CN114303352A

CN114303352A - Push content processing method and device, electronic equipment and storage medium

Info

Publication number: CN114303352A
Application number: CN201980099735.5A
Authority: CN
Inventors: 蔡绮芊
Original assignee: Guangdong Oppo Mobile Telecommunications Corp Ltd; Shenzhen Huantai Technology Co Ltd
Current assignee: Guangdong Oppo Mobile Telecommunications Corp Ltd; Shenzhen Huantai Technology Co Ltd
Priority date: 2019-11-05
Filing date: 2019-11-05
Publication date: 2022-04-08
Also published as: WO2021087747A1

Abstract

The application discloses a processing method and device of push content, electronic equipment and a storage medium, and relates to the technical field of electronic equipment. The method is applied to the electronic equipment, and comprises the following steps: the electronic equipment receives push content to be displayed to a target user, acquires a user portrait of the target user when the push content meets a specified sensitive condition, determines sensitive push content corresponding to the user portrait from the push content according to the user portrait of the target user, and shields the sensitive push content. According to the processing method and device for the push content, the electronic device and the storage medium, when the received push content meets the specified sensitive condition, the user portrait of the target user is obtained, and the sensitive push content is determined according to the user portrait for shielding, so that the problems that the user experience is influenced and the push conversion rate is influenced due to the fact that inappropriate content is displayed to the user are solved.

Description

Push content processing method and device, electronic equipment and storage medium

Technical Field

The present application relates to the technical field of electronic devices, and in particular, to a method and an apparatus for processing push content, an electronic device, and a storage medium.

Background

With the development of science and technology, electronic equipment is more and more widely used and has more and more functions, and the electronic equipment becomes one of the necessary things in daily life of people. Currently, electronic devices may be used to present various content for reading or use by a user.

Disclosure of Invention

In view of the foregoing problems, the present application provides a method and an apparatus for processing push content, an electronic device, and a storage medium to solve the foregoing problems.

In a first aspect, an embodiment of the present application provides a processing method for pushing content, which is applied to an electronic device, and the method includes: the electronic equipment receives push content to be displayed to a target user; when the push content meets a specified sensitive condition, acquiring a user portrait of the target user; according to the user portrait of the target user, sensitive push content corresponding to the user portrait is determined from the push content; the sensitive push content is masked.

In a second aspect, an embodiment of the present application provides a processing apparatus for pushing content, which is applied to an electronic device, and the apparatus includes: the push content receiving module is used for receiving push content to be displayed to a target user by the electronic equipment; the user portrait acquisition module is used for acquiring a user portrait of the target user when the pushed content meets a specified sensitive condition; the sensitive push content determining module is used for determining sensitive push content corresponding to the user portrait from the push content according to the user portrait of the target user; and the sensitive push content shielding module is used for shielding the sensitive push content.

In a third aspect, an embodiment of the present application provides an electronic device, including a memory and a processor, the memory being coupled to the processor, the memory storing instructions, and the processor performing the above method when the instructions are executed by the processor.

In a fourth aspect, the present application provides a computer-readable storage medium, in which a program code is stored, and the program code can be called by a processor to execute the above method.

The electronic equipment receives push content to be displayed to a target user, obtains a user portrait of the target user when the push content meets a specified sensitive condition, determines sensitive push content corresponding to the user portrait from the push content according to the user portrait of the target user, and shields the sensitive push content.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

Fig. 1 is a schematic diagram of an application environment that can be used in a push content processing method provided by an embodiment of the present application;

fig. 2 is a flowchart illustrating a method for processing push content according to an embodiment of the present application;

fig. 3 is a flowchart illustrating a processing method of push content according to another embodiment of the present application;

fig. 4 is a flowchart illustrating an embodiment of step S202 of the push content processing method illustrated in fig. 3 of the present application;

fig. 5 is a flowchart illustrating a further embodiment of step S202 of the push content processing method illustrated in fig. 3 of the present application;

fig. 6 is a flowchart illustrating a further embodiment of step S202 of the push content processing method illustrated in fig. 3 of the present application;

fig. 7 is a flowchart illustrating step S206 of the push content processing method illustrated in fig. 3 of the present application;

fig. 8 is a flowchart illustrating step S207 of the push content processing method illustrated in fig. 3 of the present application;

fig. 9 is a flowchart illustrating a step S210 of the push content processing method illustrated in fig. 3 of the present application;

fig. 10 is a block diagram illustrating a module of a device for processing push content according to an embodiment of the present application;

fig. 11 is a block diagram of an electronic device for executing a method for processing push content according to an embodiment of the present application;

fig. 12 illustrates a storage unit for storing or carrying program codes for implementing a processing method of push content according to an embodiment of the present application.

Detailed Description

In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application.

The operator typically achieves operational objectives by pushing content to the electronic device. Generally, an operator obtains a user portrait before pushing, wherein the user portrait is also called a user role, and is an effective tool for delineating a target user, a contact user appeal and a design direction, and the user portrait is widely applied in various fields. User portrait generally contains portrait characteristics of a plurality of dimensions to characterize user's appearance, to the promotion activity, every activity all need to correspond some user portrait characteristics, all user portrait characteristics that the activity is aimed at can form the activity portrait, through activity portrait and user portrait contrast, the user portrait that contains portrait characteristics of the activity portrait circles into the active crowd, can generate the active crowd of promotion activity, in order to carry out the activity to this active crowd and put, in order to realize target user's accurate circle and get, unified, the propelling movement in batches again, in order to promote the click rate and the resource utilization ratio of propelling movement content, the negative effects of useless propelling movement information to user experience is minimized simultaneously.

Because the prior target user circling is completed in a manual operation mode, batch pushing is performed after the target users are determined, and the target users are displayed on all target electronic equipment, the target user screening excessively depends on the behavior of a server, a secondary judgment process is lacked before the display, incomplete user feature screening, unreasonable target user circling and improper content display to the users exist, and therefore the user experience is influenced, and the possibility of pushing conversion rate is reduced. For example, the operator may wish to push a game to users interested in the game, and thus draw all users interested in the game, but may not consider that the game is not suitable for users of a low age, and thus the game is pushed to users of a low age who are not suitable for playing, which may lead to parent complaints and even affect company reputation.

