CN114493691A - Advertisement transaction conversion control management method and system - Google Patents
Advertisement transaction conversion control management method and system Download PDFInfo
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Abstract
The application discloses a method and a system for controlling and managing advertisement transaction conversion. The method comprises the steps of obtaining preset delivered advertisement content and information of corresponding delivery equipment, recording advertisement delivery arrangement of the delivery equipment, and recording the advertisement delivery arrangement of the delivery equipment; setting an advertisement space-time label corresponding to each advertisement according to the advertisement putting arrangement, wherein the advertisement space-time label is the playing time, the content and the information set of related products of the corresponding advertisement; setting corresponding contents of a mobile phone display page according to the advertisement space-time label and displaying the contents through a transaction conversion two-dimensional code, wherein the transaction conversion two-dimensional code is independently displayed outside an advertisement display screen; and acquiring customer preferences and adjusting the contents of the mobile phone display page according to the record of the transaction conversion two-dimensional code scanned by the customer and the advertisement space-time label. The method and the device solve the problems that in the related technology, the multidimensional advertisement can not be popularized and used more accurately and the transaction conversion rate is difficult to increase.
Description
Technical Field
The application relates to the technical field of advertisements, in particular to an advertisement transaction conversion control management method and system.
Background
At present, static advertisements and plane advertisements are displayed and converted in business on the market. The method is characterized in that a conversion two-dimensional code of each advertisement is built in an advertisement page, the two-dimensional code corresponds to each advertisement one by one, and after a customer scans the two-dimensional code by using a mobile phone, a transaction landing page corresponding to the advertisement can be opened to finish flow conversion. Meanwhile, the 3D holographic advertisement machine on the market at present utilizes the principle of human eye persistence, and the visual effect still exists within 1/24 seconds after the light source is stopped, thereby generating the 3D effect. However, due to the fact that the mobile phone camera has no effect of staying in the eyes, light source information needs to be acquired instantly, and therefore the mobile phone cannot recognize even if the 3D holographic advertisement is internally provided with the converted two-dimensional code. Therefore, 3D holographic advertisements cannot directly adopt the two-dimensional code conversion mode of the existing static advertisements and plane advertisements, transactions cannot be directly formed, multidimensional advertisements such as 3D advertisements cannot be used in a large scale, and the development of industries is influenced.
At present, the prior art on the market has the following defects:
multidimensional advertisements cannot be more accurately popularized and used, and the transaction conversion rate is difficult to increase.
Aiming at the problems that the multidimensional advertisement can not be more accurately popularized and used and the transaction conversion rate is difficult to increase in the related technology, an effective solution is not provided at present.
Disclosure of Invention
The present application mainly aims to provide an advertisement transaction conversion control management method to solve the above problems.
In order to achieve the above object, according to one aspect of the present application, there is provided an advertisement transaction conversion control management method.
The advertisement trade conversion control management method according to the application comprises the following steps:
acquiring preset delivered advertisement content and information of corresponding delivery equipment, and recording advertisement delivery arrangement of the delivery equipment;
setting an advertisement space-time label corresponding to each advertisement according to the advertisement putting arrangement, wherein the advertisement space-time label is the playing time, the content and the information set of related products of the corresponding advertisement;
setting corresponding contents of a mobile phone display page according to the advertisement space-time label and displaying the contents through a transaction conversion two-dimensional code, wherein the transaction conversion two-dimensional code is independently displayed outside an advertisement display screen;
and acquiring customer preferences and adjusting the contents of the mobile phone display page according to the record of the transaction conversion two-dimensional code scanned by the customer and the advertisement space-time label.
Further, the acquiring preset advertisement content to be delivered and information of corresponding delivery equipment, and recording an advertisement delivery arrangement of the delivery equipment, includes:
acquiring information of the launching device, wherein the information includes but is not limited to a position, a working time and a device state of the launching device;
acquiring advertisement content preset in the delivery device, wherein the advertisement content includes but is not limited to a merchant to which the advertisement belongs, advertisement delivery time and advertisement delivery duration;
and determining and recording the advertisement content arrangement of each delivery device according to the information of the delivery devices and the advertisement content.
Further, the setting of an advertisement space-time tag corresponding to each advertisement according to the advertisement delivery arrangement, wherein the advertisement space-time tag is an information set of playing time, content and related products of the corresponding advertisement, and includes:
acquiring the advertisement delivery schedule, wherein the advertisement delivery schedule includes but is not limited to a start time of a delivered advertisement, an end time of the delivered advertisement, a content of a front-segment delivered advertisement, and a content of a back-segment delivered advertisement;
setting a time-space label corresponding to each advertisement according to the advertisement putting arrangement, wherein the time-space label determines the putting time and the putting equipment of the corresponding advertisement;
and binding the delivery equipment for delivering the advertisement corresponding to the space-time label with the space-time label.
Further, according to the advertisement space-time tag, setting corresponding contents of a display page of a mobile phone and displaying the contents through a transaction conversion two-dimensional code, wherein the transaction conversion two-dimensional code is independently displayed outside an advertisement display screen, and the method comprises the following steps:
acquiring advertisement space-time labels, and acquiring content items and delivery time of advertisements corresponding to the advertisement space-time labels;
setting the content of a mobile phone display page according to the advertisement space-time label, wherein the content of the mobile phone display page corresponds to the advertisement content item of the release time;
and converting the link of the mobile phone display page into a two-dimensional code form, and displaying the two-dimensional code as a transaction conversion two-dimensional code.
Further, the scanning of the record of the transaction conversion two-dimensional code and the advertisement space-time label according to the client obtains the client preference and adjusts the content of the mobile phone display page, including:
acquiring a request for a customer to scan the transaction conversion two-dimensional code and access a mobile phone display page, and recording the request under a corresponding customer name;
according to the record under the name of the client, determining the advertisement content with high browsing volume of the client as the favorite content of the client;
and managing the contents of the mobile phone display page according to the favorite contents of the client, and preferentially pushing the advertisement contents associated with the favorite contents and the corresponding products in the contents of the mobile phone display page.
An advertisement transaction conversion control management system comprising:
the advertisement content management module is used for acquiring preset delivered advertisement content and information of corresponding delivery equipment and recording advertisement delivery arrangement of the delivery equipment;
the advertisement space-time label module is used for setting an advertisement space-time label corresponding to each advertisement according to the advertisement putting arrangement, wherein the advertisement space-time label is a playing time, content and information set of related products of the corresponding advertisement;
the display page management module is used for setting corresponding mobile phone display page contents according to the advertisement space-time label and displaying the contents through a transaction conversion two-dimensional code, wherein the transaction conversion two-dimensional code is independently displayed outside an advertisement display screen;
and the display page space-time synchronization module is used for acquiring customer preference and adjusting the content of the mobile phone display page according to the record of the transaction conversion two-dimensional code scanned by the customer and the advertisement space-time label.
Further, the advertisement content management module includes:
the device information acquiring unit is used for acquiring information of the launching device, wherein the information includes but is not limited to the position, the working time and the device state of the launching device;
the advertisement content acquisition unit is used for acquiring advertisement content which is preset in the delivery device and delivered, wherein the advertisement content comprises but is not limited to a merchant to which the advertisement belongs, advertisement delivery time and advertisement delivery duration;
and the advertisement arrangement recording unit is used for determining the arrangement and recording of the advertisement content of each delivery device according to the information of the delivery device and the advertisement content.
Further, the advertisement space-time tag module is configured to:
an advertisement arrangement obtaining unit, configured to obtain the advertisement placement arrangement, where the advertisement placement arrangement includes, but is not limited to, a start time of a placed advertisement, an end time of a placed advertisement, a content of a previous-segment placed advertisement, and a content of a later-segment placed advertisement;
the space-time label setting unit is used for setting a space-time label corresponding to each advertisement according to the advertisement delivery arrangement, wherein the space-time label determines delivery time and delivery equipment of the corresponding advertisement;
and the space-time label binding unit is used for binding the delivery equipment for delivering the advertisement corresponding to the space-time label with the space-time label.
Further, the display page management module includes:
the system comprises a space-time label obtaining unit, a time-space label obtaining unit and a time-space label analyzing unit, wherein the space-time label obtaining unit is used for obtaining advertisement space-time labels and obtaining advertisement content items and release time corresponding to the advertisement space-time labels;
the display page setting unit is used for setting the content of the mobile phone display page according to the advertisement space-time label, wherein the content of the mobile phone display page corresponds to the advertisement content item of the release time;
and the display page conversion unit is used for converting the link of the mobile phone display page into a two-dimensional code form and displaying the two-dimensional code as the transaction conversion two-dimensional code.
Further, the display page space-time synchronization module includes:
the client recording unit is used for acquiring a request of a client for scanning the transaction conversion two-dimensional code and accessing a mobile phone display page, and recording the request under a corresponding client name;
a client preference confirming unit for determining the advertisement content with high browsing amount of the client as the preference content of the client according to the record under the name of the client;
and the display page synchronization unit is used for managing the content of the mobile phone display page according to the favorite content of the client and preferentially pushing the advertisement content associated with the favorite content and the corresponding product in the content of the mobile phone display page.
In this application embodiment, the adoption is through the information that acquires the advertisement content of predetermineeing the input and the input equipment that corresponds, the record the advertisement input arrangement of input equipment distributes corresponding advertisement space-time label, sets up corresponding cell-phone show page content and passes through trade conversion two-dimensional code show, scan according to the customer the record of trade conversion two-dimensional code and advertisement space-time label acquires customer hobby and adjusts cell-phone show page content has realized more accurate popularization and use multidimension advertisement, and then increases the technological effect of trade conversion rate, and then has solved multidimension advertisement among the prior art and can not more accurate popularization and use, is difficult to increase the technical problem of trade conversion rate.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this application, serve to provide a further understanding of the application and to enable other features, objects, and advantages of the application to be more apparent. The drawings and their description illustrate the embodiments of the invention and do not limit it. In the drawings:
FIG. 1 is a flow chart diagram of an advertisement transaction conversion control management method according to an embodiment of the present application;
fig. 2 is a schematic structural diagram of an advertisement transaction conversion control management system according to an embodiment of the present application.
Detailed Description
In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only partial embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
It should be noted that the terms "first," "second," and the like in the description and claims of this application and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It should be understood that the data so used are interchanged under appropriate circumstances such that embodiments of the application described herein are made. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
In this application, the terms "upper", "lower", "left", "right", "front", "rear", "top", "bottom", "inner", "outer", "middle", "vertical", "horizontal", "lateral", "longitudinal", and the like indicate orientations or positional relationships based on the orientations or positional relationships shown in the drawings. These terms are used primarily to better describe the invention and its embodiments and are not intended to limit the indicated systems, elements or components to a particular orientation or to be constructed and operated in a particular orientation.
Moreover, some of the above terms may be used to indicate other meanings besides the orientation or positional relationship, for example, the term "on" may also be used to indicate some kind of attachment or connection relationship in some cases. To those of ordinary skill in the art, the specific meanings of these terms in the present invention are to be understood as specific.
Furthermore, the terms "mounted," "disposed," "provided," "connected," and "sleeved" are to be construed broadly. For example, a fixed connection, a removable connection, or a unitary construction; is a mechanical connection, or an electrical connection; either directly or indirectly through intervening media, or may be internal to, or in communication between, two systems, elements or components. To those of ordinary skill in the art, the specific meanings of the above terms in the present invention are understood according to specific situations.
In the present application, the embodiments and features of the embodiments are combined with each other without conflict. It should be understood that in the description of the present invention, unless otherwise explicitly specified or limited, the term "storage medium" is a variety of media storing computer programs, such as ROM, RAM, magnetic or optical disks. The term "processor" refers to a chip or a circuit having a data Processing function, such as a CPLD (Complex Programmable Logic Device), an FPGA (Field-Programmable Gate array), an MCU (Microcontroller Unit), a PLC (Programmable Logic Controller), and a CPU (Central Processing Unit). The term "electronic device" is any device having data processing and memory functions, and typically includes fixed and mobile terminals. Fixed terminals such as desktop computers and the like. Mobile terminals such as mobile phones, PADs, and mobile robots, etc. Furthermore, the technical features mentioned in the different embodiments of the invention described below are combined with each other as long as they do not conflict with each other.
The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
According to an embodiment of the present invention, as shown in fig. 1, there is provided an advertisement transaction conversion control management method, including the steps of:
s100, acquiring preset delivered advertisement content and information of corresponding delivery equipment, and recording advertisement delivery arrangement of the delivery equipment;
s200, setting an advertisement space-time label corresponding to each advertisement according to the advertisement putting arrangement, wherein the advertisement space-time label is the playing time, the content and the information set of related products of the corresponding advertisement;
s300, setting corresponding contents of a mobile phone display page according to the advertisement space-time label and displaying the contents through a transaction conversion two-dimensional code, wherein the transaction conversion two-dimensional code is independently displayed outside an advertisement display screen;
s400, obtaining customer preferences and adjusting the contents of the mobile phone display page according to the records of the transaction conversion two-dimensional codes scanned by the customers and the advertisement space-time labels.
In a further embodiment, the acquiring information of preset delivered advertisement content and corresponding delivery device, and recording an advertisement delivery schedule of the delivery device includes:
s110, obtaining information of the releasing device, wherein the information comprises but is not limited to the position, the working time and the device state of the releasing device;
s120, obtaining advertisement content preset in the releasing equipment, wherein the advertisement content comprises but is not limited to a merchant to which the advertisement belongs, advertisement releasing time and advertisement releasing duration;
s130, according to the information of the launching devices and the advertisement content, the arrangement and the record of the advertisement content of each launching device are determined.
In a further embodiment, the setting of an advertisement space-time tag corresponding to each advertisement according to the advertisement placement schedule includes:
s210, obtaining the advertisement putting schedule, wherein the advertisement putting schedule comprises but is not limited to the starting time of the put advertisement, the ending time of the put advertisement, the content of the advertisement put in the front section and the content of the advertisement put in the back section;
s220, setting a time-space label corresponding to each advertisement according to the advertisement putting arrangement, wherein the time-space label determines the putting time and the putting equipment of the corresponding advertisement;
and S230, binding the delivery equipment for delivering the advertisement corresponding to the space-time label with the space-time label.
In a further embodiment, the setting of the corresponding contents of the mobile phone display page according to the advertisement space-time tag and the display of the contents of the mobile phone display page through the transaction conversion two-dimensional code, wherein the transaction conversion two-dimensional code is separately displayed outside an advertisement display screen includes:
s310, obtaining advertisement space-time labels to obtain advertisement content items and release time corresponding to the advertisement space-time labels;
s320, setting the content of a mobile phone display page according to the advertisement space-time label, wherein the content of the mobile phone display page corresponds to the advertisement content item of the release time;
s330, converting the link of the mobile phone display page into a two-dimensional code form, and displaying the two-dimensional code as a transaction conversion two-dimensional code.
In a further embodiment, the obtaining client preferences and adjusting the content of the mobile phone display page according to the record of the transaction conversion two-dimensional code scanned by the client and the advertisement space-time label includes:
s410, acquiring a request of a customer for scanning the transaction conversion two-dimensional code and accessing a mobile phone display page, and recording the request under a corresponding customer name;
s420, according to the record under the name of the client, determining the advertisement content with high browsing volume of the client as the favorite content of the client;
s430, managing the content of the mobile phone display page according to the favorite content of the client, and preferentially pushing the advertisement content associated with the favorite content and the corresponding product in the content of the mobile phone display page.
From the above description, it is seen that the present invention achieves the following technical effects:
in this application embodiment, the adoption is through the information that acquires the predetermined advertisement content of putting and the corresponding input device, the record the advertisement input arrangement of input device, the advertisement space-time label that the distribution corresponds sets up corresponding cell-phone show page content and passes through trade conversion two-dimensional code show, scan according to the customer the record of trade conversion two-dimensional code and advertisement space-time label acquires customer's hobby and adjusts cell-phone show page content has realized more accurate popularization and use multidimension advertisement, and then has increased the technological effect of trade conversion rate.
In another embodiment of the present application, as shown in fig. 2, there is included an advertisement transaction conversion control management system including:
the advertisement content management module is used for acquiring preset delivered advertisement content and information of corresponding delivery equipment and recording advertisement delivery arrangement of the delivery equipment;
the advertisement space-time label module is used for setting an advertisement space-time label corresponding to each advertisement according to the advertisement putting arrangement, wherein the advertisement space-time label is the playing time, the content and the information set of related products of the corresponding advertisement;
the display page management module is used for setting corresponding mobile phone display page contents according to the advertisement space-time label and displaying the contents through a transaction conversion two-dimensional code, wherein the transaction conversion two-dimensional code is independently displayed outside an advertisement display screen;
and the display page space-time synchronization module is used for acquiring customer preference and adjusting the content of the mobile phone display page according to the record of the transaction conversion two-dimensional code scanned by the customer and the advertisement space-time label.
In a further such embodiment, the advertising content management module comprises:
the device information acquiring unit is used for acquiring information of the launching device, wherein the information includes but is not limited to the position, the working time and the device state of the launching device;
the advertisement content acquisition unit is used for acquiring advertisement content which is preset in the delivery device and delivered, wherein the advertisement content comprises but is not limited to a merchant to which the advertisement belongs, advertisement delivery time and advertisement delivery duration;
and the advertisement arrangement recording unit is used for determining the arrangement and recording of the advertisement content of each delivery device according to the information of the delivery device and the advertisement content.
In further such embodiments, the advertisement spatiotemporal tag module is to:
an advertisement arrangement obtaining unit, configured to obtain the advertisement placement arrangement, where the advertisement placement arrangement includes, but is not limited to, a start time of a placed advertisement, an end time of a placed advertisement, a content of a previous-segment placed advertisement, and a content of a later-segment placed advertisement;
the space-time label setting unit is used for setting a space-time label corresponding to each advertisement according to the advertisement delivery arrangement, wherein the space-time label determines delivery time and delivery equipment of the corresponding advertisement;
and the space-time label binding unit is used for binding the delivery equipment for delivering the advertisement corresponding to the space-time label with the space-time label.
In a further such embodiment, the display page management module comprises:
the system comprises a space-time label obtaining unit, a time-space label obtaining unit and a time-space label analyzing unit, wherein the space-time label obtaining unit is used for obtaining advertisement space-time labels and obtaining advertisement content items and release time corresponding to the advertisement space-time labels;
the display page setting unit is used for setting the content of the mobile phone display page according to the advertisement space-time label, wherein the content of the mobile phone display page corresponds to the advertisement content item of the release time;
and the display page conversion unit is used for converting the link of the mobile phone display page into a two-dimensional code form and displaying the two-dimensional code as a transaction conversion two-dimensional code.
In a further such embodiment, the show page spatio-temporal synchronization module comprises:
the client recording unit is used for acquiring a request of a client for scanning the transaction conversion two-dimensional code and accessing a mobile phone display page, and recording the request under a corresponding client name;
a client preference confirming unit for determining the advertisement content with high browsing amount of the client as the preference content of the client according to the record under the name of the client;
and the display page synchronization unit is used for managing the content of the mobile phone display page according to the favorite content of the client and preferentially pushing the advertisement content associated with the favorite content and the corresponding product in the content of the mobile phone display page.
In another embodiment of the present application, the following process is included:
s100, personalized management of advertisement content;
s200, advertising space-time labels;
s300, managing display pages of the mobile phone;
s400, managing the fixed two-dimensional codes;
s500, code scanning and space-time synchronization displaying.
In a further such embodiment, the advertising content personalization management comprises:
the method is characterized in that personalized management is carried out on advertisement delivery equipment arranged at each merchant and store, and the position, the working time, the equipment state, the delivery content and the playing arrangement of each delivery content of each advertisement delivery equipment are controlled.
In a further such embodiment, the advertisement spatiotemporal tag comprises:
and (3) distributing space-time labels according to the position, time and release content of each advertisement release device, and accurately grasping information such as start time, cut-to time, front-segment content, rear-segment content and the like of each device and each video.
In a further such embodiment, the cell phone presentation page management, comprising:
according to the display arrangement of each advertisement delivery device, corresponding mobile phone display page contents are set, and a client can browse in the modes of WeChat, Paibao, APP and the like.
In a further such embodiment, the fixed two-dimensional code management comprises:
each advertisement delivery device is configured with a unique corresponding transaction conversion two-dimensional code, and when the device is changed, maintained, returned and the like, the two-dimensional code is also subjected to corresponding change processing.
In a further such embodiment, the code scanning and exhibiting space-time synchronization, comprises:
when the advertisement delivery device plays and propagates, a client can scan the two-dimensional code when seeing the interested content, and at the moment, the system can accurately master the code scanning client used by the client and the playing content being browsed through the space-time synchronous label. When the mobile phone display page is presented for a client, corresponding products or services are preferentially pushed according to the client of the client and interested advertisement contents, and the client can complete a series of operations such as detail understanding, purchasing, reservation, distribution, acquisition and the like of the products or services through the display page, so that the whole business process of advertisement playing, advertisement browsing, advertisement clicking and transaction conversion is completed.
Also included is an embodiment, which is an electronic device including a memory and a processor, wherein the memory stores a computer program, and the computer program is used for implementing the advertisement trade conversion control management method when executed in the processor, and the method includes:
s100, acquiring preset delivered advertisement content and information of corresponding delivery equipment, and recording advertisement delivery arrangement of the delivery equipment;
s200, setting an advertisement space-time label corresponding to each advertisement according to the advertisement putting arrangement, wherein the advertisement space-time label is the playing time, the content and the information set of related products of the corresponding advertisement;
s300, setting corresponding contents of a mobile phone display page according to the advertisement space-time label and displaying the contents through a transaction conversion two-dimensional code, wherein the transaction conversion two-dimensional code is independently displayed outside an advertisement display screen;
s400, obtaining customer preferences and adjusting the contents of the mobile phone display page according to the records of the transaction conversion two-dimensional codes scanned by the customers and the advertisement space-time labels.
In another embodiment, the present invention further provides a readable storage medium, in which a computer program is stored, where the computer program is used to implement the above-mentioned advertisement transaction conversion control management method when executed by a processor, and the method includes:
s100, acquiring preset delivered advertisement content and information of corresponding delivery equipment, and recording advertisement delivery arrangement of the delivery equipment;
s200, setting an advertisement space-time label corresponding to each advertisement according to the advertisement putting arrangement, wherein the advertisement space-time label is the playing time, the content and the information set of related products of the corresponding advertisement;
s300, setting corresponding contents of a mobile phone display page according to the advertisement space-time label and displaying the contents through a transaction conversion two-dimensional code, wherein the transaction conversion two-dimensional code is independently displayed outside an advertisement display screen;
s400, obtaining customer preferences and adjusting the contents of the mobile phone display page according to the records of the transaction conversion two-dimensional codes scanned by the customers and the advertisement space-time labels.
Wherein a readable storage medium is a computer storage medium and also a communication medium. Communication media includes any medium that facilitates transfer of a computer program from one place to another. Computer storage media is any available media that can be accessed by a general purpose or special purpose computer. For example, a readable storage medium is coupled to the processor such that the processor can read information from, and write information to, the readable storage medium. Of course, the readable storage medium is also an integral part of the processor. The processor and the readable storage medium reside in an Application Specific Integrated Circuits (ASIC). Additionally, the ASIC resides in user equipment. Of course, the processor and the readable storage medium may also reside as discrete components in a communication device. The readable storage medium is a read-only memory (ROM), a random-access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
The present invention also provides a program product comprising execution instructions stored in a readable storage medium. The at least one processor of the device reads the execution instructions from the readable storage medium, and the execution of the execution instructions by the at least one processor causes the device to implement the methods provided by the various embodiments described above.
In the above embodiments of the terminal or the server, it should be understood that the Processor is a Central Processing Unit (CPU), other general purpose Processor, a Digital Signal Processor (DSP), or the like. A general purpose processor is a microprocessor or the processor may be any conventional processor or the like. The steps of a method disclosed in connection with the present invention may be embodied directly in a hardware processor, or in a combination of the hardware and software modules within the processor.
It should be noted that the steps illustrated in the flowcharts of the figures are performed in a computer system such as a set of computer-executable instructions and that, although a logical order is illustrated in the flowcharts, in some cases, the steps illustrated or described are performed in an order different than here.
It will be apparent to those skilled in the art that the modules or steps of the present invention described above may be implemented by a general purpose computing device, which is centralized on a single computing device or distributed across a network of computing devices, and optionally implemented by program code executable by the computing device, such that the program code is stored in a storage device and executed by the computing device, and the program code is fabricated into integrated circuit modules, or a plurality of modules or steps thereof are fabricated into a single integrated circuit module. Thus, the present invention is not limited to any specific combination of hardware and software.
The above description is only a preferred embodiment of the present application and is not intended to limit the present application, and various modifications and variations may occur to those skilled in the art. Any modification, equivalent replacement, improvement and the like made within the spirit and principle of the present application shall be included in the protection scope of the present application.
Claims (10)
1. An advertisement transaction conversion control management method, comprising:
acquiring preset delivered advertisement content and information of corresponding delivery equipment, recording advertisement delivery arrangement of the delivery equipment, and recording the advertisement delivery arrangement of the delivery equipment;
setting an advertisement space-time label corresponding to each advertisement according to the advertisement putting arrangement, wherein the advertisement space-time label is the playing time, the content and the information set of related products of the corresponding advertisement;
setting corresponding contents of a mobile phone display page according to the advertisement space-time label and displaying the contents through a transaction conversion two-dimensional code, wherein the transaction conversion two-dimensional code is independently displayed outside an advertisement display screen;
and acquiring customer preferences and adjusting the contents of the mobile phone display page according to the record of the transaction conversion two-dimensional code scanned by the customer and the advertisement space-time label.
2. The method according to claim 1, wherein the obtaining information of preset delivered advertisement content and corresponding delivery device and recording advertisement delivery schedule of the delivery device comprises:
acquiring information of the releasing equipment, wherein the information comprises the position, the working time and the equipment state of the releasing equipment;
acquiring advertisement content preset in the delivery device, wherein the advertisement content comprises a merchant to which an advertisement belongs, advertisement delivery time and advertisement delivery duration;
and determining and recording the advertisement content arrangement of each delivery device according to the information of the delivery devices and the advertisement content.
3. The method of claim 1, wherein setting an advertisement spatiotemporal label corresponding to each advertisement according to the advertisement placement schedule, wherein the advertisement spatiotemporal label is a set of information of playing time, content and related products of the corresponding advertisement, comprises:
acquiring the advertisement putting arrangement, wherein the advertisement putting arrangement comprises the starting time of the put advertisement, the ending time of the put advertisement, the content of the advertisement put at the front section and the content of the advertisement put at the rear section;
setting a time-space label corresponding to each advertisement according to the advertisement putting arrangement, wherein the time-space label determines the putting time and the putting equipment of the corresponding advertisement;
and binding the delivery equipment for delivering the advertisement corresponding to the space-time label with the space-time label.
