CN114125707A - Online advertisement self-service making method and device, terminal and storage medium - Google Patents

Online advertisement self-service making method and device, terminal and storage medium Download PDF

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Publication number
CN114125707A
CN114125707A CN202111499079.3A CN202111499079A CN114125707A CN 114125707 A CN114125707 A CN 114125707A CN 202111499079 A CN202111499079 A CN 202111499079A CN 114125707 A CN114125707 A CN 114125707A
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advertisement
user
online
self
putting
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郭倍诚
李昊天
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Heipai Media Technology Shenzhen Co ltd
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Heipai Media Technology Shenzhen Co ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02Services making use of location information
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • G06Q30/0245Surveys
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02Services making use of location information
    • H04W4/021Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/20Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
    • H04W4/23Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for mobile advertising
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/30Services specially adapted for particular environments, situations or purposes
    • H04W4/33Services specially adapted for particular environments, situations or purposes for indoor environments, e.g. buildings

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
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Abstract

According to the online advertisement self-service making method provided by the invention, a user sends an advertisement putting request on an online putting platform, and when the request sent by the user is received, a material uploading template is sent to the terminal equipment of the user, so that the user can simply, conveniently and quickly input an advertisement material to be put on the template; meanwhile, in order to meet laws and regulations, after advertisement material information sent by a user is received, an electronic contract is signed on line, and signing efficiency of the advertisement contract is improved. And after the electronic contract is successfully signed, advertising is delivered to the display terminal in a corresponding time region according to the preset setting of the user. The whole advertisement manufacturing process is simple, convenient and quick, and the advertisement manufacturing efficiency is improved, so that an advertiser can meet the demand at any time and can throw advertisements under the line at any time. In addition, the whole advertisement material is uploaded by an advertiser by self, and the delivery time area is determined by a client, so that the final client conversion rate can be effectively improved.

Description

Online advertisement self-service making method and device, terminal and storage medium
[ technical field ] A method for producing a semiconductor device
The invention relates to the technical field of advertisement putting, in particular to an online advertisement self-service making method, device, terminal and storage medium.
[ background of the invention ]
At present, various problems exist in the entity advertisement industry, so that the advertisement putting effect is poor. The existing advertisement putting process is taken as an example, and the problems of complicated putting process, frequent manual intervention, complex material examination and the like exist. However, the existing offline advertisement delivery process is complex, and an advertiser and a platform need to communicate for many times, so that various factors can be integrated into an advertisement contract, and then advertisements are made according to the advertisement contract. The whole process needs to audit various data, so that more time is spent, and the efficiency of making and putting off-line advertisements is influenced.
In view of the above, it is actually necessary to provide a method, an apparatus, a terminal and a storage medium for online self-help advertisement creation to overcome the above-mentioned drawbacks.
[ summary of the invention ]
The invention aims to provide an online advertisement self-service making method, device, terminal and storage medium, aiming at solving the problem that the existing advertisement making process takes more time, optimizing the traditional advertising process and improving the advertising efficiency, so that an advertiser can have demands at any time and can place advertisements under the line at any time.
In order to achieve the above object, a first aspect of the present invention provides an online advertisement self-service making method, which is applied to an online delivery platform, and includes the following steps:
receiving an advertisement putting request sent to the online putting platform by a user through a terminal device; the advertisement putting request comprises a material type, putting time, putting areas and the number of required display terminals;
sending a material uploading template to terminal equipment of a user, and receiving advertisement material information input by the user in the material uploading template;
generating an electronic contract according to the advertisement putting request and a preset contract template, and signing on line;
and acquiring and confirming signing success information of the electronic contract, and playing the advertisement material information on a preset number of the display terminals according to the launching time and the launching area.
In a preferred embodiment, the step of sending a material upload template to the terminal device of the user and receiving advertisement material information input by the user in the material upload template comprises the following steps:
receiving a selection result for a preset popularization requirement sent by a user; the promotion requirements comprise whether IBEACON promotion is needed or not, whether article promotion is needed or not and whether active interface links are added or not;
and integrating the selection result into the advertisement material information.
In a preferred embodiment, the step of receiving an advertisement delivery request sent by a user to the online delivery platform through a terminal device further includes the following steps:
acquiring enterprise authentication materials uploaded by a user, and verifying authenticity of the enterprise authentication materials on an authority;
and when the verification result of the enterprise authentication material is real, sending a material uploading template to the terminal equipment of the user.
