CN112346884A - Message reach data processing method and device - Google Patents

Message reach data processing method and device Download PDF

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Publication number
CN112346884A
CN112346884A CN202011084059.5A CN202011084059A CN112346884A CN 112346884 A CN112346884 A CN 112346884A CN 202011084059 A CN202011084059 A CN 202011084059A CN 112346884 A CN112346884 A CN 112346884A
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data
message reach
message
reach
target
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陈懿
顾永朋
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Koubei Shanghai Information Technology Co Ltd
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Koubei Shanghai Information Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/46—Multiprogramming arrangements
    • G06F9/54—Interprogram communication
    • G06F9/546—Message passing systems or structures, e.g. queues
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/22—Indexing; Data structures therefor; Storage structures
    • G06F16/2282—Tablespace storage structures; Management thereof
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/27—Replication, distribution or synchronisation of data between databases or within a distributed database system; Distributed database system architectures therefor

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Abstract

The application discloses a message reach data processing method and a device, wherein the method comprises the following steps: executing log printing operation aiming at the message reach related information to obtain a message reach log; performing data acquisition based on the message reach log to obtain message reach data; and generating message reach result analysis data according to the message reach data, and outputting the message reach result analysis data. According to the method, log printing is carried out on the message reach related information, data acquisition and data analysis are carried out on the basis of the message reach log obtained through printing, message reach result analysis data capable of expressing the message reach quality are obtained, and the message reach result analysis data are sent to a message reach related application party or a message reach execution main body for executing message reach so that the application party can carry out optimization adjustment on the application scene of the application party or the message reach execution main body can carry out optimization processing on a push channel, and the message reach quality can be effectively guaranteed.

Description

Message reach data processing method and device
Technical Field
The application relates to the technical field of computers, in particular to a message reach data processing method. The application also relates to a message reach data processing device, an electronic device and a computer readable storage medium.
Background
Message reach refers to a method of notifying an application process or application result to an application related party. The existing application scenes of network platforms based on life service type network application or network shopping application and the like frequently relate to the function of message reaching, the message reaching mode comprises sending short messages, mails, network push messages and the like, and objects of message reaching comprise merchants, service providers, application expansion personnel, sales personnel and the like which reside in the network platforms.
Because the technical implementation of message reach is not transactional, the success rate of 100% cannot be guaranteed, and the timeliness of message reach is not high, and an asynchronous mode is mostly adopted, the message reach result has uncertainty, and the application implementation depending on the pushing result is influenced.
However, for the quality of message reach in each application scene, an effective guarantee means is lacking at present, and the abnormal condition of the message reach cannot be found and positioned efficiently and intuitively, so that abnormal recovery or loss stopping cannot be performed in time and pertinently. Therefore, how to guarantee the message reach quality is a problem to be solved at present.
Disclosure of Invention
The embodiment of the application provides a message reach data processing method and device, electronic equipment and a computer readable storage medium, so as to solve the problem that the message reach quality cannot be guaranteed in the prior art.
The embodiment of the application provides a message reach data processing method, which comprises the following steps: executing log printing operation aiming at the message reach related information to obtain a message reach log, wherein the message reach related information comprises message reach request information corresponding to a message reach request main body and message reach result feedback information corresponding to a message reach execution main body; performing data acquisition based on the message reach log to obtain message reach data; and generating message reach result analysis data according to the message reach data, and outputting the message reach result analysis data.
Optionally, the executing a log printing operation on the message reach related information to obtain a message reach log includes: and recording the message reach related information into a message reach log file to obtain a message reach log.
Optionally, the performing data acquisition based on the message trigger log to obtain message trigger data includes: and analyzing the log data in the message reach log file, and performing persistence processing on the analyzed data to obtain message reach data.
Optionally, the persisting the analyzed data to obtain the message reach data includes: classifying the analyzed data to obtain multi-class message reach data; persistence processing is carried out on message reach data corresponding to a target category in the multi-category message reach data to obtain target message reach data, or persistence processing is carried out on the multi-category message reach data, and target message reach data corresponding to the target category are obtained from the data after persistence processing; the generating of message reach result analysis data according to the message reach data includes: and generating target message reach result analysis data corresponding to the target message reach data according to the target message reach data.
Optionally, the performing persistent processing on the parsed data includes: storing the analyzed data into an offline data table; or synchronizing the analyzed data to an online data table corresponding to the application link based on the degree of association with the application link.
Optionally, the analyzing the log data in the message trigger log file includes: and analyzing the log data into data of a preset data structure by adopting a regular expression.
Optionally, the performing data acquisition based on the message trigger log to obtain message trigger data includes: performing persistence processing on the log data in the message reach log file to obtain message reach data; the generating of message reach result analysis data according to the message reach data includes: analyzing the message reach data, and classifying the analyzed data to obtain multi-class message reach data; acquiring target message reach data corresponding to a target category from the multi-category message reach data; and generating target message reach result analysis data corresponding to the target message reach data according to the target message reach data.
Optionally, the classifying the analyzed data to obtain multi-class message reach data includes: classifying the analyzed data based on application attributes to obtain message reach data corresponding to a plurality of application scenes; the target message reach data comprises message reach data corresponding to a target application scene in the plurality of application scenes; the generating of target message reach result analysis data corresponding to the target message reach data according to the target message reach data includes: generating target message reach result analysis data corresponding to the target application scene according to the message reach data corresponding to the target application scene; the message reach request body comprises a target application system corresponding to the target application scene; the outputting the message reaching result analysis data comprises: and sending target message touch result analysis data corresponding to the target application scene to the target application system.
Optionally, the target message reach result analysis data corresponding to the target application scenario includes at least one of the following: the statistical number of push messages of the target application scene; the number and/or the proportion of touch failures in the push message of the target application scene; the type of the failed push message is reached in the push message of the target application scene; triggering a reason of failure of the push message of the target application scene; and reaching the user data corresponding to the failed push message in the push messages of the target application scene.
Optionally, the target message trigger result analysis data includes: and analyzing a report aiming at the message touch result of the target application system.
Optionally, the classifying the analyzed data to obtain multi-class message reach data includes: classifying the analyzed data based on pushing channels to obtain message reach data corresponding to a plurality of pushing channels; the target message reach data comprises message reach data corresponding to a target push channel in the plurality of push channels; the generating of target message reach result analysis data corresponding to the target message reach data according to the target message reach data includes: generating target message reach result analysis data corresponding to the target push channel according to the message reach data corresponding to the target push channel; the message reach execution main body comprises a target pushing system corresponding to the target pushing channel; the outputting the message reaching result analysis data comprises: and sending target message reaching result analysis data corresponding to the target pushing channel to the target pushing system.
Optionally, the target message reach result analysis data corresponding to the target push channel includes at least one of the following: the statistical number of the push messages in the target push channel; the number and/or the proportion of push messages which fail to be reached in the push messages in the target push channel; and the push message under the target push channel reaches the reason of failure.
Optionally, the performing persistent processing on the log data in the message trigger log file includes: storing the log data in the message trigger log file into an offline data table; or, based on the degree of association with the application link, synchronizing the log data in the message trigger log file into an online data table corresponding to the application link.
An embodiment of the present application further provides a message reach data processing apparatus, including:
the log printing unit is used for executing log printing operation aiming at the message reach related information to obtain a message reach log, wherein the message reach related information comprises message reach request information corresponding to a message reach request main body and message reach result feedback information corresponding to a message reach execution main body;
the data acquisition unit is used for acquiring data based on the message touch log to obtain message touch data;
and the message reach result analysis data output unit is used for generating message reach result analysis data according to the message reach data and outputting the message reach result analysis data.
Optionally, the executing a log printing operation on the message reach related information to obtain a message reach log includes: and recording the message reach related information into a message reach log file to obtain a message reach log.
Optionally, the performing data acquisition based on the message trigger log to obtain message trigger data includes: and analyzing the log data in the message reach log file, and performing persistence processing on the analyzed data to obtain message reach data.
Optionally, the persisting the analyzed data to obtain the message reach data includes: classifying the analyzed data to obtain multi-class message reach data; persistence processing is carried out on message reach data corresponding to a target category in the multi-category message reach data to obtain target message reach data, or persistence processing is carried out on the multi-category message reach data, and target message reach data corresponding to the target category are obtained from the data after persistence processing; the generating of message reach result analysis data according to the message reach data includes: and generating target message reach result analysis data corresponding to the target message reach data according to the target message reach data.
Optionally, the performing persistent processing on the parsed data includes: storing the analyzed data into an offline data table; or synchronizing the analyzed data to an online data table corresponding to the application link based on the degree of association with the application link.
Optionally, the analyzing the log data in the message trigger log file includes: and analyzing the log data into data of a preset data structure by adopting a regular expression.
Optionally, the performing data acquisition based on the message trigger log to obtain message trigger data includes: performing persistence processing on the log data in the message reach log file to obtain message reach data; the generating of message reach result analysis data according to the message reach data includes: analyzing the message reach data, and classifying the analyzed data to obtain multi-class message reach data; acquiring target message reach data corresponding to a target category from the multi-category message reach data; and generating target message reach result analysis data corresponding to the target message reach data according to the target message reach data.
Optionally, the classifying the analyzed data to obtain multi-class message reach data includes: classifying the analyzed data based on application attributes to obtain message reach data corresponding to a plurality of application scenes; the target message reach data comprises message reach data corresponding to a target application scene in the plurality of application scenes; the generating of target message reach result analysis data corresponding to the target message reach data according to the target message reach data includes: generating target message reach result analysis data corresponding to the target application scene according to the message reach data corresponding to the target application scene; the message reach request body comprises a target application system corresponding to the target application scene; the outputting the message reaching result analysis data comprises: and sending target message touch result analysis data corresponding to the target application scene to the target application system.
Optionally, the target message reach result analysis data corresponding to the target application scenario includes at least one of the following: the statistical number of push messages of the target application scene; the number and/or the proportion of touch failures in the push message of the target application scene; the type of the failed push message is reached in the push message of the target application scene; triggering a reason of failure of the push message of the target application scene; and reaching the user data corresponding to the failed push message in the push messages of the target application scene.
Optionally, the target message trigger result analysis data includes: and analyzing a report aiming at the message touch result of the target application system.
Optionally, the classifying the analyzed data to obtain multi-class message reach data includes: classifying the analyzed data based on pushing channels to obtain message reach data corresponding to a plurality of pushing channels; the target message reach data comprises message reach data corresponding to a target push channel in the plurality of push channels; the generating of target message reach result analysis data corresponding to the target message reach data according to the target message reach data includes: generating target message reach result analysis data corresponding to the target push channel according to the message reach data corresponding to the target push channel; the message reach execution main body comprises a target pushing system corresponding to the target pushing channel; the outputting the message reaching result analysis data comprises: and sending target message reaching result analysis data corresponding to the target pushing channel to the target pushing system.
Optionally, the target message reach result analysis data corresponding to the target push channel includes at least one of the following: the statistical number of the push messages in the target push channel; the number and/or the proportion of push messages which fail to be reached in the push messages in the target push channel; and the push message under the target push channel reaches the reason of failure.
Optionally, the performing persistent processing on the log data in the message trigger log file includes: storing the log data in the message trigger log file into an offline data table; or, based on the degree of association with the application link, synchronizing the log data in the message trigger log file into an online data table corresponding to the application link.
Further embodiments of the present application provide an electronic device comprising a processor and a memory; wherein the memory is configured to store one or more computer instructions, wherein the one or more computer instructions are executed by the processor to implement the method as described above.
Further embodiments of the present application also provide a computer-readable storage medium having one or more computer instructions stored thereon, wherein the instructions are executable by a processor to implement the method as described above.
Compared with the prior art, the embodiment of the application has the following advantages:
the message reach data processing method provided by the embodiment of the application comprises the following steps: executing log printing operation aiming at the message reach related information to obtain a message reach log, wherein the message reach related information comprises message reach request information corresponding to a message reach request main body and message reach result feedback information corresponding to a message reach execution main body; performing data acquisition based on the message reach log to obtain message reach data; and generating message reach result analysis data according to the message reach data, and outputting the message reach result analysis data. According to the method, log printing is carried out on the message reach related information, data acquisition and data analysis are carried out on the basis of the message reach log obtained through printing, message reach result analysis data capable of representing the message reach quality are obtained, and the message reach result analysis data are output, for example, the message reach result analysis data are sent to a message reach request main body (a message reach related application party) or a message reach execution main body for executing message reach so that the application party can carry out optimization adjustment on the application scene of the application party or the message reach execution main body can carry out optimization processing on a pushing channel, and the message reach quality can be effectively guaranteed.
Drawings
FIG. 1 is a flow chart of a message reach data processing method according to a first embodiment of the present application;
FIG. 2 is a block diagram of elements of a message reach data processing apparatus according to a second embodiment of the present application;
fig. 3 is a schematic logical structure diagram of an electronic device according to a third embodiment of the present application.
Detailed Description
In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present application. This application is capable of implementation in many different ways than those herein set forth and of similar import by those skilled in the art without departing from the spirit of this application and is therefore not limited to the specific implementations disclosed below.
Aiming at a message reach scene, in order to guarantee the quality of message reach, the application provides a message reach data processing method, a message reach data processing device corresponding to the method, electronic equipment and a computer readable storage medium. The following provides embodiments for detailed description of the method, apparatus, electronic device, and computer-readable storage medium.
A first embodiment of the present application provides a message reach data processing method, where an execution main body of the method may be an application center server for implementing message reach, and application parties in different application scenarios may share a message reach service provided by the application center server, for example, after the application center server receives message reach requests from multiple application parties corresponding to different application scenarios, the message reach is implemented by invoking a message push execution capability of a bottom-layer middleware (e.g., a message push system corresponding to multiple push channels). Fig. 1 is a flowchart of a message reach data processing method according to a first embodiment of the present application, and the method according to this embodiment is described in detail below with reference to fig. 1. The following description refers to embodiments for the purpose of illustrating the principles of the methods, and is not intended to be limiting in actual use.
As shown in fig. 1, the message reach data processing method provided in this embodiment includes the following steps:
s101, executing log printing operation according to the message reach related information, and obtaining a message reach log.
The message reach means a method for notifying application processes, application results, promotion information and the like to application-related parties through short messages, mails, network push and the like, for example, in the case of a store opening scene, a network platform needs to send a store opening success or failure message to a merchant and a market salesman when the store opening is completed or fails in the life service type network application; aiming at a dish entry scene of a merchant, a network platform needs to carry out platform verification on the quality of an entered dish, when the entered dish does not accord with a commodity shelf-loading condition, the dish is subjected to shelf-unloading processing, and shelf-unloading information (including shelf-unloading reasons) of the dish is touched to the specific merchant so as to be rectified and improved by the merchant. In this embodiment, the message reach related information includes message reach request information corresponding to a message reach request main body and message reach result feedback information corresponding to a message reach execution main body, the message reach request main body is an initiator of the message reach, the message reach request information may include information of the message reach request main body, content of a pushed message, information of a message reach object, push time, a push channel, and the like, the message reach execution main body is an executor of the message reach, for example, a push system corresponding to different push channels, and the message reach result feedback information may include information of whether the pushed message is successfully reached, time of the message reach, and the like.
In this embodiment, the log printing operation is executed for the message reach related information to obtain a message reach log, which may specifically refer to: and recording the message reach related information into a message reach log file to obtain a message reach log. A log is an event record named log that is generated at runtime by a log source (e.g., a network device, system, service, etc.), and is a collection of data generated at runtime by the log source. According to different types of services started by the system, the system can be divided into various logs, such as an application log, a security log, a system log, a service log, a file transmission log, a network log, a server log and the like. The log can record the description information of the relevant operations such as time, user information, operation items and the like, the life cycle of the log source is recorded, and the state of the log source at a certain moment and the corresponding operation content in the life cycle can be obtained by looking up and analyzing the log.
The step is used for executing log printing operation according to the message reach related information and printing a message reach log convenient for subsequent analysis, wherein the message reach log can be a summarized log in an application log and is mainly used for printing a user request process, and the summarized log is printed at an INFO level and comprises request starting time, request ending time, a request main body, a request type, a request result, a request external resource return result and the like.
S102, data acquisition is carried out based on the message reach log, and message reach data are obtained.
After the message arrival log is obtained in the above step, the step is used for performing data acquisition based on the message arrival log to obtain message arrival data. The message reach data includes information of the message reach request body, content of the pushed message, information of the message reach object, push time, push channel, whether the pushed message is reached successfully, time of message reach and the like.
The data acquisition process can be realized based on a pre-analysis mode or a post-analysis mode, wherein the pre-analysis refers to pre-analyzing information of all dimensions in the log data and then carrying out persistence processing, so that the subsequent operation is more convenient and faster; the post-analysis refers to that the original log data is subjected to persistence processing initially, the required information in the original log data is analyzed subsequently based on application requirements, and extra storage space does not need to be occupied in the process. The analysis aims at analyzing the direct information and the indirect information in the log data to be stored as independent fields, the concept of corresponding columns in the database is corresponded, and key points of the analysis process mainly comprise contents such as storage structures, syntax support, function support, context association and the like. The analysis process comprises data cleaning aiming at log data, wherein the data cleaning refers to the process of removing redundancy, clearing noise, eliminating error data and inconsistent data of data which do not meet the data mining requirement, and specifically relates to the processes of selecting high-quality data, deleting, adding, decomposing or recombining original data and the like, and the principle is as follows: and converting the dirty data into data meeting the data quality requirement by using mathematical statistics, data mining or predefined cleaning rules. The log data is biased to a system setting level and a research and development level, an application party cannot acquire the log data, the readability of the log data is poor, the log data is analyzed, and data conversion facing the application party can be formed.
When the pre-analysis mode is adopted, the data acquisition based on the message trigger log to obtain the message trigger data may refer to: and analyzing the log data in the message reach log file, and performing persistence processing on the analyzed data to obtain message reach data.
Different analysis modes have different influences on analysis efficiency and analysis flexibility, and the more common modes are template analysis and regular expression analysis, wherein the efficiency of the template analysis is higher, and the flexibility of the regular expression analysis is higher. In this embodiment, a regular expression parsing manner is adopted to parse log data in the message trigger log file, and specifically, a regular expression is adopted to parse the log data into data of a predetermined data structure. Regular Expression (RE), also called Regular Expression, is used to retrieve and replace text conforming to a certain pattern (rule), and is a logical formula operating on character strings, that is, a "Regular character string" for expressing character string filtering logic is formed by combining specific characters and their predefined combinations, and is a text pattern, that is, its main application object is text, the text pattern is used to describe one or more character strings that need to be matched in the text search process, and whether the target character string conforms to the filtering logic of the Regular Expression can be determined by the given Regular Expression and the target character string, and the required specific content can also be obtained from the target character string by the Regular Expression.
Because the log data is process data and has a limited shelf life, it needs to be persisted, for example, the parsed data is stored in an offline data table for monitoring and checking the data, or the parsed data is synchronized into an online data table corresponding to an application link based on the degree of association with the application link, for example, when the parsed data needs to be used in the application link of an application scenario, it is synchronized into the online data table, and then the application link can be pushed by directly relying on the online data table. The above persistent processing on the analyzed data to obtain the message reach data may specifically refer to: classifying the analyzed data to obtain multi-class message reach data; and performing persistence processing on the message reach data corresponding to the target category in the multi-category message reach data to obtain the target message reach data, or performing persistence processing on the multi-category message reach data and obtaining the target message reach data corresponding to the target category from the data after the persistence processing.
When the post-analysis mode is adopted, the data acquisition based on the message trigger log to obtain the message trigger data may also refer to: and performing persistence processing on the log data in the message reach log file to obtain message reach data, namely, the data acquisition process is a persistence processing process, and the data after persistence processing is the message reach data. For example, log data in the message trigger log file is stored in an offline data table; or, based on the degree of association with the application link, synchronizing the log data in the message trigger log file into an online data table corresponding to the application link.
S103, generating message reach result analysis data according to the message reach data, and outputting the message reach result analysis data.
After the message reach data is obtained through the above steps, this step is used to generate message reach result analysis data according to the message reach data, for example, the message reach data is processed through data summarization, statistics, classification, and the like, message reach result analysis data used for representing the message reach quality is obtained, and the message reach result analysis data is output, for example, the message reach result analysis data is sent to an application party related to the message reach or an execution main body used for executing the message reach, so as to guarantee the message reach quality.
Corresponding to the data acquisition in the pre-analysis mode in step S102, in this step, message reach result analysis data is generated according to the message reach data, which may specifically be: and generating target message trigger result analysis data corresponding to the target message trigger data according to the target message trigger data.
Corresponding to the step S102 of collecting data in the post-analysis mode, the step of generating message reach result analysis data according to the message reach data may also refer to: analyzing the message reach data, classifying the analyzed data to obtain multi-class message reach data, wherein the analyzing mode of the message reach data can be consistent with the analyzing mode when the pre-analyzing mode is adopted; acquiring target message reach data corresponding to a target category from the multi-category message reach data; and generating target message reach result analysis data corresponding to the target message reach data according to the target message reach data.
In this embodiment, the classifying the analyzed data in step S102 and step S103 to obtain multi-class message reach data may specifically refer to: classifying the analyzed data based on application attributes to obtain message reach data corresponding to a plurality of application scenes, for example, obtaining message reach data corresponding to an open store scene and a commodity shelf scene respectively; the target message reach data may be message reach data corresponding to a target application scenario in multiple application scenarios, and the generating, according to the target message reach data, target message reach result analysis data corresponding to the target message reach data may specifically refer to: generating target message reach result analysis data corresponding to a target application scene according to message reach data corresponding to the target application scene; in this embodiment, the message reach request main body may be a target application system corresponding to a target application scenario, and the outputting of the message reach result analysis data may specifically be: and sending target message reach result analysis data corresponding to the target application scene to the target application system, where the target message reach result analysis data may be a message reach result analysis report for the target application system, such as a report in a table form or a curve graph form, so that an application party of the target application system can efficiently obtain related content of message reach, and the content and form of the report may be customized based on a predetermined requirement, for example, may be configured based on a research and development perspective, or may be configured based on a perspective of the application party.
The target message reaching result analysis data corresponding to the target application scenario may specifically be one or more of the following data: a statistical number of push messages of a target application scenario, for example, a total number of push messages of the target application scenario within a predetermined time period; the number and/or the proportion of failed push messages in the push messages of the target application scene are/is reached; the type of the failed push message is touched in the push message of the target application scene; triggering a push channel corresponding to the failed push message in the push messages of the target application scene; reasons for the push message reach failure of the target application scenario, for example, the push message reach failure due to an excessive data amount, the push message reach failure due to network congestion, the push message reach failure due to push time, and the like; and the user data corresponding to the push message with failure in reaching in the push message of the target application scene comprises user types, such as user types of different ages, different sexes and different industries. After the target application system receives the target message reach result analysis data, an application party can obtain information such as easy reach failure of push messages for users of which types, a high proportion of the easy reach failure of push messages of which types, reasons of the easy reach failure of push messages, easy push failure of which push channels, retry of which push channels and the like, and determine whether optimization processing is needed for a target application scene or not and how to perform the optimization processing and the like based on the information.
The above classifying the analyzed data to obtain multi-class message reach data may also refer to: classifying the analyzed data based on the pushing channels to obtain message reach data corresponding to a plurality of pushing channels; the target message reach data can also be message reach data corresponding to a target push channel in a plurality of push channels; the above generating target message reach result analysis data corresponding to the target message reach data according to the target message reach data may also refer to: generating target message reach result analysis data corresponding to a target push channel according to message reach data corresponding to the target push channel; the message reach execution main body may be a target push system corresponding to a target push channel, and the outputting of the message reach result analysis data may further include: and sending target message reaching result analysis data corresponding to the target pushing channel to a target pushing system, wherein the target message reaching result analysis data can be a message reaching result analysis report form specific to the target pushing system.
The target message reach result analysis data corresponding to the target push channel may be one or more of the following data: the statistical number of the push messages in the target push channel; the number and/or the proportion of push messages which fail to be reached in the push messages in the target push channel are/is determined; user information corresponding to the push message which fails to be touched in the push messages in the target push channel is reached; and triggering the reason of failure by the push message under the target push channel. After receiving the target message reach result analysis data, the target push system corresponding to the target push channel can determine the message reach performance of the current push channel, for example, whether the current push channel is easy to reach failure, whether a message reach process fails, the reason of failure and the like, and determine whether to perform optimization processing on the target push channel, how to perform optimization processing and the like based on the information.
In the method for processing message reach data provided in this embodiment, log printing is performed on the message reach related information to obtain a message reach log, data acquisition is performed based on the message reach log, after the message reach data is obtained, message reach result analysis data is generated according to the message reach data, and the message reach result analysis data is output. The method comprises the steps of carrying out log printing on message touch related information based on the message touch capability of an application middle station, carrying out data acquisition and data analysis based on a message touch log obtained by printing, obtaining message touch result analysis data capable of representing the message touch quality, and sending the message touch result analysis data to a message touch related application party or an execution main body for executing message touch so that the application party can carry out optimization adjustment on an application scene of the application party or the execution main body for executing message touch can carry out optimization processing on a pushing channel, and the message touch quality can be effectively guaranteed.
The second embodiment of the present application further provides a message reach data processing apparatus, since the apparatus embodiment is substantially similar to the method embodiment, so that the description is relatively simple, and the details of the related technical features may be found in the corresponding description of the method embodiment provided above, and the following description of the apparatus embodiment is only illustrative.
Referring to fig. 2 to understand the embodiment, fig. 2 is a block diagram of a unit of a message reach data processing apparatus provided in the embodiment, and as shown in fig. 2, the message reach data processing apparatus provided in the embodiment includes:
a log printing unit 201, configured to execute a log printing operation on message reach related information to obtain a message reach log, where the message reach related information includes message reach request information corresponding to a message reach request main body and message reach result feedback information corresponding to a message reach execution main body;
the data acquisition unit 202 is used for performing data acquisition based on the message reach log to obtain message reach data;
and the message reach result analysis data output unit 203 is configured to generate message reach result analysis data according to the message reach data, and output the message reach result analysis data.
Optionally, executing a log printing operation for the message reach related information to obtain a message reach log, including: and recording the message reach related information into a message reach log file to obtain a message reach log.
Optionally, performing data acquisition based on the message trigger log to obtain message trigger data includes: and analyzing the log data in the message reach log file, and performing persistence processing on the analyzed data to obtain message reach data.
Optionally, performing persistence processing on the analyzed data to obtain message reach data, including: classifying the analyzed data to obtain multi-class message reach data; the method comprises the steps that persistence processing is carried out on message reach data corresponding to a target category in multi-category message reach data to obtain target message reach data, or persistence processing is carried out on the multi-category message reach data, and the target message reach data corresponding to the target category are obtained from the data after the persistence processing; generating message reach result analysis data according to the message reach data, comprising: and generating target message reach result analysis data corresponding to the target message reach data according to the target message reach data.
Optionally, the persistent processing is performed on the parsed data, and includes: storing the analyzed data into an offline data table; or, based on the degree of association with the application link, synchronizing the analyzed data to the online data table corresponding to the application link.
Optionally, analyzing the log data in the message touch log file includes: and adopting a regular expression to analyze the log data into data of a preset data structure.
Optionally, performing data acquisition based on the message trigger log to obtain message trigger data includes: performing persistence processing on log data in the message reach log file to obtain message reach data; generating message reach result analysis data according to the message reach data, comprising: analyzing the message reach data, and classifying the analyzed data to obtain multi-class message reach data; acquiring target message reach data corresponding to a target category from the multi-category message reach data; and generating target message reach result analysis data corresponding to the target message reach data according to the target message reach data.
Optionally, classifying the analyzed data to obtain multi-class message reach data, including: classifying the analyzed data based on the application attributes to obtain message reach data corresponding to a plurality of application scenes; the target message reach data comprises message reach data corresponding to a target application scene in a plurality of application scenes; generating target message reach result analysis data corresponding to the target message reach data according to the target message reach data, wherein the target message reach result analysis data comprises the following steps: generating target message reach result analysis data corresponding to the target application scene according to the message reach data corresponding to the target application scene; the message reach request main body comprises a target application system corresponding to a target application scene; outputting message reach result analysis data to the message reach request body, including: and sending target message touch result analysis data corresponding to the target application scene to the target application system.
Optionally, the target message reach result analysis data corresponding to the target application scenario includes at least one of the following: the statistical number of the push messages of the target application scene; the number and/or proportion of touch failures in the push message of the target application scene; the type of the failed push message is touched in the push message of the target application scene; triggering a reason of failure of the push message of the target application scene; and reaching the user data corresponding to the failed push message in the push messages of the target application scene.
Optionally, the target message trigger result analysis data includes: and analyzing the report aiming at the message touch result of the target application system.
Optionally, classifying the analyzed data to obtain multi-class message reach data, including: classifying the analyzed data based on the pushing channels to obtain message reach data corresponding to a plurality of pushing channels; the target message reach data comprises message reach data corresponding to a target push channel in a plurality of push channels; generating target message reach result analysis data corresponding to the target message reach data according to the target message reach data, wherein the target message reach result analysis data comprises the following steps: generating target message reach result analysis data corresponding to the target push channel according to the message reach data corresponding to the target push channel; the message reach execution main body comprises a target pushing system corresponding to a target pushing channel; outputting message reach result analysis data to the message reach execution subject, including: and sending target message trigger result analysis data corresponding to the target pushing channel to the target pushing system.
Optionally, the target message reach result analysis data corresponding to the target push channel includes at least one of the following: the statistical number of the push messages in the target push channel; the number and/or the proportion of push messages which fail to be reached in the push messages in the target push channel are/is determined; and triggering the reason of failure by the push message under the target push channel.
Optionally, performing persistent processing on log data in the message touch log file, including: storing the log data in the message trigger log file into an offline data table; or, based on the degree of association with the application link, synchronizing the log data in the message trigger log file into an online data table corresponding to the application link.
The message reach data processing apparatus provided in this embodiment performs log printing on the message reach related information, performs data acquisition and data analysis based on the message reach log obtained by the printing, obtains message reach result analysis data capable of representing the message reach quality, and outputs the message reach result analysis data, for example, sends the message reach result analysis data to a message reach request main body (a message reach related application party) or a message reach execution main body for executing message reach, so that the application party performs optimization adjustment on an application scenario thereof, or the message reach execution main body performs optimization processing on a push channel, thereby effectively guaranteeing the message reach quality.
In the foregoing embodiments, a message reach data processing method and a message reach data processing apparatus are provided, and in addition, a third embodiment of the present application also provides an electronic device, which is basically similar to the method embodiment and therefore is relatively simple to describe, and only the corresponding description of the method embodiment needs to be referred to for details of related technical features, and the following description of the electronic device embodiment is only illustrative. The embodiment of the electronic equipment is as follows:
please refer to fig. 3 for understanding the present embodiment, fig. 3 is a schematic diagram of an electronic device provided in the present embodiment.
As shown in fig. 3, the electronic device provided in this embodiment includes: a processor 301 and a memory 302;
the memory 302 is used for storing computer instructions for message-triggered data processing, which when read and executed by the processor 301, perform the following operations:
executing log printing operation aiming at the message reach related information to obtain a message reach log, wherein the message reach related information comprises message reach request information corresponding to a message reach request main body and message reach result feedback information corresponding to a message reach execution main body; performing data acquisition based on the message reach log to obtain message reach data; and generating message reach result analysis data according to the message reach data, and outputting the message reach result analysis data.
Optionally, executing a log printing operation for the message reach related information to obtain a message reach log, including: and recording the message reach related information into a message reach log file to obtain a message reach log.
Optionally, performing data acquisition based on the message trigger log to obtain message trigger data includes: and analyzing the log data in the message reach log file, and performing persistence processing on the analyzed data to obtain message reach data.
Optionally, performing persistence processing on the analyzed data to obtain message reach data, including: classifying the analyzed data to obtain multi-class message reach data; the method comprises the steps that persistence processing is carried out on message reach data corresponding to a target category in multi-category message reach data to obtain target message reach data, or persistence processing is carried out on the multi-category message reach data, and the target message reach data corresponding to the target category are obtained from the data after the persistence processing; generating message reach result analysis data according to the message reach data, comprising: and generating target message reach result analysis data corresponding to the target message reach data according to the target message reach data.
Optionally, the persistent processing is performed on the parsed data, and includes: storing the analyzed data into an offline data table; or, based on the degree of association with the application link, synchronizing the analyzed data to the online data table corresponding to the application link.
Optionally, analyzing the log data in the message touch log file includes: and adopting a regular expression to analyze the log data into data of a preset data structure.
Optionally, performing data acquisition based on the message trigger log to obtain message trigger data includes: performing persistence processing on log data in the message reach log file to obtain message reach data; generating message reach result analysis data according to the message reach data, comprising: analyzing the message reach data, and classifying the analyzed data to obtain multi-class message reach data; acquiring target message reach data corresponding to a target category from the multi-category message reach data; and generating target message reach result analysis data corresponding to the target message reach data according to the target message reach data.
Optionally, classifying the analyzed data to obtain multi-class message reach data, including: classifying the analyzed data based on the application attributes to obtain message reach data corresponding to a plurality of application scenes; the target message reach data comprises message reach data corresponding to a target application scene in a plurality of application scenes; generating target message reach result analysis data corresponding to the target message reach data according to the target message reach data, wherein the target message reach result analysis data comprises the following steps: generating target message reach result analysis data corresponding to the target application scene according to the message reach data corresponding to the target application scene; the message reach request main body comprises a target application system corresponding to a target application scene; outputting message reach result analysis data to the message reach request body, including: and sending target message touch result analysis data corresponding to the target application scene to the target application system.
Optionally, the target message reach result analysis data corresponding to the target application scenario includes at least one of the following: the statistical number of the push messages of the target application scene; the number and/or proportion of touch failures in the push message of the target application scene; the type of the failed push message is touched in the push message of the target application scene; triggering a reason of failure of the push message of the target application scene; and reaching the user data corresponding to the failed push message in the push messages of the target application scene.
Optionally, the target message trigger result analysis data includes: and analyzing the report aiming at the message touch result of the target application system.
Optionally, classifying the analyzed data to obtain multi-class message reach data, including: classifying the analyzed data based on the pushing channels to obtain message reach data corresponding to a plurality of pushing channels; the target message reach data comprises message reach data corresponding to a target push channel in a plurality of push channels; generating target message reach result analysis data corresponding to the target message reach data according to the target message reach data, wherein the target message reach result analysis data comprises the following steps: generating target message reach result analysis data corresponding to the target push channel according to the message reach data corresponding to the target push channel; the message reach execution main body comprises a target pushing system corresponding to the target pushing channel, and message reach result analysis data is output, and the message reach execution main body comprises: and sending target message trigger result analysis data corresponding to the target pushing channel to the target pushing system.
Optionally, the target message reach result analysis data corresponding to the target push channel includes at least one of the following: the statistical number of the push messages in the target push channel; the number and/or the proportion of push messages which fail to be reached in the push messages in the target push channel are/is determined; and triggering the reason of failure by the push message under the target push channel.
Optionally, performing persistent processing on log data in the message touch log file, including: storing the log data in the message trigger log file into an offline data table; or, based on the degree of association with the application link, synchronizing the log data in the message trigger log file into an online data table corresponding to the application link.
The electronic device provided in this embodiment may perform log printing on the message reach related information, perform data acquisition and data analysis based on the message reach log obtained by printing, obtain message reach result analysis data capable of indicating the message reach quality, and output the message reach result analysis data, for example, send the message reach result analysis data to a message reach request main body (message reach related application party) or a message reach execution main body for executing message reach, so that the application party performs optimization adjustment on an application scenario thereof, or the message reach execution main body performs optimization processing on a push channel, which may effectively guarantee the message reach quality.
In the foregoing embodiments, a message reach data processing method, a message reach data processing apparatus, and an electronic device are provided, and in addition, a fourth embodiment of the present application also provides a computer-readable storage medium for implementing the message reach data processing method. The embodiments of the computer-readable storage medium provided in the present application are described relatively simply, and for relevant portions, reference may be made to the corresponding descriptions of the above method embodiments, and the embodiments described below are merely illustrative.
The present embodiments provide a computer readable storage medium having stored thereon computer instructions that, when executed by a processor, perform the steps of:
executing log printing operation aiming at the message reach related information to obtain a message reach log, wherein the message reach related information comprises message reach request information corresponding to a message reach request main body and message reach result feedback information corresponding to a message reach execution main body; performing data acquisition based on the message reach log to obtain message reach data; and generating message reach result analysis data according to the message reach data, and outputting the message reach result analysis data.
Optionally, executing a log printing operation for the message reach related information to obtain a message reach log, including: and recording the message reach related information into a message reach log file to obtain a message reach log.
Optionally, performing data acquisition based on the message trigger log to obtain message trigger data includes: and analyzing the log data in the message reach log file, and performing persistence processing on the analyzed data to obtain message reach data.
Optionally, performing persistence processing on the analyzed data to obtain message reach data, including: classifying the analyzed data to obtain multi-class message reach data; the method comprises the steps that persistence processing is carried out on message reach data corresponding to a target category in multi-category message reach data to obtain target message reach data, or persistence processing is carried out on the multi-category message reach data, and the target message reach data corresponding to the target category are obtained from the data after the persistence processing; generating message reach result analysis data according to the message reach data, comprising: and generating target message reach result analysis data corresponding to the target message reach data according to the target message reach data.
Optionally, the persistent processing is performed on the parsed data, and includes: storing the analyzed data into an offline data table; or, based on the degree of association with the application link, synchronizing the analyzed data to the online data table corresponding to the application link.
Optionally, analyzing the log data in the message touch log file includes: and adopting a regular expression to analyze the log data into data of a preset data structure.
Optionally, performing data acquisition based on the message trigger log to obtain message trigger data includes: performing persistence processing on log data in the message reach log file to obtain message reach data; generating message reach result analysis data according to the message reach data, comprising: analyzing the message reach data, and classifying the analyzed data to obtain multi-class message reach data; acquiring target message reach data corresponding to a target category from the multi-category message reach data; and generating target message reach result analysis data corresponding to the target message reach data according to the target message reach data.
Optionally, classifying the analyzed data to obtain multi-class message reach data, including: classifying the analyzed data based on the application attributes to obtain message reach data corresponding to a plurality of application scenes; the target message reach data comprises message reach data corresponding to a target application scene in a plurality of application scenes; generating target message reach result analysis data corresponding to the target message reach data according to the target message reach data, wherein the target message reach result analysis data comprises the following steps: generating target message reach result analysis data corresponding to the target application scene according to the message reach data corresponding to the target application scene; the message reach request main body comprises a target application system corresponding to a target application scene; outputting message reach result analysis data to the message reach request body, including: and sending target message touch result analysis data corresponding to the target application scene to the target application system.
Optionally, the target message reach result analysis data corresponding to the target application scenario includes at least one of the following: the statistical number of the push messages of the target application scene; the number and/or proportion of touch failures in the push message of the target application scene; the type of the failed push message is touched in the push message of the target application scene; triggering a reason of failure of the push message of the target application scene; and reaching the user data corresponding to the failed push message in the push messages of the target application scene.
Optionally, the target message trigger result analysis data includes: and analyzing the report aiming at the message touch result of the target application system.
Optionally, classifying the analyzed data to obtain multi-class message reach data, including: classifying the analyzed data based on the pushing channels to obtain message reach data corresponding to a plurality of pushing channels; the target message reach data comprises message reach data corresponding to a target push channel in a plurality of push channels; generating target message reach result analysis data corresponding to the target message reach data according to the target message reach data, wherein the target message reach result analysis data comprises the following steps: generating target message reach result analysis data corresponding to the target push channel according to the message reach data corresponding to the target push channel; the message reach execution main body comprises a target pushing system corresponding to a target pushing channel; outputting message reach result analysis data to the message reach execution subject, including: and sending target message trigger result analysis data corresponding to the target pushing channel to the target pushing system.
Optionally, the target message reach result analysis data corresponding to the target push channel includes at least one of the following: the statistical number of the push messages in the target push channel; the number and/or the proportion of push messages which fail to be reached in the push messages in the target push channel are/is determined; and triggering the reason of failure by the push message under the target push channel.
Optionally, performing persistent processing on log data in the message touch log file, including: storing the log data in the message trigger log file into an offline data table; or, based on the degree of association with the application link, synchronizing the log data in the message trigger log file into an online data table corresponding to the application link.
After the computer instructions stored on the computer-readable storage medium provided in this embodiment are executed by the processor, log printing is performed on the message reach related information, data acquisition and data analysis are performed based on the message reach log obtained by the printing, message reach result analysis data capable of representing the message reach quality is obtained, and the message reach result analysis data is output, for example, the message reach result analysis data is sent to a message reach request main body (a message reach related application party) or a message reach execution main body for executing message reach, so that the application party performs optimization adjustment on an application scenario of the application party, or the message reach execution main body performs optimization processing on a push channel, and the quality of message reach can be effectively guaranteed.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
1. Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include non-transitory computer readable media (transient media), such as modulated data signals and carrier waves.
2. As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
Although the present application has been described with reference to the preferred embodiments, it is not intended to limit the present application, and those skilled in the art can make variations and modifications without departing from the spirit and scope of the present application, therefore, the scope of the present application should be determined by the claims that follow.

Claims (10)

1. A message reach data processing method, comprising:
executing log printing operation aiming at the message reach related information to obtain a message reach log, wherein the message reach related information comprises message reach request information corresponding to a message reach request main body and message reach result feedback information corresponding to a message reach execution main body;
performing data acquisition based on the message reach log to obtain message reach data;
and generating message reach result analysis data according to the message reach data, and outputting the message reach result analysis data.
2. The method of claim 1, wherein performing a log printing operation on the message reach related information to obtain a message reach log comprises:
and recording the message reach related information into a message reach log file to obtain a message reach log.
3. The method of claim 2, wherein the performing data collection based on the message arrival log to obtain message arrival data comprises:
and analyzing the log data in the message reach log file, and performing persistence processing on the analyzed data to obtain message reach data.
4. The method of claim 3, wherein the persisting the parsed data to obtain message reach data comprises:
classifying the analyzed data to obtain multi-class message reach data;
persistence processing is carried out on message reach data corresponding to a target category in the multi-category message reach data to obtain target message reach data, or persistence processing is carried out on the multi-category message reach data, and target message reach data corresponding to the target category are obtained from the data after persistence processing;
the generating of message reach result analysis data according to the message reach data includes: and generating target message reach result analysis data corresponding to the target message reach data according to the target message reach data.
5. The method of claim 3, wherein the persisting the parsed data comprises:
storing the analyzed data into an offline data table; alternatively, the first and second electrodes may be,
and synchronizing the analyzed data to an online data table corresponding to the application link based on the degree of association with the application link.
6. The method of claim 3, wherein parsing log data in the message trigger log file comprises:
and analyzing the log data into data of a preset data structure by adopting a regular expression.
7. The method of claim 2, wherein the performing data collection based on the message arrival log to obtain message arrival data comprises: performing persistence processing on the log data in the message reach log file to obtain message reach data;
the generating of message reach result analysis data according to the message reach data includes:
analyzing the message reach data, and classifying the analyzed data to obtain multi-class message reach data;
acquiring target message reach data corresponding to a target category from the multi-category message reach data;
and generating target message reach result analysis data corresponding to the target message reach data according to the target message reach data.
8. A message reach data processing apparatus, comprising:
the log printing unit is used for executing log printing operation aiming at the message reach related information to obtain a message reach log, wherein the message reach related information comprises message reach request information corresponding to a message reach request main body and message reach result feedback information corresponding to a message reach execution main body;
the data acquisition unit is used for acquiring data based on the message touch log to obtain message touch data;
and the message reach result analysis data output unit is used for generating message reach result analysis data according to the message reach data and outputting the message reach result analysis data.
9. An electronic device comprising a processor and a memory; wherein the content of the first and second substances,
the memory is to store one or more computer instructions, wherein the one or more computer instructions are to be executed by the processor to implement the method of claims 1-7.
10. A computer-readable storage medium having stored thereon one or more computer instructions for execution by a processor to perform the method of claims 1-7.
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