CN114897545A - Customer intention degree calculation method and device and electronic equipment - Google Patents
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Abstract
The invention discloses a method and a device for calculating customer intention and electronic equipment, wherein the method comprises the following steps: acquiring enterprise data in advance, generating and storing an H5 page corresponding to the enterprise data; forwarding the H5 page by a salesperson; detecting that a client accesses the H5 page, and recording the access behavior of the client; and scoring the customer according to the access behavior, and acquiring the intention of the customer according to the score. According to the embodiment of the invention, the client information can be acquired through propaganda of enterprise data, and the initial intention degree judgment of the client can be performed by combining the operation behavior of the client, so that the error rate is reduced, the cost of communication with the client is reduced, and the purposes of cost reduction and efficiency improvement are achieved.
Description
Technical Field
The present invention relates to the field of computer technologies, and in particular, to a method and an apparatus for calculating a client intention degree, and an electronic device.
Background
In marketing, enterprises often need to mine customer needs so as to judge the intention of customers and execute corresponding marketing operations according to the intention of the customers.
Generally speaking, in a sales session, a customer expresses purchasing intention, and sales are introduced and accurately recommended according to the purchasing intention of the customer, so that transaction achievement can be effectively promoted. The method for identifying the client intention and the timely response of the sales representative from the massive sessions is an effective method for assisting the sales process and improving the transaction success rate.
In the prior art, the client needs are mined in a mode of selling and making a call or communicating with the client on line, so that the intention of the client is judged. The intention judgment of the client is identified based on sales experience and the content spoken by the client, the accuracy of the acquisition of the intention of the client is poor through manual judgment, when the session data is more, the data screening is carried out in a longer time, the efficiency of acquiring the intention is poor, and inconvenience is brought to subsequent operation of an enterprise.
Accordingly, the prior art is yet to be improved and developed.
Disclosure of Invention
In view of the defects of the prior art, the invention provides a method, a device and an electronic device for calculating the intention of a customer, and aims to solve the problems that in the prior art, an intention acquisition method is identified based on sales experience and the content of the customer, the acquisition accuracy of the intention of the customer is poor through manual judgment, when session data is more, data screening needs to be carried out for a longer time, the acquisition efficiency of the intention is poor, and subsequent operations performed by an enterprise are inconvenient.
The technical scheme of the invention is as follows:
a first embodiment of the present invention provides a customer intention calculation method, including:
acquiring enterprise data in advance, generating and storing an H5 page corresponding to the enterprise data;
forwarding the H5 page by a salesperson;
detecting that a client accesses the H5 page, and recording the access behavior of the client;
and scoring the customer according to the access behavior, and acquiring the intention of the customer according to the score.
Further, after obtaining the degree of intention of the customer according to the score, the method further includes:
and acquiring the scoring ranks of all the clients, and marking the clients with the scoring ranks meeting the preset conditions as high-intention clients.
Further, the obtaining of the scores of the clients and the marking of the clients with the scores meeting the predetermined conditions in the ranking as the high intention clients comprises:
and acquiring scoring ranks of all the clients, and marking the clients with the top scoring ranks of 10% as high intention clients.
Further, the detecting that the client accesses the H5 page records the access behavior of the client, including:
detecting that the client accesses the H5 page, and judging whether the personal information of the client is authorized;
and if the personal information of the client is authorized, acquiring the personal information of the client and recording the access behavior of the client.
Further, after detecting that the customer accesses the H5 page and determining whether the personal information of the customer is authorized, the method further includes:
if the personal information of the client is not authorized, sending a personal information authorization request to the client;
obtaining the authorization condition of a client;
and if the personal information authorization information of the client is detected, acquiring the personal information of the client, and recording the access behavior of the client, wherein the personal information comprises the head portrait, the name and the gender of the client.
Further, the acquiring personal information of the client and recording the access behavior of the client include:
and acquiring personal information of the client, and recording the access times of the client, the times of contacting sales personnel, the dwell time of each access page and the inquired service data.
Further, the scoring the customer according to the access behavior and obtaining the intention of the customer according to the score includes:
acquiring access behaviors of a client, acquiring corresponding labels according to inquired business data, and generating basic scores according to the labels, wherein different labels correspond to different basic scores;
and acquiring the access times, the times of contacting with the sales personnel and the weight corresponding to the stay time of each access page, calculating the score according to the weight, and generating the intention of the customer.