In a preferred embodiment, after receiving the advertisement material information inputted by the user in the material uploading template, the method further comprises the following steps:
receiving a manual checking result of the advertisement material information; wherein the manual review result comprises return, modification and supplement;
and sending the manual auditing result to terminal equipment of a user, and providing a material supplementary information uploading interface.
The second aspect of the present invention provides an online advertisement self-service making device, including:
the delivery request receiving module is used for receiving an advertisement delivery request sent to the online delivery platform by a user through terminal equipment; the advertisement putting request comprises a material type, putting time, putting areas and the number of required display terminals;
the advertisement material receiving module is used for sending a material uploading template to the terminal equipment of the user and receiving advertisement material information input by the user in the material uploading template;
the electronic contract signing module is used for generating an electronic contract according to the advertisement putting request and a preset contract template and carrying out online signing;
and the material information display module is used for acquiring and confirming signing success information of the electronic contract and playing the advertisement material information on a preset number of display terminals according to the launching time and the launching area.
In a preferred embodiment, the advertisement material receiving module includes:
the promotion requirement selection unit is used for receiving a selection result of a preset promotion requirement sent by a user; the promotion requirements comprise whether IBEACON promotion is needed or not, whether article promotion is needed or not and whether active interface links are added or not;
and the promotion demand integration unit is used for integrating the selection result into the advertisement material information.
In a preferred embodiment, the method further comprises:
the enterprise authentication module is used for acquiring enterprise authentication materials uploaded by a user and verifying the authenticity of the enterprise authentication materials on an authority;
and the enterprise authentication module is also used for sending a material uploading template to the terminal equipment of the user when the verification result of the enterprise authentication material is real.
In a preferred embodiment, the method further comprises:
the checking result receiving module is used for receiving the manual checking result of the advertisement material information; wherein the manual review result comprises return, modification and supplement;
and the audit result sending module is used for sending the manual audit result to the terminal equipment of the user and providing a material supplementary information uploading interface.
A third aspect of the present invention provides a terminal, where the terminal includes a memory, a processor, and an online advertisement self-service creation program stored in the memory and executable on the processor, and the online advertisement self-service creation program, when executed by the processor, implements the steps of the online advertisement self-service creation method according to any one of the above embodiments.
A fourth aspect of the present invention provides a computer-readable storage medium, in which an online advertisement self-service creation program is stored, and when being executed by a processor, the online advertisement self-service creation program implements each step of the online advertisement self-service creation method according to any one of the above embodiments.
According to the online advertisement self-service making method provided by the invention, a user sends an advertisement putting request on an online putting platform, and when the request sent by the user is received, a material uploading template is sent to the terminal equipment of the user, so that the user can simply, conveniently and quickly input an advertisement material to be put on the template; meanwhile, in order to meet laws and regulations, after advertisement material information sent by a user is received, an electronic contract is signed on line, and signing efficiency of the advertisement contract is improved. And after the electronic contract is successfully signed, advertising is delivered to the display terminal in a corresponding time region according to the preset setting of the user. The whole advertisement manufacturing process is simple, convenient and quick, and the advertisement manufacturing efficiency is improved, so that an advertiser can meet the demand at any time and can throw advertisements under the line at any time. In addition, the whole advertisement material is uploaded by an advertiser by self, and the delivery time area is determined by a client, so that the final client conversion rate can be effectively improved.
[ description of the drawings ]
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present invention and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained according to the drawings without inventive efforts.
FIG. 1 is a flow chart of a method for self-service production of online advertisements provided by the present invention;
fig. 2 is a frame diagram of an online advertisement self-service making device provided by the invention.
[ detailed description ] embodiments
In order to make the objects, technical solutions and advantageous effects of the present invention more clearly apparent, the present invention is further described in detail below with reference to the accompanying drawings and the detailed description. It should be understood that the detailed description and specific examples, while indicating the preferred embodiment of the invention, are intended for purposes of illustration only and are not intended to limit the scope of the invention.
It is also to be understood that the terminology used in the description of the invention herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used in the specification of the present invention and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.
It should be further understood that the term "and/or" as used in this specification and the appended claims refers to and includes any and all possible combinations of one or more of the associated listed items.
In an embodiment of the present invention, a first aspect provides an online advertisement self-service making method, which is applied to an online delivery platform, and through the function of the online delivery platform, an advertiser can have delivery requirements at any time, and can deliver offline and outdoor advertisements of advertisements at any time, thereby optimizing a traditional advertisement making process and improving advertisement making efficiency.
As shown in fig. 1, the online advertisement self-service making method includes the following steps S11-S14.
Step S11: and receiving an advertisement putting request sent to the online putting platform by a user through the terminal equipment. The advertisement putting request comprises a material type, putting time, putting areas and the number of required display terminals.
Specifically, when an advertiser (i.e., a user) wants to promote his/her product, he/she can plan to deliver the advertisement on the online delivery platform. Therefore, a user can enter a main interface of the online delivery platform through own terminal equipment, such as a mobile phone, a computer, a tablet computer and the like, and then send an own advertisement delivery request on the main interface. The terminal device of the user includes, but is not limited to, an electronic device with an interactive interface, such as a mobile phone, a computer, a notebook computer, and a tablet computer. The online delivery platform can display a material interface in the terminal equipment of the user, so that the user can upload and set advertisement materials on the terminal equipment of the user, and the like, and exchange data with the platform.
It should be noted that the display terminal is an electronic device carrier with a display interface, and can be installed at a preset position, such as a wall of a shopping mall, a rear glass of a vehicle, and the like, and serves as a platform for displaying advertisements. For example, a display screen is attached and fixed to the rear glass of the vehicle, so that advertisement materials sent by a user can be played in a rolling mode and a circulating mode, the advertisement materials can be observed by passengers of vehicles behind in the driving process of the vehicles on the road, and the advertisement putting effect is achieved. In addition, the vehicle runs on the road, so that the display range of the advertisement content in the delivery area is improved.
Further, in one embodiment, step S11 is followed by the following steps:
firstly, enterprise authentication materials uploaded by a user are obtained, and the authenticity of the enterprise authentication materials is verified on an authority. Specifically, after a user (usually an enterprise user) wants to send an advertisement delivery request to the online delivery platform, the online delivery platform detects whether the user has performed enterprise authentication, and plays a role of enterprise basic information authentication, so that enterprise basic information is collected and stored. The enterprise authentication material includes but is not limited to: corporate representatives represent information, business licenses (three-in-one), and other ancillary materials that can prove the authenticity of a company. The authority may be various levels of business offices or other enterprise certification platforms with authority.
It should be noted that, when the verification result of the enterprise authentication material is true, the material upload template is sent to the terminal device of the user, and only subsequent steps in aspects of advertisement self-service delivery and the like are opened to the authenticated enterprise user, so that the validity of the advertisement delivered by the online delivery platform is ensured, and the risk of false advertisement delivery is reduced.
Step S12: and sending the material uploading template to the terminal equipment of the user, and receiving the advertisement material information input by the user in the material uploading template.
Specifically, after receiving an advertisement delivery request sent by a user on a main interface, the online delivery platform sends a material management interface to the terminal device of the user, the material management interface is a templated interface and has a plurality of preset options, and the user can select from the interface: the type of material to be advertised (e.g., electronic products), the date and time period to be advertised (e.g., 1 month, 1 day to 2 months, 1 day), the region of advertisement (usually, the advertisement is delivered in a city unit, or in a downtown unit), and the number of display terminals to be advertised (e.g., 1000 vehicles with display screens).
Further, in step S12, the method further includes the steps of: and receiving a selection result for a preset popularization requirement sent by a user, and integrating the selection result into the advertisement material information. The promotion requirements comprise whether IBEACON promotion is needed or not, whether article promotion is needed or not and whether active interface links are added or not. Specifically, the user uploads the material to the place according to the promotion requirement of the user, so that the aim of contacting the client under the O2O online advertising line is fulfilled. After selecting the IBEACON promotion, the information filled therein is synchronously added to the original advertisement material information in the platform to generate new material information, so that the new material information and the IBEACON signal corresponding to the content provided by the user are pushed out along with the transmitting device preset by the display terminal.
