and the rest areas are non-advertising playing areas, and the user performs a leisure activity in the non-advertising playing area and manually closes the non-advertising playing area.
As an improvement of the technical scheme, when the display area of the terminal is divided into a column, the advertisement file to be played is displayed in the display area of the terminal in a full view, and a non-advertisement playing area does not exist.
As an improvement of the technical scheme, the leisure behavior comprises at least one of reading, playing, watching video and watching pictures.
As an improvement of the above technical solution, the trigger medium includes at least one of a picture, a two-dimensional code, a three-dimensional code, and geographical location information.
As an improvement of the technical scheme, the terminal is at least one of a mobile phone, a tablet personal computer, AR glasses and an AR helmet.
As an improvement of the above technical solution, if the triggering medium is a picture, a feature value of the picture is extracted by using a variant edge detection algorithm, and the specific steps are as follows:
step S1, smoothing the image by a Gaussian filter;
step S2, calculating the amplitude and direction of the gradient by using the finite difference of the first-order partial derivatives;
step S3, carrying out non-maximum suppression on the gradient amplitude;
step S4, detecting and connecting edges by using a double-threshold algorithm;
step S5 is to cut out the image after connecting the edges into a rectangle, fold the image along the diagonal of the rectangle, and hollow out the overlapped content due to the folding.
The invention has the beneficial effects that:
the application of the digital pictures in the AR technology is utilized, so that targeted advertisement pushing is carried out, the designated advertisement content or advertisements of nearby merchants are pushed to customers by utilizing the AR technology, the advertisement display effect is increased, and compared with traditional advertisements such as televisions, the targeted advertisement pushing method is stronger in targeting, lower in cost and better in user experience effect. The invention sets corresponding settings according to users of different age groups, and overcomes the defects of poor attraction of the traditional advertisement putting method to the users and poor advertisement putting effect caused by the fact that the users do not have power to watch/share the advertisements.
Drawings
Fig. 1 is a graph showing the relationship between the proportion of users who are very dissatisfied with each other and the age of the users in a satisfaction test experiment.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
Example 1
The digital picture AR advertisement implementation method comprises the following steps:
the terminal identifies the trigger media and converts the trigger media into digital pictures, the digital pictures are uploaded to the cloud server, the cloud server processes the digital pictures and extracts characteristic information, the characteristic information is compared with the similarity of advertisement identifications corresponding to all AR advertisement files stored in the cloud server, when the similarity between the characteristic information and the nth advertisement identification reaches a trigger threshold value, n is a positive number greater than 1, the AR advertisement file corresponding to the nth advertisement identification is an advertisement file to be played, and the cloud server transmits the advertisement file to be played to the terminal and displays the advertisement file in a display area of the terminal.
The trigger medium comprises at least one of a picture, a two-dimensional code, a three-dimensional code and geographical position information.
The terminal is at least one of a mobile phone, a tablet personal computer, AR glasses and an AR helmet.
Application scenarios: the user carries AR glasses, a specific label contained in the two-dimensional code is converted into a digital picture in a mode of scanning the two-dimensional code, the digital picture is uploaded to a cloud server, the cloud server processes the digital picture and extracts characteristic information, similarity comparison is carried out on advertisement identifications corresponding to all AR advertisement files stored by the characteristic information and the cloud server, when the similarity between the characteristic information and an 11 th advertisement identification reaches a trigger threshold value, the AR advertisement file corresponding to the 11 th advertisement identification is an advertisement file to be played, and the cloud server transmits the advertisement file to be played to the AR glasses and displays the advertisement file in a display area of the AR glasses.
Compared with pictures, the information of the two-dimensional code is more accurate, and the recognition rate is higher. Compared with a two-dimensional code, the three-dimensional code is added with visual properties on the basis of the two-dimensional code. Compared with a two-dimensional code, the three-dimensional code has larger information capacity, the same identification convenience and easiness and better safety. The coding method is that a string of binary digits is compiled from a text, and then the string of binary digits and image information are coded into a group of arrays which can be interpreted by a specific rule through a specific algorithm and by combining the overall color content of the picture. Besides being readable by machine equipment, the image array can acquire partial or all text information only by human eye recognition. The three-dimensional code is more easily recognized, while retaining all the content information of the two-dimensional code, and therefore the three-dimensional code is preferable in this embodiment.
If the triggering medium is a picture, the picture needs to be processed, and the feature value of the picture is extracted by using an edge detection algorithm, which comprises the following specific steps:
step S1, smoothing the image by a Gaussian filter;
step S2, calculating the amplitude and direction of the gradient by using the finite difference of the first-order partial derivatives;
step S3, carrying out non-maximum suppression on the gradient amplitude;
step S4, detecting and connecting edges by using a double-threshold algorithm;
step S5 is to cut out the image after connecting the edges into a rectangle, fold the image along the diagonal of the rectangle, and hollow out the overlapped content due to the folding.
With non-maxima suppression, it is not sufficient to obtain only global gradients to determine edges, so to determine edges, the point of local gradient maxima must be retained, while suppressing non-maxima.
