CN114792242A - Monitoring method, system, device, equipment and medium - Google Patents
Monitoring method, system, device, equipment and medium Download PDFInfo
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Abstract
The embodiment of the invention provides a monitoring method, a monitoring system, a monitoring device and a monitoring medium, wherein the monitoring method, the monitoring system, the monitoring device and the monitoring medium receive input installation feedback information of short video application software, the installation feedback information carries account information of the installed short video application software and first time when the short video application software is installed, a request for obtaining time when the account information watches each advertisement of the short video application software is sent to an advertisement playing platform, and a target advertisement attracting account information installation is determined according to the first time and each received second time. In the embodiment of the invention, the target advertisement attracting the user to install can be accurately determined through the second time when the user watches each advertisement of the short video application software and the first time when the short video application software is installed, so that the advertisement putting of the advertisement platform can be adjusted in time in the follow-up process.
Description
Technical Field
The present invention relates to the field of data processing technologies, and in particular, to a monitoring method, system, device, apparatus, and medium.
Background
With the development of science and technology, the short video application software is used as video social contact software to attract attention of a plurality of users, and the users can browse videos or upload videos through the short video application software. When the short video application software is used for marketing, the short video application software can issue advertisements on each advertisement playing platform, attract users to install the short video application software, comprehensively estimate the flow, the creativity, the potential users and the like of advertisement delivery, and execute the flow of marketing advertisement delivery through budget control, delivery optimization, anti-cheating operation and the like.
However, in the prior art, the operation process of the short video application software is independent, different links are responsible for different personnel, and the operation data of the short video application software is scattered, so that the advertisement which effectively attracts a user to install the short video application software cannot be accurately determined, and the advertisement delivery of the advertisement platform cannot be adjusted in time.
Disclosure of Invention
The embodiment of the invention provides a monitoring method, a monitoring system, a monitoring device, monitoring equipment and a monitoring medium, which are used for solving the problems that in the prior art, advertisements which effectively attract users to install short video application software cannot be accurately determined, and the advertisement delivery of an advertisement platform cannot be timely adjusted.
The embodiment of the invention provides a monitoring method, which comprises the following steps:
receiving input installation feedback information of the short video application software, wherein the installation feedback information carries account information of the installed short video application software and first time when the short video application software is installed;
sending a request for acquiring the time for watching each advertisement of the short video application software by the account information to an advertisement playing platform;
and determining a target advertisement attracting the account information installation according to the first time and each received second time.
An embodiment of the present invention further provides a monitoring system, where the system includes:
the monitoring platform is used for receiving input installation feedback information of the short video application software, wherein the installation feedback information carries account information of the installed short video application software and first time when the short video application software is installed; sending a request for acquiring the time for watching each advertisement of the short video application software by the account information to an advertisement playing platform;
the advertisement playing platform is used for receiving a request sent by the monitoring platform for acquiring the time for watching each advertisement of the short video application software by the account information; sending the account information to the monitoring platform to watch the second time of each advertisement of the short video application software;
and the monitoring platform is further used for determining a target advertisement attracting the account information installation according to the first time and each received second time.
An embodiment of the present invention further provides a monitoring device, where the monitoring device includes:
the receiving module is used for receiving input installation feedback information of the short video application software, wherein the installation feedback information carries account information of the installed short video application software and first time when the short video application software is installed;
the sending module is used for sending a request for obtaining the time for watching each advertisement of the short video application software by the account information to an advertisement playing platform;
and the processing module is used for determining the target advertisement attracting the account information installation according to the first time and each received second time.
An embodiment of the present invention further provides an electronic device, where the electronic device at least includes a processor and a memory, and the processor is configured to implement the steps of the monitoring method when executing a computer program stored in the memory.
An embodiment of the present invention further provides a computer-readable storage medium, which stores a computer program, and when the computer program is executed by a processor, the computer program implements the steps of the monitoring method.
The method and the device for installing the short video application software receive input installation feedback information of the short video application software, wherein the installation feedback information carries account information of the installed short video application software and first time when the short video application software is installed, send a request for obtaining time when the account information watches each advertisement of the short video application software to an advertisement playing platform, and determine a target advertisement attracting installation of the account information according to the first time and each received second time. In the embodiment of the invention, the target advertisement attracting the user to install can be accurately determined through the second time when the user watches each advertisement of the short video application software and the first time when the short video application software is installed, so that the advertisement putting of the advertisement platform can be adjusted in time in the follow-up process.
Drawings
In order to more clearly illustrate the technical solution of the present invention, the drawings needed to be used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on the drawings without creative efforts.
Fig. 1 is a schematic diagram of a monitoring process according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of an ad hoc look-up table according to an embodiment of the present invention;
FIG. 3 is a diagram of a data architecture provided by an embodiment of the present invention;
FIG. 4 is a data flow diagram provided by an embodiment of the present invention;
FIG. 5a is a histogram of the installation number of short video applications provided by an embodiment of the present invention;
FIG. 5b is a polyline statistical graph of the number of installations of the short video application provided by the embodiment of the present invention;
fig. 5c is a sector statistical graph of the installation number of the short video application software in each region according to the embodiment of the present invention;
fig. 6 is a schematic flow chart of marketing delivery according to an embodiment of the present invention;
fig. 7 is a schematic structural diagram of a monitoring system according to an embodiment of the present invention;
fig. 8 is a schematic structural diagram of a monitoring apparatus according to an embodiment of the present invention;
fig. 9 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention will be described in further detail with reference to the accompanying drawings. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In order to accurately determine advertisements which effectively attract users to install short video application software, timely adjust advertisement delivery of an advertisement platform and improve use experience of the users, the embodiment of the invention provides a monitoring method, a monitoring system, a monitoring device, monitoring equipment and a monitoring medium.
Example 1:
fig. 1 is a schematic diagram of a monitoring process provided in an embodiment of the present invention, where the monitoring process includes the following steps:
s101: receiving input installation feedback information of the short video application software, wherein the installation feedback information carries account information of the installed short video application software and first time when the short video application software is installed.
The monitoring method provided by the embodiment of the invention is applied to the electronic equipment, and the electronic equipment can be a server, a PC (personal computer) and the like.
The whole life cycle of the short video application software can be divided into: the method comprises the following steps of user acquisition, user activation, user retention, income acquisition and recommendation propagation, wherein the user acquisition is to acquire a new user through advertisements; the user activation is to enable the user to experience the core value of the product through modes of operation guidance and the like, convert the user into a real product user and prevent the user from losing; the user retention is that the user keeps active as much as possible by optimizing product experience, giving motivation and other methods, so that the loss rate of the user is reduced; the income acquisition means that the short video application software generates income through means of live broadcast appreciation, advertisement showing and the like; the recommendation propagation is that users share products by setting rewards, setting activities and other modes, so that more users are attracted.
In order to clearly understand the number of users installing the short video application software attracted by each advertisement, in the embodiment of the invention, installation feedback information of the short video application software can be sent to a marketing attribution system of the electronic equipment, and after the marketing attribution system receives the installation feedback information of the short video application software, the installation can be determined according to the installation feedback information.
In the embodiment of the present invention, the installation feedback information carries the account information of the installed short video application software and the first time when the short video application software is installed. The method for determining the target advertisement only aims at one account information, the account information is different, and the corresponding target advertisements may also be different. Specifically, in the embodiment of the present invention, when installation feedback information corresponding to any received account information is received, a target advertisement corresponding to the account information needs to be determined.
S102: and sending a request for acquiring the time for watching each advertisement of the short video application software by the account information to an advertisement playing platform.
In the embodiment of the invention, after receiving the installation feedback information, in order to determine the target advertisement, the electronic device sends a request for acquiring the account information and watching the time of each advertisement of the short video application software to the advertisement playing platform.
Specifically, each advertisement playing platform for delivering the advertisement corresponding to the short video application software is stored in the electronic device, and the advertisement playing platform records the time for watching each advertisement by using each account number information. After receiving a request sent by the electronic device for acquiring the time for watching each advertisement of the short video application software by the account information, the advertisement playing platform searches and acquires the time for watching each advertisement of the short video application software by the account information, and sends the time for watching each advertisement of the short video application software by the account information to the electronic device. In order to distinguish the time when the account information views each advertisement of the short video application from the first time when the short video application is installed, in the embodiment of the present invention, the time when the account information views each advertisement of the short video application is referred to as a second time.
In the embodiment of the present invention, a request for obtaining the time for viewing each advertisement of the short video application software by the account information may be sent to one advertisement playing platform, if there are multiple advertisement platforms, a request for obtaining the second time for viewing each advertisement of the short video application software by the account information may be sent to each advertisement playing platform, or a request for obtaining the time for viewing each advertisement of the short video application software by the account information may be sent to multiple advertisement playing platforms, where the request is determined according to the advertisement delivery condition of the short video application software.
For example, the short video application software puts three advertisements on three advertisement playing platforms, wherein an advertisement a is played on the advertisement playing platform a, an advertisement B is played on the advertisement playing platform B, and an advertisement C is played on the advertisement playing platform C. After receiving the input installation feedback information of the short video application software, respectively sending a request for acquiring the time for watching each advertisement of the short video application software by the account information to an advertisement playing platform A, an advertisement playing platform B and an advertisement playing platform C.
S103: and determining a target advertisement attracting the account information installation according to the first time and each received second time.
In the embodiment of the present invention, the target advertisement attracting the account information installation may be determined according to the first time and each received second time. Specifically, an advertisement played at a second time closest to the first time may be used as the target advertisement.
In the embodiment of the invention, the target advertisement attracting the user to install can be accurately determined through the second time when the user watches each advertisement of the short video application software and the first time when the short video application software is installed, so that the advertisement putting of the advertisement platform can be adjusted in time in the follow-up process.
Example 2:
in order to accurately determine an advertisement that effectively attracts a user to install short video application software, adjust advertisement delivery of an advertisement platform in time, and improve user experience, on the basis of the foregoing embodiment, in an embodiment of the present invention, the determining, according to a first time and each received second time, a target advertisement that attracts the installation of account information includes:
for each second time, determining a time difference between the first time and the second time;
and determining the advertisement played at the second time corresponding to the minimum time difference as the target advertisement attracting the account information installation.
In the embodiment of the invention, when the target advertisement attracting the account information installation is determined according to the first time and the second time, the time difference between the first time and the second time is determined for each second time, and after each time difference is determined, the advertisement played at the second time corresponding to the minimum time difference is determined as the target advertisement attracting the account information installation. Wherein the viewing time of the targeted advertisement must be before the first time that the short video application software is installed.
For example, the first time for installing the short video application software by the account information is ten o 'clock, the second time for watching the advertisement a is nine o' clock and five ten minutes, the second time for watching the advertisement B is nine o 'clock and three ten minutes, and the second time for watching the advertisement C is nine o' clock and four ten minutes, wherein the time difference between the second time corresponding to the advertisement a and the first time is the minimum, and the advertisement a is determined to be the target advertisement attracting the account information to install.
Example 3:
in order to accurately determine the advertisement that effectively attracts the user to install the short video application software, adjust the advertisement delivery of the advertisement platform in time, and improve the use experience of the user, on the basis of the above embodiments, in the embodiment of the present invention, the method further includes:
and storing the corresponding relation between the account information and the target advertisement.
In the embodiment of the present invention, the corresponding relationship between the account information and the advertisement is saved. Specifically, in the embodiment of the present invention, the information is stored in an ad hoc lookup table, and a worker may perform a query by inputting a plurality of screening conditions. Fig. 2 is a schematic diagram of an ad-hoc query table according to an embodiment of the present invention, as shown in fig. 2, the ad-hoc query table includes data counted by an ad playing platform, such as exposure (impression) of an ad, click count (click) of the ad, and data counted by a marketing attribution system, such as installation number of newly added short video application software corresponding to the ad, ad type (re-engage), ad re-attribution time (re-attribute), and data counted by a data service layer, such as installation number (install), producer day10, and live broadcast day7, where the producer day10 is the number of videos released within 10 days from the installation day of account information, and the live broadcast day7 is the number of live broadcasts viewed within 7 days from the installation day of account information and viewed within 3 minutes.
In addition, when the producer day10 and the effective live broadcast day7 are counted, statistics can be performed from a country dimension, statistics can be performed from an advertisement dimension, statistics can be performed from an account dimension, and specifically, in the embodiment of the present invention, for a certain short video application software, statistics is performed from the country dimension to count the number of videos released within 10 days since all account information in a country is installed, and the number of videos live broadcast in the short video application software which are watched for more than 3 minutes within 7 days; counting the number of videos released within 10 days from the installation day of account information of the short video application software attracted and installed by the advertisement and the number of live broadcasts in the short video application software which is watched for more than 3 minutes within 7 days according to statistics counted from the dimension of the advertisement; statistics are made from account dimensions to count the number of videos posted within 10 days since the time of installation of the short video application and the number of live views viewed within 7 days for more than 3 minutes.
Example 4:
in order to accurately determine an advertisement that effectively attracts a user to install short video application software, adjust advertisement delivery of an advertisement platform in time, and improve user experience, on the basis of the above embodiments, in an embodiment of the present invention, the method includes:
receiving consumption information of each account information corresponding to the target advertisement, wherein the consumption information is consumption data of a service purchased by each account information in the short video application software;
determining a Return On Investment (ROI) of the target advertisement according to the consumption information and the resource for delivering the target advertisement;
and if the ROI of the target advertisement is lower than a preset ROI threshold value, giving an alarm.
In the embodiment of the present invention, consumption information of each account information corresponding to the target advertisement may also be received, where the consumption information is consumption data of a service purchased by each account information in short video application software installed in the account information. For example, the consumption information may be that the a account information is short video application software installed through a target advertisement, and then the a account information opens a member in the short video application software, or that a commodity is purchased through the short video application software.
And determining the ROI of the target advertisement according to the consumption information and the resource for delivering the target advertisement, wherein the resource for delivering the target advertisement comprises the production cost, the delivery cost and the like of the target advertisement. Specifically, the ratio of consumption information to the targeted advertisement resource can be calculated, and the ratio is determined as the ROI of the targeted advertisement.
In the embodiment of the present invention, an ROI threshold may be preset in the electronic device, the preset ROI threshold may be considered as a lowest ROI of the target advertisement, and when the ROI of the target advertisement is lower than the ROI threshold, the target advertisement is considered to be unable to bring profit and to be in a loss state. And when the ROI of the target advertisement is identified to be lower than the preset ROI threshold value, alarming.
Fig. 3 is a diagram of a data architecture according to an embodiment of the present invention, and as shown in fig. 3, in an embodiment of the present invention, the data architecture includes a data source layer, a data storage calculation layer, a data service layer, and a data application layer. The data source layer is a data source layer and comprises service data, external data, advertisement logs, user behavior logs and the like which are synchronized from Mysql; the data storage and calculation layer is divided into an offline storage part and a real-time storage part, the offline storage part is used for performing offline processing on data, specifically, HDFS file system storage of Hadoop can be used, then offline processing (ETL) is performed on the data through Oozie scheduling Presto and Spark, the data are synchronized into Tidb, the ROI of advertisements is determined, the real-time storage part is used for performing real-time statistics on the data, specifically, consumption can be performed on Kafka through Flink, and the installation number of short video application software is recorded; the data service layer stores and calculates data, and then data results enter the data service layer to provide query service for the data application layer; the data application layer comprises a visual report, an ad hoc query, a data alarm and the like.
Fig. 4 is a data flow chart provided in an embodiment of the present invention, and as shown in fig. 4, the process includes that a data storage and calculation layer collects advertisement budget, advertisement-oriented people, advertisement-oriented equipment, advertisement creative information, user data, and the like, a marketing attribution system receives installation feedback information of short video application software, acquires second time for viewing each advertisement of the short video application software by account information, determines a target advertisement attracting installation of the account information according to the second time and first time carried in the installation feedback information, and then the marketing attribution system sends a corresponding relationship between the account information and the target advertisement to a data storage server, and based on the data storage server, a visual report can be generated, and an alarm is given when an ROI of the target advertisement is lower than a preset ROI threshold.
Example 5:
in order to accurately determine the advertisement that effectively attracts the user to install the short video application software, adjust the advertisement delivery of the advertisement platform in time, and improve the use experience of the user, on the basis of the above embodiments, in the embodiment of the present invention, the method further includes:
and if the second time sent by the advertisement playing platform is not received, determining that the installation of the account information on the short video application software is non-promoted installation.
In the embodiment of the present invention, if the second time sent by the advertisement playing platform is not received, it is determined that the installation of the account information on the short video application software is non-promotion installation, that is, it is determined that the installation of the account information on the short video application software is not attracted by the advertisement.
In order to accurately determine the advertisement that effectively attracts the user to install the short video application software, adjust the advertisement delivery of the advertisement platform in time, and improve the use experience of the user, on the basis of the above embodiments, in the embodiment of the present invention, the method further includes:
and acquiring the exposure and the click number of the target advertisement counted by the advertisement playing platform within a set time range.
In the embodiment of the invention, the exposure and the click number of the target advertisement are counted and stored. Specifically, the electronic device may periodically collect the exposure and the number of clicks of the target advertisement. The process of calculating the exposure and the number of shots belongs to the prior art and is not described in detail.
5 a-5 c are data statistics graphs provided by the embodiment of the present invention, wherein FIG. 5a is a histogram of the installation number of short video applications provided by the embodiment of the present invention, in FIG. 5a, the white area of the histogram is the installation number of advertisement attraction, and the black area is the installation number of non-advertisement attraction; FIG. 5b is a polyline statistical graph of the number of installations of the short video application software provided by the embodiment of the present invention; fig. 5c is a sector statistical chart of the installation number of the short video application software in each region according to the embodiment of the present invention.
Fig. 6 is a schematic flow diagram of marketing delivery provided by an embodiment of the present invention, and as shown in fig. 6, when video marketing is performed on short video application software, a marketing delivery plan is generally required to be made, which includes determining budget, delivery channel, delivery mode, creative strategy, and the like, and making predictions and decisions based on historical data; after the marketing putting plan is formulated, putting advertisements on an advertisement playing platform; then data monitoring is carried out, workers check the advertisement putting data report regularly, and adjust the advertisement putting plan according to the data condition, such as advertisement suspension, new advertisement opening and the like; then, performing repeated summary, including sorting and counting the performance data of each advertisement released at this time, such as advertisement exposure, click number, advertisement attraction installation number, ROI and the like, so as to measure whether the expected target is reached, and further to check whether the formulated marketing release plan is reasonable; and then a new marketing putting plan is newly made.
Example 6:
fig. 7 is a schematic structural diagram of a monitoring system according to an embodiment of the present invention, where the monitoring system includes:
the monitoring platform 701 is configured to receive input installation feedback information of the short video application software, where the installation feedback information carries account information of the installed short video application software and a first time when the short video application software is installed; sending a request for acquiring the time for watching each advertisement of the short video application software by the account information to an advertisement playing platform;
the advertisement playing platform 702 is configured to receive a request sent by the monitoring platform to acquire time for watching each advertisement of the short video application software by using the account information; sending the account information to the monitoring platform to watch the second time of each advertisement of the short video application software;
the monitoring platform 701 is further configured to determine, according to the first time and each received second time, a target advertisement attracting the account information installation.
Example 7:
fig. 8 is a schematic structural diagram of a monitoring device according to an embodiment of the present invention, where the monitoring device includes:
a receiving module 801, configured to receive input installation feedback information of short video application software, where the installation feedback information carries account information of the installed short video application software and a first time when the short video application software is installed;
a sending module 802, configured to send, to an advertisement playing platform, a request for obtaining time for watching each advertisement of the short video application software according to the account information;
and the processing module 803 is configured to determine, according to the first time and each received second time, a target advertisement attracting the account information installation.
In a possible implementation, the processing module 803 is specifically configured to determine, for each second time, a time difference between the first time and the second time; and determining the advertisement played at the second time corresponding to the minimum time difference as the target advertisement attracting the account information installation.
In one possible embodiment, the apparatus further comprises:
the storage module 804 is configured to store the corresponding relationship between the account information and the target advertisement.
In a possible implementation manner, the receiving module 801 is further configured to receive consumption information of each account information corresponding to the target advertisement, where the consumption information is consumption data of a service purchased in the short video application software for each account information;
the processing module 803 is further configured to determine a return on investment rate ROI of the target advertisement according to the consumption information and the resource for delivering the target advertisement; and if the ROI of the target advertisement is lower than a preset ROI threshold value, giving an alarm.
In a possible implementation manner, the processing module 803 is further configured to determine that the installation of the account information to the short video application software is a non-promoted installation if a second time sent by the advertisement playing platform is not received.
In a possible implementation manner, the receiving module 801 is further configured to collect the exposure and the number of clicks of the target advertisement counted by the advertisement playing platform within a set time range.
Example 8:
fig. 9 is a schematic structural diagram of an electronic device according to an embodiment of the present invention, and on the basis of the foregoing embodiments, an embodiment of the present invention further provides an electronic device, as shown in fig. 9, including: a processor 901, a communication interface 902, a memory 903 and a communication bus 904, wherein the processor 901, the communication interface 902 and the memory 903 are communicated with each other through the communication bus 904;
the memory 903 has stored therein a computer program which, when executed by the processor 901, causes the processor 901 to perform the steps of:
firstly, receiving input installation feedback information of short video application software, wherein the installation feedback information carries account information of the installed short video application software and first time when the short video application software is installed; then, sending a request for acquiring the time for watching each advertisement of the short video application software by the account information to an advertisement playing platform; and finally, determining the target advertisement attracting the account information installation according to the first time and each received second time.
