CN114710709A

CN114710709A - Live broadcast room virtual gift recommendation method and device, storage medium and electronic equipment

Info

Publication number: CN114710709A
Application number: CN202210236036.4A
Authority: CN
Inventors: 朱晓东
Original assignee: Guangzhou Boguan Information Technology Co Ltd
Current assignee: Guangzhou Boguan Information Technology Co Ltd
Priority date: 2022-03-11
Filing date: 2022-03-11
Publication date: 2022-07-05

Abstract

The disclosure belongs to the technical field of computers, and relates to a live broadcast room virtual gift recommendation method and device, a computer storage medium and electronic equipment. The method comprises the following steps: acquiring the live broadcast room information of a live broadcast room where a main broadcast is located, and generating a gift recommendation instruction according to the live broadcast room information; and displaying a virtual gift control at the live broadcast client based on the gift recommendation instruction. In the present disclosure, on one hand, the gift recommendation instruction is generated according to the information of the live broadcast room, and then different gift recommendation instructions can be generated according to different information of the live broadcast room, so that the association degree between the gift recommendation instruction and the live broadcast room is enhanced; on the other hand, the virtual gift control is generated according to a gift recommendation instruction related to the live broadcast room information, so that the accuracy of virtual gift recommendation is improved, and the enthusiasm of the anchor live broadcast and the user experience of audiences are further improved.

Description

Live broadcast room virtual gift recommendation method and device, storage medium and electronic equipment

Technical Field

The present disclosure relates to the field of computer technologies, and in particular, to a live broadcast room virtual gift recommendation method, a live broadcast room virtual gift recommendation apparatus, a computer-readable storage medium, and an electronic device.

Background

With the development of computer technology, live broadcasting has become a new way for people to entertain. In the process of the anchor live broadcast, the audience can give a virtual gift to the anchor to express the love of the anchor so as to realize the interaction with the anchor.

In the prior art, the virtual gifts are usually recommended to the audiences according to the overall preference of the live broadcast platform, so that the virtual gifts recommended to the audiences only change along with the change of the overall preference of the platform, the relevance between the recommended virtual gifts and the live broadcast is reduced, the interaction effect between the audiences and the anchor is reduced, and further the enthusiasm of the anchor live broadcast and the user experience of the audiences are reduced.

In view of the above, there is a need in the art to develop a new live broadcast virtual gift recommendation method and apparatus.

It is to be noted that the information disclosed in the above background section is only for enhancement of understanding of the background of the present disclosure, and thus may include information that does not constitute prior art known to those of ordinary skill in the art.

Disclosure of Invention

The purpose of the present disclosure is to provide a live broadcast room virtual gift recommendation method, a live broadcast room virtual gift recommendation apparatus, a computer-readable storage medium, and an electronic device, thereby overcoming, at least to some extent, the problem that the relevance between a recommended virtual gift and a live broadcast room is weak due to related technologies.

Additional features and advantages of the disclosure will be set forth in the detailed description which follows, or in part will be obvious from the description, or may be learned by practice of the disclosure.

According to a first aspect of embodiments of the present invention, a live room virtual gift recommendation method is provided, the method comprising: acquiring the live broadcast room information of a live broadcast room where a main broadcast is located, and generating a gift recommendation instruction according to the live broadcast room information; and displaying a virtual gift control at the live client based on the gift recommendation instruction.

In an exemplary embodiment of the invention, the live room information comprises at least one of: comment information, live broadcast picture information, activity information, and game information corresponding to a game account associated with a live broadcast room anchor account.

In an exemplary embodiment of the present invention, the live room information includes the comment information; the generating of the gift recommendation instruction according to the live broadcast room information comprises: acquiring a preset keyword; and if the comment information contains information matched with the preset keywords, generating a first gift recommendation instruction corresponding to the comment information.

In an exemplary embodiment of the present invention, if there is information matching with the preset keyword in the comment information, generating a first gift recommendation instruction corresponding to the comment information includes: if the comment information contains information matched with the preset keywords, audio information corresponding to the live broadcast room is collected; and if the target song matched with the audio information exists, generating a first gift recommendation instruction corresponding to the comment information.

In an exemplary embodiment of the invention, the method further comprises: determining audio amplitude corresponding to the audio information, and counting the duration time of the audio amplitude smaller than a preset amplitude threshold; and if the duration is greater than or equal to a preset time threshold, canceling to display the virtual gift control corresponding to the first gift recommendation instruction.

In an exemplary embodiment of the present invention, the live room information includes the live screen information; the generating of the gift recommendation instruction according to the live broadcast room information comprises: extracting portrait feature information in the live broadcast picture according to the live broadcast picture information; and generating a second gift recommendation instruction based on the portrait characteristic information.

In an exemplary embodiment of the present invention, the extracting portrait feature information in the live picture includes: determining a portrait area in the live broadcast picture; the live broadcast pictures are continuous frame pictures with a preset number; and extracting the portrait feature information in the portrait area.

In an exemplary embodiment of the present invention, the generating of the second gift recommendation instruction based on the portrait characteristic information includes: according to the portrait feature information, determining position information of the specified human body part relative to a preset number of the continuous frame pictures, and calculating the position information to obtain a position calculation result; and if the position calculation result meets the waving condition, generating a second gift recommendation instruction corresponding to the live broadcast picture information.

In an exemplary embodiment of the invention, the method further comprises: and calculating the area of the part corresponding to the specified human body part, and if the difference value between the areas of the parts meets the area change condition, generating the second gift recommendation instruction corresponding to the live broadcast picture information.

In an exemplary embodiment of the present invention, the live view information includes live scene information; the generating of the gift recommendation instruction according to the live broadcast room information comprises: determining scene characteristics corresponding to the live broadcast scene according to the live broadcast scene information; and determining a target object matched with the scene characteristics, and generating a third gift recommendation instruction corresponding to the target object.

In an exemplary embodiment of the present invention, the live room information includes activity information; the generating of the gift recommendation instruction according to the live broadcast room information comprises: and generating a fourth gift recommendation instruction corresponding to the activity information according to the activity information.

In an exemplary embodiment of the invention, the method further comprises determining an activity result corresponding to the activity information; if the activity result is a first result, generating a fifth gift recommendation instruction corresponding to the first result; and if the activity result is a second result, generating a sixth gift recommendation instruction corresponding to the second result.

In an exemplary embodiment of the present invention, the live room information includes the game character corresponding to the game account associated with the live room anchor account; the generating of the gift recommendation instruction according to the live broadcast room information comprises the following steps: obtaining game behavior information of the game role in a target game, and if the game behavior information is matched with a preset key behavior, generating a seventh gift recommendation instruction corresponding to the game behavior information; and acquiring a behavior result corresponding to the game behavior information, and generating an eighth gift recommendation instruction based on the behavior result.