The edges are detected and connected by a dual threshold algorithm, and two thresholds th1 and th2 are applied to the non-maximum suppression image, with the relationship th1 being 0.4th 2. Let us set the gray value of the pixel with gradient value less than th1 to 0, resulting in image 1. Then, the gradation value of the pixel having the gradient value smaller than th2 is set to 0, resulting in image 2. Since the threshold of image 2 is high, most of the noise is removed, but at the same time useful edge information is also lost. While the threshold of image 1 is lower and more information is retained, we can connect the edges of the image based on image 2 and supplemented by image 1
If step S5 is not used, since the images after connecting the edges will protect a great number of edge feature points, the feature points of one frame of image exceed 1028, and the robustness of the system will be significantly affected. After the processing of step S5, the feature points of one frame of image can drop to 413 × 531, and the drop amplitude exceeds 50%, which is beneficial to the robustness of the control system.
And the terminal built-in positioning module acquires the geographical position information of the terminal. The display content to be displayed in the terminal display area includes text form, pattern form, animation form or video form, for example, including voice, video or animation of the commodity guide, and may also include information of recent preferential activities of the commodity and the like.
Example 2
Based on embodiment 1, when the user watches images/videos by using the terminal, the space volume corresponding to the display area of the terminal observed by the visual field of the user is VsThe space volume of the advertisement file to be played displayed in the display area of the terminal observed by the visual field of the user is Vg，a＝Vg/Vs；
When the display area of the terminal is divided into one column, the advertisement file to be played is displayed in the display area of the terminal in a full view, wherein a is 1;
when the display area of the terminal is divided into two columns, the advertisement file to be played is displayed in the display area of the terminal in a half-view mode, and a is more than or equal to 0.5 and less than 1;
when the display area of the terminal is divided into x columns, x is a positive number larger than 2, the advertisement file to be played is displayed in a small view in the display area of the terminal, and a is more than or equal to 0.37 and less than 0.5.
When the display area of the terminal is divided into x columns or two columns, x is a positive number larger than 2, the display area of the file to be played in the terminal is an advertisement playing column, the rest areas are non-advertisement playing areas, a user can conduct leisure activities in the non-advertisement playing areas, and the non-advertisement playing areas can be closed manually. Wherein the leisure behavior comprises at least one of reading, playing, watching video and watching pictures.
And when the display area of the terminal is divided into a column, the advertisement file to be played is displayed in the display area of the terminal in a full view, and a non-advertisement playing area does not exist.
Satisfaction test experiment
500 users of different ages are selected, wherein the users are 100 persons in 15-20 years, 100 persons in 21-25 years, 100 persons in 26-30 years, 100 persons in 31-40 years and 100 persons over 40 years, the terminal in embodiment 2 is worn, 3 segments of AR advertisements with the duration of 2min (content of the advertisement file to be played displayed in the display area of the terminal in embodiment 1) are experienced by adjusting three modes of a to 1 mode, a to 0.6 mode and a to 0.4 mode, the time interval between two adjacent segments of AR advertisements is 20min, follow-up questionnaires are assisted, survey results are divided into 1-5 segments, the 1 segment is very unsatisfactory, the 5 segments are acceptable, and the proportion of the very unsatisfactory is counted, and the result is shown in fig. 1.
As can be seen from the analysis of fig. 1, among young audiences, users aged 15-40 are very much more than 89% conflicted with full-view AR advertisements (i.e., a ═ 1), and especially with age 15-20, the conflicted degree reaches 99%.
However, if the display area of the terminal is divided, the degree of conflict with the AR advertisement is reduced regardless of the age of the user. And, the reduction of the degree of conflict with AR advertisements is different for different age groups. For example, when the display area of the terminal is divided into two columns (e.g., a is 0.6), even if 60% of the area in the user's field of view is available for viewing the AR advertisement, 40% of the area is still available for viewing the content that the user is interested in (e.g., the video that the user wants to view), and therefore, the degree of conflict is 75% to 83% for the 15-40 year-old user, which is not very different. The degree of conflict with AR advertising is decreasing with age of the user, especially for older users (over 40 years) who have only 32% conflict with this setting, which can be said to be far beyond other age groups.
When the display area of the terminal is divided into three columns (e.g., a is 0.4), even in the field of view of the user, 40% of the area is where the AR advertisement can be observed, but 60% of the area is where the content of interest to the user (e.g., the video that the user wants to watch) can be watched, so that the degree of conflict is 63% -68% for the 15-30 year old user, which is not very different. However, as the age of the user increases, the dissatisfaction rate of 31-40 years old is 70%, and the dissatisfaction rate of 40 years old or older is reduced to 63%, and the reasons for analyzing the survey reports are as follows: the three columns are arranged more complicated, so that eyestrain is easily caused, and the user experience is poor; in addition, the three columns of settings affect the information extraction of some age-related users, and the overall receiving degree of the users (over 40 years old) in the high age-related users is higher, so that the inclusion degree is better.
In summary, in order to balance commercial benefits brought by advertisement delivery and user satisfaction, for users in the age range of 15-25 years, the display area of the terminal is divided into three columns; for users in the age range of 26-30 years, the display area of the terminal is divided into two or three columns, preferably three columns; for users in the age range of 31-40 years, the display area of the terminal is divided into two or three columns, preferably two columns; for users over the age of 40, the display area of the terminal is divided into two columns.
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents and improvements made within the spirit and principle of the present invention are intended to be included within the scope of the present invention.

