CN108269126A - Assess the method and device of advertisement exposure effect - Google Patents
Assess the method and device of advertisement exposure effect Download PDFInfo
- Publication number
- CN108269126A CN108269126A CN201810038692.7A CN201810038692A CN108269126A CN 108269126 A CN108269126 A CN 108269126A CN 201810038692 A CN201810038692 A CN 201810038692A CN 108269126 A CN108269126 A CN 108269126A
- Authority
- CN
- China
- Prior art keywords
- broadcast information
- advertisement
- mount message
- advertisement broadcast
- application program
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
Abstract
The present invention provides a kind of method and device for assessing advertisement exposure effect.Method includes：Advertisement broadcast information is received, wherein, advertisement broadcast information includes：Ad content, the first terminal mark for playing advertisement；The mount message of application program is received, wherein, mount message includes：Application program identification, the second terminal mark for installing application program；Identified according to first terminal, second terminal mark, ad content, application program identification, determine the advertisement broadcast information to match with mount message；According to mount message and the matching result of advertisement broadcast information, the exposure effect of advertisement broadcast information is determined.The two is matched by comparing the mount message of the advertisement broadcast information that receives and application program, the exposure effect of advertisement is determined further according to matching result, can more accurately obtain the exposure effect of advertisement broadcast information by the present invention.
Description
Technical field
The present invention relates to advertisement evaluations technology more particularly to a kind of method and devices for assessing advertisement exposure effect.
Background technology
Advertisement exposure refers in some way launch advertisement so that user it can be seen that launch advertisement, from
And realize advertisement promotion.For example, the advertisement for promoting and applying program can be launched in terminal, user is made to see advertisement
Afterwards, interest is generated to the application program and is downloaded.Can be specifically user click play advertisement page, and then triggering terminal into
Enter application and download interface, allow users to directly download the application program.If user by click play advertisement page and then
Application program is downloaded, it may be considered that current advertisement exposure produces exposure effect.
But if after user sees advertisement, enter to download the page by way of clicking the advertisement page
Mode downloads the application program, but after advertisement is finished watching, it is downloaded by search or other approach, then such case
Under, it determines whether this advertisement exposure produces exposure effect by scheme of the prior art, just will appear mistake.
Therefore, there is the problem of inaccurate in the prior art for assessing the method for advertisement exposure effect.
Invention content
The present invention provides a kind of method and device for assessing advertisement exposure effect, and letter is played by comparing the advertisement received
The mount message of breath and application program, the two is matched, the exposure effect of advertisement is determined further according to matching result, can
More accurately obtain the exposure effect of advertisement broadcast information.
The first aspect of the invention is to provide a kind of method for assessing advertisement exposure effect, including：
Advertisement broadcast information is received, wherein, the advertisement broadcast information includes：Ad content, the first end for playing advertisement
End mark；
The mount message of application program is received, wherein, the mount message includes：It should described in application program identification, installation
It is identified with the second terminal of program；
According to first terminal mark, second terminal mark, the ad content, the application program identification,
Determine the advertisement broadcast information to match with the mount message；
According to the mount message and the matching result of the advertisement broadcast information, the exposure of the advertisement broadcast information is determined
Light effect.
Another aspect of the present invention is to provide a kind of device for assessing advertisement exposure effect, including：
Receiving module, for receiving advertisement broadcast information, wherein, the advertisement broadcast information includes：Ad content, broadcasting
The first terminal mark of advertisement；
The receiving module is additionally operable to receive the mount message of application program, wherein, the mount message includes：Using journey
Sequence mark, the second terminal mark for installing the application program；
First determining module, for according to first terminal mark, second terminal mark, the ad content,
The application program identification determines the advertisement broadcast information to match with the mount message；
Second determining module for the matching result according to the mount message and the advertisement broadcast information, determines institute
State the exposure effect of advertisement broadcast information.
The method and device of assessment advertisement exposure effect provided by the invention has the technical effect that：
Method and device provided in this embodiment, including receiving advertisement broadcast information, wherein, advertisement broadcast information includes：
Ad content, the first terminal mark for playing advertisement；The mount message of application program is received, wherein, mount message includes：Using
Program identification, the second terminal mark for installing application program；It is identified, second terminal mark, ad content, answered according to first terminal
The advertisement broadcast information to match with mount message is determined with program identification；According to the matching of mount message and advertisement broadcast information
As a result, determine the exposure effect of advertisement broadcast information.Method and device provided in this embodiment, can be by mount message and advertisement
Broadcast information accurately associates, so as to determine whether the broadcasting of advertisement has reached popularization effect according to the incidence relation of the two
Fruit, and then solve in the prior art, judge whether the advertisement has reached popularization effect according only to whether user clicks advertisement page
The problem of this scheme of fruit is inaccurate.
Description of the drawings
Fig. 1 is the flow chart of the method for the assessment advertisement exposure effect shown in an exemplary embodiment of the invention；
Fig. 2 is the flow chart of the method for the assessment advertisement exposure effect shown in another exemplary embodiment of the present invention；
Fig. 3 is the flow chart of the method for the assessment advertisement exposure effect shown in another exemplary embodiment of the present invention；
Fig. 4 is the structure chart of the device of the assessment advertisement exposure effect shown in an exemplary embodiment of the invention；
Fig. 5 is the structure chart of the device of the assessment advertisement exposure effect shown in another exemplary embodiment of the present invention.
Specific embodiment
Fig. 1 is the flow chart of the method for the assessment advertisement exposure effect shown in an exemplary embodiment of the invention.
As shown in Figure 1, the method for assessment advertisement exposure effect provided in this embodiment includes：
Step 101, advertisement broadcast information is received, wherein, advertisement broadcast information includes：Ad content, play advertisement the
One terminal iidentification.
Specifically, can method provided in this embodiment be performed by the evaluating server for being used to assess advertisement exposure effect.
When terminal advertising-playing, advertisement broadcast information is also sent to evaluating server by network, so as to enable evaluating server
Enough receive advertisement broadcast information.Further, advertisement broadcast information includes：Ad content, the first terminal mark for playing advertisement.
Method provided in this embodiment can be encapsulated as software, in evaluating server so that evaluating server is able to carry out
Method provided in this embodiment.Evaluating server therein refers to the electronic equipment with calculating, store function, such as calculates
Machine.
Further, the advertisement played in terminal is triggered by an ad code, and record has broadcasting in the code
Ad content, for example, promote the advertisement of wechat etc..When terminal advertising-playing, which also triggers terminal and advertisement is reported to broadcast
Information is put, ad content and the mark of itself are sent advertisement broadcast information by terminal by network to evaluating server together,
In, first terminal mark can be Termination ID, terminal IP (Internet Protocol, the agreement interconnected between network) address
Etc..
During practical application, which can mark the activity (campaignId) belonging to this advertisement, the media launched
(mediumId), in the position (pleacementId) that media are launched, specific creative content (creativeId) etc..When terminal will
When advertisement broadcast information is sent to evaluating server, above- mentioned information can also be encapsulated into advertisement broadcast information and be sent to together
Evaluating server, so as to enable evaluating server according to advertisement broadcast information obtain play advertisement when specifying information.
Wherein, the terminal for playing advertisement can be the electronic equipment that mobile phone, PAD, computer etc. can network.It is therein wide
It can be embedded advertisement in video, webpage to accuse.
The advertising information played on electric terminal can be uploaded to by evaluating server by step 101, it can be by commenting
Estimate the server storage advertisement broadcast information.
Step 102, the mount message of application program is received, wherein, mount message includes：Application program identification, installation should
It is identified with the second terminal of program.
Specifically, it can be reported after terminal installs application program by code triggering terminal built-in in application program
Mount message.Can also be after installing application program, after terminal detects the application program newly installed, active reporting is installed
Information.
Further, after terminal is mounted with application program, which can get second terminal mark, and will be certainly
Body mark, terminal iidentification are sent to evaluating server together by the terminal.It can also be by the back-end server of the application program
It is sent to evaluating server.For example, application program after installation is complete, can obtain the second of the terminal for installing the application program eventually
End mark, and second terminal mark is sent to its rear end server, the second terminal identified by back-end server and
Application program identification is sent to evaluating server together.In addition, the mark of its own can also be sent to thereafter by application program
Server is held, so that back-end server determines application program identification, alternatively, it is also possible to store the application program by back-end server
Mark.
During practical application, the function of uploading mount message can be increased in the application, when application program is in terminal
After installation is complete, the function can be triggered and report mount message that can also be stored in the application program at this time to evaluating server
Evaluating server address.
In addition, after application program is installed in terminal, it is main after can also be that terminal detects the application program newly installed
It is dynamic to report mount message.For example, terminal can determine whether newly to install according to the change information for the application program wherein installed
Application program, if so, then obtaining the application program identification, and self identification and application program identification are sent to together and commented
Estimate server.
By step 102, evaluating server can be made to receive the mount message of application program, meanwhile, evaluating server
The mount message received can also be stored.
Wherein, when playing advertisement, advertisement broadcast information will be reported to evaluating server, after application program is mounted, just
Mount message can be reported to evaluating server.Therefore, step 101, step 102 are independent from each other two steps.
Step 103, it is identified according to first terminal, second terminal mark, ad content, application program identification are determined and installed
The advertisement broadcast information of information match.
Wherein, evaluating server can determine matching therebetween according to the advertisement broadcast information and mount message of reception
Relationship.
Specifically, the ad content that the advertisement broadcast information that evaluating server receives includes, can further wrap
Application program identification is included, therefore, evaluating server can parse the program identification that is applied after advertisement broadcast information is received
And first terminal mark.Evaluating server after mount message is received, can therefrom parse application program identification and
Second terminal identifies.
Further, evaluating server can just be found therewith after mount message is received in advertisement broadcast information
The information to match.The advertisement broadcast information identical with the program identification in mount message, terminal iidentification is identical is specially searched,
That is in the case that the advertisement and identifier of the two is identical, and first terminal mark is identical with second terminal mark, it is determined that the installation
Information matches with advertisement broadcast information.
During practical application, after evaluating server receives mount message, can first it filter out including being identified with second terminal
The advertisement broadcast information of identical first terminal mark, then wherein filtering out including the advertisement and identifier identical with mount message
Advertisement broadcast information, be determined as the advertisement broadcast information to match with the mount message.
Step 104, according to mount message and the matching result of advertisement broadcast information, the exposure effect of advertisement broadcast information is determined
Fruit.
Wherein, if advertisement broadcast information matches with mount message, it may be considered that the advertisement broadcast information is effectively to expose
Light.
Specifically, the sum of the identical advertisement broadcast information of ad content can also be counted, and determine including have
The number of the advertisement broadcast information of exposure is imitated, then calculates the advertisement broadcast information effectively exposed and whole advertisement broadcast informations
Ratio, using ratio as the exposure efficiency of the advertisement broadcast information.For example, the identical advertisement broadcast information of ad content is 100,
Including the advertisement broadcast information number effectively exposed for 30, then the exposure efficiency of the advertisement broadcast information is 30%.
The method of assessment advertisement exposure effect provided in this embodiment, including receiving advertisement broadcast information, wherein, advertisement is broadcast
Information is put to include：Ad content, the first terminal mark for playing advertisement；The mount message of application program is received, wherein, installation letter
Breath includes：Application program identification, the second terminal mark for installing application program；Identified according to first terminal, second terminal mark,
Ad content, application program identification determine the advertisement broadcast information to match with mount message；It is broadcast according to mount message and advertisement
The matching result of information is put, determines the exposure effect of advertisement broadcast information.Method provided in this embodiment, can be by mount message
It is accurately associated with advertisement broadcast information, so as to determine whether advertisement has reached popularization effect according to the incidence relation of the two
Fruit, and then solve in the prior art, judge whether the advertisement has reached popularization effect according only to whether user clicks advertisement page
The technical issues of this scheme of fruit is inaccurate.
Fig. 2 is the flow chart of the method for the assessment advertisement exposure effect shown in another exemplary embodiment of the present invention.
As shown in Fig. 2, the method for assessment advertisement exposure effect provided in this embodiment, including：
Step 201, advertisement broadcast information is received, wherein, advertisement broadcast information includes：Ad content, play advertisement the
One terminal iidentification.
Step 202, the mount message of application program is received, wherein, mount message includes：Application program identification, installation should
It is identified with the second terminal of program.
The concrete principle of step 201~202 and step 101~102 and realization method are similar, and details are not described herein.
Further, advertisement broadcast information further includes reproduction time；Mount message further includes the set-up time.
Reproduction time refer to advertisement play time, specifically can by the code acquisition reproduction time that triggering advertisement plays,
It puts it into again in advertisement broadcast information, is sent to evaluating server together.Mount message refers to terminal installation application program
Time can acquire the set-up time by application program, the time of installation application program can also be acquired by terminal, and put it into
In mount message, it is sent to evaluating server together.
Step 203, if first terminal mark is identical with second terminal mark, and ad content is included in mount message
Application program identification, then the advertisement broadcast information to match with mount message is determined according to reproduction time, set-up time.
Wherein, if first terminal mark it is identical with second terminal mark, and ad content include in mount message
The mark of identical application program, it may be considered that the terminal for having played the advertisement is mounted with the application program promoted in advertisement.
For example, user after viewing is broadcasted, has searched for the application program promoted in advertisement, then through this embodiment in application shop
The method of offer, it will be able to current broadcast information match with mount message, so that it is determined that having when going out the advertisement broadcast information
Imitate the advertisement of exposure.
Specifically, first terminal mark and the mark that second terminal mark is same type, such as cell-phone number, account, terminal only
One identification code etc..
When first terminal mark is identical with second terminal mark, and ad content includes the application journey in mount message
When sequence identifies, it may be considered that advertisement broadcast information matches with mount message.But since same user may watch
Multiple same advertisement, this results in that multiple first terminal marks may be stored in evaluating server and ad content is all identical
Advertisement broadcast information, and at this point, by above-mentioned matching process, multiple advertisements to match with mount message will be obtained and played
Information so as to determine it is that user has been arrived in which time advertising impact on earth, promotes it to be mounted with application program.At this point it is possible into
One step determines the advertisement broadcast information to match with mount message according to set-up time and reproduction time, above-mentioned to solve
Technical problem.Specific implementation can be step 204.
Step 204, the reproduction time that multiple advertisement broadcast informations include is obtained, and advertisement is played according to reproduction time
Information is ranked up.
Wherein, advertisement broadcast information refers to that first terminal mark is identified with second terminal, and ad content includes installation
The advertisement broadcast information of application program identification in information, that is, the advertisement broadcast information determined according to step 203.
The reproduction time that each advertisement broadcast information includes is obtained, further according to reproduction time to each advertisement broadcast information
It is ranked up, can specifically be arranged according to ascending order.
Step 205, obtain mount message in set-up time, and determine when mounted between before and with the set-up time most
Close target reproduction time.
Specifically, the set-up time can be compared with each reproduction time, between determining when mounted before and with
Its immediate reproduction time, and as target reproduction time.Since user is after application program is installed, it is also possible to see
See the advertisement for promoting the application program, and whether the advertisement watched at this time can't install user the application program and generate shadow
It rings, therefore, the advertisement effectively exposed should be limited in before the installation application program moment.
Optionally, step 206 can also be performed after step 205.
Step 206, determine that the corresponding targeted advertisements broadcast information of target reproduction time matches with mount message.
Can obtain corresponding advertisement broadcast information according to target reproduction time, and using the advertisement broadcast information as
Targeted advertisements broadcast information, then the advertisement broadcast information is matched with mount message.It namely will be closest with time of installation
The advertising information that moment plays is as the advertising information that user is promoted this time to install application program, that is, the advertisement effectively exposed
Information.
Method through this embodiment, can be in the case where obtaining multiple matching advertisement broadcast informations, further according to each
The reproduction time and the set-up time of application program that advertisement broadcast information includes determine final targeted advertisements broadcast information,
So as to more accurately determine the advertisement broadcast information effectively exposed.
Optionally, step 207 can also be performed after step 205.
Step 207, target reproduction time and the time difference of set-up time are calculated, if less than or equal to threshold value, it is determined that target
The corresponding targeted advertisements broadcast information of reproduction time matches with mount message.
Target reproduction time can be made the difference with the set-up time, so as to obtain the time difference, and by its with preset threshold value into
Row compares, if less than or equal to threshold value, it is determined that the corresponding targeted advertisements broadcast information of target reproduction time and mount message phase
Match.
Further, if target reproduction time is separated by for a long time with the set-up time, it may be considered that user installation application program
It is not to be influenced by the advertisement broadcast information, for example, target reproduction time and being separated by 24 hours between the set-up time, then may be used
To think that user is to watch advertisement from other approach or influenced by other reasons, it is just mounted with the application program.
During practical application, threshold value can be according to demand configured by user.
Step 208, according to mount message and the matching result of advertisement broadcast information, the exposure effect of advertisement broadcast information is determined
Fruit.
Step 208 is similar to step 104 concrete principle and realization method, and details are not described herein.
Fig. 3 is the flow chart of the method for the assessment advertisement exposure effect shown in another exemplary embodiment of the present invention.
As shown in figure 3, the method for assessment advertisement exposure effect provided in this embodiment, including：
Step 301, advertisement broadcast information is received, wherein, advertisement broadcast information includes：Ad content, play advertisement the
One terminal iidentification.