In an exemplary embodiment of the invention, the method further comprises: and acquiring character attribute information corresponding to the game character, and generating a ninth gift recommendation instruction corresponding to the character attribute information if the character attribute information meets an attribute condition.

In an exemplary embodiment of the invention, the behavioral result includes virtual equipment; the generating an eighth gift recommendation instruction based on the behavior result includes: and determining value information corresponding to the virtual equipment, and if the value information is greater than or equal to a value threshold value, generating an eighth gift recommendation instruction corresponding to the virtual equipment.

In one exemplary embodiment of the present invention, the action result includes a game play confrontation result; the generating a seventh gift recommendation instruction based on the behavior result includes: if the game confrontation result is a first game result, generating a tenth gift recommendation instruction corresponding to the first game result; and if the game countercheck result is a second game result, generating an eleventh gift recommending instruction corresponding to the second game result.

According to a second aspect of the embodiments of the present invention, there is provided a live broadcast room virtual gift recommendation apparatus, including: the generation module is configured to acquire live broadcast room information of a live broadcast room where a main broadcast is located and generate a gift recommendation instruction according to the live broadcast room information; and the recommending module is configured to display a virtual gift control on the live client based on the gift recommending instruction.

According to a third aspect of embodiments of the present invention, there is provided an electronic apparatus including: a processor and a memory; wherein the memory has stored thereon computer readable instructions that, when executed by the processor, implement the live room virtual gift recommendation method of any of the above-described exemplary embodiments.

According to a fourth aspect of embodiments of the present invention, there is provided a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the live room virtual gift recommendation method in any of the above-described exemplary embodiments.

As can be seen from the foregoing technical solutions, the live broadcast virtual gift recommendation method, the live broadcast virtual gift recommendation apparatus, the computer storage medium, and the electronic device in the exemplary embodiment of the present invention have at least the following advantages and positive effects:

in the method and the device provided by the exemplary embodiment of the disclosure, on one hand, the gift recommendation instruction is generated according to the information of the live broadcast room, and then different gift recommendation instructions can be generated according to different information of the live broadcast room, so that the association degree between the gift recommendation instruction and the live broadcast room is enhanced; on the other hand, the virtual gift control is generated according to a gift recommendation instruction related to the live broadcast room information, so that the accuracy of virtual gift recommendation is improved, and the enthusiasm of the anchor live broadcast and the user experience of audiences are further improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure. It is to be understood that the drawings in the following description are merely exemplary of the disclosure, and that other drawings may be derived from those drawings by one of ordinary skill in the art without the exercise of inventive faculty.

Fig. 1 schematically illustrates a flow chart of a live room virtual gift recommendation method in an embodiment of the present disclosure;

fig. 2 is a schematic flow chart illustrating generation of a gift recommendation instruction according to live broadcast room information in a live broadcast room virtual gift recommendation method in an embodiment of the present disclosure;

fig. 3 schematically illustrates a flow chart of generating a first gift recommendation instruction corresponding to comment information in a live broadcast room virtual gift recommendation method in an embodiment of the present disclosure;

fig. 4 is a schematic flow chart illustrating that a virtual gift control corresponding to a first gift recommendation instruction is not displayed in the live broadcast room virtual gift recommendation method in the embodiment of the present disclosure;

fig. 5 is a schematic flow chart illustrating generation of a second gift recommendation instruction in the live broadcast virtual gift recommendation method in the embodiment of the present disclosure;

fig. 6 is a schematic flow chart illustrating a process of extracting portrait characteristic information from a live broadcast frame in a live broadcast virtual gift recommendation method in an embodiment of the present disclosure;

fig. 7 is a schematic flow chart illustrating generation of a second gift recommendation instruction in the live broadcast virtual gift recommendation method in the embodiment of the present disclosure;

fig. 8 is a schematic diagram illustrating a flow of a third gift recommendation instruction in the live broadcast room virtual gift recommendation method in an embodiment of the present disclosure;

fig. 9 is a schematic flow chart illustrating generation of a fifth gift recommendation instruction or a sixth gift recommendation instruction in the live broadcast virtual gift recommendation method in the embodiment of the present disclosure;

fig. 10 is a schematic flow chart illustrating a seventh gift recommendation instruction and an eighth gift recommendation instruction generated in the live broadcast room virtual gift recommendation method in the embodiment of the present disclosure;

fig. 11 is a schematic flow chart illustrating a seventh gift recommendation instruction generated based on the action result in the live broadcast virtual gift recommendation method in the embodiment of the present disclosure;

fig. 12 is a schematic structural diagram of a live broadcast virtual gift recommendation device in an embodiment of the present disclosure;

fig. 13 schematically illustrates an electronic device for a live room virtual gift recommendation method in an embodiment of the present disclosure;

fig. 14 schematically illustrates a computer-readable storage medium for a live room virtual gift recommendation method in an embodiment of the present disclosure.

Detailed Description

Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many different forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided to give a thorough understanding of embodiments of the disclosure. One skilled in the relevant art will recognize, however, that the subject matter of the present disclosure can be practiced without one or more of the specific details, or with other methods, components, devices, steps, and the like. In other instances, well-known technical solutions have not been shown or described in detail to avoid obscuring aspects of the present disclosure.

The terms "a," "an," "the," and "said" are used in this specification to denote the presence of one or more elements/components/parts/etc.; the terms "comprising" and "having" are intended to be inclusive and mean that there may be additional elements/components/etc. other than the listed elements/components/etc.; the terms "first" and "second", etc. are used merely as labels, and are not limiting on the number of their objects.

Furthermore, the drawings are merely schematic illustrations of the present disclosure and are not necessarily drawn to scale. The same reference numerals in the drawings denote the same or similar parts, and thus their repetitive description will be omitted. Some of the block diagrams shown in the figures are functional entities and do not necessarily correspond to physically or logically separate entities.

Aiming at the problems in the related art, the disclosure provides a live broadcast room virtual gift recommendation method. Fig. 1 is a flowchart illustrating a live broadcast virtual gift recommendation method, and as shown in fig. 1, the live broadcast virtual gift recommendation method at least includes the following steps:

and S110, acquiring the live broadcast room information of the live broadcast room of the anchor, and generating a gift recommendation instruction according to the live broadcast room information.

And S120, displaying a virtual gift control on the live broadcast client based on the gift recommendation instruction.

In step S110, live broadcast room information of the live broadcast room of the anchor is acquired, and a gift recommendation instruction is generated according to the live broadcast room information.

In an exemplary embodiment of the present disclosure, the live broadcast room information refers to information related to a live broadcast room in which the anchor broadcast is located, and specifically, the information may be comment information, that is, information with a self-viewing sense sent by a viewer in a process of watching the live broadcast of the anchor broadcast, live broadcast picture information, that is, a picture played in the live broadcast room at this time, activity information, that is, information generated when the anchor broadcast participates in an activity in the live broadcast, or game information corresponding to a game account associated with the anchor broadcast account in the live broadcast room.