Claims (8)

1. A digital picture AR advertisement implementation method is characterized by comprising the following steps:
the terminal identifies the trigger media and converts the trigger media into digital pictures, the digital pictures are uploaded to the cloud server, the cloud server processes the digital pictures and extracts characteristic information, the characteristic information is compared with the similarity of advertisement identifications corresponding to all AR advertisement files stored in the cloud server, when the similarity between the characteristic information and the nth advertisement identification reaches a trigger threshold value, n is a positive number greater than 1, the AR advertisement file corresponding to the nth advertisement identification is an advertisement file to be played, and the cloud server transmits the advertisement file to be played to the terminal and displays the advertisement file in a display area of the terminal.
2. The digital picture AR advertisement of claim 1The realization method is characterized in that: when a user watches images/videos by using the terminal, the space volume corresponding to the display area of the terminal observed by the visual field of the user is VsThe space volume of the advertisement file to be played displayed in the display area of the terminal observed by the visual field of the user is Vg，a＝Vg/Vs；
When the display area of the terminal is divided into one column, the advertisement file to be played is displayed in the display area of the terminal in a full view, wherein a is 1;
when the display area of the terminal is divided into two columns, the advertisement file to be played is displayed in the display area of the terminal in a half-view mode, and a is more than or equal to 0.5 and less than 1;
when the display area of the terminal is divided into x columns, x is a positive number larger than 2, the advertisement file to be played is displayed in a small view in the display area of the terminal, and a is more than or equal to 0.37 and less than 0.5.
3. The method for realizing digital picture AR advertisement of claim 2, wherein: when the display area of the terminal is divided into x columns or two columns, x is a positive number larger than 2, the display area of the file to be played in the terminal is an advertisement playing column, the rest areas are non-advertisement playing areas, a user carries out leisure activities in the non-advertisement playing areas, and the non-advertisement playing areas are closed manually.
4. The method for realizing digital picture AR advertisement of claim 2, wherein: and when the display area of the terminal is divided into a column, the advertisement file to be played is displayed in the display area of the terminal in a full view, and a non-advertisement playing area does not exist.
5. The method for realizing digital picture AR advertisement of claim 3, wherein: the leisure activities include at least one of reading, playing, watching video, watching pictures.
6. The method for realizing digital picture AR advertisement of claim 1, wherein: the trigger medium comprises at least one of pictures, two-dimensional codes, three-dimensional codes and geographical position information.
7. The method for realizing digital picture AR advertisement of claim 1, wherein: the terminal is at least one of a mobile phone, a tablet computer, AR glasses and an AR helmet.
8. The method for realizing digital picture AR advertisement of claim 1, wherein: if the triggering medium is a picture, extracting the characteristic value of the picture by using a variation edge detection algorithm, and specifically comprising the following steps:
step S1, smoothing the image by a Gaussian filter;
step S2, calculating the amplitude and direction of the gradient by using the finite difference of the first-order partial derivatives;
step S3, carrying out non-maximum suppression on the gradient amplitude;
step S4, detecting and connecting edges by using a double-threshold algorithm;
step S5 is to cut out the image after connecting the edges into a rectangle, fold the image along the diagonal of the rectangle, and hollow out the overlapped content due to the folding.
CN202111399177.XA 2021-11-24 2021-11-24 Digital picture AR advertisement implementation method Pending CN114202357A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202111399177.XA CN114202357A (en) 2021-11-24 2021-11-24 Digital picture AR advertisement implementation method

