CN113641294A - Information display method and device, electronic equipment and storage medium - Google Patents

Information display method and device, electronic equipment and storage medium Download PDF

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Publication number
CN113641294A
CN113641294A CN202110875717.0A CN202110875717A CN113641294A CN 113641294 A CN113641294 A CN 113641294A CN 202110875717 A CN202110875717 A CN 202110875717A CN 113641294 A CN113641294 A CN 113641294A
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Prior art keywords
preset
information
target
touch area
page
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CN113641294B (en
Inventor
张艺萌
李娜
徐海兰
赵娜
韩孟欣
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Beijing Dajia Internet Information Technology Co Ltd
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Beijing Dajia Internet Information Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0487—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
    • G06F3/0488—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures
    • G06F3/04883—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures for inputting data by handwriting, e.g. gesture or text
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9538—Presentation of query results
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G06F3/04817—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance using icons
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/451—Execution arrangements for user interfaces

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • General Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Human Computer Interaction (AREA)
  • Software Systems (AREA)
  • Data Mining & Analysis (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The disclosure relates to an information display method, an information display device, an electronic device and a storage medium, wherein the method comprises the steps of displaying recommendation information of a target object on a preset page; in the recommended information display process, displaying preset animation information in a target touch area of a preset page; the preset animation information is used for prompting a user to trigger a preset touch operation based on the target touch area so as to enter a related page of the target object; and jumping to the associated page in response to a preset touch operation triggered based on the target touch area. By utilizing the embodiment of the disclosure, the user can be vividly prompted to trigger the preset touch operation of the associated page entering the target object based on the target touch area, the interest of information display is improved, the interactivity between the user and the information display page is improved, the user can be helped to quickly master the preset touch operation trigger mode, and then the recommendation effect and the popularization conversion rate of the target object are improved.

Description

Information display method and device, electronic equipment and storage medium
Technical Field
The present disclosure relates to the field of computer technologies, and in particular, to an information displaying method and apparatus, an electronic device, and a storage medium.
Background
With the development of computer technology, various network information is widely spread, so that people can quickly and timely acquire various information, and great convenience is provided for life and work of people.
In the related art, when recommending an object such as an article, an application program, a novel and the like for a user, an image of the object is generally displayed in a corresponding page, and when the user clicks the image, a detailed page of the object and the like can be displayed, so that the user can conveniently know detailed information of the object. However, the object recommendation is performed only by combining the image display, and the problems of single information display form, tediousness, poor interactivity, low conversion rate and the like exist.
Disclosure of Invention
The present disclosure provides an information display method, an information display apparatus, an electronic device, and a storage medium, which at least solve the problems of a single information display form, a tedious information display, a poor interactivity, a low conversion rate, and the like in the related art. The technical scheme of the disclosure is as follows:
according to a first aspect of the embodiments of the present disclosure, there is provided an information display method, including:
displaying recommendation information of a target object on a preset page;
in the recommendation information display process, displaying preset animation information in a target touch area of the preset page, wherein the preset animation information is used for prompting a user to trigger a preset touch operation based on the target touch area so as to enter an associated page of the target object;
and jumping to the associated page in response to the preset touch operation triggered based on the target touch area.
In an optional embodiment, the displaying of the preset animation information in the target touch area of the preset page includes:
and displaying a first preset icon sliding back and forth along preset track information in the target touch area.
In an optional embodiment, the displaying of the preset animation information in the target touch area of the preset page includes:
and updating the initial background image corresponding to the target touch area into a target background image.
In an optional embodiment, the displaying of the preset animation information in the target touch area of the preset page includes:
and displaying a first preset icon sliding back and forth along preset track information in the target touch area, and updating an initial background image corresponding to the target touch area into a target background image after the first preset icon slides for a preset time period.
In an optional embodiment, the displaying of the preset animation information in the target touch area of the preset page further includes:
and displaying in the target touch area, and clicking the animation of the target touch area based on a second preset icon.
In an optional embodiment, the second preset icon shows object element information of the target object.
In an optional embodiment, the first preset icon shows object element information of the target object.
In an optional embodiment, the jumping to the associated page in response to the preset touch operation triggered based on the target touch area includes:
under the condition of detecting the touch operation of a first preset icon in the target touch area, monitoring the sliding track information of the first preset icon;
and under the condition that the sliding track information is monitored to meet a preset condition, triggering the preset touch operation, and jumping to the associated page.
In an optional embodiment, the method further comprises:
and gradually reducing the transparency of the initial background image corresponding to the target touch area in the sliding process of the first preset icon.
In an optional embodiment, the target touch area includes preset text prompt information; the method further comprises the following steps:
and gradually hiding the preset text prompt information in the sliding process of the first preset icon.
In an optional embodiment, the method further comprises:
and gradually displaying a target image in a history sliding area corresponding to the first preset icon in the sliding process of the first preset icon.
In an optional embodiment, the method further comprises:
and displaying the associated information of the target object in the target touch area, wherein the associated information dynamically changes in the sliding process of the first preset icon.
In an optional embodiment, the preset page includes a start page of the target application, and the displaying of the recommendation information of the target object on the preset page includes:
responding to a starting instruction of a target application, and displaying the application starting page;
and the application starting page displays the recommendation information.
According to a second aspect of the embodiments of the present disclosure, there is provided an information presentation apparatus including:
the recommendation information display module is configured to execute the recommendation information of the target object displayed on the preset page;
the preset animation information display module is configured to display preset animation information in a target touch area of the preset page in the recommendation information display process, wherein the preset animation information is used for prompting a user to trigger a preset touch operation based on the target touch area so as to enter the associated page of the target object;
and the associated page jumping module is configured to execute jumping to the associated page in response to the preset touch operation triggered based on the target touch area.
In an optional embodiment, the preset animation information presentation module includes:
and the first animation display unit is configured to display a first preset icon sliding back and forth along preset track information in the target touch area.
In an optional embodiment, the preset animation information presentation module includes:
and the second animation display unit is configured to update the initial background image corresponding to the target touch area into a target background image.
In an optional embodiment, the preset animation information presentation module includes:
and the third animation display unit is configured to display a first preset icon sliding back and forth along preset track information in the target touch area, and update the initial background image corresponding to the target touch area into a target background image after the first preset icon slides for a preset time period.
In an optional embodiment, the preset animation information presentation module further includes:
and the fourth animation display unit is configured to execute display in the target touch area and click the animation of the target touch area based on a second preset icon.
In an optional embodiment, the second preset icon shows object element information of the target object.
In an optional embodiment, the first preset icon shows object element information of the target object.
In an optional embodiment, the associated page jump module includes:
a sliding track information monitoring unit configured to perform monitoring of sliding track information of a first preset icon in the case of detecting a touch operation of the first preset icon in the target touch area;
and the associated page jumping unit is configured to trigger the preset touch operation and jump to the associated page when the sliding track information is monitored to meet a preset condition.
In an optional embodiment, the apparatus further comprises:
and the transparency reduction module is configured to gradually reduce the transparency of the initial background image corresponding to the target touch area in the sliding process of the first preset icon.
In an optional embodiment, the target touch area includes preset text prompt information; the device further comprises:
and the preset text prompt information hiding module is configured to execute gradually hiding the preset text prompt information in the sliding process of the first preset icon.
In an optional embodiment, the apparatus further comprises:
and the target image display module is configured to gradually display the target image in a history sliding area corresponding to the first preset icon in the sliding process of the first preset icon.
In an optional embodiment, the apparatus further comprises:
and the associated information display module is configured to display the associated information of the target object in the target touch area, wherein the associated information dynamically changes in the sliding process of the first preset icon.
In an optional embodiment, the preset page includes a start page of the target application, and the recommendation information presentation module is specifically configured to execute a start instruction in response to the target application to display the application start page;
and the application starting page displays the recommendation information.
According to a third aspect of the embodiments of the present disclosure, there is provided an electronic apparatus including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method of any of the first aspects above.
According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium, wherein instructions, when executed by a processor of an electronic device, enable the electronic device to perform the method of any one of the first aspects of the embodiments of the present disclosure.
According to a fifth aspect of the embodiments of the present disclosure, there is provided a computer program product containing instructions which, when run on a computer, cause the computer to perform the method of any one of the first aspects of the embodiments of the present disclosure.
The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:
in the recommendation information display process of the target object, the preset animation information is displayed in the target touch area of the preset page for displaying the recommendation information, so that a user can be vividly prompted to trigger the preset touch operation of the associated page entering the target object based on the target touch area, the interest of information display is improved, the interactivity between the user and the information display page is improved, the user can be helped to quickly master the preset touch operation trigger mode, and the recommendation effect and the popularization conversion rate of the target object are improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.