In view of the above problems, the inventors have found through long-term research and provide a processing method, an apparatus, an electronic device, and a storage medium for push content provided in the embodiments of the present application, where a user portrait of a target user is obtained when a received push content meets a specified sensitive condition, and a sensitive push content is determined according to the user portrait for shielding, so as to avoid a problem that inappropriate content is displayed to the user, so that user experience is affected and a push conversion rate is affected. A specific processing method of the push content is described in detail in the following embodiments.

The following description is directed to an environment diagram of a processing method for push content provided in an embodiment of the present application.

Referring to fig. 1, fig. 1 is a schematic diagram illustrating an application environment that can be used in a method for processing push content according to an embodiment of the present application. The electronic device 100 and the operator server 200 are connected in a communication mode to achieve data interaction, for example, the operator server 200 can send push content to the electronic device 100. The electronic device 100 and the operator server 200 may be connected through a data network or a wireless network, when the electronic device 100 and the operator server 200 are connected through the data network, the electronic device 100 and the operator server 200 may be connected through a 2G network, a 3G network, a 4G network, a 5G network, and the like, and when the electronic device 100 and the operator server 200 are connected through the wireless network, the electronic device 100 and the operator server 200 may be connected through a WiFi network, which is not limited herein. The electronic device 100 may be a smart phone, a tablet computer, a wearable electronic device, and the like, and the operator server 200 may be a traditional server, a cloud server, and the like, which are not limited herein.

Referring to fig. 2, fig. 2 is a flowchart illustrating a processing method of push content according to an embodiment of the present application. The processing method of the push content is used for acquiring the user portrait of the target user when the received push content meets the specified sensitive condition, and determining the sensitive push content according to the user portrait for shielding, so that the problems that the user experience is influenced and the push conversion rate is influenced due to the fact that inappropriate content is displayed to the user are solved. In a specific embodiment, the push content processing method is applied to the push content processing apparatus 300 shown in fig. 10 and the electronic device 100 (fig. 11) configured with the push content processing apparatus 300. The specific process of the present embodiment will be described below by taking an electronic device as an example, and it is understood that the electronic device applied in the present embodiment may be a smart phone, a tablet computer, a wearable electronic device, and the like, which is not limited herein. As will be described in detail with respect to the flow shown in fig. 2, the push content processing method may specifically include the following steps:

step S101: the electronic device receives push content to be displayed to a target user.

In this embodiment, the target user may be a user corresponding to the electronic device, that is, the target user is a legal user (owner) corresponding to the electronic device. For example, the electronic device may log in an Identity Document (ID), and then, the user corresponding to the ID of the user logged in by the electronic device may be determined as the target user. For another example, the electronic device may record a biometric unlocking password, for example, the electronic device may record a fingerprint unlocking password, a human face unlocking password, an iris unlocking password, and the like, and then, the user corresponding to the biometric unlocking password recorded by the electronic device may be determined as the target user.

In some embodiments, the electronic device may receive the push content sent by the operator server and use the received push content as the push content to be presented to the target user. The pushed content may include, but is not limited to, advertisements, games, articles, audio, video, links, and the like.

Step S102: and when the pushed content meets a specified sensitive condition, acquiring a user portrait of the target user.

In some embodiments, the electronic device may preset and store a specific sensitive condition, which is used as a judgment basis for pushing the content. The specified sensitive condition may be a comprehensive and multidimensional sensitive condition constructed according to the aspects of regional laws and regulations, national laws and regulations, operation rules, user rules and the like, and the constructed sensitive condition is stored in the electronic device as the specified sensitive condition. For example, the specified sensitive condition may be created according to a picture, a text, an audio, a video, etc. of violation set by a regional law and a national law, may be created according to a link, an application, etc. of violation set by an operation rule, or may be created according to a picture, a text, an audio, a video, an application, etc. of violation set by a user rule, which is not limited herein.

In this embodiment, after acquiring the push content, the electronic device may determine whether the push content meets a specified sensitive condition. When the judgment result represents that the pushed content meets the specified sensitive condition, the user portrait of the target user can be obtained; and when the judgment result represents that the push content does not meet the specified sensitive condition, the push content can be displayed to the target user.

In some embodiments, the specified sensitivity condition may be a first specified sensitivity information list in which a plurality of sensitive contents are recorded, and therefore, after acquiring the push content, the electronic device may compare the push content with the plurality of sensitive contents recorded in the first specified sensitivity information list, determine that the push content satisfies the specified sensitivity condition when the push content includes a content matching any one of the plurality of sensitive contents, and determine that the push content does not satisfy the specified sensitivity condition when the push content does not include a content matching the plurality of sensitive contents. For example, if the plurality of sensitive contents recorded in the first specified sensitive information list include "XX game", it may be determined whether the "XX game" is included in the push content, and when the "XX game" is included in the push content, it may be determined that the push content satisfies the specified sensitive condition, and when the "XX game" is not included in the push content, it may be determined that the push content does not satisfy the specified sensitive condition.

In some embodiments, the specified sensitivity condition may be a second specified sensitivity information list, and the second specified sensitivity information list has a plurality of sensitivity types recorded therein, so that, after acquiring the push content, the electronic device may acquire the type of the push content, and then compare the type of the push content with the plurality of sensitivity types recorded in the second specified sensitivity information list, determine that the push content satisfies the specified sensitivity condition when the type of the push content includes content matching any one of the plurality of sensitivity types, and determine that the push content does not satisfy the specified sensitivity condition when the type of the push content does not include a type matching the plurality of sensitivity types. For example, if the plurality of sensitivity types recorded in the second specified sensitivity information list include "game type", it may be determined whether or not the type of the push content includes "game type", when the type of the push content includes "game type", it may be determined that the push content satisfies the specified sensitivity condition, and when the type of the push content does not include "game type", it may be determined that the push content does not satisfy the specified sensitivity condition.

In some implementations, a user representation of the target user can be obtained when the pushed content satisfies a specified sensitivity condition. The electronic device may obtain a user portrait of a target user in advance and store the user portrait locally, and read the user portrait of the target user from the local when the push content meets a specified sensitivity condition, or obtain the user portrait of the target user from the server when the push content meets the specified sensitivity condition, which is not limited herein.