Step 301 is similar to step 101 concrete principle and realization method, and details are not described herein.
Step 302, if the advertisement broadcast information and the existing advertisement broadcast information that receive with identical ad content and
First terminal identifies, then deletes existing advertisement broadcast information and store the advertisement broadcast information of reception.
Wherein, in order to avoid receiving and storing the identical advertisement broadcast information of a plurality of ad content, first terminal mark,
Can after advertisement broadcast information is received, judge ad content that the advertisement broadcast information includes and first terminal mark with
Whether stored advertisement broadcast information is identical, if identical, can delete existing advertisement broadcast information, and store new receive
Advertisement broadcast information.For example, user, when watching video with mobile phone, embedded ad content is identical before same series video
, for user when watching the insertion advertisement for the first time, meeting triggering terminal sends an advertisement broadcast information to evaluating server, uses
When the insertion advertisement is watched at family for the second time, also trigger terminal and send an advertisement broadcast information to evaluating server, then this
The ad content in advertisement broadcast information and first terminal mark are exactly identical twice.
Step 303, the mount message of application program is received, wherein, mount message includes：Application program identification, installation should
It is identified with the second terminal of program.
Step 303 is similar to step 102 concrete principle and realization method, and details are not described herein.
Step 304, it is identified according to first terminal, second terminal mark, ad content, application program identification are determined and installed
The advertisement broadcast information of information match.
Step 304 is similar to step 103 concrete principle and realization method, and details are not described herein.
Step 305, the advertisement broadcast information that locking matches with mount message, so that advertisement broadcast information will not be deleted
It removes.
Wherein, can also the advertisement broadcast information to match with mount message can be locked after step 304 is performed,
So as to receive again with advertisement broadcast information include same terminal mark and ad content advertisement broadcast information after, no
Replace original advertisement broadcast information.So as to avoid advertisement that will be watched after application program is mounted with as effectively exposing
Advertisement.Under normal circumstances, user is after application program is mounted with, it is also possible to identical advertisement is watched, if at this point, will installation
The advertisement for the popularization and application program watched after application program just will appear mistake of statistics as advertisement is effectively exposed.Therefore,
The advertisement broadcast information to match with mount message, can avoid the generation of the above problem.
Specifically, it can also realize ads lock by locking the matching relationship between mount message and advertisement broadcast information
The effect of broadcast information.
Step 306, according to mount message and the matching result of advertisement broadcast information, the exposure effect of advertisement broadcast information is determined
Fruit.
Step 306 is similar to step 104 concrete principle and realization method, and details are not described herein.
Fig. 4 is the structure chart of the device of the assessment advertisement exposure effect shown in an exemplary embodiment of the invention.
As shown in figure 4, the device of assessment advertisement exposure effect provided in this embodiment, including：
Receiving module 41, for receiving advertisement broadcast information, wherein, the advertisement broadcast information includes：Ad content is broadcast
Put the first terminal mark of advertisement；
The receiving module 41 is additionally operable to receive the mount message of application program, wherein, the mount message includes：Using
Program identification, the second terminal mark of the installation application program；
First determining module 42, for according in first terminal mark, second terminal mark, the advertisement
Hold, the application program identification, determine the advertisement broadcast information to match with the mount message；
Second determining module 43 for the matching result according to the mount message and the advertisement broadcast information, determines
The exposure effect of the advertisement broadcast information.
Wherein, receiving module 41, the first determining module 42, the second determining module 43 are sequentially connected.
The device of assessment advertisement exposure effect provided in this embodiment, including receiving advertisement broadcast information, wherein, advertisement is broadcast
Information is put to include：Ad content, the first terminal mark for playing advertisement；The mount message of application program is received, wherein, installation letter
Breath includes：Application program identification, the second terminal mark for installing application program；Identified according to first terminal, second terminal mark,
Ad content, application program identification determine the advertisement broadcast information to match with mount message；It is broadcast according to mount message and advertisement
The matching result of information is put, determines the exposure effect of advertisement broadcast information.Device provided in this embodiment, can be by mount message
It accurately associates with advertisement broadcast information, is pushed away so as to determine whether the broadcasting of advertisement has reached according to the incidence relation of the two
Wide effect, and then solve in the prior art, to push away to judge whether the advertisement has reached according only to whether user clicks advertisement page
The problem of this scheme of wide effect is inaccurate.
It is provided in this embodiment assessment advertisement exposure effect device concrete principle and realization method with it is shown in FIG. 1
Embodiment is similar, and details are not described herein again.
Fig. 5 is the structure chart of the device of the assessment advertisement exposure effect shown in another exemplary embodiment of the present invention.
As shown in figure 5, on the basis of above-described embodiment, the device of assessment advertisement exposure effect provided in this embodiment,
First determining module 42 includes：
First determination unit 421, if being identified for the first terminal identical and described with the second terminal mark
Ad content includes the application program identification, it is determined that the advertisement broadcast information matches with the mount message.
Optionally, the advertisement broadcast information further includes reproduction time；The mount message further includes the set-up time；
First determining module 42 further includes the second determination unit 422, for according to the reproduction time, the installation
Time determines the advertisement broadcast information to match with the mount message.
Wherein, first determination unit 421 is connect with second determination unit 422.
Optionally, the first determining module 42 further includes：
Acquiring unit 423 for obtaining the reproduction time that multiple advertisement broadcast informations include, and is broadcast according to described
Putting the time is ranked up the advertisement broadcast information；
Acquiring unit 423 is additionally operable to obtain the set-up time in the mount message, and determine the set-up time it
It is preceding and with the set-up time immediate target reproduction time；
Second determination unit 422 is specifically used for determining the corresponding targeted advertisements broadcast information of the target reproduction time and institute
Mount message is stated to match.
Wherein, acquiring unit 423 is connect with the second determination unit 422.
Optionally, the second determination unit 422 can be also used for：
The time difference of the target reproduction time and the set-up time is calculated, if less than or equal to threshold value, it is determined that described
The corresponding targeted advertisements broadcast information of target reproduction time matches with the mount message.
Device provided in this embodiment can also include：
Removing module 44, if the advertisement broadcast information and the existing advertisement broadcast information for reception have phase
Same ad content and first terminal mark then delete existing advertisement broadcast information and store the advertisement broadcasting letter of reception
Breath；
Locking module 45, for locking the matching relationship between the advertisement broadcast information and the mount message, so that
The advertisement broadcast information will not be deleted.
Wherein, removing module 44 is connect with receiving module 41；Locking module 45 is connect with the first determining module 42.
The concrete principle and realization method of the device of assessment advertisement exposure effect provided in this embodiment with the institute of Fig. 2~3
The embodiment shown is similar, and details are not described herein again.
One of ordinary skill in the art will appreciate that：Realizing all or part of step of above-mentioned each method embodiment can lead to
The relevant hardware of program instruction is crossed to complete.Aforementioned program can be stored in a computer read/write memory medium.The journey
Sequence when being executed, performs the step of including above-mentioned each method embodiment；And aforementioned storage medium includes：ROM, RAM, magnetic disc or
The various media that can store program code such as person's CD.
Finally it should be noted that：The above embodiments are only used to illustrate the technical solution of the present invention., rather than its limitations；To the greatest extent
Pipe is described in detail the present invention with reference to foregoing embodiments, it will be understood by those of ordinary skill in the art that：Its according to
Can so modify to the technical solution recorded in foregoing embodiments either to which part or all technical features into
Row equivalent replacement；And these modifications or replacement, various embodiments of the present invention technology that it does not separate the essence of the corresponding technical solution
The range of scheme.
Claims (10)
- A kind of 1. method for assessing advertisement exposure effect, which is characterized in that including：Advertisement broadcast information is received, wherein, the advertisement broadcast information includes：Ad content, the first terminal mark for playing advertisement Know；The mount message of application program is received, wherein, the mount message includes：Application program identification, installation are described using journey The second terminal mark of sequence；According to first terminal mark, second terminal mark, the ad content, the application program identification, determine The advertisement broadcast information to match with the mount message；According to the mount message and the matching result of the advertisement broadcast information, the exposure effect of the advertisement broadcast information is determined Fruit.
- 2. according to the method described in claim 1, it is characterized in that, it is described determine to match with the mount message it is described wide Broadcast information is accused, including：If the first terminal mark is identical with the second terminal mark, and the ad content includes the installation letter Application program identification in breath, it is determined that the advertisement broadcast information matches with the mount message.
- 3. according to the method described in claim 2, it is characterized in that, the advertisement broadcast information further includes reproduction time；It is described Mount message further includes the set-up time；The advertisement broadcast information for determining to match with the mount message, further includes：The advertisement broadcast information for determining to match with the mount message according to the reproduction time, the set-up time.
