CN114092217A - Geo-fence-based bank customer acquisition method and system - Google Patents
Geo-fence-based bank customer acquisition method and system Download PDFInfo
- Publication number
- CN114092217A CN114092217A CN202111159715.8A CN202111159715A CN114092217A CN 114092217 A CN114092217 A CN 114092217A CN 202111159715 A CN202111159715 A CN 202111159715A CN 114092217 A CN114092217 A CN 114092217A
- Authority
- CN
- China
- Prior art keywords
- information
- fence
- bank
- customer
- reminding
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
- G06Q40/02—Banking, e.g. interest calculation or account maintenance
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/29—Geographical information databases
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0203—Market surveys; Market polls
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/021—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
- H04W4/14—Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]
Abstract
The invention relates to a bank visitor-obtaining technology and discloses a bank visitor-obtaining method and a system based on a geo-fence; the method comprises the steps of acquiring geographic information data, and acquiring the geographic information data through a crawler technology; map fence reminding, namely performing map fence reminding according to block division and positioning service; marking customer information, marking customers according to the customer information of the bank; and the thermodynamic diagram analysis is used for forming a thermodynamic diagram according to the geographic information data, the geographic fence reminding information and the labeled customer information, and analyzing the thermodynamic diagram so as to determine the customers for marketing. According to the method, a specific geographical range is selected, and according to the position marking information and other financial attribute information of the customers, the customer groups with the similar demand characteristics are subjected to aggregated marketing, and the transformation of the traditional customer marketing mode is promoted, so that the customer obtaining capacity of a bank customer manager is improved, and the customer obtaining accuracy is high and low in cost.
Description
Technical Field
The invention relates to a bank visitor-acquiring technology, in particular to a bank visitor-acquiring method and system based on a geo-fence based on a bank outlet distribution diagram.
Background
At present, the business competition of banks is intensified, and the competition of bank outlets for customer resources is converted from a product oriented type to a service oriented type. Improving customer experience through customized personalized services will become an important means for commercial bank competition in the future.
Currently, many banking outlets can obtain relevant information of customers, including information of home addresses and unit addresses in customer information.
For example, in the prior art, patent application No.: cn202010692085.x, application date: 2020-11-13 entitled method and system for enhancing customer acquisition capability at a banking site by comparing customer information; there are also, for example, patent application nos.: CN201810571144.0, application date: 2018-06-06, the patent name is loan acquiring, issuing and managing method and system based on internal data mining of commercial banks; for the bank in the prior art, the customer obtaining cost is high, and the customer obtaining precision is low.
Disclosure of Invention
Aiming at the problems that in the prior art, the bank obtains customers, the customer obtaining cost is high, and the customer obtaining accuracy is low, the invention provides the bank customer obtaining method and the bank customer obtaining system based on the geo-fence.
In order to solve the technical problem, the invention is solved by the following technical scheme:
the bank customer-obtaining method based on geo-fence is based on distribution diagram of bank outlets, and its method includes,
acquiring geographic information data, namely acquiring the geographic information data through a crawler technology;
map fence reminding, namely performing map fence reminding according to block division and positioning service;
marking customer information, marking customers according to the customer information of the bank;
and the thermodynamic diagram analysis is used for forming a thermodynamic diagram according to the geographic information data, the geographic fence reminding information and the labeled customer information, and analyzing the thermodynamic diagram so as to determine the customers for marketing.
When the position of the target object meets the alarm condition of the electronic fence set for the target object through the map fence reminding, the client of the user can receive alarm information, and the efficiency of electronic fence supervision is improved; the target area with large marketing potential can be intuitively selected through thermodynamic diagram display, the customer acquisition capacity of sales personnel is improved, and the work order conversion rate is improved.
Preferably, the method for acquiring the geographic information data includes searching geographic information based on a map search interface through an external system; and automatically crawling the geographic information book on the map of the external system by setting the keyword information.
Preferably, the geographic data information includes a location ID, a name, a LOGO, a phone, latitude and longitude coordinates, an address, and a category.
Preferably, the map fence reminding method comprises the steps of presetting fence areas, and presetting different fence areas through block division; and (4) performing bubbling reminding in the fence area, and performing bubbling reminding in the fence area.
Preferably, the map fence reminding method is used for informing the bank outlets of signals through short messages or WeChat when the bubbles are reminded.
Preferably, the thermodynamic diagrams include a transaction data information thermodynamic diagram, a bank outlet thermodynamic diagram, a geographic location information thermodynamic diagram and a banking information distribution thermodynamic diagram of a bank outlet.
Preferably, the customer information labeling converts the customer information into longitude and latitude coordinate information through an address resolution service for labeling.
Preferably, the transaction data information thermodynamic diagram, the bank outlet thermodynamic diagram, the geographic position information thermodynamic diagram and the bank outlet loan information distribution thermodynamic diagram are represented by color blocks and shades.
In order to solve the technical problem, the invention also provides a bank customer-obtaining system based on the geo-fence, which is based on the distribution diagram of bank outlets and comprises a geographic information data obtaining module, a map fence reminding module, a customer information labeling module and a thermodynamic diagram analysis module;
the geographic information data acquisition module acquires the geographic information data through a crawler technology;
the map fence reminding module is used for carrying out map fence reminding according to the block division and positioning service;
the client information marking module marks the client according to the client data information of the bank;
and the thermodynamic diagram analysis module is used for forming a thermodynamic diagram according to the geographic information data, the geographic fence reminding information and the labeled client information, and analyzing the thermodynamic diagram so as to determine the clients for marketing.
Due to the adoption of the technical scheme, the invention has the remarkable technical effects that:
the invention calculates the longitude and latitude coordinate information of the customer by using the electronic map technology and the address information reserved in the bank by the customer based on the distribution diagram of the bank outlets, and marks and distributes the longitude and latitude coordinate information in the map; by utilizing the geo-fencing technology, when a mobile phone of a customer enters a defined area, bubbling reminding is carried out in a bank map system, and meanwhile, a customer manager of a related website can be notified by short messages or micro-communication. By selecting a specific geographic range and according to the position marking information and other financial attribute information of the customers, the customer group with the similar demand characteristics is subjected to convergent marketing, and the transformation of the traditional customer marketing mode is promoted.
The heat-transfer display method is displayed in a thermodynamic diagram mode, so that managers can conveniently and quickly master the overall situation, and powerful support is provided for operation decision.
Drawings
FIG. 1 is a flow chart of the present invention.
FIG. 2 is a flow chart of a map fence reminder of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples.
Example 1
The bank customer-obtaining method based on geo-fence is based on distribution diagram of bank outlets, and its method includes,
acquiring geographic information data, namely acquiring the geographic information data through a crawler technology;
map fence reminding, namely performing map fence reminding according to block division and positioning service;
marking customer information, marking customers according to the customer information of the bank;
and the thermodynamic diagram analysis is used for forming a thermodynamic diagram according to the geographic information data, the geographic fence reminding information and the labeled customer information, and analyzing the thermodynamic diagram so as to determine the customers for marketing.
When the position of the target object meets the alarm condition of the electronic fence set for the target object through the map fence reminding, the client of the user can receive alarm information, and the efficiency of electronic fence supervision is improved; the target area with large marketing potential can be intuitively selected through thermodynamic diagram display, the customer acquisition capacity of sales personnel is improved, and the work order conversion rate is improved.
The method for acquiring the geographic information data comprises the steps of searching geographic information based on a map search interface of an external system; and automatically crawling the geographic information book on the map of the external system by setting the keyword information. Crawling of relevant geographic information of vertical search websites such as public comment, travel taking, chaining, enterprise investigation and the like.
The geographic data information includes location ID, name, LOGO, phone, latitude and longitude coordinates, address and classification.
The map fence reminding method comprises the steps of presetting fence areas, and presetting different fence areas through block division; and (4) performing bubbling reminding in the fence area, and performing bubbling reminding in the fence area.
The thermodynamic diagram comprises a transaction data information thermodynamic diagram, a bank outlet thermodynamic diagram, a geographic position information thermodynamic diagram and a banking information distribution thermodynamic diagram of a bank outlet.
And the customer information marking converts the customer information into longitude and latitude coordinate information through the address resolution service and marks the longitude and latitude coordinate information.
