CN114339323A - Method and system for distributing electronic resources, storage medium and equipment - Google Patents
Method and system for distributing electronic resources, storage medium and equipment Download PDFInfo
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Abstract
The invention discloses a method for distributing electronic resources, which comprises the steps of firstly distributing a first batch of electronic resources to a plurality of active users to obtain a target user set; then, based on an active user and a target user set, obtaining a first target parameter representing the similarity of the active user and the target user set; obtaining a second target parameter representing the similarity between the active user and the target user set based on the first target parameter; acquiring a target active user of which the second target parameter is greater than or equal to the target parameter threshold value based on the second target parameter and the target parameter threshold value; and finally, distributing a second batch of electronic resources to the target active users. Through twice distribution, the accuracy of electronic resource distribution can be improved.
Description
Technical Field
The invention relates to the technical field of network live broadcast, in particular to a method, a system, a storage medium and equipment for distributing electronic resources.
Background
On a webcast platform, to facilitate a user's participation in a live interaction, the platform often has some activity, such as issuing an electronic resource (e.g., a coupon) to the user so that the user can actively participate in the platform interaction using the coupon. However, the coupon issuing to the user is costly, cannot be performed blindly, and is expected to be performed as much as possible to the target user so as to obtain a better promotion effect. As a result, existing electronic resource allocations are too blind to allocate electronic resources to many non-target users, resulting in a stuttering of the live platform allocation of electronic resources.
Disclosure of Invention
In view of the above, the present invention has been made to provide a method and system, storage medium, device for allocating electronic resources that overcome or at least partially solve the above-mentioned problems.
On one hand, the present application provides the following technical solutions through an embodiment of the present application:
a method of distributing electronic resources for a live webcast platform, the method comprising:
allocating a first batch of electronic resources to a plurality of active users, wherein the active users are users participating in interaction with the live webcast platform within a first preset time;
obtaining a target set of users, the target set of users including the active users that have used the first batch of electronic resources;
based on the active users and the target user set, obtaining a first target parameter representing the similarity of the active users and the target user set;
obtaining a second target parameter representing the similarity between the active user and the target user set based on the first target parameter;
acquiring a target active user of which the second target parameter is greater than or equal to the target parameter threshold value based on the second target parameter and the target parameter threshold value;
allocating a second batch of electronic resources to the target active users.
Optionally, the obtaining a first target parameter representing a similarity between the active user and the target user set based on the active user and the target user set specifically includes:
acquiring a live broadcast room set in which the active users and the target user centralized users jointly participate in interaction within the first preset time based on log data of the network live broadcast platform;
based on the live broadcast room set, obtaining a third target parameter representing the interaction time length of the active users participating in the live broadcast room set and a fourth target parameter representing the interaction time length of the target user set participating in the live broadcast room set;
acquiring a fifth target parameter representing the interaction difference degree between the active user and the set of target users participating in the live broadcast room set based on the third target parameter and the fourth target parameter;
and acquiring a first target parameter representing the similarity of the active user and the target user set based on the fifth target parameter.
Optionally, the obtaining, based on the live broadcast room set, a third target parameter representing an interaction duration ratio of the active user to the live broadcast room set and a fourth target parameter representing an interaction duration ratio of the target user set to the live broadcast room set specifically include:
the third target parameter is obtained according to the following formula:
wherein, PuRRepresenting a third target parameter of the interaction duration ratio of the active user u to the live broadcast room set R in a second preset time period;
r is live room in the live room set R, wurIs the active user u is participating in the live room r for the interaction duration within the second preset time period,
the total duration of the active user u participating in the interaction of all live broadcast rooms in the live broadcast room set R in the second preset time period is shown;
the fourth target parameter is obtained according to the following formula:
wherein, PvRRepresenting a fourth target parameter of the interaction duration ratio of the users v in the target user set to participate in the live broadcast room set R in the second preset time period;
r is live room in the live room set R, wvrIs the time length for which the user v participates in the live broadcast room r within the second preset time period,
and the total duration of the interaction of the user v participating in all the live broadcast rooms in the live broadcast room set R in the second preset time period.
Optionally, the obtaining, based on the third target parameter and the fourth target parameter, a fifth target parameter representing a degree of difference between the active user and the target user concentrated user participating in the live broadcast room set interaction specifically includes:
the fifth target parameter is obtained according to the following formula:
wherein, p'urIs normalized pur，p'vrIs normalized pvr。
Optionally, the obtaining, based on the fifth target parameter, a first target parameter representing similarity between the active user and the target user set includes:
the first target parameter is obtained according to the following formula:
wherein s isuvA first target parameter representing the similarity between an active user u and a user v, wherein w is a weight coefficient, the value is between 0 and 1, and Ru∪RvL is the number of live broadcast room union sets where the active user u and the user v participate in the interaction;
minduis the minimum fifth target parameter, maxd, of the active user u and the target user setuIs the maximum fifth target parameter of the active user u and the target user set.
Optionally, the obtaining, based on the first target parameter, a second target parameter representing similarity between the active user and the target user set specifically includes:
the second target parameter is obtained according to the following formula:
wherein ss (u, C) is a second target parameter for representing the similarity between the active user u and the target user set C; cuThe N users with the highest similarity to u in the target user set C are provided, and N is a constant.
Optionally, the allocating the first batch of electronic resources to the multiple active users specifically includes:
acquiring an active user set based on log data of the live webcast platform, wherein the active user set comprises users participating in interaction with the live webcast platform within the first preset time;
and screening out a plurality of active users from the active user set, and distributing a first batch of electronic resources to the plurality of active users.
On the other hand, the present application provides a system for distributing electronic resources through another embodiment of the present application, where the system is used for a live webcast platform, and the system includes:
the first allocation module is used for allocating a first batch of electronic resources to a plurality of active users, wherein the active users are users participating in interaction with the live webcast platform within a first preset time;
a first obtaining module to obtain a target set of users, the target set of users including the active users that have used the first batch of electronic resources;
a second obtaining module, configured to obtain, based on the active user and the target user set, a first target parameter representing user similarity between the active user and the target user set;
a third obtaining module, configured to obtain, based on the first target parameter, a second target parameter representing similarity between the active user and the target user set;
a fourth obtaining module, configured to obtain, based on the second target parameter and a target parameter threshold, a target active user for which the second target parameter is greater than or equal to the target parameter threshold;
and the second distribution module is used for distributing a second batch of electronic resources to the target active users.
The invention discloses a readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the above-mentioned method.
The invention discloses an electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, the processor performing the steps of the method.
One or more technical solutions provided in the embodiments of the present application have at least the following technical effects or advantages:
in one or more embodiments of the present invention, a method for allocating electronic resources includes allocating a first batch of electronic resources to a plurality of active users, where the active users are users participating in interaction with a live webcast platform within a first preset time; then obtaining a target user set composed of the active users who have used the first batch of electronic resources; then, based on the active user and the target user set, obtaining a first target parameter representing the similarity of the active user and the target user set; obtaining a second target parameter representing the similarity between the active user and the target user set based on the first target parameter; acquiring a target active user of which the second target parameter is greater than or equal to the target parameter threshold value based on the second target parameter and the target parameter threshold value; and finally, distributing a second batch of electronic resources to the target active users. Therefore, the second batch of electronic resources are distributed to the target active users similar to the active users using the first batch of electronic resources, the active users using the first batch of electronic resources are the target users of the platform, and the target active users similar to the active users are the target users of the platform, so that the accuracy of electronic resource distribution can be improved through two-time distribution, and the electronic resource distribution process of the live broadcast platform is efficient and smooth.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on the drawings without creative efforts.
FIG. 1 is a flow diagram of a method of allocating electronic resources in one embodiment of the invention;
FIG. 2 is a system architecture diagram for allocating electronic resources in one embodiment of the invention.
Detailed Description
The embodiment of the application improves the accuracy of electronic resource distribution of a live network platform by providing a method, a system, a storage medium and equipment for distributing electronic resources.
In order to solve the technical problems, the general idea of the embodiment of the application is as follows:
a method for distributing electronic resources is used for a live network broadcast platform, and comprises the steps of firstly distributing a first batch of electronic resources to a plurality of active users, wherein the active users are users participating in interaction with the live network broadcast platform within a first preset time; then obtaining a target user set composed of the active users who have used the first batch of electronic resources; then, based on the active user and the target user set, obtaining a first target parameter representing the similarity of the active user and the target user set; obtaining a second target parameter representing the similarity between the active user and the target user set based on the first target parameter; acquiring a target active user of which the second target parameter is greater than or equal to the target parameter threshold value based on the second target parameter and the target parameter threshold value; and finally, distributing a second batch of electronic resources to the target active users.
Therefore, the second batch of electronic resources are distributed to the target active users similar to the active users using the first batch of electronic resources, the active users using the first batch of electronic resources are the target users of the platform, and the target active users similar to the active users are the target users of the platform, so that the accuracy of electronic resource distribution can be improved through two times of distribution.
In order to better understand the technical solution, the technical solution will be described in detail with reference to the drawings and the specific embodiments.
First, it is stated that the term "and/or" appearing herein is merely one type of associative relationship that describes an associated object, meaning that three types of relationships may exist, e.g., a and/or B may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.
Example one
The present embodiment provides a method for distributing electronic resources, which is used for a live webcast platform, and referring to fig. 1, the method of the present embodiment includes the following steps:
s101, distributing a first batch of electronic resources to a plurality of active users, wherein the active users are users participating in interaction with the live network broadcast platform within a first preset time;
s102, obtaining a target user set, wherein the target user set comprises the active users using the first batch of electronic resources;
s103, obtaining a first target parameter representing the similarity of the active user and the target user set based on the active user and the target user set;
s104, obtaining a second target parameter representing the similarity between the active user and the target user set based on the first target parameter;
s105, obtaining a target active user of which the second target parameter is greater than or equal to the target parameter threshold value based on the second target parameter and the target parameter threshold value;
and S106, distributing a second batch of electronic resources to the target active users.
It should be noted that, the user or the active user in this embodiment may be a person participating in live broadcast interaction, or may be an electronic device participating in live broadcast interaction, such as an intelligent robot. The electronic resource in this embodiment may be an electronic resource such as a coupon, a consumption coupon, or the like.
The method for allocating the electronic resources provided by the embodiment can be suitable for a scene of allocating the electronic resources to the live broadcast users on the network live broadcast platform. The method may be performed by an apparatus for allocating electronic resources, which may be implemented by means of software and/or hardware, typically integrated in a terminal, such as a server corresponding to a live webcast platform.
Referring to fig. 1, the method of the present embodiment is performed as follows:
firstly, S101 is executed, and a first batch of electronic resources are distributed to a plurality of active users, wherein the active users are users participating in interaction with the live webcasting platform within a first preset time.
In a specific implementation process, the distribution in this embodiment may also be referred to as delivery; the first preset time may be set as needed, for example, the past 7 days or the past 30 days, etc. The first batch of electronic resources in this embodiment refers to electronic resources released for the first time, and the quantity of the first batch of electronic resources is not limited and may be set as needed, but as an optional embodiment, in order to ensure that the quantity of the target user set obtained subsequently after the first batch of electronic resources is allocated can be used as a basis for comparing the similarity, and excessive electronic resources are not wasted, the quantity of the first batch of electronic resources may be selected to be 1 to 10 ten thousand. The first batch of electronic resources are distributed without pertinence only for obtaining a subsequent target user set and used as a basis for similarity comparison, so that the first batch of electronic resources are distributed as little as possible, and the invalid delivery of the electronic resources is avoided.
As an optional embodiment, the allocating a first batch of electronic resources to a plurality of active users specifically includes: acquiring an active user set based on log data of the live webcast platform, wherein the active user set comprises users participating in interaction with the live webcast platform within the first preset time; and screening out a plurality of active users from the active user set, and distributing a first batch of electronic resources to the plurality of active users.
In the specific implementation process, the log data refers to objective data left by live broadcast activities of a live broadcast platform, and is not selected by artificial subjective factors. The active users can be obtained from the log data according to whether the users participate in the interaction of the live webcast platform within the first preset time, and therefore an active user set is formed. The plurality of active users may be randomly selected from the active user set, and the number of the active users is not limited in the embodiment.
Next, S102 is executed to obtain a target user set, where the target user set includes the active users that have used the first batch of electronic resources.
In a specific implementation process, after the first batch of electronic resources are released, a plurality of active users receive the electronic resources, and may or may not participate in live broadcast interaction by using the electronic resources. Active users that participate in live interaction with electronic resources may be users who are interested in the electronic resources, and therefore, active users who have used the first electronic resources may be considered as high-quality target users.
And executing S103, and obtaining a first target parameter representing the similarity between the active user and the target user set based on the active user and the target user set.
In a specific implementation process, after the target user set is obtained, in order to subsequently allocate a second batch of electronic resources, a target active user needs to be obtained first. For this purpose, first a first target parameter characterizing the similarity between the active user and the target user set is obtained. .
As an optional embodiment, the obtaining, based on the active user and the target user set, a first target parameter representing a similarity between the active user and a user in the target user set specifically includes:
s113, acquiring a live broadcast room set in which the active users and the target user centralized users jointly participate in interaction within the first preset time based on log data of the network live broadcast platform;
s123, based on the live broadcast room set, obtaining a third target parameter representing the interaction time length ratio of the active users participating in the live broadcast room set and a fourth target parameter representing the interaction time length ratio of the concentrated users participating in the live broadcast room set;
s133, acquiring a fifth target parameter representing the interaction difference degree between the active user and the target user set user participating in the live broadcast room set based on the third target parameter and the fourth target parameter;
s143, obtaining a first target parameter representing the similarity between the active users and the target user set based on the fifth target parameter. .
In a specific implementation procedure, in S123, as an alternative embodiment, the third target parameter may be obtained according to the following formula:
wherein, PuRRepresenting a third target parameter of the interaction duration ratio of the active user u to the live broadcast room set R in a second preset time period;
r is live room in the live room set R, wurIs the active user u is participating in the live room r for the interaction duration within the second preset time period,
the total duration of the active user u participating in the interaction of all live broadcast rooms in the live broadcast room set R in the second preset time period is shown;
wherein the content of the first and second substances,
representing the interaction duration w of an active user u participating in a live broadcast room rurAccount for the total duration of its interaction
The larger the ratio, the more the active user u invests in the live broadcast room r, then purThe larger the value is, the larger the third target parameter representing the interaction duration ratio of the active user u and the live broadcast room set R in the second preset time period is.
The fourth target parameter is obtained according to the following formula:
wherein, PvRRepresenting a fourth target parameter of the interaction duration ratio of the users v in the target user set to participate in the live broadcast room set R in the second preset time period;
r is live room in the live room set R, wvrIs the time length for which the user v participates in the live broadcast room r within the second preset time period,
and the total duration of the interaction of the user v participating in all the live broadcast rooms in the live broadcast room set R in the second preset time period.
The principle of this formula can be referred to as PuRAnd will not be described in detail herein.
The second preset time may be set as required, for example, the last 30 days or the last 60 days.
In S133, as an alternative embodiment, the fifth target parameter may be obtained according to the following formula:
wherein, p'urIs normalized pur，p'vrIs normalized pvr。
The principle of this formula is: the difference degree of the interaction between the active user and the target user in the live broadcast room set is composed of two parts, wherein one part is the relative watching difference of the active user u and the user v to each live broadcast room in the live broadcast room set R
The other part is the absolute value of the difference between the third target variable and the fourth target variable
The reason why the two parts need to be considered simultaneously is that the relative viewing difference between the live broadcasting rooms represents the viewing difference of a single live broadcasting room, the absolute value of the difference value between the third target parameter and the fourth target parameter represents the overall difference of the viewing set R, and the viewing difference between the users u and v can be reflected more accurately by comprehensively considering the two parts.
In S143, as an alternative embodiment, the first target parameter may be obtained according to the following formula:
wherein s isuvRepresenting similarity of active users u and vA first target parameter, w is a weight coefficient, and takes a value between 0 and 1, | Ru∪RvL is the number of live broadcast room union sets where the active user u and the user v participate in the interaction;
wherein the content of the first and second substances,
minduis the minimum fifth target parameter, maxd, of the active user u and the target user setuIs the maximum fifth target parameter of the active user u and the target user set.
It should be noted that the principle of the above formula is: the final similarity of u and v is composed of two parts, one part is the interaction similarity sd between u and vuvRepresenting the difference between the distribution of the duration of the interaction between u and v in the live room; the other part is
The contact ratio of the live broadcast room set interaction is shown, the value of w can be the average value of the similarity of two parts of a target user identified in a recent period of time in the history data, and if the first part (namely the interaction similarity sd) is founduv) The average value of (a) increases, the value of w increases, and conversely, the value of w decreases.
The reason for considering both of these parts is: the degree of overlap of the set of viewing live rooms can most directly indicate how similar users u and v are participating in the interaction, but if users u and v are similar even though the live rooms participating in the interaction, but the absolute values of the time and the distribution of the interaction are greatly different, their degree of similarity is not so high.
And executing S104, and obtaining a second target parameter representing the similarity between the active user and the target user set based on the first target parameter.
In the specific implementation process, as the first target parameter can only represent the similarity between the active user u and the target user concentrated user v, in order to obtain the subsequent target active users, a second batch of electronic resources are allocated. In this embodiment, a second target parameter representing similarity between an active user and a target user set is obtained first, and the second target parameter is used as a basis for determining a target active user.
For example, the second target parameter may be obtained according to the following formula:
wherein ss (u, C) is a second target parameter for representing the similarity between the active user u and the target user set C;
Cuthe N users with the highest similarity to u in the target user set C are provided, and N is a constant.
It should be noted that the principle of the second target parameter calculation formula is: the similarity of the active user u and the target user set C can be calculated by the user closest to the similarity of the active user in C, so that N users with the highest similarity to u are found in the formula first, and the average value of the similarity between the users and u is calculated.
And then, executing S105, and obtaining the target active users of which the second target parameters are greater than or equal to the target parameter threshold value based on the second target parameters and the target parameter threshold value.
In a specific implementation process, the target parameter threshold may be set as needed, and exemplarily, ss (u, C) is obtained by calculation according to the method of S101-S104 for users in the target user set, and is sorted from large to small, and a 95% quantile is taken as the threshold. The threshold may be lowered if more users are placed with increased coverage, or increased otherwise.
Because the second target parameter represents the similarity between the active users and the target user set, the active users with the second target parameter being greater than or equal to the target parameter threshold have higher similarity with the target user set, the active users have higher possibility of actively participating in interaction by using the electronic resources, and are used as the target active users to allocate the second batch of electronic resources, so that the accuracy of electronic resource allocation is improved.
In addition, it should be noted that, in this embodiment, the number of the second batch of electronic resources is not limited, and may be determined as needed. However, the first batch of electronic resource allocation is random allocation, and the second batch of electronic resource allocation is purposefully accurate allocation only for determining the target active user. Therefore, in order to improve the accuracy of the allocation, the number of the second batch of electronic resources may be set to be larger than the number of the first batch of electronic resources.
Next, S106 is executed, and a second batch of electronic resources is allocated to the target active users.
In a specific implementation process, the number of the target active users may be multiple, and after the target active users are determined, the live webcasting platform directly allocates the second batch of electronic resources to the target active users.
The following describes a process of obtaining the first target parameter by the method of the embodiment with a practical example:
suppose that active user u watches live rooms a, b, c and user v watches live rooms a, b, d, then the set of live rooms that u and v watch together are a and b.
u view live rooms a, b and c for 100s, 50s and 50s respectively, and v view live rooms a, b and d for 30s, 60s and 60s respectively, so that u and v participate in interaction duration w of each live roomurAccount for the total duration of its interaction
The ratio of (A) to (B):
computing
Obtaining after normalization:
computing
Therefore, the temperature of the molten metal is controlled,
suppose maxdu＝0.14,mindu＝0.0
The weight coefficient w is 0.35, and thus, the first target parameter:
the technical scheme in the embodiment of the application at least has the following technical effects or advantages:
the method comprises the steps that first, a first batch of electronic resources are distributed to a plurality of active users, wherein the active users are users participating in interaction with a live network platform within first preset time; then obtaining a target user set composed of the active users who have used the first batch of electronic resources; then, based on the active user and the target user set, obtaining a first target parameter representing the similarity of the active user and the target user set; obtaining a second target parameter representing the similarity between the active user and the target user set based on the first target parameter; acquiring a target active user of which the second target parameter is greater than or equal to the target parameter threshold value based on the second target parameter and the target parameter threshold value; and finally, distributing a second batch of electronic resources to the target active users. Therefore, the second batch of electronic resources are distributed to the target active users similar to the active users using the first batch of electronic resources, the active users using the first batch of electronic resources are the target users of the platform, and the target active users similar to the active users are the target users of the platform, so that the accuracy of electronic resource distribution can be improved through two-time distribution, and the electronic resource distribution process of the live broadcast platform is efficient and smooth.
Example two
Based on the same inventive concept as the embodiment, the embodiment provides a system for distributing electronic resources, which is used for a live webcast platform, and referring to fig. 2, the system includes:
the first allocation module is used for allocating a first batch of electronic resources to a plurality of active users, wherein the active users are users participating in interaction with the live webcast platform within a first preset time;
a first obtaining module to obtain a target set of users, the target set of users including the active users that have used the first batch of electronic resources;
a second obtaining module, configured to obtain, based on the active user and the target user set, a first target parameter representing user similarity between the active user and the target user set;
a third obtaining module, configured to obtain, based on the first target parameter, a second target parameter representing similarity between the active user and the target user set;
a fourth obtaining module, configured to obtain, based on the second target parameter and a target parameter threshold, a target active user for which the second target parameter is greater than or equal to the target parameter threshold;
and the second distribution module is used for distributing a second batch of electronic resources to the target active users.
Since the system for allocating electronic resources described in this embodiment is a system used for implementing the method for allocating electronic resources described in the first embodiment of this application, a person skilled in the art can understand the specific implementation manner of the system of this embodiment and various variations thereof based on the method for allocating electronic resources described in the first embodiment of this application, and therefore, how to implement the method in the first embodiment using the system in this embodiment is not described in detail here. It is within the scope of the present application to provide a system for implementing the method for allocating electronic resources in the embodiments of the present application.
Based on the same inventive concept as in the previous embodiments, embodiments of the present invention further provide a readable storage medium, on which a computer program is stored, which when executed by a processor implements the steps of any of the methods described above.
Based on the same inventive concept as in the previous embodiments, an embodiment of the present invention further provides an electronic device, which includes a memory, a processor, and a computer program stored on the memory and executable on the processor, and the processor implements the steps of any one of the methods when executing the program.
While preferred embodiments of the present invention have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all such alterations and modifications as fall within the scope of the invention.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.
Claims (10)
1. A method for distributing electronic resources for a live webcast platform, the method comprising:
allocating a first batch of electronic resources to a plurality of active users, wherein the active users are users participating in interaction with the live webcast platform within a first preset time;
obtaining a target set of users, the target set of users including the active users that have used the first batch of electronic resources;
based on the active users and the target user set, obtaining a first target parameter representing the similarity of the active users and the target user set;
obtaining a second target parameter representing the similarity between the active user and the target user set based on the first target parameter;
acquiring a target active user of which the second target parameter is greater than or equal to the target parameter threshold value based on the second target parameter and the target parameter threshold value;
allocating a second batch of electronic resources to the target active users.
2. The method of claim 1, wherein obtaining a first target parameter characterizing user similarity between the active user and the target user set based on the active user and the target user set comprises:
acquiring a live broadcast room set in which the active users and the target user centralized users jointly participate in interaction within the first preset time based on log data of the network live broadcast platform;
based on the live broadcast room set, obtaining a third target parameter representing the interaction time length of the active users participating in the live broadcast room set and a fourth target parameter representing the interaction time length of the target user set participating in the live broadcast room set;
acquiring a fifth target parameter representing the interaction difference degree between the active user and the set of target users participating in the live broadcast room set based on the third target parameter and the fourth target parameter;
and acquiring a first target parameter representing the similarity of the active user and the target user set based on the fifth target parameter.
3. The method according to claim 2, wherein the obtaining, based on the live broadcast room set, a third target parameter characterizing a ratio of an interaction duration of the active user to the live broadcast room set and a fourth target parameter characterizing a ratio of an interaction duration of the target user set to the live broadcast room set includes:
the third target parameter is obtained according to the following formula:
wherein, PuRRepresenting a third target parameter of the interaction duration ratio of the active user u to the live broadcast room set R in a second preset time period;
r is live room in the live room set R, wurIs that active user u is in said secondParticipating in the interactive duration of the live broadcast room r in a preset time period,
the total duration of the active user u participating in the interaction of all live broadcast rooms in the live broadcast room set R in the second preset time period is shown;
the fourth target parameter is obtained according to the following formula:
wherein, PvRRepresenting a fourth target parameter of the interaction duration ratio of the users v in the target user set to participate in the live broadcast room set R in the second preset time period;
r is live room in the live room set R, wvrIs the time length for which the user v participates in the live broadcast room r within the second preset time period,
and the total duration of the interaction of the user v participating in all the live broadcast rooms in the live broadcast room set R in the second preset time period.
4. The method of claim 3, wherein obtaining a fifth target parameter that represents a degree of difference between the active user and the target user group user participating in the live broadcast room set interaction based on the third target parameter and the fourth target parameter comprises:
the fifth target parameter is obtained according to the following formula:
wherein, p'urIs normalized pur，p′vrIs normalized pvr。
5. The method according to claim 4, wherein the obtaining a first target parameter characterizing similarity between the active user and the target user set based on the fifth target parameter specifically includes:
the first target parameter is obtained according to the following formula:
wherein s isuvA first target parameter representing the similarity between an active user u and a user v, wherein w is a weight coefficient, the value is between 0 and 1, and Ru∪RvL is the number of live broadcast room union sets where the active user u and the user v participate in the interaction;
6. The method of claim 5, wherein obtaining a second target parameter characterizing similarity between the active user and the set of target users based on the first target parameter comprises:
the second target parameter is obtained according to the following formula:
wherein ss (u, C) is a second target parameter for representing the similarity between the active user u and the target user set C;
Cuis N with the highest similarity to u in the target user set CUser, N is a constant.
7. The method of claim 1, wherein said allocating a first plurality of electronic resources to a plurality of active users comprises:
acquiring an active user set based on log data of the live webcast platform, wherein the active user set comprises users participating in interaction with the live webcast platform within the first preset time;
and screening out a plurality of active users from the active user set, and distributing a first batch of electronic resources to the plurality of active users.
8. A system for distributing electronic resources for a live webcast platform, the system comprising:
the first allocation module is used for allocating a first batch of electronic resources to a plurality of active users, wherein the active users are users participating in interaction with the live webcast platform within a first preset time;
a first obtaining module to obtain a target set of users, the target set of users including the active users that have used the first batch of electronic resources;
a second obtaining module, configured to obtain, based on the active user and the target user set, a first target parameter representing user similarity between the active user and the target user set;
a third obtaining module, configured to obtain, based on the first target parameter, a second target parameter representing similarity between the active user and the target user set;
a fourth obtaining module, configured to obtain, based on the second target parameter and a target parameter threshold, a target active user for which the second target parameter is greater than or equal to the target parameter threshold;
and the second distribution module is used for distributing a second batch of electronic resources to the target active users.
9. A readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 7.
10. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the steps of the method of any of claims 1-7 are implemented when the program is executed by the processor.
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