Step S103: and determining sensitive push content corresponding to the user portrait from the push content according to the user portrait of the target user.

In this embodiment, after acquiring the user portrait of the target user, the electronic device may determine, according to the user portrait of the target user, the sensitive push content corresponding to the user portrait from the push content. In some embodiments, a mapping relationship between a user representation and sensitive content may be pre-established, and the mapping relationship may include a plurality of user representations and a plurality of sensitive content, where the plurality of user representations and the plurality of sensitive content may correspond one-to-one, the plurality of user representations may correspond to one sensitive content, one user representation may correspond to a plurality of sensitive content, and so on. In this embodiment, a user portrait of a target user may be obtained, the user portrait of the target user may be compared with a plurality of user portraits in a mapping relationship established in advance to obtain a user portrait matched with the user portrait of the target user, sensitive content corresponding to the user portrait matched with the user portrait of the target user may be obtained based on the mapping relationship, and after sensitive content corresponding to the user portrait matched with the user portrait of the target user is determined, pushed content matched with the sensitive content corresponding to the user portrait matched with the user portrait of the target user may be searched from the pushed content and determined as sensitive pushed content.

Step S104: the sensitive push content is masked.

In some embodiments, after determining the sensitive pushed content corresponding to the user image from the pushed content, the sensitive pushed content is characterized to have a bad influence on the target user, so that the sensitive pushed content can be shielded, that is, the sensitive pushed content is not shown to the target user, so as to avoid the problem that unsuitable content is shown to the user, so that the user experience is influenced, and the pushing conversion rate is influenced.

According to the processing method of the push content, the electronic device receives the push content to be displayed to a target user, when the push content meets a specified sensitive condition, user portrait of the target user is obtained, the sensitive push content corresponding to the user portrait is determined from the push content according to the user portrait of the target user, and the sensitive push content is shielded, so that the problems that user experience is affected and push conversion rate is affected due to the fact that inappropriate content is displayed to the user are solved by obtaining the user portrait of the target user when the received push content meets the specified sensitive condition and determining the sensitive push content according to the user portrait for shielding.

Referring to fig. 3, fig. 3 is a flowchart illustrating a method for processing push content according to another embodiment of the present application. The method is applied to the electronic device, and will be described in detail with reference to the flow shown in fig. 3, where the method for processing push content specifically includes the following steps:

step S201: the electronic device receives push content to be displayed to a target user.

For detailed description of step S201, please refer to step S101, which is not described herein again.

Step S202: and identifying the push content.

Wherein, the push content needs to be accurately identified to judge whether the push content meets the specified sensitive condition. Therefore, in the embodiment, the push content can be identified to determine whether the push content meets the specified sensitivity condition through the identification. In some embodiments, text information in the push content and picture information in the push content may be identified to respectively determine whether the text information in the push content satisfies a specified sensitive condition and whether the picture information satisfies the specified sensitive condition, wherein when the text information satisfies the specified sensitive condition or the picture information satisfies the specified sensitive condition, it may be determined that the push content satisfies the specified sensitive condition, and when the text information does not satisfy the specified sensitive condition and the picture information does not satisfy the specified sensitive condition, it may be determined that the push content does not satisfy the specified sensitive condition.

Referring to fig. 4, fig. 4 is a flowchart illustrating an embodiment of step S202 of the method for processing push content shown in fig. 3 of the present application. As will be explained in detail with respect to the flow shown in fig. 4, the method may specifically include the following steps:

step S2021A: and acquiring text information in the push content.

In some embodiments, after receiving the push content to be presented to the target user, the electronic device may perform text recognition on the push content to extract text information in the push content. In the present embodiment, the text information may include, but is not limited to, words, numbers, characters, and the like.

Step S2022A: and performing sensitive content retrieval on the text information to obtain a sensitive content retrieval result.

In some embodiments, the specific sensitive condition preset and stored by the electronic device may be a first specific sensitive information list, and the first specific sensitive information list has a plurality of sensitive contents recorded therein. Therefore, after the text information in the pushed content is acquired, the text information can be retrieved based on a plurality of sensitive contents to obtain a sensitive content retrieval result. Specifically, a plurality of sensitive contents can be sequentially retrieved in the text information, and when any one of the plurality of sensitive contents is retrieved in the text information, a first sensitive content retrieval result is obtained, wherein the first sensitive content retrieval result represents that the text information includes the sensitive content, that is, the pushed content includes the sensitive content, and the pushed content meets a specified sensitive condition; and when a plurality of sensitive contents are not retrieved in the text information, obtaining a second sensitive content retrieval result, wherein the second sensitive content retrieval result represents that the text information does not include the sensitive contents, namely that the push contents do not include the sensitive contents, and the push contents do not meet the specified sensitive condition.

For example, if the plurality of sensitive contents recorded in the first specified sensitive information list include "XX game", it is possible to retrieve "XX game" in the text information and obtain "XX game retrieval result", obtain the first sensitive content retrieval result when "XX game" is retrieved in the text information, and obtain the second sensitive content retrieval result when "XX game" is not retrieved in the push content.

Step S2023A: and determining whether the sensitive content is included in the text information or not based on the sensitive content retrieval result.

Referring to fig. 5, fig. 5 is a schematic flowchart illustrating a step S202 of the push content processing method illustrated in fig. 3 according to another embodiment of the present application. As will be explained in detail with respect to the flow shown in fig. 5, the method may specifically include the following steps:

step S2021B: and acquiring text information in the push content.

Step S2022B: and carrying out multi-label classification processing on the text information to obtain a multi-label classification processing result.

In some embodiments, the specific sensitivity condition preset and stored by the electronic device may be a second specific sensitivity information list, and the second specific sensitivity information list has a plurality of sensitivity types recorded therein. Therefore, after the text information in the pushed content is acquired, the text information can be subjected to multi-label classification processing to obtain a multi-label classification processing result. Specifically, after the text information in the pushed content is acquired, the text information may be multi-label classified and labeled by a Natural Language Processing (NLP) technology, and a multi-label classified and labeled result is obtained as a multi-label classified and labeled Processing result. In this embodiment, the obtained text information represented by the multi-label classification processing result is classified into a plurality of categories.

When the classification of the text information is consistent with the sensitive type, the classification of the text information can be determined as the sensitive content classification, namely, the probability of representing the classification of the text information as the sensitive content classification is greater than the specified probability, and the probability of pushing the content as the sensitive content classification is greater than the specified probability, namely, the pushing content meets the specified sensitive condition; when the classification is inconsistent with the sensitive type, it can be determined that the classification of the text information is not the sensitive content classification, that is, the probability that the classification of the representation classification information is the sensitive content classification is not greater than the specified probability, and the probability that the classification of the push content is the sensitive content classification is not greater than the specified probability, that is, the push content does not meet the specified sensitive condition.

When the number of the classifications of the text information is more than a specified number, the probability that the classification of the text information is classified as the sensitive content classification can be determined to be more than a specified probability, and the probability that the classification of the push content is classified as the sensitive content classification is more than a specified probability, namely the push content meets a specified sensitive condition; when the number of the classifications consistent with the sensitive types in the multiple classifications is not greater than the specified number, it can be determined that the probability that the classification of the text information is the sensitive content classification is not greater than the specified probability, and the probability that the classification of the push content is the sensitive content classification is not greater than the specified probability, that is, the push content does not meet the specified sensitive condition.

Step S2023B: and determining whether the probability of classifying the text information into the sensitive content classification is greater than a specified probability or not based on the multi-label classification processing result.

Referring to fig. 6, fig. 6 is a flowchart illustrating a step S202 of the method for processing push content shown in fig. 3 according to still another embodiment of the present application. As will be explained in detail with respect to the flow shown in fig. 6, the method may specifically include the following steps:

step S2021C: and acquiring picture information in the push content.

In some embodiments, after receiving the push content to be presented to the target user, the electronic device may perform picture recognition on the push content to extract picture information in the push content. In this embodiment, the picture information includes, but is not limited to, a picture and an expression.

Step S2022C: and carrying out image recognition on the picture information to obtain an image recognition result.

In some embodiments, after the picture information in the pushed content is obtained, the picture information may be directly identified to determine whether the picture information is a sensitive picture and obtain an image identification result, or after the picture information is converted into text information, determine whether the text information includes sensitive content and obtain an image identification result. When the picture information is directly identified, the identification of the picture information can be completed through the trained deep learning network so as to judge whether the picture information is a sensitive picture. When the picture information is converted into the text information and whether the text information includes the sensitive content is judged, the picture information can be converted into the text information by calling an image-to-Character Optical Character Recognition (OCR) module through a background, and then whether the text information includes the sensitive content is judged.

When the sensitive picture is directly identified from the picture information or the sensitive content is identified from the text information converted from the picture information, the picture information can be determined to include the sensitive content, namely the representation pushed content includes the sensitive content, namely the pushed content meets the specified sensitive condition, and when the sensitive picture is not directly identified from the picture information and the sensitive content is not identified from the text information converted from the picture information, the picture information can be determined not to include the sensitive content, namely the representation pushed content does not include the sensitive content, namely the pushed content does not meet the specified sensitive condition.

Step S2023C: and determining whether sensitive content is included in the picture information based on the image recognition result.

Step S203: when the pushed content is identified to comprise sensitive content, determining that the pushed content meets a specified sensitive condition.

Step S204: and when the probability that the classification of the pushed content is the sensitive content classification is identified to be greater than the specified probability, determining that the pushed content meets the specified sensitive condition.

Step S205: and when the pushed content meets a specified sensitive condition, acquiring a user portrait of the target user.

For detailed description of step S205, please refer to step S102, which is not described herein again.

Step S206: and determining the limited content for limiting the target user according to the user portrait of the target user.

In this embodiment, after acquiring the user representation of the target user, the electronic device may determine the limitation content for limiting the target user according to the user representation of the target user. In some embodiments, a mapping relationship between a user representation and a limitation content may be pre-established, and as shown in table 1, the mapping relationship may include a plurality of user representations and a plurality of limitation contents, wherein the plurality of user representations and the plurality of limitation contents may correspond to each other, and the like. In this embodiment, a user representation of a target user may be obtained, the user representation of the target user may be compared to a plurality of user representations in a pre-established mapping relationship to obtain a user representation that matches the user representation of the target user, a restrictive content corresponding to the user representation that matches the user representation of the target user may be obtained based on the mapping relationship, and the restrictive content may be determined as restrictive content that restricts the target user when the restrictive content corresponding to the user representation that matches the user representation of the target user is determined.

TABLE 1

User representation	Restricting content
User representation 1	Limitation content 1
User representation 2	Limitation content 2
User representation 3	Restricting content 3

In some implementations, the user representation includes user attributes. Based on this, in this embodiment, the limitation content for limiting the target user may be determined according to the user attribute of the target user. The user attributes may include, among other things, the user's age, the user's location, the user's experience, the user's gender, and so forth. When the user attribute includes the user age, the limitation content for limiting the target user may be determined according to the user age of the target user. When the user attribute includes the user location, the limitation content for limiting the target user may be determined according to the user location of the target user. When the user attribute includes a user experience, the limitation content that limits the target user may be determined according to the user experience of the target user. When the user attribute includes a user gender, the limitation content for limiting the target user may be determined according to the user gender of the target user.

Taking the example that the user attribute includes the location of the user, the limited content that the user is located in different places and needs to be limited is different, for example, the location of the user is a relatively remote mountain area, and the limited content that limits the target user may include takeaway push. Taking the example that the user attribute includes the user experience, the corresponding limited content that needs to be limited is different for the user experience, for example, the user experience does not include the stock-casting experience, and the limited content that limits the target user may include stock-casting push. Taking the example that the user attribute includes the user age, the limited content that needs to be limited is different for different user ages, for example, if the user age is too small (underage), the limited content that limits the target user may include game pushing.

In some embodiments, after obtaining the user representation of the target user, the electronic device may determine a restriction type for restricting the target user according to the user representation of the target user. In some embodiments, a mapping relationship between a user representation and a restriction type may be pre-established, as shown in Table 2, and may include a plurality of user representations and a plurality of restriction types, where a plurality of user representations and a plurality of restriction types may correspond one-to-one, a plurality of user representations may correspond to one restriction type, one user representation may correspond to a plurality of restriction types, and so on. In this embodiment, a user representation of a target user may be obtained, the user representation of the target user may be compared to a plurality of user representations in a pre-established mapping relationship to obtain a user representation that matches the user representation of the target user, a restriction type corresponding to the user representation that matches the user representation of the target user may be obtained based on the mapping relationship, and when the restriction type corresponding to the user representation that matches the user representation of the target user is determined, the restriction type may be determined as the restriction type that restricts the target user.

TABLE 2

User representation	Type of restriction
User representation 1	Restriction type 1
User representation 2	Restriction type 2
User representation 3	Restriction type 3

Referring to fig. 7, fig. 7 is a flowchart illustrating the step S206 of the push content processing method illustrated in fig. 3 of the present application. As will be described in detail with respect to the flow shown in fig. 7, the sensitive push content includes a first sensitive push content and a second sensitive push content, and the method specifically includes the following steps:

step S2061: when the user age of the target user is smaller than a first age, first limitation content corresponding to the first age is obtained, and the first limitation content is used for representing limitation content for minors.

In some embodiments, the user representation of the target user includes user attributes including a user age. In this embodiment, the user age of the target user may be obtained, where the user age of the target user may be obtained from information input by the target user, for example, obtained from ID information input by the target user, obtained from face information input by the target user, and the like, which is not limited herein. After the user age of the target user is obtained, the user age may be compared with a preset first age to determine whether the user age of the target user is smaller than the first age, where when the user age of the target user is smaller than the first age, the target user may be considered as a minor, and when the user age of the target user is not smaller than the first age, the target user may be considered as an adult. Therefore, when the user age of the target user is less than the first age, and the target user is determined to be a minor, the limitation content that limits the minor may be acquired as the first limitation content, where the first limitation content is used to characterize the limitation content for the minor. For example, the first limitation content may include at least one of game content and novel content to reduce the chance of minors playing a game or watching a novel.

Step S2062: determining first sensitive push content corresponding to the first limited content from the push content.

Further, after determining first limited content that limits the target user, push content corresponding to the first limited content may be determined from the push content as the first sensitive push content. For example, when it is determined that the first limitation content that limits the target user is "XX game", the push content corresponding to "XX game" may be determined from the push contents as the first sensitive push content.

Step S2063: and when the user age of the target user is larger than a second age, acquiring second limited content corresponding to the second age, wherein the second limited content is used for representing limited content for the elderly.

In some embodiments, the user representation of the target user includes user attributes including a user age. In this embodiment, the user age of the target user may be obtained, where the user age of the target user may be obtained from information input by the target user, for example, obtained from ID information input by the target user, obtained from face information input by the target user, and the like, which is not limited herein. After the user age of the target user is obtained, the user age can be compared with a preset second age to judge whether the user age of the target user is larger than the second age, wherein when the user age of the target user is larger than the second age, the target user can be considered as an old person, and when the user age of the target user is not larger than the second age, the target user can be considered as not an old person. Therefore, when the user age of the target user is larger than the second age, it is determined that the target user is an old person, and the limitation content that limits the old person may be acquired as the second limitation content, wherein the second limitation content is used to represent the limitation content for the old person. For example, the second restricted content may include at least one of shopping content and stock offering content to reduce the chance that the elderly will be cheated.

Step S2064: determining the second sensitive push content corresponding to the second limited content from the push content.

Further, after determining second limited content that limits the target user, push content corresponding to the second limited content may be determined from the push content as second sensitive push content. For example, when it is determined that the second limitation content limiting the target user is "XX stock", the push content corresponding to "XX stock" may be determined from the push contents as the second sensitive push content.

Step S2065: when the user age of the target user is not less than the first age and not more than the second age, the push content is shown.

In some embodiments, when the user age of the target user is not less than the first age and not more than the second age, the target user is characterized as being neither a minor person nor an elderly person, and thus, the push content may be directly presented to the target user.

Step S207: sensitive push content corresponding to the limitation content is determined from the push content.

In some implementations, after determining the limited content that limits the target user, sensitive push content corresponding to the limited content can be determined from the push content. For example, when it is determined that the limitation content that limits the target user is "XX game", the push content corresponding to "XX game" may be determined as the sensitive push content from the push contents.

In some implementations, after determining a type of restriction that restricts the target user, sensitive push content belonging to the type of restriction can be determined from the push content. For example, when it is determined that the restriction type restricting the target user is "game type", push contents belonging to "game type" may be determined as sensitive push contents from the push contents.

Referring to fig. 8, fig. 8 is a flowchart illustrating step S207 of the push content processing method illustrated in fig. 3 of the present application. As will be explained in detail with respect to the flow shown in fig. 8, the method may specifically include the following steps:

step S2071: and searching the content corresponding to the limited content from the pushed content.

Step S2072: and determining the searched content corresponding to the limited content as the sensitive push content.

In some embodiments, after determining the limitation content limiting the target user, the pushed content may be retrieved based on the limitation content to search for the content corresponding to the limitation content from the pushed content, wherein when the content corresponding to the limitation content is found, the found content corresponding to the limitation content may be determined as the sensitive pushed content.

Step S208: and when the push content is the sensitive push content, shielding the push content.

In some implementations, when the determined sensitive push content is the push content itself, the push content can be directly masked. For example, if the push content is an a application and the determined sensitive push content is an a application, the electronic device may directly mask the a application, that is, directly mask the push content.

Step S209: and when the push content comprises the sensitive push content and push content to be displayed, shielding the sensitive push content and displaying the push content to be displayed.

In some implementations, when the determined sensitive push content occupies a portion of the push content, i.e., when the push content includes both the sensitive push content and the push content to be presented, the sensitive push content can be masked and the push content to be presented can be presented. For example, if the push content includes an a application and a B application, and the determined sensitive push content is the a application, the electronic device may directly mask the a application and expose the B application.