Another embodiment of the present invention provides a customer intention calculation apparatus including:
the data conversion module is used for acquiring enterprise data in advance, generating and storing an H5 page corresponding to the enterprise data;
the data forwarding module is used for forwarding the H5 page by a salesperson;
the access behavior recording module is used for detecting that the client accesses the H5 page and recording the access behavior of the client;
and the score calculating module is used for scoring the client according to the access behavior and acquiring the intention of the client according to the score.
Another embodiment of the present invention provides an electronic device comprising at least one processor; and the number of the first and second groups,
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the customer intent calculation method described above.
Another embodiment of the present invention also provides a non-transitory computer-readable storage medium storing computer-executable instructions that, when executed by one or more processors, cause the one or more processors to perform the above-described customer intent calculation method.
Has the advantages that: according to the embodiment of the invention, the client information is obtained through propaganda of enterprise data, and the initial intention judgment is carried out on the client by combining the operation behavior of the client, so that the error rate is reduced, the communication cost with the client is reduced, and the purposes of cost reduction and efficiency improvement are achieved.
Drawings
The invention will be further described with reference to the accompanying drawings and examples, in which:
FIG. 1 is a flow chart of a preferred embodiment of a method for calculating a client intent;
FIG. 2 is a functional block diagram of a client intent calculation apparatus according to an embodiment of the present invention;
fig. 3 is a schematic diagram of a hardware structure of an electronic device according to a preferred embodiment of the invention.
Detailed Description
In order to make the objects, technical solutions and effects of the present invention clearer and clearer, the present invention is described in further detail below. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
Embodiments of the present invention will be described below with reference to the accompanying drawings.
In view of the above problems, an embodiment of the present invention provides a method for calculating a degree of customer intention, please refer to fig. 1, and fig. 1 is a flowchart of a preferred embodiment of the method for calculating a degree of customer intention according to the present invention. As shown in fig. 1, it includes:
s100, acquiring enterprise data in advance, generating and storing an H5 page corresponding to the enterprise data;
step S200, forwarding the H5 page by a salesperson;
step S300, detecting that the client accesses the H5 page, and recording the access behavior of the client;
and step S400, scoring the client according to the access behavior, and acquiring the intention of the client according to the score.
In specific implementation, the embodiment of the invention acquires the propaganda data of an enterprise, converts the propaganda data into an H5 page, and identifies the H5 page to generate online data of the enterprise; carrying out wechat public number authorization and data point burying according to online data of an enterprise; specifically, an enterprise has a lot of data contents publicized externally, the data contents of the enterprise are recorded in a background system in a h5 (text type) form, and corresponding data labels are printed to form online data of the enterprise; and making uniform wechat public number authorization and data embedding through data recorded by the background system. The embedded point is a user behavior datamation record, relevant codes are implanted into pages, positions, attributes and the like corresponding to each event of a behavior generated in a product by a user based on business or product requirements, statistics is reported through an acquisition tool, and the acquired data can be used for analyzing the use condition of a website/APP, the use habit and the like of the user, and a series of data products such as a user portrait, user preference, a conversion path and the like are extended.
Selling and logging in an enterprise official network and opening a WeChat public number of an enterprise, forwarding online data of the enterprise to a client, a client group or a friend circle; forwarding H5 page automatically adds the sales ID of the salesperson; specifically, the sales finds a database by logging in an enterprise official network or opening a WeChat public number of an enterprise, forwards enterprise data to a client, a group or a friend circle, and takes a unique ID for sales by selling the forwarded link;
when detecting that a client opens an H5 page, acquiring the authorization information of the client and recording the access behavior of the client; scoring the client according to the access behavior of the client; the intention degree of the client is obtained according to the score, so that the intention degree of the client can be systematically judged according to data such as behavior, portrait and preference of the client.
In one embodiment, after obtaining the intention degree of the customer according to the score, the method further comprises:
and acquiring the scoring ranks of all the clients, and marking the clients with the scoring ranks meeting the preset conditions as high-intention clients.
In specific implementation, the scoring ranking of all clients is calculated on enterprise network platforms such as enterprise official networks, WeChat public numbers of enterprises and the like, and the clients with the ranking meeting the preset conditions are marked as high-intention clients. And then telephone communication, micro-signal contact and other operations can be carried out aiming at the high-intention customers, so that the transaction rate is improved.
