CN114971712A - Activity configuration method and device, electronic equipment and storage medium - Google Patents
Activity configuration method and device, electronic equipment and storage medium Download PDFInfo
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Abstract
The disclosure provides a method and a device for configuring activities, electronic equipment and a storage medium, wherein activity requirements, activity information and activity participation entries corresponding to activities to be configured are obtained; selecting a movable configuration template matched with the activity requirement from a preset template database; determining a plurality of candidate reward issuing rules corresponding to the activity requirement; determining a target reward distribution rule according to the selection operation of the activity initiator aiming at the candidate reward distribution rule; and filling the activity information and the activity participation entries to corresponding positions in the activity configuration template to generate a target reward activity, and setting the target reward distribution rule for the target reward activity. The efficiency of the activity configuration can be improved.
Description
Technical Field
The present disclosure relates to the field of network information technologies, and in particular, to a method and an apparatus for configuring an activity, an electronic device, and a storage medium.
Background
With the continuous development of social networks, more and more people use network platforms such as the WeChat to carry out daily communication, office activities and the like, and can browse the contents such as articles, videos and the like pushed on the WeChat public number in leisure time. Meanwhile, the daily life of people is more convenient due to the small program function based on the WeChat platform, businesses can transfer self business to the online to attract more customers by developing the WeChat small program, people can take a car, buy dishes, place orders and the like at any time by using the WeChat small program, and convenience is greatly improved.
At present, in order to achieve the purpose of introducing a flow into a store, enhancing the product dissemination degree or increasing the attention number of a WeChat public number, various reward activities are often set for attracting users to click and browse a public number article, paying attention to the public number, visiting a mall to purchase a specified commodity or sharing the commodity to good friends, and the like.
Disclosure of Invention
The embodiment of the disclosure provides at least a method and a device for configuring an activity, an electronic device and a storage medium, which can improve the efficiency of activity configuration.
The embodiment of the disclosure provides a method for configuring activities, which comprises the following steps:
acquiring activity requirements, activity information and an activity participation inlet corresponding to an activity to be configured;
selecting a movable configuration template matched with the activity requirement from a preset template database;
determining a plurality of candidate reward issuing rules corresponding to the activity requirements;
determining a target reward distribution rule according to the selection operation of the activity initiator aiming at the candidate reward distribution rule;
and filling the activity information and the activity participation entries to corresponding positions in the activity configuration template to generate a target reward activity, and setting the target reward distribution rule for the target reward activity.
In an optional implementation manner, after the populating the activity information and the activity participation entry into the corresponding position in the activity configuration template, generating a target reward activity, and setting the target reward issuance rule for the target reward activity, the method further includes:
determining an activity participation platform corresponding to the activity participation entry;
acquiring operation behaviors of activity participants on the activity participation platform;
judging whether the operation behavior is matched with the target reward issuing rule or not;
and if so, issuing the reward resources corresponding to the target reward activities to the activity participants.
In an optional implementation manner, the target reward issuance rule includes a primary reward issuance rule and a secondary reward issuance rule, where the primary reward issuance rule issues a primary reward resource correspondingly, the secondary reward resource issues a secondary reward resource correspondingly, the determination is made whether the operation behavior matches the target reward issuance rule, and if the operation behavior matches the target reward issuance rule, the method of issuing a reward resource corresponding to the target reward activity to the activity participant specifically includes:
judging whether the operation behavior is matched with the primary reward issuing rule or not;
if so, judging whether the operation behavior is matched with the secondary reward distribution rule or not;
if so, issuing the primary reward resource and the secondary reward resource to the activity participant;
and if not, issuing the primary reward resource to the activity participant.
In an optional implementation manner, after the populating the activity information and the activity participation entry into the corresponding position in the activity configuration template, generating a target reward activity, and setting the target reward issuance rule for the target reward activity, the method further includes:
determining a plurality of candidate delivery channels corresponding to the target reward activities according to the activity demands;
determining a target delivery channel according to the selection operation of the activity initiator aiming at the candidate delivery channel;
determining a target delivery platform corresponding to the target delivery channel;
and releasing the target reward activities to the target releasing platform.
In an optional implementation manner, after the providing, to the activity participant, an award resource corresponding to the target award activity if the match is found, the method further includes:
respectively counting the identity information corresponding to the activity participants who have acquired the reward resources and the activity participants who have not acquired the reward resources;
and feeding back the identity information to the activity initiator.
In an optional embodiment, the activity information includes an activity participation range, and before acquiring the operation behavior of the activity participant on the activity participation platform corresponding to the activity participation portal, the method further includes:
acquiring position information corresponding to the activity participants;
judging whether the position information is in the activity participation range;
and if the position information is not in the activity participation range, prompting the activity participants of information beyond the activity range.
