CN114004649A - Advertisement putting method, system and storage medium based on space station - Google Patents

Advertisement putting method, system and storage medium based on space station Download PDF

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Publication number
CN114004649A
CN114004649A CN202111283217.4A CN202111283217A CN114004649A CN 114004649 A CN114004649 A CN 114004649A CN 202111283217 A CN202111283217 A CN 202111283217A CN 114004649 A CN114004649 A CN 114004649A
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user
promotion
commodity
order information
task
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丁伟儒
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Hangzhou Dongzhong Technology Co ltd
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Hangzhou Dongzhong Technology Co ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0253—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Entrepreneurship & Innovation (AREA)
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  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses an advertisement putting method, system and storage medium based on a space station, wherein the method comprises the following steps: acquiring order information of the general promoted commodities and storing the order information into a space station; directionally sending a promotion task to a user of the shopping platform; after receiving task completion information of a user, generating promotion commodity order information and storing the promotion commodity order information into the space station; receiving goods picking indication information of a user and sending a promoted commodity to the user, wherein the goods picking indication information comprises a delivery address and delivery time; and (4) counting the completion condition of the user on the promotion task and the processing condition of the user on the promotion commodity order information, and analyzing the acceptance of the user on the promotion commodity. According to the advertisement putting method and system based on the spatial station and the storage medium, the spatial station is arranged, the promotion task is sent to potential users in a targeted mode, advertisement putting is more accurate, and on the other hand, the shopping platform can accurately count the acceptance of the users putting the promotion task on promoted goods.

Description

Advertisement putting method, system and storage medium based on space station
Technical Field
The invention relates to the field of E-commerce platforms, in particular to an advertisement putting method and system based on a space station and a storage medium.
Background
The online advertisement putting is network popularization, and the Internet is utilized to carry out propaganda and promotion activities. The promoted objects can be enterprises, products, governments and individuals, or various forms of products and the like. With the development of network technology and application, the internet has gradually become a self-integrated marketing platform, so online network popularization is also called network marketing.
The existing online network promotion mainly aims to promote and pay the platform, and the platform promotes the user in an advertisement mode. However, the existing online popularization mode has disadvantages. On one hand, the advertisement of the platform faces all platform users, and the users who put the advertisement are not accurate enough. On the other hand, the user's preference for the promoted goods cannot be accurately known.
Disclosure of Invention
The invention provides an advertisement putting method, system and storage medium based on a space station, which adopts the following technical scheme:
an advertisement putting method based on a space station comprises the following steps:
acquiring order information of a total promoted commodity and storing the order information into a space station, wherein the order information of the total promoted commodity comprises commodity information and commodity quantity;
directionally sending a promotion task to a user of the shopping platform;
after receiving task completion information of a user, generating promotion commodity order information and storing the promotion commodity order information into the space station;
receiving goods picking indication information of a user and sending a promoted commodity to the user, wherein the goods picking indication information comprises a delivery address and delivery time;
and (4) counting the completion condition of the user on the promotion task and the processing condition of the user on the promotion commodity order information, and analyzing the acceptance of the user on the promotion commodity.
Further, after receiving the task completion information of the user, generating the order information of the promoted goods and storing the order information into the space station, the advertisement putting method based on the space station further includes:
updating the order information of the general promoted commodities and adaptively adjusting the quantity of the commodities in the order information;
and when the number of the commodities in the total promotion commodity order information is 0, automatically stopping the task putting activity.
Further, the specific method for directionally sending the promotion task to the user of the shopping platform comprises the following steps:
acquiring user attributes of users in a platform;
intelligently analyzing commodity information and user attributes, and automatically matching users meeting the standards, wherein the commodity information comprises commodity names and commodity attributes;
and sending the promotion task to the matched user.
Further, the specific method for intelligently analyzing the commodity information and the user attributes and automatically matching the users meeting the standards comprises the following steps:
and calculating the matching degree of the commodity information and the user attributes, and selecting the users with the matching degree exceeding a preset value.