The transaction data information thermodynamic diagram, the bank outlet thermodynamic diagram, the geographic position information thermodynamic diagram and the loan deposit information distribution thermodynamic diagram of the bank outlet are represented by color blocks and shades.
Example 2
On the basis of the embodiment 1, the map fence reminding method is implemented by simultaneously informing a signal to a bank outlet through a short message or a micro-message when the bubble reminding is performed.
Example 3
On the basis of the embodiment, the bank customer-obtaining system based on the geo-fence is based on a bank outlet distribution diagram and comprises a geographic information data obtaining module, a map fence reminding module, a customer information labeling module and a thermodynamic diagram analysis module;
the geographic information data acquisition module acquires the geographic information data through a crawler technology;
the map fence reminding module is used for carrying out map fence reminding according to the block division and positioning service;
the client information marking module marks the client according to the client data information of the bank;
and the thermodynamic diagram analysis module is used for forming a thermodynamic diagram according to the geographic information data, the geographic fence reminding information and the labeled client information, and analyzing the thermodynamic diagram so as to determine the clients for marketing.
Example 4
On the basis of the above embodiment, the present embodiment obtains the current position information of the target object; judging whether the position corresponding to the position information meets the alarm condition of the electronic fence or not according to the relative position relation between the position corresponding to the position information and the electronic fence set by the target object, wherein the electronic fence comprises: the electronic fence invaded by the target object and the electronic fence of the moving range of the target object; and if the alarm condition is met, sending information to a sales manager at the bank outlet end.
By enclosing a virtual fence area in advance, when a mobile phone of a customer enters or leaves the area or moves in the area, bubbling reminding can be carried out in a bank map system, and meanwhile, a short message or a WeChat is sent to a customer manager of a related bank outlet. And when a customer manager of the bank outlet conducts marketing activities, customers in a specific fence area can be selected, and preferential activity information and recommended products of target customers are pushed through palm banking, micro-banking or short messages.
Example 5
On the basis of the above embodiment, the embodiment organically combines the transaction data, the mechanism and the 3-layer information of the region plate based on the longitude and latitude information in the existing transaction flowing water such as palm bank, POS, ATM, code scanning and the like, and represents the data condition by color blocks and color shades, thereby supporting the display of a multi-dimensional data histogram and the drilling operation of the mechanism. Meanwhile, the distribution condition of the loan saving information of the network is displayed in a thermodynamic diagram form, so that managers can conveniently and quickly master the overall condition, and powerful support is provided for business decision; thereby effectively improving the efficiency of obtaining the guests.
Claims (9)
1. The bank customer-obtaining method based on geo-fence is based on distribution diagram of bank outlets, and its method includes,
acquiring geographic information data, namely acquiring the geographic information data through a crawler technology;
map fence reminding, namely performing map fence reminding according to block division and positioning service;
marking customer information, marking customers according to the customer information of the bank;
and the thermodynamic diagram analysis is used for forming a thermodynamic diagram according to the geographic information data, the geographic fence reminding information and the labeled customer information, and analyzing the thermodynamic diagram so as to determine the customers for marketing.
2. The geo-fence based bank visitor method of claim 1, wherein the method of obtaining geographic information data includes searching based on geographic information through a map search interface of an external system; and automatically crawling the geographic information book on the map of the external system by setting the keyword information.
3. The geo-fence based banking method of claim 1 wherein the geo data information includes location ID, name, LOGO, phone, latitude and longitude coordinates, address and classification.
4. The geo-fence based bank visitor-catching method according to claim 1, wherein the map fence reminding method includes presetting fence areas, presetting different fence areas by block division; and (4) performing bubbling reminding in the fence area, and performing bubbling reminding in the fence area.
5. The geo-fence based bank visitor-catching method of claim 4 wherein the map fence alert method simultaneously notifies the bank outlets of the signal via short message or WeChat when the alert is bubbling.
6. The geo-fence based banking acquirement method of claim 1, wherein the thermodynamic diagram comprises a transaction data information thermodynamic diagram, a bank outlet thermodynamic diagram, a geographic location information thermodynamic diagram and a banking information distribution thermodynamic diagram of a bank outlet.
