CN113537992A

CN113537992A - User rights and interests information pushing method, terminal equipment and server

Info

Publication number: CN113537992A
Application number: CN202010296619.7A
Authority: CN
Inventors: 黄丹妮
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2020-04-15
Filing date: 2020-04-15
Publication date: 2021-10-22

Abstract

An embodiment of the present specification provides a user right information pushing method, a terminal device and a server, where the method includes: collecting the current biological characteristic information of a first user; determining user right information pushed by a current first user according to the biological characteristic information; and displaying an operation entry for receiving the corresponding user rights on a first interactive interface facing the first user corresponding to the user rights information. The method can improve the convenience of the user for obtaining the rights and interests of the samples, the coupons and the like.

Description

User rights and interests information pushing method, terminal equipment and server

Technical Field

One or more embodiments of the present specification relate to the technical field of artificial intelligence, and in particular, to a user right information pushing method, a terminal device, and a server.

Background

With the increasing maturity of biological feature identification and related technologies, the cash register business in many practical application scenarios gradually adopts a biological feature authentication mode to complete payment, such as face-brushing payment and fingerprint payment, more and more users experience the convenience of safe payment without carrying a mobile phone or cash, and especially in online retail scenarios, the payment modes such as face-brushing payment not only improve the payment experience of paying users, but also greatly improve the cash register efficiency of a payee of an entity store.

However, in scenes such as online retail cash collection, after the biometric features of the user are collected by the terminal device for identification, the terminal device can only be used for executing payment operation generally, and for some other business operations related to the user's rights and interests besides payment, the traditional processing mode is still adopted, for example, when a coupon is pushed to the user, the user needs to take out a mobile phone to scan a two-dimensional code to complete the picking up, and the convenience of the business operations needs to be further improved.

Disclosure of Invention

One or more embodiments of the present specification describe a user right information pushing method, a terminal device, and a server, which push a sample, a coupon, and other related rights to a user based on collected user biological characteristics, and improve convenience for the user to receive the related rights.

According to a first aspect, a user interest information pushing method is provided, where an execution subject of the method is a terminal device supporting biometric collection, and the method includes:

collecting the current biological characteristic information of a first user; determining user right information pushed by a current first user based on the biological characteristic information; and corresponding to the user rights information, displaying an operation entrance for receiving the corresponding user rights on a first interactive interface facing the first user.

In one embodiment, the biometric characteristic comprises any one or combination of: face, voice print, fingerprint, palm print, ear, iris, palm vein.

According to a second aspect, a user right information pushing method is provided, the execution subject of the method is a terminal device supporting face brushing, and the method includes:

responding to a face brushing request, and collecting face image information of a current first user; determining user right information pushed by a current first user based on the face image information; and corresponding to the user rights information, displaying an operation entrance for receiving the corresponding user rights on a first interactive interface facing the first user.

In one embodiment, determining the user interest information pushed for the current first user based on the face image information comprises: and after the face image information of the current first user is determined to be completely acquired, determining user right information pushed by the current first user from an alternative user right information set locally stored in the terminal equipment.

In one embodiment, determining the user interest information pushed for the current first user based on the face image information comprises: sending an identification request containing face image information to a server; and determining the user interest information pushed by the current first user from the alternative user interest information set locally stored in the terminal equipment according to the identification result fed back by the server aiming at the identification request.

In one embodiment, determining the user right information pushed for the current first user specifically includes: sending a first request at least containing face image information to a server so that the server distributes user right information pushed by a current first user according to the face image information and determines the user right information sent by the server as the user right information pushed by the current first user.

In one embodiment, the terminal device further comprises a second interactive interface facing a second user;

before the face image information of the current first user is collected, the method further comprises the following steps: displaying a first prompt message for prompting a current first user to trigger a face brushing request on a first interactive interface; and/or the presence of a gas in the gas,

and displaying a second prompt message for reminding a second user to trigger a face brushing request on a second interactive interface.

In one embodiment, after the operation entrance for receiving the user's rights is shown, the method further comprises the following steps: receiving a confirmation fetching instruction triggered by clicking an operation entrance; and determining that the user rights and interests are successfully obtained.

In one embodiment, the first request further carries an equipment identifier of the terminal equipment, and the user right information includes a user right code corresponding to the equipment identifier;

determining that the user interest gain is successful, comprising: and reading the user right code from the user right information, and marking the read user right code as received.

In one embodiment, after marking the read user right code as received, the method further comprises: and sending an association request to the server, wherein the association request comprises the equipment identification and the user right code marked as being picked.

In one embodiment, after marking the read user right code as received, the method further comprises: and displaying a prompt message of successful picking on the first interactive interface.

In one embodiment, after determining that the user interest gain is successful, the method further includes: re-determining the transaction amount according to the preferential amount corresponding to the user interest; sending a first payment request to a server, wherein the first payment request comprises a transaction amount and a device identifier of terminal equipment, so that the server executes payment operation corresponding to the first payment request; and receiving a first payment result message fed back by the server corresponding to the first payment request, and displaying the first payment result message on the first interactive interface.

In one embodiment, after the operation entrance for receiving the corresponding user right is shown, the method further comprises the following steps:

when the user rights and interests are determined to be unsuccessfully received, sending a second payment request to the server, wherein the second payment request comprises the original transaction amount and the equipment identifier of the terminal equipment, so that the server executes the payment operation corresponding to the second payment request; and receiving a second payment result message fed back by the server corresponding to the second payment request, and displaying the second payment result message on the first interactive interface.

In one embodiment, the terminal device supporting face brushing performs data interaction with the cash register device;

before the face image information of the current first user is collected, the method further comprises the following steps: according to a first message prompt instruction sent by the cash register device, a first prompt message used for reminding a current first user to trigger a face brushing request is displayed on a first interactive interface.

after the operation entrance for receiving the corresponding user rights is displayed, the method further comprises the following steps: when the user rights and interests are determined to be successfully received, sending the preferential amount corresponding to the user rights and interests to the cash register device so that the cash register device can determine the transaction amount again; sending a first payment request to a server, wherein the first payment request comprises a transaction amount and a device identifier of face brushing terminal equipment, so that the server executes payment operation corresponding to the first payment request; and receiving a first payment result message fed back by the server corresponding to the first payment request, and displaying the first payment result message on the first interactive interface.

after the operation entrance for receiving the corresponding user rights is displayed, the method further comprises the following steps:

when the user interest receiving failure is determined, sending a second payment request to the server according to the original transaction amount acquired from the cash register device, wherein the second payment request comprises the original transaction amount and the device identification of the face brushing terminal device, so that the server executes payment operation corresponding to the second payment request; and receiving a second payment result message fed back by the server corresponding to the second payment request, and displaying the second payment result message on the first interactive interface.

In one embodiment, the user interests include any one or any combination of coupons, samples, becoming registered users, points redeemed for goods;

the operation entry for receiving the corresponding user right is displayed, and the operation entry specifically comprises the following steps: and displaying any one or any combination of a coupon code, a shopping coupon code, a sample verification and sale code, a registered user code and a point redemption goods code.

According to a third aspect, there is also provided a user interest information pushing method, where an execution subject of the method is a server supporting face recognition, the method including:

receiving a first request sent by terminal equipment supporting face brushing, wherein the first request at least comprises face image information collected by a current first user; determining user right information pushed by a current first user according to the face image information; and sending the user right information to the terminal equipment so that the terminal equipment displays an operation entrance for receiving the corresponding user right.

In one embodiment, the first request further carries an equipment identifier of the terminal equipment, and the user right information further carries a user right code corresponding to the equipment identifier;

after the user right information is sent to the terminal device, the method further comprises the following steps: receiving an association request sent by terminal equipment, wherein the association request comprises an equipment identifier and a user right code marked as being taken; and associating the user interest code marked as the received user interest code to an account corresponding to the face image information.

In one embodiment, after sending the user right information to the terminal device, the method further includes:

receiving a first payment request sent by terminal equipment, wherein the first payment request comprises a transaction amount which is re-determined after a current first user successfully receives user rights and interests and an equipment identifier of the terminal equipment; acquiring a bound collection account according to the equipment identifier, and transferring the transaction amount to the collection account by a payment account corresponding to the face image information; and sending a first payment result message corresponding to the first payment request to the terminal equipment.

In one embodiment, after sending the user right information to the terminal device, the method further includes: receiving a second payment request sent by the terminal equipment, wherein the second payment request comprises the original transaction amount after the current first user fails to receive the user rights and interests and the equipment identification of the terminal equipment; determining a bound collection account according to the equipment identifier, and transferring the transaction amount to the collection account by a payment account corresponding to the face image information; and sending a second payment result message corresponding to the second payment request to the terminal device.

In one embodiment, the user interests include any one or any combination of coupons, samples, becoming registered users, points redeeming goods.

In one embodiment, determining, according to the face image information, user right information pushed by a current first user includes: and identifying account information of the current first user according to the face image information, and determining a user interest code pushed by the current first user when the account information meets a preset condition of pushing the user interest.

In one embodiment, when the account information meets a preset condition of the pushed user interest, determining a user interest code pushed for the current first user specifically includes at least one of the following:

when the account information accords with a first preset condition of pushing the coupon or the shopping coupon, determining a coupon code or a shopping coupon code pushed by a current first user; when the account information meets a second preset condition for getting samples, determining a sample verification and cancellation code pushed by a current first user; when the account information does not belong to the registered user recorded by the terminal equipment and accords with a third preset condition of becoming the registered user, determining a registered account code pushed by the current first user; and when the account information meets a fourth preset condition of point trading, determining a point trading goods code pushed by the current first user.

According to a fourth aspect, a user right information pushing method is further provided, where an execution subject of the method is a terminal device supporting face brushing, and the method includes:

responding to a face brushing request, and collecting face image information of a current first user; sending a second request to the server, wherein the second request comprises the face image information and a third payment request; receiving a feedback message sent by the server, wherein the feedback message comprises a third payment result message corresponding to the third payment request and user right information which is determined according to the face image information and is pushed by the current first user; and displaying the third payment result information and drawing the corresponding operation entrance of the user rights on a first interactive interface facing the first user.

In one embodiment, the third payment request comprises the transaction amount and the device identifier of the terminal device, so that the server determines the bound collection account according to the device identifier, and transfers the transaction amount to the collection account through the payment account corresponding to the face image information.

before the face image information of the current first user is collected, the method further comprises the following steps: displaying a first prompt message for reminding a first user to trigger a face brushing request on a first interactive interface; and/or the presence of a gas in the gas,

In one embodiment, the second request further carries an equipment identifier of the terminal equipment, and the user right information includes a user right code corresponding to the equipment identifier;

determining that the user interest gain is successful, comprising: reading the user rights and interests code from the user rights and interests information, and marking the read user rights and interests code as received; and sending an association request to the server, wherein the association request comprises the user right code marked as being picked and the equipment identification.

In one embodiment, after determining that the user interest gain is successful, the method further includes: and displaying a prompt message of successful picking on the first interactive interface.

In one embodiment, the user interests include any one or any combination of coupons, draw samples, become registered users, redeem points for goods;

According to a fifth aspect, there is also provided a user interest information pushing method, where an execution subject of the method is a server supporting face recognition, the method including:

receiving a second request sent by terminal equipment supporting face brushing, wherein the second request comprises face image information of a current first user and a third payment request; according to the face image information, executing payment operation corresponding to the third payment request, and determining user right information pushed by the current first user; and sending a second feedback message to the terminal equipment, wherein the second feedback message comprises a third payment result message corresponding to the third payment request and the user interest information, so that the terminal equipment displays the third payment result message and receives a corresponding entry of the user interest.

In one embodiment, the third payment request includes the transaction amount, a device identification of the terminal device;

executing payment operation corresponding to the third payment request according to the face image information, and specifically comprising the following steps: identifying a payment account of the current first user according to the face image information; and determining the bound collection account according to the device identification, and transferring the transaction amount to the collection account by the payment account.

after the second feedback message is sent to the terminal device, the method further includes: receiving an association request sent by terminal equipment, wherein the association request comprises a user right code marked as being taken by the terminal equipment and an equipment identifier; and associating the user interest code marked as the received user interest code to an account corresponding to the face image information.

In one embodiment, the user interests include any one or any combination of coupons, samples, becoming registered users, points repurchase.

In one embodiment, determining the user right information pushed for the current first user specifically includes: and when the account information and/or the payment operation of the payment account corresponding to the face image information meet the preset condition of the user interest, determining the user interest code pushed by the current first user.

when the account information and/or the payment operation meet a first preset condition for pushing a coupon or a shopping coupon, determining a coupon code or a shopping coupon code pushed by a current first user; when the account information and/or the payment operation meet/meets a second preset condition for accepting the sample, determining a sample verification and cancellation code pushed by the current first user; when the account information and/or the payment operation do not belong to the registered user recorded by the terminal equipment and meet a third preset condition of becoming the registered user, determining a registered account code pushed by the current first user; and when the account information and/or the payment operation meet a fourth preset condition of point purchase, determining a point purchase goods code pushed by the current first user.

According to a sixth aspect, a method for pushing user rights and interests information is further provided, the method is executed by a cashier device, the cashier device performs data interaction with a face brushing terminal device including a third interaction interface, and the method includes:

receiving face image information of a current first user, which is acquired through face brushing terminal equipment; sending a first request at least containing face image information to a server so that the server determines user right information pushed by a current first user according to the face image information; and displaying an operation entry for receiving the corresponding user rights on a third interactive interface through the face brushing terminal equipment according to the user rights information sent by the server.

In one embodiment, before receiving the face image information of the current first user collected by the face brushing terminal device, the method further includes:

displaying a fourth prompt message for prompting a second user to trigger a face brushing request on the display device or a fourth interactive interface of the user; and/or the presence of a gas in the gas,

and sending a first message prompt instruction to the face brushing terminal equipment so that the face brushing terminal equipment displays a third prompt message for prompting the first user to trigger the face brushing request on a third interactive interface.

In one embodiment, the first request further carries an equipment identifier of the cash register equipment, and the user interest information includes a user interest code corresponding to the equipment identifier;

after sending the enabling instruction corresponding to the user interest information to the face brushing terminal device, the method further comprises the following steps: and when determining that the confirmation fetching instruction sent by the current first user is received through the face brushing terminal equipment, reading the user rights and interests code from the user rights and interests information, and when determining that the reading is successful, marking the read user rights and interests code as the fetched user rights and interests code.

In one embodiment, after determining that the reading is successful, the method further includes: and sending an association request to the server, wherein the association request comprises the equipment identification and the user right code marked as being picked.

In one embodiment, after determining that the reading is successful, the method further includes: and sending a second message prompt instruction to the face brushing terminal equipment so that the face brushing terminal equipment displays a prompt message of successful picking on a third interactive interface.

In one embodiment, after determining that the reading is successful, the method further includes: re-determining the transaction amount according to the preferential amount corresponding to the user interest;

sending a first payment request to a server, wherein the first payment request comprises a transaction amount and a device identifier of a cash register device, so that the server executes payment operation corresponding to the first payment request; and receiving a first payment result message fed back by the server corresponding to the first payment request, and displaying the first payment result message on a third interactive interface through the face brushing terminal equipment.

In one embodiment, after reading the user interest code from the user interest information, the method further includes:

when the user rights and interests are determined to be unsuccessfully received, sending a second payment request to the server, wherein the second payment request comprises the original transaction amount and the equipment identifier of the cash register device, so that the server executes payment operation corresponding to the second payment request; and receiving a second payment result message fed back by the server corresponding to the second payment request, and displaying the second payment result message on a third interactive interface through the face brushing terminal equipment.

According to a seventh aspect, a method for pushing user rights and interests information is further provided, where an execution subject of the method is a cash register device, and the cash register device performs data interaction with a face brushing terminal device including a third interactive interface, and the method includes:

in response to the face brushing request, acquiring face image information of a current first user through face brushing terminal equipment; sending a second request to the server, wherein the second request comprises the face image information and a third payment request; receiving a feedback message sent by the server, wherein the feedback message comprises a third payment result message corresponding to the third payment request and user right information which is determined according to the face image information and is pushed by the current first user; and displaying the third payment result information and drawing the corresponding operation entrance of the user rights and interests on a first interactive interface facing the first user through the face brushing terminal equipment.

According to an eighth aspect, there is also provided a terminal device supporting biometric feature acquisition, comprising:

the first acquisition unit is configured to acquire the current biological characteristic information of the first user; a first determination unit configured to determine user interest information pushed for a current first user based on the biometric information; and the first display unit is configured to display an operation entrance for receiving the corresponding user rights on a first interactive interface facing the first user corresponding to the user rights information.

According to a ninth aspect, there is also provided a terminal device supporting face brushing, including:

the second acquisition unit is configured to respond to the face brushing request and acquire the face image information of the current first user; a second determining unit configured to determine user right information pushed for the current first user based on the face image information; and the second display unit is configured to display an operation entrance for receiving the corresponding user rights on a first interactive interface facing the first user corresponding to the user rights information.

According to a tenth aspect, a server is further provided, where the server supports face recognition, and specifically includes:

the terminal device comprises a first receiving unit, a second receiving unit and a display unit, wherein the first receiving unit is configured to receive a first request sent by a terminal device supporting face brushing, and the first request at least comprises face image information collected by a current first user; the third determining unit is configured to determine user right information pushed by the current first user according to the face image information; and the first sending unit is configured to send the user rights information to the terminal equipment so that the terminal equipment displays an operation entrance for receiving the corresponding user rights.

According to an eleventh aspect, there is also provided a terminal device supporting face brushing, including:

the third acquisition unit is configured to respond to the face brushing request and acquire the face image information of the current first user; the second sending unit is configured to send a second request to the server, wherein the second request comprises the face image information and a third payment request; the second receiving unit is configured to receive a feedback message sent by the server, wherein the feedback message comprises a third payment result message corresponding to the third payment request and user right information which is determined according to the face image information and is pushed by the current first user; and the third display unit is configured to display the third payment result information and the operation entrance for drawing the corresponding user rights and interests on the first interactive interface facing the first user.

According to a twelfth aspect, there is also provided a server supporting face recognition, including:

the third receiving unit is configured to receive a second request sent by the terminal device supporting face brushing, wherein the second request comprises face image information of the current first user and a third payment request; the payment unit is configured to execute payment operation corresponding to the third payment request according to the face image information and determine user right information pushed by the current first user; and the third sending unit is configured to send a second feedback message to the terminal device, wherein the second feedback message comprises a third payment result message corresponding to the third payment request and the user interest information, so that the terminal device displays the third payment result message and receives the corresponding user interest.

According to the thirteenth aspect, a cash register device is further provided, where the cash register device performs data interaction with a face brushing terminal device including a third interactive interface, and the cash register device specifically includes:

the fourth acquisition unit is configured to receive the face image information of the current first user acquired through the face brushing terminal device; the fourth sending unit is configured to send a first request at least containing face image information to the server, so that the server determines user right information pushed by a current first user according to the face image information; and the first interaction unit is configured to display an operation entry for receiving the corresponding user rights and interests on a third interaction interface through the face brushing terminal equipment according to the user rights and interests information sent by the server.

According to the fourteenth aspect, a cash register device is further provided, where the cash register device performs data interaction with a face brushing terminal device including a third interactive interface, and the cash register device specifically includes:

the fifth acquisition unit is configured to respond to the face brushing request and acquire the face image information of the current first user through the face brushing terminal equipment; the fifth sending unit is configured to send a second request to the server, wherein the second request comprises the face image information and a third payment request; the fourth receiving unit is configured to receive a feedback message sent by the server, wherein the feedback message comprises a third payment result message corresponding to the third payment request and user right information which is determined according to the face image information and is pushed by the current first user; and the second interaction unit is configured to display the third payment result information and receive the corresponding operation entrance of the user rights on a first interaction interface facing the first user through the face brushing terminal device.

According to a fifteenth aspect, there is also provided a computer-readable storage medium having a computer program stored thereon, which, when executed on a computer, causes the computer to perform the method of any of the first to seventh aspects described above.

According to a sixteenth aspect, there is also provided a computing device, comprising a memory and a processor, wherein the memory stores executable code, and the processor executes the executable code to implement the method of any one of the first to seventh aspects.

To sum up, in the method disclosed in this specification, when a business operation related to a user interest needs to be performed, for example, a coupon, a sample (or a gift) needs to be pushed to a user and the user is prompted to register as a member, a terminal device of a brick-and-mortar store collects biometric information of a current first user, determines user interest information pushed for the current first user based on the biometric information, and then displays an operation entry for getting a corresponding user interest on a first interactive interface of the terminal device facing the first user, so that an intelligent pushing of a series of business operations in an offline retail scene is completed, so that the user can complete the getting of the corresponding interest without depending on a payment tool such as a mobile phone, and convenience of the series of business operations is improved.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

Fig. 1 is a diagram illustrating an exemplary application scenario of a user interest information push method in the present specification;

FIG. 2 is a flow diagram illustrating one embodiment of a user entitlement information push method of the present disclosure;

FIG. 3 is a diagram illustrating an example of an application scenario of an embodiment of a user entitlement information pushing method of the present specification;

FIG. 4 is a diagram illustrating an example of an application scenario of another embodiment of a user interest information pushing method according to the present disclosure;

FIG. 5 is a diagram illustrating an example of an application scenario of another embodiment of a user equity information pushing method of the present specification;

FIGS. 6a and 6b show a front view and a back view, respectively, of a first terminal device with a guest screen in one embodiment of the present description;

FIG. 7 illustrates an example diagram of displaying a trigger brush request on an interactive interface screen in one embodiment of the present description;

FIG. 8 is a diagram illustrating an example of an interactive interface for collecting facial image information in one embodiment of the present disclosure;

FIG. 9 illustrates an exemplary diagram of exposing a pick user equity operations portal on an interactive interface in one embodiment of the subject specification;

FIG. 10 is a diagram illustrating an example of the success of receiving user rights on an interactive interface in one embodiment of the present description;

FIG. 11 is a signal interaction flow diagram illustrating one embodiment of a user entitlement information push method in the present specification;

FIG. 12 illustrates an example diagram of a prompt message prompting a second user to trigger a face-brushing request presented on an interactive interface in one embodiment of the present description;

fig. 13 is a signal interaction flowchart of another embodiment of a user right information push method in the present specification;

fig. 14 is a schematic flowchart illustrating an embodiment of pushing based on a face image in the user interest information pushing method in this specification;

fig. 15 is a flowchart showing a server angle description in one embodiment of the user right information push method in the present specification;

fig. 16a and 16b show front views of two models of second terminal devices, respectively, in one embodiment of the present specification;

FIG. 17 is a diagram illustrating an example of an interactive interface of a second terminal device in one embodiment of the present description;

fig. 18 is a schematic signal interaction flow chart of still another embodiment of a user right information push method in the present specification;

fig. 19 is a flowchart showing a terminal angle of still another embodiment of the user right information push method in the present specification;

FIG. 20 is a schematic flow chart diagram illustrating a server perspective of yet another embodiment of a user entitlement information push method herein;

fig. 21 is a diagram showing an example of an application scenario of still another embodiment of the user right information push method in the present specification;

FIG. 22 is a signal interaction flow diagram of another embodiment of a user entitlement information push method of the present specification;

fig. 23 is a signal interaction flowchart of still another embodiment of a user interest information push method in the present specification;

fig. 24 is a flowchart showing a terminal angle of still another embodiment of the user right information push method in the present specification;

fig. 25 is a flowchart showing a server angle of still another embodiment of the user right information pushing method in the present specification;

fig. 26 is a schematic structural diagram showing an embodiment of a terminal device in this specification;

fig. 27 is a schematic structural diagram showing another embodiment of the terminal device in this specification;

FIG. 28 is a schematic structural diagram illustrating one embodiment of a server in this specification;

fig. 29 is a schematic structural diagram showing another embodiment of the terminal device in this specification;

FIG. 30 is a schematic diagram of a server according to another embodiment of the present disclosure;

fig. 31 shows a schematic configuration diagram of an embodiment of the cashier device in the present specification;

fig. 32 shows a schematic configuration diagram of a further embodiment of the cashier device in the present description.

Detailed Description

The scheme provided by the specification is described below with reference to the accompanying drawings.

As described above, in the cash register scenario of a brick-and-mortar store, convenience and rapidity of other business operations related to user rights and interests besides payment are still to be improved. For example, in order to promote new products, some physical stores give a free sample for trial for users who enter the stores, but the user needs to take out the mobile phone to scan the two-dimensional code to obtain the sample; or after the user selects some commodities, when the user pays the cashier, the second user of the physical store sometimes pushes coupons, samples or gifts and the like to the current first user, and the first user is required to take out the mobile phone and scan the corresponding two-dimensional code to finish picking; for another example, the second user of the brick-and-mortar store may also prompt that the current first user may register as a member, and generally, the current first user needs to provide information that can prove or distinguish the user identity, such as a mobile phone number or a certificate number, or the registration can be completed by scanning the two-dimensional code through the mobile phone.

In view of this, embodiments of the present disclosure provide a method for pushing user rights and interests information, in which one or any combination of the above-mentioned business operations related to the user rights and interests can be completed through one biometric acquisition, such as one face image acquisition (i.e., one face brushing) or one voiceprint input, and in some embodiments, payment operations can also be completed together.

The push method can be executed independently or as an additional operation of the payment operation, so that the method is applicable to various payment scenes, such as an off-line physical store retail scene. Referring to fig. 1, in an application scenario of retail of an offline brick-and-mortar store, a terminal device 10 (client) is installed in the offline brick-and-mortar store and is in communication with a server 20 of a server, and the communication connection includes various wireless communication modes and wired communication modes capable of realizing information interaction.

Wherein the terminal device 10 is a terminal device supporting biometric collection, and as described from the perspective of the terminal device, with reference to fig. 2, the pushing method may include the following steps:

s201, collecting the biological characteristic information of the current first user; s202, determining user right information pushed by a current first user based on the biological characteristic information; s203, corresponding to the user rights information, displaying an operation entrance for receiving the corresponding user rights on a first interactive interface facing to the first user.

In the embodiment of the specification, the first user is a pushed party, and is generally a payer user; the second user is a pusher, typically a payee user, e.g. a cashier in a brick and mortar store or a payee in a face-to-face payment made on the basis of a portable terminal device.

The terminal device 10 may be a stand-alone device having both the biometric information collection function and the cash collection function, or may be a combination of a cash collection device and a terminal device supporting biometric collection, for example, a combination of a cash collection device such as a cash register or a POS device and a terminal device supporting biometric collection.

The biological characteristics comprise various physiological characteristics or behavior characteristics which can be used for identifying the identity of the user, and can comprise any one or more of human faces, voiceprints, fingerprints, palmprints, human ears, irises, palm veins and signatures.

For example, the voiceprint is a tone characteristic of the user, and the identity recognition is performed according to the voice by collecting the voice of the first user. In the voiceprint-based push method, remote voice acquisition can be supported, namely, the first user does not need to interact with the terminal equipment at a short distance, and interaction can be realized at a longer distance. Or, in another part of embodiments, the voiceprint and the face image can be combined to authenticate the identity of the user, and the identification accuracy is higher.

The terminal device supporting the biometric acquisition may include various biometric input devices, such as a POS supporting face recognition, a mobile phone supporting fingerprint recognition or voiceprint recognition, a vending machine supporting palm print recognition, and the like.

It should be noted that, in the embodiments of the present specification, the collection of the biometric information needs to be performed under the condition of authorization or permission of the user.

In this specification embodiment, the user right information may include: any one or more of coupon code, shopping coupon code, sample verification code, registered user code and point redemption goods code.

In S202, the user right information may be determined by the server or locally determined by the terminal device.

Generally, in order to protect the security of user data, the terminal device only has a biometric entry function, and often does not have a storage authority of template features, so the step of identifying the acquired biometric information needs to be executed at a server. And the server compares the biological characteristic information uploaded by the terminal equipment with the template characteristics for identification.

In some embodiments, the terminal device may send the collected biometric information to the server after the first user agrees to collect corresponding biometric features, for example, a voiceprint or a face image entered by the user, and determine, according to a preset allocation policy, user right information pushed by the current first user from the alternative user right information set. The distribution policy may be issued to the terminal device in advance by the server, for example, the distribution policy may be obtained when the terminal device enters a store, and corresponding user rights and interests, such as a coupon, are pushed to the current first user no matter whether the identification is successful. The alternative user interest information set can be pre-assigned by the server for each terminal device, for example, 100 quota coupons per day for each terminal device of the brick-and-mortar store, and so on.

In another embodiment, after the terminal device acquires the biometric information with the consent of the first user, an identification request containing the currently acquired biometric information is sent to the server, the server feeds back an identification result to the terminal device according to the identification request, and the terminal device determines the user interest information pushed by the current first user from the alternative user interest information set according to the identification result and a preset allocation strategy. For example, according to the allocation policy, the user rights are pushed to the first user only in case the identification is successful (i.e. the user identity information can be determined).

In another part of embodiments, after receiving the biometric information uploaded by the terminal device, the server identifies the biometric information, and after obtaining the identification result, the server does not issue the identification result to the terminal device, but allocates corresponding user right information to the current first user according to the identified account information of the current first user and a preset allocation strategy.

For example, referring to fig. 3, in an application scenario example corresponding to the flow shown in fig. 2, in an embodiment, the terminal device 10a supports collecting biometric information, for example, supports collecting a facial image and/or entering a voiceprint, presents, on the first interactive interface facing the first user U1, a prompt message prompting the first user U1 to enter a voiceprint or facial image information, collects a facial image or a spoken voice of the first user after the user clicks a "face brushing" or "voice" button, and determines user right information pushed to U1 according to the collected facial image or voice. For example, when the first user U1 selects the sound button, the terminal device 10a displays a prompt message "please read the next sentence" ". the speech" and then inputs the sound of the first user through the sound pickup device and uploads it to the server, and then the terminal device 10a determines the user right information pushed for the current first user U1 locally or by the server according to the distribution policy.

For another example, referring to fig. 4, another application scenario example corresponding to fig. 2, in another embodiment, the first user remotely interacts with the terminal device 10a installed in the brick-and-mortar store through the portable terminal device 10 b. The second user selects the sound button on the selection interface of the terminal device 10a instead of the first user, and then the terminal device 10b presents a prompt message "please read out the following sentence" to the first user: the terminal device 10b uploads the recorded voice information of the first user to the server, the server identifies the voice information, determines user right information pushed by the first user according to an identification result, and sends the user right information to the terminal device 10b, the terminal device 10b displays an operation entrance to the first user, clicks the coupon getting, and after the first user clicks the operation entrance, the remote getting of the coupon is completed, and the coupon can be got when the first user does not arrive at a site of an entity shop.

In order to facilitate understanding of the push method provided in the present specification, a human face image is taken as an example of the collected biometric features, and detailed description is provided below. Other types of biometric embodiments can be derived by analogy to those skilled in the art from the following examples based on face image implementation, and this description does not specifically recite.

In various embodiments based on face image expansion, on the user side, the terminal device is a terminal device supporting face brushing, and in some embodiments, the terminal device is further in data connection with a cash register. As mentioned above, the operation of pushing the user's rights may be performed independently of the payment operation or may be performed in conjunction with the payment operation.

In the following, several typical practical application scenarios are combined, according to the difference of the user side terminal device, whether the push operation is bound with the payment operation, and the execution sequence of the push operation relative to the payment operation, several typical embodiments are listed, and the user rights and interests push method provided in this specification is respectively explained from different angles.

A first scenario:

the first scenario includes a situation where a push operation of the user's interest is performed independently of the user's payment behavior, and generally more users who enter the store but do not generate payment behavior are targeted for the push. In this scenario, the execution main body on the user side may be a first terminal device supporting face brushing and having a client screen, or may be a second terminal device supporting face brushing and having only one interactive interface. An exemplary embodiment is listed below with a first terminal device with a client screen as an execution subject of a terminal side.

Example 1

In this embodiment, referring to fig. 5 and fig. 6a and 6b, the terminal device installed in a physical store is a first terminal device 11 with a passenger screen (secondary screen), where the first terminal device 11 includes a main screen 111 facing a second user U2 and a passenger screen 112 facing a first user U1, the passenger screen 112, i.e., the secondary screen for collecting face image information of the first user U1, is capable of interacting with the first user U1, and a camera 1121 for collecting a face image is disposed on the passenger screen 112. For the convenience of the following description, the interactive interface on the first terminal device client screen 112 is defined as a first interactive interface, and the interactive interface on the main screen is defined as a second interactive interface.

In this embodiment, the users who enter the store to trigger the face-brushing request are all referred to as first users to distinguish from the second users (i.e. payee users), and the first users include users who may not generate payment behaviors in this embodiment, and may include users who actually generate payment behaviors in another embodiment.

In a new product promotion period, a trial sample is given for each user entering the store for free, a first prompt message for triggering a face brushing request is displayed on a client screen 112 of the first terminal device, for example, an interactive interface as shown in fig. 7 is exemplarily displayed on the client screen 112, a first prompt message of 'face brushing receiving preference' is displayed at the lower right corner of the interactive interface, optionally, the first prompt message can also be used as a button for triggering the face brushing request by the current user, and the user clicks the first prompt message, so that the face brushing request can be triggered.

After a user enters the physical store, a commodity with an intention of purchase is not selected, but a prompt message of 'benefit for face brushing' is seen on a client screen of a first terminal device of a cash register, so that the user clicks a corresponding position of the 'benefit for face brushing' on the client screen 112, a request for face brushing is triggered, in response to the request for face brushing, the first terminal device starts to acquire face image information of the current user through a camera 1121 on the client screen, and displays an acquisition interface shown in fig. 8 on the client screen 112, after the acquisition of the face image information is successful, the first terminal device sends a first request containing the face image information to a server, and the first request is used for notifying the server to determine user right information pushed by the current user.

As an implementable manner, the first request carries an equipment identifier of the first terminal equipment of the small store, that is, an equipment ID (Identity document) of the first terminal equipment, after receiving the first request, the server of the server identifies the Identity of the current user according to the face image information contained in the first request, and if the identification is successful, the account information of the current user is determined, for example, the corresponding payment account information of the current user can be identified according to the face image information of the current user, so that the Identity of the user can be determined.

In practical applications, there is a case that the face image information of the current user cannot be identified, because the extracted face features cannot be matched with any face image feature in the database stored by the server, the user may not be a registered user of the payer, and may also be face image information that has never been acquired before.

At this time, the server should determine whether to push sample information for the current user according to an agreement with the small store in advance, for example, the small store and the server determine, through the communication in advance, that a corresponding push rule is that as long as the user enters the store, a sample can be given no matter the user can be identified or the user cannot be identified, the limit is 100 parts per day, and until the user is received, the server first checks whether there are remaining samples which are not received at this time, and if so, feeds back the corresponding sample information to the terminal device, that is, to the first terminal device at the terminal side, no matter the current user is the user can be identified or the user cannot be identified.

Wherein, the server inquires whether there are any remaining samples which are not picked up, and one implementation mode which can be adopted is as follows: the server allocates a code to each sample in advance, the sample information fed back to the terminal side is the code information of the sample, the server deletes the corresponding code or marks the corresponding code every time the terminal side successfully picks up one sample, and the server can determine the number of the codes which are not marked or deleted through traversal, namely the number of the remaining samples. Optionally, the sample information sent to the terminal device further includes information on the number of samples taken in the current day.

Optionally, when the last sample is reached, the user right information fed back to the terminal side by the server includes not only the sample coding information, but also prompt information used for representing that the sample has been received, for example, a check digit indicating that the current sample distribution sequence is 100 th is added after the sample is coded, the check digit is found after the first terminal device at the terminal side reads the code, and if the check digit value is 100, it is determined that the display of the "face brushing receiving preference" is stopped on the client screen.

It should be noted that, in this embodiment, the purpose of acquiring and sending the face image information to the server is not only to identify the user identity according to the face image information, but to trigger the server to determine whether to push the sample and the pushed sample code for the current user.

After receiving the user interest information sent by the server, the first terminal device at the terminal side displays, on a client screen (i.e., a first interactive interface) facing the first user, an operation entry for getting a corresponding sample, where, for example, the corresponding interactive interface may be as shown in fig. 9, where "free getting" is the corresponding operation entry. Optionally, the number of samples that have been picked up for the day is also displayed, for example, 150 samples are picked up for the day as shown in fig. 9.

And the user clicks the operation entrance to trigger a confirmation instruction for picking up the corresponding sample, at the moment, the first terminal equipment reads the corresponding sample code, and if the code reading is successful, the sample picking up is successful. Optionally, the first terminal device further marks the read sample code as read, and correspondingly displays a prompt message of successful picking on the client screen of the first terminal device, for example, a popup window "congratulatory joy, successful picking" as shown in fig. 10 may be displayed.

And then, the first terminal equipment sends an association request to the server, wherein the association request comprises the equipment identifier of the first terminal equipment and the user right code marked as being picked up in the picking-up process. After receiving the association request, the server at the server establishes association between the corresponding codes and the face image information in the push, or associates the corresponding codes to the account corresponding to the face image information, so that user interest information that each user has taken can be recorded, and when the user needs to query, the corresponding historical pickup information is displayed to the user, for example, as shown in fig. 9, "my card ticket" is displayed on the same interaction interface displaying an operation entry for picking up the corresponding user interest, and after the user clicks the "my card ticket", the various card ticket information that the user has historically picked up can be displayed.

In another implementation manner, the server refuses to push the sample for the user that cannot be identified according to a pre-agreement, at this time, the server determines that the user right information pushed for the current user is empty, and when the first terminal device at the terminal side receives the empty user right information, a sorry is displayed on the first interactive interface, that is, the passenger screen of the first terminal device, and the sample to be received is not found.

In this embodiment 1, in a first scenario, a user interest push is an example of an operation that is executed independently and not bound to a payment behavior, where a sample is only one of the user interests that can be pushed, and in this embodiment of the present specification, the user interest includes any one or any combination of a coupon, a sample/gift, a registered user, and a credit exchange; and the execution main body of the terminal side is not limited to the first terminal device, and may be any terminal device supporting face brushing. Referring to the above embodiment of pushing the sample, those skilled in the art can correspondingly obtain other embodiments in the first scenario, and the description is not specifically listed.

According to the description of the above embodiment, referring to fig. 11, a method for pushing user right information in a first scenario of this specification includes:

and S1101, in response to a face brushing request triggered by the first user U1 or the second user U2, acquiring the face image information of the U1 by the terminal equipment.

S1103: the terminal device sends a first request to the server.

S1105: in response to the first request, the server identifies U1, determines user entitlement information for the U1 push.

S1107: and the server sends the user right information to the terminal equipment.

And S1109, the terminal equipment shows an operation entrance for receiving the rights and interests of the user facing to the U1.

S1111: and receiving an acknowledgement instruction sent by the U1, and reading the current user right code.

Optionally, the method further includes S1112: success in picking is shown facing U1.

S1113: the terminal device sends an association request to the server.

S1115: the server associates the picked-up user entitlement code with the account of U1.

A second scenario:

the second scenario includes a situation that the user interest push is executed in association with the payment operation, and the payment is followed and the push is preceded. In the following, still taking the first terminal device 11 with the client screen as the execution subject of the terminal side, an exemplary embodiment in the second scenario is listed:

example 2

In this embodiment 2, the user right information is used as additional push information in the payment behavior process, that is, the push of the user right is executed in combination with the payment behavior.

Specifically, a brick-and-mortar store displays a first prompt message for triggering a face-brushing request on a client screen 112 (i.e., a first interactive interface) of a first terminal device for pushing a coupon for a first user who generates an actual payment behavior.

After a certain user selects the goods to be purchased and pays the payment to the cashier station, the first terminal device calculates the transaction amount of the current transaction according to the price of each goods entered by the second user, and displays a second prompt message for triggering a face-brushing request on a main screen 111 (i.e. a second interactive interface) facing the second user, for example, displays "please remind the customer" as shown in fig. 12 on the main screen: the sample check and sales code is taken when the user swipes the face, so that a small sample of the sanitary towel can be obtained, and the second prompt message can remind the second user U2 to inform the first user U1 of triggering a face swiping request; on the other hand, the method can also be used for reminding the second user U2 to actively trigger the face brushing request, and then prompting the user to acquire face image information towards the client 112 under the condition of obtaining the authorization permission of the first user U1. That is, in this embodiment, the face-brushing request may be triggered by either the first user or the second user.

At this time, the second user U2 is reminded that the first user U1 may have noticed the first prompt message on the client screen 112, and then the first user actively clicks the first prompt message on the client screen 112, for example, clicks "face brushing receive offer", or the cashier triggers a face brushing request through the first terminal device main screen and prompts the user to brush face on the client screen and receive offer.

Responding to a face brushing request triggered by a first user or a second user, acquiring the face image information of the current first user by a camera on a client screen, and after the acquisition is successful, sending a first request at least containing the face image information acquired currently to a server by first terminal equipment. Optionally, the first request further includes a device identifier of the first terminal device.

And the server receives the first request and identifies the identity information of the current first user according to the face image information in the first request. For example, as an implementation manner, the information of the account of the payment instrument corresponding to the current first user is confirmed according to the face image information.

And then, the server judges whether the current first user accords with the preset condition of pushing the coupon or not based on the currently received face image information, and if so, the coupon code pushed by the current first user is determined.

And whether the preset condition of the push coupon is met or not can be preset and stored in the server. The preset conditions of the user rights such as the pushing of the coupons can be specifically set according to actual pushing rules.

For example, the push rule may be: and all users who come to the cashier desk of the physical store and are ready to pay are taken as the pushing targets of the coupons, and the coupon quota pushed by each user is consistent. At this time, the server allocates a corresponding coupon code for each piece of received face image information.

For another example, for the reason already described in the previous embodiment, not all the acquired face image information can identify the identity information thereof, and as an implementable manner, the pushing rule may be: and all users who go to the cashier desk of the physical store and are ready to pay are taken as candidate pushing targets of the coupons, and only the users with identifiable identity information are pushed. For example, the first user only has the authority of being pushed the coupon when the corresponding payment account information can be identified by the currently acquired face image information. Under the condition, the server needs to verify the identity information of the current first user according to the face image information, and if the verification is passed, a corresponding coupon code is distributed to the current first user.

In another embodiment, the first request may also carry information of a transaction amount currently required to be paid by the first user, and after receiving the first request, the server allocates coupons with different denominations according to the transaction amount when determining the coupon pushed by the U1.

After determining the coupon code pushed by the current first user U1, the server generates corresponding user right information and sends the corresponding user right information to the terminal device of the physical store, namely the first terminal device. The user interest information comprises the equipment identifier carried in the first request and the coupon code distributed to the current first user.

The first terminal device receives the user right information sent by the server, and displays an operation entrance for getting the corresponding coupon on the client screen 112.

And currently, the first user clicks the operation entrance to send a confirmation getting instruction, the first terminal equipment reads the corresponding coupon code according to the received confirmation getting instruction, marks the read code as a getting instruction and displays a prompt message of successful getting on a client screen.

Further, the first terminal device sends an association request to the server, where the association request includes the device identifier of the first terminal device and the user right code marked as being taken by the push this time. And the server receives the association request, and associates the user interest code marked as being picked up to an account corresponding to the facial image information. For the face image information which cannot be identified, the server can allocate a temporary account, wherein the account corresponding to the face image information comprises the temporary account.

Therefore, when the first user successfully receives the coupon, the first terminal device re-determines the transaction amount required to be paid by the first user according to the preferential amount corresponding to the coupon.

And then, the first terminal equipment sends a first payment request to the server, wherein the first payment request comprises the transaction amount after the discount coupon is withheld and the equipment identification of the first terminal equipment. And after receiving the first payment result message, the first terminal device optionally displays the payment result message on a client screen (namely the first interactive interface) and displays the payment result message on a main screen (namely the second interactive interface) to the second user.

In practical application, there is a possible situation that, due to setting of a push rule or due to a communication failure or the like, a current first user fails to successfully receive a corresponding coupon, that is, the coupon is unsuccessfully received, at this time, a first terminal device at a terminal side sends a second payment request to a server side, where the second payment request includes an original transaction amount (that is, a transaction amount of an uncompacted coupon), and a device identifier of a self device. And the server responds to the second payment request, executes corresponding payment operation, feeds back a second payment result message to the first terminal equipment at the terminal side, and respectively displays the second payment result message on the main screen and the guest screen after the first terminal equipment receives the second payment result message.

Or, the payment result message may prompt the first user or the second user in a voice broadcast manner.

The embodiment 2 enumerates a feasible scheme that coupon pushing and payment are executed in a binding manner, and payment is carried out later and coupon is carried out earlier. The execution main body is not limited to the first terminal device, but may be any other terminal device supporting face brushing, for example, the execution main body may also be the second terminal device. The user rights are not limited to coupons, and may be any one of receiving samples/gifts, becoming registered users, exchanging points, or any combination of several user rights including receiving coupons. A person skilled in the art can correspondingly obtain a plurality of other embodiments in the second scenario according to the description of the above embodiments.

Referring to fig. 13, corresponding to a second scenario, the method for pushing user right information provided by the present specification includes:

s1301, in response to a face brushing request triggered by the first user U1 or the second user U2, the terminal device collects face image information of U1.

S1303: the terminal device sends a first request to the server.

S1305: in response to the first request, the server identifies U1, determines user entitlement information for the U1 push.

In this scenario, the server may determine the user interest information pushed for U1 in one or more of the following ways:

when the account information meets a first preset condition of pushing the coupon codes, determining the coupon codes pushed by a current first user;

when the account information meets a second preset condition of pushing the sample verification and cancellation code, determining the sample verification and cancellation code pushed by the current first user;

when the account information does not belong to the registered user recorded by the terminal equipment and accords with a third preset condition of becoming the registered user, determining a registered account code pushed by the current first user;

and when the account information meets a fourth preset condition of point trading, determining a point trading goods code pushed by the current first user.

S1307: and the server sends the user right information to the terminal equipment.

And S1309, the terminal equipment shows an operation entrance for getting the user rights to the U1.

S1311: and receiving an acknowledgement instruction sent by the U1, and reading the current user right code.

Optionally, the method further includes S1313: success in picking is shown facing U1.

S1313: the terminal device sends an association request to the server.

S1315: the server associates the picked-up user entitlement code with the account of U1.

S1317: and if the user interest is successfully received, the terminal equipment determines the transaction amount again and sends a first payment request to the server.

Or, including S1318, the terminal device sends the second payment request to the server if the user interest obtaining fails.

S1319: the server executes the payment operation corresponding to the first payment request or the second payment request.

S1321: and the server feeds back the first payment result message or the second payment result message to the terminal equipment.

Optionally, as an implementable mode, the method further includes:

s1322: the first payment result message or the second payment result message is presented to the U1.

S1323: the first payment result message or the second payment result message is presented to the U2.

In the above embodiment, the first terminal device sends the first request at least including the face image information to the server after acquiring the face image information, the server distributes the user right information pushed by the current first user according to the face image information and sends the user right information to the first terminal device, and the first terminal device determines the user right information sent by the server as the user right information pushed by the current first user.

That is, in some embodiments, the determination of the user right information is performed by the server, and in another embodiment, the user right information pushed for the current first user may also be determined locally by the terminal device in the following manner: for example, when the allocation policy is that the user can be taken by entering a store, after it is determined that the face image information of the current first user is completely acquired, a piece of user right information which is not taken, for example, a set of trial samples, is selected from the alternative user right information set locally stored in the terminal device and is used as the user right information pushed by the current first user. Or, an identification request containing face image information may be sent to the server, and according to an identification result fed back by the server for the identification request, user right information pushed for the current first user is determined from an alternative user right information set locally stored in the terminal device.

According to various embodiments in the first and second scenarios, referring to fig. 14, from the perspective of a terminal device, the user right information pushing method provided by the present specification includes:

s1401: and responding to the face brushing request, and acquiring the face image information of the current first user.

S1402: and determining user right information pushed by the current first user based on the face image information.

S1403: and corresponding to the user rights information, displaying an operation entrance for receiving the corresponding user rights on a first interactive interface facing the first user.

According to various embodiments in the first and second scenarios, referring to fig. 15, when the user right information pushed to the current first user is determined by the server, the user right information pushing method provided in this specification is described from the server perspective, and includes:

s1501: receiving a first request sent by terminal equipment supporting face brushing, wherein the first request at least comprises face image information collected by a current first user.

S1502: and determining user right information pushed by the current first user according to the face image information.

S1503: and sending the user right information to the terminal equipment so that the terminal equipment displays an operation entrance for receiving the corresponding user right.

A third scenario:

the third scenario also corresponds to a situation where the user interest push and the payment operation are executed in a binding manner, and is different from the second scenario in that the payment operation is performed first and the user interest push is performed later in the third scenario.

In the following, the second terminal device is taken as an execution subject of the terminal side, and an exemplary embodiment in a third scenario is listed again:

example 3

In this embodiment 3, unlike the first terminal device with the client screen, referring to fig. 16a and 16b, the second terminal device 12 has only one interactive interface 121 (also defined as a first interactive interface), and a camera 122 is disposed above the first interactive interface for collecting facial image information.

In this embodiment, a prompt message for reminding the user that the face-brushing request can be triggered is displayed on the first interactive interface 121 of the second terminal device, for example, "face-brushing available coupon", "face-brushing registered as member available coupon" and the like displayed on the interactive interface of the second terminal device.

When the current first user clicks "swipe registration as a member retrievable coupon", the second terminal device 12 collects face image information of the current first user in response to the swipe request, and sends a second request to the server, where the second request includes the currently collected face image information and a third payment request. Optionally, the second request further carries a device identifier of the second terminal device.

And after receiving a second request sent by the terminal equipment supporting face brushing, the server executes payment operation corresponding to the third payment request according to the face image information in the second request. That is, the payment operation for the current first user is completed first, and then, according to the face image information in the second request, the information such as the registered user ID pushed for the current first user is determined.

Specifically, the server identifies the face image information carried in the second request to obtain account information corresponding to the face image information and capable of representing the identity of the current first user, for example, the information of the account of the payment bank.

In this embodiment, as an implementable manner, for face image information that cannot identify identity information, a feedback message indicating that identification fails is sent to the second terminal device on the terminal side, and after receiving the feedback message, the second terminal device displays a prompt message indicating that identification fails on the first interactive interface, and at this time, the second terminal device on the terminal side may enter a program for manually registering a user.

For the face image information capable of recognizing the corresponding account information, a registered user ID corresponding to the device identifier of the second terminal device on the terminal side is assigned, and the device identifier of one terminal device may correspond to a plurality of registered user IDs, that is, a plurality of registered users are provided under one physical store.

And then, the server generates corresponding user right information and sends the user right information to a second terminal device with a corresponding device identifier on the terminal side, wherein the user right information comprises a third payment result message corresponding to the third payment request, a registered user ID pushed by the current first user and the device identifier of the second terminal device carried in the second request. Optionally, the user right information further includes discount information or benefit information after becoming a registered user.

After receiving the user interest information containing the user registered user ID sent by the server, the second terminal device displays the third payment result message and the operation entry for getting the corresponding registered user ID on the first interactive interface, for example, may display "becoming a registered member of the small store free" as shown in fig. 17 for the operation entry, and as an implementable manner, also displays some preferential information after becoming a registered user of the physical store, such as discount information and receivable coupon information, etc., on the first interactive interface.

The first user who has paid at present clicks the operation entrance on the first interactive interface, sends out a confirmation instruction for getting the ID of the registered user, at this time, the second terminal device reads the corresponding ID of the registered user, locally stores the ID of the registered user, and sends an association request to the server, wherein the association request comprises the ID of the registered user, the user rights and interests bound with the registered user and the device identification of the second terminal device.

And after receiving the association request, the server associates the account information corresponding to the facial image information with the registered user ID and the user rights and interests bound with the registered user ID together, so that the user rights and interests such as corresponding coupons can be received next time the user enters the store again or pays.

In a third scenario, the executing entity at the terminal side is not limited to the second terminal device, but may be any other terminal device supporting face-brushing payment, and this embodiment 3 only takes as an example the user right to become a registered user, and likewise, in the third scenario, the user right includes any one or any combination of receiving a coupon, a shopping coupon, receiving a sample/gift, becoming a registered user, and trading points, for example, the user right may be receiving the coupon and sample at the same time by face-brushing once, or receiving the corresponding coupon at the same time by a registered user becoming a small store by face-brushing once, and so on. It can be seen that, in the third scenario, the user interest pushing method provided in this specification also includes multiple embodiments, and those skilled in the art may correspondingly obtain embodiments in other third scenarios according to the above embodiments.

According to the above-mentioned embodiment under the third scenario, referring to fig. 18, the present specification provides a user interest pushing method, including:

s1801: in response to the face brushing request, the terminal device collects face image information of the current first user U1.

S1803: the terminal device sends a second request to the server, wherein the second request comprises the facial image information of the U1 and a third payment request.

S1805: the server performs the payment operation corresponding to the third payment request and determines the user rights information pushed against U1.

Specifically, the server may determine the user right information pushed for the U1 in one or more of the following ways:

when the account information and/or the payment operation corresponding to the third payment request meet a first preset condition for pushing the coupon code, determining the coupon code pushed by the current first user;

when the account information and/or the payment operation corresponding to the third payment request meet a second preset condition for pushing the sample verification and cancellation code, determining the sample verification and cancellation code pushed by the current first user;

when the account information and/or the payment operation corresponding to the third payment request do not belong to the registered user recorded by the terminal device and meet a third preset condition of becoming the registered user, determining a registered account code pushed by the current first user;

and when the account information and/or the payment operation corresponding to the third payment request meet a fourth preset condition of point trading, determining a point trading goods code pushed by the current first user.

S1807: and the server sends the user right information and the third payment result message to the terminal equipment.

S1809: and the terminal equipment receives a third payment result message and user interest information sent by the server, displays the third payment result information on a first interactive interface facing the U1 and draws an operation entry corresponding to the user interest.

S1811: the terminal device reads the user entitlement code.

Optionally, the method further includes S1812: the user faces to the U1 to show that the pickup is successful, or the user prompts the pickup to be successful through voice broadcasting.

S1813: the terminal device sends an association request to the server.

S1815: the server associates the picked-up user entitlement code with the account of U1.

According to the above-mentioned embodiment in the third scenario, referring to fig. 19, the user right pushing method provided by the present specification is described from the perspective of a terminal device, and includes:

s1901: and responding to the face brushing request, and acquiring the face image information of the current first user.

S1902: and sending a second request to a server, wherein the second request comprises the face image information and a third payment request.

S1903: and receiving a feedback message sent by a server, wherein the feedback message comprises a third payment result message corresponding to the third payment request and user right information which is determined according to the face image information and is pushed by the current first user.

S1904: and displaying the third payment result information and drawing the corresponding operation entrance of the user rights on a first interactive interface facing the first user.

According to the above-described embodiment in the third scenario, referring to fig. 20, the user right pushing method provided by the present specification is described from the perspective of a server, and includes:

s2001: and receiving a second request sent by the terminal equipment supporting face brushing, wherein the second request comprises the face image information of the current first user and a third payment request.