In an optional embodiment, the activity information includes a total amount of bonus resources, and before acquiring the operation behavior of the activity participant on the activity participation platform corresponding to the activity participation portal, the method further includes:
acquiring the released quantity corresponding to the current reward resource;
judging whether the number of issued resources corresponding to the bonus resources is equal to the total amount of the bonus resources;
if the number of the awarded resources is equal to the number of the awarded resources, the awarded resources are released completely, and the activity ending information is displayed for the activity participants.
An embodiment of the present disclosure further provides an active configuration apparatus, where the apparatus includes:
the information acquisition module is used for acquiring activity requirements, activity information and activity participation entries corresponding to activities to be configured;
the template selection module is used for selecting an activity configuration template matched with the activity requirement from a preset template database;
the rule screening module is used for determining a plurality of candidate reward issuing rules corresponding to the activity demands;
the rule determining module is used for determining a target reward distribution rule according to the selection operation of the activity initiator aiming at the candidate reward distribution rule;
and the configuration module is used for filling the activity information and the activity participation entries into corresponding positions in the activity configuration template, generating target reward activities and setting the target reward distribution rules for the target reward activities.
In an alternative embodiment, the apparatus further comprises a reward dispensing module for:
determining an activity participation platform corresponding to the activity participation entry;
acquiring operation behaviors of activity participants on the activity participation platform;
judging whether the operation behavior is matched with the target reward issuing rule or not;
and if so, issuing the reward resources corresponding to the target reward activities to the activity participants.
In an optional implementation manner, the target bonus issuance rule includes a primary bonus issuance rule and a secondary bonus issuance rule, where the primary bonus issuance rule issues a primary bonus resource correspondingly, and the secondary bonus resource issues a secondary bonus resource correspondingly, and the bonus issuance module is specifically configured to:
judging whether the operation behavior is matched with the primary reward issuing rule or not;
if so, judging whether the operation behavior is matched with the secondary reward distribution rule or not;
if so, issuing the primary reward resource and the secondary reward resource to the activity participant;
and if not, issuing the primary reward resource to the activity participant.
In an optional embodiment, the apparatus further comprises a channel determination module, the channel determination module is configured to:
determining a plurality of candidate delivery channels corresponding to the target reward activities according to the activity demands;
determining a target delivery channel according to the selection operation of the activity initiator aiming at the candidate delivery channel;
determining a target delivery platform corresponding to the target delivery channel;
and releasing the target reward activities to the target releasing platform.
In an optional embodiment, the reward distribution module is further configured to:
respectively counting the identity information corresponding to the activity participants who have acquired the reward resources and the activity participants who have not acquired the reward resources;
and feeding back the identity information to the activity initiator.
In an optional embodiment, the reward distribution module is further configured to:
acquiring position information corresponding to the activity participants;
judging whether the position information is in the activity participation range;
and if the position information is not in the activity participation range, prompting the activity participants of information beyond the activity range.
In an optional embodiment, the reward distribution module is further configured to:
acquiring the released quantity corresponding to the current reward resource;
judging whether the number of issued resources corresponding to the bonus resources is equal to the total amount of the bonus resources;
if so, the reward resource is released completely, and the activity ending information is displayed to the activity participants.
An embodiment of the present disclosure further provides an electronic device, including: a processor, a memory and a bus, the memory storing machine readable instructions executable by the processor, the processor and the memory communicating via the bus when the electronic device is running, the machine readable instructions being executed by the processor to perform the method of configuring the above activities, or steps of any possible implementation of the method of configuring the above activities.
The embodiments of the present disclosure also provide a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and the computer program is executed by a processor to perform the method for configuring the activities, or the steps in any possible implementation manner of the method for configuring the activities.
According to the activity configuration method, the activity configuration device, the electronic equipment and the storage medium, activity requirements, activity information and an activity participation entry corresponding to an activity to be configured are obtained; selecting an activity configuration template matched with the activity requirement from a preset template database; determining a plurality of candidate reward issuing rules corresponding to the activity requirement; determining a target reward distribution rule according to the selection operation of the activity initiator aiming at the candidate reward distribution rule; and filling the activity information and the activity participation entries to corresponding positions in the activity configuration template to generate a target reward activity, and setting the target reward distribution rule for the target reward activity. The efficiency of the activity configuration can be improved.
In order to make the aforementioned objects, features and advantages of the present disclosure more comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present disclosure, the drawings required for use in the embodiments will be briefly described below, and the drawings herein incorporated in and forming a part of the specification illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the technical solutions of the present disclosure. It is appreciated that the following drawings depict only certain embodiments of the disclosure and are therefore not to be considered limiting of its scope, for those skilled in the art will be able to derive additional related drawings therefrom without the benefit of the inventive faculty.
FIG. 1 is a flow chart of a method for configuring an activity according to an embodiment of the present disclosure;
FIG. 2 illustrates a flow chart of a method for configuring another activity provided by an embodiment of the present disclosure;
FIG. 3 is a schematic diagram of an active configuration device provided by an embodiment of the present disclosure;
fig. 4 shows a schematic diagram of an electronic device provided by an embodiment of the present disclosure.
Detailed Description
To make the objects, technical solutions and advantages of the embodiments of the present disclosure more apparent, the technical solutions in the embodiments of the present disclosure will be described clearly and completely with reference to the drawings in the embodiments of the present disclosure, and it is obvious that the described embodiments are only a part of the embodiments of the present disclosure, not all of the embodiments. The components of the embodiments of the present disclosure, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the disclosure, provided in the accompanying drawings, is not intended to limit the scope of the disclosure, as claimed, but is merely representative of selected embodiments of the disclosure. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the disclosure without making creative efforts, shall fall within the protection scope of the disclosure.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures.
The term "and/or" herein merely describes an associative relationship, meaning that three relationships may exist, e.g., a and/or B, may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the term "at least one" herein means any one of a plurality or any combination of at least two of a plurality, for example, including at least one of A, B, C, and may mean including any one or more elements selected from the group consisting of A, B and C.
Research shows that at present, in order to achieve the purpose of introducing a flow into a store, enhancing product dissemination or increasing the number of interest in a WeChat public account, various reward activities are often set for attracting users to click and browse articles in the public account, paying attention to the public account, visiting shopping malls to purchase specified commodities or sharing with good friends, and the like.
Based on the research, the present disclosure provides a method, an apparatus, an electronic device, and a storage medium for configuring an activity, by acquiring an activity requirement, activity information, and an activity participation entry corresponding to an activity to be configured; selecting a movable configuration template matched with the activity requirement from a preset template database; determining a plurality of candidate reward issuing rules corresponding to the activity requirements; determining a target reward distribution rule according to the selection operation of the activity initiator aiming at the candidate reward distribution rule; and filling the activity information and the activity participation entries to corresponding positions in the activity configuration template to generate a target reward activity, and setting the target reward distribution rule for the target reward activity. The efficiency of the activity configuration can be improved.
To facilitate understanding of the present embodiment, first, a method for configuring an activity disclosed in the embodiments of the present disclosure is described in detail, where an execution subject of the method for configuring an activity provided in the embodiments of the present disclosure is generally a computer device with certain computing capability, and the computer device includes, for example: a terminal device, which may be a User Equipment (UE), a mobile device, a User terminal, a cellular phone, a cordless phone, a Personal Digital Assistant (PDA), a handheld device, a computing device, a vehicle mounted device, a wearable device, or a server or other processing device. In some possible implementations, the active configuration method may be implemented by way of a processor invoking computer readable instructions stored in a memory.
Referring to fig. 1, a flowchart of a configuration method of an activity provided by an embodiment of the present disclosure is shown, where the method includes steps S101 to S105, where:
s101, obtaining activity requirements, activity information and activity participation entries corresponding to activities to be configured.
In specific implementation, first, an activity demand type corresponding to an activity to be configured, activity information introduced for the activity, and an activity participation entry participating in the activity need to be obtained.
Here, the activity requirement, i.e. the type of effect that the activity initiator expects to achieve in carrying out the activity, may include, for example and without limitation: draining to obtain the type of the passenger source; the number types of the attendees are increased by service numbers, enterprise micro-signals, small programs or public numbers; and promoting the product or brand propagation degree type. The activity information, that is, the introduction information for the activity, may include, but is not limited to: the starting time of the activity, the activity range, the types of the activity prizes, the number of the activity prizes, the introduction of the participation mode of the activity and the like.
Further, the activity participation entry may be in the form of an HTML5 connection, a wechat applet, a two-dimensional code, or the like, and the user may enter the activity participation platform to participate in the activity by clicking a link, entering the applet, or scanning the two-dimensional code.
It should be noted that the activity participation portal is associated with the activity participation platform, where the activity participation platform and the activity release platform where the activity participation portal is located may be the same platform or different platforms, and are not limited herein.
As a possible implementation manner, multiple preset activity demand types can be displayed to the activity initiator through a preset human-computer interaction interface, and the target activity demand corresponding to the activity to be configured is determined according to the selection operation of the activity initiator for the multiple preset activity demand types.
S102, selecting an activity configuration template matched with the activity requirement from a preset template database.
In specific implementation, according to activity requirements corresponding to the determined activities to be configured, an activity configuration template matched with the activity requirement type is selected from a preset template database, different blank areas to be filled are preset in the activity configuration template aiming at different activity requirement types, and virtual suspension buttons adapting to different activity requirement types are used for realizing different activity requirements.
Illustratively, for an activity demand, a customer source is obtained for drainage, which indicates that the participation mode of the activity may be that a shop link is clicked or a shop two-dimensional code is scanned to jump to a shopping platform where a shop is located, and a blank area to be filled for setting a level shop link or scanning the shop two-dimensional code is reserved in a preset activity configuration template correspondingly; and aiming at the activity demand, in order to increase the number of the public number followers, the participation mode of the activity may be that the public number link is required to be clicked and the public number is concerned, and the public number is also required to be shared to friends, so that a blank region to be filled for setting the public number link is required to be reserved in a preset activity configuration template, and a virtual sharing suspension button is also required to be set, so that the activity followers can click the virtual sharing activity button to share the public number to friends.
Furthermore, different activity materials are also preset in the activity configuration template, wherein the activity materials comprise a background picture and a plurality of activity titles corresponding to the activity requirements, and the activity titles can be selected by an activity initiator.
As a possible implementation, the active configuration template is also preset with a plurality of welcome phrases, such as: "welcome to participate in this activity, click the link below and pay close attention to the public number can receive the exquisite reward".
S103, determining multiple candidate reward issuing rules corresponding to the activity requirements.
In specific implementation, based on activity requirements corresponding to activities to be configured, a plurality of candidate reward distribution rules which are suitable for the activity requirements are screened from a preset reward rule material library. The preset reward rule material library is preset with a plurality of reward distribution rules, and the reward distribution rules are stored based on the mapping relation with a plurality of activity requirements, namely, each activity requirement corresponds to a plurality of candidate reward distribution rules.
Here, the candidate reward distribution rule is a reward distribution rule that can be adapted to a configuration requirement corresponding to an activity to be configured, and for example, if the configuration requirement is a drainage acquisition customer source, the corresponding candidate reward distribution rule may include: the method comprises the following steps that a reward can be obtained by purchasing a specified commodity within a preset time length, or the reward can be obtained when the time length of browsing the commodity reaches a certain time length threshold value after entering a shop through an activity participation entrance; if the configuration requirement is that the number of the attendees is increased by a service number, an enterprise micro signal, an applet or a public number, the corresponding candidate award delivery rules may include: the reward can be obtained by adding a designated service number or enterprise micro-signal, or the reward can be obtained by paying attention to the public number, or the reward can be obtained by reading the public number article to reach a preset certain time threshold value; if the configuration requirement is to improve the product or brand propagation degree, the corresponding candidate reward issuance rule may include: and obtaining the reward when the number of the friends in the friend sharing shop is larger than a certain number threshold value, or obtaining the reward when the number of the friends who invite to purchase the specified products reaches a certain number threshold value.
It should be noted that the exemplary candidate bonus dispensing rules do not represent all the candidate bonus dispensing rules, and the threshold values mentioned in the exemplary candidate bonus dispensing rules may be set according to actual needs, and are not limited in particular.
As a possible implementation manner, each candidate award distribution rule may also set different award drawing frequency limits and award drawing times limits respectively. For example: the awards are earned an unlimited number of times, earned only once, and earned once per day.
S104, determining a target reward distribution rule according to the selection operation of the activity initiator aiming at the candidate reward distribution rule.
In specific implementation, a preset human-computer interaction interface can be adopted to display various candidate reward distribution rules corresponding to activity requirements of an activity to be configured to an activity initiator, the candidate reward distribution rules are set to be in a selectable state, and when the activity initiator performs selection operation on the candidate reward distribution rules through the human-computer interaction interface, the candidate reward distribution rules selected by the selection operation of the activity initiator are determined to be used as target reward distribution rules.
Here, the candidate reward issuance rules are only presented to the campaign sponsor as a reference, and in the specific campaign configuration process, the campaign sponsor still needs to select according to the actual requirements. For example, if the configuration requirement is to acquire a customer source for drainage, the candidate reward distribution rules presented to the user may include the following two types: the method comprises the following steps that a reward can be obtained by purchasing a specified commodity within a preset time length, or the reward can be obtained when the time length of browsing the commodity reaches a certain time length threshold value after entering a shop through an activity participation entrance; the activity initiator can select according to the requirement, if the 'reward can be acquired by purchasing a specified commodity within the preset time length' is selected, the candidate reward issuing rule is the target reward issuing rule of the activity to be configured.
S105, filling the activity information and the activity participation entries to corresponding positions in the activity configuration template, generating a target reward activity, and setting the target reward distribution rule for the target reward activity.
In the specific implementation, the activity start time, the activity range, the activity prize type, the activity prize number, the activity participation mode introduction and the like included in the activity information are filled in the corresponding blank to-be-filled area position in the activity configuration template, meanwhile, the activity participation entries such as HTML5 connection, a wechat applet or a two-dimensional code and the like are filled in the corresponding blank to-be-filled area position in the activity configuration template to generate a target reward activity, and then, a determined target reward distribution rule is set for the target reward activity, so that the activity configuration can be completed.
It should be noted that, the presentation manner of the target reward activity may be a picture or a short message of a social platform, and may be selected according to actual needs in specific implementation, which is not limited specifically herein.
As a possible implementation, after setting the targeted reward distribution rules for targeted reward activities, the method further comprises: determining a plurality of candidate delivery channels corresponding to the target reward activities according to the activity demands; determining a target delivery channel according to the selection operation of the activity initiator aiming at the candidate delivery channel; determining a target delivery platform corresponding to the target delivery channel; and releasing the target reward activities to the target releasing platform.
Here, a plurality of candidate delivery channels selectable by the target reward program can be presented to the program initiator through the human-computer interaction interface, for example: social media delivery channels, social software delivery channels, shopping website delivery channels, and the like. And after the activity initiator selects a target delivery channel from the multiple candidate delivery channels, delivering the target reward activity to a target delivery platform corresponding to the target delivery channel.
Illustratively, when the selected target delivery channel is a delivery channel of a shopping website, target reward activities are delivered to a plurality of preset shopping website platforms through identity information corresponding to an activity initiator.
According to the activity configuration method provided by the embodiment of the disclosure, activity requirements, activity information and activity participation entries corresponding to activities to be configured are obtained; selecting a movable configuration template matched with the activity requirement from a preset template database; determining a plurality of candidate reward issuing rules corresponding to the activity requirements; determining a target reward distribution rule according to the selection operation of the activity initiator aiming at the candidate reward distribution rule; and filling the activity information and the activity participation entries to corresponding positions in the activity configuration template to generate a target reward activity, and setting the target reward distribution rule for the target reward activity. The efficiency of the activity configuration can be improved.
Referring to fig. 2, a flowchart of another activity configuration method provided in the embodiment of the present disclosure is shown, where the method includes steps S201 to S207, where:
s201, obtaining activity requirements, activity information and activity participation entries corresponding to activities to be configured.
S202, selecting an activity configuration template matched with the activity requirement from a preset template database.
S203, determining a plurality of candidate reward distribution rules corresponding to the activity requirements.
S204, determining a target reward distribution rule according to the selection operation of the activity initiator aiming at the candidate reward distribution rule.
S205, filling the activity information and the activity participation entries to corresponding positions in the activity configuration template, generating a target reward activity, and setting the target reward distribution rule for the target reward activity.
Here, steps S201 to S205 are substantially the same as steps S101 to S105, have the same embodiment and can achieve the same technical effect, and are not described again.
S206, determining an activity participation platform corresponding to the activity participation entry; and acquiring the operation behavior of the activity participant on the activity participation platform.
In specific implementation, when a user enters the activity participation platform through the activity participation entry, the identity information corresponding to the activity participant is acquired, and the operation behavior information of the identity information on the activity participation platform is acquired in the activity participation platform through a preset application program interface, such as: browsing information, click information, purchase information, etc. And storing the corresponding operation behaviors of the activity participants in a preset container.
As a possible implementation manner, the activity information configured in the target reward activity may include an activity participation range, and before acquiring the operation behavior of the activity participant on the activity participation platform corresponding to the activity participation portal, the activity participation portal may further include: acquiring position information corresponding to the activity participants; judging whether the position information is in the activity participation range; and if the position information is not in the activity participation range, prompting the activity participants of information beyond the activity range.
As another possible implementation manner, the activity information configured in the target reward activity may further include a total amount of reward resources, and before acquiring the operation behavior of the activity participant on the activity participation platform corresponding to the activity participation portal, the method may further include: acquiring the released quantity corresponding to the current reward resource; judging whether the number of issued resources corresponding to the bonus resources is equal to the total amount of the bonus resources; if so, the reward resource is released completely, and the activity ending information is displayed to the activity participants.
S207, judging whether the operation behavior is matched with the target reward distribution rule or not; and if so, issuing the reward resources corresponding to the target reward activities to the activity participants.
In specific implementation, after the operation behavior of the activity participant on the activity participation platform is detected, whether the operation behavior of the activity participant is matched with the target reward distribution rule or not is judged in real time, and if the operation behavior is matched with the target reward distribution rule, reward resources corresponding to the target reward activity are distributed to the activity participant; and if the operation behavior is matched with the target reward issuing rule, not issuing reward resources corresponding to the target reward activity to the activity participant.
It should be noted that the type of the bonus resource corresponding to the target bonus activity may be set in the activity information, and is not limited herein. For example: the reward resources may include point rewards, bonus packages, and the like.
As a possible implementation manner, the targeted bonus issuance rule may include a primary bonus issuance rule and a secondary bonus issuance rule, wherein the primary bonus issuance rule corresponds to issuance of the primary bonus resource, and the secondary bonus resource corresponds to issuance of the secondary bonus resource, so that the method for issuing the bonus resource corresponding to the targeted bonus activity to the activity participant may include the following steps S2071 to S2074:
s2071, judging whether the operation behavior is matched with the primary reward distribution rule.
In particular implementations, the bid award delivery rules may include primary award delivery rules and secondary award delivery rules, wherein the secondary award rules are triggered when the primary award rules are satisfied. For example: when the activity demand is for guiding and obtaining the customer source, the corresponding primary reward distribution rule set by the target reward activity can be '100 points can be obtained when entering a store and purchasing a specified commodity', and further, the corresponding secondary reward distribution rule set by the target reward activity can be '50 points can be obtained when sharing the store to 3 friends after purchasing the specified commodity'.
And S2072, if the operation behaviors are matched with the secondary reward distribution rule, judging whether the operation behaviors are matched with the secondary reward distribution rule.
In the specific implementation, when determining whether the activity participant meets the allocation rule of the bonus resource, it is first determined whether the operation behavior of the activity participant matches the primary bonus allocation rule, and if the operation behavior of the activity participant matches the primary bonus allocation rule, it is further determined whether the operation behavior of the activity participant matches the secondary bonus allocation rule.
For example, if the primary reward distribution rule is "100 points can be obtained when entering a store to purchase a specified commodity", and the secondary reward distribution rule may be "50 points can be obtained when sharing the store to 3 friends after purchasing the specified commodity", the operation behaviors of the activity participants include: if a specific commodity is purchased and the shop is shared with 5 friends, the operation behavior of the activity participants is matched with the primary reward distribution rule and the secondary reward distribution rule at the same time. If the operation behavior of the activity participant only comprises: if the specified goods are purchased but the shop is not shared to friends, the operation behavior of the activity participants is only matched with the primary reward distribution rule at the moment.
S2073, if matching, the primary bonus resource and the secondary bonus resource are issued to the activity participants.
In particular implementations, the primary and secondary bonus resources are simultaneously issued to the active participants for the case where the operational behavior of the active participants matches both the primary and secondary bonus issuance rules.
For example, if the primary incentive distribution rule is "enter a store to purchase a specified commodity and obtain 100 points", the secondary incentive distribution rule is "share the store to 3 friends after purchasing the specified commodity and obtain 50 points additionally", the primary incentive resource is 100 points, the secondary incentive resource is 50 points, and if the operation behavior of the activity participant includes: buy the specified merchandise and share the store to 5 buddies, i.e., issue 150 points to the active participant.
S2074, if not, the primary award resource is issued to the activity participant.
In particular implementations, only primary reward resources are issued to the activity participants for the case where the operational behavior of the activity participants only matches the primary reward issuance rule.
For example, if the primary incentive distribution rule is "entering a store to purchase a specified commodity and then obtaining 100 points", the secondary incentive distribution rule is "sharing the store to 3 friends after purchasing the specified commodity and then obtaining 50 points" then the primary incentive resource is 100 points, the secondary incentive resource is 50 points, and if the operation behavior of the activity participant at this time only includes: the purchase of a given item, i.e., the release of a primary bonus resource 100 credit to the activity participant.
As a possible implementation manner, after the award resource corresponding to the target award activity is issued to the activity participant, the method may further include: respectively counting the identity information corresponding to the activity participants who have acquired the reward resources and the activity participants who have not acquired the reward resources; and feeding back the identity information to the activity initiator.
According to the activity configuration method provided by the embodiment of the disclosure, activity requirements, activity information and activity participation entries corresponding to activities to be configured are obtained; selecting a movable configuration template matched with the activity requirement from a preset template database; determining a plurality of candidate reward issuing rules corresponding to the activity requirements; determining a target reward distribution rule according to the selection operation of the activity initiator aiming at the candidate reward distribution rule; and filling the activity information and the activity participation entries to corresponding positions in the activity configuration template to generate a target reward activity, and setting the target reward distribution rule for the target reward activity. Determining an activity participation platform corresponding to the activity participation entry; acquiring operation behaviors of activity participants on the activity participation platform; judging whether the operation behavior is matched with the target reward issuing rule or not; and if the target reward activities are matched with the reward resources, the reward resources corresponding to the target reward activities are issued to the activity participants. The efficiency of the activity configuration can be improved.
It will be understood by those skilled in the art that in the method of the present invention, the order of writing the steps does not imply a strict order of execution and any limitations on the implementation, and the specific order of execution of the steps should be determined by their function and possible inherent logic.
Based on the same inventive concept, the embodiment of the present disclosure further provides a configuration apparatus for activities corresponding to the configuration method for activities, and since the principle of the apparatus in the embodiment of the present disclosure for solving the problem is similar to the configuration method for activities described above in the embodiment of the present disclosure, the implementation of the apparatus may refer to the implementation of the method, and repeated details are not described again.
Referring to fig. 3, fig. 3 is a schematic diagram of an active configuration device according to an embodiment of the disclosure. As shown in fig. 3, an active configuration apparatus 300 provided by the embodiment of the present disclosure includes:
the information acquisition module 310 is configured to acquire an activity requirement, activity information, and an activity participation entry corresponding to an activity to be configured;
the template selection module 320 is used for selecting an activity configuration template matched with the activity requirement from a preset template database;
a rule screening module 330, configured to determine multiple candidate reward issuance rules corresponding to the activity requirement;
a rule determining module 340, configured to determine a target reward dispensing rule according to a selection operation of the activity initiator for the candidate reward dispensing rule;
the configuration module 350 is configured to fill the activity information and the activity participation entry into the corresponding position in the activity configuration template, generate a target reward activity, and set the target reward distribution rule for the target reward activity.