Further, in an embodiment, after the step S12, the method further includes the steps of:
firstly, receiving a manual checking result of advertisement material information; wherein, the manual review result comprises return, modification and supplement. Specifically, all materials submitted by the advertiser are handed to a background worker of the online delivery platform for auditing, and the authenticity of a business license and the validity of advertisement materials are mainly audited. When the advertisement material does not conform to the legal provisions related to the advertisement, returning the advertisement material, and giving a correction suggestion and a return reason; when there is a flaw in the advertising material, content optimization suggestions can be provided. In addition, if the situation that more supplementary materials need to be submitted is met, an amendment suggestion can be given to the user on the result of the manual review. The examination of the advertisement material information includes examination of advertisement content and examination of specific advertisement content material (for example, food class needs to submit food license).
And then, the manual examination result is sent to the terminal equipment of the user, and a material supplementary information uploading interface is provided, so that the advertising effect of the user on the advertising material can be improved. It can be understood that the whole process is processed in the online delivery platform, technical personnel are not needed to intervene, and time cost and operation cost expenditure of enterprise personnel in the process are greatly saved.
Step S13: and generating an electronic contract according to the advertisement putting request and a preset contract template, and signing on line.
Specifically, after the user uploads the advertisement material information, an electronic contract is automatically generated according to the selected amount content in the advertisement material information and a preset contract template, and then the electronic contract enters an electronic contract signing interface. This item exists in response to the legal requirements of a contract that each advertisement order in the national advertising act requires. And automatically generating information such as order information, enterprise information and the like submitted by the user into the electronic contract. The electronic contract signing method can be accessed to a third-party platform to carry out on-line signing work of the electronic contract, thereby ensuring the fairness of the electronic contract signing and reducing the safety worry of users. The method comprises the steps of signing paper edition contracts required by all traditional processes into convenient and quick online signing by utilizing a third-party service platform. In addition, after the electronic contract is generated, the amount of money required by the advertisement production and delivery is automatically calculated, corresponding order detailed information is generated, and the user is prompted to pay. At this time, the platform provides an API (Application Programming Interface) for payment to the user, which is convenient for the user to pay. The user can pay according to the payment mode preset by the platform. After the advertiser finishes payment, the platform automatically signs an electronic contract with the user, thereby supervising the platform to fulfill obligations at the platform end in the electronic contract.
Of course, in other embodiments, step S13 may be omitted, and the delivery may be performed in other delivery forms without a contract, and therefore, it is within the scope of the present invention to omit step S13.
Step S14: and acquiring and confirming signing success information of the electronic contract, and playing the advertisement material information on a preset number of display terminals according to the launching time and the launching area.
Specifically, the online delivery platform automatically matches the correct time, area, vehicle number and/or IBEACON information base according to the information of the order, and uniformly issues the data to the terminal device. The part of hardware plays a role of an advertisement display platform, and can display the advertisement content of the user in real time, thereby realizing the effect of advertisement.
In addition, the order information is stored in the online putting platform, and a user can open an order management interface of the terminal equipment and click the current order to realize all system interfaces related to advertisement effect evaluation, such as order information inquiry, putting quantity inquiry, actual coverage crowd inquiry, investment return rate calculation, playing times and the like.
Therefore, by using the technical process, the conventional complex advertisement putting process can be shortened to 15 minutes (all user materials are determined in an ideal state) to play in the whole market, so that the time cost and operation cost overhead of enterprise personnel in the process is greatly saved, the customer transaction proportion is increased, and the utilization efficiency of media resources is improved. In addition, technical staff can intervene in any link at any moment to adjust through an online communication mode, the communication with a user is convenient and efficient, and the answering and the puzzlement of the user who puts in the network by using the online putting-in platform are achieved.
In summary, according to the online advertisement self-service making method provided by the invention, a user sends an advertisement putting request on an online putting platform, and when receiving the request sent by the user, a material management interface with a material uploading template is sent to a terminal device of the user, so that the user can simply, conveniently and quickly input an advertisement material to be put on the template; meanwhile, in order to meet laws and regulations, after advertisement material information sent by a user is received, an electronic contract is signed on line, and signing efficiency of the advertisement contract is improved. And after the electronic contract is successfully signed, advertising is delivered to the display terminal in a corresponding time region according to the preset setting of the user. The whole manufacturing and putting process is simple, convenient and quick, and the advertisement manufacturing efficiency is improved, so that an advertiser can meet the demand at any time and can put advertisements under lines at any time. In addition, the whole advertisement material is uploaded by an advertiser by self, and the delivery time area is determined by a client, so that the final client conversion rate can be effectively improved.