- 4. according to the method described in claim 3, it is characterized in that, however, it is determined that it is multiple match with the mount message it is described Advertisement broadcast information after then the determining mount message matches with the advertisement broadcast information, further includes：The reproduction time that multiple advertisement broadcast informations include is obtained, and the advertisement is played according to the reproduction time Information is ranked up；The set-up time in the mount message is obtained, and is determined before the set-up time and with the set-up time most Close target reproduction time；Determine that the corresponding targeted advertisements broadcast information of the target reproduction time matches with the mount message.
- 5. according to the method described in claim 4, it is characterized in that, it is described determine before the set-up time and with it is described After set-up time immediate target reproduction time, further include：The time difference of the target reproduction time and the set-up time is calculated, if less than or equal to threshold value, it is determined that the target The corresponding targeted advertisements broadcast information of reproduction time matches with the mount message.
- 6. according to the method described in claim 2, it is characterized in that,After the reception advertisement broadcast information, further include：If the advertisement broadcast information received has identical ad content and first with the existing advertisement broadcast information Terminal iidentification then deletes existing advertisement broadcast information and stores the advertisement broadcast information of reception；After the determining advertisement broadcast information matches with the mount message, including：The advertisement broadcast information that locking matches with the mount message, so that the advertisement broadcast information will not be deleted It removes.
- 7. a kind of device for assessing advertisement exposure effect, which is characterized in that including：Receiving module, for receiving advertisement broadcast information, wherein, the advertisement broadcast information includes：Ad content plays advertisement First terminal mark；The receiving module is additionally operable to receive the mount message of application program, wherein, the mount message includes：Application program mark Know, install the second terminal mark of the application program；First determining module, for according to first terminal mark, second terminal mark, the ad content, described Application program identification determines the advertisement broadcast information to match with the mount message；Second determining module for the matching result according to the mount message and the advertisement broadcast information, determines described wide Accuse the exposure effect of broadcast information.
- 8. device according to claim 7, which is characterized in that first determining module includes：First determination unit, if it is identical with the second terminal mark for first terminal mark, and in the advertisement Appearance includes the application program identification in the mount message, it is determined that the advertisement broadcast information and the mount message phase Match.
- 9. device according to claim 7, which is characterized in that the advertisement broadcast information further includes reproduction time；It is described Mount message further includes the set-up time；First determining module further includes the second determination unit, for being determined according to the reproduction time, the set-up time The advertisement broadcast information to match with the mount message.
- 10. device according to claim 8, which is characterized in that further include：Removing module, if for reception the advertisement broadcast information and the existing advertisement broadcast information with identical wide Content and first terminal mark are accused, then deletes existing advertisement broadcast information and stores the advertisement broadcast information of reception；Locking module, for locking the advertisement broadcast information to match with the mount message, so that the advertisement plays Information will not be deleted.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810038692.7A CN108269126A (en) | 2018-01-16 | 2018-01-16 | Assess the method and device of advertisement exposure effect |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810038692.7A CN108269126A (en) | 2018-01-16 | 2018-01-16 | Assess the method and device of advertisement exposure effect |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN108269126A true CN108269126A (en) | 2018-07-10 |
Family
ID=62775590
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810038692.7A Pending CN108269126A (en) | 2018-01-16 | 2018-01-16 | Assess the method and device of advertisement exposure effect |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN108269126A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110324699A (en) * | 2019-07-17 | 2019-10-11 | 秒针信息技术有限公司 | A kind of determination method, apparatus, electronic equipment and the storage medium of information carrier |
| CN111311314A (en) * | 2020-01-21 | 2020-06-19 | 华为技术有限公司 | Advertisement attribution method and equipment |