In an optional embodiment, the configuration device 300 further includes a reward issuing module, and the reward issuing module is configured to:
determining an activity participation platform corresponding to the activity participation entry;
acquiring operation behaviors of activity participants on the activity participation platform;
judging whether the operation behavior is matched with the target reward issuing rule or not;
and if the target reward activities are matched with the reward resources, the reward resources corresponding to the target reward activities are issued to the activity participants.
In an optional implementation manner, the target bonus issuance rule includes a primary bonus issuance rule and a secondary bonus issuance rule, where the primary bonus issuance rule issues a primary bonus resource correspondingly, and the secondary bonus resource issues a secondary bonus resource correspondingly, and the bonus issuance module is specifically configured to:
judging whether the operation behavior is matched with the primary reward issuing rule or not;
if so, judging whether the operation behavior is matched with the secondary reward distribution rule or not;
if the match is found, the primary reward resource and the secondary reward resource are issued to the activity participant;
and if not, issuing the primary reward resource to the activity participant.
In an optional implementation, the configuration apparatus 300 further includes a channel determination module, and the channel determination module is configured to:
determining a plurality of candidate delivery channels corresponding to the target reward activities according to the activity demands;
determining a target delivery channel according to the selection operation of the activity initiator aiming at the candidate delivery channel;
determining a target delivery platform corresponding to the target delivery channel;
and releasing the target reward activities to the target releasing platform.
In an optional embodiment, the reward distribution module is further configured to:
respectively counting the identity information corresponding to the activity participants who have acquired the reward resources and the activity participants who have not acquired the reward resources;
and feeding back the identity information to the activity initiator.
In an optional embodiment, the reward distribution module is further configured to:
acquiring position information corresponding to the activity participants;
judging whether the position information is in the activity participation range;
and if the position information is not in the activity participation range, prompting the activity participants of information beyond the activity range.
In an optional embodiment, the reward distribution module is further configured to:
acquiring the released quantity corresponding to the current reward resource;
judging whether the number of issued resources corresponding to the bonus resources is equal to the total amount of the bonus resources;
if so, the reward resource is released completely, and the activity ending information is displayed to the activity participants.
The description of the processing flow of each module in the device and the interaction flow between the modules may refer to the related description in the above method embodiments, and will not be described in detail here.
According to the activity configuration device provided by the embodiment of the disclosure, activity requirements, activity information and activity participation entries corresponding to activities to be configured are obtained; selecting an activity configuration template matched with the activity requirement from a preset template database; determining a plurality of candidate reward issuing rules corresponding to the activity requirements; determining a target reward distribution rule according to the selection operation of the activity initiator aiming at the candidate reward distribution rule; and filling the activity information and the activity participation entries to corresponding positions in the activity configuration template to generate a target reward activity, and setting the target reward distribution rule for the target reward activity. The efficiency of the activity configuration can be improved.
Corresponding to the configuration method of the activities in fig. 1-fig. 2, an embodiment of the present disclosure further provides an electronic device 400, and as shown in fig. 4, a schematic structural diagram of the electronic device 400 provided in the embodiment of the present disclosure includes:
a processor 41, a memory 42, and a bus 43; the storage 42 is used for storing execution instructions and includes a memory 421 and an external storage 422; the memory 421 is also referred to as an internal memory, and is configured to temporarily store operation data in the processor 41 and data exchanged with an external memory 422 such as a hard disk, the processor 41 exchanges data with the external memory 422 through the memory 421, and when the electronic device 400 operates, the processor 41 communicates with the memory 42 through the bus 43, so that the processor 41 executes the steps of the active configuration method in fig. 1 and fig. 2.
The embodiments of the present disclosure also provide a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, performs the steps of the configuration method of the activity described in the above method embodiments. The storage medium may be a volatile or non-volatile computer-readable storage medium.
Embodiments of the present disclosure further provide a computer program product, where the computer program product includes computer instructions, and when the computer instructions are executed by a processor, the steps of the activity configuration method in the foregoing method embodiments may be executed.
The computer program product may be implemented by hardware, software or a combination thereof. In an alternative embodiment, the computer program product is embodied in a computer storage medium, and in another alternative embodiment, the computer program product is embodied in a Software product, such as a Software Development Kit (SDK), or the like.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working process of the apparatus described above may refer to the corresponding process in the foregoing method embodiment, and is not described herein again. In the several embodiments provided in the present disclosure, it should be understood that the disclosed apparatus and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present disclosure may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer-readable storage medium executable by a processor. Based on such understanding, the technical solution of the present disclosure may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present disclosure. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
Finally, it should be noted that: the above-mentioned embodiments are merely specific embodiments of the present disclosure, which are used for illustrating the technical solutions of the present disclosure and not for limiting the same, and the scope of the present disclosure is not limited thereto, and although the present disclosure is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: any person skilled in the art can modify or easily conceive of the technical solutions described in the foregoing embodiments or equivalent technical features thereof within the technical scope of the present disclosure; such modifications, changes or substitutions do not depart from the spirit and scope of the embodiments of the present disclosure, and should be construed as being included therein. Therefore, the protection scope of the present disclosure shall be subject to the protection scope of the claims.
