CN114125046B - Information touch system based on 5G - Google Patents
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Abstract
The invention discloses a 5G-based information touch system, which is used for solving the problems that the existing information touch information can not reasonably send corresponding content to send information to a user at corresponding time, so that the user is bored and the touch effect is poor; the system comprises a user side and an information touch platform, wherein the user side is in communication connection with the information touch platform through a 5G network and performs data exchange; the touch analysis module analyzes and processes information to be sent, compares a touch standard signature group of a user side with a condition tag to obtain touch parameters of a touch analysis end, processes the touch parameters to obtain a signaling base value of the user side, and selects corresponding information tags according to the signaling base value to indicate that the user is bored and the touch effect is poor.
Description
Technical Field
The invention relates to the technical field of information transmission, in particular to a 5G-based information touch system.
Background
The reach is an important service path in internet business, and means that information content is delivered in one channel, and the information content can reach the proportion of a target user group.
Most of the existing information triggers are that operators directionally send related marketing information to users according to current targets in daily activities and activities, and the information generally has activity information of single item or sales promotion push of certain categories and company levels; therefore, the existing information reach information cannot reasonably send corresponding content sending information to the user at corresponding time, so that the user is bored and has poor reach effect, and better reach sending of the information cannot be realized.
Disclosure of Invention
The invention aims to provide an information touch system based on 5G in order to solve the problems that the existing information touch information can not reasonably send corresponding content sending information to a user at corresponding time, so that the user is bored and the touch effect is poor; the information to be sent is analyzed and processed through the touch analysis module, the touch standard tag group of the user side is compared with the condition tags, touch parameters of a touch analysis end are obtained, the touch parameters are processed to obtain a message sending base value of the user side, the corresponding information target end is selected through the message sending base value, and then the content to be sent is sent to the information target end, so that the content to be sent is reasonably sent to the corresponding user side, and the sending accuracy of the information is improved.
The purpose of the invention can be realized by the following technical scheme: a information touch system based on 5G comprises a user side and an information touch platform, wherein the user side is in communication connection with the information touch platform through a 5G network and performs data exchange;
the information reach platform comprises an information demand module, a reach analysis module, a database and a reach query module;
the information demand module is used for submitting information to be sent by a demander and sending the information to the touch analysis module; the information to be sent comprises content to be sent and a condition label;
the reach analysis module is used for analyzing and processing information to be sent, and the specific analysis steps are as follows:
the method comprises the following steps: acquiring all the touch standard label groups of the user side, wherein the touch standard label group consists of a plurality of sub-labels; comparing the touch standard label group of the user side with the condition label, and marking the user side including the condition label in the touch standard label as a touch analysis side;
step two: acquiring touch parameters of a touch analysis end, wherein the touch parameters comprise a touch rate and a point inverse value; the contact rate and the inverse value are labeled XC1 and DF1, respectively; when the touch analysis end is initially registered, directly marking the touch analysis end as an information target end;
step three: setting weight coefficients corresponding to the contact rate and the inverse value as gs1 and gs2 respectively; substituting the contact rate, the point inverse value and the corresponding weight coefficient into a formula FD ═ XC1 × gs1-DF1 × gs2)/(gs1 × gs2) to obtain a contact base value FD of the contact analysis end;
step four: marking the reach analysis end with the maximum message sending base value as an information mark end of the information to be sent; the touch analysis module sends the content to be sent to the end of the information target;
the touch query module is used for logging in by a demander and checking the checking times and the checking duration corresponding to the content to be sent;
preferably, the information touch platform further comprises a registration login module, a data acquisition module and a data analysis module;
the registration login module is used for submitting registration information for registration through the intelligent terminal by a user, sending the registration information which is successfully registered to the database for storage, and marking the intelligent terminal which is successfully registered as a user side; the registration information comprises the name, the identification number, the communication number and the age of the user;
the data acquisition module is used for acquiring the data acquisition authority of the user side, acquiring the use data of the information target side and sending the use data to the database for storage; the using data comprises a first moment when the information target end receives the content to be sent, click information or closing information; the click information comprises a second moment for clicking the content to be sent, a third moment for closing the content to be sent and a face data group; the closing information is the fourth moment when the user side directly closes the content to be sent; the face data group consists of a plurality of face pictures;
the data analysis module is used for analyzing and processing the use data to obtain the touch parameter of the information target end and sending the touch parameter to the database for storage.