In one embodiment, obtaining scores of clients, and marking the clients with scores meeting a predetermined condition in ranking as high intention clients comprises:
and acquiring scoring ranks of all the clients, and marking the clients with the top scoring ranks of 10% as high intention clients.
In specific implementation, the scoring ranking of all clients can be obtained, and the clients with the scoring ranking of the top 10% are marked as the clients with high intention, so that the clients with high intention can be defined, directional communication can be carried out, and the communication cost with the clients is reduced.
In one embodiment, detecting that the client accesses the H5 page, recording the access behavior of the client, includes:
detecting that the client accesses the H5 page, and judging whether the personal information of the client is authorized;
and if the personal information of the client is authorized, acquiring the personal information of the client and recording the access behavior of the client.
In specific implementation, after the client opens the H5 page, it is determined whether the client authorizes the personal information, and if the client authorizes the personal information, the client acquires the personal information and records the access behavior of the client. There will be a button in the page to contact the sales and will record the customer's access behavior and click to contact the sales.
In one embodiment, detecting that the customer accesses the H5 page, and determining whether the personal information of the customer is authorized, further includes:
if the personal information of the client is not authorized, sending a personal information authorization request to the client;
obtaining the authorization condition of a client;
and if the personal information authorization information of the client is detected, acquiring the personal information of the client, and recording the access behavior of the client, wherein the personal information comprises the head portrait, the name and the gender of the client.
In specific implementation, after a link is opened, a client can judge whether the client authorizes personal information, if not, the client needs to authorize the personal information, the personal information refers to basic information such as head portrait, name, gender and the like of the client, a button for contact sales exists in a page, and the access behavior of the client and the behavior of clicking contact sales are recorded.
In one embodiment, obtaining personal information of a client and recording access behaviors of the client comprises:
and acquiring personal information of the client, and recording the access times of the client, the times of contacting sales personnel, the dwell time of each access page and the inquired service data.
In specific implementation, the access times, the contact sales times, the dwell time of each access page and the service data in the system are inquired through the WeChat unioniD authorized by the client.
In one embodiment, scoring the customer according to the access behavior, and obtaining the intention degree of the customer according to the score includes:
acquiring access behaviors of a client, acquiring corresponding labels according to inquired business data, and generating basic scores according to the labels, wherein different labels correspond to different basic scores;
and acquiring the access times, the times of contacting with the sales personnel and the weight corresponding to the stay time of each access page, calculating the score according to the weight, and generating the intention of the customer.
In specific implementation, access behaviors of clients are obtained, tags corresponding to the clients are obtained according to inquired business data, access times, contact sales times, residence time of each access page are counted according to sub-tags of the clients, business data (such as transaction data and the like) in a system are inquired through WeChat unionID authorized by the clients, hit tags of the top are counted according to weights, corresponding basic scores are set for different tags, and the residence time of each access page is weighted and calculated according to the access times and the contact sales times to obtain the intention.
The embodiment of the invention provides a customer intention calculation method, which is characterized in that business data are communicated according to a unique WeChat UnioniID of a customer through propaganda of enterprise data to obtain customer information, and preliminary intention judgment is carried out on the customer by combining behavior operation conditions of the customer and operation behaviors of the customer, so that the error rate is reduced, the cost of communication with the customer is reduced, and the purposes of cost reduction and efficiency improvement are achieved.
It should be noted that, a certain order does not necessarily exist between the above steps, and those skilled in the art can understand, according to the description of the embodiments of the present invention, that in different embodiments, the above steps may have different execution orders, that is, may be executed in parallel, may also be executed interchangeably, and the like.
Another embodiment of the present invention provides a client intention degree calculating device, as shown in fig. 2, the device 1 includes:
the data conversion module 11 is used for acquiring enterprise data in advance, generating and storing an H5 page corresponding to the enterprise data;
the data forwarding module 12 is used for forwarding the H5 page by a salesperson;
an access behavior recording module 13, configured to detect that a client accesses the H5 page, and record an access behavior of the client;
and the score calculating module 14 is used for scoring the customer according to the access behavior and acquiring the intention of the customer according to the score.
The specific implementation is shown in the method embodiment, and is not described herein again.
Another embodiment of the present invention provides an electronic device, as shown in fig. 3, an electronic device 10 includes:
one or more processors 110 and a memory 120, where one processor 110 is illustrated in fig. 3, the processor 110 and the memory 120 may be connected by a bus or other means, and the connection by the bus is illustrated in fig. 3.
The processor 110 is used to implement various control logic for the electronic device 10, which may be a general purpose processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA), a single chip, an ARM (Acorn RISC machine) or other programmable logic device, discrete gate or transistor logic, discrete hardware controls, or any combination of these components. Also, the processor 110 may be any conventional processor, microprocessor, or state machine. Processor 110 may also be implemented as a combination of computing devices, e.g., a combination of a DSP and a microprocessor, a plurality of microprocessors, one or more microprocessors in conjunction with a DSP core, or any other such configuration.
The memory 120, which is a non-volatile computer-readable storage medium, may be used to store non-volatile software programs, non-volatile computer-executable programs, and modules, such as program instructions corresponding to the client intent calculation method in the embodiment of the present invention. The processor 110 executes various functional applications and data processing of the device 10, i.e., implements the customer intent calculation method in the above-described method embodiments, by executing nonvolatile software programs, instructions, and units stored in the memory 120.
The memory 120 may include a storage program area and a storage data area, wherein the storage program area may store an application program required for operating the device, at least one function; the storage data area may store data created according to the use of the device 10, and the like. Further, the memory 120 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some embodiments, memory 120 optionally includes memory located remotely from processor 110, which may be connected to device 10 via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
One or more units are stored in the memory 120, and when executed by the one or more processors 110, perform the customer intent calculation method in any of the method embodiments described above, e.g., performing the method steps S100-S400 in fig. 1 described above.
Embodiments of the present invention provide a non-transitory computer-readable storage medium storing computer-executable instructions for execution by one or more processors, e.g., to perform method steps S100-S400 of fig. 1 described above.
By way of example, non-volatile storage media can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), electrically erasable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM), which acts as external cache memory. By way of illustration and not limitation, RAM is available in many forms such as Synchronous RAM (SRAM), dynamic RAM, (DRAM), Synchronous DRAM (SDRAM), double data rate SDRAM (DDR SDRAM), Enhanced SDRAM (ESDRAM), Synchlink DRAM (SLDRAM), and Direct Rambus RAM (DRRAM). The disclosed memory controls or memories of the operating environments described herein are intended to comprise one or more of these and/or any other suitable types of memory.
Another embodiment of the present invention provides a computer program product including a computer program stored on a non-transitory computer-readable storage medium, the computer program including program instructions that, when executed by a processor, cause the processor to execute the customer intention calculation method of the above-described method embodiment. For example, the method steps S100 to S400 in fig. 1 described above are performed.
The above-described embodiments are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules can be selected according to actual needs to achieve the purpose of the scheme of the embodiment.
Through the above description of the embodiments, those skilled in the art will clearly understand that the embodiments may be implemented by software plus a general hardware platform, and may also be implemented by hardware. Based on such understanding, the above technical solutions essentially or contributing to the related art can be embodied in the form of a software product, which can be stored in a computer-readable storage medium, such as ROM/RAM, magnetic disk, optical disk, etc., and includes several instructions for enabling a computer device (which can be a personal computer, a server, or a network device, etc.) to execute the methods of the various embodiments or some parts of the embodiments.
Conditional language such as "can," "might," or "may" is generally intended to convey that a particular embodiment can include (yet other embodiments do not include) particular features, elements, and/or operations, among others, unless specifically stated otherwise or otherwise understood within the context as used. Thus, such conditional language is also generally intended to imply that features, elements, and/or operations are in any way required for one or more embodiments or that one or more embodiments must include logic for deciding, with or without input or prompting, whether such features, elements, and/or operations are included or are to be performed in any particular embodiment.
What has been described herein in the specification and drawings includes examples capable of providing a customer intention degree calculation method and apparatus. It will, of course, not be possible to describe every conceivable combination of components and/or methodologies for purposes of describing the various features of the disclosure, but it can be appreciated that many further combinations and permutations of the disclosed features are possible. It is therefore evident that various modifications can be made to the disclosure without departing from the scope or spirit thereof. In addition, or in the alternative, other embodiments of the disclosure may be apparent from consideration of the specification and drawings and from practice of the disclosure as presented herein. It is intended that the examples set forth in this specification and the drawings be considered in all respects as illustrative and not restrictive. Although specific terms are employed herein, they are used in a generic and descriptive sense only and not for purposes of limitation.
Claims (10)
1. A customer intention calculation method, characterized in that the method comprises:
acquiring enterprise data in advance, generating and storing an H5 page corresponding to the enterprise data;
forwarding the H5 page by a salesperson;
detecting that a client accesses the H5 page, and recording the access behavior of the client;
and scoring the customer according to the access behavior, and acquiring the intention of the customer according to the score.
2. The method according to claim 1, wherein after obtaining the client's intention degree according to the score, the method further comprises:
and acquiring the scoring ranks of all the clients, and marking the clients with the scoring ranks meeting the preset conditions as high-intention clients.
3. The method of claim 2, wherein the obtaining of the scores of the clients and the marking of the clients with scores meeting the predetermined condition in the ranking as high intention clients comprises:
and acquiring scoring ranks of all the clients, and marking the clients with the top scoring ranks of 10% as high intention clients.
4. The method of claim 1, wherein detecting that the guest accesses the H5 page, recording the guest's access behavior comprises:
detecting that the client accesses the H5 page, and judging whether the personal information of the client is authorized;
and if the personal information of the client is authorized, acquiring the personal information of the client and recording the access behavior of the client.
5. The method of claim 4, wherein the detecting that the client accesses the H5 page and determining whether the client's personal information is authorized further comprises:
if the personal information of the client is not authorized, sending a personal information authorization request to the client;
obtaining the authorization condition of a client;
and if the personal information authorization information of the client is detected, acquiring the personal information of the client, and recording the access behavior of the client, wherein the personal information comprises the head portrait, the name and the gender of the client.
6. The method of any one of claims 4 or 5, wherein the obtaining of personal information of the client and the recording of the access behavior of the client comprise:
and acquiring personal information of the client, and recording the access times of the client, the times of contacting sales personnel, the dwell time of each access page and the inquired service data.
7. The method according to claim 6, wherein the scoring the customer according to the access behavior and obtaining the intention degree of the customer according to the score comprises:
acquiring access behaviors of a client, acquiring corresponding labels according to inquired business data, and generating basic scores according to the labels, wherein different labels correspond to different basic scores;
and acquiring the access times, the times of contacting with the sales personnel and the weight corresponding to the stay time of each access page, calculating the score according to the weight, and generating the intention of the customer.
8. A customer intention calculation apparatus, characterized in that the apparatus comprises:
the data conversion module is used for acquiring enterprise data in advance, generating and storing an H5 page corresponding to the enterprise data;
the data forwarding module is used for forwarding the H5 page by a salesperson;
the access behavior recording module is used for detecting that the client accesses the H5 page and recording the access behavior of the client;
and the score calculating module is used for scoring the client according to the access behavior and acquiring the intention of the client according to the score.
9. An electronic device, characterized in that the electronic device comprises at least one processor; and the number of the first and second groups,
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the customer intent calculation method of any of claims 1-7.
10. A non-transitory computer-readable storage medium storing computer-executable instructions that, when executed by one or more processors, cause the one or more processors to perform the customer intent calculation method of any one of claims 1-7.
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| CN202210604064.7A CN114897545A (en) | 2022-05-30 | 2022-05-30 | Customer intention degree calculation method and device and electronic equipment |
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| CN202210604064.7A CN114897545A (en) | 2022-05-30 | 2022-05-30 | Customer intention degree calculation method and device and electronic equipment |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN116094969A (en) * | 2022-12-23 | 2023-05-09 | 中国联合网络通信集团有限公司 | Bandwidth adjustment method, device, equipment and storage medium |
| CN117196558A (en) * | 2023-09-25 | 2023-12-08 | 杭州龙席网络科技股份有限公司 | Client mining method, system, server and storage medium |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN116094969A (en) * | 2022-12-23 | 2023-05-09 | 中国联合网络通信集团有限公司 | Bandwidth adjustment method, device, equipment and storage medium |
| CN116094969B (en) * | 2022-12-23 | 2024-03-29 | 中国联合网络通信集团有限公司 | Bandwidth adjustment method, device, equipment and storage medium |
| CN117196558A (en) * | 2023-09-25 | 2023-12-08 | 杭州龙席网络科技股份有限公司 | Client mining method, system, server and storage medium |
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