S2002: and executing payment operation corresponding to the third payment request according to the face image information, and determining user right information pushed by the current first user.

S2003: and sending a second feedback message to the terminal equipment, wherein the second feedback message comprises a third payment result message corresponding to the third payment request and the user interest information, so that the terminal equipment displays the third payment result message and receives a corresponding entry of the user interest.

A fourth scenario:

unlike the first three scenarios, the fourth scenario of the present specification focuses on the case where the terminal device on the terminal side implements the corresponding scheme by two execution bodies interacting with each other. An exemplary embodiment in this scenario is listed below.

Example 4

In embodiment 4, on the terminal side, the cash register device performs data interaction with a terminal device supporting face brushing, such as a second terminal device, so as to implement the steps on the terminal side in the user interest information pushing method. For example, referring to fig. 21, one possible combination of the terminal side in this scenario is: the second terminal device 12 is connected to the first terminal device 13 without the guest screen via a USB data line. The present embodiment is explained from the perspective of a terminal device such as a second terminal device that supports face brushing.

Some physical stores want to keep the cash register function of the original cash register device when beginning to use the face-brushing terminal device such as the second terminal device, so in the cash register scenes of many physical stores, the face-brushing terminal device such as the second terminal device is connected with the cash register device through the USB interface to perform data interaction. The cash register device includes a cash register device with a cash register function, and a POS machine, and may be, for example, a first terminal device without a customer screen.

The second terminal device is combined with the first terminal device without the client screen to serve as an execution subject of the terminal side, and the pushed user right is used for expanding the description of the coupon.

In this embodiment, the interaction between the terminal side and the server may refer to the above embodiments, and details are not described in this embodiment.

Different from the foregoing embodiment, at the terminal side, as an implementable manner, the second terminal device receives a first message prompt instruction sent by the cash register device, and displays, on the first interactive interface, a first prompt message for prompting the current first user to trigger a face brushing request. That is, in an implementation manner, whether the first prompt message is displayed on the first interactive interface of the second terminal device is controlled by a corresponding instruction of the cash register device.

And after the second terminal device displays the operation entrance for receiving the corresponding user rights and interests on the first interactive interface, when the user rights and interests are successfully received, the second terminal device sends the preferential amount corresponding to the received user rights and interests to the cash register device, so that the cash register device deducts the preferential amount corresponding to the coupon, and the current transaction amount required to be paid by the first user is re-determined.

It should be noted that, in this embodiment, as an implementable manner, the cash registering related tasks such as scanning the price of the goods, calculating the transaction amount, and the like are all performed by the cash registering device, and the related operations other than cash registering, such as communicating with the server, are all performed by the second terminal device.

For example, when the user interest is successfully obtained, the second terminal device sends a first payment request to the server, where the first payment request includes the transaction amount redetermined by the cash register device and the device identifier of the second terminal device itself. And after receiving the first payment request, the server executes corresponding payment operation and feeds back the first payment result message, and the second terminal equipment receives the first payment result message and displays the first payment result message on the first interactive interface. When the first user determines that the user interest obtaining fails, the following operations may refer to the above embodiments, and are not described herein again.

In the fourth scenario, as in the foregoing embodiments in the first to third scenarios, the method also includes a plurality of situations, such as payment prior, user interest push, and user interest push, and the like, for example, in the case of payment prior, the signal interaction flow diagram of the corresponding embodiment is shown in fig. 22, and the method includes:

s2201: in response to the face brushing request, the terminal device collects face image information of the current first user U1. The face brushing request can be directly triggered by the first user U1 through the face brushing terminal device, or can be triggered by the second user U2 through the cash register device, and then the cash register device sends the face brushing request to the face brushing terminal device.

S2203: and the face brushing terminal equipment sends a second request to the server, wherein the second request comprises the facial image information of the U1 and a third payment request.

S2205: the server performs the payment operation corresponding to the third payment request and determines the user rights information pushed against U1.

S2207: and the server sends the user right information and the third payment result message to the terminal equipment.

S2209: and the face brushing terminal equipment receives a third payment result message and user interest information sent by the server, displays the third payment result information on a first interactive interface facing the U1 and draws an operation entry corresponding to the user interest.

S2210: and the face brushing terminal sends a third payment result message to the cash register. The cash register device displays the third payment result message on a display interface or a user interaction interface of the cash register device.

S2211: and reading the user right code by the face brushing terminal equipment according to the confirmation fetching instruction sent by the first user.

Optionally, the method further includes S2212: the face brushing terminal device faces the U1 to show that the picking is successful, or the picking is prompted to be successful through voice broadcasting.

S2213: and the face brushing terminal equipment sends an association request to the server.

S2215: the server associates the picked-up user entitlement code with the account of U1.

Example 5

In the application scenario described in embodiment 4, at the terminal side, the first terminal device without the client screen (equivalent to the cash register) and the terminal device supporting face brushing implement the process at the terminal side through data interaction, which is different from embodiment 4 in that the present embodiment is set forth from the perspective of the cash register devices such as the first terminal device without the client screen.

The first terminal device without the client screen sends a first message prompt instruction to the face brushing terminal device, so that the face brushing terminal device, for example, the second terminal device, displays a third prompt message for prompting the first user to trigger the face brushing request on a third interactive interface 121 of the face brushing terminal device, or displays a fourth prompt message for prompting the second user to trigger the face brushing request on a display device or a fourth interactive interface of the first terminal device without the client screen, for example, displays "please remind the customer, the face brushing can receive a discount".

After the face brushing request is triggered, the first terminal device without the client screen collects face image information of the current first user through the face brushing terminal device, and sends the first request to the server side. The first request carries the device identifier of the first terminal device.

In this embodiment, the interaction between the terminal side and the server and the steps executed by the server side may refer to the above embodiments, which are not described in detail in this embodiment.

It should be mentioned that, in the present embodiment, operations related to cash collection and communication with the server and interaction with the second user are performed by the first terminal device, and operations related to face brushing and interaction with the first user are performed by the face brushing terminal device.

For example, the first terminal device needs to receive a confirmation fetching instruction sent by the current first user through the face brushing terminal device, then reads the corresponding user right code, marks the user right code as being fetched, and sends a second message prompting instruction to the face brushing terminal device after the user right is successfully fetched, so that the face brushing terminal device displays a prompt message of successful fetching on the third interactive interface.

In the same way as embodiment 4, in the fourth scenario, when the description is performed from the perspective of the cash register device, the method also includes multiple situations of paying first, pushing user right later, pushing user right first, paying second, and the like, where a signal interaction flow chart of the corresponding embodiment in the situations of pushing first and paying second is shown in fig. 23, and the method includes:

s2301, in response to a face brushing request triggered by the first user U1 or the second user U2, the face brushing terminal device collects face image information of the U1. When the face brushing request is triggered by the U2, the cash register device is required to send a face brushing request to the face brushing terminal device.

S2302: the face brushing terminal device sends face image information to the cash register device.

S2303: the cashier device sends a first request to the server.

S2305: in response to the first request, the server identifies U1, determines user entitlement information for the U1 push.

S2307: the server sends the user rights information to the cash register device.

S2308: the cashier device sends the user right information to the face brushing terminal device.

S2309, the face brushing terminal device shows an operation entrance for receiving the rights and interests of the user facing to the U1.

S2311: and the face brushing terminal equipment receives the confirmation fetching instruction sent by the U1 and reads the current user right code.

Optionally, the method further includes step S23121: success in picking is shown facing U1.

S23122: the face-brushing terminal device sends a pickup message to the cash register device to prompt the cash register device to send an association request.

S2313: the cashier device sends an association request to the server.

S2315: the server associates the picked-up user entitlement code with the account of U1.

S2317: and if the user interest is successfully received, the cash register device determines the transaction amount again and sends a first payment request to the server.

S2323: the server executes the payment operation corresponding to the first payment request.

S2321: the server feeds back the first payment result message to the cash register device.

Optionally, as an implementable mode, the method further includes:

s2322: the cashier device presents a first payment result message to the U2.

S2323: and the cashier equipment forwards the first payment result message to the face brushing terminal equipment.

S2324: the face brushing terminal device presents the first payment result message to the U1.

According to the above embodiment 5 and other related embodiments, referring to fig. 24, the user right information pushing method provided by the present specification, in a fourth scenario, when described from the perspective of the cash register device on the terminal side, includes:

s2401: and receiving the face image information of the current first user, which is acquired by the face brushing terminal equipment.

S2402: and sending a first request at least containing the face image information to a server so that the server determines user right information pushed by a current first user according to the face image information.

S2403: and displaying an operation entry for receiving the corresponding user rights and interests on the third interactive interface through the face brushing terminal equipment according to the user rights and interests information sent by the server.

Wherein, for the situation that the payment is prior and the payment is pushed later, when correspondingly described from the perspective of the cash register device at the terminal side, the method comprises the following steps: in response to the face brushing request, acquiring face image information of a current first user through face brushing terminal equipment; sending a second request to the server, wherein the second request comprises the face image information and a third payment request; receiving a feedback message sent by the server, wherein the feedback message comprises a third payment result message corresponding to a third payment request and user right information which is determined according to the currently acquired face image information and is pushed by a current first user; and displaying the third payment result information and drawing the corresponding operation entrance of the user rights and interests on a first interactive interface facing the first user through the face brushing terminal equipment.

According to the foregoing embodiment 5 and other related embodiments, referring to fig. 25, the user right information pushing method provided by the present specification, in a fourth scenario, when described from a server perspective, includes:

s2501: receiving a first request sent by a cash register device, wherein the first request at least comprises face image information collected by a current first user.

S2502, determining user right information pushed by the current first user according to the face image information.

S2503: and sending the user rights information to a cash register so that the cash register informs corresponding face brushing terminal equipment of displaying an operation entrance for receiving the corresponding user rights.

Based on the same inventive concept, in combination with an embodiment of another aspect, an embodiment of this specification further provides a terminal device, where the terminal device supports collecting a biometric feature, and referring to fig. 26, the terminal device 260 includes:

a first collecting unit 2601 configured to collect biometric information of a current first user.

A first determining unit 2602 configured to determine, based on the collected biometric information, user interest information pushed for the current first user.

The first presenting unit 2603 is configured to present, on the first interactive interface facing the first user, an operation entry for receiving the corresponding user interest, corresponding to the collected user interest information.

Based on the same inventive concept, in combination with an embodiment of another aspect, an embodiment of this specification further provides a terminal device supporting face brushing, and referring to fig. 27, the terminal device 270 specifically includes:

the second acquisition unit 2701 is configured to respond to the face brushing request and acquire the face image information of the current first user; a second determining unit 2702, configured to determine, based on the face image information, user right information pushed for a current first user; the second presentation unit 2703 is configured to present, on the first interactive interface facing the first user, an operation entry for receiving the corresponding user right corresponding to the user right information.

Based on the same inventive concept, in combination with an embodiment of another aspect, the present specification further provides a server supporting face recognition, and referring to fig. 28, the server 280 specifically includes:

a first receiving unit 2801 configured to receive a first request sent by a terminal device that supports face brushing, where the first request includes at least face image information acquired for a current first user; a third determining unit 2802 configured to determine, from the face image information, user right information pushed by the current first user; a first sending unit 2803, configured to send the user right information to the terminal device, so that the terminal device displays an operation entry for receiving the corresponding user right.

