CN110619078A - Method and device for pushing information - Google Patents
Method and device for pushing information Download PDFInfo
- Publication number
- CN110619078A CN110619078A CN201910505349.3A CN201910505349A CN110619078A CN 110619078 A CN110619078 A CN 110619078A CN 201910505349 A CN201910505349 A CN 201910505349A CN 110619078 A CN110619078 A CN 110619078A
- Authority
- CN
- China
- Prior art keywords
- house source
- information
- candidate
- source information
- user
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
- G06Q50/10—Services
- G06Q50/16—Real estate
Abstract
The embodiment of the disclosure discloses a method and a device for pushing information. One embodiment of the method comprises: acquiring a house source selection condition corresponding to a user; selecting house source information meeting the house source selection condition from a preset house source information set as candidate house source information, and generating a candidate house source information set; acquiring the house source preference characteristic information of a user; based on the matching relationship between the house source preference characteristic information and the house source characteristic information corresponding to the candidate house source information in the candidate house source information set, selecting the candidate house source information from the candidate house source information set as push information to generate a push information set; and pushing the push information set to the terminal equipment used by the user. The implementation mode realizes targeted information pushing, and can push interested house source information to the user. In addition, the interested house source information is actively pushed to the user, so that the search cost of the user can be saved, and the time spent by the user in searching on the network is reduced.
Description
Technical Field
The embodiment of the disclosure relates to the technical field of computers, in particular to a method and a device for pushing information.
Background
With the rapid development of internet technology, various applications such as house source applications are emerging. Currently, premises applications can provide a user with a large amount of premises information. The user may search for house source information of interest to the user in the house source application.
Disclosure of Invention
The embodiment of the disclosure provides a method and a device for pushing information.
In a first aspect, an embodiment of the present disclosure provides a method for pushing information, where the method includes: acquiring a house source selection condition corresponding to a user; selecting house source information meeting the house source selection condition from a preset house source information set as candidate house source information, and generating a candidate house source information set, wherein the house source information corresponds to house source characteristic information; acquiring the house source preference characteristic information of a user; based on the matching relationship between the house source preference characteristic information and the house source characteristic information corresponding to the candidate house source information in the candidate house source information set, selecting the candidate house source information from the candidate house source information set as push information to generate a push information set; and pushing the push information set to the terminal equipment used by the user.
In some embodiments, obtaining the house source selection condition corresponding to the user includes: analyzing a first house source information group formed by house source information displayed to a user, and determining an attribute value corresponding to a house source attribute in a preset house source attribute group; and generating a house source selection condition corresponding to the user based on the determined attribute value.
In some embodiments, obtaining the property information of the house source preference of the user includes: and analyzing a second house source information group formed by the house source information triggered by the user to determine the house source preference characteristic information.
In some embodiments, selecting candidate house source information from the candidate house source information set as push information based on a matching relationship between the house source preference feature information and house source feature information corresponding to the candidate house source information in the candidate house source information set includes: removing the candidate house source information contained in the second house source information group from the candidate house source information set; and selecting the candidate house source information from the candidate house source information set after the removing operation as the information to be pushed based on the matching relationship between the house source preference characteristic information and the house source characteristic information corresponding to the candidate house source information in the candidate house source information set after the removing operation.
In some embodiments, selecting candidate house source information from the candidate house source information set after the removal operation as information to be pushed based on a matching relationship between the house source preference feature information and the house source feature information corresponding to the candidate house source information in the candidate house source information set after the removal operation includes: inputting the house source preference characteristic information and the house source characteristic information corresponding to the candidate house source information in the candidate house source information set after the removing operation into a target prediction model to obtain a prediction result, wherein the target prediction model is used for predicting the matching degree between the house source preference characteristic information and the house source characteristic information; and selecting the candidate house source information from the candidate house source information set after the removing operation as the pushing information based on the prediction result.
In a second aspect, an embodiment of the present disclosure provides an apparatus for pushing information, the apparatus including: a first acquisition unit configured to acquire a house source selection condition corresponding to a user; the system comprises a first generation unit, a second generation unit and a third generation unit, wherein the first generation unit is configured to select house source information meeting house source selection conditions from a preset house source information set as candidate house source information and generate a candidate house source information set, and the house source information corresponds to house source characteristic information; a second obtaining unit configured to obtain the house source preference characteristic information of the user; the second generation unit is configured to select candidate house source information from the candidate house source information set as push information based on a matching relation between the house source preference characteristic information and house source characteristic information corresponding to the candidate house source information in the candidate house source information set, and generate a push information set; and the pushing unit is configured to push the pushing information set to the terminal equipment used by the user.
In some embodiments, the first obtaining unit is further configured to: analyzing a first house source information group formed by house source information displayed to a user, and determining an attribute value corresponding to a house source attribute in a preset house source attribute group; and generating a house source selection condition corresponding to the user based on the determined attribute value.
In some embodiments, the second obtaining unit is further configured to: and analyzing a second house source information group formed by the house source information triggered by the user to determine the house source preference characteristic information.
In some embodiments, the second generating unit comprises: a removal subunit configured to remove the candidate house source information included in the second house source information group from the candidate house source information set; and the selecting subunit is configured to select the candidate house source information from the candidate house source information set after the removing operation as the information to be pushed based on the matching relationship between the house source preference characteristic information and the house source characteristic information corresponding to the candidate house source information in the candidate house source information set after the removing operation.
In some embodiments, the selecting subunit is further configured to: inputting the house source preference characteristic information and the house source characteristic information corresponding to the candidate house source information in the candidate house source information set after the removing operation into a target prediction model to obtain a prediction result, wherein the target prediction model is used for predicting the matching degree between the house source preference characteristic information and the house source characteristic information; and selecting the candidate house source information from the candidate house source information set after the removing operation as the pushing information based on the prediction result.
In a third aspect, an embodiment of the present disclosure provides an electronic device, including: one or more processors; a storage device having one or more programs stored thereon; when executed by the one or more processors, cause the one or more processors to implement a method as described in any implementation of the first aspect.
In a fourth aspect, embodiments of the present disclosure provide a computer-readable medium on which a computer program is stored, which when executed by a processor implements the method as described in any of the implementations of the first aspect.
According to the method and the device for pushing information provided by the embodiment of the disclosure, the house source selection condition corresponding to the user is obtained, then the house source information meeting the house source selection condition is selected from the preset house source information set to serve as the candidate house source information, the candidate house source information set is generated, then the house source preference characteristic information of the user is obtained, then the candidate house source information is selected from the candidate house source information set to serve as the pushing information based on the matching relationship between the house source preference characteristic information and the house source characteristic information corresponding to the candidate house source information in the candidate house source information set, the pushing information set is generated, and finally the pushing information set is pushed to the terminal equipment used by the user, so that the targeted information pushing is realized, and the house source information interested by the user can be pushed to the user. In addition, according to the scheme provided by the embodiment of the disclosure, the interested house source information is actively pushed to the user, so that the search cost of the user can be saved, and the time spent by the user in searching on the network is reduced.
Drawings
Other features, objects and advantages of the disclosure will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 is an exemplary system architecture diagram in which some embodiments of the present disclosure may be applied;
FIG. 2 is a flow diagram for one embodiment of a method for pushing information, according to the present disclosure;
FIG. 3 is a schematic diagram of one application scenario of a method for pushing information according to the present disclosure;
FIG. 4 is a flow diagram of yet another embodiment of a method for pushing information according to the present disclosure;
FIG. 5 is a schematic block diagram illustrating one embodiment of an apparatus for pushing information in accordance with the present disclosure;
FIG. 6 is a schematic block diagram of a computer system suitable for use with an electronic device to implement some embodiments of the present disclosure.
Detailed Description
The present disclosure is described in further detail below with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant disclosure and are not limiting of the disclosure. It should be noted that, for the convenience of description, only the parts relevant to the related disclosure are shown in the drawings.
It should be noted that, in the present disclosure, the embodiments and features of the embodiments may be combined with each other without conflict. The present disclosure will be described in detail below with reference to the accompanying drawings in conjunction with embodiments.
Fig. 1 shows an exemplary system architecture 100 to which embodiments of the disclosed method for pushing information or apparatus for pushing information may be applied.
As shown in fig. 1, the system architecture 100 may include terminal devices 101, 102, 103, a network 104, and a server 105. The network 104 serves as a medium for providing communication links between the terminal devices 101, 102, 103 and the server 105. Network 104 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
The user may use the terminal devices 101, 102, 103 to interact with the server 105 via the network 104 to receive or send messages or the like. The terminal devices 101, 102, 103 may have installed thereon various communication client applications, such as a web browser application, a house source application, and the like.
The terminal apparatuses 101, 102, and 103 may be hardware or software. When the terminal devices 101, 102, 103 are hardware, they may be various electronic devices including, but not limited to, smart phones, tablet computers, laptop portable computers, desktop computers, and the like. When the terminal apparatuses 101, 102, 103 are software, they can be installed in the electronic apparatuses listed above. It may be implemented as multiple pieces of software or software modules (e.g., to provide distributed services) or as a single piece of software or software module. And is not particularly limited herein.
The server 105 may be a server providing various services, for example, a background server providing support for a house source application installed on the terminal device 101, 102, 103, and the background server may, for example, respond to a house source information obtaining request sent by the terminal device 101, 102, 103, perform corresponding information processing based on the request, and return a processing result (e.g., a generated push information set) to the terminal device.
It should be noted that the method for pushing information provided by some embodiments of the present disclosure is generally performed by the server 105, and accordingly, the apparatus for pushing information is generally disposed in the server 105.
It should be noted that the server may be hardware or software. When the server is hardware, it may be implemented as a distributed server cluster formed by multiple servers, or may be implemented as a single server. When the server is software, it may be implemented as multiple pieces of software or software modules (e.g., to provide distributed services), or as a single piece of software or software module. And is not particularly limited herein.
It should be understood that the number of terminal devices, networks, and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
With continued reference to fig. 2, a flow 200 of one embodiment of a method for pushing information in accordance with the present disclosure is shown. The method for pushing information can be applied to a server (such as the server 105 shown in fig. 1), and comprises the following steps:
step 201, acquiring a house source selection condition corresponding to a user.
In this embodiment, the server may, for example, acquire the source selection condition corresponding to the user to which the terminal device belongs in response to a source information acquisition request sent by the terminal device (e.g., terminal devices 101, 102, 103 shown in fig. 1).
Here, the terminal device may have installed thereon a house source application supported by the server. The terminal device may send the aforementioned room source information acquisition request to the server, for example, in response to a user access request to a target interface in the room source application. The target interface may be, for example, a home page of a house source application, and the like, and is not particularly limited herein. The house source information obtaining request may include, but is not limited to, a user identifier of the user, an interface identifier of the target interface, and the like.
In this embodiment, the house source selection condition may be determined by performing statistical analysis on the house source information that has been presented to the user. The house source information may include, but is not limited to, a business district, a region, a cell where the house source corresponding to the house source is located, a price, a house type, an area, an orientation, a decoration condition, and the like of the house source. The house source selection condition may be used to indicate at least one of the following that the user has seen, for example: business circles, areas, homes, price zones, cells, etc.
As an example, the server may determine, for example, a house source selection condition corresponding to the user periodically based on house source information that has been presented to the user. Thus, in step 201, the server may obtain, for example, the newly determined house source selection condition corresponding to the user from the local.
Step 202, selecting the house source information meeting the house source selection condition from a preset house source information set as candidate house source information, and generating a candidate house source information set.
In this embodiment, after acquiring the house source selection condition corresponding to the user, the server may select, from a preset house source information set, house source information satisfying the house source selection condition as candidate house source information, and generate a candidate house source information set. The house source information set may be stored locally in the server in advance, or may be stored in an information storage device connected to the server, which is not limited herein. In addition, the house source information in the house source information set may correspond to the house source characteristic information. The house source characteristic information may include, for example, but is not limited to, price, click-through rate, etc. of the house source.
Step 203, acquiring the house source preference characteristic information of the user.
In this embodiment, the server may obtain the property information of the house source preference of the user. The property preference characteristic information may include, but is not limited to, an identifier of property information triggered by a user, a selected price interval, and the like. It should be noted that the house source preference characteristic information can be determined based on the house source information that the user has triggered. Here, the server may determine the user's house source preference characteristic information periodically based on the house source information triggered by the user, for example. Thus, the server may obtain the most recently determined home source preference profile information of the user locally, for example.
And step 204, selecting candidate house source information from the candidate house source information set as push information based on the matching relationship between the house source preference characteristic information and the house source characteristic information corresponding to the candidate house source information in the candidate house source information set, and generating a push information set.
In this embodiment, after the server generates the candidate house source information set, the server may select the candidate house source information from the candidate house source information set as the push information based on a matching relationship between the house source preference characteristic information of the user and the house source characteristic information corresponding to the candidate house source information in the candidate house source information set, and generate the push information set.
Wherein, the push information set can satisfy any one of the following items: the house source information triggered by the user is not included, and the part of the house source information triggered by the user is included.
As an example, the server may obtain a second room source information group formed by the room source information triggered by the user, for example. The room source information in the second room source information group can be correspondingly displayed frequently. The frequency of presentation may be the frequency with which the corresponding house source information has been presented to the user. The server may select candidate house source information from the candidate house source information set as the push information in the following manner: removing the candidate house source information which is contained in the second house source information group and has the corresponding display frequency not higher than a frequency threshold value from the candidate house source information set; and selecting the candidate house source information from the candidate house source information set after the removal operation as push information to generate a push information set based on the matching relationship between the house source preference characteristic information and the house source characteristic information corresponding to the candidate house source information in the candidate house source information set after the removal operation.
In addition, the server may determine, for example, a matching degree between the house source preference characteristic information of the user and the house source characteristic information corresponding to the candidate house source information in the candidate house source information set after the removing operation by using various similarity calculation methods (e.g., cosine similarity or Jaccard coefficient). And then the server can select the candidate house source information from the candidate house source information set after the removing operation as the pushing information based on the determined matching degree. For example, the candidate house source information with the matching degree between the corresponding house source characteristic information and the house source preference characteristic information of the user not lower than the threshold of the matching degree (for example, 0.5) is selected as the push information.
And step 205, pushing the push information set to the terminal equipment used by the user.
In this embodiment, the server may push the push information set to a terminal device used by the user, so that the terminal device displays the push information in the push information set to the user. For example, the terminal device may load the push information in the push information set onto the target interface.
With continued reference to fig. 3, fig. 3 is a schematic diagram of an application scenario of the method for pushing information according to the present embodiment. In the application scenario of fig. 3, a smart phone of user a may have a house source application installed thereon, which is supported by a server. The server may locally store a house source information set, a house source selection condition corresponding to the user a, and house source preference feature information of the user a. And each house source information in the house source information set corresponds to the house source characteristic information. The smart phone can respond to an access request of the user A to the home page of the house source application and send a house source information acquisition request to the server. The server may obtain the newly stored house source selection condition corresponding to the user a in response to receiving the house source information obtaining request. Then, the server can select the house source information meeting the house source selection condition from the house source information set as candidate house source information, and generate the selected candidate house source information into a candidate house source information set. Then, the server may obtain the newly stored property source preference feature information of the user a. Then, the server may perform a removal operation on at least a part of the candidate house source information included in the second house source information group in the candidate house source information set based on a second house source information group formed by the house source information clicked by the user a, so as to obtain a candidate house source information set after the removal operation. Then, the server may select, based on a matching relationship between the house source preference feature information of the user a and the house source feature information corresponding to the candidate house source information in the candidate house source information set after the removal operation, the candidate house source information from the candidate house source information set after the removal operation as the push information, and generate the push information set from the selected push information. Finally, the server may push the pushed information set to the smart phone, so that the smart phone loads the pushed information in the pushed information set to the home page.
According to the method provided by the embodiment of the disclosure, the house source selection condition corresponding to the user is obtained, then the house source information meeting the house source selection condition is selected from the preset house source information set to serve as the candidate house source information, the candidate house source information set is generated, then the house source preference characteristic information of the user is obtained, then the candidate house source information is selected from the candidate house source information set to serve as the pushing information based on the matching relation between the house source preference characteristic information and the house source characteristic information corresponding to the candidate house source information in the candidate house source information set, the pushing information set is generated, and finally the pushing information set is pushed to the terminal equipment used by the user, so that the targeted information pushing is achieved, and the house source information interested by the user can be pushed to the user. In addition, according to the scheme provided by the embodiment of the disclosure, the interested house source information is actively pushed to the user, so that the search cost of the user can be saved, and the time spent by the user in searching on the network is reduced.
With further reference to fig. 4, a flow diagram 400 of yet another embodiment of a method for pushing information in accordance with the present disclosure is shown. The method for pushing information can be applied to a server (such as the server 105 shown in fig. 1), and comprises the following steps:
step 401, a first room source information group formed by the room source information displayed to the user is analyzed, an attribute value corresponding to a room source attribute in a preset room source attribute group is determined, and a room source selection condition corresponding to the user is generated based on the determined attribute value.
In this embodiment, for example, the server may analyze a first room information group formed by room information that has been shown to a user to which the terminal device belongs in response to a room information acquisition request sent by the terminal device (e.g., terminal devices 101, 102, and 103 shown in fig. 1), determine an attribute value corresponding to a room attribute in a preset room attribute group, and generate a room selection condition corresponding to the user based on the determined attribute value. For example, the server may piece the determined attribute values into a house source selection condition according to a specified splicing rule.
Here, the terminal device may have installed thereon a house source application supported by the server. The terminal device may send the aforementioned room source information acquisition request to the server, for example, in response to a user access request to a target interface in the room source application. The target interface may be, for example, a home page of a house source application, and the like, and is not particularly limited herein. The house source information obtaining request may include, but is not limited to, a user identifier of the user, an interface identifier of the target interface, and the like.
The house source information may include, but is not limited to, a business district, a region, a cell where the house source corresponding to the house source is located, a price, a house type, an area, an orientation, a decoration condition, and the like of the house source. The house-source attributes may include, for example, but are not limited to, business circles, areas, cells, price intervals, house types, and the like. It should be understood that the aforementioned property groups of the house resources can be set according to actual needs, and are not specifically limited herein.
Here, assuming that the aforementioned property group of house resources includes a price interval, the server may calculate, for example, an average value of prices included in the house resource information in the first house resource information group. The server may then calculate the product between the average and a preset ratio (e.g., 15%, etc.). The server may then for example take the difference between the average and the product as a lower limit of the price interval and the sum between the average and the product as an upper limit of the price interval.
Step 402, selecting the house source information meeting the house source selection condition from a preset house source information set as candidate house source information, and generating a candidate house source information set.
In this embodiment, after generating the house source selection condition corresponding to the user, the server may select the house source information meeting the house source selection condition from the preset house source information set as candidate house source information, and generate a candidate house source information set. The house source information set may be stored locally in the server in advance, or may be stored in an information storage device connected to the server, which is not limited herein.
It should be noted that each piece of house source information in the house source information set may correspond to house source characteristic information. The house source characteristic information may include, for example, but is not limited to, price, click-through rate, etc. of the house source.
Step 403, analyzing a second room source information group formed by the room source information triggered by the user, and determining the room source preference characteristic information of the user.
In this embodiment, in order to improve that the subsequently determined push information more satisfies the preference of the user, the server may analyze a second room source information group formed by the room source information triggered by the user, and determine the room source preference characteristic information of the user. The house source preference characteristic information may include, but is not limited to, an identification of house source information triggered by the user, a selected price interval, and the like, for example.
In step 404, the candidate house source information included in the second house source information group is removed from the candidate house source information set.
In this embodiment, in order to push the house source information that the user has not triggered (e.g., clicked on) to the user, the server may remove the candidate house source information included in the second house source information group from the candidate house source information set.
Step 405, inputting the house source preference characteristic information and the house source characteristic information corresponding to the candidate house source information in the removed candidate house source information set into a target prediction model to obtain a prediction result, wherein the target prediction model is used for predicting the matching degree between the house source preference characteristic information and the house source characteristic information.
In this embodiment, the server may input the house source preference characteristic information of the user and the house source characteristic information corresponding to the candidate house source information in the removed candidate house source information set into the target prediction model to obtain the prediction result. The target prediction model can be used for predicting the matching degree between the house source preference characteristic information and the house source characteristic information. The prediction result may include a matching degree between the house source preference characteristic information of the user and the house source characteristic information corresponding to the candidate house source information in the candidate house source information set after the removing operation.
It should be noted that the target prediction Model may be obtained by training using a Naive Bayes Model (NBM), a Support Vector Machine (SVM), an xgboost (extrem grapientboosting), a Convolutional Neural Network (CNN), and the like, which is not specifically limited herein.
And step 406, based on the prediction result, selecting the candidate house source information from the removed candidate house source information set as push information, and generating a push information set.
In this embodiment, the server may select, based on the obtained prediction result, candidate house source information from the candidate house source information set after the removal operation as push information, and generate a push information set. For example, the server may select candidate house source information, as push information, of which the matching degree between the corresponding house source characteristic information and the house source preference characteristic information of the user is not lower than a matching degree threshold (e.g., 0.5).
Step 407, pushing the push information set to the terminal device used by the user.
In this embodiment, the server may push the push information set to a terminal device used by the user, so that the terminal device displays the push information in the push information set to the user. For example, the terminal device may load the push information in the push information set onto the target interface.
As can be seen from fig. 4, compared with the embodiment corresponding to fig. 2, the flow 400 of the method for pushing information in this embodiment highlights steps of expanding the method for obtaining the house source selection condition corresponding to the user, obtaining the house source preference feature information of the user, and selecting the candidate house source information from the candidate house source information set as the pushing information. Therefore, the scheme described in the embodiment can realize diversified information processing, and can make the push information in the push information set more conform to the preference of the user.
With further reference to fig. 5, as an implementation of the methods shown in the above-mentioned figures, the present disclosure provides an embodiment of an apparatus for pushing information, which corresponds to the method embodiment shown in fig. 2, and which is particularly applicable to various electronic devices.
As shown in fig. 5, the apparatus 500 for pushing information of the present embodiment may include: the first obtaining unit 501 is configured to obtain a house source selection condition corresponding to a user; the first generating unit 502 is configured to select house source information meeting the house source selection condition from a preset house source information set as candidate house source information, and generate a candidate house source information set, wherein the house source information corresponds to house source characteristic information; the second obtaining unit 503 is configured to obtain the property information of the house source preference of the user; the second generating unit 504 is configured to select candidate house source information from the candidate house source information set as push information based on a matching relationship between the house source preference characteristic information and house source characteristic information corresponding to the candidate house source information in the candidate house source information set, and generate a push information set; the push unit 505 is configured to push the set of push information to the terminal device used by the user.
In the present embodiment, in the apparatus 500 for pushing information: for specific processing of the first obtaining unit 501, the first generating unit 502, the second obtaining unit 503, the second generating unit 504 and the pushing unit 505 and technical effects brought by the processing, reference may be made to the related descriptions of step 201, step 202, step 203, step 204 and step 205 in the embodiment shown in fig. 2, and details are not repeated here.
In some optional implementations of this embodiment, the first obtaining unit 501 may be further configured to: analyzing a first house source information group formed by house source information displayed to a user, and determining an attribute value corresponding to a house source attribute in a preset house source attribute group; and generating a house source selection condition corresponding to the user based on the determined attribute value.
In some optional implementations of this embodiment, the second obtaining unit 503 may be further configured to: and analyzing a second house source information group formed by the house source information triggered by the user to determine the house source preference characteristic information.
In some optional implementations of this embodiment, the second generating unit 504 may include: a removal subunit (not shown in the figure) configured to remove the candidate house source information included in the second house source information group from the candidate house source information set; and the selecting subunit (not shown in the figure) is configured to select the candidate house source information from the candidate house source information set after the removing operation as the information to be pushed based on the matching relationship between the house source preference characteristic information and the house source characteristic information corresponding to the candidate house source information in the candidate house source information set after the removing operation.
In some optional implementations of this embodiment, the selecting subunit may be further configured to: inputting the house source preference characteristic information and the house source characteristic information corresponding to the candidate house source information in the candidate house source information set after the removing operation into a target prediction model to obtain a prediction result, wherein the target prediction model is used for predicting the matching degree between the house source preference characteristic information and the house source characteristic information; and selecting the candidate house source information from the candidate house source information set after the removing operation as the pushing information based on the prediction result.
According to the device provided by the embodiment of the disclosure, the house source selection condition corresponding to the user is obtained, then the house source information meeting the house source selection condition is selected from the preset house source information set to serve as the candidate house source information, the candidate house source information set is generated, then the house source preference characteristic information of the user is obtained, then the candidate house source information is selected from the candidate house source information set to serve as the pushing information based on the matching relation between the house source preference characteristic information and the house source characteristic information corresponding to the candidate house source information in the candidate house source information set, the pushing information set is generated, and finally the pushing information set is pushed to the terminal equipment used by the user, so that the targeted information pushing is achieved, and the house source information interested by the user can be pushed to the user. In addition, according to the scheme provided by the embodiment of the disclosure, the interested house source information is actively pushed to the user, so that the search cost of the user can be saved, and the time spent by the user in searching on the network is reduced.
Referring now to FIG. 6, a schematic diagram of an electronic device (e.g., server 105 of FIG. 1) 600 suitable for use in implementing embodiments of the present disclosure is shown. The terminal device in the embodiments of the present disclosure may include, but is not limited to, a mobile terminal such as a mobile phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a vehicle terminal (e.g., a car navigation terminal), and the like, and a fixed terminal such as a digital TV, a desktop computer, and the like. The electronic device shown in fig. 6 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 6, electronic device 600 may include a processing means (e.g., central processing unit, graphics processor, etc.) 601 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)602 or a program loaded from a storage means 608 into a Random Access Memory (RAM) 603. In the RAM 603, various programs and data necessary for the operation of the electronic apparatus 600 are also stored. The processing device 601, the ROM 602, and the RAM 603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.
Generally, the following devices may be connected to the I/O interface 605: input devices 606 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 607 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; a storage device 608 including, for example, a hard disk; and a communication device 609. The communication means 609 may allow the electronic device 600 to communicate with other devices wirelessly or by wire to exchange data. While fig. 6 illustrates an electronic device 600 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided. Each block shown in fig. 6 may represent one device or may represent multiple devices as desired.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 609, or may be installed from the storage means 608, or may be installed from the ROM 602. The computer program, when executed by the processing device 601, performs the above-described functions defined in the methods of embodiments of the present disclosure.
It should be noted that the computer readable medium of the embodiments of the present disclosure may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In embodiments of the disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In embodiments of the present disclosure, however, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device. The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: acquiring a house source selection condition corresponding to a user; selecting house source information meeting the house source selection condition from a preset house source information set as candidate house source information, and generating a candidate house source information set, wherein the house source information corresponds to house source characteristic information; acquiring the house source preference characteristic information of a user; based on the matching relationship between the house source preference characteristic information and the house source characteristic information corresponding to the candidate house source information in the candidate house source information set, selecting the candidate house source information from the candidate house source information set as push information to generate a push information set; and pushing the push information set to the terminal equipment used by the user.
Computer program code for carrying out operations for embodiments of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present disclosure may be implemented by software or hardware. Here, the name of the unit does not constitute a limitation to the unit itself in some cases, and for example, the acquiring unit may also be described as a "unit that acquires a house source selection condition corresponding to the user".
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other embodiments in which any combination of the features described above or their equivalents does not depart from the spirit of the disclosure. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.
Claims (12)
1. A method for pushing information, comprising:
acquiring a house source selection condition corresponding to a user;
selecting house source information meeting the house source selection condition from a preset house source information set as candidate house source information, and generating a candidate house source information set, wherein the house source information corresponds to house source characteristic information;
acquiring the house source preference characteristic information of the user;
based on the matching relationship between the house source preference characteristic information and the house source characteristic information corresponding to the candidate house source information in the candidate house source information set, selecting the candidate house source information from the candidate house source information set as push information to generate a push information set;
and pushing the push information set to the terminal equipment used by the user.
2. The method of claim 1, wherein the obtaining of the house source selection condition corresponding to the user comprises:
analyzing a first house source information group formed by the house source information displayed to the user, and determining an attribute value corresponding to the house source attribute in a preset house source attribute group;
and generating a house source selection condition corresponding to the user based on the determined attribute value.
3. The method according to claim 1 or 2, wherein the obtaining of the property information of the user's house source preference comprises:
and analyzing a second house source information group formed by the house source information triggered by the user, and determining the house source preference characteristic information.
4. The method according to claim 3, wherein the selecting, from the candidate house source information set, the candidate house source information as the push information based on the matching relationship between the house source preference characteristic information and the house source characteristic information corresponding to the candidate house source information in the candidate house source information set comprises:
removing candidate house source information contained in the second house source information group from the candidate house source information set;
and selecting candidate house source information from the candidate house source information set after the removal operation as information to be pushed based on the matching relationship between the house source preference characteristic information and the house source characteristic information corresponding to the candidate house source information in the candidate house source information set after the removal operation.
5. The method according to claim 4, wherein the selecting, based on the matching relationship between the house source preference characteristic information and the house source characteristic information corresponding to the candidate house source information in the removed candidate house source information set, the candidate house source information from the removed candidate house source information set as the information to be pushed comprises:
inputting the house source preference characteristic information and the house source characteristic information corresponding to the candidate house source information in the removed candidate house source information set into a target prediction model to obtain a prediction result, wherein the target prediction model is used for predicting the matching degree between the house source preference characteristic information and the house source characteristic information;
and selecting candidate house source information from the removed candidate house source information set as push information based on the prediction result.
6. An apparatus for pushing information, comprising:
a first acquisition unit configured to acquire a house source selection condition corresponding to a user;
the first generation unit is configured to select house source information meeting the house source selection condition from a preset house source information set to serve as candidate house source information, and generate a candidate house source information set, wherein the house source information corresponds to the house source characteristic information;
a second obtaining unit configured to obtain the property information of the house source preference of the user;
a second generation unit, configured to select candidate house source information from the candidate house source information set as push information based on a matching relationship between the house source preference characteristic information and house source characteristic information corresponding to the candidate house source information in the candidate house source information set, and generate a push information set;
a pushing unit configured to push the pushed information set to a terminal device used by the user.
7. The apparatus of claim 6, wherein the first obtaining unit is further configured to:
analyzing a first house source information group formed by the house source information displayed to the user, and determining an attribute value corresponding to the house source attribute in a preset house source attribute group;
and generating a house source selection condition corresponding to the user based on the determined attribute value.
8. The apparatus of claim 6 or 7, wherein the second obtaining unit is further configured to:
and analyzing a second house source information group formed by the house source information triggered by the user, and determining the house source preference characteristic information.
9. The apparatus of claim 8, wherein the second generating unit comprises:
a removal subunit configured to remove the candidate house source information included in the second house source information group from the candidate house source information set;
and the selecting subunit is configured to select the candidate house source information from the candidate house source information set after the removing operation as the information to be pushed based on the matching relationship between the house source preference characteristic information and the house source characteristic information corresponding to the candidate house source information in the candidate house source information set after the removing operation.
10. The apparatus of claim 9, wherein the selecting subunit is further configured to:
inputting the house source preference characteristic information and the house source characteristic information corresponding to the candidate house source information in the removed candidate house source information set into a target prediction model to obtain a prediction result, wherein the target prediction model is used for predicting the matching degree between the house source preference characteristic information and the house source characteristic information;
and selecting candidate house source information from the removed candidate house source information set as push information based on the prediction result.
11. An electronic device, comprising:
one or more processors;
a storage device having one or more programs stored thereon,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-5.
12. A computer-readable medium, on which a computer program is stored, wherein the program, when executed by a processor, implements the method of any one of claims 1-5.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910505349.3A CN110619078B (en) | 2019-06-12 | 2019-06-12 | Method and device for pushing information |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910505349.3A CN110619078B (en) | 2019-06-12 | 2019-06-12 | Method and device for pushing information |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN110619078A true CN110619078A (en) | 2019-12-27 |
| CN110619078B CN110619078B (en) | 2022-10-14 |
Family
ID=68921243
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201910505349.3A Active CN110619078B (en) | 2019-06-12 | 2019-06-12 | Method and device for pushing information |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN110619078B (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111311358A (en) * | 2020-01-20 | 2020-06-19 | 北京无限光场科技有限公司 | Information processing method and device and electronic equipment |
| CN111310031A (en) * | 2020-01-20 | 2020-06-19 | 北京无限光场科技有限公司 | House resource information display method, device, terminal and storage medium |
| CN112699289A (en) * | 2020-12-30 | 2021-04-23 | 上海瑞家信息技术有限公司 | House resource information aggregation display method and device, electronic equipment and computer readable medium |
| CN112907323A (en) * | 2021-02-24 | 2021-06-04 | 深圳市房多多网络科技有限公司 | House resource information pushing method and device and electronic equipment |
| CN115187150A (en) * | 2022-09-13 | 2022-10-14 | 绿城科技产业服务集团有限公司 | Talent apartment distribution method and system based on intelligent park management platform |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104123398A (en) * | 2014-08-15 | 2014-10-29 | 百度在线网络技术（北京）有限公司 | Information pushing method and device |
| EP3316586A1 (en) * | 2016-02-01 | 2018-05-02 | Baidu Online Network Technology (Beijing) Co., Ltd. | Information pushing method and device |
| CN109783741A (en) * | 2019-01-31 | 2019-05-21 | 北京百度网讯科技有限公司 | Method and apparatus for pushed information |
| CN109783726A (en) * | 2018-12-21 | 2019-05-21 | 深圳市戴德梁行土地房地产评估有限公司 | A kind of real estate big data computation processing method and its system |
-
2019
- 2019-06-12 CN CN201910505349.3A patent/CN110619078B/en active Active
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104123398A (en) * | 2014-08-15 | 2014-10-29 | 百度在线网络技术（北京）有限公司 | Information pushing method and device |
| EP3316586A1 (en) * | 2016-02-01 | 2018-05-02 | Baidu Online Network Technology (Beijing) Co., Ltd. | Information pushing method and device |
| CN109783726A (en) * | 2018-12-21 | 2019-05-21 | 深圳市戴德梁行土地房地产评估有限公司 | A kind of real estate big data computation processing method and its system |
| CN109783741A (en) * | 2019-01-31 | 2019-05-21 | 北京百度网讯科技有限公司 | Method and apparatus for pushed information |
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111311358A (en) * | 2020-01-20 | 2020-06-19 | 北京无限光场科技有限公司 | Information processing method and device and electronic equipment |
| CN111310031A (en) * | 2020-01-20 | 2020-06-19 | 北京无限光场科技有限公司 | House resource information display method, device, terminal and storage medium |
| CN111311358B (en) * | 2020-01-20 | 2023-05-30 | 北京有竹居网络技术有限公司 | Information processing method and device and electronic equipment |
| CN111310031B (en) * | 2020-01-20 | 2023-08-18 | 北京有竹居网络技术有限公司 | House source information display method, device, terminal and storage medium |
| CN112699289A (en) * | 2020-12-30 | 2021-04-23 | 上海瑞家信息技术有限公司 | House resource information aggregation display method and device, electronic equipment and computer readable medium |
| CN112907323A (en) * | 2021-02-24 | 2021-06-04 | 深圳市房多多网络科技有限公司 | House resource information pushing method and device and electronic equipment |
| CN115187150A (en) * | 2022-09-13 | 2022-10-14 | 绿城科技产业服务集团有限公司 | Talent apartment distribution method and system based on intelligent park management platform |
Also Published As
| Publication number | Publication date |
|---|---|
| CN110619078B (en) | 2022-10-14 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN110619078B (en) | Method and device for pushing information | |
| CN107944481B (en) | Method and apparatus for generating information | |
| CN112650841A (en) | Information processing method and device and electronic equipment | |
| CN108600329B (en) | Method and equipment for pushing information and displaying information | |
| CN111291258A (en) | Recommendation method and device for searching hot words, electronic equipment and readable medium | |
| CN110866040A (en) | User portrait generation method, device and system | |
| CN110781373A (en) | List updating method and device, readable medium and electronic equipment | |
| CN111897950A (en) | Method and apparatus for generating information | |
| CN109992719B (en) | Method and apparatus for determining push priority information | |
| CN110059172B (en) | Method and device for recommending answers based on natural language understanding | |
| CN111273830A (en) | Data display method and device, electronic equipment and computer readable medium | |
| CN111680799A (en) | Method and apparatus for processing model parameters | |
| CN112836128A (en) | Information recommendation method, device, equipment and storage medium | |
| CN110619101B (en) | Method and apparatus for processing information | |
| CN111798251A (en) | Verification method and device of house source data and electronic equipment | |
| CN112307393A (en) | Information issuing method and device and electronic equipment | |
| CN116109374A (en) | Resource bit display method, device, electronic equipment and computer readable medium | |
| CN113220922B (en) | Image searching method and device and electronic equipment | |
| CN109684015B (en) | Interface data loading method and device, electronic equipment and storage medium | |
| CN111597439A (en) | Information processing method and device and electronic equipment | |
| CN113592607A (en) | Product recommendation method and device, storage medium and electronic equipment | |
| CN111563797A (en) | House source information processing method and device, readable medium and electronic equipment | |
| CN111597438B (en) | House source information display method and device and electronic equipment | |
| CN113283115B (en) | Image model generation method and device and electronic equipment | |
| CN113177174B (en) | Feature construction method, content display method and related device |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant | ||
| TR01 | Transfer of patent right |
Effective date of registration: 20230419 Address after: Room 802, Information Building, 13 Linyin North Street, Pinggu District, Beijing, 101299 Patentee after: Beijing youzhuju Network Technology Co.,Ltd. Address before: No. 715, 7th floor, building 3, 52 Zhongguancun South Street, Haidian District, Beijing 100081 Patentee before: Beijing infinite light field technology Co.,Ltd. |
|
| TR01 | Transfer of patent right |