Preferably, the analysis processing process of the data analysis module is as follows:
processing the use data, and when the use data of the information target end is the first time and the click information of the content to be sent, calculating the time difference between the second time and the third time to obtain the access viewing time of the information target end and marking the access viewing time as TS 1; calculating the time difference between the first time and the second time to obtain interval access time, increasing the total checking times of the information target end once, and counting the total receiving times of the information target end for receiving the content to be sent; processing the face data group, carrying out eye and pupil identification on the face picture, marking the identified face picture of the eye and pupil as a pupil picture, counting the number of the pupil pictures, dividing the number of the pupil pictures by the number of all face pictures in the face data group to obtain a viewing ratio, and marking the viewing ratio as TS 2; normalizing the visit check duration and the check ratio and taking the numerical values of the visit check duration and the check ratio; obtaining a touch value CT of the end of the information mark by using a formula CT (TS 1 xba 1+ TS2 xba 2); wherein, ba1 and ba2 are preset weight factors, and the values are 0.8 and 2.7; summing all the touch values of the information target end and dividing the sum by the total receiving times of the information target end to obtain a contact rate XC1 of the information target end;
when the using data of the information target end is the first moment and the closing information of the content to be sent, the end of the information target receives the times of all the fourth moments of the information target end to obtain the total direct closing times; dividing the total number of direct correlation times by the total number of receiving times of the information target end to obtain the direct correlation rate of the information target end; calculating the time difference between the fourth time and the first time to obtain the direct closing interval duration; extracting the value of the direct-closing interval duration and marking the value as ZG 1; obtaining a direct inverse value FS by using a formula FS ═ KS/ZG1, wherein KS is a preset fixed value; summing all the direct and inverse values of the end of the information target and taking the average value to obtain a direct and inverse average value; normalizing the straight inverse mean value and the straight correlation rate, and marking the values after the normalization processing of the straight inverse mean value and the straight correlation rate as SF1 and SF 2; the dot inversion value DF1 of the end of the information mark is obtained using the formula DF1 ═ SF1 × ba3+ SF2 × ba 4.
Preferably, the specific process of sending the content to be sent to the information target end by the reach analysis module is as follows:
acquiring all first moments when an information target end receives contents to be sent, and setting a plurality of sending time points; matching all the first moments with the sending time points to obtain the first moment corresponding to each sending time point and the corresponding content to be sent, obtaining the use data corresponding to the content to be sent, counting the number of the click information and the number of the closing information, and subtracting the number of the closing information from the number of the click information to obtain the residual number of the information target end corresponding to the sending time point when the number of the click information is greater than the number of the closing information; calculating the time difference between the second time and the first time in the click information to obtain a point and a duration; summing all the points and the time lengths and taking the average value to obtain a point and an average value; extracting the point residual quantity and the numerical values of the point and mean values, and dividing the numerical values of the point residual quantity by the quantity of the point and mean values to obtain the touch rate of the corresponding sending time point of the end of the information target; comparing the touch rates corresponding to all sending time points of the information target end, and marking the sending time point with the maximum touch rate as the content sending time of the information target end; and when the current time of the system is equal to the content sending time, the touch analysis module sends the content to be sent to the information target terminal.
Preferably, a touch input unit is arranged in the user side and used for inputting a time period for allowing the user to receive the contents to be sent and a time period for forbidding the user to receive the contents to be sent and sending the time periods to the information touch platform;
compared with the prior art, the invention has the beneficial effects that:
1. the system comprises a demander, a touch analysis module, a touch standard tag group and a condition tag, wherein the demander submits information to be sent and sends the information to the touch analysis module through an information demand module, the touch analysis module is used for analyzing and processing the information to be sent, the touch standard tag group of a user side is compared with the condition tag, and the user side including the condition tag in the touch standard tag is marked as a touch analysis end; the method comprises the steps of obtaining touch parameters of a touch analysis end, processing the touch parameters to obtain a message sending base value of a user end, selecting a corresponding information target end through the message sending base value, and further sending contents to be sent to the information target end, so that the contents to be sent are reasonably sent to the corresponding user end, the sending accuracy of information is improved, and unreasonable time and content sending are avoided, so that a user is bored and the touch effect is poor;
2. the method comprises the steps that a touch analysis module obtains all first moments when an information target end receives contents to be sent, processes the first moments to obtain the content sending moments of the information target end, matches all the first moments with sending time points to obtain the first moment corresponding to each sending time point and corresponding contents to be sent, obtains use data corresponding to the contents to be sent, processes the use data to obtain the residual quantity of points and the average value, and divides the numerical value of the residual quantity of points by the quantity of the points and the average value to obtain the touch rate of the information target end corresponding to the sending time points; comparing the touch rates corresponding to all sending time points of the information target end, and marking the sending time point with the maximum touch rate as the content sending time of the information target end; and when the current time of the system is equal to the content sending time, sending the content to be sent to the information target terminal so as to improve the viewing probability of the content.
Drawings
In order to facilitate understanding for those skilled in the art, the present invention will be further described with reference to the accompanying drawings.
Fig. 1 is a schematic block diagram of the present invention.
Detailed Description
The technical solutions of the present invention will be described clearly and completely with reference to the following embodiments, and it should be understood that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Please refer to fig. 1, which shows a 5G-based information access system, including a client and an information access platform, where the client is in communication connection with the information access platform through a 5G network and performs data exchange;
the information reach platform comprises an information demand module, a reach analysis module, a database, a reach query module, a registration login module, a data acquisition module and a data analysis module;
the information demand module is used for submitting information to be sent by a demander and sending the information to the reach analysis module; the information to be sent comprises content to be sent and a condition label; the condition labels comprise content classification, adaptive crowd, content keywords and the like;
the reach analysis module is used for analyzing and processing information to be sent, and the specific analysis steps are as follows:
the method comprises the following steps: acquiring all the touch standard label groups of the user side, wherein the touch standard label group consists of a plurality of sub-labels; comparing the touch standard label group of the user side with the condition labels, and marking the user side including the condition labels as a touch analysis side;
step two: acquiring touch parameters of a touch analysis end, wherein the touch parameters comprise a touch rate and a point inverse value; the contact rate and the inverse value are labeled XC1 and DF1, respectively; when the touch analysis end is initially registered, directly marking the touch analysis end as an information target end;
step three: setting weight coefficients corresponding to the contact rate and the inverse value as gs1 and gs2 respectively; substituting the contact rate, the point inverse value and the corresponding weight coefficient into a formula FD ═ XC1 × gs1-DF1 × gs2)/(gs1 × gs2) to obtain a contact base value FD of the contact analysis end; the values of gs1 and gs2 are 5.7 and 2.2 respectively;
step four: marking the reach analysis end with the maximum message sending base value as an information mark end of the information to be sent; the touch analysis module sends the content to be sent to the end of the information target, and the specific sending process is as follows:
acquiring all first moments when an information target end receives contents to be sent, and setting a plurality of sending time points; matching all the first moments with the sending time points to obtain the first moment corresponding to each sending time point and the corresponding content to be sent, obtaining the use data corresponding to the content to be sent, counting the number of the click information and the number of the closing information, and subtracting the number of the closing information from the number of the click information to obtain the residual number of the information target end corresponding to the sending time point when the number of the click information is greater than the number of the closing information; calculating the time difference between the second time and the first time in the click information to obtain a point and a duration; summing all the points and the time lengths and taking an average value to obtain a point and an average value; extracting the number of the point residual quantity and the number of the point and the average value, and dividing the number of the point residual quantity by the number of the point and the average value to obtain the touch reaching rate of the end of the information target corresponding to the sending time point; comparing the touch rates corresponding to all sending time points of the information target end, and marking the sending time point with the maximum touch rate as the content sending time of the information target end; when the current time of the system is equal to the content sending time, the touch analysis module sends the content to be sent to an information target end;
the touch query module is used for logging in by a demander and checking the checking times and the checking duration corresponding to the content to be sent;
the registration login module is used for submitting registration information for registration through the intelligent terminal by a user, sending the registration information which is successfully registered to the database for storage, and marking the intelligent terminal which is successfully registered as a user side; the registration information comprises the name, the identification number, the communication number and the age of the user; the registration login module is also used for sending all the sub-tags to the intelligent terminal, receiving the selected sub-tags fed back by the user through the intelligent terminal and marking the selected sub-tags as the touch standard tag group corresponding to the user side;
the data acquisition module is used for acquiring the data acquisition authority of the user side, acquiring the use data of the information target side and sending the use data to the database for storage; the using data comprises a first time when the information target terminal receives the content to be sent, click information or closing information; the click information comprises a second moment for clicking the content to be sent, a third moment for closing the content to be sent and a face data set; the closing information is the fourth moment when the user side directly closes the content to be sent; the face data group consists of a plurality of face pictures;
the data analysis module is used for analyzing and processing the use data, and specifically comprises:
processing the use data, and when the use data of the information mark end is the first time and the click information of the content to be sent, calculating the time difference between the second time and the third time to obtain the access viewing time length of the information mark end and marking the access viewing time length as TS 1; calculating the time difference between the first time and the second time to obtain interval access time, increasing the total checking times of the information target end once, and counting the total receiving times of the information target end for receiving the content to be sent; processing the face data group, carrying out eye and pupil identification on the face picture, marking the identified face picture of the eye and pupil as a pupil picture, counting the number of the pupil pictures, dividing the number of the pupil pictures by the number of all face pictures in the face data group to obtain a viewing ratio, and marking the viewing ratio as TS 2; normalizing the visit check duration and the check ratio and taking the numerical values of the visit check duration and the check ratio; obtaining a touch value CT of the end of the information mark by using a formula CT (TS 1 xba 1+ TS2 xba 2); wherein, ba1 and ba2 are preset weight factors, and the values are 0.8 and 2.7; summing all the touch values of the information target end and dividing the sum by the total receiving times of the information target end to obtain a touch rate XC1 of the information target end;
when the using data of the information target end is the first moment and the closing information of the content to be sent, the end of the information target receives the times of all the fourth moments of the information target end to obtain the total direct closing times; dividing the total number of direct correlation times by the total number of receiving times of the information target end to obtain the direct correlation rate of the information target end; calculating the time difference between the fourth time and the first time to obtain the direct closing interval duration; extracting the numerical value of the direct correlation interval duration and marking the numerical value as ZG 1; obtaining a direct inverse value FS by using a formula FS (K S)/ZG 1, wherein K is a preset fixed value and the value is 1.6; summing all the direct and inverse values of the end of the information target and taking the average value to obtain a direct and inverse average value; normalizing the direct inverse mean value and the direct correlation rate, and marking the values after the normalization processing of the direct inverse mean value and the direct correlation rate as SF1 and SF 2; obtaining a dot inversion value DF1 of the end of the information mark by using a formula DF1 (SF 1 × ba3+ SF2 × ba 4), wherein ba3 and ba4 are preset weight factors and take values of 0.2 and 0.43;