Further, after the commodity information and the user attribute are intelligently analyzed and the users meeting the standard are automatically matched, the advertisement putting method based on the space station further comprises the following steps:
counting the matched users, and arranging the matched users from large to small according to the matching degree;
the number of commodities in the total promotion commodity order information is n, and users with the number of 100n-200n are selected from the arranged users in sequence from large to small according to the matching degree to put in promotion tasks.
Further, after the promotion tasks are put into the users with the number of 100n-200n for the first time for a preset time, m remains in the number of commodities in the total promotion commodity order information, and then the users with the number of 200m-300m are selected from the remaining matched users in sequence according to the matching degree from large to small for secondary task putting.
Further, before the matched user sends a promotion task, the advertisement putting method based on the space station further comprises the following steps:
and determining the putting time of the promotion task according to the commodity information.
Further, before the matched user sends a promotion task, the advertisement putting method based on the space station further comprises the following steps:
and determining the task form of the promotion task according to the commodity information.
An advertisement putting system based on a space station comprises a client, a supplier server and a platform server, wherein the platform server is built with the space station;
the supplier server is used for setting the promotion commodity by the supplier to generate total promotion commodity order information;
the platform server is used for acquiring the order information of the total promoted commodities, directionally sending a promotion task to a user of the shopping platform according to the order information of the total promoted commodities, receiving the task completion information of the user, generating the order information of the promoted commodities, storing the order information of the promoted commodities into the space station, counting the completion condition of the promotion task by the user and the processing condition of the order information of the promoted commodities by the user, and analyzing the acceptance of the promoted commodities by the user;
the client is used for the user to complete the promotion task and process the order information of the promoted commodity;
the supplier server is also used for receiving goods taking indication information of the user and sending the promoted goods to the user, and the goods taking indication information comprises a delivery address and delivery time.
A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the aforementioned space station-based advertising method.
The advertisement delivery method, the advertisement delivery system and the storage medium based on the space station have the advantages that the promotion task is sent to potential users in a targeted mode, advertisement delivery is more accurate, and on the other hand, the shopping platform can accurately count the acceptance of the users delivering the promotion task to the promoted goods.
Drawings
FIG. 1 is a diagram of an application scenario of the present invention;
fig. 2 is a schematic diagram of the advertising method based on space station of the present invention.
Detailed Description
The invention is described in detail below with reference to the figures and the embodiments.
The embodiment of the application discloses an advertisement putting method based on a space station, which is applied to a client, a supplier server and a platform server shown in figure 1. The client and the provider server are connected to the platform server through a network. A shopping platform and a space station are built in the platform server. The supplier server is used for setting the promotion commodity by the supplier to generate the total promotion commodity order information. The platform server is used for acquiring the order information of the total promoted commodities, directionally sending a promotion task to a user of the shopping platform according to the order information of the total promoted commodities, receiving the task completion information of the user, generating the order information of the promoted commodities, storing the order information of the promoted commodities into the space station, counting the completion condition of the promotion task by the user and the processing condition of the order information of the promoted commodities by the user, and analyzing the acceptance of the promoted commodities by the user. The client is used for the user to complete the promotion task and process the promotion commodity order information. The supplier server is also used for receiving the goods taking indication information of the user and sending the promoted goods to the user, wherein the goods taking indication information comprises a delivery address and delivery time.
The client may specifically be a desktop terminal or a mobile terminal, and the mobile terminal may specifically be at least one of a mobile phone, a tablet computer, a notebook computer, and the like. The platform server may be implemented by an independent server or a server cluster composed of a plurality of servers, and the operator server may also be implemented by an independent server or a server cluster composed of a plurality of servers. The space station is a virtual space set up for the platform server and used for storing data.
Referring to fig. 2, the advertisement delivery method based on the space station specifically includes the following steps: and S1, acquiring total promotion commodity order information and storing the total promotion commodity order information into the space station, wherein the total promotion commodity order information comprises commodity information and commodity quantity. And S2, directionally sending the promotion tasks to the users of the shopping platform. And S3, after receiving the task completion information of the user, generating the order information of the promoted commodities and storing the order information into the space station. And S4, receiving goods picking instruction information of the user and sending the promoted goods to the user, wherein the goods picking instruction information comprises a delivery address and delivery time. And S5, counting the completion condition of the user to the promotion task and the processing condition of the user to the promotion commodity order information, and analyzing the acceptance of the user to the promotion commodity. The above steps are specifically described below.
For step S1, total promoted commodity order information is obtained and stored in the space station, wherein the total promoted commodity order information comprises commodity information and commodity quantity.
Firstly, the suppliers use the promotion commodities as rewards and carry out task promotion through a shopping platform. The supplier provides a plurality of free promotional goods like a shopping platform in advance. Specifically, specific information of the commodities to be promoted is set through the supplier server, including commodity information and commodity quantity, and promotion commodity order information is generated and sent to the platform server. And the platform server receives the promotion commodity order information and stores the promotion commodity order information in the space station.
For step S2, the promotional task is directed to the user of the shopping platform.
Specifically, after receiving the order information of the promoted goods, the platform server directionally sends promotion tasks to users of the shopping platform according to the order information of the promoted goods.
In this embodiment, a specific method for directionally sending a promotion task to a user of a shopping platform is as follows: user attributes of a user in a platform are obtained. And intelligently analyzing the commodity information and the user attribute, and automatically matching the user meeting the standard, wherein the commodity information comprises a commodity name and a commodity attribute. And sending the promotion task to the matched user.
It can be understood that browsing information, searching information and purchasing information of a user of the shopping platform in the platform all form personal data of the user, and the shopping platform can intelligently analyze attribute information of the user according to the information, and the attribute information reflects the preference of the user. The platform server can intelligently analyze commodity information of the promoted commodities and attribute information of all users, automatically matches users suitable for sending promotion tasks, and then sends the promotion tasks to the users.
The specific method for intelligently analyzing the commodity information and the user attributes and automatically matching the users meeting the standards comprises the following steps: and calculating the matching degree of the commodity information and the user attributes, and selecting the users with the matching degree exceeding a preset value. In the present application, the method for calculating the matching degree between the commodity information and the user attribute may adopt an existing intelligent data processing method, for example, a text similarity calculation method, to calculate the similarity between the commodity information and the user attribute, and use the similarity value as the value of the matching degree.
Specifically, the matching degree of the commodity information and the user attributes can be automatically calculated through an intelligent algorithm, and users exceeding a preset numerical value are selected according to the calculated matching degree value.
More preferably, after the commodity information and the user attribute are intelligently analyzed and the users meeting the standard are automatically matched, the advertisement delivery method based on the space station further includes: and counting the matched users, and arranging the matched users from large to small according to the matching degree. Assuming that the number of commodities in the total promotion commodity order information is n, selecting 100n-200n users from the arranged users in sequence according to the matching degree from large to small to put in promotion tasks.
It can be understood that the selection is directly performed according to the preset matching degree value, and the number of the matched users is excessive. The promotion tasks are sent to a large number of users at the same time, on one hand, the reward of the tasks is limited, the situation that the prize cannot be successfully received after the tasks are completed can obviously exist, and on the other hand, the pertinence of the user group receiving the promotion tasks is not strong enough. Thus, in the present application, the number of promoting users is determined according to the number of rewards offered by the provider. In the application, the number of commodities in the total promotion commodity order information is n, and 100n-200n users are selected from the arranged users in sequence from large to small according to the matching degree to put in promotion tasks. For example, a supplier intends to provide 1000 pieces of promoted goods for advertisement delivery on a platform, and in order to enable advertisements to be promoted to more accurate users, a shopping platform selects users meeting the criteria according to a preset matching degree value, and then selects 1000 x 100 to 1000 x 200 users for accurate delivery from the selected users according to the matching degree from large to small.
As a more preferable embodiment, after the promotion tasks are released to the users with the number of 100n-200n for the first time for the preset time, assuming that m remains in the number of commodities in the total promotion commodity order information, the users with the number of 200m-300m are selected from the remaining matched users in turn according to the matching degree from large to small for secondary task release.
It can be understood that after the promotion task is put in for the first time, if the prize is completely received within the time limit, the promotion of the task is completed. However, if m remains in the prize after the promotion tasks are released to the users with the number of 100n-200n for the first time for the preset time, the users with the number of 200m-300m are selected from the remaining matched users in sequence from large to small according to the matching degree for secondary task release, so that more users with needs can participate in the promotion activity.
