CN113761445A

CN113761445A - Virtual object distribution method, device, equipment, medium and product

Info

Publication number: CN113761445A
Application number: CN202111056595.9A
Authority: CN
Inventors: 杨炯
Original assignee: Beijing Youzhuju Network Technology Co Ltd
Current assignee: Beijing Youzhuju Network Technology Co Ltd
Priority date: 2021-09-09
Filing date: 2021-09-09
Publication date: 2021-12-07

Abstract

The present disclosure provides a method, apparatus, device, medium and product for distributing virtual objects, the method comprising: the method comprises the steps of presenting a first animation supporting interaction on a user interface, receiving interaction time triggered by a user based on the first animation, and distributing a virtual object to the user according to the interaction time, wherein the virtual object is an object in a virtual object distribution system. According to the method, the user participation degree and the interestingness of virtual object distribution are improved in a user interaction mode, so that the waste of resources used for presenting the animation on a user interface can be reduced, and the utilization rate of the resources is improved.

Description

Virtual object distribution method, device, equipment, medium and product

Technical Field

The present disclosure relates to the field of computer technologies, and in particular, to a method, an apparatus, a device, a computer-readable storage medium, and a computer program product for distributing virtual objects.

Background

With the continuous development of computer technology, especially mobile internet technology, various Applications (APPs) are in use. The virtual object distribution system (e.g., application distribution platform, application store) may provide the above-mentioned applications, so that the user can download and install the corresponding applications according to the requirements. To attract new users, retain old users, and improve the Day Active Users (DAUs) of the virtual object distribution system, the virtual object distribution system may distribute virtual objects to users. A virtual object refers to a virtual distributable object, for example, a virtual object may be an application, a prop in an application, or an electronic red package, an electronic coupon, etc. for purchasing an application or a prop in an application.

At present, a virtual object distribution system may display an application download ranking list, guide a user to download an application on the ranking list, or display a function, an interface, and the like of a specific application on a bulletin board, guide the user to download the specific application, thereby implementing application distribution. The virtual object distribution system can also distribute electronic red packs and electronic coupons when a user logs in to promote the user to purchase applications. The virtual object distribution system may also distribute props in the application when the user logs in to encourage the user to continue using the application.

However, in the distribution process, the ranking list is presented to the user by one side of the virtual object distribution system, and the interactivity between the user and the virtual object distribution system is poor in the process of distributing the virtual object, so that the interestingness of virtual object distribution is poor. Therefore, the ranking list is often ignored by the user, so that the resources used by the virtual object distribution system for showing the ranking list to the user are wasted, and the resource utilization rate is reduced.

Disclosure of Invention

The purpose of the present disclosure is: provided are a virtual object distribution method, apparatus, device, computer-readable storage medium, and computer program product, which can improve resource utilization.

In a first aspect, the present disclosure provides a virtual object distribution method, including:

presenting a first animation supporting the interaction at the user interface;

receiving an interaction event triggered by a user based on the first animation;

and distributing a virtual object to the user according to the interaction event, wherein the virtual object is an object in a virtual object distribution system.

In a second aspect, the present disclosure provides a virtual object distribution method, including:

receiving a virtual object acquisition request sent by a terminal, wherein the virtual object acquisition request comprises an interaction event triggered by a user based on a first animation supporting interaction;

determining a target virtual object from a plurality of virtual objects according to the interaction event, wherein each virtual object in the plurality of virtual objects is an object in a virtual object distribution system;

and distributing the target virtual object to the terminal.

In a third aspect, the present disclosure provides a virtual object distribution apparatus, including:

a display module to present a first animation at a user interface that supports an interaction;

the receiving module is used for receiving an interaction event triggered by a user based on the first animation;

and the distribution module is used for distributing the virtual object to the user according to the interaction event, wherein the virtual object is an object in a virtual object distribution system.

In a fourth aspect, the present disclosure provides a virtual object distribution apparatus, including:

the system comprises a receiving module, a sending module and a processing module, wherein the receiving module is used for receiving a virtual object acquisition request sent by a terminal, and the virtual object acquisition request comprises an interaction event triggered by a user based on a first animation supporting interaction;

the determining module is used for determining a target virtual object from a plurality of virtual objects according to the interaction event, wherein the virtual object is an object in a virtual object distribution system;

and the distribution module is used for distributing the target virtual object to the terminal.

In a fifth aspect, the present disclosure provides a computer readable medium having stored thereon a computer program which, when executed by a processing device, performs the steps of the method of any one of the first or second aspects of the present disclosure.

In a sixth aspect, the present disclosure provides an electronic device comprising:

a storage device having a computer program stored thereon;

processing means for executing the computer program in the storage means to implement the steps of the method of any one of the first or second aspects of the disclosure.

In a seventh aspect, the present disclosure provides a computer program product comprising instructions which, when run on a device, cause the device to perform the method according to any of the implementations of the first or second aspect.

From the above technical scheme, the present disclosure has the following advantages:

in the method, in the process of distributing the virtual object to the user by the virtual object distribution system, an animation (such as a first animation) supporting user interaction is presented on a user interface, then the user can interact with the virtual object distribution system through the animation, and further the user can participate in the process of distributing the virtual object, so that the participation degree of the user is improved. And then the virtual object distribution system distributes the virtual object to the user according to the interactive event triggered by the user based on the animation, so that the interest of distributing the virtual object is improved. Therefore, the method improves the user participation and the interestingness of virtual object distribution in a user interaction mode, further reduces the waste of resources used for presenting the animation on the user interface and improves the utilization rate of the resources.

Additional features and advantages of the disclosure will be set forth in the detailed description which follows.

Drawings

In order to more clearly illustrate the technical method of the embodiments of the present disclosure, the drawings used in the embodiments will be briefly described below.

Fig. 1A is a system architecture diagram of a virtual object distribution system provided by an embodiment of the present disclosure;

fig. 1B is a flowchart of a virtual object distribution method provided in the embodiment of the present disclosure;

FIG. 2 is a diagram of a user interface of a game store provided by an embodiment of the present disclosure;

3A-3C are schematic diagrams of a second animation provided by embodiments of the present disclosure;

fig. 4A is a schematic diagram of a trigger refresh operation according to an embodiment of the disclosure;

fig. 4B is a schematic diagram of a triggered sliding operation according to an embodiment of the disclosure;

FIG. 5 is a schematic view of a mask layer provided by an embodiment of the present disclosure;

FIG. 6 is a schematic diagram illustrating an animation presented by a skin according to an embodiment of the present disclosure;

FIGS. 7A and 7B are schematic diagrams of a first animation comprising an interactive game according to an embodiment of the disclosure;

FIGS. 7C and 7D are schematic diagrams of yet another first animation comprising an interactive game, provided by an embodiment of the present disclosure;

FIGS. 7E and 7F are schematic diagrams of yet another first animation including an interactive game provided by an embodiment of the disclosure;

FIG. 8A is a distribution interface with a game as a virtual object according to an embodiment of the present disclosure;

FIG. 8B is a distribution interface with an electronic coupon as a virtual object according to an embodiment of the disclosure;

fig. 9 is a schematic diagram of a virtual object distribution apparatus provided in an embodiment of the present disclosure;

fig. 10 is a schematic diagram of another virtual object distribution apparatus provided in the embodiment of the present disclosure;

fig. 11 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure;

fig. 12 is a schematic structural diagram of another electronic device provided in the embodiment of the present disclosure.

Detailed Description

The terms "first", "second" in the embodiments of the present disclosure are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include one or more of that feature.

Some technical terms involved in the embodiments of the present disclosure will be described first.

A virtual object refers to a virtual distributable object. For example, the virtual object may be an application, a prop in an application, an electronic red envelope, an electronic coupon, and the like. An application is a computer program written for a particular application purpose of a user. Applications can be classified into office, entertainment, e-commerce, social, etc. types according to purpose. Each type may include a variety of applications, for example entertainment type applications may include short video, news, novels, listening books, games, and the like applications. The applications can also be divided into apple operating system iOS applications, Android operating system Android applications and the like according to the platform.

The virtual object distribution system may provide the virtual object described above. For example, the virtual object distribution system may be an application distribution platform, an application store, and the like. Generally, a virtual object distribution system will distribute the virtual objects to users to improve daily active users. Specifically, the virtual object distribution system may display the hot application, and guide the user to download the hot application; the virtual object distribution system may also distribute electronic red packs, electronic coupons to users, encouraging users to continue using the virtual object distribution system.

However, the virtual object distribution system unilaterally displays the virtual object, and it is difficult for the user to participate in the process of distributing the virtual object, which results in poor interest of distributing the virtual object and difficulty in attracting the user to pay attention to the displayed virtual object. Therefore, the displayed virtual object is often ignored by the user, and the resource of the virtual object displayed by the virtual object distribution system is wasted, so that the resource utilization rate is reduced.

In view of this, the present disclosure provides a virtual object distribution method, which presents a first animation supporting interaction on a user interface, then receives an interaction event triggered by a user based on the first animation, and distributes a virtual object to the user according to the interaction event, where the virtual object is an object in a virtual object distribution system.

According to the method, the first animation supporting user interaction is presented to the user, the user can participate in the process of distributing the virtual object based on the first animation, and the participation degree of the user is improved. And the method distributes the virtual object to the user according to the interaction event triggered by the user based on the first animation, so that the interestingness of distributing the virtual object is improved. Therefore, the method distributes the virtual object to the user in an interactive mode with the user, not only improves the participation degree of the user, but also improves the interestingness of distributing the virtual object, further reduces the waste of resources used for presenting the first animation on a user interface, and improves the utilization rate of the resources.

The method may be applied to a virtual object distribution system, for example to an application store. Where the application store may be a game store that may distribute games, game items, and the like. When the method is applied to a virtual object distribution system, the method is realized in a computer program mode. In some embodiments, the computer program may be stand-alone, e.g. may be a stand-alone application with corresponding functionality. In other embodiments, the computer program may be a functional module or a plug-in, etc., running attached to an existing virtual object distribution system.

The virtual object distribution method provided by the embodiment of the present disclosure may be executed by a client (for example, a client of a virtual object distribution system) alone, or may be executed by a client and a server (for example, a server of the virtual object distribution system) cooperatively, and when the virtual object distribution method is executed by the client alone, it indicates that the virtual object distribution system may be operated offline. For ease of understanding, the following description is given by way of example of a virtual object distribution method cooperatively executed by a client and a server.

In order to make the technical solution of the present disclosure clearer and easier to understand, the following describes an architecture of a virtual object distribution system provided in an embodiment of the present disclosure with reference to the drawings.

Referring to the system architecture diagram of the virtual object distribution system 100 shown in fig. 1A, the virtual object distribution system 100 includes a client 102 and a server 104. Client 102 and server 104 are connected by a network. The client 102 is deployed in a terminal, and the terminal includes but is not limited to a smart phone, a tablet computer, a notebook computer, a Personal Digital Assistant (PDA), or an intelligent wearable device. The server 104 may be a cloud server, such as a central server in a central cloud computing cluster, or an edge server in an edge cloud computing cluster. Of course, the server 104 may also be a server in a local data center. The local data center refers to a data center directly controlled by a user.

The client 102 is used to present a first animation supporting the interaction at the user interface. The user may interact with the client 102 based on the first animation, and the client 102 receives an interaction event triggered by the user based on the first animation, generates a virtual object obtaining request according to the interaction event, and sends the virtual object obtaining request to the server 104.

The server 104 is configured to receive a virtual object obtaining request sent by the client 102, where the virtual object obtaining request includes the interaction event, and then the server 104 determines the virtual object according to the interaction event. For example, server 104 may determine a target virtual object from a plurality of virtual objects. And returns the determined virtual object to the client 102. In some examples, the server 104 may return an identification of the virtual object to the client 102.

The client 102 is further configured to receive the identifier of the virtual object, and further determine the virtual object according to the identifier of the virtual object. The client 102 then distributes the virtual object to the user. For example, the client 102 presents the virtual object to the user, etc.

In this way, the user can participate in the process of distributing the virtual object to the user by the client 102, the participation degree of the user is improved, and the interestingness of the process of distributing the virtual object is improved, so that the user requirements are met, the user experience is improved, and the daily active users of the virtual object distribution system are improved. In addition, the waste of resources used by the client 102 for presenting the animation to the user can be reduced, and the resource utilization rate can be improved.

In order to make the technical solution of the present disclosure clearer and easier to understand, the following description of the virtual object distribution method provided in the embodiments of the present disclosure is provided in terms of a client and a server.

Referring to fig. 1B, this figure is an interaction flowchart of a virtual object distribution method provided in an embodiment of the present disclosure, where the method includes:

s201: the client 102 presents a first animation at the user interface that supports the interaction.

The user interface may be a human-machine interface presented by the client 102, which in some examples may be a human-machine interface presented by a client of the virtual object distribution system. For ease of understanding, the client of the virtual object distribution system is described as an example of a client of a game store. The game store may be an application for distributing games. Of course, the game store may also be used to distribute game items, electronic red packs, electronic coupons, and the like.

As shown in FIG. 2, FIG. 2 illustrates a user interface diagram of a game store. The user interface at the game store includes an identification 211 of the game store, a recently played area 220, and a recommendation area 230. The identification 211 of the game store shown in fig. 2 may be an icon of the game store. The icons of the game stores may include text and/or images. In some examples, the icon of the game store may be the text "yule". Recently games that the user has recently played are shown in the play area 220, such as showing names, icons, etc. of the recently played games. The user may click on the name or icon of the game most recently in the play area 220 to quickly launch the game. The recommendation area 230 shows a popular game, for example, a video related to the game, such as an introduction video of the game or a smooth play video of the game, can be played in the form of a large card 231 as shown in fig. 2. The user may slide the interface left and right in the recommendation area 230 to view games recommended by different big cards 231, and then the user may click the launch control 232 in the big card 231 to launch the games recommended by the big card 231.

It should be noted that the recent play area 220 is optional, and the recent play area 220 may not be presented in the user interface when the user uses the game store for the first time. The recommendation field is also optional, and in some examples, the user interface may not present the recommendation field 230.

In some embodiments, the client 102 may present a second animation supporting the interaction at the user interface before the first animation supporting the interaction is presented at the user interface, and the user may interact based on the second animation, for example, the user may trigger a click operation on the second animation, and then the client 102 presents the first animation supporting the interaction at the user interface. The second animation can be an entrance for presenting the first animation, and the first animation can be presented on the user interface only after the user clicks the second animation.

In some embodiments, the client 102 may change the icon 211 of the game store in the user interface to the second animation described above that supports the interaction, and the second animation may be an animation associated with the game store. For example, the second animation may be an animation associated with a game store brand identification. In some examples, the brand identification of the game store may be characterized by the game store's icon 211, which as described above is "fish" for the game store's icon 211, and the second animation may be an animation associated with "fish".

It should be noted that the above "yule" merely illustrates that the icon of the game store may be a character.

As shown in fig. 3A, this figure is a schematic diagram of a second animation provided by the embodiment of the present disclosure. As can be seen from the area 212 shown by the dashed box in FIG. 3A, this second animation is an animation of "fumbling fish". The user may then interact by clicking on the "fish-groping" animation, and the client 102 then presents the first animation at the user interface.

As shown in fig. 3B, this figure is a schematic diagram of a second animation provided by the embodiment of the present disclosure. As can be seen from the area 213 shown by the dashed box in FIG. 3B, this second animation is a "fish-swimming" animation. The user may then interact by clicking on the "fish-walking" animation, and the client 102 then presents the first animation at the user interface.

Fig. 3C is a schematic diagram of a second animation provided by the embodiment of the disclosure. As can be seen in the area 214 shown by the dashed box in FIG. 3C, the second animation is a text animation, and the text can be "click on the trial bar here". The user may then interact by clicking on the text animation, and the client 102 then presents the first animation at the user interface.

It should be noted that the present disclosure does not specifically limit the content of the second animation, and the second animation described above is merely an example. The content of the second animation can be designed by those skilled in the art according to actual needs. Such as designing a second animation associated with the game store, etc.

The second animation can make the user interface more lively, visually, the icon 211 of the game store can stand out from the user interface, the perception of the user on the brand identification of the game store is enhanced, and better use experience is provided for the user.

In some embodiments, the client 102 may present a second animation, as shown in any of fig. 3A-3B above, at the user interface when the trigger condition is satisfied. The trigger condition may be a condition for representing that the user needs to acquire a new game or a condition for representing that the user does not operate purposely. Based on this, the triggering condition may be that the refresh operation is continuously triggered more than a first preset number of times at the user interface, the slide operation is continuously triggered more than a second preset number of times at the user interface, or the previous operation is more than a preset time length at the user interface. The following are examples respectively.

As shown in fig. 4A, this figure is a schematic diagram of a triggered refresh operation according to an embodiment of the present disclosure. The user may slide down the user interface (e.g., pull down the recommendation area 230 in the user interface) triggering a refresh operation. In some examples, the first preset number of times may be 2 times, or may also be 3 times or more, and the specific value of the first preset number of times is not specifically limited in the embodiments of the present disclosure, and may be selected by a person skilled in the art according to actual needs. Taking the first preset number of times as 2 as an example, when the user continuously triggers 3 refresh operations on the user interface, the client 102 presents the second animation on the user interface. For example, the client 102 is turned from the user interface shown in FIG. 4A to the user interface shown in any of FIGS. 3A-3B.

As shown in fig. 4B, this figure is a schematic diagram of a triggered sliding operation provided in the embodiment of the present disclosure. The user may slide up the user interface (e.g., slide up a page to turn the page down), triggering a slide operation. For example, the user may slide up the user interface multiple times in succession, triggering the same sliding operation in succession. The same sliding operation refers to a sliding operation triggered by a user in a range of the preset direction of the user interface. In some examples, the second preset number of times may be 2 times, or may also be 3 times or more, and the specific value of the second preset number of times is not specifically limited in the embodiments of the present disclosure, and may be selected by a person skilled in the art according to actual needs. Taking the second preset number of times as 2 as an example, when the user continuously triggers 3 sliding operations on the user interface, the client 102 presents the second animation on the user interface. For example, the client 102 is turned from the user interface shown in FIG. 4B to the user interface shown in any of FIGS. 3A-3B.

In some other examples, the user may trigger the refresh operation, the slide operation, the click operation, etc. at the user interface. The previous operation may be the operation that was last triggered by the user at the user interface. For example, the user now triggers a slide operation 1, then triggers a refresh operation 1, and finally triggers a slide operation 2, which may be the previous operation 2. In some examples, the preset time period may be 10s, or 20s, or a longer time period, and the specific value of the preset time period is not specifically limited in the embodiments of the present disclosure, and may be selected by a person skilled in the art according to actual needs. Taking the preset time length as 10s as an example, when the user triggers the sliding operation 2 and does not perform any operation within 10s, the client 102 presents the second animation on the user interface. For example, when the user interface corresponding to the sliding operation 2 triggered by the user is shown in fig. B, the client 102 is turned from the user interface shown in fig. 4B to the user interface shown in any one of fig. 3A to 3B.

After the user triggers a click operation on the second animation at the user interface, the client 102 may present the first animation at the user interface based on the click operation. The first animation supports user interaction, and a user can interact through the first animation, for example, clicking the first animation and the like.

In some embodiments, the client 102 may add a skin at the user interface through which to present a first animation that supports the interaction. The cover layer is used for shielding the operation triggered by the user on the content covered by the cover layer. As shown in fig. 5, the figure is a schematic diagram of a cover layer provided in the embodiment of the present disclosure. Included in the user interface are overlay coverage area 510 and non-overlay coverage area 520. Wherein the revealed recently played game 221 in recently played zone 220 is overlaid below cover coverage area 510. The non-cover overlay 520 exposes the large card 231 shown in the recommendation area 230. In some examples, when the user clicks on the content covered by the cover layer covering area 510, such as the recently played game 221 shown in the recently played area 220, the cover layer may block the user's click operation on the recently played game 221, and the client 102 may not respond to the user's click operation and may not start the game targeted by the click operation. After the user clicks the big card 231 in the non-overlay coverage area 520, the client 102 will respond to the click operation triggered by the user on the big card 231 to start the game recommended by the big card 231.

As shown in fig. 6, this figure is a schematic diagram of presenting a first animation through a skin layer according to an embodiment of the present disclosure. The client 102 presents the first animation supporting interaction on the cover layer, so that the click operation triggered by the user on the content covered by the cover layer can be shielded, and the user can be supported to interact with the first animation presented on the cover layer.

S202: the client 102 receives an interaction event triggered by a user based on a first animation.

After the client 102 presents the first animation supporting the interaction, the user may interact through the first animation, for example, trigger an interaction event for the first animation. The interactive event refers to an event that the user interacts with the first animation, for example, the interactive event may be an event generated by the user clicking a user interface.

The first animation may include an interactive game associated with a game store, based on which, after the client 102 presents the first animation, the user may trigger an interactive event through the interactive game associated with the game store in the first animation, and then the client 102 receives the interactive event. In some examples, the client 102 may receive an interactive event triggered by a click of a user interface during the user's experience with the interactive game.

The interactive game associated with the game store may be an interactive game associated with a brand identification of the game store. The brand identity of the game store may be characterized by an icon of the game store, which for the above example is "fish", and the interactive game may be a game associated with "fish". For example, the interactive game may be a fish catching game, a fishing game, a fish feeding game, and the like.

In some examples, the first animation includes a plurality of candidate elements, and the user may trigger a selection operation by clicking on a target element of the plurality of candidate elements, the selection operation being received by the client 102.

As shown in fig. 7A, this figure is a schematic diagram of a first animation including an interactive game provided in the embodiment of the present disclosure. The interactive game is a fish catching game and the user interface comprises a plurality of swimming fish 710 and a fishing net 720. The candidate elements may be swimming fish 710 in the user interface. Wherein each element of the plurality of candidate elements corresponds to each fish of the plurality of swimming fish one-to-one. For example, candidate element 1 corresponds to fish 711, candidate element 2 corresponds to fish 712, and so on. The user may trigger a selection operation by clicking on a target fish of the swimming fish 710, for example, the target fish may be the fish 712, the user may trigger the selection operation by clicking on the fish 712, and then the client receives the selection operation triggered by the user on the target fish. With continued reference to fig. 7B, client 102 may also control movement of fishing net 720 toward the target fish to capture the target fish after the user triggers a selection operation on the target fish.

As shown in fig. 7C, this figure is a schematic diagram of another first animation provided by the embodiment of the present disclosure including an interactive game. The interactive game is a fishing game and the user interface includes a plurality of swimming fish 710 and a hook 730. Similarly, the candidate elements may be swimming fish 710 in the user interface. The user may trigger a selection operation by clicking on a target fish of the swimming fish 710, for example, the target fish may be the fish 712, the user may trigger the selection operation by clicking on the fish 712, and then the client receives the selection operation triggered by the user on the target fish. With continued reference to fig. 7D, the client 102 may also control the hook 730 to move toward the target fish to hook the target fish after the user triggers the selection operation on the target fish.

As shown in fig. 7E, this figure is a schematic diagram of a further first animation including an interactive game provided by the embodiment of the present disclosure. The interactive game is a fish feed game and the user interface includes a plurality of swimming fish 710 and fish food 740. Similarly, the candidate elements may be swimming fish 710 in the user interface. The user may trigger a selection operation by clicking on a target fish of the swimming fish 710, for example, the target fish may be the fish 712, the user may trigger the selection operation by clicking on the fish 712, and then the client receives the selection operation triggered by the user on the target fish. With continued reference to fig. 7F, the client 102 may also control the fish food to move towards the target fish to feed the target fish after the user triggers the selection operation on the target fish.

The interaction event triggered by the user based on the first animation may be a selection operation triggered by the user on the target fish, and the client 102 may receive the selection operation, that is, the interaction event triggered by the user based on the first animation. In the embodiment of the disclosure, the virtual object is distributed to the user in an interactive mode with the user, for example, in an interactive game mode, so that the participation degree of the user can be improved, and the interest of the virtual object can be distributed. Moreover, the interaction mode is associated with the virtual object distribution system, so that the brand perception of the virtual object distribution system by the user can be improved.

S203: the client 102 sends a virtual object acquisition request to the server 104 according to the interaction event.

The client 102 of the virtual object distribution system is a client of a game shop and the server 104 of the virtual object distribution system may be a server of a game shop. The virtual object acquisition request includes an interaction event triggered by a user based on a first animation that supports the interaction. In some examples, the client 102 may generate a virtual object acquisition request including the interaction event based on the interaction event, and then send the virtual object acquisition request to the server.

S204: the server 104 determines the virtual object according to the virtual object acquisition request.

After the server 104 receives the virtual object acquisition request sent by the client 102, the server 104 determines the virtual object according to the interaction event in the virtual object acquisition request. In particular, the server 104 may determine the target virtual object from a plurality of virtual objects, each of which is an object in the virtual object distribution system.

In the above embodiment, the first animation includes an interactive game associated with a virtual object distribution system, and the interactive event in the virtual object acquisition request is an interactive event triggered by the user based on the interactive game.

The embodiments of the present disclosure provide two methods for determining a virtual object according to an interaction event, which are respectively described below.

The first method comprises the following steps:

the server 104 determines a target virtual object corresponding to a target element from the plurality of virtual objects according to a selection operation triggered by a user on the target element in the plurality of candidate elements presented in the user interface.

In some examples, the mapping relationship between the candidate element and the virtual object may be stored in the server 104 in advance, for example, the mapping relationship may include that candidate element 1 corresponds to virtual object 1, candidate element 2 corresponds to virtual object 2, and candidate element 3 corresponds to virtual object 3. When the user triggers a selection operation on the candidate element 2, the candidate element 2 is a target element, and after receiving an interaction event (for example, the user triggers a selection operation on the candidate element 2) sent by the client, the server 104 may determine, according to the mapping relationship, that the virtual object corresponding to the candidate element 2 is the virtual object 2.

And the second method comprises the following steps:

the server 104 obtains a preset policy according to a selection operation triggered by a user on a target element in the candidate elements presented in the user interface, and then determines a target virtual object from the virtual objects according to the preset policy.

In some examples, the preset policy may be to determine a virtual object that is not acquired by the user from among a plurality of virtual objects. Taking a virtual object as an example, after receiving a selection operation triggered by a user on a target element in a plurality of candidate elements, the server determines a game not experienced by the user from the plurality of games according to the preset strategy, and then distributes the game not experienced by the user to the user.

In other examples, the preset policy may be to randomly determine a virtual object from a plurality of virtual objects. For example, the virtual object may be a game item, a game, an electronic red packet, an electronic coupon, or the like, and after receiving a selection operation triggered by a user on a target element of the plurality of candidate elements, the server randomly selects one of the game item, the game, the electronic red packet, and the electronic coupon as a target virtual object, such as the electronic coupon. The plurality of virtual objects may be virtual objects that are not acquired by the user. For example, the game props, games, electronic red packs and electronic coupons are all virtual objects that are not acquired by the user.

It should be noted that the first and second methods are only examples, and in other embodiments of the present disclosure, the target virtual object may be determined in other manners.

S205: the server 104 sends the virtual object to the client 102.

After server 104 determines the target virtual object, the target virtual object may be distributed to clients 102. In some examples, the server 104 and the client 102 each store therein a mapping relationship between an identifier of a virtual object and the virtual object, for example, virtual object 1 corresponds to identifier 1, and virtual object 2 corresponds to identifier 2. Taking the target virtual object as virtual object 2 as an example, the server 104 may send identification 2 to the client 102. After receiving the identifier 2, the client 102 may determine the virtual object 2 corresponding to the identifier 2 according to the mapping relationship.

S206: the client 102 distributes the virtual objects to the users.

In some examples, the client 102 presents a distribution interface for the virtual object after a user triggers a selection operation on a target element of a plurality of candidate elements in a user interface presented by the client 102.

As shown in FIG. 8A, FIG. 8A illustrates a distribution interface where the virtual object is a game. The game's distribution interface includes a game 811, a start game control 812, and a resume control 813. The game 811 is a game obtained by the user through the selection operation. The resume control 813 is used to resume the interactive game described above to retrieve the game 811 or other virtual objects, such as game items, electronic coupons, electronic red packs, and the like. The user can enjoy the game 811 by clicking on the start game control 812. For example, when the game 811 is in the form of an applet, the client 102 directly loads the game 811; when a game 811 needs to be installed, the client 102 needs to download the game 811, install the game in the terminal, and then start the game 811.

As shown in FIG. 8B, FIG. 8B illustrates a distribution interface in which the virtual object is an electronic coupon. The electronic coupon distribution interface includes an electronic coupon 821, a usage control 822, and a restart control 823. The electronic coupon 821 is the electronic coupon obtained by the user through the selection operation. The resume control 823 is used to resume the interactive game described above to retrieve electronic coupons 823 or other virtual objects such as game items, games, electronic redpacks, and the like. The electronic coupon 823 may be used by the user after clicking on the use control 822. For example, when the electronic coupon 823 is a free advertisement coupon, the advertisement appearing during the use of the game store by the user can be blocked after the user uses the electronic coupon 823.

Based on the above description, in the virtual object distribution method provided by the embodiment of the present disclosure, in the process of distributing a virtual object to a user, a virtual object distribution system first presents an animation (for example, a first animation) supporting user interaction on a user interface, and then the user can interact with the virtual object distribution system through the animation, so that the user can participate in the process of distributing the virtual object, thereby improving the participation degree of the user. And then the virtual object distribution system distributes the virtual object to the user according to the interactive event triggered by the user based on the animation, so that the interest of distributing the virtual object is improved. Therefore, the method improves the user participation and the interestingness of virtual object distribution in a user interaction mode, further reduces the waste of resources used for presenting the animation on the user interface and improves the utilization rate of the resources.

Fig. 9 is a schematic diagram illustrating a virtual object distribution apparatus according to an exemplary disclosed embodiment, and as shown in fig. 9, the virtual object distribution apparatus 900 includes:

a display module 901 for presenting a first animation supporting an interaction at a user interface;

a receiving module 902, configured to receive an interaction event triggered by a user based on the first animation;

a distributing module 903, configured to distribute a virtual object to a user according to the interaction event, where the virtual object is an object in a virtual object distribution system.

Optionally, the display module 901 is further configured to present a second animation supporting interaction on the user interface; the display module 901 is specifically configured to present, on the user interface, a first animation supporting interaction according to a click operation triggered by the user on the second animation.

Optionally, the user interface comprises an identification of the virtual object distribution system; the display module 901 is specifically configured to change the identifier of the virtual object distribution system in the user interface into a second animation that supports interaction and is associated with the virtual object distribution system.

Optionally, the first animation comprises an interactive game associated with the virtual object distribution system; the receiving module 902 is specifically configured to receive an interaction event triggered by a user based on an interactive game associated with the virtual object distribution system in the first animation.

Optionally, the first animation comprises a plurality of candidate elements; the receiving module 902 is specifically configured to receive a selection operation triggered by a user on a target element in the multiple candidate elements; the distributing module 903 is specifically configured to distribute the virtual object to the user according to the selection operation.

Optionally, the display module 901 is specifically configured to present, in the user interface, a second animation supporting the interaction when the trigger condition is satisfied.

Optionally, the trigger condition includes any one or more of the following:

continuously triggering refreshing operation on a user interface for more than a first preset number of times;

the time from the previous operation to the user interface exceeds the preset time;

and continuously triggering the sliding operation on the user interface for more than a second preset number of times.

Optionally, the display module 901 is specifically configured to add a cover layer on the user interface; presenting, through the skin, a first animation that supports the interaction.

Optionally, the virtual object includes at least one of an application, a prop in the application, an electronic red packet, and an electronic coupon.

Fig. 10 is a schematic diagram illustrating still another virtual object distribution apparatus according to an exemplary disclosed embodiment, and as shown in fig. 10, the virtual object distribution apparatus 1000 includes:

a receiving module 1001, configured to receive a virtual object acquisition request sent by a terminal, where the virtual object acquisition request includes an interaction event triggered by a user based on a first animation supporting interaction;

a determining module 1002, configured to determine a target virtual object from multiple virtual objects according to the interaction event, where the virtual object is an object in a virtual object distribution system;

a distributing module 1003, configured to distribute the target virtual object to a terminal.

Optionally, the first animation comprises an interactive game associated with a virtual object distribution system; the virtual object acquisition request comprises an interactive event triggered by a user based on an interactive game associated with the virtual object distribution system in the first animation.

Optionally, the first animation comprises a plurality of candidate elements; the determining module 1002 is specifically configured to determine, according to a selection operation triggered by the user on a target element in multiple candidate elements presented in the user interface, a target virtual object corresponding to the target element from multiple virtual objects.

Optionally, the first animation comprises a plurality of candidate elements; the determining module 1002 is specifically configured to obtain a preset policy according to a selection operation triggered by the user on a target element in a plurality of candidate elements presented in a user interface; and determining a target virtual object from the plurality of virtual objects according to the preset strategy.

The functions of the above modules have been elaborated in the method steps in the previous embodiment, and are not described herein again.

Referring now to fig. 11, a schematic diagram of an electronic device 1100 suitable for implementing the embodiment of the present disclosure is shown, where the electronic device may be a client 102, and the client 102 is configured to implement the corresponding functions of the virtual object distribution apparatus 900 shown in fig. 9. The electronic device shown in fig. 11 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.

As shown in fig. 11, the electronic device 1100 may include a processing means (e.g., a central processing unit, a graphics processor, etc.) 1001 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)1102 or a program loaded from a storage means 1108 into a Random Access Memory (RAM) 1103. In the RAM1103, various programs and data necessary for the operation of the electronic device 1100 are also stored. The processing device 1101, the ROM 1102, and the RAM1103 are connected to each other by a bus 1104. An input/output (I/O) interface 1105 is also connected to bus 1104.

Generally, the following devices may be connected to the I/O interface 1105: input devices 1106 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 1107 including, for example, Liquid Crystal Displays (LCDs), speakers, vibrators, and the like; storage devices 1108, including, for example, magnetic tape, hard disk, etc.; and a communication device 1109. The communication means 1109 may allow the electronic device 1100 to communicate wirelessly or wiredly with other devices to exchange data. While fig. 11 illustrates an electronic device 1100 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.

In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program carried on a non-transitory computer readable medium, the computer program containing program code for performing the method illustrated by the flow chart. In such embodiments, the computer program may be downloaded and installed from a network via the communication device 1109, or installed from the storage device 1108, or installed from the ROM 1102. The computer program, when executed by the processing device 1101, performs the above-described functions defined in the methods of the embodiments of the present disclosure.

Similarly, referring to fig. 12, a schematic structural diagram of an electronic device 1200 suitable for implementing the embodiment of the present disclosure is shown, where the electronic device may be a server 104, and the server 104 is used to implement the corresponding functions of the virtual object distribution apparatus 1000 shown in fig. 10. The electronic device shown in fig. 12 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.

