CN113506127A - Information generation method and device - Google Patents
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Abstract
本公开实施例公开了一种信息生成方法及装置，包括在获取到历史创意素材数据后，针对不同类型的历史创意素材数据进行属性信息的提取，得到不同类型的创意素材数据对应的标准SKU信息；针对各个类型的历史创意素材数据，分别提取历史创意素材数据中包含的预设对象信息；将各个标准SKU信息、与预设对象信息建立映射关系；响应于获取到待定价的创意素材，基于映射关系确定与之对应的目标预设对象信息，以基于目标预设对象信息中的价格数据，确定待定价的创意素材的价格。实现了对创意素材的量化、以及对创意素材的自动化、标准化定价，提高了创意素材的定价效率。
The embodiments of the present disclosure disclose a method and device for generating information, including, after obtaining historical creative material data, extracting attribute information for different types of historical creative material data to obtain standard SKU information corresponding to different types of creative material data ;For each type of historical creative material data, extract the preset object information contained in the historical creative material data; establish a mapping relationship between each standard SKU information and the preset object information; in response to obtaining the creative material to be priced, based on The mapping relationship determines the corresponding target preset object information, so as to determine the price of the creative material to be priced based on the price data in the target preset object information. It realizes the quantification of creative materials, as well as the automatic and standardized pricing of creative materials, which improves the pricing efficiency of creative materials.
Description
Technical Field
The present disclosure relates to the field of data processing technologies, and in particular, to an information generation method and apparatus.
Background
Creative materials belong to non-standard products in the advertising industry, a manual pricing mode is still adopted for pricing the creative materials, when a large amount of creative materials need to be priced, the manual pricing mode is very low in pricing efficiency, and the labor cost is huge. Meanwhile, the creative materials are different based on experience of material creators, putting effect of brands, customer standards and the like, and the pricing difficulty is very high.
Disclosure of Invention
The main purpose of the present disclosure is to provide an information generating method and apparatus, so as to solve the technical problem that standardized pricing cannot be performed on creative materials.
In order to achieve the above object, according to a first aspect of the present disclosure, there is provided an information generating method including: after the historical creative material data are obtained, extracting attribute information aiming at different types of historical creative material data to obtain standard SKU information corresponding to the different types of creative material data; respectively extracting preset object information contained in the historical creative material data aiming at the historical creative material data of each type; the preset object information comprises price data of a preset object; establishing a mapping relation between each standard SKU information and the preset object information; and in response to the fact that the creative material to be priced is obtained, target preset object information corresponding to the creative material is determined based on the mapping relation, and the price of the creative material to be priced is determined based on price data in the target preset object information.
Optionally, the method further comprises: detecting whether the preset object message is changed or not; and if the preset object information is changed, adjusting the mapping relation in real time. A
Optionally, in response to acquiring the creative material to be priced, determining the target preset object information corresponding to the creative material based on the mapping relationship includes: in response to the fact that the creative materials to be priced are obtained, determining the types of the creative materials to be priced; based on the type, determining target standard SKU information corresponding to the creative material to be priced; and determining preset object information mapped by the target standard SKU information based on the mapping relation and the target standard SKU information.
Optionally, detecting whether the preset object information is changed, and if the preset object information is changed, adjusting the mapping relationship in real time includes: detecting whether the preset object information is newly added, combined, split and/or deleted; if the preset object information is newly added, mapping the newly added preset object information and the existing standard SKU information; if the preset object information is combined, mapping the combined preset object information and standard SKU information mapped by the preset object information before combination; if the preset object information is split, mapping the split preset object information and standard SKU information mapped by the preset object information before splitting respectively; and if the preset object information is deleted, deleting the mapping relation established in advance.
Optionally, the method further comprises: constructing a SKU database based on the creative material data of different types and the corresponding standard SKU information; after the preset object information contained in the historical creative material data is respectively extracted, the method further comprises: and establishing an information base of the preset object based on the preset object information.
Optionally, the determining the price of the creative material to be priced based on the price data in the target preset object information includes: and calculating the cost price data in the target preset object information and the target price data in the target preset object information according to a preset calculation strategy to obtain the price of the creative material to be priced.
According to a second aspect of the present disclosure, there is provided an information generating apparatus including: the first extraction unit is configured to extract attribute information aiming at different types of historical creative material data after the historical creative material data are obtained, and standard SKU information corresponding to the different types of creative material data is obtained; a second extraction unit configured to extract preset object information included in the historical creative material data for each type of the historical creative material data, respectively; the preset object information comprises price data of a preset object; the mapping unit is configured to establish a mapping relation between each standard SKU information and the preset object information; the determining unit is configured to determine target preset object information corresponding to the creative material to be priced based on the mapping relation in response to the acquisition of the creative material to be priced, and determine the price of the creative material to be priced based on price data in the target preset object information.
Optionally, the apparatus further comprises: a detection unit configured to detect whether a preset object is altered; an adjusting unit configured to adjust the mapping relationship in real time if the preset object information is changed.
According to a third aspect of the present disclosure, there is provided a computer-readable storage medium storing computer instructions for causing a computer to execute the information generating method according to any one of the embodiments of the first aspect.
According to a fourth aspect of the present disclosure, there is provided an electronic device comprising: at least one processor; and a memory communicatively coupled to the at least one processor; wherein the memory stores a computer program executable by the at least one processor, the computer program being executable by the at least one processor to cause the at least one processor to perform the information generating method of any one of the first aspect.
The information generation method and the device of the embodiment of the disclosure comprise the steps of extracting attribute information aiming at different types of historical creative material data after obtaining the historical creative material data to obtain standard SKU information corresponding to the different types of creative material data; respectively extracting preset object information contained in the historical creative material data aiming at the historical creative material data of each type; the preset object information comprises price data of a preset object; establishing a mapping relation between each standard SKU information and preset object information; and in response to the acquisition of the creative material to be priced, determining target preset object information corresponding to the creative material based on the mapping relation, and determining the price of the creative material to be priced based on price data in the target preset object information. The standard SKU information and the preset object information of the creative materials are determined according to different types of the creative materials, then the mapping relation is established between the standard SKU information and the preset object information of the creative materials, when pricing of any creative material is determined, the corresponding standard SKU information can be determined firstly, and the corresponding preset object information of the creative material is determined according to the mapping relation, so that the standard pricing of the creative material is determined finally. The method and the device realize the quantification of the creative materials and the automatic and standardized pricing of the creative materials, improve the pricing efficiency of the creative materials, and further solve the technical problems that the pricing efficiency of the creative materials cannot be automatically and standardly set and the pricing efficiency of a manual pricing mode is low in the related technology.
Drawings
In order to more clearly illustrate the embodiments of the present disclosure or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present disclosure, and other drawings can be obtained by those skilled in the art without creative efforts.
FIG. 1 is a flow chart diagram of an information generation method according to an embodiment of the present disclosure;
fig. 2 is a structural diagram of an information generating apparatus according to an embodiment of the present disclosure.
Fig. 3 is a schematic diagram of an electronic device according to an embodiment of the disclosure.
Detailed Description
In order to make the technical solutions of the present disclosure better understood by those skilled in the art, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the drawings in the embodiments of the present disclosure, and it is obvious that the described embodiments are only some embodiments of the present disclosure, not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments disclosed herein without making any creative effort, shall fall within the protection scope of the present disclosure.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It should be understood that the data so used may be interchanged under appropriate circumstances such that embodiments of the present disclosure may be described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
It should be noted that, in the present disclosure, the embodiments and features of the embodiments may be combined with each other without conflict. The present disclosure will be described in detail below with reference to the accompanying drawings in conjunction with embodiments.
According to an embodiment of the present disclosure, there is provided an information generating method, as shown in fig. 1, the method including steps 101 to 104 as follows:
step 101: after the historical creative material data are obtained, extracting attribute information aiming at different types of historical creative material data to obtain standard SKU information corresponding to the different types of creative material data.
In this embodiment, the types of creative material may include, but are not limited to, a flat creative type, a long graph type, a short video type, and the like. After the historical creative material data is acquired, the types of the historical creative material data can be automatically determined, and then the attribute information of the historical creative material data of different types is extracted. The creative material data of the same type can be extracted according to the same attribute to obtain attribute information, and the attribute information is standard SKU information. For example, for creative material of a short video type, the SKU information finally extracted by the creative material may include, but is far not limited to, information corresponding to names, information corresponding to simple descriptions, information corresponding to example diagrams, tag information such as creative types, complexity, platforms and channels, creation cycle information, forecast price interval information, and the like. A standard SKU library may be created based on the determined SKU information, in which the creative materials of the same type may correspond to the same SKU; different types of creative material may correspond to different SKUs.
Specifically, the types of the creative material data can be marked in advance, and then the types of the historical creative material data can be automatically determined in a tag identification mode. Meanwhile, marking is carried out on the creative materials in advance according to preset attributes and attribute values, when the attribute information of the historical materials is extracted, the tags can be read and identified, the attribute information under the preset attributes is obtained, and the extraction of the attribute information of the creative materials is achieved.
Step 102: respectively extracting preset object information contained in the historical creative material data aiming at the historical creative material data of each type; wherein the preset object information includes price data of the preset object.
In this embodiment, different types of creative materials may include a plurality of identical or different preset object information, the preset object information cost includes, but is not limited to, an object required for completing the creative material, cost information of each object (which may be collectively referred to as a standard minimum procurement unit), and the cost information of each object may correspond to a plurality of cost information based on different attributes of the object.
For example, taking the created material as a short video type as an example, the objects required for creation of the short video may include a scene, lighting equipment, a director, a model, various props, and the like; for example, the object is a model, and the attribute information that can be corresponded to the object may include but is not limited to "head", "first line model", "shooting duration", and the like, and the different attribute information may correspond to different cost information. And the authoring material of the flat type may also include the same or different objects as described above, and each object may include the same or different attribute information. A library of preset object information may be established based on the preset object information.
For ease of understanding, taking a creative material of a short video type as an example, it should be understood that the preset object information in this embodiment is "standardized" information for the same type of creative material, that is, if the creative material belongs to the same type, the preset object information of its corresponding SKU, SKU map is standardized. The following example is merely to facilitate understanding of the meaning of the preset object information (i.e., what the preset object information may be).
For example, the gas stove of a kitchenware product needs to be advertised and publicized through creative materials of a short video type, and then in the video, the content of the materials is that the property refrigerator is opened by the star A in the kitchen scene, the property fish is taken out, and the gas stove is opened to steam the fish. In this creative material type, the preset object may include "venue", "first line star a", "double door refrigerator", and for this preset object, its preset object information may contain corresponding price data, for example, "venue 100 square meters rental fee", "venue 100 square meters light rental fee", "venue use duration fee", "mannequin's hour fee", "use fee of kitchen prop".
Specifically, when the preset object information is extracted, the preset object information may be marked in advance, and then the tag is read and identified, and the corresponding information is collected.
Step 103: and establishing a mapping relation between each standard SKU information and the preset object information.
In this embodiment, after the standard SKU information and the preset object information are obtained, a mapping relationship may be established, where the mapping relationship may be a many-to-many association relationship, that is, one SKU may correspond to a plurality of preset object information, and one preset object information may correspond to a plurality of SKUs.
Step 104: and in response to the fact that the creative material to be priced is obtained, target preset object information corresponding to the creative material is determined based on the mapping relation, and the price of the creative material to be priced is determined based on price data in the target preset object information.
In this embodiment, when pricing is performed on a creative material, after the material is obtained, all pieces of preset object information corresponding to the creative material may be determined based on a mapping relationship, a combination of all pieces of preset object information is target preset object information, and price data of the target preset object is determined based on price data in each preset object.
As an optional implementation manner of this embodiment, in response to acquiring the creative material to be priced, determining the target preset object information corresponding to the creative material based on the mapping relationship includes: in response to the fact that the creative materials to be priced are obtained, determining the types of the creative materials to be priced; based on the type, determining target standard SKU information corresponding to the creative material to be priced; and determining preset object information mapped by the target standard SKU information based on the mapping relation and the target standard SKU information.
In the optional implementation manner, the types of the creative materials can be firstly identified, and then after the types are determined, the standard SKU information corresponding to the types is extracted; and finally, determining preset object information based on the mapping relation.
Specifically, the technical means adopted for identifying the type of the creative material can adopt various technical means, and can include automatically (or manually) marking a large amount of creative materials to be priced to identify the type of the creative materials, and identifying the type of the creative materials to be priced by identifying the tag when identifying the type. The file format (data) type of the creative material may also be automatically identified to determine its corresponding type. The type identification can also be performed by adopting an undisclosed technical means, and is not limited herein.
When the standard SKU information of the creative material to be priced is extracted, the information of the corresponding standardized SKU and the information of the standardized preset object can be acquired by utilizing the disclosed information acquisition technology. And the information acquisition can also be carried out by utilizing the technical means which are not disclosed in the future. And are not limited herein.
As an optional implementation manner of this embodiment, the method further includes: detecting whether the preset object message is changed or not; and if the preset object information is changed, adjusting the mapping relation in real time.
In this alternative implementation, a checker may be used to detect whether the preset object information is changed, and if the preset object information is changed, the mapping relationship with the standard SKU needs to be adjusted. For example, if the "set" is changed to the "lights" and "background plate", the mapping relationship between the "set" and the corresponding original standard SKU is changed to the mapping relationship between the "lights" and "background plate" and the original standard SKU under the adjustment of the adjuster.
Specifically, the checker may be a detection code block of logic for checking internal preset data, and when the checker is called, the checker is triggered to query historical data and historical mapping relationships of preset object information in the database.
As an optional implementation manner of this embodiment, detecting whether the preset object information is changed, and if the preset object information is changed, adjusting the mapping relationship in real time includes: detecting whether the preset object information is newly added, combined, split and/or deleted; if the preset object information is newly added, mapping the newly added preset object information and the existing standard SKU information; if the preset object information is combined, mapping the combined preset object information and standard SKU information mapped by the preset object information before combination; if the preset object information is split, mapping the split preset object information and standard SKU information mapped by the preset object information before splitting respectively; and if the preset object information is deleted, deleting the mapping relation established in advance.
In this optional implementation manner, the change of the preset object information may include addition, splitting, merging, deleting, and the like. If preset object information a1 is added, a1 is mapped with the existing standard SKU (the mapping process can be realized by an automatic method, for example, a model of the mapping can be determined by a machine learning algorithm so as to decide which standard SKU to establish the mapping with, or the mapping can be determined by a manual selection mode); when the preset object information is split from a into a1, a2 and … … an (or more), checking SKUs mapped with a, and establishing mapping relations between a1, a2 and … … an and standard SKUs mapped by a; when the information of the preset objects is combined from a1, a2 and … … an into a, checking SKUs respectively mapped with a1, a2 and … … an and remapping a with the SKUs; and when the preset object information a is deleted, deleting the mapping relation between the preset object information a and the standard SKU.
It will be appreciated that the change of the mapping relationship may be accomplished by changing the association table in both entity tables.
As an optional implementation manner of this embodiment, an SKU database is constructed based on the creative material data of different types and the standard SKU information corresponding thereto; after the preset object information contained in the historical creative material data is respectively extracted, the method further comprises: and establishing an information base of the preset object based on the preset object information.
In this alternative implementation, a standard SKU library may be established based on the determined SKU information, where creative materials of the same type may correspond to the same SKU; different types of creative material may correspond to different SKUs. The process is to structure the obtained standard SKU information, define the SKU database according to the attributes, and input the standard SKU information into the SKU database.
A library of preset object information may be established based on the preset object information. The process is to structure the obtained preset object information, define a database of the preset object according to the attribute, and input the preset object information into the database of the preset object.
When the mapping relationship is established, a many-to-many relationship between the standard SKU and the preset object information can establish an association table between two entity tables to associate the two entity tables.
As an optional implementation manner of this embodiment, the determining the price of the creative material to be priced based on the price data in the target preset object information includes: and calculating the cost price data in the target preset object information and the target price data in the target preset object information according to a preset calculation strategy to obtain the price of the creative material to be priced.
In this optional implementation manner, the scenario that the price determination may be performed is that the price data may include cost price data and sales price data, and a combination of the mapped standard minimum purchasing units (target preset object information) is determined according to a standard SKU to which the creative material belongs, and each preset object information may be summed with the cost data and each cost data in the combination to obtain a cost price; in the same way, the selling price can be obtained after the selling data in the combination are summed, and in this scene, the target pricing can be determined, namely the average value of the selling data and the target pricing can be determined.
It is to be appreciated that the price type (e.g., cost, sales) of the preset object information can be modified according to pricing requirements, such that different pricing can be determined based on the determined target preset object information when facing different pricing requirements.
In an application scenario, when an authoring party authors creative materials, according to a standard SKU to which the creative materials belong, an associated standard minimum purchasing unit combination is determined, and then the material authoring party can quote by using the standard minimum purchasing unit combination. And the standard minimum purchasing unit combination is used for quotation to brand customers.
The embodiment realizes the quantification of the creative materials, realizes the automatic and standardized pricing based on the quantified materials, improves the pricing efficiency of the creative materials, and reduces the pricing difficulty of the creative materials. The problem that different creative materials are difficult to quantify due to different experiences of material creators, the release effect of brands, customer standards and the like is solved, and a plurality of creative materials can be bound together to offer uniformly, so that the pricing of the creative materials of a single type cannot be accurately distinguished and quantified.
It should be noted that the steps illustrated in the flowcharts of the figures may be performed in a computer system such as a set of computer-executable instructions and that, although a logical order is illustrated in the flowcharts, in some cases, the steps illustrated or described may be performed in an order different than presented herein.
According to an embodiment of the present disclosure, there is also provided an apparatus for implementing the information generating method, as shown in fig. 2, the apparatus includes: the first extraction unit 201 is configured to extract attribute information of different types of historical creative material data after the historical creative material data is acquired, so as to obtain standard SKU information corresponding to the different types of creative material data; a second extraction unit 202 configured to extract preset object information included in the historical creative material data for each type of the historical creative material data, respectively; the preset object information comprises price data of a preset object; a mapping unit 203, configured to establish a mapping relationship between each standard SKU information and the preset object information; the determining unit 204 is configured to, in response to acquiring the creative material to be priced, determine target preset object information corresponding to the creative material based on the mapping relationship, and determine the price of the creative material to be priced based on price data in the target preset object information.
As an optional implementation manner of this embodiment, the apparatus further includes: a detection unit configured to detect whether a preset object is altered; an adjusting unit configured to adjust the mapping relationship in real time if the preset object information is changed.
The embodiment of the present disclosure provides an electronic device, as shown in fig. 3, the electronic device includes one or more processors 31 and a memory 32, where one processor 31 is taken as an example in fig. 3.
The controller may further include: an input device 33 and an output device 34.
The processor 31, the memory 32, the input device 33 and the output device 34 may be connected by a bus or other means, and fig. 3 illustrates the connection by a bus as an example.
The processor 31 may be a Central Processing Unit (CPU). The processor 31 may also be other general purpose processors, Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, or combinations thereof. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The memory 32, which is a non-transitory computer readable storage medium, may be used to store non-transitory software programs, non-transitory computer executable programs, and modules, such as program instructions/modules corresponding to the control methods in the embodiments of the present disclosure. The processor 31 executes various functional applications of the server and data processing, i.e. implements the information generating method of the above-described method embodiment, by running non-transitory software programs, instructions and modules stored in the memory 32.
The memory 32 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created according to use of a processing device operated by the server, and the like. Further, the memory 32 may include high speed random access memory, and may also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid state storage device. In some embodiments, the memory 32 may optionally include memory located remotely from the processor 31, which may be connected to a network connection device via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The input device 33 may receive input numeric or character information and generate key signal inputs related to user settings and function control of the processing device of the server. The output device 34 may include a display device such as a display screen.
One or more modules are stored in the memory 32, which when executed by the one or more processors 31 perform the method as shown in fig. 1.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by a computer program to instruct related hardware, and the program can be stored in a computer readable storage medium, and when executed, the program can include the processes of the embodiments of the motor control methods described above. The storage medium may be a magnetic disk, an optical disk, a Read-only memory (ROM), a Random Access Memory (RAM), a flash memory (FlashMemory), a hard disk (hard disk drive, abbreviated as HDD) or a Solid State Drive (SSD), etc.; the storage medium may also comprise a combination of memories of the kind described above.
Although the embodiments of the present disclosure have been described in conjunction with the accompanying drawings, those skilled in the art may make various modifications and variations without departing from the spirit and scope of the present disclosure, and such modifications and variations fall within the scope defined by the appended claims.
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