| CN111311314B (en) * | 2020-01-21 | 2024-04-16 | 华为技术有限公司 | Advertisement attribution method and equipment |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103270527A (en) * | 2010-08-06 | 2013-08-28 | Tapjoy公司 | System and method for rewarding application installs |
| KR20140022976A (en) * | 2012-08-07 | 2014-02-26 | 주식회사 애드라 | Method of providing commercial content reacting with sleep mode of smart device |
| CN104981795A (en) * | 2013-01-23 | 2015-10-14 | 脸谱公司 | Conversion tracking for installation of applications on mobile devices |
| CN106339908A (en) * | 2016-08-26 | 2017-01-18 | 北京小米移动软件有限公司 | Advertising effect tracking method and device |
| CN106846062A (en) * | 2017-01-22 | 2017-06-13 | 腾讯科技（深圳）有限公司 | A kind of control method, the advertisement transaction platform of the advertisement exposure frequency |
-
2018
- 2018-01-16 CN CN201810038692.7A patent/CN108269126A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103270527A (en) * | 2010-08-06 | 2013-08-28 | Tapjoy公司 | System and method for rewarding application installs |
| KR20140022976A (en) * | 2012-08-07 | 2014-02-26 | 주식회사 애드라 | Method of providing commercial content reacting with sleep mode of smart device |
| CN104981795A (en) * | 2013-01-23 | 2015-10-14 | 脸谱公司 | Conversion tracking for installation of applications on mobile devices |
| CN106339908A (en) * | 2016-08-26 | 2017-01-18 | 北京小米移动软件有限公司 | Advertising effect tracking method and device |
| CN106846062A (en) * | 2017-01-22 | 2017-06-13 | 腾讯科技（深圳）有限公司 | A kind of control method, the advertisement transaction platform of the advertisement exposure frequency |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110324699A (en) * | 2019-07-17 | 2019-10-11 | 秒针信息技术有限公司 | A kind of determination method, apparatus, electronic equipment and the storage medium of information carrier |
| CN110324699B (en) * | 2019-07-17 | 2022-06-17 | 秒针信息技术有限公司 | Method and device for determining information carrier, electronic equipment and storage medium |
| CN111311314A (en) * | 2020-01-21 | 2020-06-19 | 华为技术有限公司 | Advertisement attribution method and equipment |
| US11875383B2 (en) | 2020-01-21 | 2024-01-16 | Huawei Technologies Co., Ltd. | Advertisement attribution method and device |
| CN111311314B (en) * | 2020-01-21 | 2024-04-16 | 华为技术有限公司 | Advertisement attribution method and equipment |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| KR101854895B1 (en) | Media presentation description | |
| CN103561327B (en) | A kind of method of advertisement filter, media server, video reception terminal and system | |
| CN105120299A (en) | Video pushing method and video pushing device | |
| US20080104246A1 (en) | Method and apparatus for tagging content data | |
| CN106507120B (en) | A kind of processing method of business object, server, terminal and system | |
| WO2006117777A2 (en) | A method and an apparatus for provisioning content data | |
| CN105760490B (en) | Resource storage method and device and electronic equipment | |
| CN107918884A (en) | A kind of control method, apparatus and system that advertisement pushing is realized based on user behavior | |
| CN106506391B (en) | Network traffic distribution method and router | |
| CN101350729A (en) | Advertisement play method and advertisement system as well as relevant equipment | |
| CN104244079A (en) | Video download method and device | |
| CN105898446A (en) | Advertisement push method and device, video server and terminal equipment | |
| CN102364956A (en) | Method for realizing advertising in starting of Internet protocol television (IPTV) system | |
| CN111444415B (en) | Barrage processing method, server, client, electronic equipment and storage medium | |
| CN105808714B (en) | Method and device for acquiring network file resources and electronic equipment | |
| CN102143145A (en) | Media data recording and providing methods and devices | |
| CN108269126A (en) | Assess the method and device of advertisement exposure effect | |
| CN109361954B (en) | Video resource recording method and device, storage medium and electronic device | |
| CN103916702A (en) | Method and terminal for intercepting advertisements | |
| CN105554526A (en) | Voiceprint recognition-based advertisement monitoring system | |
| CN107484016A (en) | Video dubs switching method, television set and computer-readable recording medium | |
| CN108156469A (en) | A kind of detection method and device that legitimacy is broadcast live | |
| CN103475930B (en) | Method for acquiring information, equipment and system | |
| CN105871989A (en) | Live broadcast video obtaining method and device | |
| CN109525862A (en) | A kind of multiple terminals live streaming exchange method and system |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| TA01 | Transfer of patent application right | ||
| TA01 | Transfer of patent application right |
Effective date of registration: 20201230 Address after: 136a, 1st floor, D-1 building, Dongsheng Science Park, 66 xixiaokou Road, Haidian District, Beijing 100080 (Dongsheng area) Applicant after: Enyike (Beijing) Data Technology Co.,Ltd. Address before: Room 9014, 9 / F, building 3, yard 30, Shixing street, Shijingshan District, Beijing 100041 Applicant before: ADMASTER TECHNOLOGY (BEIJING) Co.,Ltd. |
|
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20180710 |