It should be noted that live broadcast is divided into many types, one type is live entertainment broadcast, and the other type is live game broadcast, in live entertainment broadcast, the anchor broadcast usually shows the talent of the audience, such as singing and dancing, in live game broadcast, the anchor broadcast usually explains a certain game in real time, or the anchor broadcast utilizes the data connection between the live broadcast server and the game server, in the live broadcast client, the game process of the anchor broadcast in the game is live broadcast, and the game role is the role of the anchor broadcast in the game.

For example, live broadcast room information of the live broadcast room 123 in which the anchor a is located is acquired, specifically, comment information in the live broadcast room 123 is acquired, and a gift recommendation instruction a1 can be generated according to the comment information.

In an alternative embodiment, the live room information includes at least one of: comment information, live broadcast picture information, activity information, and game information corresponding to a game account associated with a live broadcast room anchor account.

Wherein, the comment information can be displayed in a public screen, or can be barrage information issued by a user aiming at a live broadcast room where the live broadcast is located, the live broadcast picture information can be portrait information in the live broadcast picture or scene information in the live broadcast picture, the activity information can be information generated when any live broadcast participates in an activity, the game information can be game role information corresponding to a game account number associated with the live broadcast room, such as blood volume of a game role at the moment, or game prop information corresponding to a game account number associated with the live broadcast room, such as advanced equipment washed by the game role at the moment and a gold card obtained by the game role at the moment, or game play-aiming information (such as game confrontation result) of the game account number associated with the live broadcast account number at the moment, or game information corresponding to any game account number associated with the live broadcast room, the present exemplary embodiment is not particularly limited to this.

For example, live room information may be information displayed in a public screen.

In this exemplary embodiment, the live broadcast room information may be at least one of comment information, live broadcast picture information, activity information, and game information corresponding to a game account associated with a main broadcast account in the live broadcast room, so as to ensure that a gift recommendation instruction corresponding to different live broadcast room information can be subsequently generated, and thus, requirements of different live broadcast scenes are met.

In an alternative embodiment, fig. 2 is a schematic flow chart illustrating a method for generating a gift recommendation instruction according to live broadcast room information in a live broadcast room virtual gift recommendation method, where the live broadcast room information includes evaluation information, and as shown in fig. 2, the method at least includes the following steps: in step S210, a preset keyword is acquired.

The live broadcast room information can be comment information, and the comment information is information with self emotional tendency sent in the process that audiences watch the anchor live broadcast. The preset keywords refer to some preset key information for matching with the comment information.

For example, the preset keywords are obtained, and the specific preset keywords may be "good", "good hearing", and "singing".

In step S220, if there is information matching the preset keyword in the comment information, a first gift recommendation instruction corresponding to the comment information is generated.

The first gift recommendation instruction is generated when a preset keyword appears in the comment information and is used for displaying the virtual gift control.

For example, the comment information is "good, true and good", and at this time, information corresponding to a preset keyword "good" exists in the comment information, so that the first gift recommendation instruction is generated.

In this exemplary embodiment, the first gift recommendation instruction may be generated according to comment information, and the comment information is information with emotional tendency sent by the user to the live content in the live broadcast room, which improves the association degree of the first gift recommendation instruction and the live broadcast content, thereby not only improving the interaction effect of the audience and the anchor, but also improving the enthusiasm of the live broadcast of the anchor and the user experience degree of the audience.

In an alternative embodiment, fig. 3 is a schematic flowchart illustrating a flow of generating a first gift recommendation instruction corresponding to comment information in a live broadcast virtual gift recommendation method, where as shown in fig. 3, the method at least includes the following steps: in step S310, if there is information matching the preset keyword in the comment information, audio information corresponding to the live broadcast is collected.

The audio information refers to the collected audio corresponding to the live broadcast room where the anchor is located, that is, the audio can be the sound emitted by the anchor.

For example, the comment information sent by the viewer in the live broadcast room 123 includes "very good hearing", and obviously, the comment information matches the preset keyword "good hearing", and at this time, the audio information in the live broadcast room 123 is collected.

In step S320, if there is a target song matching the audio information, a first gift recommendation instruction corresponding to the comment information is generated.

The target song is a song matched with the audio information, when the audio information is collected, the audio information can be matched with songs in a song database, the specific matching process can be that character information corresponding to the audio information is identified, lyrics of all songs in the song database are obtained, the character information is matched with the lyrics one by one, if the lyrics consistent with the character information exist, the song corresponding to the lyrics is the target song, at the moment, it is proved that the main broadcast is singing between live broadcasts, and then a first gift recommendation instruction corresponding to the information between live broadcasts can be generated.

At this time, the first gift recommendation instruction refers to an instruction corresponding to a live broadcast scenario in which a main broadcast is singing, a corresponding virtual gift control may be directly displayed in a live broadcast client according to the instruction, and then the virtual gift control is used to replace an original control corresponding to original recommendation information, where the original recommendation information refers to virtual gift recommendation information displayed according to overall preference of a platform in the prior art, and may also be virtual gift recommendation information obtained after classifying virtual gifts according to types of the virtual gifts, which is not particularly limited in this exemplary embodiment.

For example, the collected audio information is B, and the identified text information corresponding to B is "do not cry", so that the firefly runs with you ", the text information is matched with the song in the song database, the matching result is that the text information is consistent with the lyrics of the song" rice fragrance ", obviously, the target song corresponding to the audio information B exists at this time, and based on this, the first gift recommendation instruction is generated.

In an alternative embodiment, fig. 4 is a schematic flowchart illustrating a flow of canceling display of a virtual gift control corresponding to a first gift recommendation instruction in a live broadcast virtual gift recommendation method, where as shown in fig. 4, the method at least includes the following steps: in step S410, an audio amplitude corresponding to the audio information is determined, and a duration of the audio amplitude being smaller than a preset amplitude threshold is counted.

The audio amplitude refers to an amplitude value of the audio information, the preset amplitude threshold refers to a critical value defining the amplitude value of the audio information, and the duration is a duration in which the audio amplitude is smaller than the preset amplitude threshold.

For example, as long as there is information matching with the preset keyword in the comment information, sound of the anchor in the anchor client, that is, audio information, is collected, after the audio information is collected, an audio amplitude corresponding to the audio is determined, if the audio amplitude of the audio information collected in the 1 st second is 80 db, the audio amplitude of the audio information collected in the 2 nd second is 75 db, until the audio amplitude of the audio information collected in the 15 th second is lower than a preset amplitude threshold value by 20 db, and the audio amplitudes of the audio information collected in the 16 th to 31 th seconds are all lower than 20 db, then the duration of the audio amplitude being lower than the preset amplitude threshold value is 16 seconds.

