CN114169917A - Information sending method, platform, system, electronic equipment and storage medium - Google Patents
Information sending method, platform, system, electronic equipment and storage medium Download PDFInfo
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- CN114169917A CN114169917A CN202111360616.6A CN202111360616A CN114169917A CN 114169917 A CN114169917 A CN 114169917A CN 202111360616 A CN202111360616 A CN 202111360616A CN 114169917 A CN114169917 A CN 114169917A
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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- G—PHYSICS
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
Abstract
The invention discloses an information sending method, a platform, a system, electronic equipment and a storage medium. The information sending method comprises the following steps: acquiring a first link and service information; processing the first link and the service information to obtain a second link; wherein the second link comprises a tracking code, and the length of the second link is smaller than that of the first link; acquiring a response signal of the second link; behavior data are obtained according to the response signals and the tracking codes; wherein, the tracking code is used for identifying the terminal; the behavior data is used for performing behavior analysis; and carrying out redirection operation on the second link according to the response signal so as to send the content information corresponding to the first link. The embodiment of the application can unify the collection of behavior data of various channels and avoid the phenomenon that the content of the information main body is affected by overlong links.
Description
Technical Field
The present invention relates to the field of information transmission technologies, and in particular, to an information transmission method, a platform, a system, an electronic device, and a storage medium.
Background
At present, the content of the marketing campaign is mostly delivered to the user through short messages and other channels. And the issued content carries data drainage in a link form, and the link carries a buried point. When the user triggers the embedded point, the corresponding behavior data can be obtained, and the behavior analysis of the user can be realized according to the behavior data.
However, the long link with the buried point may affect the main content of the short message, and when the main content of the short message is too much, the short message content may be sent down in segments, so the above method is not only unfavorable for the propaganda of the campaign content, but also may increase the propaganda cost of the campaign. Moreover, the content of the marketing campaign is spread in multiple channels, which makes it difficult to uniformly stream and collect data.
Disclosure of Invention
The present invention is directed to solving at least one of the problems of the prior art. Therefore, the invention provides an information sending method, a platform, a system, electronic equipment and a storage medium, which can unify the collection of behavior data of various channels and avoid the phenomenon that the information main content is influenced by overlong links.
An information sending method according to an embodiment of a first aspect of the present invention is applied to an information sending platform, and includes: acquiring a first link and service information; processing the first link and the service information to obtain a second link; wherein the second link comprises a tracking code, and the length of the second link is smaller than that of the first link; acquiring a response signal of the second link; behavior data are obtained according to the response signals and the tracking codes; wherein, the tracking code is used for identifying the terminal; the behavior data is used for performing behavior analysis; and carrying out redirection operation on the second link according to the response signal so as to send the content information corresponding to the first link.
The information sending method provided by the embodiment of the invention at least has the following beneficial effects: the first link and the service information are processed to generate a second link with the length smaller than that of the first link, so that the influence on the information main body content caused by the overlong first link is avoided. And the generated second link carries a tracking code for identifying the terminal, and the same acquisition of behavior data of the same terminal and different channels can be realized according to the tracking code, so that the behavior data acquisition apertures of all terminals are unified, and the accuracy of behavior data analysis is improved to a certain extent.
According to some embodiments of the invention, the service information comprises a protocol, a domain name, a terminal type, and terminal information; the processing the first link and the service information to obtain a second link includes: performing chain shortening processing on the first link to obtain a target code; generating a type code according to the terminal type, and generating the tracking code according to the terminal information; and generating the second link according to the protocol, the domain name, the type code, the target code and the tracking code.
According to some embodiments of the present invention, the chain reduction processing on the first link to obtain the object code includes: generating a random code; obtaining an initial character string according to the random code and the first link; grouping the initial character strings to obtain a plurality of groups of calibration character strings; carrying out system conversion on the multiple groups of calibration character strings to obtain a target subscript; and obtaining the target code according to the target subscript and the initial character string.
According to some embodiments of the present invention, the chain reduction processing on the first link to obtain the object code further includes: carrying out uniqueness check on the target code and generating a check result; and if the verification result shows that the target code is not unique, executing the generated random code again.
According to the information sending platform of the second aspect of the embodiment of the invention, the first module is used for acquiring the first link and the service information; the second module is used for processing the first link and the service information to obtain a second link; wherein the second link comprises a tracking code, and the length of the second link is smaller than that of the first link; a third module, configured to obtain a response signal of the second link; a fourth module, configured to obtain behavior data according to the response signal and the tracking code; the tracking code is used for identifying terminal information; the behavior data is used for performing behavior analysis; and the fifth module is used for carrying out redirection operation on the second link according to the response signal so as to send the content information corresponding to the first link.
An information transmission system according to an embodiment of a third aspect of the present invention includes: the service system is used for sending the first link and the service information; an information delivery platform as described in the second aspect; and the terminal is used for generating a response signal according to the second link.
An electronic apparatus according to a fourth aspect of the present invention is characterized by comprising: at least one processor; at least one memory for storing at least one program; when the at least one program is executed by the at least one processor, the at least one program causes the at least one processor to implement the information transmission method according to the first aspect.
The computer-readable storage medium according to the fifth aspect of the present invention is a computer-readable storage medium in which processor-executable instructions are stored, wherein the processor-executable instructions, when executed by a processor, are used for implementing the information sending method according to the first aspect.
Additional aspects and advantages of the invention will be set forth in part in the description which follows and, in part, will be obvious from the description, or may be learned by practice of the invention.
Drawings
The invention is further described with reference to the following figures and examples, in which:
FIG. 1 is a flow chart of a method for sending messages according to an embodiment of the present invention;
fig. 2 is another flowchart of an information sending method according to an embodiment of the present invention;
fig. 3 is another flowchart of an information sending method according to an embodiment of the present invention;
fig. 4 is another flowchart of an information sending method according to an embodiment of the present invention;
FIG. 5 is a block diagram of an information delivery platform according to an embodiment of the present invention;
fig. 6 is a flow chart of an embodiment of the present invention.
Detailed Description
Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar function throughout. The embodiments described below with reference to the accompanying drawings are illustrative only for the purpose of explaining the present invention, and are not to be construed as limiting the present invention.
In the description of the present invention, it should be understood that the orientation or positional relationship referred to in the description of the orientation, such as the upper, lower, front, rear, left, right, etc., is based on the orientation or positional relationship shown in the drawings, and is only for convenience of description and simplification of description, and does not indicate or imply that the device or element referred to must have a specific orientation, be constructed and operated in a specific orientation, and thus, should not be construed as limiting the present invention.
In the description of the present invention, the meaning of a plurality is one or more, the meaning of a plurality is two or more, and the above, below, exceeding, etc. are understood as excluding the present numbers, and the above, below, within, etc. are understood as including the present numbers. If the first and second are described for the purpose of distinguishing technical features, they are not to be understood as indicating or implying relative importance or implicitly indicating the number of technical features indicated or implicitly indicating the precedence of the technical features indicated.
In the description of the present invention, unless otherwise explicitly defined, terms such as setup, installation, link, etc. should be understood in a broad sense, and those skilled in the art can reasonably determine the specific meaning of the terms in the present invention by combining the specific contents of the technical solutions.
In the description of the present invention, reference to the description of the terms "one embodiment," "some embodiments," "an illustrative embodiment," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the present invention. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
In the related art, the information sending channel includes short messages, 5G information, WeChat information, and the like. Taking the short message channel as an example, the operator has a certain limit on the length of the information content, and the service party wants to obtain the behavior data of the user. Therefore, a buried link is added to the information content, but when the length of the link is too long, not only the main content of the information is affected, but also the information needs to be sent in segments, thereby indirectly increasing the marketing cost of the business side. In addition, different information sending channels in the related technology relate to different data collection modes, so that information sending dimensions are scattered, and data collection apertures are not uniform.
Based on this, the embodiment of the application provides an information sending method, a platform, a system, an electronic device and a storage medium, which can solve the problem that long links affect the main content of information and unify the data collection modes of various channels, thereby reducing the information sending cost and improving the accuracy of behavior data analysis to a certain extent.
Referring to fig. 1, an embodiment of the present application provides an information sending method, which is applied to an information sending platform. The information sending method comprises the following steps:
s110, acquiring a first link and service information;
s120, processing the first link and the service information to obtain a second link; the second link comprises a tracking code, and the length of the second link is smaller than that of the first link;
specifically, a first link and service information sent by a service party are obtained, wherein the first link represents a link with a buried point, which is set by the service party according to behavior analysis needs and information push needs; the service information includes information of the first link target object, information of a transmission channel, and the like. And performing chain reduction processing on the first link, and integrating the first link subjected to chain reduction processing and the service information to obtain a second link with the link length smaller than that of the first link, so that the influence on the main content of the information caused by overlong link is avoided. It will be appreciated that the link length is determined by the number of characters of the link.
S130, acquiring a response signal of the second link;
s140, behavior data are obtained according to the response signals and the tracking codes; wherein, the tracking code is used for identifying the terminal; the behavior data is used for performing behavior analysis;
in particular, the second link is sent to the end user, i.e. to the target object of the first link. And acquiring a response signal generated when the terminal user clicks the second link. The second link generated according to the method includes a tracking code, and the tracking code is used for binding an identifier with a terminal corresponding to a terminal user, that is, different terminals correspond to different tracking codes. Therefore, when the terminal user clicks the second link, the behavior data of the terminal user can be obtained according to the response signal and the tracking code corresponding to the second link, so that the behavior analysis including real-time access tracking, access trend statistics, access equipment statistics, access area statistics and the like can be performed on the terminal user according to the behavior data. For example, information can be sent to the same terminal through multiple channels such as short messages, 5G information, WeChat information, and the like, and because the sending forms of information in different channels are different, behavior data collection modes in different channels in the related art are different, so that behavior data corresponding to different channels in the same terminal are mutually isolated. In the embodiment of the application, when the terminal user clicks the second link, the behavior data of the terminal user in the different channels can be collected simultaneously according to the tracking code corresponding to the terminal, so that the behavior data of multiple channels can be collected simultaneously, and the isolated analysis of the behavior data of different channels is avoided.
S150, carrying out redirection operation on the second link according to the response signal so as to send the content information corresponding to the first link.
Specifically, the redirection is performed according to a response signal generated by the terminal user clicking the second link, so as to jump to the first link corresponding to the second link, and the content information corresponding to the first link is sent to the terminal user, thereby realizing the sending of the information. For example, while generating the second link according to the first link and the service information, the information sending platform will establish the contrast relationship between the second link and the address of the first link. Therefore, when the information sending platform receives the response signal, the information sending platform can find the address of the first link according to the response signal and the comparison relation, and further the content corresponding to the first link is sent to the terminal user.
The information sending method provided by the embodiment of the application processes the first link and the service information to generate the second link with the length smaller than that of the first link, so that the influence on the information main body content caused by the overlong first link is avoided. And the generated second link carries a tracking code for identifying the terminal, and the same acquisition of behavior data of the same terminal and different channels can be realized according to the tracking code, so that the behavior data acquisition apertures of all terminals are unified, and the accuracy of behavior data analysis is improved to a certain extent.
Referring to fig. 2, in some embodiments, step S120 includes the sub-steps of:
s210, performing chain shortening processing on the first link to obtain a target code;
s220, generating a type code according to the type of the terminal, and generating a tracking code according to the terminal information;
and S230, generating a second link according to the protocol, the domain name, the type code, the target code and the tracking code.
Specifically, the service information includes a protocol, a domain name, a terminal type, and terminal information. Wherein the protocol comprises http or https; the domain name is decided by the service party; the terminal type represents types corresponding to different information transmission channels, for example: the terminal type corresponding to the short message and the 5G message is a mobile phone number, and the terminal type corresponding to the WeChat message is OpenID, so that the terminal type is used for distinguishing different information sending channels; the terminal information is used for identifying the terminal identity, namely the terminal information and the terminal are in the unique corresponding relation, so that when the same terminal receives information issued by different channels, behavior data of the terminal in different channels can be collected uniformly through the tracking code.
It is understood that, in step S210, the information delivery platform performs chain shortening processing on the character string included in the first link, for example, performing operations such as intercepting the character string according to a preset rule, so as to obtain the object code.
In step S220, the type code is set to 1-bit character, for example: when the terminal type is a mobile phone number, the type code is '1'; when the terminal type is OpenID, the type code is "2". Secondly, the terminal information is processed by operations such as Base62 encoding and the like to generate a tracking code of 6-bit characters, so that behavior data of a target object (namely an end user) of information transmission is collected in a unified aperture mode according to the tracking code.
In step S230, a second link, shown as "https:// icc6.cn/1hjK9 Njker", is generated based on the protocol, domain name, type code, object code, tracking code. Wherein "https://" denotes protocol, "icc 6. cn" denotes domain name; "1" represents a type code; "hjK" represents the object code; "9 Njker" indicates a type code.
Referring to fig. 3, in some embodiments, step S210 includes the sub-steps of:
s310, generating a random code;
s320, obtaining an initial character string according to the random code and the first link;
s330, grouping the initial character strings to obtain a plurality of groups of calibration character strings;
s340, carrying out scale conversion on the multiple groups of calibration character strings to obtain a target subscript;
and S350, obtaining the target code according to the target subscript and the initial character string.
In particular, the object code is used to distinguish between different second links, and therefore the object code is unique. And splicing the generated UUID (namely the random code) and the first link to form an initial character string, and carrying out encryption processing such as MD5 on the initial character string to obtain a substring. The substring is intercepted with 16 characters as one group to obtain a plurality of groups of calibration character strings, for example, three groups of calibration character strings are obtained by total interception. Then, each set of calibration character strings is converted into hexadecimal to obtain three target subscripts respectively. And searching the initial character strings according to the three target subscripts to obtain three corresponding character strings, and splicing the three character strings to obtain the target code.
Referring to fig. 4, in some embodiments, step S210 further includes the sub-steps of:
s410, performing uniqueness check on the target code and generating a check result;
and S420, if the verification result shows that the target code is not unique, executing the step S310 again.
Specifically, in order to ensure the uniqueness of the object code generated according to the above method, the object code needs to be checked again. After the target code is generated, the target code is stored in the database, so that the uniqueness check only needs to compare the current target code with the target code in the database to judge whether the current target code is used. If the current object code is used, the random code is generated again to obtain a new object code again. And repeating the operation until the current object code is unique.
Further, the number of times of the repeated operation may be limited, for example, at most fifteen times of the repeated operation is limited, that is, the target code generated after the operation is repeated for the fifteenth time is still not unique, and the information sending platform is subjected to corresponding maintenance or rule adjustment.
Referring to fig. 5, an embodiment of the present application further provides an information sending platform. The information sending platform comprises:
a first module 100, configured to obtain a first link and service information;
a second module 200, configured to process the first link and the service information to obtain a second link; wherein the second link comprises a tracking code, and the length of the second link is smaller than that of the first link;
a third module 300, configured to obtain a response signal of the second link;
a fourth module 400, configured to obtain behavior data according to the response signal and the tracking code; the tracking code is used for identifying terminal information; the behavior data is used for performing behavior analysis;
a fifth module 500, configured to perform a redirection operation on the second link according to the response signal, so as to send content information corresponding to the first link.
It can be seen that, in the embodiments where the content in the above-mentioned information sending method embodiment is all applied to this information sending platform, the functions specifically implemented by this information sending platform embodiment are the same as those in the above-mentioned information sending method embodiment, and the beneficial effects achieved by this information sending platform embodiment are also the same as those achieved by the above-mentioned information sending method embodiment.
Referring to fig. 6, an embodiment of the present application provides an information sending system, including an information sending platform, a service system, and a terminal as described in the foregoing embodiments. The service sending platform is used for sending the first link and the service information; the terminal is used for generating a response signal according to the second link.
Specifically, the service system (i.e., the service party) sends the service information and the first link to the information sending platform, and the information sending platform generates a second link according to the second link and the service information and returns the second link to the service system. And the service system sends the obtained second link to the terminal, and the terminal user clicks the second link and generates a response signal. And the information sending platform carries out redirection operation on the second link according to the response signal so as to send the content information corresponding to the first link to the terminal.
It can be seen that, the contents in the foregoing information sending method embodiments are all applicable to the embodiments of the information sending system, the functions specifically implemented by the embodiments of the information sending system are the same as those in the foregoing information sending method embodiments, and the advantageous effects achieved by the embodiments of the information sending method are also the same as those achieved by the foregoing information sending method embodiments.
An embodiment of the present application further provides an electronic device, including: the system includes at least one processor, and a memory communicatively coupled to the at least one processor. The memory stores instructions, and the instructions are executed by the at least one processor, so that the at least one processor can implement the information sending method according to any one of the above embodiments when executing the instructions.
An embodiment of the present application provides a computer-readable storage medium storing computer-executable instructions for: the information transmission method described in any of the above embodiments is performed.
The above-described embodiments of the apparatus are merely illustrative, wherein the units illustrated as separate components may or may not be physically separate, i.e. may be located in one place, or may also be distributed over a plurality of network elements. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment.
One of ordinary skill in the art will appreciate that all or some of the steps, systems, and methods disclosed above may be implemented as software, firmware, hardware, and suitable combinations thereof. Some or all of the physical components may be implemented as software executed by a processor, such as a central processing unit, digital signal processor, or microprocessor, or as hardware, or as an integrated circuit, such as an application specific integrated circuit. Such software may be distributed on computer readable media, which may include computer storage media (or non-transitory media) and communication media (or transitory media). The term computer storage media includes volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data, as is well known to those of ordinary skill in the art. Computer storage media includes, but is not limited to, RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, Digital Versatile Disks (DVD) or other optical disk storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other medium which can be used to store the desired information and which can accessed by a computer. In addition, communication media typically embodies computer readable instructions, data structures, program modules or other data in a modulated data signal such as a carrier wave or other transport mechanism and includes any information delivery media as known to those skilled in the art.
The embodiments of the present application have been described in detail with reference to the drawings, but the present application is not limited to the embodiments, and various changes can be made within the knowledge of those skilled in the art without departing from the gist of the present application. Furthermore, the embodiments and features of the embodiments of the present application may be combined with each other without conflict.
Claims (8)
1. The information sending method is applied to an information sending platform, and is characterized by comprising the following steps:
acquiring a first link and service information;
processing the first link and the service information to obtain a second link; wherein the second link comprises a tracking code, and the length of the second link is smaller than that of the first link;
acquiring a response signal of the second link;
behavior data are obtained according to the response signals and the tracking codes; wherein, the tracking code is used for identifying the terminal; the behavior data is used for performing behavior analysis;
and carrying out redirection operation on the second link according to the response signal so as to send the content information corresponding to the first link.
2. The method according to claim 1, wherein the service information includes a protocol, a domain name, a terminal type, and terminal information;
the processing the first link and the service information to obtain a second link includes:
performing chain shortening processing on the first link to obtain a target code;
generating a type code according to the terminal type, and generating the tracking code according to the terminal information;
and generating the second link according to the protocol, the domain name, the type code, the target code and the tracking code.
3. The method according to claim 2, wherein the chain shortening the first link to obtain the object code comprises:
generating a random code;
obtaining an initial character string according to the random code and the first link;
grouping the initial character strings to obtain a plurality of groups of calibration character strings;
carrying out system conversion on the multiple groups of calibration character strings to obtain a target subscript;
and obtaining the target code according to the target subscript and the initial character string.
4. The method according to claim 3, wherein the chain shortening the first link to obtain an object code, further comprises:
carrying out uniqueness check on the target code and generating a check result;
and if the verification result shows that the target code is not unique, executing the generated random code again.
5. An information delivery platform, comprising:
the first module is used for acquiring the first link and the service information;
the second module is used for processing the first link and the service information to obtain a second link; wherein the second link comprises a tracking code, and the length of the second link is smaller than that of the first link;
a third module, configured to obtain a response signal of the second link;
a fourth module, configured to obtain behavior data according to the response signal and the tracking code; the tracking code is used for identifying terminal information; the behavior data is used for performing behavior analysis;
and the fifth module is used for carrying out redirection operation on the second link according to the response signal so as to send the content information corresponding to the first link.
6. An information transmission system, comprising:
the service system is used for sending the first link and the service information;
the information delivery platform of claim 5;
and the terminal is used for generating a response signal according to the second link.
7. An electronic device, comprising:
at least one processor;
at least one memory for storing at least one program;
when executed by the at least one processor, cause the at least one processor to implement the information transmission method of any one of claims 1 to 4.
8. Computer-readable storage medium, in which processor-executable instructions are stored, characterized in that the processor-executable instructions, when executed by a processor, are adapted to implement the information transmitting method according to any one of claims 1 to 4.
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| CN112035763A (en) * | 2020-09-01 | 2020-12-04 | 中国银行股份有限公司 | Information processing method, device and system, electronic equipment and storage medium |
| CN112307369A (en) * | 2019-07-31 | 2021-02-02 | 腾讯科技（深圳）有限公司 | Short link processing method, device, terminal and storage medium |
| CN113505318A (en) * | 2021-07-26 | 2021-10-15 | 全景智联(武汉)科技有限公司 | Short link generation method, device, equipment and storage medium |
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| US20140143337A1 (en) * | 2012-10-15 | 2014-05-22 | Exacttarget, Inc. | System and method for generating personalized short links and monitoring activity |
| CN112307369A (en) * | 2019-07-31 | 2021-02-02 | 腾讯科技（深圳）有限公司 | Short link processing method, device, terminal and storage medium |
| CN110634031A (en) * | 2019-09-24 | 2019-12-31 | 腾讯科技（深圳）有限公司 | Method, device, equipment and medium for tracking and analyzing published content |
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