Based on the same inventive concept, in combination with an embodiment of another aspect, the present specification further provides a terminal device supporting face brushing, and referring to fig. 29, the terminal device 290 specifically includes:

a third collecting unit 2901 configured to collect face image information of the current first user in response to the face brushing request; a second sending unit 2902 configured to send a second request to a server, the second request including the face image information and a third payment request; a second receiving unit 2903, configured to receive a feedback message sent by the server, where the feedback message includes a third payment result message corresponding to the third payment request, and user right information determined according to the facial image information and pushed by the current first user; a third displaying unit 2904 configured to display the third payment result information and receive an operation entry of the corresponding user right on the first interactive interface facing the first user.

Based on the same inventive concept, in combination with an embodiment of another aspect, the present specification further provides a server supporting face recognition, and referring to fig. 30, the server 300 specifically includes:

a third receiving unit 3001, configured to receive a second request sent by a terminal device supporting face brushing, where the second request includes face image information of a current first user and a third payment request; a payment unit 3002, configured to perform a payment operation corresponding to the third payment request according to the face image information, and determine user right information pushed by the current first user; a third sending unit 3003, configured to send a second feedback message to the terminal device, where the second feedback message includes a third payment result message corresponding to the third payment request and the user interest information, so that the terminal device displays the third payment result message and receives an entry of a corresponding user interest.

Based on the same inventive concept, in combination with an embodiment of yet another aspect, the present specification further provides a cash register device, where the cash register device performs data interaction with a face brushing terminal device including a third interactive interface, and referring to fig. 31, the cash register device 310 specifically includes:

a fourth acquisition unit 3101 configured to receive face image information of the current first user acquired by the face brushing terminal device; a fourth sending unit 3102, configured to send a first request including at least the facial image information to a server, so that the server determines, according to the facial image information, user right information pushed by the current first user; the first interaction unit 3103 is configured to display, on the third interaction interface, an operation entry for receiving the corresponding user right through the face brushing terminal device according to the user right information sent by the server.

Based on the same inventive concept, in combination with an embodiment of yet another aspect, the present specification further provides a cash register device, where the cash register device performs data interaction with a face brushing terminal device including a third interactive interface, and referring to fig. 32, the cash register device specifically 320 includes:

a fifth collecting unit 3201, configured to collect, in response to a face brushing request, face image information of a current first user through the face brushing terminal device; a fifth sending unit 3202, configured to send a second request to a server, where the second request includes the face image information and a third payment request; a fourth receiving unit 3203, configured to receive a feedback message sent by a server, where the feedback message includes a third payment result message corresponding to the third payment request, and user right information that is determined according to the facial image information and is pushed by a current first user; the second interaction unit 3204 is configured to display the third payment result information and receive an operation entry of a corresponding user right on a first interaction interface facing the first user through the face brushing terminal device.

Based on the same inventive concept, in combination with an embodiment of a further aspect, the present specification further provides a computer-readable storage medium having a computer program stored thereon, wherein when the computer program is executed in a computer, the computer is caused to perform the method according to any one of the above embodiments.

Based on the same inventive concept, in combination with an embodiment of a further aspect, the present specification further provides a computing device, including a memory and a processor, where the memory stores executable codes, and the processor executes the executable codes to implement the method according to any of the above embodiments.

Those skilled in the art will recognize that, in one or more of the examples described above, the functions described in this invention may be implemented in hardware, software, firmware, or any combination thereof. When implemented in software, the functions may be stored on or transmitted over as one or more instructions or code on a computer-readable medium.

The above-mentioned embodiments, objects, technical solutions and advantages of the present invention are further described in detail, it should be understood that the above-mentioned embodiments are only exemplary embodiments of the present invention, and are not intended to limit the scope of the present invention, and any modifications, equivalent substitutions, improvements and the like made on the basis of the technical solutions of the present invention should be included in the scope of the present invention.

Claims

1. A user interest information pushing method, wherein an execution subject of the method is a terminal device supporting biometric collection, and the method comprises the following steps:

collecting the current biological characteristic information of a first user;

determining user interest information pushed for the current first user based on the biological characteristic information;

and displaying an operation entry for receiving the corresponding user rights on a first interactive interface facing the first user corresponding to the user rights information.

2. The method of claim 1, wherein the biometric features comprise any one or combination of: face, voice print, fingerprint, palm print, ear, iris, palm vein.

3. A user interest information pushing method is characterized in that an execution subject of the method is a terminal device supporting face brushing, and the method comprises the following steps:

responding to a face brushing request, and collecting face image information of a current first user;

determining user right information pushed by a current first user based on the face image information;

4. The method of claim 3, wherein determining user interest information pushed for a current first user based on the facial image information comprises:

and after the face image information of the current first user is determined to be completely acquired, determining user right information pushed by the current first user from the alternative user right information set locally stored in the terminal equipment.

5. The method of claim 3, wherein determining user interest information pushed for a current first user based on the facial image information comprises:

sending an identification request containing the face image information to a server;

and determining the user right information pushed by the current first user from the alternative user right information set locally stored in the terminal equipment according to the identification result fed back by the server aiming at the identification request.

6. The method of claim 3, wherein determining, based on the face image information, user interest information pushed for a current first user comprises:

and sending a first request at least containing the face image information to a server so that the server distributes user right information pushed by the current first user according to the face image information and determines the user right information sent by the server as the user right information pushed by the current first user.

7. The method of claim 3, wherein the terminal device further comprises a second interactive interface facing a second user;

before the face image information of the current first user is collected, the method further comprises the following steps:

displaying a first prompt message for prompting the current first user to trigger the face brushing request on the first interactive interface; and/or the presence of a gas in the gas,

and displaying a second prompt message for prompting a second user to trigger the face brushing request on the second interactive interface.

8. The method of claim 6, wherein after presenting the operational portal to receive the user interest, further comprising:

receiving a confirmation fetching instruction triggered by clicking the operation entrance;

and determining that the user rights and interests are successfully obtained.

9. The method according to claim 8, wherein the first request further carries an equipment identifier of the terminal equipment, and the user right information issued by the server includes a user right code corresponding to the equipment identifier;

determining that the user interest gain is successful, comprising:

and reading the user right code from the user right information, and marking the read user right code as received.

10. The method of claim 9, wherein after marking the read user interest code as earned, further comprising:

and sending an association request to a server, wherein the association request comprises the equipment identification and the user right code marked as being extracted.

11. The method of claim 9, wherein after marking the read user interest code as earned, further comprising:

and displaying a prompt message of successful picking on the first interactive interface.

12. The method of claim 8, wherein after determining that the user interest gain is successful, further comprising:

re-determining the transaction amount according to the preferential amount corresponding to the user rights;

sending a first payment request to the server, wherein the first payment request comprises the transaction amount and the equipment identifier of the terminal equipment, so that the server executes payment operation corresponding to the first payment request;

and receiving a first payment result message fed back by the server corresponding to the first payment request, and displaying the first payment result message on the first interactive interface.

13. The method of claim 3, wherein after presenting the operational portal to receive the corresponding user interest, further comprising:

when the user rights and interests are determined to be unsuccessfully received, sending a second payment request to the server, wherein the second payment request comprises the original transaction amount and the equipment identifier of the terminal equipment, so that the server executes the payment operation corresponding to the second payment request;

and receiving a second payment result message fed back by the server corresponding to the second payment request, and displaying the second payment result message on the first interactive interface.

14. The method according to claim 3, wherein the face-brushing enabled terminal device is in data interaction with a cash register device;

and displaying a first prompt message for prompting the current first user to trigger the face brushing request on the first interactive interface according to a first message prompt instruction sent by the cash register device.

15. The method according to claim 3, wherein the face-brushing enabled terminal device is in data interaction with a cash register device;

when the user rights and interests are determined to be successfully received, sending the preferential amount corresponding to the user rights and interests to the cash register device so that the cash register device can determine the transaction amount again;

sending a first payment request to the server, wherein the first payment request comprises the transaction amount and the equipment identifier of the face brushing terminal equipment, so that the server executes payment operation corresponding to the first payment request;

16. The method according to claim 3, wherein the face-brushing enabled terminal device is in data interaction with a cash register device;

when the user rights and interests are determined to be unsuccessfully received, sending a second payment request to the server according to the original transaction amount acquired from the cash register device, wherein the second payment request comprises the original transaction amount and the device identification of the face brushing terminal device, so that the server executes payment operation corresponding to the second payment request;

17. The method of any one of claims 3 to 16, wherein the user interests include any one or any combination of coupons, tickets, samples, becoming registered users, points redeeming goods;

the operation entry for receiving the corresponding user right is displayed, and the operation entry specifically comprises the following steps:

and displaying any one or any combination of a coupon code, a shopping coupon code, a sample verification and sale code, a registered user code and a point redemption goods code.

18. A user interest information pushing method, wherein an execution subject of the method is a server supporting face recognition, and the method comprises the following steps:

receiving a first request sent by terminal equipment supporting face brushing, wherein the first request at least comprises face image information collected by a current first user;

determining user right information pushed by a current first user according to the face image information;

and sending the user right information to the terminal equipment so that the terminal equipment shows an operation entrance for receiving the corresponding user right for the first user.

19. The method according to claim 18, wherein the first request further carries an equipment identifier of the terminal equipment, and the user right information further carries a user right code corresponding to the equipment identifier;

after the user right information is sent to the terminal device, the method further includes:

receiving an association request sent by the terminal equipment, wherein the association request comprises the equipment identification and the user right code marked as being extracted;

and associating the user interest code marked as being received to an account corresponding to the face image information.

20. The method of claim 18, wherein after transmitting the user rights information to the terminal device, further comprising:

receiving a first payment request sent by the terminal equipment, wherein the first payment request comprises a transaction amount which is re-determined after the current first user successfully receives the user interest and an equipment identifier of the terminal equipment;

acquiring a bound collection account according to the equipment identifier, and transferring the transaction amount to the collection account by a payment account corresponding to the facial image information;

and sending a first payment result message corresponding to the first payment request to the terminal equipment.

21. The method of claim 18, wherein after transmitting the user rights information to the terminal device, further comprising:

receiving a second payment request sent by the terminal device, wherein the second payment request comprises an original transaction amount after the current first user fails to receive the user right and the device identification of the terminal device;

determining a bound collection account according to the equipment identification, and transferring the transaction amount to the collection account through a payment account corresponding to the facial image information;

and sending a second payment result message corresponding to the second payment request to the terminal equipment.

22. The method of any one of claims 18 to 21 wherein the user interests include any one or any combination of coupons, tickets, samples, becoming registered users, points redeeming goods.

23. The method of claim 22, wherein determining, according to the face image information, user right information pushed for a current first user includes:

and identifying account information of the current first user according to the face image information, and determining a user right code pushed by the current first user when the account information meets a preset condition of pushing the user right.

24. The method according to claim 23, wherein when the account information meets a preset condition of a pushed user interest, determining a user interest code pushed for the current first user specifically includes at least one of:

when the account information accords with a first preset condition of pushing a coupon or a shopping coupon, determining a coupon code or a shopping coupon code pushed by the current first user;

when the account information meets a second preset condition for getting samples, determining a sample verification and cancellation code pushed by the current first user;

when the account information does not belong to the registered user recorded by the terminal equipment and accords with a third preset condition of becoming a registered user, determining a registered account code pushed by the current first user;

25. A user interest information pushing method is characterized in that an execution subject of the method is a terminal device supporting face brushing, and the method comprises the following steps:

sending a second request to a server, wherein the second request comprises the face image information and a third payment request;

receiving a feedback message sent by a server, wherein the feedback message comprises a third payment result message corresponding to the third payment request and user right information which is determined according to the face image information and is pushed by a current first user;

and displaying the third payment result information and drawing the corresponding operation entrance of the user rights on a first interactive interface facing the first user.

26. The method of claim 25, wherein the third payment request includes a transaction amount and a device identifier of the terminal device, so that the server determines a bound collection account according to the device identifier, and transfers the transaction amount to the collection account through a payment account corresponding to the facial image information.

27. The method of claim 25, wherein the terminal device further comprises a second interactive interface facing a second user;

displaying a first prompt message for prompting a first user to trigger the face brushing request on the first interactive interface; and/or the presence of a gas in the gas,

28. The method of claim 25, wherein after presenting the operational portal to receive the user interest, further comprising:

and determining that the user rights and interests are successfully obtained.

29. The method according to claim 28, wherein the second request further carries an equipment identifier of the terminal equipment, and the user right information includes a user right code corresponding to the equipment identifier;

the determining that the user rights and interests are successfully obtained comprises:

reading the user right code from the user right information, and marking the read user right code as received;

and sending an association request to a server, wherein the association request comprises the user right code marked as being received and the equipment identification.

30. The method of claim 28, wherein upon determining that the user interest gain is successful, further comprising:

31. The method of any one of claims 25 to 30, wherein the user interests include any one or any combination of coupons, samples, becoming registered users, redeeming points for goods;

32. A user interest information pushing method, wherein an execution subject of the method is a server supporting face recognition, and the method comprises the following steps:

receiving a second request sent by terminal equipment supporting face brushing, wherein the second request comprises face image information of a current first user and a third payment request;

according to the face image information, executing payment operation corresponding to the third payment request, and determining user right information pushed by the current first user;

and sending a second feedback message to the terminal equipment, wherein the second feedback message comprises a third payment result message corresponding to the third payment request and the user interest information, so that the terminal equipment displays the third payment result message and receives a corresponding entry of the user interest.

33. The method of claim 32, wherein the third payment request includes a transaction amount, a device identification of the terminal device;

executing a payment operation corresponding to the third payment request according to the face image information, specifically comprising:

identifying a payment account of the current first user according to the facial image information;

and determining a bound collection account according to the device identification, and transferring the transaction amount to the collection account by the payment account.

34. The method according to claim 32, wherein the second request further carries an equipment identifier of the terminal equipment, and the user right information includes a user right code corresponding to the equipment identifier;

after sending the second feedback message to the terminal device, the method further includes:

receiving an association request sent by the terminal equipment, wherein the association request comprises a user right code marked as being picked up by the terminal equipment and the equipment identification;

35. The method of any one of claims 32 to 34 wherein the user interests include any one or any combination of coupons, tickets, samples, becoming registered users, points redeeming goods.

36. The method of claim 35, wherein the determining the user interest information pushed for the current first user specifically comprises:

and when the account information of the payment account corresponding to the face image information and/or the payment operation meet the preset condition of the user right, determining the user right code pushed by the current first user.

37. The method of claim 36, wherein when the account information meets a preset condition of a pushed user interest, determining a pushed user interest code for the current first user specifically includes at least one of:

when the account information and/or the payment operation meet a first preset condition of pushing a coupon or a coupon, determining a coupon code or a coupon code pushed by the current first user;

when the account information and/or the payment operation meet a second preset condition for accepting samples, determining a sample verification and cancellation code pushed by the current first user;

when the account information and/or the payment operation do not belong to the registered user recorded by the terminal equipment and meet a third preset condition of becoming a registered user, determining a registered account code pushed by the current first user;

and when the account information and/or the payment operation meet a fourth preset condition of point trading, determining a point trading goods code pushed by the current first user.

38. A user rights and interests information pushing method is characterized in that an execution main body of the method is a cash register device, the cash register device performs data interaction with a face brushing terminal device comprising a third interaction interface, and the method comprises the following steps:

receiving face image information of a current first user, which is acquired through the face brushing terminal equipment;

sending a first request at least containing the face image information to a server so that the server determines user right information pushed by a current first user according to the face image information;

and displaying an operation entry for receiving the corresponding user rights and interests on the third interactive interface through the face brushing terminal equipment according to the user rights and interests information sent by the server.

39. The method of claim 38, wherein prior to receiving the facial image information of the current first user captured by the face brushing terminal device, further comprising:

and sending a first message prompt instruction to the face brushing terminal equipment so that the face brushing terminal equipment displays a third prompt message for reminding the first user to trigger the face brushing request on a third interactive interface.

40. The method of claim 38, wherein the first request further carries a device identifier of the cash register device, and the user interest information includes a user interest code corresponding to the device identifier;

after sending the enabling instruction corresponding to the user right information to the face brushing terminal device, the method further includes:

and when determining that a confirmation fetching instruction sent by the current first user is received through the face brushing terminal equipment, reading the user right code from the user right information, and when determining that the reading is successful, marking the read user right code as a fetched code.

41. The method of claim 40, wherein after determining that the read was successful, further comprising:

42. The method of claim 40, wherein after determining that the read was successful, further comprising:

and sending a second message prompt instruction to the face brushing terminal equipment so that the face brushing terminal equipment displays a prompt message of successful picking on the third interactive interface.

43. The method of claim 40, wherein after determining that the read was successful, further comprising:

sending a first payment request to the server, wherein the first payment request comprises the transaction amount and the equipment identifier of the cash register equipment, so that the server executes payment operation corresponding to the first payment request;

and receiving a first payment result message fed back by the server corresponding to the first payment request, and displaying the first payment result message on the third interactive interface through the face brushing terminal equipment.

44. The method of claim 40, wherein after reading the user entitlement code from the user entitlement information, further comprising:

when the user rights and interests are determined to be unsuccessfully received, sending a second payment request to the server, wherein the second payment request comprises an original transaction amount and the equipment identifier of the cash register equipment, so that the server executes payment operation corresponding to the second payment request;

and receiving a second payment result message fed back by the server corresponding to the second payment request, and displaying the second payment result message on the third interactive interface through the face brushing terminal equipment.

45. The method of any one of claims 38 to 44 wherein the user interests include any one or any combination of coupons, tickets, samples, becoming registered users, points redeeming goods.

46. A user rights and interests information pushing method is characterized in that an execution main body of the method is a cash register device, the cash register device performs data interaction with a face brushing terminal device comprising a third interaction interface, and the method comprises the following steps:

in response to a face brushing request, acquiring face image information of a current first user through the face brushing terminal equipment;

and displaying the third payment result information and receiving the corresponding operation entrance of the user rights on a first interactive interface facing the first user through the face brushing terminal equipment.

47. A terminal device, wherein the terminal device supports capturing biometric features, the terminal device comprising:

the first acquisition unit is configured to acquire the current biological characteristic information of the first user;

a first determination unit configured to determine user interest information pushed for a current first user based on the biometric information;

and the first display unit is configured to display an operation entrance for receiving the corresponding user rights on a first interactive interface facing the first user corresponding to the user rights information.

48. The utility model provides a terminal equipment, wherein, terminal equipment supports to brush the face, and this terminal equipment specifically includes:

the second acquisition unit is configured to respond to the face brushing request and acquire the face image information of the current first user;

a second determining unit configured to determine user right information pushed for the current first user based on the face image information;

and the second display unit is configured to display an operation entrance for receiving the corresponding user rights on a first interactive interface facing the first user corresponding to the user rights information.

49. A server, wherein the server supports face recognition, and the server specifically comprises:

the terminal device comprises a first receiving unit, a second receiving unit and a display unit, wherein the first receiving unit is configured to receive a first request sent by a terminal device supporting face brushing, and the first request at least comprises face image information collected by a current first user;

a third determining unit configured to determine user right information pushed by a current first user according to the face image information;

and the first sending unit is configured to send the user right information to the terminal equipment so that the terminal equipment presents an operation entrance for receiving the corresponding user right to the first user.

50. The utility model provides a terminal equipment, wherein, terminal equipment supports to brush the face, and this terminal equipment specifically includes:

the third acquisition unit is configured to respond to the face brushing request and acquire the face image information of the current first user;

the second sending unit is configured to send a second request to a server, wherein the second request comprises the face image information and a third payment request;

the second receiving unit is configured to receive a feedback message sent by a server, where the feedback message includes a third payment result message corresponding to the third payment request and user right information determined according to the face image information and pushed by a current first user;

and the third display unit is configured to display the third payment result information and receive the corresponding operation entrance of the user rights on the first interactive interface facing the first user.

51. A server, wherein the server supports face recognition, and the server specifically comprises:

the third receiving unit is configured to receive a second request sent by the terminal device supporting face brushing, wherein the second request comprises face image information of a current first user and a third payment request;

the payment unit is configured to execute payment operation corresponding to the third payment request according to the face image information and determine user right information pushed by the current first user;

a third sending unit, configured to send a second feedback message to the terminal device, where the second feedback message includes a third payment result message corresponding to the third payment request and the user interest information, so that the terminal device displays the third payment result message and receives an entry of a corresponding user interest.

52. The utility model provides a receive silver-colored equipment, wherein, receive silver-colored equipment and brush face terminal equipment including third interactive interface and carry out data interaction, receive silver-colored equipment specifically includes:

the fourth acquisition unit is configured to receive the face image information of the current first user acquired through the face brushing terminal equipment;

a fourth sending unit, configured to send a first request including at least the face image information to a server, so that the server determines, according to the face image information, user right information pushed by a current first user;

and the first interaction unit is configured to display an operation entry for receiving the corresponding user rights and interests on the third interaction interface through the face brushing terminal equipment according to the user rights and interests information sent by the server.

53. The utility model provides a receive silver-colored equipment, wherein, receive silver-colored equipment and brush face terminal equipment including third interactive interface and carry out data interaction, receive silver-colored equipment specifically includes:

the fifth acquisition unit is configured to respond to a face brushing request, and acquire face image information of the current first user through the face brushing terminal equipment;

a fifth sending unit, configured to send a second request to a server, where the second request includes the face image information and a third payment request;

a fourth receiving unit, configured to receive a feedback message sent by a server, where the feedback message includes a third payment result message corresponding to the third payment request, and user right information that is determined according to the face image information and is pushed by a current first user;

and the second interaction unit is configured to display the third payment result information and receive an operation entrance of corresponding user rights and interests on a first interaction interface facing the first user through the face brushing terminal equipment.

54. A computer-readable storage medium, having stored thereon a computer program, wherein the computer program, when executed in a computer, causes the computer to perform the method of any of claims 1-46.

55. A computing device comprising a memory and a processor, wherein the memory has stored therein executable code that when executed by the processor implements the method of any of claims 1-46.