Claims (10)
1. A method for configuring an activity, comprising:
acquiring activity requirements, activity information and an activity participation inlet corresponding to an activity to be configured;
selecting a movable configuration template matched with the activity requirement from a preset template database;
determining a plurality of candidate reward issuing rules corresponding to the activity requirements;
determining a target reward distribution rule according to the selection operation of the activity initiator aiming at the candidate reward distribution rule;
and filling the activity information and the activity participation entries to corresponding positions in the activity configuration template to generate a target reward activity, and setting the target reward distribution rule for the target reward activity.
2. The method according to claim 1, wherein after the populating the campaign information and the campaign participation portal to the corresponding location in the campaign configuration template, generating a target reward campaign, and setting the target reward distribution rule for the target reward campaign, the method further comprises:
determining an activity participation platform corresponding to the activity participation entry;
acquiring operation behaviors of activity participants on the activity participation platform;
judging whether the operation behavior is matched with the target reward issuing rule or not;
and if so, issuing the reward resources corresponding to the target reward activities to the activity participants.
3. The method according to claim 2, wherein the target bonus issuance rule includes a primary bonus issuance rule and a secondary bonus issuance rule, wherein the primary bonus issuance rule correspondingly issues a primary bonus resource, the secondary bonus resource correspondingly issues a secondary bonus resource, the determining whether the operation behavior matches the target bonus issuance rule, and if yes, issuing the bonus resource corresponding to the target bonus activity to the activity participant, specifically including:
judging whether the operation behavior is matched with the primary reward issuing rule or not;
if so, judging whether the operation behavior is matched with the secondary reward distribution rule or not;
if so, issuing the primary reward resource and the secondary reward resource to the activity participant;
and if not, issuing the primary reward resource to the activity participant.
4. The method according to claim 1, wherein after the activity information and the activity participation entry are populated into the corresponding location in the activity configuration template, a targeted reward activity is generated, and the targeted reward issuance rule is set for the targeted reward activity, the method further comprises:
determining a plurality of candidate delivery channels corresponding to the target reward activities according to the activity demands;
determining a target delivery channel according to the selection operation of the activity initiator aiming at the candidate delivery channel;
determining a target delivery platform corresponding to the target delivery channel;
and releasing the target reward activities to the target releasing platform.
5. The method according to claim 2, wherein after the matching, the reward resource corresponding to the target reward activity is issued to the activity participant, the method further comprises:
respectively counting the identity information corresponding to the activity participants who have acquired the reward resources and the activity participants who have not acquired the reward resources;
and feeding back the identity information to the activity initiator.
6. The method of claim 2, wherein the activity information includes an activity participation range, and before obtaining the operation behavior of the activity participant on the activity participation platform corresponding to the activity participation portal, the method further comprises:
acquiring position information corresponding to the activity participants;
judging whether the position information is in the activity participation range;
and if the position information is not in the activity participation range, prompting the activity participants of information beyond the activity range.
7. The method of claim 2, wherein the activity information includes a total amount of bonus resources, and prior to obtaining operational behavior of an activity participant on an activity participation platform corresponding to the activity participation portal, the method further comprises:
acquiring the released quantity corresponding to the current reward resource;
judging whether the number of issued resources corresponding to the bonus resources is equal to the total amount of the bonus resources;
if so, the reward resource is released completely, and the activity ending information is displayed to the activity participants.
8. An active configuration device, comprising:
the information acquisition module is used for acquiring activity requirements, activity information and activity participation entries corresponding to activities to be configured;
the template selection module is used for selecting an activity configuration template matched with the activity requirement from a preset template database;
the rule screening module is used for determining a plurality of candidate reward issuing rules corresponding to the activity demands;
the rule determining module is used for determining a target reward distribution rule according to the selection operation of the activity initiator aiming at the candidate reward distribution rule;
and the configuration module is used for filling the activity information and the activity participation entries into corresponding positions in the activity configuration template, generating target reward activities and setting the target reward distribution rules for the target reward activities.
9. An electronic device, comprising: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory communicating over the bus when the electronic device is running, the machine-readable instructions when executed by the processor performing the steps of the method of configuring an activity of any of claims 1 to 7.
10. A computer-readable storage medium, characterized in that a computer program is stored on the computer-readable storage medium, which computer program, when being executed by a processor, performs the steps of the method of configuring an activity according to any one of claims 1 to 7.
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN115907857A (en) * | 2023-01-04 | 2023-04-04 | 北京白龙马云行科技有限公司 | Order receiving reward model generation method and device, computer equipment and storage medium |
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| CN115907857A (en) * | 2023-01-04 | 2023-04-04 | 北京白龙马云行科技有限公司 | Order receiving reward model generation method and device, computer equipment and storage medium |
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