In step S420, if the duration is greater than or equal to the preset time threshold, the virtual gift control corresponding to the first gift recommendation instruction is cancelled from being displayed.

The preset time threshold is a critical value for limiting the duration, when the duration is greater than or equal to the preset time threshold, it is proved that the main broadcast does not sing any more at the moment, so that the virtual gift control corresponding to the first gift recommendation instruction is not displayed any more, the virtual gift control can be displayed at the audience live broadcast client according to the original recommendation information, the virtual gift control displayed at the live broadcast client according to the original recommendation information refers to the control corresponding to the original recommendation information, and when the user touches the control, the virtual gift corresponding to the control can be sent to the main broadcast.

For example, the preset time threshold is 15 seconds, the duration time when the audio amplitude is smaller than the preset amplitude threshold is 16 seconds, it is obvious that the main broadcast does not sing a song in the live broadcast room any more at this time, and the display of the virtual gift control corresponding to the first gift recommendation instruction is cancelled.

Based on this, a virtual gift control corresponding to the original recommendation information is displayed at the viewer client.

In the exemplary embodiment, the time when the audio amplitude is smaller than the preset amplitude threshold is counted, and the counted result, that is, the duration time is compared with the preset time threshold, so that when the main broadcast does not sing any more, the display of the virtual gift control corresponding to the first gift recommendation instruction is cancelled, and the association degree between the gift recommendation instruction and the live broadcast room information is further increased.

In an alternative embodiment, fig. 5 shows a flow chart of generating a second gift recommendation instruction in the live broadcast virtual gift recommendation method, as shown in fig. 5, the method at least includes the following steps: in step S510, portrait feature information in the live view is extracted from the live view information.

Specifically, the portrait feature information may be hand feature information of the anchor, may be foot feature information of the anchor, or may be head feature information of the anchor, which is not particularly limited in this exemplary embodiment.

For example, hand feature information of the anchor is extracted according to the live broadcast room picture information.

In step S520, a second gift recommendation instruction is generated based on the portrait characteristic information.

And the second gift recommendation instruction is an instruction generated according to the portrait characteristic information and is used for displaying the corresponding virtual gift control on the live broadcast client.

For example, the portrait feature information may be facial feature information of a anchor, and if the anchor is smiling at this time can be identified according to the facial feature information of the anchor, a second gift recommendation instruction may be generated for displaying a corresponding gift recommendation control at the live broadcast client, and when the user touches the control, a gift in a "kiss" style may be presented to the anchor.

In this exemplary embodiment, the live broadcast room information may be anchor broadcast picture information, and then a corresponding second gift recommendation instruction may be generated according to the live broadcast room picture information, so that the degree of attachment of the gift recommendation instruction to the live broadcast room information is increased, and the experience of the user and the enthusiasm of the anchor broadcast are improved.

In an alternative embodiment, fig. 6 is a schematic flow chart illustrating a method for recommending a live broadcast virtual gift by extracting portrait feature information in a live broadcast frame in a live broadcast room virtual gift recommendation method, where as shown in fig. 6, the method at least includes the following steps: in step S610, a portrait area in the live view is determined; wherein, the live broadcast picture is a preset number of continuous frame pictures.

The live frame is composed of a preset number of continuous frame frames, and the continuous frame frames refer to continuous frames played in the live broadcast room, and may be composed of 5 frames of continuous frames, for example. The portrait area refers to a display area in which the anchor is displayed in successive frame pictures.

For example, the live broadcast picture is composed of pictures in a 5-frame continuous live broadcast room, and then 5 portrait areas can be determined, specifically including a display area of a main broadcast in a first-frame live broadcast room picture, a display area of the main broadcast in a second-frame live broadcast room picture, a display area of the main broadcast in a third-frame live broadcast room picture, a display area of the main broadcast in a fourth-frame live broadcast room picture, and a display area of the main broadcast in a fifth-frame live broadcast room picture.

In step S620, portrait feature information within the portrait area is extracted.

After the portrait area is determined, the feature information extracted from the portrait area is portrait feature information.

For example, the portrait area includes a display area a of a main player in a first frame live broadcast room picture, a display area B of the main player in a second frame live broadcast room picture, a display area C of the main player in a third frame live broadcast room picture, a display area of the main player in a fourth frame live broadcast room picture, and a display area D of the main player in a fifth frame live broadcast room picture.

In the exemplary embodiment, the portrait feature area is extracted from the portrait area, and the portrait area is determined from a preset number of continuous frame pictures, so that the extracted portrait feature information is sufficient to describe the state of the main broadcast in the live broadcast room within a certain time, and the fitting degree of a subsequently generated second gift recommendation instruction and the live broadcast room information is improved.

In an alternative embodiment, fig. 7 is a flow chart illustrating a method for generating a second gift recommendation instruction in a live broadcast virtual gift recommendation method, as shown in fig. 7, the method at least includes the following steps: in step S710, position information of the designated human body part with respect to a preset number of consecutive frames is determined according to the portrait feature information, and the position information is calculated to obtain a position calculation result.

The position information refers to abscissa position information and ordinate position information of a designated human body part relative to a preset number of continuous frame pictures, the position calculation result refers to a difference calculation result between the abscissa position information or a difference calculation result before the ordinate position information, and the designated human body part refers to a part capable of accurately representing the behavior of the anchor at the moment.

For example, a designated human body part of a hand of a main broadcast which can be identified by portrait feature information is used to determine position information of the designated human body part in 2 frames of continuous frame pictures, wherein the acquired 1 st position information is (20, 20), the acquired 2 nd position information is (75, 63), and the 1 st position information and the 2 nd position information are calculated to obtain position calculation results (55, 43).

In step S720, if the position calculation result satisfies the dance condition, a second gift recommendation instruction corresponding to the live screen information is generated.

The dancing condition refers to a condition for judging that the anchor dances, specifically, the condition may be that the position calculation result is greater than or equal to a dancing distance threshold, and based on this, if the position calculation result meets the dancing condition, it is proved that the anchor dances at the moment, and then a second gift recommendation instruction corresponding to the live broadcast picture information is generated.

Correspondingly, when the position calculation result does not meet the waving condition any more, the virtual gift control corresponding to the second gift recommendation instruction is cancelled to be displayed.

For example, the dance conditions are that the position calculation result is greater than 0.5 m, and the position information obtained in the 1 st continuous frame picture is (10 m, 22 m), and the position information obtained in the 2 nd continuous frame picture is (10.8 m, 22 m), obviously, the position calculation result is (0.8, 0), that is, the difference value of the abscissa position information is greater than 0.5 m, based on which the second gift recommendation instruction is generated.

In the present exemplary embodiment, the second gift recommendation instruction may be generated according to the position calculation result of the specified human body part in the portrait feature information, that is, the gift recommendation instruction corresponding to dance may be generated, which enhances the association degree of the gift recommendation instruction with the live broadcast room information.