The second aspect of the present invention provides an online advertisement self-service making device 100, which enables an advertiser to have a putting demand at any time, to put an advertisement under line and outdoors at any time, optimizes a traditional advertisement making process, and improves advertisement making efficiency through the function of an online putting platform. It should be noted that the implementation principle and the implementation mode of the online advertisement self-service creation apparatus 100 are consistent with the above online advertisement self-service creation method, and therefore, the following description is omitted.
As shown in fig. 2, the online advertisement self-service creation apparatus 100 includes:
a delivery request receiving module 10, configured to receive an advertisement delivery request sent by a user to an online delivery platform through a terminal device; the advertisement putting request comprises a material type, putting time, putting areas and the number of required display terminals;
the advertisement material receiving module 20 is configured to send a material uploading template to the terminal device of the user, and receive advertisement material information input by the user in the material uploading template;
the electronic contract signing module 30 is used for generating an electronic contract according to the advertisement putting request and a preset contract template and carrying out online signing;
and the material information display module 40 is used for acquiring and confirming the signing success information of the electronic contract and playing the advertisement material information on a preset number of display terminals according to the launching time and the launching area.
Further, in one embodiment, the advertisement material receiving module 20 includes:
the promotion requirement selection unit is used for receiving a selection result of a preset promotion requirement sent by a user; the promotion requirements comprise whether IBEACON promotion is needed or not, whether article promotion is needed or not and whether active interface links are added or not;
and the promotion demand integration unit is used for integrating the selection result into the advertisement material information.
Further, in one embodiment, the online advertisement self-service making device 100 further includes:
the enterprise authentication module is used for acquiring enterprise authentication materials uploaded by a user and verifying the authenticity of the enterprise authentication materials on an authority; the enterprise authentication module is also used for sending the material uploading template to the terminal equipment of the user when the verification result of the enterprise authentication material is real.
Further, in one embodiment, the online advertisement self-service making device 100 further includes:
the checking result receiving module is used for receiving the manual checking result of the advertisement material information; wherein, the manual review result comprises return, modification and supplement;
and the audit result sending module is used for sending the manual audit result to the terminal equipment of the user and providing a material supplementary information uploading interface.
A third aspect of the present invention provides a terminal (not shown in the drawings), where the terminal includes a memory, a processor, and an online advertisement self-service making program stored in the memory and operable on the processor, and when the online advertisement self-service making program is executed by the processor, the online advertisement self-service making method according to any one of the above embodiments is implemented.
A fourth aspect of the present invention provides a computer-readable storage medium (not shown in the drawings), in which an online advertisement self-service creation program is stored, and when being executed by a processor, the online advertisement self-service creation program implements the steps of the online advertisement self-service creation method according to any one of the above embodiments.
It will be apparent to those skilled in the art that, for convenience and brevity of description, only the above-mentioned division of the functional units and modules is illustrated, and in practical applications, the above-mentioned function distribution may be performed by different functional units and modules according to needs, that is, the internal structure of the apparatus is divided into different functional units or modules to perform all or part of the above-mentioned functions. Each functional unit and module in the embodiments may be integrated in one processing unit, or each unit may exist alone physically, or two or more units are integrated in one unit, and the integrated unit may be implemented in a form of hardware, or in a form of software functional unit. In addition, specific names of the functional units and modules are only for convenience of distinguishing from each other, and are not used for limiting the protection scope of the present application. The specific working processes of the units and modules in the system may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and reference may be made to the related descriptions of other embodiments for parts that are not described or illustrated in a certain embodiment.
Those of ordinary skill in the art will appreciate that the various illustrative elements and method steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
In the embodiments provided in the present invention, it should be understood that the disclosed system or apparatus/terminal device and method can be implemented in other ways. For example, the above-described system or apparatus/terminal device embodiments are merely illustrative, and for example, the division of the modules or units is only one logical division, and there may be other divisions when actually implemented, for example, multiple units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The invention is not limited solely to that described in the specification and embodiments, and additional advantages and modifications will readily occur to those skilled in the art, so that the invention is not limited to the specific details, representative apparatus, and illustrative examples shown and described herein, without departing from the spirit and scope of the general concept as defined by the appended claims and their equivalents.

Claims (10)

1. An online advertisement self-service manufacturing method is applied to an online putting platform and is characterized by comprising the following steps:
receiving an advertisement putting request sent to the online putting platform by a user through a terminal device; the advertisement putting request comprises a material type, putting time, putting areas and the number of required display terminals;
sending a material uploading template to terminal equipment of a user, and receiving advertisement material information input by the user in the material uploading template;
generating an electronic contract according to the advertisement putting request and a preset contract template, and signing on line;
and acquiring and confirming signing success information of the electronic contract, and playing the advertisement material information on a preset number of the display terminals according to the launching time and the launching area.
2. The on-line advertisement self-help making method according to claim 1, wherein the step of sending a material upload template to the terminal device of the user and receiving advertisement material information input by the user in the material upload template comprises the steps of:
receiving a selection result for a preset popularization requirement sent by a user; the promotion requirements comprise whether IBEACON promotion is needed or not, whether article promotion is needed or not and whether active interface links are added or not;
and integrating the selection result into the advertisement material information.
3. The on-line advertisement self-help making method according to claim 1, wherein the step of receiving an advertisement putting request sent by a user to the online putting platform through a terminal device further comprises the following steps:
acquiring enterprise authentication materials uploaded by a user, and verifying authenticity of the enterprise authentication materials on an authority;
and when the verification result of the enterprise authentication material is real, sending a material uploading template to the terminal equipment of the user.
4. The method for self-service production of online advertisements according to claim 1, wherein after receiving the advertisement material information inputted by the user in the material uploading template, the method further comprises the following steps:
receiving a manual checking result of the advertisement material information; wherein the manual review result comprises return, modification and supplement;
and sending the manual auditing result to terminal equipment of a user, and providing a material supplementary information uploading interface.
5. The utility model provides a self-service making devices of online advertisement which characterized in that includes:
the delivery request receiving module is used for receiving an advertisement delivery request sent to the online delivery platform by a user through terminal equipment; the advertisement putting request comprises a material type, putting time, putting areas and the number of required display terminals;
the advertisement material receiving module is used for sending a material uploading template to the terminal equipment of the user and receiving advertisement material information input by the user in the material uploading template;
the electronic contract signing module is used for generating an electronic contract according to the advertisement putting request and a preset contract template and carrying out online signing;
and the material information display module is used for acquiring and confirming signing success information of the electronic contract and playing the advertisement material information on a preset number of display terminals according to the launching time and the launching area.
6. The online advertisement self-service making device according to claim 5, wherein the advertisement material receiving module comprises:
the promotion requirement selection unit is used for receiving a selection result of a preset promotion requirement sent by a user; the promotion requirements comprise whether IBEACON promotion is needed or not, whether article promotion is needed or not and whether active interface links are added or not;
and the promotion demand integration unit is used for integrating the selection result into the advertisement material information.
7. The on-line advertisement self-service making device according to claim 5, further comprising:
the enterprise authentication module is used for acquiring enterprise authentication materials uploaded by a user and verifying the authenticity of the enterprise authentication materials on an authority;
and the enterprise authentication module is also used for sending a material uploading template to the terminal equipment of the user when the verification result of the enterprise authentication material is real.
8. The on-line advertisement self-service making device according to claim 5, further comprising:
the checking result receiving module is used for receiving the manual checking result of the advertisement material information; wherein the manual review result comprises return, modification and supplement;
and the audit result sending module is used for sending the manual audit result to the terminal equipment of the user and providing a material supplementary information uploading interface.
9. A terminal, characterized in that the terminal comprises a memory, a processor and an online advertising self-service making program stored in the memory and executable on the processor, the online advertising self-service making program, when executed by the processor, implementing the steps of the online advertising self-service making method according to any one of claims 1 to 4.
10. A computer-readable storage medium storing an online advertisement self-service production program which, when executed by a processor, implements the steps of the online advertisement self-service production method according to any one of claims 1 to 4.
CN202111499079.3A 2021-08-02 2021-12-09 Online advertisement self-service making method and device, terminal and storage medium Pending CN114125707A (en)

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CN202111501528.3A Pending CN114071358A (en) 2021-08-02 2021-12-09 Advertisement putting method, system, terminal and storage medium
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CN114501356A (en) * 2022-02-25 2022-05-13 嘿派传媒科技(深圳)有限公司 Control mainboard for realizing vehicle-mounted advertisement
CN114862475A (en) * 2022-05-23 2022-08-05 中国工商银行股份有限公司 Activity scheme pushing method and device, electronic equipment and storage medium
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