4. The method of claim 1, wherein the corresponding contents of the mobile phone display page are set according to the advertisement space-time tag and displayed through a transaction conversion two-dimensional code, wherein the transaction conversion two-dimensional code is separately displayed outside an advertisement display screen, and the method comprises the following steps:
acquiring advertisement space-time labels, and acquiring content items and delivery time of advertisements corresponding to the advertisement space-time labels;
setting the content of a mobile phone display page according to the advertisement space-time label, wherein the content of the mobile phone display page corresponds to the advertisement content item of the release time;
and converting the link of the mobile phone display page into a two-dimensional code form, and displaying the two-dimensional code as a transaction conversion two-dimensional code.
5. The system of claim 1, wherein the obtaining of customer preferences and adjusting the content of the cell phone display page based on the customer scanning the record of the transaction translation two-dimensional code and the advertisement space-time tag comprises:
acquiring a request for a customer to scan the transaction conversion two-dimensional code and access a mobile phone display page, and recording the request under a corresponding customer name;
according to the record under the name of the client, determining the advertisement content with high browsing volume of the client as the favorite content of the client;
and managing the contents of the mobile phone display page according to the favorite contents of the client, and preferentially pushing the advertisement contents associated with the favorite contents and the corresponding products in the contents of the mobile phone display page.
6. An advertisement transaction conversion control management system, comprising:
the advertisement content management module is used for acquiring preset delivered advertisement content and information of corresponding delivery equipment and recording advertisement delivery arrangement of the delivery equipment;
the advertisement space-time label module is used for setting an advertisement space-time label corresponding to each advertisement according to the advertisement putting arrangement, wherein the advertisement space-time label is the playing time, the content and the information set of related products of the corresponding advertisement;
the display page management module is used for setting corresponding mobile phone display page contents according to the advertisement space-time label and displaying the contents through a transaction conversion two-dimensional code, wherein the transaction conversion two-dimensional code is independently displayed outside an advertisement display screen;
and the display page space-time synchronization module is used for acquiring customer preference and adjusting the content of the mobile phone display page according to the record of the transaction conversion two-dimensional code scanned by the customer and the advertisement space-time label.
7. The system of claim 6, wherein the advertising content management module comprises:
the device information acquisition unit is used for acquiring information of the throwing device, wherein the information comprises the position, the working time and the device state of the throwing device;
the advertisement content acquisition unit is used for acquiring advertisement content which is preset in the delivery equipment and delivered, wherein the advertisement content comprises a merchant to which the advertisement belongs, advertisement delivery time and advertisement delivery duration;
and the advertisement arrangement recording unit is used for determining the arrangement and recording of the advertisement content of each delivery device according to the information of the delivery device and the advertisement content.
8. The system of claim 6, wherein the advertisement space-time tag module comprises:
an advertisement arrangement acquisition unit, configured to acquire the advertisement placement arrangement, where the advertisement placement arrangement includes a start time of a placed advertisement, an end time of the placed advertisement, a content of a previous-stage placed advertisement, and a content of a later-stage placed advertisement;
the space-time label setting unit is used for setting a space-time label corresponding to each advertisement according to the advertisement delivery arrangement, wherein the space-time label determines delivery time and delivery equipment of the corresponding advertisement;
and the space-time label binding unit is used for binding the delivery equipment for delivering the advertisement corresponding to the space-time label with the space-time label.
9. An electronic device comprising a memory and a processor, the memory storing a computer program, wherein the computer program is executed in the processor to implement the method of any of claims 1 to 5.
10. A storage medium storing a computer program, characterized in that the computer program is executed in a processor to implement the method of any of claims 1 to 5.
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| CN202210051355.8A CN114493691A (en) | 2022-01-17 | 2022-01-17 | Advertisement transaction conversion control management method and system |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN115239371A (en) * | 2022-06-30 | 2022-10-25 | 深圳辉煌明天科技有限公司 | Interactive internet advertisement processing method, device, system and medium |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN115239371A (en) * | 2022-06-30 | 2022-10-25 | 深圳辉煌明天科技有限公司 | Interactive internet advertisement processing method, device, system and medium |
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