FIG. 1 is a flow chart illustrating a method of presenting information in accordance with an exemplary embodiment;
FIG. 2 is a diagram illustrating preset animation information presented in a preset page in accordance with an illustrative embodiment;
FIG. 3 is a diagram illustrating preset animation information presented in another preset page in accordance with an illustrative embodiment;
FIG. 4 is a schematic diagram illustrating a first preset icon and a second preset icon in accordance with an exemplary embodiment;
FIG. 5 is a diagram illustrating a triggering of a preset touch operation in a preset page according to an exemplary embodiment;
FIG. 6 is a block diagram illustrating an information presentation device according to an exemplary embodiment;
FIG. 7 is a block diagram illustrating an electronic device for presentation of information in accordance with an example embodiment.
Detailed Description
In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.
It should be noted that, the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for presentation, analyzed data, etc.) referred to in the present disclosure are information and data authorized by the user or sufficiently authorized by each party.
Referring to fig. 1, fig. 1 is a flowchart illustrating an information presentation method according to an exemplary embodiment, and as shown in fig. 1, the information presentation method is used in a terminal electronic device and includes the following steps.
In step S101, recommendation information of the target object is presented on a preset page.
In a particular embodiment, the target objects may include, but are not limited to, novels, articles, applications, merchandise, and the like. Specifically, the recommendation information may be information for introducing the target object, and optionally, the data format of the recommendation information may include, but is not limited to, images, texts, videos, and the like. In an alternative embodiment, the recommendation information may be a recommended video of the target object to show the target object based on the video more vivid.
In a specific embodiment, the preset page may be a page for displaying the recommendation information. Optionally, the preset page may include a start page of the target application, and correspondingly, the displaying of the recommendation information of the target object on the preset page may include:
responding to a starting instruction of the target application, and displaying an application starting page;
and the application starting page displays the recommendation information.
In an optional embodiment, in a case that the recommendation information is a recommendation video, the application launch page plays the recommendation video.
In the embodiment, the recommendation information of the target object is displayed on the starting page of the target application, so that the application starting time can be effectively utilized, and the recommendation success rate of the target object is improved on the basis of enriching the application starting page.
In step S103, in the recommended information display process, displaying preset animation information in a target touch area of a preset page;
in a specific embodiment, the preset animation information is used to prompt the user to trigger a preset touch operation based on the target touch area, so as to enter the associated page of the target object.
In a particular embodiment, the associated page may be a page associated with the target object. Optionally, the association page may be a detail information presentation page for the target object. In an optional embodiment, the detailed information presentation page may be a page loaded based on an application corresponding to a preset page; in another alternative embodiment, the detailed information presentation page may be a page loaded based on a third-party application after jumping to the third-party application.
In a specific embodiment, the target touch area may be an area preset in a preset page and used for displaying preset animation information and triggering a preset touch operation, and specifically, the shape and size of the target touch area may be set according to an actual application requirement. Optionally, in order to better highlight the target touch area in the preset page, the target touch area may be displayed by a display style such as highlighting.
In a specific embodiment, the preset touch operation may be a preset operation that can be used to trigger entry into an associated page of the target object.
In an alternative embodiment, the preset touch operation may include a preset slide operation; optionally, the preset animation information may include animation information in which the first preset icon slides back and forth along the preset track information. Correspondingly, the displaying of the preset animation information in the target touch area of the preset page includes:
and displaying a first preset icon sliding back and forth along preset track information in the target touch area.
In a specific embodiment, the first preset icon may be a preset sliding icon, and specifically, information such as a shape, a size, and a pattern of the first preset icon may be set according to an actual application requirement. Optionally, a preset sliding operation may be triggered based on the first preset icon in the target touch area. Specifically, the preset track information may be any piece of track information in the target touch area.
In the above embodiment, the animation information of the first preset icon sliding back and forth along the preset track information is displayed through the target touch area, so that the preset sliding operation can be vividly simulated, and on the basis of improving the interestingness of information display, a user is helped to quickly master the trigger mode of the preset sliding operation, and further the recommendation effect and the popularization conversion rate of the target object are improved.