In the above case, assuming that 50 promoted products remain after one week of the first advertisement delivery, 200 × 50 to 300 × 50 users are sequentially selected from the remaining matched users according to the matching degree for the second advertisement delivery.
For step S3, after receiving the task completion information of the user, the promotion commodity order information is generated and stored in the space station.
In this embodiment, before the matched user sends the promotion task, the advertisement delivery method based on the space station further includes:
and determining the putting time of the promotion task according to the commodity information, and determining the task form of the promotion task according to the commodity information.
The release time of the promotion task can be determined according to the nature of the promoted commodity. The releasing mode of the promotion task can be specifically that a video is checked to complete the task, a friend circle is forwarded to complete the task, or a WeChat group is forwarded to complete the task and the like. It is understood that the form of delivery of the promotional tasks may also be other forms.
After receiving the task completion information of the user, generating the order information of the promoted goods and storing the order information into the space station, the advertisement putting method based on the space station further comprises the following steps: and updating the order information of the general promoted commodities and adaptively adjusting the quantity of the commodities. And each time the completion task information of the user is received, the information indicates that a share needs to be allocated from the total promoted commodity order information to the user who completes the task. The adaptive adjustment means that after receiving task completion information of a user each time, the number of commodities in the total promoted commodity order information is reduced by 1, and when the number of commodities in the total promoted commodity order information is 0, the task putting activity is automatically stopped.
For step S4, receiving the goods picking instruction information of the user and sending the promotion goods to the user, wherein the goods picking instruction information comprises a delivery address and delivery time.
Specifically, after the user sets the shipping address and the shipping time, the supplier sends the goods to the user who completes the task according to the information.
And step S5, counting the completion condition of the promotion task by the user and the processing condition of the order information of the promoted commodity by the user, and analyzing the acceptance of the promoted commodity by the user.
The user who receives the promotion advertisement can decide whether to complete the promotion task according to the interest of the user in the promotion commodity. Meanwhile, the user who completes the promotion task needs to pay mailing cost to obtain the promoted commodity, and the interest degree of the user in the promoted commodity can be further judged according to whether the user completes the commodity extraction step. Therefore, in the method and the device, the completion condition of the promotion task by the user and the processing condition of the order information of the promoted commodity by the user are counted, and the acceptance of the promoted commodity by the user is analyzed. It can be appreciated that when the user is drawing the reward and other purchased goods need to be delivered, the shopping platform can send the reward goods to the user along with the other purchased goods, reducing the mailing cost of the user.
In the embodiment described above, when the supplier provides the promoted merchandise for promotion, only one promoted merchandise is selected for promotion. It can be understood that, according to the actual situation, the supplier can select a plurality of kinds of commodities for promotion in the promotion activity, and the user receiving the promotion advertisement can select one of the commodities, so that the precision of advertisement promotion can be improved. At the same time, promotional advertisements from different providers may also be pushed to the same user.
The application also discloses an advertisement putting system based on the space station, which is used for realizing the method. Specifically, the advertisement delivery system based on the space station comprises a client, a supplier server and a platform server, wherein the space station is built on the platform server. The supplier server is used for setting the promotion commodity by the supplier to generate the total promotion commodity order information. The platform server is used for acquiring the order information of the total promoted commodities, directionally sending a promotion task to a user of the shopping platform according to the order information of the total promoted commodities, receiving the task completion information of the user, generating the order information of the promoted commodities, storing the order information of the promoted commodities into the space station, counting the completion condition of the promotion task by the user and the processing condition of the order information of the promoted commodities by the user, and analyzing the acceptance of the promoted commodities by the user. And the client user is used for completing the promotion task and processing the order information of the promoted commodity. The supplier server is also used for receiving goods taking indication information of the user and sending the promoted goods to the user, and the goods taking indication information comprises a delivery address and delivery time.
The present application also discloses a computer readable storage medium having stored thereon a computer program which, when executed by a processor, implements the steps of the aforementioned space station based advertisement delivery method.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware instructions of a computer program, which can be stored in a non-volatile computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM), Rambus Direct RAM (RDRAM), direct bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).