In an optional embodiment, the method further comprises: and calculating the area of the part corresponding to the specified human body part, and if the difference value between the areas of the parts meets the area change condition, generating a second gift recommendation instruction corresponding to the live broadcast picture information.

If it is determined whether to generate the second gift recommendation instruction only through the position calculation result, it is obviously logical deficient, because the anchor may generate a dance motion in the horizontal direction, a dance motion in the up-down direction, and a dance motion in the front-back direction during a dance process, and further, it is necessary to determine not only the dance motions in the horizontal direction and the dance motions in the up-down direction, but also the dance motions generated in the front-back direction.

Based on this, it is necessary to calculate the area of the part corresponding to the designated human body part, and the area change condition is a condition for measuring whether or not a change occurs between the areas of the parts.

For example, the identified designated human body part is a hand, the area of the part of the hand changes from 10 to 15 in the preset number of continuous frame pictures, and the area change condition is that the difference value between the area of the parts in the preset number of continuous frame pictures is greater than 4, obviously, the difference value between the area of the parts meets the area change condition, and then the second gift recommendation instruction corresponding to the live broadcast picture information of the anchor dancing is generated.

Correspondingly, if the difference value between the areas of the parts does not meet the area change condition any more, the virtual gift control corresponding to the second gift recommendation instruction is cancelled to be displayed.

In the present exemplary embodiment, the logic for determining whether the anchor is dancing is perfected, and the situation that the second gift recommendation instruction cannot be generated when the anchor performs a dance motion in the front-back direction is avoided.

In an alternative embodiment, fig. 8 is a schematic flow chart illustrating a process of generating a third gift recommendation instruction in a live broadcast virtual gift recommendation method, where live broadcast scene information is included in live broadcast screen information, and as shown in fig. 8, the method at least includes the following steps: in step S810, determining scene characteristics corresponding to a live scene according to the live scene information;

the scene feature refers to a feature related to a scene appearing in the live view, and specifically, the live view feature may be a feature related to a background of the live view, and may be a feature corresponding to a "flower" in the live view, which is not particularly limited in this exemplary embodiment.

For example, according to the live scene information, a scene feature corresponding to the live scene, for example, a feature of a mountain in the live scene, may be determined.

In step S820, a target object matching the scene characteristics is determined, and a third gift recommendation instruction corresponding to the target object is generated.

And when the user touches the control, presenting the virtual gift corresponding to the target object to the main broadcast.

For example, when the object of the scene feature description is a mountain, a third gift recommendation instruction corresponding to the mountain may be generated at this time, so as to display a virtual gift control corresponding to the third recommendation instruction on the live broadcast client, and when the user touches the virtual gift control, a virtual gift related to the mountain is given to the user

In the present exemplary embodiment, the third gift recommendation instruction is generated according to the target object corresponding to the scene characteristic, so that the association between the gift recommendation instruction and the live broadcast information is improved, and the occurrence of a situation in which only one kind of gift recommendation information, that is, the original recommendation information, is generated in the prior art is avoided.

In an alternative embodiment, the live room information includes activity information; generating a gift recommendation instruction according to the live broadcast room information, comprising: and generating a fourth gift recommending instruction corresponding to the activity information according to the activity information.

The live broadcast room information further includes activity information, specifically, the activity information may be information generated when the anchor and other anchors participate in a live broadcast confrontation activity simultaneously, or information generated when the anchor participates in an activity of commenting a popular anchor, which is not particularly limited in this exemplary embodiment.

The fourth gift recommendation instruction is an instruction generated according to the activity information and used for displaying the virtual gift control.

For example, when the anchor and other anchors are in an antagonistic state, activity information related to the antagonistic activity is generated, and further, a fourth gift recommendation instruction corresponding to the activity information is generated, so that the user generates a virtual gift control corresponding to the instruction, and when the user touches the control, a virtual gift supporting the successful antagonistic state is given in the anchor.

In the present exemplary embodiment, fig. 9 shows a flowchart of a virtual gift recommendation method for generating a fifth gift recommendation instruction or a sixth gift recommendation instruction, and as shown in fig. 9, the method at least includes the following steps: in step S910, an activity result corresponding to the activity information is determined.

The activity result is a result determined when the activity ends, for example, the activity information is information generated when the anchor and other anchors participate in the countermeasure activity, and the activity result may be a result corresponding to success of the countermeasure or a result corresponding to failure of the countermeasure.

For example, the activity result corresponding to the activity information is determined to be a result corresponding to the countermeasure failure.

In step S920, if the activity result is the first result, a fifth gift recommendation instruction corresponding to the first result is generated.

The first result may be a result of success of the countermeasure or a result of failure of the countermeasure, and this exemplary embodiment is not particularly limited thereto.

Assuming that the first result is a result of the countermeasure success, a fifth gift recommendation instruction corresponding to the countermeasure success is generated and the generation of the fifth gift recommendation instruction continues for a period of time, for example, for 5 seconds when the countermeasure result is the first result.

In step S930, if the activity result is the second result, a sixth gift recommendation instruction corresponding to the second result is generated.

The second result is a countermeasure result opposite to the first result, if the first result is success of countermeasure, the second result is failure of countermeasure, if the first result is failure of countermeasure, the second result is success of countermeasure, and the sixth gift recommendation instruction continues to be generated for a certain period of time, for example, for 5 seconds if the result of countermeasure is the second result.

For example, if the countermeasure fails, a sixth gift recommendation instruction is generated based on the countermeasure failure, a virtual gift control corresponding to the sixth recommendation instruction is displayed at the viewer client, and when the user touches the virtual gift control, virtual gift information representing comfort is given to the user.

In the present exemplary embodiment, the fifth gift recommendation instruction and the sixth gift recommendation instruction are generated based on the result of the activity, thereby increasing the degree of association between the gift recommendation instruction and the live room information.

In an alternative embodiment, fig. 10 is a flowchart illustrating a process of generating a seventh gift recommendation instruction and an eighth gift recommendation instruction in a live broadcast virtual gift recommendation method, where live broadcast information includes a game character corresponding to a game account associated with a live broadcast anchor account, and as shown in fig. 10, the method at least includes the following steps: in step S1010, game behavior information of the game character in the target game is acquired, and if the game behavior information matches a preset key behavior, a seventh gift recommendation instruction corresponding to the game behavior information is generated.

The live broadcast room information further comprises game roles corresponding to game accounts related to a main broadcast account of the live broadcast room, the live broadcast is divided into various types, one type is live entertainment and the other type is live game, in the live entertainment, the live broadcast can show talents of audiences, such as singing and dancing, in the live game, the main broadcast can usually explain a certain game in real time, or the main broadcast utilizes data connection between a live broadcast server and a game server, in the live broadcast client side, the game process of the main broadcast in the game is live broadcast, and the game roles are roles of the main broadcast in the game.

The game behavior information refers to information generated by the anchor in the process of playing the target game, and specifically, the game behavior information may be information generated by a game character corresponding to a game account associated with the anchor in the process of competing with an enemy game character, or information generated by a game character corresponding to a game account associated with the anchor in the process of creating virtual equipment, which is not particularly limited in this exemplary embodiment.

The preset key behavior refers to some game behaviors that are particularly concerned by audiences in the process of playing the target game, and the seventh gift recommendation instruction refers to a gift recommendation instruction corresponding to the game behavior information when the game behavior information matches with the preset key behavior.

For example, the acquired game behavior information of the game character in the target game is information generated when the game character is in a match with an opponent game character, the game behavior information belongs to a preset key behavior, obviously, a seventh gift recommendation instruction corresponding to the match game behavior information needs to be generated at the moment, and based on the seventh gift recommendation instruction, a virtual gift control corresponding to the seventh gift recommendation instruction is displayed on the audience client side.

In step S1020, an action result corresponding to the game action information is acquired, and an eighth gift recommendation instruction is generated based on the action result.

The action result refers to a result obtained after the game player generates the game action information, for example, if the game action information is generated when a game character and an opponent game character match, the action result may be a result of a successful match or a result of a failed match, and if the game action information is generated when a game character creates a virtual equipment, the action result may be a virtual equipment created by the game character.

On the basis of acquiring the action result, an eighth gift recommendation instruction corresponding to the action result may be generated.

For example, if the action result is a result of a successful match, an eighth gift recommendation instruction corresponding to the successful match may be generated, based on which the virtual gift control corresponding to the eighth gift recommendation instruction is displayed at the viewer client.

For example, if the action result is a result of a failure to fight, an eighth gift recommendation instruction corresponding to the failure to fight may be generated, based on which a virtual gift control corresponding to the eighth gift recommendation instruction is displayed at the viewer client.

For example, if the action result is a virtual equipment, an eighth gift recommendation instruction corresponding to the virtual equipment may be generated, and based on this, a virtual gift control corresponding to the eighth gift recommendation instruction is displayed at the viewer client.

In the exemplary embodiment, when the game behavior information matches the preset key behavior, a seventh gift recommendation instruction is generated, and an eighth gift recommendation instruction is generated based on the behavior result, so that the association degree between the gift recommendation instruction and the live broadcast room information is increased, and the occurrence of the situation that only the virtual gift control corresponding to the original recommendation information is displayed at the audience client in the prior art is avoided.

In an optional embodiment, the method further comprises: and acquiring character attribute information corresponding to the game character, and generating a ninth gift recommendation instruction corresponding to the character attribute information if the character attribute information meets the attribute condition.

The character attribute information refers to information related to the game character, and may be, for example, a skill value of the game character, a blood volume of the game character, or a number of virtual devices of the game character, which is not particularly limited in this exemplary embodiment.

The attribute condition may be a condition that the blood volume of the game character is less than the blood volume threshold, a condition that the blood volume of the game character is greater than or equal to the blood volume threshold, a condition that the number of virtual equipment of the game character is greater than or equal to the number threshold, a condition that the number of virtual equipment of the game character is less than the number threshold, a condition that the skill value of the game character is greater than or equal to the skill threshold, or a condition that the skill value of the game character is less than the skill threshold, which is not particularly limited in the present exemplary embodiment.

For example, the character attribute information is the blood volume 95 of the game character, the attribute condition is that the blood volume of the game character is greater than or equal to the blood volume threshold value 80, obviously, the character attribute information satisfies the attribute condition at this time, and then the ninth gift recommendation instruction is generated, based on which, the virtual gift control corresponding to the ninth gift recommendation instruction can be displayed at the live broadcast client of the audience.

In the present exemplary embodiment, when the role attribute information satisfies the attribute condition, the ninth gift recommendation instruction is generated, so that the association between the gift recommendation instruction and the live broadcast room information is increased, and the occurrence of the situation that only the virtual gift control corresponding to the original recommendation information is displayed at the live broadcast client of the audience in the prior art is avoided.

In an alternative embodiment, the behavioral result includes virtual equipment; generating a seventh gift recommendation instruction based on the behavior result, comprising: and determining value information corresponding to the virtual equipment, and if the value information is greater than or equal to a value threshold value, generating an eighth gift recommendation instruction corresponding to the value information.

The action result may be virtual equipment, wherein in the card game, the virtual equipment may be a card with a high skill drawn by a game character, in the battle game, the virtual game may be a piece of robbery, a box of bullets, a cannonball, or the like, which may increase the skill of the game itself, and in the transform game, the virtual equipment may be the skin of a game character, which is not particularly limited in the present exemplary embodiment.

The value information refers to the value of the virtual equipment, in the game, the virtual equipment is either played by a game role or obtained by the game role through a purchase mode, the value information is the cost required for purchasing the virtual equipment, the value threshold value is a critical value for limiting the value information, and if the value information is greater than or equal to the value threshold value, the value of the virtual equipment played by the game role is high.

For example, when the behavior result is virtual equipment, it may be determined that the value information corresponding to the virtual equipment, specifically, the value information is 100, and the value threshold is 80, and obviously, the value is greater than the value threshold at this time, based on which an eighth gift recommendation instruction corresponding to the value information 100 needs to be generated, based on which target recommendation information corresponding to the eighth gift recommendation instruction may be displayed at the viewer client, specifically, the target recommendation information may be virtual gift information with a higher value.

In the exemplary embodiment, when the value information of the virtual equipment is greater than the value threshold, the eighth gift recommendation instruction is generated, so that the association degree between the gift recommendation instruction and the live broadcast room information is increased, and the condition that only the virtual gift control corresponding to the original recommendation information is displayed on the live broadcast client of the audience in the prior art is avoided.

In an alternative embodiment, fig. 11 shows a flow chart of a method for generating a seventh gift recommendation instruction based on an action result in a live broadcast virtual gift recommendation method, where the action result includes a game confrontation result, and as shown in fig. 11, the method at least includes the following steps: in step S1110, if the game play-against result is the first game result, a tenth gift recommendation instruction corresponding to the first game result is generated.

The first game result may be a result that the game play is successful or a result that the game play is unsuccessful, which is not particularly limited in the present exemplary embodiment.

The tenth gift recommendation instruction refers to an instruction generated when the game confrontation result is the first game result, and when the instruction is received, the live broadcast client of the audience displays a virtual gift control corresponding to the instruction for the user to touch and select.

For example, the game confrontation result is a successful result, based on this, a tenth virtual gift recommendation instruction is generated, and when receiving the instruction, the live broadcast client of the audience displays a virtual gift control representing a champion corresponding to the instruction for the user to touch and select.

In step S1120, if the game play counter result is the second game result, an eleventh gift recommendation instruction corresponding to the second game result is generated.

The second game result is a game confrontation result different from the first game result, if the first game result is successful, the second game result is failure, and if the first game result is failure, the second game result is success.

The eleventh gift recommendation instruction is an instruction generated when the game confrontation result is the second game result, and when the instruction is received, the viewer live broadcast end displays a virtual gift control corresponding to the instruction.

For example, if the second game result is a result of failure of the countermeasure, an eleventh gift recommendation instruction is generated, and after receiving the instruction, the live broadcast end of the audience displays a virtual gift control representing refueling corresponding to the instruction, so that the audience can select the virtual gift control by touch control.

In the exemplary embodiment, the game confrontation results are classified more finely, the same virtual gift recommendation instruction is prevented from being generated when the confrontation game result is the first game result or the second game result, and the association degree between the gift recommendation instruction and the live broadcast is improved.

In step S120, a virtual gift control is displayed on the live client based on the gift recommendation instruction.

In the exemplary embodiment of the disclosure, after a gift recommendation instruction is generated, a virtual gift control may be directly displayed on a live broadcast client, or original recommendation information may be replaced with target recommendation information, and then the virtual gift control corresponding to the target recommendation information is displayed in the live broadcast client, where the original recommendation information refers to virtual gift information related to overall preference of a live broadcast platform in the prior art, and the target recommendation information refers to virtual gift information corresponding to the gift recommendation instruction.

For example, the generated target recommendation information corresponds to the elephant, and when a gift recommendation instruction is generated, the original recommendation information is adjusted to the target recommendation information, and at the moment, a virtual gift control corresponding to the elephant is displayed at the audience client side for the audience to select.

In the exemplary embodiment, the virtual gift control is displayed at the live broadcast client, wherein the virtual gift control is obtained based on a gift recommendation instruction, and the gift recommendation instruction is generated according to the live broadcast room information, so that the relevance between the virtual gift control and the live broadcast room information is increased, and the enthusiasm of the main broadcast live broadcast and the user experience of audiences are improved.

The following describes the virtual gift recommendation method in the embodiment of the present disclosure in detail with reference to an application scenario.

The method includes the steps that live broadcast room information of a live broadcast room 123 where a main broadcast A is located is obtained, specifically, the live broadcast room information can be comment information XbbX, preset keywords comprise bb, information matched with the preset keywords bb exists in the comment information XbbX, and then a first gift recommendation instruction can be generated.

The live broadcast room information may also be a game role B corresponding to a game account associated with the live broadcast room account of the anchor broadcast a, so that role attribute information of the game role B, specifically, a skill value 93 of the game role B, may be obtained, correspondingly, an attribute condition may be obtained, that is, the skill value is greater than 85, obviously, the role attribute information satisfies the attribute condition at this time, and then a ninth gift recommendation instruction is generated, and based on this, a virtual gift control corresponding to the ninth gift recommendation instruction is displayed in the audience client.

The game role inevitably has game behaviors in the target game, so that game behavior information can be obtained, and if the game behavior information is matched with preset key behaviors (preset key behaviors in virtual living things battle), a seventh gift recommendation instruction corresponding to the game behavior information can be generated.

The live broadcast room information can also be live broadcast room picture information, live broadcast scene information exists in the live broadcast room picture information, and scene features corresponding to a live broadcast scene can be determined according to the live broadcast scene information, for example, the determined scene features are features corresponding to flowers, so that target objects matched with the scene features can be determined to be the flowers, and a third gift recommendation instruction corresponding to the flowers is generated.

The live room information may also be activity information, for example, the activity information may be information of anchor popular anchor rating, and when the activity ends, an activity result corresponding to the activity is obtained, if the activity result is successful, the activity result is a first result, a fifth gift recommendation instruction corresponding to successful spelling is generated, and if the activity result is failed rating, the activity result is a second result, a sixth gift recommendation instruction corresponding to failed rating is generated.

In the application scene, on one hand, the gift recommendation instruction is generated according to the information of the live broadcast room, and then different gift recommendation instructions can be generated according to different live broadcast room information, so that the association degree between the gift recommendation instruction and the live broadcast room is enhanced; on the other hand, the virtual gift control is generated according to a gift recommendation instruction related to the live broadcast room information, so that the accuracy of virtual gift recommendation is improved, and the enthusiasm of the anchor live broadcast and the user experience of audiences are further improved.

Furthermore, in an exemplary embodiment of the present disclosure, a live room virtual gift recommendation apparatus is also provided. Fig. 12 is a schematic structural diagram illustrating a live broadcast virtual gift recommendation apparatus, and as shown in fig. 12, a live broadcast virtual gift recommendation apparatus 1200 may include: a generation module 1210 and a recommendation module 1220. Wherein:

the generation module 1210 is configured to obtain live broadcast room information of a live broadcast room where a main broadcast is located, and generate a gift recommendation instruction according to the live broadcast room information; a recommending module 1220 configured to display a virtual gift control at the live client based on the gift recommending instruction.

The details of the live broadcast virtual gift recommendation apparatus 1200 are described in detail in the corresponding virtual gift recommendation method, and therefore are not described herein again.

It should be noted that although several modules or units of the live room virtual gift recommendation device 1200 are mentioned in the above detailed description, such division is not mandatory. Indeed, the features and functionality of two or more modules or units described above may be embodied in one module or unit, according to embodiments of the present disclosure. Conversely, the features and functions of one module or unit described above may be further divided into embodiments by a plurality of modules or units.

In addition, in an exemplary embodiment of the present disclosure, an electronic device capable of implementing the above method is also provided.

An electronic device 1300 according to such an embodiment of the invention is described below with reference to fig. 13. The electronic device 1300 shown in fig. 13 is only an example and should not bring any limitations to the function and scope of use of the embodiments of the present invention.

As shown in fig. 13, the electronic device 1300 is in the form of a general purpose computing device. The components of the electronic device 1300 may include, but are not limited to: the at least one processing unit 1310, the at least one memory unit 1320, the bus 1330 connecting the various system components (including the memory unit 1320 and the processing unit 1310), the display unit 1340.

Wherein the memory unit stores program code that is executable by the processing unit 1310 to cause the processing unit 1310 to perform steps according to various exemplary embodiments of the present invention as described in the "exemplary methods" section above in this specification.

The storage 1320 may include readable media in the form of volatile memory units, such as a random access memory unit (RAM)1321 and/or a cache memory unit 1322, and may further include a read only memory unit (ROM) 1323.

Storage unit 1320 may also include a program/utility 1324 having a set (at least one) of program modules 1325, such program modules 1325 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, and in some combination, may comprise a representation of a network environment.

Bus 1330 may be any bus representing one or more of several types of bus structures, including a memory unit bus or memory unit controller, a peripheral bus, an accelerated graphics port, a processing unit, or a local bus using any of a variety of bus architectures.