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202111399177.XA CN114202357A (en) 2021-11-24 2021-11-24 Digital picture AR advertisement implementation method

Publications (1)

Publication Number Publication Date
CN114202357A true CN114202357A (en) 2022-03-18

Family

ID=80648574

Family Applications (1)

Application Number Title Priority Date Filing Date
CN202111399177.XA Pending CN114202357A (en) 2021-11-24 2021-11-24 Digital picture AR advertisement implementation method

Country Status (1)

Country Link
CN (1) CN114202357A (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN117391822A (en) * 2023-12-11 2024-01-12 中汽传媒(天津)有限公司 VR virtual reality digital display method and system for automobile marketing

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN117391822A (en) * 2023-12-11 2024-01-12 中汽传媒(天津)有限公司 VR virtual reality digital display method and system for automobile marketing
CN117391822B (en) * 2023-12-11 2024-03-15 中汽传媒(天津)有限公司 VR virtual reality digital display method and system for automobile marketing

Similar Documents

Publication Publication Date Title
Englis et al. Using consumption constellations to develop integrated communications strategies
Sheehan et al. “Leaving on a (Branded) Jet Plane”: An Exploration of Audience Attitudes towards Product Assimilation in Television Content
US20020077906A1 (en) Method and system for cross-promoting products or services using an interactive medium
Haller et al. Profitability, diversity, and disability images in advertising in the United States and Great Britain
CN106327263A (en) Advertisement publishing system and method
McAllister Hypercommercialism, televisuality, and the changing nature of college sports sponsorship
KPD Balakrishnan et al. The impact of brand placement and brand recall in movies: Empirical evidence from Malaysia
Eastman et al. Media promotion and marketing for broadcasting, cable, and the Internet
Armstrong Nike’s communication with Black audiences: A sociological analysis of advertising effectiveness via symbolic interactionism
Winpenny et al. Assessment of young people’s exposure to alcohol marketing in audiovisual and online media
CN114202357A (en) Digital picture AR advertisement implementation method
CN110348888B (en) Method, device and equipment for putting multimedia advertisement
Dixon Consumption
US20050206616A1 (en) Video jacket, belt and badge and method of use
Landsberger Harmony, Olympic manners and morals—Chinese television and the'new Propaganda'of public service advertising
O'Connor A Film Marketing Action Plan (FMAP) for film induced tourism destinations
JP5955873B2 (en) Distribution apparatus, distribution method, and program
Kim et al. A Conceptual Study of Application of Digital Technology to OOH Advertising: Focused on Extended Reality Technology
CN103854198A (en) Method for implanting information into computer media file
Sturm et al. Evoking ‘New Zealandness’: Representations of nationalism during the 2011 (New Zealand) Rugby World Cup
US20150363818A1 (en) Digital display platform for promotional/advertisement/gaming inclusive of static and motion graphic images with method of use
Grau-Rebollo et al. The representation of phenotypic diversity in audiovisual advertising in Spain: professional perspectives and implications for the cultural dynamics of inclusion
Papp-Váry Indicators and methodologies for the assessment of product placement
Bhattacharya In Film Brand Placement: A successful strategy for brand promotion.
Papp-Váry When is product placement effective from an advertisers’ perspective?–Possible methodologies for measurement

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination