CN113886682A - Information pushing method and system under shoulder and neck movement scene and storage medium - Google Patents
Information pushing method and system under shoulder and neck movement scene and storage medium Download PDFInfo
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Abstract
The invention discloses an information pushing method, a system and a storage medium under a shoulder and neck movement scene, wherein the method comprises the following steps: acquiring identification calibration data of a user face; marking a plurality of face key points according to the identification calibration data and generating interactive identification points according to the face key points, wherein the interactive identification points are used for marking the position change of the face key points; generating a flicker target point, wherein the flicker target point is used for guiding a user to carry out shoulder and neck movement so as to enable the interactive identification point to be coincided with the flicker target point, and the position of the flicker target point is randomly changed; counting the coincidence times of the interactive identification point and the flicker target point to generate a health card punching report; counting health card punching reports in a preset time period to generate a health portrait of a user; and pushing preset information according to the health portrait. According to the invention, the information pushing and the shoulder and neck movement scene are combined, so that the online fitness product generates the health portrait of the client, and more professional and targeted pushing content is provided for the user.
Description
Technical Field
The invention relates to the technical field of artificial intelligence, in particular to an information pushing method, an information pushing system and a storage medium in a shoulder and neck movement scene.
Background
With the technical development of mobile intelligent equipment, AR (Augmented Reality) shoulder and neck health products based on WeChat small programs begin to pay attention to the shoulder and neck activities of a user base, and AR shoulder and neck monitoring products realized through WeChat small programs can bring a user to exercise the shoulder and neck in a proper amount at the right time, so that the reduction of morbidity risks and the improvement of human health level are facilitated. However, the AR shoulder and neck health products based on the wechat applet in the market only concern the user-based shoulder and neck activities, are single in content and function, and cannot combine shoulder and neck exercises with rich information scenes, so that the user interest and stickiness cannot be effectively and deeply mined and improved. Meanwhile, the existing fitness function and product based on an APP (application program) end are rarely related to the AR shoulder and neck subdivision field, and information statistics on shoulder and neck sport users is lacked; not only improves the use cost and threshold of people with shoulder and neck exercise requirements, but also increases the difficulty of expanding users for products to be sold.
Disclosure of Invention
The following is a summary of the subject matter described in detail herein. This summary is not intended to limit the scope of the claims.
The embodiment of the invention provides an information pushing method, an information pushing system and a storage medium in a shoulder and neck exercise scene, which can be used for pushing information to be integrated into a rich shoulder and neck exercise scene, so that a health portrait of a client is generated through an online fitness product, and more professional and targeted marketing contents are provided for a user.
In a first aspect, an embodiment of the present invention provides an information pushing method in a shoulder and neck movement scene, including the following steps:
acquiring identification calibration data of a user face;
marking a plurality of face key points according to the identification calibration data and generating interactive identification points according to the face key points, wherein the interactive identification points are used for marking the position change of the face key points;
generating a motion target point, wherein the motion target point is used for guiding a user to carry out shoulder and neck motion so as to enable the interaction identification point to be coincided with the motion target point, and the position of the motion target point is randomly changed;
counting the coincidence times of the interactive identification point and the movement target point within first preset time to generate a health card punching report;
counting the health card punching reports within a second preset time to generate a health portrait of the user;
and pushing preset information according to the health portrait.
In a second aspect, an embodiment of the present invention provides a marketing information pushing system in a shoulder and neck movement scene, including:
the acquisition module is used for acquiring the identification calibration data of the face of the user;
the recognition module is used for marking a plurality of face key points according to the recognition calibration data and generating interactive recognition points according to the face key points, and the interactive recognition points are used for marking the position change of the face key points;
the guidance module is used for generating a motion target point, the flicker target point is used for guiding a user to carry out shoulder and neck motion so as to enable the interaction identification point to be coincided with the motion target point, and the position of the motion target point is randomly changed;
the first generation module is used for counting the coincidence times of the interaction identification point and the movement target point in first preset time to generate a health card punching report;
the second generation module is used for counting the health card punching reports in second preset time and generating a health portrait of the user;
and the pushing module is used for pushing preset information according to the health portrait.
In a third aspect, an embodiment of the present invention provides a marketing information pushing system in a shoulder and neck movement scene, including:
at least one memory for storing a program;
at least one processor, configured to load the program to execute the information pushing method in the shoulder and neck movement scenario of the foregoing embodiment.
In a fourth aspect, the embodiment of the present invention provides a computer-readable storage medium, which stores computer-executable instructions for executing the information pushing method in the shoulder and neck movement scenario of the foregoing embodiment.
The embodiment of the invention has the beneficial effects that: the embodiment acquires the identification calibration data of the face of the user; marking a plurality of face key points according to the identification calibration data and generating interactive identification points according to the face key points, wherein the interactive identification points are used for marking the position change of the face key points; generating a flicker target point, wherein the flicker target point is used for guiding a user to carry out shoulder and neck movement so as to enable the interactive identification point to be coincided with the flicker target point, and the position of the flicker target point is randomly changed; counting the coincidence times of the interactive identification point and the flicker target point to generate a health card punching report; counting health card punching reports in a preset time period to generate a health portrait of a user; and pushing preset information according to the health portrait. According to the invention, the information pushing and the shoulder and neck movement scene are combined, so that the health portrait of the client is generated through the online fitness product, and more professional and targeted pushing content is provided for the user.
Additional features and advantages of the invention will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention. The objectives and other advantages of the invention will be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.
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The accompanying drawings are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the example serve to explain the principles of the invention and not to limit the invention.
Fig. 1 is a flowchart of an information push method in a shoulder and neck movement scene according to an embodiment of the present invention;
FIG. 2 is a flowchart of the steps of marking a plurality of face key points according to recognition calibration data and generating interactive recognition points according to the face key points according to the embodiment of the present invention;
FIG. 3 is a flowchart illustrating a step of moving an interactive identification point according to a moving target point according to an embodiment of the present invention;
FIG. 4 is a schematic diagram of a health report generated after a first card punch according to an embodiment of the present invention;
FIG. 5 is a schematic illustration of a statement-of-health generated after a non-first time card punch, in accordance with an embodiment of the present invention;
FIG. 6 is a block diagram of an information push system in a shoulder and neck exercise scenario according to an embodiment of the present invention;
fig. 7 is a schematic structural diagram of an information push system in a shoulder and neck movement scene according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
It should be noted that although functional blocks are partitioned in a schematic diagram of an apparatus and a logical order is shown in a flowchart, in some cases, the steps shown or described may be performed in a different order than the partitioning of blocks in the apparatus or the order in the flowchart. The terms first, second and the like in the description and in the claims, and the drawings described above, are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order.
In the aspect of shoulder and neck health, the shoulder and neck are used as the junction of the brain and the trunk of a human body and are two main arteries close to the human body, and are important parts affecting human health. If the person lacks exercise for a long time, the blood circulation and the spinal health of the person can be affected, various diseases such as skin deterioration, dizziness, headache, memory deterioration, lumbar vertebra deformation and the like can be caused, and in severe cases, the person can also cause vascular blockage, thereby causing syncope and stroke and even death. Therefore, the timely and proper shoulder and neck exercise activities are beneficial to reducing the morbidity risk and improving the health level of the human body. At present, AR (augmented reality) shoulder and neck health products based on WeChat small programs on the market only pay attention to user-based shoulder and neck activities, are single in content and function, and cannot combine shoulder and neck exercises with rich application scenes (such as games, automobiles and marketing of financial insurance), so that the interest and stickiness of users cannot be effectively and deeply mined. Meanwhile, the fitness function and the product based on the APP end are rarely related to the AR shoulder and neck subdivision field, so that the use cost and the threshold of people with shoulder and neck exercise requirements are improved, and the difficulty of touching the product by users is increased.
In the aspect of marketing management, marketing is an important means for influencing user decision and guiding customer consumption, and successful marketing activities can create market demands, improve the position of products in the market and attract more customers and users. While the traditional fitness and health wechat small program and APP customer acquisition and drainage mode mainly focus on the front or the back of health exercise content (courses or games), the traditional fitness and health wechat small program and APP customer acquisition and drainage mode lack attention to marketing points in the exercise content. In addition, the current product does not combine marketing means such as user health portrait and customized product propelling movement to lack on the market and regard as insurance marketing tool's application with the online health product based on mobile intelligent device, the healthy APP that has marketing function mostly does not open its marketing port, leads to the unable high-efficient drainage of product to transform and causes the product itself not to possess the universality.
Based on this, as shown in fig. 1, the present embodiment provides an information pushing method in a shoulder and neck movement scene. The embodiment acquires the identification calibration data of the face of the user; marking a plurality of face key points according to the identification calibration data and generating interactive identification points according to the face key points, wherein the interactive identification points are used for marking the position change of the face key points; generating a flicker target point, wherein the flicker target point is used for guiding a user to carry out shoulder and neck movement so as to enable the interactive identification point to be coincided with the flicker target point, and the position of the flicker target point is randomly changed; counting the coincidence times of the interactive identification point and the flicker target point to generate a health card punching report; counting health card punching reports in a preset time period to generate a health portrait of a user; and pushing preset information according to the health portrait. According to the invention, marketing information push and the shoulder and neck movement scene are combined, so that the on-line fitness product generates the health portrait of the client, and more professional and targeted push content is provided for the user.
As shown in fig. 1, the information push method in the shoulder and neck movement scene in the embodiment of the present application includes the following steps:
and S11, acquiring the recognition calibration data of the face of the user.
Specifically, a user terminal camera is used, and a recognition calibration frame used for matching a human face is generated at the same time; and when the face captured by the camera is in the identification calibration frame, acquiring identification calibration data.
In the embodiment of the application, a user enters an applet capable of performing shoulder and neck movement from an APP port of a mobile terminal, and authorizes a front camera of the mobile terminal or authorizes the applet to use the front camera of the mobile terminal through the applet; therefore, the small program can acquire the face image through the camera. Generating a recognition calibration frame for matching a face on a screen of the mobile terminal, wherein models with different resolutions can be arranged through rem, so that the size of the recognition calibration frame can be adjusted in a self-adaptive manner under different models, and when a face image captured by the camera is in the recognition calibration frame, the face recognition calibration data is acquired through the front camera. It should be noted that the face recognition calibration data is only obtained when the face image is all within the recognition calibration frame. By acquiring the identification calibration data of the face of the user, basic data of the face can be provided for the subsequent steps.
And S12, marking a plurality of face key points according to the identification calibration data and generating interactive identification points according to the face key points, wherein the interactive identification points are used for marking the position changes of the face key points.
Specifically, referring to fig. 2, the step S12 specifically includes the following steps: :
s121, marking more than one face key point from the identification calibration data by adopting a face identification algorithm;
s122, when more than one face key point is in the calibration frame, the calibration is successful;
and S123, selecting one or more face key points as interaction identification points.
In the embodiment of the application, more than one face key point is marked from the identification calibration data by adopting a face identification algorithm, when a plurality of face key points are marked from the identification calibration data by adopting the face identification algorithm, the face in the identification calibration frame is firstly found, and then more than one face key point is marked. The nose tip can be selected as a key point of the face; and in this case, when the three key point positions of the eyes, the nose tip and the lips of the user are captured in the recognition frame, the calibration is considered to be successful. After the calibration is successful, one of the face key points can be selected as an interactive recognition point, for example, the tip of the nose or the lips can be selected as the interactive recognition point. Through the calibration process, the key points of the face can be correctly calibrated, and the successful calibration is considered only when the key points of the face are in the calibration frame, which is a key step for judging whether the face is recognized. One or more than one of the key points of the human face adopted in the calibration process are used as interactive identification points, for example, the nose tip can be selected as the interactive identification points, and the nose tip and the eyes can be simultaneously selected as the interactive identification points; the user can conveniently track the movement position of the shoulder and neck. The movement of the shoulder, neck and cervical vertebra of the user is tracked by moving the interactive identification point, the user can complete task action conveniently, meanwhile, an important evaluation point for judging whether the user successfully completes the action or not is provided for a system, and preparation is also provided for driving the interactive identification point to coincide with the target flashing point through the movement of the shoulder and neck in the next step. In particular, taking the resolution of the iPhone12 as an example, the interaction recognition points may be squares of the size of 180 pixels by 180 pixels.
