CN107688637A - Information-pushing method, device, storage medium and electric terminal - Google Patents
Information-pushing method, device, storage medium and electric terminal Download PDFInfo
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Abstract
The embodiment of the invention discloses a kind of information-pushing method, device, storage medium and electric terminal.This method includes obtaining the user behavior data based on setting application program；Content tab is determined according to the user behavior data, it is determined that the user tag matched with the content tab；When the user tag matches with current scene, the user tag is sent to predetermined server, the user tag is used for the content recommendation for indicating that predetermined server generation matches with the user tag；Show the content recommendation of the user tag matching.The information transferring rate of content recommendation can be improved using such scheme, is avoided because content recommendation viscosity is inadequate, it is impossible to which the situation for meeting user's request occurs.
Description
Technical field
The present embodiments relate to the communication technology, more particularly to a kind of information-pushing method, device, storage medium and electronics
Terminal.
Background technology
The communication technology all plays an important role in social, trip, shopping, amusement and travelling etc., turns into people's life
Indispensable part in work.So as to which entering row information push using internet becomes a kind of emerging products propaganda mode.
However, the information push mode existing defects in correlation technique, cause content recommendation not meet the demand of user, use
Family is lost interest in by the content recommendation, it is likely that directly ignore the content recommendation, so as to cause information transferring rate relatively low.
The content of the invention
The embodiment of the present invention provides a kind of information-pushing method, device, storage medium and electric terminal, can improve recommendation
The information transferring rate of content.
In a first aspect, the embodiments of the invention provide a kind of information-pushing method, including：
Obtain the user behavior data based on setting application program；
Content tab is determined according to the user behavior data, it is determined that the user tag matched with the content tab；
When the user tag matches with current scene, the user tag is sent to predetermined server, the use
Family label is used for the content recommendation for indicating that predetermined server generation matches with the user tag；
Show the content recommendation of the user tag matching.
Second aspect, the embodiment of the present invention additionally provide a kind of information push-delivery apparatus, and the device includes：
Data acquisition module, for obtaining the user behavior data based on setting application program；
Label determining module, for determining content tab according to the user behavior data, it is determined that with the content tab
The user tag of matching；
Label sending module, for when the user tag matches with current scene, by the user tag send to
Predetermined server, the user tag are used for the content recommendation for indicating that predetermined server generation matches with the user tag；
Content display module, for showing the content recommendation of the user tag matching.
The third aspect, the embodiment of the present invention additionally provide a kind of computer-readable recording medium, are stored thereon with computer
Program, information-pushing method as described in the present embodiment of the invention is realized when the program is executed by processor.
Fourth aspect, the embodiment of the present invention additionally provide a kind of electric terminal, including touch-screen, memory, processor and
The computer program that can be run on a memory and on a processor is stored, it is real during computer program described in the computing device
Now information-pushing method as described in the present embodiment of the invention；The memory, it is additionally operable to store user behavior data and user's mark
Label；The touch-screen, for showing content recommendation.
The embodiment of the present invention provides a kind of information push scheme, by obtaining the user behavior number based on setting application program
According to；Content tab is determined according to the user behavior data, it is determined that the user tag matched with the content tab；In the use
When family label matches with current scene, the user tag is sent to predetermined server, the user tag is pre- for indicating
If the content recommendation that server generation matches with the user tag；Show being matched with user tag for predetermined server push
Content recommendation.The information transferring rate of content recommendation can be improved using such scheme, is avoided because content recommendation viscosity is inadequate, no
The situation that user's request can be met occurs.
Brief description of the drawings
Fig. 1 is a kind of flow chart of information-pushing method provided in an embodiment of the present invention；
Fig. 2 is the flow chart of another information-pushing method provided in an embodiment of the present invention；
Fig. 3 is the flow chart of another information-pushing method provided in an embodiment of the present invention；
Fig. 4 is the flow chart of another information-pushing method provided in an embodiment of the present invention；
Fig. 5 is a kind of structural representation of information push-delivery apparatus provided in an embodiment of the present invention；
Fig. 6 is a kind of structural representation of mobile terminal provided in an embodiment of the present invention.
Embodiment
The present invention is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining the present invention, rather than limitation of the invention.It also should be noted that in order to just
Part related to the present invention rather than entire infrastructure are illustrate only in description, accompanying drawing.
It should be mentioned that some exemplary embodiments are described as before exemplary embodiment is discussed in greater detail
The processing described as flow chart or method.Although each step is described as the processing of order, many of which by flow chart
Step can be implemented concurrently, concomitantly or simultaneously.In addition, the order of each step can be rearranged.When its operation
The processing can be terminated during completion, it is also possible to the additional step being not included in accompanying drawing.The processing can be with
Corresponding to method, function, code, subroutine, subprogram etc..
In correlation technique, information-pushing method includes IP address (the i.e. internet protocol that server is reported by electric terminal
View address) position of user is determined, Next, it is determined whether in the presence of the information of position association, if being pushed away in the presence of if to electric terminal
Give the related information.Which is by the way of IP address positioning, because IP can use agency cause user obviously in A,
It may be oriented by IP address in B cities, causes position to determine inaccurate.Further, since do not consider user preference and
The application scenarios of information, cause in correlation technique, and the viscosity of the content recommendation of server push is inadequate, it is impossible to meet user's need
Ask, user is likely to directly neglect such content recommendation, and existence information conversion ratio is relatively low and a large amount of occupancy Internet resources are asked
Topic.It is relatively low and take network that the scheme of information provided in an embodiment of the present invention push can be very good to solve above- mentioned information conversion ratio
The problem of resource.
Fig. 1 is a kind of flow chart of information-pushing method provided in an embodiment of the present invention, and this method can be pushed by information
Device performs, wherein, the device can be realized by software and/or hardware, typically can be integrated in electric terminal.As shown in figure 1,
This method includes：
Step 110, obtain the user behavior data based on setting application program.
Wherein, the application program that application program includes detecting user's input behavior is set.For example, user is in viewing video
When, the user behavior of hair barrage is performed, then the setting application program is video player.And for example, user is when browsing microblogging,
Made comments under some microblog account of interest, then the setting application program is microblogging.User behavior can be hair bullet
Curtain, the operation such as make the comments, score, pay close attention to and thumb up.
Because user tag is updated according to user behavior data, if obtaining user's row of non-native registered user
For data, the accurate renewal of user tag may be impacted.Optionally, the use based on setting application program can obtained
During the behavioral data of family, user images are shot.Wherein, user images are used to verify user identity.By the user images and user's pin
The log-on message for setting application program is matched, wherein, the log-on message includes the image information of typing during user's registration；
If the match is successful, it is determined that the user behavior data is valid data, updates user tag according to the valid data.The image is believed
Breath includes user fingerprint image, face-image or iris image etc..
Exemplary, electric terminal caches the user when detecting user behavior of the user based on setting application program
User behavior data corresponding to behavior.Meanwhile user fingerprint image, the face figure of active user are gathered by image capture module
Picture or iris image etc..The user images and user behavior data are associated storage.The user images are directed to user
The log-on message of setting application program is matched, wherein, the log-on message includes the image information of typing during user's registration；If
The match is successful, it is determined that the user behavior data is valid data, when meeting the update condition of user tag, according to significant figure
Automatically updated according to user tag.Using this design, it can effectively prevent the behavioral data of other users to registration
The user tag renewal of user produces interference, so as to which interference electric terminal is led to the analysis result of the behavioural habits of registered user
The situation that can not accurately position user's request is caused to occur.
Wherein, image capture module can be camera, and the face-image or iris of active user are obtained by camera
Image.Image capture module can also be fingerprint sensor, and the fingerprint of active user is obtained by fingerprint sensor.It is appreciated that
, the above-mentioned explanation on image capture module is exemplary rather than limiting.
Wherein, log-on message includes user name (or login name), password and biological information etc..User is by using shop
When downloading a new application program, generally require to be registered.When application program is registered, electric terminal prompting user's input
Biological information.The biological information inputted during the registration is stored in electric terminal as comparison template.Optionally,
Electric terminal provides the user the modification function of biological information.If detecting, user starts the modification work(of biological information
Can, then need to first verify that user right.It can obtain and work as when detecting that user starts the modification function of biological information
The biological information of preceding user, if succeeding with the biometric information matches stored, it is determined that user has modification authority.
If detecting, user selects to replace the function choosing-item of the biological information stored, obtains the biological characteristic of the new typing of user
Information, replace the biological information stored.If detecting the function choosing-item of the newly-increased biological information of user's selection, protect
Deposit the biological information of the new typing of user and corresponding user name.
Step 120, content tab determined according to the user behavior data, it is determined that the user matched with the content tab
Label.
Wherein, content tab can be the information for characterizing user behavior.For example, the comment of user's hair is " this acute dress ornament essence
It is good " and " performer's dressing meets historical background " etc., corresponding content tab can be dress ornament dressing.User tag can be characterized
The information of user preference.User can be obtained by user tag to draw a portrait, for example, can determine that the user likes by user tag
Which performer joyous TV or film, like, like motion still to like residence to stay at home, and love shopping is still more thrifty, and
Whether fashion etc..User tag is stored in electric terminal, can be automatically updated, made by learning user behavior data
User tag after renewal more conforms to user preference or user behavior custom etc..
It is exemplary, the pretreatment such as filtered, converted, being integrated to user behavior data and extracting the user behavior data
In the noun, verb or the adjective that include etc. be used as keyword.If some keyword is in user corresponding to a certain user account
The frequency occurred in behavioral data is higher, and the frequency occurred in user behavior data corresponding to other users account compared with
It is low, then it is assumed that the keyword has good class discrimination ability, is adapted to distinguish different user.By being carried out to keyword
Analysis, study, determine content tab corresponding to user behavior data.
According to user tag corresponding to the matching of the content information of content tab.For example, if content tab is " dress ornament dressing ",
Corresponding user tag is probably " fashion ".And for example, if content tab is " body-building or health diet ", corresponding user tag can
Can be " health ".
Optionally, can be only that registered user provides information recommendation service.For example, obtaining based on setting application program
During user behavior data, user images are shot.Whether the executor based on user images checking input operation is registered user,
If, it is determined that user behavior data corresponding to input operation is valid data.User's row to being defined as valid data
Word segmentation processing is carried out for data, determines the keyword that the user behavior data includes；Content mark is determined according to the keyword
Label.User's viscosity of registered user can be improved using the design.
Step 130, when the user tag matches with current scene, the user tag is sent to preset service
Device.
Wherein, current scene can be the display content situation of the application program of front stage operation on electric terminal.It is if current
The application program of operation is identical with the application program for obtaining the user behavior data moment, and the application program showing topics and obtains
Take showing topics for user behavior data moment consistent, then it is assumed that active user's label and scene matching.
User name and the user tag are associated storage, and the user tag after association and user name are sent to pre-
If server.The user tag is used for the content recommendation for indicating that predetermined server generation matches with the user tag.This is default
Server sends the content recommendation to electric terminal it is determined that after content recommendation.
Before user tag to predetermined server is sent, in addition to whether checking active user is input user behavior number
According to user, it is advantageously ensured that push content meet user's request.Avoid the occurrence of electronics after user A input user behavior datas
Terminal lends user B uses, the content recommendation of user behavior data of the server push based on user A, and user B may be to this
Content recommendation is simultaneously lost interest in, and causes information transferring rate low.It is understood that judge active user's label and scene whether
The mode matched somebody with somebody has many kinds, is not especially limited in technical scheme.
Exemplary, whether electric terminal judges current scene it is determined that after user tag corresponding to user behavior data
Change, i.e. the display object of the application program of electric terminal front stage operation are with the display object for obtaining the user behavior data moment
It is no to belong to same subject, if, it is determined that current scene does not change.Optionally, active user's image can also be obtained, will
Active user's image is matched with obtaining the user images at user behavior data moment, if the match is successful, it is determined that Yong Huwei
Change.If scene is with using unchangedization per family, it is determined that user tag matches with current scene.For example, user A is currently viewing
The video at user behavior data moment of the video with obtaining user A be same video.And for example, the microblogging that user A is currently browsed
The theme of the microblog passage at user behavior data moment of the article with obtaining user A is body-building related article etc..
Step 140, the content recommendation of the display user tag matching.
In the interface of the setting application program, the content recommendation matched with the user tag is shown.For example, will be with
The comment top set of user tag matching is shown.And for example, the barrage matched with the user tag order is shown.For another example, will be with
The article of user tag matching recommends user etc..
The technical scheme of the present embodiment, by obtaining the user behavior data based on setting application program；According to the use
Family behavioral data determines content tab, it is determined that the user tag matched with the content tab；In the user tag and currently
During scene matching, the user tag is sent to predetermined server, the user tag is used to indicate that predetermined server generates
The content recommendation matched with the user tag；Show the content recommendation matched with user tag of predetermined server push.
The information transferring rate of content recommendation can be improved using such scheme, is avoided because content recommendation viscosity is inadequate, it is impossible to meet user
The situation of demand occurs.
Fig. 2 is the flow chart of another information-pushing method provided in an embodiment of the present invention, as shown in Fig. 2 this method bag
Include：
Step 210, obtain based on setting application program user behavior data when, shoot user images.
Wherein, user behavior data is included in the comment delivered in setting application program or barrage.
For example, electric terminal, when detecting that user is making comments in setting application program or sending out barrage, control images
Head is opened, and user images is shot by camera, by user images and detected comment or barrage associated storage.
Step 220, by being partitioned into iris image in the user images, to the iris image carry out feature extraction obtain
Eyeprint image.
Wherein, iris is the annular formations between black pupil and white sclera, and it includes many mutually friendships
The minutia of wrong spot, filament, coronal, striped, crypts etc..
First, by determining eyes image region in the user images that shoot, image smoothing, side are carried out to eyes image region
The image processing operations such as edge detects and image separates.Then, the data of the eyes image after image procossing are read, detect iris figure
The outer edge of picture, inner circle central coordinate of circle and short radius are extracted, then obtain iris major radius, establish polar coordinate system, separate iris
Image.The characteristic point for including above-mentioned minutia is extracted from the iris image using set algorithm, and it is encoded, is obtained
To eyeprint image.
Step 230, judge whether eyeprint image and the similarity of the eyeprint template in log-on message exceed given threshold, if
It is then to perform step 240, otherwise, performs step 280.
Wherein, similarity can be characteristic point in eyeprint template in the coding and log-on message of characteristic point in eyeprint image
The hamming distances (Hamming distance) of coding.Hamming distance represents that two (equal length) words correspond to the different quantity in position.
The coding of characteristic point in eyeprint image is compared with the coding of characteristic point in eyeprint template in log-on message.Will
Above-mentioned eyeprint image is that the coding of the characteristic point in eyeprint template carries out step-by-step XOR comparison.If characteristic point identical group/cording quantity
More than setting amount threshold, it is determined that similarity exceedes given threshold, otherwise, it determines similarity is not less than given threshold.
Step 240, determine the eyeprint image and eyeprint template matches success.
If eyeprint image and the similarity of the eyeprint template in log-on message exceed given threshold, then it is assumed that input user's row
User for data is the registered user of the application program, determines the eyeprint image and eyeprint template matches success.
Step 250, determine to be directed to the comment for setting application program or barrage as valid data.
Step 260, the analysis valid data, user tag is determined, and in user tag and scene matching, by described in
User tag is sent to predetermined server.
For registered user, electric terminal is filtered to the user behavior data as valid data, converted, integrated
Pretreatment extracts the keyword included in the user behavior data.Content tab is determined according to the keyword, establishes content mark
Label and the incidence relation of user tag.
Judge whether the user tag matches with current scene, if matching, the user tag is sent to preset service
Device, to ask predetermined server to push the content recommendations such as the comment matched with the user tag or barrage.
Step 270, the content recommendation of the display user tag matching.
Step 280, determine that the eyeprint image fails with the eyeprint template matches.
If the similarity of the eyeprint template in eyeprint image and log-on message is not less than given threshold, then it is assumed that input user
The user of behavioral data is not the registered user of the application program, determines that the eyeprint image loses with the eyeprint template matches
Lose.
The technical scheme of the present embodiment, by obtaining comment or barrage based on setting application program, and shoot user's figure
Picture；By being partitioned into iris image in the user images, the validity of user behavior data is verified according to the iris image；If iris
Eyeprint image corresponding to image and the similarity of the eyeprint template in log-on message exceed given threshold, it is determined that user behavior number
According to for valid data；The valid data are analyzed, determine user tag, and the user tag is sent to predetermined server；
Show the content recommendation of the user tag matching., can be to the user behavior data of different user using above-mentioned technical proposal
Analyzed, avoided it is determined that during user tag, the user behavior data of different user interferes, and influences user tag respectively
Determination result.It is thus possible to effectively improve user for user's request recommended user comment interested or barrage and glue
Degree.
Fig. 3 is the flow chart of another information-pushing method provided in an embodiment of the present invention.As shown in figure 3, this method bag
Include：
Step 301, obtain based on setting application program user behavior data when, shoot user images.
Wherein, user behavior data is included in the comment delivered in setting application program or barrage.
Step 302, resolution ratio and gray scale to user images are handled, the gray scale of the user images after calculating processing
Average value, as reference gray level value.
Exemplary, diminution adjustment is carried out to the resolution ratio of user images, for removing the details of image, only retains structure
Or the essential information such as light and shade, abandon the image difference that different sizes or proportional band come.User images after diminution are simplified
The processing of color, for example, coloured image is converted into gray level image.Then, the ash of the pixel included in the gray level image is calculated
Average value is spent, as reference gray level value.
Step 303, by the gray value of each pixel in the user images after processing compared with the reference gray level value,
User images fingerprint is determined according to comparative result.
After carrying out the gray level image after above-mentioned processing is handled to user images, by each pixel in the gray level image
Gray value is compared with the reference gray level value, if being designated as 1 more than or equal to reference gray level value, if less than if the reference gray level value
It is designated as 0.According to the user images identical combination order in log-on message, by the gray value of each pixel in the gray level image
The user images fingerprint of the user images after composition processing is combined with the comparative result of the reference gray level value.
Step 304, the statistics user images fingerprint and the unequal position of numerical value in the finger image of the template image
Number.
Wherein, the finger image in log-on message is in registrer application, is believed for the user characteristics of user's input
Breath carries out the sequence of values that image procossing obtains.For example, when user's registration sets application program, it is corresponding to obtain the image information
Template image；The resolution ratio and gray value of the template image are handled, the gray scale of the target image after calculating processing is put down
Average；By the gray value of each pixel is compared with the average gray in the template image after processing, according to comparative result
The finger image of template image is determined, is stored using the finger image as log-on message.
It is corresponding more each according to the ordering of numerical value for the user images fingerprint and the finger image of template image
The numerical value of individual position, count the digit that numerical value differs.
Step 305, judge whether the digit exceedes given threshold, if so, then performing step 310, otherwise perform step
306。
Step 306, determining the finger image of the user images fingerprint and the template image, the match is successful.
If the unequal digit of numerical value is not less than given threshold in the finger image of user images fingerprint and template image,
Determining the finger image of user images fingerprint and template image, the match is successful.
Step 307, determine to be directed to the comment for setting application program or barrage as valid data.
Step 308, the analysis valid data, user tag is determined, and in user tag and scene matching, by described in
User tag is sent to predetermined server.
Step 309, the content recommendation of the display user tag matching.
Step 310, determining the biological information and user, it fails to match for the log-on message of setting application program.
The technical scheme of the present embodiment, by obtaining comment or barrage based on setting application program, and pass through camera
Shoot user images；The validity of user behavior data is verified by the finger image of the user images of shooting；User images refer to
The unequal digit of numerical value is not less than given threshold in finger image in line and log-on message, it is determined that user behavior data is
Valid data；The valid data are analyzed, determine user tag, and the user tag is sent to predetermined server；Display
The content recommendation of the user tag matching.Using above-mentioned technical proposal, the user behavior data of different user can be carried out
Analyze, avoid it is determined that during user tag, the user behavior data of different user interferes, and influences user tag really respectively
Determine result.It is thus possible to effectively improve information transferring rate for user's request recommended user comment interested or barrage.
Fig. 4 is the flow chart of another information-pushing method provided in an embodiment of the present invention, as shown in figure 4, this method bag
Include：
Step 410, at least one comment that user uploads is obtained, comment content is analyzed, learnt, it is determined that for commenting
The content tab of opinion.
User is when browsing microblogging or viewing video, often in corresponding application program in the form of comment or barrage
Share the viewpoint or view of oneself.Electric terminal can obtain the comment that user uploads in a certain application program.Should obtaining
During comment, in order to verify user identity, it is necessary to obtain the biological information of user.By acquired biological information and use
The biological information of typing is matched when family is registered, and the validity of the comment is determined according to matching result.For being determined
Label determination operation can be just performed for the comment of valid data, avoids the comment of nonregistered user from influenceing the renewal of user tag.
If the comment is valid data, comment content is analyzed, extracts keyword.The keyword extracted is entered
Row study, it is determined that corresponding content tab.For example, registered user has delivered extremely under a certain microblog passage for teaching how body-building
A few comment, the comment content can be the registered user for body-building and the view of diet.Electric terminal analyzes the comment
Content, extraction keyword " body-building " and " diet " etc., is " health " based on the Keywords matching content tab extracted.
Step 420, the mapping relations for establishing content tab and user tag.
Because user tag is stored in electric terminal, electric terminal can be established after content tab is stamped for comment
The mapping relations of content tab and user tag.Such as, however, it is determined that content tab corresponding to comment is " health ", then can determine
The user tag matched with the content tab can be that user likes moving, and like health, and then, it is true with institute to establish the content tab
The incidence relation of fixed user tag.
It is understood that the preference or behavioural habits of user change such as the passage of time.Electronics is whole
End can by the comment of learning user input, barrage, thumb up or the user behavior such as favorable comment, using above-mentioned user behavior as training
Sample, user tag is automatically updated, to ensure that the user tag of electric terminal memory storage is more close to the reality of user
Border demand.
Whether step 430, analysis active user's label and scene match, if so, then performing step 440, otherwise perform step
Rapid 450.
Step 440, the comment of request matching or barrage.
In active user's label and scene matching, user tag is sent to predetermined server, so that predetermined server
According to comment or barrage corresponding to user tag matching, and the comment or barrage are pushed into electric terminal.
Step 450, the comment of display matching or barrage.
The comment content matched with user tag is sequentially shown in the comment column for the microblog passage that user browses.Or
The barrage content matched with user tag is sequentially shown in the video of user's viewing, optionally, can be shown using different colours
Show the barrage content matched with user tag.
Step 460, the comment for not asking matching or barrage.
When active user's label and scene mismatch, it is believed that current scene is unsuitable for showing that what is matched with user tag pushes away
Content is recommended, does not retransmit user tag to predetermined server.Exemplary, if user inputs the application program at user behavior moment
Switch, then it is assumed that current scene is not suitable for the content recommendation of display user tag matching.
The technical scheme of the present embodiment, the evaluation content inputted by analyzing user, is analyzed the evaluation content, is learned
After habit, content tab is determined；Matching user tag corresponding with content tab；In active user's label and scene matching, hair
User tag is sent to predetermined server, to ask the comment or the barrage that are matched with the user tag.It can be carried using such scheme
The information transferring rate of high content recommendation, avoid because content recommendation viscosity is inadequate, it is impossible to which the situation for meeting user's request occurs.
Fig. 5 is a kind of structural representation of information push-delivery apparatus provided in an embodiment of the present invention.The device can by software and/
Or hardware is realized, is typically integrated in electric terminal.As shown in figure 5, the device can include：
Data acquisition module 510, for obtaining the user behavior data based on setting application program；
Label determining module 520, for determining content tab according to the user behavior data, it is determined that with the content mark
Sign the user tag of matching；
Label sending module 530, for when the user tag matches with current scene, the user tag to be sent
To predetermined server, the user tag is used for the content recommendation for indicating that predetermined server generation matches with the user tag；
Content display module 540, for showing the content recommendation of the user tag matching.
The embodiment of the present invention provides a kind of information push-delivery apparatus, realizes the information transferring rate for improving content recommendation, avoid because
Content recommendation viscosity is inadequate, it is impossible to which the situation for meeting user's request occurs.
Optionally, in addition to：
Taking module, for when obtaining the user behavior data based on setting application program, shooting user images；
Matching module, for the user images to be matched with user for the log-on message of setting application program,
Wherein, the log-on message includes the image information of typing during user's registration；
Tag update module, if for the match is successful, it is determined that the user behavior data is valid data, according to described
Valid data update user tag.
Optionally, label determining module 520 is specifically used for：
Word segmentation processing is carried out to the user behavior data for being defined as valid data, determines the user behavior data bag
The keyword contained；
Content tab is determined according to the keyword.
Optionally, matching module is specifically used for：
By being partitioned into iris image in the user images, feature extraction is carried out to the iris image and obtains eyeprint figure
Picture；
If the eyeprint image and the similarity of the eyeprint template in the log-on message exceed given threshold, it is determined that institute
State eyeprint image and eyeprint template matches success.
Optionally, in addition to：
Target image acquisition module, for when user's registration sets application program, obtaining corresponding to described image information
Template image；
Gray average determining module, handled for the resolution ratio to the template image and gray value, calculating processing
The average gray of target image afterwards；
Finger image determining module, for the gray value of each pixel in the template image after processing to be put down with the gray scale
Average is compared, and the finger image of template image is determined according to comparative result, is entered using described image fingerprint as log-on message
Row storage.
Optionally, matching module is specifically used for：
The resolution ratio and gray scale of user images are handled, the average value of the gray scale of the user images after calculating processing,
As reference gray level value；
By the gray value of each pixel in the user images after processing compared with the reference gray level value, according to comparing
As a result user images fingerprint is determined；
The user images fingerprint and the unequal digit of numerical value in the finger image of the template image are counted, if described
Digit is not less than given threshold, it is determined that the match is successful for the finger image of the user images fingerprint and the template image.
Optionally, in addition to：
Tag match module, for it is determined that after the user tag matched with the content tab, judging the setting
Whether scene corresponding to application program changes；
When the scene does not change, active user's label and scene matching are determined.
The embodiment of the present invention also provides a kind of storage medium for including computer executable instructions, and the computer can perform
Instruction is used to perform a kind of information-pushing method when being performed by computer processor, and this method includes：
Obtain the user behavior data based on setting application program；
Content tab is determined according to the user behavior data, it is determined that the user tag matched with the content tab；
When the user tag matches with current scene, the user tag is sent to predetermined server, the use
Family label is used for the content recommendation for indicating that predetermined server generation matches with the user tag；
Show the content recommendation of the user tag matching.
Storage medium --- any various types of memory devices or storage device.Term " storage medium " is intended to wrap
Include：Install medium, such as CD-ROM, floppy disk or magnetic tape equipment；Computer system memory or random access memory, such as
DRAM, DDR RAM, SRAM, EDO RAM, blue Bath (Rambus) RAM etc.；Nonvolatile memory, such as flash memory, magnetizing mediums
(such as hard disk or optical storage)；Memory component of register or other similar types etc..Storage medium can also include other
The memory of type or its combination.In addition, storage medium can be located at program in the first computer system being wherein performed,
Or can be located in different second computer systems, second computer system is connected to the by network (such as internet)
One computer system.Second computer system can provide programmed instruction and be used to perform to the first computer." storage is situated between term
Matter " can include may reside within diverse location two of (such as in different computer systems by network connection) or
More storage mediums.Storage medium can store the programmed instruction that can be performed by one or more processors and (such as implement
For computer program).
Certainly, a kind of storage medium for including computer executable instructions that the embodiment of the present invention is provided, its computer
The operation for the information-pushing method that executable instruction is not limited to the described above, it can also carry out any embodiment of the present invention and provided
Information-pushing method in associative operation.
The embodiments of the invention provide a kind of electric terminal, letter provided in an embodiment of the present invention can be integrated in the electric terminal
Cease pusher.Exemplary, the electric terminal includes smart mobile phone, tablet personal computer, personal digital assistant or handheld device
Deng mobile terminal, the electric terminals such as PC or intelligent television can also be included.Fig. 6 is one kind provided in an embodiment of the present invention
The structural representation of mobile terminal.As shown in fig. 6, the mobile terminal can include：Housing (not shown), memory 601,
Central processing unit (Central Processing Unit, CPU) 602 (also known as processor, hereinafter referred to as CPU), circuit board (figure
Not shown in), touch-screen 612 and power circuit (not shown).The touch-screen 612, for user's operation to be converted into
Electric signal is inputted to the processor, and shows visual output signal, for example, touch-screen 612 is used to show the user tag
The content recommendation of matching；The circuit board is placed in the interior volume that the touch-screen 612 surrounds with the housing；It is described
CPU602 and the memory 601 are arranged on the circuit board；The power circuit, for for each of the mobile terminal
Circuit or device power supply；The memory 601, for storing computer program, it is additionally operable to store user behavior data and user
Label；The CPU602 reads and performed the computer program stored in the memory 601.The CPU602 is described in execution
Following steps are realized during computer program：Obtain the user behavior data based on setting application program；According to the user behavior
Data determine content tab, it is determined that the user tag matched with the content tab；In the user tag and current scene
Timing, the user tag is sent to predetermined server, the user tag be used for indicate predetermined server generation with it is described
The content recommendation of user tag matching；Show the content recommendation of the user tag matching.
The mobile terminal also includes：Peripheral Interface 603, RF (Radio Frequency, radio frequency) circuit 605, audio-frequency electric
Road 606, loudspeaker 611, power management chip 608, input/output (I/O) subsystem 609, other input/control devicess 610
And outside port 604, these parts are communicated by one or more communication bus or signal wire 607.
It should be understood that diagram mobile terminal 600 is only an example of mobile terminal, and mobile terminal 600
Can have than more or less parts shown in figure, can combine two or more parts, or can be with
Configured with different parts.Various parts shown in figure can be including one or more signal transactings and/or special
Hardware, software including integrated circuit are realized in the combination of hardware and software.
The mobile terminal for being integrated with information push-delivery apparatus that the present embodiment provides is described in detail below, the movement
Terminal is by taking mobile phone as an example.
Memory 601, the memory 601 can be accessed by CPU602, Peripheral Interface 603 etc., and the memory 601 can
Including high-speed random access memory, can also include nonvolatile memory, such as one or more disk memories,
Flush memory device or other volatile solid-state parts.
The input of equipment and output peripheral hardware can be connected to CPU602 and deposited by Peripheral Interface 603, the Peripheral Interface 603
Reservoir 601.
I/O subsystems 609, the I/O subsystems 609 can be by the input/output peripherals in equipment, such as touch-screen 612
With other input/control devicess 610, Peripheral Interface 603 is connected to.I/O subsystems 609 can include the He of display controller 6091
For controlling one or more input controllers 6092 of other input/control devicess 610.Wherein, one or more input controls
Device 6092 processed receives electric signal from other input/control devicess 610 or sends electric signal to other input/control devicess 610,
Other input/control devicess 610 can include physical button (pressing button, rocker buttons etc.), dial, slide switch, behaviour
Vertical pole, click on roller.What deserves to be explained is input controller 6092 can with it is following any one be connected：Keyboard, infrared port,
The instruction equipment of USB interface and such as mouse.
Touch-screen 612, the touch-screen 612 are the input interface and output interface between user terminal and user, can
It can include figure, text, icon, video etc. to user, visual output depending on output display.
Display controller 6091 in I/O subsystems 609 receives electric signal from touch-screen 612 or sent out to touch-screen 612
Electric signals.Touch-screen 612 detects the contact on touch-screen, and the contact detected is converted to and shown by display controller 6091
The interaction of user interface object on touch-screen 612, that is, realize man-machine interaction, the user interface being shown on touch-screen 612
Icon that object can be the icon of running game, be networked to corresponding network etc..What deserves to be explained is equipment can also include light
Mouse, light mouse be not show the touch sensitive surface visually exported, or the touch sensitive surface formed by touch-screen 612 is prolonged
Stretch.
RF circuits 605, it is mainly used in establishing the communication of mobile phone and wireless network (i.e. network side), realizes mobile phone and wireless network
The data receiver of network and transmission.Such as transmitting-receiving short message, Email etc..Specifically, RF circuits 605 receive and send RF letters
Number, RF signals are also referred to as electromagnetic signal, and RF circuits 605 convert electrical signals to electromagnetic signal or electromagnetic signal is converted into telecommunications
Number, and communicated by the electromagnetic signal with communication network and other equipment.RF circuits 605 can include being used to perform
The known circuit of these functions, it includes but is not limited to antenna system, RF transceivers, one or more amplifiers, tuner, one
Individual or multiple oscillators, digital signal processor, CODEC (COder-DECoder, coder) chipset, user identify mould
Block (Subscriber Identity Module, SIM) etc..
Voicefrequency circuit 606, it is mainly used in receiving voice data from Peripheral Interface 603, the voice data is converted into telecommunications
Number, and the electric signal is sent to loudspeaker 611.
Loudspeaker 611, for the voice signal for receiving mobile phone from wireless network by RF circuits 605, it is reduced to sound
And play the sound to user.
Power management chip 608, the hardware for being connected by CPU602, I/O subsystem and Peripheral Interface are powered
And power management.
Mobile terminal provided in an embodiment of the present invention, realization are directed to customer requirement retrieval content recommendation, avoided because in recommendation
It is inadequate to hold viscosity, it is impossible to meet that the situation of user's request occurs, information transferring rate can be effectively improved.
Any implementation of the executable present invention of information push-delivery apparatus, storage medium and mobile terminal provided in above-described embodiment
The information-pushing method that example is provided, possess and perform the corresponding functional module of this method and beneficial effect.Not in above-described embodiment
In detailed description ins and outs, reference can be made to the information-pushing method that any embodiment of the present invention is provided.
Pay attention to, above are only presently preferred embodiments of the present invention and institute's application technology principle.It will be appreciated by those skilled in the art that
The invention is not restricted to specific embodiment described here, can carry out for a person skilled in the art various obvious changes,
Readjust and substitute without departing from protection scope of the present invention.Therefore, although being carried out by above example to the present invention
It is described in further detail, but the present invention is not limited only to above example, without departing from the inventive concept, also
Other more equivalent embodiments can be included, and the scope of the present invention is determined by scope of the appended claims.
Claims (10)
- A kind of 1. information-pushing method, it is characterised in that including：Obtain the user behavior data based on setting application program；Content tab is determined according to the user behavior data, it is determined that the user tag matched with the content tab；When the user tag matches with current scene, the user tag is sent to predetermined server, user's mark Sign the content recommendation matched for indicating predetermined server generation with the user tag；Show the content recommendation of the user tag matching.
- 2. according to the method for claim 1, it is characterised in that also include：When obtaining the user behavior data based on setting application program, user images are shot；The user images are matched with user for the log-on message of setting application program, wherein, the log-on message The image information of typing during including user's registration；If the match is successful, it is determined that the user behavior data is valid data, updates user tag according to the valid data.
- 3. according to the method for claim 2, it is characterised in that content tab is determined according to the user behavior data, wrapped Include：Word segmentation processing is carried out to the user behavior data for being defined as valid data, determines what the user behavior data included Keyword；Content tab is determined according to the keyword.
- 4. according to the method for claim 2, it is characterised in that by the user images and user for setting application program Log-on message matched, including：By being partitioned into iris image in the user images, feature extraction is carried out to the iris image and obtains eyeprint image；If the eyeprint image and the similarity of the eyeprint template in the log-on message exceed given threshold, it is determined that the eye Print image and eyeprint template matches success.
- 5. according to the method for claim 2, it is characterised in that also include：When user's registration sets application program, template image corresponding to described image information is obtained；The resolution ratio and gray value of the template image are handled, the average gray of the target image after calculating processing；By the gray value of each pixel is compared with the average gray in the template image after processing, according to comparative result The finger image of template image is determined, is stored using described image fingerprint as log-on message.
- 6. according to the method for claim 5, it is characterised in that by the user images and user for setting application program Log-on message matched, including：The resolution ratio and gray scale of user images are handled, the average value of the gray scale of the user images after calculating processing, as Reference gray level value；By the gray value of each pixel in the user images after processing compared with the reference gray level value, according to comparative result Determine user images fingerprint；The user images fingerprint and the unequal digit of numerical value in the finger image of the template image are counted, if the digit Not less than given threshold, it is determined that the match is successful for the finger image of the user images fingerprint and the template image.
- 7. according to any described method in claim 1 to 6, it is characterised in that it is determined that being matched with the content tab After user tag, in addition to：Judge whether scene corresponding to the setting application program changes；When the scene does not change, active user's label and scene matching are determined.
- A kind of 8. information push-delivery apparatus, it is characterised in that including：Data acquisition module, for obtaining the user behavior data based on setting application program；Label determining module, for determining content tab according to the user behavior data, it is determined that being matched with the content tab User tag；Label sending module, for when the user tag matches with current scene, the user tag to be sent to default Server, the user tag are used for the content recommendation for indicating that predetermined server generation matches with the user tag；Content display module, for showing the content recommendation of the user tag matching.
- 9. a kind of computer-readable recording medium, is stored thereon with computer program, it is characterised in that the program is held by processor The information-pushing method as described in any in claim 1 to 7 is realized during row.
- 10. a kind of electric terminal, it is characterised in that including touch-screen, memory, processor and storage on a memory and can be The computer program run on processor, it is characterised in thatThe processor, realize that the information as described in any in claim 1 to 7 pushes during for performing the computer program Method；The memory, it is additionally operable to store user behavior data and user tag；The touch-screen, for showing content recommendation.
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| CN201710730819.7A CN107688637A (en) | 2017-08-23 | 2017-08-23 | Information-pushing method, device, storage medium and electric terminal |
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| CN201710730819.7A CN107688637A (en) | 2017-08-23 | 2017-08-23 | Information-pushing method, device, storage medium and electric terminal |
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| CN201710730819.7A Pending CN107688637A (en) | 2017-08-23 | 2017-08-23 | Information-pushing method, device, storage medium and electric terminal |
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