a touch input unit is arranged in the user side and used for inputting a time period for allowing a user to receive contents to be sent and a time period for forbidding the user to receive the contents to be sent and sending the time periods to the information touch platform; after the information touch platform receives the time period for allowing the content to be sent to be received and the time period for forbidding the content to be sent to be received, the content to be sent is sent in the time period for allowing the content to be sent to be received;
when the system is used, a demander submits information to be sent and sends the information to the reach touch analysis module through the information demand module, the reach touch analysis module is used for analyzing and processing the information to be sent, a reach touch tag group of a user side is compared with a condition tag, and the user side including the condition tag in the reach touch tag is marked as a reach touch analysis end; the method comprises the steps of obtaining touch parameters of a touch analysis end, processing the touch parameters to obtain a message base value of a user end, selecting a corresponding information target end through the message base value, and further sending contents to be sent to the information target end, so that the contents to be sent are reasonably sent to the corresponding user end, the sending accuracy of information is improved, unreasonable time and content sending are avoided, and the user is bored and the touch effect is poor;
the method comprises the steps that a touch analysis module obtains all first moments when an information target end receives to-be-sent contents, processes the first moments to obtain content sending moments of the information target end, matches all the first moments with sending time points to obtain the first moment corresponding to each sending time point and the corresponding to-be-sent contents, obtains use data corresponding to the to-be-sent contents, counts the number of click information and the number of closing information, and subtracts the number of closing information from the number of click information to obtain the number of remaining points of the information target end corresponding to the sending time points when the number of click information is larger than the number of closing information; calculating the time difference between the second time and the first time in the click information to obtain a point and a duration; summing all the points and the time lengths and taking an average value to obtain a point and an average value; extracting the point residual quantity and the numerical values of the point and mean values, and dividing the numerical values of the point residual quantity by the quantity of the point and mean values to obtain the touch rate of the corresponding sending time point of the end of the information target; comparing the touch rates corresponding to all sending time points of the information target end, and marking the sending time point with the maximum touch rate as the content sending time of the information target end; and when the current time of the system is equal to the content sending time, sending the content to be sent to the information target terminal so as to improve the viewing probability of the content.
The preferred embodiments of the invention disclosed above are intended to be illustrative only. The preferred embodiments are not intended to be exhaustive or to limit the invention to the precise forms disclosed. Obviously, many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles of the invention and the practical application, to thereby enable others skilled in the art to best utilize the invention. The invention is limited only by the claims and their full scope and equivalents.
Claims (3)
1. A information touch system based on 5G comprises a user side and an information touch platform, wherein the user side is in communication connection with the information touch platform through a 5G network and performs data exchange; the system is characterized in that the information reach platform comprises an information demand module, a reach analysis module, a database and a reach query module;
the information demand module is used for submitting information to be sent by a demander and sending the information to the touch analysis module; the information to be sent comprises content to be sent and condition labels;
the reach analysis module is used for analyzing and processing information to be sent, and the specific analysis steps are as follows:
the method comprises the following steps: acquiring all the touch standard label groups of the user sides, comparing the touch standard label groups of the user sides with the condition labels, and marking the user sides including the condition labels in the touch standard labels as touch analysis ends;
step two: acquiring touch parameters of a touch analysis end, wherein the touch parameters comprise a touch rate and a point inverse value; the contact rate and the inverse value are labeled XC1 and DF1, respectively; when the touch analysis end is initially registered, directly marking the touch analysis end as an information target end;
step three: setting weight coefficients corresponding to the contact rate and the inverse value as gs1 and gs2 respectively; substituting the contact rate, the inverse value and the corresponding weight coefficient into a formula FD ═ XC1 × gs1-DF1 × gs2)/(gs1 × gs2 to obtain a contact base value FD of the contact analysis end;
step four: marking the reach analysis end with the largest message sending base value as an information mark end of the information to be sent; the touch analysis module sends the content to be sent to the end of the information target;
the touch query module is used for logging in by a demander and checking the checking times and the checking duration corresponding to the content to be sent;
the information touch platform also comprises a registration login module, a data acquisition module and a data analysis module;
the registration login module is used for submitting registration information for registration through the intelligent terminal by a user, sending the registration information which is successfully registered to the database for storage, and marking the intelligent terminal which is successfully registered as a user side;
the data acquisition module is used for acquiring the data acquisition authority of the user side, acquiring the use data of the information target side and sending the use data to the database for storage; the using data comprises a first moment when the information target end receives the content to be sent, click information or closing information; the click information comprises a second moment for clicking the content to be sent, a third moment for closing the content to be sent and a face data group; the closing information is the fourth moment when the user side directly closes the content to be sent; the face data group consists of a plurality of face pictures;
the data analysis module is used for analyzing and processing the use data to obtain the reach parameters of the information target end and sending the reach parameters to the database for storage;
the analysis processing process of the data analysis module comprises the following steps:
processing the use data, and when the use data of the information target end is the first time and the click information of the content to be sent, the time difference between the second time and the third time is calculated to obtain the access check duration of the information target end; calculating the time difference between the first time and the second time to obtain interval access time, increasing the total checking times of the information target end once, and counting the total receiving times of the information target end for receiving the content to be sent; processing the face data group, carrying out eye and pupil identification on the face picture, marking the identified face picture of the eye and pupil as a pupil picture, counting the number of the pupil pictures, and dividing the number of the pupil pictures by the number of all face pictures in the face data group to obtain a viewing ratio; normalizing the visit check duration and the check ratio, taking the numerical values of the visit check duration and the check ratio, and processing the numerical values to obtain a check touch value; summing all the touch values of the information target end and dividing the sum by the total receiving times of the information target end to obtain a touch rate XC1 of the information target end;
when the using data of the information target end is the first moment and the closing information of the content to be sent, the end of the information target receives the times of all the fourth moments of the information target end to obtain the total direct closing times; dividing the total number of times of direct correlation by the total number of times of receiving of the information target end to obtain the direct correlation rate of the information target end; calculating the time difference between the fourth time and the first time to obtain the direct-closing interval duration; extracting and analyzing the numerical value of the direct-closing interval duration to obtain a direct inverse value; summing all the direct and inverse values of the end of the information target and taking the average value to obtain a direct and inverse average value; and then, carrying out normalization processing on the direct inverse mean value and the direct correlation rate to obtain a point inverse value of the end of the information target.
2. The 5G-based information reach system according to claim 1, wherein the specific process of the reach analysis module sending the content to be sent to the information target end is as follows:
acquiring all first moments when an information target end receives contents to be sent, and setting a plurality of sending time points; matching all the first moments with the sending time points to obtain the first moment corresponding to each sending time point and the corresponding content to be sent, obtaining the use data corresponding to the content to be sent, counting the number of the click information and the number of the closing information, and subtracting the number of the closing information from the number of the click information to obtain the residual number of the information target end corresponding to the sending time point when the number of the click information is greater than the number of the closing information; calculating the time difference between the second time and the first time in the click information to obtain a point and a duration; summing all the points and the time lengths and taking the average value to obtain a point and an average value; extracting the point residual quantity and the numerical values of the point and mean values, and dividing the numerical values of the point residual quantity by the quantity of the point and mean values to obtain the touch rate of the corresponding sending time point of the end of the information target; comparing the touch rates corresponding to all sending time points of the information target end, and marking the sending time point with the maximum touch rate as the content sending time of the information target end; and when the current time of the system is equal to the content sending time, the touch analysis module sends the content to be sent to the information target terminal.
3. The 5G-based information touch system according to claim 1, wherein a touch input unit is arranged in the user terminal, and the touch input unit is used for inputting a time period for allowing the user to receive the contents to be sent and a time period for forbidding the user to receive the contents to be sent, and sending the time periods to the information touch platform.
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