In another optional embodiment, in a case that the preset touch operation includes a preset slide operation, the preset animation information may include animation information for updating an initial background image corresponding to the target touch area to a target background image. Correspondingly, the displaying of the preset animation information in the target touch area of the preset page may include:
and updating the initial background image corresponding to the target touch area into a target background image.
In a specific embodiment, the initial background image may be a background image in an initial state of the target touch area; optionally, the shape and size of the initial background image are the same as those of the target touch area, and the shape and size of the target background image are the same as those of the target touch area. Specifically, the initial background image and the target background image can be set in combination with the actual application requirements; in a specific embodiment, the initial background image may be a white background image and the target background image may be a black background image.
In an optional embodiment, the initial background image and/or the target background image may include color information associated with the target object, and optionally, taking the target object as an example of a commodity, the initial background image and/or the target background image may include a package color of the commodity. Optionally, the initial background image and/or the target background image may include image information associated with the target object, and optionally, taking the target object as a certain brand of goods as an example, the initial background image and/or the target background image may include a brand image corresponding to the goods, and the like.
In the above embodiment, the animation information switching the initial background image corresponding to the target touch area to the target background image is displayed in the target touch area, so that the preset sliding operation can be vividly simulated, and on the basis of improving the interestingness of information display, a user is helped to quickly master the trigger mode of the preset sliding operation, and further the recommendation effect and the promotion conversion rate of the target object are improved; in addition, color information or image information associated with the target object can be included in the initial background image and/or the target background image, so that the target object can be better shown.
In another optional embodiment, in a case that the preset touch operation includes a preset sliding operation, the preset animation information may include animation information in which the first preset icon slides back and forth along the preset track information, and the initial background image corresponding to the target touch area is switched to the target background image after the first preset icon slides for a preset time period. Correspondingly, the displaying of the preset animation information in the target touch area of the preset page may include:
and displaying a first preset icon sliding back and forth along the preset track information in the target touch area, and updating the initial background image corresponding to the target touch area into a target background image after the first preset icon slides for a preset time period.
In a specific embodiment, the preset time period may be set according to an actual application requirement, and specifically, a duration corresponding to the preset time period is less than a display duration corresponding to the recommendation information.
In a specific embodiment, assuming that the target object is lipstick, as shown in fig. 2, fig. 2 is a schematic diagram illustrating preset animation information displayed in a preset page according to an exemplary embodiment. The area corresponding to 200 is a target touch area, the icon corresponding to 201 is a first preset icon, and the track corresponding to 202 may be preset track information. Specifically, as can be seen from fig. 2(a) and 2(b), the first preset icon 201 can slide back and forth along the preset track information 202; further, as shown in fig. 2(c), after a preset time period, the target touch area 200 is switched from the white background image (initial background image) to the black background image (target background image).
In the above embodiment, the first preset icon sliding back and forth along the preset track information is displayed through the target touch area, and after the first preset icon slides for the preset time period, the initial background image corresponding to the target touch area is switched to the animation information of the target background image, so that the preset sliding operation can be vividly simulated, on the basis of improving the interestingness of information display, a user is helped to quickly master the trigger mode of the preset sliding operation, and the recommendation effect and the promotion conversion rate of the target object are further improved.
In an optional embodiment, the preset touch operation may further include a preset click operation, and optionally, the displaying the preset animation information in the target touch area of the preset page may further include:
and displaying in the target touch area, and clicking the animation of the target touch area based on a second preset icon.
In a specific embodiment, the second preset icon may be a preset icon for simulating and triggering a preset click operation; specifically, the information such as the shape, size, and pattern of the second preset icon may be set according to the actual application requirement.
In a specific embodiment, as shown in fig. 3, fig. 3 is a schematic diagram illustrating preset animation information displayed in another preset page according to an exemplary embodiment. And the icon corresponding to 301 is a second preset icon. Optionally, as can be seen from fig. 3(a) and 3(b), after the second preset icon clicks the target touch area, the second preset icon may be hidden, and the white background image (initial background image) corresponding to the target touch area is updated to the black background image.
In the above embodiment, through showing in the target touch area and clicking the animation in the target touch area based on the second preset icon, the click operation can be vividly and vividly simulated and preset, on the basis of improving the interest of information showing, the flexibility of the trigger operation is improved, the user is helped to quickly master various trigger modes, and then the recommendation effect and the promotion conversion rate of the target object are improved.
In an optional embodiment, the first preset icon and the second preset icon may show object element information of the target object. In a particular embodiment, the object element information may include, but is not limited to, text, images, etc. that describe the object.