The foregoing illustrates and describes the principles, general features, and advantages of the present invention. It should be understood by those skilled in the art that the above embodiments do not limit the present invention in any way, and all technical solutions obtained by using equivalent alternatives or equivalent variations fall within the scope of the present invention.

Claims (10)

1. An advertisement putting method based on a space station is characterized by comprising the following steps:
acquiring total promotion commodity order information and storing the total promotion commodity order information into the space station, wherein the total promotion commodity order information comprises commodity information and commodity quantity;
directionally sending a promotion task to a user of the shopping platform;
after receiving task completion information of a user, generating promotion commodity order information and storing the promotion commodity order information into the space station;
receiving goods picking indication information of a user and sending a promoted commodity to the user, wherein the goods picking indication information comprises a delivery address and delivery time;
and counting the completion condition of the promotion task by the user and the processing condition of the order information of the promoted commodity by the user, and analyzing the acceptance of the promoted commodity by the user.
2. The space station-based advertising method according to claim 1,
after the receiving of the task completion information of the user generates and stores promotion commodity order information into the space station, the advertisement delivery method based on the space station further includes:
updating the order information of the total promoted commodities, and adaptively adjusting the quantity of the commodities;
and when the number of the commodities in the total promotion commodity order information is 0, automatically stopping task putting activities.
3. The space station-based advertising method according to claim 2,
the specific method for directionally sending the promotion tasks to the users of the shopping platform comprises the following steps:
acquiring user attributes of users in a platform;
intelligently analyzing the commodity information and the user attribute, and automatically matching a user meeting the standard, wherein the commodity information comprises a commodity name and a commodity attribute;
and sending the promotion task to the matched user.
4. The space station-based advertising method according to claim 3,
the specific method for intelligently analyzing the commodity information and the user attributes and automatically matching the users meeting the standards comprises the following steps:
and calculating the matching degree of the commodity information and the user attributes, and selecting the users with the matching degree exceeding a preset value.
5. The space station-based advertising method according to claim 4,
after the intelligent analysis of the commodity information and the user attributes and the automatic matching of users meeting the standards, the advertisement delivery method based on the space station further includes:
counting the matched users, and arranging the matched users from large to small according to the matching degree;
the number of commodities in the total promotion commodity order information is n, and users with the number of 100n-200n are selected from the arranged users in sequence from large to small according to the matching degree to put in the promotion tasks.
6. The space station-based advertising method according to claim 5,
after the promotion tasks are put into the users with the number of 100n-200n for the first time for a preset time, the number of the commodities in the total promotion commodity order information is m, and then the users with the number of 200m-300m are selected from the remaining matched users in sequence according to the matching degree from large to small for secondary task putting.
7. The space station-based advertising method according to claim 4,
before the matched user sends the promotion task, the advertisement putting method based on the space station further comprises the following steps:
and determining the putting time of the promotion task according to the commodity information.
8. The space station-based advertising method according to claim 4,
before the matched user sends the promotion task, the advertisement putting method based on the space station further comprises the following steps:
and determining the task form of the promotion task according to the commodity information.
9. An advertisement putting system based on a space station is characterized by comprising a client, a supplier server and a platform server, wherein the platform server is built with the space station;
the supplier server is used for setting the promotion commodity by the supplier to generate total promotion commodity order information;
the platform server is used for acquiring the order information of the total promoted commodities, directionally sending a promotion task to a user of a shopping platform according to the order information of the total promoted commodities, receiving the task completion information of the user, generating the order information of the promoted commodities, storing the order information of the promoted commodities into a space station, counting the completion condition of the promotion task by the user and the processing condition of the order information of the promoted commodities by the user, and analyzing the acceptance of the promoted commodities by the user;
the client is used for the user to complete the promotion task and process the promotion commodity order information;
the supplier server is also used for receiving goods taking indication information of the user and sending the promoted goods to the user, wherein the goods taking indication information comprises a delivery address and delivery time.
10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the steps of the space station-based advertising method according to any one of claims 1 to 8.
CN202111283217.4A 2021-11-01 2021-11-01 Advertisement putting method, system and storage medium based on space station Pending CN114004649A (en)

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CN202111283217.4A CN114004649A (en) 2021-11-01 2021-11-01 Advertisement putting method, system and storage medium based on space station

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