7. The geo-fence based bank visitor method of claim 1, wherein the customer information annotation is annotated by an address resolution service that converts customer information to latitude and longitude coordinate information.
8. The geo-fence based bank guest capture method of claim 6, wherein transaction data information thermodynamic diagrams, bank outlet thermodynamic diagrams, geographic location information thermodynamic diagrams and bank outlet loan information distribution thermodynamic diagrams are represented by color blocks and shades of color.
9. The bank customer-obtaining system based on the geo-fence is based on a bank outlet distribution diagram and is characterized by comprising a geo-information data obtaining module, a map fence reminding module, a customer information labeling module and a thermodynamic diagram analysis module;
the geographic information data acquisition module acquires the geographic information data through a crawler technology;
the map fence reminding module is used for carrying out map fence reminding according to the block division and positioning service;
the client information marking module marks the client according to the client data information of the bank;
and the thermodynamic diagram analysis module is used for forming a thermodynamic diagram according to the geographic information data, the geographic fence reminding information and the labeled client information, and analyzing the thermodynamic diagram so as to determine the clients for marketing.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202111159715.8A CN114092217A (en) | 2021-09-30 | 2021-09-30 | Geo-fence-based bank customer acquisition method and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202111159715.8A CN114092217A (en) | 2021-09-30 | 2021-09-30 | Geo-fence-based bank customer acquisition method and system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN114092217A true CN114092217A (en) | 2022-02-25 |
Family
ID=80296407
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202111159715.8A Pending CN114092217A (en) | 2021-09-30 | 2021-09-30 | Geo-fence-based bank customer acquisition method and system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN114092217A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115796968A (en) * | 2022-12-16 | 2023-03-14 | 上海浦东发展银行股份有限公司 | Gridding customer-obtaining information processing method based on marketing clues |
-
2021
- 2021-09-30 CN CN202111159715.8A patent/CN114092217A/en active Pending
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115796968A (en) * | 2022-12-16 | 2023-03-14 | 上海浦东发展银行股份有限公司 | Gridding customer-obtaining information processing method based on marketing clues |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US11308719B2 (en) | System and method for capture and distribution of information collected from signs | |
| CA2819797C (en) | Providing location information using matrix code | |
| CN111949834B (en) | Site selection method and site selection platform system | |
| CN105260431A (en) | Electronic map based information acquisition method and apparatus | |
| CN102332015A (en) | Determining correlation between inquiry and advertisement by using locations | |
| CN104767830A (en) | Information issuing management method and device | |
| CN112241489B (en) | Information pushing method, device, readable storage medium and computer equipment | |
| KR101572664B1 (en) | Computer readable recording medium storing, system and method for providing shopping service using map information | |
| Mao et al. | Improving land use inference by factorizing mobile phone call activity matrix | |
| CN114092217A (en) | Geo-fence-based bank customer acquisition method and system | |
| KR101729194B1 (en) | System for providing of trading area information | |
| JP2014056364A (en) | Business support system, business support method, business support device, terminal device, business support program, and business support requirement program | |
| JP2008304964A (en) | Advertisement mediation server, traffic line information mediation server and electronic money application server | |
| Niu et al. | Integrating multiple data to identify building functions in China’s urban villages | |
| TWM599429U (en) | Geographic Information System Combining Consumption Heat | |
| CN111641688A (en) | Member marketing system based on mobile signaling | |
| Chen et al. | Large-scale urban building function mapping by integrating multi-source web-based geospatial data | |
| US20160050528A1 (en) | System and method for specified location and nearby area related crime information reporting | |
| CN113052659B (en) | Method and device for generating shared data ring | |
| Meire et al. | A bimodal accessibility analysis of Australia through application programming interfaces | |
| CN114697870A (en) | Method, device, equipment and medium for positioning, screening and matching personnel in exhibition | |
| CN114004632A (en) | Order thermodynamic diagram construction method and equipment | |
| KR20170057985A (en) | System and method for estimating business of supporting inauguration | |
| JP2017058741A (en) | Event information management device | |
| Pucci et al. | A new map of the Milan urban region through mobile phone data |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination |