CN114445100A - Advertisement scheduling method and device, electronic equipment and computer readable medium - Google Patents
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Abstract
The embodiment of the application provides an advertisement scheduling method, an advertisement scheduling device, electronic equipment and a computer readable medium, and relates to the technical field of Internet. Wherein the method comprises the following steps: performing schedule conflict detection on the advertisement based on multi-dimensional schedule characteristic data of the advertisement to obtain a schedule conflict detection result of the advertisement; and if the scheduling conflict detection result indicates that no scheduling conflict exists, performing scheduling occupation on the advertisement. By the embodiment of the application, the detection efficiency of the scheduling conflict of the advertisement can be effectively improved, and the computing resource and the storage resource for detecting the scheduling conflict of the advertisement can be effectively saved.
Description
Technical Field
The embodiment of the application relates to the technical field of internet, in particular to an advertisement scheduling method, an advertisement scheduling device, electronic equipment and a computer readable medium.
Background
In life, there is a need for advertisers to push advertisements to users to advertise products or services, and online advertising is currently a new form of advertising with the widespread use of networks and computers. In online advertising systems, advertisers pay advertising publishers to deliver their advertisements through web pages, browsers, Application programs (APPs), or other online media.
In order to support the delivery of contract advertisements for a fixed period of time, the online advertisement system needs to have an advertisement scheduling function. Specifically, the core logic of the advertisement scheduling function is advertisement scheduling conflict detection, that is, under the same condition, only one advertisement can be scheduled to be delivered in the same time slot, and if the same advertisement delivery time slot is repeatedly sold to deliver the advertisement, the advertisement scheduling conflict occurs. However, in the prior art, the detection of the advertisement scheduling conflict has the problem of low detection efficiency. Therefore, how to effectively improve the detection efficiency of the schedule conflict of the advertisement becomes a technical problem to be solved urgently at present.
Disclosure of Invention
An object of the embodiments of the present application is to provide an advertisement scheduling method, an advertisement scheduling apparatus, an electronic device, and a computer-readable medium, which are used to solve the technical problem in the prior art how to effectively improve the detection efficiency of advertisement scheduling conflicts.
According to a first aspect of embodiments of the present application, there is provided an advertisement scheduling method. The method comprises the following steps: performing schedule conflict detection on the advertisement based on multi-dimensional schedule characteristic data of the advertisement to obtain a schedule conflict detection result of the advertisement; and if the scheduling conflict detection result indicates that no scheduling conflict exists, performing scheduling occupation on the advertisement.
According to a second aspect of embodiments of the present application, there is provided an advertisement scheduling apparatus. The device comprises: the detection module is used for carrying out scheduling conflict detection on the advertisements based on the multidimensional scheduling characteristic data of the advertisements so as to obtain scheduling conflict detection results of the advertisements; and the scheduling occupation module is used for performing scheduling occupation on the advertisement if the scheduling conflict detection result indicates that no scheduling conflict exists.
According to a third aspect of embodiments herein, there is provided an electronic device comprising: one or more processors; a computer readable medium configured to store one or more programs which, when executed by the one or more processors, cause the one or more processors to implement the ad scheduling method as described in the first aspect of the embodiments above.
According to a fourth aspect of embodiments of the present application, there is provided a computer-readable medium, on which a computer program is stored, which when executed by a processor, implements the advertisement scheduling method as described in the first aspect of the embodiments above.
According to the advertisement scheduling scheme provided by the embodiment of the application, based on multi-dimensional scheduling characteristic data of advertisements, scheduling conflict detection is carried out on the advertisements to obtain a scheduling conflict detection result of the advertisements; and if the scheduling conflict detection result indicates that no scheduling conflict exists, performing scheduling occupation on the advertisement, and comparing with other existing modes, performing scheduling conflict detection on the advertisement through multi-dimensional scheduling characteristic data of the advertisement, so that the scheduling conflict detection efficiency of the advertisement can be effectively improved, and computing resources and storage resources for the scheduling conflict detection of the advertisement can be effectively saved.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1A is a flowchart illustrating steps of a method for scheduling advertisements according to an embodiment of the present disclosure;
FIG. 1B is a diagram illustrating a method for scheduling advertisements according to an embodiment of the present disclosure;
FIG. 1C is a schematic diagram of an advertisement scheduling scenario provided in accordance with an embodiment of the present disclosure;
fig. 1D is a schematic diagram of an advertisement client interacting with an internet of things device according to an embodiment of the present application;
FIG. 2 is a schematic structural diagram of an advertisement scheduling device according to a second embodiment of the present application;
fig. 3 is a schematic structural diagram of an electronic device in a third embodiment of the present application;
fig. 4 is a hardware structure of an electronic device according to a fourth embodiment of the present application.
Detailed Description
The present application will be described in further detail with reference to the following drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings.
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
Referring to fig. 1A, a flowchart illustrating steps of an advertisement scheduling method according to a first embodiment of the present application is shown.
Specifically, the advertisement scheduling method provided by the embodiment includes the following steps:
in step S101, based on the multidimensional scheduling feature data of the advertisement, performing scheduling conflict detection on the advertisement to obtain a scheduling conflict detection result of the advertisement.
In an embodiment of the present application, the multidimensional scheduling feature data includes at least one of: date dimensional scheduling feature data, advertisement space dimensional scheduling feature data, gender dimensional scheduling feature data, age dimensional scheduling feature data, network environment dimensional scheduling feature data, and country dimensional scheduling feature data. For example, the schedule feature data of the date dimension may be 2019, 5, 18, the schedule feature data of the ad spot dimension may be "banner location", the schedule feature data of the gender dimension may be male, the schedule feature data of the age dimension may be 18 to 30 years old, the schedule feature data of the network environment dimension may be a 5G network, the schedule feature data of the country dimension may be china, and the like. In addition, under the same dimension (country, gender, age, etc.), only one advertisement can be scheduled for placement in the same time slot, and if the same time slot is repeatedly sold, a schedule conflict of brand advertisements occurs. It should be understood that the above description is only exemplary, and the embodiments of the present application are not limited in this respect.
In a specific example, when performing schedule conflict detection on an advertisement based on multi-dimensional schedule characteristic data of the advertisement, acquiring at least one advertisement set corresponding to each dimension of schedule characteristic data based on the schedule characteristic data of each dimension in the multi-dimensional schedule characteristic data; obtaining a union set of at least one advertisement set corresponding to the scheduling characteristic data of each dimension to obtain an advertisement union set corresponding to the scheduling characteristic data of each dimension; and solving an intersection of the advertisement union sets corresponding to the scheduling feature data of each dimension, wherein if the intersection result is an empty set, the scheduling conflict detection result is that no scheduling conflict exists. And if the intersection result is a non-empty set, determining that the scheduling conflict detection result is that scheduling conflict exists. The at least one advertisement set corresponding to the schedule characteristic data of each dimension can be understood as at least one set of advertisements with the schedule characteristic data of each dimension. Therefore, by using basic mathematical set operation, the complex scheduling conflict detection function can be completed, the cost is greatly reduced, the interpretability is stronger, the information query is more convenient, and the time space overhead is greatly reduced. It should be understood that the above description is only exemplary, and the embodiments of the present application are not limited in this respect.
In step S102, if the scheduling conflict detection result indicates that there is no scheduling conflict, performing scheduling occupation on the advertisement.
In a specific example, when the advertisement is subjected to schedule occupation, the identifier of the advertisement is added to an advertisement set corresponding to schedule feature data of each dimension in the multi-dimensional schedule feature data. Therefore, the mark of the advertisement is added to the advertisement set corresponding to the scheduling characteristic data of each dimension in the multi-dimensional scheduling characteristic data, and the scheduling position occupation of the advertisement can be effectively realized. It should be understood that the above description is only exemplary, and the embodiments of the present application are not limited in this respect.
In a specific example, as shown in fig. 1B, the advertisement scheduling system obtains, by the storage query device, a set of advertisement IDs corresponding to the options (one-dimensional scheduling characteristics) according to the input multidimensional scheduling characteristics (such as female, russia, banner location, 2020/2, and the like). Then, the corresponding sets of all the options in dimensions such as date, advertising space, gender, age, network environment, country and the like are respectively merged. And then, solving intersection of union sets corresponding to the options of different dimensions. If the intersection result is a non-empty set, it indicates that there has been a scheduling conflict, and the advertisement scheduling occupation fails. If the result of intersection is an empty set, there is no scheduling conflict, and scheduling occupation of the advertisement can be started. And the scheduling and occupying device adds the ID of the advertisement to the set corresponding to all dimension options related to the advertisement to complete the scheduling and occupying of the advertisement. Wherein the schedule placeholder device may be a virtual device for schedule placeholders for advertisements. It should be understood that the above description is only exemplary, and the embodiments of the present application are not limited in this respect.
In a specific example, as shown in fig. 1C, an application program of a mobile terminal performs schedule conflict detection on an advertisement of the application program of the mobile terminal based on multidimensional schedule feature data of the advertisement of a mobile web page to obtain a schedule conflict detection result of the advertisement of the application program of the mobile terminal; and if the scheduling conflict detection result indicates that no scheduling conflict exists, performing scheduling occupation on the advertisement of the application program of the mobile terminal. After the advertisements of the application program of the mobile terminal are scheduled and occupied, when the advertisements of the application program of the mobile terminal can be displayed at the splash screen position (brand advertisement display area) when the application program of the mobile terminal is started, the advertisements are displayed at the splash screen position when the application program of the mobile terminal is started. Therefore, the efficiency of detecting the scheduling conflict of the advertisement can be effectively improved, and the computing resource and the storage resource for detecting the scheduling conflict of the advertisement can be effectively saved. It should be understood that the above description is only exemplary, and the embodiments of the present application are not limited in this respect.
In a specific example, as shown in fig. 1D, the internet of things device obtains a set of advertisement IDs corresponding to the multidimensional scheduling feature data of the received advertisement according to the multidimensional scheduling feature data. Then, the sets of advertisement IDs corresponding to the scheduling feature data of the single dimension are respectively merged. And then, solving the intersection of the union sets of the advertisement IDs corresponding to the scheduling feature data of different dimensions. If the intersection result is a non-empty set, it indicates that there has been a scheduling conflict, and the advertisement scheduling occupation fails. If the result of intersection is an empty set, there is no scheduling conflict, and scheduling occupation of the advertisement can be started. And finally, the Internet of things equipment adds the ID of the advertisement to a set corresponding to scheduling feature data of all dimensions related to the advertisement, so that scheduling occupation of the advertisement is completed. If the internet of things equipment receives an advertisement loading request sent by an advertisement client in the terminal equipment A, the internet of things equipment determines an advertisement requested by the advertisement loading request in the schedule occupation advertisement, generates an advertisement loading response aiming at the advertisement loading request based on the determined advertisement, and finally sends the advertisement loading response to the advertisement client in the terminal equipment A, so that the advertisement client in the terminal equipment A loads the advertisement carried in the advertisement loading response. It should be understood that the above description is only exemplary, and the embodiments of the present application are not limited in this respect.
By the advertisement scheduling method provided by the embodiment of the application, the advertisement is subjected to scheduling conflict detection based on the multidimensional scheduling characteristic data of the advertisement, so that the scheduling conflict detection result of the advertisement is obtained; and if the scheduling conflict detection result indicates that no scheduling conflict exists, performing scheduling occupation on the advertisement, and comparing with other existing modes, performing scheduling conflict detection on the advertisement through multi-dimensional scheduling characteristic data of the advertisement, so that the scheduling conflict detection efficiency of the advertisement can be effectively improved, and computing resources and storage resources for the scheduling conflict detection of the advertisement can be effectively saved.
The advertisement scheduling method provided by the present embodiment may be performed by any suitable device having data processing capabilities, including but not limited to: a camera, a terminal, a mobile terminal, a PC, a server, an in-vehicle device, an entertainment device, an advertising device, a Personal Digital Assistant (PDA), a tablet, a laptop, a handheld game machine, glasses, a watch, a wearable device, a virtual display device, a display enhancement device, or the like.
Referring to fig. 2, a schematic structural diagram of an advertisement scheduling apparatus in the second embodiment of the present application is shown.
The advertisement scheduling device provided by the embodiment comprises: the detection module 201 is configured to perform schedule conflict detection on the advertisement based on multi-dimensional schedule feature data of the advertisement to obtain a schedule conflict detection result of the advertisement; a schedule occupation module 202, configured to perform schedule occupation on the advertisement if the schedule conflict detection result indicates that no schedule conflict exists.
Optionally, the detecting module 201 is specifically configured to: acquiring at least one advertisement set corresponding to each dimension of scheduling feature data based on the scheduling feature data of each dimension in the multi-dimension scheduling feature data; obtaining a union set of at least one advertisement set corresponding to the scheduling characteristic data of each dimension to obtain an advertisement union set corresponding to the scheduling characteristic data of each dimension; and solving an intersection of the advertisement union sets corresponding to the scheduling feature data of each dimension, wherein if the intersection result is an empty set, the scheduling conflict detection result is that no scheduling conflict exists.
Optionally, the schedule occupancy module 202 is specifically configured to: and adding the identification of the advertisement to an advertisement set corresponding to the scheduling characteristic data of each dimension in the multi-dimension scheduling characteristic data.
Optionally, the multidimensional scheduling feature data comprises at least one of: date dimensional scheduling feature data, advertisement space dimensional scheduling feature data, gender dimensional scheduling feature data, age dimensional scheduling feature data, network environment dimensional scheduling feature data, and country dimensional scheduling feature data.
The advertisement scheduling apparatus provided in this embodiment is used to implement the corresponding advertisement scheduling method in the foregoing multiple method embodiments, and has the beneficial effects of the corresponding method embodiments, which are not described herein again.
Fig. 3 is a schematic structural diagram of an electronic device in a third embodiment of the present application; the electronic device may include:
one or more processors 301;
a computer-readable medium 302, which may be configured to store one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the ad scheduling method as described in embodiment one above.
Fig. 4 is a hardware structure of an electronic device according to a fourth embodiment of the present application; as shown in fig. 4, the hardware structure of the electronic device may include: a processor 401, a communication interface 402, a computer-readable medium 403, and a communication bus 404;
wherein the processor 401, the communication interface 402, and the computer-readable medium 403 are in communication with each other via a communication bus 404;
alternatively, the communication interface 402 may be an interface of a communication module, such as an interface of a GSM module;
the processor 401 may be specifically configured to: performing schedule conflict detection on the advertisement based on multi-dimensional schedule characteristic data of the advertisement to obtain a schedule conflict detection result of the advertisement; and if the scheduling conflict detection result indicates that no scheduling conflict exists, performing scheduling occupation on the advertisement.
The computer-readable medium 403 may be, but is not limited to, a Random Access Memory (RAM), a Read-Only Memory (ROM), a Programmable Read-Only Memory (PROM), an Erasable Read-Only Memory (EPROM), an electrically Erasable Read-Only Memory (EEPROM), and the like.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code configured to perform the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication section, and/or installed from a removable medium. The computer program performs the above-mentioned functions defined in the method of the present application when executed by a Central Processing Unit (CPU). It should be noted that the computer readable medium described herein can be a computer readable signal medium or a computer readable storage medium or any combination of the two. The computer readable medium can be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a random access storage media (RAM), a read-only storage media (ROM), an erasable programmable read-only storage media (EPROM or flash memory), an optical fiber, a portable compact disc read-only storage media (CD-ROM), an optical storage media piece, a magnetic storage media piece, or any suitable combination of the foregoing. In the present application, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In this application, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
Computer program code configured to carry out operations for the present application may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may operate over any of a variety of networks: including a Local Area Network (LAN) or a Wide Area Network (WAN) -to the user's computer, or alternatively, to an external computer (e.g., through the internet using an internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions configured to implement the specified logical function(s). In the above embodiments, specific precedence relationships are provided, but these precedence relationships are only exemplary, and in particular implementations, the steps may be fewer, more, or the execution order may be modified. That is, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The modules described in the embodiments of the present application may be implemented by software or hardware. The described modules may also be provided in a processor, which may be described as: a processor includes a detection module and a schedule occupancy module. The names of these modules do not constitute a limitation to the module itself in some cases, for example, the detection module may also be described as a "module that performs scheduling conflict detection on an advertisement based on multidimensional scheduling feature data of the advertisement to obtain a scheduling conflict detection result of the advertisement".
As another aspect, the present application also provides a computer-readable medium, on which a computer program is stored, which when executed by a processor implements the advertisement scheduling method as described in the first embodiment above.
As another aspect, the present application also provides a computer-readable medium, which may be contained in the apparatus described in the above embodiments; or may be present separately and not assembled into the device. The computer readable medium carries one or more programs which, when executed by the apparatus, cause the apparatus to: performing schedule conflict detection on the advertisement based on multi-dimensional schedule characteristic data of the advertisement to obtain a schedule conflict detection result of the advertisement; and if the scheduling conflict detection result indicates that no scheduling conflict exists, performing scheduling occupation on the advertisement.
The expressions "first", "second", "said first" or "said second" used in various embodiments of the present disclosure may modify various components regardless of order and/or importance, but these expressions do not limit the respective components. The above description is only configured for the purpose of distinguishing elements from other elements. For example, the first user equipment and the second user equipment represent different user equipment, although both are user equipment. For example, a first element could be termed a second element, and, similarly, a second element could be termed a first element, without departing from the scope of the present disclosure.
When an element (e.g., a first element) is referred to as being "operably or communicatively coupled" or "connected" (operably or communicatively) to "another element (e.g., a second element) or" connected "to another element (e.g., a second element), it is understood that the element is directly connected to the other element or the element is indirectly connected to the other element via yet another element (e.g., a third element). In contrast, it is understood that when an element (e.g., a first element) is referred to as being "directly connected" or "directly coupled" to another element (a second element), no element (e.g., a third element) is interposed therebetween.
The above description is only a preferred embodiment of the application and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention herein disclosed is not limited to the particular combination of features described above, but also encompasses other arrangements formed by any combination of the above features or their equivalents without departing from the spirit of the invention. For example, the above features may be replaced with (but not limited to) features having similar functions disclosed in the present application.
Claims (10)
1. A method of advertisement scheduling, the method comprising:
performing schedule conflict detection on the advertisement based on multi-dimensional schedule characteristic data of the advertisement to obtain a schedule conflict detection result of the advertisement;
and if the scheduling conflict detection result indicates that no scheduling conflict exists, performing scheduling occupation on the advertisement.
2. The method of claim 1, wherein the performing of schedule conflict detection on the advertisement based on the multidimensional schedule characteristic data of the advertisement to obtain the schedule conflict detection result of the advertisement comprises:
acquiring at least one advertisement set corresponding to each dimension of scheduling feature data based on the scheduling feature data of each dimension in the multi-dimension scheduling feature data;
obtaining a union set of at least one advertisement set corresponding to the scheduling characteristic data of each dimension to obtain an advertisement union set corresponding to the scheduling characteristic data of each dimension;
and solving an intersection of the advertisement union sets corresponding to the scheduling feature data of each dimension, wherein if the intersection result is an empty set, the scheduling conflict detection result is that no scheduling conflict exists.
3. The method of claim 1, wherein the listing placeholder for the advertisement comprises:
and adding the identification of the advertisement to an advertisement set corresponding to the scheduling characteristic data of each dimension in the multi-dimension scheduling characteristic data.
4. The method of any one of claims 1-3, wherein the multidimensional scheduling feature data comprises at least one of:
date dimensional scheduling feature data, advertisement space dimensional scheduling feature data, gender dimensional scheduling feature data, age dimensional scheduling feature data, network environment dimensional scheduling feature data, and country dimensional scheduling feature data.
5. An advertisement scheduling apparatus, the apparatus comprising:
the detection module is used for carrying out scheduling conflict detection on the advertisements based on the multidimensional scheduling characteristic data of the advertisements so as to obtain scheduling conflict detection results of the advertisements;
and the scheduling occupation module is used for performing scheduling occupation on the advertisement if the scheduling conflict detection result indicates that no scheduling conflict exists.
6. The apparatus according to claim 5, wherein the detection module is specifically configured to:
acquiring at least one advertisement set corresponding to each dimension of scheduling feature data based on the scheduling feature data of each dimension in the multi-dimension scheduling feature data;
obtaining a union set of at least one advertisement set corresponding to the scheduling characteristic data of each dimension to obtain an advertisement union set corresponding to the scheduling characteristic data of each dimension;
and solving an intersection of the advertisement union sets corresponding to the scheduling feature data of each dimension, wherein if the intersection result is an empty set, the scheduling conflict detection result is that no scheduling conflict exists.
7. The apparatus of claim 5, wherein the schedule placeholder module is specifically configured to:
and adding the identification of the advertisement to an advertisement set corresponding to the scheduling characteristic data of each dimension in the multi-dimension scheduling characteristic data.
8. The apparatus of any of claims 5-7, wherein the multidimensional scheduling feature data comprises at least one of:
date dimensional scheduling feature data, advertisement space dimensional scheduling feature data, gender dimensional scheduling feature data, age dimensional scheduling feature data, network environment dimensional scheduling feature data, and country dimensional scheduling feature data.
9. An electronic device, the device comprising:
one or more processors;
a computer readable medium configured to store one or more programs,
the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the ad staging method of any of claims 1-4.
10. A computer-readable medium, on which a computer program is stored which, when being executed by a processor, carries out the advertisement scheduling method according to any one of claims 1 to 4.
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| CN109409925A (en) * | 2018-09-04 | 2019-03-01 | 中国平安人寿保险股份有限公司 | Advertisement bidding put-on method, device, terminal and storage medium |
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