It is worth to say that the face key points and/or the interaction identification points can be set as links for triggering the interaction interface; the interactive interface is used for displaying marketing information. For example, some or all of the face key point identification points can be designed into a prize gift box style, so as to realize the visualization of marketing prizes. When the calibration is completed, all the interactive identification points can be set to be links with prize gift box styles, the links can trigger an interactive interface, and when a user clicks the links, the interactive interface with marketing information can be triggered and displayed, wherein the marketing information can be displayed in a text mode or a picture mode; or the link is a jump link, and when the user clicks the link, the user jumps to the link address for introducing the marketing information. Through the arrangement, the user can click the interactive interface to preliminarily or deeply know the marketing information at any time in the shoulder and neck exercise process, so that the condition that the current exercise app is lack of attention to the marketing point in the exercise process is improved.
And S13, generating a motion target point, wherein the motion target point is used for guiding the user to carry out shoulder and neck motion so as to enable the interaction identification point to coincide with the motion target point, and the position of the motion target point is randomly changed.
Specifically, referring to fig. 3, the step S13 further includes the steps of:
s131, generating a motion target point, wherein the motion target point is provided with an identification area;
s132, when the coincidence degree of the interactive identification point and the identification area is larger than a first preset threshold value, judging that the interactive identification point and the motion target point coincide;
s133, when the interactive identification point is superposed with a motion target point, the position of the motion target point is randomly changed;
and S134, when the preset time threshold is reached, the interaction identification point is not overlapped with the motion target point, and the position of the motion target point is randomly changed.
In this embodiment, after the calibration is completed, a motion target point may be generated in or on the calibration frame, an effective size of the motion target point may be the same as the size of the interaction identification point, taking 460ppi as an example of the resolution of iphone12, the motion target point may be a square with a size of 180 pixels multiplied by 180 pixels, the user rotates the neck to displace the interaction identification point, and when the coincidence degree of the interaction identification point and the identification area is greater than a first predetermined threshold, it is determined that the interaction identification point coincides with the motion target point. For example, when the area of the identification area occupied by the interactive identification point is greater than 50% of the area of the identification area, or the area of the identification area occupied by the interactive identification point is greater than 50% of the area of the interactive identification point, it is determined that the interactive identification point coincides with the motion target point, so that one action is completed, and the user acquires 1 integral while continuing to generate the motion target point at another random position on the screen.
In the embodiment of the application, a movement route with more than one movement target point can be generated, after the successful identification and calibration, the movement route with any shape is generated randomly in the calibration frame, the user rotates the neck to enable the interactive identification point to complete the movement route, similarly, when the interactive identification point completes the coincidence with all the movement target points on the movement route, the user regards as successfully completing one action, obtains the integral with the same number as the movement target points on the movement route, and meanwhile, the user continues to generate another movement route randomly on the screen.
In the embodiment of the application, when the preset time threshold is reached, the interaction identification point is not overlapped with the motion target point, and the position of the motion target point is randomly changed. For example, if the point of recognition of the movement completion interaction does not coincide with the movement target point within a predetermined time of 10 seconds, another movement target point or movement route continues to be randomly generated on the screen.
It is noted that when the number of times that the interaction identification point coincides with the motion target point reaches a second preset threshold value, a marketing interface and/or a marketing reward pop up, wherein the marketing interface comprises marketing product information and a first guide link, and the first guide link is used for guiding the user to share the motion information and/or the marketing information. For example, whenever the number of times that the interaction identification point coincides with the movement target point reaches 10 times, a marketing interface is automatically popped up, wherein the marketing interface comprises information of a marketing product and a first guide link, and the first guide link can guide a user to share the information of the number of times that the user completes the movement or share the information of the marketing product. It is also possible to directly pop up marketing rewards, such as additional discounts for marketed products or adding purchasing credits, each time the interaction recognition point coincides 10 times with the movement target point. Particularly, when the business organization has the requirement of marketing operation activities, the motion target points can be configured individually through the interface accessed to the marketing management development platform, and the motion target points include but are not limited to prize awards, lottery activities, activity trigger switches and the like. After the user successfully completes the touch action of the personalized target point, the corresponding activity interface and the reward are popped up on the picture, the perception and the participation of the user to the related services are improved, and the user is guided to share the related contents.
And S14, counting the coincidence times of the interaction identification point and the movement target point in first preset time, and generating a health card punching report.
In this embodiment of the application, the first predetermined time may be selected from 60 seconds, 2 minutes, 5 minutes, 10 minutes, and the like, and the number of times of coincidence between the interactive identification point and the movement target point in the first predetermined time is counted to generate a health card-punching report, where the health card-punching report includes: the total times of coincidence of the interactive identification points and the moving target points; the times of the directions of the movement of the interactive identification points towards the preset direction respectively; obtaining a total integral according to the total times of coincidence and the times of direction; and generating a health card punching report according to the total times of coincidence, the direction times and the total integral. Wherein the predetermined direction may be up, down, left, right, etc. And giving a comprehensive score, namely a total integral according to the balance degree in the up-down direction, the left-right direction and the rotation times represented by the total overlapping times. Referring to fig. 4, fig. 4 shows the health report generated after the first time of card punching, the number of rotations corresponding to the total number of coincidences is 15, the comprehensive score is 9, and the given information on judging the condition of the shoulder and neck is sub-health. Because of the first time of card punching, the health report may also have a "May you complete! Your neck and shoulder health needs to be improved, firm to punch the card, get a more detailed proprietary health report quickly! "etc. It is noted that the display content on the health punch report can be adjusted according to the actual needs of the user, and may include, for example, the total number of coincidences, the number of directions, and the total score. Referring to fig. 5, fig. 5 shows the health report generated after the card is not punched for the first time, compared to fig. 4, the evaluation option of exercise consciousness is added, and the exercise consciousness is determined according to the exercise frequency within a certain time period, for example, exercise for 3 times or less in a week is considered as general exercise consciousness, exercise for 3-5 times in a week is considered as strong exercise consciousness, and exercise for 5 times or more in a week is considered as strong exercise consciousness.
It is noted that the health report has a second guidance link therein, and the second guidance link is used for guiding the user to share the exercise information and/or the marketing information. Referring to fig. 4-5, the system has two guiding links of sharing the battle performance and exploring more, wherein the sharing battle performance link is used for guiding the user to share the sports information, and the exploring more is used for guiding the user to enter the marketing product information, so that the marketing information sharing is further carried out. The option of sharing the exclusive product can be directly set.
And S15, counting the health card punching reports in a preset time period to generate a health portrait of the user.
In the embodiment of the application, after the user finishes activities within a limited time, the user's own health portrait can be displayed according to the current scoring condition and the frequency of use calculation results (if any). And generating a corresponding health portrait according to the score of the current time of the user and the card punching frequency. For example, when the first predetermined time is 60 seconds, a health picture is drawn for the user based on dimension 1, i.e., the neck and shoulder health level, and the single exercise score is compared with the neck and shoulder health level as shown in table 1.
Table 1: user health figure classification (dimension 1 neck health degree)
| Health degree of shoulder and neck | Corresponding score (sports time 60 seconds) |
| Very healthy | Over 30 minutes |
| Is healthier | 23 to 30 points |
| Normal level of | 15 to 22 minutes |
| Sub-health | 7 to 14 points |
| Unhealthy | 7 min or less |
Based on dimension 2, namely health exercise consciousness, a health image is drawn for the user, for example, when the time that the user uses the product for the first time is more than or equal to 7 days (if the time that the user uses the product for the first time is less than 7 days, the average time of punching a card is not displayed), the average time of punching a card in each week is counted, and the calculation method is as follows
The average frequency of the card-punching was compared with the health of the neck and shoulder as shown in table 2.
Table 2: user health figure classification (dimension 2 health exercise awareness)
| Awareness of health exercise | Frequency of card punching |
| Is very high | Daily card punching |
| Is higher than | 5-6 times per week |
| Is normal | 3-4 times per week |
| Weak point of weakness | 1-2 times per week |
| Thin and light | Less than 1 time per week |
S16, pushing preset information according to the health portrait.
And customized marketing information or sharing information is pushed aiming at different health figures, wherein the marketing information comprises different business contents and products, such as insurance business marketing, insurance customized products and the like, and a marketing promotion plan is completed by matching with business end linking. The shared information comprises a health report, a health portrait and the like of shoulder and neck movement.
The information push method under the shoulder and neck movement scene provided by the embodiment of the application can utilize the AR fitness game endowed by the key point identification technology, so that the corresponding users of the marketing products can obtain high-quality customized online fitness experience with lower use cost and threshold. Meanwhile, the marketing information pushing method in the embodiment of the application opens the marketing port and constructs the user health portrait in the shoulder and neck movement process, and provides accurate and efficient marketing promotion service for insurance business parties. In the aspect of drainage and customer acquisition, the marketing information pushing method in the embodiment of the application obtains high-frequency user flow through low cost, and leads users into a platform and an insurance business party by abundant product lines to bring high-frequency bottom flow; in the aspect of promoting viscosity, users of the platform can be stimulated to be active regularly through functions of daily card punching, ranking sharing, game drawing, map learning and the like; in the aspect of user conversion, a playing method which accords with a business scene is embedded into a product, business marketing contents reach users through multiple channels, and the exposure rate of a target product is further accurately improved by utilizing the health figures of the users, so that the aims of cost reduction and efficiency improvement of marketing are fulfilled.
Specifically, a user opens an APP of the mobile terminal, enters a shoulder and neck movement scene, and the APP of the mobile terminal generates a recognition calibration frame matched with a human face through an authorized front camera; and when the face enters the identification calibration frame, acquiring identification calibration data of the face. Marking key points of the human face such as eyes, nose tips, lips and the like from the identification calibration data by adopting a human face identification algorithm; wherein the face key points can be set as links which can trigger an interactive interface for displaying marketing information. Calibrating the more than one face key points, and when the more than one face key points are all in the calibration frame, determining that the calibration is successful; one or more face key points are selected as the interactive identification points, for example, the nose tip is selected as the interactive identification points, wherein the interactive identification points can also be set as links which can trigger an interactive interface for displaying marketing information. And generating a motion target point or a motion route comprising a plurality of motion target points in the calibration frame, wherein the user drives the interactive identification point on the nose tip to touch the motion target point or finish the motion route through the movement of the shoulder and neck, and when one motion target point is touched, another motion target point is generated at a random position in the calibration frame, so that the user is guided to finish a motion task. And acquiring a score when the touch of a motion target point is completed, and automatically popping up a marketing interface when the touch of a preset number of times is completed, wherein the marketing interface comprises marketing product information and a first guide link, and the first guide link is used for guiding a user to share motion information and/or marketing information. The user can also set the first preset time according to the exercise habit, for example, 2 minutes of shoulder and neck exercise time can be set, the exercise target point is generated continuously and randomly within the 2 minutes, it is worth explaining that, when the marketing interface is popped up, the exercise timing is paused and the current exercise time is saved, and if the user closes the marketing interface, the exercise timing is continued until the 2 minutes of exercise time is completed. And (5) after 2 minutes of movement, counting the coincidence times of the nose tip and the movement target point, and generating a health card punching report. The health card reading report can comprise the total times of coincidence of the nose tip and the movement target point, the times of movement of the nose tip in four directions, namely upward, downward, left and right directions, and then the total integral is given according to whether the total times and the movement direction are balanced. Before or after the health card punching report is displayed, a second guide link can be formed, and the second guide link is used for guiding the user to share the sports information and/or the marketing information. If the user completes the health card punching reports for a preset number of times within a week, for example, the user completes the health opening reports for 5 times within a week, then the average score is counted according to the generated 5 health card punching reports, and the user health portrait is generated according to the frequency and the average score of the health card punching reports completed within a week. And pushing customized marketing information for the user according to the generated user health portrait. The health portrait can be triggered to jump to the page with the customized marketing information by adopting a page automatic jump mode, and the user can also display only one link and jump to the page with the customized marketing information after the link is displayed by the user motor. Therefore, marketing approaches are expanded by fully combining the pushing of marketing information with the shoulder and neck movement scene, the viscosity of the user can be improved, and professional and targeted marketing contents can be provided for the user.
Referring to fig. 6, an embodiment of the present invention provides an information push system in a shoulder and neck movement scene, including:
an obtaining module 610, configured to obtain recognition calibration data of a face of a user;
the recognition module 620 is configured to mark a plurality of face key points according to the recognition calibration data and generate interactive recognition points according to the face key points, where the interactive recognition points are used to mark position changes of the face key points;
a guiding module 630, configured to generate a motion target point, where the user makes the interaction identification point coincide with the motion target point through shoulder and neck movement, and the position of the motion target point randomly changes;
the first generation module 640 is configured to count the number of times that the interaction identification point and the movement target point coincide with each other within a first predetermined time, and generate a health card punching report;
a second generating module 650, configured to count the health card punching reports within a second predetermined time, and generate a health portrait of the user;
the pushing module 660 is configured to push preset information according to the health portrait.
The contents of the embodiments of the method of the present invention are all applicable to the embodiments of the present system, the functions specifically implemented by the embodiments of the present system are the same as those of the embodiments of the method described above, and the beneficial effects achieved by the embodiments of the present system are also the same as those achieved by the methods described above, which are not described herein again.
Referring to fig. 7, an embodiment of the present invention provides an information push system in a shoulder and neck movement scene, including:
at least one memory 710 for storing programs;
at least one processor 720, configured to load a program to execute the information pushing method in the shoulder and neck movement scenario shown in fig. 1.
The contents of the embodiments of the method of the present invention are all applicable to the embodiments of the present system, the functions specifically implemented by the embodiments of the present system are the same as those of the embodiments of the method described above, and the beneficial effects achieved by the embodiments of the present system are also the same as those achieved by the methods described above, which are not described herein again.
In some alternative embodiments, the memory, as a non-transitory computer readable storage medium, may be used to store non-transitory software programs as well as non-transitory computer executable programs. Further, the memory may include high speed random access memory, and may also include non-transitory memory, such as at least one disk storage device, flash memory device, or other non-transitory solid state storage device. In some embodiments, the memory optionally includes memory located remotely from the processor, and these remote memories may be connected to the processor through a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The non-transitory software programs and instructions required to implement the information pushing method in the shoulder and neck movement scenario of the above-described embodiment are stored in the memory, and when executed by the processor, perform the information pushing method in the above-described embodiment, for example, perform the above-described method steps S11 to S16 in fig. 1, method steps S121 to S123 in fig. 2, and method steps S131 to S134 in fig. 3.
The above described system embodiments are merely illustrative, wherein the units illustrated as separate components may or may not be physically separate, i.e. may be located in one place, or may also be distributed over a plurality of network elements. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment.
In addition, an embodiment of the present invention provides a computer-readable storage medium, which stores computer-executable instructions for executing the information pushing method in the shoulder and neck movement scenario shown in fig. 1. For example, the marketing information pushing method in the above-described embodiment is performed, for example, the method steps S11 to S16 in fig. 1, the method steps S121 to S123 in fig. 2, and the method steps S131 to S134 in fig. 3 described above are performed.
One of ordinary skill in the art will appreciate that all or some of the steps, systems, and methods disclosed above may be implemented as software, firmware, hardware, and suitable combinations thereof. Some or all of the physical components may be implemented as software executed by a processor, such as a central processing unit, digital signal processor, or microprocessor, or as hardware, or as an integrated circuit, such as an application specific integrated circuit. Such software may be distributed on computer readable media, which may include computer storage media (or non-transitory media) and communication media (or transitory media). The term computer storage media includes volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data, as is well known to those of ordinary skill in the art. Computer storage media includes, but is not limited to, RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, Digital Versatile Disks (DVD) or other optical disk storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other medium which can be used to store the desired information and which can accessed by a computer. In addition, communication media typically embodies computer readable instructions, data structures, program modules or other data in a modulated data signal such as a carrier wave or other transport mechanism and includes any information delivery media as known to those skilled in the art.
While the preferred embodiments of the present invention have been described in detail, it will be understood by those skilled in the art that the foregoing and various other changes, omissions and deviations in the form and detail thereof may be made without departing from the scope of this invention.
Claims (10)
1. An information push method under a shoulder and neck movement scene is characterized by comprising the following steps:
acquiring identification calibration data of a user face;
marking a plurality of face key points according to the identification calibration data and generating interactive identification points according to the face key points, wherein the interactive identification points are used for marking the position change of the face key points;
generating a motion target point, wherein the motion target point is used for guiding a user to carry out shoulder and neck motion so as to enable the interaction identification point to be coincided with the motion target point, and the position of the motion target point is randomly changed;
counting the coincidence times of the interactive identification point and the movement target point within first preset time to generate a health card punching report;
counting the health card punching reports within a second preset time to generate a health portrait of the user;
and pushing preset information according to the health portrait.
2. The information push method under the scene of shoulder and neck movement according to claim 1,
the acquiring of the identification calibration data of the face of the user comprises:
generating an identification calibration frame for matching a human face by using a user terminal camera;
when the face image captured by the camera is in the identification calibration frame, acquiring identification calibration data;
the marking of a plurality of face key points according to the identification calibration data and the generation of interactive identification points according to the face key points comprise:
marking more than one face key point from the identification calibration data by adopting a face identification algorithm;
when the more than one face key points are all in the calibration frame, the calibration is successful;
and selecting one or more face key points as the interactive identification points.
3. The information pushing method under the scene of shoulder and neck movement according to claim 1 or 2, characterized in that the marketing information pushing method further comprises:
setting the face key points and/or the interaction identification points as links for triggering an interaction interface; the interactive interface is used for displaying marketing information.
4. The information pushing method in the shoulder and neck movement scene according to claim 2, wherein the generating a movement target point, the user making the interaction identification point coincide with the movement target point through the shoulder and neck movement comprises:
generating the motion target point, the motion target point having an identification area;
when the coincidence degree of the interactive identification point and the identification area is larger than a first preset threshold value, judging that the interactive identification point is coincided with the motion target point;
when the interactive identification point is coincided with the motion target point, the position of the motion target point is randomly changed; and/or
And when the preset time threshold is reached and the interaction identification point is not overlapped with the motion target point, the position of the motion target point is randomly changed.
5. The information pushing method under the scene of shoulder and neck movement according to claim 1, characterized by further comprising the following steps:
when the number of times of coincidence of the interaction identification point and the movement target point reaches a second preset threshold value, a marketing interface is popped up, the marketing interface comprises marketing product information and a first guide link, and the first guide link is used for guiding a user to share movement information and/or marketing information.
6. The method for pushing information in the scene of shoulder and neck movement according to claim 1, wherein the counting the number of times of coincidence of the interactive identification point and the movement target point in a first predetermined time to generate a health card-punching report comprises:
the total times of coincidence of the interactive identification points and the motion target points;
the number of times of the direction that the interactive identification points move towards the preset direction respectively;
obtaining a total integral according to the total superposition times and the direction times;
and generating a health card punching report according to the total coincidence times, the direction times and the total integral.
7. The method for pushing information in the scene of shoulder and neck movement according to claim 6, wherein the counting the health card punching report in the second predetermined time to generate a health portrait of the user comprises:
counting the average scores of a plurality of health card punching reports in the second preset time;
counting the card punching frequency in the second preset time;
and generating the health portrait according to the average score and the card punching frequency.
8. An information push system under a shoulder and neck movement scene, comprising:
the acquisition module is used for acquiring the identification calibration data of the face of the user;
the recognition module is used for marking a plurality of face key points according to the recognition calibration data and generating interactive recognition points according to the face key points, and the interactive recognition points are used for marking the position change of the face key points;
the motion module is used for generating a motion target point, the motion target point is used for the user to carry out shoulder and neck motion so as to enable the interaction identification point to be coincided with the motion target point, and the position of the motion target point is randomly changed;
the first generation module is used for counting the coincidence times of the interaction identification point and the movement target point in first preset time to generate a health card punching report;
the second generation module is used for counting the health card punching reports in second preset time and generating a health portrait of the user;
and the pushing module is used for pushing preset information according to the health portrait.
9. An information push system under a shoulder and neck movement scene, comprising:
at least one memory for storing a program;
at least one processor for loading the program to execute the information pushing method in the shoulder and neck movement scene according to any one of claims 1 to 7.
10. A computer-readable storage medium, storing computer-executable instructions for executing the information pushing method in the shoulder and neck exercise scenario according to any one of claims 1 to 7.
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