The electronic device 1300 may also communicate with one or more external devices 1370 (e.g., keyboard, pointing device, bluetooth device, etc.), with one or more devices that enable a user to interact with the electronic device 1300, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 1300 to communicate with one or more other computing devices. Such communication may occur via input/output (I/O) interfaces 1350. Also, the electronic device 1300 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the internet) through the network adapter 1360. As shown, the network adapter 1360 communicates with other modules of the electronic device 1300 via the bus 1330. It should be appreciated that although not shown, other hardware and/or software modules may be used in conjunction with the electronic device 1300, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.

Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which may be a personal computer, a server, a terminal device, or a network device, etc.) to execute the method according to the embodiments of the present disclosure.

In an exemplary embodiment of the present disclosure, there is also provided a computer readable storage medium having stored thereon a program product capable of implementing the above-described method of the present specification. In some possible embodiments, aspects of the invention may also be implemented in the form of a program product comprising program code means for causing a terminal device to carry out the steps according to various exemplary embodiments of the invention described in the above-mentioned "exemplary methods" section of the present description, when said program product is run on the terminal device.

Referring to fig. 14, a program product 1400 for implementing the above method according to an embodiment of the present invention is described, which may employ a portable compact disc read only memory (CD-ROM) and include program code, and may be run on a terminal device, such as a personal computer. However, the program product of the present invention is not limited in this regard and, in the present document, a readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.

The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

A computer readable signal medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable signal medium may be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.

Program code embodied on a readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.

Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

Claims

1. A live broadcast room virtual gift recommendation method is characterized by comprising the following steps:

acquiring the live broadcast room information of a live broadcast room where a main broadcast is located, and generating a gift recommendation instruction according to the live broadcast room information;

and displaying a virtual gift control at the live client based on the gift recommendation instruction.

2. The live room virtual gift recommendation method of claim 1 wherein said live room information comprises at least one of: comment information, live broadcast picture information, activity information, and game information corresponding to a game account associated with a live broadcast room anchor account.

3. The live room virtual gift recommendation method of claim 2 wherein said live room information comprises said comment information;

the generating of the gift recommendation instruction according to the live broadcast room information comprises:

acquiring a preset keyword;

and if the comment information contains information matched with the preset keywords, generating a first gift recommendation instruction corresponding to the comment information.

4. The live broadcast room virtual gift recommendation method of claim 3, wherein if information matching the preset keyword exists in the comment information, generating a first gift recommendation instruction corresponding to the comment information includes:

if the comment information contains information matched with the preset keywords, audio information corresponding to the live broadcast room is collected;

and if the target song matched with the audio information exists, generating a first gift recommendation instruction corresponding to the comment information.

5. The live room virtual gift recommendation method of claim 4, further comprising:

determining audio amplitude corresponding to the audio information, and counting the duration time of the audio amplitude smaller than a preset amplitude threshold;

and if the duration is greater than or equal to a preset time threshold, canceling to display the virtual gift control corresponding to the first gift recommendation instruction.

6. The live-air virtual gift recommendation method of claim 2, wherein said live-air information comprises said live-air screen information;

extracting portrait feature information in the live broadcast picture according to the live broadcast picture information;

and generating a second gift recommending instruction based on the portrait characteristic information.

7. The live-air virtual gift recommendation method of claim 6, wherein said extracting portrait feature information in the live-air picture comprises:

determining a portrait area in the live broadcast picture; the live broadcast pictures are continuous frame pictures with a preset number;

and extracting the portrait feature information in the portrait area.

8. The live broadcast room virtual gift recommendation method of claim 7, wherein the generating a second gift recommendation instruction based on the portrait feature information comprises:

according to the portrait feature information, determining position information of the specified human body part relative to a preset number of the continuous frame pictures, and calculating the position information to obtain a position calculation result;

and if the position calculation result meets the waving condition, generating a second gift recommendation instruction corresponding to the live broadcast picture information.

9. The live room virtual gift recommendation method of claim 8, further comprising:

and calculating the area of the part corresponding to the specified human body part, and if the difference value between the areas of the parts meets the area change condition, generating the second gift recommendation instruction corresponding to the live broadcast picture information.

10. The live-air virtual gift recommendation method of claim 2, wherein said live-air picture information comprises live-air scene information;

determining scene characteristics corresponding to the live broadcast scene according to the live broadcast scene information;

and determining a target object matched with the scene characteristics, and generating a third gift recommendation instruction corresponding to the target object.

11. The live room virtual gift recommendation method of claim 2, wherein said live room information comprises activity information;

and generating a fourth gift recommendation instruction corresponding to the activity information according to the activity information.

12. The live room virtual gift recommendation method of claim 11, further comprising:

determining an activity result corresponding to the activity information;

if the activity result is a first result, generating a fifth gift recommending instruction corresponding to the first result;

and if the activity result is a second result, generating a sixth gift recommending instruction corresponding to the second result.

13. The virtual gift recommendation method of claim 2 wherein said live air information includes said game character corresponding to said game account associated with said live air anchor account;

obtaining game behavior information of the game role in a target game, and if the game behavior information is matched with a preset key behavior, generating a seventh gift recommendation instruction corresponding to the game behavior information;

and acquiring a behavior result corresponding to the game behavior information, and generating an eighth gift recommendation instruction based on the behavior result.

14. The live room virtual gift recommendation method of claim 13, further comprising:

and acquiring character attribute information corresponding to the game character, and generating a ninth gift recommendation instruction corresponding to the character attribute information if the character attribute information meets an attribute condition.

15. The live room virtual gift recommendation method of claim 13, wherein said behavior result comprises virtual equipment;

the generating an eighth gift recommendation instruction based on the behavior result includes:

and determining value information corresponding to the virtual equipment, and if the value information is greater than or equal to a value threshold value, generating an eighth gift recommendation instruction corresponding to the virtual equipment.

16. A live room virtual gift recommendation method of claim 13 wherein said action result comprises a game play confrontation result;

if the game confrontation result is a first game result, generating a tenth gift recommendation instruction corresponding to the first game result;

and if the game countercheck result is a second game result, generating an eleventh gift recommending instruction corresponding to the second game result.

17. A live room virtual gift recommendation device, comprising:

the generation module is configured to acquire live broadcast room information of a live broadcast room where a main broadcast is located and generate a gift recommendation instruction according to the live broadcast room information;

and the recommending module is configured to display a virtual gift control on the live client side based on the gift recommending instruction.

18. An electronic device, comprising:

a processor;

a memory for storing executable instructions of the processor;

wherein the processor is configured to perform the live-air virtual gift recommendation method of any of claims 1-16 via execution of the executable instructions.

19. A computer-readable storage medium on which a computer program is stored, the computer program, when executed by a processor, implementing the live room virtual gift recommendation method of any one of claims 1-16.