The electronic device provided by the embodiment of the invention can be used for executing the monitoring method provided by any embodiment, and has corresponding functions and beneficial effects.
Example 9:
on the basis of the foregoing embodiments, an embodiment of the present invention further provides a computer-readable storage medium, in which a computer program executable by a processor is stored, and when the program runs on the processor, the processor is caused to execute the following steps:
firstly, receiving input installation feedback information of short video application software, wherein the installation feedback information carries account information of the installed short video application software and first time when the short video application software is installed; then, sending a request for acquiring the time for watching each advertisement of the short video application software by the account information to an advertisement playing platform; and finally, determining the target advertisement attracting the account information installation according to the first time and each received second time.
The computer-readable storage medium provided by the embodiment of the invention can be used for executing the monitoring method provided by any embodiment, and has corresponding functions and beneficial effects.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and so forth) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present application without departing from the spirit and scope of the application. Thus, if such modifications and variations of the present application fall within the scope of the claims of the present application and their equivalents, the present application is intended to include such modifications and variations as well.
Claims (10)
1. A method of monitoring, the method comprising:
receiving input installation feedback information of the short video application software, wherein the installation feedback information carries account information of the installed short video application software and first time when the short video application software is installed;
sending a request for acquiring the time for watching each advertisement of the short video application software by the account information to an advertisement playing platform;
and determining a target advertisement attracting the account information installation according to the first time and each received second time.
2. The method of claim 1, wherein determining the targeted advertisement attracting the account information installation according to the first time and each received second time comprises:
for each second time, determining a time difference between the first time and the second time;
and determining the advertisement played at the second time corresponding to the minimum time difference as the target advertisement attracting the account information installation.
3. The method of claim 1, further comprising:
and storing the corresponding relation between the account information and the target advertisement.
4. A method according to claim 3, characterized in that the method comprises:
receiving consumption information of each account information corresponding to the target advertisement, wherein the consumption information is consumption data of a service purchased by each account information in the short video application software;
determining the return on investment rate ROI of the target advertisement according to the consumption information and the resource for delivering the target advertisement;
and if the ROI of the target advertisement is lower than a preset ROI threshold value, giving an alarm.
5. The method of claim 1, further comprising:
and if the second time sent by the advertisement playing platform is not received, determining that the installation of the account information on the short video application software is non-popularization installation.
6. The method of claim 1, further comprising:
and acquiring the exposure and the click number of the target advertisement counted by the advertisement playing platform within a set time range.
7. A monitoring system, the system comprising:
the monitoring platform is used for receiving input installation feedback information of the short video application software, wherein the installation feedback information carries account information of the installed short video application software and first time when the short video application software is installed; sending a request for acquiring the time for watching each advertisement of the short video application software by the account information to an advertisement playing platform;
the advertisement playing platform is used for receiving a request sent by the monitoring platform for acquiring the time for watching each advertisement of the short video application software by the account information; sending the account information to the monitoring platform to watch the second time of each advertisement of the short video application software;
and the monitoring platform is further used for determining a target advertisement attracting the account information to install according to the first time and each received second time.
8. A monitoring device, the device comprising:
the receiving module is used for receiving input installation feedback information of the short video application software, wherein the installation feedback information carries account information of the installed short video application software and first time when the short video application software is installed;
the sending module is used for sending a request for obtaining the time for watching each advertisement of the short video application software by the account information to an advertisement playing platform;
and the processing module is used for determining the target advertisement attracting the account information installation according to the first time and each received second time.
9. An electronic device, characterized in that the electronic device comprises at least a processor and a memory, the processor being adapted to carry out the steps of the monitoring method according to any one of claims 1-6 when executing a computer program stored in the memory.
10. A computer-readable storage medium, characterized in that it stores a computer program which, when being executed by a processor, carries out the steps of the monitoring method according to any one of claims 1-6.
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| CN202110103289.XA CN114792242A (en) | 2021-01-26 | 2021-01-26 | Monitoring method, system, device, equipment and medium |
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| CN202110103289.XA CN114792242A (en) | 2021-01-26 | 2021-01-26 | Monitoring method, system, device, equipment and medium |
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