Step S210: when the push content does not include the sensitive push content, the push content is presented.

In some implementations, when it is determined that sensitive push content is not included in the push content, the characterizing push content is all suitable for reading by the target user, and thus, the push content can be presented to the target user.

Referring to fig. 9, fig. 9 is a flowchart illustrating a step S210 of the push content processing method illustrated in fig. 3 of the present application. As will be explained in detail with respect to the flow shown in fig. 9, the method may specifically include the following steps:

step S2101: and determining a content display mode corresponding to the user image based on the user image of the target user, wherein the user image is used for representing the display preference of the target user for the content displayed by the electronic equipment.

In this embodiment, the user representation of the target user may also be used to characterize the display preference of the target user for the content displayed by the electronic device, for example, the user representation may be used to characterize the preference of the target user for the display position of the content displayed by the electronic device, the preference of the display size of the displayed content, the preference of the display color of the displayed content, the preference of the display duration of the displayed content, and the like, which is not limited herein.

In some embodiments, after acquiring the user representation of the target user, the electronic device may determine a content presentation manner corresponding to the user representation of the target user according to the user representation of the target user. It will be appreciated that the manner in which the content is presented, as determined from the user representation of the target user, corresponds to the target user's presentation preferences for the content presented by the electronic device. For example, if the user portrait indicates that the preference of the target user for the display position of the content displayed by the electronic device is the upper left of the electronic device, the display position corresponding to the content display mode determined according to the user portrait of the target user is the upper left of the electronic device. For another example, if the user image indicates that the target user has a preference of red for the display color of the content displayed by the electronic device, the display color corresponding to the content display mode determined according to the user image of the target user is red.

In some embodiments, a mapping relationship between the user image and the content display manner may be pre-established, as shown in table 3, the mapping relationship may include a plurality of user images and a plurality of content display manners, where the plurality of user images and the plurality of content display manners may correspond to each other one by one, the plurality of user images may correspond to one content display manner, one user image may correspond to a plurality of content display manners, and the like. In this embodiment, a user portrait of a target user may be obtained, the user portrait of the target user may be compared with a plurality of user portraits in a pre-established mapping relationship to obtain a user portrait matched with the user portrait of the target user, a content presentation manner corresponding to the user portrait matched with the user portrait of the target user may be obtained based on the mapping relationship, and the obtained content presentation manner may be determined as a content presentation manner corresponding to the user portrait of the target user.

TABLE 3

User representation	Content display mode
User representation 1	Content display mode 1
User representation2	Content display mode 2
User representation 3	Content display mode 3

Step S2102: and displaying the pushed content to the target user based on the content display mode.

In some embodiments, after the content display mode corresponding to the user image of the target user is determined, the pushed content to be displayed to the target user can be displayed to the target user based on the determined content display mode, so that the display mode of the pushed content is more in line with the preference of the user, and the conversion rate of the pushed content and the user experience can be improved.

As one mode, after determining a content display mode corresponding to the user image of the target user, the push content may be adjusted based on the content display mode, so that the presentation mode of the adjusted push content is consistent with the content display mode. For example, if the font size of the push content is a font size of four and the font size of the determined content presentation manner is a font size of five, the font size of the push content may be adjusted from the font size of four to the font size of five, so that the adjusted font size of the push content is consistent with the font size of the content presentation manner.

Compared with the method for processing push content shown in fig. 2, in the method for processing push content provided in another embodiment of the present application, when the push content includes sensitive content or the classification of the push content is that the probability of the classification of the sensitive content is greater than a specified probability, it is determined that the push content satisfies a specified sensitive condition, so as to improve the accuracy of determining the push content. In addition, the embodiment also determines the limitation content for limiting the target user according to the user portrait of the target user, and then determines the sensitive push content based on the limitation content, so as to improve the accuracy of the obtained sensitive push content.

Referring to fig. 10, fig. 10 is a block diagram illustrating a processing apparatus 300 for pushing content according to an embodiment of the present application. The processing apparatus 300 for push content is applied to the electronic device, and will be explained with reference to the block diagram shown in fig. 10, where the processing apparatus 300 for push content includes: a pushed content receiving module 310, a user representation obtaining module 320, a sensitive pushed content determining module 330, and a sensitive pushed content masking module 340, wherein:

a push content receiving module 310, configured to receive, by the electronic device, push content to be displayed to a target user.

And a user portrait obtaining module 320, configured to obtain a user portrait of the target user when the pushed content meets a specified sensitivity condition.

And a sensitive push content determining module 330, configured to determine, according to the user portrait of the target user, a sensitive push content corresponding to the user portrait from the push contents.

Further, the sensitive push content determining module 330 includes: a restricted content determination sub-module and a sensitive pushed content determination sub-module, wherein:

and the limited content determining submodule is used for determining limited content for limiting the target user according to the user portrait of the target user.

Further, the limiting content determining sub-module includes: a restriction type determination unit, wherein:

and the restriction type determining unit is used for determining the restriction type for restricting the target user according to the user portrait of the target user.

Further, the user representation includes user attributes, and the restricted content determination sub-module includes: a restricted content determining unit, wherein:

and the limited content determining unit is used for determining the limited content for limiting the target user according to the user attribute of the target user.

Further, the user attribute includes a user age, and the limitation content determining unit includes: a restricted content determination subunit, wherein:

and the limited content determining subunit is used for determining the limited content for limiting the target user according to the user age of the target user.

Further, the sensitive push content comprises a first sensitive push content, and the sensitive push content determining module 330 comprises: a first restricted content acquisition sub-module and a first sensitive push content determination sub-module, wherein:

and the first limited content acquisition sub-module is used for acquiring first limited content corresponding to the first age when the user age of the target user is smaller than the first age, and the first limited content is used for representing limited content for minors.

A first sensitive push content determining sub-module, configured to determine, from the push contents, a first sensitive push content corresponding to the first limitation content.

Further, the sensitive push content comprises a second sensitive push content, and the sensitive push content determining module 330 comprises: a second restricted content acquisition sub-module and a second sensitive push content determination sub-module, wherein:

and the second limited content acquisition submodule is used for acquiring second limited content corresponding to a second age when the age of the target user is larger than the second age, and the second limited content is used for representing limited content for the elderly.

A second sensitive push content determining sub-module, configured to determine, from the push contents, the second sensitive push contents corresponding to the second limitation content.

Further, the sensitive push content determining module 330 includes: a push content presentation sub-module, wherein:

and the push content display sub-module is used for displaying the push content when the user age of the target user is not less than the first age and not more than the second age.

And the sensitive pushed content determining submodule is used for determining the sensitive pushed content corresponding to the limited content from the pushed content.

Further, the sensitive push content determining sub-module includes: a first sensitive push content determining unit, wherein:

a first sensitive push content determining unit, configured to determine, from the push contents, sensitive push contents belonging to the restricted type.

Further, the sensitive push content determining sub-module includes: a restricted content search unit and a second sensitive push content determination unit, wherein:

and the limited content searching unit is used for searching the content corresponding to the limited content from the pushed content.

A second sensitive push content determining unit, configured to determine the found content corresponding to the limitation content as the sensitive push content.

And the sensitive push content shielding module 340 is configured to shield the sensitive push content.

Further, the sensitive push content masking module 340 includes: the propelling movement content shields submodule piece, treats to demonstrate propelling movement content show submodule piece and propelling movement content show submodule piece, wherein:

and the pushed content shielding submodule is used for shielding the pushed content when the pushed content is the sensitive pushed content.

And the to-be-displayed push content display submodule is used for shielding the sensitive push content and displaying the to-be-displayed push content when the push content comprises the sensitive push content and the to-be-displayed push content.

And the push content display sub-module is used for displaying the push content when the push content does not comprise the sensitive push content.

Further, the push content presentation sub-module includes: content show mode confirm unit and propelling movement content show unit, wherein:

and the content display mode determining unit is used for determining a content display mode corresponding to the user image based on the user image of the target user, wherein the user image is used for representing the display preference of the target user for the content displayed by the electronic equipment.

And the push content display unit is used for displaying the push content to the target user based on the content display mode.

Further, the apparatus 300 for processing push content further includes: the system comprises a push content identification module, a first specified sensitive condition determining module and a second specified sensitive condition determining module, wherein:

and the push content identification module is used for identifying the push content.

Further, the push content identification module comprises: the system comprises a text information acquisition sub-module, a sensitive content retrieval sub-module and a first sensitive content determination sub-module, wherein:

and the text information acquisition submodule is used for acquiring the text information in the push content.

And the sensitive content retrieval submodule is used for carrying out sensitive content retrieval on the text information to obtain a sensitive content retrieval result.

And the first sensitive content determining sub-module is used for determining whether the sensitive content is included in the text information or not based on the sensitive content retrieval result.

Further, the push content identification module comprises: the text information acquisition sub-module, the text information classification sub-module and the second sensitive content determination sub-module, wherein:

And the text information classification submodule is used for carrying out multi-label classification processing on the text information to obtain a multi-label classification processing result.

And the second sensitive content determining submodule is used for determining whether the probability that the text information is classified into the sensitive content classification is greater than the specified probability or not based on the multi-label classification processing result.

Further, the push content identification module comprises: the image information acquisition sub-module, the identification result acquisition sub-module and the third sensitive content determination sub-module, wherein:

and the picture information acquisition submodule is used for acquiring the picture information in the push content.

And the identification result obtaining submodule is used for carrying out image identification on the picture information to obtain an image identification result.

And the third sensitive content determining sub-module is used for determining whether sensitive content is included in the picture information or not based on the image recognition result.

The first appointed sensitive condition determining module is used for determining that the pushed content meets appointed sensitive conditions when the pushed content is identified to comprise sensitive content.

And the second specified sensitive condition determining module is used for determining that the pushed content meets the specified sensitive condition when the probability that the classification of the pushed content is the sensitive content classification is greater than the specified probability.

It can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described apparatuses and modules may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.

In the several embodiments provided in the present application, the coupling between the modules may be electrical, mechanical or other type of coupling.

In addition, functional modules in the embodiments of the present application may be integrated into one processing module, or each of the modules may exist alone physically, or two or more modules are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode.

Referring to fig. 11, a block diagram of an electronic device 100 according to an embodiment of the present disclosure is shown. The electronic device 100 may be a smart phone, a tablet computer, an electronic book, or other electronic devices capable of running an application. The electronic device 100 in the present application may include one or more of the following components: a processor 110, a memory 120, and one or more applications, wherein the one or more applications may be stored in the memory 120 and configured to be executed by the one or more processors 110, the one or more programs configured to perform a method as described in the aforementioned method embodiments.

Processor 110 may include one or more processing cores, among other things. The processor 110 connects various parts within the overall electronic device 100 using various interfaces and lines, and performs various functions of the electronic device 100 and processes data by executing or executing instructions, programs, code sets, or instruction sets stored in the memory 120 and calling data stored in the memory 120. Alternatively, the processor 110 may be implemented in hardware using at least one of Digital Signal Processing (DSP), Field-Programmable Gate Array (FPGA), and Programmable Logic Array (PLA). The processor 110 may integrate one or more of a Central Processing Unit (CPU), a Graphics Processing Unit (GPU), a modem, and the like. Wherein, the CPU mainly processes an operating system, a user interface, an application program and the like; the GPU is used for rendering and drawing the content to be displayed; the modem is used to handle wireless communications. It is understood that the modem may not be integrated into the processor 110, but may be implemented by a communication chip.

The Memory 120 may include a Random Access Memory (RAM) or a Read-Only Memory (Read-Only Memory). The memory 120 may be used to store instructions, programs, code sets, or instruction sets. The memory 120 may include a stored program area and a stored data area, wherein the stored program area may store instructions for implementing an operating system, instructions for implementing at least one function (such as a touch function, a sound playing function, an image playing function, etc.), instructions for implementing various method embodiments described below, and the like. The storage data area may also store data created by the terminal 100 in use, such as a phonebook, audio-video data, chat log data, and the like.

Referring to fig. 12, a block diagram of a computer-readable storage medium according to an embodiment of the present application is shown. The computer-readable medium 400 has stored therein a program code that can be called by a processor to execute the method described in the above-described method embodiments.