In a specific embodiment, taking the target object as lipstick as an example, as shown in fig. 4, fig. 4 is a schematic diagram illustrating a first preset icon and a second preset icon according to an exemplary embodiment. The icon corresponding to 401 is a first preset icon, and the icon corresponding to 402 is a second preset icon.
In the above embodiment, the object element information of the target object is displayed in the first preset icon and the second preset icon, so that the target object can be better displayed, and the recommendation effect and the promotion conversion rate of the target object are further improved.
In step S105, in response to a preset touch operation triggered based on the target touch area, jumping to an associated page.
In practical application, after seeing the preset animation information displayed in the target area, the user can trigger the preset touch operation in the target touch area by combining the preset animation information, and then jump to the associated page.
In an optional embodiment, the jumping to the associated page in response to the preset touch operation triggered based on the target touch area includes:
under the condition of detecting the touch operation of a first preset icon in the target touch area, monitoring the sliding track information of the first preset icon;
and under the condition that the sliding track information is monitored to meet a preset condition, triggering the preset touch operation, and jumping to the associated page.
In a specific embodiment, the preset condition may be set in combination with an actual application requirement, and the target track information of the preset touch operation is triggered. In an optional embodiment, when the sliding track information of the first preset icon meets the preset condition, the sliding track information of the first preset icon may be consistent with the target track information.
In another optional embodiment, when the sliding track information of the first preset icon meets the preset condition, the sliding track information of the first preset icon may also be that the distance of the sliding track information of the first preset icon sliding along the target track information is greater than or equal to a preset distance threshold. Specifically, the preset distance threshold may be set according to the actual application requirement.
In the above embodiment, the preset touch operation can be accurately triggered by matching the monitored sliding track information of the first preset icon with the preset condition, so that the display of the associated page is realized, and the recommendation effect and the promotion conversion rate of the target object are further improved.
In a specific embodiment, in combination with the embodiment that the target object is lipstick, as shown in fig. 5, fig. 5 is a schematic diagram illustrating that a preset touch operation is triggered in a preset page according to an exemplary embodiment. Specifically, the track corresponding to 501 may be target track information, and optionally, in the process of triggering the preset touch operation, the first preset icon may be slid along the target track information 501.
In an optional embodiment, in a case that the preset touch operation is a preset click operation, the jumping to the associated page in response to the preset touch operation triggered based on the target touch area may include:
and if the preset click operation of the target touch area is detected, jumping to the associated page.
In an optional embodiment, in the process of the triggered preset touch operation, the method may further include:
and gradually reducing the transparency of the initial background image corresponding to the target touch area in the sliding process of the first preset icon.
In practical application, during or after the sliding of the first preset icon is finished, the target touch area may also be used to display more information, so as to increase the diversity and richness of information display, and correspondingly, in order to better highlight information displayed in the target touch area subsequently, the transparency of the initial background image corresponding to the target touch area may be gradually reduced during the sliding of the first preset icon.
In the above embodiment, the transparency of the initial background image corresponding to the target touch area is gradually reduced in the sliding process of the first preset icon, so that the display diversity of the page can be enriched, and the definition and the attractiveness of other information displayed in the target touch area can be improved.
In an optional embodiment, the target touch area may include preset text prompt information; optionally, in the process of the triggered preset touch operation, the method may further include:
and gradually hiding the preset text prompt information in the sliding process of the first preset icon.
In a specific embodiment, the preset text prompt information may be in a text form, and prompt the user to trigger a preset touch operation based on the target touch area so as to enter the information of the associated page of the target object. Optionally, in the sliding process of the first preset icon, a history sliding area corresponding to the first preset icon is gradually generated. Correspondingly, gradually hiding the preset text prompt message may include hiding the text message in the history sliding region corresponding to the first preset icon in the preset text prompt message. Specifically, the historical sliding region may be a region where a track that the first preset image has slid in the target hidden region is located.
Optionally, gradually hiding the preset text prompt message may also include gradually fading the preset text prompt message.
In the above embodiment, through combining preset text prompt information, the user can be more clearly helped to master the trigger mode of preset sliding operation, and after the user masters the trigger mode, namely in the sliding process, the preset text prompt information is gradually hidden, so that the simplicity of the page is improved, other information can be conveniently displayed, and the diversity and richness of page information display are improved.
In an optional embodiment, in the process of the triggered preset touch operation, the method may further include:
and gradually displaying the target image in a history sliding area corresponding to the first preset icon in the sliding process of the first preset icon.
In a specific embodiment, the image content of the target image may be set in accordance with the requirements of the actual application. In an optional embodiment, the target image may be information associated with the target object, so as to better improve the recommendation effect and the conversion rate of the target object.
In the above embodiment, in the sliding process of the first preset icon, the target image is gradually displayed in the history sliding area corresponding to the first preset icon, so that the page display information can be enriched.
In an optional embodiment, the method may further include:
and displaying the associated information of the target object in the target touch area.
In a specific embodiment, the associated information dynamically changes during the sliding process of the first preset icon. Specifically, the associated information of the target object may include, but is not limited to, a multimedia resource associated with the target object, such as text, an image, a video, and the like.
In the above embodiment, in the preset sliding operation triggering process, the associated information of the target object is displayed in the target touch area, so that the target object can be better displayed, and along with the dynamic change of the associated information in the sliding process of the first preset icon, the flexibility and richness of associated information display can be improved, and the recommendation effect and the conversion rate of the target object are better improved.
In an optional embodiment, if the preset touch operation is not received after a period of time, the user may jump to a preset information display page. Optionally, the preset information presentation page may be different according to different actual applications, and optionally, for example, the preset page is the application start page, and the application is a short video application, and correspondingly, the preset information presentation page may be a short video recommendation page.
According to the technical scheme provided by the embodiment of the specification, in the recommendation information display process of the target object, the preset animation information is displayed in the target touch area of the preset page for displaying the recommendation information, so that the user can be prompted to trigger the preset touch operation of the associated page of the target object based on the target touch area more vividly and vividly, the interest of information display is improved, the interactivity between the user and the information display page is improved, the user can be helped to quickly master the trigger mode of the preset touch operation, and the recommendation effect and the popularization conversion rate of the target object are improved.
FIG. 6 is a block diagram illustrating an information presentation device according to an example embodiment. Referring to fig. 6, the apparatus includes:
a recommendation information presentation module 610 configured to perform presentation of recommendation information of a target object on a preset page;
the preset animation information display module 620 is configured to display preset animation information in a target touch area of a preset page in a recommended information display process, wherein the preset animation information is used for prompting a user to trigger a preset touch operation based on the target touch area so as to enter an associated page of a target object;
and the associated page jumping module 630 is configured to execute jumping to an associated page in response to a preset touch operation triggered based on the target touch area.
In an alternative embodiment, the preset animation information presentation module 620 includes:
and the first animation display unit is configured to display a first preset icon sliding back and forth along the preset track information in the target touch area.
In an alternative embodiment, the preset animation information presentation module 620 includes:
and the second animation display unit is configured to update the initial background image corresponding to the target touch area into the target background image.
In an alternative embodiment, the preset animation information presentation module 620 includes:
and the third animation display unit is configured to display a first preset icon sliding back and forth along the preset track information in the target touch area, and update the initial background image corresponding to the target touch area into the target background image after the first preset icon slides for a preset time period.
In an alternative embodiment, the preset animation information presentation module 620 further comprises:
and the fourth animation display unit is configured to execute display in the target touch area and click the animation of the target touch area based on the second preset icon.
In an alternative embodiment, the second preset icon shows object element information of the target object.
In an alternative embodiment, the first preset icon shows object element information of the target object.
In an alternative embodiment, the associated page jump module 630 includes:
a sliding track information monitoring unit configured to monitor sliding track information of a first preset icon in a case where a touch operation of the first preset icon in a detection target touch area is performed;
and the associated page jumping unit is configured to trigger a preset touch operation and jump to the associated page when the sliding track information is monitored to meet a preset condition.
In an optional embodiment, the apparatus further comprises:
and the transparency reduction module is configured to gradually reduce the transparency of the initial background image corresponding to the target touch area in the sliding process of the first preset icon.
In an optional embodiment, the target touch area includes preset text prompt information; the above-mentioned device still includes:
and the preset text prompt information hiding module is configured to execute gradually hiding the preset text prompt information in the sliding process of the first preset icon.
In an optional embodiment, the apparatus further comprises:
and the target image display module is configured to gradually display the target image in a history sliding area corresponding to the first preset icon in the sliding process of the first preset icon.
In an optional embodiment, the apparatus further comprises:
and the associated information display module is configured to display the associated information of the target object in the target touch area, wherein the associated information dynamically changes in the sliding process of the first preset icon.
In an optional embodiment, the preset page includes a start page of the target application, and the recommendation information presentation module 610 is specifically configured to execute a start instruction in response to the target application and display the application start page;
and the application starting page shows the recommendation information.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
Fig. 7 is a block diagram illustrating an electronic device for information presentation, which may be a terminal, according to an exemplary embodiment, and an internal structure thereof may be as shown in fig. 7. The electronic device comprises a processor, a memory, a network interface, a display screen and an input device which are connected through a system bus. Wherein the processor of the electronic device is configured to provide computing and control capabilities. The memory of the electronic equipment comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of an operating system and computer programs in the non-volatile storage medium. The network interface of the electronic device is used for connecting and communicating with an external terminal through a network. The computer program is executed by a processor to implement an information presentation method. The display screen of the electronic equipment can be a liquid crystal display screen or an electronic ink display screen, and the input device of the electronic equipment can be a touch layer covered on the display screen, a key, a track ball or a touch pad arranged on the shell of the electronic equipment, an external keyboard, a touch pad or a mouse and the like.
Those skilled in the art will appreciate that the architecture shown in fig. 7 is merely a block diagram of some of the structures associated with the disclosed aspects and does not constitute a limitation on the electronic devices to which the disclosed aspects apply, as a particular electronic device may include more or less components than those shown, or combine certain components, or have a different arrangement of components.
In an exemplary embodiment, there is also provided an electronic device including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the information presentation method as in the embodiments of the present disclosure.
In an exemplary embodiment, there is also provided a computer-readable storage medium, in which instructions, when executed by a processor of an electronic device, enable the electronic device to perform the information presentation method in the embodiments of the present disclosure.
In an exemplary embodiment, a computer program product containing instructions is also provided, which when run on a computer causes the computer to perform the information presentation method in the embodiments of the present disclosure.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware instructions of a computer program, which can be stored in a non-volatile computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM), Rambus Direct RAM (RDRAM), direct bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims (10)

1. An information display method, comprising:
displaying recommendation information of a target object on a preset page;
in the recommendation information display process, displaying preset animation information in a target touch area of the preset page, wherein the preset animation information is used for prompting a user to trigger a preset touch operation based on the target touch area so as to enter an associated page of the target object;
and jumping to the associated page in response to the preset touch operation triggered based on the target touch area.
2. The information presentation method according to claim 1, wherein the presenting of the preset animation information in the target touch area of the preset page comprises:
and displaying a first preset icon sliding back and forth along preset track information in the target touch area.
3. The information presentation method according to claim 1, wherein the presenting of the preset animation information in the target touch area of the preset page comprises:
and updating the initial background image corresponding to the target touch area into a target background image.
4. The information presentation method according to claim 1, wherein the presenting of the preset animation information in the target touch area of the preset page comprises:
and displaying a first preset icon sliding back and forth along preset track information in the target touch area, and updating an initial background image corresponding to the target touch area into a target background image after the first preset icon slides for a preset time period.
5. The information presentation method according to any one of claims 2 to 4, wherein the presenting of the preset animation information in the target touch area of the preset page further comprises:
and displaying in the target touch area, and clicking the animation of the target touch area based on a second preset icon.
6. The information presentation method according to claim 5, wherein the second preset icon is presented with object element information of the target object.
7. An information presentation device, comprising:
the recommendation information display module is configured to execute the recommendation information of the target object displayed on the preset page;
the preset animation information display module is configured to display preset animation information in a target touch area of the preset page in the recommendation information display process, wherein the preset animation information is used for prompting a user to trigger a preset touch operation based on the target touch area so as to enter the associated page of the target object;
and the associated page jumping module is configured to execute jumping to the associated page in response to the preset touch operation triggered based on the target touch area.
8. An electronic device, comprising:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the information presentation method of any one of claims 1 to 6.
9. A computer-readable storage medium, wherein instructions in the storage medium, when executed by a processor of an electronic device, enable the electronic device to perform the information presentation method of any one of claims 1 to 6.
10. A computer program product comprising computer instructions, characterized in that the computer instructions, when executed by a processor, implement the information presentation method of any one of claims 1 to 6.
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