As shown in fig. 12, the electronic apparatus 1200 may include a processing device (e.g., a central processing unit, a graphics processor, etc.) 1001 that may perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM)1202 or a program loaded from a storage device 1208 into a Random Access Memory (RAM) 1203. In the RAM1203, various programs and data necessary for the operation of the electronic apparatus 1200 are also stored. The processing apparatus 1201, the ROM 1202, and the RAM1203 are connected to each other by a bus 1204. An input/output (I/O) interface 1205 is also connected to bus 1204.

Generally, the following devices may be connected to the I/O interface 1205: input devices 1206 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, or the like; output devices 1207 including, for example, a Liquid Crystal Display (LCD), speakers, vibrators, or the like; storage devices 1208 including, for example, magnetic tape, hard disk, etc.; and a communication device 1209. The communication device 1209 may allow the electronic apparatus 1200 to communicate wirelessly or by wire with other apparatuses to exchange data. While fig. 12 illustrates an electronic device 1200 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.

It should be noted that the computer readable medium in the present disclosure can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.

In some embodiments, the clients, servers may communicate using any currently known or future developed network Protocol, such as HTTP (HyperText Transfer Protocol), and may interconnect with any form or medium of digital data communication (e.g., a communications network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the Internet (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network.

The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device.

The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: presenting a first animation supporting the interaction at the user interface; receiving an interaction event triggered by a user based on the first animation; distributing a virtual object to a user according to the interaction event, wherein the virtual object is an object in a virtual object distribution system; alternatively, the first and second electrodes may be,

receiving a virtual object acquisition request sent by a terminal, wherein the virtual object acquisition request comprises an interaction event triggered by a user based on a first animation supporting interaction; determining a target virtual object from a plurality of virtual objects according to the interaction event, wherein each virtual object in the plurality of virtual objects is an object in a virtual object distribution system; and distributing the target virtual object to the terminal.

Computer program code for carrying out operations for the present disclosure may be written in any combination of one or more programming languages, including but not limited to an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The modules described in the embodiments of the present disclosure may be implemented by software or hardware. The name of the module does not in some cases form a limitation of the module itself, for example, the first obtaining module may also be described as a "module for obtaining at least two internet protocol addresses".

The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), systems on a chip (SOCs), Complex Programmable Logic Devices (CPLDs), and the like.

In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

Example 1 provides, in accordance with one or more embodiments of the present disclosure, a virtual object distribution method, the method comprising:

presenting a first animation supporting the interaction at the user interface;

Example 2 provides the method of example 1, further comprising, in accordance with one or more embodiments of the present disclosure:

presenting a second animation supporting the interaction at the user interface;

the presenting at the user interface a first animation that supports interaction includes:

and presenting the first animation supporting interaction on the user interface according to the click operation triggered by the user on the second animation.

Example 3 provides the method of example 2, the user interface including an identification of the virtual object distribution system, in accordance with one or more embodiments of the present disclosure; the presenting at the user interface of the second animation that supports the interaction comprises:

changing the identification of the virtual object distribution system in the user interface to a second animation that supports the interaction and is associated with the virtual object distribution system.

Example 4 provides the method of examples 1-3, the first animation comprising an interactive game associated with the virtual object distribution system, according to one or more embodiments of the present disclosure; the receiving of the interaction event triggered by the user based on the first animation comprises:

receiving an interaction event triggered by a user based on an interactive game associated with the virtual object distribution system in the first animation.

Example 5 provides the method of example 4, the first animation including a plurality of candidate elements; the receiving of the interaction event triggered by the user based on the interactive game associated with the virtual object distribution system in the first animation includes:

receiving a selection operation triggered by a user on a target element in the plurality of candidate elements;

the distributing the virtual object to the user according to the interaction event comprises the following steps:

and distributing the virtual object to the user according to the selection operation.

Example 6 provides the method of examples 2-5, presenting a second animation at the user interface that supports the interaction, comprising:

when the trigger condition is satisfied, a second animation that supports the interaction is presented at the user interface.

Example 7 provides the method of example 6, the triggering condition comprising any one or more of:

Example 8 provides the method of examples 1-7, presenting a first animation at a user interface that supports interaction, comprising:

adding a masking layer on the user interface;

presenting, through the skin, a first animation that supports the interaction.

Example 9 provides the method of examples 1-8, the virtual object comprising at least one of an application, a prop in an application, an electronic red pack, and an electronic coupon, in accordance with one or more embodiments of the present disclosure.

Example 10 provides, in accordance with one or more embodiments of the present disclosure, a virtual object distribution method, the method comprising:

and distributing the target virtual object to the terminal.

Example 11 provides the method of example 10, the first animation comprising an interactive game associated with a virtual object distribution system, according to one or more embodiments of the present disclosure; the virtual object acquisition request comprises an interactive event triggered by a user based on an interactive game associated with the virtual object distribution system in the first animation.

Example 12 provides the method of example 11, the first animation including a plurality of candidate elements, according to one or more embodiments of the present disclosure; the determining a target virtual object from a plurality of virtual objects according to the interaction event includes:

and determining a target virtual object corresponding to the target element from a plurality of virtual objects according to the selection operation triggered by the user on the target element in the plurality of candidate elements presented in the user interface.

Example 13 provides the method of example 11, the first animation including a plurality of candidate elements, according to one or more embodiments of the present disclosure; the determining a target virtual object from a plurality of virtual objects according to the interaction event includes:

acquiring a preset strategy according to the selection operation triggered by the user on a target element in a plurality of candidate elements presented in a user interface;

and determining a target virtual object from the plurality of virtual objects according to the preset strategy.

Example 14 provides the method of examples 10 to 13, the virtual object comprising at least one of an application, a prop in an application, an electronic red pack, and an electronic coupon, in accordance with one or more embodiments of the present disclosure.

Example 15 provides, in accordance with one or more embodiments of the present disclosure, a virtual object distribution apparatus, comprising:

Example 16 provides the apparatus of example 15, the display module further to present a second animation at the user interface that supports the interaction, in accordance with one or more embodiments of the present disclosure; the display module is specifically used for presenting a first animation supporting interaction on the user interface according to the click operation triggered by the user on the second animation.

Example 17 provides the apparatus of example 16, the user interface comprising an identification of the virtual object distribution system, in accordance with one or more embodiments of the present disclosure; the display module is specifically configured to change an identifier of a virtual object distribution system in the user interface into a second animation that supports interaction and is associated with the virtual object distribution system.

Example 18 provides the apparatus of examples 15 to 17, the first animation comprising an interactive game associated with the virtual object distribution system, in accordance with one or more embodiments of the present disclosure; the receiving module is specifically configured to receive an interaction event triggered by a user based on an interactive game associated with the virtual object distribution system in the first animation.

Example 19 provides the apparatus of example 18, the first animation comprising a plurality of candidate elements, in accordance with one or more embodiments of the present disclosure; the receiving module is specifically configured to receive a selection operation triggered by a user on a target element in the multiple candidate elements; the distribution module is specifically configured to distribute the virtual object to the user according to the selection operation.

Example 20 provides the apparatus of examples 16-19, the display module to be specifically configured to present a second animation supporting the interaction at the user interface when the trigger condition is satisfied, in accordance with one or more embodiments of the present disclosure.

Example 21 provides the apparatus of example 20, the triggering condition comprising any one or more of:

Example 22 provides the apparatus of examples 15 to 21, the display module to be used in particular to add a masking layer at the user interface; presenting, through the skin, a first animation that supports the interaction.

Example 23 provides the apparatus of examples 15 to 22, the virtual object comprising at least one of an application, a prop in an application, an electronic red pack, and an electronic coupon, in accordance with one or more embodiments of the present disclosure.

Example 24 provides, in accordance with one or more embodiments of the present disclosure, a virtual object distribution apparatus, comprising:

Example 25 provides the apparatus of example 24, the first animation comprising an interactive game associated with a virtual object distribution system, according to one or more embodiments of the present disclosure; the virtual object acquisition request comprises an interactive event triggered by a user based on an interactive game associated with the virtual object distribution system in the first animation.

Example 26 provides the apparatus of example 25, the first animation comprising a plurality of candidate elements, in accordance with one or more embodiments of the present disclosure; the determining module is specifically configured to determine, according to a selection operation triggered by the user on a target element in multiple candidate elements presented in the user interface, a target virtual object corresponding to the target element from multiple virtual objects.

Example 27 provides the apparatus of example 25, the first animation comprising a plurality of candidate elements, in accordance with one or more embodiments of the present disclosure; the determining module is specifically configured to obtain a preset policy according to a selection operation triggered by the user on a target element in a plurality of candidate elements presented in a user interface; and determining a target virtual object from the plurality of virtual objects according to the preset strategy.

Example 28 provides the apparatus of examples 24 to 27, the virtual object comprising at least one of an application, a prop in an application, an electronic red pack, and an electronic coupon, in accordance with one or more embodiments of the present disclosure.

The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other embodiments in which any combination of the features described above or their equivalents does not depart from the spirit of the disclosure. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.

Further, while operations are depicted in a particular order, this should not be understood as requiring that such operations be performed in the particular order shown or in sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Likewise, while several specific implementation details are included in the above discussion, these should not be construed as limitations on the scope of the disclosure. Certain features that are described in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination.

Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are disclosed as example forms of implementing the claims. With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Claims

1. A virtual object distribution method, the method comprising:

presenting a first animation supporting the interaction at the user interface;

2. The method of claim 1, further comprising:

presenting a second animation supporting the interaction at the user interface;

3. The method of claim 2, wherein the user interface comprises an identification of the virtual object distribution system; the presenting at the user interface of the second animation that supports the interaction comprises:

4. The method of any of claims 1 to 3, wherein the first animation comprises an interactive game associated with the virtual object distribution system; the receiving of the interaction event triggered by the user based on the first animation comprises:

5. The method of claim 4, wherein the first animation comprises a plurality of candidate elements; the receiving of the interaction event triggered by the user based on the interactive game associated with the virtual object distribution system in the first animation includes:

6. The method of any of claims 2 to 5, wherein presenting a second animation at the user interface that supports the interaction comprises:

7. The method of claim 6, wherein the trigger condition comprises any one or more of:

8. The method of any of claims 1-7, wherein presenting a first animation supporting interaction at a user interface comprises:

adding a masking layer on the user interface;

presenting, through the skin, a first animation that supports the interaction.

9. The method of any one of claims 1 to 8, wherein the virtual object comprises at least one of an application, a prop in an application, an electronic red envelope, and an electronic coupon.

10. A virtual object distribution method, the method comprising:

and distributing the target virtual object to the terminal.

11. The method of claim 10, wherein the first animation comprises an interactive game associated with a virtual object distribution system; the virtual object acquisition request comprises an interactive event triggered by a user based on an interactive game associated with the virtual object distribution system in the first animation.

12. The method of claim 11, wherein the first animation comprises a plurality of candidate elements; the determining a target virtual object from a plurality of virtual objects according to the interaction event includes:

13. The method of claim 11, wherein the first animation comprises a plurality of candidate elements; the determining a target virtual object from a plurality of virtual objects according to the interaction event includes:

14. The method of any one of claims 10 to 13, wherein the virtual object comprises at least one of an application, a prop in an application, an electronic red envelope, and an electronic coupon.

15. A virtual object distribution apparatus, comprising:

16. A virtual object distribution apparatus, comprising:

17. An electronic device, comprising:

a storage device having a computer program stored thereon;

processing means for executing the computer program in the storage means to carry out the steps of the method according to any one of claims 1 to 14.

18. A computer-readable storage medium, on which a computer program is stored, characterized in that the program, when being executed by processing means, carries out the steps of the method of any one of claims 1 to 14.

19. A computer program product, characterized in that it causes a computer to carry out the method according to any one of claims 1 to 14, when said computer program product is run on a computer.