The computer-readable storage medium 400 may be an electronic memory such as a flash memory, an EEPROM (electrically erasable programmable read only memory), an EPROM, a hard disk, or a ROM. Alternatively, the computer-readable storage medium 400 includes a non-volatile computer-readable storage medium. The computer readable storage medium 400 has storage space for program code 410 for performing any of the method steps of the method described above. The program code can be read from or written to one or more computer program products. Program code 410 may be compressed, for example, in a suitable form.

To sum up, according to the processing method and apparatus for push content, an electronic device and a storage medium provided by the embodiments of the present application, the electronic device receives push content to be displayed to a target user, obtains a user portrait of the target user when the push content meets a specified sensitive condition, determines a sensitive push content corresponding to the user portrait from the push content according to the user portrait of the target user, and shields the sensitive push content, so that the user portrait of the target user is obtained when the received push content meets the specified sensitive condition, and determines the sensitive push content according to the user portrait for shielding, thereby avoiding the problem that inappropriate content is displayed to the user, which affects user experience and affects push conversion rate.

Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not necessarily depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.

Claims

A processing method of push content is applied to an electronic device, and the method comprises the following steps:

the electronic equipment receives push content to be displayed to a target user;

when the push content meets a specified sensitive condition, acquiring a user portrait of the target user;

according to the user portrait of the target user, sensitive push content corresponding to the user portrait is determined from the push content;

the sensitive push content is masked.
The method of claim 1, wherein determining sensitive push content corresponding to the user representation from the push content based on the user representation of the target user comprises:

determining the limited content for limiting the target user according to the user portrait of the target user;

sensitive push content corresponding to the limitation content is determined from the push content.
The method of claim 2, wherein determining the restricted content for restricting the target user based on the user representation of the target user comprises:

determining a restriction type for restricting the target user according to the user portrait of the target user;

the determining the sensitive push content corresponding to the limitation content from the push content comprises:

determining sensitive push content belonging to the restricted type from the push content.
The method of claim 2 or 3, wherein the determining the sensitive push content corresponding to the restricted content from the push content comprises:

searching for content corresponding to the limitation content from the push content;

and determining the searched content corresponding to the limited content as the sensitive push content.
The method of any of claims 2-4, wherein the user representation includes user attributes, and wherein determining the restricted content to restrict the target user based on the user representation of the target user comprises:

and determining the limitation content for limiting the target user according to the user attribute of the target user.
The method of claim 5, wherein the user attribute comprises a user age, and wherein determining the limitation content for limiting the target user according to the attribute information of the target user comprises:

and determining the limitation content for limiting the target user according to the user age of the target user.
The method of claim 6, wherein the sensitive push content comprises a first sensitive push content, and wherein determining the sensitive push content corresponding to the user image from the push content according to the user image of the target user comprises:

when the user age of the target user is smaller than a first age, acquiring first limited content corresponding to the first age, wherein the first limited content is used for representing limited content for minors;

determining first sensitive push content corresponding to the first limited content from the push content.
The method of claim 7, wherein the sensitive push content comprises a second sensitive push content, and wherein determining the sensitive push content corresponding to the user image from the push content according to the user image of the target user comprises:

when the user age of the target user is larger than a second age, acquiring second limited content corresponding to the second age, wherein the second limited content is used for representing limited content for the elderly;

determining the second sensitive push content corresponding to the second limited content from the push content.
The method of claim 8, further comprising:

when the user age of the target user is not less than the first age and not more than the second age, the push content is shown.
The method of claim 8 or 9, wherein the first limited content comprises at least one of game content and novel content, and wherein the second limited content comprises shopping content.
The method of any of claims 1-10, wherein before obtaining the user representation of the target user when the push content meets a specified sensitivity condition, further comprising:

identifying the push content;

when the pushed content is identified to comprise sensitive content, determining that the pushed content meets a specified sensitive condition; or

And when the probability that the classification of the pushed content is the sensitive content classification is identified to be greater than the specified probability, determining that the pushed content meets the specified sensitive condition.
The method of claim 11, wherein the identifying the push content comprises:

acquiring text information in the push content;

sensitive content retrieval is carried out on the text information to obtain a sensitive content retrieval result;

and determining whether the sensitive content is included in the text information or not based on the sensitive content retrieval result.
The method of claim 11, wherein the identifying the push content comprises:

acquiring text information in the push content;

performing multi-label classification processing on the text information to obtain a multi-label classification processing result;

and determining whether the probability that the text information is classified into the sensitive content classification is greater than a specified probability based on the multi-label classification processing result.
The method of any of claims 11-13, wherein the identifying the push content comprises:

acquiring picture information in the push content;

carrying out image recognition on the picture information to obtain an image recognition result;

and determining whether sensitive content is included in the picture information based on the image recognition result.
The method of any of claims 1-14, wherein the masking the sensitive push content comprises:

when the push content is the sensitive push content, shielding the push content; or

And when the push content comprises the sensitive push content and push content to be displayed, shielding the sensitive push content and displaying the push content to be displayed.
The method of claim 15, further comprising:

when the push content does not include the sensitive push content, the push content is presented.
The method of claim 16, wherein the presenting the push content comprises:

determining a content display mode corresponding to the user image based on the user image of the target user, wherein the user image is used for representing the display preference of the target user for the content displayed by the electronic equipment;

and displaying the pushed content to the target user based on the content display mode.
A push content processing apparatus, applied to an electronic device, the apparatus comprising:

the push content receiving module is used for receiving push content to be displayed to a target user by the electronic equipment;

the user portrait acquisition module is used for acquiring a user portrait of the target user when the pushed content meets a specified sensitive condition;

the sensitive push content determining module is used for determining sensitive push content corresponding to the user portrait from the push content according to the user portrait of the target user;

and the sensitive push content shielding module is used for shielding the sensitive push content.
An electronic device comprising a memory and a processor, the memory coupled to the processor, the memory storing instructions that, when executed by the processor, the processor performs the method of any of claims 1-17.
A computer-readable storage medium having program code stored therein, the program code being invoked by a processor to perform the method of any one of claims 1 to 17.